First-party guest data
First-party guest data is information a hospitality business collects directly from its own guests, through bookings, Wi-Fi, orders, loyalty and sign-up forms, rather than buying it or renting access from a third party. Given by guests themselves, it tends to be more accurate, and the venue can record the consent behind it.
How stampede does it.
The first time someone books a table, joins the Wi-Fi, places an order or leaves a review, Stampede creates the record and keeps adding to it. Forms on a hosted page, an embed or a QR code get contacts in even before they visit. Every record is the venue’s to keep and export, stored against consent with UK data residency.
Related terms.
Guest data ownership
Guest data ownership means a hospitality business holds and controls the contact details, visit history and consent records of its own guests, rather than a booking platform or marketplace keeping them.
Marketing consent
Marketing consent is a person’s clear, freely given agreement to receive marketing, recorded so it can be shown later.
Hospitality CRM
A hospitality CRM, or guest CRM, is customer relationship management software built for restaurants, pubs, bars and hotels.