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<p>Not trying to spook you, but Valentine’s Day is around the corner. Sad singles, over-enthusiastic couples and the regular madness will probably be part of the next few days. So, if you want to make sure your relationship makes it through the next year, get off the internet and buy some chocolates and roses! But in case you like to play with fire or have a passion for bizarre presents, here’s our list of carefully selected gift ideas.</p>
<p></p>
<h3>Snapchat Spectacles<strong><br />
</strong></h3>
<p><span style="font-weight: 400;">The first present is meant for people who need a subtle hint about their (probably excessive) use of the Snapchat App. Usually used to share pictures and short texts, the use of Snapchat has gotten out of hand for a lot of people. Taking pictures during lunch and when spending time with friends can be annoying for non-users. In case you know that feeling, look no further than Snapchat Spectacles. These </span><a class="" href="https://www.spectacles.com/uk/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">handy specs</span></a><span style="font-weight: 400;"> enable the wearer to take Snaps from their perspective and send those pictures around, simply by clicking on the spectacle frame.</span></p>
<p><span style="font-weight: 400;">These glasses probably won’t stop your Snapchat-addicted friends, but at least the glasses make them look funny and you can have a good laugh at their expense.</span></p>
<h3>Beauty is in the eye of the beer holder</h3>
<p><span style="font-weight: 400;">I first discovered PicoBrew, when I read articles about the yearly </span><a class="" href="https://www.stampede.ai/blog/ces-2018-wpa3-smart-tattoos-and-more" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Consumer Electronics Show</span></a><span style="font-weight: 400;">. Since then, I think about buying one for myself about five times a day. In case you have a loved one that has a passion for beer, a brewing device might be the right thing to make his (or her!) heart skip a beat. Being able to brew your favourite drink on your kitchen counter is a dream come true for some people. The PicoBrew is able to brew five liters of the beer of your choice and the brewing process takes approximately 10 &#8211; 14 days. Furthermore, you’re able to track the brewing, fermentation and carbonation process over your smartphone and watch your own brew getting ready. As the brewing devices are quite costly, make sure you’re getting it for the right person (or the person who always hosts parties).</span></p>
<p><span style="font-weight: 400;">The PicoBrew is an expensive but rewarding device that makes German childhood dreams come true. Have a look at the latest brewing equipment </span><a class="" href="https://picobrew.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">here </span></a><span style="font-weight: 400;">and become a master of mixtures.</span></p>
<h3>Scavenger hunt</h3>
<p><span style="font-weight: 400;">This little helper is the suitable present for people who tend to forget their keys, purse, backpack or any other items. The Tile is here to help your forgetful loved one through the daily struggle of not losing the keys again. Tile is basically a small device that can be attached to a keyring, a rucksack or stuffed in your wallet. Once the item is lost, you can use your phone to make it ring and help you find your lost treasure. For example if you’ve lost your phone, you can press the Tile to make the phone right &#8211; even if it’s switched to silent. Furthermore, you can use the app to track the last place your Tile was seen to find it more easily. You can even ask other Tile Community members to help you look for your missing item . </span></p>
<p><span style="font-weight: 400;">As the gadget is pretty affordable, we advise you to </span><a href="https://www.thetileapp.com/en-gb/products#tiles" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">have a look</span></a><span style="font-weight: 400;"> which one suits your or your loved one’s needs. Maaaybe it might be worth getting several ones, just in case he or she is forgetful multiple times a week.</span></p>
<h3>Watching a dog is a full-time job</h3>
<p><span style="font-weight: 400;">Is your partner thinking a bit too much about the dog being home alone while you’re out enjoying dinner? Or do you need to get a present for that crazy cat lady in your circle of friends? This present is absolutely perfect for both occasions. Let us introduce you to a gadget that might help your partner to actually enjoy date nights, the </span><a class="" href="https://petcube.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Petcube</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">This invention enables you to stalk your pet, even if you aren’t home. Set up in your flat, the Petcube can film your pet and send real time data straight to your mobile, making it possible to watch a live stream of your furry friend. In addition, some of the cubes have a built in laser, so you can play with your dog or cat. Others have an integrated treat dispenser to train your dog. Just imagine &#8211; you can use the pet cam during lunch breaks at work to </span><a class="" href="https://www.youtube.com/watch?v=SNqhC9o3kQI" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">check if your loyal companion at home is doing alright</span></a><span style="font-weight: 400;">. Furthermore, alarms will be sent out for any unusual behaviour at home or other major disturbances that the camera tracks.</span><span style="background-color: transparent;"> </span></p>
<p><span style="font-weight: 400;">No matter whether you decide to go for one of those rather odd presents or if you stick to something a little more basic to surprise your Valentine, we hope you have a great Valentine’s Day!</span></p>
<p><span style="font-weight: 400;">In case you run a business that provides Guest WiFi, feel free to get in touch with us. We are here to make sure you provide a safe and seamlessly working WiFi experience to your customers.</span></p>
<p><span style="font-weight: 400;">Hit the button below!</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

post

WiFi Gifts for the Love of your Life


<p>It probably comes as no surprise that <strong>gift card sales always spike massively in December</strong>. Add in lockdowns and restrictions and you have plenty of reasons to put more focus on gift cards sales.</p>



<hr class="wp-block-separator"/>



<p><br>Selling gift cards is a <strong>closure-proof way</strong> to keep bringing cash in, whilst also securing future footfall and income at the same time. Did you know: the average gift card user in the UK spends <strong>£41 over the value of the card</strong> when using it!</p>



<p>Here are a few ways to ride the incoming demand and boost sales:</p>



<h4 class="wp-block-heading" id="h-put-them-front-and-centre"><strong>Put them front and centre</strong></h4>



<p>Gift cards are often <strong>not the easiest things to find on websites</strong>, and social media bios might not even mention them. Some quick wins to turn that around:</p>



<ul><li><strong>Make a new homepage website banner</strong> to show them off &#8211; tools like <strong><a href="https://www.canva.com/" target="_blank" rel="noreferrer noopener">Canva</a></strong> can help create some seasonal banners with ease in minutes.</li><li><strong>Change the button </strong>on your Facebook to <em>Shop Now</em> and add a link to your gift card purchase page.</li><li><strong>Pin a post</strong> to the top of your <strong><a href="www.facebook.com" target="_blank" rel="noreferrer noopener">Facebook Page</a></strong> feed directing people to the same link.</li><li><strong>Add a Story Collection</strong> to your Instagram profile to give them a permanent spot on there.</li><li><strong>Change your Instagram bio link</strong> to the gift card purchase page and add some text about gift cards in the bio too.</li><li><strong>Send an email</strong> to your database (p.s. there’s a template in Stampede’s email builder).</li></ul>



<h4 class="wp-block-heading"><strong>Create higher value preset amounts</strong></h4>



<p><br>The <em>average </em>value of gift cards purchased in the UK in 2018 was £58.</p>



<p>Given how much people would spend on a meal or a weekend stay, having preset values of £50, £100, £200 even £500 or £1,000 could increase sales value per card tremendously. </p>



<p>By <strong>making the decision easier</strong> for customers they are more likely to purchase. If your preset values are under £50 then customers will likely choose one of those. Instead of entering a higher custom value. </p>



<p>The fewer sales, higher-value approach isn’t for everyone, but reviewing your average spend per customer will help guide you to what preset values you should offer.</p>



<h4 class="wp-block-heading"><strong>Offer a top-up or discount</strong></h4>



<p><br>An incentive &#8211; such as <strong>double value gift cards</strong> &#8211; is always a reliable way to drive more sales. Especially if it’s a short time offer. Leveraging the festive season is a great way to get in on that now.</p>



<p>The drawback is a little bit more admin but the quick hike in sales can certainly make up for it.</p>



<p>Ensure you put together <strong>water-tight terms and conditions</strong> on these. Such as usage restrictions, maximum values and use-by dates and so on.</p>



<h4 class="wp-block-heading"><strong>Final Thoughts</strong></h4>



<p>Many people will be feeling they’ve missed out on visiting their favourite venues this year. And their friends and family probably know that. </p>



<p>It’s an ideal time to position your gift cards as an experience to look forward too. A gift card to enjoy some time at their favourite places to eat, drink, stay or relax will be an especially welcome gift this year. </p>



<p>If you&#8217;d like any help setting up a <strong><a href="https://stampede.ai/how-it-works/gifting/" target="_blank" rel="noreferrer noopener">digital gift card solution</a></strong>, get in touch with one of our team.</p>


Gift Cards: Income Now – Footfall Later


<p>All aboard the hype-train, it’s time to take a ride into the near future and show you what we’ve got coming up in our wonderful platform. So, get excited and have a little sneak peek of our upcoming features. Here comes the&nbsp;<strong>Stampede Spring/Summer product look ahead.</strong></p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>Stampede Digital Voucher Codes</strong></h4>



<p>A nicely segmented audience, a tailored offer and….what’s missing to make that campaign really sing? How about a&nbsp;<strong>unique voucher code</strong>&nbsp;for each member of that audience. Make them feel really special and drive those repeat conversions.</p>



<p>Our first new product feature will allow you to send voucher codes in your email and SMS campaigns. Once the voucher is redeemed in-venue it will&nbsp;<strong>automatically get logged</strong>&nbsp;to the campaign it came from.</p>



<p>As always with Stampede you’ll be able to track the results of those campaigns with supreme accuracy. Granular level conversion tracking will show you exactly how many people came back and whipped out their voucher.</p>



<p>No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.</p>



<h4 class="wp-block-heading" id="h-stampede-bookings"><strong>Stampede Bookings</strong></h4>



<p>The second exciting addition we’re currently building is a&nbsp;<strong>fully integrated table booking system</strong>&nbsp;for venues.</p>



<p>Stampede bookings will include all the important features you’d expect:</p>



<ul><li>Manage reservations, walk-ins, waitlists and table allocation</li><li>Get notified on reservations, cancellations and dietary requirements</li><li>Send automated email and SMS booking confirmations as well as review requests post-visit</li><li>Control your cover capacity and no-shows</li></ul>



<p>… and much more</p>



<p>This adds another data capture string to your bow. But it can also&nbsp;<strong>take away a lot of hassle.&nbsp;</strong></p>



<p>Many hospitality operators depend on a variety of connected platforms from different providers for their technology. Our integrated bookings system will take away lots that complexity. Everything will be in one place, one tab, one login, one monthly bill.</p>



<p>Keep an eye out for more updates on these features over the next few weeks.</p>



<p>If you’d like to be an early tester of any of these new product features (with a little incentive of course) then&nbsp;<strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch.</a></strong></p>


