Engineering for hospitality

Not everyone. The right few. Yours.

Build an audience from how guests actually behave, then send only to the ones who matter.

Guest segmentation for UK hospitality venues, built from visits, email engagement, tags, birthdays and form answers, part of one flat price per venue.

See it live

Powering 2,500+ UK venues

Art HospitalityNº 90OIR GroupFolkPlonk'dPetiscoSankey'sWild InnsThe StablesCoast & CountrySiam NiyomVietnamese Street KitchenHowiesCaldera
La-YamRadioPizza PunksBuoy & OysterThe Northern CollectiveVittoria GroupAmarettoNo.12 Hotel & BistroThe Truffled HogMalonesKneadThe George at BurnhamFifteenOmomo
The Welsh HouseFuegoValiant Pub CompanyParadise PalmsFat HippoThe BoundaryArtisan InnkeepersFauna BrewingSmoke BBQMount EdgcumbeRocca GroupPotyoOrnithologyRico Libre
The problem

Sent to everyone.

A “we miss you” offer, sent to Sarah three days after her last visit.

One offer, the whole list

Before

Whole list · 4,000
Campaign · emailTue 10:00
We miss you: 20% off your next visitTo everyone · 4,000 contacts
Sent4,000Opened9%Opted out61
Received · TueWrong guest
Sarah MitchellLast in 3 days ago
SegmentsNone, just the list
  • Every send goes to the whole list
  • A win-back offer lands on your best regular
  • The guests it was meant for lost in the crowd

After

312 lapsed guests
Audience · Lapsed regularsLive
Not visited in 60 daysandOpted in to email
Guests312RebuiltEvery send
Graham WhitleyLast in 94 days ago
In
Sarah MitchellLast in 3 days ago
Not in
We miss you: 20% off your next visit
  • An audience built from what guests actually do
  • Regulars who were in this week left out
  • Only lapsed guests who opted in, rebuilt every send
Same offer, same list. The difference is who it was built for.
How it works

Pick, match, send.

Choose the guests you mean, see who fits in real time, and send only to them.

Pick, match, send
01Pick

Choose your conditions

Stack up conditions like visited in the last month, has a tag, or opened your last campaign. Or describe it in plain English and let us assemble them.

02Match

See who fits, live

The audience is built from your live data, so you see who matches right now, not a list you exported and forgot.

03Send

Reach only them

Drop the audience straight into a campaign and it goes only to the opted-in guests who fit, rebuilt fresh every send.

In practice

The audience builder.

Stack the conditions that describe the guests you mean, and watch the matched list build in front of you.

Stack conditions

Combine visits, tags, engagement, birthdays and more with plain and/or logic.

Live preview

Watch the matched count update as you add each condition.

Plain-English builder

Describe the audience you want and let us assemble the conditions to refine.

Straight into a campaign

Save it once, then drop it into an email send in a click.

The audience builder
Audiencematched
Visited · 30 daysTag · RegularOpened last campaign
GuestLast seenTag
The toolkit

Slice it your way.

Segment on what guests actually did and who they are, combined however you need.

Behaviour & recency

Who visited, who hasn’t been back, first-timers, within a window or since a date.

Birthdays

Whose birthday is today, this month or next month.

Email engagement

Who opened or clicked, or hasn’t, over the last N days.

Tags

Has, or doesn’t have, the labels you’ve given them.

Location

Guests whose postcode starts with the areas you serve.

Contact details

UK phone, email domain, or how recently the contact joined.

Form answers

What they told you on your booking and sign-up forms.

Opted-in & live

Only opted-in guests, rebuilt from live data on every send.

Example audiences

Audiences to build.

A few that earn their keep from day one, each a couple of conditions you already have.

Lapsed regulars

The regulars who’ve gone quiet, worth a nudge back.

Has tag “Regular”Not visited in 90 days

New this month

Fresh faces to welcome before they drift.

Joined in the last 30 days

Birthdays this month

A reason to come in, with time to plan it.

Birthday this month

Locals nearby

The guests on your doorstep, for a midweek fill.

Postcode starts with your area

Engaged openers

The people already reading you, ready for the offer.

Opened a campaign in 30 days

Gone cold

Not opening, not visiting. One last win-back.

Not opened email in 60 daysNot visited in 60 days
Proof

The proof.

Operators running on Stampede, in their own numbers.

A dish being finished at Howies, Edinburgh
3,920guests enriched with real spend
6 weekstheir first six weeks with Stampede
“Every payment lands on the guest who made it now. Everything a guest does with us, online and in our venues, finally joins up in one view.”
Louis Scott, Howies, EdinburghFull story coming soon
Food at the George & Dragon, a Sankey's venue
4.59 → 4.80Google rating, year on year
2.3×average bill from email bookings
“Having everything under one roof is simply superior, full stop.”
Matthew Sankey, owner, Sankey'sRead the story
A Sunday roast at an ART Hospitality venue
24,604covers in a single month
0.3%no-show rate across eight venues
“You innovate at a rate I have never seen in a software company.”
Edwin Kirk, founding director, ART HospitalityRead the story
89%
Wi-Fi marketing opt-in rate
55p
average value of a guest contact
2,500+
UK venues run on Stampede
How we measure these figures
Why Stampede

Segment on the truth.

Built from real behaviour, always current, and only ever the guests who said yes.

Real behaviour

What they did, not who you guessed

Segments come from real activity, sitting on the same guest profile as everything else, so you target on what actually happened, not a list you typed up by hand.

Always current

Never a stale export

The audience is built from live data on every send. A guest who lapses drops out and a new regular drops in, without you touching it.

Consent-safe

Only opted-in guests

Every audience is scoped to guests who opted in, per channel. Relevant by design, GDPR-ready, and your data stays yours.

Guides

The how-to.

The steps venues use to fix it, whatever system they run, and where Stampede does each one.

  • BookingsLapsed
    Graham WhitleyEvery fortnight
    12 JuneTable for 229 MayTable for 2Nothing since94 days
    Guide · 4 steps

    How to bring back guests who stopped coming

    Spot who stopped coming, then give them a reason to return.

  • Day planner · TueQuiet night
    171819202122
    T1
    T2
    T4
    T6
    T9
    T12
    14 of 60 covers booked
    Guide · 4 steps

    How to fill quiet nights

    Ask the right guests, give them a reason, and count the covers it brings.

FAQ

Frequently asked questions.

Reach the right few.

See how a couple of conditions turn your whole list into the guests who’ll actually turn up, in a live walkthrough with our team.