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So you&#8217;ve just opened your first coffee shop. Besides awesome coffee, you wanted your business to be a place where people could meet and chat about the pressing issues of the day. Sort of a modern day salon, if you will. You did everything a good coffee shop is supposed to do &#8211; order the latest in Sumatran Dark Roast, obtain sweets from your favourite local baker and, of course, install some WiFi for your customers.

The only problem is that your coffee shop has become a haven for hipsters working on the latest draft of their screenplay. Instead of lively conversation, everyone in your shop is staring at their laptop screens and silently typing away.
So what&#8217;s the solution? How can you get your customers talking and still keep your business going?
You could do what a lot of <a href="https://www.theglobeandmail.com/report-on-business/small-business/sb-managing/we-dont-want-to-be-an-office-cafe-owners-are-pulling-the-plug-on-wifi/article34859828/" target="_blank" rel="noopener noreferrer">coffee shops are doing these days and turn off the WiFi</a>. This will keep your business moving but might run the risk of alienating your customers and peg you as a Luddite.
Here&#8217;s a better solution: let your customers use your WiFi for free &#8211; at first &#8211; then ask them to pay. Hey &#8211; there&#8217;s no such thing as a free lunch, right?
<h2>Setting Up a Paid or Hybrid Network</h2>
But how to go about setting one of these networks up? With Stampede, it&#8217;s as easy as flipping a virtual switch.
Using Stampede, you can setup a wholly paid network, that is, one where your customers have to pay to access the WiFi for a set period of time. The other solution is to setup what is known as a hybrid network. In this type of network, your users are free to browse the internet until they&#8217;ve used up a certain amount of data &#8211; how much is up to you. Then they&#8217;ll be asked to pay for their connection. This is a great solution for keeping those bandwidth hogs off your network and has the added bonus of not penalising the people who wanted to stop by for a coffee and to quickly check their email.
<h2>Supercharge Your Marketing</h2>
Ok, so you&#8217;ve got the bandwidth hogs under control in your coffee shop. That&#8217;s a start, but that&#8217;s not the coolest feature of Stampede. That&#8217;s right. There&#8217;s more!
See when your customers want to access your WiFi, they&#8217;ll first need to login through what is known as a captive portal. This is a splash screen that appears on their device as soon as they fire up the WiFi. Your customers will need to enter their email address on the captive portal in order to be able to access the network.
And that email address, my friend, is gold. Because you can now use it to market to your customers. How so? How about this &#8211; let&#8217;s say one of your customers hasn&#8217;t visited your shop in a while, so Stampede automatically drops them an <a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank" rel="noopener noreferrer">email or SMS message</a> letting them know about some of your latest creations and includes a coupon for a discount. Magic? Nope, that&#8217;s Stampede.
And it doesn&#8217;t stop there &#8211; the sky is the limit as to what you want to do. That&#8217;s because <a href="https://get.blackbx.help/portal/kb/articles/zapier-introduction" target="_blank" rel="noopener noreferrer">Stampede also includes Zapier integration</a> so you can connect Stampede to your favourite marketing and productivity software like MailChimp, Slack, Trello, Dropbox and hundreds more.
<h2>Bandwidth Hog Hunter</h2>
So stop those bandwidth hogs in their tracks by setting up paid or hybrid networks in Stampede. Just click below to get started!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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Paid and Hybrid WiFi Networks with Stampede

Is your hospitality venue ready to welcome back remote workers? The work from home guidelines have changed. Not everyone is returning to their office yet, but many are actually tired of working from their own homes. Hence, they are looking for an alternative remote place to work from.&nbsp;



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According to the latest <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/" target="_blank" rel="noreferrer noopener">report from KAM media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge potential for venues to attract more footfall. And use this as a way to fill up spaces during quieter times of the day.



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png"><img decoding="async" loading="lazy" width="2122" height="1192" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png" alt="" class="wp-image-20308" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png 2122w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-300x169.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1024x575.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-768x431.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1536x863.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-2048x1150.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1200x674.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-150x84.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1170x658.png 1170w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1920x1079.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-592x333.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-107x60.png 107w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-160x90.png 160w" sizes="(max-width: 2122px) 100vw, 2122px" /></a></figure>







Before you start promoting your hospitality venue as the best remote working place, there’re a few things to get sorted in your venue.



