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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

Without question, one of the most frustrating things in running a hotel is the tendency of guests to reserve a room but then cancel at the last minute. Or just fail to turn up altogether. It’s not just the annoyance factor, though; last-minute cancellations or no-shows have a real impact on the profitability of your hotel. How do you manage to reduce no-shows and cancellations in your hotel?







Independent hotels may suffer from this inconvenience more than most, due to a tendency (whether real or perceived) to have more lenient policies than multi-site corporations. While there is no solution that could promise to reduce these incidents to zero (we’re dealing with humans, after all!). There are a few simple methods you can use to greatly reduce both the likelihood and the impact of cancellations you suffer from this year. Ready to find out more? Let’s dive in!



<h4 class="wp-block-heading">Method #1: Have a Fair, but Clear Cancellation Policy</h4>



As we touched on in the introduction, the key reason that independent hotels may suffer from an above-average number of no-shows or cancellations is the relative <a href="https://www.hotelminder.com/8-tips-to-reduce-last-minute-hotel-cancellations-and-no-shows">lack of a clear policy</a>. Even more patchy enforcement of the policy.&nbsp;



Review your policy now. See how it compares to those of your competitors. You can usually find these quite easily by browsing to the “terms and conditions” section of their website. Your cancellation policy needs to strike a balance of fairness for both you and the guest. All kinds of things can happen to disrupt the plans of a traveller, after all, so it’s only fair to them to allow them to cancel. 



The more notice they give, the less the impact on your hotel. So make sure your policy reflects this crucial fact. Many hotels allow free-of-charge cancellations provided there is at least 48 hours notice. Giving you some time to make the reservation available to another customer.&nbsp;



It may also be wise to consider a more stringent policy for particularly over-subscribed times of the year. For example over Christmas, or when a large event regularly takes place in your area. Again, make sure that this policy is easy to understand. All your staff have to know exactly what the special policy is and what dates it applies to. Finally that it compares favourably to the cancellation policies by your competitors for the same timeframe.&nbsp;



<h4 class="wp-block-heading">Method #2: Make Sure your Cancellation Policy is Published and Enforced!</h4>



This may seem obvious, but it’s amazing how many hotels have their cancellation policy buried away where customers will only have their attention drawn to it once it’s already too late.&nbsp;



Anyone that makes a reservation, whether online, via phone, or any other method, needs to be provided with a copy of your cancellation policy so they can’t claim ignorance of it later! Ideally, they should confirm their acceptance of the policy when they make the booking. At the very least their booking confirmation should include a clear reference to it. Even if it’s just a short summary with a link to the full policy on your website.&nbsp;



Make sure all staff are trained to refer to the policy and enforce it, politely explaining the costs involved if doing so causes push-back from the customer. If you decide to allow discretion in the enforcement of the policy, you should make it very clear who is allowed to exercise this discretion. Give examples of circumstances that might allow them to do so &#8211; for example, extreme weather conditions.&nbsp;



Finally, any <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotions</a> that you run, whether via email marketing or other advertising, should also include a clear reference to your cancellation policy. Best to cover all the bases!



<h4 class="wp-block-heading">Method #3: Encourage Guests to Communicate Changes to You&nbsp;</h4>



You should allow customers plenty of options to communicate any changes of their plans to you. Providing them with the option to submit a cancellation or re-schedule of their stay via email or live chat on your website will result in a reduction of no-show occurrences.&nbsp;



Some customers are just too embarrassed or shy to pick up the phone and have to explain to someone exactly why their plans have had to change! Give them as many options as possible to get in touch. Emphasise that you’re keen to hear from them and that you understand plans sometimes have to change at the last minute.&nbsp;



For example, if your policy states that cancellations with less than 24 hours notice have to be paid at the full rate. You could send a reminder email or text 36 hours before the reservation starts. Telling them that you are looking forward to seeing them and including all the ways they can let you know if their plans have had to change for any reason. Many <a href="https://www.hospitalitynet.org/opinion/4088497.html">hotel reservation systems</a> can be configured to send such reminders automatically. Though provided all the <a href="https://stampede.ai/blog/how-to-legally-and-safely-collect-and-use-customer-data-in-the-hotel-industry/">necessary information is captured</a> when the reservation is made initially.&nbsp;



Further reading: DIRECT BOOKING



Clear and consistent communication removes the worry of the unknown!&nbsp;



<h4 class="wp-block-heading">Method #4: Re-market Rooms that Become Available due to Cancellations</h4>



As we’ve covered, cancellations are a fact of life &#8211; you’ll never be able to avoid them altogether. Where many independent hotels are missing a trick is in taking advantage of the opportunity created by a cancellation. Use it to make an extra special offer available on the now vacant room.&nbsp;



A room cancellation, especially for one of your premium suites or stay options, give you a valid justification for letting someone else upgrade to. Even more book that room for a lower-than-usual cost. You will reap the rewards of a delighted guest (who will be more likely to tell others and share pictures of the room on their social media). In addition, you’ll recoup some of the monetary loss that the cancellation has caused.&nbsp;



You can advertise the cancelled room in various places. Your reception/bar, on the boards outside your property and of course on social media. Don’t forget your own database of customers, too. <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">Email and text (SMS) marketing </a>are a powerful way to drive more traffic to your website and ultimately secure more bookings.&nbsp;



Further reading: <a href="https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/">https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/</a>



<h4 class="wp-block-heading">In Conclusion&nbsp;</h4>



We hope these methods for managing this frustrating aspect of running a hotel have given you plenty to think about and implement in your establishment. 



Do you want to find out more about how our solution could help you stay in touch with your guests? Get in touch!



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Reduce No-Shows and Cancellations in Your Hotel

“Yelp gave it 4.5 stars, but Sarah said the soup was bland, but John raves about the atmosphere…” We are living in an era where the age of information has made decision-making processes just a tad more complex. Back in the day, patrons would trust newspaper reviews to guide them to the most elite and fascinating restaurants. Today, there are a bunch more factors that come into play.&nbsp;But how do customers actually choose their next restaurant to go for?







We know that getting customers through the door is half the battle of running a thriving restaurant business. So, we decided to do some deep research into how today’s restaurant-goers choose the places they dine at.&nbsp;



Below we have listed the factors that our current generations base many of their dining decisions on.



<h4 class="wp-block-heading" id="h-quality-and-innovation-of-food">Quality and Innovation of Food</h4>



According to a census run by <a href="https://www.touchbistro.com/blog/how-diners-choose-restaurants/">TouchBistro</a>, 70% of the participants agreed that they would re-visit a restaurant that made great food even if the customer service was bad.



Now, this is certainly no excuse to let good customer care fall to the wayside. But if you focus on creating quality meals that come with a touch of “je ne sais quoi”, then you are likely to retain a loyal customer base who appreciates your attention to detail.&nbsp;



You will also find that many diners are becoming a little picky with what they eat and they tend to be on the hunt for innovative meals that they can’t make at home – so, why not oblige them?



<h4 class="wp-block-heading" id="h-google-search-rankings-and-google-maps">Google Search Rankings and Google Maps</h4>



These days, hardly any serious foodie will make a “what’s for dinner” decision without checking for Google’s suggestions first. This means that you need to take your online presence quite seriously. Treat your website to a professional SEO campaign so that you can boost your rankings and land on the very first pages of search engines. If you’re on that first page, then audiences will automatically assume you have something good to offer.&nbsp;



And, if you are not already on Google maps, get yourself there! Log in to your Google account and follow the steps and get yourself listed. If you are already listed, make sure all the information included in your “tag” is correct.&nbsp;



Restaurant goers, like all consumers, feed off of convenience (no pun intended), and if they can see that your establishment is listed nearby, then apart from discovering that you actually exist – they’ll also visit you because of your nearby location.&nbsp;



<h4 class="wp-block-heading" id="h-recommendations-from-friends">Recommendations from Friends</h4>



Despite our dependence on technology for guidance, as humans, we still depend on word-of-mouth reviews. These reviews are taken seriously when they come from someone who we trust, such as friends and family.&nbsp;



So, keep your patrons happy and they will spread the word!&nbsp;



<h4 class="wp-block-heading" id="h-online-reviews">Online Reviews</h4>



Current restaurant-goers turn to <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reviews </a>when choosing a new restaurant to visit. In fact, Google and social media reviews have become the most trusted source for those seeking advice on which restaurant to choose from.



Did you know that <a href="https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#4a1232711928">88% of consumers trust online reviews</a> as much as a personal recommendation?



One negative review can instantly persuade a potential customer to move on to the next restaurant listed in their search. This makes customer service more important than ever before and social media engagement is key. &nbsp;



<h4 class="wp-block-heading" id="h-discounts-and-promotions">Discounts and Promotions</h4>



Throughout the decades, diners have always supported restaurants that offer <a href="https://stampede.ai/blog/how-to-use-pricing-and-promotions-to-make-customers-happy/">continuous discounts and promotions</a>. This trend still stands and loyalty reward programmes have proven to be an important element of any successful business.&nbsp;



We all live in a world where we need to try and save a dime or two where we can!



<h4 class="wp-block-heading" id="h-lively-entertainment">Lively Entertainment</h4>



A lively atmosphere with a touch of entertainment has the potential to draw in the crowds on even the dreariest of days. Live and local bands will attract fans and a cosy and serene atmosphere will appeal to couples who are looking for an intimate night out.&nbsp;



Whilst most patrons will dine out for the food, many choose a restaurant that will give them a great dining experience with entertainment to boot.&nbsp;



<h4 class="wp-block-heading" id="h-technology">Technology</h4>



From providing consumers with access to a <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">free WiFi connection</a> to treating them to digital menus that make ordering a fun experience, technology is certainly something that appeals to modern-day patrons. 



