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The Easter countdown is officially on. Time to get your digital assets and marketing promotions Easter ready to&nbsp;bring in some extra revenue.



<hr class="wp-block-separator"/>



Many businesses will opt for a traditional brunch or roast lunch offer. Take a twist this year with a new approach to some traditional dishes. What about <a href="https://www.deliciousmagazine.co.uk/recipes/hot-cross-scones/" target="_blank" rel="noreferrer noopener">hot cross scones</a> for your brunch menu? Or introducing customers to some <a href="https://www.thespruceeats.com/traditional-easter-foods-from-around-the-world-4161077" target="_blank" rel="noreferrer noopener">dishes from other countries</a>?



But there is more you can do to create an Easter experience your customers will remember&#8230;



<h4 class="wp-block-heading" id="h-easter-marketing-elements">Easter marketing elements</h4>



Sprinkle some&nbsp;Easter themes on your digital assets&nbsp;to build your customers&#8217; excitement.&nbsp;Seasonal elements, illustrations and images&nbsp;are the quickest way to get started.



Easter and Spring is all about vibrant and cheerful colours, so focus on using <a href="https://icolorpalette.com/palette-by-themes/easter" target="_blank" rel="noreferrer noopener">pastel colours,</a> including pinks and yellows, to make your Easter marketing instantly recognisable.



Ready-made <a href="https://unlayer.com/email-templates/easter" target="_blank" rel="noreferrer noopener">Easter templates </a>can help you save lots of time when it comes to designing email campaigns too



<h4 class="wp-block-heading">8 Easter social media ideas</h4>



Easter offers lot of great opportunities for fun and engaging social media campaigns too.&nbsp;Mix and match different formats&nbsp;(posts, stories and reels) to reach a wider audience.



<ol class="wp-block-list"><li>Caption this &#8211; use&nbsp;<a rel="noreferrer noopener" href="https://www.countryliving.com/life/a30717299/easter-puns/" target="_blank">Easter egg puns</a></li><li>Share fun Easter memes</li><li>Host a virtual egg hunt across your socials and website</li><li>Share your staffs’ Easter traditions, favourite meals …</li><li>What’s on your Easter brunch table</li><li>Short video/reel &#8211; make your own DIY Easter decoration</li><li>Easter sneak peak &#8211; coming up at your venue</li><li>DIY bunny ears competition</li></ol>



<h4 class="wp-block-heading">8 Easter in-venue event ideas</h4>



Easter-related activities are not exclusively for kids, grown-ups can have a lot of fun as well. Get the whole family involved:



<ol class="wp-block-list"><li>Egg hunt or scavenger egg hunt</li><li>Egg and a spoon race</li><li>Competition &#8211; egg decorating</li><li>Guessing game &#8211; jar filled with easter eggs</li><li>Host an <a href="https://quiz-questions.uk/easter-quiz-questions/" target="_blank" rel="noreferrer noopener">Easter-inspired pub quiz</a></li><li>Easter baking class</li><li>Team up with a local florist for a wreath-making workshop</li><li>How to set your Easter table &#8211; decoration ideas</li></ol>



Easter marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

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16 Rapid Ideas For Successful Easter Marketing Campaigns

We all know <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">how important online reviews</a> are in marketing, especially for local businesses. Most customers don’t head into a store or restaurant these days without browsing a company’s Google and social media reviews first.&nbsp;Though, lots of businesses struggle on how to respond to positive and negative customer reviews.



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It’s estimated that a total number of <a href="https://www.oberlo.co.uk/blog/online-review-statistics">89% of consumers look for online reviews</a> before making a purchase. <a href="https://www.oberlo.co.uk/blog/online-review-statistics">54% of a potential customer base will form an opinion</a> about a local business after reading just 4 reviews.



Just one good review has the potential to draw in a line of new customers. Bad reviews – well, they just hurt. Sometimes, they are a true reflection of your business and at other times, they arise from a one-time misunderstanding. Sometimes they’re just downright cruel.&nbsp;



Reviews are going to happen whether you want them to or not. The good news, however, is that if you respond correctly, even a bad review can do you justice.&nbsp;



Before we start discussing “how” to respond to a review, let’s quickly place emphasis on “why” one should respond.



<h4 class="wp-block-heading" id="h-why-should-local-businesses-respond-to-online-reviews">Why Should Local Businesses Respond to Online Reviews?</h4>



Marketing has evolved from one-way communication to a mutual conversation. This is because social media has turned marketing into a “social” entity.&nbsp;



Let’s look at the following as an example:



If a customer came up to you and complimented you on your store, would you give them a blank stare? And if someone complained about your management, would you walk away and brush them off?



Your answer is very likely going to be a hard “no”.&nbsp;



So, why would one ignore a comment on a social platform (social being the operative word)? By engaging your customers with a response, even if their message is a negative one, you show them that you care about what they are saying. 



A thoughtful response not only satisfies the reviewer, but the rest of your audiences will appreciate the respect that you are reflecting onto them. And like we mentioned above, it’s at this point that a negative review can quickly be turned into one that gives your brand an excellent public image.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-respond-to-a-negative-online-review">How To Respond To A Negative Online Review?</h4>



We’re starting with “how to respond to negative reviews” because they are the hardest to react too.&nbsp;



We don’t like to be slandered and when someone throws hurtful words at our beloved businesses (even if there is some truth to their words), but it’s our human nature to react emotionally. Reacting emotionally, however, is what can get us into more hot water. 



This means that the very first step in responding to a negative review is to take a deep breath and gather your wits. &nbsp;



Then, you can work on your response by:



<ol class="wp-block-list">
<li>Addressing the reviewer. First and foremost, you want to avoid generic responses that begin with “Dear Customer” at all costs. Instead, make your message a personal one by addressing the reviewer individually.</li>



<li>Say thank you. Thanking someone’s candour shows respect. It will make the individual who left the review feel more valuable. A simple acknowledgement like this might already change their opinion on your business.&nbsp;</li>



<li>Apologise and sympathise. Apologising shows that you care about your customers and that you’re not too proud to own up to your mistakes. Even if you are not in the wrong, say sorry anyway – because, in essence, you should be sorry that your customer feels that way. People don’t like businesses that are too perfect or too proud to apologise.</li>



<li>Take responsibility. Sometimes you just have to put on those “big-boy-boots” and take responsibility. Don’t make excuses (even if you do have reasonable ones), simply acknowledge your customer’s experience and provide reassurance that you will try your best to hold yourself to high standards in the future.</li>



<li>Make things right. By making things right, you will prove to the reviewer and the audiences that read your reviews that you take their feedback and your business seriously. When you communicate changes and improvements, you stand the chance of winning the customer/s over and gaining their trust in you once again. &nbsp;</li>



<li>Take the issue offline. Once you have left a response for all to see, it’s best to try and continue the discussion with the reviewer offline. This allows you to further resolve their complaint.&nbsp;</li>
</ol>



Here is an example of a response to a negative review using the advice we have provided above:



&#8220;Dear John. Thank you for bringing this to our attention. We’re so sorry that your experience did not match your expectations. 



