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All aboard the hype-train, it’s time to take a ride into the near future and show you what we’ve got coming up in our wonderful platform. So, get excited and have a little sneak peek of our upcoming features. Here comes the&nbsp;Stampede Spring/Summer product look ahead.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Stampede Digital Voucher Codes</h4>



A nicely segmented audience, a tailored offer and….what’s missing to make that campaign really sing? How about a&nbsp;unique voucher code&nbsp;for each member of that audience. Make them feel really special and drive those repeat conversions.



Our first new product feature will allow you to send voucher codes in your email and SMS campaigns. Once the voucher is redeemed in-venue it will&nbsp;automatically get logged&nbsp;to the campaign it came from.



As always with Stampede you’ll be able to track the results of those campaigns with supreme accuracy. Granular level conversion tracking will show you exactly how many people came back and whipped out their voucher.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h4 class="wp-block-heading" id="h-stampede-bookings">Stampede Bookings</h4>



The second exciting addition we’re currently building is a&nbsp;fully integrated table booking system&nbsp;for venues.



Stampede bookings will include all the important features you’d expect:



<ul class="wp-block-list"><li>Manage reservations, walk-ins, waitlists and table allocation</li><li>Get notified on reservations, cancellations and dietary requirements</li><li>Send automated email and SMS booking confirmations as well as review requests post-visit</li><li>Control your cover capacity and no-shows</li></ul>



… and much more



This adds another data capture string to your bow. But it can also&nbsp;take away a lot of hassle.&nbsp;



Many hospitality operators depend on a variety of connected platforms from different providers for their technology. Our integrated bookings system will take away lots that complexity. Everything will be in one place, one tab, one login, one monthly bill.



Keep an eye out for more updates on these features over the next few weeks.



If you’d like to be an early tester of any of these new product features (with a little incentive of course) then&nbsp;<a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch.</a>

post

Stampede Spring/Summer Sneak Peek – More Tools To Help You Grow

<h4 class="wp-block-heading" id="h-fresh-content-inspiration-for-a-new-month">Fresh Content Inspiration for a New Month</h4>







This week marks the beginning of a new month! We had a little sneak peek for you and March is full of exciting topics and events to look forward to. Mother’s Day is less than a fortnight away! Get your customers prepped with brunch and gift ideas and don’t forget to promote your offers.



But let&#8217;s jump straight into this week’s topics. National Nutrition Month meets Pie Week and Peanut Butter Day. Healthy vs. no regrets? Take your pick!



<h4 class="wp-block-heading" id="h-nationalnutritionmonth">#NationalNutritionMonth</h4>



This year’s theme is “Personalise Your Plate” by making informed food choices, committing to healthy eating and physical activity. The campaign also features <a href="https://www.eatright.org/food/resources/national-nutrition-month" target="_blank" rel="noreferrer noopener">weekly key messages</a> with inspiring ideas on how to commit to eating and living healthy.



Tips to encourage and support your customers:



<ul class="wp-block-list"><li>Share your favourite healthy recipes</li><li>Share healthy snack ideas</li><li>Share hacks around meal planning &amp; cooking</li><li>Share daily exercise tips from your staff</li><li>Start a ‘real food’ challenge and provide tips on how to swap&nbsp;processed with real food</li></ul>



<h4 class="wp-block-heading" id="h-1st-to-7th-of-march-britishpieweek">1st to 7th of March &#8211; #BritishPieWeek</h4>



The saying goes that: “We in Britain stopped evolving gastronomically with the advent of the pie.” It’s true: we Brits just love our pies and we’re a well-known pie nation. So why should we come up with anything more than that?&nbsp;



Pies brighten our dinner tables, complement a perfect picnic and make the most delicious dessert (apple pie!). <a href="https://www.tasteofhome.com/collection/our-best-pie-recipes/" target="_blank" rel="noreferrer noopener">Pie variations seem to be endless.</a> It’s not only about choosing the right filling, but also deciding on the right base. Just no soggy bottom, please! And to stick to British Pie origins, there should be a top and a base involved.



Get your customers engaged in pie week:



<ul class="wp-block-list"><li>Offer a pie meal kit</li><li>Share your chef’s best pie recipes</li><li>How to get the perfect crust/bottom</li><li>Poll &#8211; what kind of pie lover are you?</li><li>Competition &#8211; share your homemade pies with us and win</li></ul>



<h4 class="wp-block-heading" id="h-monday-1st-peanutbutterlover-sday">Monday 1st &#8211; #PeanutButterLover&#8217;sDay&nbsp;</h4>



It can be crunchy or smooth, rich and intense. It can go sweet or savoury. But it is definitely indulgent and comforting. Peanut butter! I would say, there’s (almost) nothing a spoonful of peanut butter can’t fix. No doubt, peanut butter is one of the world’s most favourite spreads.&nbsp;



Keeping National Nutrition Month in mind, there are lots of delicious <a href="https://www.self.com/gallery/healthy-peanut-butter-snacks-under-250-calories" target="_blank" rel="noreferrer noopener">healthy peanut butter snack recipes</a> out there! After all, peanuts are a good protein source and high in healthy fats.



Peanut butter is also part of some iconic duos &#8211; Which one is your favourite?



<ul class="wp-block-list"><li>Peanut butter &amp; toast &#8211; the straightforward one</li><li>Peanut butter &amp; jelly &#8211; the classic one</li><li>Peanut butter &amp; chocolate &#8211; the match made in heaven one</li><li>Peanut butter &amp; pork &#8211; the Asian-style one</li><li>Peanut butter &amp; pizza &#8211; the more adventurous ones</li></ul>



<h4 class="wp-block-heading" id="h-more-content-ideas-for-this-week">More Content Ideas for This Week</h4>



Friday 5th &#8211; Employee Appreciation Day (Employee spotlight!) Saturday 6th &#8211; National Oreo Cookie Day Saturday 6th &#8211; White Chocolate Cheesecake Day Sunday 7th &#8211; National Cereal Day 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

What’s On This Week? – 01/03/2021

There’s a lot of talk about cutting costs these days. What better way to approach that than looking for free alternatives to some of your biggest expenses?&nbsp;



With all the free technology and website plugins out there, some must be at least semi-decent, right?



We wanted to find out more about what you don’t get with free versions, and what that might cost you in terms of customer experience and ultimately, revenue.



For this, we looked closely at 4 popular free WordPress (WP) plugins and compared the most important booking features against each other.



<h5 class="wp-block-heading" id="h-4-free-wp-booking-plugins-compared">4 Free WP Booking Plugins Compared</h5>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-table is-style-stripes"><table valign="middle"><tbody><tr valign="middle"><td class="has-text-centre" data-align="centre">Features</td><td class="has-text-valign:middle" data-valign="middle" data-align="centre">ReDi Restaurant Reservation</td><td>Five Star Restaurant Reservations</td><td>WPCafe</td><td>&nbsp;Quick Restaurant Reservations</td></tr><tr><td class="has-text-align-center" data-align="center">Number of free venues</td><td class="has-text-align-center" data-align="center">1</td><td>1</td><td>Unlimited</td><td>1</td></tr><tr><td class="has-text-align-center" data-align="center">Reservation restrictions&nbsp;(block times/days/length)</td><td class="has-text-align-center" data-align="center">X</td><td>Only for days and times</td><td>X</td><td>&nbsp;Yes</td></tr><tr><td class="has-text-align-center" data-align="center">Data Export</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">Customisable</td><td class="has-text-align-center" data-align="center">Yes</td><td>Only for the form, no custom fields</td><td>Yes</td><td>Only for the form, no custom fields</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Automated reservation confirmation</td><td class="has-text-align-center" data-align="center">Yes</td><td>Yes</td><td>Yes</td><td>Manual only</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Booking reminders</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Support</td><td class="has-text-align-center" data-align="center">Yes</td><td>Yes</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">Integrations&nbsp;</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>Yes</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Additional notes</td><td class="has-text-align-center" data-align="center">No analytics or statistics</td><td>No front end page to display bookings</td><td>No front end page to display bookings</td><td>No daily or monthly calendar view</td></tr></tbody></table></figure>



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<h5 class="wp-block-heading">7 Reasons Why Bookings Platforms Are Worth Paying For</h5>



Here are a few important things you might be missing out on by relying on a free booking platform plugin



Data access:



You often have to pay to access customer data and/or are not able to download it for further usage. This means you can’t contact customers post-visit to ask for feedback or send them offers to bring them back.



Integration with other tech tools:



If you can’t access or download customer data, an integration would at least allow you to use your data to some extent. Without any of those options, you are massively missing out on future revenue.



Limited live or backend support:



You always have to install the plugin on your website yourself, which can sometimes come with its own challenges and takes up time. Plus, not all providers offer free customer support.&nbsp;



Multi-venue:



The majority only have one venue included in their free version. Any additional venues cost extra. Same for having multiple users for your account.



Customisation:



Custom fields (i.e. dietary restrictions, extras) are vital to make your customer experience more personal. Quite often you can only choose from preselected fields, even in the paid plans.



Customer communication:



Most of them don’t allow you to send email/SMS booking reminders. This can lead to an increase in no-shows and high operational costs.



The same applies to the post-visit feedback request, which isn’t available on any free plan.&nbsp;



Automation:



Technology should make our lives easier and help us save time. Booking reminders and review requests are one of the simplest marketing automation to set up but are not included in any of the free plans.



<h5 class="wp-block-heading">Takeaway</h5>



Free booking platform plugins might satisfy some basic booking requirements. However, the money you save on the free versions often costs you more further down the line.&nbsp;



Being unable to contact customers to drive loyalty is one of the biggest issues here. Your loyal customers are the ones that bring in new customers. And with their connection, the process starts over again.&nbsp;



In this case, it is definitely worth investing in a more complete booking system. Make sure to check out our <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs/">buyer’s guide</a> including the key features you should look out for when choosing a platform.



Get more tables booked, and manage your front-of-house operations efficiently. <a href="https://calendly.com/stampedeae/stampede-demo-request">Book a demo</a> with our team to find out more about Stampede Bookings.

Are Free Booking Platform Plugins Any Good?

The <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/05/shocking-truth-about-how-many-emails-sent/">average person spends 4 hours a day </a>to work through their inbox. So, how do you make sure that you get your customers’ attention when it comes to your email marketing? A well-designed email both visually and with engaging content can make the difference in <a href="https://www.copper.com/blog/sales-email-statistics">today’s noisy email inboxes</a>.  







But what if you don’t have a <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/?referrer=stampede.ai">background in marketing and design</a>? Even without the resources of a big brand, you can make an impact. It’s much easier than you think with our big 4 email design tips:



<h4 class="wp-block-heading">Your Brand</h4>



A uniform and memorable branding is key in today’s highly competitive business environment. Every email you send to your customers is an extension of your existing brand.



Therefore, our first tip is to stick to your overall branding when designing your emails. This includes your regular colours, the font, but also any logos or images connected to your brand. Consistency is the magic word here. By doing so, your customers will immediately recognise your company when opening the email.



<h4 class="wp-block-heading">Placement of Text, Buttons, Images and White Space</h4>



It’s nothing new that readers’ attention will drop the closer they come to the bottom of the email. In order to keep them going, you need to catch their interest straight away. So don’t just overload your emails with important images and call-to-actions (CTA) right at the top of it.&nbsp;



The second tip to follow is to focus on selected images with clear CTAs, placed at the beginning of your email. So in case, you lose them further down, they’ve got the important bit.



Also, make sure to include paragraphs and enough white space. This will make it easier for your customers to read through and also visually separates your content.



<h4 class="wp-block-heading">Storytelling</h4>



Remember those days in school when your teacher would say “your text needs to have a clear thread running through?”. Still relevant. That way you make sure that your readers don’t miss the important message in your email. This clear narrative is also highly relevant for the email design.



So here comes the third tip. Naturally, lead your customers’ attention to the most significant part within your email. Basically, storytelling via images rather than words.



<h4 class="wp-block-heading">Optimizing for Mobile</h4>



As a consequence of the fact that we’re in front of our phones all the time, most of your customers will open your emails on their phone. The term “mobile-friendly” is all around. Though only being mobile-friendly for your website is not enough. We want more!



This is our last tip. Specifically, design your sequences for viewing on phone screens and test them before sending them out. This way you ensure not only a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/?referrer=stampede.ai">mindblowing email design</a> on the laptop but also on your customers’ mobile screen.



BONUS ROUND! Have an extra one on us:



<h4 class="wp-block-heading">Extra Tip &#8211; Call-to-action</h4>



<a href="https://www.campaignmonitor.com/resources/guides/10-tips-improve-email-calls-action/">CTAs are the trigger to immediate customer response</a> to your email. So you should put some thought into them as well. We think it should rather be a shout to action, than just a simple call.&nbsp;



So the ultimate tip for you. Ensure that your CTA is not missed by your readers. Make the buttons big enough in combination with an eye-catching design and strong wording&nbsp;



Overall, doesn’t sound too complicated, does it? Follow these simple and straightforward tips and you will be able to stand out from the crowd. Extraordinary email designs are your magic key to higher customer engagement. 



Did you know that our marketing software can help you to easily <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">set up your email campaigns</a>? And even better, once set-up they run automatically.



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4 Tips for an Outstanding Email Design

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

At-home meal kits. It all started with &#8220;pizza in the post&#8221; during the first lockdown. Since then the process has been refined to the point where replicating it can lead to near-guaranteed success.



The kinks have been worked out in the ordering process, and customers know what to expect &#8211; it properly works now. Getting it right means people will tell others, and order more themselves.



