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AirBnB-ing your place out (did we just use &#8220;AirBnB&#8221; as a verb? Yes, deal with it) during the holiday season is a great way to earn extra cash at a time when every little helps.&nbsp;And if there&#8217;s one thing that every AirBnBer knows, it&#8217;s that your guests are going to ask for Guest WiFi. 







It&#8217;s a known fact that <a rel="noreferrer noopener" href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016" target="_blank">travellers consider WiFi one of the top amenities when choosing a place to stay</a>. So it seems that offering Guest WiFi at your place for your AirBnB guests is pretty much a no brainer.



But why just offer your Guests free WiFi when you can also be using it as a tool to help market your property during the busy holiday season?&nbsp;



Here&#8217;s just a few tips on how to get started.



<h4 class="wp-block-heading">USE A CAPTIVE PORTAL</h4>



Instead of sticking your WiFi password up to the wall with a piece of tape, you can purchase an inexpensive piece of equipment and have your customers sign into the WiFi through what is known as a <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">captive portal</a>. 



How does it work? When a guest enters your AirBnB, fires up a WiFi device and connects to your network, they are first steered toward a splash screen, also known as a captive portal. The portal is preconfigured to ask the guest for their email address. Once the user has confirmed their email, they&#8217;re allowed access to the network.



Even more the cool part, though &#8211; on the splash screen you can ask for as little or as <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">much information</a> as you want. Want to know where your guests are coming from? Ask for their zip or postcode.



Looking for a demographic breakdown of your guests? Ask for gender or age. A good piece of captive portal software (spoiler alert: <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/how-it-works" target="_blank">we can recommend one</a>) should allow you to customise your questions so you could ask just about anything.&nbsp;



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<figure><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/hxS07gP8xFo" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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<h4 class="wp-block-heading">BUILD A MAILING LIST</h4>



So, you&#8217;ve got your captive portal setup and now you have a list of guests who have used the WiFi at your place and their emails.&nbsp;So what?



Now, what??! You&#8217;ve got yourself a marketing list there, buddy! &nbsp;And that list has value. Remember that awesome Guest WiFi solution we were talking about? 



You can now use that to send out email or SMS messages to everyone on your list. Or, if you already have a mailing list solution like MailChimp, Zoho or Mailify, use your guest WiFi solution to <a href="https://stampede.ai/product/how-it-works/#marketing">automatically import your email guest list.</a> Then, when you&#8217;re ready,&nbsp;send out an email blast to your favourite customers letting them know your AirBnB let is available for the holiday. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Connect with</a> your best customers and avoid having to lower your prices at the last minute in order to book guests.&nbsp;



<h4 class="wp-block-heading">GUEST WIFI SECURITY</h4>



Remember that WiFi password we talked about earlier &#8211; you know, the one you had taped to the wall above the router? You haven&#8217;t changed it at all, have you? So each and every guest who has ever been to your place now has access to the WiFi. What about that router password? Still using the default one printed on the bottom?



Those are just a few of the <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">security facts</a> you have to take into account when offering free Guest WiFi for your AirBnB guests.



And then there are the&nbsp;<a rel="noopener noreferrer" href="/blog/articles/porn-prisons-wifi-network-safety-tips" target="_blank">sites that your guests are visiting</a>. Maybe sometimes it&#8217;s best NOT to know these things. But then, you don&#8217;t want your guests downloading pirated movies or using your WiFi to seed a bunch of hacked copies of the latest version of Windows.



A security nightmare, right?



Not if you&#8217;re using <a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#security" target="_blank">a secure Guest WiFi solution</a>.&nbsp;Because your AirBnB guests won&#8217;t be connecting to your router. So there&#8217;s no chance they&#8217;ll get in and mess up your network. Or leave a little bit of malicious code behind.



With a captive portal solution, you can even set bandwidth limits so your guests aren&#8217;t downloading everything under the sun. You could even make a bit of change on the side by charging for your WiFi after your guests have used a certain amount of data.



Looking to get more in-depth? <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/articles/airbnb-wifi" target="_blank">Check out our earlier post</a> for helping to keep your WiFi secure for AirBnB guests. &nbsp;



<h4 class="wp-block-heading">AIRBNB GUEST WIFI WITH Stampede&nbsp;</h4>



So if you&#8217;re looking for ways to make the most out of &nbsp;your AirBnB Guest WiFi over the holidays, we&#8217;ve got just the solution you need. With Stampede you offer fast, safe, secure, and legal WiFi for all of your AirBnB guests.



But hurry, because the holidays are here!&nbsp;



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Or arrange an online demo with our product specialists.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

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Tips on Using Guest WiFi with Your AirBnB

In order to turn your followers into actual customers, you have to get them to know and trust your brand. As a restaurant business owner, you know that selling the benefits and value of what you do is how you attract customers. Since the beginning of time, storytelling has been a way that humans have communicated with each other. How can you use storytelling for your social media posts for your restaurant?







Storytelling through social media allows your customers to form that all-important digital connection with your brand. Instead of simply posting bland marketing material, <a href="https://sproutsocial.com/insights/social-media-tactics/">storytelling interacts with your customers on a much more personal level</a>. In turn, this helps create familiarity and loyalty with your brand. This will make your customers a lot more likely to do business with you in the long run.



So, if you are new to the concept of storytelling or want the best ways to implement it within your social strategy. Here are our top tips. 



<h4 class="wp-block-heading" id="h-storytelling-doesn-t-have-to-be-personal">Storytelling doesn&#8217;t have to be personal</h4>



We&#8217;re not all natural storytellers, and for some people, they can struggle to share personal stories through lack of experience or wanting to keep things private. When it comes to connecting with your customers, it&#8217;s not necessarily about sharing personal stories. Rather <a href="https://www.social4retail.com/the-importance-of-storytelling-on-social-media.html">sharing stories that mean something to us personally</a>.



Stories can come from customer interactions, casual conversations or experiences. For example, if your produce is grown locally and you’re proud of it. Why not take pictures of the farm and talk about the growers? Or, perhaps you have a dish that your restaurant is most famous for. Why not share the secret of how it’s made? In many cases, storytelling simply conveys the culture of the brand, in an easy to digest format.&nbsp;



There’s no set formula when it comes to your storytelling. The key is keeping in mind the details that are likely to strike a chord with the person reading it. Social media is a sociable place after all, so imagine it almost like a real conversation.



<h4 class="wp-block-heading" id="h-share-behind-the-scenes-action">Share behind the scenes action</h4>



We’ve established that storytelling is about building a connection with your audience. One of the easiest ways to do this as a company <a href="https://www.socialmediatoday.com/news/15-behind-the-scenes-content-ideas-to-share-on-instagram-infographic/623452/">is to share some behind-the-scenes info.</a> Perhaps you have a new chef starting at your restaurant. Why not upload a picture and a few lines about them, and what they are looking forward to in their new role? 



Or, say Valentine’s day is coming up. Why not share a sneak preview of the dishes or special event you will be putting on, to perk interest among your followers? You could even share news about an expansion or other news related to your company. If your followers are likely to be interested, then it helps build a more personal relationship with your restaurant, that goes far beyond them just coming in to eat.



<h4 class="wp-block-heading" id="h-user-generated-content">User-generated content</h4>



As a social media account owner for your business, you likely see countless positive reviews, pictures and videos left across your feeds. <a href="https://wedevs.com/141859/user-generated-content-campaigns/">User-generated content is a powerful marketing tool</a>. It is perceived as being more genuine than if a brand toots its own horn instead. If someone is tweeting you to say they had the best meal out they’ve ever had, why not share this with your audience too?



You can use user-generated content in your social media storytelling too. For example, say a customer has their engagement party in your restaurant, and tags you in the photos saying what a wonderful event you created. With their permission, you can then use this across your feed. Maybe add a comment saying how it was your pleasure etc, as well as leaving contact information about how other people can book the same. It’s quite a simple strategy, but one which connects with people on a really effective level.



<h4 class="wp-block-heading" id="h-save-the-waffles-for-your-dessert-menu">Save the waffles for your dessert menu</h4>



When writing a caption for your social media, it&#8217;s easy to go off on a tangent. While there&#8217;s no real crime against lengthy posts, it&#8217;s important that each sentence moves the story forward. Wordy or unnecessary sentences are unlikely to be read by your followers. And for some, it could even appear as spam.



In some cases, storytelling can literally be done in just a couple of sentences. Wherever possible, allow the <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">image or video to do most of the storytelling</a> for you. As this is much easier to react with versus reams of text. The key is always to engage the viewer and provoke an emotive response, that allows them to get to know your brand in a way they haven’t before.&nbsp;



If you’re stuck for ideas, <a href="https://www.socialmediatoday.com/news/3-brands-who-sell-their-culture-through-social-media-storytelling/518335/">there are a lot of resources you can access for free</a>. Showing some of the most successful examples of brands using storytelling within their social media. The more you educate yourself on this, the easier it will be to pick up and implement within your restaurant campaigns.



Further read: <a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</a>



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



Storytelling is a method of communicating with your customers. When done effectively will strengthen the bond between them and your brand. It goes far beyond general marketing and instead paints a picture of the kind of experience they are likely to have when dining in your restaurant, and the unique story behind it. 