We are typically renowned for our meticulous attention to detail, and we regret that we missed the mark. Our team would like to assure you that we will work on improving our standards to avoid disappointment in the future. 



We would like the opportunity to investigate your feedback further. Please could you contact us at [Email Address]?&#8220;



<h4 class="wp-block-heading" id="h-how-to-respond-to-a-positive-online-review">How To Respond To A Positive Online Review</h4>



Ending off on a sweeter note, positive reviews will make any business owner’s day. It’s just good manners to say thank you when someone compliments you. A response such as this, for example, will go a long way:



“Thank you, Sarah, for your lovely review. Our team appreciates your feedback. We hope you can join us again soon!”&nbsp;



Remember, your response to a positive review may be intended for one specific individual, but when it comes to Google and social media platforms, thousands of other individuals will be reading what you write. This means that you need to seize the opportunity to reinforce the positive and show your audiences that you appreciate their feedback and loyalty.&nbsp;



To end, we have one final piece of advice. Always respond to reviews as soon as you can. The sooner you can rectify a problem or show your gratitude – the better!



If you have been stuck with some bad feedback lately, try this <a href="https://stampede.ai/get-reviews#reviews-calculator">review calculator</a> we built. It works out how many 5-star reviews you need to get your score back to where you want it.

How to Respond to Positive and Negative Online Reviews [Updated for 2022]

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

Short-form video is one of the big social media trends&nbsp;for this year. If done right, this sort of content is one of the most engaging ones and certainly delivers high results. We’ve put together a&nbsp;selection of various online resources that will help you create high-performing video content.



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Here’s all you need to know from the setup to the editing and the content to get you started.



<h4 class="wp-block-heading" id="h-1-the-setup">1) The Setup</h4>



Before you kick-off, make sure you consider the format of your video. Most short-form videos are filmed&nbsp;<a href="https://youtu.be/BYqbcqqhCVo" target="_blank" rel="noreferrer noopener">vertically</a>&nbsp;to make them fit to Instagram Reels and TikTok.



Also, short-form can be any video length between&nbsp;30 seconds and 2 minutes. So, make sure to keep it short and sweet when creating video content.



<h5 class="wp-block-heading" id="how-to-get-the-lighting-right">How to get the lighting right</h5>



This popular&nbsp;<a rel="noreferrer noopener" href="https://www.dexerto.com/entertainment/how-to-do-tiktoks-viral-photo-editing-hack-1622171/" target="_blank">TikTok photo hack</a>&nbsp;will help you get your image settings on spot for the perfect shot.



A more&nbsp;detailed lighting guide&nbsp;on food filming can be found&nbsp;<a href="https://www.deadpixelfilms.com/blog/lighting-food-video-in-a-busy-working-restaurant" target="_blank" rel="noreferrer noopener">here</a>. It will give you some more tips and tricks on how different settings could work for you.



If you want to showcase individual dishes and avoid distracting shadows a light box is what you need. Get instructions for a handy<a href="https://www.flaxandtwine.com/2013/02/diy-photo-light-box-a-finish-fifty-project/" target="_blank" rel="noreferrer noopener">&nbsp;DIY light box&nbsp;here</a>,&nbsp;build from a cardboard box.



<h5 class="wp-block-heading" id="how-to-best-present-food">How to best present food</h5>



It is all about putting your dishes in the right spotlight and making your customers’ mouths watery.



In essence, you can apply the same principles that work for food photography to filming. Watch this&nbsp;<a href="https://www.youtube.com/watch?v=HMGqeBuI1T0" target="_blank" rel="noreferrer noopener">short video</a>&nbsp;with&nbsp;<a href="https://www.instagram.com/andrewscrivani/?hl=en" target="_blank" rel="noreferrer noopener">Andrew Scrivani</a>, a well-known food photographer, sharing his ultimate best practices.



<h4 class="wp-block-heading" id="2-the-editing">2) The Editing</h4>



You want to stand out on your customers’ feeds, so get creative when editing. You can also try and stick to a&nbsp;theme&nbsp;that will make your videos recognisable. Find some free and ready-to-use&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/tiktok-videos/templates/" target="_blank">TikTok</a>&nbsp;and&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/templates/?query=instagram-reels-videos" target="_blank">Instagram</a>&nbsp;templates on Canva.



Also, make sure to check out this easy to follow&nbsp;<a href="https://blog.hootsuite.com/instagram-reels-tutorial/" target="_blank" rel="noreferrer noopener">tutorial to get your reel editing on point.</a>&nbsp;Everything you need to know from adding music, filters, green screens to making time-lapses and remixing.



<h5 class="wp-block-heading" id="how-to-use-filters-effects">How to use filters &amp; effects</h5>



??The choice of filters and effects seems to be endless. Have a look at these tips on&nbsp;<a rel="noreferrer noopener" href="https://www.bustle.com/life/how-to-search-tiktok-filters" target="_blank">finding and saving high-performing filters</a>.



Besides, the green screen effect can be really useful. It lets you change your background into literally anything you like.&nbsp;<a href="https://www.youtube.com/watch?v=enmKA97eIuQ" target="_blank" rel="noreferrer noopener">Here’s how you use it</a>.



<h5 class="wp-block-heading" id="how-to-add-sound-effects">How to add sound effects</h5>



Just missing the perfect background music for your video? Get inspired by the&nbsp;<a rel="noreferrer noopener" href="https://thepreviewapp.com/trending-instagram-reels-songs-audio/" target="_blank">90 most popular Instagram Reel songs</a>. Or have a look at this useful article on how to choose the right&nbsp;<a rel="noreferrer noopener" href="https://later.com/blog/tiktok-sounds/" target="_blank">TikTok sound</a>&nbsp;alongside your video.



<h5 class="wp-block-heading" id="free-editing-apps">Free editing apps</h5>



Make editing your videos a lot easier and quicker with an editing app. Here’re the 3 most popular ones. The best part is they’re for free!



<ul class="wp-block-list"><li><a rel="noreferrer noopener" href="https://www.capcut.net/" target="_blank">CapCut</a>&#8211;&nbsp;TikTok’s own tool</li><li><a rel="noreferrer noopener" href="https://inshot.com/" target="_blank">InShot</a>&nbsp;&#8211; all-in-one tool</li><li><a rel="noreferrer noopener" href="https://www.zoomerang.app/" target="_blank">Zoomerang</a>&nbsp;&#8211; including tutorials</li></ul>



<h4 class="wp-block-heading" id="3-the-content">3) The Content</h4>



When looking for content ideas, the most important part is to stay authentic and true to your brand. This is what makes videos such a powerful and engaging tool.