<hr class="wp-block-separator"/>



The whole process is based on an adapted eCommerce platform. This helps because it’s what the majority of people are familiar with, so ordering a meal-kit isn’t a step too far. 



We’ve looked at some popular examples to see what it takes to get it right.



<h4 class="wp-block-heading" id="h-delivery-date">Delivery Date</h4>



Unlike many things ordered online, the customer chooses their delivery date upfront, instead of just being told when to expect the item. This is where the lines blur with fast-food or instant delivery and perhaps where some of the teething issues came from in the past.



For <a href="https://store.dishoom.com/bacon-naan-roll-kit" target="_blank" rel="noreferrer noopener">Dishoom&#8217;s bacon naan roll kit</a>, a pop-up box to choose your delivery date appears as soon as you hit the &#8220;Order&#8221; button, before an “added to cart” confirmation.



<a href="https://home-x.com/pages/home-by-nico" target="_blank" rel="noreferrer noopener">Home by Nico</a> has an additional piece of information about the delivery date:



&#8220;DELIVERY DATE: Choose a delivery date one day before you wish to dine&#8221;



People are conditioned to an order > delivery > eat-on-the-same day mentality. Any additional detail you can include that differentiates your meal-kits from this will help manage expectations for happier customers.



Think of it this way &#8211; the wording should be more akin to ordering a supermarket delivery, than a cooked meal delivery.



<h4 class="wp-block-heading" id="h-rich-detail">Rich Detail</h4>



Meal-kits are rarely as simple as supermarket food to prepare, however, but that’s part of the fun of them.



You can’t go wrong going into too much detail about the kit and prep instructions. Make a how-to video like <a href="https://www.youtube.com/watch?v=61hJFUeK0nw" target="_blank" rel="noreferrer noopener">Pizza Pilgrims</a> and <a href="https://www.youtube.com/watch?v=aV2bKqHSu7k&amp;feature=emb_title" target="_blank" rel="noreferrer noopener">Dishoom</a>, create an instructions sheet that can be downloaded as PDF, &nbsp;viewed online as a webpage and goes in the box too.&nbsp;



Give people plenty of pictures of “how it should look”. Also, a breakdown of what’s included, what’s constructed, and what needs put together. So they understand the level of effort required before ordering.



<a href="https://home-x.com/products/home-by-nico-february-2021-menu" target="_blank" rel="noreferrer noopener">Home by Nico’s</a> ordering page has a full scrolling section presenting each course with high-quality pictures and ingredient details. The page also includes reassuring practical details such as “After delivery, pop your box in the fridge to keep fresh. Enjoy for up to 48 hours.” 



The secret to their success is to get customers prepared. When they succeed, you’ll succeed because they’ll become your advocates. Happy customers will tell others about your excellent meal-kit alongside your “easy to follow instructions” and “clear pictures and video guide”. And this will generate more sales.



It’s about the whole experience working &#8211; from order, to prep and consumption &#8211; that makes meal-kits appealing.



<h4 class="wp-block-heading" id="h-lean-on-the-functionality">Lean On The Functionality</h4>



A final note on using eCommerces systems: make sure to explore all the features your system of choice offers. Dishoom has a tab for “Related items” to try and generate cross sales from their bacon naan roll kit, by advertising the vegan sausage roll kit.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png"><img loading="lazy" decoding="async" width="1024" height="829" src="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png" alt="" class="wp-image-19545" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-300x243.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-768x622.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-150x121.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-592x479.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-74x60.png 74w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-111x90.png 111w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png 1166w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



They could equally well include individual jars of the tomato-chilli jam, which features heavily in the bacon roll kit, for those who want more than what’s in the kit.



What else could you advertise as related or similar on the meal kit product page? Think about increased order value and enhanced customers’ experience.



<h4 class="wp-block-heading" id="h-what-next">What Next?</h4>



If you’ve gone to all the effort of establishing a robust meal-kit operation, sending regular reminders to your customers is a must.



This is expected when the menu changes every so often (like Home by Nico). For fixed menu items, keep the emails and social media posts frequent to maintain order volumes. Experiment with different imagery, times of day and subject lines to reach the widest possible audience.



If you need any assistance setting up campaigns for your meal-kits, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> and we’ll be happy to help.

Couple cooking dinner using a digital tablet and smiling in kitc

How To Get The “At-Home Meal-Kit” Formula Right

It’s no secret that pubs and bars in the UK are struggling, and that many have been forced to close their doors. Challenges include rising alcohol taxes, changes to business rates and a new generation that doesn’t drink as much. That’s the narrative at least, and it’s why CAMRA continues its commendable ‘Save the Local’ campaign.



However, a funny thing happened in 2019. For the first time in a decade, the number of pubs and bars in the UK actually went up instead of down – according to Official Labour Market Statistics from the ONS/Nomis.



Between 2010-2018, the UK had a net loss of 5,855 pubs, an average of 732 per year. However, there was a net gain of 320 pubs in 2019, the first time that the number of pubs in the UK has increased for a decade



We believe that pubs and bars are of vital importance to UK society and its economy. It’s therefore imperative that we analyse these market statistics and try to understand what they mean to the licensed trade industry. Is this increase a statistical anomaly or does it signpost a reversal of fortunes for the wider industry? Perhaps it is evidence that pubs and bars have started to adjust to economic and cultural changes in the UK?&nbsp;&nbsp;



In this post we analyse pub growth, the regions and countries experiencing the highest net growth (and loss), the types of pubs growing fastest and some of the likely determining factors. We also look at why the upward trend doesn’t extend to licensed clubs, which continue to fall in number.



<h4 class="wp-block-heading">Pubs are on the rise</h4>



The UK has lost 732 pubs per year on average since 2010, so 2019’s net gain of 320 represents a swing of nearly 1,000 compared to previous years. This is quite a remarkable turnaround, especially given the systematic year decline this decade and numerous challenges facing pub operators. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" decoding="async" width="1024" height="347" src="https://stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg" alt="" class="wp-image-13709" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-300x102.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-768x260.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-150x51.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-592x201.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-177x60.jpg 177w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-266x90.jpg 266w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100.jpg 1051w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Sadly England is almost solely accountable for this growth, which is not seen elsewhere. It saw a net gain of +345 compared to Scotland (-5) Wales (-25) and Northern Ireland (+5) which were all relatively stable. By region, the South East has the most pubs (5,340) but only grew by 10 in 2019. Much faster growth can be witnessed in the North East (+85), followed closely by the West Midlands (+80).



By town/city, Bristol, Newcastle, Southampton and South-end-on-sea all boast an extra 15 pubs in 2019 (the most in the UK). In London, pub numbers only increased in 10 out of 33 boroughs.



<h4 class="wp-block-heading">Pub Growth in the UK 2019 Map</h4>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Pub-Growth-UK-Map.png" alt="Pub growth UK Map" class="wp-image-13714" width="437" height="697"/></figure></div>



Large pub groups are driving the most growth in the sector. The biggest increase (+205) comes from pub enterprises with a turnover of £500,000-£1,000,000, and the second biggest increase (+125) was in the £1m-£2m bracket. By contrast, the UK had a net loss of 55 for pub enterprises with a turnover of less than £100,000&nbsp;



These stats demonstrate the dominance of big pub chains and suggests that larger and more profitable pubs may be more resilient to negative market forces – such as rising business rates and alcohol duties – and are therefore less likely to shut down. It may also be the case that there is more investment in larger properties with the potential to drive more revenue – while smaller venues stay shut once they close.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="884" height="315" src="https://stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg" alt="" class="wp-image-13711" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg 884w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-300x107.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-768x274.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-150x53.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-592x211.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-168x60.jpg 168w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-253x90.jpg 253w" sizes="auto, (max-width: 884px) 100vw, 884px" /></figure>



We calculate that the growth of pubs in the UK between 2018 and 2019 may have created an extra 8,975 jobs nationwide.** Using a similar formula, we calculate that pubs made an extra £740,875,000 in 2019 vs 2018 (cash turnover not adjusted for inflation)



<h4 class="wp-block-heading">The Source of Growth</h4>



As to why pub numbers are going up, additional analysis suggests that it has little to do with people drinking more. According to the same dataset, we can reveal that licensed clubs remain on the decline – there were 7,420 in 2019 vs 7,610 in 2018, down from 10,000 in 2010***. Likewise, analysis from the British Beer and Pub Association (BBPA) and Marston’s says beer sales volumes dropped to 3.6 billion pints in 2019 compared with a peak of 5.7 billion pints in January 2007.



In the same report, the BBPA noted a rise in craft and world beers, growing by 194,000 and 218,000 pints respectively. The sale of these premium beers may explain how pub numbers were able to grow in 2019. Likewise, it appears that many pubs and bars are coping better with industry challenges. Many have embraced innovation and new revenue streams. More pubs now offer food, accommodation and a greater variety of weekday events to maximise profits. Pubs can no longer afford to rely on the same old regulars to keep coming through the door.&nbsp;



We are seeing more pubs utilising technology, data and marketing automation to better understand their customers and their drinking habits. This means being able to generate more revenue during traditionally quiet periods and changing their operations/business hours based on how their customers behave.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;



“The pub trade has had very little to celebrate in the last decade, but I’m sure they’ll raise a glass to these new numbers,” said Patrick Clover, Stampede founder and CEO. “Pubs have a hugely important place in our society both socially as well as economically, being one of the UK’s biggest employers. The reduction of pubs over the last decade has been heart-breaking, following devastating changes to business taxes and alcohol duties, but I hope these figures signpost a reversal of fortunes. Indeed, we saw our local district of Edinburgh increase the number of pubs significantly this year, and I like to think we played our part in that. Stampede’s aim is to become indispensable to every pub, bar, hotel and restaurant owner in the UK. We want to bring the heart back into these beloved venues that are at the centre of our communities.”&nbsp;



* There are now a total of 39,145 pubs in the UK – based on businesses classified by the Standard Industrial Classification code 56302 : Public houses and bars. Figures are rounded to the nearest five by ONS to prevent identification, meaning these are not exact numbers



**We calculated this figure based on the net difference of pubs multiplied by their number of employees. For example, there were an extra 240 pubs with between 20-49 employees: 240 x 35 [the median figure between 20-19] = 8,400 jobs. Other employment size bands saw a net decrease, thus creating a net job loss, but they have still been factored into the 8,975 jobs estimate. N.B the ONS rounds it figures to the nearest 5 to avoid disclosure, so this figure is only a guide and should be taken with a pinch of salt.&nbsp;



*** Standard Industrial Classification code 56301: licensed clubs



<h4 class="wp-block-heading">About Stampede&nbsp;</h4>



<a href="https://www.stampede.ai">Stampede</a> was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites – Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.



The company has grown rapidly and has served more than one million users from over 800 locations across the UK, Europe, US, Asia and South America.

Raising The Bar – A Stampede Report

Other than <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace</a> we’ve been working on other ways to support venues reopening. Specifically, how to make telling customers about it easier.



 To help you promote your reopening and get customers up to speed on your new measures, there is a new email template in <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">Marketing</a>. It’s called “Reopening Guidelines”.



All it takes is some small adjustments for venue specifics and this email can be ready to send to your customers in a few minutes.



 Here are some other top tips from high performing messages we’ve seen already:



<ul class="wp-block-list"><li>Include pictures of your staff and venue all geared up</li><li>Provide links to any apps you’ll be using to encourage pre-visit downloads and registrations</li><li>Add in a simple map to show any changes to entering and leaving plus any closed or open areas</li><li>Confirm whether a takeaway service will still be available (if it was offered before)</li><li>Inform customers of any changes to the specifics of their experience i.e. how has the buffet changed?</li></ul>



While venues have been preparing in terms of layout, cleaning, distancing and so on, the need to collect contact data may have caught some off guard. Sorting this extra task needn’t slow down your reopening communications.



 We can help you get set up quickly so you can start telling customers about reopening, knowing that all the necessary elements are in place.



 There are also more templates to promote your takeaway, delivery or <a href="https://product.stampede.ai/gifting" target="_blank" rel="noreferrer noopener">gift cards</a> in our <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">email marketing</a> system.



 <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out more about <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">Marketing</a> or <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace.</a>

Faster Communication With Your Customers

Untrackable traffic is probably one of the biggest fears of any data-driven marketer.&nbsp;



“Dark social” is an example of such a dreaded source, which has been on the rise over the past couple of years.&nbsp;



We’ve compiled everything you need to know about dark social advocacy and how you can use it to your benefit.



<h2 class="wp-block-heading" id="h-what-is-dark-social">What is Dark Social?</h2>



Dark social refers to any web traffic that comes from sharing links that are not trackable. They won’t be picked up by Google because they usually don’t contain any <a href="https://stampede.ai/blog/3-clever-tools-that-simplify-how-you-measure-marketing-results">UTM tracking code</a>.



As a consequence the original traffic source remains unknown, instead, those leads will show up as “direct traffic” in your analytics.&nbsp;



What makes this type of sharing so dark is the fact that it happens on private messaging platforms such as chat apps or instant messengers and not on public social media platforms.



<h2 class="wp-block-heading">Why the Channel is Growing</h2>



Recently, there has been a shift in how much people share on social media. This is mainly linked to privacy concerns and how their data is used.&nbsp;



Contrary to social media, private messaging platforms allow for end-to-end encryption, so people can better control their personal information.&nbsp;



Up to <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/">80% of shares are in fact happening in the dark</a>, probably more than you might have expected.