However, to be able to story-tell with your customers effectively, you need the story of who your customers actually are. Here at Stampede, our software allows you to capture your customer data in a way that’s GDPR compliant. As a result, you can create <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">tailored and highly personalised marketing campaigns</a> that speak to your customer directly.



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By combining storytelling within your social media alongside intuitive marketing campaigns, you can communicate with your customers on a truly insightful level.

How Restaurants Can Use Storytelling for Social Media

Searches for “staycation” are at their highest level since trends began according to <a href="https://trends.google.com/trends/explore?date=all&amp;geo=GB&amp;q=Staycation">Google Trends.</a> 



Many of you may have seen advertising and articles from district councils promoting local sights and experiences to the local population. And with foreign tourism at an all-time low, there’s some serious slack to pick up.



What can you do to make the most of this opportunity?



<h2 class="wp-block-heading">Get your SEO hat on.&nbsp;</h2>



Make sure that your website and social media has some written content regarding staycations. Likewise with your online listing in Tripadvisor and other third-party sites. You can really help your business and website’s search engine optimisation making sure the right words are in the right place for starters.



Make sure to include the location of your venue in any “staycation” content as this will help with <a href="https://blog.hubspot.com/marketing/local-seo">local searches</a> i.e. staycations in East Anglia



<h2 class="wp-block-heading">Postcode offers.&nbsp;</h2>



By offering a discount or special upgrades for people within certain postcode areas (either the same as yours or adjoining) you’re sure to capture the interest of people nearby looking for staycations without having to go far. It will also contribute in a small way of restricting too much nationwide travel. You can see a full map of all UK postcodes <a href="https://www.gbmaps.com/mcs/map4-ui-test5.php?mapType=area&amp;mapRegion=uk&amp;mapOrientation=portrait">HERE</a> to find out what’s nearest to you.



<h2 class="wp-block-heading">Targeted Facebook Ads.</h2>



One of Facebook Ads most powerful tools is the ability to target very precise geographic locations. This makes it very cost-effective for small and local businesses, especially when the advert is something with high relevance like a staycation. Facebook ads aren’t for everyone, but there are plenty of local agencies and specialist freelancers who can help set things up correctly.



<h2 class="wp-block-heading"><a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/">Hashtags.</a></h2>



&nbsp;If Twitter and Instagram are big hitters in your marketing activities then getting the #staycation hashtag featuring in posts more regularly will increase your visibility on the topic. Be careful not to get too specific though with #StaycationEastAnglia though as these will have minimal traffic compared to broader terms.



<h2 class="wp-block-heading">Research local activities.</h2>



&nbsp;By cross-promoting other things to see and do near your venue, you’ll give people more of a reason to come to where you are. This could go further if there was an opportunity for partnership between local attractions and your venue, with joint discounts or package offers aimed specifically at the staycation market.



<h2 class="wp-block-heading">Contact local bloggers.&nbsp;</h2>



Food, travel and lifestyle bloggers are a great way to reach very targeted audiences. Many of them get started by covering topics in their local area and growing from there, meaning their audience could be exactly the kind of people you want to reach. Bloggers are very tuned in to on-trend topics &#8211; such as staycations &#8211; so approaching them to feature you as part of a staycation promotion would go down well.



People are more eager than ever to support local businesses in the wake of coronavirus, and still enjoy their holidays at the same time. Getting your business in front of those people is a great way to give your business a boost during this opportune time.

Staycations: 6 Ways To Get Your Business Noticed

Try this: head to your social media channels or customer email system. When was the last time you shared information about in-venue safety measures?&nbsp;



 You might find it’s been longer than you think as the focus shifted to EOTHO and other operations. It&#8217;s pretty common for businesses to send out a message once and move on to the next topic.



 If it’s been more than 2 weeks since your last message about safety measures, it’s worth sending a reminder email to customers, and posting something on social media. The more you repeat the message, the more likely it is to be seen.



<a href="https://www.cga.co.uk/2020/09/18/the-covid-effect-ten-big-trends-in-uk-and-us-consumer-behaviour" target="_blank" rel="noreferrer noopener">CGA’s latest Brandtrack data</a> shows that 65% of people have now returned to restaurants, bars and other venues. There’s still a large proportion to come back, not to mention the continuing need to reassure all customers as things change.



Make It Easy



 To save time, don’t be afraid to reuse the content from a previous message or post. Give it a quick proof read and update anything out of date before sending.



 The chances of people calling you out for being repetitive are extremely small on both social media and in email. Especially if it’s got a few small changes, like a new image or subject line.



Make It Better



 There’s more content you could add into that message now too. Using positive reviews regarding the atmosphere or ambience in light of safety measures as part of a reminder will give the message an even greater impact this time.



Whether you&#8217;re looking to send a reminder with some improvements, or send your first email, we&#8217;re here to help. <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to get started.

Repeat The Message

A diverse topic content week is ahead of us. It’s time to get your socials ready for Easter, no more egg-cuses! All waffle fans (anyone who doesn’t like waffles?!) will be in food heaven and we will raise awareness for global warming during Earth Hour.&nbsp;



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Before we dive into what’s coming this week, today is #GoofOffDay. Use it as an opportunity to let go and have some fun. Take some downtime to shake things up, be silly and refresh your mind. Pass your time by the most unproductive means possible. Challenge accepted?&nbsp;



<h4 class="wp-block-heading" id="h-coming-up-easter">Coming up: #Easter</h4>



It’s time to sprinkle a little Easter over your marketing. Get your easter bunnies, eggs, chicks, chocolate, pastel colours and flowers ready! Egg-citing times are around the corner.



It&#8217;s always fascinating to compare how certain events are celebrated around the world. Some traditions are the same, others couldn&#8217;t be any different.&nbsp;



Have you seen Australia’s Easter Bilby? Adorable! Or did you know that Finland has its own Easter witches? And if you’re in the mood for an egg omelette, you should go to France where they create the world’s biggest omelette each year (more than 4,500 eggs).



Some more eggs-cellent ideas for your social media:



<ul class="wp-block-list">
<li>Crafty Eggs competition &#8211; decorate and share</li>



<li>Virtual Easter Egg Hunt (Website, Socials)</li>



<li>Share Easter brunch &amp; table setting ideas</li>



<li><a href="https://www.goodhousekeeping.com/holidays/easter-ideas/a31405240/cute-easter-puns/" target="_blank" rel="noreferrer noopener">Share your best easter puns</a></li>



<li><a href="https://www.womansday.com/life/travel-tips/g2175/easter-traditions/" target="_blank" rel="noreferrer noopener">Share worldwide traditions</a></li>



<li>Promote your special Easter offers, meal boxes, meal kits etc.</li>
</ul>



<h4 class="wp-block-heading" id="h-thursday-25th-waffleday">Thursday 25th &#8211; #WaffleDay </h4>



National Waffle Day is a <a href="https://visitsweden.com/what-to-do/culture-history-and-art/swedish-traditions/more-traditions/waffles-day/" target="_blank" rel="noreferrer noopener">Swedish inspired holiday</a>. Though, waffles probably exist in almost every country. Why not take your customers on a <a href="https://blog.musement.com/us/waffles-around-the-world/" target="_blank" rel="noreferrer noopener">waffle journey around the world</a>? How does a hotdog shaped &amp; sausage stuffed waffle sound? Yum!



Traditionally, they’re eaten with jam and whipped cream but for Waffle Day anything is possible. Only one rule: ideally, you want them crispy on the outside and soft in the middle. Apart from that, waffles are certainly not limited to your breakfast time, indulge in a whole day of waffle celebrations. Now, it’s time to plug in your waffle maker.



Get your customers into the waffle mood:



<ul class="wp-block-list">
<li>Competition &#8211; get creative with your waffle shapes &amp; colours &amp; flavour</li>



<li>What’s your favourite topping? Share recipe ideas</li>



<li>Team savoury or sweet?</li>



<li>Did you know … waffles inspired Nike’s first pair of sneakers? (the sole!)</li>



<li>Did you know … a shortage of cups and surplus of waffles lead to the ice cream cone?</li>
</ul>



<h4 class="wp-block-heading" id="h-saturday-27th-earthhour">Saturday 27th &#8211; #EarthHour</h4>



This year’s global Earth Hour event will take place on Saturday! People and businesses all around the world are switching off their lights for an hour (8.30 pm to 9.30 pm) to show their support.



This year is all about “Climate Change to Save Earth” and there are plenty of ways to participate digitally. Make sure to share the &#8216;Virtual Spotlight&#8217; video on your socials. 



Ideas to get your customers ready for Earth Hour:



<ul class="wp-block-list">
<li>Create an Earth Hour menu using <a href="https://www.wwf.org.uk/updates/wwf-and-knorr-launch-future-50-foods" target="_blank" rel="noreferrer noopener">local, sustainable-sourced</a> ingredients</li>



<li>Dinner in the dark or blind tasting ideas</li>



<li>Tips to minimise food waste</li>



<li>Fun ideas to brighten-up the hour without electricity</li>



<li>Recycling challenge &#8211; turn an item into something creative</li>



<li>Host virtual Earth Hour Pub Quiz</li>
</ul>



<h4 class="wp-block-heading" id="h-more-content-ideas-for-this-week">More Content Ideas for This Week:</h4>



Monday 22nd March &#8211; #CrunchyTacoDay Thursday 25th March &#8211; #PecanDay Friday 26th March &#8211; #NougatDay Saturday 27th March &#8211; #SpanishPaellaDay Saturday 27th March &#8211; #InternationalWhiskyDay Sunday 28th March &#8211; #BlackForestCakeDay 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

What’s On This Week? – 22/03/2021

Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a>.



