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<p>Why are we putting up with Bad WiFi?</p>
<p></p>
<p>We want to keep in touch with friends and loved ones, stay updated and be able to do<img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/bad-wifi.jpg" alt="Stampede Wifi" width="320" data-constrained="true" /> work anywhere, anytime. But how many times have you found yourself searching around a restaurant or cafe for a WiFi password?</p>
<p>Did you have to ask a member of the staff? Did they even know it? How about the time you had to fill in a seemingly endless form to connect? And then there&#8217;s the Guessing Game &#8211; where you have to hack into the WiFi by guessing the password.</p>
<p>If you do eventually manage to connect, all too often you’ll be faced with poor connectivity. Repeated dropping out and reconnecting, slow loading webpages and having to re-enter a password on every visit which leaves a ‘what’s the point?’ feeling. So we accept bad WiFi and continue to use our data allowance out of pure convenience.</p>
<h3>Spending Our Data Allowance</h3>
<p>But what about the times when we can’t use our data allowance, such as when we are on holiday, or in a basement bar? How many times have you found yourself having to leave a bar or club late at night to stand in the cold and rain just to get some phone signal, to book a taxi or arrange to meet friends for example? It’s simply crazy that we have to do that. Hunting for data and feeling cut off from the world isn’t acceptable, is frustrating and can be anxiety provoking.</p>
<p>I think we’d agree that having access to Guest WiFi is essential in most public places &#8211; <a href="https://www.stampede.ai/wifi-in-action#transport">such as public transport</a> &#8211; but why are we accepting such a poor quality experience? All we want is for the WiFi to just work, but it is associated with hassle and disappointment &#8211; our expectations are not high.</p>
<h3>Why don’t we demand better?</h3>
<p>We need to spread the word that Guest WiFi can do more than just work &#8211; it can provide users and businesses with an epic experience, where we enjoy <a href="https://www.stampede.ai/how-it-works#marketing">once in a lifetime login and promotional offers</a> just for using the Guest WiFi as we normally would.</p>
<p>A seamless WiFi experience and discounts on favourite drinks and food at places we visit is a huge win-win for us as customers. Who doesn’t want a free drink on their birthday? Or a discount on their next visit?</p>
<p>It’s about telling businesses where we think they can do better. We as customers don’t need to suffer poor quality Guest WiFi when there are easy to set up, cost effective solutions available which can be set up in your <a href="https://www.stampede.ai/wifi-in-action#coffee">local independent coffee shop</a>, <a href="https://www.stampede.ai/wifi-in-action#hospitality">national restaurant chains</a> or <a href="https://www.stampede.ai/wifi-in-action#hotels">multinational hotels</a>.</p>
<h3>Tell Us About Your Bad WiFi</h3>
<p>Why not have something which exceeds our expectations? Have you ever been through a really bad WiFi experience? Maybe the signal was almost non-existent, the speed was slow as a snail or it was just not safe at all?  Feel free share your experience on the comments section below.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p style="text-align: center;">
<p style="text-align: center;">

post

Bad WiFi: Is This As Good as It Gets?


<p>The hospitality industry is buzzing again so making time for marketing can be difficult right now. Running SMS marketing campaigns could be the solution for time-strapped operators though.</p>



<hr class="wp-block-separator"/>



<p><br><strong>SMS marketing</strong> has gained popularity recently. Not only because of its set-up simplicity (it&#8217;s shorter than email) but more importantly because of its <strong>higher customer response and engagement rates</strong>. In one of our previous blog articles we had a look into <strong><a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/" target="_blank" rel="noreferrer noopener">how sms marketing can drive 10x more revenue than email</a></strong>.&nbsp;</p>



<p>Today we will dive deeper into different SMS campaigns that you can run in your venue to reach and retain customers.</p>



<h4 class="wp-block-heading" id="h-4-powerful-sms-campaign-ideas"><strong>4 Powerful SMS Campaign Ideas</strong></h4>



<h4 class="wp-block-heading" id="h-1-general-promotions"><strong>1. General Promotions</strong></h4>



<p><strong><a href="https://simpletexting.com/how-to-write-sms-for-marketing/" target="_blank" rel="noreferrer noopener">90% of text messages are opened within three minutes</a></strong>. So if you want to promote last-minute offers or fill in empty spaces due to cancellations, SMS is the quickest and most efficient way to reach your customers.</p>



<p>Same applies for promoting any <strong>upcoming events</strong>. Those promotions work well alongside an email campaign. Send a detailed event layout via email and use SMS to follow up a day or so later, e.g. send timely reminders and don’t forget to send a final flash-sales booster &#8211; “only few spaces left”.</p>



<h4 class="wp-block-heading" id="h-2-personalised-targeted-promotions"><strong>2. Personalised &amp; Targeted Promotions</strong></h4>



<p>Personalised messages resonate best with your customers. Segment your customer list to create highly targeted campaigns for increased conversion rates and revenue. Build those various segments<strong> based on your customers’ behaviour.&nbsp;</strong></p>



<p>Sending out birthday offers in advance should be a no brainer here but instead of using the usual email campaign, why not give SMS a go?&nbsp;</p>



<p><strong>Re-engagement offers</strong> and special deals can also help to drive customers back to your venue that you might not have seen for a while (create a segment with &#8220;last time seen &gt; … days&#8221;).&nbsp;</p>



<h4 class="wp-block-heading" id="h-3-competitions"><strong>3. Competitions</strong></h4>



<p><strong>“Text-to-win”</strong> sweepstakes are popular contests in SMS marketing. Customers enter the draw by replying with a keyword via text.&nbsp;</p>



<p><strong>Extra tip: </strong>If you promote your contest on your socials and your website, you can also collect new customer contact details.</p>



<h4 class="wp-block-heading" id="h-4-feedback"><strong>4. Feedback</strong></h4>



<p>SMS messaging is a two-way conversation and comes with <strong><a href="https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/" target="_blank" rel="noreferrer noopener">a high response rate of 45%</a></strong>, which makes this channel ideal for customer feedback requests.</p>



<p>Whether you’re looking for some inspiration for your next special drink or upcoming event, or just for some feedback on your latest menu changes. Surveys and polls are quick and easy to set up via SMS. <strong>“Text-to-vote”</strong> (a for …, b for …) is one common option to use here.&nbsp;</p>



<p>Using a URL in the text message to direct customers to a survey is a well-renowned tactic too.</p>



<h4 class="wp-block-heading" id="h-bonus-get-your-wording-right"><strong>Bonus &#8211; Get Your Wording Right</strong></h4>



<p>Text messages come with a character limit, so choosing the right words to capture your customers interests is vital to generate any action.</p>



<ul class="wp-block-list"><li>Think of the first few words as the &#8220;Subject Line&#8221; for the notification on a phone</li><li>Use attention-grabbing language (last chance, limited offer, special offer for you)</li><li>Use CAPITALS only to highlight key elements</li><li>Lead with the offer</li><li>Have a clear call-to-action at the end</li><li>Don’t overdo abbreviations in order to keep within the limit as it will make the message hard to read</li><li>Stick to &#8211; what-where-when-how (get 10% off this Friday, simply show this CODE to our staff)</li></ul>



<p>Ready to set up your first SMS marketing campaign? <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team</a></strong> and we will get you set up with your SMS Marketing tool.</p>


4 Quick Wins for Your SMS Marketing Campaigns


<p>More and more hospitality operators are looking to take advantage of <strong>AI-driven marketing solutions </strong>as an opportunity to streamline their operations and support their staff.</p>



<p>In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, <strong>increase the visibility of their brand and drive growth</strong> at every stage of their customer journey.&nbsp;</p>



<p>From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.</p>



<p>Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;</p>



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing"><strong>AI in hospitality marketing</strong></h2>



<p>Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.</p>



<p>In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;</p>



<p>For instance, AI can quickly <strong>analyse large amounts of customer data</strong> to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.</p>



<p>In addition, AI can adapt the pricing strategy depending on the current market situation and <strong>provide future predictions</strong>. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.</p>



<p>Overall, by using AI in marketing, hospitality operators can <strong>create a seamless guest journey</strong> from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.</p>



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai"><strong>Advantages and disadvantages of AI</strong></h2>



<p>It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. </p>



<p>You can find a more extensive list <strong><a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">in this article</mark></a></strong>.</p>



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li><strong>Increased operations efficiency and productivity.</strong> AI can streamline and automate repetitive tasks.</li>



<li><strong>Cost reduction. </strong>AI allows for data-backed decision-making.</li>



<li><strong>Tailored customer experience.</strong> AI provides insights that support personalised marketing and service.</li>



<li><strong>Accurate forecasting. </strong>AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li><strong>Impersonal service</strong>. AI lacks the human touch that many guests desire.</li>



<li><strong>System failure.</strong> Operators are highly dependent on their digital tools to work seamlessly.</li>



<li><strong>Technical limitations.</strong> Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li><strong>High investment costs.</strong> Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality"><strong>AI as a growth tool for hospitality</strong></h2>



<p>AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;</p>



<p><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong><a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a></strong> </mark>it can support different areas of the business.</p>



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



<p>AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;</p>



<p><strong>Chatbots</strong> are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.</p>



<p>Hotels are also increasingly leaning on AI for <strong>contactless check-ins and virtual concierges</strong>, making sure guests get the most out of their stay. <strong>Self-service kiosks </strong>in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.</p>



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



<p>AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;</p>



<p>Marketers can use the data to better understand <strong>customer preferences, habits and needs</strong>. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.</p>



<p>With <strong>AI automation</strong>, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;</p>



<p>Lastly, AI can <strong>power up digital advertising</strong> by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;</p>



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



<p>There is promising potential for integrating AI to improve sales too.&nbsp;</p>



<p>AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better <strong>upsell and cross-sell </strong>when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;</p>