Get inspired by some great industry examples:



<ul class="wp-block-list"><li><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUcZg95o6tt" target="_blank">Introduce your venue</a></li><li>Showcase a&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CZS-375hr-Z" target="_blank">dish</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.tiktok.com/@urbantandoorbristol/video/7038657441826884869?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">menu</a>&nbsp;highlights</li><li>Highlight&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CW8Uis8jigD/?utm_source=ig_web_copy_link" target="_blank">seasonal&nbsp;</a>events or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CSSCL-AATqV/" target="_blank">promote</a>&nbsp;events</li><li>How to&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWD-FrgtbRF" target="_blank">make your favourite dish</a>&nbsp;(<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=Hyz0C7i3ysU" target="_blank">cooking video tips</a>)</li><li>Go&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWbelgjI_ew" target="_blank">behind the scenes</a></li><li>A&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CS_d6kYgeI1" target="_blank">day in the life</a>&nbsp;of &#8230;</li><li>Share&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CYcLDAFB4CG" target="_blank">customer stories</a></li><li><a rel="noreferrer noopener" href="https://www.tiktok.com/@poppycooks/video/6927752424480345350?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">Kitchen</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUXnp_vDY_W" target="_blank">cocktail mixing</a>&nbsp;hack</li><li>Introducing your&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CTmACnAIiJc" target="_blank">loyalty program</a></li></ul>



Want to start turning social media fans in to loyal customers, check out our&nbsp;<a href="https://stampede.ai/get-loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card system</a>. Or&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>&nbsp;to find out more.

How To Create Engaging Video Content [25+ Free Resources]

In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/">Stampede research </a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">storekit</a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/">Stampede and storekit</a> were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;



The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img loading="lazy" decoding="async" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="auto, (max-width: 1016px) 100vw, 1016px" /></a></figure>



* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).



The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;



With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp; To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai">contact@stampede.ai</a>

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



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As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

In any restaurant, the menu is one of the most viewed pieces of material on the premises. In fact, sometimes it will determine whether your customers dine with you or try somewhere else, based on what they see. Aside from the food and prices. A cluttered, dated or plain unprofessional menu design can really hamper your restaurant’s success.&nbsp;Keeping this in mind, how to best design your restaurant menu? 







We get it. With so many elements to focus on when running a restaurant, it&#8217;s easy to let the actual design of your menu fall by the wayside. After all, you&#8217;re in the business of cooking food – not graphic design! That being said, <a href="https://www.thebalancesmb.com/how-to-design-an-effective-restaurant-menu-2888603">it is important you ensure your menu is selling your food</a> instead of turning diners off. If you own a restaurant, here are our top tips to perfecting your menu design.



<h4 class="wp-block-heading">Master the layout</h4>



When you are placing items on a plate ready for service, you put care and attention into every aspect of the presentation, right? Although food and design are two separate entities, the mantra of how both need to be presented in the right way still exists.&nbsp;



It always pays to hire a professional designer here. It&#8217;s crucial your menu truly sells what you have to offer. Elements such as <a href="https://design.tutsplus.com/articles/10-design-tips-for-creating-mouth-watering-menus--cms-25810">the typeface, spacing, general order, colour use and even the material it’s printed on</a> need to all work in sync. If you don&#8217;t have a background in graphic design, then consulting someone who does, can keep you on the right track.&nbsp;



The <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/">layout shouldn&#8217;t feel too cluttered</a>, which is a mistake many restaurants make. When there are too many options crammed onto a small page, it can feel overwhelming. Keep things simple and easy to follow, which will make life easier for your chefs too.&nbsp;



<h4 class="wp-block-heading">Keep it appetizing!&nbsp;</h4>



McDonald&#8217;s famously use red and yellow in their branding, as it&#8217;s the colour of their fries and ketchup. That&#8217;s not to say you have to go crazy with the paint pot. But factoring in that your menu needs to appear appetising is really important.&nbsp;



Even if your menu design is simplistic and paired back, you can still get stomachs rumbling with the language you use throughout. <a href="https://www.webstaurantstore.com/article/53/how-to-write-a-menu.html">Lots of descriptive adjectives really help!</a> For example, &#8216;pie and mash&#8217; is okay. But how about: &#8216;Hand baked, shortcrust pastry steak and ale pie served with mash potatoes, seasonal vegetables and gravy&#8217;. Even if your menu is printed in black and white, you&#8217;d still get customers drooling with that!&nbsp;



Pictures are an optional extra, as they will take up precious room on your menu. If you are going to <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">use images</a>, make sure they are your own. Do not stock photography, as this can really disappoint diners when the dish bears no resemblance to their order. If possible, hire a professional photographer so that your food is presented to the highest standard.&nbsp;



<h4 class="wp-block-heading">The eye is in the detail</h4>



Just like when you season your dishes to bring out the best flavours, designing a menu also benefits from looking at the finer details before you go to print. A big one that so often goes awry is spell checking! <a href="https://app.grammarly.com/">With free tools such as Grammarly</a>, it literally takes a couple of minutes. It can save a lot of embarrassment or frustration in the long run.&nbsp;



Even if it&#8217;s just a rough copy, it&#8217;s always handy to preview/critique a basic version of your menu before it is mass-produced. The points you want to be considering include the journey from start to finish (i.e, is the order logical). How durable the material is for the number of people who will be handling it. If the text or images are easy to follow and read and finally, how well it sells your food overall. After all, your menu acts as an advert for each dish! It might seem like a lot to consider, but the more you factor in the <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/">customer experience</a>, the better the outcome will be for everyone.&nbsp;



<h4 class="wp-block-heading">Feedback can be really helpful</h4>



Similar to how you might have a menu tasting night where your friends, family or customers give their opinion on your latest dishes. Why not do the same for your marketing? Granted, it&#8217;s not as exciting, <a href="https://pos.toasttab.com/blog/restaurant-survey-questions">but asking others what they think about various aspects of your business can be a huge help</a>.&nbsp;



In addition, if diners do comment that your menu isn&#8217;t easy to follow or that it&#8217;s not very informative, always make a note of it. If one person is saying something it&#8217;s likely others are thinking it too. Instead of feeling offended at bad criticism, see if it&#8217;s something you can actually work on to improve. By getting into the mindset of your customers, you can deliver the best possible experience. Also, maximising customer satisfaction, therefore, profits too.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Getting the right menu design for your business is important, but why stop there? With Stampede, we can help you <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">understand who is visiting</a> your restaurant too.&nbsp;Using this data, you not only stay in control of who is using your WiFi (no more passwords on a blackboard!). But we can also help you make better business decisions, through the analytics our platform provides. The more in-tune you are with your customers, the better the marketing campaigns and overall experience will be.



Want to learn more? Why not book a call with us?



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Tips on How to Design your Restaurant Menu

Instagram is all about image. Whether you’re an individual giving a sneak peek into who you are and what you enjoy or a brand looking to engage with new customers, Instagram is the perfect platform to showcase what makes you unique.&nbsp;Keeping the wordcount minimal, you may have noticed that this social platform makes photos and illustrations a priority. Instagram is an entirely visual medium that, if used correctly, can hook audiences so that they become loyal followers.&nbsp;One way to engage your customers is by creating an Instagram Theme.







