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<p>For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. <strong>Artificial Intelligence (AI)</strong> promises more efficient operations and better-personalised experiences for their customers.&nbsp;</p>



<p>But while AI has comes with huge benefits &#8211; from <strong>automating mundane tasks to better understanding customers’ needs</strong> &#8211; it also poses potential drawbacks.&nbsp;</p>



<p>Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.</p>



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry"><strong>How AI is used in the hospitality industry</strong></h2>



<p>AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.</p>



<p>It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.</p>



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality"><strong>Key advantages of using AI in hospitality</strong></h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



<p>With AI, businesses are able to <strong>streamline their operational and administrative processes and automate tasks</strong>. This allows for a significant increase in productivity and better resource management.</p>



<p>Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.</p>



<p>Marketing teams can massively improve their efforts with AI. For example, use data insights to <strong>build defined customer segments</strong>. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;</p>



<p>With clever <strong><a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">campaign automation</mark></a></strong>, operators can additionally save valuable time and staff can focus on more crucial tasks.</p>



<h4 class="wp-block-heading">2. Reduced costs</h4>



<p>With the rise of AI, there are new opportunities for hospitality businesses to cut costs.</p>



<p><strong>Routine and repetitive tasks</strong> can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.</p>



<p>It also allows for more <strong>efficient and accurate decision-making</strong> backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.</p>



<h4 class="wp-block-heading">3. Improved customer experience</h4>



<p>The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;</p>



<p>Businesses can create a much more <strong>personalised and tailored experience</strong> that is based on customers’ preferences and behaviours.</p>



<p>Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more <strong>unified and seamless online experience</strong>.&nbsp;</p>



<h4 class="wp-block-heading">4. Better forecasting</h4>



<p>In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;</p>



<p>AI has the ability to <strong>analyse vast amounts of customer data</strong> in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;</p>



<p>Perhaps even more importantly, AI can <strong>predict market trends</strong>, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.</p>



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality"><strong>Main disadvantages of using AI in hospitality</strong></h2>



<p>Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.</p>



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



<p>One major issue with AI is the <strong>loss of the human touch</strong>. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.</p>



<p>AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;</p>



<p>No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.</p>



<h4 class="wp-block-heading">2. System failure</h4>



<p>Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the <strong>systems working properly</strong>.</p>



<p>Unfortunately, when these systems fail, they can <strong>cause serious disruption</strong> to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.</p>



<p>As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;</p>



<p>To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By <strong>being proactive and prepared</strong>, they can ensure a seamless experience for their customers.</p>



<h4 class="wp-block-heading">3. Technological limitations</h4>



<p>The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their <strong>specific requirements</strong> and might therefore create more work than taking off the workload if not set up properly.</p>



<p>Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <strong><a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">integrations</mark></a></strong>, the data flow is disconnected and operators are not able to generate a single customer view.</p>



<h4 class="wp-block-heading">4. High implementation costs</h4>



<p>The implementation of these tools often comes at a <strong>high cost</strong>, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;</p>



<p>While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;</p>



<p>Technology can be used to <strong>save money, increase efficiency, improve customer experience and enable more precise forecasting</strong>. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;</p>



<p>Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;</p>



<p>Finally, before making any investments in AI, operators should <strong>evaluate the costs</strong> associated with them as this could highly affect their financial situation.&nbsp;</p>



<p>All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing. </p>


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The Pros And Cons Of Using AI In Hospitality

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<p>If you think newsletters aren’t an effective marketing strategy for your business, think again. According to the Data and Marketing Association,<span style="text-decoration: underline;"> <a href="https://dma.org.uk/article/polishing-the-email-marketing-jewel-in-your-multi-channel-crown">email marketing has a 4,300% ROI</a></span>. So, if you are yet to get on board with creating and sending out newsletters to promote your restaurant, you could be missing out!</p>