This is even more so the case in the hospitality industry where people are looking for recommendations from their family and friends. So chances are high that they will share it privately.&nbsp;



<h2 class="wp-block-heading">3 Ways Dark Social Affect Businesses</h2>



The impact of dark social on businesses can be broken down into 3 main points:



<ol class="wp-block-list">
<li>Untrackablilty</li>
</ol>



As mentioned already, the major issue is that you can’t put an exact number on this type of channel.&nbsp;



There are ways you can measure it to a certain extent, such as through Google Analytics (Source: direct traffic) or by using special tools.



<ol class="wp-block-list" start="2">
<li>Exclusion from the customer conversation</li>
</ol>



The actual content that is shared through dark social remains invisible to companies.



You don’t know what is said about your business. Also, you can’t control the conversation and whether it is in line with your brand voice and values.



<ol class="wp-block-list" start="3">
<li>Lower reach</li>
</ol>



In general, your reach might be limited on dark social. People tend to share within their network, i.e. like-minded people with the same interests and behaviours.



It’s therefore not necessarily a channel to attract a new type of customer.



However, if you look into the demographics, you can reach an older audience as younger customers still tend to share their content on social media.



<h2 class="wp-block-heading">3 Actionable Tips For More Transparency</h2>



The good news, there are a couple of ways you can increase measurability. It’s all about making your content more traceable in the first place.



<ol class="wp-block-list">
<li>Encourage trackable ways of sharing: add share buttons/links to your content containing <a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht">referral data</a>.</li>



<li>Chime in on the conversation: create your own community with loyal customers, i.e. a Whatsapp group.</li>



<li>Use <a href="https://free-url-shortener.rb.gy/">URL shortener</a> for social posts: shorter links with UTMs attached look cleaner and are easier to copy and paste.</li>
</ol>



<h2 class="wp-block-heading">The Power of Dark Social</h2>



Taking all the above into account, dark social should definitely not be seen as a threat to marketers.



Even though it is a channel that is hard to control it contributes a lot to your brand awareness and engagement.&nbsp;



Think about it this way &#8211; if customers share your content privately it’s a sign of trust and loyalty. It is a form of unexpected <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocacy.</a>&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">Learn more</a> about how you can identify and grow your most loyal customers using data insights and our customer retention cohort report.

Shedding A Light On Dark Social And How It Increases Brand Awareness

Restaurant management is not for the faint-hearted. With a new establishment flaunting itself on every corner, competition can be somewhat rife. Your dishes may be exquisite and your atmosphere delightful – but if you don’t market yourself productively, you could lose your patrons to the neighbour next door.&nbsp;



From coffee shop marketing to eloquently advertising your Michelin star restaurant, deploying the correct advertising techniques is what will draw in the next generations – ensuring that you always have tables to serve. &nbsp;



<h4 class="wp-block-heading">Did you know?</h4>



According to <a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille [1]</a>, 40% of individuals learn about food through digital methods, such as websites, blogs, and mobile apps.&nbsp;



This statistic is expected to increase in the future.&nbsp;



For the next 50 years, millennials will make up a huge portion of your target audience with Generation Z following close behind. The two generations show proximate similarities and if you pay attention to what these folks want or expect from the service industry – then your marketing efforts are halfway there.



<h5 class="wp-block-heading">Three Things You Need to Know About Millennials</h5>



<ul class="wp-block-list"><li>They value opinions.&nbsp; Millennials can Google their hearts out. But when it comes to “sealing the deal”, they value opinions the most.This is why <a href="https://stampede.ai/resources/i-read-it-online-so-it-must-be-true/">word-of-mouth recommendations, online reviews and social media comments</a> are going to continue to sky-rocket in importance.&nbsp;</li></ul>



<ul class="wp-block-list"><li>They judge your credibility based on your <a href="https://stampede.ai/blog/establishing-your-coffee-shop-brand-online/">online presence</a>. A website is a great starting point but if you are not on social media, well, do you even exist? Restaurants that do not have active Facebook or Instagram profiles seem questionable to millennials and they might just doubt your authenticity.&nbsp;</li></ul>



<ul class="wp-block-list"><li>They love brands that support their causes. Millennials tend to be very proactive when it comes to social responsibility. Many direct their attention to brands and businesses that share their passions. So, if you support any causes or host fundraisers, you’re going to want to let your customers know about it. If you don’t support any causes, now’s the time to start.&nbsp;</li></ul>



It’s clear that the future of marketing will be built on digital grounds while considering the emotions behind human expectations. It will be even more imperative for restaurants to have an engaging social media presence where good reviews are regarded as valuable as solid gold. At the same time, creditability and transparency should form the backbone of every marketing campaign.&nbsp;



<h5 class="wp-block-heading">The Future of Digital Marketing for Restaurants</h5>



Now that we have some insight into what future patrons will expect from the food industry – the question is – what type of targeted marketing will cater to their needs?



We’ve already established that digital advertising is the way to go. But with technology evolving so rapidly, it’s important that you keep up to date with the up-and-coming trends so that you don’t fall off the wagon.



<h4 class="wp-block-heading">Here’s our researched list of future marketing trends:</h4>



<h5 class="wp-block-heading">Measurable Marketing</h5>



Gone are the days where marketing was a one-way method of communication. With the onset of digital marketing, businesses can now receive invaluable feedback from their audiences. Measurable marketing techniques can include:



<ul class="wp-block-list"><li>Facebook Advertising</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi Marketing</a></li><li>Digital Ordering</li><li>Digital Menus</li></ul>



By applying each of these strategies, you not only create ways to continuously market yourself but you also get to collect the data on your patrons’ trends. This data can be used to perfect customer satisfaction and refine future marketing efforts even further.&nbsp;



<h5 class="wp-block-heading">Localised Marketing</h5>



Localised marketing is not only based on a restaurants target area. It also taps into the expectations of the individuals in that location. Using the information gathered from measurable marketing, restaurants can support causes that the locals tend to navigate towards.&nbsp;



As a current example, you could advertise your vegan, gluten-free, and organic meal options or you could turn your restaurant into a plastic-free zone.&nbsp;



Another hit of the future lies in charity fundraisers and community support. In this regard, small restaurants have an advantage over larger chains. They have the ability to position themselves as an integral part of the local fabric. This means that they can effectively structure themselves to be a friendly and familiar face within the community.&nbsp;



By implementing these “causes” into your marketing campaign, you will be satisfying your patrons before they even step through your doors.&nbsp;



<h5 class="wp-block-heading">Personalisation</h5>



Personalisation within the restaurant industry will focus on digital menus. This will streamline the ordering process and act as a platform for uniquely targeted advertising. Like measurable marketing, it will also help restaurants to gather the data they need to create dishes and menus that are personalised to individual tastes and dietary requirements.



Past trends will be saved and automatically adapted for the next dish recommendation. Ultimately, this will improve taste, customisation, and patron satisfaction.&nbsp;



<h5 class="wp-block-heading">Customer Loyalty Programmes</h5>



 Loyalty programs are no new invention. Gone are the days where clipped coupons find their way to the recycling bin. Future loyalty initiatives are now joining the digital revolution. Next-generation restaurants are using Smartphone technology and web-based applications to maintain a large and insightful customer database.



Essentially, Loyalty Programmes are a friendly way of asking patrons for their personal details. In exchange for certain perks (like free meals), customers agree to your marketing terms. Loyalty systems are currently being developed to send targeted and automated marketing emails, text messages, and push notifications directly to the customers on a database. This creates a cost-effective, streamlined, and customised marketing campaign that hits the nail on the head. &nbsp;



Marketing a restaurant with the right combination of trends and strategies stands second to none in making a business successful. By staying one step ahead of your customers and patrons, you will not only meet their expectations but you will also have the ability to market effectively. And in case you didn’t know – the future starts now!&nbsp;



References:



<ul class="wp-block-list"><li><a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille Marketing Statistics.</a>&nbsp;</li></ul>

The Future of Restaurant Marketing

The acceleration of technology over the last decade has left <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">no industry untouched</a>. With an explosion of online travel agencies (OTAs) creating both opportunities and threats for independent hotels. The process that many customers now use to choose and book a stay away from has changed beyond all recognition. There are still ways to encourage direct bookings vs OTAs and plenty of reasons to do so, which we will explore in this article.&nbsp;







On the one hand, OTAs offer a unique channel for promotions and market access. The volume of traffic they command gives independent hotels the opportunity to get offers out in front of thousands of potential customers who might never otherwise encounter their service. 



On the other hand, competition is often ferocious. Many independent hotels find this becomes a disheartening “race to the bottom”. The only winners in this scenario are those willing to cut their profit margins to the bone. With some operators apparently willing to boost occupancy at almost any cost.&nbsp;



The obvious benefit of direct bookings is the fact you won’t have to pay a commission to a third party. It’s all between you and the customer, giving you far more scope to make a healthy profit. Also, you have full access to your customers&#8217; data, which otherwise would stay with the OTA. Allowing you to get back in touch with your guests.



With this in mind, let’s explore some tried-and-tested ways that you can boost your direct bookings and drive up profits for the months ahead. 



Further reading: <a href="https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/">https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/</a>



<h4 class="wp-block-heading">User-test your website</h4>



Did you know that <a href="https://www.edhotels.com/80-hotel-bookings-made-mobile-devices/">up to 80%</a> of hotel reservations are made from mobile devices? Despite this statistic, many hotel websites make it difficult to make an online reservation from a phone. User test yours to make sure that you can easily and quickly make a reservation from your smartphone &#8211; if you’re not getting as many direct bookings are you would expect, this could be a prime reason.&nbsp;



Customers are increasingly impatient. If your website isn’t properly optimised for mobile or lacks a touchscreen-friendly booking engine, then they will abandon their attempt to reserve a room at the first hurdle. Similarly, test that your website loads quickly. As many as <a href="https://www.pegs.com/blog/10-reasons-why-hotels-must-embrace-mobile-optimization/">49% of visitors</a> will abandon your website if it doesn’t load within 8-10 seconds.&nbsp;



Finally, the phone number on your website should be a clickable link for mobile users. So that they can call you with one touch rather than having to dial the number manually. Again, the easier you make it for people to get in touch with you, the more calls you will get. It sounds simple, and it is… But it’s surprising how many don’t take this basic step of testing their website as a customer would have to use it. 



Make sure that you check your website from a user perspective regularly. At least once per month &#8211; and it should also be the first thing you do if you notice a sudden fall in direct bookings that wasn’t expected.&nbsp;



<h4 class="wp-block-heading">Make full use of Google My Business</h4>



Speaking of resources that are often not taken full advantage of. Have you registered your hotel on <a href="https://www.google.com/intl/en_uk/business/">Google My Business</a>? It’s free, and it’s packed with a host of tools that you can use to help you get more visitors to your website. Ultimately, more direct bookings as a result. Not only will visitors to your area see a full detailed listing on your business when they search for “hotels” within Google Maps, but you can also display special offers, weekly menu updates, photos, and much more.&nbsp;



Again, although this tool is available to all hotels, it’s surprising how many don’t take full advantage of it. Make your Google My Business page a “favourite” on your browser and set a weekly reminder to add new content to it. Respond to reviews that you receive; even negative ones can be turned to your advantage with a little skill.&nbsp;



Keeping your Google My Business page updated with seasonal opening times, latest menus and special offers will boost the overall traffic your website receives. As well as increasing it’s SEO ranking (increasing the likelihood of getting to that coveted front-page-of-Google result for certain keywords!)&nbsp;



<h4 class="wp-block-heading">Take advantage of changing habits by using Influencer Marketing</h4>



People’s leisure habits have changed remarkably over the last decade. In 2011, traditional TV consumed over 4 hours of time per day on average, whereas social media consumed just 90 minutes. By 2021, it is estimated that this statistic will have been turned on its head. With traditional TV relegated to less than one hour per day, and social media accounting for over 3 hours!&nbsp;



You can take advantage of this change by utilising <a href="https://goatagency.com/">Influencer Marketing</a>. This method of getting your hotel’s brand in front of a new audience allows you to micro-target very specific demographics. It can often be surprisingly cost-efficient when compared to other forms of advertising. Best of all, you can tie in a special offer to your influencer marketing campaign. This allows you to accurately measure the exact return on investment.&nbsp;



This marketing route lifts you right out of the run-of-the-mill comparisons that afflict OTA websites and allows you to package a stay at your hotel as an experience in its own right, rather than just a convenient stopping-off point to grab a quick sleep before heading out again.&nbsp;



<h4 class="wp-block-heading">Capture the email address of drop-in visitors &#8211; and turn them into repeat customers!&nbsp;</h4>



Did you know that a major source of direct bookings could be literally walking in (and out) of your front door as you’re reading this? Every day, people use your reception and bar/restaurant for business meetings, as a place to catch up with their emails or grab an after-work drink with colleagues. By utilising <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can capture their email address and entice them to return with some carefully selected offers. 



Want to learn more about WiFi Marketing? Get in touch.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



These drop-in visitors could be your best source of direct bookings, as they already know the location of your hotel. They have had a chance to sample your friendly, efficient service. Thus, they are more likely to be tempted to return by an offer of a free extra night or a free room upgrade. Best of all, when you email these previous visitors, you are not competing with anyone else for their attention. You have direct access to their inbox, and a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">carefully-crafted email campaign</a> can be used to woo them to return again, and again!&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



We’ve explored four different methods, from basic to advanced, for helping balance the volume of direct vs. OTA bookings your hotel receives. While the proliferation of online competition might appear disheartening for independent hotel owners, there are ways you can turn the tide in your favour. Which combination will you choose to make your next year more profitable and rewarding?