According to a <a href="https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics">recent survey</a>, the most important tech features are table bookings and access to free WiFi. Plus, 73% of customers think that restaurant tech can really improve their guest experience.



<h4 class="wp-block-heading" id="h-eco-friendly-dining">Eco-friendly Dining</h4>



We are entering a time where consumers are starting to make more conscious purchases. This means that they are thinking about the earth just as much as they are thinking about their palates.&nbsp;



Many diners are opting to eat at establishments that have eco-friendly practices. From serving vegan-friendly meals to ditching single-use plastics, a restaurant that’s eco-conscious is likely to get more support from the eco-friendly crowds.&nbsp;



<h4 class="wp-block-heading" id="h-social-media-engagement">Social Media Engagement</h4>



With more than 200 million posts tagged #food and 23 million with #drinks, we can confidently say that social media is the number one spot for restaurant businesses to be. Patrons use social media platforms to look for new places to go to and you want to make sure that you are going to be right in their line of vision.&nbsp;



Restaurants that put effort into their social media presence and continue to engage with their audiences are more likely to hold on to loyal customers whilst encouraging (and intriguing) new audiences to visit their joint.&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



You are now best prepared to become your customers&#8217; first choice restaurant. Want some more?



With our unique take on reaching out to audiences, we can connect you to new customers while you <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">retain a loyal support base</a>.

How Customers Choose a Restaurant

Digital word of mouth is the act of people mentioning your business online. This could be through social media posts, blog posts, videos or even good old forums. 







Over <a href="https://www.statista.com/statistics/617136/digital-population-worldwide/">4.3 billion people</a> currently use the internet, a figure that is increasing year on year. If your business is yet to grasp its online presence, that’s a lot of potential custom you’re missing out on. After all, having people mention your business online is what drives sales, not to mention brand loyalty. 



The goal is to get people talking about your business (in a good light of course!). If people like what they see enough to share it with their peers, this in itself is a marketing strategy that can go on 24/7, even when your business is closed. It’s all about chasing those likes, follows, tags and shares. 



If you are looking to improve your business&#8217;s digital word of mouth, here’s a general overview as well as our top tips for success. 



<h4 class="wp-block-heading" id="h-what-is-digital-word-of-mouth">What Is Digital Word of Mouth?</h4>



Back in the old days, word of mouth (WOM) would have consisted of someone discussing your product or business while in the supermarket, or even down the pub. These days, while having people physically speak about your product can still boost sales, for the most part, <a href="https://www.thebalancesmb.com/how-to-increase-your-social-media-following-1794618">it’s moved into digital streams</a>.



Think about it logically. If you mention a product or service to a friend, without digital intervention you can’t pass them onto a location or even a website. However, if the same two people are discussing your business online, they can instantaneously drop each other a link or username to find you and even book with you.



Digital word of mouth is that constant flurry of people tagging their friends in your post, or sharing your page through instant messaging platforms. It’s people writing about you in their blog posts or talking about their experience with your business through their YouTube channel. Any online platform that can be used to mention or link to your business is considered digital word of mouth.



<h4 class="wp-block-heading" id="h-building-a-buzz-online">Building A Buzz Online</h4>



We are now spending more than <a href="https://techjury.net/blog/time-spent-on-social-media/#gref">2 hours and 30 minutes online</a>. For some of us, that’s actually longer than we spend at work! Digital word of mouth is about getting in among the action, targeting potential online customers as well as your current ones. 



It’s not enough to just have <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media accounts</a> for your business. They need to be utilised effectively to build a reach. The goal is to have as many people visit your page as possible, interacting with what you do to the point where they end up spending money with you.



Say you run a competition on your Facebook page, and ask people to follow your page, share the post and tag a friend to enter. Every time someone completes each of these actions, your organic reach is going through the roof.



It’s easy to overcomplicate things because <a href="https://www.jeffbullas.com/the-worlds-20-most-popular-facebook-pages/">we see competitor pages with millions of followers</a> and want to emulate their success. In truth, it all comes down to creating great content that people truly want to share, as well as listening to what works versus what falls flat with your audience. 



<h4 class="wp-block-heading" id="h-the-top-platforms">The Top Platforms</h4>



Any positive mention of your business online will increase your digital word of mouth. However, it’s always a good idea <a href="https://buffer.com/library/social-media-sites">to brush up on the newest social media platforms</a> to see where your core audience could lie in the digital stakes. 



It goes without saying that Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn are some of the top social media platforms that have reigned supreme for many years now. That doesn’t mean to say it’s not worth exploring new platforms (<a href="https://techcrunch.com/2019/01/29/its-time-to-pay-serious-attention-to-tiktok/">such as Tik Tok</a>) if it could be relevant to the demographic you are looking to reach.



To increase your digital word of mouth more effectively, you need to make it easy for people to do so. This means having visible social sharing buttons on your website or any other digital marketing you put out. If people are unable to share content or they are taken to broken links, your digital word of mouth will be severely limited. 



<h4 class="wp-block-heading" id="h-measuring-the-analytics">Measuring The Analytics</h4>



To really gauge how well your digital word of mouth strategy is working, it’s time to study analytics. For example, go into your Facebook business page and look at the insights. How much reach has your brand had this week? Other tools such as Sprout are great for measuring mentions and reach too. 



At the start of each week (or daily if you’re a large organisation) you should compile these stats into a spreadsheet, to compare this week to last. This is a great way to pick up any dips and act on them, so you can ensure your marketing strategy is always on an upward trajectory. 



It’s important to understand <a href="https://neilpatel.com/blog/13-secrets-thatll-boost-your-facebook-organic-reach/">the difference between organic and paid reach</a>. Ideally, you’d want a healthy mix of the two as if people are talking about your company without having to pay for the privilege, you know your marketing strategy is truly working. 



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



It can be difficult to wrap your head around digital word of mouth, so the key thing to remember is its people mentioning your business online, which then leads to greater reach and ultimately sales. 



Digital word of mouth is a fantastic tool, but it can go sour when <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">negative reviews</a> are left on your business page. Sometimes, it might even be the case they aren’t even genuine customers! Stressful, right? At Stampede, <a href="https://stampede.ai/reviews/?referrer=stampede.ai#main">we provide innovative software solutions</a> to take control of your social media reviews, giving you peace of mind.



<a href="https://signup.stampede.ai/">Sign up for a free trial today</a>, and we’ll provide you with a personalised portal that will allow your business to get more customers and returns for less effort. Sounds like a plan to us!&nbsp;



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<hr class="wp-block-separator has-css-opacity"/>

The Importance of Digital Word Of Mouth

Empowering Brands to Harness User-Generated Content



In the age of social media and digital connectivity, user-generated content (UGC) has emerged as a powerful tool that is reshaping marketing strategies. UGC tools are designed to help brands effectively curate, manage, and leverage user-generated content. These tools provide a range of functionalities, such as content discovery, moderation, rights management, and analytics. By using <a href="https://www.ttagz.co.uk/">UGC tools</a>, brands can easily identify and collect relevant UGC related to their products or services. 



They can also engage with their audience, encourage content creation, and amplify the reach of UGC through various channels. With the help of UGC tools, brands can streamline their UGC strategies and make the most out of the content generated by their users.



Customising UGC Experiences for Brands



UGC software takes the concept of UGC tools a step further by offering more advanced features and customisation options. This software allows brands to integrate UGC into their websites, apps, or other digital platforms seamlessly. They provide templates and design tools that enable businesses to create visually appealing UGC displays that align with their branding.



<a href="https://www.ttagz.co.uk/">UGC software</a> also often includes sophisticated moderation algorithms and AI-powered filters to ensure that only relevant and appropriate content is displayed. By leveraging UGC software, brands can create immersive user experiences and drive higher levels of engagement with their audience.



Centralised Hubs for Discovering and Showcasing UGC



In addition to UGC tools and software, user-generated content platforms have emerged as centralised hubs where brands can discover, curate, and showcase UGC from various sources. These platforms aggregate UGC from social media platforms, review sites, and other online channels, allowing brands to easily find and display relevant UGC. <a href="https://www.ttagz.co.uk/">UGC platforms</a> often provide built-in moderation and rights management features, ensuring that brands can maintain control over the content they use. 



By leveraging UGC platforms, brands can tap into a vast pool of authentic content created by their customers and build stronger connections with their target audience.



The Impact of UGC on Marketing Strategies



The rise of UGC has had a profound impact on marketing strategies. Traditionally, brands relied heavily on their own content creation efforts to convey their messages and promote their products. However, with the UGC revolution, consumers have become brand ambassadors, sharing their experiences and opinions organically. This shift has created a sense of authenticity and trust that is difficult to achieve through traditional marketing methods.



UGC allows brands to harness the power of social proof. When potential customers see UGC showcasing positive experiences, they are more likely to trust the brand and make a purchase. According to studies, <a href="https://www.businesswire.com/news/home/20190220005302/en/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver">UGC is trusted by 92% of consumers</a>, making it a highly influential factor in purchasing decisions. By incorporating UGC into their marketing strategies, brands can tap into this trust and leverage it to drive conversions and build brand loyalty.



UGC also enables brands to foster a sense of community and engage with their audience on a deeper level. By encouraging users to create and share content, brands can create a two-way conversation, fostering a sense of belonging and co-creation. This not only strengthens the relationship between the brand and its customers but also generates valuable insights and feedback for product improvement.



Conclusion



In conclusion, user-generated content is reshaping marketing strategies and revolutionising the way brands connect with their audience. UGC tools, UGC software, and UGC platforms are essential resources that enable brands to harness the power of UGC effectively. By embracing UGC, brands can leverage social proof, build trust, and foster a sense of community. The UGC revolution is here, and brands that adapt to this shift will have a competitive edge in the ever-evolving digital landscape.