Stampede Spring/Summer Sneak Peek – More Tools To Help You Grow

British public stuck in food and drink venue routine

<p><span style="font-weight: 400;">Since its invention, the internet has expanded into every part of our lives. This includes educational institutions like schools and universities. Students have come to rely on the vast amount of information they can gather online for research purposes. Thinking of my own education, especially at university, it is clear that the internet made things a lot easier.</span></p>
<p></p>
<p><span style="font-weight: 400;">Offering WiFi in education is a must. Without the internet, students would actually have to read books and remember everything they’ve ever read &#8211; unthinkable!</span></p>
<h2>Content Filtering</h2>
<p><span style="font-weight: 400;">Since the internet is open 24/7, procrastinating is easier than ever before (clearly a student speaking here). People who blame certain websites for distracting students and pupils, clearly have a point. Whereas some pages are helpful and informative, other websites are just going to steal your time. Especially in education, content filtering can support students and pupils to fully focus while on a school supplied network. Making certain websites inaccessible does not only prevent distraction, it is also protection, especially for younger pupils. Just think of all the harmful content that’s out there in cyberspace. Content filtering is not only helpful for students to focus better on the actual important information on the web, it is also a simple way for schools to filter harmful and offensive content to <a href="/blog/safer-internet-day" target="_blank" rel="noopener noreferrer">protect younger pupils</a>.</span></p>
<h2>Security</h2>
<p>If an educational institution offers a single accessible network, it can clearly be considered a security threat. Storing teacher or management material on the same network that is shared with students, can lead to security breaches quite easily and can lead to sensitive data falling into the wrong hands. Which student wouldn’t love a copy of that really hard exam that’s coming up next week? Therefore, two separate networks are absolutely essential to prevent a breach from happening &#8211; one for sensitive back office information and another for student access.</p>
<p><span style="font-weight: 400;">A network breach is not the only security threat that educational institutions might face. Giving out passwords to students for accessing a wireless network  might seem a good solution at first &#8211; but, sorry to disappoint here- it’s are not. In order to provide the institution and the students with the safest way to connect, we recommend using a splash page that supports data encryption and therefore ensures the safest connection. Plus, you can put the University’s logo there and brand it accordingly.</span></p>
<h2>Whitelisting/ Blacklisting</h2>
<p><span style="font-weight: 400;">Another useful tool to manage educational networks better is blacklisting. Simply <a class="" href="/blog/kicking-people-off-your-wifi" target="_blank" rel="noopener noreferrer">ban unwanted network users</a> and make sure only the people who are supposed to use it, are actually on the network. A whitelist, on the other hand, can make it easier for authorised staff to connect.  Teachers on the whitelist can login instantly and without any effort and on a daily basis.</span></p>
<p><span style="font-weight: 400;">To provide a seamless and secure WiFi experience in education, Stampede</span><span style="font-weight: 400;"> created a unique set of tools that help institutions to manage networks better. If you want to find out more on how to provide safe internet to pupils and students, click below or feel free to get in touch with us.</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

WiFi in Education


<h1 class="wp-block-heading" id="h-free-october-november-2023-social-media-calendar">Free October &#8211; November 2023<br>Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong> for October &amp; November 2023 now.</p>



<p>Featuring topical post ideas, hashtags suggestions and image inspiration for each month.</p>


October-November 2023 Social Media Calendar


<p>I got <strong><a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">this email</a></strong> from a local fine dining restaurant a few weeks ago, and thought it was too good not share with you.</p>



<p><br><a href="https://www.wedgwoodtherestaurant.co.uk/" target="_blank" rel="noreferrer noopener"><strong>Wedgwood The Restaurant</strong></a> is one of Edinburgh’s top restaurants from Chef Paul Wedgwood. They were one of the first fine dining venues in Edinburgh to launch an “at home” service during the first lockdown.&nbsp;</p>



<p><br>A choice of dishes in a 3-course menu, with heat and serve instructions included, delivered to your home at a reasonable price. Ideal for big celebrations at home.</p>



<p><br>This recent <strong><a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">email</a></strong> was a promotion to celebrate 30 weeks of <strong>Wedgwood at Home. </strong>It’s a wonderful email marketing campaign. They shared how many meals have been ordered in that time (10,000!!), said a thank you all their supporting customers and threw in a special offer:</p>



<h5 class="wp-block-heading" id="h-as-a-thank-you-to-all-our-wonderful-customers-we-re-offering-a-free-wedgwood-shortbread-and-tablet-with-every-order-this-week-a-complimentary-deciding-time-once-the-restaurant-is-allowed-to-open-again"><em><strong>&#8220;As a thank you to all our wonderful customers, we’re offering a free Wedgwood Shortbread and Tablet with every order this week. + a complimentary ‘Deciding Time’ once the restaurant is allowed to open again.&#8221;</strong></em></h5>



<h4 class="wp-block-heading" id="h-why-it-works"><strong>Why It Works</strong></h4>



<p>The 30-week celebrations and the 10,000 meals stat <strong>send a powerful message</strong>: they’re experienced at doing fine dining home delivery and it’s very popular. Having ordered it myself back in April &#8211; I can confirm it’s an excellent way to mix up the usual home delivery scenario.</p>



<p><br>Everything from <strong>the subject line</strong> &#8211; &#8220;30th Celebrations!&#8221; &#8211; that engages readers curiosity to the <strong>clean design</strong> of the email and the <strong>gentle incentive</strong> (see above) all work brilliantly together. <strong><a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">The email</a></strong> also tells readers how to learn more about the weekly changing menu by connecting with Wedgwood on social media.</p>



<p><br>It’s important to mention that Wedgwood sends fairly<strong> regular emails</strong> which keep their database warmed up and open to promos like this. The whole email strategy contributes to the effectiveness of individual messages like this one.</p>



<h4 class="wp-block-heading" id="h-putting-it-to-use"><strong>Putting It To Use</strong></h4>



<p><br>This milestone promotion style is <strong>very versatile</strong>. It could be the owner’s birthday, the founding date of your business, a year since a big rebrand, the list goes on. And it certainly stands out against another round of “reopening special offers”.&nbsp;</p>



<p>Using a celebration or milestone <strong>unique to your business</strong> to run a promotion is a surefire way to increase sales in quieter periods. There&#8217;s no need to wait on the calendar and <strong>you&#8217;ll get more attention</strong> when customers aren&#8217;t bombarded with seasonal emails from everyone else.</p>



<p><br>Got some great ideas for promotions? <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team and we’ll help you get them in front of your customers.</p>


How To Celebrate A Milestone


<p>It’s fair to say that everyone is going through a bit of a <strong>technology transformation</strong> this year.</p>



<p><br>For the hospitality industry, there’s a <strong>diverse range of digital tools</strong>, covering almost every part of the business, that are helping venues to reopen safely for customers and staff.&nbsp;</p>



<p><br>In <strong><a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">this latest article</a></strong>, we take a closer look at <strong><a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">5 trending technologies types</a></strong> that will play a huge part of making reopening possible in the coming weeks.</p>



<p><br>Surprisingly few of these tools are innovations in response to lockdown and reopening guidelines. Many have been available in one form or another for a few years, automating many&nbsp;traditional processes.</p>



<p><br><strong>Contactless and online</strong> are strong themes linking all the technologies in <strong><a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">this article</a> </strong>to each other. The features and benefits of such tools are more relevant now than ever.</p>



<p><br>And while this article covers some of the most talked-about areas &#8211; such as <strong>payments, menus and takeaway</strong> &#8211; there are still plenty more trending technologies that will be valuable to hospitality businesses as they look to reopen, such as how to safely capture customer contact details.</p>



<p>If you&#8217;re not quite sure where to start with finding the right technology for your business, <strong><a href="mailto:contact@stampede.ai?subject=Technology%20Advice&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a></strong> and we&#8217;ll be happy to help you navigate through it all.</p>


5 Ways To Make Your Life Easier


<p><strong>24,809,748 </strong>&#8211; that’s the total number of emails that our customers sent using Stampede in 2022!&nbsp;</p>



<p>Big data like this is cool, but we’re more interested in big results.&nbsp;</p>



<p>The actual power of email marketing comes from the data it tells. So we dug deeper into this data to compare the performance of those emails to the (former) industry average.</p>



<h2 class="wp-block-heading"><strong>The State of Hospitality Email Marketing in 2023</strong></h2>



<p>Hospitality email marketing in 2023. It’s not looking great for most. The hospitality industry is <strong>criminally underserved</strong> when it comes to high-quality email marketing tools. Especially, if you compare it to other industries like retail, eCommerce and so on.&nbsp;</p>



<p>As a result, email marketing is underutilised and treated as a pariah, an outcast of marketing channels.</p>



<p>Now, it has been another tough year for the industry. Many operators were looking for ways to stay in touch with customers to keep the revenue stream up.&nbsp;</p>



<p>Usually, that’s where email marketing comes in, with an average ROI of <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">$40 for every $1</mark></strong> </a>spent. It is possibly the most reliable tool that allows businesses to connect with their customer to keep them coming back.&nbsp;</p>



<p>However, to achieve maximum results, a customer database is required, which is easily built with the right tech tools.</p>



<p>And that’s where the problem lies. <strong>Data is worthless without the right tools </strong>to hand to work with it.</p>



<p>So the first key takeaway here is: if the tools provided would be a better fit for the industry and its needs, more would get the big benefits from email marketing.</p>



<p>Before we dive into the 2022 email marketing numbers in more detail, time to bust one common myth.</p>



<h2 class="wp-block-heading"><strong>Myth #1 &#8211; Emails Are Not a Thing Anymore</strong></h2>



<p>A common objection people have to email marketing is that it’s a channel of the past and no one is really using it anymore. And the stuff that comes through might not be of the best quality, so people will probably ignore their emails anyway.&nbsp;</p>



<p>Numbers tell a different story:</p>



<p>In 2022 <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">over 333.2 billion emails</mark></strong></a> were sent and received EVERY. DAY.</p>



<p><a href="https://www.constantcontact.com/blog/email-marketing-statistics/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">61% of customers actually want to receive promotional emails</mark></strong></a> from their preferred brands.&nbsp;</p>



<p>So, if <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">done right</mark></strong></a>, your chances of standing out in a busy inbox are still better than you do on social media.&nbsp;</p>



<h2 class="wp-block-heading" id="h-2022-key-email-marketing-figures-compared"><strong>2022</strong> <strong>Key Email Marketing Figures Compared</strong></h2>



<p>For 2022 the <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">average industry</a> open rates for emails were 20%.</p>



<p>What does that tell us? If you have 1,000 people on your mailing list, 200 of them will open it. You probably reckon that’s not worth all the effort.&nbsp;</p>



<p>However, when the open rate is nearly 50%, that’s when you can’t afford to avoid this channel any longer.&nbsp;</p>



<p>So, let’s have a look at how average results from Stampede users compare to the average industry numbers when it comes to key email marketing 2022 figures.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="633" src="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png" alt="" class="wp-image-22884" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-300x185.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-768x475.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1536x950.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-2048x1266.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1200x742.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-150x93.png 150w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



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<p>Stampede emails have a higher delivery rate than the industry average with <strong>open rates being 2x higher and click rates even 6x higher</strong>. That’s a significant difference for all figures.&nbsp;</p>



<p>Why is that?</p>



<p>Customers expect a <strong>personalised experience</strong>, both in-venue and digitally. That’s when the data is needed.</p>



<p>With Stampede, you get access to <strong>multiple data sources</strong> from across the digital customer journey, which is automatically fed into the marketing tool.&nbsp;</p>