Further reading: <a href="https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/">https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/</a>



Stay tuned for more articles to help you grow your business. Or join our email list to make sure you never miss out.&nbsp;

Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

A few weeks into 2023 and you might have ditched your new year’s resolutions already. No judgement, we’ve all been there.



However, a new year is always a great opportunity to reshuffle one’s business strategies in order to up the game.



Looking ahead, there are a bunch of exciting growth and marketing trends to watch out for. And yes, technology will of course play a part in those.



We’ve had a look into 5 key hospitality trends that you should integrate into your strategy to get the most out of 2023.



<h2 class="wp-block-heading">1. Build A Unified Customer Experience&nbsp;</h2>



An outdated user interface will drive customers away.&nbsp;



So, you need to start judging your digital tools and assets as if they were your shop window or your venue decoration.&nbsp;



Think about your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes">Guest WiFi sign-up</a>, booking platform or order &amp; pay app. Are you happy with them representing your brand?



If not, the first step is to align all your tech tools toward a unified brand experience.&nbsp;



Here’s what to focus on:



<ul class="wp-block-list">
<li>Stick to your branding and brand voice across all channels and tools</li>



<li>Make sure the digital customer experience is as smooth as your in-venue one</li>



<li>Focus on easy-to-navigate tools for your customers (and staff)</li>



<li>Don’t neglect your website &#8211; a lot of attention has been paid to social media lately</li>



<li>All-in-one solutions allow for a unified experience as they don’t require integrations</li>
</ul>



<h2 class="wp-block-heading">2. Opt For Industry-Specific Tools</h2>



Too many cooks spoil the broth. Time to move away from the clunky and disjointed tech stack that you might have gathered over the past years.&nbsp;



Instead, focus on ROI-delivering tech that helps you achieve the results you want when <a href="https://stampede.ai/blog/how-to-save-money-on-your-digital-tech-tools">revising your tools</a>.



Industry-specific tools are what you’re looking for here, to replace the mainstream big-name ones everyone else is using.



Those specific ones are tailored to your needs, easier to use and are therefore also accessible to smaller operators.&nbsp;



<h2 class="wp-block-heading">3. Focus On Hyper-Personalisation</h2>



<a href="https://financesonline.com/hospitality-trends/">Approximately 90%</a> of customers are willing to share behavioural data if it results in a better brand experience.



No question, personalisation will continue to reign.



What changes is that customer insights are no longer coming from separate sources. It’s the clever combination of multiple data sources that takes it to the next level and makes it even more powerful.&nbsp;



This is also referred to as hyper-personalisation and is based on real-time behavioural and transactional data insights and actions.



With this, you want to create a 1:1 customer experience that translates into longtime loyalty.



<h2 class="wp-block-heading">4. Go Beyond Customer Loyalty</h2>



Customers trust their peers more than any other source when looking for new venue recommendations.



It’s up to you to identify your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">super advocates </a>amongst your customers, those that spend more time and money at your venue than the average. <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">Hint</a> &#8211; your data can help you unveil them.



Once you’ve done that you can nurture them with targeted marketing and personalised rewards (i.e. loyalty or referral program) to start building a loyal community.



This community will help you spread the word, boost your reviews and attract many new customers. Loyalty always pays off.



<h2 class="wp-block-heading" id="h-5-let-ai-powered-solutions-give-you-a-hand">5. Let AI-Powered Solutions Give You A Hand</h2>



Since the beginning of the new year, our feeds have been flooded with AI talk. There’s a lot going on at the moment, with new tools coming up in a blink of an eye.



Whilst some of it might still be in its early days, we can already see the benefits for businesses. It’s all about efficiency.&nbsp;



AI-powered automations can optimise various parts of your marketing and help you scale up. From content generation to email marketing, social media and operational tasks.



They streamline less-pivotal parts of your business and save you hours a week whilst generating revenue on auto-pilot. What’s not to like about this?&nbsp;



Arguably, there needs to be work done in some areas to make them more industry-specific so that they can be used by everyone without any programming background.



Make sure you stay busy all year round with the&nbsp;<a href="https://stampede.ai/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener">Stampede Customer Experience Platform</a>&nbsp;that drives 5x more repeat customers.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to find out more.

5 Key Hospitality Growth Trends You Shouldn’t Miss This Year

Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <a href="https://stampede.ai/how-it-works/wifi/">WiFi</a>. 



As a matter of fact, a recent survey showed that the most <a href="https://pos.toasttab.com/blog/restaurant-management-statistics">important technology feature for customers is free WiFi</a>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. 







In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.



Our top <a href="https://stampede.ai/supported-hardware/">hardware recommendations</a> for seamless integration with Stampede include popular brands like:



<ul class="wp-block-list"><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html">standard that WiFi</a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. 



But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading" id="h-big-place-go-mesh">Big Place? Go Mesh</h4>



If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. 



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/">This article in Tech Advisor </a>is a quick read and gives you a nice overview on some of the best mesh routers out there.



Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/">case study we did with Bar Tonic</a>, one of our customers who rely on a good WiFi signal due to their special location.



<hr class="wp-block-separator"/>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-setup-a-captive-portal">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? WRONG. 



You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.



The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">automatically re-connect your customer</a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.



<h4 class="wp-block-heading" id="h-use-automated-marketing">Use Automated Marketing</h4>



You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <a href="https://stampede.ai/how-it-works/wifi/#portal">Captive Portal login screen</a>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.



Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. 



Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/">loyal customers</a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">voucher</a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?



<h4 class="wp-block-heading" id="h-get-social">Get Social</h4>



So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles EVERYWHERE &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. 



Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews">Stampede Reviews</a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up">Awesome WiFi in Your Restaurant or Pub Set Up</h4>



Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out how this could easily be implemented at your venue.

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

Working In Hospitality: Harnessing The Efficiency Of Tech

How to Set Up a Coworking Space in Your Coffee Shop

Establishing Your Coffee Shop Brand Online

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

So, you&#8217;re ready to start WiFi marketing to your customers at your business using Stampede. Congratulations! You&#8217;re halfway there to get connected with your customers.



Give yourself a pat on the back, deep breath and then let&#8217;s get started!







Offering free <a class="" href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your cafe, pub or small business</a> to your customers through a&nbsp;branded or social login &#8211; and then leveraging that information &#8211; is one of the best ways to start growing your business. But you already knew that, didn&#8217;t you?



And now you&#8217;re itching to get going. Awesome. Because you&#8217;ve come to the right blog post.



Introducing our first video in our &#8220;<a href="https://www.youtube.com/playlist?list=PL3LNuU-ewphVkHPWYaWBwph1V8xgjdCmD">Getting Started</a>&#8221; series. Getting Started with Marketing in Stampede. In this short, informative video. We&#8217;ll show you how quick and easy it is to &#8211; as the title says &#8211; get started with WiFi marketing in Stampede.



<hr class="wp-block-separator"/>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">WiFi Marketing with Stampede Is Quick and Painless</h4>



Here&#8217;s just a quick preview of what we&#8217;ll step you through in this video:



<ul class="wp-block-list"><li>Creating your first campaign &#8211; Click the &#8220;New Campaign&#8221; button to begin. Simple</li></ul>



<ul class="wp-block-list"><li>Entering campaign information &#8211; Enter basic information such as campaign name and budget.</li></ul>



<ul class="wp-block-list"><li>Choosing an audience &#8211; Decide the target market for your message. You can laser-target your campaign to specific customers according to gender, birthday, number of visits to the venue, amount of time at venue and more.</li></ul>



<ul class="wp-block-list"><li>Creating a campaign message &#8211; This is where you can let your creativity show through. Craft something memorable for your chosen audience so that they keep coming back.</li></ul>



<h4 class="wp-block-heading">Some Inspiration</h4>



Birthday &#8211; Automatically e-mails customers a week before their birthday giving them a free bottle of prosecco when they next come in.



Repeat business &#8211; Haven&#8217;t seen you in a while, come back and get 10 % of your food bill.



Boost quieter times &#8211; Bottomless Wings every Tuesday for only £10.



<hr class="wp-block-separator"/>



And that&#8217;s it! You&#8217;re now up and running with your first campaign in Stampede. Easy, wasn&#8217;t it?



You want more? Have a look at our <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">Complete Guide to Marketing Automation.</a>



Be sure to keep checking <a href="https://stampede.ai/blog/">our blog</a> for more ideas on WiFi marketing with your business. 



<a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi Marketing: How to Connect with Your Customers

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can&nbsp;make SMS work harder for you.



<h2 class="wp-block-heading" id="h-3-proven-sms-marketing-campaign-ideas">3 Proven SMS Marketing Campaign Ideas</h2>



<h4 class="wp-block-heading">1) Email follow-up</h4>



<a href="https://stampede.ai/blog/email-vs-sms-marketing-which-one-to-choose/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">In the first part</a>&nbsp;of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.



In general,&nbsp;SMS marketing is great as a follow-up&nbsp;to a previous email campaign. Here are some examples of how you can use them in tandem.



Flash promotions:



<ul class="wp-block-list">
<li>Email content:&nbsp;Don’t miss our upcoming seasonal offers</li>



<li>SMS message: &#8216;Last chance, our offer is ending soon.’</li>
</ul>



Event early-bird bookings:



<ul class="wp-block-list">
<li>Email content:&nbsp;Festive season event bookings are now open</li>



<li>SMS message:&nbsp;‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’</li>
</ul>



Last-minute event availabilities:



<ul class="wp-block-list">
<li>Email content:&nbsp;Our popular pub quiz is back next Friday</li>



<li>SMS message:&nbsp;‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?</li>
</ul>



<h4 class="wp-block-heading">2) Upsell</h4>



You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to&nbsp;upsell them in advance.



In these, you can highlight&nbsp;recommendations, i.e. promote a new menu,&nbsp; limited items or your happy hour.



Upsell SMS messages can also be used to&nbsp;promote your food/drink packages&nbsp;or other deals customers can book on top.



Tip &#8211; your call-to-action should allow customers to easily get in touch with you to book those options.



<h4 class="wp-block-heading">3)&nbsp;Survey request</h4>



Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and&nbsp;SMS is the ideal tool to boost your online reviews.



Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.



“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”



Ready to start with your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email">SMS marketing campaigns</a>?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

We&#8217;re pleased to announce that signature Connect software solution now integrates with the <a href="https://www.engeniustech.com/ezmaster-network-management-software.html">EnGenius Tech</a> ezMaster network management software making our software even faster and easier to set up within their products.



Many hotel outlets are making the most of EnGenius Tech&#8217;s software and hardware offering. In fact, on their <a href="https://www.engeniustech.com/hospitality-voice-communications-hotel-wifi.html">website</a> there are a number of useful resources for hotel managers and operators on the many uses of wireless technology.



Between their ideal hardware solutions and our intelligent marketing software for captive portals and guest wifi, this new integration is guaranteed to offer numous benefits to many hotels and accommodation businesses



<h4 class="wp-block-heading">Looking for more info on technology integrations? <a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Get in touch!</a></h4>

EnGenius Tech now a Stampede technology partner

Keeping track of your&nbsp;table reservations&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;increasing your operational efficiency, as well as&nbsp;customer satisfaction.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.



So, how do you make sure a<a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;table booking system</a>&nbsp;does what you expect and need?



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features">11 Must-Have Table Booking System Features</h5>



Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.



<h6 class="wp-block-heading">Customer point of view:</h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading">Business point of view:</h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading">Additional nice-to-have features:</h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading">Quick Tips &#8211; How To Master Essential Table Booking System Features</h5>



Calculate your&nbsp;average dining time&nbsp;per table to determine the right booking slot size.



Add some&nbsp;extra time to your slots&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;



Make sure to&nbsp;block larger online bookings&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.



Leave some tables free&nbsp;during peak times to allow for walk-ins and take them off your online bookings.



Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



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 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

Instagram is all about image. Whether you’re an individual giving a sneak peek into who you are and what you enjoy or a brand looking to engage with new customers, Instagram is the perfect platform to showcase what makes you unique.&nbsp;Keeping the wordcount minimal, you may have noticed that this social platform makes photos and illustrations a priority. Instagram is an entirely visual medium that, if used correctly, can hook audiences so that they become loyal followers.&nbsp;One way to engage your customers is by creating an Instagram Theme.







We believe the most successful Instagram accounts are ones that keep to a particular theme. A theme helps to emphasise a brand’s identity and it also adds to the visual appeal of an account. This helps followers so stay intrigued and engaged.&nbsp;



Further read from our blog &#8211; <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/</a>



Before we delve into how you can create an engaging Instagram theme that will work for your business, let’s review what an Instagram theme is, exactly.&nbsp;



<h4 class="wp-block-heading">What Is an Instagram Theme?</h4>



A theme allows you to add consistency to your profile. It’s all about being deliberate with your posts so that you create a “personality” on Instagram that best reflects who you are and what you want to share. To develop a theme that will work for you, first consider what your audiences will find appealing as well as what will best reflect the personality of your business. 



Think of your brand’s colours and the type of messages you would like to communicate (for example, are you a restaurant that likes to keep things fun and trendy or are you an accountant who needs a more formal and serious approach)? Once you know what type of theme you should have, you can use Instagram’s tools to create it. You can use filters and other effects to design a style that works for you.&nbsp;



To help you to draw some inspiration for your own account, we’ll take a look at some different Instagram theme ideas and how they can be applied to engage your customers.&nbsp;



<h4 class="wp-block-heading">8 Instagram Themes to Make Your Feed Unique and Engaging</h4>



<h4 class="wp-block-heading">Theme One: Consistent Colour Palette</h4>



This is probably one of the easier themes to create and requires little work other than ensuring you stick to a certain colour palette when designing your posts. A consistent colour scheme will automatically present your feed in a cohesive way whilst enhancing the overall aesthetics of your feed.



