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Planning a coffee shop opening for 2019? Got amazing coffee and an inviting interior? Do shops, offices and potential customers surround your shop? That&#8217;s a great start. But to keep your business busy, you can&#8217;t rely on passers-by wandering in off the street. Spend time establishing your brand online and get customers to come to you.



<h4 class="wp-block-heading" id="h-why-your-coffee-shop-brand-needs-an-online-presence">Why your coffee shop brand needs an online presence</h4>



You may have been on a fact-finding trip to South America before opening your business. You might sell the best speciality coffee for miles, but have you translated this into your brand? How will you show this knowledge and passion to your customers and use it to win you sales? Establishing your brand&#8217;s ethos and personality online will help set you apart. Be easy to find and tell your customers what&#8217;s at the heart of your business and you&#8217;ll be on the right path.&nbsp;



When customers are looking for somewhere to eat and drink they grab their smartphone. They search for cafes, look at local food bloggers on Instagram, and snoop on review platforms. These are opportunities for you to get noticed. Use them to showcase the customer experience you offer and explain what you&#8217;re about. Here&#8217;s how you align your online presence to your customer to drive footfall&#8230;



<h4 class="wp-block-heading" id="h-1-set-up-your-google-my-business-page">1) Set up your Google My Business page</h4>



If someone&#8217;s looking for somewhere to eat or drink and they search Google for a coffee shop nearby, can they find you online? Your <a href="https://www.google.com/intl/en_uk/business/">Google My Business page</a> is a free marketing tool. It can help customers find you and learn more about you.



Set up your page to display your location, opening hours and contact details. Write a summary about your establishment that speaks to your target customer. Use words that tell them if you&#8217;re a comfy spot for casual coffee drinkers. If your shop is aimed squarely at coffee aficionados, make sure they know. Your target customer should identify with your coffee shop brand when they look at this page. 



Upload photos of your food, drink and your shop interior. Give potential customers a sense of what it&#8217;s like to visit you. Want to let people know about your launch party? You can <a href="https://support.google.com/business/answer/7342169?hl=en-GB">add a post</a> to let customers know about special events. Don&#8217;t forget to link to your website so customers can learn even more about you. 



<h4 class="wp-block-heading" id="h-2-invest-in-a-coffee-shop-website">2) Invest in a coffee shop website</h4>



Do you really need a website for your coffee shop? Not always, but coffee shop owners often overlook the benefits a website provides. A branded easy-to-navigate website can enhance a customer&#8217;s online experience with you. Plus, it gives you real estate you control to set out your store. 




What should be on your website? Start with an easy to find food and drinks menu, use great photography that sets the ambience for your shop. A website blog is a great place to share photos and facts from that fact-finding trip to South America. It&#8217;ll show &#8217;em you know your stuff. A website is a platform where you can share the stories, news and events that shape your brand for customers. Don&#8217;t forget to link your site to your social media accounts. This helps Google to identify your profiles and draw them into your Google My Business page. It also encourages customers to connect with you.



<h4 class="wp-block-heading" id="h-3-begin-your-social-media-story-at-the-start">3) Begin your social media story at the start</h4>



If you want customers to wake up and smell just how good your coffee is, social media can help you to waft the scent. According to <a href="https://www.nationwidecoffee.co.uk/news/coffee-news-update-2020-and-your-best-approach-for-growth">research</a>, 45% of coffee industry leaders think social media is their most effective form of marketing. Coffee quality was identified as the biggest factor behind café success, but you need to lure those coffee drinkers in to taste what you&#8217;re offering. And the experts say you should get this strategy started before your launch. 



Simon Fogal, Creative Director at Food and Drink PR firm <a href="https://chapter81.co.uk/">Chapter 81</a>, spoke to Stampede to share his tips for launching coffee brands on social media. Yes, #latteart and #pastryporn play a part. But it&#8217;s those behind-the-scenes images that shape a brand and pique social media user&#8217;s interests.&nbsp;



&#8220;Our first port of call is great photography, images that can set a scene and really get the ambience of the venue through the lens. So we do simple set-up shots, product shots. But there are also basics like opening times,&#8221; advises Simon. 




Simon spoke to us about Chapter 81&#8217;s successful launch of Leed&#8217;s coffee shop, <a href="https://archiveleeds.co.uk/">Archive</a>. Behind the scenes teasers were used to generate interest in the brand well before the baristas got busy with any beans. 



&#8220;We helped launch their Instagram and did the shop build in sets of three. We had to do several shoots as the impact dates were very tight and it was still being built. Details of the shop and machines were used to create hype and intrigue and we did the sets of three to build up a quality Instagram feed.&#8221; 




When customers hear about new business launches, they&#8217;ll often head straight to social media to find out more details. Building anticipation by sharing your story so far can help strike the right impression with your audience. 




<h4 class="wp-block-heading" id="h-provide-reliable-and-free-wi-fi">Provide reliable and free Wi-Fi</h4>



The rise of remote workers has driven demand for free Wi-Fi in coffee shops. Yet there are extra benefits beyond promoting you as a freelance friendly spot. With a <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">captive portal</a> your customers login via a personalised branded screen. You can collect data to help turn first visitors into valuable repeat customers. Insights help you to craft targeted marketing. You get a fuller picture of your customer.&nbsp;



Offering free Wi-Fi also makes it easier for your customers to act as <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">ambassadors for your brand</a>. They can tag your coffee shop&#8217;s Instagram profile in photos of their fantastic flat white or fluffy pancake stack. And a good Wi-Fi connection makes it simple for guests to submit a review before they leave your venue.



<h4 class="wp-block-heading" id="h-be-proactive-with-your-review-strategy">Be proactive with your review strategy</h4>



When you&#8217;re the new coffee shop on the block, online reviews are super important for boosting business. Your Google review score sits within your Google My Business page. Potential customers can read reviews with just a few clicks. This helps them to decide whether to visit you. Reviews on platforms such as TripAdvisor and Google and responding to reviews can increase your visibility. They help to build your brand&#8217;s reputation.&nbsp;



You don&#8217;t need to be pushy in asking customers for reviews but you can say you&#8217;d appreciate one if they give a compliment. You’ll need to be mindful of how you respond to reviews. Aim to address them in a timely fashion. Thank guests for feedback and show empathy when issues arise. A genuine attitude and personal touch can go a long way in building your coffee shop&#8217;s brand online.&nbsp;



If you&#8217;re considering introducing Wi-Fi for your coffee shop customers, find further reading here:



<ul class="wp-block-list">
<li><a href="https://stampede.ai/wp-content/uploads/2018/07/Stampede-Factsheets-Coffee_Shops.pdf">Coffee Shop Factsheet</a></li>



<li><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">Benefits of Free Wi-Fi for coffee shops</a>&nbsp;</li>



<li><a href="https://stampede.ai/blog/brew-lab-drips-success-with-coffee-shop-wifi-blackbx-success-story/">Brew Lab coffee shop story</a></li>
</ul>



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Schedule a chat</a> with one of our team for more advice

post

Establishing Your Coffee Shop Brand Online

Stampede&#8217;s Meta Audience Connect is a new addition to our Marketing &amp; CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.



