Captive portal
A captive portal is the web page a guest sees when they join a public Wi-Fi network, before they are allowed onto the internet. It can ask them to accept terms, sign in or share their details, which makes it the point where an anonymous device becomes a known, contactable guest.
How stampede does it.
A guest joins the Wi-Fi and lands on a splash page in the venue’s own brand, not a generic router page. The venue chooses the fields, from email, name and birthday to phone, postcode and its own questions, alongside the marketing opt-in. For most venues the SNAPguard appliance plugs into the existing router or controller, set up with our team.
Related terms.
Guest Wi-Fi marketing
Guest Wi-Fi marketing is the practice of using a venue’s free public Wi-Fi to collect guest contact details and marketing consent, then using that data to reach those guests again.
Wi-Fi opt-in rate
A Wi-Fi opt-in rate is the percentage of guests who agree to receive marketing when they log in to a venue’s guest Wi-Fi.
Unified guest profile
A unified guest profile is a single record per guest that combines everything a hospitality business knows about them, from bookings and orders to Wi-Fi logins, reviews and loyalty activity.