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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

The hospitality industry is highly dependent on regular cash flow to keep their business running. High fixed costs result from rents, taxes, salaries etc. In times where people are urged to stay at home and restaurants facing temporary shut down, the industry is facing a huge impact on footfall and ultimately revenue.&nbsp;



So, how can restaurants and other hospitality businesses secure their cash flow and combat the coronavirus implications? Your loyal customers might even have asked you already how they can support you during these hard times.&nbsp;



One of our recent articles has covered one possible solution &#8211; <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/">signing-up for delivery apps.</a> This way your customers can still enjoy their favourite meals whilst staying safe at their homes.



Another way to get some money into your account instantly is through boosting gift voucher sales. We’ve already seen hospitality businesses offering gift vouchers for their best customers. Find out more about why gift vouchers and cards could help you right now and how to promote them.



<h4 class="wp-block-heading">Why Gift Vouchers?</h4>



The idea behind gift vouchers is simple. Buy now and use later. Your business gets the money immediately and your customers can enjoy a nice meal once the situation has eased up a bit. This also provides you with more security for the future, as you know guests will come to redeem their vouchers and gift cards.&nbsp;



Even better, it might also get you potential new customers in. Encourage your existing customers to surprise their family and friends with a gift card. Did you know that <a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/">60 % of customers say they have been introduced to a new company through a gift voucher</a>? Another nice benefit, research has shown that most of the customers <a href="https://www.leebropos.com/4-reasons-your-restaurant-needs-to-offer-and-accept-gift-cards/">exceed the amount of the gift card</a> whilst in your venue by spending additional money on extras. Especially when the law in certain places (like our native Scotland) prevent offers on alcohol &#8211; meaning you’re almost guaranteed that any redeemed vouchers will exceed their value.



<h4 class="wp-block-heading">How To Sell Them?</h4>



The first thing you might think of now is your website. A pop-up or landing page can help you to make it more visible for website visitors straight away. 



The next channel should be your social media accounts. Use normal posts and Instagram stories. If you want to take this one step further, <a href="https://upserve.com/restaurant-insider/restaurant-marketing-tool-boosting-facebook-post/">promoted or boosted posts</a> can help you to spread the word quicker and more widely. Don’t forget to encourage your followers to share it with their family and friends.



When it comes to your existing customers, sending out an <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email newsletter</a> is the best way to reach them. Use this opportunity to thank your customers for their loyalty, but also to update them on the status of your business. Anything to keep this valuable communication to your customers up now will help you further down the line.



<h4 class="wp-block-heading">Conclusion</h4>



This all doesn’t sound too complicated right? Gift vouchers and cards offer various benefits for hospitality businesses right now. From getting some extra money in your till and staying in touch with your existing customers to securing footfall for the future and giving customers something to look forward too. So what are you waiting for? Get your vouchers ready and start promoting them.



<hr class="wp-block-separator"/>



Little extra tip &#8211; our own Gifting section. Our product team has built an easy way for businesses to offer gift cards or accept donations. Featuring a bespoke microsite that you can share with your customer database via email campaigns, social channels and as a link on your website. It’s available for all our users, alternatively if you don’t have an account with us yet, <a href="https://signup.stampede.ai/?source=gifting">sign-up here</a>.&nbsp;

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now

Planning a coffee shop opening for 2019? Got amazing coffee and an inviting interior? Do shops, offices and potential customers surround your shop? That&#8217;s a great start. But to keep your business busy, you can&#8217;t rely on passers-by wandering in off the street. Spend time establishing your brand online and get customers to come to you.



<h4 class="wp-block-heading" id="h-why-your-coffee-shop-brand-needs-an-online-presence">Why your coffee shop brand needs an online presence</h4>



You may have been on a fact-finding trip to South America before opening your business. You might sell the best speciality coffee for miles, but have you translated this into your brand? How will you show this knowledge and passion to your customers and use it to win you sales? Establishing your brand&#8217;s ethos and personality online will help set you apart. Be easy to find and tell your customers what&#8217;s at the heart of your business and you&#8217;ll be on the right path.&nbsp;



When customers are looking for somewhere to eat and drink they grab their smartphone. They search for cafes, look at local food bloggers on Instagram, and snoop on review platforms. These are opportunities for you to get noticed. Use them to showcase the customer experience you offer and explain what you&#8217;re about. Here&#8217;s how you align your online presence to your customer to drive footfall&#8230;



<h4 class="wp-block-heading" id="h-1-set-up-your-google-my-business-page">1) Set up your Google My Business page</h4>



If someone&#8217;s looking for somewhere to eat or drink and they search Google for a coffee shop nearby, can they find you online? Your <a href="https://www.google.com/intl/en_uk/business/">Google My Business page</a> is a free marketing tool. It can help customers find you and learn more about you.



Set up your page to display your location, opening hours and contact details. Write a summary about your establishment that speaks to your target customer. Use words that tell them if you&#8217;re a comfy spot for casual coffee drinkers. If your shop is aimed squarely at coffee aficionados, make sure they know. Your target customer should identify with your coffee shop brand when they look at this page. 



Upload photos of your food, drink and your shop interior. Give potential customers a sense of what it&#8217;s like to visit you. Want to let people know about your launch party? You can <a href="https://support.google.com/business/answer/7342169?hl=en-GB">add a post</a> to let customers know about special events. Don&#8217;t forget to link to your website so customers can learn even more about you. 



<h4 class="wp-block-heading" id="h-2-invest-in-a-coffee-shop-website">2) Invest in a coffee shop website</h4>



Do you really need a website for your coffee shop? Not always, but coffee shop owners often overlook the benefits a website provides. A branded easy-to-navigate website can enhance a customer&#8217;s online experience with you. Plus, it gives you real estate you control to set out your store. 




What should be on your website? Start with an easy to find food and drinks menu, use great photography that sets the ambience for your shop. A website blog is a great place to share photos and facts from that fact-finding trip to South America. It&#8217;ll show &#8217;em you know your stuff. A website is a platform where you can share the stories, news and events that shape your brand for customers. Don&#8217;t forget to link your site to your social media accounts. This helps Google to identify your profiles and draw them into your Google My Business page. It also encourages customers to connect with you.



<h4 class="wp-block-heading" id="h-3-begin-your-social-media-story-at-the-start">3) Begin your social media story at the start</h4>



If you want customers to wake up and smell just how good your coffee is, social media can help you to waft the scent. According to <a href="https://www.nationwidecoffee.co.uk/news/coffee-news-update-2020-and-your-best-approach-for-growth">research</a>, 45% of coffee industry leaders think social media is their most effective form of marketing. Coffee quality was identified as the biggest factor behind café success, but you need to lure those coffee drinkers in to taste what you&#8217;re offering. And the experts say you should get this strategy started before your launch. 



Simon Fogal, Creative Director at Food and Drink PR firm <a href="https://chapter81.co.uk/">Chapter 81</a>, spoke to Stampede to share his tips for launching coffee brands on social media. Yes, #latteart and #pastryporn play a part. But it&#8217;s those behind-the-scenes images that shape a brand and pique social media user&#8217;s interests.&nbsp;



&#8220;Our first port of call is great photography, images that can set a scene and really get the ambience of the venue through the lens. So we do simple set-up shots, product shots. But there are also basics like opening times,&#8221; advises Simon. 




Simon spoke to us about Chapter 81&#8217;s successful launch of Leed&#8217;s coffee shop, <a href="https://archiveleeds.co.uk/">Archive</a>. Behind the scenes teasers were used to generate interest in the brand well before the baristas got busy with any beans. 



&#8220;We helped launch their Instagram and did the shop build in sets of three. We had to do several shoots as the impact dates were very tight and it was still being built. Details of the shop and machines were used to create hype and intrigue and we did the sets of three to build up a quality Instagram feed.&#8221; 




When customers hear about new business launches, they&#8217;ll often head straight to social media to find out more details. Building anticipation by sharing your story so far can help strike the right impression with your audience. 




<h4 class="wp-block-heading" id="h-provide-reliable-and-free-wi-fi">Provide reliable and free Wi-Fi</h4>



The rise of remote workers has driven demand for free Wi-Fi in coffee shops. Yet there are extra benefits beyond promoting you as a freelance friendly spot. With a <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">captive portal</a> your customers login via a personalised branded screen. You can collect data to help turn first visitors into valuable repeat customers. Insights help you to craft targeted marketing. You get a fuller picture of your customer.&nbsp;



Offering free Wi-Fi also makes it easier for your customers to act as <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">ambassadors for your brand</a>. They can tag your coffee shop&#8217;s Instagram profile in photos of their fantastic flat white or fluffy pancake stack. And a good Wi-Fi connection makes it simple for guests to submit a review before they leave your venue.



<h4 class="wp-block-heading" id="h-be-proactive-with-your-review-strategy">Be proactive with your review strategy</h4>



When you&#8217;re the new coffee shop on the block, online reviews are super important for boosting business. Your Google review score sits within your Google My Business page. Potential customers can read reviews with just a few clicks. This helps them to decide whether to visit you. Reviews on platforms such as TripAdvisor and Google and responding to reviews can increase your visibility. They help to build your brand&#8217;s reputation.&nbsp;



You don&#8217;t need to be pushy in asking customers for reviews but you can say you&#8217;d appreciate one if they give a compliment. You’ll need to be mindful of how you respond to reviews. Aim to address them in a timely fashion. Thank guests for feedback and show empathy when issues arise. A genuine attitude and personal touch can go a long way in building your coffee shop&#8217;s brand online.&nbsp;



If you&#8217;re considering introducing Wi-Fi for your coffee shop customers, find further reading here:



<ul class="wp-block-list">
<li><a href="https://stampede.ai/wp-content/uploads/2018/07/Stampede-Factsheets-Coffee_Shops.pdf">Coffee Shop Factsheet</a></li>



<li><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">Benefits of Free Wi-Fi for coffee shops</a>&nbsp;</li>



<li><a href="https://stampede.ai/blog/brew-lab-drips-success-with-coffee-shop-wifi-blackbx-success-story/">Brew Lab coffee shop story</a></li>
</ul>



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Schedule a chat</a> with one of our team for more advice

Establishing Your Coffee Shop Brand Online

When you&#8217;re running a brick and mortar retail business, you know that every customer counts. Whether you&#8217;re selling the latest in urban streetwear or titanium-reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you&#8217;re alienating over 3/4 of your retail customers? Not very pretty, is it? That&#8217;s because 78% of shoppers prefer to use in-store WiFi when it&#8217;s available.