We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;great source of extra sales&nbsp;around the holiday season, which carries into the new year.



No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards">Increase Revenue With Digital Gift Cards</h5>



There are many reasons why you should opt for digital gift cards this year.



One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;integrate with your marketing platform. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.



Plus, they are easier to buy and use for customers and they can&nbsp;personalise&nbsp;them.



<h5 class="wp-block-heading">5 Tips To Make Your Gift Card Sales A Success</h5>



So, here’s how you can make the most out of this year’s gift cards sales:



<h6 class="wp-block-heading">1) Add-ons</h6>



Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;special experience&nbsp;by adding some add-ons.



<ul class="wp-block-list">
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading">2) Omni-channel promotions</h6>



Your gift cards should be&nbsp;highly visible across all your channels.



Website:



<ul class="wp-block-list">
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



Email &amp; SMS:



<ul class="wp-block-list">
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



Social media:



<ul class="wp-block-list">
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;“Shop Now”</li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading">3) Reminders</h6>



Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;



Make sure to&nbsp;keep your mailing list updated&nbsp;and exclude those who have already purchased.



<h6 class="wp-block-heading">4) Promotional push</h6>



Simple but effective. Give your gift card sales an additional push and come up with a special deal around Black Friday (24th of November).



<h6 class="wp-block-heading">5) Flash-promotion</h6>



There are always those who leave their Christmas shopping to the last minute.&nbsp;



A&nbsp;last-minute flash sale&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.



Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Stampede Gift Cards</a>.

5 Tips To Sell More Gift Cards This Festive Season

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

It’s no secret that pubs and bars in the UK are struggling, and that many have been forced to close their doors. Challenges include rising alcohol taxes, changes to business rates and a new generation that doesn’t drink as much. That’s the narrative at least, and it’s why CAMRA continues its commendable ‘Save the Local’ campaign.



However, a funny thing happened in 2019. For the first time in a decade, the number of pubs and bars in the UK actually went up instead of down – according to Official Labour Market Statistics from the ONS/Nomis.



Between 2010-2018, the UK had a net loss of 5,855 pubs, an average of 732 per year. However, there was a net gain of 320 pubs in 2019, the first time that the number of pubs in the UK has increased for a decade



We believe that pubs and bars are of vital importance to UK society and its economy. It’s therefore imperative that we analyse these market statistics and try to understand what they mean to the licensed trade industry. Is this increase a statistical anomaly or does it signpost a reversal of fortunes for the wider industry? Perhaps it is evidence that pubs and bars have started to adjust to economic and cultural changes in the UK?&nbsp;&nbsp;



In this post we analyse pub growth, the regions and countries experiencing the highest net growth (and loss), the types of pubs growing fastest and some of the likely determining factors. We also look at why the upward trend doesn’t extend to licensed clubs, which continue to fall in number.



<h4 class="wp-block-heading">Pubs are on the rise</h4>



The UK has lost 732 pubs per year on average since 2010, so 2019’s net gain of 320 represents a swing of nearly 1,000 compared to previous years. This is quite a remarkable turnaround, especially given the systematic year decline this decade and numerous challenges facing pub operators. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" decoding="async" width="1024" height="347" src="https://stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg" alt="" class="wp-image-13709" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-300x102.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-768x260.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-150x51.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-592x201.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-177x60.jpg 177w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-266x90.jpg 266w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100.jpg 1051w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Sadly England is almost solely accountable for this growth, which is not seen elsewhere. It saw a net gain of +345 compared to Scotland (-5) Wales (-25) and Northern Ireland (+5) which were all relatively stable. By region, the South East has the most pubs (5,340) but only grew by 10 in 2019. Much faster growth can be witnessed in the North East (+85), followed closely by the West Midlands (+80).



By town/city, Bristol, Newcastle, Southampton and South-end-on-sea all boast an extra 15 pubs in 2019 (the most in the UK). In London, pub numbers only increased in 10 out of 33 boroughs.



<h4 class="wp-block-heading">Pub Growth in the UK 2019 Map</h4>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Pub-Growth-UK-Map.png" alt="Pub growth UK Map" class="wp-image-13714" width="437" height="697"/></figure></div>



Large pub groups are driving the most growth in the sector. The biggest increase (+205) comes from pub enterprises with a turnover of £500,000-£1,000,000, and the second biggest increase (+125) was in the £1m-£2m bracket. By contrast, the UK had a net loss of 55 for pub enterprises with a turnover of less than £100,000&nbsp;



These stats demonstrate the dominance of big pub chains and suggests that larger and more profitable pubs may be more resilient to negative market forces – such as rising business rates and alcohol duties – and are therefore less likely to shut down. It may also be the case that there is more investment in larger properties with the potential to drive more revenue – while smaller venues stay shut once they close.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="884" height="315" src="https://stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg" alt="" class="wp-image-13711" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg 884w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-300x107.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-768x274.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-150x53.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-592x211.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-168x60.jpg 168w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-253x90.jpg 253w" sizes="auto, (max-width: 884px) 100vw, 884px" /></figure>



We calculate that the growth of pubs in the UK between 2018 and 2019 may have created an extra 8,975 jobs nationwide.** Using a similar formula, we calculate that pubs made an extra £740,875,000 in 2019 vs 2018 (cash turnover not adjusted for inflation)



<h4 class="wp-block-heading">The Source of Growth</h4>



As to why pub numbers are going up, additional analysis suggests that it has little to do with people drinking more. According to the same dataset, we can reveal that licensed clubs remain on the decline – there were 7,420 in 2019 vs 7,610 in 2018, down from 10,000 in 2010***. Likewise, analysis from the British Beer and Pub Association (BBPA) and Marston’s says beer sales volumes dropped to 3.6 billion pints in 2019 compared with a peak of 5.7 billion pints in January 2007.



In the same report, the BBPA noted a rise in craft and world beers, growing by 194,000 and 218,000 pints respectively. The sale of these premium beers may explain how pub numbers were able to grow in 2019. Likewise, it appears that many pubs and bars are coping better with industry challenges. Many have embraced innovation and new revenue streams. More pubs now offer food, accommodation and a greater variety of weekday events to maximise profits. Pubs can no longer afford to rely on the same old regulars to keep coming through the door.&nbsp;



We are seeing more pubs utilising technology, data and marketing automation to better understand their customers and their drinking habits. This means being able to generate more revenue during traditionally quiet periods and changing their operations/business hours based on how their customers behave.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;



“The pub trade has had very little to celebrate in the last decade, but I’m sure they’ll raise a glass to these new numbers,” said Patrick Clover, Stampede founder and CEO. “Pubs have a hugely important place in our society both socially as well as economically, being one of the UK’s biggest employers. The reduction of pubs over the last decade has been heart-breaking, following devastating changes to business taxes and alcohol duties, but I hope these figures signpost a reversal of fortunes. Indeed, we saw our local district of Edinburgh increase the number of pubs significantly this year, and I like to think we played our part in that. Stampede’s aim is to become indispensable to every pub, bar, hotel and restaurant owner in the UK. We want to bring the heart back into these beloved venues that are at the centre of our communities.”&nbsp;



* There are now a total of 39,145 pubs in the UK – based on businesses classified by the Standard Industrial Classification code 56302 : Public houses and bars. Figures are rounded to the nearest five by ONS to prevent identification, meaning these are not exact numbers



**We calculated this figure based on the net difference of pubs multiplied by their number of employees. For example, there were an extra 240 pubs with between 20-49 employees: 240 x 35 [the median figure between 20-19] = 8,400 jobs. Other employment size bands saw a net decrease, thus creating a net job loss, but they have still been factored into the 8,975 jobs estimate. N.B the ONS rounds it figures to the nearest 5 to avoid disclosure, so this figure is only a guide and should be taken with a pinch of salt.&nbsp;



*** Standard Industrial Classification code 56301: licensed clubs



<h4 class="wp-block-heading">About Stampede&nbsp;</h4>



<a href="https://www.stampede.ai">Stampede</a> was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites – Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.



The company has grown rapidly and has served more than one million users from over 800 locations across the UK, Europe, US, Asia and South America.

Raising The Bar – A Stampede Report

2023 Key Social Media Metrics To Track for Your Restaurant

<h4 class="wp-block-heading" id="h-what-s-on-this-week">What’s on This Week</h4>



It’s a doubleheader Monday this week, closely followed by the opening of the first advent calendar door on Tuesday.



Let’s dive into this week’s ideas.



<h4 class="wp-block-heading" id="h-mon-30th-nov-cyber-monday"> Mon 30th Nov &#8211; Cyber Monday</h4>



Black Friday’s lesser-known sibling is an extension of the sales event that kicks off Christmas shopping season. Use it to keep the momentum up your Black Friday promotions or as a chance to switch things up a bit with a variation of last week&#8217;s offer.



