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<p>In recent months, we’ve been introduced to a growing number of other hospitality apps via new and long-term customers. It’s exciting to see the value our customers get from connecting more data sources into Stampedes and we want to enable more of it.&nbsp;</p>



<p>To do this, we’ve launched a new app marketplace to make it easier to centralise more customer data in Stampede. As part of this, we also released a new Developer Portal to create an easier way of connecting new data sources.</p>



<p>This is a truly open marketplace for hospitality apps to get interconnected. What we mean by that is it moves beyond the realms of outdated file transfers and account managers manually handling the data behind the scenes on behalf of operators. It&#8217;s real-time so data moves smoothly between apps and Stampede as it happens.</p>



<p>In this update, we&#8217;ll look at how the new marketplace can enhance your marketing efforts and also how app developers can use it to build connections with Stampede, delivering more value to their operators.</p>



<h2 class="wp-block-heading" id="h-for-operators">For Operators</h2>



<p>The hospitality industry requires smart tools that can streamline complicated operations and help the business grow. The app marketplace connects your external data sources into a single system.</p>



<p>By centralising marketing data apps all in one place, the platform offers greater visibility and easier access to the data. This enables operators to manage their data more effectively, making sure all aspects of their marketing are in one place, they can save time without needing to manually import and export data from various systems. This also lowers the GDPR breach risks of handling customer data.</p>



<p>By connecting other hospitality apps and data to the ecosystem, operators can supplement their current tools by leveraging Stampede&#8217;s suite of marketing, data analytics, and automation. For example connecting your table booking platform and order-to-table app into Stampede, along with existing tools in there, helps you streamline repetitive tasks, saving you precious time and resources.</p>



<p>Apps already on the marketplace include OpenTable, Roller, and Storekit. Integrating with these applications, and others provides a substantial boost to your marketing campaigns by simplifying operations and making data more accessible.&nbsp;</p>



<p>This makes it possible to create a flawless, end-to-end marketing strategy that can be tracked in real-time. By monitoring all marketing performance data in one place, companies gain critical insight into which strategies and tactics work, and which do not, saving time and helping inform smarter decision-making.</p>



<p>Here is a sample of apps currently available for integration:</p>



<p>Mailchimp<br>Campaign Monitor<br>Airship<br>Storekit<br>Loke<br>Toggle<br>ResDiary<br>OpenTable<br>Roller<br>Access Tonic / DesignMyNight<br>Zapier<br>Stripe<br>Paypal<br>HartPMS</p>



<p><a href="https://product.stampede.ai">Log into your account,</a> click your account icon on the bottom left hand menu and head to the App Marketplace to set up your connections.</p>



<p>If you would like to request another app for the Marketplace, get in touch with one of our team.</p>



<h2 class="wp-block-heading" id="h-for-developers">For Developers</h2>



<p>Stampede&#8217;s portal offers a dedicated space for app developers to connect their products via Rest API.&nbsp;</p>



<p>Developers can access open-source tools and an extensive knowledge base that provides comprehensive support to ensure their apps operate smoothly.&nbsp;</p>



<p>Head to <a href="https://developer.stampede.ai">developer.stampede.ai </a>to find out more and begin an integration. There you can learn which sources of data to transfer into Stampede such as guest contact details, order information and venue information to aid marketing segmentation.</p>



<p>This ecosystem provides developers with the necessary support to create connections to Stampede, which is vital in growing their businesses and providing value to their clients.&nbsp;</p>



<p>Our in-house development team are also on hand to help. We are currently looking to recruit new app partners, please <a href="https://stampede.ai/partners">contact us</a> if you are interested in working together.</p>


post

A new kind of marketplace for hospitality apps


<p>The hospitality industry is highly dependent on regular cash flow to keep their business running. High fixed costs result from rents, taxes, salaries etc. In times where people are urged to stay at home and restaurants facing temporary shut down, the industry is facing a huge impact on footfall and ultimately revenue.&nbsp;</p>



<p>So, how can restaurants and other hospitality businesses secure their cash flow and combat the coronavirus implications? Your loyal customers might even have asked you already how they can support you during these hard times.&nbsp;</p>



<p>One of our recent articles has covered one possible solution &#8211; <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/"><span style="text-decoration: underline;">signing-up for delivery apps.</span></a> This way your customers can still enjoy their favourite meals whilst staying safe at their homes.</p>



<p>Another way to get some money into your account instantly is through boosting gift voucher sales. We’ve already seen hospitality businesses offering gift vouchers for their best customers. Find out more about why gift vouchers and cards could help you right now and how to promote them.</p>



<h4 class="wp-block-heading"><strong>Why Gift Vouchers?</strong></h4>



<p>The idea behind gift vouchers is simple. Buy now and use later. Your business gets the money immediately and your customers can enjoy a nice meal once the situation has eased up a bit. This also provides you with more security for the future, as you know guests will come to redeem their vouchers and gift cards.&nbsp;</p>



<p>Even better, it might also get you potential new customers in. Encourage your existing customers to surprise their family and friends with a gift card. Did you know that <a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/"><span style="text-decoration: underline;">60 % of customers say they have been introduced to a new company through a gift voucher</span></a>? Another nice benefit, research has shown that most of the customers <a href="https://www.leebropos.com/4-reasons-your-restaurant-needs-to-offer-and-accept-gift-cards/"><span style="text-decoration: underline;">exceed the amount of the gift card</span></a> whilst in your venue by spending additional money on extras. Especially when the law in certain places (like our native Scotland) prevent offers on alcohol &#8211; meaning you’re almost guaranteed that any redeemed vouchers will exceed their value.</p>



<h4 class="wp-block-heading"><strong>How To Sell Them?</strong></h4>



<p>The first thing you might think of now is your website. A pop-up or landing page can help you to make it more visible for website visitors straight away. </p>



<p>The next channel should be your social media accounts. Use normal posts and Instagram stories. If you want to take this one step further, <a href="https://upserve.com/restaurant-insider/restaurant-marketing-tool-boosting-facebook-post/"><span style="text-decoration: underline;">promoted or boosted posts</span></a> can help you to spread the word quicker and more widely. Don’t forget to encourage your followers to share it with their family and friends.</p>



<p>When it comes to your existing customers, sending out an <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">email newsletter</span></a> is the best way to reach them. Use this opportunity to thank your customers for their loyalty, but also to update them on the status of your business. Anything to keep this valuable communication to your customers up now will help you further down the line.</p>



<h4 class="wp-block-heading"><strong>Conclusion</strong></h4>



<p>This all doesn’t sound too complicated right? Gift vouchers and cards offer various benefits for hospitality businesses right now. From getting some extra money in your till and staying in touch with your existing customers to securing footfall for the future and giving customers something to look forward too. So what are you waiting for? Get your vouchers ready and start promoting them.</p>



<hr class="wp-block-separator"/>



<p>Little extra tip &#8211; our own Gifting section. Our product team has built an easy way for businesses to offer gift cards or accept donations. Featuring a bespoke microsite that you can share with your customer database via email campaigns, social channels and as a link on your website. It’s available for all our users, alternatively if you don’t have an account with us yet, <a href="https://signup.stampede.ai/?source=gifting"><span style="text-decoration: underline;">sign-up here</span></a>.&nbsp;</p>


Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now


<p>If you are looking for ways to draw in the crowds and make your restaurant more appealing to modern-day customers, then investing in the latest innovative marketing technologies certainly is the way to go. There is always room for businesses in the food and entertainment industry to thrive. It does, however, take a little finesse and some strategic planning to ensure that your own restaurant doesn’t fail but instead, flourishes.&nbsp;</p>



<h4 class="wp-block-heading" id="h-did-you-know"><strong>Did you know?</strong></h4>



<p>A statement made by the <a href="https://www.hospitalitynet.org/news/4076217.html"><span style="text-decoration: underline;">National Restaurant Association</span></a> claims that 32% of operators think their restaurants are lagging when it comes to efficient restaurant technologies.</p>



<p>It’s at this point that you might be feeling a little stumped &#8211;</p>



<p>You are quite eager to implement these modern technologies in your own eatery but you are not sure what they are exactly. And that’s where we step in. We have been following the trends, we’ve researched what works, and we know what has been successfully implemented by your competitors.&nbsp;</p>