So why aren&#8217;t you offering it? Get started with your Retail WiFi today.







<h4 class="wp-block-heading">KNOW YOUR CUSTOMERS</h4>



You can&#8217;t love your customers if you don&#8217;t know them. That&#8217;s why offering them free in-store WiFi through a captive portal solution, like Stampede, makes sense. So how exactly does this work? Easy. Once enabled your customers&#8217; login through a splash screen, branded with your store name and logo, with their email address in order to access the WiFi. But it doesn&#8217;t stop there &#8211; in addition to an email address, you can ask information like age, gender, post/zip code and more! Most customers don&#8217;t mind giving out a few marketing details in return for free WiFi.



Sound too good to be true? It&#8217;s not. Here are a few more <a rel="noopener noreferrer" href="https://www.networkworld.com/article/3230377/wi-fi/wi-fi-analytics-saas-can-make-retail-cool.html" target="_blank">Retail WiFi stats courtesy of Network World</a>:



<ul class="wp-block-list"><li>82% of shoppers research products online before setting foot in a store.</li><li>60% of retail shoppers want to receive real-time promotions and offers in-store.</li><li>17% of Millennials think being reminded of items they need while they’re shopping is “cool.”</li><li>27% of Millennials think it’s “cool” to be told which foods they should buy, based on their dietary restrictions.</li></ul>



Not only do your customers want free in-store WiFi at your retail business, they want to be &#8220;cool&#8221; as well.



<h4 class="wp-block-heading">AUTOMATED MARKETING</h4>



Ok, great, so what can you do with all this information? Well, really, the sky is the limit. One option is to import email addresses into your favourite mail marketing program like Mailchimp. Send out an email blast with your latest offers to tempt customers. Or, even better, use Stampede automated marketing to send out <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank">laser targeted SMS or email messages</a> to your most loyal customers (or even the ones you haven&#8217;t seen in a while). Imagine this &#8211; a customer who hasn&#8217;t visited your shop in a set period of time &#8211; say a month &#8211; gets an automated message encouraging them to come back to your shop with a special discount. Who could resist?



<h4 class="wp-block-heading">BUYERS CLUBS</h4>



How about this? Once your customer accesses your store&#8217;s WiFi through your captive portal, they&#8217;re automatically enrolled into your buyer&#8217;s club ALONG WITH a 20% discount off anything they buy today. The best part? Once registered, customers are automatically connected to your WiFi every time they enter your store. That&#8217;s instant tracking and analysis of your customers &#8211; in real-time. <a rel="noopener noreferrer" href="http://get.stampede.ai/loyalty-program-ebook" target="_blank">Build your customer loyalty</a> &#8211; automatically.



<h4 class="wp-block-heading">BEATING THE ONLINE SHOPS</h4>



The internet has revolutionised the retail industry with online reviews and discounts. Savvy shoppers search online for discount codes to help them get the best deal and use what they read online, such as reviews and blogs, to inform their purchases. 



As a matter of fact, 30% of shoppers won&#8217;t purchase a product if they can&#8217;t research it online first. What better way to empower your shoppers than offering them awesome WiFi where a mobile signal might be weak? Your customers can use bar code scanners and other cool apps to look up product information.



Want to get into more detail? Here&#8217;s a nice video put out by the good folks at Cisco about how to implement and get the most return out of WiFi in retail:



<figure><iframe loading="lazy" src="https://www.youtube.com/embed/V4pEC4ukRu8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<h4 class="wp-block-heading">OFFER AWESOME IN-STORE&nbsp;RETAIL WIFI TODAY!</h4>



Avoid customers leaving your shop without buying anything, offer great WiFi and send vouchers by SMS or email to entice them to do an impulse purchase.



So &#8211; what are you waiting for? Get started offering awesome WiFi in your retail store today! Just click the link below to get started.



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Guest WiFi in the Retail Industry

Is your hospitality venue ready to welcome back remote workers? The work from home guidelines have changed. Not everyone is returning to their office yet, but many are actually tired of working from their own homes. Hence, they are looking for an alternative remote place to work from.&nbsp;



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According to the latest <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/" target="_blank" rel="noreferrer noopener">report from KAM media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge potential for venues to attract more footfall. And use this as a way to fill up spaces during quieter times of the day.



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png"><img loading="lazy" decoding="async" width="2122" height="1192" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png" alt="" class="wp-image-20308" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png 2122w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-300x169.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1024x575.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-768x431.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1536x863.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-2048x1150.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1200x674.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-150x84.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1170x658.png 1170w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1920x1079.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-592x333.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-107x60.png 107w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-160x90.png 160w" sizes="auto, (max-width: 2122px) 100vw, 2122px" /></a></figure>







Before you start promoting your hospitality venue as the best remote working place, there’re a few things to get sorted in your venue.



<h4 class="wp-block-heading" id="h-it-s-all-about-the-wifi">It&#8217;s all about the WiFi</h4>



First of all, your WiFi should be easy to connect to and offer a secure and fast connection. A captive portal (<a href="https://stampede.ai/how-it-works/wifi/#portal" target="_blank" rel="noreferrer noopener">like Stampede</a>) could be a suitable solution. It works without a password as customers log in using their email, social logins or Apple ID.



What’s more, it will also automatically reconnect customers who have been at your venue before. Definitely a big plus for your customer experience, and especially for repeat remote workers who’ll come infrequently.&nbsp;



It goes without saying that your network should be able to deal with high usage and that you should have unrestricted speed for any up-and downloads to cater for business needs.



<h4 class="wp-block-heading">A quick checklist for your venue:</h4>



Apart from WiFi, the report from KAM Media also highlighted a couple of other important aspects workers rate as deciding factors when choosing a venue to work from.



<ul class="wp-block-list"><li>Enough power sockets?</li><li>Attractive lunch options?</li><li>Monthly subscription option for bottomless drinks?</li><li>Range of non-alcoholic drinks?</li><li>Comfortable seating?</li><li>Toilet facilities?</li><li>Noise level?</li><li>Separated work area for calls or meetings?</li><li>Bonus &#8211; big screens?</li></ul>



<h4 class="wp-block-heading">How to promote your space?</h4>



Once you’ve got the points from the checklist covered, you have to start creating a buzz and promote your hospitality venue as the ideal remote working place.



What makes your place stand out from the others? Highlight the fact that working from a hospitality venue is much more convenient (food &amp; drinks sorted) than from home.



<h4 class="wp-block-heading">Get found &#8211; places and channels</h4>



<ul class="wp-block-list"><li>Make sure to show up on “near me searches” for places to work remotely and that your <a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business profile is up to date</a>.</li><li>Have a special section on your website featuring any deals and Frequently Asked Questions.</li><li>Pin a post with the main information and your offer on your social media accounts, make it a regular topic of your content.</li><li>Use email &amp; SMS marketing to reach out to your customer database</li></ul>



Extra tip: ask customers to pre-book a full or half-day working space online to secure themselves a seat and to allow you for a better planning ahead.



 Head to <a href="https://stampede.ai/blog/part-ii-how-to-promote-your-venue-as-the-1-remote-working-space/">Part II of this blog article</a>, all about special offers and package deal ideas for remote workers.



If you want to learn more about how our Captive Portal solution can enhance your customer experience, <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We&#8217;re happy to help.

How to Turn Your Venue Into the #1 Remote Working Place [Part I]

Stampede&#8217;s Meta Audience Connect is a new addition to our Marketing &amp; CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.



<h3 class="wp-block-heading" id="h-how-does-meta-audience-connect-work">How does Meta Audience Connect work?</h3>



Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments.&nbsp;



For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.



But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.



<h3 class="wp-block-heading" id="h-what-are-the-benefits-of-using-meta-audience-connect">What are the benefits of using Meta Audience Connect?</h3>



Meta Audience Connect offers a host of benefits for hospitality marketers, including:



On-point Targeting: By leveraging Stampede&#8217;s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.



Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue.&nbsp;



It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.



Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.



Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don&#8217;t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.



<h3 class="wp-block-heading" id="h-how-to-get-started-with-meta-audience-connect">How to Get Started with Meta Audience Connect</h3>



To start using Meta Audience Connect, you will need to have a Stampede Marketing &amp; CRM subscription and a Meta Business Manager account with admin access.



Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.



Stampede&#8217;s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

Who would have guessed that the year 2020 would have us in lockdown? That businesses would be pressed to close their doors and that the days as we once knew them would come to a sudden halt? This is, unfortunately, our current reality and it’s a harsh one for all of us. It’s not the end, however. With some positive thinking, innovation, and strategising – you can still make a success of your hospitality business despite the current and seemingly unyielding “downtime”.



If you&#8217;re not furloughed, then the following tips are great for those who are in the hospitality industry. These ideas will keep you productive and they will help you to best prepare your business for when your doors open again.



<h2 class="wp-block-heading">Spring Clean</h2>



We’re starting with the most obvious and possibly most dull (for some) idea. While your venue is not seeing any foot traffic, you may as well use the opportunity to give it a thorough clean. This is especially important during this time when cleanliness and hygiene is the number one priority.&nbsp;Many readers have probably already done this. But it&#8217;s important to keep it up, as dust will gather even with no one visiting.



Disinfect the nooks and crannies that were low priority before, deep clean cupboards and shelves. Pull everything out of these storage places and get stuck in. Even the staff only areas.



At the same time, you may also want to look into creating a new schedule and cleaning tasks for staff going forward. New expectations and measures have been put in place when it comes to cleanliness and these should be added to your regimen.



<h2 class="wp-block-heading">Tackle Staff Training</h2>



Platforms such as Skype, Zoom, and Google Hangouts make it possible for staff members to meet and collaborate online. This means that staff training doesn’t pause if employees are furloughed &#8211; in fact getting those staff training is encouraged.