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

The need for fast and reliable guest WiFi at public venues is becoming as common as running water and electricity. Some achieve this better than others and often the reason for a negative experience is not the software being used or the method of delivery but the hardware behind it.
When we were tasked with delivering a guest WiFi solution to <a href="https://www.royalhighlandcentre.co.uk/">The Royal Highland Centre</a> in Edinburgh, I was happy to learn that <a href="https://whysettle.co.uk/">WhySettle</a> out our IT partners for this install had already fitted out the venue fully with Ubiquiti UniFi hardware all managed using an externally hosted cloud controller. The network consists of 103 access points and has a range of indoor and outdoor spaces with over 18’000 square metres of exhibition space.
<img loading="lazy" decoding="async" class="alignnone wp-image-10886 size-full" src="https://stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg" alt="" width="2724" height="2650" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg 2048w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-300x292.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1024x996.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-768x747.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1536x1494.jpg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1200x1167.jpg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-150x146.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1920x1868.jpg 1920w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-16x16.jpg 16w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-592x576.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-62x60.jpg 62w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-93x90.jpg 93w" sizes="auto, (max-width: 2724px) 100vw, 2724px" />
The Royal Highland Centre hosts over 250 events annually and welcomes over a million visitors each year so, the guest network has to be top notch. Stampede provides a seamless login experience pointing guests to a captive portal allowing the venue to collect any data on guests that they wish. The RHS decided to collect email and postcode information; from this, we are constantly updating a large mailing list and user origin map.
Some say that data is the new oil but data without the proper software and utilisation is about as valuable as oil would be if engines were never invented. Stampede can integrate directly with the vast majority of marketing automation tools such as MailChimp, ConstantContact and Dotmailer. All opt-ins and verification happens right within our system meaning that all information captured is fully compliant with GDPR and verified to be accurate by the user themselves. 
So far, we have collected fully complaint and verified information of around 15’000 people at The Royal Highland Centre all underpinned by a solid UniFi guest network.
Interested in deploying a Stampede network in your venue? <a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Find out more</a>.

Providing Guest WiFi to the Royal Highland Centre

Stampede&#8217;s Meta Audience Connect is a new addition to our Marketing &amp; CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.



<h3 class="wp-block-heading" id="h-how-does-meta-audience-connect-work">How does Meta Audience Connect work?</h3>



Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments.&nbsp;



For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.



But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.



<h3 class="wp-block-heading" id="h-what-are-the-benefits-of-using-meta-audience-connect">What are the benefits of using Meta Audience Connect?</h3>



Meta Audience Connect offers a host of benefits for hospitality marketers, including:



On-point Targeting: By leveraging Stampede&#8217;s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.



Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue.&nbsp;



It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.



Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.



Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don&#8217;t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.



<h3 class="wp-block-heading" id="h-how-to-get-started-with-meta-audience-connect">How to Get Started with Meta Audience Connect</h3>



To start using Meta Audience Connect, you will need to have a Stampede Marketing &amp; CRM subscription and a Meta Business Manager account with admin access.



Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.



Stampede&#8217;s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul class="wp-block-list">
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol class="wp-block-list">
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

A Quick Guide On First-Party Data Strategy For Hotels

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

It’s hard to avoid the news headlines around the supply chain issues and the disruption they’re causing at the moment for the hospitality industry.&nbsp;There have been reports about staff travelling hundreds of miles across the country to ensure the stock is refilled, not to mention venues shutting temporarily as the undesirable alternative.&nbsp;



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-time-to-get-creative">Time to get creative</h4>



Sometimes, you can’t avoid running out of certain items. That’s when you have to put your creative hat on to come up with alternatives to combat supply shortages.&nbsp;



When it comes to communicating changes with your customers, rather than focusing on the negative side, i.e. sorry, we have run out of &#8230;, try and turn it into something exciting and new.&nbsp;



Instead of customers not being able to enjoy their all-time favourites, they now have the (limited) chance to try something different.



<h4 class="wp-block-heading">3 ideas to tackle the supply shortage</h4>



Here’s some ideas to get you started.



<h4 class="wp-block-heading">1. Shop locally</h4>



This is the time to look beyond mass-produced supplies. Search for small producers around your place and start shopping more locally. Apart from supporting locals, this might inspire you for new menu ideas.&nbsp;



Besides, this also allows your customers to try out locally produced food and drinks they might not have come across before, such as beer from microbreweries. It also provides some great content for collaborative social media activity, which by its very nature helps spread your brand further.



<h4 class="wp-block-heading">2. Promote less popular meals</h4>



Start off with what you still have available. Push hard on promotions for your less popular meals and create enticing offers around them, or create limited time, alternate versions of them.



Either way, it’s all about putting a new spin or focus on an overlooked item. Think about how beer brands like Brewdog expand their product line by doing <a href="https://twitter.com/BrewDog/status/1415272621957079041" target="_blank" rel="noreferrer noopener">slightly different versions</a> of certain beers.&nbsp;



Sell them as a daily special with limited availability. Throughout the day you might push this further by sharing a post on your socials: “Daily special selling out fast today. Only 2 left, come by to grab yours.”



<h4 class="wp-block-heading">3. Create new menu items</h4>



Apart from pushing sales on your less popular meals, you can also use the ingredients you’ve got available to create new menu items.&nbsp;



Get your customers involved at this stage. “What dishes would you like to have on our menu?” You could also turn it into a social media poll, featuring different possible dish ideas you have and make it interactive for customers.&nbsp;



Think about turning your new dishes into side sizes for your customers to taste a wider range of smaller portions. Or maybe there was an old-time favourite you’ve taken off the menu a while ago that could now have a comeback.



And why not let your customers have a say in your new creations afterwards? After all, your customers’ new favourites might become a fixed menu item.



With all that in mind, remember to keep your customers updated on a regular basis about what’s going on in your venue via your website, social media and email &amp; <a href="https://stampede.ai/how-it-works/marketing/#sms">SMS marketing</a>. This way you can prevent any disappointment when certain dishes are not available.&nbsp;



Want some help updating your customers via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

3 Alternative Ways to Handle Supply Shortages

One prominent trend in the hospitality industry is the rising&nbsp;<a rel="noreferrer noopener" href="https://mailchi.mp/exp101/good-morning-ring-an-old-friend-today?e=68c993fe11" target="_blank">customer demand for personalisation</a>. Personalisation is your key ingredient to creating a&nbsp;memorable customer experience. An experience that makes customers come back and spread the word about you.



<hr class="wp-block-separator"/>



 Simply put, personalisation is an easy and straightforward way to stand out, increase your sales and grow your business.&nbsp;



<h4 class="wp-block-heading" id="h-why-you-should-focus-more-on-personalisation">Why you should focus more on personalisation</h4>



<a rel="noreferrer noopener" href="https://www.revinate.com/blog/infographic-personalization-struggle-hotel-marketing/" target="_blank">62% of customers say they have recommended, chosen, or paid more for a brand that provides personalised service</a>.



It’s time to move away from the one-size-fits-all approach many businesses still rely on. Customers want to be understood as individuals and served according to their needs.



Data helps you to unlock the huge potential&nbsp;for a personalised experience. However, gathering data often raises concerns around security and the assumption that customers would not want to give their details away.



Despite that, recent studies have shown that&nbsp;<a rel="noreferrer noopener" href="https://www.fsrmagazine.com/expert-takes/diners-crave-personalized-experiences-are-you-delivering?fbclid=IwAR3vB4e9iY0arMVdccpQQjmj99MSe0_HZn087oYLY-7vbAyxKtEZ0kApFvA" target="_blank">84% of customers say they trust restaurants with their personal data if it translates to a better, more personalised experience</a>.&nbsp;



So, make sure to use the data and derive real value from it to create targeted and relevant offers.



<h4 class="wp-block-heading" id="how-to-grow-your-business-with-personalisation">How to grow your business with personalisation</h4>



Personalisation is not only about satisfying your customers&#8217; needs. There is more it can do to grow your businesses.



<h5 class="wp-block-heading" id="foster-customer-loyalty">Foster customer loyalty</h5>



Personalisation is the foundation of your relationship building. If you greet your customers by name whilst already preparing their favourite coffee it might not be a big deal for you. But will definitely be remembered by your customers. Think of how Starbucks is applying this principle by calling customers by their first name when their order is ready.



The same applies to keeping track of dietary requirements and food preferences to adjust your personalised menu recommendations accordingly.



<h5 class="wp-block-heading" id="increase-revenue">Increase revenue</h5>



In addition, remembering customer preferences based on past purchases gives you an easy&nbsp;opportunity to upsell. You know what they like, so why not proactively offer it to them when taking their order.&nbsp;



Also, email campaigns that include&nbsp;personalised offers and deals come with a much higher conversion rate (up to 6x). Start building customer mailing list segments based on transactional behaviour, interactions and demographics to better tailor your campaigns.



<h5 class="wp-block-heading" id="boost-word-of-mouth">Boost word of mouth</h5>



We all like to share special moments with others. So whenever you exceed your customers’ expectations chances are that they will recommend you, post about you and leave a positive review. This will, of course, bring in new customers.



<h5 class="wp-block-heading" id="improve-operational-efficiency">Improve operational efficiency</h5>



 If you know what customers want and like you can&nbsp;better predict trends. Give them more of what they like and take unpopular items off your menu. This will also help you towards better inventory management and further reduce costs.



 Watch out for <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/">Part II of this blog article</a>, about what is needed to create a personalised experience, including some inspiring ideas.



Need help sending out <a href="https://stampede.ai/how-it-works/">tailored email &amp; SMS campaigns</a>?&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

Drive Revenue And Loyalty With Personalisation [Part I]

In hospitality, it’s not just about serving great food or providing a comfortable stay – it’s about delivering personalised experiences that make each guest feel valued. To do this effectively, you need a deep understanding of their unique needs and preferences. Let’s explore how Stampede helps you gain these insights, empowering you to offer guests exactly what they’re looking for.