<p>AI can further be used for <strong>improved revenue management</strong> for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;</p>



<p>This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.</p>



<p>For hoteliers, this also means that they can ensure guests always get the best price when booking direct.</p>



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



<p>By using AI to generate accurate reports hospitality businesses can become more successful in the long run through <strong>leveraging data-driven insights</strong> into customer behaviour. So that they don’t rely on guesswork anymore.</p>



<p>A lot of, usually manual, tasks can be automated as well. Such as the creation of <strong>monthly reports or the building of customised dashboards</strong> with the metrics that matter.</p>



<p>AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.</p>



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality"><strong>3 AI use cases for hospitality</strong></h2>



<p>There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.</p>



<p>We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">popular use cases for AI marketing</mark></strong></a> and operations below.</p>



<p>If you’re a <strong>hotelier </strong>you can find more relevant examples <strong><a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">here</mark></a></strong> and we also got some, especially for <strong>restaurant operators</strong> <strong><a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">here</mark></a></strong>.</p>



<h4 class="wp-block-heading">1. Personalised service</h4>



<p>AI enables hospitality marketers to create a <strong>personalised customer experience </strong>with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.</p>



<p>This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;</p>



<p>AI also helps to <strong><a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">detect and retain lost customers</mark></a></strong> through automated campaigns that are triggered by pre-defined conditions.</p>



<h4 class="wp-block-heading">2. Content creation</h4>



<p>AI technology can be used to <strong>quickly generate various pieces of content</strong>. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;</p>



<p>AI algorithms can also analyse the most engaging <strong>social media posts</strong> and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.</p>



<p>When it comes to website content, AI can <strong>improve SEO rankings</strong> and develop search engine-optimised content by incorporating relevant keywords.&nbsp;</p>



<p>Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.</p>



<p><strong><a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Check out this article</mark></a></strong> to find out more about how you can create more hospitality marketing content in less time with AI.</p>



<h4 class="wp-block-heading">3. Chatbots</h4>



<p>As already mentioned, hospitality operators are now discovering the value of <strong>AI-powered chatbots </strong>in providing better customer service that is available for customers&nbsp; 24/7.</p>



<p>Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;</p>



<p>Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.</p>



<p>With the ability to <strong>integrate with voice assistants</strong> like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.</p>



<p>With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.</p>



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management"><strong>How AI can improve reviews management</strong></h2>



<p>Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">helping hand with your reputation management</mark></strong></a>. </p>



<p>For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can <strong>automatically gather all reviews in one place</strong>. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.</p>



<p>To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;</p>



<p>Depending on the number of reviews flooding in it can be challenging to keep up. With <strong>automated response generation</strong>, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;</p>



<p>Further, <strong>AI-powered sentiment analysis</strong> can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.</p>



<p>With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.</p>



<p>If you want to find out how AI can also make it easier for customers to leave a review, <strong>check out this article</strong>.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;</p>



<p>AI technology has <strong>tremendous potential for increasing speed and accuracy</strong> in data collection and analysis. This allows operators to provide more <strong>tailored services</strong> for their customers based on what they&#8217;ve learned from past engagements. But also to make <strong>accurate predictions</strong> and more informed decisions which will save them time and money.</p>



<p>Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.</p>



<p>There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.</p>


AI In Hospitality Marketing: A Complete Guide


<p>Over the past few years, hospitality businesses have been in a rush to get up to speed with all the tech tools the market has to offer.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Many businesses, therefore, have ended up with a <strong>stack of technologies </strong>that all serve individual purposes. Most of these are haphazardly interconnected or worse not integrated at all.</p>



<p>What’s more, those digital tools <strong>each come with costs</strong> which can add up quickly.</p>



<p>With budgets being tight this year, time to <strong>review your tech solutions</strong> and find ways to reduce excess costs whilst growing your business.</p>



<h5 class="wp-block-heading" id="h-find-tools-fit-for-the-industry"><strong>Find Tools Fit For The Industry</strong></h5>



<p>It’s tempting to go for the big household names we are familiar with. If it’s working for other businesses, it clearly has to work for yours as well, right?</p>



<p>However, contemporary online businesses, such as e-commerce, come with <strong>different tech needs</strong> compared to offline i.e. brick-and-mortar ones.</p>



<p>Most of the time those tools are not designed specifically for industries like hospitality. They are there to satisfy the mainstream online market.</p>



<p>How do you find industry-specific tools?</p>



<ul class="wp-block-list"><li>Ask for referrals within your industry</li><li>Be specific in your Google search terms &#8211; ‘for hospitality/restaurant/hotel…’</li><li>Do detailed research and compare tools on tech directories like <strong><a href="https://www.g2.com/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">G2</mark></a></strong> or <strong><a href="https://www.capterra.co.uk/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Capterra</mark></a></strong></li><li>Check testimonials on the websites &#8211; are those from companies similar to yours?</li></ul>



<h5 class="wp-block-heading"><strong>Save Money With An All-In-One Solution</strong></h5>



<p>Think about how many repeat customers you would need to pay for your monthly subscriptions and how much effort it takes to generate those visits.&nbsp;</p>



<p>Another important cost factor to consider is time. Syncing and managing multiple data sources from various integrated systems is often inefficient, as well as a potential GDPR risk.</p>



<p>Instead, industry experts are now advocating for <strong>multi-function smart tools</strong> and technology that can pay for itself.</p>



<p><strong>Simplification</strong> is the way forward here. Rather than custom building a mix and match solution from different providers, choose one platform that can do everything you need in one place.</p>



<p>This way you’re no longer relying on costly and complex integrations and can focus on bringing more customers back.</p>



<p>Looking for a <strong><a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">smart all-in-one solution</mark></a></strong> to grow your business? <strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong> to find out more.</p>


How To Save Money On Your Digital Tech Tools

June & July 2025 Hospitality Content Calendar

May & June 2025 Social Media Calendar

F&B Event Promo HTML Email Template

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Shortcut Your Way To 6x Higher Conversion Rates

February – March 2023 Social Media Calendar

January – February 2023 Social Media Calendar

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit


<p>The popularity of <strong>order and pay solutions</strong> has grown massively over the last year. Lots of hospitality businesses looked into implementing (or already have) a similar solution at their venue.&nbsp;</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>If you’re still swaying about adding order &amp; pay to your business, and need more advice keep reading. Our <strong><a href="https://stampede.ai/prep-start-now/" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a></strong> partners <strong><a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">StoreKit</a></strong> and <strong>Pour</strong> provide a closer look into the benefits of using such a system.</p>



<p>Here’s a quick summary of the main points:</p>



<h4 class="wp-block-heading" id="h-how-does-order-pay-work"><strong>How does Order &amp; Pay work?</strong></h4>



<p>An order and pay solution lets your customers <strong>view your digital menu, place their order and pay</strong> all from their mobile device. It, therefore, allows for a <strong>contactless and safe interaction</strong> between your customer and staff, without the need for full table service.</p>



<h4 class="wp-block-heading" id="h-benefits-of-using-an-order-pay-solution"><strong>Benefits of using an order &amp; pay solution&nbsp;</strong></h4>



<p>Some might argue that an order &amp; pay app has negative impacts on your customer experience as it removes the personal service which is what the hospitality industry is all about. However, research by Pour shows quite the contrary: <strong>82 % of customers want to have the opportunity to order through an app. </strong>Your staff will still be at your venue to welcome and serve your customers.</p>



<p>The main benefits for your business:</p>



<ul class="wp-block-list">
<li>Increased sales (up to 63%) &#8211; upsell/cross-sales opportunities, promotions</li>



<li>Higher flexibility &#8211; make quick changes to your digital menu</li>



<li>Increased order accuracy</li>



<li>Improved customer experience &#8211; quicker service</li>



<li>Get data your on customers&#8217; preferences</li>



<li>Create a more branded and personalised digital experience</li>
</ul>



<h4 class="wp-block-heading" id="h-how-to-choose-the-right-system-for-your-venue"><strong>How to choose the right system for your venue?</strong></h4>



<p>Two main factors come into account when choosing the right order &amp; pay solution for your business.</p>



<h4 class="wp-block-heading" id="h-1-speed-and-ease-of-use"><strong>1.</strong> <strong>Speed and ease of use</strong></h4>



<p>One of the main purposes of implementing an order &amp; pay solution is to help you <strong>streamline your processes and increase operational efficiency</strong>. Hence, the app has to be straightforward to use for your and your customers to avoid complaints.</p>



<p>In general, they come as a <strong>downloadable app or progressive web app</strong>. The latter is quicker to use as there is no need for a download and it can be used without creating an account. But keep in mind that strong customer WiFi will remove any unwanted friction from using the web app.</p>



<h4 class="wp-block-heading" id="h-2-integration"><strong>2. Integration</strong></h4>



<p>Integration allows for your <strong>systems to communicate and share data</strong>. Being able to collate data from various different systems into one place is crucial. So make sure the solution you want to use integrates with your POS, accounting, inventory management etc. for that all-important<strong> single customer view.</strong></p>



<p>There are many <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener"><strong>other technology tools</strong></a> that can support your successful reopening right now. <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener"><strong>Reach out</strong></a> to our team for some more information and guidance to get you started.</p>


Get More Revenue Using An Order & Pay Solution

<p>Is it time to update your restaurant’s Instagram profile? Because if you don&#8217;t have a picture of something with mashed avocado on it, it&#8217;s already out of date. Hard but true. But how can you achieve this by also making positive use of your Guest WiFi?</p>







<p>Sure, we know you’re busy. You’re trying to run a restaurant, after all. But did you know that an out of date or just plain shoddy Instagram profile for your restaurant could be driving away customers? </p>