<h4 class="wp-block-heading" id="h-here-are-5-must-have-restaurant-marketing-technologies-that-work"><strong>Here Are 5 Must-Have Restaurant Marketing Technologies That Work:</strong></h4>



<h5 class="wp-block-heading" id="h-1-loyalty-programmes"><strong>1. Loyalty Programmes</strong></h5>



<p>Loyalty systems are not a recent concept. The way in which they use new technologies to run, however,&nbsp; is extremely impressive. There’s no more need for punch cards, instead, now loyalty programmes are being automated using software that can even be accessed via a mobile phone.&nbsp;</p>



<p>These loyalty programmes don’t only look attractive to customers and entice them into visiting your restaurant again and again (to redeem their “prize”, of course) but they also offer great marketing insight. For example, you can track your patrons’ habits and this data can be used to influence your future marketing strategies. Knowing how often your customers visit and why is invaluable information.&nbsp;</p>



<p>Using advanced technologies to run your restaurant’s loyalty program will also enhance your customer’s experience when they visit you. And to add, most of the software can even be used to track individuals’ birthdays or anniversaries &#8211; so you can contact them and offer a special treat on their big day (this is a small incentive that can go a long way)!</p>



<h5 class="wp-block-heading" id="h-2-online-reservations-and-ordering"><strong>2. Online Reservations and Ordering</strong></h5>



<p>The demand for online ordering and quick solutions to making reservations at a restaurant is fast-growing and consumers are showing preference to businesses that allow them this convenience. It’s deemed a marketing technique because “convenience” always draws in crowds.&nbsp;</p>



<p>According to <a href="https://upserve.com/restaurant-insider/online-ordering-statistics/"><span style="text-decoration: underline;">Upserve Restaurant Insider</span></a>, orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.<a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">[2]</a></p>



<p>When it comes to software for online ordering and reservations, you have two options. You can either develop your own software that’s fully customised to your restaurant’s brand or you can use third party programmes and integrate them with your other technologies. By integrating your programmes, you can further streamline your services and track the trends of your patrons.&nbsp;</p>



<h5 class="wp-block-heading" id="h-3-wi-fi-please"><strong>3. Wi-Fi Please</strong></h5>



<p>As a restaurant owner or manager, you will have heard the request for access to free Wi-Fi from your patrons on more than one occasion. This is because the need to have constant access to an internet connection is ever-growing. From getting work done to checking up on their favourite football team’s score, customers have come to expect Wi-Fi access on-demand.&nbsp;</p>



<p>If you use Wi-Fi technology correctly, this demand can play in your favour and be used as an ultimate marketing tool. Here’s why:</p>



<p>Number one, providing your diners with a “hotspot” will make your venue more enticing. Patrons will appreciate the fact that they can enjoy their meals while they continue to browse for the information they require at the same time. Secondly, it’s become the ultimate tool for staying connected to your customers at all times. This is because the customer exchanges details (such as a mobile number or an email address) in exchange for free access to your Wi-Fi. These details are then used for automated <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email marketing campaigns</a>. Send reminders and promotional messages via text messages, or to congratulate the receiver on a birthday, an anniversary or for qualifying for loyalty programme incentives.&nbsp;</p>



<p>Lastly, but perhaps most importantly, <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/"><span style="text-decoration: underline;">Wi-Fi marketing</span></a> has become one of the best marketing technologies in terms of tracking the most refined trends of consumers. Once again, this data is worth more than gold when used to plan your future marketing strategies.&nbsp;</p>



<h5 class="wp-block-heading" id="h-4-digital-menus"><strong>4. Digital Menus	&nbsp;</strong></h5>



<p>Digital menus are entering the restaurant market slowly but soon all eateries will follow this pattern, and for good reason.&nbsp;</p>



<p>A digital menu is an LCD screen that electronically shows you the meals available for order at a restaurant. The screens can be the size of your typical table menu or they can be larger and placed behind counters. Restaurant managers can easily update the menus and prices digitally and without much effort.&nbsp;</p>



<p>The question is, how are digital menus a marketing tool?</p>



<p>Consumers are becoming more and more conscious of where their food is coming from and more importantly, what’s in it. A digital menu can allow them to click on a meal option and browse all of the details on the meal in question (this information would make normal hardcopy menus look cluttered and unattractive). Patrons can also order through the menu once they are ready – their order will immediately be sent through to the kitchen. So, it once again comes down to the “enticing” factor where patrons flock to diners who are more able to cater to their ever-growing and on-demand needs.&nbsp;</p>



<p>The digital menus can also be updated daily to advertise promotions, specials, and events, etc.&nbsp;</p>



<h5 class="wp-block-heading" id="h-5-an-active-social-media-presence"><strong>5. An Active Social Media Presence</strong></h5>



<p>Businesses have been utilising social media to market their businesses for many years but with new innovative ideas and ways to advertise on online platforms, social media remains one of the most effective advertising strategies that technology has offered.&nbsp;</p>



<p>From <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">Instagram Stories</span></a> and Facebook promotions to how many stars your restaurant reflects on Google, an active social media presence that caters to the needs and expectations of your current and potential patrons is a tool that works.&nbsp;</p>



<p>You can use social media to chat to your customers on a personal level (which they really appreciate), you can use it to display adverts that have been strategically put together using the data you have tracked from consumer trends, and then you can direct all promotional material to targeted audiences – making your campaigns so much more effective.&nbsp;</p>



<p>The thing about any new technologies, regardless of industry, is that they evolve so quickly. The trick is to keep up with the demands of the consumer and then integrate the technologies that would make your very own restaurant unique, attractive, and all-round pleasing to its visitors (ensuring that they come back for more, with friends in tow).&nbsp;</p>



<h4 class="wp-block-heading" id="h-references"><strong>References:</strong></h4>



<ol class="wp-block-list">
<li><a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a></li>



<li><a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a></li>
</ol>


5 Marketing Technologies All Restaurants Should Be Using


<p>I got <strong><a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">this email</a></strong> from a local fine dining restaurant a few weeks ago, and thought it was too good not share with you.</p>



<p><br><a href="https://www.wedgwoodtherestaurant.co.uk/" target="_blank" rel="noreferrer noopener"><strong>Wedgwood The Restaurant</strong></a> is one of Edinburgh’s top restaurants from Chef Paul Wedgwood. They were one of the first fine dining venues in Edinburgh to launch an “at home” service during the first lockdown.&nbsp;</p>



<p><br>A choice of dishes in a 3-course menu, with heat and serve instructions included, delivered to your home at a reasonable price. Ideal for big celebrations at home.</p>



<p><br>This recent <strong><a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">email</a></strong> was a promotion to celebrate 30 weeks of <strong>Wedgwood at Home. </strong>It’s a wonderful email marketing campaign. They shared how many meals have been ordered in that time (10,000!!), said a thank you all their supporting customers and threw in a special offer:</p>



<h5 class="wp-block-heading" id="h-as-a-thank-you-to-all-our-wonderful-customers-we-re-offering-a-free-wedgwood-shortbread-and-tablet-with-every-order-this-week-a-complimentary-deciding-time-once-the-restaurant-is-allowed-to-open-again"><em><strong>&#8220;As a thank you to all our wonderful customers, we’re offering a free Wedgwood Shortbread and Tablet with every order this week. + a complimentary ‘Deciding Time’ once the restaurant is allowed to open again.&#8221;</strong></em></h5>



<h4 class="wp-block-heading" id="h-why-it-works"><strong>Why It Works</strong></h4>



<p>The 30-week celebrations and the 10,000 meals stat <strong>send a powerful message</strong>: they’re experienced at doing fine dining home delivery and it’s very popular. Having ordered it myself back in April &#8211; I can confirm it’s an excellent way to mix up the usual home delivery scenario.</p>



<p><br>Everything from <strong>the subject line</strong> &#8211; &#8220;30th Celebrations!&#8221; &#8211; that engages readers curiosity to the <strong>clean design</strong> of the email and the <strong>gentle incentive</strong> (see above) all work brilliantly together. <strong><a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">The email</a></strong> also tells readers how to learn more about the weekly changing menu by connecting with Wedgwood on social media.</p>



