Guest data ownership
Guest data ownership means a hospitality business holds and controls the contact details, visit history and consent records of its own guests, rather than a booking platform or marketplace keeping them. An owner can export that data at any time and market to those guests directly, without paying a third party for access.
How stampede does it.
Every guest record is the venue’s to keep and export at any time, with no network holding its guests. Stampede is UK-owned and GDPR-ready, and consent is tracked per guest and per channel. The venue owns the relationship instead of renting it back from a marketplace such as OpenTable or Deliveroo.
Related terms.
Unified guest profile
A unified guest profile is a single record per guest that combines everything a hospitality business knows about them, from bookings and orders to Wi-Fi logins, reviews and loyalty activity.
First-party guest data
First-party guest data is information a hospitality business collects directly from its own guests, through bookings, Wi-Fi, orders, loyalty and sign-up forms, rather than buying it or renting access from a third party.
Per-cover fee
A per-cover fee is a charge a booking platform takes for each diner seated through a reservation, rather than a fixed subscription.