<h4 class="wp-block-heading" id="h-mon-30th-nov-st-andrews-day">Mon 30th Nov &#8211; St Andrews Day</h4>



Scotland’s National Day and a chance to celebrate all things Scottish. When it comes to food and drink there is a myriad of choices: Haggis, whisky, smoked salmon, Stornoway black pudding, stovies, tablet and we only deep fry two of those&#8230;



 If Cyber Monday isn’t for your brand, some visual content about the diverse Scottish larder will go down well today on social media. 



<h4 class="wp-block-heading" id="h-tues-1st-december">Tues 1st December</h4>



The start of December is the start of Christmas for many. Use it as a chance to remind customers and fans of Christmas offers and booking availability, or implement a Christmas social media theme such as an advent calendar or 12 days of Christmas with topics relevant to your business.



<h4 class="wp-block-heading" id="h-fri-4th-dec-bartender-appreciation-day">Fri 4th Dec &#8211; Bartender Appreciation Day</h4>



Falling on the first Friday of December, this a day to say thanks to all the bartenders out there. Thanks for all the extra tasks they’ve undoubtedly taken on this year, all the time and effort they’ve taken to keep customers safe and happy in a difficult working environment.&nbsp;



 Grab a picture of your bar team, or dig one out of the archive for social media this Friday, giving your fans a chance to say thanks or share stories of great experiences they’ve had thanks to the bartending team.



That&#8217;s all for this week, time for a Tunnocks Tea Cake and a glass of Irn-Bru.



 If you need any help with setting up Christmas promotions and campaigns, please <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Fresh Content Ideas To Fuel Your Marketing

How do you, as a bricks and mortar business, thrive in a digitised world where the challenges are mounting? You learn what the current challenges in the hotel industry are. Then you take strategic steps to not just get over them, but use them as a springboard to success. Tall order? If you have the right tools at your fingertips, such as <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">WiFi marketing for hotels</a>, we don’t think so.







In this article, we reveal 5 of the dominating challenges in the hotel industry and give you real solutions for tackling them.



<h4 class="wp-block-heading">Expectations are changing</h4>



Your customer of yesterday is not your customer of today. Guest expectations and demands have undergone radical change.&nbsp;



Customers today expect personalisation, on tap WiFi, speedy check-in and more. It’s not just a matter of meeting expectations. You need to exceed those expectations. The bar has been raised thanks to technology, experience sharing and familiarity with streamlined services throughout all areas of an individual’s life.



Solution: Catch your guests where they are – on your WiFi. Beyond simply offering it, you then need to make it part of their personalised unique experience. For example, through <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing for hotels,</a> you can give them targeted offers to redeem during this stay or the next. Another solution is advance automated check-in. Indeed, whilst the <a href="https://www.bdo.co.uk/en-gb/insights/industries/leisure-and-hospitality/hotel-britain-trends">Hotel Britain Report 2018</a> put automation as a top prediction, we’d say it’s now not even optional.



<h4 class="wp-block-heading">The sharing economy isn’t a hotelier’s friend</h4>



Perhaps the biggest challenge that the hotel industry is facing is the boom in ‘hospitality hosts’. In London, the number of Airbnb listings has <a href="https://www.bbc.co.uk/news/business-47910700">quadrupled in the last four years</a>. Indeed, research shows that <a href="https://www.hotelowner.co.uk/15939-airbnb-now-a-third-of-the-size-of-the-hotel-sector-in-london/">Airbnb is now one-third the size of the hotel sector in the capital</a>.



This is competition on a scale the hotel industry isn’t experienced with. What’s more, these hospitality hosts are able to offer something unique and highly personalised.



Solution: Get savvy and offer things that hospitality hosts can’t, because of their size and set-up. Up your service levels and use technology in unique ways.&nbsp;



<h4 class="wp-block-heading">Marketing trends are all about the digital</h4>



Linked closely to the above two challenges is a reality that marketing trends today are all about the digital landscape. Yet, traditionally, hoteliers haven’t done too well at embracing this shift. Online marketing is now mandatory if you want to survive, let alone thrive.



Your customer spends their time online. When they are checking you out, they check online first. They hunt down your reputation and offerings like a bloodhound. A whopping <a href="https://revenue-hub.com/respond-negative-positive-reviews/">93% check hotel reviews before making a booking</a>.



Solution: Digital marketing which focuses on engaging the customer is the way forward. You can do this through social media marketing, WiFi marketing and things such as hotel apps. Indeed, with Stampede you can make WiFi marketing effortless and make it easy for guests to leave reviews on major sites and get them boosting your social media profile through Facebook login. <a href="https://stampede.ai/product/features/">Check out more WiFi marketing features</a>.



<h4 class="wp-block-heading">Data matters</h4>



We need customer data if we want meaningful insights which enable us to improve our service and grow. The growth of the <a href="https://www.revfine.com/smart-hotel-room/">smart hotel room</a>, such as Hilton’s Connected Room and Marriott’s Internet of Things room, make valuable data collection and analysis possible. But it’s scary to know if you’re doing it legally and ethically. That’s before you consider the vulnerabilities and risks of attacks via connected devices.



Solution: Use smart and innovative solutions which take care of the tricky legalities for you. For example, we handle the GDPR side of your WiFi marketing so that you don’t even have to think about it.&nbsp;



<h4 class="wp-block-heading">Loyalty, loyalty, loyalty</h4>



Loyalty in the hotel industry has always been the Holy Grail. But now your customers are more fickle than ever. The digital world has made it easy for customers to succumb to enticing offers from competitors.



Solution: You need to be the one offering the right incentives at the right time, pulling your guests back, over and over again. With segmentation and data capture and analysis through <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">WiFi marketing for hotels</a> then you can entice your guests back with things such as birthday gifts or meal offers.



<h4 class="wp-block-heading">You have solutions</h4>



We’re not underestimating the challenges in the hotel industry. We are actively innovating to create solutions.&nbsp;Find out for yourself how<a href="https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/"> WiFi marketing for hotels </a>is a simple and affordable solution to many of these challenges by using our free trial. Join other hoteliers including Emerald Hotel, Trump International Golf Hotel Scotland and more.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

A Guide On Current Hotel Industry Challenges

Shortly after Pret a Manger announced their YourPret monthly subscription service, healthy eating grab-and-go brand <a href="https://www.bighospitality.co.uk/Article/2020/09/09/Leon-to-launch-unlimited-coffee-offer" target="_blank" rel="noreferrer noopener">LEON unveiled something similar</a>. They’re offering up to 75 drinks a month for £15.



 <a href="https://gifts.leon.co/shop/unlimited-coffee" target="_blank" rel="noreferrer noopener">LEON’s Unlimited Coffee</a> offer depends on people using a click-and-collect app called SmartOrder.&nbsp;



 The difference between the two is in the detail. LEON’s offer is managed with an innovative use of gift vouchers. Instead of a rolling contract like YourPret (or Netflix etc), customers can choose if they want an Unlimited Coffee voucher for that month.



 The downside is no auto-recurring revenue, but the benefit is a speedy setup for LEON to take advantage of a new trend. It also provides the same benefits of a subscription scheme that we covered in Wednesday’s email.



 Likewise, if customers have to use an app or online-payment platform to purchase the offer, it grows Leon’s customer database. The very act of signing up for Unlimited Coffee identifies those customers as loyal and regular visitors, a valuable segment for marketing.



 LEON&#8217;s Unlimited Coffee promotion is further evidence that digital services are the new catalyst for mass customer loyalty.&nbsp;



 Keep an eye on your inbox for more information on Stampede’s upcoming digital loyalty app, coming soon.

Grab and Grow: Round 2

Patrick Clover

Our mobiles have become so close to us that we now carry them wherever we go. We check mails on the bus stop, add favourite songs to a new playlist while we&#8217;re in the queue and check Facebook at every chance we get.
<h2>Facebook Connects Everyone</h2>
Even with all the <a href="https://www.nytimes.com/2018/04/11/technology/facebook-privacy-hearings.html" target="_blank" rel="noopener noreferrer">recent privacy issues</a>, Facebook continues to be one of the most popular social media platforms. Why? Because it&#8217;s easy and enables us to connect with friends from all around the globe and share the latest cat videos with them &#8211; satisfying an ancient human urge. Jokes aside, the benefits Facebook brings are undeniable. Looking a few years back, it was unthinkable to stay in constant contact with friends from the other side of the globe and see what they were up to.
Now, Facebook prompts you when it&#8217;s someone&#8217;s birthday and even provides you with a handy birthday card template to send them a personalised greeting. Soon enough, we started using every little break to check what’s happening on Facebook, always fearing we might miss out on the next big deal, whatever that’s supposed to be.