<p><a href="https://www.independent.co.uk/life-style/food-and-drink/millenials-restaurant-how-choose-instagram-social-media-where-eat-a7677786.html"><span style="text-decoration: underline;">According to a study done by the Italian chain Zizz</span>i</a>, a full 30% of millennials, that highly coveted 18-35-year-old age bracket, say that they would avoid a restaurant if their Instagram presence was lacking.</p>



<p>Don’t despair, even if you’re a total failure at social media, there’s still hope for you. And that hope is coming at you in little doughnut-shaped radio waves. We’re talking about the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"><span style="text-decoration: underline;">Guest WiFi</span> </a>you most likely have in your restaurant (<em>WiFi broadcasts in ring-shaped waves &#8211; there&#8217;s your WiFi trivia for the day!</em>).</p>



<p>You know &#8211; the WiFi that your customers love and you are probably giving away for free. What we’re talking about is asking your customers for just a <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">little bit of data</a>,</span> as simple as just an email address, in order to access your restaurant WiFi and, in turn, <a href="https://medium.com/@marketing_37146/how-to-increase-social-media-engagement-125d48782702"><span style="text-decoration: underline;">boost that sad Instagram</span></a> profile.</p>



<p>So are you ready to rock your Instagram? Here&#8217;s how to get started!</p>



<h4 class="wp-block-heading"><strong>STEP ONE: USE A CAPTIVE PORTAL</strong></h4>



<p>A captive portal refers to a method of asking your guests to log in through a web page first in order to access your WiFi. Instead of a hastily scrawled password on a chalkboard above the bar, your guests simply enter their email address in order to connect. Once they’ve verified their email address, they’ll have access to fast, safe and secure WiFi. But it doesn’t stop there.</p>



<p>When prompted to log in to your WiFi, your customer will see your branding on the splash screen, ensuring that you’re staying first and foremost in their minds. Another cool feature of the captive portal is the power of data. In addition to their email address, you can ask your customers for information like postcode, age, and gender. </p>



<p>With Stampede<strong></strong>, you can take this a step further and ask your own custom questions &#8211; the perfect way to do a quick poll on new menu items or offerings. So what is your favourite drink?</p>



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="600" height="400" src="https://stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png" alt="" class="wp-image-10666" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-300x200.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-150x100.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-592x395.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-90x60.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-135x90.png 135w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
<p class="has-text-align-center"><strong><a href="https://stampede.ai/resources/branded-experience/">Learn more about the importance of a branded customer experience </a></strong></p>
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>STEP TWO: USE THAT DATA</strong></h4>



<p>Ok, so you’ve broken down, gotten some captive portal software and now you’ve got a pile of interesting customer data. So what to do with it? </p>



<p>Got an email list? How about exporting all those customer emails addresses you captured on your fancy new portal into your email list software? </p>



<p>Don’t have an email list? Now you do! Thinking of opening a new branch of your business? Check the postcode data you’ve collected to see where your customers are coming from.</p>



<p>In addition, the data you’re asking your customers for, a good captive portal solution will also provide you with <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">statistics</span></a> on time of day, length of visit and the devices used. What do you do with this? Good question. Let&#8217;s say you notice that you’ve got more people signing in from laptops rather than mobile devices, maybe it’s time to think about adding some under-seat plugs for the use of your customers.</p>



<h4 class="wp-block-heading"><strong>STEP THREE: GET THAT INSTAGRAM LOOKING GOOD</strong></h4>



<p>How is captive portal WiFi going to help your sorry Instagram account? Right, follow along here. That’s where <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/"><span style="text-decoration: underline;">automated marketing</span></a> comes into play. </p>



<p>Your customer enters your restaurant and sits down to your signature poached egg on toast &#8211; now featuring smashed avocado. The customer’s food arrives, and, of course, it looks fantastic and they want to preserve the moment in pictures. They pull out their phone to connect to the WiFi where they’re immediately presented with your brand and logo on the spiffy captive portal screen. After entering their email, they sign in to the WiFi, snap their picture and carry on with the meal.</p>



<p>Here comes the automated part. Minutes after leaving your venue, the customer gets an SMS or email from you, asking them if they’re <a href="https://stampede.ai/reviews/"><span style="text-decoration: underline;">enjoying their dining experience</span></a>, and if they’d be happy to share any photos they take on social media. In other words, you&#8217;ve combined boosting your Instagram with your Guest WiFi.</p>



<p>Whoa! Who’s going to say no to that? Your customer, who’s had their mashed avocado cravings fulfilled, naturally, posts their photo to your Instagram page. In one fell swoop we’ve solved three problems: your customer got access to awesome WiFi, they have a fantastic dining experience, and your Instagram account is happy again.</p>



<h4 class="wp-block-heading"><strong>NOT USING GUEST WIFI?</strong></h4>



<p>If, by some small chance, you&#8217;re NOT using a captive portal WiFi solution in your restaurant, pub or hospitality business and now you&#8217;re ready to start, why not give Stampede a try? We offer a free, no-obligation trial with simple integration. You&#8217;ll be up and running in no time.</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p>You&#8217;ll soon have more mashed avocado pictures than you know what to do with&#8230;</p>



<p>Check out our <a href="https://www.instagram.com/stampede_ig/"><span style="text-decoration: underline;">Instagram</span></a> as well to get some inspiration.</p>



<p class="has-large-font-size"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></p>

Rock Your Restaurant with WiFi and Instagram


<p>As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;</p>



<p>However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <strong><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Customer Relationship Management (CRM) solution</mark></a></strong> for managing all of your operations efficiently.&nbsp;</p>



<p>With the help of <strong>data-driven insights</strong>, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;</p>



<p>Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to <strong>maximise their ROI and exceed expectations</strong> with their guests.</p>



<h2 class="wp-block-heading"><strong>What is the role of CRM in marketing</strong></h2>



<p>In the world of marketing, a CRM system can be a powerful tool to <strong>manage and maintain relationships</strong> with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;</p>



<p>With a CRM, businesses can <strong>increase the effectiveness of their marketing efforts</strong> while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;</p>



<p>As a result, it can lead to more significant brand loyalty and increased revenue.</p>



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<p><a href="https://stampede.ai/how-it-works/marketing"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Email marketing</mark></strong></a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;</p>



<p>A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly <strong>targeted, personalised email campaigns</strong> that help them to upsell and increase repeat visits.&nbsp;</p>



<p>The best part is, using a CRM system in email marketing also <strong>saves valuable time</strong>, as there is no need to manually import and export contact information.&nbsp;</p>



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



<p>SMS marketing can be a powerful tool for <strong>reaching customers on the go</strong>. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;</p>



<p>To make the most out of SMS marketing, businesses can also use their CRM data to <strong>target specific groups with promotions</strong> and offers.&nbsp;</p>



<p>For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.</p>



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



<p>Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;</p>



<p>A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand <strong>how customers are engaging with their content</strong>, including what topics are most relevant and target their marketing efforts accordingly.</p>



<p>In addition, a CRM can help hospitality marketers to identify <strong><a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand advocates</mark></a></strong>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Automate Your Marketing Processes with a CRM System</strong></h2>



<p>Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;</p>



<p>With a CRM system, parts of <strong><a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a></strong>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.</p>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for <strong>predictive analysis</strong> gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;</p>



<p>With automated processes in place, <strong>marketing resources are prioritised</strong>, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></strong></a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.</p>


Why Is A CRM Solution Crucial For A Hospitality Marketer?


<p>The Easter countdown is officially on. Time to get your digital assets and marketing promotions Easter ready to&nbsp;<strong>bring in some extra revenue.</strong></p>



<hr class="wp-block-separator"/>



<p>Many businesses will opt for a traditional brunch or roast lunch offer. Take a twist this year with a new approach to some traditional dishes. What about <strong><a href="https://www.deliciousmagazine.co.uk/recipes/hot-cross-scones/" target="_blank" rel="noreferrer noopener">hot cross scones</a></strong> for your brunch menu? Or introducing customers to some <strong><a href="https://www.thespruceeats.com/traditional-easter-foods-from-around-the-world-4161077" target="_blank" rel="noreferrer noopener">dishes from other countries</a></strong>?</p>



<p>But there is more you can do to create an Easter experience your customers will remember&#8230;</p>



<h4 class="wp-block-heading" id="h-easter-marketing-elements"><strong>Easter marketing elements</strong></h4>



<p>Sprinkle some&nbsp;<strong>Easter themes on your digital assets</strong>&nbsp;to build your customers&#8217; excitement.&nbsp;<strong>Seasonal elements, illustrations and images</strong>&nbsp;are the quickest way to get started.</p>



<p>Easter and Spring is all about vibrant and cheerful colours, so focus on using <strong><a href="https://icolorpalette.com/palette-by-themes/easter" target="_blank" rel="noreferrer noopener">pastel colours,</a></strong> including pinks and yellows, to make your Easter marketing instantly recognisable.</p>



<p>Ready-made <strong><a href="https://unlayer.com/email-templates/easter" target="_blank" rel="noreferrer noopener">Easter templates </a></strong>can help you save lots of time when it comes to designing email campaigns too</p>



<h4 class="wp-block-heading"><strong>8 Easter social media ideas</strong></h4>



<p>Easter offers lot of great opportunities for fun and engaging social media campaigns too.&nbsp;<strong>Mix and match different formats</strong>&nbsp;(posts, stories and reels) to reach a wider audience.</p>



<ol class="wp-block-list"><li>Caption this &#8211; use&nbsp;<strong><a rel="noreferrer noopener" href="https://www.countryliving.com/life/a30717299/easter-puns/" target="_blank">Easter egg puns</a></strong></li><li>Share fun Easter memes</li><li>Host a virtual egg hunt across your socials and website</li><li>Share your staffs’ Easter traditions, favourite meals …</li><li>What’s on your Easter brunch table</li><li>Short video/reel &#8211; make your own DIY Easter decoration</li><li>Easter sneak peak &#8211; coming up at your venue</li><li>DIY bunny ears competition</li></ol>



