A guide for operators
Loyalty thatworks.Here’s how.
Reward what guests spend, skip the app, and give them a reason to return.
- 1Reward spend with points, not a stamp a visit.
- 2Put the card in the phone wallet, with no app.
- 3Let guests redeem at the till, where they pay.
- 4Give members a reason back, then measure who returns.
Powering 2,500+ UK venues
Loyal, unrewarded.
Callum has been in 23 times. Your loyalty scheme has never heard of him.
Before
23 visits · 0 points
- An app to download first, so he never joined
- One stamp for a round of six, the same as a coffee
- His Friday tab on the till, with no name on it
After
Points off the till- Joined from the Wi-Fi, a card in his wallet
- Points on what he spends, straight off the till
- A reward taken off his bill at the bar
Four parts.
Works whatever loyalty tool you use.
Points on spend
A stamp a visit treats a flat white and a tab for six the same. Points on spend reward your best guests in proportion, at a rate you set. Stamps can still suit a counter selling one main thing, such as coffee.
Points are earned straight off your till as guests pay, at the rate you set, with nothing for the team to key in. Visits, reviews and Wi-Fi logins can earn points too.
See loyalty and rewardsA card, not an app
Every download is a reason not to join. A card in Apple or Google Wallet takes a tap, and sign-up should ask for the email and the marketing opt-in at the same moment, so the scheme builds a list.
The card sits in Apple or Google Wallet with your logo and colours, with no app to download, and sign-up takes the email and the marketing opt-in in one step.
See loyalty and rewardsRedeem at the till
A reward should come off the bill where the guest pays, in a moment, without a separate tablet or a manager’s override. If redeeming is awkward, the team stops offering it.
A guest cashing in gets a unique code the team applies at the till. On Square, points can become a Square gift card or a Square-linked discount that comes off the bill.
See Stampede on Square
A reason, then measure
A balance alone rarely brings anyone in. Tell members what they are close to, mark their birthday and notice your regulars. Then judge the scheme on repeat visits and spend from members, not on sign-ups.
Points, visits, spend and rewards sit on the same profile as bookings, Wi-Fi and reviews, and reporting shows new and returning guests for every venue.
See analytics and reportsThe proof.
Operators running on Stampede, in their own numbers.
“Every payment lands on the guest who made it now. Everything a guest does with us, online and in our venues, finally joins up in one view.”
“Having everything under one roof is simply superior, full stop.”
“You innovate at a rate I have never seen in a software company.”
- 89%
- Wi-Fi marketing opt-in rate
- 55p
- average value of a guest contact
- 2,500+
- UK venues run on Stampede
Keep reading.
The terms this guide uses, defined in plain English, and the sources it relies on.
Digital loyalty card
A digital loyalty card is a stamp card or points card on a guest’s phone, in a wallet app or a venue’s own app.
Wallet pass
A wallet pass is a digital card stored in a phone’s built-in wallet app, such as Apple Wallet or Google Wallet, alongside boarding passes and bank cards.
Repeat visit rate
A repeat visit rate is the share of a venue’s guests who return after their first visit within a chosen period.
Marketing consent
Marketing consent is a person’s clear, freely given agreement to receive marketing, recorded so it can be shown later.
Compare us.
Honest, sourced comparisons against the tools venues switch from, checked against the record and dated.
Seven more fixes.
The other problems venues search for, each with the steps that fix it.
- Deposit · Sat 20:00 · 6£60.00Card ending 2291Mon 12:40Paid, and recorded on the booking
Megan O’NeillBooked on your pageGuide · 4 stepsHow to reduce restaurant no-shows
Four habits that stop booked tables sitting empty, whatever system you run.
- Google · 9 days agoNo reply“Waited forty minutes for our mains.”
Clive E.Guide · 4 stepsHow to get more Google reviews
Ask every guest, make it one tap, and answer what lands.
- Tue · 13:102× Set lunch£52.001× Rioja, bottle£34.00Customer: none£86.00Guide · 4 steps
How to collect guest emails and data
Wi-Fi, bookings and ordering, each asking once, with consent.
- BookingsLapsed12 JuneTable for 229 MayTable for 2Nothing since94 days
Graham WhitleyEvery fortnightGuide · 4 stepsHow to bring back guests who stopped coming
Spot who stopped coming, then give them a reason to return.
- Pre-order · Olivia’s party12 of 16 ordered
OliviaShort ribCallumHake, brown butterGFAishaWild mushroom risottoV+8 more ordered · 4 still to choose
GillianSquash tartVGGuide · 4 stepsHow to take group bookings and pre-orders without the admin
The enquiry, the deposit and every plate, sorted before the night.
- Seated · Table 12On every device
Priya Shah6th visit · party of 3Pre-order · from your Square items1× Lobster linguine1× Margherita1× Falafel bowl2× Pale ale, pintFor the team- £30.00 deposit, already on Square
- A friend at the table is vegan and gluten-free.
Guide · 4 stepsWhat to look for in a booking system for Square
What a venue on Square should ask of a booking system, in four checks.
- Day planner · TueQuiet night14 of 60 covers booked171819202122T1T2T4T6T9T12Guide · 4 steps
How to fill quiet nights
Ask the right guests, give them a reason, and count the covers it brings.
Frequently asked questions.
Reward the regulars.
See the wallet card, points off the till and a reward redeemed at the bar, in a walkthrough with our team.