We believe the most successful Instagram accounts are ones that keep to a particular theme. A theme helps to emphasise a brand’s identity and it also adds to the visual appeal of an account. This helps followers so stay intrigued and engaged.&nbsp;



Further read from our blog &#8211; <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/</a>



Before we delve into how you can create an engaging Instagram theme that will work for your business, let’s review what an Instagram theme is, exactly.&nbsp;



<h4 class="wp-block-heading">What Is an Instagram Theme?</h4>



A theme allows you to add consistency to your profile. It’s all about being deliberate with your posts so that you create a “personality” on Instagram that best reflects who you are and what you want to share. To develop a theme that will work for you, first consider what your audiences will find appealing as well as what will best reflect the personality of your business. 



Think of your brand’s colours and the type of messages you would like to communicate (for example, are you a restaurant that likes to keep things fun and trendy or are you an accountant who needs a more formal and serious approach)? Once you know what type of theme you should have, you can use Instagram’s tools to create it. You can use filters and other effects to design a style that works for you.&nbsp;



To help you to draw some inspiration for your own account, we’ll take a look at some different Instagram theme ideas and how they can be applied to engage your customers.&nbsp;



<h4 class="wp-block-heading">8 Instagram Themes to Make Your Feed Unique and Engaging</h4>



<h4 class="wp-block-heading">Theme One: Consistent Colour Palette</h4>



This is probably one of the easier themes to create and requires little work other than ensuring you stick to a certain colour palette when designing your posts. A consistent colour scheme will automatically present your feed in a cohesive way whilst enhancing the overall aesthetics of your feed.



When executing an Instagram colour palette theme, it does not mean that every post needs to be one colour only. Instead, you can post content that always contains an element of the same colour. This alone will show consistency and generate a theme.&nbsp;



Check out this Instagram account for an example of a consistent colour palette: <a href="https://www.instagram.com/trivago/?hl=en">https://www.instagram.com/trivago/?hl=en</a>



<h4 class="wp-block-heading">Theme Two: Grid Tile Effect</h4>



This theme requires a little more strategic planning but if you get your layout right, you will certainly knock the socks off of your followers.&nbsp; The idea is to create a larger image or a design on your Instagram feed using individual posts.&nbsp;



This type of theme can have a great impact on audiences and adds tons of intrigue to your account. What’s important to remember with this theme, however, is that each individual post will need to make sense on its own. This way, it will still communicate a relevant message to audiences who have not clicked on your profile.



Find a grid tile effect on this account: <a href="https://www.instagram.com/juniperoats/">https://www.instagram.com/juniperoats/</a>



As a side note, if you choose to go with this type of theme, you will also need to remember to post in groups of 3 so that your design never shifts out of place.



Special tip: The easier and quicker option to create this grid tile effect is to split one big image into individual tiles. 



<h4 class="wp-block-heading">Theme Three: White Borders</h4>



Adding white borders to your posts is a clever hack that will make your Instagram feed look more like a photo album or brochure. It’s also another strategy you can use to create eye-catching patterns.&nbsp;



Instagramers have been using this technique for yonks so that they do not have to crop portrait or landscape posts to fit into the square template. Now it is a thematic option that can be used to add intrigue to a feed.&nbsp;



That&#8217;s how the effect of the white borders could look like on an account: <a href="https://www.instagram.com/lady.austin/">https://www.instagram.com/lady.austin/</a>



<h4 class="wp-block-heading">Theme Four: Black and White</h4>



Posting your content in monochrome is another way to maintain a cohesive Instagram theme. This creates quite a “moody” atmosphere, however, so we would only suggest this theme to alluring brands that don’t need colour to communicate a visual message. &nbsp;



<h4 class="wp-block-heading">Theme Five: Flat Lay</h4>



This theme is great for restaurants who enjoy showcasing their dishes. Here, you don’t have to use colours or patterns to create a theme. Instead, you can use a consistent “flat” style of photography. &nbsp;



You can easily create this “flat” look by photographing products from above.



An example of the flat lay theme can be viewed here: <a href="https://www.instagram.com/aldiuk/">https://www.instagram.com/aldiuk/</a>



<h4 class="wp-block-heading">Theme Six: Horizontal Lines</h4>



Another way to catch a person’s attention is to create a pattern using horizontal lines that stretch across an Instagram feed.



An example of a horizontal-type theme can be viewed at the following Instagram account: <a href="https://www.instagram.com/personaljournalapp">https://www.instagram.com/personaljournalapp</a>



This theme (like the grid tile effect), requires you to post in bundles of three again. This means it will take a bit of prior planning.



<h4 class="wp-block-heading">Theme Seven: Vertical Lines</h4>



This theme is applied similarly to the horizontal theme, just, well, vertically! Many prefer this look to the horizontal layout, however, because it draws the eye downwards &#8211; which naturally encourages scrolling!



<h4 class="wp-block-heading">Theme Eight: Checkerboard</h4>



A checkerboard theme is created by alternating different types of content. This effect works well if you post a lot of text posts.&nbsp;



View an example of this type of theme at: <a href="https://www.instagram.com/thefemalehustlers">https://www.instagram.com/thefemalehustlers</a>



<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Creating an Instagram account that engages</a> audiences and supports your brand through an Instagram theme, is one way to ensure that your social media marketing strategy is ultimately refined for the best results. 



If you want to know more about how you can nurture your social media efforts and draw in followers, why not chat to us here at Stampede about <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> and how it can enhance your marketing efforts? 



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How to Create an Engaging Instagram Theme

With restrictions being eased, more and more hospitality venues are getting back to hosting regular events. Customers now have a bunch of upcoming events to choose from. Check out our free event promotion ideas to stand out and make sure you create enough hype around your events.



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 First of all, it’s important to leverage every communication channel for your promotions. This way you can maximise your reach and create as many touchpoints with your customers as possible.&nbsp;



Also, don’t forget to remind customers that the wait is over and your regular events are finally back.&nbsp;



Here&#8217;s a short checklist covering the most important channels you should use for your free event promotions and some ideas to get you started.



<h4 class="wp-block-heading" id="h-1-social-media">1. Social Media</h4>



Social media is probably the best channel to reach a wide range of people and keep them updated and engaged about what&#8217;s happening at your venue.



Though posting alone won’t do the trick. There’s more you can do to boost your promotions.&nbsp;



<ul class="wp-block-list">
<li>Pin your post with monthly events to the top</li>



<li>Create unique hashtags for recurring events and encourage customers to use them</li>



<li>Share upcoming events for the week in your stories</li>



<li>Create a Facebook events page</li>



<li>Feature your events on local Facebook groups</li>



<li>Use images from previous events for a sneak peak</li>



<li>Come up with a competition around the event, e.g. &#8220;caption this&#8221;, &#8220;who would you choose as your event buddy?&#8221;</li>



<li>Share short videos about pre-event behind-the-scenes prep</li>



<li>Create FOMO for limited availability &#8211; “don’t miss your chance”, “only few spaces left, be quick”</li>
</ul>



<h4 class="wp-block-heading">2. Email &amp; SMS&nbsp;</h4>



Email and SMS will help you better reach your existing customer base. You can also segment your customers for more targeted promotions. E.g. for sports events or ladies&#8217;/men&#8217;s night.