<p>Using this combined data they can foster an engaged customer mailing list. Through clever <strong>segmentation and automation</strong>, they can then send personalised campaigns that achieve much higher conversion rates.</p>



<h2 class="wp-block-heading"><strong>Myth #2 &#8211; Tracking Results is Hard </strong></h2>



<p>Another common myth in email marketing is that people think it’s harder to show results to prove campaigns are delivering.</p>



<p>However, compared to other digital marketing channels such as social media, emails deliver much more <strong>tangible results</strong> that go beyond engagement, likes and views.&nbsp;</p>



<p>With the right setup, results can easily be tracked in <strong>real money</strong> <strong>spent</strong>.</p>



<p>It’s also a lot easier to set up this kind of tracking than conversion tracking on Google/Meta etc. Many of these require someone with good web development skills, but tracking email results in hospitality needs no coding skills at all.</p>



<h2 class="wp-block-heading"><strong>Stampede Average Campaign ROI</strong></h2>



<p>The Stampede Marketing Suite allows for such detailed campaign reporting where users can track the results based on returning customers.</p>



<p><strong>For 2022, we measured 13.8 million in-venue visits from those that received email campaigns via Stampede.</strong></p>



<p>This means that more than half of the customers getting emails revisited the venue within 12 months! A reliable, steady flow of repeat business like this is going to be critical for success in 2023.</p>



<p><strong>If each of those visitors spent £30 that&#8217;s £414,000,000 worth of transactions!</strong></p>



<h2 class="wp-block-heading"><strong>Myth #3 &#8211; Too Much Work</strong></h2>



<p>Another big blocker for email marketing is the assumption that it is too <strong>time-consuming</strong> and <strong>too difficult</strong> to get right.&nbsp;</p>



<p>Plus, once the email is out it’s out, which causes insecurities, especially for new and non-marketing operators.&nbsp;</p>



<p>Whereas a social post can be deleted if needed and seems to be quicker to set up, so that’s where they’d rather focus.</p>



<p>However, creating and sending great email content is no harder than creating social media posts. <strong>Best tools make it easy</strong> for anyone to build an email with templates, functional drag-and-drop builders and great customer support.</p>



<h2 class="wp-block-heading" id="h-sector-success-stories-in-2022"><strong>Sector Success Stories in 2022</strong></h2>



<p>Here are 5 examples of how Stampede customers have successfully used email marketing in 2022.</p>



<figure class="wp-block-table is-style-regular"><table class="has-foreground-background-color has-background has-fixed-layout"><thead><tr><th>Venue type</th><th>Pubs &amp; Restaurants</th><th>Pubs</th><th>Eateries</th><th>Hotels</th><th>Bar</th></tr></thead><tbody><tr><td><strong>Number of venues</strong></td><td>19</td><td>15</td><td>4</td><td>3</td><td>1</td></tr><tr><td><strong>Emails sent in 2022</strong></td><td>9,812,955</td><td>1,196,940</td><td>108,533</td><td>383,531</td><td>354,452</td></tr><tr><td><strong>Average open rate</strong></td><td>36%</td><td>52%</td><td>70%</td><td>61%</td><td>50%</td></tr><tr><td><strong>Repeat visits</strong></td><td>1,030,177</td><td>1,500,107</td><td>268,309</td><td>174,845</td><td>9,112</td></tr><tr><td><strong>Return-on-Investment</strong></td><td>&gt;£10,500,000</td><td>&gt;£2,322,000</td><td>&gt;£185,000</td><td>&gt;£1,167,000</td><td>&gt;£218,900</td></tr></tbody></table><figcaption class="wp-element-caption">Anonymised data based on Stampede users accounts</figcaption></figure>



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<h2 class="wp-block-heading" id="h-2023-email-marketing-forecast"><strong>2023 Email Marketing Forecast</strong></h2>



<p>Looking ahead to what 2023 might bring, we can say one thing for sure &#8211; email will remain the <strong>number one marketing channel for return on investment</strong>. </p>



<p>Especially, for smaller hospitality brands email will become an integral part of their success strategy moving forward as tools become easier to use.</p>



<p>The rising trend of <strong>personalisation</strong> will continue and it will get even more powerful as more industries will figure out how to combine customer data.</p>



<p>Lastly, more businesses than ever will move away from big providers like Mailchimp towards <strong>industry-specific tools</strong> that meet their tailored needs.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Don’t see the results you want from your email marketing? <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Reach out</mark></strong> to get started with <a href="https://stampede.ai/how-it-works/marketing"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede</mark></strong></a>&nbsp;for better marketing and more revenue this year.</p>


2022-23 Email Marketing Report – Get 2x Higher Open Rates


<p>Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<strong><a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a></strong>.</p>



<p>We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;<strong>great source of extra sales</strong>&nbsp;around the holiday season, which carries into the new year.</p>



<p>No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.</p>



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards"><strong>Increase Revenue With Digital Gift Cards</strong></h5>



<p>There are many reasons why you should opt for digital gift cards this year.</p>



<p>One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;<strong>integrate with your marketing platform</strong>. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.</p>



<p>Plus, they are easier to buy and use for customers and they can&nbsp;<strong>personalise</strong>&nbsp;them.</p>



<h5 class="wp-block-heading"><strong>5 Tips To Make Your Gift Card Sales A Success</strong></h5>



<p>So, here’s how you can make the most out of this year’s gift cards sales:</p>



<h6 class="wp-block-heading"><strong>1) Add-ons</strong></h6>



<p>Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;<strong>special experience</strong>&nbsp;by adding some add-ons.</p>



<ul>
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading"><strong>2) Omni-channel promotions</strong></h6>



<p>Your gift cards should be&nbsp;<strong>highly visible across all your channels</strong>.</p>



<p>Website:</p>



<ul>
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



<p>Email &amp; SMS:</p>



<ul>
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



<p>Social media:</p>



<ul>
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;<em>“Shop Now”</em></li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading"><strong>3) Reminders</strong></h6>



<p>Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;</p>



<p>Make sure to&nbsp;<strong>keep your mailing list updated</strong>&nbsp;and exclude those who have already purchased.</p>



<h6 class="wp-block-heading"><strong>4) Promotional push</strong></h6>



<p>Simple but effective. Give your gift card sales an additional push and come up with a special deal around <strong>Black Friday</strong> (24th of November).</p>



<h6 class="wp-block-heading"><strong>5) Flash-promotion</strong></h6>



<p>There are always those who leave their Christmas shopping to the last minute.&nbsp;</p>



<p>A&nbsp;<strong>last-minute flash sale</strong>&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.</p>



<p>Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Reach out</mark></strong></a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Gift Cards</mark></strong></a>.</p>


5 Tips To Sell More Gift Cards This Festive Season

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

How To Speed Up Content Creation With AI In Hospitality

2 Ways to Boost Your Off-Peak Times [Updated 2023]

New Venue? Keep Your Footfall For Longer With Customer Data

Secure Revenue This Winter With Delivery Orders

How To Sell More And Increase Spend Per Head With Upsell

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

Easy And Profitable Marketing With Automations


<h4 class="wp-block-heading" id="h-keep-up-the-marketing-momentum-for-autumn">Keep up the marketing momentum for autumn</h4>



<p>To make your job a little easier and save you time coming up with campaigns, we’ve created an <strong>Email Marketing Guide</strong>&nbsp;specifically for hospitality brands.</p>



<p><strong>Download your FREE Email Marketing Guide</strong> for October 2023 now and start scheduling and promoting your campaigns.</p>



<p>Featuring 6 instant and seasonal campaign ideas, 4 ready-to-use templates and 8 additional resources from our blog.</p>


October 2023 Email Marketing Guide


<p><strong>Short-form video is one of the big social media trends</strong>&nbsp;for this year. If done right, this sort of content is one of the most engaging ones and certainly delivers high results. We’ve put together a&nbsp;<strong>selection of various online resources </strong>that will help you create high-performing video content.</p>



<hr class="wp-block-separator"/>



<p>Here’s all you need to know from the setup to the editing and the content to get you started.</p>



<h4 class="wp-block-heading" id="h-1-the-setup"><strong>1) The Setup</strong></h4>



<p>Before you kick-off, make sure you consider the format of your video. Most short-form videos are filmed&nbsp;<strong><a href="https://youtu.be/BYqbcqqhCVo" target="_blank" rel="noreferrer noopener">vertically</a></strong>&nbsp;to make them fit to Instagram Reels and TikTok.</p>



<p>Also, short-form can be any video length between&nbsp;<strong>30 seconds and 2 minutes</strong>. So, make sure to keep it short and sweet when creating video content.</p>



<h5 class="wp-block-heading" id="how-to-get-the-lighting-right"><strong>How to get the lighting right</strong></h5>



<p>This popular&nbsp;<strong><a rel="noreferrer noopener" href="https://www.dexerto.com/entertainment/how-to-do-tiktoks-viral-photo-editing-hack-1622171/" target="_blank">TikTok photo hack</a></strong>&nbsp;will help you get your image settings on spot for the perfect shot.</p>



<p>A more&nbsp;<strong>detailed lighting guide</strong>&nbsp;on food filming can be found&nbsp;<strong><a href="https://www.deadpixelfilms.com/blog/lighting-food-video-in-a-busy-working-restaurant" target="_blank" rel="noreferrer noopener">here</a></strong>. It will give you some more tips and tricks on how different settings could work for you.</p>



<p>If you want to showcase individual dishes and avoid distracting shadows a light box is what you need. Get instructions for a handy<a href="https://www.flaxandtwine.com/2013/02/diy-photo-light-box-a-finish-fifty-project/" target="_blank" rel="noreferrer noopener"><strong>&nbsp;DIY light box</strong>&nbsp;<strong>here</strong></a>,&nbsp;build from a cardboard box.</p>



<h5 class="wp-block-heading" id="how-to-best-present-food"><strong>How to best present food</strong></h5>



<p>It is all about putting your dishes in the right spotlight and making your customers’ mouths watery.</p>



<p>In essence, you can apply the same principles that work for food photography to filming. Watch this&nbsp;<strong><a href="https://www.youtube.com/watch?v=HMGqeBuI1T0" target="_blank" rel="noreferrer noopener">short video</a></strong>&nbsp;with&nbsp;<strong><a href="https://www.instagram.com/andrewscrivani/?hl=en" target="_blank" rel="noreferrer noopener">Andrew Scrivani</a></strong>, a well-known food photographer, sharing his ultimate best practices.</p>



<h4 class="wp-block-heading" id="2-the-editing"><strong>2) The Editing</strong></h4>



<p>You want to stand out on your customers’ feeds, so get creative when editing. You can also try and stick to a&nbsp;<strong>theme</strong>&nbsp;that will make your videos recognisable. Find some free and ready-to-use&nbsp;<strong><a rel="noreferrer noopener" href="https://www.canva.com/tiktok-videos/templates/" target="_blank">TikTok</a></strong>&nbsp;and&nbsp;<strong><a rel="noreferrer noopener" href="https://www.canva.com/templates/?query=instagram-reels-videos" target="_blank">Instagram</a></strong>&nbsp;templates on Canva.</p>