<h2>Providing WiFi to attract</h2>
As Facebook grew in popularity, the sight of people walking down the street, their faces buried in their mobiles, started to become more common. Businesses spotted the trend and started providing free Guest WiFi in order to attract Facebook lovers to their venues. What a genius idea &#8211; if people can lean back and relax at your business, they are very likely to check their phone, checking social media sites like Facebook and staying for that extra cup of coffee or a snack. Providing for all core amenities (including free WiFi) is key to success, and that’s especially true for hospitality businesses. In other words, new ways to take care of guests, brought new possibilities for businesses to differentiate themselves.
<h2>Get your business online</h2>
Today, Facebook is way more than just a way to stalk your friend’s holiday pictures. It offers information on all kinds of content, as it expanded from a personal medium to a portal that also accommodates brands and businesses. The next step for companies was being found and loved on Facebook, as it offers fantastic ways to create engagement with the fans of the customer base.
If we compare successful businesses today, we often look at the amount of Facebook likes they have on their page as social proof. People now use Social Media sites like Facebook to see how other users rate a venue and how their experience was before making a visit.
So &#8211; you&#8217;ve got a Facebook page for your venue, right? If that’s not the case, stop reading for two minutes, <a class="" href="https://en-gb.facebook.com/business/learn/set-up-facebook-page" target="_blank" rel="noopener noreferrer">click here</a> and set up an account for your venue. There are over <a href="https://zephoria.com/top-15-valuable-facebook-statistics/" target="_blank" rel="noopener noreferrer">2 Billion Facebook users out there</a> that you could be reaching!
<h2>Create Online Visibility</h2>
Whereas big corporate companies have a dedicated department to shape the online presence of the company, smaller enterprises often face difficulties when it comes to managing and updating their online appearance. So what&#8217;s a small business to do?
We got you covered, don’t worry! When a user connects to a Stampede powered WiFi network, they are given the option to choose from <a href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank" rel="noopener noreferrer">entering their email address</a> or logging in through Facebook. This lets guests use the WiFi network with a single click by sharing the information that is public on their Facebook profile. This option holds a unique possibility for businesses, as they are then able to publish every connection that is made to their Guest Network on Facebook.
In other words, if a customer connects to the Guest WiFi Network, all their friends and contacts can see that the customer is checking in at your venue. This is a fantastic way to establish a strong and convincing online presence for your business and makes it easy for new and potential customers to find your venue online, check reviews of other guests and plan their next visit to your business.
As you can see, the right solution can help you to turn a necessity into a benefit for you business very easily. If you want to find out about the entire set of advantages that a Guest WiFi Software can bring to the table, don’t hesitate to get in touch with us.
You’ll be surprised what your WiFi can do for you.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Facebook WiFi and your Business

When it comes to growing a tech business, recurring revenue is the key. Finding a profitable monthly service that you can resell to your customers can prove the difference between your incidental revenue and jumping from project to project. So what’s there left to offer your customers? Have you thought about WiFi as a service?







<h4 class="wp-block-heading">A Typical Networking Client</h4>



Offering WaaS (WiFi as a Service) even makes more sense when revisiting the services you’re already providing to your customers. 



Let’s take a look at a typical scenario. One where you’re managing the IT of a hospitality business. Your client probably has a server and a few workstations, or, more likely nowadays, a few workstations storing everything in the cloud. Then there’s the POS stations and their attendant networks. Last, but not least, let’s not forget the free (unsecured) WiFi connection the business offers for their customers.



On the backend side, you’ve got everything all tightened and secure&#8230;and on the frontend side, you’ve got an open WiFi network with a <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">password written</a> on a chalkboard for all the world to see.



Not an ideal situation.



<h4 class="wp-block-heading">Enter WiFi as A Service and Captive Portal</h4>



You’re already servicing the hospitality business as an IT guy, so why not take on the customer WiFi as well? 



That’s where we come in. Instead of an open connection, Stampede verifies WiFi users through what is known as a <a rel="noopener noreferrer" href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank">captive portal</a>. 



In order to access the network, users have to enter and validate their email address. Once the email has been checked, users are free to roam the internet at will. The cool part &#8211; at least for your hospitality customers &#8211; comes in capturing that customer data. In addition to email addresses, the captive portal can ask for information like first and last names, gender, location and even custom questions. The choice is yours. But all these valuable customer insights can help you to get a better understanding of who they are and what they like.



<h4 class="wp-block-heading">Managed from One Central Dashboard</h4>



You’re the IT guy &#8211; that’s what your customers are paying for. They don’t want to be bothered with checking their networks for security, which is another great reason where Wifi As a Service comes into play. 



From <a rel="noreferrer noopener" aria-label="one centralised dashboard (opens in a new tab)" href="https://stampede.ai/blog/the-advantages-of-managed-wifi-for-your-hospitality-chain/" target="_blank">one centralised dashboard</a> in Stampede &#8211; accessible from any computer, laptop or tablet with internet access &#8211; you’ll be able to manage your client’s WiFi network. 



Someone abusing the network and sucking down bittorrents? You’ll get an automatic alert to let you know so you can nip this sort of nonsense in the bud. Nogoodniks hanging out in the street in front of your customer’s location sneakily signing in to use the network? Use the dashboard to schedule WiFi on and off times. &nbsp;And <a rel="noopener noreferrer" href="/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank">GDPR compliance</a>? Yep, we got that covered, too.



Oh yeah, and as an IT professional, here’s something you’ll really appreciate: because Stampede operates in the cloud, there’s nothing to update or patch. Ever.



<h4 class="wp-block-heading">Bringing Automated Marketing to Your Customers</h4>



Here’s where our&nbsp;captive portal solution goes one step further. With access to a wealth of customer data, you can take your customers business to the next level. Take patron email data and import it into mail marketing software like MailChimp so they can send out a newsletter to an email list. 



Even cooler, what about creating <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank">automated marketing messages with SMS or emails</a>? It’s easy. For example, set a rule that sends a patron an automated message 30 minutes after they’ve left the venue, asking them to <a rel="noopener noreferrer" href="/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue" target="_blank">provide a review on TripAdvisor</a>. Or to post their pictures of their visit (or let&#8217;s be honest, their food) on Instagram.



But you’re a busy IT guy, you say. You don’t have time to do marketing for your customers. No worries. With Stampede, you can hand the reins over to your customer or their hospitality marketing agency to let them send their own automated messages. Don’t worry, with the granular user controls in the dashboard, they won’t be able to mess up any settings.



<h4 class="wp-block-heading">Bringing Hospitality Marketing Agencies into the Mix</h4>



Speaking of hospitality marketing, here’s another business opportunity with WiFi&nbsp;as a Service: offer a WaaS package to hospitality marketing agencies and see what kind of business you can do together. This, in turn, could lead to even more opportunities. 



For example, if a pub or restaurant sees you offering them exceptional WiFi service, your name is going to be first and foremost in their minds when their IT equipment starts acting up.



<h4 class="wp-block-heading">Ready to Start Offering WiFi as a Service?</h4>



No matter what you call yourself &#8211; Managed Service Provider, IT Solutions Provider, Computer Dude. We hope this article has shown you some of the benefits of offering WiFi as a Service. 



We&#8217;ve used the example of the hospitality industry in this article, but we&#8217;re sure you can see how this service model could apply to just about any industry as well.



If you&#8217;re not already offering WiFi as a Service and want to take the leap, we hope you give us&nbsp;a try. And if you want to kick our tires before you drive us off the lot, we won&#8217;t take offence.



Just click the link below to get started with a no-obligation, free trial.&nbsp;



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<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Why Offer WiFi as a Service?

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Recent research from <a href="https://getbento.com/blog/restaurant-takeout-delivery-trends-q2/" target="_blank" rel="noreferrer noopener">Bentobox</a> revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened. Deliveries do still make up a large proportion of revenue for hospitality businesses.



By now, most hospitality businesses have gained a strong delivery-only customer base. Those customers that have never been in to the venue present a revenue opportunity to be unlocked. But how do you attract those delivery-only customers to your venue to generate more sales?



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<h4 class="wp-block-heading" id="h-make-use-of-customer-data">Make use of customer data</h4>



The secret lies in the data you’ve gained from your delivery customers through various ordering platforms and your website. Data you can now use to reach out via email and <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/">SMS</a> to highlight your exclusive in-venue only offerings.&nbsp;



Here are some ideas to attract your delivery customers to dine-in.



<h4 class="wp-block-heading">Highlight the difference between your delivery and your in-venue offerings</h4>



Your message should focus around the fact that customers might miss out on certain dishes and drinks when using your delivery service only. Your delivery menu is probably a condensed version of your actual menu. Plus, some of your menu items might simply not be suitable for delivery.&nbsp;



So, the likelihood is that customers who regularly buy your delivery offers are interested in discovering more of your menu. You just need to make them aware of it.



Take a look at some examples:



“Why not pass by our venue this weekend to enjoy even more of our all-time favourites …? Book your table now and get % off your visit.”



“Are you a fan of our …? Then you should also try … Exclusively available at our venue only. Reserve your spot now.”



<h4 class="wp-block-heading">Create in-venue exclusives</h4>



Why not go a step further with several special promotions around your in-venue exclusives to entice customers?



And don’t forget to mention your special deal/offers that are only available for sit-in customers, e.g. 2-4-1, happy hour, etc.



Some items to point out:



<ul class="wp-block-list"><li>A wider menu choice in general</li><li>Daily specials with limited availability</li><li>Fresh beer on tap/draught</li><li>Wide range of cocktails and drinks</li><li>Drinks refill&nbsp;</li></ul>



<h4 class="wp-block-heading">Tap into the unique in-venue experience</h4>



Customers are not only missing out on certain dishes and drinks but they’re also not able to experience your in-venue atmosphere. Think about what makes your venue special and focus your messaging around the overall dining out experience they won’t get at home.