You can use the new found time on your hands to compile training material. Alternatively, you can browse the internet for information to be passed onto your staff that can improve their skills.&nbsp;



Once you have your training material ready, set a meeting date and time that everyone can commit to (giving everyone time to set-up the conference application of choice). You can then continue with your staff training online. This is also a great way to encourage a positive outlook and to keep employees in good spirits during a period of uncertainty.&nbsp;



<h2 class="wp-block-heading">Update Your Website and Social Media Pages</h2>



Now’s the time to make those changes and updates to your website that you just never get to. You can:



<ul class="wp-block-list"><li>Make sure all of your contact details are still correct</li><li>Test your contact form to make sure it’s still working</li><li>Add new and more recent photos to your gallery</li><li>Write blog posts for your blog (content is a key component when it comes to SEO and online marketing)</li><li>Contact your web designer for an upgrade or a new user interface design</li><li>Add an E-commerce module and create an online store</li></ul>



The same applies to all of your social media pages. You can make sure your details are correct across all of the platforms and update your “About Us” sections with recent news.&nbsp;



Downtime is also perfect for planning future social media posts. You can compile content and post ideas to schedule for the coming months.&nbsp;



<h2 class="wp-block-heading">Update and Optimise Your Directory Listings</h2>



Most hospitality businesses recognise the importance of having listings on both offline and online restaurant, travel, and entertainment directories. While you have some time on your hands, why not make sure that the information on these directories is still correct? Perhaps you can respond to customer reviews too and better your reputation across all channels.&nbsp;



You may also want to do some research to see if there are any new directories that you have not been listed on. During strenuous times for businesses, you want to make sure that your brand is advertised well and even the smaller directories could give you extra exposure.&nbsp;



<h2 class="wp-block-heading">Work on Your Marketing Approach</h2>



Just because you’re not receiving customers, it does not mean that you should stop marketing yourself. Continue with your social media campaigns and start strategising for the weeks and months ahead.&nbsp;



An event &#8211; such as the Covid-19 pandemic &#8211; can change how the world reacts to your brand and your advertising methods. Now may be a good time to strategise how you market yourself. For example, the current lockdown has emphasised how important the digital world is. It provides a portal where many businesses can continue to trade or at the very least, engage with customers. Perhaps it’s time to consider improving your email marketing and digital customer communications? Or maybe you want to make more of a prominent appearance on social media?



<h2 class="wp-block-heading">Adjust Your Strategy</h2>



When a stick gets thrown in your works, then we encourage you to embrace the event as an opportunity to learn and grow. Do what you can to ensure that your business is stronger and more prepared every time something drastic and unforeseen occurs.&nbsp;



When it comes to adjusting the strategy of a restaurant or hotel, for example, we &#8216;ve got the following suggestions:&nbsp;



<ul class="wp-block-list"><li>You can take your business online and create an E-commerce store where you sell your recipes, secret ingredients, cooking lessons, and vouchers.</li><li>Create a delivery service to get meals and drinks to your customers’ doorsteps.</li><li>Offer your services to those in need. If you have available hotel rooms, you can offer them to those who need to self-isolate or to those who cannot find a flight back home. If you’re a restaurant, you can use your resources to make food parcels for the hungry. This way you can continue to serve your community and you will be remembered for the role you played in giving-back.&nbsp;</li></ul>



<h3 class="wp-block-heading">On an end note:</h3>



When you’re stuck at home, why not use the time to get to know your customers better? When you know your customers – you know your business. At <a href="https://stampede.ai/">Stampede</a>, we provide smart technology so that you can connect and communicate with audiences. Helping you to learn their behaviours and expectations with data driven insight. Ready to <a href="https://stampede.ai/contact/">contact us</a> for more information?

Hospitality business owner working on projects

How Your Hospitality Business Can Make the Most of Downtime

The acceleration of technology over the last decade has left <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">no industry untouched</a>. With an explosion of online travel agencies (OTAs) creating both opportunities and threats for independent hotels. The process that many customers now use to choose and book a stay away from has changed beyond all recognition. There are still ways to encourage direct bookings vs OTAs and plenty of reasons to do so, which we will explore in this article.&nbsp;







On the one hand, OTAs offer a unique channel for promotions and market access. The volume of traffic they command gives independent hotels the opportunity to get offers out in front of thousands of potential customers who might never otherwise encounter their service. 



On the other hand, competition is often ferocious. Many independent hotels find this becomes a disheartening “race to the bottom”. The only winners in this scenario are those willing to cut their profit margins to the bone. With some operators apparently willing to boost occupancy at almost any cost.&nbsp;



The obvious benefit of direct bookings is the fact you won’t have to pay a commission to a third party. It’s all between you and the customer, giving you far more scope to make a healthy profit. Also, you have full access to your customers&#8217; data, which otherwise would stay with the OTA. Allowing you to get back in touch with your guests.



With this in mind, let’s explore some tried-and-tested ways that you can boost your direct bookings and drive up profits for the months ahead. 



Further reading: <a href="https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/">https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/</a>



<h4 class="wp-block-heading">User-test your website</h4>



Did you know that <a href="https://www.edhotels.com/80-hotel-bookings-made-mobile-devices/">up to 80%</a> of hotel reservations are made from mobile devices? Despite this statistic, many hotel websites make it difficult to make an online reservation from a phone. User test yours to make sure that you can easily and quickly make a reservation from your smartphone &#8211; if you’re not getting as many direct bookings are you would expect, this could be a prime reason.&nbsp;



Customers are increasingly impatient. If your website isn’t properly optimised for mobile or lacks a touchscreen-friendly booking engine, then they will abandon their attempt to reserve a room at the first hurdle. Similarly, test that your website loads quickly. As many as <a href="https://www.pegs.com/blog/10-reasons-why-hotels-must-embrace-mobile-optimization/">49% of visitors</a> will abandon your website if it doesn’t load within 8-10 seconds.&nbsp;



Finally, the phone number on your website should be a clickable link for mobile users. So that they can call you with one touch rather than having to dial the number manually. Again, the easier you make it for people to get in touch with you, the more calls you will get. It sounds simple, and it is… But it’s surprising how many don’t take this basic step of testing their website as a customer would have to use it. 



Make sure that you check your website from a user perspective regularly. At least once per month &#8211; and it should also be the first thing you do if you notice a sudden fall in direct bookings that wasn’t expected.&nbsp;



<h4 class="wp-block-heading">Make full use of Google My Business</h4>



Speaking of resources that are often not taken full advantage of. Have you registered your hotel on <a href="https://www.google.com/intl/en_uk/business/">Google My Business</a>? It’s free, and it’s packed with a host of tools that you can use to help you get more visitors to your website. Ultimately, more direct bookings as a result. Not only will visitors to your area see a full detailed listing on your business when they search for “hotels” within Google Maps, but you can also display special offers, weekly menu updates, photos, and much more.&nbsp;



Again, although this tool is available to all hotels, it’s surprising how many don’t take full advantage of it. Make your Google My Business page a “favourite” on your browser and set a weekly reminder to add new content to it. Respond to reviews that you receive; even negative ones can be turned to your advantage with a little skill.&nbsp;



Keeping your Google My Business page updated with seasonal opening times, latest menus and special offers will boost the overall traffic your website receives. As well as increasing it’s SEO ranking (increasing the likelihood of getting to that coveted front-page-of-Google result for certain keywords!)&nbsp;



<h4 class="wp-block-heading">Take advantage of changing habits by using Influencer Marketing</h4>



People’s leisure habits have changed remarkably over the last decade. In 2011, traditional TV consumed over 4 hours of time per day on average, whereas social media consumed just 90 minutes. By 2021, it is estimated that this statistic will have been turned on its head. With traditional TV relegated to less than one hour per day, and social media accounting for over 3 hours!&nbsp;



You can take advantage of this change by utilising <a href="https://goatagency.com/">Influencer Marketing</a>. This method of getting your hotel’s brand in front of a new audience allows you to micro-target very specific demographics. It can often be surprisingly cost-efficient when compared to other forms of advertising. Best of all, you can tie in a special offer to your influencer marketing campaign. This allows you to accurately measure the exact return on investment.&nbsp;



This marketing route lifts you right out of the run-of-the-mill comparisons that afflict OTA websites and allows you to package a stay at your hotel as an experience in its own right, rather than just a convenient stopping-off point to grab a quick sleep before heading out again.&nbsp;



<h4 class="wp-block-heading">Capture the email address of drop-in visitors &#8211; and turn them into repeat customers!&nbsp;</h4>



Did you know that a major source of direct bookings could be literally walking in (and out) of your front door as you’re reading this? Every day, people use your reception and bar/restaurant for business meetings, as a place to catch up with their emails or grab an after-work drink with colleagues. By utilising <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can capture their email address and entice them to return with some carefully selected offers. 



Want to learn more about WiFi Marketing? Get in touch.



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These drop-in visitors could be your best source of direct bookings, as they already know the location of your hotel. They have had a chance to sample your friendly, efficient service. Thus, they are more likely to be tempted to return by an offer of a free extra night or a free room upgrade. Best of all, when you email these previous visitors, you are not competing with anyone else for their attention. You have direct access to their inbox, and a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">carefully-crafted email campaign</a> can be used to woo them to return again, and again!&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



We’ve explored four different methods, from basic to advanced, for helping balance the volume of direct vs. OTA bookings your hotel receives. While the proliferation of online competition might appear disheartening for independent hotel owners, there are ways you can turn the tide in your favour. Which combination will you choose to make your next year more profitable and rewarding?



Further reading: <a href="https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/">https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/</a>



Stay tuned for more articles to help you grow your business. Or join our email list to make sure you never miss out.&nbsp;

Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

Patrick Clover

<h1 class="wp-block-heading" id="h-free-may-amp-june-2025-social-media-calendar">Free May &amp; June 2025 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-fire-up-your-social-feeds-for-the-new-year-grab-60-days-worth-of-content-inspiration">Fire up your social feeds for the new year: grab 60 days&#8217; worth of content inspiration! </h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for May and June 2025 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including Star Wars Day, Royal Ascot, Father&#8217;s Day and BBQ week among others.

May & June 2025 Social Media Calendar

Do you own or operate a restaurant? If so, then you&#8217;re likely always on the lookout for ways to increase customer loyalty, revenues, and long-term growth.



One of the best solutions that could help with all these goals is having a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> in place.



CRMs can vastly improve marketing efficiency by providing restaurants with clever tools to create campaigns that personalise every interaction between your business and customers.



In this blog post, we&#8217;ll discuss how restaurants benefit from using an integrated CRM solution.&nbsp;



<h2 class="wp-block-heading" id="h-understanding-how-a-crm-system-can-help-increase-revenue-for-restaurants">Understanding How a CRM System Can Help Increase Revenue for Restaurants</h2>



Restaurants are always searching for ways to increase revenue and attract repeat customers. One solution that has proven effective is investing in a restaurant CRM system.



By using a CRM, restaurants can <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">collect and consolidate customer data </a>in one place to gain a comprehensive understanding of their clientele. This allows them to grow a customer profile by using different data sources and digital touchpoints. Sources could be coming from your Guest WiFi, your order &amp; pay app or your table booking software. So they can better tailor experiences to the needs and preferences of individual guests.