<ul class="wp-block-list">
<li>Send out a monthly events newsletter, including what’s coming up, featuring important dates to save in the calendar</li>



<li>Include all relevant event information and a clear booking CTA&nbsp;</li>



<li>Jump on exclusivity and offer early access to special events for your loyal customers only</li>



<li>Reward referrals and encourage customers to “tell a friend”</li>



<li>Use your subject line to create a sense of urgency, “We’re almost full, hurry up”, “The wait is over, [event] is almost here”</li>



<li>Send out reminders as the event date approaches</li>
</ul>



<h4 class="wp-block-heading">3. Website</h4>



Lots of your customers will check out your website to find out what’s going on in your venue. Keeping your website content well maintained is therefore crucial.



<ul class="wp-block-list">
<li>Update your website with upcoming events and make sure to remove past ones</li>



<li>Use pop-ups or banners to boost limited availability or last-minute offers</li>



<li>Post your events on discovery pages or local community pages&nbsp;</li>
</ul>



Pro tip: Use relevant keywords around your events on your website, especially in your titles. E.g. “pub quiz in [&#8230;]”, “beer tasting event”, so that your events will also show up on search engines.



<h4 class="wp-block-heading">4. In-Venue Promotion</h4>



Of course, you can head over to your printer now and print flyers to stick them all over your venue but there’s a better, more cost-effective way.&nbsp;



<ul class="wp-block-list">
<li>Use your digital assets, such as your Guest WiFI, for <a href="https://youtu.be/HPDbVHRv0xs" target="_blank" rel="noreferrer noopener">in-venue promotion</a> to send automated messages once customers have signed up to your WiFi</li>
</ul>



Need some assistance with spreading the word about your events via email and SMS marketing campaigns? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team.&nbsp;</a>We&#8217;re happy to help.

20 Free Event Promotion Ideas For a Buzzing Venue

Did you know that more and more people are using Instagram to make decisions about their next dining choice? Often restaurants are scaled based on their “Instagrammability”, i.e. how Instagram-friendly they are.&nbsp;Keep reading to find out how to make your restaurant more Instagrammable.



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The average customer <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">spends 10 minutes taking pictures</a> before actually starting ordering anything. Shocking? Well, <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">69% of Millennials</a> take a photo of their food whilst being out and about and <a href="https://stampede.ai/blog/how-customers-choose-a-restaurant/">30% would avoid going to a venue with a weak Insta account at all</a>. You might not be the biggest fan of this trend, though the Insta influence keeps growing every day.



Not all is bad with Insta. There are big advantages for your business. All this posting and sharing with family and friends is <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">free advertising for you</a>! This leads to <a href="https://stampede.ai/blog/the-importance-of-digital-word-of-mouth/">word-of-mouth</a>, getting you more people through the door. Who would say no to that?



Having said this, you might not be able to influence the content of the posts as such, but you can influence the way they look. So, how do you make sure your restaurant is Instagrammable?&nbsp;



It’s not only about the appearance of your food and drinks (like all this <a href="https://www.nytimes.com/2017/04/19/style/unicorn-food-starbucks.html">crazy rainbow coloured unicorn food</a>). There is more to consider than you might have thought of. We have gathered 5 restaurant design features helping you to go viral with your venue.



Further reading: <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram</a>



<h4 class="wp-block-heading" id="h-1-good-lighting">1) Good Lighting</h4>



Let’s start with the most obvious one. The perfect snap needs <a href="https://www.absoluteci.co.uk/blog/how-to-make-your-bar-or-restaurant-more-instagrammable">good lighting</a>. The ideal solution for the best captures, of course, would be natural light. However, maybe your venue is hidden in the back or downstairs without much natural light coming in &#8211; plus what about after dark customers? Therefore, artificial lighting is what you have to rely on. Nowadays there are many different types to choose from &#8211; warm white, cool white, daylight or maybe fancy coloured light?&nbsp;



Each venue has its own ideal solution. You might even consider different types of lighting within your venue to get the perfect balance between too bright and too dark. Make use of a dimmer to adapt your light throughout the day. In addition, quirky lights &#8211; like fairy lights &#8211; can add the additional kick to your restaurant and create the perfect ambience for THE shot.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-2-attention-to-detail">2) Attention to Detail</h4>



It’s no secret that attention to detail is a powerful tool to set yourself apart from your competitors. Most of us will think about this in terms of customer service or operational excellence. However, you should also think about the entire dining experience, including physical assets. This could be the dishes you’re using, but also your overall decoration on the tables and in your venue.



Why not exchange your plain white plates with more colourful, exciting ones that can make the difference when looking through the camera lens? A variety of plants and interesting or quirky signs (you could go neon or choose a quote reflecting your brand) can further help you to set yourself apart. Remember to give your decoration elements a little makeover from time to time, to make it more exciting for your customers. Don’t forget seasonal decoration.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-3-unique-dishes-to-stand-out">3) Unique Dishes to Stand-Out</h4>



You might have it already in your restaurant &#8211; your signature dish or drink. Something unique you came up with that customers can only get at yours. Something Instagrammable that creates the buzz, driving people through your doors encouraging them to share their experience.



If you don’t have a unique dish, it’s not as complicated to come up with an idea as you might think. Stick to something you’re good at, no need to go crazy here. Think of your customers’ favourite dish or drink in your restaurant, your bestsellers. Choose one and take it up a notch. What about trying out some new flavour combinations or an eye-catching presentation?&nbsp;



Come up with a name that fits your brand and the dish, something memorable. That’s it, your new signature dish is waiting to be photographed and shared on Insta. Don’t forget to share this new, exciting dish with your customers on your social channels! And for bonus points, give it a <a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/">unique hashtag</a>!&nbsp;



<h4 class="wp-block-heading" id="h-4-aesthetic-in-your-venue">4) Aesthetic in Your Venue</h4>



Going a bit bigger here. It’s not only about the details in your decoration but also about the overall aesthetic of your venue that can make it more Instagrammable.&nbsp;



Starting from the outside (also a good way to attract walk-in traffic) and looking at your external wall. Maybe a <a href="https://www.cnbc.com/2019/04/19/restaurants-invest-in-photogenic-decor-to-attract-instagram-users.html">colourful wall or artwork</a> can do the trick. You don’t have to be an artist yourself, do some research on local artists looking for an opportunity to showcase their talent. Also, make sure your name is visible on the outside.



The same applies when we move inside. Pay attention to your artwork and make sure it fits your overall brand and story. Eye-catching wallpaper gives your customers the ideal background for their shots. For example, this bar has light-up stairs that will definitely catch your attention: <a href="https://www.instagram.com/p/B0WlGseDHnO/">https://www.instagram.com/p/B0WlGseDHnO/</a>.



