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Marketing CRMMarketing
Segment
Audience segment for targeting campaigns. Dynamic (graph-driven) or static (fixed list).
8 fields4 relationships
Fields
| Name | Type | Req | Description |
|---|---|---|---|
| id | uuid | yes | Segment UUID. |
| name | string | yes | e.g. Lapsed High Spenders. |
| type | enum | — | dynamic | static. |
| reach_email | number | — | Reachable by email. |
| reach_sms | number | — | Reachable by SMS. |
| reach_all | number | — | Total segment size. |
| org_id | uuid | yes | Owning organisation. |
| created_at | datetime | yes | Created. |
Relationships
Outbound (1)
- Segment[:BELONGS_TO]→Organization
Inbound (3)
- Customer[:IN_SEGMENT]→Segment
- EmailCampaign[:TARGETS_SEGMENT]→Segment
- SmsCampaign[:TARGETS_SEGMENT]→Segment
Related entities
OrganizationGraph AI Engine
Top-level organisation node. Supports franchise and group hierarchies via :PARENT_OF. Every piece of data in the platform is scoped to an organisation.CustomerGraph AI Engine
The root guest identity node. Every interaction across bookings, Wi-Fi, orders, reviews, and loyalty is unified under a single Customer node per organisation.EmailCampaignMarketing CRM
Email campaign — manual or workflow-triggered. Tracks send/open/click/bounce funnel per customer.SmsCampaignMarketing CRM
SMS campaign to a segment. Delivery, failure, opt-out tracking.