When executing an Instagram colour palette theme, it does not mean that every post needs to be one colour only. Instead, you can post content that always contains an element of the same colour. This alone will show consistency and generate a theme.&nbsp;



Check out this Instagram account for an example of a consistent colour palette: <a href="https://www.instagram.com/trivago/?hl=en">https://www.instagram.com/trivago/?hl=en</a>



<h4 class="wp-block-heading">Theme Two: Grid Tile Effect</h4>



This theme requires a little more strategic planning but if you get your layout right, you will certainly knock the socks off of your followers.&nbsp; The idea is to create a larger image or a design on your Instagram feed using individual posts.&nbsp;



This type of theme can have a great impact on audiences and adds tons of intrigue to your account. What’s important to remember with this theme, however, is that each individual post will need to make sense on its own. This way, it will still communicate a relevant message to audiences who have not clicked on your profile.



Find a grid tile effect on this account: <a href="https://www.instagram.com/juniperoats/">https://www.instagram.com/juniperoats/</a>



As a side note, if you choose to go with this type of theme, you will also need to remember to post in groups of 3 so that your design never shifts out of place.



Special tip: The easier and quicker option to create this grid tile effect is to split one big image into individual tiles. 



<h4 class="wp-block-heading">Theme Three: White Borders</h4>



Adding white borders to your posts is a clever hack that will make your Instagram feed look more like a photo album or brochure. It’s also another strategy you can use to create eye-catching patterns.&nbsp;



Instagramers have been using this technique for yonks so that they do not have to crop portrait or landscape posts to fit into the square template. Now it is a thematic option that can be used to add intrigue to a feed.&nbsp;



That&#8217;s how the effect of the white borders could look like on an account: <a href="https://www.instagram.com/lady.austin/">https://www.instagram.com/lady.austin/</a>



<h4 class="wp-block-heading">Theme Four: Black and White</h4>



Posting your content in monochrome is another way to maintain a cohesive Instagram theme. This creates quite a “moody” atmosphere, however, so we would only suggest this theme to alluring brands that don’t need colour to communicate a visual message. &nbsp;



<h4 class="wp-block-heading">Theme Five: Flat Lay</h4>



This theme is great for restaurants who enjoy showcasing their dishes. Here, you don’t have to use colours or patterns to create a theme. Instead, you can use a consistent “flat” style of photography. &nbsp;



You can easily create this “flat” look by photographing products from above.



An example of the flat lay theme can be viewed here: <a href="https://www.instagram.com/aldiuk/">https://www.instagram.com/aldiuk/</a>



<h4 class="wp-block-heading">Theme Six: Horizontal Lines</h4>



Another way to catch a person’s attention is to create a pattern using horizontal lines that stretch across an Instagram feed.



An example of a horizontal-type theme can be viewed at the following Instagram account: <a href="https://www.instagram.com/personaljournalapp">https://www.instagram.com/personaljournalapp</a>



This theme (like the grid tile effect), requires you to post in bundles of three again. This means it will take a bit of prior planning.



<h4 class="wp-block-heading">Theme Seven: Vertical Lines</h4>



This theme is applied similarly to the horizontal theme, just, well, vertically! Many prefer this look to the horizontal layout, however, because it draws the eye downwards &#8211; which naturally encourages scrolling!



<h4 class="wp-block-heading">Theme Eight: Checkerboard</h4>



A checkerboard theme is created by alternating different types of content. This effect works well if you post a lot of text posts.&nbsp;



View an example of this type of theme at: <a href="https://www.instagram.com/thefemalehustlers">https://www.instagram.com/thefemalehustlers</a>



<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Creating an Instagram account that engages</a> audiences and supports your brand through an Instagram theme, is one way to ensure that your social media marketing strategy is ultimately refined for the best results. 



If you want to know more about how you can nurture your social media efforts and draw in followers, why not chat to us here at Stampede about <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> and how it can enhance your marketing efforts? 



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How to Create an Engaging Instagram Theme

The financial and operational benefits of a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> are immense for any type of business. 



Though CRMs also come in all shapes and sizes, and not all are suitable for the hospitality industry.



We had a look at the main differences between a generic CRM and a hospitality-tailored one.



<h2 class="wp-block-heading" id="h-generic-crm-vs-hospitality-crm">Generic CRM vs. Hospitality CRM</h2>



Generic CRMs, such as HubSpot or Salesforce, are centred around sales. Their main core features are for example lead management, forecasting and task management. They therefore often fall into the B2B software category.



Hospitality-specific CRMs on the other hand put the customer in the focus, which makes them B2C. Their features are designed to better communicate with customers and create personalised experiences to drive long-term loyalty.



<h2 class="wp-block-heading">Main differences</h2>



<h4 class="wp-block-heading">Customer journey</h4>



The hospitality customer journey covers both online and offline interactions. This makes it much harder to track than a complete online journey an e-commerce business might have.



In order to map out the full journey operators rely on <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations to get access to more data points</a>. Even though well-known CRM providers offer a whole range of different integrations, they are mostly not hospitality related.



<h4 class="wp-block-heading">Customer profiles</h4>



Customer profile management looks entirely different for B2B and B2C.&nbsp;



B2B contact management can be quite complex with associated companies, stakeholders involved, deals attached, etc. None of which is needed in the hospitality context.&nbsp;



What matters here is to build a single customer view. Such a 360° customer profile should include basic contact information but more importantly, store preferences and previous online and offline interactions.



<h4 class="wp-block-heading">Reporting &amp; Analytics</h4>



Hospitality KPIs are quite unique compared to other industries. They are more focused on visit data and marketing ROI. For example, in-venue visits and retention rates but also table covers, loyalty or WiFi sign-ups. 



Contrary to generic CRMs, these can all be easily accessed in a hospitality-specific one and operators can use them to build their own reports. 



There might be the option to add them to generic ones, however, this will come with additional costs.



<h4 class="wp-block-heading">Marketing</h4>



Equipped with CRM insights marketers can create <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised and tailored campaigns</a> that bring customers back.



So integrated email &amp; SMS marketing is probably one of the most important CRM features for hospitality businesses. This also covers the option for setting up marketing automation. 



A CRM is meant to improve operational efficiency. The best time-saving marketing tools are without doubt <a href="https://stampede.ai/downloads/category/Email%20Templates">templates</a> and pre-build customer segments. However, they need to be relevant to the industry to be really effective.



For a quick overview, we’ve summarised the most distinctive differences in the table below:



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="604" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1024x604.png" alt="Generic CRM vs. Hospitality CRM" class="wp-image-23149" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1024x604.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-300x177.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-768x453.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1200x708.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-150x88.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison.png 1423w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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The <a href="https://stampede.ai/amaze">Stampede CRM</a> is designed specifically to meet the needs of hospitality operators and marketers. <a href="https://stampede.ai/get-started">Reach out</a> to get started and bring back more customers, more often.

What Makes A Hospitality CRM?

You&#8217;ve just returned to your property after letting it over a long holiday weekend. Checking around, it looks like everything is in the right place &#8211; garbage emptied, no spills on the cushions and your guests have even thoughtfully stripped the bed. The only problem is that they didn&#8217;t exactly take everything with them. They left something behind. Something that you&#8217;ll never be able to spot. Because it&#8217;s all digital. What your guests left behind is a trojan sitting on your Guest WiFi network in your Airbnb, silently gathering all the personal information that you&#8217;re sending out through the internet.







And it might take you months to find out. Sounds scary? <a rel="noopener noreferrer" href="https://www.theguardian.com/technology/2016/aug/05/airbnb-wifi-security-threat-risk-travel" target="_blank">It&#8217;s totally possible</a>.



But don&#8217;t let that put you off from offering Guest WiFi to your Airbnb guests. Travellers love WiFi. So much so, in fact, <a rel="noopener noreferrer" href="https://www.tripping.com/industry/trends/most-important-vacation-rental-amenities-tripping" target="_blank">that guest WiFi is the number one amenity</a> that guests look for now when travelling.&nbsp;So you&#8217;re left with the question &#8211; how to offer <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">safe and secure WiFi</a> to your Airbnb guests while keeping your home networks safe?



We&#8217;re more than happy to give you the answer &#8211; enter Stampede.



With Stampede, not only can you offer your guests WiFi, you can use collected customer data to run automated marketing campaigns enticing your Airbnb guests to come back. And safety? Because Stampede uses email addresses to authenticate users, you&#8217;ll have an instant, easy to access record of everyone who&#8217;s ever used your WiFi. All GDPR compliant. 



So how to get started? Couldn&#8217;t be easier. There&#8217;s a couple of options here. It depends on whether you have your own WiFi hardware (which may be the case for larger Airbnbs with multiple rooms) or not (most common for smaller Airbnbs).



Let&#8217;s take a look at how these two break down.



<h4 class="wp-block-heading">Own Hardware</h4>



If you&#8217;re running a larger Airbnb with multiple access points, you might already have the required hardware and don&#8217;t need anything else to get started. Currently, Stampede&nbsp;<a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#integration" target="_blank">integrates with hardware</a> from leading WiFi manufacturers like UniFi, Open Mesh, IgniteNet, Cisco, MikroTik and more! 



In order to get going with awesome WiFi, simply sign up for a free trial,&nbsp;log in to your dashboard, adjust a few settings and you&#8217;re good to go!



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<h4 class="wp-block-heading">No Hardware</h4>



This is typically the case for smaller Airbnb&nbsp;owners. Most likely you have an apartment or house with a cable modem/WiFi router. You&#8217;ve got the password tacked up on the wall or, even worse, you&#8217;re still using the default password that came with the router. That&#8217;s bad &#8211; but we won&#8217;t be too angry. At least you&#8217;re taking a step in the right direction.&nbsp;



<h4 class="wp-block-heading">Setting Up Your Home Network</h4>



First of all, change the default password on your router. This is typically done through a web-based interface for your router, the web address of which came with your setup information or &#8211; in all likelihood &#8211; on a sticker on the bottom of the router. We&#8217;ll call this your Home Network.



<h4 class="wp-block-heading">Setting Up Your Guest Network</h4>



Here&#8217;s where the magic comes in. What you&#8217;ll need for this setup is a Guest WiFi router. This will set up a second WiFi network, entirely separate from your Home Network for use by your guests. And where can you get one of these routers? Glad you asked because we&#8217;ll be more than happy to provide you one. We&#8217;ve got routers in all shapes and sizes. Head over to our <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://signup.stampede.ai" target="_blank">contact page</a>, sign up for a free trial and one of our helpful tech support representatives will be in touch to ensure you get the exact right router for your Airbnb location.



<h4 class="wp-block-heading">Configuring Your Guest WiFi&nbsp;</h4>



Once you&#8217;ve got your WiFi router from us, the setup couldn&#8217;t be easier. Don&#8217;t believe us? Just take a look at this video.



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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And that&#8217;s it! You&#8217;re good to go!



<h4 class="wp-block-heading">Customising Your Guest WiFi&nbsp;</h4>



Whether you have your own hardware or a handy piece of equipment (and that spiffy sticker) you received from us, set up for both options is the same. Now it&#8217;s time to get creative! 



Login to your Stampede portal and, under the marketing section, you can upload your guest house logo (you&#8217;ve got one of those, right?), a picture of your location, or whatever comes to mind. This will be the screen that your guests see when logging in, so make it memorable and unique to your venue.



<h4 class="wp-block-heading">Gathering Data</h4>



Now comes the really cool part. You can have your Airbnb guests confirm their account in a couple of different ways.



Either by verifying with an email address or with a Facebook check-in. Both have their advantages. 



With a Facebook check-in, guests can gain access to the WiFi quickly, and you can then redirect them to your Facebook page where they can easily review and rate your venue and be seen by their friends. An easy word of mouth marketing victory! 



But if you want to get to know your customers a little better, you can ask questions like their name, age, gender, postcode as they register. Even better &#8211; we&#8217;re aware that in some countries you will need to get your guests&#8217; passport details, so in cases like this, you can just add a &#8220;Passport Number&#8221; field to your capture page. How&#8217;s that for efficiency?&nbsp;



<h4 class="wp-block-heading">Automated Marketing Campaigns&nbsp;</h4>



Did we say that gathering data was the cool part? Ok yeah, it&#8217;s kinda cool but it&#8217;s not the REALLY cool part. 



No, what&#8217;s really neat is all the ways in which you can use this shiny <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">new customer data</a>. Like how? Well, how about importing your guest email addresses into your newsletter email list? Or, even better, sending <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">automated marketing messages</a>. 



Let&#8217;s say one of your previous Airbnb guests has a birthday coming up &#8211; send them an automated email or SMS message saying &#8220;Happy Birthday&#8221; and offer them a discount on their next stay. Did a guest drop out at the last minute and you&#8217;ve got an opening? Send an email or SMS blast to some of your best guests letting them know your place is available.



Did someone say video? Because we&#8217;ve got another video which gives you a quick walkthrough of how to get going with Marketing in Stampede.&nbsp;



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/uX-Vy3m0dcg" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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<h4 class="wp-block-heading">Don&#8217;t Forget the Reviews&nbsp;</h4>



We all know that customer reviews on Airbnb are important and are one of the first things that guests are going to see when considering your property. Good <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">reviews</a> can also push your site up in the Airbnb rankings. And bad reviews? Let&#8217;s put it this way &#8211; there&#8217;s an entire site called Airbnb hell <a rel="noopener noreferrer" href="https://www.airbnbhell.com/airbnb-guest-stories/" target="_blank">filled with Airbnb horror stories</a>. 