<p>Also, make sure to check out this easy to follow&nbsp;<strong><a href="https://blog.hootsuite.com/instagram-reels-tutorial/" target="_blank" rel="noreferrer noopener">tutorial to get your reel editing on point.</a></strong>&nbsp;Everything you need to know from adding music, filters, green screens to making time-lapses and remixing.</p>



<h5 class="wp-block-heading" id="how-to-use-filters-effects"><strong>How to use filters &amp; effects</strong></h5>



<p>??The choice of filters and effects seems to be endless. Have a look at these tips on&nbsp;<strong><a rel="noreferrer noopener" href="https://www.bustle.com/life/how-to-search-tiktok-filters" target="_blank">finding and saving high-performing filters</a></strong>.</p>



<p>Besides, the green screen effect can be really useful. It lets you change your background into literally anything you like.&nbsp;<strong><a href="https://www.youtube.com/watch?v=enmKA97eIuQ" target="_blank" rel="noreferrer noopener">Here’s how you use it</a></strong>.</p>



<h5 class="wp-block-heading" id="how-to-add-sound-effects"><strong>How to add sound effects</strong></h5>



<p>Just missing the perfect background music for your video? Get inspired by the&nbsp;<strong><a rel="noreferrer noopener" href="https://thepreviewapp.com/trending-instagram-reels-songs-audio/" target="_blank">90 most popular Instagram Reel songs</a></strong>. Or have a look at this useful article on how to choose the right&nbsp;<strong><a rel="noreferrer noopener" href="https://later.com/blog/tiktok-sounds/" target="_blank">TikTok sound</a>&nbsp;</strong>alongside your video.</p>



<h5 class="wp-block-heading" id="free-editing-apps"><strong>Free editing apps</strong></h5>



<p>Make editing your videos a lot easier and quicker with an editing app. Here’re the 3 most popular ones. The best part is they’re for free!</p>



<ul><li><strong><a rel="noreferrer noopener" href="https://www.capcut.net/" target="_blank">CapCut</a>&#8211;</strong>&nbsp;TikTok’s own tool</li><li><strong><a rel="noreferrer noopener" href="https://inshot.com/" target="_blank">InShot</a></strong>&nbsp;&#8211; all-in-one tool</li><li><strong><a rel="noreferrer noopener" href="https://www.zoomerang.app/" target="_blank">Zoomerang</a></strong>&nbsp;&#8211; including tutorials</li></ul>



<h4 class="wp-block-heading" id="3-the-content"><strong>3) The Content</strong></h4>



<p>When looking for content ideas, the most important part is to stay authentic and true to your brand. This is what makes videos such a powerful and engaging tool.</p>



<p>Get inspired by some great industry examples:</p>



<ul><li><strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUcZg95o6tt" target="_blank">Introduce your venue</a></strong></li><li>Showcase a&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CZS-375hr-Z" target="_blank">dish</a></strong>&nbsp;or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.tiktok.com/@urbantandoorbristol/video/7038657441826884869?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">menu</a></strong>&nbsp;highlights</li><li>Highlight&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CW8Uis8jigD/?utm_source=ig_web_copy_link" target="_blank"><strong>seasonal</strong>&nbsp;</a>events or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CSSCL-AATqV/" target="_blank">promote</a></strong>&nbsp;events</li><li>How to&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWD-FrgtbRF" target="_blank">make your favourite dish</a></strong>&nbsp;(<strong><a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=Hyz0C7i3ysU" target="_blank">cooking video tips</a></strong>)</li><li>Go&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWbelgjI_ew" target="_blank">behind the scenes</a></strong></li><li>A&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CS_d6kYgeI1" target="_blank">day in the life</a></strong>&nbsp;of &#8230;</li><li>Share&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CYcLDAFB4CG" target="_blank">customer stories</a></strong></li><li><strong><a rel="noreferrer noopener" href="https://www.tiktok.com/@poppycooks/video/6927752424480345350?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">Kitchen</a></strong>&nbsp;or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUXnp_vDY_W" target="_blank">cocktail mixing</a></strong>&nbsp;hack</li><li>Introducing your&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CTmACnAIiJc" target="_blank">loyalty program</a></strong></li></ul>



<p>Want to start turning social media fans in to loyal customers, check out our&nbsp;<strong><a href="https://stampede.ai/get-loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card system</a></strong>. Or&nbsp;<strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>&nbsp;</strong>to find out more.</p>


How To Create Engaging Video Content [25+ Free Resources]


<p>When&nbsp;<strong>operating multiple hospitality venues</strong>, quite often your customers’ loyalty is restricted to one of your venues only. Chances are your customers are simply not aware that you’re managing more than one venue. Though, what if you could&nbsp;<strong>extend their loyalty to all your venues</strong>&nbsp;and by doing so increase their overall spending?</p>



<hr class="wp-block-separator"/>



<p>Here’s how you can&nbsp;<strong>cross-promote your venues</strong>&nbsp;using our simple 5 step recipe for personalised marketing.</p>



<h5 class="wp-block-heading"><strong>1) The Data</strong></h5>



<p>For this cross-venue promotion campaign, you want to find out more about&nbsp;<strong>how customers have interacted across your venues</strong>. Sort your data by individual venues for a better comparison.</p>



<p>The data you need can be obtained from different sources:</p>



<ul><li>Last WiFi login from your captive portal/guest WiFi</li><li>Last booking made from booking system</li><li>Last stamp/interaction from loyalty scheme</li><li>Latest reviews from different platforms</li></ul>



<h5 class="wp-block-heading"><strong>2) The Trigger Event</strong></h5>



<p>There’re various trigger events that you can set up here. Use&nbsp;<strong>this campaign for your regular customers but also to retain those who haven’t been at your venue for a while</strong>.</p>



<p>Possible trigger events:</p>



<ul><li>Is a one time-visitor</li><li>Is a regular customer but has only been in one venue</li><li>Has not visited for a while</li><li>Is a user of your loyalty scheme (active and non-active)</li><li>Has recently left a positive review</li></ul>



<p>Make sure to set up&nbsp;<strong>automated triggers</strong>&nbsp;as well to save some time.</p>



<h5 class="wp-block-heading"><strong>3) The Messaging</strong></h5>



<p>Take the chance to&nbsp;<strong>introduce your full brand portfolio</strong>&nbsp;and highlight what makes venues different from each other. Also, emphasise that customers can expect the same level of outstanding customer experience across.</p>



<p>Besides, this campaign is ideal for&nbsp;<strong>cross-event promotions to boost bookings</strong>&nbsp;and get customers coming back on a frequent basis. You can also use it to promote quieter times in one venue to spread your bookings more evenly.</p>



<p>And don’t forget to link to your individual venues and to include a booking call-to-action for each of them.</p>



<h5 class="wp-block-heading"><strong>4) The Offer</strong></h5>



<p>Offers and deals should be part of your campaign here. This could for example be an&nbsp;<strong>introductory offer</strong>&nbsp;for customers to try your other venues, like a ‘%-off first visit’ or a ‘drink for free’.&nbsp;</p>



<p>For your cross-event promotions, you might also include an&nbsp;<strong>early-bird deal</strong>&nbsp;targeted at your loyal customers.</p>



<p>Here’s what your email could include:</p>



<p><em>Subject line &#8211; [Name], check out our [venue] and get %-off your first visit</em></p>



<p class="has-text-align-center"><em>Fancy a [venue special]? We’ve got you covered at our [venue]. /</em></p>



<p class="has-text-align-center"><em>As a [item] lover you have to check out our exclusive range of [item] at [venue]. /</em></p>



<p class="has-text-align-center"><em>Glad you’ve enjoyed your visit at [venue], why not check out our other [venues]?</em></p>



<p class="has-text-align-center"><em>Come by and get %-off your first visit. /</em> <em>Your first drink is on us!</em></p>



<p class="has-text-align-center"><em>DON’T MISS OUT &#8211; BOOK NOW</em></p>



<h5 class="wp-block-heading" id="h-5-the-outcome"><strong>5) The Outcome</strong></h5>



<p>First and foremost this cross-venue promotion campaign will help you to&nbsp;<strong>increase the number of visits per customer across all venues. And of course,</strong> more footfall and event bookings ultimately lead to more revenue.</p>



<p>Be sure to have a read of our&nbsp;<a href="https://stampede.ai/resources/cru-holdings/" target="_blank" rel="noreferrer noopener"><strong>CRU holdings case study</strong></a>&nbsp;to find out how a cross-venue promotion campaign has worked out for them.&nbsp;</p>



<p>And don’t miss the last part of this series on how our 5 step recipe can help you to foster brand advocacy.</p>



<p>Need help sending out your first cross-venue promotions?&nbsp;<strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a></strong>&nbsp;with one of our team who are happy to run you our marketing product.</p>


More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

The Ultimate Beginners Guide to WiFi Jargon

<p>If you logged into your Connect dashboard and noticed that things looked a bit slicker, you&#8217;ll be relieved to know that your eyes aren&#8217;t deceiving you. What you&#8217;re witnessing is the debut of our newest release: Connect V3.0!</p>
<p></p>
<p>We&#8217;ve been Beta testing the dashboard for a few weeks now. We appreciate the feedback we have gotten during this time and have made some changes based on your input.</p>
<h2>General</h2>
<p>First off &#8211; as we mentioned above, we&#8217;ve done a total redesign of the user interface. You&#8217;ll find all the menus you need to offer awesome Guest WiFi right at the top of the dashboard. Even better, we&#8217;ve made it even easier to get to the dashboard &#8211; you can login with Google! New notifications include network online/offline and notifications for capture connections, payments and validated emails.</p>
<h2>Marketing Suite</h2>
<p>We&#8217;ve included a whole raft of marketing templates so you can get started with our automated marketing features right away.</p>
<h2>Integrations</h2>
<p>Our bigggest integration feature is the addition of support for Cisco Meraki equipment. Here&#8217;s a quick video that shows you how to get started.</p>
<p><iframe loading="lazy" src="//www.youtube.com/embed/b5pEDFzJ1J8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>We&#8217;ve also simplified the UniFi integration so that you only have to enter your controller details once and likewise for Paypal. No matter what equipment you&#8217;re using, with Stampede you&#8217;ll be up and running in minutes.</p>
<h2>White Label Partners</h2>
<p>For our White Label Partners, we&#8217;ve added a support link to the dashboard so customers can reach you directly.</p>
<h2>And We&#8217;re Not Done Yet!</h2>
<p>We&#8217;re always looking for ways to make Connect better for you, so if you&#8217;ve got an idea or suggestion, head over to our feature page and let us know.</p>
<p>And start getting ready for Connect V4.0 &#8211; it&#8217;s going to be a mind-blower!</p>
<p>What are you waiting for?</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Connect 3.0 is Here!