If you want to take it another step forward, have a look at your floor. Is it the usual grey-coloured one you find in the majority of restaurants? You could give this a boost with some <a href="https://www.theverge.com/2017/7/20/16000552/instagram-restaurant-interior-design-photo-friendly-media-noche">decorative, striking floor tiles</a> that make your venue special.



<h4 class="wp-block-heading" id="h-5-storytelling">5) Storytelling</h4>



Every venue has its own story. This might be the way you came up with the idea to start a restaurant, an interesting fact about the owners or the story about the actual venue itself.&nbsp;



There is always something exciting to tell about your place your customers are interested in. <a href="https://stampede.ai/blog/how-restaurants-can-use-storytelling-for-social-media/">Stories are there to be shared</a>. So make sure your customers know your story and integrate this theme within your food and decor.



For example, the restaurant <a href="https://www.mammas.co.uk/">Mammas Pizza</a> has a chalkboard on their wall, telling how the owner was an extra in two Star Wars films. They even took it a step further. <a href="https://www.tripadvisor.co.uk/ShowUserReviews-g186525-d719977-r280067735-Mamma_s_American_Pizza-Edinburgh_Scotland.html#photos;geo=186525&amp;detail=719977&amp;ff=397854343&amp;albumViewMode=hero&amp;aggregationId=101&amp;albumid=101&amp;baseMediaId=397854343&amp;thumbnailMinWidth=50&amp;cnt=30&amp;offset=-1&amp;filter=7&amp;autoplay=">The writing is like the opening of a Star Wars film.</a>&nbsp;



Remember, all these features should lead to a unified overall appearance in your venue. No matter how crazy you get, there should be some sort of connection to your brand and who you want to be, allowing you to create an overall theme.&nbsp;



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



Not all of these Instagrammable features might be suitable for your venue. No need to start tearing down your walls or spending fortunes on new decoration. But they will give you an idea of what your customers are paying attention to when getting out their phones to take their next shot. Maybe a little tweak here and then can already boost your restaurant up the Insta-friendly scale.&nbsp;&nbsp;



This all sounds good and well, but once customers get their Insta shot, how do you ensure that they’re coming back? We all know, attracting new customers costs you more than nurturing your existing ones.&nbsp;



To get their newest Insta shots posted, your customers need WiFi. Make use of the Guest WiFi you provide and gather your customers’ data for targeted promotions, review management and much more.



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5 Tips to Make Your Restaurant More Instagrammable

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Druckus|title:Free%20Ruckus%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Druckus||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Ruckus Networks for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]

Ruckus Networks

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Now Online

It&#8217;s a problem that many WiFi users are familiar with &#8211; slow loading times, sluggish networks, sites that just aren&#8217;t connecting.  Many of the residents of Market Harborough, Leicestershire were seeing all these familiar symptoms.
But then they received letters from nearby Her Majesty&#8217;s Prison Gartree, once home to notorious criminals such as Ian Brady and the Krays, explaining the network slowdown: their home network bandwidth was being <a href="http://www.dailymail.co.uk/news/article-4745586/Prisoners-using-wifi-pensioners-homes-watch-porn.html">hijacked by prisoners</a> who had smuggled phones into the prison.

Most of the houses effected in Market Harborough backed right onto the prison, where inmates could access hotspots setup without passwords. Residents, many of whom are retired couples, were urged to have their home internet security checked immediately. Prison officials reported that the inmates were using the internet to contact friends, family and associates outside the walls of the prison and, of course, to watch porn.
And it&#8217;s not just prisoners in the UK who love free porn &#8211; the site IndiaTimes recently reported that <a class="" href="http://www.indiatimes.com/technology/news/indians-are-hooked-onto-free-wi-fi-with-over-33-admitting-to-have-watched-porn-in-public-326149.html" target="_blank" rel="noopener noreferrer">33% of Indian WiFi users</a> have admitted to using free WiFi to watch porn, while officials in Mumbai are spending time chasing <a class="" href="http://www.hindustantimes.com/mumbai-news/non-commuters-take-advantage-of-free-wifi-watch-porn-at-railway-stations-in-mumbai/story-fSmKhmXDHssfJle29hSZjL.html" target="_blank" rel="noopener noreferrer">piggybackers out of the stations after hours</a> who are hogging bandwidth to you &#8211; you guessed it, more porn.
If you&#8217;re running a <a href="https://www.stampede.ai/wifi-in-action#coffee" target="_blank" rel="noopener noreferrer">cafe</a>, <a href="https://www.stampede.ai/wifi-in-action#hotels" target="_blank" rel="noopener noreferrer">hotel</a>, or other <a href="https://www.stampede.ai/wifi-in-action#retail" target="_blank" rel="noopener noreferrer">business</a>, these stories might scare you from offering free WiFi to your customers. It shouldn&#8217;t. You can easily stop unwanted users and bandwidth hogs by using some common sense security measures with your WiFi offering.
SCHEDULING &#8211; Does your business close at 5pm? There isn&#8217;t a reason to have the guest WiFi on after that, is there? No. An easy solution to this would be to just turn off your WiFi access point&#8230;.but then, are you going to remember to turn it on again the next day? Or will your employees? Especially in the food service industry, there&#8217;s an awful lot of work to get done before the first customer walks in the door. Scheduling your WiFi to turn on and off automatically during business hours is a easy and quick way to keep unwanted users off your network.
FILTERING &#8211; What&#8217;s the best way of keeping out porn sites? Stop them from coming through your router in the first place. Content filtering services keep constantly updated lists of inappropriate content &#8211; from gambling sites, to auction sites and, of course, adult sites &#8211; and stop them from reaching your network.
BANDWIDTH LIMITS &#8211; One person watching a movie can slow down your entire network. Imagine how slow connections were in an Indian train station where over 1/3 of the people were watching porn. Setting bandwidth limits keeps a network WiFi congestion free and fair for all.
Of course, you&#8217;re going to want a guest WiFi solution that combines all of these features. And it just so happens we have one handy &#8211; Stampede wifi. WE offers all the features above &#8211; automatic scheduling, bandwidth limits, and content filtering through our partnership with <a href="https://www.friendlywifi.com" target="_blank" rel="noopener noreferrer">Digital Friendly WiFi Scheme</a> &#8211; and MORE &#8211; like <a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer">marketing insights</a>, <a href="https://www.stampede.ai/how-it-works#analytics" target="_blank" rel="noopener noreferrer">analytics</a>, and <a class="" href="https://stampede.ai/supported-hardware" target="_blank" rel="noopener noreferrer">integrations</a> with popular internet applications like Zapier and Mailchimp to keep your business growing.
And the best part? It&#8217;s easy to get going with Stampede &#8211; you can either use our preconfigured devices, or, if you&#8217;re using <a class="" href="https://www.stampede.ai/partners" target="_blank" rel="noopener noreferrer">one of our tech partners like UniFi</a>, get started right away by connect to your devices through our easy to use Connect Dashboard.
Either way you choose, you&#8217;ll be able to offer your customers, safe, secure WiFi &#8211; 100% porn and prisoner free.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Porn, Prisons and WiFi – Network Safety Tips