<h4 id="h-it-s-all-about-the-wifi">It&#8217;s all about the WiFi</h4>



First of all, your WiFi should be easy to connect to and offer a secure and fast connection. A captive portal (<a href="https://stampede.ai/how-it-works/wifi/#portal" target="_blank" rel="noreferrer noopener">like Stampede</a>) could be a suitable solution. It works without a password as customers log in using their email, social logins or Apple ID.



What’s more, it will also automatically reconnect customers who have been at your venue before. Definitely a big plus for your customer experience, and especially for repeat remote workers who’ll come infrequently.&nbsp;



It goes without saying that your network should be able to deal with high usage and that you should have unrestricted speed for any up-and downloads to cater for business needs.



<h4>A quick checklist for your venue:</h4>



Apart from WiFi, the report from KAM Media also highlighted a couple of other important aspects workers rate as deciding factors when choosing a venue to work from.



<ul><li>Enough power sockets?</li><li>Attractive lunch options?</li><li>Monthly subscription option for bottomless drinks?</li><li>Range of non-alcoholic drinks?</li><li>Comfortable seating?</li><li>Toilet facilities?</li><li>Noise level?</li><li>Separated work area for calls or meetings?</li><li>Bonus &#8211; big screens?</li></ul>



<h4>How to promote your space?</h4>



Once you’ve got the points from the checklist covered, you have to start creating a buzz and promote your hospitality venue as the ideal remote working place.



What makes your place stand out from the others? Highlight the fact that working from a hospitality venue is much more convenient (food &amp; drinks sorted) than from home.



<h4>Get found &#8211; places and channels</h4>



<ul><li>Make sure to show up on “near me searches” for places to work remotely and that your <a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business profile is up to date</a>.</li><li>Have a special section on your website featuring any deals and Frequently Asked Questions.</li><li>Pin a post with the main information and your offer on your social media accounts, make it a regular topic of your content.</li><li>Use email &amp; SMS marketing to reach out to your customer database</li></ul>



Extra tip: ask customers to pre-book a full or half-day working space online to secure themselves a seat and to allow you for a better planning ahead.



 Head to <a href="https://stampede.ai/blog/part-ii-how-to-promote-your-venue-as-the-1-remote-working-space/">Part II of this blog article</a>, all about special offers and package deal ideas for remote workers.



If you want to learn more about how our Captive Portal solution can enhance your customer experience, <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We&#8217;re happy to help.

How to Turn Your Venue Into the #1 Remote Working Place [Part I]

3 Tools To Get More Customers On Your Mailing List

Strengthen Your Brand With Customised Booking Emails

9 Ways To Retain Customers With Clever Segmentation

2 Ways To Keep Your Footfall Up With Customer Loyalty

New Venue? Keep Your Footfall For Longer With Customer Data

Secure Revenue This Winter With Delivery Orders

Save Time Building Christmas Templates [Quick Guide]

How To Sell More And Increase Spend Per Head With Upsell

5 Tips To Sell More Gift Cards This Festive Season

Working In Hospitality: Harnessing The Efficiency Of Tech

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You might have heard that data is the new currency; it&#8217;s the key that unlocks ultra-targeted marketing that drives customers through your doors. But how do you gather the data you need for your restaurant? And what kind of data is useful for your marketing, and why?







If you&#8217;d like to make better use of your marketing budget you might have considered buying data to help you target potential customers. But why buy data when you can generate an own your own data?&nbsp;



At first glance, it can seem trickier for an offline business to collect data and put it to use. But the answer is likely simpler than you think. You can generate data for restaurant marketing using <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">Stampede captive WiFi</a>. And our portal service keeps you on the right side of the Information Commissioner when it comes to GDPR. 



One of the biggest pros of this kind of <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> is that it is a safe and compliant way to gather customer data. You can use it to build customer profiles, segment and target your restaurant marketing. It can give you an edge when it comes to providing superior customer service too. But where should you start? New customers often ask us what data they can collect and how to use it.



With Stampede WiFi, you can design your very own splash page to ask the questions you want to know the answers to. There&#8217;s a lot of potential data hospitality businesses can seek out. But of course, details and data hold different value depending on your business and marketing goals. Our captive WiFi portal does more than just gather data. It allows you to seek out information at different stages in the customer relationship and most importantly, add context. On your WiFi sign-in page, you can collect data directly about your customer and also gather context about their visit. Here&#8217;s how to do it.



<h4>Start with the basics</h4>



Name, date of birth, gender and address or postcode are <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">common data collection</a> starting points. Your diner&#8217;s name is the first thing you need to begin building their customer profile. 



