Digital loyalty card
A digital loyalty card is a stamp card or points card on a guest’s phone, in a wallet app or a venue’s own app. Guests earn stamps or points as they visit and spend, then redeem rewards. It cannot be lost like paper, and the venue can see how often each member returns.
How stampede does it.
The loyalty card sits in Apple or Google Wallet, with nothing for guests to download, and earns points as they spend, straight off the till. Points can also be earned for visits, reviews and Wi-Fi logins. Rewards are redeemed with a unique code the team applies at the till, and sign-up takes the email and the marketing opt-in in one step.
Related terms.
Wallet pass
A wallet pass is a digital card stored in a phone’s built-in wallet app, such as Apple Wallet or Google Wallet, alongside boarding passes and bank cards.
Point of sale (POS)
A point of sale, or POS, is the till system a hospitality business uses to take orders and payments, software on a terminal or tablet with card readers.
Marketing consent
Marketing consent is a person’s clear, freely given agreement to receive marketing, recorded so it can be shown later.