Additionally, a restaurant CRM solution allows for data-driven decision-making, enabling restaurants to make strategic choices about marketing campaigns, menu offerings, and more.



By automating and streamlining many operational tasks, a CRM also frees up staff time. This allows them to focus on providing exceptional customer experiences.



<h2 class="wp-block-heading" id="h-identifying-and-segmenting-your-audience-with-a-crm-system">Identifying and Segmenting Your Audience with a CRM System</h2>



As a restaurant owner, identifying and segmenting your audience is crucial for a successful marketing strategy. With the help of a CRM system, you can better understand your customers, their behaviour and how they have interacted with your venue.



You can create segments based on specific characteristics, such as demographics, purchasing patterns or preferred menu items.



Additionally, you can combine data from different sources, such as your table booking system, your Guest WiFi or your loyalty program. This will help you gain even deeper insights into your customers.



<h2 class="wp-block-heading" id="h-benefits-of-personalised-marketing-through-a-crm-system">Benefits of Personalised Marketing Through a CRM System</h2>



When it comes to restaurant marketing, nothing beats the power of personalised marketing through a CRM system.



Once you’ve segmented your data, you can tailor your marketing efforts to each individual customer. This helps you create more targeted and personalised email and SMS campaigns that resonate with customers and make them feel valued.



As a result, you can grow a loyal customer base that feels a strong emotional connection to your brand. When customers experience a personalised experience from your restaurant, they&#8217;re more likely to return time and time again.



This means that you can increase repeat visits, boost customer spending and ultimately grow your restaurant business.



Personalised marketing through a CRM system is a valuable tool that can help you differentiate your restaurant from competitors and build long-lasting customer relationships.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



Overall, the benefits of using a <a href="https://stampede.ai/amaze">restaurant CRM system</a> are numerous, serving as a valuable tool for driving revenue growth and improving customer satisfaction. You can understand customer behaviour, segment your audiences, and receive invaluable insights into customer preferences and habits.



By leveraging the insights provided by a reliable CRM system, restaurateurs are able to create long-term relationships with customers while optimising their digital marketing strategies.&nbsp;



Many restaurants have successfully used a CRM to leverage their business operations and generate better results for their companies. Restaurant owners and operators should therefore seriously consider investing in innovative technologies like a CRM system.

How Restaurants Benefit From A CRM System

TechRound Interview with Patrick Clover

Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <a href="https://stampede.ai/how-it-works/wifi/">WiFi</a>. 



As a matter of fact, a recent survey showed that the most <a href="https://pos.toasttab.com/blog/restaurant-management-statistics">important technology feature for customers is free WiFi</a>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. 







In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.



Our top <a href="https://stampede.ai/supported-hardware/">hardware recommendations</a> for seamless integration with Stampede include popular brands like:



<ul class="wp-block-list"><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html">standard that WiFi</a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. 



But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading" id="h-big-place-go-mesh">Big Place? Go Mesh</h4>



If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. 



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/">This article in Tech Advisor </a>is a quick read and gives you a nice overview on some of the best mesh routers out there.



Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/">case study we did with Bar Tonic</a>, one of our customers who rely on a good WiFi signal due to their special location.



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



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<h4 class="wp-block-heading" id="h-setup-a-captive-portal">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? WRONG. 



You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.



The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">automatically re-connect your customer</a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.



<h4 class="wp-block-heading" id="h-use-automated-marketing">Use Automated Marketing</h4>



You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <a href="https://stampede.ai/how-it-works/wifi/#portal">Captive Portal login screen</a>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.



Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. 



Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/">loyal customers</a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">voucher</a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?



<h4 class="wp-block-heading" id="h-get-social">Get Social</h4>



So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles EVERYWHERE &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. 



Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews">Stampede Reviews</a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up">Awesome WiFi in Your Restaurant or Pub Set Up</h4>



Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out how this could easily be implemented at your venue.

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

Omnichannel Marketing, Snackable Content and Storyscaping &#8211; we know, there are many cool words around the broad topic of marketing. Actually, there are so many fancy words that sometimes you get the feeling some of the marketers don’t even know what they’re talking about. It’s all too easy to get lost in the marketing jungle. The most worrying factor, however, is losing sight of your customers, in a world where <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">loyal customer</a><a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">s</a> are one of the most important factors.







So, the most crucial principle revolves around your <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">returning customers.</a> They&#8217;re the base your business is built on and you should never forget that. But how do you make sure that your customers feel like kings and queens? 



<h4 class="wp-block-heading">Focus on existing customers</h4>



Instead of channelling all your efforts into acquiring new clients, why not take a second and reflect on the fact that your business isn&#8217;t able to serve all possible customers out there. The number of customers you can do business with is finite! So, why not channel your efforts into making the customers you already have happy and stay with your brand?



Focus on your existing customers and try to get a <a href="https://stampede.ai/blog/getting-customer-insights-into-your-companys-dna/">deep understanding</a> of their needs and wants. By using this gained information, you&#8217;re able to offer them a much more customised and personalised experience. That way, they want to come back to your venue, as they know what to expect and that they&#8217;re highly valued by you.



Not convinced? How about this fact: returning customers could only cost you 4% as much as acquiring a new one AND they spend more than the double amount of money. So focusing on your loyal customers does not only help you save money, even better it gets you more revenue.



Still not sure? Have a look at this video.



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<div style="position: relative; height: 0; padding-bottom: 56.25%;"><figure><iframe loading="lazy" style="position: absolute; width: 100%; height: 100%; left: 0px; display: block; margin-left: auto; margin-right: auto;" src="https://www.youtube-nocookie.com/embed/C1jt6xvISqw?ecver=2" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></figure></div>



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<h4 class="wp-block-heading">Start with your Loyalty Program today</h4>



That’s why the big players usually have a Loyalty Program in place for their returning customers. Their loyalty program allows them to rewards their most valuable customers in a special way. 



So why not treat your customers with something special after their 5th visit? What about a nice discount or a bottle of wine for free? Or what about a special treat for their upcoming birthday? That will definitely make them feel special. All well and good, but is this whole loyalty program thing not expensive?



The good news is, Loyalty Schemes can now be implemented for businesses of any size. It’s neither expensive, nor time-consuming to add a Loyalty Program to the marketing strategy of your business. But most definitely highly effective. 



If you want to learn more about Loyalty Programs, their importance for your business and the benefits you and your customers can get from them, have a look at our free eBook. Find out how you can transform your business today to really connect to your customers and boost their loyalty.&nbsp;



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Or why not get started right away. Transform your loyal customers into kings and queens.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Why Loyal Customers Should be Kings and Queens

Ideally, as a hospitality business, you want to turn all your loyal customers into brand fanatics. As those are the type of next-level loyal customers who spend more time and money at your venue than the average.



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Part one of this series featured the success story of <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</a> as an example of how to reward your most loyal customers.



But before you create your own version, you need to identify your top-tier customers.



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools">Gain Insights From Your Tech Tools</h5>



Start off by exploring your&nbsp;in-venue and online data. This helps you find out how customers have interacted across various channels over a certain time period.



Here are a couple of&nbsp;data sources&nbsp;that you should access:



<ul class="wp-block-list"><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



The next step is to narrow down your data and filter by your top-tier customers.



Some segmentation filter ideas:



<ul class="wp-block-list"><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



Mix and match those segments to build your royal audience. Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener">sentiment analysis</a> you can spot certain keywords in your online reviews, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.



<h5 class="wp-block-heading">Monitor Your Social Media Accounts</h5>



Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.



Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;tracking your @mentions, tags and comments.



For this, check the&nbsp;photo-tagged section&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.



Tip &#8211; follow your own hashtag to see who mentions your venue.



<h5 class="wp-block-heading">Power Your Marketing With Royalty Data</h5>



Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">hyper-personalised email and SMS campaigns</a>. 



Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;



Think about ‘member-only’ events, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.



Need help segmenting your royalty data for personalised campaigns? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

How To Use Data To Unveil Your True Brand Fanatics

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

If you&#8217;re not offering WiFi for your Airbnb guests. You&#8217;re already losing out. According to a recent survey in <a href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016">TripBarometer</a>, nearly half of all travellers &#8211; 46% &#8211; considered in-room WiFi a &#8220;must-have.&#8221; So if you don&#8217;t have WiFi in your property, your listing isn&#8217;t even going to show up when Millennials and Digital Nomads click the &#8220;On-site WiFi&#8221; box in Airbnb searches. But how do you ensure your offered WiFi is secure?







Even if you already have WiFi in your Airbnb places, you could still be leaving yourself open to hackers and those bent on stealing your data. 



You know that router sitting in the living room you use to connect to the internet? You know &#8211; the one out in plain sight. Yeah &#8211; that one &#8211; the router provided by your internet company that is still protected with the default password. The <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">default password</a> that is probably on a sticker on the bottom of the router somewhere.&nbsp;I think you can see where this is going.



But what to do? You want to give your Airbnb guests an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">awesome experience,</a> so you can gather those <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">positive reviews</a> and keep your place at the top of the listings. All this without leaving your data and valuable computer systems open up to evil-doers.



Don&#8217;t worry. There are a few simple precautions you can take to keep both you and your guests secure.



<h4 class="wp-block-heading">Keeping your Airbnb WiFi Secure</h4>



CHANGE YOUR ROUTER PASSWORD&nbsp;&#8211; Let&#8217;s start out simple. CHANGE THE DEFAULT ROUTER PASSWORD. You big dummy. Interesting trivia bit &#8211; one of the first tricks a hacker will try is checking default passwords. This is detailed in the 1989 computer security classic <a href="https://en.wikipedia.org/wiki/The_Cuckoo%27s_Egg">The Cuckoo&#8217;s Egg</a>.



INSTALL A GUEST WIFI DEVICE &#8211; If you don&#8217;t want to bother with changing passwords, <a class="" href="https://www.stampede.ai/blog/press/guest-wifi-the-fourth-emergency-service">Guest WiFi </a>allows you to set up a separate, more secure WiFii network exclusively for your Airbnbers. 



This keeps things secure by keeping them off your WiFi network. Simply take the guest Airbnb WiFi device, plug it into the router, adjust a few settings, and you&#8217;re good to go. Setup the Guest WiFi so users can register with their email address or even use a social login like Facebook. 



If you&#8217;re running a high volume Airbnb with a lot of turnover, you can even use the <a class="" href="https://www.stampede.ai/how-it-works#marketing">built-in marketing capabilities</a> of Guest WiFi devices. They allow you to gather valuable customer data and start building a mailing list or use the built-in SMS/Email messaging to alert previous guests to special offers or discounts.