<h4 class="wp-block-heading"><strong>8 Easter in-venue event ideas</strong></h4>



<p>Easter-related activities are not exclusively for kids, grown-ups can have a lot of fun as well. Get the whole family involved:</p>



<ol class="wp-block-list"><li>Egg hunt or scavenger egg hunt</li><li>Egg and a spoon race</li><li>Competition &#8211; egg decorating</li><li>Guessing game &#8211; jar filled with easter eggs</li><li>Host an <strong><a href="https://quiz-questions.uk/easter-quiz-questions/" target="_blank" rel="noreferrer noopener">Easter-inspired pub quiz</a></strong></li><li>Easter baking class</li><li>Team up with a local florist for a wreath-making workshop</li><li>How to set your Easter table &#8211; decoration ideas</li></ol>



<p>Easter marketing content ready but not sure how to set up your email campaign? <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with our team who are happy to help.</p>


16 Rapid Ideas For Successful Easter Marketing Campaigns

<p><span style="background-color: transparent;">Social Media, blogging and emails are the predominant tools that help build a marketing strategy, we use them ourselves for personal purposes and know that they work. But how does a </span><a class="" href="http://www.thedrum.com/opinion/2017/10/27/how-many-people-see-your-content-each-digital-channel" target="_blank" rel="noopener noreferrer">98% open rate</a> sound to you?</p>
<p></p>
<p><span style="font-weight: 400;">Yes, </span><span style="font-weight: 400;"><a class="" href="http://info.dynmark.com/hs-fs/hub/307137/file-650880813-pdf/whitepapers/Intelligence_Review_Edition2.pdf" target="_blank" rel="noopener noreferrer">you heard right, 98%!</a></span><span style="font-weight: 400;"> This is only one of the convincing </span><a class="" href="https://www.textlocal.com/blog/2017/06/16/5-stats-that-prove-2017-is-the-year-for-sms-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">benefits that SMS Marketing</span></a><span style="font-weight: 400;"> brings to the table. The straightforward and intimate nature of SMS were other reasons for Stampede</span><span style="font-weight: 400;"> to make it part of the </span><a class="" href="https://www.stampede.ai/how-it-works#marketing" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">marketing approach</span></a><span style="font-weight: 400;"> we offer with our software.</span></p>
<h3>GDPR Changes</h3>
<p><span style="font-weight: 400;">As you must have heard by now, changes concerning data privacy are ahead in form of the </span><strong>General Data Protection Regulation (known as GDPR)</strong><span style="font-weight: 400;">, which will be implemented in May 2018. For email and SMS marketing, that </span><strong>means an opt-out or unsubscribe option must be included</strong><span style="font-weight: 400;"> in every communication you send out.</span></p>
<p><span style="font-weight: 400;">SMS messages sent through Stampede were previously limited to 160 characters, but due to the GDPR changes and the necessity of an unsubscribe option in SMS, the new maximum number of characters you&#8217;ll be able to use to promote your brand and services will be decreased to around 133 characters. It is quite difficult to send long links to your customers that allow them to unsubscribe. </span></p>
<p><span style="font-weight: 400;">Don’t worry, as usual, we have the solution for you.</span></p>
<h3>URL Shorteners</h3>
<p><span style="font-weight: 400;">Long URLs can be easily shortened with free tools like </span><a class="" href="https://bitly.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">https://bitly.com/</span></a><span style="font-weight: 400;"> and </span><a class="" href="https://goo.gl" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">https://goo.gl</span></a><span style="font-weight: 400;">. All you have to do is copy the link you want to shorten to one of the tools and you’ll receive a neat looking, short link right away! Using the short link in SMS will now save characters, which you can use to promote your business instead.</span></p>
<h3>Way more than just a link</h3>
<p><span style="background-color: transparent;">Links enable us to quickly visit a site on the Internet, save helpful resources and share cute cat videos with our friends. They are used in every channel for every conceivable purpose and shortening them is not the only thing you can do.</span></p>
<h3>Link Branding</h3>
<p><span style="font-weight: 400;">You can </span><strong>brand your shortened link</strong><span style="font-weight: 400;"> to give some context to the click and let others know what they are about to see before they even click the link. You&#8217;ve probably seen this on sites like YouTube &#8211; like so &#8211; <a class="" href="https://youtu.be/rNSnfXl1ZjU" target="_blank" rel="noopener noreferrer">https://youtu.be/rNSnfXl1ZjU</a>.</span></p>
<p><span style="font-weight: 400;">A branded short domain is where the true experience starts for your customer.</span></p>
<h3>Link Insight</h3>
<p><span style="font-weight: 400;">Another decisive benefit you can get from URL shortening is insight. We here at Stampede</span><span style="font-weight: 400;"> have always been convinced that </span><a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">understanding your customers</span></a><span style="font-weight: 400;"> is the key to success. With our software we enable you to track new and returning visitors to your venue. To track link clicks, shortened links can be used. They give you the opportunity to measure your performance with link analytics. Insights are a powerful tool to not only track your marketing efforts but also to adapt them continuously.</span></p>
<h3>Let&#8217;s be honest</h3>
<p><span style="background-color: transparent;">Wouldn’t you like to find out how many of your friends secretly click your cute cat video? </span></p>
<p><span style="background-color: transparent;"><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/rNSnfXl1ZjU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></span></p>
<p>If you crave more powerful insights into your customer&#8217;s online behviour through awesome guest WiFi, there&#8217;s no reason to wait- click the button below and find out how Stampede can help you boost your business!</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Shorter is Better! The 133 Character Limit


<p>If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <strong><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Customer Relationship Management (CRM) solution</mark></a></strong> should definitely be part of your strategy.&nbsp;</p>



<p>There are three different types of CRM systems:</p>



<ol class="wp-block-list">
<li><strong>Analytical CRM </strong>systems that gather data useful for reporting and decision-making.</li>



<li><strong>Operational CRMs</strong> that streamline processes and communication.</li>



<li><strong>Collaborative CRM </strong>platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



<p>In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.</p>



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems"><strong>1. Analytical CRM systems</strong></h2>



<p>When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;</p>



<p>With these powerful tools, you can <strong>dive deep into customer data</strong>, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;</p>



<p>Analytical CRMs also make it easy to create <strong>customised reports and visualisations</strong>. Those help you track progress and hone in on areas that need improvement.</p>



<p>By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.</p>



<h2 class="wp-block-heading"><strong>2. Operational CRM systems</strong></h2>



<p>Operational CRMs are a vital tool for businesses to <strong>streamline their processes </strong>and improve overall customer experience.&nbsp;</p>



<p>They allow companies to <strong>better manage every touchpoint of the customer journey,</strong> from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.</p>



<p>Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">better communication</mark></strong></a> with customers but also allows businesses to make data-driven decisions for continuous improvement.</p>



<h2 class="wp-block-heading"><strong>3. Collaborative CRM systems</strong></h2>



<p>Collaborative CRM systems make sure that everyone in the business has <strong>access to the same data</strong>. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;</p>



<p>With a collaborative CRM, every individual involved in the customer&#8217;s journey can <strong>view the full customer record </strong>with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;</p>



<p>The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Tips on how to choose the right CRM system for your hospitality business</strong></h2>



<p>As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.</p>



<p>However, with so many options out there, it can be challenging to choose the right CRM. The <strong>operational feature</strong> is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.</p>



<p>However, ideally, a CRM system should <strong>incorporate elements of all three CRM types </strong>&#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;</p>



<p>It&#8217;s important to emphasise the significance of <strong>finding the right fit for your needs</strong> when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;</p>



<p>You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources</p>



<h2 class="wp-block-heading"><strong>Closing thoughts</strong></h2>



<p>Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.</p>



<p>By investing in the right type of <a href="https://stampede.ai/amaze"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></strong></a>, you can unlock significant potential for your business and take your customer experiences to the next level.</p>


The 3 Different Types Of A CRM System Explained


<p>If you’re a hospitality operator looking to keep your guests engaged and loyal, <strong>personalised marketing</strong> is your secret weapon. However, to offer truly customised experiences businesses have to include one invaluable tech tool in their overall customer relationship management <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">(CRM) strategy</mark></strong></a>: their <strong>CRM platform</strong>.</p>



<p>In this blog post, we’ll discuss how hospitality operators can create personalised email &amp; SMS marketing campaigns powered by their CRM.</p>



<h2 class="wp-block-heading" id="h-what-is-personalised-marketing-and-why-does-it-matter"><strong>What is personalised marketing and why does it matter?</strong></h2>



<p>Personalised marketing is the process of creating and sending out email and/or SMS campaigns that are tailored to each customer. Studies show that <strong><a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">80% of customers are more likely to make a purchase from personalised marketing</mark></a></strong>.&nbsp;</p>



<p>The approach involves <strong>combining data insights with creative messaging</strong> and personalised content to create the ultimate customer experience.</p>



<p>By leveraging data insights, hospitality marketers can create more relevant content that resonates better with their target audience. This leads to increased customer loyalty and a higher chance of repeat business.&nbsp;</p>



<h2 class="wp-block-heading"><strong>How to get started with personalised email &amp; SMS campaigns using your CRM</strong></h2>



<p>If you&#8217;re looking to step up your email and SMS marketing game, then targeted campaigns are the way to go.&nbsp;</p>



<p>The <strong>data from your CRM builds the foundation</strong> for your personalised marketing. Data points can include everything from customer purchase history to personal preferences.&nbsp;</p>



<p>Once you have a good understanding of your audience, it&#8217;s time to use your CRM system to create targeted campaigns that speak directly to them.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Build a holistic customer profile</strong></h4>



<p>Creating a <strong>comprehensive customer profile</strong> in your CRM is crucial for any business looking to better understand its audience. To build a holistic customer profile, it&#8217;s important to <strong>collate all data sources</strong> in your CRM system to gain a full picture of the customer journey.&nbsp;</p>