<h3 class="wp-block-heading" id="h-how-does-meta-audience-connect-work">How does Meta Audience Connect work?</h3>



Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments.&nbsp;



For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.



But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.



<h3 class="wp-block-heading" id="h-what-are-the-benefits-of-using-meta-audience-connect">What are the benefits of using Meta Audience Connect?</h3>



Meta Audience Connect offers a host of benefits for hospitality marketers, including:



On-point Targeting: By leveraging Stampede&#8217;s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.



Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue.&nbsp;



It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.



Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.



Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don&#8217;t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.



<h3 class="wp-block-heading" id="h-how-to-get-started-with-meta-audience-connect">How to Get Started with Meta Audience Connect</h3>



To start using Meta Audience Connect, you will need to have a Stampede Marketing &amp; CRM subscription and a Meta Business Manager account with admin access.



Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.



Stampede&#8217;s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

2023 Key Social Media Metrics To Track for Your Restaurant

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

This week&#8217;s email from KAM-Media put a strong focus on the continued growth of &#8220;hospitality-at-home&#8221; such as meal kits, ingredient boxes and cocktail kits.&nbsp;



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It&#8217;s all go with this trend at the moment, so let&#8217;s crack on with:



<h3 class="wp-block-heading" id="h-5-fast-tips-for-hospitality-at-home-marketing">5 Fast Tips for Hospitality-At-Home Marketing</h3>



<ol class="wp-block-list"><li>Add as much detail as possible to your website about the kit(s) </li><li>Make the instructions / tasting notes readily available in multiple locations (website, confirmation email, printed copy in box etc.) </li><li>Create and upload a how-to video as well </li><li>Use a unique hashtag when promoting it on social media &#8211; encourage customers to share pictures using the hashtag </li><li>Utilise all the tools your eCommerce platform has to offer i.e. cross-sell, upsell, abandon cart email automation etc.</li></ol>



And to give you a quick insight on the state of the &#8220;Hospitality-At-Home&#8221; market:



<h3 class="wp-block-heading" id="h-5-findings-from-kam-media-s-consumer-poll">5 Findings from <a href="https://tx.contacta.io/email/601be16d808fe3f1685e675c/recipients/601d2d6714f18881ecba3414/viewonline" target="_blank" rel="noreferrer noopener">KAM-Media&#8217;s Consumer Poll</a></h3>



Awareness of what&#8217;s available out there is strong, of those surveyed:



<ul class="wp-block-list"><li>63% know about cook at home meal kits</li><li>40% have either bought or would consider buying a cook at home meal kit</li><li>44% have bought or would consider a finish at home meal kit</li><li>38% for cocktails at home</li><li>35% for min kegs from a pub</li></ul>



Take a look at the infographic below and head over to their latest email <a href="https://tx.contacta.io/email/601be16d808fe3f1685e675c/recipients/601d2d6714f18881ecba3414/viewonline" target="_blank" rel="noreferrer noopener">HERE</a> for additional insight.



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-1024x575.png" alt="" class="wp-image-19608" width="979" height="549" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-1024x575.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-300x169.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-768x431.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-1536x863.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-1200x674.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-150x84.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-592x333.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-107x60.png 107w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30-160x90.png 160w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Screenshot-2021-02-11-at-17.18.30.png 1700w" sizes="auto, (max-width: 979px) 100vw, 979px" /></a></figure>

Quick Tips To Drive More Sales – At-Home Kits

With restrictions easing and working from home guidance changing across the country, a large number of people will start to return to offices soon. This means a big source of trade is starting up again with people commuting to work and back. And not forgetting all those potential customers working in offices close to your business.&nbsp;Increase your daily foot traffic with our marketing tips and tricks. 



<hr class="wp-block-separator"/>



To make the most out of this regained foot traffic, you should rethink your offers and marketing promotions and start reaching out to this “new/old” audience.&nbsp;



People&#8217;s behaviour has changed in the last 18 months. Chances are that they might have gotten used to their new routines of preparing food at home. So, it’s up to you to remind them to re-establish their old routines.



We’ve come up with 4 promotional ideas to help you increase your daily foot traffic:



<h5 class="wp-block-heading" id="h-4-promotional-tips-to-boost-sales-from-commuters">4 Promotional Tips to Boost Sales from Commuters</h5>



<h5 class="wp-block-heading" id="h-1-get-the-messaging-right">1. Get the messaging right</h5>



Most of us have a certain morning ritual. And for many people, this used to be a quick on-the-way-to-work meal and/or coffee to go.



With working from home, those breakfast sales, which usually come with a big profit margin, have suffered a lot. A similar situation happened during lunchtimes.&nbsp;



To get people back into their old habits, you have to really tap into the benefits. How much more convenient and tasty for customers to stop by your venue instead of having to prepare it all at home. Here&#8217;s some inspiration:&nbsp;



<ul class="wp-block-list"><li>“Save valuable time in the morning”</li><li>“We’ve got breakfast sorted for you, so that you can sleep in a little longer”</li><li>“Start off your working day with a proper cup of coffee”</li><li>“We’ve got you covered for lunch, no more weekly lunch planning needed”</li><li>“Same daily question, what’s for lunch today? But don’t worry, we’ve got you covered. Simply pop by …”</li></ul>



<h5 class="wp-block-heading" id="h-2-introduce-grab-and-go-menus">2. Introduce grab-and-go menus</h5>



<a href="https://www.restaurantware.com/blog/post/how-to-build-a-grab-and-go-menu/" target="_blank" rel="noreferrer noopener">Grab-and-go breakfasts and lunches or snack bites</a> are great to satisfy the needs of busy workers to get an instant feed. Plus, they help you to take off some stress in your service and kitchen operations during peak times, as you can easily prepare them in advance.&nbsp;



To <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">boost sales further</a>, combine them with an enticing offer or introduce a “grab and go” only daily special. Think about incorporating food &amp; dietary trends in your boxes to make them more attractive.