<p>Our mobiles have become so close to us that we now carry them wherever we go. We check mails on the bus stop, add favourite songs to a new playlist while we&#8217;re in the queue and check Facebook at every chance we get.</p>
<h2>Facebook Connects Everyone</h2>
<p>Even with all the <a href="https://www.nytimes.com/2018/04/11/technology/facebook-privacy-hearings.html" target="_blank" rel="noopener noreferrer">recent privacy issues</a>, Facebook continues to be one of the most popular social media platforms. Why? Because it&#8217;s easy and enables us to connect with friends from all around the globe and share the latest cat videos with them &#8211; satisfying an ancient human urge. Jokes aside, the benefits Facebook brings are undeniable. Looking a few years back, it was unthinkable to stay in constant contact with friends from the other side of the globe and see what they were up to.</p>
<p>Now, Facebook prompts you when it&#8217;s someone&#8217;s birthday and even provides you with a handy birthday card template to send them a personalised greeting. Soon enough, we started using every little break to check what’s happening on Facebook, always fearing we might miss out on the next big deal, whatever that’s supposed to be.</p>
<p></p>
<h2>Providing WiFi to attract</h2>
<p>As Facebook grew in popularity, the sight of people walking down the street, their faces buried in their mobiles, started to become more common. Businesses spotted the trend and started providing free Guest WiFi in order to attract Facebook lovers to their venues. What a genius idea &#8211; if people can lean back and relax at your business, they are very likely to check their phone, checking social media sites like Facebook and staying for that extra cup of coffee or a snack. Providing for all core amenities (including free WiFi) is key to success, and that’s especially true for hospitality businesses. In other words, new ways to take care of guests, brought new possibilities for businesses to differentiate themselves.</p>
<h2>Get your business online</h2>
<p>Today, Facebook is way more than just a way to stalk your friend’s holiday pictures. It offers information on all kinds of content, as it expanded from a personal medium to a portal that also accommodates brands and businesses. The next step for companies was being found and loved on Facebook, as it offers fantastic ways to create engagement with the fans of the customer base.</p>
<p>If we compare successful businesses today, we often look at the amount of Facebook likes they have on their page as social proof. People now use Social Media sites like Facebook to see how other users rate a venue and how their experience was before making a visit.</p>
<p>So &#8211; you&#8217;ve got a Facebook page for your venue, right? If that’s not the case, stop reading for two minutes, <a class="" href="https://en-gb.facebook.com/business/learn/set-up-facebook-page" target="_blank" rel="noopener noreferrer">click here</a> and set up an account for your venue. There are over <a href="https://zephoria.com/top-15-valuable-facebook-statistics/" target="_blank" rel="noopener noreferrer">2 Billion Facebook users out there</a> that you could be reaching!</p>
<h2>Create Online Visibility</h2>
<p>Whereas big corporate companies have a dedicated department to shape the online presence of the company, smaller enterprises often face difficulties when it comes to managing and updating their online appearance. So what&#8217;s a small business to do?</p>
<p>We got you covered, don’t worry! When a user connects to a Stampede powered WiFi network, they are given the option to choose from <a href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank" rel="noopener noreferrer">entering their email address</a> or logging in through Facebook. This lets guests use the WiFi network with a single click by sharing the information that is public on their Facebook profile. This option holds a unique possibility for businesses, as they are then able to publish every connection that is made to their Guest Network on Facebook.</p>
<p>In other words, if a customer connects to the Guest WiFi Network, all their friends and contacts can see that the customer is checking in at your venue. This is a fantastic way to establish a strong and convincing online presence for your business and makes it easy for new and potential customers to find your venue online, check reviews of other guests and plan their next visit to your business.</p>
<p>As you can see, the right solution can help you to turn a necessity into a benefit for you business very easily. If you want to find out about the entire set of advantages that a Guest WiFi Software can bring to the table, don’t hesitate to get in touch with us.</p>
<p>You’ll be surprised what your WiFi can do for you.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Facebook WiFi and your Business

<p>When it comes to growing a tech business, recurring revenue is the key. Finding a profitable monthly service that you can resell to your customers can prove the difference between your incidental revenue and jumping from project to project. So what’s there left to offer your customers? Have you thought about WiFi as a service?</p>







<h4 class="wp-block-heading"><strong>A Typical Networking Client</strong></h4>



<p>Offering <strong>WaaS (WiFi as a Service)</strong> even makes more sense when revisiting the services you’re already providing to your customers. </p>



<p>Let’s take a look at a typical scenario. One where you’re managing the IT of a hospitality business. Your client probably has a server and a few workstations, or, more likely nowadays, a few workstations storing everything in the cloud. Then there’s the POS stations and their attendant networks. Last, but not least, let’s not forget the free (unsecured) WiFi connection the business offers for their customers.</p>



<p>On the backend side, you’ve got everything all tightened and secure&#8230;and on the frontend side, you’ve got an open WiFi network with a <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/"><span style="text-decoration: underline;">password written</span></a> on a chalkboard for all the world to see.</p>



<p>Not an ideal situation.</p>



<h4 class="wp-block-heading"><strong>Enter WiFi as A Service and Captive Portal</strong></h4>



<p>You’re already servicing the hospitality business as an IT guy, so why not take on the customer WiFi as well? </p>



<p>That’s where we come in. Instead of an open connection, Stampede<strong></strong> verifies WiFi users through what is known as a <a rel="noopener noreferrer" href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank"><span style="text-decoration: underline;">captive portal</span></a>. </p>



<p>In order to access the network, users have to enter and validate their email address. Once the email has been checked, users are free to roam the internet at will. The cool part &#8211; at least for your hospitality customers &#8211; comes in capturing that customer data. In addition to email addresses, the captive portal can ask for information like first and last names, gender, location and even custom questions. The choice is yours. But all these <span style="text-decoration: underline;">valuable customer insights</span> can help you to get a better understanding of who they are and what they like.</p>



<h4 class="wp-block-heading"><strong>Managed from One Central Dashboard</strong></h4>



<p>You’re the IT guy &#8211; that’s what your customers are paying for. They don’t want to be bothered with checking their networks for security, which is another great reason where Wifi As a Service comes into play. </p>



<p>From <a rel="noreferrer noopener" aria-label="one centralised dashboard (opens in a new tab)" href="https://stampede.ai/blog/the-advantages-of-managed-wifi-for-your-hospitality-chain/" target="_blank"><span style="text-decoration: underline;">one centralised dashboard</span></a> in Stampede<strong></strong> &#8211; accessible from any computer, laptop or tablet with internet access &#8211; you’ll be able to manage your client’s WiFi network. </p>



<p>Someone abusing the network and sucking down bittorrents? You’ll get an automatic alert to let you know so you can nip this sort of nonsense in the bud. Nogoodniks hanging out in the street in front of your customer’s location sneakily signing in to use the network? Use the dashboard to schedule WiFi on and off times. &nbsp;And <a rel="noopener noreferrer" href="/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank"><span style="text-decoration: underline;">GDPR compliance</span></a>? Yep, we got that covered, too.</p>



<p>Oh yeah, and as an IT professional, here’s something you’ll really appreciate: because Stampede<strong></strong> operates in the cloud, there’s nothing to update or patch. Ever.</p>



<h4 class="wp-block-heading"><strong>Bringing Automated Marketing to Your Customers</strong></h4>



<p>Here’s where our&nbsp;captive portal solution goes one step further. With access to a wealth of customer data, you can take your customers business to the next level. Take patron email data and import it into mail marketing software like MailChimp so they can send out a newsletter to an email list. </p>



<p>Even cooler, what about creating <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank"><span style="text-decoration: underline;">automated marketing messages with SMS or emails</span></a>? It’s easy. For example, set a rule that sends a patron an automated message 30 minutes after they’ve left the venue, asking them to <span style="text-decoration: underline;"><a rel="noopener noreferrer" href="/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue" target="_blank">provide a review on TripAdvisor</a></span>. Or to post their pictures of their visit (or let&#8217;s be honest, their food) on Instagram.</p>



<p>But you’re a busy IT guy, you say. You don’t have time to do marketing for your customers. No worries. With Stampede<strong></strong>, you can hand the reins over to your customer or their hospitality marketing agency to let them send their own automated messages. Don’t worry, with the granular user controls in the dashboard, they won’t be able to mess up any settings.</p>



<h4 class="wp-block-heading"><strong>Bringing Hospitality Marketing Agencies into the Mix</strong></h4>



<p>Speaking of hospitality marketing, here’s another business opportunity with WiFi&nbsp;as a Service: offer a WaaS package to hospitality marketing agencies and see what kind of business you can do together. This, in turn, could lead to even more opportunities. </p>



<p>For example, if a pub or restaurant sees you offering them exceptional WiFi service, your name is going to be first and foremost in their minds when their IT equipment starts acting up.</p>



<h4 class="wp-block-heading"><strong>Ready to Start Offering WiFi as a Service?</strong></h4>



<p>No matter what you call yourself &#8211; Managed Service Provider, IT Solutions Provider, Computer Dude.  We hope this article has shown you some of the benefits of offering WiFi as a Service. </p>



<p>We&#8217;ve used the example of the hospitality industry in this article, but we&#8217;re sure you can see how this service model could apply to just about any industry as well.</p>



<p>If you&#8217;re not already offering WiFi as a Service and want to take the leap, we hope you give us&nbsp;a try. And if you want to kick our tires before you drive us off the lot, we won&#8217;t take offence.</p>



<p>Just click the link below to get started with a no-obligation, free trial.&nbsp;</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"></span><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>

Why Offer WiFi as a Service?

<p>It is a well-known fact that there are several ways to garner positive 5-star reviews for your business. But one has also be aware of the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">impact</a>, positive as well as negative ones, can have on your overall business performance and growth.</p>



<p>Good service and customer care are &#8211; of course &#8211; very obvious things that convince your customers to give your business a good rating. But we could all use a little help every now and then, right?</p>







<h4 class="wp-block-heading"><strong>Generating Your Link</strong></h4>



<p>Stampede<strong></strong> is not only about providing your shop with awesome <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">WiFi </a>and your customers with an epic experience, but we&#8217;ve also found a way to generate more 5-stars reviews for your business on Google.</p>



<p>1. Go to the <a href="https://developers.google.com/places/place-id">Google Places API</a> and search for the place ID of your business.</p>



<p>2. Add your place ID to the end of this link:</p>



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://search.google.com/local/writereview?placeid=[YOUR-PLACE-ID]
</div></figure>



<p>3. Open the link in a browser and copy the generated link. Note that your actual link will look much more confusing that the one below.&nbsp;</p>



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters
</div></figure>



<p>4. Finally add <strong>,5</strong> (comma 5) to the end of the generated link.</p>



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters,5
</div></figure>



<p>And there we go!&nbsp;This link will propose everyone who clicks on it to rate your business with 5-stars on Google. Great, isn’t it? Now, this isn&#8217;t going to automatically have the customer give your business a 5-star review. They can still change the rating if they want. You&#8217;re just suggesting they rate your place with 5 stars. After all, you&#8217;ve earned it, right?&nbsp;</p>



<p>As the link is very long and not exactly tidy, we propose you use a <a href="https://bitly.com/" target="_blank" rel="noopener noreferrer">short URL generator</a> to make the link good looking and ready to share.</p>