<p>In order to get the most out of your customer profiles, you should strive to combine as much data as possible by accessing different sources. For example through your Guest WiFi, <a href="https://stampede.ai/get-bookings"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">table booking platform</mark></strong></a> or loyalty scheme. This includes everything from basic information such as age to interests and purchasing habits.</p>



<h4 class="wp-block-heading"><strong>Create segments</strong></h4>



<p>To effectively reach and engage your target audience hospitality marketers need to <strong>create marketing segments</strong> within the CRM platform. These segments can be based on demographics such as age or gender as well as geography and behaviour.&nbsp;</p>



<p>By understanding the <strong>unique characteristics and needs</strong> of each segment, you can tailor your messaging. This way you will resonate better with them and improve the effectiveness of your marketing campaigns.&nbsp;</p>



<p>Additionally, businesses should make use of a <strong>CRM’s tagging feature</strong>. Profiles that are tagged based on triggers can further enhance segmentation by identifying specific actions or behaviours.</p>



<h4 class="wp-block-heading"><strong>Set up automation</strong></h4>



<p>Marketing automation is one of the most valuable CRM features for hospitality operators.</p>



<p>With the ability to <strong>trigger email and SMS campaigns based on certain customer behaviour</strong> and interaction, businesses can create personalised messages that really engage with their audience.</p>



<p>For example, a simple <a href="https://www.coastdigital.co.uk/2020/01/02/email-marketing-why-you-should-embrace-birthday-emails/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">birthday email can generate 342% higher revenue</mark></strong> </a>compared to a traditional promotional email. Additionally, businesses can utilise automation to retain customers who haven&#8217;t visited their venue in a while with a special discount.&nbsp;</p>



<p>One big benefit is that this CRM automation <strong>saves valuable time</strong> for staff as once set up, they run automatically.</p>



<h2 class="wp-block-heading"><strong>How other hospitality venues have successfully used personalised marketing</strong></h2>



<p>One of our customers, <a href="https://stampede.ai/customer/birdhouse-london"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Birdhouse London</strong></mark></a>, has <strong>saved 2 hours per week</strong> on their marketing by using automated email campaigns. When customers subscribe to their newsletter, they get an automated email with a free margarita offer.</p>



<p>Another successful example comes from <a href="https://stampede.ai/customer/the-coal-exchange-hotel"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">The Coal Exchange Hotel</mark></strong></a>. They’ve used the clever Stampede CRM segmentation tool to tag customers that would be interested in their ‘kids eat free’ deal. From this, they were able to generate over <strong>£900 return visit revenue</strong>.</p>



<h2 class="wp-block-heading"><strong>Summary</strong></h2>



<p>Personalisation is transforming the way hospitality operators communicate with customers. With specific and personalised campaigns, you can increase your revenue by targeting customers who are most likely to take action.&nbsp;</p>



<p>The first step to getting started is building a holistic view of your customers using your CRM data. Other successful implementations are creating segmentations and setting up automation.&nbsp;</p>



<p>As seen in the examples above, hospitality businesses can double their sales just by using personalised <a href="https://stampede.ai/how-it-works/marketing"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">email and SMS marketing</mark></strong></a> in a more intentional way powered by their CRM insights. Personalisation is key when it comes to reaching higher ROI in your marketing campaigns.</p>


How To Create Personalised Marketing Campaigns With Your CRM


<p>We’re excited to announce a new integration between Stampede and <strong><a href="https://www.tp-link.com/uk/omada/">TP-Link’s Omada controller</a></strong>.</p>



<p><a href="https://www.tp-link.com/uk/"><strong>TP-Link</strong></a> was founded in 1996 and has become a recognised global provider of networking devices and accessories. </p>



<p>The Omada ecosystem (formerly Auranet) is a business wireless solution that includes hardware and software. It enables easy management of networks in one centralised platform. The system has been set up with scalability in mind. Perfect for businesses looking to expand their number of locations or improve connectivity in current venues.</p>



<p>As Stampede now integrates with this solution, TP-Link hardware is now another one of the many hardware suppliers that can host our <a href="https://stampede.ai/how-it-works/wifi/"><strong>Guest WiFi solution</strong></a>. And of course, the numerous other features that dovetail from it, including <a href="https://stampede.ai/how-it-works/automations/"><strong>Reviews</strong></a> and <a href="https://stampede.ai/how-it-works/marketing/"><strong>Stories</strong></a>.</p>



<p>With scalability and growth as shared values, this is a brilliant opportunity for more businesses to benefit.</p>



<p>Find out more about the TP-Link Omada controller and how it could work for your venue – <a href="https://www.tp-link.com/uk/omada/"><strong>https://www.tp-link.com/uk/omada/</strong></a></p>



<p class="has-text-color has-primary-1-color"><strong>Already using TP-Link in your venues?</strong></p>



<p class="has-medium-font-size">Get started with our Guest WiFi captive portal <strong><a href="https://signup.stampede.ai?vendor=tplink">here</a>.</strong></p>


Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada

New Venue? Keep Your Footfall For Longer With Customer Data

Easy And Profitable Marketing With Automations

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

These Automations Can Help When Short-Staffed

4 Reliable Ways to Reduce No Shows by 30%

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more


<p>In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/"><span class="has-inline-color has-primary-1-color"><strong>Stampede research</strong> </span></a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener"><strong><span class="has-inline-color has-primary-1-color">storekit</span></strong></a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/"><strong><span class="has-inline-color has-primary-1-color">Stampede and storekit</span></strong></a><span class="has-inline-color has-primary-1-color"> </span>were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;</p>



<p>The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;</p>



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img loading="lazy" decoding="async" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="auto, (max-width: 1016px) 100vw, 1016px" /></a></figure>



<p style="font-size:12px">* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).</p>



<p>The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



<p>In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



<p>It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;</p>



<p>With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp;<br>To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai"><strong><span class="has-inline-color has-primary-1-color">contact@stampede.ai</span></strong></a></p>


The UK’s irrepressible hospitality sector: 2022 Industry Growth Report


<p><strong>DIY meal-kit demand</strong> has skyrocketed in the past year. Businesses have put a lot of effort into coming up with their own kits. And their customers loved it! Lots of us have discovered some unknown chef talent. Indeed, meal-kits seem to be a win-win for businesses and customers alike.</p>



<hr class="wp-block-separator"/>



<p>But now that venues start to reopen again and customers are able to enjoy their meals at your venue, what will happen to your meal-kit offers? How could you further increase your meal-kit sales?</p>



<p>According to the recent report “A Tale of Two Tables” by <strong><a href="https://kam-media.co.uk/resources/" target="_blank" rel="noreferrer noopener">KAM Media and Slerp</a></strong>, <strong>89% of customers want the restaurant brand to continue delivering </strong>and<strong> 62% want their favourite restaurant brand to start selling meal boxes nationwide.&nbsp;</strong></p>



<p>So is it worth keeping your meal-kit offering available to satisfy this demand, whilst also reopening for normal service?</p>



<h4 class="wp-block-heading" id="h-reasons-why-meal-kits-are-here-to-stay"><strong>Reasons Why Meal-Kits Are Here to Stay</strong></h4>



<p>Our <strong><a href="https://twitter.com/stampede_speaks" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a></strong> partner <strong>Flipdish</strong> sees meal-kits as a <strong><a href="https://www.flipdish.com/resources/blog/why-meal-kits-are-here-to-stay-and-a-smart-new-revenue-stream-for-your-business" target="_blank" rel="noreferrer noopener">key revenue stream for restaurants in the future</a>.</strong></p>



<p>Here’s why:</p>



<ul class="wp-block-list"><li>The number of bookings allowed in venues is still limited and lots of your customers might not be able to secure a booking.</li><li>They are an additional revenue stream with little additional costs.</li><li>You can reach more potential customers with your offerings. Some might not be able to travel to your physical location.</li><li>It’s convenient for your customers &#8211; no need to look for recipes and buy ingredients.&nbsp;</li></ul>



<h4 class="wp-block-heading" id="h-how-to-create-more-meal-kit-ordering-buzz"><strong>How to Create More Meal-Kit Ordering Buzz</strong></h4>



<p><a href="https://stampede.ai/blog/quick-tips-to-drive-more-sales-at-home-kits/" target="_blank" rel="noreferrer noopener"><strong>Customer awareness about DIY meal-kits has reached a mainstream level</strong>.</a> It’s now on to you to make the most out of this and secure more revenue from your meal-kit sales.</p>



<h4 class="wp-block-heading" id="h-1-spread-the-word"><strong>1. Spread the Word</strong></h4>



<p>Leverage your social channels and share regular posts about your meal-kits. Highlight the fact that customers can still order your popular kits to enjoy at home. Pin your posts and add an <strong>“order direct” button</strong> to make it as easy as possible for customers.</p>



<p>Don’t forget to add your meal-kit offerings to your regular newsletters to increase sales. For a little extra sales push, <strong>combine them with a promotion.</strong></p>



<h4 class="wp-block-heading" id="h-2-come-up-with-new-meal-kit-ideas"><strong>2. Come Up With New Meal-Kit Ideas</strong></h4>



<p>With Summer just around the corner, customers might want to take their dining experience outdoors. What about <strong><a href="https://lovindublin.com/lovin-home-comforts/bbq-kits-order-cook-at-home" target="_blank" rel="noreferrer noopener">BBQ</a></strong> or picnic meal-kits? <strong>Get creative</strong> to make your offerings even more attractive.&nbsp;</p>



<p>Consider special <strong>event meal-kits</strong> for birthdays, anniversaries, sports events, etc. You might also offer a premium version of it with limited or high-end specials and ingredients.</p>



