Unified guest profile
A unified guest profile is a single record per guest that combines everything a hospitality business knows about them, from bookings and orders to Wi-Fi logins, reviews and loyalty activity. Instead of each tool holding its own partial list, every interaction is matched to the same person, so service and marketing work from one view.
How stampede does it.
Every booking, Wi-Fi login, order and review lands on one guest record that builds itself, with nothing for the team to key in. Signals that share an email address land on the same record, and that record follows the guest across every venue in a group. It holds their timeline, spend and visits, tags, preferences, consent per channel and a plain-English AI summary.
Related terms.
Guest data ownership
Guest data ownership means a hospitality business holds and controls the contact details, visit history and consent records of its own guests, rather than a booking platform or marketplace keeping them.
Two-way POS integration
A two-way POS integration is a connection between a point-of-sale system and another platform in which data flows in both directions.
Guest Wi-Fi marketing
Guest Wi-Fi marketing is the practice of using a venue’s free public Wi-Fi to collect guest contact details and marketing consent, then using that data to reach those guests again.