<h4 class="wp-block-heading"><strong>Using Stampede already?</strong></h4>



<p>Then we have even better news for you, as there are fantastic ways to employ this link within your marketing helping you to grow your online reviews.</p>



<p>The first option is to send the link to customers with the marketing automation that Stampede<strong></strong> offers for <a href="https://www.stampede.ai/how-it-works#marketing">emails and SMS</a>.</p>



<p>Another great option is to redirect every customer, who logs on your WiFi network, to this prefilled review form.</p>



<p>The steps to do so, are even easier:</p>



<p>1. Log on your account at <a href="https://connect.stampede.ai/">https://connect.stampede.ai/</a></p>



<p>2. Go to “Location” and choose the venue you want to set up the review form for</p>



<p>3. Go to “Set Up” and choose “General”</p>



<p>4. Here you can now paste the generated link into the “Landing URL”- Box</p>



<p>5. Hit the “Save” button below</p>



<p>And voilà &#8211; now all logins to your Stampede<strong></strong> WiFi are proposed to leave a 5-star review for your business! Lean back and keep track of your increase in online reviews.<span style="background-color: transparent;">&nbsp;</span></p>



<p>One of the many benefits we offer!&nbsp;&nbsp;</p>



<p>If you are not using Stampede<strong></strong> WiFi for your business yet, it is about time to make a change to smart guest WiFi today! There’s a world of opportunities to discover to grow your business.</p>



<p>Did you know that our software also prevents negative reviews from getting online? Find out more about our <a href="https://stampede.ai/reviews/"><strong>reviews feature</strong></a>. </p>



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>



<p></p>

Grow your Business with 5-star Reviews


<p>We’re excited to announce a new integration between Stampede and <strong><a href="https://www.tp-link.com/uk/omada/">TP-Link’s Omada controller</a></strong>.</p>



<p><a href="https://www.tp-link.com/uk/"><strong>TP-Link</strong></a> was founded in 1996 and has become a recognised global provider of networking devices and accessories. </p>



<p>The Omada ecosystem (formerly Auranet) is a business wireless solution that includes hardware and software. It enables easy management of networks in one centralised platform. The system has been set up with scalability in mind. Perfect for businesses looking to expand their number of locations or improve connectivity in current venues.</p>



<p>As Stampede now integrates with this solution, TP-Link hardware is now another one of the many hardware suppliers that can host our <a href="https://stampede.ai/how-it-works/wifi/"><strong>Guest WiFi solution</strong></a>. And of course, the numerous other features that dovetail from it, including <a href="https://stampede.ai/how-it-works/automations/"><strong>Reviews</strong></a> and <a href="https://stampede.ai/how-it-works/marketing/"><strong>Stories</strong></a>.</p>



<p>With scalability and growth as shared values, this is a brilliant opportunity for more businesses to benefit.</p>



<p>Find out more about the TP-Link Omada controller and how it could work for your venue – <a href="https://www.tp-link.com/uk/omada/"><strong>https://www.tp-link.com/uk/omada/</strong></a></p>



<p class="has-text-color has-primary-1-color"><strong>Already using TP-Link in your venues?</strong></p>



<p class="has-medium-font-size">Get started with our Guest WiFi captive portal <strong><a href="https://signup.stampede.ai?vendor=tplink">here</a>.</strong></p>


Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada


<p>In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/"><span class="has-inline-color has-primary-1-color"><strong>Stampede research</strong> </span></a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener"><strong><span class="has-inline-color has-primary-1-color">storekit</span></strong></a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/"><strong><span class="has-inline-color has-primary-1-color">Stampede and storekit</span></strong></a><span class="has-inline-color has-primary-1-color"> </span>were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;</p>



<p>The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;</p>



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img decoding="async" loading="lazy" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="(max-width: 1016px) 100vw, 1016px" /></a></figure>



<p style="font-size:12px">* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).</p>



<p>The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



<p>In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



<p>It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;</p>



<p>With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp;<br>To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai"><strong><span class="has-inline-color has-primary-1-color">contact@stampede.ai</span></strong></a></p>


The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

Home

Infographic: How likely are people to act on promotions?


<p>Tripadvisor recently rolled out their <a href="https://www.tripadvisor.com/travel-safe"><strong>TravelSafe</strong></a> updates for businesses and travellers. The update focuses on bringing safety measures implemented in response to COVID-19 to the forefront.&nbsp;</p>



<p>These changes have the potential to really shake things up in terms of ratings and rankings on the platform as consumer interests change and adapt to life after lockdown. Our research has discovered that <strong>less than 1 in 100 restaurants</strong> in the UK has added their safety measures to Tripadvisor following the update.</p>



<h2 class="wp-block-heading">What does Travel Safe do?</h2>



<div class="wp-block-image"><figure class="alignright size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21.png" alt="" class="wp-image-18924" width="471" height="121" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21.png 942w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-300x77.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-768x197.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-150x39.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-592x152.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-190x49.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-350x90.png 350w" sizes="(max-width: 471px) 100vw, 471px" /></figure></div>



<p>For business listing owners, there are new sections available to provide details of safety measures in place. Businesses with this information get a badge on their listing preview.</p>



<div class="wp-block-image"><figure class="alignleft size-large is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.02.04.png" alt="" class="wp-image-18923" width="215" height="314"/></figure></div>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>For customers, there’s a new filter in the search results for “Venues with safety measures in place&#8221; (which takes the top spot) and there is also safety measure specific questions for those travels and customers writing reviews.</p>



<div style="height:143px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator"/>



<h6 class="wp-block-heading">Related Article: <a href="https://stampede.ai/blog/guest-review-management/">Guest Review Management</a></h6>



<h2 class="wp-block-heading">The Research Process</h2>



<p>To get a better understanding of the impact this update has for businesses, we’ve gone through the results for hotels, restaurants and food and drink businesses in the UK’s 30 biggest cities (by population), from the point of view of a customer. We’ve gathered the results <a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing"><strong>in a table</strong> </a>to compare hospitality industry segments and geographic areas.</p>



<p>We looked up the number of hotels and restaurants in each city, then applied the “Properties taking safety measures” filter in the left-hand column of the search results.</p>



<p>This was carried out for Restaurants, Bars and Pubs, Tea and Coffee and Hotels.</p>



<h2 class="wp-block-heading"><a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing">The Results</a></h2>



<p>The numbers are striking. Out of 48,000 Restaurants in those 30 cities, only 406 venues showed up with the “Safety Measures” filter applied. That’s less than 1%.&nbsp;</p>



<p>For hotels, there was a marked increase in results showing up with the filter applied. From 9,000 properties, 625 included details of the safety measures they had put in place. A sturdy 6.9% across the nation.</p>



<p>London has the most restaurants with new COVID safety measures in the UK (134) but this is only 0.69% of London restaurants listed by Tripadvisor.</p>



<p>The southern cities of Bournemouth, Southampton and Portsmouth all feature highly on the list for restaurants with measures listed (3.93%, 1.77% and 1.63%). This is expected given their reputation as staycation hotspots on the south coast.</p>



<p>Nottingham and Glasgow top the list for the highest proportion of hotels with safety measures detailed at 12.5% and 11.5% respectively.</p>



<p>The full data for Restaurants and Hotels is below and you can view all the results of the research <a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing"><strong>HERE.</strong></a></p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table.png" alt="Restaurant results for tripadvisor safety measures" class="wp-image-18932" width="579" height="629" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table.png 772w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-276x300.png 276w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-768x834.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-150x163.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-592x643.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-55x60.png 55w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-83x90.png 83w" sizes="(max-width: 579px) 100vw, 579px" /></figure></div>



<div style="height:37px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2.png" alt="Hotel results for tripadvisor safety measures research" class="wp-image-18934" width="537" height="611" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2.png 716w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-264x300.png 264w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-150x171.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-592x673.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-53x60.png 53w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-79x90.png 79w" sizes="(max-width: 537px) 100vw, 537px" /></figure></div>



<h2 class="wp-block-heading">Food For Thought</h2>



<p>As one of the go-to sites when searching for places to eat and drink it’s surprising that so few venues have managed to get their Tripadvisor listings updated. Especially after going to so much effort to implement their safety measures and the consumer desire to be well informed of precautions.&nbsp;</p>



<p>According to <strong><a href="https://www.cga.co.uk/2020/07/20/cga-and-ukhospitality-set-out-the-industrys-road-to-recovery">CGA researc</a>h</strong> under a quarter (23%) of consumers are only returning to venues with caution and a third (33%) only doing so if they are sure that added precautions were in place.</p>



<p>Safety Culture says ‘while ‘Super Saturday’ saw millions flock to pubs and bars, just a quarter (26%) of the British public feel safe going back to pubs and bars and only 37% feel safe going back to restaurants and cafes.’ It says there is an ‘urgent need for business to be transparent about new measures for customer and employee safety.’</p>



<p>At the time of writing, only about 60% of hospitality venues have reopened. It follows that as more reopen, the number with measures listed on there will climb and competition within that filtered search view will increase.</p>



<h2 class="wp-block-heading">Advice For Owners</h2>



<p>First, head to Tripadvisor and carry out a search in your local area using the same process we laid out above, or check out the results for the nearest big city. Have a look at what others near you have done.</p>



<p>Here’s a great example of one we found to take inspiration from:</p>



<figure class="wp-block-image size-large"><img decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Steakhouse-safety-measures-tripadvisor-1024x343.png" alt="steakhouse safety measures on tripadvisor" class="wp-image-18938"/></figure>



<p>The Tripadvisor platform allows you to give a bullet point list of measures in place, provide contact details for any further questions and provide a short written note which allows for a more personal touch too.</p>



<p>With this information in place, a business will be significantly more visible to those concerned and cautious customers who want to be reassured before venturing out.&nbsp;</p>



<h2 class="wp-block-heading">Wrapping Up</h2>



<p>Whilst we are still in early stages of reopening, it’s a critical time to act on this. The numbers were quite startingly given the struggles already faced and the need to come back strong. The updates look eye-catching to customers on Tripadvisor and they themselves have put a lot of weight behind showing off safety measures.</p>



<p>It’s well worth taking a few minutes to update your listing after all the effort gone into making the venue safe and those who get to it sooner will be better for it. There’s a huge opportunity out there for those businesses able to reassure customers and increase their footfall as a result.</p>



<p>If you&#8217;d like any more information on our research please <a href="https://stampede.ai/company#contact"><strong>contact us.</strong></a></p>


How Tripadvisor’s Safety Measures Are Impacting Hospitality Businesses

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality


<p>Love is in the air on Sunday.  You’re probably all set up for <strong>Valentine’s Day </strong>by now. To get your customers into the romantic vibes, share some Valentine’s Day <strong><a href="https://www.goodhousekeeping.com/holidays/valentines-day-ideas/a26863/valentines-day-facts/" target="_blank" rel="noreferrer noopener">facts</a></strong> and <strong><a href="https://www.countryliving.com/life/g89/love-quotes/" target="_blank" rel="noreferrer noopener">quotes</a></strong> on your socials. If you’re offering meal boxes/kits, remember to send a last-minute reminder email!</p>