<p>Newsletters are a great way of keeping in touch with your customers. After all, if you aren’t on their radar, then they are unlikely to make a booking with you. That being said, there are ways to go about creating a newsletter that can either help boost your restaurant or make it worse. Especially if it comes across bland or just another piece of inbox spam.</p>



<p>As restaurateurs, we know your weapon of choice is more likely to be something in your kitchen rather than a quill. So if you need some tips on putting pen to paper (or in this case email to a customer!), here are some of our top tips to create a newsletter that’s as sizzling as your food. </p>



<h4 class="wp-block-heading"><strong>What Is A Newsletter?</strong></h4>



<p>A newsletter <span style="text-decoration: underline;"><a href="https://sendpulse.com/support/glossary/email-newsletter">is a piece of corporate correspondence that is sent out on a continual basis</a>.</span><br>It is designed based on the company branding and usually features around 100-300 words about the latest news or promotions. </p>



<p>Newsletters are sent directly to the customer’s email inbox and are distributed either monthly or quarterly. The aim is to keep your business at the forefront of the customer&#8217;s mind. This is done by sharing what’s new, special company insights or even upcoming promotions. </p>



<p>In addition, newsletters can contain key information, buttons or links that can allow customers to book directly.&nbsp;</p>



<p>Used as part of your overall marketing strategy, newsletters can really help to boost trade especially as it will go directly to their inbox. This is unlike a social media post or piece of physical advertising, which isn’t always seen by everybody. </p>



<h4 class="wp-block-heading"><strong>How To Create A Newsletter</strong> <strong>for your Restaurant</strong></h4>



<p>Although it might sound like you just need to type a few words and hit “send”, creating a newsletter is a little more elaborate than that!</p>



<p>There are many platforms you can use. Such as <a href="https://mailchimp.com/newsletter-lander-v1/?ds_rl=1280559&amp;gclid=Cj0KCQiA2vjuBRCqARIsAJL5a-LiPDob-RMiiTjGYd3XbkEwrSgj95J_PZjYsv4gKEjnCf5FBrlKl3MaAvyDEALw_wcB&amp;gclsrc=aw.ds"><span style="text-decoration: underline;">Mailchimp</span></a>, which will give you customised templates so that you can incorporate your overall branding into the design.&nbsp;</p>



<p>Before you start, you’ll need to type out exactly what you want to say and spell check it. Your copy needs to have a clear purpose consisting of a start, middle and end.&nbsp;</p>



<p>If using any images, make sure you have the full copyright and that they are high definition. For free images have a look at <a href="https://unsplash.com/"><span style="text-decoration: underline;">Unsplash</span></a> or <span style="text-decoration: underline;"><a href="https://www.freepik.com/home">Freepik</a></span>. Low quality, pixelated images will look unprofessional. So send a test copy to yourself first to double-check everything is as it should be before you send it out to your customers.</p>



<h4 class="wp-block-heading"> <strong>Identify Your Goals</strong></h4>



<p>Ultimately, the goal of any newsletter is to market your business to get more customers and increase profits. However, <a href="https://contentmarketinginstitute.com/2016/03/lessons-enewsletter-perfection/"><span style="text-decoration: underline;">when sending a newsletter out, there still needs to be a core focus</span></a> otherwise people aren’t going to be interested.&nbsp;</p>



<p>For example, you could send a quarterly newsletter that introduces new staff members or restaurant dishes. The goal here gives some behind the scenes to boost familiarity, rather than anything too heavy promotion wise.</p>



<p>While you absolutely can send monthly newsletters, make sure there’s something to say that warrants such frequent communication. For example, menu changes for the new seasons or special themed nights you are hosting that month.</p>



<p>Ensure your goal is clear throughout so the newsletter remains targeted. If it drifts off into too many topics or is generally lacking a purpose, people will switch off and unsubscribe.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Keep It Interesting</strong></h4>



<p>Sharing news about your latest products, services or offers might be exciting to you. However, your customer isn’t necessarily going to feel the same. So how do you change this? </p>