<h5 class="wp-block-heading" id="h-3-create-after-work-buzz">3. Create after-work buzz</h5>



Happy hours are a classic promotion to bring in after-work crowds. We all love to meet up and unwind with co-workers and friends after a long day at work.&nbsp;



Discounts on drinks (2-4-1) and appetisers, special prices for selected food and drink combos, small plates or shareable snacks are just a few ideas for your happy hour.



Those deals are known to work well to give your bottom-line a profit boost. To make your happy hour a success, create a special menu based on your most popular, high-margin items.&nbsp;



<h5 class="wp-block-heading" id="h-4-promote-office-delivery">4. Promote office delivery</h5>



You’ve probably used the past year to ramp up and optimise your delivery business. Now you only need to promote it to offices around you.



Think about offering package meal deals and discounts for group orders. You might as well start off with a “free delivery” promotion to offices close by.&nbsp;



Also, make sure your <a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business is up to date</a> so that your venue will show up in “near me “ searches.



<h5 class="wp-block-heading" id="h-bonus-tip-run-a-business-of-the-day-promotion">Bonus Tip &#8211; Run a “Business of the Day” promotion</h5>



This can help you to <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">turn your neighbours into regulars</a>&nbsp;and spread the word about your business.&nbsp;



Simply pick a nearby business and provide them with free/discounted food/drinks or let them test a sample lunch menu. Alternatively, you can run this as a social media competition for local businesses to take part in (&#8220;tag your co-workers and lunch buddies!&#8221;) to win a special deal.



Turn all this extra daily foot traffic into loyal customers who visit time and again with our <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card</a> solution. <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team </a>to find out more.&nbsp;

4 Promotional Tips to Increase Your Daily Foot Traffic

Digital marketing analytics have changed with the iOS15 Apple privacy protection update from last year. Emails are now counted as open once they’re received rather than actually opened and read in some cases, which falsely increases email open rate.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Some outlets are suggesting that&nbsp;email open rates are less useful as a measure&nbsp;of marketing success now. We’ve always taken the stance that conversions are where you should focus your attention, but that doesn’t mean open rates are useless.



There are other ways your email open rates can still be a valuable metric for your marketing. You just need to take on a new approach to your email open rate analysis.



<h5 class="wp-block-heading">How to use open rates to measure your efforts</h5>



Rather than measuring your open rate as a stand-alone metric, you have to&nbsp;analyse the broader picture. Treat it in relation to other elements of your campaigns.



There are many factors that influence the success of your emails:



<ul class="wp-block-list"><li><a href="https://stampede.ai/blog/5-minute-guide-creating-great-subject-lines/" target="_blank" rel="noreferrer noopener">Subject line</a> &#8211; what is the value for the reader?</li><li><a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/" target="_blank" rel="noreferrer noopener">Email content and design</a> &#8211; is it appealing and enticing enough?</li><li><a href="https://stampede.ai/blog/3-big-hospitality-email-marketing-questions-answered/" target="_blank" rel="noreferrer noopener">Sending time and day</a> &#8211; when are customers online and engaging?</li><li><a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">Targeted or to all customers</a> &#8211; is it relevant to the individual customer?</li><li>Click rate &#8211; have you included (enough) links and buttons?</li></ul>



Keep those questions in mind when crafting your emails and these will also be the main part of your email analysis which you will compare against your open rate.



<h5 class="wp-block-heading">Set up your own email open rate analysis</h5>



A&nbsp;simple Excel sheet&nbsp;is all you need to get started with your open rate analysis, and it’s quick to set up.&nbsp;



Have a look at this fictional sample sheet to see what you should include and keep track of.



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<figure class="wp-block-image size-large"><a href="http://assets.stampede.ai/downloads/email-marketing-analysis-template-stmpd22.xlsx"><img decoding="async" src="https://image.stampede.ai/fill/1024/187/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9TY3JlZW5zaG90LTIwMjItMDYtMDMtYXQtMTMuMjIuMzMtMTAyNHgxODcucG5n" alt="" class="wp-image-21789"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Download this Excel template <a href="http://assets.stampede.ai/downloads/email-marketing-analysis-template-stmpd22.xlsx" target="_blank" rel="noreferrer noopener">HERE</a> to see it in full and start using it for yourself to spot trends and find out what’s giving you the best results.



<h5 class="wp-block-heading" id="h-example-email-open-rate-analysis">Example email open rate analysis</h5>



Here are some&nbsp;key takeaways&nbsp;from analysing the email campaigns in relation to their open rates:



Sending times



<ul class="wp-block-list"><li>Regular Monday emails perform better later in the morning</li><li>In general, afternoon sending times result in higher open rates</li></ul>



Days



<ul class="wp-block-list"><li>Emails sent towards the end of the week get higher open rates as customers might be in the right mindset of planning their free time</li><li>For mid-week reminders use them in combination with PM sending times</li></ul>



Click rate



<ul class="wp-block-list"><li>You want customers to take action and book a table/room. If your emails include relevant (limited) offers with a clear call-to-action your click rate will increase</li><li>Personalised content, such as the loyal or new menu offer will also increase click rates</li></ul>



Subject lines



<ul class="wp-block-list"><li>For reminder emails &#8211; create a sense of urgency by including ‘last chance’, ‘secure now’ for a higher open rate</li><li>Vague subject lines result in lower open rates (special events to mark, 2 events coming up)</li><li>Including your company name will make it instantly recognisable and more relevant</li></ul>



Make it personal and targeted



<ul class="wp-block-list"><li>The highest open rate comes from emails that include the customer’s name in the subject line</li><li>The new menu launch offer targeted at loyal customers only makes them feel extra valued</li></ul>



Save time and automate your email campaigns. <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team to get started.

How To Get Insight From Questionable Email Open Rates [Part 1]

Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

<h1 class="wp-block-heading" id="h-free-may-amp-june-2025-social-media-calendar">Free May &amp; June 2025 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-fire-up-your-social-feeds-for-the-new-year-grab-60-days-worth-of-content-inspiration">Fire up your social feeds for the new year: grab 60 days&#8217; worth of content inspiration! </h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for May and June 2025 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including Star Wars Day, Royal Ascot, Father&#8217;s Day and BBQ week among others.