So, while the experience is still fresh in your guests&#8217; mind, use the automated marketing feature in Stampede to send an email or SMS reminder to review your Airbnb. Even easier &#8211; <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/133-character-limit-the-shorter-the-better" target="_blank">include a link so they can leave a review right from their mobile</a>.



<h4 class="wp-block-heading">Awesome Airbnb Guest WiFi&nbsp;</h4>



See &#8211; that wasn&#8217;t all that hard now, was it? You can now rest easy knowing that you&#8217;re offering fast, safe and secure Guest WiFi to all your Airbnb guests. Even better, you&#8217;ll be able to automatically target them with promotions or specials enticing them back to your location.



Don&#8217;t keep your guests waiting!&nbsp;



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Setting Up Your Airbnb for Guest WiFi today

Note: This article is for readers with previous experience in paid advertising.



In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms—a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.



In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms">What Are Meta Lead Forms?</h2>



Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data. 



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms">The Cost Efficiency of Meta Lead Forms</h2>



For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:



<ol class="wp-block-list">
<li>Lower Cost Per Lead (CPL): Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li>Minimised Click-Through Barriers: Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



Better Targeting with Stampede Integration: By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods">How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</h2>



Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics: 



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Lead-Generation Method</td><td>Average Cost</td><td>Conversion Efficiency</td><td>User Experience</td></tr><tr><td>Meta Lead Forms</td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td>Google Search Ads</td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td>Physical Ads (Print, Flyers)</td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly. 



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms">Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</h2>



To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:



<ol class="wp-block-list">
<li>Target the Right Audience Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li>Use Clear, Compelling Call-to-Actions (CTAs) Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li>Leverage Special Offers to Boost Conversions People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li>Monitor and Adjust Campaigns in Real-Time With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li>Retarget Interested Leads with Custom Audiences Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality">The Future of Guest Acquisition for Hospitality</h2>



Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol class="wp-block-list">
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

Finally, you&#8217;ve landed your dream job of managing and running your own restaurant. But what do you need to do to sustain on a long-term basis? And how could you use your WiFi to help you grow your business? Keep reading!







So, you&#8217;re serving all your favourite foods, the ambience is just right. You&#8217;ve got the latest and greatest IPA on tap for all the twirly moustached hipsters to quaff. After opening, your business did ok for a few months, but, after the initial excitement, traffic seems to have dried up. Even the hipsters have moved on to the next place serving Icelandic grapefruit IPA.



Your dream career is in danger of dying unless you do something &#8211; and fast. You&#8217;ve got a great product &#8211; your restaurant &#8211; the only thing is that nobody knows about it. The problem? Marketing. You&#8217;re doing it wrong. But, before you pull out that chequebook to start paying a restaurant consultant, we wanted to share with you three quick and easy tips. So, you can get started TODAY to drive traffic to your venue using your Guest WiFi to help your business further grow.



<h4 class="wp-block-heading">Market to 3 Visits</h4>



This is the part that many people in the hospitality business seem to forget. Sure, you want your customers in the door, but you also want to keep them coming back. 



According to Jon Taffer, of Bar Rescue, if a customer comes into a restaurant and has a great experience, <a rel="noopener noreferrer" href="https://www.garyvaynerchuk.com/three-best-restaurant-tips-customer-retention/" target="_blank">the likelihood of them making a second visit is 40%</a>. If the same customer comes and has a great second visit, the possibility of them making a third trip to that same business rises to 42%. Pretty good, right? But here&#8217;s the kicker &#8211; on the third visit, the statistical probability of that customer making a fourth visit rises to over 70%.



And, if you&#8217;ve seen Bar Rescue, you know that Jon Taffer knows what he&#8217;s talking about.&nbsp;



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/h5jkpFg7Sho" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



As we all know, that recurring revenue is the sweet spot that we&#8217;re looking for. Imagine if you had a business packed with customers who had visited four times or more and consistently kept coming back!&nbsp;



So what&#8217;s the secret? <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">Incentivise</a>. One restaurant trick of the trade is to seat new customers in a certain part of the restaurant or give them a specific colour napkin to identify them. These are some great tricks, but we&#8217;re in the 21st century now. And you&#8217;ve got <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">WiFi on your side</a>.



(Right? If not, head over and sign up for a free trial now. Don&#8217;t worry. We&#8217;ll wait.)



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



Instead of a napkin, send your new customer an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">automated </a>email or SMS venue 10 minutes after they&#8217;ve left your place with &#8211; and get this &#8211; the offer for a free side dish on their next visit. BAM! Who&#8217;s going to turn that down? The customer sees the message and returns. Sure, you&#8217;re out a few bucks worth of food, but you&#8217;ve earned another visit.



Great, right? Sure, but we&#8217;re not done yet. Let&#8217;s get &#8217;em back in. How about offering a free drink? BAM! This time, another ten minutes after the customer has left your venue they&#8217;ve gotten a coupon for a free drink the next time they stop by. BAM! An easily incentivised third visit.



And the best part? It was all automatic!



<h4 class="wp-block-heading">Leverage Social Media</h4>



You might have heard the tale lately of the Instagrammer who was out trying to <a href="http://www.independent.co.uk/life-style/hotel-bans-influencers-instagram-social-media-stars-elle-darby-the-white-moose-cafe-a8166926.html" target="_blank" rel="noopener noreferrer">score themselves a free hotel room</a>. Just between us, that whole situation got out of hand and we&#8217;re not sure who came out looking better. But that doesn&#8217;t mean you shouldn&#8217;t reach out to influencers on social media. Don&#8217;t worry, it&#8217;s not necessarily going to cost you a hotel room.



Let&#8217;s say you&#8217;re running a taco place in Shoreditch, London. Do an Instagram search for Instagrammers in London. Take a look at how many followers they have. Maybe even concentrate on foodies (easy to spot because they have lots of pictures of food, IPAs and twirly moustaches in their feed). 



Drop them an Instagram message with a coupon for a free taco. The Instagrammer comes to your taco place, tries a taco &#8211; taking a picture first, of course, and sending it through your free WiFi to their feed. In minutes, your taco creation is seen by thousands of followers. And what did it cost you? A taco.



Even better, when you offer WiFi in your business, redirect your customers to your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">restaurants Instagram page </a>after they log in. A not-so-subtle reminder!&nbsp;



Here&#8217;s a short video showing how our friends over at Tapa use their WiFi and social media to keep their business growing:&nbsp;



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Curate Online Reviews</h4>



These days restaurants can live and die by social media reviews. Tripadvisor, for example, has reviews on over 18,000 restaurants just in London alone (<a rel="noopener noreferrer" href="https://www.vice.com/en_uk/article/434gqw/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor" target="_blank">not counting the fake restaurant that a journalist concocted</a>). 



So it&#8217;s more important than ever to let your customers have their say. What better way to do this than to (gently) remind them to leave a Google or Tripadvisor review right after they&#8217;ve left your restaurant? But that&#8217;s just the tip of the iceberg. 



Be sure to download our free e-book to see just <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">how important online reviews are</a>. Even more, how you can use them to grow your business by making use of your existing WiFi.



<hr class="wp-block-separator"/>





<h4 class="wp-block-heading">SEND US YOUR PHOTOS!</h4>



See? That wasn&#8217;t so hard now, was it? We showed you three different ways you can use social media and automated marketing to grow your restaurant business. And all this for just a fraction of the pennies you&#8217;d pay one of those fancy restaurant consultants. 



If you&#8217;re still looking for a few more tips, be sure to check out <a rel="noopener noreferrer" href="/blog/marketing-your-restaurant-online-a-brief-guide-to-getting-bums-in-seats" target="_blank">this article our friends at Big Flavour marketing wrote</a> about running a successful restaurant.&nbsp;



And don&#8217;t forget the best part of automated marketing &#8211; the &#8220;automated&#8221; bit. So no IT or marketing expertise required. 



When you&#8217;re running a hospitality business like a bar or restaurant you don&#8217;t have time to learn and configure software packages. You just want to run your place the best you can. Which is where Stampede comes in. 



Run automated marketing campaigns, build your email lists, and offer fast, safe and secure WiFi all in one package and boost your business growths. What more could you ask for?



Click the button below to start growing your restaurant business with WiFi today!&nbsp;



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

3 Tips for Growing Your Restaurant Business with WiFi

Creating more video content for social media will be a big focus for many brands this year. However, with different platforms come different video formats to choose from, all with a slightly different purpose. Let’s take Instagram as an example. What is the difference between Reels and Stories? 



<hr class="wp-block-separator has-css-opacity"/>



Is one maybe better than the other to grow your account and increase engagement? Should you use both or just opt for one?



 We’ve compared the main differences between Instagram Stories and Reels in the table below.



<figure class="wp-block-table is-style-stripes"><table class="has-background has-fixed-layout" style="background-color:#ffe8ec"><thead><tr><th class="has-text-align-right" data-align="right"></th><th>STORIES</th><th>REELS</th></tr></thead><tbody><tr><td class="has-text-align-right" data-align="right">Format</td><td>Video, image, posts from your feed</td><td>Video only</td></tr><tr><td class="has-text-align-right" data-align="right">Length</td><td>Up to 15 seconds</td><td>Up to 30 seconds</td></tr><tr><td class="has-text-align-right" data-align="right">Lifespan</td><td>24 hours</td><td>Unlimited</td></tr><tr><td class="has-text-align-right" data-align="right">Caption</td><td>No</td><td>Full captions available</td></tr><tr><td class="has-text-align-right" data-align="right">Placement</td><td>Shared to followers</td><td>Explore tabs, own Reels and as Story</td></tr><tr><td class="has-text-align-right" data-align="right">Audience &amp; reach</td><td>Engage with followers</td><td>Reach out to new customers and engage with followers</td></tr><tr><td class="has-text-align-right" data-align="right">Marketing objective</td><td>Engagement &amp; sales</td><td>Awareness &amp; growth</td></tr><tr><td class="has-text-align-right" data-align="right">User can save?</td><td>No</td><td>Yes</td></tr><tr><td class="has-text-align-right" data-align="right">Re-share</td><td>Only via private message</td><td>Via own story or private message</td></tr></tbody></table></figure>



To make the best use of Instagram Reels and Stories, here are 30 ideas to help you increase engagement and grow your audience.



<h4 class="wp-block-heading">15 Instagram Reel Ideas For Hospitality</h4>



Reels are great to widen your reach and attract new customers. Use them as a medium to introduce people to your business and to give them an idea of what they can expect.



Introduce your business Reels ideas:



<ol class="wp-block-list">
<li>Venue tour</li>



<li>Tell your brand story</li>



<li>Staff intro</li>



<li>Showcase your bestsellers</li>



<li>Highlights of a recent event</li>



<li>Customer spotlight/testimonial</li>



<li>Product spotlight &#8211; merchandise</li>



<li>Seasonal event promotions</li>
</ol>



Reels are meant to be fun to watch and engaging and therefore often also have the potential to go viral.



Go viral Reels ideas:



<ol class="wp-block-list">
<li>How to … prepare a dish/drink</li>



<li>Chef hacks &#8211; cooking tutorials</li>



<li>Before and after &#8211; kitchen before and after service&nbsp;</li>



<li>Your twist on a current (food) trend</li>



<li>Making of &#8211; new dish creation …&nbsp;</li>



<li>Ingredient spotlight &#8211; 5 things you can do with …</li>



<li>Promote newsletter sign-ups &#8211; receive exclusive offers</li>
</ol>



<h4 class="wp-block-heading" id="h-15-instagram-stories-ideas-for-hospitality">15 Instagram Stories Ideas For Hospitality</h4>



Engaging and trust-building content is what your should aim for in your Stories. Also, as customers are already familiar with your brand, any promotional content will perform particularly well here.&nbsp;



<ol class="wp-block-list">
<li>Daily/weekly specials</li>



<li>Last-minute offers or free tables due to cancellations</li>



<li>Upcoming events &#8211; countdown and reminder on the day</li>



<li>Employee spotlight</li>



<li>Supplier spotlight</li>



<li>Showcase your new menu items</li>



<li>Go behind the scenes&nbsp;</li>



<li>A day in the life of …</li>



<li>This or that? Your favourite dish on our menu</li>



<li>Poll &#8211; new menu item, re-introduce popular dish, name for new dish …</li>



<li>Promote e-commerce products &#8211; gift cards, meal kits …</li>



<li>Re-share customer content</li>



<li>Share customer feedback</li>



<li>Sneak peek &#8211; teaser, coming up</li>



<li>Celebrate internal events &#8211; birthdays, anniversaries …&nbsp;</li>
</ol>



If your social channels are already running on autopilot, take the time to explore other, more profitable marketing channels like Email and SMS. Check out our <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Marketing tool</a> or <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team to find out more.

Instagram Stories vs. Reels. Here’s how and when to use them

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dcambium-xms|title:Free%20Cambium%20Captive%20Portal%20Trial|target:_blank&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start your free trial now.&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dtplink||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Cambium XMS-Cloud with your clients or venues?[/fildisi_callout][/vc_column][/vc_row]

Cambium XMS-Cloud

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;19004&#8243; img_size=&#8221;medium&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using D-Link and nuclias for your in-venue WiFi?[/fildisi_callout][/vc_column][/vc_row]

D-Link

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get started now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using Draytek for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]

DrayTek

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
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Marketing

A Customer Relationship Management system (CRM) is an invaluable and powerful technology tool for hospitality owners and operators to maximise the customer experience and reach their business goals.&nbsp;



But what exactly do we mean when we talk about CRM systems for hospitality?&nbsp;



In this post, you will learn all there is to know about this topic. Starting off with a definition, to features and benefits as well as tips on how to choose the right one.



