Wi-Fi opt-in rate
A Wi-Fi opt-in rate is the percentage of guests who agree to receive marketing when they log in to a venue’s guest Wi-Fi. It is worked out by dividing marketing opt-ins by total logins over a period. It shows how much of a venue’s footfall becomes a contact that the venue can legitimately reach again.
How stampede does it.
The opt-in is captured up front, as the guest connects, rather than buried at the end of the flow, which is why venues see far higher opt-in than a bolt-on capture page. 89% is the average opt-in across all Stampede guest networks. Consent is stored against the guest, ready for a welcome, loyalty and a review request.
Related terms.
Captive portal
A captive portal is the web page a guest sees when they join a public Wi-Fi network, before they are allowed onto the internet.
Guest Wi-Fi marketing
Guest Wi-Fi marketing is the practice of using a venue’s free public Wi-Fi to collect guest contact details and marketing consent, then using that data to reach those guests again.
Marketing consent
Marketing consent is a person’s clear, freely given agreement to receive marketing, recorded so it can be shown later.