<h3 class="wp-block-heading" id="h-why-segmentation-matters">Why Segmentation Matters</h3>



Mass marketing is out. In today’s world, people expect to receive relevant, personalised messages. Segmentation allows you to target specific groups of customers based on factors like behaviour, location, and preferences. By doing this, you ensure that each message resonates with the right audience, increasing engagement and loyalty.



So why is this important for hospitality businesses? Simple: when you send the right offer to the right person, the chances of that guest returning or making a booking skyrocket.



In the Forbes article &#8220;<a href="https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/">50 Stats Showing the Power of Personalization</a>,&#8221; Blake Morgan shares compelling statistics that highlight the effectiveness of personalised marketing in boosting customer engagement and loyalty.



<h3 class="wp-block-heading" id="h-the-data-dilemma-offline-businesses">The Data Dilemma: Offline Businesses</h3>



One of the biggest challenges for offline businesses, like restaurants and hotels, is gathering useful and relevant data to segment their audience. How can you know your guests&#8217; preferences if you don’t interact with them online? This is where technology steps in.



Using a tool like Stampede Wi-Fi, you can collect guest data effortlessly. When guests first connect to your Wi-Fi, they fill out a quick form, providing valuable insights such as whether they are local or whether they like certain types of food. This data is a goldmine for building targeted marketing campaigns.



<h3 class="wp-block-heading" id="h-how-to-create-segments-for-your-business">How to Create Segments for Your Business</h3>



Here’s a simple approach to audience segmentation for hospitality businesses:



<h4 class="wp-block-heading" id="h-1-collect-data">1. Collect Data</h4>



Start by collecting information about your guests through Wi-Fi sign-ups or surveys. You can ask questions like:



<ul class="wp-block-list">
<li>Are you local?</li>



<li>Do you prefer spicy food?</li>



<li>Are you interested in special offers or events?</li>
</ul>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="563" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png" alt="Wi-Fi login example" class="wp-image-23627" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png 563w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-165x300.png 165w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-768x1397.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-150x273.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login.png 816w" sizes="auto, (max-width: 563px) 100vw, 563px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="639" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png" alt="Survey example on mobile" class="wp-image-23625" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png 639w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-187x300.png 187w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-768x1230.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-150x240.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey.png 954w" sizes="auto, (max-width: 639px) 100vw, 639px" /></figure>
</div>
</div>



<h4 class="wp-block-heading">2. Build Segments</h4>



Once you have the data, it’s time to create segments.&nbsp;



Use IF and AND conditions to refine your campaign targeting. In this example, we&#8217;re targeting guests who live nearby and enjoy spicy food. We selected &#8216;Custom Question equals Yes&#8217; (for those who answered &#8216;Are you local?&#8217;) and guests who liked a survey about spicy food.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="775" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png" alt="Segmentation in Stampede example" class="wp-image-23626" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png 775w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-227x300.png 227w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-768x1014.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-150x198.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation.png 942w" sizes="auto, (max-width: 775px) 100vw, 775px" /></figure>



<h4 class="wp-block-heading">3. Targeted Campaigns</h4>



With your segments in place, you can now create highly targeted campaigns. Want to promote a new spicy dish? Send an email to guests who previously said they liked spicy food. Got a special deal for locals? Make sure it’s only reaching people who live nearby.



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="610" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png" alt="email example" class="wp-image-23624" style="width:650px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png 610w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-179x300.png 179w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-768x1289.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-150x252.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email.png 858w" sizes="auto, (max-width: 610px) 100vw, 610px" /></figure>



<h3 class="wp-block-heading">Real-World Example: Segmenting for a Restaurant</h3>



Let’s say you run a restaurant and want to promote a new dish. Using your Stampede Wi-Fi data, you’ve segmented your audience into two groups:



<ul class="wp-block-list">
<li>Locals who like spicy food.</li>



<li>People who are NOT local to your area </li>
</ul>



For the locals, you send a targeted email promoting your new spicy menu item. You know they’re nearby and love spicy food, so this campaign is highly relevant to them.



For the non-locals, you could send an “Upcoming events” email with a discount on their next visit, encouraging them to return with multiple reasons to come back to the area



By tailoring your message to each group, you increase the chances of conversion, bringing more guests back to your venue.



<h3 class="wp-block-heading">The Tools to Make It Happen</h3>



Tools like Stampede make segmentation simple. Not only does it collect valuable guest data for you, but it also automates the process of creating and sending personalised campaigns. With everything in one place — from data capture and marketing tools to detailed reporting — you can easily manage your entire marketing strategy. This all-in-one solution allows you to track the performance of each campaign and see what resonates best with each segment, helping you optimise your efforts for greater success.&nbsp;



<h3 class="wp-block-heading">The Bottom Line</h3>



Segmentation and targeting aren’t just marketing buzzwords – it’s a practical, powerful strategy that can transform how you connect with your guests. By gathering data, creating meaningful segments, and targeting the right people with the right message, you’ll see better engagement, higher loyalty, and more repeat business.



In hospitality, every guest matters. Make sure they feel that by sending them marketing that speaks directly to their preferences.



Ready to start using segmentation for your hospitality business? Get in touch today to learn how I can help you make the most of your guest data with tools like Stampede.

How to Use Segmentation to Increase Guest Engagement in Hospitality

Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. 



<h3 class="wp-block-heading" id="h-the-why">The Why</h3>



Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to 75% of your guest traffic.



Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. 



If you are running a hotel it can also tell you which room a guest is staying in&#8230; 



So if 75% of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?



Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In 2021 I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. 



Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.



While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;



The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;



<h3 class="wp-block-heading" id="h-enter-apple">Enter Apple</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.



Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv">&#8220;How to modernize your captive network&#8221; </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a>



This solution is truly the hallmark of <a href="https://www.apple.com/">Apple</a>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?



Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.



<h3 class="wp-block-heading" id="h-the-implementation-problem">The Implementation Problem</h3>



The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.



The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.



And in true Apple fashion, it looks to be mandating this in a future release of iOS.



Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.



<h3 class="wp-block-heading" id="h-oh-snap">Oh, Snap!</h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



This month, we have launched a hardware line called Snap which solves this problem.



This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to Apple&#8217;s beautiful captive portal solution.



For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.



As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.



Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.



To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.



The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the best possible guest experience with no compromises and no cowboy funny business.



It is future-proofed and will end up being the central hub for all serious hospitality operators.



We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.

Snap Box – Stampede Network Application

Did you know that <a href="https://www.renderforest.com/blog/video-marketing-statistics">100 million hours of video</a> are watched every day on Facebook alone? It’s not just cat videos the internet are consuming either. Businesses across the globe are using video to communicate information about their products and services. So better start creating your first video for your restaurant marketing straight away.







In fact, you’ve probably seen everything from cleaning products to holiday resorts pop up on your own timeline. These videos are reaching millions of users, achieving sales every single day. The restaurant industry is no different. In fact, more restaurants are creating professional tailored content through video platforms than ever before.



 So, if you’re yet to get your restaurant on board with video marketing, now is the time to start! Here are our top tips to help you <a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/">understand video marketing</a> for your restaurant. It’s as simple as lights, camera, pasta. 



<h4 class="wp-block-heading">The Magic of Video</h4>



One of the reasons video works for <a href="https://www.storyboardgroup.com/blog/4-video-marketing-tips-for-brands-in-the-food-industry">marketing within the restaurant business</a> is because it’s so tangible. Think about your restaurant and how when you bring your dishes out there is huge anticipation. The food is expertly presented and looks delicious, the atmosphere is incredible. Humans are visual creatures so showing your audience this in video form makes it seem like we are experiencing it for ourselves. 



Compare this to simply writing a post on Facebook saying you make the best roast dinners in town versus actually showing people it. Steam rising from the plate and all. Or, cutting into a delicious dessert and showing people layers of sponge with custard cascading down it. All of that would be simply impossible to communicate with text alone, and even photography doesn’t do it the same justice.



<h4 class="wp-block-heading">Make It Worth Their Watch</h4>



Nobody is going to stay around for a whole four minutes just to watch a floating head talk about a really boring topic. Plus, the majority of users will watch your video with the sound off (aka browsing the internet when you should be working). 



The first <a href="https://visme.co/blog/video-tips/">10 seconds are make or break</a>, so keep things interesting! Create an enthusiastic start to your videos with an upbeat, positive tone. Experiment with camera angles and shots, and make sure anyone talking can clearly be heard over music if you use it. 



With shooting food you have a huge advantage because you can instantly hit your goal (to make people hungry) within a few seconds by showing the exact right shot. Use your most popular dishes in the shots. After all, great food speaks for itself! 



<h4 class="wp-block-heading">It’s Versatile</h4>



These days, video marketing doesn’t have to be static videos you post on your website or YouTube channel. Why not do a Facebook live showing your new seasonal dishes? You could even take viewers behind the scenes in the kitchen promoting your fresh ingredients and cooking methods. 



Instagram <a href="http://rockfishmarketing.com/2018/03/31/9-ways-use-instagram-restaurant-marketing/">stories and videos can also generate a large reach</a>. With Instagram in particular, you can tag your location and heavily tag to reach as many people as possible. Always include a hashtag of your city and county to reach passing trade including tourists who might be in the area.



If you haven’t already, set your Instagram profile to a business one which will give you more options and insights. Also ensure your Facebook is a page and not simply a profile, as some businesses are still yet to make the switch. Encourage those likes with great video marketing to really get the ball rolling! 