<p><br>It’s important to mention that Wedgwood sends fairly<strong> regular emails</strong> which keep their database warmed up and open to promos like this. The whole email strategy contributes to the effectiveness of individual messages like this one.</p>



<h4 class="wp-block-heading" id="h-putting-it-to-use"><strong>Putting It To Use</strong></h4>



<p><br>This milestone promotion style is <strong>very versatile</strong>. It could be the owner’s birthday, the founding date of your business, a year since a big rebrand, the list goes on. And it certainly stands out against another round of “reopening special offers”.&nbsp;</p>



<p>Using a celebration or milestone <strong>unique to your business</strong> to run a promotion is a surefire way to increase sales in quieter periods. There&#8217;s no need to wait on the calendar and <strong>you&#8217;ll get more attention</strong> when customers aren&#8217;t bombarded with seasonal emails from everyone else.</p>



<p><br>Got some great ideas for promotions? <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team and we’ll help you get them in front of your customers.</p>


How To Celebrate A Milestone


<p>Supermarket shelves are starting to fill with Christmas treats, the festive countdown is on. There is still plenty of <strong>time to prepare your festive season promotions to capitalise on the Christmas boom</strong>. One thing is for sure, with high demand showing months in advance, competition will be fierce.</p>



<hr class="wp-block-separator"/>



<p>Customers are eager to plan ahead but they also expect something magical for this year’s celebrations. A simple twist on your menu alone probably won’t do it for them.&nbsp;</p>



<p>Here are 4 revenue-boosting ideas that will help you to get the maximum out of the upcoming festive season:</p>



<h4 class="wp-block-heading" id="h-1-fire-off-festive-season-offers-and-promotions"><strong>1. Fire-off festive season offers and promotions</strong></h4>



<p>The earlier you get your offers and promotions out there the better you can plan and organise the busy period ahead. <strong>Entice early bookings</strong> with a special deal such as: <em>“Book before … to get …”</em>.</p>



<p>To further leverage your customers’ excitement for this year’s festive season, spread your promotions across the whole month of December.&nbsp;</p>



<p>Some jolly ideas for December:</p>



<ul class="wp-block-list"><li>Run events &#8211; carol singing, wreath binding workshop, meet Santa, Secret Santa, gingerbread house workshop</li><li>Host your own mini Christmas market</li><li>Run a charity event throughout December</li><li>Offer staff parties &amp; hamper boxes for offices</li><li>Come up with <strong><a href="http://restaurant-promo-ideas.com/restaurant-promotion-idea-28-twelve-days-of-christmas-promotional-ideas/" target="_blank" rel="noreferrer noopener">12 days of Christmas promotions</a></strong> with deals for each day</li><li>Run social media contests &#8211; #UglySweaterDay, #ChristmasCookieCompetition, #DressYourPet</li></ul>



<h4 class="wp-block-heading"><strong>2. Boost gift card sales</strong></h4>



<p>With Christmas being the season of giving, it’s no surprise that <strong>gift card sales always spike massively in December</strong>.&nbsp;</p>



<p>The graph below shows the Google Trend for the search term <em>&#8220;gift cards&#8221;</em> in 2020:</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/Screenshot-2021-09-22-at-13.26.16.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/364/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9TY3JlZW5zaG90LTIwMjEtMDktMjItYXQtMTMuMjYuMTYtMTAyNHgzNjQucG5n" alt="" class="wp-image-20443" width="724" height="257"/></a></figure></div>



<p><strong>Take some time to check and review your current gift card offerings</strong>. Have you had any feedback or suggestions from your customers? Do you need to amend your terms and conditions? What was the average gift card value? Is there anything you could optimise to create a smoother experience?&nbsp;</p>



<p>But more importantly, <strong>put your gift card offers in front of your customers across all your channels</strong> to give them a booster. Think about a seasonal website banner, a pinned post for your socials and an email to your database (including previous buyers!). And don’t forget to add the links to your gift card purchase page in your social bios.</p>



<p>Have a look at <strong><a href="https://stampede.ai/blog/income-now-footfall-later/" target="_blank" rel="noreferrer noopener">our blog article on gift cards</a></strong> for some more tips to make this year’s sales a success.</p>



<h4 class="wp-block-heading"><strong>3. Sprinkle some festive vibes around</strong></h4>



<p><strong>Give your digital and physical assets a Christmas make-over</strong> to get your customers into the right spirits early on.</p>



<p>Consider creating a <strong>designated holiday page on your website</strong>. Have a look at this <strong><a href="https://weston-hall.co.uk/christmas-new-year/" target="_blank" rel="noreferrer noopener">example from Weston Hall</a></strong>. Here customers can quickly get an overview of what is going on over Christmas and New Year.&nbsp;</p>



<p>Tools like <strong><a href="https://www.canva.com/templates/?query=christmas" target="_blank" rel="noreferrer noopener">Canva</a></strong> have a whole lot of <strong>seasonal templates</strong> you can use for your emails, socials and website.</p>



<h4 class="wp-block-heading"><strong>4. Amend your booking policies</strong></h4>



<p>With pre-bookings coming in quickly, make sure you clearly <strong>communicate your cancellation policy and terms and conditions</strong> in the event of changes in rules and regulations that might come up.&nbsp;</p>



<p>Also, no-shows or last-minute cancellations can be even more damaging when it comes to big group bookings for the festive season. So, <strong>consider taking a deposit or credit card details</strong> from your customers to secure their bookings.</p>



<p>Need some assistance with promoting your festive season offerings via email and SMS marketing campaigns? <strong><a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team. We&#8217;re happy to help.</p>


4 Revenue Boosting Tips For Your Early Festive Season Promotions

<p>Is it time to update your restaurant’s Instagram profile? Because if you don&#8217;t have a picture of something with mashed avocado on it, it&#8217;s already out of date. Hard but true. But how can you achieve this by also making positive use of your Guest WiFi?</p>







<p>Sure, we know you’re busy. You’re trying to run a restaurant, after all. But did you know that an out of date or just plain shoddy Instagram profile for your restaurant could be driving away customers? </p>



<p><a href="https://www.independent.co.uk/life-style/food-and-drink/millenials-restaurant-how-choose-instagram-social-media-where-eat-a7677786.html"><span style="text-decoration: underline;">According to a study done by the Italian chain Zizz</span>i</a>, a full 30% of millennials, that highly coveted 18-35-year-old age bracket, say that they would avoid a restaurant if their Instagram presence was lacking.</p>



<p>Don’t despair, even if you’re a total failure at social media, there’s still hope for you. And that hope is coming at you in little doughnut-shaped radio waves. We’re talking about the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"><span style="text-decoration: underline;">Guest WiFi</span> </a>you most likely have in your restaurant (<em>WiFi broadcasts in ring-shaped waves &#8211; there&#8217;s your WiFi trivia for the day!</em>).</p>



<p>You know &#8211; the WiFi that your customers love and you are probably giving away for free. What we’re talking about is asking your customers for just a <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">little bit of data</a>,</span> as simple as just an email address, in order to access your restaurant WiFi and, in turn, <a href="https://medium.com/@marketing_37146/how-to-increase-social-media-engagement-125d48782702"><span style="text-decoration: underline;">boost that sad Instagram</span></a> profile.</p>



<p>So are you ready to rock your Instagram? Here&#8217;s how to get started!</p>



<h4 class="wp-block-heading"><strong>STEP ONE: USE A CAPTIVE PORTAL</strong></h4>



<p>A captive portal refers to a method of asking your guests to log in through a web page first in order to access your WiFi. Instead of a hastily scrawled password on a chalkboard above the bar, your guests simply enter their email address in order to connect. Once they’ve verified their email address, they’ll have access to fast, safe and secure WiFi. But it doesn’t stop there.</p>



<p>When prompted to log in to your WiFi, your customer will see your branding on the splash screen, ensuring that you’re staying first and foremost in their minds. Another cool feature of the captive portal is the power of data. In addition to their email address, you can ask your customers for information like postcode, age, and gender. </p>



<p>With Stampede<strong></strong>, you can take this a step further and ask your own custom questions &#8211; the perfect way to do a quick poll on new menu items or offerings. So what is your favourite drink?</p>