So, you’ve followed your dream and opened a restaurant. Serving up some of the tastiest meals in your local area. You’ve worked hard on the design, creating a stunning dining area where your customers can relax and enjoy the freshly prepared dishes. However, there are a few issues playing on your mind. How are you going to lure the customers and keep the orders coming in the face of competition from other local restaurants? We’ll answer these questions and suggest some tried and tested marketing methods for your restaurant in this helpful blog.







But how and where to get started with your restaurant marketing? There are a couple of easy and straight forward methods available. 



<h4 class="wp-block-heading">Customer Research</h4>



There are a number of steps that you can take to build the profile of your restaurant to make sure the customers keep coming back for more. 



It’s best to start off with a bit of research. Finding out about the people who are most likely to spend their hard-earned money in your restaurant. You should also find out as much as possible about the competition. Focussing on how they are managing to entice the crowds. Should you be following their example or market your restaurant as an exclusive dining venue?



The research should then continue with some focus on the people who are already visiting your restaurant. Most importantly, you should take time to talk. Try to find out why these customers are visiting and how satisfied they are with the service. 



In addition, ask questions about everything from the reasons for visiting to thoughts about the restaurant decor. <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">Such data</a> could be put to use in the creation of targeted marketing campaigns. But also general improvement of your restaurant. You can also find out the busiest times within your restaurant and make staffing decisions accordingly. &nbsp;



<h4 class="wp-block-heading">Social Media Marketing</h4>



Your customers might like to spend their time reading the latest tweets, chatting on Facebook, or looking at the pretty pictures on <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>. It’s important that you get to grips with marketing on the preferred social media channels. 



Further, you should keep your communications on brand and consistent no matter where your customers are engaging. Competitions could be set up and live updates posted about special events and discounts. You might even post pictures of the mouth-watering meals prepared by your kitchen staff. <a href="https://www.instagram.com/avagenes/">Ava Gene’s Instagram</a> account provides a bit of inspiration on this front.&nbsp;



<h4 class="wp-block-heading">Email Marketing</h4>



Another popular restaurant marketing method can be seen in direct <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">email marketing campaigns</a>. This method makes use of all the valuable customer data collected. To get the data, customers may be prompted to give their email addresses, Facebook profile, or Twitter handles in exchange for access to the free WiFi. From there, you can then create targeted communications which can be sent out at opportune moments for customer engagement. 



Even better, emails can be automated for the successful retention and reward of your loyal restaurant customers. Such emails may be sent out a few days after customers have visited your restaurant. This will ensure that the positive experience remains top of their minds. You could also distribute emails to customers who haven’t visited for some time (e.g. over 30 days) to boost the levels of retention.



<h4 class="wp-block-heading">Geo-Targeted Advertising</h4>



You should have plenty of information to use in the digital marketing of your restaurant. Therefore, advertisements could be built around visitor characteristics such as age, gender, and location. 



Also, you should take the time to make sure that your restaurant can be found by local customers. Create content including targeted keywords and focussed on the interests of people in your community. In addition, register for local listings and take every effort to build a stand-out online profile. Within this, advertisements could be set up focussing on people under the age of 30, who are looking for ‘Tapas in Brighton’ or ‘Chinese Restaurants in Lincoln’.



<h4 class="wp-block-heading">Loyalty Programs</h4>



We told you about some of the best ways of earning repeat business in our <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">recent blog on customer loyalty</a>. As mentioned, you can use the offer of free WiFi to collect some really valuable information about the good folks who visit your venue. Use this information for more targeted campaigns. You might take the opportunity to arrange special holiday discounts. Or schedule messages after the achievement of set milestones. 



There is also the option of setting up a points-based system, which the customers can track via their digital devices. As an example, you could offer a free meal for every ten points earned by a customer. However, ensure a quick and easy point redemption process. 



<h4 class="wp-block-heading">Social Paying</h4>



Organise social payment events to ensure that positive word is spread about your restaurant. These events will involve customers paying for outstanding service and top-notch food in the form of social media updates and reviews. 



For example, offer free drink in exchange for the addition of a set number of Twitter followers for your restaurant and discount coupons in return for Facebook likes. You can then share details of positive customer experiences on your website and across social media. This will effectively set you apart from the rest.&nbsp;



<h4 class="wp-block-heading">Blog Writing / Outreach</h4>



There are plenty of popular bloggers and social media influencers who could help out in the marketing of your restaurant. Some of these online experts have reader and viewer numbers running into the tens of thousands. You can encourage them to spread the word by arranging free or discount meals and delivering on your promise of the first-rate service. 



The positive reviews are sure to be read by large numbers of people particularly likely to visit your restaurant. Have a read of the <a href="https://www.forketers.com/how-to-invite-food-bloggers-to-your-restaurant/">Forketeers blog</a> for some handy tips on how to reach out and build positive relationships with the foodie bloggers.



<h4 class="wp-block-heading">WiFi Marketing</h4>



To get the most out of these restaurant marketing methods, you can use the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede WiFi system</a>. Most customers will be more than happy to exchange their email or mobile phone numbers for free internet access. You can use your customer information to create personalised messages encouraging restaurant reviews and social media posts. You could even have regular news pieces sent out with details of menu updates and exciting events. Have a read of some of <a href="https://stampede.ai/blog/">other blogs</a> for further information about the prospects of WiFi marketing.



If you make use of the proven restaurant marketing methods highlighted in this blog, you can expect the levels of customer engagement and loyalty to increase. You’ll find that the positive word spreads and that you enjoy increased popularity. Maximise the prospects of further marketing success through the adoption of other tricks and tactics covered by Stampede.



Why not give it a go with a free trial of our software?



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Must-Have Marketing Methods For Your Restaurant

We’re pleased to share with you the latest feature addition to our marketing platform: unique voucher codes.



In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed.



So far, Stampede has already closed a big gap with businesses being able to track returning in-venue visitors based on WiFi interaction. However, until now it wasn’t possible to record singular campaign conversion, i.e. matching customers who came back to the venue (to redeem their voucher) with the corresponding marketing campaign.



Unique voucher codes will allow you to do this. They help you better understand how many conversions your campaigns get by linking your vouchers to the emails you’ve sent. It’s a powerful and effective way to increase customer spending and reporting accuracy.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



Get started by creating a new voucher in the Stampede Growth section. Choose a name, redemption amount as well as expiry date and include a short description.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-20-at-12.18.13.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/882/1236/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMjAtYXQtMTIuMTguMTMucG5n" alt="" class="wp-image-21710" width="441" height="618"/></a></figure>



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Now head over to <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a> and enable voucher codes for your campaigns. You can then build promotional emails which will include a unique code for each customer in the audience. These one-time-only codes will also prevent customers from using them multiple times.