<h4 class="wp-block-heading">It Will Boost Your Reach</h4>



Video marketing isn’t just about getting lots of people to watch your video alone. The aim is also to encourage tagging and sharing, especially on<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"> social media</a>. 



One of the best examples of a company getting this right is <a href="https://www.facebook.com/foodinsider/">Food Insider.</a> They post video content every single day showing restaurants in action. Despite the page only being a subsidiary of ‘Business Insider’, the page has 9 million followers. Better still, millions of people watch, like, comment and tag on every single video they post. 



When it comes to analysing your social media stats, you will really notice a huge spike once you get to grips with video marketing. You could even create a paid campaign using a video of your restaurant. Show people exactly what they are missing out on, and include a call to action encouraging them to book with you. 



<h4 class="wp-block-heading">It’s Cheaper Than TV</h4>



If you’re still not convinced, did you know <a href="https://www.thedrum.com/news/2017/02/22/how-much-does-it-cost-advertise-uk-tv-heres-what-channel-4-itv-and-more-charge-slots">it can cost up to £30,000</a> to book an advertising slot on British TV? That doesn’t even include the production costs! Very few restaurants can feasibly afford TV advertising, meaning they are missing out on reaching customers through traditional video means. 



Video marketing created specifically for your website and social media, however, can virtually be done for free. All you need is a smartphone, and even if you create a professional production it will never cost as much as a TV ad would. 



Another advantage is that with social media, it can be viewed 24/7, whereas with TV you are relying on someone viewing a channel at a particular time. Unless it’s a huge event, the audience figures are never going to compare. Social media can be targeted to reach a specific demographic, meaning you stay in control. Plus, you can see real-time analytics of how many people have viewed or interacted with your video. 



<h4 class="wp-block-heading">Conclusion</h4>



Nothing makes a human hungrier than showing them a delicious piece of food straight out of the oven. This is exactly the same effect you trigger with video marketing, so it really is a valuable marketing tool if you are yet to explore it. 



Whether you get a professional in to create a slick production, or even if you do an Instagram live on your smartphone &#8211; the results are there for the taking. 



If you are looking to connect with your customers, Stampede can give you <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">real-time analytics</a> to understand your business like never before. Track your quiet spots and create <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">personalised marketing</a> to keep business booming. 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How Video Marketing Can Boost Your Restaurant

New Venue? Keep Your Footfall For Longer With Customer Data

Easy And Profitable Marketing With Automations

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

These Automations Can Help When Short-Staffed

4 Reliable Ways to Reduce No Shows by 30%

If you&#8217;re not offering WiFi for your Airbnb guests. You&#8217;re already losing out. According to a recent survey in <a href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016">TripBarometer</a>, nearly half of all travellers &#8211; 46% &#8211; considered in-room WiFi a &#8220;must-have.&#8221; So if you don&#8217;t have WiFi in your property, your listing isn&#8217;t even going to show up when Millennials and Digital Nomads click the &#8220;On-site WiFi&#8221; box in Airbnb searches. But how do you ensure your offered WiFi is secure?







Even if you already have WiFi in your Airbnb places, you could still be leaving yourself open to hackers and those bent on stealing your data. 



You know that router sitting in the living room you use to connect to the internet? You know &#8211; the one out in plain sight. Yeah &#8211; that one &#8211; the router provided by your internet company that is still protected with the default password. The <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">default password</a> that is probably on a sticker on the bottom of the router somewhere.&nbsp;I think you can see where this is going.



But what to do? You want to give your Airbnb guests an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">awesome experience,</a> so you can gather those <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">positive reviews</a> and keep your place at the top of the listings. All this without leaving your data and valuable computer systems open up to evil-doers.



Don&#8217;t worry. There are a few simple precautions you can take to keep both you and your guests secure.



<h4 class="wp-block-heading">Keeping your Airbnb WiFi Secure</h4>



CHANGE YOUR ROUTER PASSWORD&nbsp;&#8211; Let&#8217;s start out simple. CHANGE THE DEFAULT ROUTER PASSWORD. You big dummy. Interesting trivia bit &#8211; one of the first tricks a hacker will try is checking default passwords. This is detailed in the 1989 computer security classic <a href="https://en.wikipedia.org/wiki/The_Cuckoo%27s_Egg">The Cuckoo&#8217;s Egg</a>.



INSTALL A GUEST WIFI DEVICE &#8211; If you don&#8217;t want to bother with changing passwords, <a class="" href="https://www.stampede.ai/blog/press/guest-wifi-the-fourth-emergency-service">Guest WiFi </a>allows you to set up a separate, more secure WiFii network exclusively for your Airbnbers. 



This keeps things secure by keeping them off your WiFi network. Simply take the guest Airbnb WiFi device, plug it into the router, adjust a few settings, and you&#8217;re good to go. Setup the Guest WiFi so users can register with their email address or even use a social login like Facebook. 



If you&#8217;re running a high volume Airbnb with a lot of turnover, you can even use the <a class="" href="https://www.stampede.ai/how-it-works#marketing">built-in marketing capabilities</a> of Guest WiFi devices. They allow you to gather valuable customer data and start building a mailing list or use the built-in SMS/Email messaging to alert previous guests to special offers or discounts.



These devices are typically pretty inexpensive and can be <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/setting-up-your-airbnb-for-guest-wifi" target="_blank">setup in just a few minutes</a>. Don&#8217;t believe us? Just check out the video.&nbsp;



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



If you&#8217;d like to read a little more in depth on how you can use WiFi marketing to help keep your AirBnB full. <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/blog/tips-on-using-wifi-with-your-airbnb-during-the-holidays" target="_blank">Have a look at this article</a>.&nbsp;



In addition, check out one of our free eBooks with useful tips on how to avoid common WiFi mistakes in your venue.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



INSTALL A VPN ROUTER &#8211; This is probably the most technically challenging of the bunch. A VPN (Virtual Private Network) encrypts your data and tunnels it to another network location. What&#8217;s the point of this? Thanks for asking &#8211; few of reasons here. 



Number one, this protects all your data, which is always a good thing. Your Airbnb guests can surf to their hearts content, knowing that they&#8217;re protected from the bad guys. Last, but not least, your ISP can&#8217;t see where the traffic is going on a VPN. So, if your visitors decide to get on your WiFi and download the latest Hollywood releases from the newest Pirate Cove site &#8211; you won&#8217;t be left holding the bag when the lawyers come calling.&nbsp;



<h4 class="wp-block-heading">Ready to Offer Secure WiFi in Your AirBnB?</h4>



Then why not take Stampede for a spin? We offer a free trial so you can see how fast and easy it is to offer safe and secure WiFi in your AirBnB property.&nbsp;&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Airbnb WiFi: Offering Your Guests Safe and Secure Wireless

What would you say if your Guest WiFi can do much more than simply offering an Internet connection to your customers? Even better, what if you could turn the cost for providing free WiFi into some sort of <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">tangible return</a>? This is where WiFi Marketing and its benefits come into place.



It allows you to use the information gained through your offered WiFi to increase your revenue, footfall, customer satisfaction and <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">much more</a>. But how exactly does that work? And how could your business benefit?







<h4 class="wp-block-heading" id="h-how-does-wifi-marketing-work">How Does WiFi Marketing Work?</h4>



<a href="https://www.stampede.ai/blog/articles/wifi-marketing-and-your-business">WiFi Marketing</a> is perhaps one of the most useful tools for businesses looking to engage with their customers in different ways. Check out this short video to get a better understanding of what it means and how easy it is to set-up with using Stampede.



<hr class="wp-block-separator has-css-opacity"/>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator has-css-opacity"/>



WiFi Marketing allows you to send individualised SMS and email messages to your customers, depending on their behaviour. Assuming, some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing to offer a much more personalised experience in both cases, positively <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">affecting overall loyalty</a>?



Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.



This offer is an effective opportunity to reward your customers for their loyalty. Not only helping them feel more valued by your brand but also significantly increases the chances of them returning to your venue and spending more money.



Same applies for turning one-time visitors into repeat ones. What about a special deal (15% your next food bill) to encourage them to re-visit. This offer can be triggered by all customers who have not been at your venue for let&#8217;s say a month. And who would not come back for such a deal?



Even more, these campaigns, once set-up, ran automatically. Therefore, especially handy for busy business owners who don&#8217;t have much time. Also, no IT or marketing expertise required, promised. 



<h4 class="wp-block-heading" id="h-why-is-this-better-than-original-marketing">Why Is This Better Than Original Marketing?</h4>



This new method of marketing is disrupting common marketing methods as we know them. To top all this, its unique way of user engagement has proven to convert up to 5x more customers than the industry average. Amazing right? 



Conversation rates show that 24.68% of people who receive a personalised SMS message are likely to return, which is significantly higher than the industry average.



In addition, there is much more you can do from the data obtained through your WiFi. Another key benefit of WiFi marketing can be seen in the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> gained. These reach from valuable venue insights, such as dwell times and returning customers to average time spent. 



Based on these findings, special marketing campaigns can be used, for example, to boost quieter times.



<h4 class="wp-block-heading" id="h-sounds-good">Sounds Good?&nbsp;</h4>



Why not get started marketing your business with WiFi today? It&#8217;s easier than you think!&nbsp;

How WiFi Marketing Benefits Your Business

Over the past year and a half&nbsp;<a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/06/08/what-will-the-restaurant-industry-look-like-post-pandemic/?sh=38903c7a1982" target="_blank" rel="noreferrer noopener">restaurants across the world</a>&nbsp;have had to deal with an influx of new challenges that have forced them to seek alternative ways to boost their sales. Although there are many ways a restaurant owner can try to remedy sales, incorporating an app-based food delivery service into your existing business model can prove to be extremely beneficial. Not only can the entire ordering process be simplified considerably by using an app, but&nbsp;<a href="https://stampede.ai/blog/4-promotional-tips-to-increase-your-daily-foot-traffic/" target="_blank" rel="noreferrer noopener">more customers can also be reached</a>&nbsp;while the restaurant enjoys a very useful competitive advantage.