What to include:



<ul class="wp-block-list"><li>It’s time to relax &#8211; you’re being taken care of by our team</li><li>Enjoy a meal/night out with family &amp; friends in our relaxing atmosphere</li><li>Got an occasion to celebrate? We’ve got you covered</li><li>Highlight any special events and themed nights</li><li>Don’t miss out on our live music events</li><li>Instagram-worthy presented dishes</li></ul>



Want some help attracting your delivery customers to dine-in via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

4 Ways to Attract Delivery Customers to Dine-In

Product Update – SMS Verification

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



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 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

Like many industries, it can be tough to drum up repeat trade in the restaurant business. Especially with the ever-changing high street, the cold British weather not to mention competition from larger chains. The good news is that there are many ways you can create repeat business for your small business. Even better, there are many free restaurant promotions ideas. 







In fact, the beauty of having your own restaurant is that you can get creative, making a <a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">strateg</a><a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">y</a> that is much more personal for your customers than a bite at McDonald’s.



People love independent restaurants for their homely feel, especially with excellent hospitality and amazing food. Drawing on these strengths <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">creates a sense of loyalty</a>, helping your brand to become adopted by the local population.



If you own a small to a medium-sized restaurant, here’s our top free advice to promote your restaurant and boost your repeat business:



<h4 class="wp-block-heading">Get Social</h4>



It goes without saying that in the digital age, a social presence is a must when it comes to your business. Facebook and <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>, in particular, are great ways to show off your restaurant. Also, another free way of promoting your restaurant. Whether you advertise deals or introduce new items to your menu, it’s an excellent visual tool to get stomachs rumbling and ultimately feet through the door.



Most of all, it keeps <a href="https://econsultancy.com/five-restaurants-with-first-class-social-media-strategies/">your business in the mindset of your customers</a>. Your restaurant goes from being a physical space they may pass on the high street from time to time, to something they are viewing every time they scroll through their feed. It also gives the ability for tagging, inviting others to dine with you or view your posts.



The more your brand becomes a lifestyle and connects with your customers during their everyday lives, the more likely they are to visit. You can even use social media to advertise bookings for big events such as Christmas Day, Mother’s Day, Valentine’s Day, etc. It’s a multifaceted tool that can give a huge organic or paid reach, opening you up to new customers even if you’re closed!



<h4 class="wp-block-heading">Special Offers</h4>



Few of us can <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">resist a bargain</a> and the same is absolutely true when it comes to food. Eating out regularly can seem like a bit of a stretch for some, so getting the right deals will help boost repeat business.



Some restaurants have a set menu where every night there is a different deal, such as “a curry and a pint for £5 on Thursdays”, or “buy one get one free burger on Saturdays”. You can completely tailor deals to the type of cuisine you serve and your clientele. The main thing is that it’s a way excellent of attracting customers, and helps create loyalty. Think of <a href="https://www.dominos.co.uk/blog/two-tuesday/">how successful Domino’s two for Tuesday</a> is!



Don’t forget to advertise any deals on posters or boards to attract passing trade also. The best combination is to combine a great deal with a slow part of the week. Give your customers a reason to head out in the rain and come visit you over the bigger chains down the street.



Be proud of what you do differently as an independent restaurant, and don’t be afraid to share it.



<h4 class="wp-block-heading">Rewards</h4>



From the traditional reward card that gets stamped each time a customer visits your restaurant, to offering a discount each time someone leaves you a review online &#8211; <a href="https://www.marketingdonut.co.uk/customer-care/customer-loyalty/ten-ways-to-reward-loyal-customers">rewards are an excellent marketing tool in themselves</a>.



In terms of getting repeat business, there are many ways you can make rewards that give you just that. For example, patrons can receive a free drink on their 6th visit. Or, a half-price meal if they return twice in one week. You can tailor the deals to make them work for your restaurant.



Here comes another free restaurant promotion input. Have a read in our eBook on how loyalty programs can help you boost your repeat business.



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<h4 class="wp-block-heading">Themed Nights</h4>



Everyone likes something to look forward to, and <a href="https://restaurantden.com/restaurant-event-ideas/">themed nights are an excellent way</a> to drum up business both repeat and new. You could hold a jazz night and invite a local musician to play, or even a tapas night. Some restaurants even hold murder mystery nights!



The idea is to create a buzz and expand the potential of your restaurant. If people can visit you for a delicious lunch but also return a few days later for a Halloween night or even a poetry reading &#8211; this is repeat business.



The best part about themed nights is that your customers will likely turn up in groups. This means even more new or repeat business is generated.



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If you own a restaurant and you’re looking to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">increase footfall</a>, it’s time to act now by getting creative. It’s important your business is a place people want to visit more than once in a while, so it’s essential to take steps to make this happen. Our free tips and tricks will help you promote your restaurant more successfully. 



Whether you venture out with themed nights or offer special promotions for your loyal customers, it’s all about getting into the mindset of your patrons. The more customer-friendly your restaurant is, the more likely you are to secure repeat trade.&nbsp;

Free Restaurant Promotions Ideas

Hospitality connectivity in focus

When was the last time you&nbsp;checked your 3-star reviews? Most businesses pay close attention to reviews on both ends of the scale but miss out on the valuable middle part. It’s often presumed that those 3-star reviews have minimal impact on scores and that customers probably won’t read them.&nbsp;



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3-star reviews might be small in volume but they’re definitely the highest in value. 



<h4 class="wp-block-heading" id="h-why-3-star-reviews-matter">Why 3-star reviews matter</h4>



In general, 3-star or neutral reviews are a&nbsp;mixture of both negative and positive feedback in one review. Most of the time, those reviews are less emotional and written in a more neutral tone of voice.



A&nbsp;fair review with well-written text is much more insightful&nbsp;for your business and potential new customers reading through them. Using these insights you can then come up with action points to improve your customer experience.



Have a look at the below example. It can be categorised as a&nbsp;balanced neutral review, containing both positive and negative aspects.&nbsp;



Overall it provides a good insight into what potential customers can expect from their stay at this particular hotel. But it also contains parts that should be addressed and communicated back to the reviewer.&nbsp;



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png" alt="TripAdvisor Review Example" class="wp-image-20616" width="729" height="282" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png 729w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-300x116.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-150x58.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-592x229.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-155x60.png 155w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-233x90.png 233w" sizes="auto, (max-width: 729px) 100vw, 729px" /></a></figure>



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<h4 class="wp-block-heading">How to respond to 3-star reviews</h4>



As with all reviews, it’s vital that you respond to your 3-star reviews as soon as you can. The tricky part lies in striking the balance of taking praise and acknowledging that there are areas that need your attention. Your response, therefore, needs to&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank">address both positive and negative comments</a>&nbsp;equally.



Make sure you personalise each response. The following 4 core elements give you a framework on how to approach your responses:



<h5 class="wp-block-heading">1) Acknowledgement</h5>



First off, thank the reviewer for their feedback by addressing them with their name.



<h5 class="wp-block-heading">2) Appreciation</h5>



Next, thank them for the positive feedback and emphasise the positive aspects of their experience.



<h5 class="wp-block-heading">3) Apologise &amp; take it offline</h5>



Transition smoothly over to the negative areas to address and apologise for their sub-par experience (if needed). Take the recovery handling offline.



<h5 class="wp-block-heading">4) Follow-up &amp; invite them back</h5>



Communicate the steps you’ve taken based on your customers’ feedback. Invite them back to show you’ve taken their feedback seriously.



This is how a response based on the 4 steps could look like:



“Dear [insert name], thank you so much for taking the time to share your feedback.&nbsp;



We are glad to hear that you’ve enjoyed [insert positive]. However, we are sorry to learn about [insert negative], as we always aim to deliver an outstanding experience. We will use your feedback to improve our service and to ensure this doesn’t happen again.&nbsp;



To fix this, it would be great if you could drop us an email or call us on the details below.



Thank you again for your feedback, and we look forward to welcoming you again soon.”



Make review management even easier for you and your staff with our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank">reviews feature,&nbsp;</a><a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a>&nbsp;to find out more.&nbsp;

Why 3-Star Reviews Actually Matter More

<a href="https://www.gazettelive.co.uk/news/teesside-news/popular-eatery-speaks-out-against-24459258">No-shows keep disrupting the hospitality industry</a>&nbsp;and they now add an additional strain on already tight budgets. The good news is there are a&nbsp;<a href="https://stampede.ai/blog/4-battle-tested-ways-to-reduce-no-shows-by-30/" target="_blank" rel="noreferrer noopener">number of quick ways</a>&nbsp;your tech tools can help you prevent no-shows.