<h4 class="wp-block-heading" id="h-3-get-the-maximum-out-of-your-online-store"><strong>3. Get the Maximum Out Of Your Online Store</strong></h4>



<p>Make sure that your online store lets you <strong>upsell and cross-promote</strong> your entire product range for additional revenue.</p>



<p>Also, allow your customers to add <strong>special dietary restrictions</strong> during the ordering process. You might also think about making your meal-kits available in <strong>different group sizes</strong> and offering a special <strong>family version.</strong></p>



<h4 class="wp-block-heading" id="h-4-go-the-extra-mile"><strong>4. Go the Extra Mile</strong></h4>



<p>Turn your DIY meal-kits into a special <strong>at-home customer experience</strong>, provide more than just food and drinks. This could be table decorations or a curated playlist of music.</p>



<h4 class="wp-block-heading" id="h-5-bonus-tip-nationwide-delivery"><strong>5. Bonus Tip &#8211; Nationwide Delivery</strong></h4>



<p>By offering your meal-kits nationwide you can <strong>upscale your reach and increase meal-kit sales massively.</strong> You can connect to a whole new range of customers. Plus, you can also deliver to your regular customers whilst they are on their staycations.</p>



<p>Several operators already offer this such as Pizza Pilgrims. The biggest challenge is packaging, but if others can solve that, so can you!</p>



<p>Need some assistance with spreading the word about your meal-kit offerings via email and SMS marketing campaign? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener"><strong>Reach out</strong></a> to our team. We are happy to help.</p>


4 Creative Ways to Increase Your Meal-Kit Sales

<p>You&#8217;ve just returned to your property after letting it over a long holiday weekend. Checking around, it looks like everything is in the right place &#8211; garbage emptied, no spills on the cushions and your guests have even thoughtfully stripped the bed. The only problem is that they didn&#8217;t exactly take everything with them. They left something behind. Something that you&#8217;ll never be able to spot. Because it&#8217;s all digital. What your guests left behind is a trojan sitting on your Guest WiFi network in your Airbnb, silently gathering all the personal information that you&#8217;re sending out through the internet.</p>







<p>And it might take you months to find out. Sounds scary? <a rel="noopener noreferrer" href="https://www.theguardian.com/technology/2016/aug/05/airbnb-wifi-security-threat-risk-travel" target="_blank"><span style="text-decoration: underline;">It&#8217;s totally possible</span></a><span style="text-decoration: underline;">.</span></p>



<p>But don&#8217;t let that put you off from offering Guest WiFi to your Airbnb guests. Travellers love WiFi. So much so, in fact, <a rel="noopener noreferrer" href="https://www.tripping.com/industry/trends/most-important-vacation-rental-amenities-tripping" target="_blank"><span style="text-decoration: underline;">that guest WiFi is the number one amenity</span></a> that guests look for now when travelling.&nbsp;<span style="background-color: transparent;">So you&#8217;re left with the question &#8211; how to offer </span><a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/"><span style="text-decoration: underline;">safe and secure WiFi</span></a><span style="background-color: transparent;"> to your Airbnb guests while keeping your home networks safe?</span></p>



<p>We&#8217;re more than happy to give you the answer &#8211; enter Stampede<strong></strong>.</p>



<p>With Stampede<strong></strong>, not only can you offer your guests WiFi, you can use collected customer data to run automated marketing campaigns enticing your Airbnb guests to come back. And safety? Because Stampede<strong></strong> uses email addresses to authenticate users, you&#8217;ll have an instant, easy to access record of everyone who&#8217;s ever used your WiFi. All GDPR compliant. </p>



<p>So how to get started? Couldn&#8217;t be easier. There&#8217;s a couple of options here. It depends on whether you have your own WiFi hardware (which may be the case for larger Airbnbs with multiple rooms) or not (most common for smaller Airbnbs).</p>



<p>Let&#8217;s take a look at how these two break down.</p>



<h4 class="wp-block-heading"><strong>Own Hardware</strong></h4>



<p>If you&#8217;re running a larger Airbnb with multiple access points, you might already have the required hardware and don&#8217;t need anything else to get started. Currently, Stampede<strong>&nbsp;</strong><a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#integration" target="_blank"><span style="text-decoration: underline;">integrates with hardware</span></a> from leading WiFi manufacturers like UniFi, Open Mesh, IgniteNet, Cisco, MikroTik and more! </p>



<p>In order to get going with awesome WiFi, simply sign up for a free trial,&nbsp;log in to your dashboard, adjust a few settings and you&#8217;re good to go!</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>No Hardware</strong></h4>



<p>This is typically the case for smaller Airbnb&nbsp;owners. Most likely you have an apartment or house with a cable modem/WiFi router. You&#8217;ve got the password tacked up on the wall or, even worse, you&#8217;re still using the default password that came with the router. That&#8217;s bad &#8211; but we won&#8217;t be too angry. At least you&#8217;re taking a step in the right direction.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Setting Up Your Home Network</strong></h4>



<p>First of all, change the default password on your router. This is typically done through a web-based interface for your router, the web address of which came with your setup information or &#8211; in all likelihood &#8211; on a sticker on the bottom of the router. We&#8217;ll call this your <em>Home Network</em>.</p>



<h4 class="wp-block-heading"><strong>Setting Up Your Guest Network</strong></h4>



<p>Here&#8217;s where the magic comes in. What you&#8217;ll need for this setup is a Guest WiFi router. This will set up a second WiFi network, entirely separate from your <em>Home Network</em> for use by your guests. And where can you get one of these routers? Glad you asked because we&#8217;ll be more than happy to provide you one. We&#8217;ve got routers in all shapes and sizes. Head over to our <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://signup.stampede.ai" target="_blank">contact page</a>, sign up for a free trial and one of our helpful tech support representatives will be in touch to ensure you get the exact right router for your Airbnb location.</p>



<h4 class="wp-block-heading"><strong>Configuring Your Guest WiFi&nbsp;</strong></h4>



<p>Once you&#8217;ve got your WiFi router from us, the setup couldn&#8217;t be easier. Don&#8217;t believe us? Just take a look at this video.</p>



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<p>And that&#8217;s it! You&#8217;re good to go!</p>



<h4 class="wp-block-heading"><strong>Customising Your Guest WiFi&nbsp;</strong></h4>



<p>Whether you have your own hardware or a handy piece of equipment (and that spiffy sticker) you received from us, set up for both options is the same. Now it&#8217;s time to get creative! </p>



<p>Login to your Stampede<strong></strong> portal and, under the marketing section, you can upload your guest house logo (you&#8217;ve got one of those, right?), a picture of your location, or whatever comes to mind. This will be the screen that your guests see when logging in, so make it memorable and unique to your venue.</p>



<h4 class="wp-block-heading"><strong>Gathering Data</strong></h4>



<p>Now comes the really cool part. You can have your Airbnb guests confirm their account in a couple of different ways.</p>



<p>Either by verifying with an email address or with a Facebook check-in. Both have their advantages. </p>



<p>With a Facebook check-in, guests can gain access to the WiFi quickly, and you can then redirect them to your Facebook page where they can easily review and rate your venue and be seen by their friends. An easy word of mouth marketing victory! </p>



<p>But if you want to get to know your customers a little better, you can ask questions like their name, age, gender, postcode as they register. Even better &#8211; we&#8217;re aware that in some countries you will need to get your guests&#8217; passport details, so in cases like this, you can just add a &#8220;Passport Number&#8221; field to your capture page. How&#8217;s that for efficiency?&nbsp;</p>



<h4 class="wp-block-heading"><strong>Automated Marketing Campaigns&nbsp;</strong></h4>



<p>Did we say that gathering data was the cool part? Ok yeah, it&#8217;s kinda cool but it&#8217;s not the <strong>REALLY</strong> cool part. </p>



<p>No, what&#8217;s really neat is all the ways in which you can use this shiny <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">new customer data</span></a>. Like how? Well, how about importing your guest email addresses into your newsletter email list? Or, even better, sending <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">automated marketing messages</span></a>. </p>



<p>Let&#8217;s say one of your previous Airbnb guests has a birthday coming up &#8211; send them an automated email or SMS message saying <em>&#8220;Happy Birthday&#8221;</em> and offer them a discount on their next stay. Did a guest drop out at the last minute and you&#8217;ve got an opening? Send an email or SMS blast to some of your best guests letting them know your place is available.</p>



<p>Did someone say video? Because we&#8217;ve got another video which gives you a quick walkthrough of how to get going with Marketing in Stampede<strong></strong>.&nbsp;</p>



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/uX-Vy3m0dcg" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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<h4 class="wp-block-heading"><span style="background-color: transparent;"><strong>Don&#8217;t Forget the Reviews&nbsp;</strong></span></h4>



<p>We all know that customer reviews on Airbnb are important and are one of the first things that guests are going to see when considering your property. Good <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/"><span style="text-decoration: underline;">reviews</span></a> can also push your site up in the Airbnb rankings. And bad reviews? Let&#8217;s put it this way &#8211; there&#8217;s an entire site called Airbnb hell <a rel="noopener noreferrer" href="https://www.airbnbhell.com/airbnb-guest-stories/" target="_blank"><span style="text-decoration: underline;">filled with Airbnb horror stories</span></a><span style="text-decoration: underline;">.</span> </p>



<p>So, while the experience is still fresh in your guests&#8217; mind, use the automated marketing feature in Stampede<strong></strong> to send an email or SMS reminder to review your Airbnb. Even easier &#8211; <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/133-character-limit-the-shorter-the-better" target="_blank"><span style="text-decoration: underline;">include a link so they can leave a review right from their mobile</span></a>.</p>



<h4 class="wp-block-heading"><strong>Awesome Airbnb Guest WiFi&nbsp;</strong></h4>