<p>It starts with having a great subject line, as ultimately that’s the first thing your customers as going to see in their inbox. For example, avoid generic subject lines such as “Your monthly newsletter”. This will come across as another one of those annoying sales emails and is unlikely to be read.</p>



<p>Essentially, anything bland is going to end up in spam or be deleted. Worse still, your customers could unsubscribe from your marketing emails altogether.&nbsp;</p>



<p>Make the subject line pop, <a href="https://www.pinpointe.com/blog/30-fresh-and-fun-ideas-for-your-newsletter"><span style="text-decoration: underline;">and keep everything else as equally interesting</span></a> without waffling on. This will ensure high open rates, customer retention and will encourage sales.&nbsp;</p>



<p>Keep everything sharp, to the point and don’t forget to include incentives within the newsletter <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">to encourage customer loyalty.</span></a></p>



<h4 class="wp-block-heading"><strong>Conclusion</strong></h4>



<p>Writing a newsletter is an effective way to communicate with your customers. However, like all forms of marketing, it does require the right approach to make sure you’re targeting your customers in the best possible way.</p>



<p>Key points to factor in are the subject line, content, layout and overall message. You can also experiment with the frequency to make sure you’re striking the right balance between keeping customers informed and sending too much correspondence.</p>



<p>Struggling with the layout. Have a read on <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/"><span style="text-decoration: underline;">our other article</span></a> on how to create an outstanding email design. </p>



<p>To be able to send out your newsletter in the first place, you need customer data. Our software can allow you to collect this in a way that’s secure and easy. What’s more, with <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">tailored insights</span></a> you’ll be able to create customised marketing campaigns to suit your restaurant.&nbsp;</p>



<p>Once you’ve mastered the art of the newsletter creation for your restaurant, you’ll be able to add yet another string to your marketing bow. Why not give our marketing solution a go and get all your <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai"><span style="text-decoration: underline;">email marketing automated</span></a>?</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Create the Ultimate Newsletter for your Restaurant


<h4 class="wp-block-heading"><strong>A Serious Upgrade</strong></h4>



<p>This month we&#8217;ve gotten stuck in to upgrading the <strong>Marketing</strong> features in the Stampede platform. Here&#8217;s a quick summary of what&#8217;s new:</p>



<ul><li>Customer segments to group your customers in to mailing lists</li><li>On-Demand emails and SMS messaging, send messages en masse without waiting for triggers</li><li>New email templates built in to make it easier and faster to send awesome messages to your customers</li><li>Updated navigation to accommodate new features</li><li>Preview panel for email HTML builder</li></ul>



<h4 class="wp-block-heading"><strong>Updated Navigation</strong></h4>



<div class="wp-block-image"><figure class="alignright size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/New-Nav.png" alt="" class="wp-image-13757" width="265" height="301" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-264x300.png 264w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-150x171.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-592x673.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-53x60.png 53w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-79x90.png 79w" sizes="(max-width: 265px) 100vw, 265px" /><figcaption>Marketing Campaign Builder</figcaption></figure></div>



<p>The first thing users will notice is we’ve made some changes to the way the <strong>Marketing</strong> and <strong>CRM</strong> areas of the platform look. There’s new menus to host the added features, plus some new icons and refreshed versions of existing ones.</p>



<p>The Marketing area of the platform will navigate slightly differently, with the step-by-step campaign builder down the left rather than across the top.</p>



<p>More on what this all means soon.</p>



<h4 class="wp-block-heading"><strong>Customer Segments</strong></h4>



<p>With any platform that provides data based insights, there are always new means of making that data perform better for the user a.k.a. our customers.</p>



<p>In this latest update, we’ve created <em><strong>Customer Segments</strong> </em>to help you communicate better with the customers that visit your venues<em>.&nbsp;</em></p>



<p><strong>Customer Segments</strong> can be built using any information gathered through your splash screen login form. You can create segments based on date of birth, time since last visit, gender, people currently in the venue and more.</p>