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<h5 class="wp-block-heading" id="h-use-email-sms-automation-to-prevent-no-shows">Use Email &amp; SMS Automation To Prevent No-Shows</h5>



<ul class="wp-block-list"><li>Confirm the booking&nbsp;via email and/or SMS and refer to your booking policy</li><li>Include a link in your email for&nbsp;customers to confirm the booking&nbsp;&#8211; this also allows for better tracking</li><li>Send reminders&nbsp;via email and/or SMS 48 to 24 hours in advance &#8211; ask for any special requests, add a link to your menu, and highlight any current offers</li><li>Send&nbsp;follow-up emails for missed reservations&nbsp;and offer to re-book, i.e. “Sorry we’ve missed you today”</li><li>Regularly&nbsp;check if your automations are up to date&nbsp;and running smoothly</li></ul>



<h5 class="wp-block-heading">Optimise Your Booking Platform To Prevent No-Shows</h5>



<ul class="wp-block-list"><li>Make it easy to cancel&nbsp;if needed &#8211; allow customers to edit booking by including a link in the confirmation email</li><li>Implement a&nbsp;reservation window&nbsp;&#8211; release bookings after 15 minutes if customers don’t show up</li><li>Restrict the number of online bookings&nbsp;and leave tables for walk-ins, especially for busy days/times</li><li>Put frequent no-show customers on a&nbsp;blacklist</li><li>Take deposits or credit card details&nbsp;to secure a booking, always make sure your booking policy terms are rock solid too!</li></ul>



<h5 class="wp-block-heading">Bonus Tips To Fill In For No-Shows</h5>



<ul class="wp-block-list"><li>Use&nbsp;SMS to promote last-minute&nbsp;availability &#8211; combine it with special deals</li><li>Reach out to your loyal customers, i.e. “Fancy popping by your favourite place for dinner tonight?”</li><li>Post any last-minute availability on your socials</li><li>Run a waiting list&nbsp;for queuing customers</li></ul>



Start filling more tables more often with&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>. Speak to our&nbsp;<a href="mailto:support@stampede.ai?subject=Stampede%20Bookings" target="_blank" rel="noreferrer noopener">Customer Support&nbsp;</a>team to learn more.

10 Quick Ways To Prevent Lost Revenue From No-Shows

Some people might think you achieved something in life when you manage to build a house, drive a fast car and have a job that earns you a lot. I disagree. 

I claim you&#8217;ve succeeded in life when Bob Kane, one of the minds behind DC Comics, <a class="" href="https://www.washingtonpost.com/blogs/celebritology/post/anne-hathaway-explains-how-hedy-lamarr-inspired-her-catwoman/2011/12/29/gIQADJFxOP_blog.html?utm_term=.ad58ac9fa839" target="_blank" rel="noopener noreferrer">bases one of his legendary characters, Catwoman</a>, on you. Or, even better, when you develop the wireless technology that later becomes WiFi and Bluetooth. 
In this post, we remember the unmatched actress, inventress and Stampede patroness Hedy Lamarr, who died 18 years ago today. Hedy was known for her unique performances in several movies, probably the most well known being <a class="" href="http://www.imdb.com/title/tt0022867/?ref_=nm_flmg_act_31" target="_blank" rel="noopener noreferrer">Ecstasy</a>, that lead her to become one of the most remarkable actresses in the 20th century.
Unlike most of today’s actors and pop stars, however, Hedy had a rather unusual way to spend her free time. She had a passion for science and made use of her natural curiosity to develop new innovations, a lot like Catwoman one might think.
Hedy Lamarr had little idea she would make it to Stampede patroness, when she first learned about radio-frequency controlled torpedoes and discovered flaws in the technology. As World War II raged, Hedy understood how easily these wireless systems could be jammed to cause enemy torpedoes to deviate from their predetermined route. In order to prevent that from happening with allied torpedos, she cobbled together a device that would allow the user to hop between frequencies and ensure an impeccable use of the technology. Hedy’s work on the spread spectrum technology laid the foundation for the entire WiFi, Bluetooth and GPS development, as we know it today.
Here&#8217;s a short trailer for a documentary about Hedy&#8217;s life that touches on just a few of her accomplishments: 
<iframe loading="lazy" src="//www.youtube.com/embed/wa_AA_byQ58" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Thank you Hedy for your brilliant movies. And thanks for having laid the foundation for WiFi, so we can watch your performances online!
And in case you&#8217;re running a business and looking to offer Hedy&#8217;s invention to your patrons so that they can watch her movies streaming online, why not give Stampede a try? 
We offer <a class="" href="/how-it-works" target="_blank" rel="noopener noreferrer">fast, safe and secure wireless</a> that gives you unmatched insight and analytics on your customers. And that&#8217;s something we think even Catwoman could appreciate. 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

We Salute WiFi Pioneer Hedy Lamarr

When it comes to running a restaurant, the experience your guests have goes far beyond the taste of the food. What the ambience is like, how good the customer service is and even how accessible your restaurant is. This can all work for or against you when it comes to meeting your guest expectations. 







Primarily, it’s about getting into the mindset of your customers. That means creating a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer-centric model</a> for your restaurant. Starting from how you communicate with them through your marketing, their first impression of your restaurant and of course, how good the food is. The entire experience (including checking in with them after their meal to rate their experience), needs to be viewed as a whole. 



The <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">more you get on board</a> with what your customers want, and how they think and feel in response to visiting you, the more informed you’ll be. So, if you own a restaurant and you’re looking to meet your guest expectations, here’s some of our top advice. 



<h4 class="wp-block-heading">Great Customer Service</h4>



Addressing your customer service might seem like an obvious point to start with, but it’s actually an area that can be frequently overlooked. After all, how many customer service jobs have we all worked in over the years where you are sent straight to work with customers, without any official training?



Your staff might have customer service experience, but that doesn’t mean it’s in line with your restaurant. That’s why it’s important to make sure everyone is on the same page. Having some ground rules on how to speak to customers and deal with different issues, allows your food to bubble away on the stove &#8211; not potential problems. 



You can <a href="https://stampede.ai/product/features/">also connect with customers after their visit</a> to leave you feedback, so you can get on top of anything before it becomes a real issue. This method also makes customers feel valued, especially when you are able to constructively respond to feedback good and bad. 



<h4 class="wp-block-heading">Mystery Dining</h4>



Thinking along the lines of a retail store hiring someone to do secret shopping to give an audit of their overall experience. Why not do the same for your restaurant? There are companies who can <a href="https://www.hgem.com/">professionally manage the entire experience</a>, so you can get a real taste of what diners are experiencing in your restaurant. 



Mystery dining works because let’s face it, most of us are too polite to share negative feedback on the spot. Similar to when we are asked, “how is everything with your meal?”. How many of us actually let them know the soup is a bit bland, or that the main looks like it’s been microwaved? 



The problem with not receiving <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">negative feedback</a> is that you can’t actually deal with it. The custom starts to drop, and it becomes difficult to fill tables, but why? Learning about these issues, however, can really give a valuable insight into problems you might not even be aware of. 



<h4 class="wp-block-heading">Don’t Let The Ball Drop</h4>



In business, it’s important to keep on top of everything as there’s a lot to juggle. Your restaurant is no different. From sourcing the best ingredients from your suppliers to making sure all the shifts are covered in front of house. Then there’s making sure your restaurant is thoroughly cleaned before the next service. It’s endless, right?



There are hundreds of tasks that might need completing in any given day. So it’s important everyone is on top of their responsibilities, and that standards are maintained. It’s a good idea to have regular meetings with your team, even if it’s a quick 5 minutes before service starts.



Make sure all your staff are aware of their tasks and responsibilities. As when the basic principles of running a restaurant gets lost, that’s when service starts to slip. In a public arena such as a restaurant, it’s impossible for your customers not to pick up on this. So if you want to meet guest expectations, you need to keep everything calm and under control.



<h4 class="wp-block-heading">Make Sure Your Restaurant Is Welcome For All</h4>



Take an honest look at your restaurant premises &#8211; how easy it for those with special needs or even a family with a pushchair to access it? 



Over the years, there have been some terrible backlashes from customers of restaurants <a href="https://www.bristolpost.co.uk/news/local-news/cafe-guide-dog-no-entry-2236165">who have refused guide dog entry</a>. It’s also not uncommon to hear of restaurants turning away wheelchair users because there is no accessible access.&nbsp;Incidents like this are not only upsetting for all those involved, but it can paint a really bad picture of your business. It can also lose custom from large swathes of the community as they are unable to access your restaurant. 



Additionally, make sure there is plenty of room in between tables for guests to move around. Nothing is more uncomfortable than having your chair back touching another diner, because the owner has decided to squeeze in too many tables. It could also make it challenging for those with pushchairs or mobility issues to get in and out. 



<h4 class="wp-block-heading">Conclusion</h4>



Going above and beyond to meet guest expectations is what sets an average restaurant apart from an outstanding one. Whether you serve pasta, steak or even good bangers and mash. People come for more than just food.



Whilst we may be in a digital age, it’s important the service industry doesn’t feel robotic. Customers need to feel a warm and welcome response from your staff. They also need to feel comfortable and at home in their surroundings. The food they are presented with needs to be made with heart, instead of just slopping it on a plate after you hear the ding. 



Getting into the mindset of creating a <a href="https://stampede.ai/blog/must-have-marketing-methods-for-your-restaurant/">great experience</a> from start to finish is how to truly meet guest expectations. If you own a restaurant, it’s time to streamline your services with customer insight and marketing from Stampede. By reaching out to your customers, you can ensure their guest expectations are always met.&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Meeting your Guests Expectations

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the benefits of free WiFi in combination with a captive portal solution to drive more revenue to your coffee shop.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-attracting-new-customers">1. Attracting New Customers</h4>



The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/">KAM Media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase footfall during quieter periods of the day. 



The offer of free WiFi is also important for social coffee shop visitors who want to share their experiences with family &amp; friends. If you want to attract new customers then you simply must offer free internet access.