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="600" height="400" src="https://stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png" alt="" class="wp-image-10666" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-300x200.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-150x100.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-592x395.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-90x60.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-135x90.png 135w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
<p class="has-text-align-center"><strong><a href="https://stampede.ai/resources/branded-experience/">Learn more about the importance of a branded customer experience </a></strong></p>
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>STEP TWO: USE THAT DATA</strong></h4>



<p>Ok, so you’ve broken down, gotten some captive portal software and now you’ve got a pile of interesting customer data. So what to do with it? </p>



<p>Got an email list? How about exporting all those customer emails addresses you captured on your fancy new portal into your email list software? </p>



<p>Don’t have an email list? Now you do! Thinking of opening a new branch of your business? Check the postcode data you’ve collected to see where your customers are coming from.</p>



<p>In addition, the data you’re asking your customers for, a good captive portal solution will also provide you with <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">statistics</span></a> on time of day, length of visit and the devices used. What do you do with this? Good question. Let&#8217;s say you notice that you’ve got more people signing in from laptops rather than mobile devices, maybe it’s time to think about adding some under-seat plugs for the use of your customers.</p>



<h4 class="wp-block-heading"><strong>STEP THREE: GET THAT INSTAGRAM LOOKING GOOD</strong></h4>



<p>How is captive portal WiFi going to help your sorry Instagram account? Right, follow along here. That’s where <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/"><span style="text-decoration: underline;">automated marketing</span></a> comes into play. </p>



<p>Your customer enters your restaurant and sits down to your signature poached egg on toast &#8211; now featuring smashed avocado. The customer’s food arrives, and, of course, it looks fantastic and they want to preserve the moment in pictures. They pull out their phone to connect to the WiFi where they’re immediately presented with your brand and logo on the spiffy captive portal screen. After entering their email, they sign in to the WiFi, snap their picture and carry on with the meal.</p>



<p>Here comes the automated part. Minutes after leaving your venue, the customer gets an SMS or email from you, asking them if they’re <a href="https://stampede.ai/reviews/"><span style="text-decoration: underline;">enjoying their dining experience</span></a>, and if they’d be happy to share any photos they take on social media. In other words, you&#8217;ve combined boosting your Instagram with your Guest WiFi.</p>



<p>Whoa! Who’s going to say no to that? Your customer, who’s had their mashed avocado cravings fulfilled, naturally, posts their photo to your Instagram page. In one fell swoop we’ve solved three problems: your customer got access to awesome WiFi, they have a fantastic dining experience, and your Instagram account is happy again.</p>



<h4 class="wp-block-heading"><strong>NOT USING GUEST WIFI?</strong></h4>



<p>If, by some small chance, you&#8217;re NOT using a captive portal WiFi solution in your restaurant, pub or hospitality business and now you&#8217;re ready to start, why not give Stampede a try? We offer a free, no-obligation trial with simple integration. You&#8217;ll be up and running in no time.</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p>You&#8217;ll soon have more mashed avocado pictures than you know what to do with&#8230;</p>



<p>Check out our <a href="https://www.instagram.com/stampede_ig/"><span style="text-decoration: underline;">Instagram</span></a> as well to get some inspiration.</p>



<p class="has-large-font-size"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></p>

Rock Your Restaurant with WiFi and Instagram

<p>You might have heard that data is the new currency; it&#8217;s the key that unlocks ultra-targeted marketing that drives customers through your doors. But how do you gather the data you need for your restaurant? And what kind of data is useful for your marketing, and why?</p>







<p>If you&#8217;d like to make better use of your marketing budget you might have considered buying data to help you target potential customers. But why buy data when you can generate an own your own data?&nbsp;</p>



<p>At first glance, it can seem trickier for an offline business to collect data and put it to use. But the answer is likely simpler than you think. You can generate data for restaurant marketing using <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/"><span style="text-decoration: underline;">Stampede captive WiFi</span></a>. And our portal service keeps you on the right side of the Information Commissioner when it comes to GDPR. </p>



<p>One of the biggest pros of this kind of <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">WiFi marketing</span></a> is that it is a safe and compliant way to gather customer data. You can use it to build customer profiles, segment and target your restaurant marketing. It can give you an edge when it comes to providing superior customer service too. But where should you start? New customers often ask us what data they can collect and how to use it.</p>



<p>With Stampede WiFi, you can design your very own splash page to ask the questions you want to know the answers to. There&#8217;s a lot of potential data hospitality businesses can seek out. But of course, details and data hold different value depending on your business and marketing goals. Our captive WiFi portal does more than just gather data. It allows you to seek out information at different stages in the customer relationship and most importantly, add context. On your WiFi sign-in page, you can collect data directly about your customer and also gather context about their visit. Here&#8217;s how to do it.</p>



<h4 class="wp-block-heading"><strong>Start with the basics</strong></h4>



<p>Name, date of birth, gender and address or postcode are <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">common data collection</span></a> starting points. Your diner&#8217;s name is the first thing you need to begin building their customer profile. </p>



<p>Date of birth helps you to segment them and lets you know when their birthday is too, which is handy when it comes to inviting them to celebrate with you. Gender is another variant that helps grow your segmentation options. Collect these four details from everyone who signs onto your WiFi and you&#8217;ll have a great foundation for planning simple and effective marketing campaigns.&nbsp;</p>



<p>This data can also fuel inspiration for events, menu changes or even rebranding to better fit your customer base. For example, you may work out that you have a lot of young mums popping into your establishment. You could encourage them to visit more frequently by changing your daytime offers. Or you might discover that you have a lot of single professionals visiting you for coffee. Individuals you could also target with offers for after-work drinks and nibbles.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Keeping in touch</strong></h4>



<p>Marketing to previous customers will generate a higher return on investment. So data that helps you to keep in touch with diners is very valuable. <a href="https://econsultancy.com/more-reasons-for-retailers-to-offer-wi-fi-in-stores/"><span style="text-decoration: underline;">One survey from OnDeviceResearch</span></a> found that 74% of people would be happy for a retailer to send a text or email with promotions while they&#8217;re using in-store WiFi. </p>



<p>Captive WiFi is a cost-effective way to <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">grow email and SMS marketing</span></a> lists. You can check submitted email addresses and encourage reviews by sending guests an email thanking them for their visit. Asking them to leave feedback. Another option is to include an incentive such as money off or free item code within the email to encourage a return visit.&nbsp;</p>



<p>In some cases, your diners may not even need to fill out their contact details; you might choose to give them the option to login using their social profiles instead.&nbsp;According to information from <a href="https://www.cmocouncil.org/"><span style="text-decoration: underline;">CMO Council</span></a>, 56% of social network users stated they would use their social profiles to login in return for a customised experience. You gain valuable data associated with their social profiles. Helping you to build out their customer profile and allowing marketing segmentation. The customer benefits from a speedy sign in and the potential of tailored content and offers from their very first interaction.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Context and customisation opportunities</strong></h4>



<p>They say content is king. But in the data world, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">context adds an extra layer of value</span></a> that puts meaning behind your data. For example, you might ask your diner who they are dining with and the purpose of their visit. Is it a date night? Are they having a quick family tea? Is it a special celebration? What&#8217;s their favourite drink or pizza? </p>



<p>This context helps you to understand why people are visiting, to try and attract more visitors aiming to do the same. It also allows you to customise your service and offers for them immediately. Providing them with a great eating out or entertainment experience.&nbsp;</p>



<p>Knowing how your customer found out about your venue, offer or event is also super valuable information to have. This lets you know how your marketing is performing and can help you to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/"><span style="text-decoration: underline;">calculate your return on investment of digital marketing</span></a>. Also allows you to see how specific campaigns are performing. When customers are converted by marketing, it&#8217;s not always by the activities we expect. </p>



<p>Data context really helps to ensure budget and time are being directed to the right activities to attract target customers. And when you combine this context and customisation with basic customer information, you have the makings of some great customer personas to inform your overall marketing strategy, campaigns and individual ads.&nbsp;</p>



<h4 class="wp-block-heading"><strong>In-store patterns</strong></h4>



<p>Some of the most valuable data you can collect from your Stampede WiFi doesn&#8217;t come from asking your guests questions. It can help you to better plan your staffing, identify problem times when you need to generate more customers. It can also help you achieve consistently better customer satisfaction levels. What is this data? It&#8217;s the simple connection data relating to each login.</p>



