Marketing consent
Marketing consent is a person’s clear, freely given agreement to receive marketing, recorded so it can be shown later. In the UK, email and SMS marketing falls under UK GDPR and PECR, which generally require an opt-in before sending and an easy way to opt out. This is a summary, not legal advice.
How stampede does it.
On the guest Wi-Fi, marketing consent is captured at the point of login and stored against the guest, and loyalty sign-up takes the email and the marketing opt-in in one step. Email, SMS and data opt-ins are tracked per guest, per channel. Campaigns reach only guests who opted in on that channel, and anyone can opt out at any time.
Related terms.
Wi-Fi opt-in rate
A Wi-Fi opt-in rate is the percentage of guests who agree to receive marketing when they log in to a venue’s guest Wi-Fi.
First-party guest data
First-party guest data is information a hospitality business collects directly from its own guests, through bookings, Wi-Fi, orders, loyalty and sign-up forms, rather than buying it or renting access from a third party.
Guest segmentation
Guest segmentation is the practice of dividing a venue’s guest list into groups based on behaviour and attributes, such as how recently they visited, when their birthday falls, where they live or what they told you.