<p>What else is going on this week? It’s going to be international. Join me on a virtual journey around the globe. We’re going to stop by in Italy, Poland and China. Ready?</p>



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-tuesday-9th-national-pizza-day"><strong>Tuesday 9th &#8211; National Pizza Day</strong></h3>



<p><strong>National Pizza Day</strong> is coming up tomorrow. This day can, in fact, be a full day of pizza! Start off&nbsp;with a fried egg and bacon topping in the morning, a healthy veggie one for lunch and a proper spicy meaty one for dinner. Yeah, why not also include a chocolate one for dessert.<br><br>Undoubtedly, the trickiest part and hardest decision with pizza is the topping. Are you team traditional Margherita or give-me-every-topping possible? Yes to ham and pineapple or rather hot and spicy? Last question, American or Italian style?&nbsp;<br><br>Hardly any other dish comes with so many options, certainly able to please every taste bud around the world. &nbsp;</p>



<p><strong>The top 5 Pizza toppings to share with your customers:</strong></p>



<ul><li>Cheese </li><li>Pepperoni </li><li>Sausage</li><li>Mushrooms</li><li>Bacon </li></ul>



<h3 class="wp-block-heading" id="h-thursday-11th-fat-thursday"><strong>Thursday 11th &#8211; Fat Thursday</strong></h3>



<p>It’s 6 days until Ash Wednesday and the beginning of the Lent. <strong>Fat Thursday (‘T<strong>?</strong>usty czwartek’)</strong> is traditionally celebrated in Poland. Coming with it lots of sweet treats, preferably ‘P?czek’ (jam-filled doughnuts) and long queues in front of bakeries. The traditional filling to go for is a quite delicate one &#8211; rose jam.<br><br>By the way, if you don&#8217;t eat at least one P?czek you will have bad luck for the rest of the year. Better don’t risk that!<br><br><strong>Questions to engage with your customers:</strong></p>



<ul><li>What’s your favourite doughnut filling/topping?</li><li>Donut or doughnut?</li><li>Baked or fried?</li><li>Why do some have a hole?</li></ul>



<h3 class="wp-block-heading" id="h-friday-12th-chinese-new-year"><strong>Friday 12th &#8211; Chinese New Year&nbsp;</strong></h3>



<p><strong><a href="https://chinesenewyear.net/" target="_blank" rel="noreferrer noopener">Happy Chinese New Year!</a></strong> Each year has its own zodiac animal with this year marking the year of the Ox, symbolising strength and determination.<br><br>There’s lots going on during these <strong>16(!) days of celebrations</strong>, also called the Spring Festival or Lunar New Year. 20% of the global population is in fact celebrating.<br><br>Festivities usually include parades and performances (involving dragons and lions), traditional costumes, plenty of fireworks (to ward off evil spirits) and of course lots of delicious food. The most popular traditional food is a rich rice cake (sweet or savoury) called ‘nian gao’.<br><br><strong>Some facts to share with your customers:</strong><br>Did you know &#8230;?</p>



<ul><li>Celebrations end with the Lantern Festival on the 26th</li><li>Red is the colour to go for</li><li>No chores allowed (bad luck!)</li><li>Children get lucky money in red envelopes</li></ul>



<p>If you&#8217;re looking to get your stories and promotions in front of your customers <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a></strong> with our team. We’re happy to help with your email marketing and much more.</p>


What’s On This Week? – 08/02/2021


<p>In this digitally focussed world, the website may well be a person’s first impression of your pub. It could be argued that having a professionally designed website is just as important as <a href="https://stampede.ai/blog/running-a-pub-or-bar-add-guest-wifi-to-the-menu/"><span style="text-decoration: underline;">delivering top-notch customer service</span></a> and serving the finest ales. However, we appreciate that your skills may lie in everyday bar management rather than website creation and optimisation. It’s for this reason that we’ve created this helpful guide to the building of your pub website.</p>



<h4 class="wp-block-heading"><strong>Choosing The Domain Name</strong></h4>



<p>In the ideal scenario, you would time the selection of a suitable domain name to coincide with the naming of your pub. However, it’s more than likely that you domain name availability wasn&#8217;t top of your priorities when naming your pub. Either way, we recommend choosing a relatively short and easily memorable domain name. This will ideally tie in with your pub’s name and branding. As an example, the popular Magna Carta of Lincoln has the domain name <a href="http://www.magnacartapub.co.uk"><span style="text-decoration: underline;">www.magnacartapub.co.uk</span></a>. </p>



<p>It would be worth spending some time brainstorming a few possibilities before using an online domain checker such as 123 Reg or Go Daddy.&nbsp; You will discover that .com domain names are generally the most expensive. However, you can choose from alternatives such as .co.uk or .biz. There’s even the option of <span style="text-decoration: underline;"><a href="https://uk.godaddy.com/help/about-pub-domain-names-9208">registering for a .pub domain</a>.</span></p>



<h4 class="wp-block-heading"><strong>Arranging website hosting</strong></h4>



<p>It will be necessary to arrange hosting prior to your website going live and being accessible to anyone on the internet. Thankfully this is a pretty straightforward process, with the majority of internet service providers offering website hosting packages. The suitable choice of provider will depend on factors such as the amount of website traffic expected, the featuring of images/videos, and the need to keep your website live at all times. </p>



<p>The digital marketers at <strong>UK Centric</strong> have produced a helpful beginner’s guide to <a href="https://www.ukcentric.com/hosting/beginners-guide-to-web-hosting/"><strong><span style="text-decoration: underline;">web hosting</span></strong></a> &#8211; well worth reading.</p>



<h4 class="wp-block-heading"><strong>Developing The Pub Website</strong></h4>



<p>There are two main options when it comes to the development of your pub website; either do it yourself or hire somebody to do it for you. If you’re on a tight budget and have some confidence in your design skills (or someone you know) then the DIY option may be best. </p>



<p>Thankfully there are a wide variety of website building tools guaranteed to simplify the process. Popular website builders such as <strong>Squarespace</strong> and <strong>Wix</strong> offer a variety of templates ideal for pubs. However, you might be frustrated by the lack of customisation options and the ability to make such a website fit your own style. Of course, it’s your choice whether to build a completely distinctive web presence. In any case, you should consider the impression made on prospective visitors.</p>



<p><em>Take a look at these bar websites for a bit of inspiration:</em></p>



<ul><li><a href="https://www.kerridgesbarandgrill.co.uk/">Kerridge’s Bar &amp; Grill</a></li><li><a href="https://felixchs.com/about-restaurant-cocktail-bar/">Felix Cocktail Bar</a></li><li><a href="https://www.badluckbar.com/">Bad Luck Bar</a></li><li><a href="https://www.burrobarboston.com/">Burro Bar</a></li></ul>



<h4 class="wp-block-heading"><strong>Hiring A Web Designer</strong></h4>



<p>There are plenty of choices when it comes to the professional development of your pub website. Hiring an independent, maybe even local expert might be the best bet if you want keep costs down. However, there is also the option of paying for agency services, which may include Search Engine Optimisation (SEO) and promotional copywriting. These are services that can make your pub website much easier to find on search engines like Google and Bing.</p>



<p>If you’re in any doubt as to the best professional choice then it would be worth having a look for online reviews. You might also ask friends and other local business people for their recommendations.</p>



<p><em>These factors should be considered when choosing and comparing web designers:</em></p>



<ul><li>Types of website design experience</li><li>Record of building successful pub websites</li><li>References and recommendations</li><li>Pricing and availability</li></ul>



<h4 class="wp-block-heading"><strong>Producing The Content</strong></h4>



<p>You should carefully consider the arrangement of content like images and text on your pub website. Details such as the location and opening hours will be essential. You should also ensure that the content matches up with your pub theme and style. This would include the colour scheme and even the written tone of voice of your pub.</p>



<p>Consider the types of customers that you are appealing to when making choices on everything from the featured menu design to the inclusion of pictures and videos. You might entice visitors with tantalising images of your classic pub dishes and events. Again you have the option of drawing on professional assistance when it comes to the writing and curation of content for your pub website. </p>



<p><em>Some ideas for content on your pub website:</em></p>



<ul><li>Lists of upcoming events</li><li>History of the pub if it is long standing</li><li>Inspiration for the pub theme</li><li>Description of features like live sports, craft beer, whisky selection</li></ul>



<h4 class="wp-block-heading"><strong>Previewing &amp; Testing</strong></h4>



<p>It is important that you take the time to preview and test the different pages of your website before they are published for the world to see. Remember the importance of making the best possible impression, reviewing and making changes to everything from the grammar to the visual layout as necessary. </p>



<p>Ensure that your website has the ideal visual quality and functions as expected on desktop computers, laptops, and handheld devices such as the smartphone. If there’s any doubt then ask for a second opinion.</p>



<p><em>Check these elements before your website goes live:</em></p>



<ul><li>Contact page details (easy to find and correct)</li><li>Page loading speeds (slow page loading annoys people)</li><li>Website links (no 404 error messages when clicked)</li><li>Legal terms and conditions</li><li>Security (remember to register for an <a href="https://blog.hubspot.com/marketing/what-is-ssl"><span style="text-decoration: underline;">SSL certificate</span></a>)</li></ul>



<h4 class="wp-block-heading"><strong>Keeping Your Website Updated</strong></h4>



<p>If you want to attract more web visitors than other pubs in your local area and ensure the best possible experiences then you must keep your website updated. This might involve making basic changes to your contact details or featured menus as and when required. Regular blogging is also recommended for the purpose of keeping your website fresh and achieving top Google search page rankings. </p>



<p>You could share reviews of your finest beverages, customer stories, and details of upcoming events for the purpose of attracting more people to your pub. You can also raise your pub profile and keep your customers involved via popular social media channels such as Facebook and Twitter.&nbsp;</p>



<p><em>Here are some </em><a href="https://99social.co.uk/social-media-tips-for-bars/"><em><span style="text-decoration: underline;">social media tips</span></em></a><em> for bar owners:</em></p>



<ul><li>Snap pics of dishes</li><li>Talk about drinks</li><li>Shout about events</li><li>Get people involved</li><li>Add a personal touch.</li></ul>



<p>Additional social media recommendations can be found on the <a href="https://cask-marque.co.uk/promote-your-beer-and-pub-on-social-media/"><span style="text-decoration: underline;">Casque Marque</span></a> website.</p>



<hr class="wp-block-separator"/>



<p>Need some more inspiration on how to get your Guest WiFi up and running in your Pub? </p>



<p>Have a read here <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/"><span style="text-decoration: underline;">https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/</span></a></p>



<p>Or why not give our Guest WiFi solution a try in your Pub? </p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>