<p>Bookings don&#8217;t always match up with the numbers of covers in a service or the numbers of guests on the table. Nor do they tell you how quickly a table is turned. Reporting on your connections to your WiFi portal lets you see at a glance how many people were using WiFi in your restaurant. This means you can identify peak or slow periods and you also get an indication of how guests stayed.&nbsp;</p>



<p>As a customer’s device is associated with their login, it&#8217;s recognised by your captive WiFi portal whenever they visit. When those guests return to your venue or another one of your businesses, you can see patterns emerge that will help you build a fuller picture of your customer&#8217;s wants and needs. You might find that a regular customer always dines out late on Wednesdays. Or that you have lots of families visiting on Fridays. </p>



<p>You might even decide to introduce a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">loyalty scheme to encourage</span></a> those fortnightly visitors to come and see you every week instead. This way, you can continually work towards building a better picture of the lifetime value of your customer. And if the customer is someone who found you due to marketing and you know that, you can track against the original cost for acquisition</p>



<p>All of this information can be gathered without the need for your customer to download an app. With minimal data physically entered by them.</p>



<p>Do you have a firmer idea of what type of data might be useful for your restaurant or bar marketing and why? Set up a Stampede demo. To talk about the details of the very useful ways your WiFi can contribute to your restaurant marketing.</p>



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<hr class="wp-block-separator"/>

Gathering the Right Data for Your Restaurant Marketing

<p>So you&#8217;ve just opened your first coffee shop. Besides awesome coffee, you wanted your business to be a place where people could meet and chat about the pressing issues of the day. Sort of a modern day salon, if you will. You did everything a good coffee shop is supposed to do &#8211; order the latest in Sumatran Dark Roast, obtain sweets from your favourite local baker and, of course, install some WiFi for your customers.</p>
<p></p>
<p>The only problem is that your coffee shop has become a haven for hipsters working on the latest draft of their screenplay. Instead of lively conversation, everyone in your shop is staring at their laptop screens and silently typing away.</p>
<p>So what&#8217;s the solution? How can you get your customers talking and still keep your business going?</p>
<p>You could do what a lot of <a href="https://www.theglobeandmail.com/report-on-business/small-business/sb-managing/we-dont-want-to-be-an-office-cafe-owners-are-pulling-the-plug-on-wifi/article34859828/" target="_blank" rel="noopener noreferrer">coffee shops are doing these days and turn off the WiFi</a>. This will keep your business moving but might run the risk of alienating your customers and peg you as a Luddite.</p>
<p>Here&#8217;s a better solution: let your customers use your WiFi for free &#8211; at first &#8211; then ask them to pay. Hey &#8211; there&#8217;s no such thing as a free lunch, right?</p>
<h2>Setting Up a Paid or Hybrid Network</h2>
<p>But how to go about setting one of these networks up? With Stampede, it&#8217;s as easy as flipping a virtual switch.</p>
<p>Using Stampede, you can setup a wholly paid network, that is, one where your customers have to pay to access the WiFi for a set period of time. The other solution is to setup what is known as a hybrid network. In this type of network, your users are free to browse the internet until they&#8217;ve used up a certain amount of data &#8211; how much is up to you. Then they&#8217;ll be asked to pay for their connection. This is a great solution for keeping those bandwidth hogs off your network and has the added bonus of not penalising the people who wanted to stop by for a coffee and to quickly check their email.</p>
<h2>Supercharge Your Marketing</h2>
<p>Ok, so you&#8217;ve got the bandwidth hogs under control in your coffee shop. That&#8217;s a start, but that&#8217;s not the coolest feature of Stampede. That&#8217;s right. There&#8217;s more!</p>
<p>See when your customers want to access your WiFi, they&#8217;ll first need to login through what is known as a captive portal. This is a splash screen that appears on their device as soon as they fire up the WiFi. Your customers will need to enter their email address on the captive portal in order to be able to access the network.</p>
<p>And that email address, my friend, is gold. Because you can now use it to market to your customers. How so? How about this &#8211; let&#8217;s say one of your customers hasn&#8217;t visited your shop in a while, so Stampede automatically drops them an <a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank" rel="noopener noreferrer">email or SMS message</a> letting them know about some of your latest creations and includes a coupon for a discount. Magic? Nope, that&#8217;s Stampede.</p>
<p>And it doesn&#8217;t stop there &#8211; the sky is the limit as to what you want to do. That&#8217;s because Stampede also includes Zapier integration so you can connect Stampede to your favourite marketing and productivity software like MailChimp, Slack, Trello, Dropbox and hundreds more.</p>
<h2>Bandwidth Hog Hunter</h2>
<p>So stop those bandwidth hogs in their tracks by setting up paid or hybrid networks in Stampede. Just click below to get started!</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Paid and Hybrid WiFi Networks with Stampede