These devices are typically pretty inexpensive and can be <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/setting-up-your-airbnb-for-guest-wifi" target="_blank">setup in just a few minutes</a>. Don&#8217;t believe us? Just check out the video.&nbsp;



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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If you&#8217;d like to read a little more in depth on how you can use WiFi marketing to help keep your AirBnB full. <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/blog/tips-on-using-wifi-with-your-airbnb-during-the-holidays" target="_blank">Have a look at this article</a>.&nbsp;



In addition, check out one of our free eBooks with useful tips on how to avoid common WiFi mistakes in your venue.



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INSTALL A VPN ROUTER &#8211; This is probably the most technically challenging of the bunch. A VPN (Virtual Private Network) encrypts your data and tunnels it to another network location. What&#8217;s the point of this? Thanks for asking &#8211; few of reasons here. 



Number one, this protects all your data, which is always a good thing. Your Airbnb guests can surf to their hearts content, knowing that they&#8217;re protected from the bad guys. Last, but not least, your ISP can&#8217;t see where the traffic is going on a VPN. So, if your visitors decide to get on your WiFi and download the latest Hollywood releases from the newest Pirate Cove site &#8211; you won&#8217;t be left holding the bag when the lawyers come calling.&nbsp;



<h4 class="wp-block-heading">Ready to Offer Secure WiFi in Your AirBnB?</h4>



Then why not take Stampede for a spin? We offer a free trial so you can see how fast and easy it is to offer safe and secure WiFi in your AirBnB property.&nbsp;&nbsp;



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Airbnb WiFi: Offering Your Guests Safe and Secure Wireless

In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/">Stampede research </a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">storekit</a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/">Stampede and storekit</a> were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;



The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img loading="lazy" decoding="async" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="auto, (max-width: 1016px) 100vw, 1016px" /></a></figure>



* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).



The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;



With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp; To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai">contact@stampede.ai</a>

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

Check out our latest updates ✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
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September 2024

<h1 class="wp-block-heading" id="h-free-april-amp-may-2025-social-media-calendar">Free April &amp; May 2025 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-fire-up-your-social-feeds-for-the-new-year-grab-60-days-worth-of-content-inspiration">Fire up your social feeds for the new year: grab 60 days&#8217; worth of content inspiration! </h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for April and May 2025 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including Easter, Star Wars Day, London Marathon and BBQ week among others.

April & May 2025 Social Media Calendar

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



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As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

Product Update – SMS Verification

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi

The countdown to one of the biggest days for hospitality is on. Mother’s Day is coming up end of the month! Time to promote your Mother&#8217;s Day marketing offers.



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Customers are keen to get out and about again. Make the most out of it and create a special day for your customers, whether this is in your venue or through your at-home offers.



Also, consider collaboration opportunities with local suppliers for flowers/seeds, chocolate, wine, etc. to offer an all-in-one Mother’s Day package deal.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-promote-your-mother-s-day-offers">How to promote your Mother&#8217;s Day offers</h4>



Use the full breadth of your marketing channels to get your offers out there. Best practice before you get started with Mother’s Day communications is to give your audience a chance to opt-out early on, as not everyone wants to receive them.



Email and SMS marketing is your best bet to promote any pre-bookings. Adding some free extras will make your offers even more attractive. And don’t forget to schedule a last-minute sales booster campaign the week before to fill in any empty spaces.



Social media contests are also great at creating more awareness of your offers. Re-creation and throwback photo competitions (tag to win) are fun ways to engage with your audience.&nbsp;



In addition, a simple pop-up or banner on your website, featuring your offers will help you attract even more customers.



Pro tip &#8211; tools like <a href="https://www.canva.com/search/templates?q=mothers%20day" target="_blank" rel="noreferrer noopener">Canva</a> come with a wide range of ready-to-use Mother’s Day templates that will help you save some time creating your email campaigns, banners and social posts.



<h4 class="wp-block-heading">10 In-venue ideas</h4>



Create a memorable experience and get inspired by some of our in-venue ideas.



<ul class="wp-block-list"><li>Offer classes &#8211; cooking/baking, cocktails, flower arrangement, pottery</li><li>Run a mother and child event (including adult children!)</li><li>Treat grandmas with a free drink or dessert</li><li>Get kids involved with some <a rel="noreferrer noopener" href="https://www.personalcreations.com/blog/mothers-day-kids-craft-ideas" target="_blank">crafty activities</a></li><li>Host a charity event &#8211; raffle with prizes to win</li><li>Hire a photographer or photo booth</li><li>Put some live music on</li><li>Create a dedicated mum’s food/drinks special&nbsp;</li><li>Offer a <a rel="noreferrer noopener" href="https://www.visitlondon.com/things-to-do/food-and-drink/restaurant/best-unusual-afternoon-teas-in-london" target="_blank">themed afternoon tea</a></li><li>Come up with a full on family Sunday lunch offer &#8211; including kids treats</li></ul>



<h4 class="wp-block-heading">10 E-commerce ideas</h4>



E-commerce sales at this time can make a big contribution to your revenue. Include links to your online shop on your socials and in your emails to make it easy for customers to order. Check out this article on <a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">how to set up a successful e-commerce page</a>.



Here are some extra revenue ideas to tap into.



<ul class="wp-block-list"><li>Full at-home experience &#8211; meal-box for brunch/afternoon tea with drinks and decoration</li><li>Breakfast-in-bed box</li><li>Family cook-at-home kits</li><li><a rel="noreferrer noopener" href="https://my.morrisons.com/mothers-day/mothers-day-baking/" target="_blank">Baking kits</a> for kids</li><li>Dessert-only box with flowers</li><li>Luxurious picnic hamper</li><li>“Treat your mum” gift hamper</li><li>Personalised gift cards with extra add-ons</li><li>“Me time” voucher for a mum’s night out</li><li>Double loyalty points for online orders</li></ul>



Mother&#8217;s Day marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to help.

20 Mother’s Day Marketing Ideas to Ramp Up Revenue

If you&#8217;re a restaurant owner or operator looking to boost sales, improve operational efficiency and increase customer loyalty, then it&#8217;s time to invest in a reliable restaurant <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">CRM (Customer Relationship Management) system</a>. 



In this blog post, we&#8217;ll explore the top 6 key features of a successful restaurant CRM and discuss how they can help you become more efficient at managing your customers.



Here are the 6 must-have key features that you should be looking for when choosing your CRM:



<ol class="wp-block-list">
<li>Customer profile management</li>



<li>Customer interaction tracking</li>



<li>Integrated marketing features</li>



<li>Automations</li>



<li>Reporting and analytics</li>



<li>Third-party integrations and reporting</li>
</ol>



<h2 class="wp-block-heading">1. Customer profile management</h2>



Efficient customer profile management is crucial for hospitality businesses to maintain strong relationships with customers.&nbsp;



The customer profile stores all the customer data, such as contact information and other interactions from different sources in one centralised place. From there they can be easily managed and updated. If kept well-maintained it can facilitate and improve direct customer communication and marketing.



For example, tags can be added to profiles to categorise and segment them so that businesses can develop campaigns tailored to their customer&#8217;s needs



<h2 class="wp-block-heading">2. Customer interaction tracking</h2>



As a business, it&#8217;s important to understand how your customers interact with your brand.&nbsp;



By tracking and analysing all customer interactions across various digital touchpoints, such as Guest WiFi, table bookings or order &amp; pay app, you can gain a deeper understanding of their needs, preferences and pain points.&nbsp;



You can easily access the history of all previous interactions, enabling you to tailor your engagement to their specific needs and preferences.



This knowledge can empower you to make informed decisions and optimise business processes that lead to improved customer satisfaction and loyalty.



<h2 class="wp-block-heading">3. Integrated marketing feature</h2>



An effective CRM solution should include an <a href="https://stampede.ai/how-it-works/marketing">integrated marketing feature</a>, with the ability to send email and SMS campaigns that allow businesses to streamline their communication efforts.&nbsp;



The CRM data can be used to segment customers for personalised campaigns. By targeting specific groups with tailored messaging, businesses can foster more meaningful connections with their customers and drive growth.&nbsp;



<h2 class="wp-block-heading">4. Automations</h2>



Marketing automations have become increasingly popular in recent years as businesses look for ways to streamline their operations and save time.&nbsp;



Automated email and SMS campaigns, triggered by certain customer interactions are an effective way of delivering tailored content to them.&nbsp;



These automated campaigns can also improve operational efficiency. This allows businesses to focus on other core tasks while the marketing takes care of itself.&nbsp;



<h2 class="wp-block-heading">5. Reporting and analytics</h2>



As businesses continue to expand, it becomes increasingly important to understand the impact of each initiative on growth. This is where the power of reporting and analytics comes in.&nbsp;



With a comprehensive overview dashboard that presents important metrics, such as Return on Investment (ROI), businesses can track their performance across different venues. It also gives them an overview of the results of their marketing campaigns.&nbsp;



Specific hospitality <a href="https://stampede.ai/how-it-works/analytics">customer analytics metrics</a> such as the number of return versus new customers can also help businesses better understand their customer base and make informed decisions.



Furthermore, CRM reports can provide businesses with data-backed insights that are crucial for growth. With these powerful tools, businesses can easily track their performance and stay ahead of the competition.



<h2 class="wp-block-heading">6. Third-party integrations</h2>



When it comes to CRM integrations, third-party tools can play a crucial role in helping businesses enrich their customer data.&nbsp;



By integrating with multiple data sources, businesses can gain deeper insights into their customers and manage their relationships more effectively.&nbsp;



Don’t let manual data entry and outdated systems hold you back. Automated data sync eliminates the need for manual data entry, saving businesses valuable time and reducing errors. An automated data sync means that all your data is updated in real-time, ensuring that you have access to the most accurate information at all times.&nbsp;



With just a few clicks, businesses can integrate their CRM system with other tools they need for success.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



<a href="https://stampede.ai/">A restaurant CRM</a> with all the key features mentioned above is essential to any business looking to upgrade its customer experience, streamline processes and boost profits.&nbsp;



An effective restaurant CRM should help hospitality operators to access data from one central place. Users should also be able to act quickly on customer interactions.&nbsp;



It&#8217;s also vital that the system is user-friendly, making it easy for staff to navigate on a daily basis.