Easy Steps To Make A Great Website For Your Pub

New Feature – Loyalty By Stampede

<p>We’re working hard towards January&#8217;s Beta release of Connect 3.0. What does this mean to you? It means you can register to be one of the first testers!</p>
<p></p>
<p>So what&#8217;s coming up in Version 3.0? Man &#8211; you are just full of questions today, aren&#8217;t you? No worries. Happy to let you know what&#8217;s coming up.  Just take a look at some of the goodies we&#8217;ve packed into version 3.0:</p>
<h3>Version 3.0 Changelog</h3>
<ul>
<li>Connect Account Login via Google</li>
<li>Simplified interface</li>
<li>Zapier Integration &#8211; New zap &#8216;Unvalidated Registration&#8217;</li>
<li>UniFi Integration &#8211; Enter details once, stay in sync forever
<ul>
<li>Email validation timeouts now work on UniFi</li>
</ul>
</li>
<li>Meraki Integration &#8211; Simple integration with the Cisco Meraki platform</li>
<li>PayPal Integration &#8211; Enter details once, rather than site by site basis</li>
<li>Notification Center &#8211; e.g. email alerts for invoices, insight reports and much more!</li>
<li>Advanced device management of user payments/devices</li>
<li>Marketing
<ul>
<li>Setup wizard</li>
<li>Templates</li>
<li>New &#8220;Not seen in Audience&#8221; segment</li>
</ul>
</li>
</ul>
<h3>Beyond</h3>
<p>After Beta moves to Golden Master Release; there will be more big changes coming up, including the refactoring of the way we offer content filtering and major under-the-hood changes which should make some of the other features you’ve been requesting at our <a class="" href="https://feature-vote.stampede.ai/" target="_blank" rel="noopener noreferrer">Feature Vote</a> easier to implement (dual daily schedules for example).</p>
<h3>Want to Try the Next Generation?</h3>
<p>You can register to become part of our Beta testing programe and try out new Connect 3.0, with all its new features, by simply sending us a request through the button below:</p>
<p>{{cta(&#8217;16b1f36f-18b6-4053-8d18-8acaf0bece0f&#8217;,&#8217;justifycenter&#8217;)}}</p>
<p><strong>NOTE</strong>: Connect 3.0 has undergone our normal stringent internal testing. However, as it is in Beta, some bugs may still be present. If you come across any, please report them <a class="" href="mailto:beta@stampede.ai?subject=Beta%20Bug" target="_blank" rel="noopener noreferrer">here</a>.</p>
<p>Releasing an update of this magnitude as a Beta is a first for us&#8230; and we&#8217;ll keep doing this going forward as we can get feedback from you  and implement incremental changes quicker.</p>
<p>Connect 3.0 will be in Beta for approximately one month in order to ensure all bugs have been ironed out. It will then be rolled out to all customers.<span style="background-color: transparent;"> </span></p>

ANNOUNCING Connect 3.0 Beta

Analytics


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<h3 class="wp-block-heading">Over 250,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£18,000 ROI per Marketing Email</h3>



<p>A time-saving and intelligent marketing tool.</p>
</div></div>
</div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">95% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2.png" alt="case study SMS return icon" class="wp-image-21411 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£125,000 SMS Marketing ROI</h3>



<p>Bringing more customers back more often.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Recently ranked <strong>46th in the Sunday Times 100 Fastest Private Growing Companie</strong>s, Lane7 are dominating their area of the hospitality industry. They currently operate 16 entertainment bars and venues across the UK with a continuous to open in the near future. </p>



<p>From bowling to table tennis, arcade games, beer pong, darts and classic American pool tables their bars make for seriously memorable nights out. There are also plans to expand on the existing concept with new activities such as mini-golf.</p>



<p>During the first lockdown, the team at Lane7 used the downtime to upgrade their systems and processes to help accelerate their future growth.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-Ipng.png"><img decoding="async" loading="lazy" width="474" height="570" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-Ipng.png" alt="" class="wp-image-22647" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-Ipng.png 474w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-Ipng-249x300.png 249w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-Ipng-150x180.png 150w" sizes="(max-width: 474px) 100vw, 474px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II.png"><img decoding="async" loading="lazy" width="625" height="497" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II.png" alt="" class="wp-image-22646" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II.png 625w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II-300x239.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II-150x119.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II-592x471.png 592w" sizes="(max-width: 625px) 100vw, 625px" /></a></figure>
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<h2 class="wp-block-heading">Growing With Stampede</h2>



<p>Lane7 venues utilise Stampede’s <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> and captive portal to grow their contact database. By delivering a <strong>94.8% opt-in rate</strong>, their database has grown by several thousand swiftly and safely even with limitations on opening during 2020.</p>



<p>Before using Stampede their online booking system was the main source of collecting customer contact details. Most bookings at Lane7 are for multiple guests, but they were only able to take the bookers’ contacts details.</p>



<p>Now they can gather the details and contact nearly all customers thanks to Stampede’s guest WiFi solution.&nbsp;</p>



<p>With a larger contact database, Lane7 can gather more customer feedback, as well as launch bigger marketing campaigns to generate repeat bookings via email and SMS. Their first SMS campaign sent through Stampede saw a <strong>17% return-to-venue rate.</strong></p>



<p>Additional feedback contributes to their growth by enhancing their online reputation and organic conversions as a result. As word-of-mouth spreads digitally, they generate additional demand and bookings. More feedback helps them spot areas to improve quickly.</p>



<p>A final bonus of having a larger contact database is ensuring they get the maximum value from their reviews system, Feed-It-Back.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p></blockquote></figure>



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<p>&#8220;The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!&#8221;</p>
<cite><strong><strong>Emma Luke-Ward</strong>&nbsp;–</strong> Digital Marketing Manager, Lane7 Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-why-stampede">Why Stampede</h2>



<p>“On top of the extra data capture, the ease of use also drew us to Stampede,” says Emma, Head of Sales and Marketing. “The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!”</p>



<p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p>



<p>“We’re also looking forward to the future prospects of working with Stampede. It’s a product that will continue to improve with new features and we are really excited to have technology like that in place at Lane7”</p>



<p>Implementing a high-performance set of technologies has enabled Lane7 to grow quickly, with data-driven insight and marketing &#8211; regardless of the complications 2020 brought to hospitality.&nbsp;</p>



<p>They can reliably look at expanding their number of venues, knowing the technology in place will ensure success at every new site.</p>



<p>We’re looking forward to being part of Lane7’s journey and wish them all the best with their new openings.</p>
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Lane7 Group

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



<p>Growing their database with automated data capture.<br><br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 1,500 reviews</h3>



<p>Automated requests for more and better reviews.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



<p>All reviews gathered in one place for more detailed analysis.<br></p>
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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<p>Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.</p>



<p>Montpeliers Group uses <a href="https://stampede.ai/get-reviews/"><strong>Stampede Reviews</strong></a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img decoding="async" loading="lazy" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="(max-width: 807px) 100vw, 807px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;</strong></p><cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Montpeliers Group" width="500" height="281" src="https://www.youtube.com/embed/pe4zQh9z5vA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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Montpeliers Group

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>



<p>Hello! Heres a quick round up of some our latest developments</p>



<p>✉️  Email speeds improved by 100% for large bulk campaigns<br>🎯  New integration with Loke<br>🚀  Wifi settings redesigned from the ground up</p>



<p>Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥</p>



<p>In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;</p>



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe>
</div></figure>



<p>And with that, onto to next month! We have a lot of exciting new features planned  so look out for the next feature drop ✌️</p>


Octobers biggest feature drop 🎃


<p>As a <strong>restaurant operator</strong>, you’re dealing with many moving parts. From customer service to marketing strategy and staffing. How do you make sure that all of this complexity is managed effectively, especially during busy periods?&nbsp;</p>



<p>You may benefit from incorporating <strong>AI tools into your everyday operations</strong> as they can help streamline processes, manage supply and demand more efficiently, and perform analysis for data-driven decisions. All whilst freeing up precious time to focus on other parts of the business.</p>



<p>Learn more about 3 AI tools specifically designed for restaurants that could boost your bottom line.&nbsp;</p>



<h2 class="wp-block-heading" id="h-1-ai-powered-table-booking-platform"><strong>1. AI-powered table booking platform</strong></h2>



<p>With the advent of <strong><a href="https://stampede.ai/get-bookings"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">table booking systems powered by AI</mark></a></strong>, managing reservations has become a much simpler process for restaurants.&nbsp;</p>



<p>For example, with the help of AI, <strong>smart table allocation</strong> is now possible. The algorithm reviews and suggests ways to optimise seating. Also taking any customer preferences into account. This way, operators make optimum use of their venue and resources and customers are happy.</p>



<p>AI tools can also highlight<strong> instant upsell opportunities</strong> for restaurant operators based on historic customer interactions and preferences. The data is pulled from your order and pay system. Using this information staff can make personalised recommendations that boost customer satisfaction.</p>



<p>A common issue for restaurants is <a href="https://stampede.ai/blog/10-quick-ways-to-prevent-lost-revenue-from-no-shows"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">no-shows</mark></strong></a>. AI can help predict and tag customers that might be at risk of cancelling or not showing up. It can also use this input to trigger automated booking reminders to be sent out to avoid those.</p>



<h2 class="wp-block-heading" id="h-2-ai-food-ordering"><strong>2. AI food ordering</strong></h2>



<p><strong>AI food ordering</strong> has quickly become a popular solution for restaurants to help avoid long waiting times and overcome staff shortages.&nbsp;</p>



<p>With the use of <strong>self-serve kiosks or mobile apps</strong>, customers can quickly and easily order their meals without having to interact with staff members. An ordering app also allows customers to place their order in advance and have it ready and prepared upon arrival.&nbsp;</p>



<p>In addition, there is a new trend: <a href="https://voicebot.ai/2021/10/13/wendys-signs-with-google-cloud-to-bring-ai-and-voice-recognition-to-restaurant-chain/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">AI voice ordering</mark></strong></a>. Some known restaurant chains have implemented this already to speed up their processes. Customers can order their food conveniently through voice commands.</p>



<p>To make the whole process even more personalised those tools can remember <strong>previous orders and preferences </strong>and can suggest them to the customer straight away.</p>



<h2 class="wp-block-heading" id="h-3-inventory-and-resource-management"><strong>3. Inventory and resource management</strong></h2>



<p>Nailing inventory and resource management can be tricky but is a crucial aspect of any successful restaurant. This part has become much easier with AI tools to hand.</p>



<p>AI <strong>predicts in real-time what customers might order</strong> based on historic data and determine which products might be in high demand. This data can be further enriched with market and seasonal trends.</p>



<p>This way <strong>sales forecasting and supply purchasing </strong>become much more accurate. What’s more, it helps to prevent overstock and high amounts of food waste. So, restaurants can <strong>cut unnecessary costs </strong>from poor inventory management.</p>



<p>With the help of AI tools, restaurants can also use data insights to identify top-selling products, popular order combinations as well as slow burners. Restaurant operators can use this information when they design a new menu.&nbsp;</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>Restaurants will find that by adding AI tools to their tech stack they gain better control of their daily operations, streamline processes and improve finances.</p>



<p>There are some AI-powered tools restaurant operators should definitely consider, such as smart <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">table booking platforms</mark></strong></a> and food ordering apps or self-serve kiosks. They not only support staff but also provide customers with a more personalised experience and thus drive their loyalty.</p>



<p>In addition, data insights, customer behaviours and market trends are used to make informed sales predictions. AI can therefore improve inventory and resource management and help businesses to save costs.&nbsp;</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>


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