Hospitality CRM
A hospitality CRM, or guest CRM, is customer relationship management software built for restaurants, pubs, bars and hotels. It keeps a record of each guest, with their visits, spend, preferences and consent, so a venue can recognise regulars, personalise service and send marketing to the right people rather than to everyone.
How stampede does it.
Bookings, loyalty and guest CRM sync both ways with Square, and every bill lands on one guest profile. Wi-Fi, CRM and automation sit on one platform, not a data-capture tool plus a separate marketing tool. Each record holds history, spend and visits, tags and consent, and drives the segments the rest of the marketing runs on.
Related terms.
Unified guest profile
A unified guest profile is a single record per guest that combines everything a hospitality business knows about them, from bookings and orders to Wi-Fi logins, reviews and loyalty activity.
Guest segmentation
Guest segmentation is the practice of dividing a venue’s guest list into groups based on behaviour and attributes, such as how recently they visited, when their birthday falls, where they live or what they told you.
First-party guest data
First-party guest data is information a hospitality business collects directly from its own guests, through bookings, Wi-Fi, orders, loyalty and sign-up forms, rather than buying it or renting access from a third party.