<p>See &#8211; that wasn&#8217;t all that hard now, was it? You can now rest easy knowing that you&#8217;re offering fast, safe and secure Guest WiFi to all your Airbnb guests. Even better, you&#8217;ll be able to automatically target them with promotions or specials enticing them back to your location.</p>



<p>Don&#8217;t keep your guests waiting!&nbsp;</p>



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>

Setting Up Your Airbnb for Guest WiFi today


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<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
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<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



<p>Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.</p>
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<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



<p>Having all reviews in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;</p>



<p>Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the <em>Black Bull</em>, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;</p>



<p>Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.</em></strong>&#8220;</p></blockquote></figure>



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<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”</p>
<cite><strong><strong>Steven Watson</strong>&nbsp;–</strong> Digital Marketing Manager, Signature Pub Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.</p>



<p>“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.</p>



<p>Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.</p>
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<p>Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.</p>



<p>“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.</p>



<p>He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.</p>



<p>“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”</p>



<p>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”</p>



<p>In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;</p>



<p>Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.</p>



<p>Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.</p>



<p>“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.</p>



<p>What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;</p>



<p>“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”</p>



<p>In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.</p>



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<h2 class="wp-block-heading">Support During 2020</h2>



<p>When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;</p>



<p>“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”</p>



<p>“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”</p>



<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”</p>
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Signature Pub Group

<p>[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]<span style="font-weight: 400;">Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. </span></p>
<p><span style="font-weight: 400;">With a variety of easy and automated ways to <strong>build a customer database</strong>, you can connect with customers through <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/"><strong>email and SMS marketing</strong></a></span> after they depart and during their stay. No more masked data from OTAs, and <strong>more chances to <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a></span> your on-site services</strong>.</span></p>
<p><span style="font-weight: 400;">Take back control of <strong>your reputation</strong> at the same time with <strong>our built-in <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a></span></strong>. Get more reviews, more often and improve your ranking on <strong>Tripadvisor</strong> and <strong>Google</strong>.</span></p>
<p><span style="font-weight: 400;">Your guests will benefit from an<strong> enhanced customer experience</strong>, with a frictionless, password-free and totally secure <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/"><strong>guest WiFi system</strong></a></span>. It even remembers them when they come back to the venue.</span>[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/"><span style="text-decoration: underline;"><strong>contact</strong></span></a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]<span style="color: #ffffff;">Get started growing your business with a 14-day free trial.</span><br />
<span style="color: #ffffff;">Includes all features of our Starter plan</span>[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]</p>


<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;19004&#8243; img_size=&#8221;medium&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using D-Link and nuclias for your in-venue WiFi?[/fildisi_callout][/vc_column][/vc_row]</p>


D-Link


<p>Following on from our recent updates such as <a href="https://stampede.ai/blog/apple-id-login/"><strong>Apple ID login</strong></a>, web forms and <a href="https://stampede.ai/blog/new-feature-alert-gift-cards/"><strong>e-gift cards</strong></a>, we’ve turned our focus to our mobile app.</p>



<p>The latest version of our <strong>Android</strong> and <strong>iOS</strong> <strong>mobile apps</strong> have been almost completely reworked with our latest features in mind.</p>



<p>Users with access to the web-based <a href="https://product.stampede.ai"><strong>Stampede system</strong></a> (product.stampede.ai) can use their existing login details to access the app. From the app Stampede users can:</p>



<ul class="wp-block-list"><li>Receive immediate notifications of important events (new customers, gift card purchases, new reviews etc.)</li><li>Scan and redeem e-gift cards</li><li>Monitor customer reviews that the venue receives</li><li>Get key statistics about their venue(s)</li><li>Get up to the minute reporting on marketing campaigns</li></ul>



<p>This set of streamlined features allows busy users to keep up to date with key info on venues without sitting in front of a PC.</p>



<h2 class="wp-block-heading">Notifications</h2>



<p>Under <em>Account</em> in the mobile app’s menu, you have a wide range of notification types to choose from. This will allows you to choose exactly what activity you want to know about from your Stampede account.</p>



<p>Notification options include:</p>



<ul class="wp-block-list"><li>New customer registration</li><li>New customer visit to venue</li><li>Location Guest WiFi Online/Offline</li><li>Periodic reports of location insights and data</li><li>New gift card purchased</li><li>Marketing campaign activity</li><li>New reviews</li></ul>



<p>These will prove particularly useful for venue owners and managers on-the-go looking to keep an eye on performance. It is also useful for IT partners in case there is an issue with <a href="https://stampede.ai/how-it-works/wifi/"><strong>Guest WiFi</strong></a> in a venue.</p>



<h2 class="wp-block-heading">Gift Cards</h2>



<p>Another core function of the new mobile app is using it to scan and redeem <a href="https://stampede.ai/how-it-works/gifting/"><strong>Stampede e-gift cards</strong></a>. The app includes a scanner to use on the QR code that your customers receive by email when they purchase an e-gift card via your landing page.</p>



<p>You can also see a full list of all gift card purchases and redemptions.&nbsp;</p>



<p>We’d recommend installing the app on a device in your venue or within reach of your POS, so that any staff member dealing an e-gift card can process the sale with ease.</p>



<p>If you haven’t set up <em>Gift Cards</em> yet you can do that, for free, <a href="http://signup.stampede.ai?source=gifting"><strong>HERE</strong></a> </p>



<h2 class="wp-block-heading">Reviews</h2>



<p>On the app, you will find a light version of our <em><a href="https://stampede.ai/how-it-works/automations/">Reviews</a></em> feature. You can see the latest reviews and all the historic ones too. With immediate notifications, you act on any new reviews that come in fast. </p>



<p>Whether that’s a personal thanks to the customer or rectifying a problem, you’ll have the info you need in your hand.</p>



<h2 class="wp-block-heading">Reports and Stats</h2>



<p>Lastly, we wanted to mention the “everything else” of the app.&nbsp;</p>



<p>You can keep an eye on your latest <a href="https://signup.stampede.ai?source=Marketing"><strong>email and SMS campaigns</strong></a>, watching as your customers interact with them.</p>



<p>You’ll also find a range of stats about people visiting your venues via the <strong><a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a></strong> presence data and registrations (from all Data Sources), with options to look back over several time periods or watch it live.</p>



<p>The Stampede mobile app is available to use on nearly 15,000 devices and can be downloaded from the <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489"><strong>Apple App Store</strong></a> or <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489"><strong>Google Play Store</strong></a> for free. You’ll find us under the Business tools section.</p>



<p>If you’ve like to learn more about our apps or submit any feature requests you can <strong><a href="https://stampede.ai/contact/">contact us here</a>.</strong></p>



<div class="wp-block-image size-large"><figure class="alignright size-large is-resized"><a href="https://play.google.com/store/apps/details?id=ai.stampede" target="blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/09/bx-playstore.png" alt="Google Play Store Logo" class="wp-image-13072" width="359" height="137" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-236x90.png 236w" sizes="auto, (max-width: 359px) 100vw, 359px" /></a></figure></div>



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<div class="wp-block-image size-large"><figure class="alignleft is-resized"><a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489" target="blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/09/bx-appstore.png" alt="Apple App Store Logo" class="wp-image-13071" width="369" height="141" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-236x90.png 236w" sizes="auto, (max-width: 369px) 100vw, 369px" /></a></figure></div>
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<p></p>


Stampede Mobile App - available on Android and iOS

Mobile Apps – Feature Update

<p>It&#8217;s a problem that many WiFi users are familiar with &#8211; slow loading times, sluggish networks, sites that just aren&#8217;t connecting.  Many of the residents of Market Harborough, Leicestershire were seeing all these familiar symptoms.</p>
<p>But then they received letters from nearby Her Majesty&#8217;s Prison Gartree, once home to notorious criminals such as Ian Brady and the Krays, explaining the network slowdown: their home network bandwidth was being <a href="http://www.dailymail.co.uk/news/article-4745586/Prisoners-using-wifi-pensioners-homes-watch-porn.html">hijacked by prisoners</a> who had smuggled phones into the prison.</p>
<p></p>
<p>Most of the houses effected in Market Harborough backed right onto the prison, where inmates could access hotspots setup without passwords. Residents, many of whom are retired couples, were urged to have their home internet security checked immediately. Prison officials reported that the inmates were using the internet to contact friends, family and associates outside the walls of the prison and, of course, to watch porn.</p>
<p>And it&#8217;s not just prisoners in the UK who love free porn &#8211; the site IndiaTimes recently reported that <a class="" href="http://www.indiatimes.com/technology/news/indians-are-hooked-onto-free-wi-fi-with-over-33-admitting-to-have-watched-porn-in-public-326149.html" target="_blank" rel="noopener noreferrer">33% of Indian WiFi users</a> have admitted to using free WiFi to watch porn, while officials in Mumbai are spending time chasing <a class="" href="http://www.hindustantimes.com/mumbai-news/non-commuters-take-advantage-of-free-wifi-watch-porn-at-railway-stations-in-mumbai/story-fSmKhmXDHssfJle29hSZjL.html" target="_blank" rel="noopener noreferrer">piggybackers out of the stations after hours</a> who are hogging bandwidth to you &#8211; you guessed it, more porn.</p>
<p>If you&#8217;re running a <a href="https://www.stampede.ai/wifi-in-action#coffee" target="_blank" rel="noopener noreferrer">cafe</a>, <a href="https://www.stampede.ai/wifi-in-action#hotels" target="_blank" rel="noopener noreferrer">hotel</a>, or other <a href="https://www.stampede.ai/wifi-in-action#retail" target="_blank" rel="noopener noreferrer">business</a>, these stories might scare you from offering free WiFi to your customers. It shouldn&#8217;t. You can easily stop unwanted users and bandwidth hogs by using some common sense security measures with your WiFi offering.</p>
<p><strong>SCHEDULING</strong> &#8211; Does your business close at 5pm? There isn&#8217;t a reason to have the guest WiFi on after that, is there? No. An easy solution to this would be to just turn off your WiFi access point&#8230;.but then, are you going to remember to turn it on again the next day? Or will your employees? Especially in the food service industry, there&#8217;s an awful lot of work to get done before the first customer walks in the door. Scheduling your WiFi to turn on and off automatically during business hours is a easy and quick way to keep unwanted users off your network.</p>
<p><strong>FILTERING</strong> &#8211; What&#8217;s the best way of keeping out porn sites? Stop them from coming through your router in the first place. Content filtering services keep constantly updated lists of inappropriate content &#8211; from gambling sites, to auction sites and, of course, adult sites &#8211; and stop them from reaching your network.</p>
<p><strong>BANDWIDTH LIMITS</strong> &#8211; One person watching a movie can slow down your entire network. Imagine how slow connections were in an Indian train station where over 1/3 of the people were watching porn. Setting bandwidth limits keeps a network WiFi congestion free and fair for all.</p>
<p>Of course, you&#8217;re going to want a guest WiFi solution that combines all of these features. And it just so happens we have one handy &#8211; Stampede wifi. WE offers all the features above &#8211; automatic scheduling, bandwidth limits, and content filtering through our partnership with <a href="https://www.friendlywifi.com" target="_blank" rel="noopener noreferrer">Digital Friendly WiFi Scheme</a> &#8211; and MORE &#8211; like <a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer">marketing insights</a>, <a href="https://www.stampede.ai/how-it-works#analytics" target="_blank" rel="noopener noreferrer">analytics</a>, and <a class="" href="https://stampede.ai/supported-hardware" target="_blank" rel="noopener noreferrer">integrations</a> with popular internet applications like Zapier and Mailchimp to keep your business growing.</p>
<p>And the best part? It&#8217;s easy to get going with Stampede &#8211; you can either use our preconfigured devices, or, if you&#8217;re using <a class="" href="https://www.stampede.ai/partners" target="_blank" rel="noopener noreferrer">one of our tech partners like UniFi</a>, get started right away by connect to your devices through our easy to use Connect Dashboard.</p>
<p>Either way you choose, you&#8217;ll be able to offer your customers, safe, secure WiFi &#8211; 100% porn and prisoner free.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p><span style="background-color: transparent;"> </span></p>