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
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[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
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Marketing

According to the latest research from KAM media and FANZO,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">22% of sports fans visit a pub to watch a game at least once a week</a>. No doubt, live sports events are a&nbsp;big revenue driver&nbsp;for many hospitality businesses. This year is full of major sports events, so make the most of the bumper schedule ahead.&nbsp;



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<a href="https://www.sportstourismnews.com/2022-major-sports-events-calendar-uk-global/" target="_blank" rel="noreferrer noopener">Upcoming major sports events</a>:



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-22-at-12.50.42.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/879/340/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9TY3JlZW5zaG90LTIwMjItMDYtMjItYXQtMTIuNTAuNDIucG5n" alt="" class="wp-image-21856" width="659" height="255"/></a></figure>



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<h5 class="wp-block-heading">1) Be Smart And Plan Ahead</h5>



The biggest event (football World Cup) is colliding with the busy Christmas period this year. Careful&nbsp;forward planning will be a huge help&nbsp;here, allowing you to stay focused on daily operations during the busy period.



Here’s what you can do to clear your schedule ahead:



<ul class="wp-block-list"><li>Create your own email/SMS templates and re-use them for various sports events</li><li>Prepare content and offers well in advance</li><li>Start promoting booking offers and deals early on &#8211; schedule your campaigns</li><li>Use email and SMS automation to send booking reminders</li></ul>



A winter World Cup also means thinking outside the usual beer garden experience. Find a balance to blend football vibes with a festive atmosphere, catering to both customer groups.



Segment your database&nbsp;accordingly to make sure you reach the right audience with the right offers for better conversions. Allow them to opt out if they’re not interested in certain campaigns.&nbsp;



<h5 class="wp-block-heading">2) Pre-Booking Opportunity</h5>



<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">29% of customers want to pre-book</a>&nbsp;a table to guarantee the best view. This is your chance to secure bookings well in advance and to bring in larger groups.&nbsp;



Combine it with enticing limited-time offers and package deals to get customers to book early on.&nbsp;



<h5 class="wp-block-heading">3) New Customer Opportunity</h5>



When looking for a potential venue to watch a match,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">82% of customers turn to Google</a>. Be sure to keep your&nbsp;<a href="https://stampede.ai/blog/5-ways-to-make-sure-your-business-is-not-missed-on-google/" target="_blank" rel="noreferrer noopener">Google My Business</a>&nbsp;and website updated with important information.&nbsp;



Get feedback from staff on what customers ask about most by email, phone and in person. Use that to add relevant content to your listing and website.&nbsp;



Regular social media posts&nbsp;are also great to feature your special venue highlights, i.e. amount of screens, sound system, etc. Pin your posts to your profile whilst the events are ongoing.



Another revenue opportunity comes from leveraging your loyal customer database. People tend to&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">watch games in groups of 4</a>.



So, send out special deals for group bookings to your loyal customers. When they bring along their family and friends, you’ll gain new customers and the chance to retain them down the line.&nbsp;



<h5 class="wp-block-heading" id="h-4-upsell-opportunity">4) Upsell Opportunity</h5>



Given the length of most live sports events,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">44% of customers spend more than 3 hours</a>&nbsp;in a venue. Take advantage of smart technology to increase spend per head whilst they’re in your venue.



For example, order and pay apps can dramatically&nbsp;<a href="https://www.flipdish.com/gb/resources/blog/want-to-make-more-money-go-digital" target="_blank" rel="noreferrer noopener">increase average order value by 10-30%</a>. Even more so if customers can open a digital tab.



<a href="https://stampede.ai/blog/3-quick-tips-on-upselling-to-increase-order-values/" target="_blank" rel="noreferrer noopener">Digital upselling</a>&nbsp;allows you to automatically send offers and deals directly to your customers&#8217; phones once they’ve signed up to your Guest WiFi (working on a captive portal).&nbsp;



Content ready but not sure how to best set up and automate your email campaigns?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to get maximum revenue from sports events.

4 Easy Ways To Get Maximum Revenue From Upcoming Sports Events

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What People Say

If the Coronavirus pandemic has taught us anything, it’s that flexibility needs to be a key component of a business. Those who remain versatile and open to change are the ones who are managing to successfully overcome the sudden curveball that was thrown.&nbsp;



Focusing on the food and beverage industry, the last few months have confirmed that online ordering is the way of the future. As such, many restaurants and bars are adapting their strategies to perfect their takeaway process and meet the demand for digitisation. This way, customers can feel both safe and gratified when ordering their meals.&nbsp;



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Below, we’ll share 5 essential methods and strategies that will help to make your takeaway easier to operate. Whether you’re a large 5-star restaurant or a small corner-coffee shop, these ideas will kick your innovative thinking.



<h4 class="wp-block-heading" id="h-1-organise-your-staff-with-management-tools">1. Organise Your Staff with Management Tools</h4>



For your takeaway service to function more efficiently, your staff must be up to the task. They need to be ready and willing to adapt to the new procedures. You’ll have to schedule in training to make sure everyone’s on the same page and that the new processes are acknowledged.&nbsp;



“Often, when smaller restaurants transition to online services, they neglect the fact that their daily order volumes are now going to increase.” <a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1]</a>&nbsp;



This may also be a good time to investigate training assistance. There are some reliable digital management tools available to assist with scheduling and workplace efficiency. For example:



<ul class="wp-block-list"><li>Typsy is a staff training platform that uses online videos from the best in the hospitality business to teach essential skills and compliance.&nbsp;</li><li>Tap my Back provides managers with in-depth reporting on staff engagement and how members are coping while at work (which can be helpful as we all try to navigate the COVID pandemic).</li><li>7Shifts helps to keep track of staff rosters so that you can approve staff availability and ensure that you have a constant flow of hands-on deck.&nbsp;</li></ul>



Once you have created an order in your kitchen, the process of offering takeaways will be easier with fewer hiccups along the way. It will also set the foundation for keeping you, your staff, and your patrons safe and satisfied. 



<h4 class="wp-block-heading" id="h-2-adapt-your-menu">2. Adapt Your Menu</h4>



If crumbed mushrooms are a hit at your restaurant, don’t be under the assumption that they will receive the same adulation when customers order the dish as a takeaway. Fried items tend to lose their crispiness and juicy flavour after a while and may not be the best food to package for delivery. The bottom line is, not all foods are meant for deliveries and takeaways.



Perhaps it’s time that you revise your takeaway menu to only include meals that can endure the time between order and delivery. This way, you’ll still get a good rep for rustling up divine dishes.&nbsp;



From an economic point of view, it’s best to choose items that don’t take up a lot of time for preparation and packaging.&nbsp;



Also, if you haven’t yet done so – it’s time to create an online menu. To really streamline your takeaway service, you could consider investing in software (new or third party) that allows customers to order directly through your menu. These tool types typically integrate with a delivery system to encourage a seamless process.  



