Guest segmentation
Guest segmentation is the practice of dividing a venue’s guest list into groups based on behaviour and attributes, such as how recently they visited, when their birthday falls, where they live or what they told you. Each group can then get a message that fits it, instead of one campaign sent to everyone.
How stampede does it.
Audiences stack conditions such as visited in the last month, has a tag or opened the last campaign, or are described in plain English and assembled for you. They cover visits, email engagement, tags, birthdays, postcode area and form answers, are rebuilt from live data on every send, and only ever include guests who opted in.
Related terms.
Hospitality CRM
A hospitality CRM, or guest CRM, is customer relationship management software built for restaurants, pubs, bars and hotels.
Marketing consent
Marketing consent is a person’s clear, freely given agreement to receive marketing, recorded so it can be shown later.
Win-back journey
A win-back journey is an automated series of messages sent to guests who have not returned for a while, or who cancelled, designed to bring them back.