<h4 class="wp-block-heading" id="h-the-ordering-process-can-be-simplified">The ordering process can be simplified</h4>



Before the birth of the delivery app, people who wanted to dine at home either had to phone through an order for delivery, or drive all the way to the restaurant to pick up a take-out order. Switching over to a delivery application simplifies the ordering process considerably for both customers and restaurant operators.&nbsp; When a customer places an order via a delivery app, the restaurant will receive all the details accurately and immediately. In addition to the ordering process being simplified, customer management can also be rendered more effective through the use of either a customized or third-party delivery app. Apart from providing detailed order patterns, individualized offers can also be created for different customer groups.



<h4 class="wp-block-heading">More customers can be reached</h4>



There are various things to consider before getting listed on a delivery app. This includes determining which apps are the easiest to use and which can help unlock the biggest possible new market. By correctly gauging the latter, one of the greatest&nbsp;<a href="https://storekit.com/advice/choose-food-delivery-apps/" target="_blank" rel="noreferrer noopener">benefits of a delivery app</a>&nbsp;can be unlocked: reaching more customers. While a typical restaurant may seat anywhere between 20 and 200 people at the same time, a delivery app can reach thousands simultaneously without having to&nbsp;<a href="https://www.theguardian.com/world/2021/may/11/more-than-a-job-the-meal-delivery-co-ops-making-the-gig-economy-fairer" target="_blank" rel="noreferrer noopener">expand the existing restaurant infrastructure</a>&nbsp;or hire additional staff members. When perusing their options on a third-party delivery app, many customers will inadvertently browse the menus of restaurants they have not previously supported. If they are impressed by what they see, chances are good that they will either order from your establishment or visit it in person, in the future.



<h4 class="wp-block-heading">Enjoy a competitive advantage</h4>



Every year the demand for faster, more convenient methods to have food delivered to your doorstep, increases exponentially. At present, less than 5% of the world’s restaurants offer an online ordering service, however. Having a delivery app created for your restaurant or getting listed on one (or many) existing delivery apps can provide you with a superb competitive advantage.&nbsp; Even customers who are extremely&nbsp;<a href="https://blog.creatopy.com/brand-loyalty/" target="_blank" rel="noreferrer noopener">loyal to a particular brand</a>&nbsp;may seek greener pastures if they find that a competitor is more adept at catering to their expectations.&nbsp;&nbsp;



Custom-made and third-party delivery apps can be of great benefit to a restaurant. Not only can it help secure a steady income during times of economic uncertainty but it can also attract new customers and boost sales during normal operating circumstances as well.

Three Reasons to Get a Delivery App for Your Restaurant

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



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As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

Our Marketing feature has been getting a serious overhaul behind the scenes in recent weeks. We’re pleased to share with you details of this in our Autumn product update.



Highlights include:



<ul class="wp-block-list"><li>Intelligent targeting and list building based on other customer interactions</li><li>Faster, easier template building and management</li><li>A simplified campaign builder &#8211; start to send in 4 clicks.</li><li>More detailed campaign reporting than ever</li></ul>



The momentum behind the updates came directly from the feedback from dozens of our users. So many have been increasing their use of our digital marketing in the last 18 months and their feedback has gone straight back into this latest release



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-campaigns2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtY2FtcGFpZ25zMi0xMDI0eDQ5OC5wbmc=" alt="Stampede's new marketing campaign dashboard" class="wp-image-20438" width="1024" height="498"/></a><figcaption>The new Campaigns Dashboard</figcaption></figure>



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Let’s take a walk through the refreshed system to see what’s new:



<h3 class="wp-block-heading" id="h-addresses-and-domains">Addresses and Domains</h3>



<meta charset="utf-8">When you first try the new Marketing campaigns, you’ll be asked to verify your sender domain. This new feature improves the deliverability of your emails but also helps to reinforce the presence of your brand within your customers’ inboxes.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-2021-update-domains.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/813/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctMjAyMS11cGRhdGUtZG9tYWlucy0xMDI0eDgxMy5wbmc=" alt="marketing update 2021 domains" class="wp-image-20432" width="768" height="610"/></a></figure></div>



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<h3 class="wp-block-heading" id="h-customer-lists-and-segmentation">Customer Lists and Segmentation</h3>



The way that you choose recipients of your emails has been given some seriously special treatment. Our advanced segment builder lets you deliver high impact, personalised marketing that drives repeat visits like never before.



To help you get started, we’ve created over 30 unique customer segments to inspire your next campaigns and drive revenue from your mailing list. And it’s all powered by the data Stampede helps you collect.



Take a look at some examples:



<ul class="wp-block-list"><li>People who’ve rated your business 4 stars or higher via Reviews</li><li>Customers who’ve bought a Gift Card but haven’t redeemed it yet</li><li>Loyal fans who are close to filling up their digital Loyalty card</li></ul>



&#8230;plus hundreds more segments when you start to mix and match the possible combinations! And these of course will automatically update as you collect additional customer data from various sources within Stampede.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-segments2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/635/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtc2VnbWVudHMyLTEwMjR4NjM1LnBuZw==" alt="The brand new segmentation menu within Stampede Marketing" class="wp-image-20439" width="768" height="476"/></a><figcaption>A sample of the ready-made segments</figcaption></figure></div>



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<h3 class="wp-block-heading" id="h-email-design-and-templates">Email Design and Templates</h3>



So, what about the emails themselves? Mailchimp users will be pleased to know that you can now directly import your templates and simplify your marketing systems. There’s also a fresh library of email templates from our in-house experts for you to choose from.



For the more technical among you, we’ve made improvements to the HTML email code builder. With auto-complete and syntax highlighting you’ll find it easier than ever to make and change your email templates.



<h3 class="wp-block-heading" id="h-campaign-reporting">Campaign Reporting</h3>



Now for the numbers bit &#8211; reporting. It’s got all the metrics you’d expect, plus all the ones you’re really here for. Unlike other email marketing providers, Stampede is geared to get you more customers and track those customers when they return. You can even see exactly how much revenue a campaign brings in within the reporting suite. Simply enter the average spend per head and the system does the rest for you. That&#8217;s the beauty of having all the tools connected in the same platform.



No more wondering if, and what is working for your marketing team. We’ve closed the loop when it comes to your digital marketing so you can track the results of your efforts more easily and build upon what works best for your business.



As you can see this was no small update, and we’ve only just skimmed the surface here. All these features are live now in Stampede, you can log in and use them right away If you’d like to talk to us about upgrading to start using it click here.



We look forward to seeing all your future email campaigns &#8211; happy sending!

Better Marketing For All

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

Introducing Quick Campaigns

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



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 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

Did you know that more and more people are using Instagram to make decisions about their next dining choice? Often restaurants are scaled based on their “Instagrammability”, i.e. how Instagram-friendly they are.&nbsp;Keep reading to find out how to make your restaurant more Instagrammable.



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The average customer <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">spends 10 minutes taking pictures</a> before actually starting ordering anything. Shocking? Well, <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">69% of Millennials</a> take a photo of their food whilst being out and about and <a href="https://stampede.ai/blog/how-customers-choose-a-restaurant/">30% would avoid going to a venue with a weak Insta account at all</a>. You might not be the biggest fan of this trend, though the Insta influence keeps growing every day.



Not all is bad with Insta. There are big advantages for your business. All this posting and sharing with family and friends is <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">free advertising for you</a>! This leads to <a href="https://stampede.ai/blog/the-importance-of-digital-word-of-mouth/">word-of-mouth</a>, getting you more people through the door. Who would say no to that?



Having said this, you might not be able to influence the content of the posts as such, but you can influence the way they look. So, how do you make sure your restaurant is Instagrammable?&nbsp;



It’s not only about the appearance of your food and drinks (like all this <a href="https://www.nytimes.com/2017/04/19/style/unicorn-food-starbucks.html">crazy rainbow coloured unicorn food</a>). There is more to consider than you might have thought of. We have gathered 5 restaurant design features helping you to go viral with your venue.



Further reading: <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram</a>



<h4 class="wp-block-heading" id="h-1-good-lighting">1) Good Lighting</h4>



Let’s start with the most obvious one. The perfect snap needs <a href="https://www.absoluteci.co.uk/blog/how-to-make-your-bar-or-restaurant-more-instagrammable">good lighting</a>. The ideal solution for the best captures, of course, would be natural light. However, maybe your venue is hidden in the back or downstairs without much natural light coming in &#8211; plus what about after dark customers? Therefore, artificial lighting is what you have to rely on. Nowadays there are many different types to choose from &#8211; warm white, cool white, daylight or maybe fancy coloured light?&nbsp;



Each venue has its own ideal solution. You might even consider different types of lighting within your venue to get the perfect balance between too bright and too dark. Make use of a dimmer to adapt your light throughout the day. In addition, quirky lights &#8211; like fairy lights &#8211; can add the additional kick to your restaurant and create the perfect ambience for THE shot.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-2-attention-to-detail">2) Attention to Detail</h4>



It’s no secret that attention to detail is a powerful tool to set yourself apart from your competitors. Most of us will think about this in terms of customer service or operational excellence. However, you should also think about the entire dining experience, including physical assets. This could be the dishes you’re using, but also your overall decoration on the tables and in your venue.



