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<p>When it comes to <strong>collecting customer details</strong> we understand that registering with a venue through WiFi isn’t possible 100% of the time. So we’ve put together a system to cover those instances and <strong>still provide the benefits</strong> of using a digital<strong> <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">track and trace system</a>.</strong></p>



<p><br>Customers can also <strong>scan a QR code</strong> specific to Stampede venues that is printed on posters and floor stickers.</p>



<p>How it Works</p>



<p>They enter their contact details in a form which go into the <strong>same secure storage</strong> as the information collected from the WiFi. This <strong>keeps it simple for staff</strong> with one location for all customer data.</p>



<p><br>What makes this QR scan-in special is that there are no venue-specific ID numbers to enter, nor are there different QR codes for each venue. <strong>It’s one QR code that works for any Stampede venue. </strong>This way of keeping it simple is the ideal solution for everyone.</p>



<p>No phone, no problem.</p>



<p><br>For those customers without access to a smartphone or a WiFi-enabled device, staff can <strong>add them to the system manually,</strong> still keeping all the data in one place.</p>



<p><br>Altogether it&#8217;s a fast and easy way to tick this data collection job off your list so you can spend your time where it’s needed most.</p>



<p><br>To find out more or ask any questions, <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">contact</a></strong> one of our team on <strong><a href="tel:+441315107008" target="_blank" rel="noreferrer noopener">0131 510 7008</a></strong>, by <strong><a href="mailto:contact@stampede.ai?subject=QR%20Code%20Info&amp;body=" target="_blank" rel="noreferrer noopener">email</a></strong> or visit <strong><a href="https://stampede.ai/how-it-works/hospitality-reopening/" target="_blank" rel="noreferrer noopener">our website</a></strong> to live chat with us.</p>


post

Covering All The Bases

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

Home

<p>GDPR isn&#8217;t another networking acronym or government agency. GDPR is short for the <a href="http://www.eugdpr.org">General Data Protection Regulation (GDPR),</a> which takes effect on May 25, 2018 throughout the EU.</p>
<p></p>
<p><a href="https://www.mckinsey.com/business-functions/risk/our-insights/tackling-gdpr-compliance-before-time-runs-out">Any business established in the European Union</a>  will have to comply with all the GDPR laws. Of course, with Brexit approaching rapidly, requirements may fluctuate with the UK, but even UK based businesses that deal with EU customers will be bound by the GDPR rules.</p>
<p><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/n5WJOncaHt4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>Basically the goal of GDPR is to empower individual data privacy. It ensures that when people give their personal information out to a business, that data is used for a specific purpose, kept only for specific period of time and stored securely.</p>
<h3>What does GDPR Mean for Your Business WiFi ?</h3>
<p><a href="https://arstechnica.co.uk/information-technology/2016/08/public-wi-fi-forget-the-scare-stories-read-this/">There are a lot of myths</a> floating around about what exactly GDPR is going to mean for your business &#8211; from multi million dollar fines for users downloading pirated movies on your network, to businesses being required to retain personal data for all users on their WiFi network. Some of the stories are just that &#8211; stories &#8211; while other rumors are filled with half truths.</p>
<h3>Why even bother with the hassle?</h3>
<p>With Stampede, you can offer your patrons <a href="https://www.stampede.ai/how-it-works#security">safe, secure and &#8211; yes &#8211; GDPR compliant WiFi. </a></p>
<p>Terms and Conditions, data retention, <a href="/blog/blackbx-wifi-and-gdpr" target="_blank" rel="noopener noreferrer">GDPR requirements</a> &#8211; we&#8217;ll take care of all of that for you so that you can get on with what you really want to do: run your business.</p>
<p>Users in your business connect to your WiFi through our secure captive portal (<a href="https://www.stampede.ai/how-it-works#marketing">fully brandable as yours, of course</a>) where they can authenticate with a social media profile, like Facebook, or by using an email address. You can use this opportunity to then <a href="/blog/press/marketing-with-wifi">gather marketing data about your customers</a> &#8211; name, age, post/zip code &#8211; and even ask questions. Once connected, users need never log in again.</p>
<p>The end result? Customer data is kept safe, secure and, most importantly,  GDPR compliant.</p>
<h3>Get GDPR Compliant Today</h3>
<p>You can get started getting your business GDPR compliant for FREE!</p>
<p>Stampede <a class="" href="https://www.stampede.ai/how-it-works#integration">integrates with most of the world&#8217;s leading WiFi equipment providers</a> &#8211; award winning names like UniFi, Open Mesh, LigoWave, Cisco and more. Don&#8217;t have your own WiFi equipment? No problem, we can help you out there, too.</p>
<p>Don&#8217;t let GDPR ruin your business &#8211; try Stampede today!</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Offer GDPR Compliant WiFi with Stampede