Porn, Prisons and WiFi – Network Safety Tips

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Marketing

Engage

Now Online – Highlands and Islands Airports


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>
</div>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h1 class="wp-block-heading">Overview</h1>



<p>Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.</p>



<p>Mele Group uses&nbsp;<strong><a href="https://stampede.ai/how-it-works/">Stampede</a></strong>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.</p>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png"><img loading="lazy" decoding="async" width="1003" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png" alt="Mele small I" class="wp-image-22169" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png 1003w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-768x784.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png 1071w" sizes="auto, (max-width: 1003px) 100vw, 1003px" /></a></figure>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png"><img loading="lazy" decoding="async" width="823" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png" alt="" class="wp-image-22170" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png 823w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-150x187.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png 1115w" sizes="auto, (max-width: 823px) 100vw, 823px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.</p>



<p>As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;<strong>data capture done through WiFi</strong>&nbsp;more and more in other venues.”</p>



<p>Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.</p>
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<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><strong><em>The more I use Stampede, the more it makes my life easier.</em></strong></strong>&#8220;</p></blockquote></figure>



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<p>“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”</p>
<cite><strong><strong>Chris Hughes</strong>&nbsp;–</strong> Co-Owner, Mele Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Since implementing&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a></strong>, Mele Group has grown a&nbsp;<strong>database of over 17,500 records</strong>&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.</p>



<p>On top of that, they were able to&nbsp;<strong>boost their Instagram following</strong>. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.</p>



<p>Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;<strong>more sophisticated than Mailchimp</strong>. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”</p>



<p>Mele Group saw a&nbsp;<strong>+£15,800 return visit ROI from 9 email campaigns</strong>&nbsp;promoting their regular events, such as their popular Supper Clubs.</p>



<p>When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;<strong>automated emails to get them more reviews</strong>. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Mele Group have recently sent their first&nbsp;<strong>SMS birthday offer campaign</strong>&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;</p>



<p>Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png"><img loading="lazy" decoding="async" width="1024" height="926" src="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png" alt="Mele group small III" class="wp-image-22216" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-300x271.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-768x695.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1200x1086.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-150x136.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-592x536.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png 1449w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
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Mele Group

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.</p>
<p>Your customers download the Stampede Loyalty app which keeps all their cards in one place.</p>
<p>There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Increase spend per head and spend per visit</span></li>
<li><span style="font-weight: 400;">Change promotions and offers fast and easily</span></li>
<li><span style="font-weight: 400;">Save time and money with fewer fliers and posters</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]</p>
<h4 style="text-align: left;"><span style="color: #edf2f7;">Pricing starts from £40 per month, per venue. </span></h4>
<p>[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.</p>
<p>Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Requires no staff training</span></li>
<li><span style="font-weight: 400;">Simple and fast to set up</span></li>
<li><span style="font-weight: 400;">Easiest way to bring customers back more often</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.</p>
<p>With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">All cards in one app, and always on hand</span></li>
<li><span style="font-weight: 400;">They never miss a stamp with 3 ways to get them</span></li>
<li><span style="font-weight: 400;">They earn great rewards, set by you</span></li>
</ul>
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Loyalty


<p><strong>Online reviews</strong> can make or break a business. Plus, they are a major deciding factor for customers. However, it can be difficult and <strong>time-consuming</strong> for hospitality operators to manage their reviews on a daily basis.</p>



<p>This is when the newest technological advancements, such as <strong>AI work a treat</strong>. Those tools help businesses to stay on top of their online reputation by identifying patterns and common themes, supporting response handling and much more with incredible efficiency.</p>



<p>In this blog post, we explore the key benefits of AI-powered reviews management as well as different ways operators can utilise it.</p>



<h2 class="wp-block-heading" id="h-4-key-benefits-of-using-ai-in-reviews-management"><strong>4 Key benefits of using AI in reviews management</strong></h2>



<p>The use of AI in reviews management offers numerous benefits that improve decision-making and ultimately boost businesses.</p>



<p>Here are the 4 main benefits:</p>



<h4 class="wp-block-heading">1. Time-saving and efficiency</h4>



<p>With AI, reviews can be analysed in a fraction of the time it would take staff members to go through them. Therefore, operators can <strong>take quick action</strong> and turn unhappy customers around.</p>



<h4 class="wp-block-heading">2. Consistency&nbsp;</h4>



<p>AI also provides consistency as it takes a <strong>standardised, unbiased approach</strong> to review analysis. Compared to a manual spreadsheet analysis this is also less prone to errors.&nbsp;</p>



<h4 class="wp-block-heading">3. Scalability&nbsp;</h4>



<p>Scalability is another benefit, especially for bigger companies. AI can <strong>handle large volumes </strong>of reviews coming from different platforms in a short time.</p>



<h4 class="wp-block-heading">4. Multiple languages</h4>



<p>Lastly, AI can <strong>analyse reviews in multiple languages</strong>. This makes it an unmissable tool for companies operating internationally.</p>



<p>In this second part, we take a look at how AI tools can support and speed up review management for busy marketers. </p>



<h2 class="wp-block-heading" id="h-ai-sentiment-analysis"><strong>AI</strong> <strong>sentiment analysis</strong></h2>



<p>The manual sifting through reviews can prove to be a daunting task, which takes up valuable time and resources. This is where AI reviews sentiment analysis come in.</p>



<p>First, <strong>AI automates the analysis of written text</strong> and identifies keywords and tags and categorises them accordingly. It can also sort reviews by their overall sentiment into positive, neutral or negative categories.</p>



<p>In addition, AI can help <strong>highlight common themes</strong> and also present them visually so that they are available to staff at one glance.</p>



<p>With all this, operators can <strong>save time and quickly identify any issues</strong> that customers may be facing, such as slow service. So that operators understand where to focus their efforts and resources to improve their service and customer experience.</p>



<h2 class="wp-block-heading"><strong>AI-generated review responses</strong></h2>



<p>While all feedback is valuable, responding to each and every comment in a timely manner can be quite a challenge. Especially during peak season when the venue is busy.&nbsp;</p>



<p>But with <strong>AI-generated responses</strong>, businesses no longer have to worry about falling behind. By analysing the sentiment of each review, the algorithm is able to <strong>suggest a response</strong> that is both timely and appropriate.&nbsp;</p>



<p>And because hospitality operators can train the AI to use their unique tone of brand voice, responses will sound more personalised.&nbsp;</p>



<h2 class="wp-block-heading" id="h-ai-reviews-generator"><strong>AI reviews generator</strong></h2>



<p>As technology continues to advance, <strong>AI-powered reviews generators</strong> are offering a new way for hospitality businesses to gather more customer feedback.</p>



<p>The <strong><a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">written part of the reviews matters</mark></a></strong> more to business than the overall star rating. It’s where the real value and insight can be found from which they can make improvements.</p>



<p>Though it can be a challenge to ask customers to leave a more detailed review. With the help of AI, this process has become more efficient and time-saving for the customer.</p>



<p>AI tools analyse customer input based on provided keywords. From this, they can quickly <strong>generate a written review</strong> that uses common phrases. Additionally, they also perform spell- and grammar checks to make sure the response is clear and accurate.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>Ultimately, AI-powered reviews management is a must-have add-on for hospitality operators that lets them take back control over their online reputation and drive customers through their door.&nbsp;</p>



<p>With features such as sentiment analysis and auto-generated responses, they can quickly respond to requests and solve any issues in a timely manner. This gives them the ability to <strong><a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">win back dissatisfied customers</mark></a></strong> and turn them into loyal ones moving forward.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>


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