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png" alt="" class="wp-image-21712" width="370" height="338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png 739w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-300x274.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-150x137.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-592x541.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-66x60.png 66w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-99x90.png 99w" sizes="auto, (max-width: 370px) 100vw, 370px" /></a></figure>



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Each voucher code will be automatically attached to the email or SMS and allows for super accurate conversion tracking. Once customers redeem the voucher at your venue, you will be able to track each conversion back to your individual campaigns via the code.



To access the results of voucher code campaigns, head back to the Growth section in Stampede. Here you will see exactly how many conversions your campaigns are bringing in. 



<h4 class="wp-block-heading">Proven Campaign Ideas</h4>



To get started here are some campaign ideas to increase revenue and nurture customer loyalty.



<h6 class="wp-block-heading">Welcome Campaign</h6>



When a customer signs ups for your newsletter on your website, you can automatically send them a welcome discount voucher code. Once they redeem, you can track their full journey from their first online interaction to an offline in-venue visit.&nbsp;



<h6 class="wp-block-heading">Birthday Campaign</h6>



Personalised marketing is a great way to deepen your customer relationship and keep customers coming back. One example of these simple but effective campaigns is birthday emails with personalised vouchers attached.



<h6 class="wp-block-heading">Win-Back Campaign</h6>



Retain customers who haven’t been at your venue for a while and offer them a discount upon their next visit. If they redeem you can further engage them with additional offers, etc.



Also, make sure to set up an automated reminder email if the voucher hasn’t been redeemed after a certain time.&nbsp;



<h6 class="wp-block-heading">VIP Club Campaign</h6>



In this case, your vouchers give your loyal customers access to exclusive rewards and benefits, i.e. free or discounted merchandise. You can use this campaign in combination with special events, such as launch parties or celebrations.



Unique voucher codes are now live in Stampede, you can log in and use them right away. If you have any questions, <a href="https://h.stampede.ai/meetings/stampede/demo">reach out to our team</a> who are happy to help.

New Stampede Marketing Feature – Unique Voucher Codes

As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for sustainable and long-term success.&nbsp;



Putting a profound customer relationship management (CRM) strategy in place should be part of your overall game plan.&nbsp;



In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy">What is a CRM strategy?</h2>



Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to foster long-term loyalty and growth.&nbsp;



It usually consists of a mixture of company-wide processes and planned actions, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;



With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations and also gain a better understanding of their customers&#8217; needs.&nbsp;



To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <a href="https://stampede.ai/amaze">CRM system</a> is most important here as it stores all the relevant customer information.



This will help you to turn your strategy into tangible action that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.



However, there is no one-size-fits-all solution here, as businesses of different sizes and industries will ultimately require different approaches. 



So, before you get started, it’s important to understand what components go into a CRM strategy.



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components">3 key hospitality CRM strategy components</h2>



A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;



The following three steps will guide operators in coming up with their own CRM strategy.



<h4 class="wp-block-heading">Step 1 &#8211; Define your goals</h4>



The first step is to lay out clear goals that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;



For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.



Tip: Make use of the <a href="https://asana.com/resources/smart-goals">SMART goal-setting formula</a> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.



<h4 class="wp-block-heading">Step 2 &#8211; Describe your customer journey</h4>



The next step is to map out your full customer journey.



This involves taking into account every single touchpoint, both online and offline, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;



By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;



<h4 class="wp-block-heading">Step 3 &#8211; Build a target customer profile</h4>



It&#8217;s also important to define who your customers are in order to better target your audiences.



For this step, you need to segment all your customers into distinct categories.&nbsp;



Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.



For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;



For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;



Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.



<h2 class="wp-block-heading" id="h-crm-dashboard-management">CRM dashboard management</h2>



One key feature of your <a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry">CRM solution is the dashboard</a>. With its ability to provide insights and data about your operations, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. 



But to truly harness the power of this tool, <a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard">customisation is necessary</a>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.



Some KPIs that are relevant to hospitality businesses include:



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



Many CRMs come with pre-made dashboards that you can adapt or even the option to create ones from scratch using different graphs and reports.



However, it’s important not to overload your dashboard. Keep it simple and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system">Drive sales with your CRM system</h2>



With the insights and data that a CRM system provides, hospitality marketers can <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a> and grow their customer base more effectively.&nbsp;



<h4 class="wp-block-heading">1. Marketing personalisation</h4>



One of the most effective marketing strategies is <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a> that speak to the specific needs and interests of the individual customer.&nbsp;



This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.



Some example categories for hospitality operators could be:



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;



<h4 class="wp-block-heading">2. Marketing automation</h4>



Additionally, setting up marketing automation for email and SMS campaigns can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.



Automated welcome emails are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.



Additionally, you could set up automated booking reminders and confirmations via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators">4 Quick CRM tips for hospitality operators</h2>



Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



We’ve got some more tips and tricks for you <a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm">in this blog post</a>.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.



Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.



Once all that is in place, operators should use their <a href="https://stampede.ai/">CRM system</a> to monitor, manage, and optimise each customer touchpoint. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.

How To Create A Hospitality CRM Strategy That Drives Results

There’s always a lot to juggle and prepare with the run-up to Christmas. Luckily, there are many parts in marketing that you can prepare now to have them all ready at hand when needed. We’ve put together a&nbsp;25-point Christmas marketing checklist to help you stay organised&nbsp;for December across all important topics and channels.



<hr class="wp-block-separator has-css-opacity"/>



Our Christmas marketing checklist features 4 main areas of your marketing:



<h4 class="wp-block-heading" id="h-email-amp-sms-campaigns">Email &amp; SMS Campaigns</h4>



<ul class="wp-block-list">
<li>Create new customer segments &#8211; ‘Xmas bookers’ and ‘New Years bookers’</li>



<li>Pre-write your booking reminders for those segments &amp; schedule/automate them</li>



<li>Prepare some seasonal templates for your promotions and regular newsletter &#8211; find some inspiration on&nbsp;<a href="https://www.canva.com/templates/?query=christmas" target="_blank" rel="noreferrer noopener">Canva</a></li>



<li>Plan a sales booster email to fill up any last-minute cancellations</li>



<li>Get your seasonal greetings to all customers ready</li>



<li>Send out a special thank you email (&amp; gift) to your most loyal customers</li>
</ul>



Tip &#8211; save some time crafting your emails with our ready-made seasonal templates, which you can find in our <a href="https://vgfs-zgpm.maillist-manage.com/click.zc?m=1&amp;mrd=15e37db38c2858df&amp;od=3z6b50dbd1413155f00ff32a34b49061a17423907ef4fca74b2eb9281eb7aae726&amp;linkDgs=15e37db38c27cc65&amp;repDgs=15e37db38c285b4b">Marketing Suite</a>.