<h4 class="wp-block-heading" id="h-2-building-exceptional-marketing-campaigns">2. Building Exceptional Marketing Campaigns</h4>



You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a> solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers&#8217; email addresses, names, dates of birth, and other information. 



What&#8217;s more, it will automatically reconnect customers the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty. 



Take it one step further and use the data you&#8217;ve captured to optimise your customer experiences. For example to create highly targeted and <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> that convert. 



You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.



<h4 class="wp-block-heading" id="h-3-increasing-brand-awareness-and-customer-experience">3. Increasing Brand Awareness And Customer Experience</h4>



Your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/">digital customer experience</a> is as important as your in-venue one. There are various ways of boosting brand awareness and customer experience via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>. 



Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.



<h4 class="wp-block-heading" id="h-4-building-the-social-media-community">4. Building The Social Media Community</h4>



You can also build the level of digital engagement by redirecting customers to your social channels once they&#8217;ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages. 



If you want to make the ultimate difference to your coffee shop fortunes then get in touch with<a href="https://h.stampede.ai/meetings/stampede/demo"> Stampede</a> today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Privacy Policy

Have you ever wondered if it would be a good idea to use coupons for your restaurant business?&nbsp;The simple answer is that sales promotions can do wonders for businesses in the hospitality industry because people love a good deal!&nbsp;So offering sales promotions in your restaurant is not a matter of choice, its a must.







Related Article&#8211; <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/</a>



Consider this; <a href="https://www.retailmenot.com/digitaldiners2017">80% of diners</a> have expressed that they are more likely to try a new restaurant if they can find a good deal and <a href="http://www.valassis.com/about-us/newsroom/item/160829/new-valassis-research-points-to-rise-in-print-and-digital-coupon-use">57% of millennials</a> actively look for restaurant coupons online before they plan to eat out.&nbsp;



So the fact is that consumers in the online age naturally expect restaurants to give them discounts, deals and coupons. And if you aren’t giving them any, then chances are that your competitors are more than happy to oblige them.&nbsp;



But restaurant sales promotions aren’t a one-time campaign. These should be implemented over a long time to help you attract and retain patrons to increase the customer lifetime value for your business.&nbsp;



Remember, promotions create happiness. Even a small discount can increase oxytocin levels in humans by 38%, making them feel unique and joyful. This is all the encouragement that some people need to order something at your restaurant.



Ultimately, there is no denying the fact that promotions can have a considerable influence on your prospective customers.&nbsp;



Businesses have to engage their guests and make them feel valued if they are to succeed in the hospitality industry. Make your customers believe that they are investing in an experience and not just spending money on food.&nbsp;



Here are six ways that restaurants can reach out to their guests using promotional tactics that are sure to work.



<h4 class="wp-block-heading">Restaurant Promotion Ideas That Work</h4>



<h4 class="wp-block-heading">Discounts</h4>



This infographic clearly shows that 42% of millennials and Gen Z prefer an upfront discount over free gifts.



Discounts can be seasonal, time-based or flat-off and all of these work very well – after all, <a href="https://blog.twitter.com/en-gb/2014/foodie-tweets-10-facts-about-twitter-restaurants-and-food">52% of diners</a> have said that they went to a restaurant because of discounts they found online.&nbsp;



<h4 class="wp-block-heading">Events</h4>



If you want to experiment with the way your restaurant makes and serves dishes but don’t want to risk losing existing customers, specials are a great way to build on the novelty.



Create <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">theme-based seasonal events</a> or chef’s specials to entice a different kind of customer &#8211; someone who would enjoy seasonal items that aren’t commonly on the menu.&nbsp;



Plan these promotions around major events in your area such as concerts or cricket matches etc. For example, you could offer 10% off to people who have a ticket to an upcoming game.



<h4 class="wp-block-heading">Loyalty Programs</h4>



Fast food restaurants have made a lot of money through loyalty programs; these can sway <a href="https://financesonline.com/restaurant-statistics/">50% of customers</a> when they are selecting a place to dine out.&nbsp;



They also give guests an incentive to keep coming back for more and enjoy the benefits offered only to those in the program – also giving them a sense of accomplishment about the whole endeavour.&nbsp;



So, for example, if you have a bar or pub, you can tell your clientele to try every beer on the list to be eligible for a 5% discount for the rest of the year.



<h4 class="wp-block-heading">Deals</h4>



‘Buy One, Get One’ restaurant deals are one of the most <a href="https://stampede.ai/blog/how-to-use-pricing-and-promotions-to-make-customers-happy/">irresistible sales promotional</a> offers for anyone who loves good food.&nbsp;



And since 18-30-year-olds are always looking for affordable dining options and bar-restaurants, you can encourage them to pour into your eatery with the right BOGO and Happy Hour promotions. Keep the drinks cheap and flowing; also offer combo meals and free snacks with beer to keep them happy.&nbsp;



<h4 class="wp-block-heading">Combos</h4>



Take a look at your menu and see what items complement each other and sell them together. It’d be a good idea to bundle a mid-priced item with a more extravagant dish or a high-priced wine. Or you could take something from the fixed-priced menu and put it together with two extras that people wouldn’t usually buy – discount the bundle by 10% and we promise it will generate interest amongst the public.



As long as these dishes work well together and offer real value for money, people will come in to try them.



<h4 class="wp-block-heading">Host Giveaways And Contests</h4>



If you want to build a lasting relationship with your customer base, you must incentivise them to follow you and keep them interested in all that you have to offer.&nbsp;



Running giveaways and contests on <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media</a> is the key to increasing your follower count and gaining better engagement on your posts.&nbsp;



Common gifts and giveaways can include a gift card to your restaurant, a group lunch, a romantic dinner for two or whatever else the occasion and event demand.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Sales promotions don’t just help increase sales but also offer an opportunity to enhance brand awareness in your restaurant. As such, they compel 27% of consumers to opt for retailers they wouldn’t usually buy from<a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/?referrer=stampede.ai">.</a>



We’d love to know if you plan to use these or other promotional tactics at your restaurant. <a href="https://stampede.ai/">Get in touch</a> with us to learn more about deploying the right marketing ideas for your restaurant business.&nbsp;



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Book your demo!</a>

6 Restaurant Sales Promotions –  Which One’s Right For You?

Staycation Prep Starts Now! Get your hospitality business ready for re-opening.



<hr class="wp-block-separator"/>



We’re wheeling out the Google Trends graph today, which is, once again, indicating a growing interest in “staycations” for the U.K.



Taking search term popularity, and a bit of gut feeling from the press and social media, it’s likely to be an even bigger phenomenon than it was last year.&nbsp;



According to the Google Trend graph (below) searches for &#8220;staycation&#8221; are at the same level now as they were last June when we were just a couple of weeks from lockdown lifting.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/03/projects_2586_1615397670731-419820.jpeg"><img decoding="async" src="https://image.stampede.ai/fill/1024/505/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wMy9wcm9qZWN0c18yNTg2XzE2MTUzOTc2NzA3MzEtNDE5ODIwLTEwMjR4NTA1LmpwZWc=" alt="" class="wp-image-19730"/></a></figure>



<hr class="wp-block-separator"/>



To help you get the most out of this trend, we’ve pulled together some resources.&nbsp;



<h4 class="wp-block-heading" id="h-staycation-tips">Staycation Tips</h4>



First, we’ve got <a href="https://stampede.ai/blog/staycations-6-ways-to-get-your-business-noticed/" target="_blank" rel="noreferrer noopener">our quick-fire 6 staycation tips over on our blog</a>. We posted this in July last year, but there’s now a chance to put these tips into action even earlier and get ahead of that curve.



<h4 class="wp-block-heading" id="h-for-hotels">For Hotels</h4>



For hoteliers especially, but also for anyone with venues in tourism hotspots, there’s <a href="https://fivestarcontent.co/blog/update-your-hotel-website-for-new-audience" target="_blank" rel="noreferrer noopener">a fantastic article on FiveStarContent</a> about adjusting the messaging on your website with staycation audiences in mind.



<h4 class="wp-block-heading" id="h-local-audience-marketing">Local Audience Marketing</h4>



It’s got 3 easy-to-follow steps about adjusting website messaging to attract a more local audience and asks questions that will get the creative juices flowing. There are also other links to staycation marketing ideas on that article too.



<h4 class="wp-block-heading" id="h-tripadvisor-travelsafe">TripAdvisor &#8211; TravelSafe</h4>



Lastly, we’d like to point you towards our <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">guide to updating your Tripadvisor with TravelSafe measures</a>. This ties back to earlier points about updating your messaging on websites, directories and other sites so that Google searches for “staycation” get you in front of customers.



Once potential customers find you, it’s equally important to provide them with the confidence they need to make bookings. Tripadvisor&#8217;s TravelSafe tool is a fast and easy way to convey this information, and <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">our guide</a> will run you through the steps to set it up on your listing(s).



Got some staycation marketing ideas to bring to life? Get in touch with us at <a href="mailto:contact@stampede.ai?subject=Reopening%20Questions&amp;body=" target="_blank" rel="noreferrer noopener">contact@stampede.ai</a> or <a href="tel:+441315107008" target="_blank" rel="noreferrer noopener">0131 510 7008.</a>

Frequently asked questions