<p>Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.</p>



<p>Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to <strong>create different loyalty segments</strong>.</p>



<p>This allows you to market to them on a much more personal level and turn all levels of loyal customers into true <strong>brand lovers</strong>.</p>



<h2 class="wp-block-heading"><strong>The Customer Loyalty Matrix</strong></h2>



<p>In general, there are <strong>4 main customer loyalty categories</strong> as shown in the matrix below. They differ based on their level of <strong>brand attachment</strong> and <strong>price consciousness</strong>.&nbsp;</p>



<p>Let’s take a closer look at each quadrant.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals"><strong>1. Habitual loyals</strong></h4>



<p>This type of customer loyalty falls under the <strong>&#8216;simplest option&#8217; </strong>category.</p>



<p>They are <strong>driven by habit</strong> which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.</p>



<p>A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.</p>



<p>However, as their loyalty is based on convenience they’re also at <strong>risk of switching </strong>should they come across a better option. Such as a new fancy coffee place opening up.</p>



<h4 class="wp-block-heading"><strong>2. Transactional or offer-based loyals</strong></h4>



<p>What’s the <strong>‘cheapest option’</strong> with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;</p>



<p>They want to <strong>save money</strong>, more so now than ever.</p>



<p>Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.</p>



<h4 class="wp-block-heading"><strong>3. Loyalty-program loyals</strong></h4>



<p>The third type of loyalty can be categorised as the <strong>‘satisfying option’</strong>.</p>



<p>Customers are <strong>engaged and actively interacting</strong> with your business based on your loyalty program and previous good experiences.</p>



<p>Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;</p>



<p>They are willing to <strong>spend more</strong> and chances are high that they tell their family and friends to join your loyalty program.</p>



<h4 class="wp-block-heading"><strong>4. Emotional loyals</strong></h4>



<p>No doubt, these are your <strong>most valuable</strong> loyal customers. For them, your venue is the <strong>only option</strong>.</p>



<p>They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <strong><a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand fanatics</mark></a></strong>.</p>



<p>With <strong>high attachment</strong> and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.</p>



<p>This is the category you want all your customers to be in.</p>



<h2 class="wp-block-heading"><strong>How to move customers around in the matrix</strong></h2>



<p>Based on the matrix, habitual and transactional loyalty can be categorised as <strong>passive loyalty</strong>. On the contrary, loyalty-program-based and emotional loyalty as <strong>active</strong>.&nbsp;</p>



<p>The question is how to get customers from a passive to an active level.&nbsp;</p>



<p>Here are some ideas to get you started:</p>



<h4 class="wp-block-heading"><strong>1. Personalisation&nbsp;</strong></h4>



<p>Customers come with their individual needs and expectations and especially habitual customers tend to also have certain <strong>behavioural patterns</strong>.</p>



<p>This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Use your CRM</mark></strong></a> to build unique <strong>360° customer profiles</strong>.</p>



<p>So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;</p>



<p>Let’s assume a customer always orders an espresso martini. Try this email instead: <em>“Celebrate your birthday with us. The espresso martini is on the house today.”</em></p>



<p>Adding an extra personal touch can go a long way and convince your passive loyals to <strong>switch from a money-driven to a value-driven mindset</strong>.</p>



<h4 class="wp-block-heading"><strong>2. Online &amp; offline experience</strong></h4>



<p>The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;</p>



<p>To raise <strong>brand awareness</strong> and value perception you need to provide a <strong>unified experience across</strong> all. I.e. make your brand recognisable.</p>



<p>This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.</p>



<h4 class="wp-block-heading"><strong>3. Gamification</strong></h4>



<p>Gamification can add another <strong>fun layer to your loyalty program</strong>.&nbsp;</p>



