Connect with your customers and enhance your marketing

Stampede

Solutions

Table Management

Guest Wi-Fi

Marketing & CRM

Reviews

Loyalty & Rewards

Gift Cards

Analytics & Reports

Venues

Restaurants

Hotels

Pubs & Bars

Resources

About

Success Stories

Testimonials

People and Promise

Careers - We're Hiring!

Learn

Marketing Scorecard

Free Downloads

Email Campaign Templates

Automation Ideas

Blog

User Resources

Knowledge Base

Supported Hardware

Partners

Pricing

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png" alt="case study icon growth graph" class="wp-image-19670" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png" alt="case study marketing roi icon" class="wp-image-21409" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png" alt="case study GDPR Compliant" class="wp-image-20341" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading has-text-align-center">Over 8,000 new customer records</h3>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading has-text-align-center">+£26,000 return on investment</h3>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading has-text-align-center">95% marketing opt-in rate</h3>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="has-text-align-center">Growing their database with automated data capture.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="has-text-align-center">Trackable ROI from 4 marketing campaigns.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="has-text-align-center">A compliant and engaged customer mailing list to support marketing campaigns.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h1 class="wp-block-heading">Overview</h1>



<p>Butta Burger’s success story started at the end of 2020, during the first lockdown when they became Edinburgh’s most famous ghost kitchen. Now, they run 2 venues in the city with plans to expand.</p>



<p>Butta Burger uses <a href="https://stampede.ai/how-it-works/"><strong>Stampede</strong></a> to build and grow their mailing list to retain customers with targeted email campaigns.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png"><img loading="lazy" decoding="async" width="459" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png" alt="" class="wp-image-22073" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png 459w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1-247x300.png 247w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1-150x182.png 150w" sizes="auto, (max-width: 459px) 100vw, 459px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1.png"><img loading="lazy" decoding="async" width="520" height="570" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1.png" alt="" class="wp-image-22074" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1.png 520w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-274x300.png 274w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-150x164.png 150w" sizes="auto, (max-width: 520px) 100vw, 520px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">The Challenge</h2>



<p>In a competitive market environment such as the hospitality industry, staying on top of customers’ minds is <strong>essential to be able to retain</strong> them.</p>



<p>Graham Atkinson, co-founder at Butta Burger admits that at the beginning “<em>we didn’t do much in terms of data collection, but with my background in marketing I was aware of how important it was”.&nbsp;</em></p>



<p>The lack of customer contact details meant they didn’t have any means to reach out to customers to actively retain them. This quickly became a problem.&nbsp;</p>



<p>The initial buzz of “new venue” footfall wasn’t going to sustain itself. The most reliable way to keep the level of traffic going was to <strong>start capturing customer contacts</strong> and sending emails.</p>
</div>
</div>



<figure class="wp-block-pullquote"><blockquote><p>“I like the sort of one-stop-shop scenario. B<em>efore I had to manually add the data to my own database, which takes a lot of time.”</em></p></blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers. And we will happily carry it on to any other venues moving forward.”</p>
<cite><strong><strong>Graham Atkinson</strong>&nbsp;–</strong> Director, Butta Burger<strong><br></strong></cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Stampede appealed to them from the first moment for various reasons.</p>



<p>Butta Burger’s unique branding helps them raise brand awareness across all digital channels and therefore contributes to their overall customer experience. As Graham explains:<strong> “</strong><strong><em>having the ability to change the splash screen design makes it sort of look personal to us rather than some generic WiFi provider.”&nbsp;</em></strong></p>



<p>In addition, Graham adds that<em> “from a customer&#8217;s point of view, it’s really easy to sign-up for the WiFi as there’s no lengthy form.” </em>The <strong>smooth and simplified customer log-in experience</strong> is also reflected in their 95% opt-in rate.</p>



<p>What’s more, with Stampede they can now automatically gather all their customer contact details in <strong>one single platform</strong>. Graham describes that usually “<em>you had to manually add the data to your own database. Which takes a lot of time.”</em></p>



<p>The Stampede Marketing platform also makes it easy for them to create high converting and branded campaigns. A task that they had outsourced to a designer before at much greater costs.&nbsp;</p>