Did you know? Digital ordering is growing 3x the rate of on-site ordering. <a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2]</a>



<h4 class="wp-block-heading" id="h-3-streamline-delivery">3. Streamline Delivery</h4>



When it comes to streamlining food and beverage delivery, one of the key decisions to make is whether you will be using an in-house system to deliver orders &#8211; or if you are going to partner with a third party. Both choices come with their own list of pros and cons and in the end, the decision will come down to personal preference and budget. Of course, if you go the third-party route, you’ll want to in engage in a company that has the same ethos as yours. 



<h4 class="wp-block-heading">Great advice</h4>



Make sure that your own delivery staff are well-informed about your brand and meals so that they can answer all queries and concerns posed by customers.&nbsp;



And then &#8211; as with the importance of digitising your menu &#8211; an online ordering system has become an expectation by customers and if you’re not part of this new movement, you’ll be losing out on tons of potential business.&nbsp;



Some of the UK’s top online food delivery tools that are worth looking into include:



<ul class="wp-block-list"><li>Just Eat</li><li>Food Hub</li><li>Uber Eats</li><li>Deliveroo</li><li>Hungry House</li></ul>



When researching these products, some intense introspection is required. To choose an application that’s going to work best for your brand, ask yourself — what features do you need? Can you integrate your current POS with the online restaurant ordering system? Are any marketing tools included in the deal? Are there any hidden charges? How compliant is the service with new COVID-19 regulations? Does the service provide access to cashless payment software?



<h4 class="wp-block-heading" id="h-4-cashless-payments">4. Cashless Payments</h4>



Cashless payment technology for restaurants enables quick and easy customer transactions. It also reduces the risks that come with having cash on hand. The good news is that this type of technology is no longer reserved for large restaurant chains. Even the smallest takeaway joints can access affordable cashless payment systems.&nbsp;



The advantages include:



<ul class="wp-block-list"><li>Transparency, reliability, and security in the system</li><li>Increased speed of service</li><li>High customer satisfaction</li><li>A surge in online orders</li></ul>



Ask your bank if they provide any cashless payment facilities or browse online for cashless payment applications that are available to your area.&nbsp;



<h4 class="wp-block-heading" id="h-5-get-the-word-out">5. Get the Word Out</h4>



Last – but way far from least – take advantage of tools that allow you to get the word out. If this is the first time that you’re offering takeaway as an option, then you need to let folks know that you now provide this service. If you’re a takeaway veteran, inform your patrons that you have improved your system so that they can experience even better customer satisfaction.&nbsp;



In this regard, social media is your friend. This is still one of the best marketing tools for those who are on a budget. You could also look into <a href="https://stampede.ai/how-it-works/marketing/">SMS and email marketing tools</a>, or encourage ye’ old faithful “word of mouth”.&nbsp;



The more you market yourself, the wider your customer base will be. Having a dedicated customer base is what will make offering take-out a breeze. The best customers are the ones who create more customers through word of mouth. Referral and recommendation programs are a great way to activate this marketing method.



When getting the word out, remember to reassure your audiences that you have put all the relevant local health measures in place and that their health and safety is paramount to you.&nbsp;



References:



<a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1] Resto Labs. 5 Tips to Help You Transition Better for Delivery and Takeaway</a>



<a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2] Tactic. 20 Online Food Ordering Statistics</a>

5 Essential Ways to Make Offering Takeaway Easier

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Loyalty

Setting up a business isn’t easy, but I’m sure no one told you it was. In addition to having stock and seats for your customers, you’ve got to ensure that the infrastructure &#8211; like phones and your internet connection &#8211; is ready to go. 

Internet, more now than ever, is vital to make your business ready to operate and thrive. Every modern organization and business, whether you’re operating in hospitality, events or retail, relies on internet for internal planning, making orders and communication.
Having an Internet connection and a fast WiFi service in your venue is vital for many of your business processes. Since you’ve got the WiFi setup and going for your business, why not let your guests login and use this network? No need to have another network. Right? WRONG!
If you want to learn how and why sharing the same network with your guests might ruin your business, <a class="" href="https://get.stampede.ai/wifi-mistakes-ebook" target="_blank" rel="noopener noreferrer">have a look here</a>. (SPOILER ALERT: It&#8217;s bad.) You’re using the backoffice WiFi network to full extent, but are you sure you’re deploying the Guest WiFi to full extent?
Using a <a class="" href="https://www.stampede.ai/" target="_blank" rel="noopener noreferrer">proper Guest WiFi solution</a> isn’t rocket science. Easily set up, a secure WiFi solution will not only give your guests the advantage to freely and safely connect to the Internet, it also offers immense benefits for your business. Envision the internet connection you’re offering to guests as a literal connection you are establishing with customers. Inviting your business patrons to <a class="" href="https://media.giphy.com/media/IwTWTsUzmIicM/giphy.gif" target="_blank" rel="noopener noreferrer">surf in your venue</a>, gives you the unique chance to get to know them on a personal level. 
When customers make use of your Guest WiFi, you can ask them to leave some information about themselves. Customer Data like name, gender or email address can be collected easily and your business can get to know your customers. 
Gathering certain information also enables a business to build customer profiles and learn about their guests’ behaviour, like how often they visit the venue or how long they usually stay. Information like this is extremely valuable to any business, as the venue might be adapted to these insights. For example, if customers tend to linger over a cup of coffee or a meal and work during their visit, installing extra power sockets for laptops and smartphones can make a trip to your venue even more pleasant and uncomplicated for customers.
The great thing about this approach to customer intelligence is that customers only need to go through the <a class="" href="https://www.stampede.ai/how-it-works#marketing" target="_blank" rel="noopener noreferrer">Captive Portal</a> once!
Once registered, guests will be automatically logged into the Guest WiFi in seconds. Not only does this help the guests easily use your connection, it also helps you to generate data about them and gain insights for every single visit to your venue. Let&#8217;s say your customer visited a venue in New York, USA and your venue in Glasgow &#8211; as long as both places are using Stampede, guests will be able to login seemlessly in either venue. Now that’s what we call smooth&#8230;
All you need is a single login
Most of your guests will be grateful for the opportunity to use Guest WiFi and they’ll make use of it without a second&#8217;s hesitation. That’s how it should be, as the business is also gaining valuable data in return. Creating a win-win situation here is very easy. In case your customers are rather reluctant to use the WiFi or don’t want to exchange their email address for internet access, here’s a little tip:
After going through the Captive Portal, redirect your customers to whichever website you want them to see. So, why not redirect them to a separate Landing Page that includes a little treat like 50% off the next drink? This guarantees you happy customers AND data to profile your visitors. Let’s be honest &#8211; ever heard someone say “no” to a discounted drink and free WiFi?
If you want to find out more about how Stampede can help you boost your business, connect to customers and turn them into loyal visitors, click right below and find out.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Get Your Customers To Login Once & Keep Them Always Connected