By focusing on maximising every interaction with customers, businesses can build strong relationships and increase loyalty. This ultimately leads to improved profitability.&nbsp;

The 6 Must-Have Key Features Of A Restaurant CRM

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

You&#8217;ve just returned to your property after letting it over a long holiday weekend. Checking around, it looks like everything is in the right place &#8211; garbage emptied, no spills on the cushions and your guests have even thoughtfully stripped the bed. The only problem is that they didn&#8217;t exactly take everything with them. They left something behind. Something that you&#8217;ll never be able to spot. Because it&#8217;s all digital. What your guests left behind is a trojan sitting on your Guest WiFi network in your Airbnb, silently gathering all the personal information that you&#8217;re sending out through the internet.







And it might take you months to find out. Sounds scary? <a rel="noopener noreferrer" href="https://www.theguardian.com/technology/2016/aug/05/airbnb-wifi-security-threat-risk-travel" target="_blank">It&#8217;s totally possible</a>.



But don&#8217;t let that put you off from offering Guest WiFi to your Airbnb guests. Travellers love WiFi. So much so, in fact, <a rel="noopener noreferrer" href="https://www.tripping.com/industry/trends/most-important-vacation-rental-amenities-tripping" target="_blank">that guest WiFi is the number one amenity</a> that guests look for now when travelling.&nbsp;So you&#8217;re left with the question &#8211; how to offer <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">safe and secure WiFi</a> to your Airbnb guests while keeping your home networks safe?



We&#8217;re more than happy to give you the answer &#8211; enter Stampede.



With Stampede, not only can you offer your guests WiFi, you can use collected customer data to run automated marketing campaigns enticing your Airbnb guests to come back. And safety? Because Stampede uses email addresses to authenticate users, you&#8217;ll have an instant, easy to access record of everyone who&#8217;s ever used your WiFi. All GDPR compliant. 



So how to get started? Couldn&#8217;t be easier. There&#8217;s a couple of options here. It depends on whether you have your own WiFi hardware (which may be the case for larger Airbnbs with multiple rooms) or not (most common for smaller Airbnbs).



Let&#8217;s take a look at how these two break down.



<h4 class="wp-block-heading">Own Hardware</h4>



If you&#8217;re running a larger Airbnb with multiple access points, you might already have the required hardware and don&#8217;t need anything else to get started. Currently, Stampede&nbsp;<a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#integration" target="_blank">integrates with hardware</a> from leading WiFi manufacturers like UniFi, Open Mesh, IgniteNet, Cisco, MikroTik and more! 



In order to get going with awesome WiFi, simply sign up for a free trial,&nbsp;log in to your dashboard, adjust a few settings and you&#8217;re good to go!



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">No Hardware</h4>



This is typically the case for smaller Airbnb&nbsp;owners. Most likely you have an apartment or house with a cable modem/WiFi router. You&#8217;ve got the password tacked up on the wall or, even worse, you&#8217;re still using the default password that came with the router. That&#8217;s bad &#8211; but we won&#8217;t be too angry. At least you&#8217;re taking a step in the right direction.&nbsp;



<h4 class="wp-block-heading">Setting Up Your Home Network</h4>



First of all, change the default password on your router. This is typically done through a web-based interface for your router, the web address of which came with your setup information or &#8211; in all likelihood &#8211; on a sticker on the bottom of the router. We&#8217;ll call this your Home Network.



<h4 class="wp-block-heading">Setting Up Your Guest Network</h4>



Here&#8217;s where the magic comes in. What you&#8217;ll need for this setup is a Guest WiFi router. This will set up a second WiFi network, entirely separate from your Home Network for use by your guests. And where can you get one of these routers? Glad you asked because we&#8217;ll be more than happy to provide you one. We&#8217;ve got routers in all shapes and sizes. Head over to our <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://signup.stampede.ai" target="_blank">contact page</a>, sign up for a free trial and one of our helpful tech support representatives will be in touch to ensure you get the exact right router for your Airbnb location.



<h4 class="wp-block-heading">Configuring Your Guest WiFi&nbsp;</h4>



Once you&#8217;ve got your WiFi router from us, the setup couldn&#8217;t be easier. Don&#8217;t believe us? Just take a look at this video.



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



And that&#8217;s it! You&#8217;re good to go!



<h4 class="wp-block-heading">Customising Your Guest WiFi&nbsp;</h4>



Whether you have your own hardware or a handy piece of equipment (and that spiffy sticker) you received from us, set up for both options is the same. Now it&#8217;s time to get creative! 



Login to your Stampede portal and, under the marketing section, you can upload your guest house logo (you&#8217;ve got one of those, right?), a picture of your location, or whatever comes to mind. This will be the screen that your guests see when logging in, so make it memorable and unique to your venue.



<h4 class="wp-block-heading">Gathering Data</h4>



Now comes the really cool part. You can have your Airbnb guests confirm their account in a couple of different ways.



Either by verifying with an email address or with a Facebook check-in. Both have their advantages. 



With a Facebook check-in, guests can gain access to the WiFi quickly, and you can then redirect them to your Facebook page where they can easily review and rate your venue and be seen by their friends. An easy word of mouth marketing victory! 



But if you want to get to know your customers a little better, you can ask questions like their name, age, gender, postcode as they register. Even better &#8211; we&#8217;re aware that in some countries you will need to get your guests&#8217; passport details, so in cases like this, you can just add a &#8220;Passport Number&#8221; field to your capture page. How&#8217;s that for efficiency?&nbsp;



<h4 class="wp-block-heading">Automated Marketing Campaigns&nbsp;</h4>



Did we say that gathering data was the cool part? Ok yeah, it&#8217;s kinda cool but it&#8217;s not the REALLY cool part. 



No, what&#8217;s really neat is all the ways in which you can use this shiny <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">new customer data</a>. Like how? Well, how about importing your guest email addresses into your newsletter email list? Or, even better, sending <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">automated marketing messages</a>. 



Let&#8217;s say one of your previous Airbnb guests has a birthday coming up &#8211; send them an automated email or SMS message saying &#8220;Happy Birthday&#8221; and offer them a discount on their next stay. Did a guest drop out at the last minute and you&#8217;ve got an opening? Send an email or SMS blast to some of your best guests letting them know your place is available.



Did someone say video? Because we&#8217;ve got another video which gives you a quick walkthrough of how to get going with Marketing in Stampede.&nbsp;



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/uX-Vy3m0dcg" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Don&#8217;t Forget the Reviews&nbsp;</h4>



We all know that customer reviews on Airbnb are important and are one of the first things that guests are going to see when considering your property. Good <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">reviews</a> can also push your site up in the Airbnb rankings. And bad reviews? Let&#8217;s put it this way &#8211; there&#8217;s an entire site called Airbnb hell <a rel="noopener noreferrer" href="https://www.airbnbhell.com/airbnb-guest-stories/" target="_blank">filled with Airbnb horror stories</a>. 



So, while the experience is still fresh in your guests&#8217; mind, use the automated marketing feature in Stampede to send an email or SMS reminder to review your Airbnb. Even easier &#8211; <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/133-character-limit-the-shorter-the-better" target="_blank">include a link so they can leave a review right from their mobile</a>.



<h4 class="wp-block-heading">Awesome Airbnb Guest WiFi&nbsp;</h4>



See &#8211; that wasn&#8217;t all that hard now, was it? You can now rest easy knowing that you&#8217;re offering fast, safe and secure Guest WiFi to all your Airbnb guests. Even better, you&#8217;ll be able to automatically target them with promotions or specials enticing them back to your location.



Don&#8217;t keep your guests waiting!&nbsp;



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Setting Up Your Airbnb for Guest WiFi today

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4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

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Company

Modern marketplaces are driven by consumers – and merely meeting their expectations for quality and service is no longer enough. Businesses must go above and beyond to ensure complete customer satisfaction.&nbsp;Hereby, pricing and promotions play an important role. 



In other words, the only way to differentiate your business in today’s hyper-competitive atmosphere is by understanding and anticipating the needs of the customer.&nbsp;



Consider this: <a href="https://tracyfox.net/stocking-sales-statistics-new-entrepreneurs/">30% of people</a> buy things to gain somethin.g. The other 70% do it because it helps them solve a problem.&nbsp;



Another way to stand out is to offer great promotions and discounts. They make your product seem like a good deal and make people feel good about buying from you.&nbsp;



<h4 class="wp-block-heading">Leveraging Price To Make Customers Happy&nbsp;</h4>



Pricing and promotions are two of the most critical factors that contribute to customer satisfaction.&nbsp;



Pricing hides an important message about your brand as it affects the customer’s perception of the products being sold.&nbsp;



Research shows that consumers often <a href="https://www.entrepreneur.com/article/220091">associate discounted products</a> with a deficiency in quality or performance. For example, Dunkin’ sells the same amount of coffee a lot cheaper than Starbucks. And despite this pricing advantage, they only sell <a href="https://www.fastcompany.com/3034572/dunkin-donuts-and-starbucks-a-tale-of-two-coffee-marketing-giants">1.8 billion cups of coffee</a> each year compared to the 4 billion cups sold by Starbucks.&nbsp;



It is essential to understand that when it comes to pricing, people do indeed love a good deal. But brands must be smart about their strategy. If you are offering a discount, make sure you give your customers a good reason for it as well. For example, a seasonal sale that makes sense to them.&nbsp;



According to a <a href="http://www.solvay.edu/sites/upload/files/CEB/CEB_WorkingPapers/LastUpdate/wp15008.pdf">study</a> by the Solvay Brussels School, buyers are likely to show their satisfaction when your products are priced realistically. <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">This infographic</a> clearly shows that buyers are more interested in quality discounts and offers (82%) as opposed to free products or free services.&nbsp;



If you want satisfied customers, don’t reduce your prices just because you can; instead, find the sweet spot that maximises your profit but also keeps your customers happy.