<p>So far, Butta Burger is really pleased with the results. Graham acknowledges that<em> “the ROI on the campaigns is pretty good for the short period of time.” </em>Within 6 months, they were able to get over <strong>£26,000 in return visits</strong>.&nbsp;</p>



<p>They’ve also started to ask custom questions on their WiFi sign-up forms, so they can personalise their marketing better and increase conversions. For example their special ‘Student Segment’ allows them to send out targeted offers to students.</p>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">Coming Up</h2>



<p>Graham is already looking into expanding Butta Burger further in the coming years. Due to the easy set-up process and the great results they’ve gained so far, Stampede is now a fixed part of their growth plans.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png"><img loading="lazy" decoding="async" width="579" height="562" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png" alt="" class="wp-image-22077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png 579w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-300x291.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-150x146.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-16x16.png 16w" sizes="auto, (max-width: 579px) 100vw, 579px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex"></div>


Butta Burger


<p>The&nbsp;<strong>aim of a staff newsletter is to foster a community feeling and a sense of involvement</strong>&nbsp;amongst your staff. This is one of the key ingredients for successful retention. Check out our 25 content ideas and start creating engaging internal staff newsletters.</p>



<hr class="wp-block-separator"/>



<p>In&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/blog/how-internal-newsletters-help-you-to-retain-staff-part-1/" target="_blank">part one of this series,</a></strong>&nbsp;we provided some tips on how to set up the staff newsletter.</p>



<p>But you also have to make your updates worth reading. Staff newsletters should be&nbsp;<strong>informative, interactive and engaging</strong>. So, find a balanced mix of relevant information and important updates combined with something light-hearted.</p>



<p>To encourage your social sharing and employee advocacy, make sure to also include some content your staff can share on their social channels.</p>



<h4 class="wp-block-heading" id="h-25-ideas-to-inspire-great-internal-staff-newsletters"><strong>25 ideas to inspire great internal staff newsletters</strong></h4>



<p>We’ve compiled a list of content ideas to give you some inspiration for your next internal newsletter, featuring three main topic areas.</p>



<h5 class="wp-block-heading"><strong>1. Company-related content</strong></h5>



<ul class="wp-block-list"><li>Upcoming key dates &amp; events</li><li>Open jobs &#8211; encourage them to share with their network</li><li>Internal updates &#8211; staff, common customer issues</li><li>Industry &amp; local news</li><li>Training opportunities</li><li>Free resources</li><li>Financial key results of the previous month, quarter, year</li><li>Reminders</li><li>Seasonal greetings</li><li>Guest post from suppliers/partners/brand friends &#8211; intro, short interview</li></ul>



<h5 class="wp-block-heading"><strong>2. Customer-related content</strong></h5>



<ul class="wp-block-list"><li>Customer success stories</li><li>Recent reviews or feedback &amp; employee mentions&nbsp;</li><li>Customer content from socials</li><li>Updates on new menu items, new policies, etc.</li></ul>



<h5 class="wp-block-heading"><strong>3. Staff-related content</strong></h5>



<ul class="wp-block-list"><li>Guest post from different people or departments</li><li>Team spotlight &#8211; a day in the life of&#8230;</li><li>Top 10 list &#8211; places for lunch, to-dos on the weekend, podcasts</li><li>Recommendations from team colleagues</li><li>Celebrate staff anniversaries, milestones, achievements, etc.</li><li>Poll &nbsp;&#8211; what’s your favourite …? Share the result in the next email</li><li>Competitions &amp; contests &#8211; send in your best shot of …, can you guess …?</li><li>Fun trivia &#8211; did you know? &nbsp;</li><li>Employee of the month</li><li>Virtual suggestion box for feedback</li><li>Social media events &#8211; how staff can take part</li></ul>



<p><strong>Last Tip</strong>&nbsp;&#8211;&nbsp;<strong><a rel="noreferrer noopener" href="https://www.wordstream.com/blog/ws/2021/01/05/creative-newsletter-names" target="_blank">give your internal staff newsletter a name</a></strong>&nbsp;to make it even more engaging and recognisable.</p>



<p>Need a hand with setting up your first internal newsletter?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank"><strong>Get in touch</strong></a>&nbsp;with our team.</p>


post

25 Content Ideas To Retain Your Staff With Internal Newsletters [Part 2]

Lets do this, choose your path

Lets do this,
choose your path