<h4 class="wp-block-heading">Social Media Resources</h4>



<ul class="wp-block-list">
<li>Build your own content calendar for December &#8211; there are lots of fun and engaging&nbsp;<a href="https://nationaltoday.com/december-holidays/" target="_blank" rel="noreferrer noopener">social media days</a>&nbsp;coming up</li>



<li>Show some behind-the-scenes prepping for the festive season</li>



<li>Gather competition ideas in the run-up for Xmas &#8211; e.g. 12 days of Xmas promotions</li>



<li>Prepare a list of <a href="https://top-hashtags.com/hashtag/christmas/">festive hashtags</a> to copy/paste where needed</li>



<li>Create your branded Xmas and New Year greetings posts</li>



<li>Schedule your posts well in advance</li>



<li>Make a note in your diary to take some pics of your venue during the Xmas period</li>



<li>Don’t forget to re-share customer posts in your stories</li>



<li>Update your accounts with some festive banners/profile pictures and frames</li>
</ul>



Tip &#8211; let your staff take over your accounts and let them share their traditions, habits, etc.



<h4 class="wp-block-heading">Gift Cards Sales</h4>



<ul class="wp-block-list">
<li>Run your gift card promotions across all your marketing channels</li>



<li>Plan in regular reminders about your gift card offers &amp; redemptions</li>



<li>Go for a special promotion (e.g. bonus voucher, discounted cards) in the week before Christmas to attract last-minute shoppers</li>



<li>Think about a gift card Black Friday deal (24th Nov)</li>
</ul>



Tip &#8211; to boost your sales think about turning your gift cards into a special experience by adding add-ons. This could be a tasting menu, free amenities or drink packages.



<h4 class="wp-block-heading">Staffing</h4>



<ul class="wp-block-list">
<li>Send out a staff email with key updates/information &#8211; winter booking policies, cancellation policies, upcoming events, special menu, etc.</li>



<li>Start planning your rota for the holiday week</li>



<li>Plan in temporary staff</li>



<li>Have a contingency plan ready if you&#8217;re understaffed</li>



<li>Make sure your tipping policy is clear</li>
</ul>



Tip &#8211; train your staff to <a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/">handle complaints</a> in an appropriate manner.



And don&#8217;t forget to check out our recent blog post,&nbsp;featuring ideas on<a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/" target="_blank" rel="noreferrer noopener"> how you can deck your digital assets</a>&nbsp;in time for the holiday season.



Need a hand with promoting your festive season offerings via email and SMS?&nbsp;<a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team.

25-Point Christmas Marketing Checklist For Hospitality Operators [Updated 2023]

New Venue? Keep Your Footfall For Longer With Customer Data

Easy And Profitable Marketing With Automations

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

These Automations Can Help When Short-Staffed

4 Reliable Ways to Reduce No Shows by 30%

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

Amazon’s Fringe Festival pop-up is no laughing matter

We’ve been quite busy behind the scenes in recent weeks, working on various bits and pieces to make our platform even more powerful.&nbsp;



And we can’t wait to share the details with you in our Stampede 2023 product update.



So, get excited about new features (we certainly are) and have a little sneak peek of what we have in the pipe coming out soon.



<h2 class="wp-block-heading" id="h-1-wifi-survey">1. WiFi Survey</h2>



The more you get to know your customers and their preferences the better you can tailor your marketing to drive loyalty.



This is why we came up with a pretty cool and unique feature that is linked to the WiFi login: our new <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/venue/survey">WiFi survey</a>.



Imagine tinder-style swipe cards that are shown to your customers straight after they’ve logged in.&nbsp;



You can use them to ask simple yes/no questions. Anything that helps you to build more granular customer segments.



You can also turn those on and off as you like, which makes it a great tool for seasonal questions such as “Have you booked your staff Xmas party yet?”, etc.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="847" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png" alt="Stampede WiFi survey" class="wp-image-22924" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-300x248.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-768x635.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1200x992.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-150x124.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209.png 1241w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">2. Reporting Updates</h2>



Our second big update is related to our reporting section. Personalised reports now allow you to really dive deep into your customer data.



<h4 class="wp-block-heading">My Report</h4>



No two businesses are alike.



With <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/my-reports">My Report</a>, you can get creative in how you view your data and build an individual dashboard with whatever metrics matter to your business.&nbsp;



This way you always get a quick overview of the most essential key numbers and results to know exactly what’s going on in your business.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="788" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png" alt="Stampede my reports" class="wp-image-22928" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-300x231.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-768x591.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1200x924.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-150x115.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports.png 1439w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">Retention Breakdown</h4>



Our second new report, the <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/monthly-retention">retention breakdown</a>, shows you a monthly rundown of return visits.



This overview tells precisely how many times customers came back after their first initial visit, broken down by venues.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="Stampede retention breakdown" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">3. Booking 2.0</h2>



Since launching our <a href="https://stampede.ai/get-bookings">table booking system</a> last Summer we’ve added more than 20 features. They will all help you generate even more bookings with ease.



A lot of those are based on direct feedback from our users. Here are some of the key updates:



Operations-related:



<ul class="wp-block-list">
<li>Include internal booking notes, also available as a pdf download</li>



<li>Add cancellation charges</li>



<li>Join tables together for bigger group bookings</li>



<li>Add attributes to tables, e.g. highchair, wheelchair</li>



<li>Mark bookings as walk-ins</li>



<li>Segment bookings based on time slots, i.e. ‘lunch’, ‘dinner’</li>



<li>Get a detailed daily breakdown
<ul class="wp-block-list">
<li>Bookings: number of pre-booked, same-day &amp; walk-ins</li>



<li>Covers: total, active &amp; arrived</li>
</ul>
</li>
</ul>



Customers-related:



<ul class="wp-block-list">
<li>Ability to update their own booking</li>



<li>Pick allergens upon booking</li>



<li>Show other available venues if selected times are not available</li>
</ul>



… and much more.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="663" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png" alt="Stampede Bookings 2.0" class="wp-image-22929" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-768x497.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1200x777.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2.png 1390w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



All these new product features are live now in Stampede, you can <a href="https://product.stampede.ai/?">log in</a> and use them right away. <a href="mailto:support@stampede.ai">Reach out</a> if you have any questions or want to upgrade your account.