<p>Sitting with the <strong>CRM</strong> area of Stampede, you’ll find a number of preset segments we have set up to get you started. You can also <strong>create custom segments</strong> of your own design.</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png" alt="Customer Segments" class="wp-image-13752" width="755" height="526" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1024x714.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1536x1071.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1920x1339.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-592x413.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-86x60.png 86w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-129x90.png 129w" sizes="(max-width: 755px) 100vw, 755px" /></figure></div>



<p>Once created, <strong>a segment will update dynamically</strong> for any new venue visitors added; those that update their details and people who make a return visit.</p>



<p>What can you do with these new segments? Read on&#8230;</p>



<p><strong>On-Demand Email Marketing</strong></p>



<p>This month we’re rolling out one of the most significant updates to our <strong>Marketing</strong> function since it was launched.</p>



<p>Until now, <strong>Marketing</strong> sent messages to customers when they triggered a certain condition, for example: “24 hours since last connection to venue WiFi”. You would have to wait until the condition (time since last connection) is met for an email to be sent automatically.</p>



<p>This latest update allows you to send more typical email marketing campaigns to groups of your customers<strong> when <em>you</em> choose</strong>. We&#8217;re calling this <strong>On-Demand Marketing</strong>. And this is where Customer Segments come in.</p>



<p>You can send on-demand emails &#8211; such as newsletters or menu announcements &#8211; to your chosen segments keeping anyone and everyone in your database in the loop.  You can still use the trigger based, automated emails and text to turn new customers into repeat customers with ease.</p>



<p>When used together, Stampede’s <strong>Marketing</strong> is more effective and efficient than ever as a way to grow your business. Build a relationship with personalised automatic emails. Keep in touch with on-demand emails.</p>



<p>Here’s a quick step-by-step:</p>



<ol><li>You pick (or create) a <strong>Customer Segment</strong> based on some criteria</li><li>The platform populates this with your customers who meet the criteria</li><li>This <strong>Customer Segment</strong> is then transferred to the <strong>Marketing</strong> area</li><li>You build an email, either from a ready-made template or a blank. A personalised and relevant message for the segment will make this work really well!</li><li>When the email is ready to send, hit the button and it’ll go to your customer segment</li><li>Watch the return visit numbers in <strong>Analytics</strong> go up!</li></ol>



<p>We’ve also taken this opportunity to include <strong>8 email campaign templates</strong> to <strong>Marketing</strong>.&nbsp; The new templates we’ve added are designed based on successful campaigns we’ve seen run on our system from actual customers. Just select the one you want, update it to your branding and send away!</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png" alt="" class="wp-image-13756" width="1077" height="497" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-300x138.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1024x473.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-768x354.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1536x709.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1200x554.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-150x69.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1920x886.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-592x273.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-130x60.png 130w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-195x90.png 195w" sizes="(max-width: 1077px) 100vw, 1077px" /></figure></div>



<p>You can still build your own templates with the drag and drop editor or custom HTML. If you want to use the custom HTML option, we’ve also added a handy new preview panel so you can easily see the changes make as you go.</p>



<p><strong>Bonus tip: </strong>Create a dynamic segment of customers based on if they are in the venue and send an immediate message to them!</p>



<h4 class="wp-block-heading"><strong>Rounding Up</strong></h4>



<p>This is one of our most exciting updates to version 4.0. We&#8217;ve only scratched the surface of what&#8217;s possible with these new features, and we look forward to seeing how our users get creative with the new possibilities.</p>



<p>Our Customer Success team are on hand to guide you through the new features, end-to-end. You can reach them on <a href="mailto:support@stampede.ai"><strong><span style="text-decoration: underline;">support@stampede.ai</span></strong></a>, through Live Chat or on <strong>(+44) 0131 510 7008</strong></p>



<h4 class="wp-block-heading"><strong>Getting Started &#8211; Early Access</strong></h4>