<p>It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;</p>



<p>Besides, if they have fun they will share it with others, win-win.</p>



<p>Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">in this article.</mark></strong></a></p>



<h4 class="wp-block-heading"><strong>4. Referral scheme</strong></h4>



<p>A referral scheme is especially useful to move already active loyals to the highest level.</p>



<p>Customers get rewarded for their ongoing loyalty. You can show that you really value them. </p>



<p>After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn <strong>enhances emotional attachment</strong>.</p>



<p>Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">simple referral scheme</mark></strong></a>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Need help segmenting the different types of customer loyalty from your data? <strong><a href="https://stampede.ai/get-started"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Reach out</mark></a></strong> to learn more about <strong><a href="https://stampede.ai/how-it-works/marketing"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Marketing</mark></a></strong> and how you can use it for personalised campaigns.</p>


4 Types Of Customer Loyalty: How Loyal Are Yours?

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<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>



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<h3 class="wp-block-heading">20+ auto-generated customer segments</h3>



<p>Improved email quality and higher response rates.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Increased bookings and customer loyalty</h3>



<p>Higher performing marketing campaigns created in minutes.</p>
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<h3 class="wp-block-heading">2 hours per week saved</h3>



<p>Less time spent on creating and sending emails with automated campaigns</p>
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<h3 class="wp-block-heading">5-in-to-1</h3>



<p>Different data sources collated in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Birdhouse London is a small restaurant group founded in 2020. They currently operate two venues in West London: The Hawk’s Nest and The Phoenix, and are looking to expand in the future.</p>



<p>Their neighbourhood bar concept is a combination of Italian street food and craft cocktails and drinks. In addition, both venues have a large outside space hosting regular events and are also perfect for private hires.</p>



<p>Birdhouse London uses Stampede foremost to increase bookings and drive customer loyalty through branded and <strong><a href="https://stampede.ai/how-it-works/marketing/">personalised marketing</a></strong> campaigns.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png"><img decoding="async" loading="lazy" width="643" height="644" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png" alt="" class="wp-image-21501" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png 643w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-592x593.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-100x100.png 100w" sizes="(max-width: 643px) 100vw, 643px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Birdhouse London gather their customer data from various sources, such is the way with many hospitality businesses. Those sources include their guest WiFi, website and booking systems. They were looking for a <strong>smart Customer Relationship Management</strong> (CRM) solution that would allow them to collate all their data automatically in one place to use it for marketing.</p>



<p>In particular, they wanted to have a marketing platform that made it easy to design eye-catching newsletters. Creating brand awareness was as important as promoting their bookings and events.</p>



<p>To this point, they had been trying Mailchimp for their email marketing. Setting up a branded email, such as a simple birthday campaign, however, was complicated. As, Lottie Bedford, Marketing &amp; Events Manager of Birdhouse London admitted, <strong>“it [Mailchimp] was very clunky to use and hard to achieve the smart aesthetics I was looking for.”</strong></p>
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<figure class="wp-block-pullquote"><blockquote><p>“Stampede is great for me with managing two venues, I needed something quick. It has been a godsend”</p></blockquote></figure>



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<p>“I dreaded doing newsletters [with Mailchimp] and now I don’t. Because it’s a lot quicker, a lot easier to navigate and looks much better. You feel proud of a newsletter going out rather than thinking oh god, I’m going to bother everyone with another ugly email.”</p>
<cite><span><b>Lottie Bedford</b></span><b>&nbsp;–</b> Marketing &amp; Events Manager, Birdhouse London<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.&nbsp;</p>



<p>Lottie adds: “Stampede is great for me with managing the marketing for two venues, <strong>I needed something that is quick</strong>. I really like to work with it on a daily basis. So for me, it has been a godsend.”</p>



<p>Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people <strong>“[This] has really helped with awareness of our events.”&nbsp;</strong></p>



<p>Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede&#8217;s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.</p>



<p>Having all their data in one place, allows Lottie to <strong>better segment their audiences</strong>, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.&nbsp;</p>



<p>In addition, Birdhouse London is also using <a href="https://stampede.ai/how-it-works/marketing/#automation"><strong>automated campaigns</strong></a> to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.&nbsp;</p>



<p>According to Lottie, the overall customer experience is much better now too. “<strong>The ease at which customers can book based on the emails is great.</strong> I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending a year ago.”</p>
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