<h4 class="wp-block-heading">Using Promotions To Ensure Customer Satisfaction&nbsp;</h4>



A prepaid discount works well because it looks like you value your clients. In fact, as per this infographic, <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">42% of millennials</a> and Gen Z shoppers prefer an upfront discount.&nbsp;



The good news is that <a href="http://www.statista.com/statistics/240237/coupon-use-in-the-united-states/">93% of all shoppers</a> use discount codes throughout the year when shopping online. Additionally, <a href="https://www.inc.com/peter-roesler/study-finds-deal-hunting-makes-consumers-feel-smart-encourages-shoppers.html">40%</a> say that finding a good deal makes them feel smarter.&nbsp;



A recent survey also found that coupons can alter brain chemistry; an online shopper who gets a $10 off coupon has <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">increased oxytocin levels by 38%</a>. In short, a well-earned, occasional discount is the secret here.&nbsp;



But that’s not your only option when it comes to promotions; joint promotions, vouchers, contests, giveaways, BOGO offers, etc. all can go a great way to keep your buyers coming back for more.&nbsp;



Not having any kind of promotional offer can be bad for business; according to this infographic, <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">32% of buyers</a> have admitted to abandoning online shopping carts because they found a discount code or a better offer elsewhere.&nbsp;



If you want to go a step further, personalised promotions can take customer satisfaction with your brand even higher. Technology is available to help you track customer preferences and their buying history with you. Leverage this data to create offers that resonate with your buyers.



Providing personalised offers based on past purchases and actions can make your customers feel important and catered to. Stats show that this can motivate your buyers to return to the store for subsequent purchases – thus creating loyal and repeat customers.



Additionally, make sure you analyse buying trends by the season and offer promotions on in-demand products. This way, you can maximise the ROI on promotions by delivering deals that boost sales and revenue. Ultimately ensuring that the customers are happy with all you have to offer.&nbsp;



There is plenty of scope in the market. Small businesses speculate that <a href="http://www.biakelsey.com/new-biakelsey-research-finds-38-of-small-businesses-offer-customer-loyalty-programs/">less than 18%</a> of their total income will be generated using relevant promotional tools to acquire new customers. The market is yours, and it’s ripe for the taking.&nbsp;



<h4 class="wp-block-heading">In Conclusion</h4>



Customer satisfaction is a complex phenomenon, as it is based on various factors such as the quality of the product and their perceived expectations from it. Pricing and promotions are just two pieces of this increasingly complicated puzzle.&nbsp;



However, you can easily create a win-win situation by using pricing and promotions to boost sales and create happy customers that remain loyal to your brand for years to come.&nbsp;



Successfully pricing your offerings will ensure their contentment as they get the full perceived value for a great price. And providing timely and relevant promotions that are personalised to their needs will make them feel like you value their business.



That right there is the secret to ensuring that your customers are always happy!



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How To Use Pricing And Promotions To Make Customers Happy

How can hotels get ahead of their local competition? These days, it’s not only about defeating direct hotel competitors but more importantly the self-catering options that might be nearby. Keep on reading for our clever hotel promotion ideas that will help you get your messaging right.



<hr class="wp-block-separator has-css-opacity"/>



The main message should be centred around the benefits of staying in a hotel. Remind customers why staying in a hotel is what they need right now to fully unwind.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-get-the-messaging-right">How to get the messaging right</h4>



However you promote your rooms and venues, whether it is through email and SMS to existing customers; or on social media and adverts, there are widely applicable messaging strategies that you can use to capture potential guests&#8217; attention.



Here are some hotel promotion messaging ideas that will make your offers stand out.



<h4 class="wp-block-heading">Focus on the price advantage</h4>



It goes without saying that this approach is aimed at price-sensitive consumers first and foremost. Let’s look at how to get their attention.



Go through the online booking and research journey like your customers would and have a closer look into your local self-catering competition. Research their prices as well as offers and deals they have. Now you’ve got the data to craft some carefully worded, price-based messaging based on their offers like this:



“Save £XX per night when you stay with us versus local self-catering options!”



<h4 class="wp-block-heading">Highlight your hotel amenities</h4>



When developing your messaging, really focus on what sets you apart from self-catering properties specifically. Why should guests choose to stay in your hotel? How can you create a unique and memorable experience for them?&nbsp;



Think about what you’re proud of and known for. What are the main reasons that your most loyal customers come back?&nbsp;



Here is some hotel amenities inspiration:



<h5 class="wp-block-heading">In your rooms:</h5>



<ul class="wp-block-list"><li>Welcome surprise, gift basket with homemade/local treats</li><li>Coffee/tea kit, mini bar</li><li>Room service</li><li>Toiletries, slippers, bathrobe</li><li>Pillow menu &#8211; choice of different pillows</li></ul>



<h5 class="wp-block-heading">On-site facilities:</h5>



<ul class="wp-block-list"><li>F&amp;B offers &#8211; exclusive afternoon tea, wide selection of spirits, etc.</li><li>Experiences &#8211; cocktail masterclass, whisky tasting, etc.</li><li>Spa &#8211; special offers/deals (pamper spa weekend deal)</li><li>Fitness centre and classes</li><li>Essential travel items available (in case your guests forgot something)</li></ul>



<h5 class="wp-block-heading">Things to do:</h5>



<ul class="wp-block-list"><li>Seasonal events</li><li>Arrangements for special occasion &#8211; romantic getaway, birthday weekend</li><li>Activity breaks &#8211; bike, archery, tennis, etc.</li><li>Concierge services</li><li>Highlight must-see tourist activities around your hotel&nbsp;</li><li>Local business collaboration for food/drinks (distillery tours)</li></ul>



<h5 class="wp-block-heading">Travelling with furry friends:</h5>



<ul class="wp-block-list"><li>VIP pet offer</li><li>Pet room amenities &#8211; food/water bowls, mats, bed, toys</li><li><a href="https://www.goodhousekeeping.com/life/pets/g23026561/homemade-dog-treats/">(Homemade) tasty treats</a></li><li>Special canine menu upon request</li></ul>



Have you read Part I of this article already with tips on <a href="https://stampede.ai/blog/how-to-outsmart-the-self-catering-competition-part-1/">how to draw in customers to outperform your local competition</a>?



Do you want some help reaching out to your guests via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

[Part 2] Hotel Promotion Ideas to Outsmart the Self-Catering Competition

In a <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">previous article</a>, we talked about nurturing and ensuring guest loyalty being one of the top challenges in the hotel industry at present. With customers quick to go elsewhere if hotels don’t offer them their ideal experience, and painfully high expectations, loyalty is hard to win and easy to lose. There are many tips and tricks for increasing loyalty in hotel customers, such as <a href="https://stampede.ai/">WiFi marketing for hotels</a>. So what are the top ways to do to it?







<h4 class="wp-block-heading">First impressions and consistency</h4>



It’s an old saying but first impressions count. You need to get your branding spot on from the moment someone comes in to contact with your hotel (on or offline). You must then continue with utmost consistency through every experience they have with you.



<h4 class="wp-block-heading">Meet all general expectations without question</h4>



There is no room for second chances in the hotel world today. Everything from perfect housekeeping through to seamless check-in processes needs to be done correctly 100% of the time. A guest will never return if you can’t get the basics right.



<h4 class="wp-block-heading">Offer incentives and offers at the right time, in the right way</h4>



It’s not enough to offer generic offers. Offers need to be tailored to the individual. They then need to be given at the right time, when they are most likely to be acted on. Furthermore, you need to deliver them in the way which most likely prompts a response, such as physical coupons, text message offer codes or email promotions.



<h4 class="wp-block-heading">Get personal</h4>



Personalisation is perhaps one of the biggest opportunities to boost loyalty in hotel guests. We all like to be treated as individuals and that should be your aim, no matter how large your hotel business is.&nbsp;



To do this you’ll need to understand your customer. This requires hotel customer data. Collect this data right in the moment using your <a href="https://stampede.ai/product/how-it-works/">hotel’s WiFi login page</a>. It’s clever and will give you the information you need to personalise a guest’s stay. For example, this may allow you to leave a gift for a birthday or a bottle of fizz for an engagement.



Our marketing software allows you to collect these valuable guest data. It provides you with analytics and tools to turn one-time visitors into loyal customers. Why not give it a try at your hotel?



<hr class="wp-block-separator"/>





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<h4 class="wp-block-heading">Get big</h4>



You don’t just need the microdata on the individual, but you’ll also be able to nurture loyalty by utilising big data. Big data allows you to look at the bigger picture of patterns and preferences in your guests including things such as seasonal fluctuations or health suite usage by different customer types. This allows you to move on to bolster your strengths and mitigate your weaknesses.



<h4 class="wp-block-heading">Segment your marketing activities</h4>



It’s not enough to just offer incentives or send out generic marketing messages. With the right data at your fingertips, you can <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">segment your marketing activities</a>. This way you can offer the right incentives to the right individual.&nbsp;



For example, offer a pleasure traveller with a family a free hour in your business centre and you’ll make them feel uncared for. Yet offer that same incentive to a business customer who you know uses the business centre and you’ve got a hook.



<h4 class="wp-block-heading">Make the guest experience a priority</h4>



We are in the age of experiences. Millennials are the future of travel. <a href="https://www.globalwebindex.com/millennial-statistics-1?utm_campaign=Reports&amp;utm_source=ppc&amp;utm_medium=google&amp;utm_term=millennials-2019&amp;utm_content=millennials-2019&amp;utm_source=ppc&amp;utm_medium=ppc&amp;utm_term=millennial%2520generation&amp;utm_campaign=GWI+-+US+-+EN+-+Beauty+Buyers+-+Cosmetic+Industry+-+BMM&amp;hsa_kw=millennial%2520generation&amp;hsa_grp=77486027452&amp;hsa_net=adwords&amp;hsa_acc=9903771596&amp;hsa_cam=2037591804&amp;hsa_tgt=kwd-1319018645&amp;hsa_src=g&amp;hsa_mt=b&amp;hsa_ad=355840759592&amp;hsa_ver=3&amp;gclid=Cj0KCQiA5dPuBRCrARIsAJL7oejriihIzJwvxgfkkSvaIimndCeKsiesfG-uFbkZJnIrcf6x4SFNfboaAgTqEALw_wcB">Millennials value experiences</a> in a way generations before them tended to value things. Indeed, many argue that it is this drive for experiences that has <a href="https://skift.com/2019/04/30/airbnb-experiences-makes-growth-a-priority-over-all-else-executive-says/">fuelled the popularity of Airbnb</a>, a major disruptor to the hotel sector.



Therefore, it is absolutely crucial that hotels focus unrelentingly on the guest experience and how they can improve it.&nbsp;



The guest experience begins long before check-in. From how you communicate about bookings through to interaction during their stay with you, you build a positive experience rooted in trust. Guest experience also involves helping them to enjoy their stay through everything from information on local events or places to eat.



<h4 class="wp-block-heading">Use loyalty programs that guests care about</h4>



With many loyalty programs, guests simply ‘make do’. They accept what you offer and it doesn’t necessarily nurture loyalty. Back with our millennials, <a href="https://www.hospitalitynet.org/opinion/4091173.html">68%</a> show loyalty to a hotel which offers the most rewards.&nbsp;



So make a more <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">conscious loyalty program</a> by considering what your guests actually want. You can then reward their repeat stays in a more meaningful way.



