Guest Wi-Fi marketing
Guest Wi-Fi marketing is the practice of using a venue’s free public Wi-Fi to collect guest contact details and marketing consent, then using that data to reach those guests again. A login captured at the moment of connection becomes an email address the venue can welcome, reward and invite back.
How stampede does it.
Email and marketing consent are captured up front, as the guest connects, rather than buried at the end of the flow. The contact lands on one guest profile, where a login can trigger a welcome message, loyalty enrolment and a review request. Each venue also gets footfall insights: sessions, new versus returning guests and dwell.
Related terms.
Captive portal
A captive portal is the web page a guest sees when they join a public Wi-Fi network, before they are allowed onto the internet.
Win-back journey
A win-back journey is an automated series of messages sent to guests who have not returned for a while, or who cancelled, designed to bring them back.
Guest data ownership
Guest data ownership means a hospitality business holds and controls the contact details, visit history and consent records of its own guests, rather than a booking platform or marketplace keeping them.