Team Update

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

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<h2><b>Service Level Agreement</b></h2>
<h3><strong>Overview</strong></h3>
<p><span style="font-weight: 400;">This service level agreement (‘SLA’) describes the levels of service that (‘The Client) will receive from Stampede AI Ltd. (‘The Vendor’). This SLA should be read alongside the terms of use (</span><a href="https://stampede.ai/company/saas-agreement/"><span style="font-weight: 400;">https://stampede.ai/company/saas-agreement/</span></a><span style="font-weight: 400;">) between The Client and The Vendor. Although the SLA covers key areas of The Client’s provided services and support, other contracts may include areas not covered by this SLA.&nbsp;</span></p>
<h3><strong>Purpose&nbsp;</strong></h3>
<p><span style="font-weight: 400;">The Client’s received service depends on Stampede Software as a Service ( ‘The System’) that is provided, maintained and supported by The Vendor. This SLA sets out what levels of availability and support The Client is guaranteed to receive The System. It also explains what penalties will be applied to Vendor should it fail to meet these levels. This SLA forms an important part of the contract between The Client and Vendor. It aims to enable the two parties to work together effectively.&nbsp;</span></p>
<h3><strong>Scope&nbsp;</strong></h3>
<h4><strong>Dates and reviews&nbsp;</strong></h4>
<p><span style="font-weight: 400;">This agreement begins on the Effective Date as described in the SaaS Agreement and will run for the&nbsp; Subscription Term. It may be reviewed at any point, by mutual agreement. It may also be reviewed if there are any changes to The Client’s needs or uses.&nbsp;</span></p>
<h4><strong>Services Covered&nbsp;</strong></h4>
<p><span style="font-weight: 400;">This SLA covers only those services provided by The Vendor to The Client for purposes of monitoring the use of WiFi by end users. This SLA contemplates only those above-named services and makes no guarantees or representations as to the provision or availability of any other service that may be provided by other suppliers.</span></p>
<h4><strong>Exclusions&nbsp;</strong></h4>
<p><span style="font-weight: 400;">This SLA is written in good faith. The Vendor will always do everything possible to rectify every issue in a timely manner.&nbsp; However, there are exclusions. This SLA does not apply to: •&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Any equipment, software, services, third party or otherwise, or any other parts of the System not listed above.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Software, equipment or services not purchased via and managed by The Vendor.&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">Additionally, this SLA does not apply when:&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The problem has been caused by using equipment, software or service(s) in a way that is not recommended.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Client has made unauthorised changes to the configuration or set up of affected equipment, software or services.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Client has prevented The Vendor from performing required maintenance and update tasks.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&nbsp;The issue has been caused by unsupported mobile devices, equipment, software or other services.&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">This SLA does not apply in circumstances that could be reasonably said to be beyond The Vendor’s control.&nbsp; For instance: floods, war, acts of god, civil unrest and so on.&nbsp;</span></p>
<p><span style="font-weight: 400;">This SLA also does not apply if The Client is in breach of its contract with The Vendor for any reason (e.g. late payment of fees, improper use, violation of terms, etc.).&nbsp;</span></p>
<h3><strong>Responsibilities</strong><b>&nbsp;</b></h3>
<h4><strong>The Vendor responsibilities&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The Vendor will provide and maintain the System used by The Client. The Vendor will make the System available through WiFi.</span></p>
<p><span style="font-weight: 400;">Additionally, The Vendor will:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ensure relevant software, services and equipment are available to The Client where necessary.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Respond to support requests within a reasonable timeframe.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Take steps to escalate and resolve issues in an appropriate, timely manner.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Maintain good communication with The Client at all times.&nbsp;</span></li>
</ul>
<h4><strong>Client Responsibilities&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The Client will use The Vendor provided system as intended.&nbsp;</span></p>
<p><span style="font-weight: 400;">The Client will:&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Notify The Client of issues or problems in a timely manner.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Provide The Vendor with access to equipment, software and services for the purposes of maintenance, updates and fault prevention.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Maintain good communication with The Vendor at all times.&nbsp;</span></li>
</ul>
<h3><strong>Guaranteed uptime&nbsp;</strong></h3>
<h4><strong>Uptime levels&nbsp;</strong></h4>
<p><span style="font-weight: 400;">In order to enable The Client to do business effectively, The Vendor guarantees that certain items will be available for a certain percentage of time.&nbsp;</span></p>
<p><span style="font-weight: 400;">The System is guaranteed to have a 99.9% uptime.&nbsp;</span></p>
<h4><strong>Measurement and Penalties&nbsp;</strong></h4>
<p><span style="font-weight: 400;">Uptime is measured over each calendar month. It is calculated to the nearest minute, based on the number of minutes in the given month (for example, a 31-day month contains 44,640 minutes). If uptime for any item drops below the relevant threshold, a penalty will be applied in the form of a credit for The Client. This means the following month’s fee payable by The Client will be reduced on a sliding scale. The level of penalty will be calculated depending on the number of hours for which the service was unavailable, minus the downtime permitted by the SLA.</span></p>
<h4><strong>Service Credits</strong></h4>
<p><span style="font-weight: 400;">From 1 to 15 hours beyond target, rounded up to the next whole hour.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">2.5% of monthly Charge for the affected Customer Premises per whole hour.</span></li>
</ul>
<p><span style="font-weight: 400;">More than 15 hours beyond target</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">50% of monthly Charge for the affected Customer Premises.</span></li>
</ul>
<h4><strong>Important Notes:&nbsp;</strong></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Uptime penalties in any month are capped at 50% of the total monthly fee.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Uptime measurements exclude periods of routine maintenance. These must be agreed between The Vendor and The Client in advance.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For the avoidance of doubt, Services operating on backup or resilient links, line errors and/or other intermittent faults which do not prevent Service use, would be excluded from the Critical Fault category.&nbsp; Fault resolution times under this section will not apply to any faults that arise during a scheduled maintenance window.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Initially, we will work remotely to resolve all network faults. If, after investigation, we consider that the fault has not been resolved or that a solution does not seem imminent, we may arrange for an engineer to visit the affected Customer Premise, or to provide replacement Company Equipment, unless we deem the fault to originate as a direct result of failure at a Customer Premises of any Company Equipment in respect of which we have no management or maintenance responsibility.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Progress towards resolution within Target Clearance Times may be affected by our inability to access Customer Premise(s) or equipment; clear detail on information requested as part of the fault diagnosis process, or your instruction for us to suspend progress for any reason. Should either circumstance occur, we will pause the incident (stop the clock) until action is taken to allow the incident resolution to be resumed. Overall duration of the fault will have the paused time removed from the calculation.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We will calculate total fault duration in seconds up or down to the nearest minute.</span></li>
</ul>
<h3><strong>Guaranteed Response Times&nbsp;</strong></h3>
<p><span style="font-weight: 400;">When The Client raises a support issue with The Vendor, The Vendor promises to respond in a timely fashion.</span></p>
<h4><strong>Response Times&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The response time measures how long it takes The Vendor to respond to a support request raised via Vendor’s support system. The Vendor is deemed to have responded when it has replied to the client’s initial request. This may be in the form of a chat response, email or telephone call, to either provide a solution or request further information.</span></p>
<p><span style="font-weight: 400;">Response times are measured from the moment the client submits a support request via The Vendor’s online support system.&nbsp;</span></p>
<p><span style="font-weight: 400;">Response times apply during standard working hours (9am — 5.30pm) Monday to Friday </span><span style="font-weight: 400;">(May exclude public holidays)</span><span style="font-weight: 400;">, unless the contract between the client and supplier specifically includes provisions for out of hours support.&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Chat/ phone call &#8211; immediate response</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Email &#8211; within 30 minutes</span></li>
</ul>
<h4><strong>Resolution Times&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The Vendor will always endeavour to resolve problems as swiftly as possible. It recognises that the client’s use of the System is key to its business and that any downtime can cost money. However, The Vendor is unable to provide guaranteed resolution times. This is because the nature and causes of problems can vary enormously. For instance, it may be possible to resolve a fatal server issue in minutes, simply by restarting the server. But if a server fails due to disk error or a hardware fault (also classed as a fatal issue) it may take much longer to get back up and running. In all cases, The Vendor will make its best efforts to resolve problems as quickly as possible. It will also provide frequent progress reports to The Client.&nbsp;</span></p>
<h3><strong>Right of Termination&nbsp;</strong></h3>
<p><span style="font-weight: 400;">Vendor recognises that it provides services that are critical to The Client’s business. If Vendor consistently fails to meet the service levels described in this document, the client may terminate its entire contract with Vendor, with no penalty. This right is available to the client if Vendor fails to meet the above uptime or response time levels more than five times in any single calendar month.</span></p>
<p class="p17"></p>




Service-level Agreement (SLA)

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400; color: #ffffff;">&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; </span></p>
<p><span style="color: #ff3a9b;"><strong>Jamie Ward, Digital Marketing Manager, The Yard Coventry</strong></span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.</span></p>
<p><span style="font-weight: 400;">Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>CAPTIVE PORTAL INCLUDES:</strong></p>
<ul>
<li><span style="font-weight: 400;">GDPR compliant for customers and businesses</span></li>
<li><span style="font-weight: 400;">Easy to build with custom fields</span></li>
<li><span style="font-weight: 400;">Keep your business WiFi network separate and secure</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Create a brilliant customer experience with your custom designed login page to match your branding.</span></p>
<p><span style="font-weight: 400;">No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>A BETTER CUSTOMER EXPERIENCE:</strong></p>
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Now Online – Highlands and Islands Airports

<ul class="wp-block-list"><li><a href="https://www.digital-restaurant.co.uk/blog/social-media-kpis-matter-2018-improve/"><span style="text-decoration: underline;">Over 1 billion restaurant</span></a> visits are influenced by online marketing</li><li>The <a href="https://wearesocial.com/uk/blog/2019/03/digital-in-the-uk-data-and-learnings-for-2019"><span style="text-decoration: underline;">average time individuals spend on social media</span></a> each day in the UK is 1 hour 50 mins</li><li>According to <a href="https://www.bighospitality.co.uk/Article/2018/06/04/Restaurant-reservations-technology"><span style="text-decoration: underline;">ResDiary 64%</span></a> of restaurant searches on mobile convert to bookings within an hour</li></ul>







<p>These are just three very persuasive statistics that show why cafes, restaurants and bars are recognising the importance of digital marketing. But it&#8217;s not enough to be in it – or in the case of social media, on it &#8211; to win it. </p>



<p>Unless you&#8217;re tracking the return on investment (ROI) from the time and money spent on digital marketing, you won&#8217;t know how best to direct your cash. Without tracking, you can&#8217;t align your marketing and business goals. Nor can you evolve your strategy so your budget consistently drives enquiries, bookings and sales. But how do you track digital marketing ROI in an offline business like a restaurant, coffee shop or bar? </p>



<p>Let&#8217;s talk tracking what, why and tactics…</p>



<h4 class="wp-block-heading"><strong>Why you need to track Digital Marketing ROI in your offline business</strong></h4>



<p>Tracking your digital marketing ROI allows you to make data-driven decisions that put money in your till. You might already be doing some monitoring and analysis of your marketing at a simple level. For example, you could be recording your social media follower numbers, reach and engagement. If you&#8217;ve taken things up a notch you might be plotting it against the time you&#8217;re spending on social media, noting any uplift in bookings or reviews. You might also be tracking how many people open your marketing emails. Or looking at the take up of events or bookings featured in them.</p>