Why not exchange your plain white plates with more colourful, exciting ones that can make the difference when looking through the camera lens? A variety of plants and interesting or quirky signs (you could go neon or choose a quote reflecting your brand) can further help you to set yourself apart. Remember to give your decoration elements a little makeover from time to time, to make it more exciting for your customers. Don’t forget seasonal decoration.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-3-unique-dishes-to-stand-out">3) Unique Dishes to Stand-Out</h4>



You might have it already in your restaurant &#8211; your signature dish or drink. Something unique you came up with that customers can only get at yours. Something Instagrammable that creates the buzz, driving people through your doors encouraging them to share their experience.



If you don’t have a unique dish, it’s not as complicated to come up with an idea as you might think. Stick to something you’re good at, no need to go crazy here. Think of your customers’ favourite dish or drink in your restaurant, your bestsellers. Choose one and take it up a notch. What about trying out some new flavour combinations or an eye-catching presentation?&nbsp;



Come up with a name that fits your brand and the dish, something memorable. That’s it, your new signature dish is waiting to be photographed and shared on Insta. Don’t forget to share this new, exciting dish with your customers on your social channels! And for bonus points, give it a <a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/">unique hashtag</a>!&nbsp;



<h4 class="wp-block-heading" id="h-4-aesthetic-in-your-venue">4) Aesthetic in Your Venue</h4>



Going a bit bigger here. It’s not only about the details in your decoration but also about the overall aesthetic of your venue that can make it more Instagrammable.&nbsp;



Starting from the outside (also a good way to attract walk-in traffic) and looking at your external wall. Maybe a <a href="https://www.cnbc.com/2019/04/19/restaurants-invest-in-photogenic-decor-to-attract-instagram-users.html">colourful wall or artwork</a> can do the trick. You don’t have to be an artist yourself, do some research on local artists looking for an opportunity to showcase their talent. Also, make sure your name is visible on the outside.



The same applies when we move inside. Pay attention to your artwork and make sure it fits your overall brand and story. Eye-catching wallpaper gives your customers the ideal background for their shots. For example, this bar has light-up stairs that will definitely catch your attention: <a href="https://www.instagram.com/p/B0WlGseDHnO/">https://www.instagram.com/p/B0WlGseDHnO/</a>.



If you want to take it another step forward, have a look at your floor. Is it the usual grey-coloured one you find in the majority of restaurants? You could give this a boost with some <a href="https://www.theverge.com/2017/7/20/16000552/instagram-restaurant-interior-design-photo-friendly-media-noche">decorative, striking floor tiles</a> that make your venue special.



<h4 class="wp-block-heading" id="h-5-storytelling">5) Storytelling</h4>



Every venue has its own story. This might be the way you came up with the idea to start a restaurant, an interesting fact about the owners or the story about the actual venue itself.&nbsp;



There is always something exciting to tell about your place your customers are interested in. <a href="https://stampede.ai/blog/how-restaurants-can-use-storytelling-for-social-media/">Stories are there to be shared</a>. So make sure your customers know your story and integrate this theme within your food and decor.



For example, the restaurant <a href="https://www.mammas.co.uk/">Mammas Pizza</a> has a chalkboard on their wall, telling how the owner was an extra in two Star Wars films. They even took it a step further. <a href="https://www.tripadvisor.co.uk/ShowUserReviews-g186525-d719977-r280067735-Mamma_s_American_Pizza-Edinburgh_Scotland.html#photos;geo=186525&amp;detail=719977&amp;ff=397854343&amp;albumViewMode=hero&amp;aggregationId=101&amp;albumid=101&amp;baseMediaId=397854343&amp;thumbnailMinWidth=50&amp;cnt=30&amp;offset=-1&amp;filter=7&amp;autoplay=">The writing is like the opening of a Star Wars film.</a>&nbsp;



Remember, all these features should lead to a unified overall appearance in your venue. No matter how crazy you get, there should be some sort of connection to your brand and who you want to be, allowing you to create an overall theme.&nbsp;



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



Not all of these Instagrammable features might be suitable for your venue. No need to start tearing down your walls or spending fortunes on new decoration. But they will give you an idea of what your customers are paying attention to when getting out their phones to take their next shot. Maybe a little tweak here and then can already boost your restaurant up the Insta-friendly scale.&nbsp;&nbsp;



This all sounds good and well, but once customers get their Insta shot, how do you ensure that they’re coming back? We all know, attracting new customers costs you more than nurturing your existing ones.&nbsp;



To get their newest Insta shots posted, your customers need WiFi. Make use of the Guest WiFi you provide and gather your customers’ data for targeted promotions, review management and much more.



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5 Tips to Make Your Restaurant More Instagrammable

Submitted by Fiona @ Manchester Gin &amp; Three Little Words



At The Spirit of Manchester Distillery, our business has three core elements &#8211; gin production, distillery experiences, and a cocktail bar. Obviously, all three areas have been hit hard by 2020. The cocktail bar, Three Little Words, and our distillery experiences have been closed for the best part of a year, resulting not just in lost revenue but in refunds and cancellations &#8211; and of course the disappointment we and our customers have faced! The gin side of things has been able to continue but has taken a huge hit. Our sales are usually around 75% to the on-trade, which of course completely dropped off. We&#8217;ve focused on retail and online orders direct to customers to see us through and well as launching virtual &#8220;At Home&#8221; events and experiences.



The Virtual Tastings, without a doubt have stolen the show over lockdown. We had hundreds, if not thousands, of guests booked in for guided tastings, distillery tours, and gin making experiences, all of which we had to cancel. It was gutting for us and the customers too &#8211; we received so many messages of support but also loads of requests for tasting notes and perfect serve information. We decided to host a live &#8220;virtual&#8221; tasting from Seb and Jen&#8217;s dining room, where they started the distillery in 2016. The first one sold out quickly and we had a couple of hundred people watching. The second sold out even quicker, even though we made more available &#8211; we decided to go all out for the third one in May and thought we&#8217;d try to break the world record for the Biggest Gin Tasting. It was so much fun, we brought together thousands of people to drink &#8220;together&#8221; even though we couldn&#8217;t actually all drink together. We also used it to raise money for Big Change MCR who provide support to homeless people &#8211; people with nowhere to go when we were all told to Stay Home.



This has since led to a new product &#8211; people purchase the virtual tasting set and then tune in to watch the recorded session with Seb and Jen. We&#8217;ve also developed a scaleable corporate product in it, helping to bring people back together through virtual work events. Over Christmas, we hosted over 100 virtual Christmas parties from a completely new revenue stream. Usually, the bar would&#8217;ve been crammed for the whole of December with Christmas parties and festive get togethers, instead it was empty &#8211; except for a few of us working from there from time to time. We managed to recreate this in a 2020 kinda way, albeit virtually. It helped keep us going through Christmas but also helped to send out product around the world to gin lovers from Manchester internationally.



Hopefully we&#8217;ll all be able to get back together in the same building! We&#8217;ve just launched our Valentine&#8217;s product which is another at-home experience and have seen great demand for it, so we&#8217;re continuing to adapt and try to bring exciting drinking experiences to people at home. We&#8217;re also focusing on how, when we can reopen, we can do so safely and in line with guidance, but in a way that puts emphasis on atmosphere &#8211; the one thing you just can&#8217;t replicate at home. Our bar team are developing some incredible cocktails, which I&#8217;ve been lucky enough to try &#8211; and believe me, it&#8217;s so much better than anything you can make at home! Maybe it&#8217;s in the hospitality of it, maybe it&#8217;s in the surprise that comes from an unexpected ingredient, or the passion you hear in someone&#8217;s voice as they describe the drink they&#8217;ve just lovingly prepared for you&#8230; But we want to make sure we retain that in the midst of social distancing.



Lockdown has been hugely challenging but it has definitely shown us our resilience. Not once have we sat still. At every opportunity, we&#8217;ve adapted, released new products, developed exciting campaigns to engage and reach new customers and while it&#8217;s been absolutely sh*t, there have been some good times and some exciting ones.



It&#8217;s made me incredibly proud to work within the hospitality and drink industry.

Manchester Gin – Lockdown Story

<h3>Stampede launches “Wi-Fi Stories” to revamp outdated guest Wi-Fi and eliminates paper</h3>
<a href="https://stampede.ai/">Stampede</a>, the smart Wi-Fi and marketing analytics start-up, today announced the launch of its brand new “Wi-Fi Stories” feature – initially available on a free trial period. The Instagram-style stories feature is a unique digital channel for venue owners to display promotions, deals and events to customers, including links to encourage TripAdvisor and Google reviews. These short five second videos and landing pages, which are immediately displayed to returning customers when they go online, eliminate the need for wasteful and time-consuming paper promotions. This allows venues to create new promotions on the fly and, since detailed conversion analytics are available for all promoted Stories, lets venues experiment with different displays and track their success. Stories gives venue owners more value from their Wi-Fi, which has historically been given away for free, while also keeping customers up-to-date on relevant deals in real-time such as Happy Hour promotions, today’s specials and upcoming live music.
Stories is now available on Stampede’s Wi-Fi and data analytics platform, which is an alternative log in option for secure guest Wi-Fi that doesn’t require a password. The launch also follows Stampede market research in May 2019 revealing that the majority of British food and drink venues put little or no effort promoting new deals or attracting new customers, and that only 38% of people have left an online review for their favourite restaurant – see more in notes for editors.
“Like paying for dinner by cheque or smoking at the bar, I think that physical food &amp; drink promos and Wi-Fi passwords scrawled on blackboards will be alien concepts in the next five years,” said Stampede founder and CEO, Patrick Clover. “We’re on a mission to make Wi-Fi better for everyone and give physical venues the digital tools they need to reach their customers. Physical promotions are easily ignored, they take time to design, must be re-printed for every change and, let’s face it, paper is a poor environmental choice. For businesses that want more value from Wi-Fi or don’t know how to get started with digital marketing, our Stories feature is the ultimate in-venue promotional tool and the perfect replacement for boring paper promotions.” 
Core features of Stories include:
<ul>
<li>Stories can promote anything chosen by the venue eg. a new menu, an upcoming event, a TripAdvisor review page, or a daily promotion to help increase transactions (eg. buy-one-get-one-free cocktails, happy hour events, the weekly pub quiz)</li>
<li>Venues see detailed conversion analytics for all their Stories (eg. how many customers left a review, how many saw their latest cocktail promotion), letting them experiment with different promotions and track their success</li>
<li>No other guest Wi-Fi / captive portal provider has a solution of this kind</li>
</ul>
“High street shops and the hospitality sector at large is struggling, it can’t compete with the likes of Amazon, Airbnb and JustEat, and things are getting worse not better,” continued Clover. “We want to empower these venues with the digital tools and customer understanding that have made digital businesses so successful – helping them know their customers better, showcase everything they have to offer and be a bit more agile when it comes to communicating with customers.”
Notes for editors 
In May 2019, Stampede released <a href="https://stampede.ai/news/press-releases/research-reveals-insight-to-british-social-routines/">market research</a> on the struggles facing the hospitality sector and the significance of guest Wi-Fi. Key results from 2,000 UK respondents include:
<ul>
<li>British people only try new food and drink venues 1-2 times per year</li>
<li>78% of respondents said that their favourite food and drink venue puts little or no effort into marketing new events/promotions or attracting new customers</li>
<li>Only 36% of people have left an online review for their favourite restaurant</li>
<li>62% of respondents agreed with the statement “I feel better when connected to Wi-Fi, even if I have data remaining” This number rises to 88% for 25-34yr olds</li>
<li>53% had experienced guest Wi-Fi connectivity problems. The most common complaints were passwords not working (25%), not being able to find the password (23%) and registration processes taking too long (15%)</li>
<li>Roughly three in ten people said that they could go longer without sex or alcohol (28% and 34%) than data</li>
</ul>