<p>We&#8217;re giving selected customers Early Access to this new feature at no extra cost to get valuable feedback and establish best practises. To sign up for Early Access fill in the form below:</p>



<p>[contact-form-7 id=&#8221;13777&#8243; title=&#8221;Early Access Product&#8221;]</p>


Product Update – Marketing

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 61,000 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
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<h3 class="wp-block-heading">97% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<h3 class="wp-block-heading">1,100% Return on Investment</h3>



<p>Trackable ROI from just 3 marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png" alt="" class="wp-image-22809 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-96x96.png 96w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">600+ Group Bookings</h3>



<p>With over 8,450 covers between Oct-Dec 2022</p>
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<iframe loading="lazy" title="Succeed with Stampede - Society Manchester" width="500" height="281" src="https://www.youtube.com/embed/MK8o6cOBgqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<h1 class="wp-block-heading">Overview</h1>



<p>Founded in 2021, Society is Manchester&#8217;s new culinary social adventure and a fresh addition to the city&#8217;s vibrant cultural space. Society is a hub for street food, featuring the freshest flavours from five independently-owned kitchens, a cocktail bar and a specialist taproom by an independent craft brewery, Vocation. Society has a packed programme of entertainment, featuring a rotating line-up of local and international DJs.</p>



<p>Society uses Stampede to create a branded guest WiFi sign-up and to capture customer data to grow their mailing list.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png"><img decoding="async" loading="lazy" width="429" height="588" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png" alt="" class="wp-image-22633" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png 429w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-219x300.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-150x206.png 150w" sizes="(max-width: 429px) 100vw, 429px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Creating a user-friendly, branded touchpoint is vital for brand recognition, customer loyalty and engagement. And collecting compliant customer data is always a challenging task for offline businesses.</p>



<p>Nick Gregory, co-founder at Society Manchester said that “Before we used Stampede I was wrestling with various problems. How to make this a user-friendly and importantly branded experience? And how to gather data in an easy way and act on it?”</p>



<p>In the past, they were mostly advertising their promotions and events via their social media channels and were looking for additional ways to generate awareness and bookings.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience</em></strong>&#8220;</p></blockquote></figure>



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<p>“We’ve been really pleased and amazed with the functionality and the way the product integrates all our needs in one easy-to-use platform. All for great value for money. Both the product and the team have exceeded all of our expectations by a long margin”</p>
<cite><strong><strong>Nick Gregory</strong>&nbsp;–</strong> Co-Founder, Society Manchester<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>As they were preparing to open in the wake of lockdown, they discovered Stampede’s data capture and marketing solution.</p>



<p>They ultimately chose Stampede for three main reasons according to Nick “Number one, the branding possibilities. Number two it’s a hospitality CRM platform and number three it&#8217;s really good value.”</p>



<p>Within six months of implementing Stampede, Society has gathered over 20,600 GDPR-compliant customer records. Nick comments that “It’s a pretty straightforward WiFi sign-up, very user-friendly. And it creates a branded touchpoint and is not just a sign-up.”</p>



<p>Now Society Manchester has started to use the gathered customer data to send out tailored email campaigns. This will allow them to engage with customers, and start a dialogue with editorial content, promotions and events. Their first campaign had a brilliant 40% open rate!</p>



<p>Furthermore, Society Manchester is using Stampede Bookings as a clever and innovative way to especially drive group bookings of 8 or more from their website.</p>



<p>So far, they have seen astonishing results, with over 600 group bookings made, accounting for over 8,450 covers in a period of just 3 months.</p>



<p>Nick and Society are also one of the first operators to use the Stampede / Storekit integration “It makes both platforms even more valuable for our business now.” Nick was already a fan of the two platforms separately, so to have them connected opens up more opportunities, which they are excited to explore.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Society Manchester is already looking into implementing other features from Stampede, leveraging the possibilities of an all-in-one solution. “I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience and create those dialogues.”</p>
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