<p>This type of monitoring is great as a starting point. But to get to grips with what&#8217;s working and what&#8217;s not and the performance of different elements of your digital marketing, you need to get specific.&nbsp;</p>



<p>You can track return on investment across your digital marketing efforts, including:</p>



<ul class="wp-block-list"><li>Social media marketing</li><li>Paid social media ads</li><li>Email marketing</li><li>SMS marketing</li><li>WiFi marketing</li><li>Paid search ads</li></ul>



<p>And by tracking return on investment, you can better understand how online and offline marketing efforts fuel one another. This will allow you to fine-tune your marketing efforts. Monitoring can also reveal valuable insights to bring back into your business. You might find your social media audience is going nuts over a new dish, helping you to identify a new trend. Or you may discover your ideal customer isn&#8217;t who you thought.</p>



<h4 class="wp-block-heading"><strong>Taking a campaign approach to your digital marketing ROI</strong></h4>



<p>You&#8217;ve looked at the reservation data that shows you that your quietest time is 4-6 pm on a Wednesday. So you decide to launch a new midweek early evening set menu special. In the past, you&#8217;ve advertised this kind of offer in your local newspaper. Now, you&#8217;d like to test some digital marketing techniques. Here&#8217;s how you work out your ROI and find out which channels work best for this particular campaign.</p>



<h4 class="wp-block-heading"><strong>The campaign ROI formula</strong></h4>



<p>To calculate ROI, you should total the sales for any tables booked for your new midweek early evening set menu.</p>



<ul class="wp-block-list"><li>Subtract from this your cost of goods to get your gross profit&nbsp;</li><li>Subtract your marketing spend for the campaign to get your net profit</li><li>Your ROI is your net profit on your investment divided by the cost of your investment x 100</li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23.png" alt="" class="wp-image-13748" width="462" height="52" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23.png 814w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-300x34.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-768x87.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-150x17.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-592x67.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-190x21.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-750x85.png 750w" sizes="auto, (max-width: 462px) 100vw, 462px" /></figure></div>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08.png" alt="" class="wp-image-13746" width="380" height="98" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08.png 654w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-300x77.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-150x39.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-592x152.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-190x49.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-350x90.png 350w" sizes="auto, (max-width: 380px) 100vw, 380px" /></figure></div>



<h4 class="wp-block-heading"><strong>Tracking digital marketing conversions</strong></h4>



<p>As a business owner or restaurant manager, it&#8217;s incredibly satisfying to know that a marketing email you sent out drove a customer into the store. But how exactly do you find this out? </p>



<p>With email marketing, you can use trackable links within your emails to find out who clicked through, and who booked. You can use similar links across your social media and paid ads too. You can even set up your Facebook posts and ads to feature a &#8216;message&#8217; option so that people can message to book with you. Straight from the ad.&nbsp;</p>



<p>Paid Marketing Consultant Hannah Strong says it&#8217;s also worth separating your new customers from old. This way, you can begin to track the lifetime value of digital marketing generated customers. You can also track the long-term impact of campaigns, different platforms and channels. </p>



<p><em>&#8220;Use remarketing audiences to exclude anyone who has visited your website before from seeing the ad (within Instagram, Twitter, Facebook or paid search). Then, pop a discount code/offer in your ad copy. Whether you offer a percentage discount or something like a free drink or dessert</em>. <em>This is a highly trackable way of measuring if your ads have generated new customers. Just make sure your employees are aware of the code and how to process it, or you have a counting system for redeemed freebies. For improved measurement, have a different code per marketing activity or platform – i.e. for your Facebook, Instagram or for paid ads.&#8221;</em></p>



<p>Using a different code or offer is a great tip you can apply to discover which marketing has driven a customer in the store. You can combine the offer code with creative elements such as videos and imagery to grab social media user&#8217;s attention. For example, you could use <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">Instagram stories</span></a> to promote a flash sale on a dish, drink new menu. Simply combine a drool-worthy video and specific offer for customers to use when booking or redeeming.&nbsp;</p>



<h4 class="wp-block-heading"><strong>WiFi Marketing and ROI</strong></h4>



<p>Offering Captive WiFi on your premises can really supercharge your <span style="text-decoration: underline;">tracking efforts</span>. You can ask where and when new visitors heard about your venue, offer or event as part of their sign up process. This helps to identify who is a marketing originated customer. If you know where the customer has been converted from, there&#8217;s the potential to calculate the customer acquisition cost. </p>



<p>Their email address can be used alongside other useful data for restaurant marketing to fuel future marketing campaigns. With <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">WiFi marketing</span></a>, you can track that a customer has booked thanks to the birthday email offer you sent them. And most importantly, you can gain insight into the seven friends they brought with them. When these friends use your captive WiFi portal you have the chance to expand your email list. And let&#8217;s not forget the advertising value of those food photos they took and tagged your venue in on Instagram. This all helps to give you a <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/"><span style="text-decoration: underline;">fuller picture of each customer</span></a>, tracks their lifetime value and your digital marketing ROI.</p>



<h4 class="wp-block-heading"><strong>What&#8217;s a good digital marketing ROI?</strong></h4>



<p>It&#8217;s hard to set a fixed percentage on what makes for a good ROI. It goes without saying that you&#8217;ll want to generate more money than you spend on the initial marketing. It&#8217;s good to set goals. But if you&#8217;re planning some marketing you may well be trying to solve a problem. You might need to liven up a weeknight or be looking to shift your customer base after a change in the economy. These types of scenarios mean that you&#8217;ll want to track the return on your investment over a longer-term. You might want to monitor impact month on month by platform or tactic to see what puts bums on seats and money in the till.&nbsp;</p>



<p>Monitoring your digital marketing ROI can really give you the edge when there are changes in the wider economy or to our leisure and social media habits. Why? You have data at your fingertips that allows you to switch up your strategy. You can calculate if you&#8217;re hanging out where your customers are or you need to target different customers altogether. </p>



<h4 class="wp-block-heading"><strong>Getting the best from your digital marketing budget</strong></h4>



<p>When you first start tracking your digital marketing ROI you&#8217;ll soon begin to realise that your marketing budget isn&#8217;t nearly as important as ensuring you use it effectively. Divert your cash to the wrong areas and you&#8217;ll miss out on customers. If you fail to translate the energy put into organising events, new menus and providing the best customer service around, your marketing efforts go to waste.</p>



<p>Want to know more about linking up and measuring your digital marketing ROI to increase the value of <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">new and old customers</span></a>? Book a no-obligation chat to find out how Stampede WiFi acts as your missing link.</p>



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Tracking Digital Marketing ROI


<p>If the Coronavirus pandemic has taught us anything, it’s that flexibility needs to be a key component of a business. Those who remain versatile and open to change are the ones who are managing to successfully overcome the sudden curveball that was thrown.&nbsp;</p>



<p>Focusing on the food and beverage industry, the last few months have confirmed that online ordering is the way of the future. As such, many restaurants and bars are adapting their strategies to perfect their takeaway process and meet the demand for digitisation. This way, customers can feel both safe and gratified when ordering their meals.&nbsp;</p>



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<p>Below, we’ll share 5 essential methods and strategies that will help to make your takeaway easier to operate. Whether you’re a large 5-star restaurant or a small corner-coffee shop, these ideas will kick your innovative thinking.</p>



<h4 class="wp-block-heading" id="h-1-organise-your-staff-with-management-tools"><strong>1. Organise Your Staff with Management Tools</strong></h4>



<p>For your takeaway service to function more efficiently, your staff must be up to the task. They need to be ready and willing to adapt to the new procedures. You’ll have to schedule in training to make sure everyone’s on the same page and that the new processes are acknowledged.&nbsp;</p>



<p><em>“Often, when smaller restaurants transition to online services, they neglect the fact that their daily order volumes are now going to increase.”</em> <strong><a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1]</a>&nbsp;</strong></p>



<p>This may also be a good time to investigate training assistance. There are some reliable digital management tools available to assist with scheduling and workplace efficiency. For example:</p>