Stampede launches “Wi-Fi Stories” to revamp outdated guest Wi-Fi

Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

4 Types Of Customer Loyalty: How Loyal Are Yours?

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

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Edinburgh Festival Pairing for Montpeliers and Stampede

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
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Get started growing your business with a 14 day free trial.
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Marketing

It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the benefits of free WiFi in combination with a captive portal solution to drive more revenue to your coffee shop.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-attracting-new-customers">1. Attracting New Customers</h4>



The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/">KAM Media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase footfall during quieter periods of the day. 



The offer of free WiFi is also important for social coffee shop visitors who want to share their experiences with family &amp; friends. If you want to attract new customers then you simply must offer free internet access.



<h4 class="wp-block-heading" id="h-2-building-exceptional-marketing-campaigns">2. Building Exceptional Marketing Campaigns</h4>



You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a> solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers&#8217; email addresses, names, dates of birth, and other information. 



What&#8217;s more, it will automatically reconnect customers the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty. 



Take it one step further and use the data you&#8217;ve captured to optimise your customer experiences. For example to create highly targeted and <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> that convert. 



You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.



<h4 class="wp-block-heading" id="h-3-increasing-brand-awareness-and-customer-experience">3. Increasing Brand Awareness And Customer Experience</h4>



Your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/">digital customer experience</a> is as important as your in-venue one. There are various ways of boosting brand awareness and customer experience via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>. 



Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.



<h4 class="wp-block-heading" id="h-4-building-the-social-media-community">4. Building The Social Media Community</h4>



You can also build the level of digital engagement by redirecting customers to your social channels once they&#8217;ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages. 



If you want to make the ultimate difference to your coffee shop fortunes then get in touch with<a href="https://h.stampede.ai/meetings/stampede/demo"> Stampede</a> today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

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With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

If the Coronavirus pandemic has taught us anything, it’s that flexibility needs to be a key component of a business. Those who remain versatile and open to change are the ones who are managing to successfully overcome the sudden curveball that was thrown.&nbsp;



Focusing on the food and beverage industry, the last few months have confirmed that online ordering is the way of the future. As such, many restaurants and bars are adapting their strategies to perfect their takeaway process and meet the demand for digitisation. This way, customers can feel both safe and gratified when ordering their meals.&nbsp;



<hr class="wp-block-separator"/>



Below, we’ll share 5 essential methods and strategies that will help to make your takeaway easier to operate. Whether you’re a large 5-star restaurant or a small corner-coffee shop, these ideas will kick your innovative thinking.



<h4 class="wp-block-heading" id="h-1-organise-your-staff-with-management-tools">1. Organise Your Staff with Management Tools</h4>



For your takeaway service to function more efficiently, your staff must be up to the task. They need to be ready and willing to adapt to the new procedures. You’ll have to schedule in training to make sure everyone’s on the same page and that the new processes are acknowledged.&nbsp;



“Often, when smaller restaurants transition to online services, they neglect the fact that their daily order volumes are now going to increase.” <a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1]</a>&nbsp;



This may also be a good time to investigate training assistance. There are some reliable digital management tools available to assist with scheduling and workplace efficiency. For example:



<ul class="wp-block-list"><li>Typsy is a staff training platform that uses online videos from the best in the hospitality business to teach essential skills and compliance.&nbsp;</li><li>Tap my Back provides managers with in-depth reporting on staff engagement and how members are coping while at work (which can be helpful as we all try to navigate the COVID pandemic).</li><li>7Shifts helps to keep track of staff rosters so that you can approve staff availability and ensure that you have a constant flow of hands-on deck.&nbsp;</li></ul>



Once you have created an order in your kitchen, the process of offering takeaways will be easier with fewer hiccups along the way. It will also set the foundation for keeping you, your staff, and your patrons safe and satisfied. 



<h4 class="wp-block-heading" id="h-2-adapt-your-menu">2. Adapt Your Menu</h4>



If crumbed mushrooms are a hit at your restaurant, don’t be under the assumption that they will receive the same adulation when customers order the dish as a takeaway. Fried items tend to lose their crispiness and juicy flavour after a while and may not be the best food to package for delivery. The bottom line is, not all foods are meant for deliveries and takeaways.



Perhaps it’s time that you revise your takeaway menu to only include meals that can endure the time between order and delivery. This way, you’ll still get a good rep for rustling up divine dishes.&nbsp;



From an economic point of view, it’s best to choose items that don’t take up a lot of time for preparation and packaging.&nbsp;



Also, if you haven’t yet done so – it’s time to create an online menu. To really streamline your takeaway service, you could consider investing in software (new or third party) that allows customers to order directly through your menu. These tool types typically integrate with a delivery system to encourage a seamless process.  



Did you know? Digital ordering is growing 3x the rate of on-site ordering. <a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2]</a>



<h4 class="wp-block-heading" id="h-3-streamline-delivery">3. Streamline Delivery</h4>



When it comes to streamlining food and beverage delivery, one of the key decisions to make is whether you will be using an in-house system to deliver orders &#8211; or if you are going to partner with a third party. Both choices come with their own list of pros and cons and in the end, the decision will come down to personal preference and budget. Of course, if you go the third-party route, you’ll want to in engage in a company that has the same ethos as yours. 



<h4 class="wp-block-heading">Great advice</h4>



Make sure that your own delivery staff are well-informed about your brand and meals so that they can answer all queries and concerns posed by customers.&nbsp;



And then &#8211; as with the importance of digitising your menu &#8211; an online ordering system has become an expectation by customers and if you’re not part of this new movement, you’ll be losing out on tons of potential business.&nbsp;



Some of the UK’s top online food delivery tools that are worth looking into include:



<ul class="wp-block-list"><li>Just Eat</li><li>Food Hub</li><li>Uber Eats</li><li>Deliveroo</li><li>Hungry House</li></ul>



When researching these products, some intense introspection is required. To choose an application that’s going to work best for your brand, ask yourself — what features do you need? Can you integrate your current POS with the online restaurant ordering system? Are any marketing tools included in the deal? Are there any hidden charges? How compliant is the service with new COVID-19 regulations? Does the service provide access to cashless payment software?



<h4 class="wp-block-heading" id="h-4-cashless-payments">4. Cashless Payments</h4>



Cashless payment technology for restaurants enables quick and easy customer transactions. It also reduces the risks that come with having cash on hand. The good news is that this type of technology is no longer reserved for large restaurant chains. Even the smallest takeaway joints can access affordable cashless payment systems.&nbsp;



The advantages include:



<ul class="wp-block-list"><li>Transparency, reliability, and security in the system</li><li>Increased speed of service</li><li>High customer satisfaction</li><li>A surge in online orders</li></ul>



Ask your bank if they provide any cashless payment facilities or browse online for cashless payment applications that are available to your area.&nbsp;



<h4 class="wp-block-heading" id="h-5-get-the-word-out">5. Get the Word Out</h4>



Last – but way far from least – take advantage of tools that allow you to get the word out. If this is the first time that you’re offering takeaway as an option, then you need to let folks know that you now provide this service. If you’re a takeaway veteran, inform your patrons that you have improved your system so that they can experience even better customer satisfaction.&nbsp;



In this regard, social media is your friend. This is still one of the best marketing tools for those who are on a budget. You could also look into <a href="https://stampede.ai/how-it-works/marketing/">SMS and email marketing tools</a>, or encourage ye’ old faithful “word of mouth”.&nbsp;



The more you market yourself, the wider your customer base will be. Having a dedicated customer base is what will make offering take-out a breeze. The best customers are the ones who create more customers through word of mouth. Referral and recommendation programs are a great way to activate this marketing method.



When getting the word out, remember to reassure your audiences that you have put all the relevant local health measures in place and that their health and safety is paramount to you.&nbsp;



References:



<a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1] Resto Labs. 5 Tips to Help You Transition Better for Delivery and Takeaway</a>



<a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2] Tactic. 20 Online Food Ordering Statistics</a>