Now onto our last exciting reveal that is coming out soon.



<h2 class="wp-block-heading">Coming up &#8211; Stampede Inbox</h2>



Quite often, email inboxes are not connected to a CRM or booking system and only some of the staff members have access to incoming emails.&nbsp;



The result: missed and unanswered customer requests.&nbsp;



On top of that, potential previous dialogues with customers are not visible to everyone.&nbsp;



All this will have a negative impact on not only the customer experience but will also result in lost business.&nbsp;



The good news, there’s a better and more streamlined way of handling your customer communications that makes it accessible for your entire team.



And the best bit, we are building it for you: a unified inbox.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="539" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png" alt="Stampede inbox" class="wp-image-22926" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-300x158.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-768x404.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1200x631.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-150x79.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1.png 1371w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



It will have all the basic features you’d expect from an inbox:



<ul class="wp-block-list">
<li>All inbound emails gathered in one place</li>



<li>A rich-text editor to style your content, attach images &amp; links</li>



<li>An option to add internal notes</li>
</ul>



Though, we’re not going to stop here.



What makes our inbox so powerful and one-of-a-kind is the 360° customer profile view that comes with it, as the inbox is linked to all our product parts.&nbsp;



This means historic customer data based on previous interactions is pulled through to the conversation. So you get more context for better-tailored communications with each individual customer.&nbsp;



To make the process even more efficient, you can also directly reply from the different product sections, e.g. to a new review or booking.



This is just the beginning of our inbox. More is to come soon, like the ability to connect to other channels, i.e. Instagram and SMS. So stay tuned.



Ready to make 2023 your most successful year? Get started with the <a href="https://stampede.ai/amaze">Stampede Customer Experience Platform</a> to drive 5x more repeat customers.

Introducing More Tools To Thrive – Stampede 2023 Product Update

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

Personal elements and emotions truly elevate a customer experience. They also help to better connect with your customers and to reach and attract a new audience.&nbsp;We’ve gathered 3 ideas that are inspired by wonderful emails some of our customers have sent out recently and we thought they’re worth sharing with you. They all add a more personal touch to your emails and social media and help you draw attention to your brand.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-share-customer-case-studies">1. Share Customer Case Studies</h4>



One way of making your customers curious about your unique experiences and draw attention to your brand is by sharing some of the memorable moments you’ve created for others. Give them an idea of what they can expect and look forward to. You can compile those moments in a mini case study that you can send around and share.



Moments can be anything from a small special encounter between your staff and your customer that made their day and put a smile on their faces to sharing some of your big events that you’ve hosted at your venue.&nbsp;



Especially for those bigger events, reach out to your customers for some extra information you can put into your mini case study. For a wedding, this could be a short interview with the newlyweds (about the proposal, how they met…) and what it was like hosting their special day at your place. Why did they choose to celebrate with you? How you decorated the venue for them, what food they’ve chosen, etc.&nbsp;



And don’t shy away from asking your customers why they would recommend your venue, this will make a great testimonial.



<h4 class="wp-block-heading">2. Highlight Your Local Attractions</h4>



Think about what else your customers can enjoy and do that is nearby your venue. Your location also contributes to your customers overall experience, so point them in the right direction straight away to make sure that they don’t miss out on any local highlights around you.



Come up with your team’s top 5 favourite local attractions; provide some background information and why it&#8217;s worth a visit. Maybe your team also has their own secret spots that are less known&#8230;



Have one of your team visit those places to take some pics or even record a short video that you can turn it into a nice story to share around.&nbsp;



For customers who are familiar with those places already, run a competition &#8211; #RecogniseThis? Take a close up of any of those spots and ask your customers where this could be.&nbsp;



<h4 class="wp-block-heading">3. Go Behind the Scenes</h4>



A classic content topic as such, but something your customers will love as it makes your business much more relatable and authentic.



Customers want to know who’s behind their favourite venue. Who are those people going above and beyond day by day. Your customers will probably know most of your front of house staff, but what about those behind the scenes? And what is going on behind your scenes anyways? Time to raise the curtain.



Some more ideas:



<ul class="wp-block-list"><li>Introduce your team &#8211; ask them some <a href="https://www.themuse.com/advice/70-better-get-to-know-you-questions" target="_blank" rel="noreferrer noopener">general &amp; personal questions</a></li><li>What is your team up to when they’re not working? Hobbies, etc.</li><li>Celebrate your teams special days &#8211; birthday, anniversaries</li><li>Introduce your furry friends</li><li>Fast motion video of your kitchen buzz or your daily preparations before you open your doors</li><li>Video tour behind your scenes &#8211; back of house</li><li>Sneak peek of what is coming up &#8211; new menu, events, new team member</li></ul>



Turn all those newly attracted customers into loyal ones who visit time and again with our <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card solution</a>. <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out more.

3 Alternative Content Ideas to Draw Attention to Your Brand

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<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



Growing their database rapidly with additional data capture. 
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



A compliant and engaged customer database to support marketing efforts.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



Having all reviews in one place.
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<h1 class="wp-block-heading">Overview</h1>



Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;



Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the Black Bull, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.
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<h2 class="wp-block-heading">The Challenge</h2>



Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;



Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.
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<figure class="wp-block-pullquote"><blockquote>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.&#8220;</blockquote></figure>



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“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”
<cite>Steven Watson&nbsp;– Digital Marketing Manager, Signature Pub Group </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.



“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.



Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.
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Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.



“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.



He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.



“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”



“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”



In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;



Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.



Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.



“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.



What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;



“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”



In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.



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<h2 class="wp-block-heading">Support During 2020</h2>



When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;



“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”



“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”



“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”
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Did you know that more and more people are using Instagram to make decisions about their next dining choice? Often restaurants are scaled based on their “Instagrammability”, i.e. how Instagram-friendly they are.&nbsp;Keep reading to find out how to make your restaurant more Instagrammable.



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The average customer <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">spends 10 minutes taking pictures</a> before actually starting ordering anything. Shocking? Well, <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">69% of Millennials</a> take a photo of their food whilst being out and about and <a href="https://stampede.ai/blog/how-customers-choose-a-restaurant/">30% would avoid going to a venue with a weak Insta account at all</a>. You might not be the biggest fan of this trend, though the Insta influence keeps growing every day.