Date of birth helps you to segment them and lets you know when their birthday is too, which is handy when it comes to inviting them to celebrate with you. Gender is another variant that helps grow your segmentation options. Collect these four details from everyone who signs onto your WiFi and you&#8217;ll have a great foundation for planning simple and effective marketing campaigns.&nbsp;



This data can also fuel inspiration for events, menu changes or even rebranding to better fit your customer base. For example, you may work out that you have a lot of young mums popping into your establishment. You could encourage them to visit more frequently by changing your daytime offers. Or you might discover that you have a lot of single professionals visiting you for coffee. Individuals you could also target with offers for after-work drinks and nibbles.&nbsp;



<h4>Keeping in touch</h4>



Marketing to previous customers will generate a higher return on investment. So data that helps you to keep in touch with diners is very valuable. <a href="https://econsultancy.com/more-reasons-for-retailers-to-offer-wi-fi-in-stores/">One survey from OnDeviceResearch</a> found that 74% of people would be happy for a retailer to send a text or email with promotions while they&#8217;re using in-store WiFi. 



Captive WiFi is a cost-effective way to <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">grow email and SMS marketing</a> lists. You can check submitted email addresses and encourage reviews by sending guests an email thanking them for their visit. Asking them to leave feedback. Another option is to include an incentive such as money off or free item code within the email to encourage a return visit.&nbsp;



In some cases, your diners may not even need to fill out their contact details; you might choose to give them the option to login using their social profiles instead.&nbsp;According to information from <a href="https://www.cmocouncil.org/">CMO Council</a>, 56% of social network users stated they would use their social profiles to login in return for a customised experience. You gain valuable data associated with their social profiles. Helping you to build out their customer profile and allowing marketing segmentation. The customer benefits from a speedy sign in and the potential of tailored content and offers from their very first interaction.&nbsp;



<h4>Context and customisation opportunities</h4>



They say content is king. But in the data world, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">context adds an extra layer of value</a> that puts meaning behind your data. For example, you might ask your diner who they are dining with and the purpose of their visit. Is it a date night? Are they having a quick family tea? Is it a special celebration? What&#8217;s their favourite drink or pizza? 



This context helps you to understand why people are visiting, to try and attract more visitors aiming to do the same. It also allows you to customise your service and offers for them immediately. Providing them with a great eating out or entertainment experience.&nbsp;



Knowing how your customer found out about your venue, offer or event is also super valuable information to have. This lets you know how your marketing is performing and can help you to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">calculate your return on investment of digital marketing</a>. Also allows you to see how specific campaigns are performing. When customers are converted by marketing, it&#8217;s not always by the activities we expect. 



Data context really helps to ensure budget and time are being directed to the right activities to attract target customers. And when you combine this context and customisation with basic customer information, you have the makings of some great customer personas to inform your overall marketing strategy, campaigns and individual ads.&nbsp;



<h4>In-store patterns</h4>



Some of the most valuable data you can collect from your Stampede WiFi doesn&#8217;t come from asking your guests questions. It can help you to better plan your staffing, identify problem times when you need to generate more customers. It can also help you achieve consistently better customer satisfaction levels. What is this data? It&#8217;s the simple connection data relating to each login.



Bookings don&#8217;t always match up with the numbers of covers in a service or the numbers of guests on the table. Nor do they tell you how quickly a table is turned. Reporting on your connections to your WiFi portal lets you see at a glance how many people were using WiFi in your restaurant. This means you can identify peak or slow periods and you also get an indication of how guests stayed.&nbsp;



As a customer’s device is associated with their login, it&#8217;s recognised by your captive WiFi portal whenever they visit. When those guests return to your venue or another one of your businesses, you can see patterns emerge that will help you build a fuller picture of your customer&#8217;s wants and needs. You might find that a regular customer always dines out late on Wednesdays. Or that you have lots of families visiting on Fridays. 



You might even decide to introduce a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">loyalty scheme to encourage</a> those fortnightly visitors to come and see you every week instead. This way, you can continually work towards building a better picture of the lifetime value of your customer. And if the customer is someone who found you due to marketing and you know that, you can track against the original cost for acquisition



All of this information can be gathered without the need for your customer to download an app. With minimal data physically entered by them.



Do you have a firmer idea of what type of data might be useful for your restaurant or bar marketing and why? Set up a Stampede demo. To talk about the details of the very useful ways your WiFi can contribute to your restaurant marketing.



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Gathering the Right Data for Your Restaurant Marketing