In case you have unanswered questions left, we’ll also address common FAQs at the end of this guide.



<h2 class="wp-block-heading" id="h-what-is-a-crm-system">What is a CRM system?</h2>



A <a href="https://stampede.ai/">CRM system</a> is a tool used to manage interactions with existing customers and potential customers. It allows businesses to better track and organise customer data, such as contact details, purchase history, and other interactions.



Hospitality businesses of all sizes can benefit from a CRM solution, from small restaurants to large hotel groups. In the hospitality industry, it can be particularly valuable as a streamlined way to collect and analyse customer data coming from different sources. This could be your Guest WiFi, your loyalty scheme or your table booking system.



By understanding what guests are looking for, hospitality businesses can create unique experiences that meet individual needs and preferences and keep customers coming back time and again.&nbsp;



With the right CRM platform, hospitality operators can also access valuable insights into customer preferences and behaviours over time. Those can be used to drive business decisions.



Ultimately, this clever tool helps hospitality businesses build long-term relationships with customers in order to increase repeat visits, boost word-of-mouth referrals, and maximise revenue.



<h2 class="wp-block-heading">CRM key features</h2>



In today&#8217;s business landscape, understanding your customer is essential for long-term success. That&#8217;s why CRM software continues to grow in popularity, especially since it can provide a wide range of benefits to your business.&nbsp;



Here are some of the <a href="https://stampede.ai/blog/the-6-must-have-key-features-of-a-restaurant-crm">key features of a CRM</a>:



<ul class="wp-block-list">
<li>Customer profile management allows you to gather and store customer information to help create more targeted marketing campaigns.&nbsp;</li>



<li>Interaction tracking helps you monitor customer activities and preferences, enabling you to tailor your messaging for greater impact.</li>



<li>Automations simplify your sales and marketing processes and reduce manual workloads.</li>



<li>Reporting and analytics provide you with insights into your business&#8217;s performance, allowing you to optimise your operations.&nbsp;</li>



<li>Third-party integrations expand the capabilities of your CRM, allowing you to connect to other systems and tools.</li>
</ul>



Hospitality businesses have unique needs when it comes to CRM, and the features that matter most will depend on the size and type of business.&nbsp;



For instance, a hotel might find value in features such as loyalty programs, reviews management and revenue optimisation tools.&nbsp;



Restaurants may benefit from features like table booking management, event planning, and automated marketing.&nbsp;



Additionally, hospitality operators will likely find value in having access to comprehensive customer profiles and powerful analytics and reporting tools.&nbsp;



<h2 class="wp-block-heading">What are the benefits of a CRM for hospitality operators?</h2>



Without a CRM system in place, hospitality businesses may struggle to keep track of their customers and understand their preferences.&nbsp;



This can lead to errors such as sending promotional materials to the wrong customer. But also not having enough information about an individual&#8217;s interests to tailor the promotions and offers for them.



Furthermore, businesses are unable to accurately measure the effectiveness of their marketing campaigns and customer engagement strategies. As a result, businesses may not be able to capitalise on opportunities for growth or improve their customer service.



By investing in a CRM solution, <a href="https://stampede.ai/blog/how-restaurants-benefit-from-a-crm-system">hospitality operators can be more efficient in their operations</a> and optimise their customer experience. Automations enable businesses to streamline processes, saving time and money while allowing them to focus on providing quality service.&nbsp;



Additionally, CRMs allow venues to track customer interactions and activities in real-time. This gives them the ability to respond quickly and anticipate customer needs.&nbsp;



By leveraging analytics and reporting capabilities, operators can gain valuable insights into their customers’ purchasing habits, preferences and interests. This data is essential for optimising marketing campaigns to ensure that resources are used in the most efficient manner.&nbsp;



In short, a CRM system allows hospitality businesses to make informed decisions about how best to reach their customers and grow their business.



<h2 class="wp-block-heading">How to choose the right CRM?</h2>



<a href="https://stampede.ai/blog/the-3-different-types-of-a-crm-system-explained">Choosing the right CRM</a> for your hospitality business can be a daunting task. With so many options and features to consider, it&#8217;s important to first identify your specific business needs.&nbsp;



Once you have a clear understanding of what you require, you can begin to look out for important features. Focus on features that are critical to the smooth running of your customer service operations. For example communication management, automated workflows, marketing automations and data analytics. These capabilities will help streamline your operations and improve customer relationships.&nbsp;



When choosing a CRM, it&#8217;s also important to look for a platform that is tailored to the hospitality industry. This will ensure that you have access to the specific functionalities and integrations that are relevant to your business.&nbsp;



Taking the time to research and select the ideal solution can make all the difference in the success and growth of your hospitality business.



Once you have selected the CRM that is right for your venue, it&#8217;s important to ensure that it is properly implemented. A successful implementation will help ensure that all of the features and functionalities are being used to their fullest potential.



This includes training staff on how to use the system to its maximum capacity, as well as integrating the CRM with other systems to ensure data accuracy and consistency.&nbsp;



Additionally, it&#8217;s important to create a plan for ongoing maintenance and upkeep. The focus should be on regularly updating customer data, monitoring system performance, and making any necessary changes to ensure that the platform is operating optimally.&nbsp;



With the right implementation and maintenance plan in place, your CRM platform can be a powerful asset in helping your hospitality business succeed.



<h2 class="wp-block-heading">How can a CRM improve your marketing?</h2>



A CRM solution can <a href="https://stampede.ai/blog/why-is-a-crm-system-crucial-for-a-hospitality-marketer">revolutionise your marketing strategy</a> and improve your bottom line. With personalised customer data at your fingertips, you can create targeted email and SMS campaigns that speak directly to your audience.



Gone are the days of generic, one-size-fits-all approaches to marketing. With a CRM, you can tailor your messaging to specific customer segments based on their preferences and behaviours.&nbsp;



By leveraging customer data and creating targeted campaigns, you can build a strong relationship with your guests, increase bookings and enhance their overall experience.



For example, you could use the data to identify customers that haven’t visited in a while. You then send out discounts or loyalty rewards to encourage them back into your venue.&nbsp;



Plus, automating your marketing processes can save you time and money while still nurturing customer relationships.



<h2 class="wp-block-heading">3 Common FAQs about a CRM Solution</h2>



Let&#8217;s address 3 of the most frequently asked questions about this powerful tool.&nbsp;



<ol class="wp-block-list">
<li>What is a CRM system? Simply put, it is a software application that helps businesses better manage customer data, interactions, and relationships.</li>



<li>How can it benefit my business? A CRM can provide key insights into your customers&#8217; behaviours, preferences, and needs. This information can be used to create more targeted marketing and sales strategies, increase customer satisfaction, and drive revenue growth.</li>



<li>Is a CRM right for my business? If your business interacts with customers in any capacity, then it can be incredibly useful. It can help you organise important customer data, streamline communications, and improve customer service.</li>
</ol>



Investing in a CRM can be a smart decision that pays off in the long run.



Got some more questions? You might find the answer in <a href="https://stampede.ai/blog/7-frequently-asked-restaurant-crm-system-questions-answered">this article</a>.



<h2 class="wp-block-heading">Summary</h2>



In conclusion, CRM platforms are essential tools for elevating hospitality businesses to the next level.&nbsp;



They help streamline operations and provide a better customer experience by allowing businesses to efficiently collect customer data and insights from every interaction.&nbsp;



A well-built hospitality CRM system can significantly improve marketing campaigns, customer service, and process automations.&nbsp;



It is important to pick the right CRM software for your business, making sure to consider the features and pricing options that are right for you. By doing your homework and properly researching available solutions on the market, you can ensure you select one that best meets your needs.

What Is A Hospitality CRM System? A Full Guide

This blog will discuss new opportunities for retail and hospitality venues in today’s era of data capture through <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi</a>. Focus is on how to leverage this information to generate revenue while strengthening brand loyalty.







It will be no surprise to you to learn that WiFi has become one of the most important business assets to drive hotel loyalty and profitability. 



Indeed, WiFi is often cited as the #1 desired amenity by travellers and for hotels, restaurants and retail. Therefore, it is fast becoming the most effective way to connect with guests and increase brand loyalty and sales.



<h4 class="wp-block-heading">WiFi to Build Brand Loyalty</h4>



Following, this demand creates opportunities for hotels to use the WiFi service to build <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">brand loyalty</a>. It’s estimated that 80% of guests won’t return to a hotel that delivers a bad technology experience. When your brand becomes synonymous with superior, hassle-free technology experience, travellers will seek you out for their next stay.



Think of WiFi as sales and mar­keting tool. It starts with your web portal, where guests first connect with your hotel and continue through to your Guest WiFi Portal. Whereas, your portal can deliver <a href="https://stampede.ai/news/press-releases/blackbx-launches-wi-fi-stories-to-revamp-outdated-guest-wi-fi/">timely information</a> such as the restaurant’s soup of the day. You are more likely to engage guests and create that important connection with your brand.



<h4 class="wp-block-heading">WiFi Analytics &#8211; A Tale</h4>



All <a href="https://stampede.ai/blog/wifi-marketing-how-to-connect-with-your-customers/">Information</a> coming in from your WiFi service can be invaluable in building a real interaction between your brand and guests.&nbsp; Imagine the benefit of feeding that data into marketing vehicles to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engage guests</a>. A use case illustrates the impact this could have:



<hr class="wp-block-separator"/>



Jane checks into a hotel for a sales conference and logs into the Guest WiFi service using her Facebook profile. The data from Jane’s public Facebook profile allows you to personalise her web experience to build loyalty.



Since it’s her first time with this hotel brand, Jane is forwarded to a page to sign up for the loyalty program. She receives premium WiFi free at this visit as an appreciation.



Headed to the conference, Jane receives an SMS on her smartphone welcoming her to the event and offering information about the upcoming keynote.



<hr class="wp-block-separator"/>



Stampede Guest WiFi can be used to send this relevant information to Jane. This is possible, as it integrates with the CRM/PMS system for ongoing marketing.



<h4 class="wp-block-heading">WiFi Insights&nbsp;</h4>



Through Stampede Connect <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">dashboard analytics</a> about WiFi data usage can be managed on a single dashboard. Even more, if you have multiple hotels, it can show data use across all hotel properties. 



Which of your hotels are the top data users per device? Also, the hotel as a brand may want to understand why hotels have very low data usage per guest or per device. Further, exporting data usage by day allows the hotel to compare numbers of guests logging in against occupancy.



In the past WiFi service management used to be a tool primarily for the IT department. Captive portals were designed to block internet access and make sure that you could charge customers before getting them online. 



All that has changed. Now, Guest WiFi is a business tool. It’s all about getting insights about your guests to better engage with them online.

Guest WiFi: A Sales & Marketing Tool?

If you’re the owner of a well-established business then it’s quite likely that you are among those to have been frustrated by the difficulty of <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">keeping track</a> and delivering tailored services to repeat customers. You will undoubtedly have wanted to reward those customers who keep on returning and spending their hard-earned money on your products and services. You might also be concerned about the prospect of your most valuable customers being lured away with targeted campaigns and special offers. If these scenarios sound familiar then you should check out the helpful information and tips in this blog.



“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves” – Steve Jobs



<h4 class="wp-block-heading">Obtaining Valuable Customer Data</h4>



Whether you’re the owner of a classy restaurant or cool cafe you’ll undoubtedly have experienced the difficulty of maintaining customer loyalty. You might have had the embarrassment of forgetting the name of a loyal customer who has visited your business five times over the course of a single month. Or perhaps you’ve recommended one of your popular pasta dishes to a customer who told you previously that they’re gluten-free. It’s just so hard to keep tabs on the preferences of all of your customers in the busy hospitality environment.



Of course, it would come across as rude to ask your customers directly for their personal details. However, people are generally quite happy to share names, birthdays, and email addresses in return for <a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">free WiFi access</a>. You can put such information to excellent use in the creation of targeted marketing campaigns and delivery of personalised service. It’s really worth reciprocating with a little extra for those customers who log on to your free WiFi.



You might be concerned about the amount of time that people will spend lounging and freely surfing your free WiFi. However, in our experience, the WiFi users are generally quite conscious about the amount of time that they spend. They often make repeat purchases of coffee and sweet treats as the guilt-factor kicks in.



<h4 class="wp-block-heading">Developing Targeted Campaigns</h4>



There are plenty of reasons to be excited about the <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">marketing possibilities</a> of your free WiFi system. You could schedule regular SMS messages featuring special offers and information about upcoming events. Separate emails could be sent out to customers under the age of 30 who enjoy ice-cold frappuccinos and single mothers who like to buy treats for their little ones. You could ask your most regular customers to leave Google Business or Trip Advisor reviews. The use of such methods will mean that your business remains at the forefront of the customer’s mind.



<h4 class="wp-block-heading">Other Ways of Boosting Customer Loyalty Include:</h4>



<ul class="wp-block-list"><li>Providing customers with coupons and offering time-limited deals</li><li>Training staff members, ensuring the delivery of outstanding&nbsp; customer service</li><li>Sending out targeted messages to customers who reach milestones.</li></ul>



You can use the <a href="https://stampede.ai/">Stampede</a><a href="https://stampede.ai/"></a> system to measure the impacts of your targeted loyalty campaigns and make adjustments for the best business results. There is the option of directing the WiFi users to surveys featuring questions about the quality of service and decor within your restaurant or cafe. You can then make changes based on customer preferences for an upturn in your business fortunes. Get in touch today for more information about the boost in customer loyalty that may be realised upon the installation of a <a href="https://stampede.ai/">Stampede</a><a href="https://stampede.ai/"></a> system.