Furthermore, structure your loyalty program in a way which rewards your guests in both the short and long term. You need to entice them to make the next booking but you also need to lure them in longer to coming back again and again.



Don’t forget to reward those most loyal customers for leaving reviews too.



<h4 class="wp-block-heading">Use the right technology and with confidence</h4>



Nothing will undermine a guest’s loyalty to you like a data breach or technology which doesn’t work as they expect it to. From smooth booking and check-in processes through to in-room smart features, your technology needs to be safe and secure as well as intuitive and user-friendly.



<h4 class="wp-block-heading">Exceed customer expectations</h4>



You need to go beyond what your customers expect and deliver them an experience which exceeds their expectations. Again, you’ll need to understand your guest to be able to achieve this.



Exceeding expectations may involve things such as remembering a specific request, follow-up emails containing thanks and rewards, to unexpected gifts in the room.&nbsp;



Nurturing customer loyalty is a vital strategy for success in your hotel. Remember, it’s easier to keep a customer than to win a new one, so it’s really worth the effort.



Want to learn a bit more about the importance of customer loyalty?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

10 Tips on Nurturing Customer Loyalty in the Hotel Industry

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



Growing their database with automated data capture. 
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<h3 class="wp-block-heading">+ 1,500 reviews</h3>



Automated requests for more and better reviews.
</div></div>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



A compliant and engaged customer database to support marketing efforts.
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



All reviews gathered in one place for more detailed analysis. 
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.



Montpeliers Group uses <a href="https://stampede.ai/get-reviews/">Stampede Reviews</a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.
</div>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img loading="lazy" decoding="async" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="auto, (max-width: 807px) 100vw, 807px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;<cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Montpeliers Group" width="500" height="281" src="https://www.youtube.com/embed/pe4zQh9z5vA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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Montpeliers Group

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond.&nbsp;
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

Now Online – Highlands and Islands Airports

[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12374&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:UniFi||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:Ubiquiti%20UniFi%20Captive%20Portals||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12371&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12367&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12368&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:IgniteNet||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:Ignitenet||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12369&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12392&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12372&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18628&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:TP-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18995&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18996&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18997&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Teltonika&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20812&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcambium-cnmaestro%2F|title:Cambium&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20704&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fmeraki-go%2F|title:meraki%20go&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20706&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Gifting

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Loyalty

Have you ever wondered if it would be a good idea to use coupons for your restaurant business?&nbsp;The simple answer is that sales promotions can do wonders for businesses in the hospitality industry because people love a good deal!&nbsp;So offering sales promotions in your restaurant is not a matter of choice, its a must.







Related Article&#8211; <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/</a>



Consider this; <a href="https://www.retailmenot.com/digitaldiners2017">80% of diners</a> have expressed that they are more likely to try a new restaurant if they can find a good deal and <a href="http://www.valassis.com/about-us/newsroom/item/160829/new-valassis-research-points-to-rise-in-print-and-digital-coupon-use">57% of millennials</a> actively look for restaurant coupons online before they plan to eat out.&nbsp;



So the fact is that consumers in the online age naturally expect restaurants to give them discounts, deals and coupons. And if you aren’t giving them any, then chances are that your competitors are more than happy to oblige them.&nbsp;



But restaurant sales promotions aren’t a one-time campaign. These should be implemented over a long time to help you attract and retain patrons to increase the customer lifetime value for your business.&nbsp;



Remember, promotions create happiness. Even a small discount can increase oxytocin levels in humans by 38%, making them feel unique and joyful. This is all the encouragement that some people need to order something at your restaurant.



Ultimately, there is no denying the fact that promotions can have a considerable influence on your prospective customers.&nbsp;



Businesses have to engage their guests and make them feel valued if they are to succeed in the hospitality industry. Make your customers believe that they are investing in an experience and not just spending money on food.&nbsp;



Here are six ways that restaurants can reach out to their guests using promotional tactics that are sure to work.



<h4 class="wp-block-heading">Restaurant Promotion Ideas That Work</h4>



<h4 class="wp-block-heading">Discounts</h4>



This infographic clearly shows that 42% of millennials and Gen Z prefer an upfront discount over free gifts.



Discounts can be seasonal, time-based or flat-off and all of these work very well – after all, <a href="https://blog.twitter.com/en-gb/2014/foodie-tweets-10-facts-about-twitter-restaurants-and-food">52% of diners</a> have said that they went to a restaurant because of discounts they found online.&nbsp;



<h4 class="wp-block-heading">Events</h4>



If you want to experiment with the way your restaurant makes and serves dishes but don’t want to risk losing existing customers, specials are a great way to build on the novelty.



Create <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">theme-based seasonal events</a> or chef’s specials to entice a different kind of customer &#8211; someone who would enjoy seasonal items that aren’t commonly on the menu.&nbsp;



Plan these promotions around major events in your area such as concerts or cricket matches etc. For example, you could offer 10% off to people who have a ticket to an upcoming game.



<h4 class="wp-block-heading">Loyalty Programs</h4>



Fast food restaurants have made a lot of money through loyalty programs; these can sway <a href="https://financesonline.com/restaurant-statistics/">50% of customers</a> when they are selecting a place to dine out.&nbsp;



They also give guests an incentive to keep coming back for more and enjoy the benefits offered only to those in the program – also giving them a sense of accomplishment about the whole endeavour.&nbsp;



So, for example, if you have a bar or pub, you can tell your clientele to try every beer on the list to be eligible for a 5% discount for the rest of the year.



<h4 class="wp-block-heading">Deals</h4>



‘Buy One, Get One’ restaurant deals are one of the most <a href="https://stampede.ai/blog/how-to-use-pricing-and-promotions-to-make-customers-happy/">irresistible sales promotional</a> offers for anyone who loves good food.&nbsp;



And since 18-30-year-olds are always looking for affordable dining options and bar-restaurants, you can encourage them to pour into your eatery with the right BOGO and Happy Hour promotions. Keep the drinks cheap and flowing; also offer combo meals and free snacks with beer to keep them happy.&nbsp;



<h4 class="wp-block-heading">Combos</h4>



Take a look at your menu and see what items complement each other and sell them together. It’d be a good idea to bundle a mid-priced item with a more extravagant dish or a high-priced wine. Or you could take something from the fixed-priced menu and put it together with two extras that people wouldn’t usually buy – discount the bundle by 10% and we promise it will generate interest amongst the public.



As long as these dishes work well together and offer real value for money, people will come in to try them.



<h4 class="wp-block-heading">Host Giveaways And Contests</h4>



If you want to build a lasting relationship with your customer base, you must incentivise them to follow you and keep them interested in all that you have to offer.&nbsp;



Running giveaways and contests on <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media</a> is the key to increasing your follower count and gaining better engagement on your posts.&nbsp;



Common gifts and giveaways can include a gift card to your restaurant, a group lunch, a romantic dinner for two or whatever else the occasion and event demand.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Sales promotions don’t just help increase sales but also offer an opportunity to enhance brand awareness in your restaurant. As such, they compel 27% of consumers to opt for retailers they wouldn’t usually buy from<a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/?referrer=stampede.ai">.</a>



We’d love to know if you plan to use these or other promotional tactics at your restaurant. <a href="https://stampede.ai/">Get in touch</a> with us to learn more about deploying the right marketing ideas for your restaurant business.&nbsp;



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Book your demo!</a>

6 Restaurant Sales Promotions –  Which One’s Right For You?

Nice write up in today&#8217;s Scotsman on Stampede, founder <a href="https://twitter.com/patrickclover">Patrick Clover</a> and the ambitious (yet still very realistic) plans for Stampede in the upcoming months.

Some highlights:
Stampede has recently taken equity funding, allowing it to grow from a team of four to nine, and this is soon set to increase to 16. Having launched in Edinburgh in April this year, after the firm started in 2015, it is now in 15 countries, with 487 locations in the UK and 505 globally including Vietnam, Brazil and Saudi Arabia. Deals came with the likes of Edinburgh tech incubator <a href="http://www.thisiscodebase.com">CodeBase</a> and <a href="http://www.livenationentertainment.com">Live Nation Entertainment</a> whose brands include Ticketmaster, and working with the entertainment giant to roll out its product across all its festivals.
You can read the whole article at <a href="http://www.scotsman.com/business/companies/tech/tech-entrepreneur-eyes-global-growth-with-wifi-firm-blackbx-1-4505840">The Scotsman website</a>.
No kidding! We&#8217;ve been pretty busy over the summer concert season. In just the last few weeks, we&#8217;ve partnered with <a href="http://www.indigo-ts.co.uk">Indigo Technology Services</a> to provide connectivity for events like:
<div class="caption"><img decoding="async" class="size-medium wp-image-5153" style="width: 180px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Kia wireless festival" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/wireless_festival_2017312_website_index_2x_kusg_standard-180x270.jpg" alt="Stampede Kia wireless festival" width="180" data-constrained="true" /></div>
<ul>
<li><a href="http://www.wirelessfestival.co.uk">The KIA Wireless Festival</a> &#8211; held in London&#8217;s Finsbury Park</li>
<li><a href="http://trnsmt.tv">The TRNSMT Festival</a>, Presented by <a href="https://utilita.co.uk/">utilita</a> &#8211; one of the biggest summer festivals held in Scotland</li>
<li><a href="http://www.latitudefestival.com">The Latitude Festival</a> &#8211; We had the honour of providing Guest Wi-Fi for <a href="http://www.latitudefestival.com/stage/danish-quarter-carlsberg">The Danish Quarter stage</a> during Latitude in assistance with the most famous beer in Denmark, <a href="http://www.carlsberg.co.uk">Carlsberg</a>!</li>
</ul>
But just because we&#8217;re playing with the big boys, doesn&#8217;t mean we can&#8217;t help provide Guest Wi-Fi for your business. No sir. Since 2015 we&#8217;ve been helping out <a href="https://www.stampede.ai/wifi-in-action#coffee">cafes and pubs</a>, <a href="https://www.stampede.ai/wifi-in-action#hotels">hotels</a> and even <a href="https://www.stampede.ai/wifi-in-action#transport">public transportation</a> by providing seamless Wi-Fi with <a href="https://www.stampede.ai/how-it-works#insight">amazing customer insights</a> to help their business grow.
Why not drop us a line and see how we can help you?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>