<ul class="wp-block-list"><li><strong>Typsy</strong> is a staff training platform that uses online videos from the best in the hospitality business to teach essential skills and compliance.&nbsp;</li><li><strong>Tap my Back</strong> provides managers with in-depth reporting on staff engagement and how members are coping while at work (which can be helpful as we all try to navigate the COVID pandemic).</li><li><strong>7Shifts </strong>helps to keep track of staff rosters so that you can approve staff availability and ensure that you have a constant flow of hands-on deck.&nbsp;</li></ul>



<p>Once you have created an order in your kitchen, the process of offering takeaways will be easier with fewer hiccups along the way. It will also set the foundation for keeping you, your staff, and your patrons safe and satisfied. </p>



<h4 class="wp-block-heading" id="h-2-adapt-your-menu"><strong>2. Adapt Your Menu</strong></h4>



<p>If crumbed mushrooms are a hit at your restaurant, don’t be under the assumption that they will receive the same adulation when customers order the dish as a takeaway. Fried items tend to lose their crispiness and juicy flavour after a while and may not be the best food to package for delivery. The bottom line is, not all foods are meant for deliveries and takeaways.</p>



<p>Perhaps it’s time that you revise your takeaway menu to only include meals that can endure the time between order and delivery. This way, you’ll still get a good rep for rustling up divine dishes.&nbsp;</p>



<p>From an economic point of view, it’s best to choose items that don’t take up a lot of time for preparation and packaging.&nbsp;</p>



<p>Also, if you haven’t yet done so – it’s time to create an online menu. To really streamline your takeaway service, you could consider investing in software (new or third party) that allows customers to order directly through your menu. These tool types typically integrate with a delivery system to encourage a seamless process.  </p>



<p><strong>Did you know? </strong>Digital ordering is growing 3x the rate of on-site ordering. <a href="https://tacitcorporation.com/online-food-ordering-statistics/"><strong>[2]</strong></a></p>



<h4 class="wp-block-heading" id="h-3-streamline-delivery"><strong>3. Streamline Delivery</strong></h4>



<p>When it comes to streamlining food and beverage delivery, one of the key decisions to make is whether you will be using an in-house system to deliver orders &#8211; or if you are going to partner with a third party. Both choices come with their own list of pros and cons and in the end, the decision will come down to personal preference and budget. Of course, if you go the third-party route, you’ll want to in engage in a company that has the same ethos as yours. </p>



<h4 class="wp-block-heading"><strong>Great advice</strong></h4>



<p><em>Make sure that your own delivery staff are well-informed about your brand and meals so that they can answer all queries and concerns posed by customers.&nbsp;</em></p>



<p>And then &#8211; as with the importance of digitising your menu &#8211; an online ordering system has become an expectation by customers and if you’re not part of this new movement, you’ll be losing out on tons of potential business.&nbsp;</p>



<p>Some of the UK’s top online food delivery tools that are worth looking into include:</p>



<ul class="wp-block-list"><li>Just Eat</li><li>Food Hub</li><li>Uber Eats</li><li>Deliveroo</li><li>Hungry House</li></ul>



<p>When researching these products, some intense introspection is required. To choose an application that’s going to work best for your brand, ask yourself — what features do you need? Can you integrate your current POS with the online restaurant ordering system? Are any marketing tools included in the deal? Are there any hidden charges? How compliant is the service with new COVID-19 regulations? Does the service provide access to cashless payment software?</p>



<h4 class="wp-block-heading" id="h-4-cashless-payments"><strong>4. Cashless Payments</strong></h4>



<p>Cashless payment technology for restaurants enables quick and easy customer transactions. It also reduces the risks that come with having cash on hand. The good news is that this type of technology is no longer reserved for large restaurant chains. Even the smallest takeaway joints can access affordable cashless payment systems.&nbsp;</p>



<p>The advantages include:</p>



<ul class="wp-block-list"><li>Transparency, reliability, and security in the system</li><li>Increased speed of service</li><li>High customer satisfaction</li><li>A surge in online orders</li></ul>



<p>Ask your bank if they provide any cashless payment facilities or browse online for cashless payment applications that are available to your area.&nbsp;</p>



<h4 class="wp-block-heading" id="h-5-get-the-word-out"><strong>5. Get the Word Out</strong></h4>



<p>Last – but way far from least – take advantage of tools that allow you to get the word out. If this is the first time that you’re offering takeaway as an option, then you need to let folks know that you now provide this service. If you’re a takeaway veteran, inform your patrons that you have improved your system so that they can experience even better customer satisfaction.&nbsp;</p>



<p>In this regard, social media is your friend. This is still one of the best marketing tools for those who are on a budget. You could also look into <strong><a href="https://stampede.ai/how-it-works/marketing/">SMS and email marketing tools</a>,</strong> or encourage ye’ old faithful “word of mouth”.&nbsp;</p>



<p>The more you market yourself, the wider your customer base will be. Having a dedicated customer base is what will make offering take-out a breeze. The best customers are the ones who create more customers through word of mouth. Referral and recommendation programs are a great way to activate this marketing method.</p>



<p>When getting the word out, remember to reassure your audiences that you have put all the relevant local health measures in place and that their health and safety is paramount to you.&nbsp;</p>



<p><strong>References:</strong></p>



<p><a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1] Resto Labs. 5 Tips to Help You Transition Better for Delivery and Takeaway</a></p>



<p><a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2] Tactic. 20 Online Food Ordering Statistics</a></p>


5 Essential Ways to Make Offering Takeaway Easier

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

3 Tips for Growing Your Restaurant Business with WiFi

Marketing Your Restaurant Online – A Brief Guide to Getting Bums on Seats

Learn from other’s mistakes

Join Stampede at Restaurant Tech Live 2017!

How Important Is Mobile Marketing?


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<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
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<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
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<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
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<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.</p>



<p>Mele Group uses&nbsp;<strong><a href="https://stampede.ai/how-it-works/">Stampede</a></strong>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.</p>



<p>As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;<strong>data capture done through WiFi</strong>&nbsp;more and more in other venues.”</p>



<p>Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.</p>
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<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><strong><em>The more I use Stampede, the more it makes my life easier.</em></strong></strong>&#8220;</p></blockquote></figure>



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<p>“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”</p>
<cite><strong><strong>Chris Hughes</strong>&nbsp;–</strong> Co-Owner, Mele Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Since implementing&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a></strong>, Mele Group has grown a&nbsp;<strong>database of over 17,500 records</strong>&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.</p>



<p>On top of that, they were able to&nbsp;<strong>boost their Instagram following</strong>. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.</p>



<p>Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;<strong>more sophisticated than Mailchimp</strong>. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”</p>



<p>Mele Group saw a&nbsp;<strong>+£15,800 return visit ROI from 9 email campaigns</strong>&nbsp;promoting their regular events, such as their popular Supper Clubs.</p>



<p>When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;<strong>automated emails to get them more reviews</strong>. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Mele Group have recently sent their first&nbsp;<strong>SMS birthday offer campaign</strong>&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;</p>



<p>Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”</p>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png"><img loading="lazy" decoding="async" width="1024" height="926" src="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png" alt="Mele group small III" class="wp-image-22216" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-300x271.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-768x695.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1200x1086.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-150x136.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-592x536.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png 1449w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
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Mele Group

Get a Quote

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.</p>
<p>Your customers download the Stampede Loyalty app which keeps all their cards in one place.</p>
<p>There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Increase spend per head and spend per visit</span></li>
<li><span style="font-weight: 400;">Change promotions and offers fast and easily</span></li>
<li><span style="font-weight: 400;">Save time and money with fewer fliers and posters</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]</p>
<h4 style="text-align: left;"><span style="color: #edf2f7;">Pricing starts from £40 per month, per venue. </span></h4>
<p>[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.</p>
<p>Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Requires no staff training</span></li>
<li><span style="font-weight: 400;">Simple and fast to set up</span></li>
<li><span style="font-weight: 400;">Easiest way to bring customers back more often</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.</p>
<p>With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">All cards in one app, and always on hand</span></li>
<li><span style="font-weight: 400;">They never miss a stamp with 3 ways to get them</span></li>
<li><span style="font-weight: 400;">They earn great rewards, set by you</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
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Loyalty

Lets do this, choose your path

Lets do this,
choose your path