Building Customer Loyalty With Stampede

Now Online – Highlands and Islands Airports

The hospitality sector has overcome a fair share of crises over the past decades. But nothing has shaken this industry quite like the COVID-19 pandemic. With lockdown restrictions shutting down businesses across the globe, hotels and restaurants were forced to suddenly re-examine fundamental strategies.&nbsp;



Now, with the re-opening date for restaurants, pubs, and hotels fast approaching, the question is –



How will the hospitality industry adjust?



Hoteliers and restaurant owners are considering different ways to reopen after Coronavirus, and a great amount of thought is being put into what will happen when they do. As it stands, it seems that technology is every business’s saving grace. Knowing this, the hospitality sector is making the re-evaluation of technology strategies a top priority.&nbsp;



If you’ve found that you’re in a similar boat and need to lean on technology for a helping (or guiding) hand, then this article is for you.&nbsp;



Let’s take a look at:



The 5 Trending Technology Tools You Can Use to Safely and Successfully Reopen After Lockdown



<h3 class="wp-block-heading" id="h-1-cashless-and-contactless-payments">1. Cashless and Contactless Payments</h3>



Cashless and contactless payments have one very clear benefit in a post lockdown business: reducing the need to handle cards and cash.&nbsp;



Did you know that money can carry more germs than a household toilet?<a href="http://content.time.com/time/specials/packages/article/0,28804,1914560_1914558_1914544,00.html" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener nofollow">[1]</a>.



Gross.



Using technology, such as the&nbsp;<a href="https://squareup.com/us/en/hardware/reader" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener nofollow">Square Reader</a>, means that businesses can accept payment via contactless cards – anywhere.&nbsp;



The benefits are threefold and this innovative system:



<ol class="wp-block-list">
<li>Enables faster payments (so you can reduce queuing time)</li>



<li>Boosts the confidence of patrons who are wary of handling cash</li>



<li>Keeps staff members safe by removing the need to handle money</li>
</ol>



At this point, you may be wondering – “how do cashless payments work, exactly”?



Currently, there are a few options to choose from. We’ll highlight the two most popular choices.&nbsp;



<ul class="wp-block-list">
<li>Mobile apps that connect to a customer’s card/s.&nbsp;To complete a transaction, one would use a smartphone to enter payment information or scan a code.&nbsp;</li>
</ul>



<ul class="wp-block-list">
<li>Plug-in credit card readers.&nbsp;Here, you’ll be supplied with a tiny swiping device that plugs into a smartphone. It syncs with an app to keep track of payments and allows patrons to pay without having to handle dirty keypads. This is the perfect tool for those who will be delivering food and beverages to homes and offices.&nbsp;</li>
</ul>



As for security, you’ll be encouraged to know that most cashless applications encrypt credit card information the moment a swipe is made.



<h3 class="wp-block-heading" id="h-2-ordering-and-delivery-tools">2. Ordering and Delivery Tools</h3>



COVID-19 has certainly led to an influx of food ordering and delivery software, and for good reason. Trying times have forced consumers to stay at home as much as possible and restaurants will host fewer patrons for many months post-COVID-19. Social distancing laws, as well as some customer’s desire to reduce the risk of exposure, have created a new preference for ordering meals to be delivered.&nbsp;



With this in mind, businesses should opt for software that’s going to best integrate with their current systems. Tools that have proved to work seamlessly and include added perks will also have the advantage.&nbsp;



Best to browse the internet to see what type of ordering and delivery tools are available in your region. Most applications do come with free trials and we encourage you to make use of these opportunities before subscribing to a service.&nbsp;



<h3 class="wp-block-heading" id="h-3-touchless-digital-menu-systems">3. Touchless Digital Menu Systems</h3>



Touchless digital menu systems were invented before the COVID pandemic but their need is now imperative.&nbsp;



How do they work?



Whether you use your own website or decide to use third-party software – the concept remains the same. Essentially, you will provide a link to an online version of your menu that patrons can access with their smartphones. This eliminates the need for handling actual menus that would need to be constantly sanitised or printing screeds of single-use, disposable menus. It will save a fortune on printing costs!



However, typing out a web address on a small device can be tedious and mistakes are easily made. As a suggestion, you can save your customers from frustration by using scannable QR Codes. This means that your guests can simply open the cameras on their phones, scan the code, and then have immediate access to your menu.&nbsp;



Additionally, some technology tools allow users to order meals through a digitised menu on their mobile devices. You simply select what you want to eat, and the order is sent straight through to the kitchen.&nbsp;



<h3 class="wp-block-heading" id="h-4-contactless-check-in-check-out-and-keyless-room-entry">4. Contactless Check-In/Check-Out and Keyless Room Entry</h3>



Contactless technology may be the new normal – so, embrace it now! For example, contactless check-in/check-out tools allow guests to check-in, check out, and unlock rooms using their mobile devices. This encourages social distancing and eliminates the need to handle room keys.



Two great contactless check-in/check-out and keyless mobile apps available to the hotel industry are:&nbsp;



<ul class="wp-block-list">
<li><a href="https://www.fueltravel.com/digital-key/">Fuel</a> &#8211; an awesome app that can be customised with your own colour palette and logo, and;</li>



<li><a target="_blank" href="https://www.openkey.co/" rel="noreferrer noopener">OpenKey</a>&nbsp;– which can be added to your own branded app.&nbsp;</li>
</ul>



Both of these apps are subscription-based. They’re similar in price and work effectively to reduce time spent in the hotel lobby where handling social distancing may be tricky.&nbsp;



<h3 class="wp-block-heading" id="h-5-communication-tools">5. Communication Tools</h3>



Communication with customers has always been a key factor in a good relationship. But now, more than ever, you need to communicate with people so that they know that you are making every effort to guarantee their safety while proving your efficiency.&nbsp;



You can use traditional methods of social media marketing to convey your messages, you can invest in a <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">Wi-Fi marketing tool</a> that connects you to customers, or you can take on another growing technology trend that uses chatbots.&nbsp;



Chatbots are the equivalent to a modern-day concierge. They provide a constant flow of well-timed communication to encourage a flawless customer experience.&nbsp;



For example, they can be used to check guests in and out, to make reservations, and they can even give local restaurant recommendations, etc.&nbsp;



Five current chatbot tools to research include:



<ul class="wp-block-list">
<li>LiveHelpNowSuite</li>



<li>NewBook</li>



<li>ManyChat</li>



<li>Crisp</li>
</ul>



* Once again, remember to take advantage of free trials so that you can select a ChatBot that will integrate well with your current systems and communicate effectively with your type of audiences.&nbsp;



On an end note:



Stay calm and remain flexible.



References:



<a target="_blank" href="http://content.time.com/time/specials/packages/article/0,28804,1914560_1914558_1914544,00.html" rel="noreferrer noopener">[1] Time. Top 10 Things You Didn’t Know About Money</a>



Sources:



<ol class="wp-block-list">
<li>Hospitality.Net &#8211;&nbsp;<a target="_blank" href="https://www.hospitalitynet.org/opinion/4099000.html" rel="noreferrer noopener">The Importance Of Technology In Post COVID-19 Hotel Operations</a></li>
</ol>

5 Technology Tools for hospitality businesses to reopen with after lockdown

5 Technology Tools to Help Hospitality Reopen After Lockdown

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Loyalty

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+£11,700 marketing ROI</h3>



Trackable ROI from personalised marketing campaigns.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 3,700 contactable customers</h3>



Growing their mailing list with automated data capture.
</div></div>
</div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% marketing opt-in rate</h3>



Building an engaged customer database to support marketing efforts.
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



Totally secure data collection and marketing processes.
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<h1 class="wp-block-heading">Overview</h1>



Zindiya Streatery and Bar was created by a husband and wife team in 2017. The 90-cover restaurant offers an immersive experience of India in a casual environment.&nbsp;



From the scrumptious afternoon chai to the fun night out or the quick lunch stop, there is something for everyone which makes the restaurant very popular with locals.



Zindiya implemented <a href="https://stampede.ai/how-it-works/">Stampede</a> to expand their mailing list and bring customers back with personalised marketing campaigns.
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<h2 class="wp-block-heading">The Challenge</h2>



With competition picking up in the neighbourhood, Zindiya were looking for a quick way to collect compliant customer data to build their mailing list.&nbsp;



In the past, they were getting customer contact details only from their booking system, which led to slow database growth. Shivani Kenth, Director of Zindiya Streatery &amp; Bar, explains the situation: “If one person is making the booking for four, we only get the details of the main booker. But how do we get data from other three?”&nbsp;



Zindiya were also looking for a way to improve their WiFi log-in experience for their customers. As Shivani remembers: “The WiFi we offered before was a bit fiddly. They had to ask for a password, rather than being able to connect automatically.”
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<figure class="wp-block-pullquote"><blockquote>“It is beneficial to hospitality as it is a one-stop-shop solution. I definitely recommend it to other businesses.&#8221;</blockquote></figure>



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“The Stampede customer service is very responsive, quick and friendly. I’ve been happy with how my ideas and suggestions have been taken on from the team and put into action. It ticks all the boxes for us.”
<cite>Shivani Kenth&nbsp;– Director, Zindiya Streatery &amp; Bar </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Shivani came across Stampede when looking for a captive portal solution and it immediately ticked all the boxes for them.&nbsp;



For Shivani “It’s a simple way to get people connected to the WiFi and get their data at the same time which we can use to market to them.” Plus, returning customers will automatically be reconnected when they come back, which positively impacts their experience.



The setup at the venue was really easy and so far, Zindiya have been able to grow their database to more than 3,700 GDPR-compliant customer contacts.&nbsp;



They have also started to use their contact database to send out bi-weekly newsletters with customised offers, as well as personalised birthday emails. As a result, more customers come back to their venue on a regular basis.&nbsp;



The campaigns have already generated over £11,700 in return visits and Shivani is very pleased with the results they’re getting.



Having used other email providers before, Shivani also highlights the simplicity of creating branded campaigns within Stampede. “The platform is really good with different fonts and offers a wide range of colours. It’s easy to move things around and make it look nice”.
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<h2 class="wp-block-heading">Coming Up</h2>



Shivani and her husband are already looking at implementing additional Stampede tools, such as Bookings and Loyalty, that would allow them to further expand their database.&nbsp;



On top of that, <a href="https://stampede.ai/get-reviews/">Stampede Reviews</a> is of particular interest to them. With their current solution, they have no control over the reviews that get published and are unable to automatically push them to 3rd party sites, such as Tripadvisor and Google.
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III.png"><img loading="lazy" decoding="async" width="819" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-819x1024.png" alt="" class="wp-image-22428" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-819x1024.png 819w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-240x300.png 240w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-768x960.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-1228x1536.png 1228w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-1200x1501.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-150x188.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-592x740.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III.png 1505w" sizes="auto, (max-width: 819px) 100vw, 819px" /></a></figure>
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Zindiya Streatery & Bar

We recently applied a major update to the system to make managing user roles across multiple brands or locations easier to do. Stampede users have more control over who can access what, and be able to roll out updates and campaigns across multiple locations without having to repeat processes.&nbsp;



Let’s dive in.



<h2 class="wp-block-heading">People and Locations</h2>



Built in response to customer demand and as a logical step in making the system easier to use for bigger organisations. There are two main elements to organisations: People and Locations.



<h3 class="wp-block-heading">People</h3>



This is how you assign user roles to people using <a href="https://product.stampede.ai">Stampede</a> at your organisation. Their access to certain features and specific locations is defined with their user role.



Some examples of roles would be Admin, Venue Owner, Marketer and so on, with different rules for each.



<h3 class="wp-block-heading">Locations</h3>



To allow different access levels, locations have been set up in a tiered system. You might have regional teams who only need access to certain venues, while a head office would want access to all locations. Likewise there might be external IT or marketing partners involved who also need specific access. It can even work at individual site level to enable control at ground level by staff at that venue.



Here’s a quick example to show what it might look like



<ul class="wp-block-list"><li>Head Office<ul><li>Super User Admin</li><li>Marketing Department</li><li>Region 1 <ul><li>Regional Manager</li><li>External IT Company 1</li><li>Pub 1<ul><li>General Manager</li></ul></li><li>Pub 2<ul><li>General Manager</li></ul></li><li>Pub 3<ul><li>General Manager</li></ul></li></ul></li><li>Region 2 <ul><li>Regional Manager</li><li>External IT Company 2</li><li>Pub 4<ul><li>General Manager</li></ul></li><li>Pub 5<ul><li>General Manager</li></ul></li></ul></li></ul></li></ul>



In this example, the Super User Admin could be responsible for adding and removing locations, while the marketing team has access to all locations for <a href="https://stampede.ai/blog/new-product-feature-multi-site-reporting/">company wide campaigns and reporting</a>.



Each region might use a different local IT company to handle technical setups, therefore there’s no need for them to have access to the entire network of locations.



If you’re ready to start leveraging this new feature for your teams, or add new locations then <a href="mailto:support@stampede.ai?subject=Organisations%20Setup">contact our Customer Success Team</a> who will take you through it in an online session.

product update-organisations allowing for better control of users and locations within Stampede

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