Not all is bad with Insta. There are big advantages for your business. All this posting and sharing with family and friends is <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">free advertising for you</a>! This leads to <a href="https://stampede.ai/blog/the-importance-of-digital-word-of-mouth/">word-of-mouth</a>, getting you more people through the door. Who would say no to that?



Having said this, you might not be able to influence the content of the posts as such, but you can influence the way they look. So, how do you make sure your restaurant is Instagrammable?&nbsp;



It’s not only about the appearance of your food and drinks (like all this <a href="https://www.nytimes.com/2017/04/19/style/unicorn-food-starbucks.html">crazy rainbow coloured unicorn food</a>). There is more to consider than you might have thought of. We have gathered 5 restaurant design features helping you to go viral with your venue.



Further reading: <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram</a>



<h4 class="wp-block-heading" id="h-1-good-lighting">1) Good Lighting</h4>



Let’s start with the most obvious one. The perfect snap needs <a href="https://www.absoluteci.co.uk/blog/how-to-make-your-bar-or-restaurant-more-instagrammable">good lighting</a>. The ideal solution for the best captures, of course, would be natural light. However, maybe your venue is hidden in the back or downstairs without much natural light coming in &#8211; plus what about after dark customers? Therefore, artificial lighting is what you have to rely on. Nowadays there are many different types to choose from &#8211; warm white, cool white, daylight or maybe fancy coloured light?&nbsp;



Each venue has its own ideal solution. You might even consider different types of lighting within your venue to get the perfect balance between too bright and too dark. Make use of a dimmer to adapt your light throughout the day. In addition, quirky lights &#8211; like fairy lights &#8211; can add the additional kick to your restaurant and create the perfect ambience for THE shot.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-2-attention-to-detail">2) Attention to Detail</h4>



It’s no secret that attention to detail is a powerful tool to set yourself apart from your competitors. Most of us will think about this in terms of customer service or operational excellence. However, you should also think about the entire dining experience, including physical assets. This could be the dishes you’re using, but also your overall decoration on the tables and in your venue.



Why not exchange your plain white plates with more colourful, exciting ones that can make the difference when looking through the camera lens? A variety of plants and interesting or quirky signs (you could go neon or choose a quote reflecting your brand) can further help you to set yourself apart. Remember to give your decoration elements a little makeover from time to time, to make it more exciting for your customers. Don’t forget seasonal decoration.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-3-unique-dishes-to-stand-out">3) Unique Dishes to Stand-Out</h4>



You might have it already in your restaurant &#8211; your signature dish or drink. Something unique you came up with that customers can only get at yours. Something Instagrammable that creates the buzz, driving people through your doors encouraging them to share their experience.



If you don’t have a unique dish, it’s not as complicated to come up with an idea as you might think. Stick to something you’re good at, no need to go crazy here. Think of your customers’ favourite dish or drink in your restaurant, your bestsellers. Choose one and take it up a notch. What about trying out some new flavour combinations or an eye-catching presentation?&nbsp;



Come up with a name that fits your brand and the dish, something memorable. That’s it, your new signature dish is waiting to be photographed and shared on Insta. Don’t forget to share this new, exciting dish with your customers on your social channels! And for bonus points, give it a <a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/">unique hashtag</a>!&nbsp;



<h4 class="wp-block-heading" id="h-4-aesthetic-in-your-venue">4) Aesthetic in Your Venue</h4>



Going a bit bigger here. It’s not only about the details in your decoration but also about the overall aesthetic of your venue that can make it more Instagrammable.&nbsp;



Starting from the outside (also a good way to attract walk-in traffic) and looking at your external wall. Maybe a <a href="https://www.cnbc.com/2019/04/19/restaurants-invest-in-photogenic-decor-to-attract-instagram-users.html">colourful wall or artwork</a> can do the trick. You don’t have to be an artist yourself, do some research on local artists looking for an opportunity to showcase their talent. Also, make sure your name is visible on the outside.



The same applies when we move inside. Pay attention to your artwork and make sure it fits your overall brand and story. Eye-catching wallpaper gives your customers the ideal background for their shots. For example, this bar has light-up stairs that will definitely catch your attention: <a href="https://www.instagram.com/p/B0WlGseDHnO/">https://www.instagram.com/p/B0WlGseDHnO/</a>.



If you want to take it another step forward, have a look at your floor. Is it the usual grey-coloured one you find in the majority of restaurants? You could give this a boost with some <a href="https://www.theverge.com/2017/7/20/16000552/instagram-restaurant-interior-design-photo-friendly-media-noche">decorative, striking floor tiles</a> that make your venue special.



<h4 class="wp-block-heading" id="h-5-storytelling">5) Storytelling</h4>



Every venue has its own story. This might be the way you came up with the idea to start a restaurant, an interesting fact about the owners or the story about the actual venue itself.&nbsp;



There is always something exciting to tell about your place your customers are interested in. <a href="https://stampede.ai/blog/how-restaurants-can-use-storytelling-for-social-media/">Stories are there to be shared</a>. So make sure your customers know your story and integrate this theme within your food and decor.



For example, the restaurant <a href="https://www.mammas.co.uk/">Mammas Pizza</a> has a chalkboard on their wall, telling how the owner was an extra in two Star Wars films. They even took it a step further. <a href="https://www.tripadvisor.co.uk/ShowUserReviews-g186525-d719977-r280067735-Mamma_s_American_Pizza-Edinburgh_Scotland.html#photos;geo=186525&amp;detail=719977&amp;ff=397854343&amp;albumViewMode=hero&amp;aggregationId=101&amp;albumid=101&amp;baseMediaId=397854343&amp;thumbnailMinWidth=50&amp;cnt=30&amp;offset=-1&amp;filter=7&amp;autoplay=">The writing is like the opening of a Star Wars film.</a>&nbsp;



Remember, all these features should lead to a unified overall appearance in your venue. No matter how crazy you get, there should be some sort of connection to your brand and who you want to be, allowing you to create an overall theme.&nbsp;



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



Not all of these Instagrammable features might be suitable for your venue. No need to start tearing down your walls or spending fortunes on new decoration. But they will give you an idea of what your customers are paying attention to when getting out their phones to take their next shot. Maybe a little tweak here and then can already boost your restaurant up the Insta-friendly scale.&nbsp;&nbsp;



This all sounds good and well, but once customers get their Insta shot, how do you ensure that they’re coming back? We all know, attracting new customers costs you more than nurturing your existing ones.&nbsp;



To get their newest Insta shots posted, your customers need WiFi. Make use of the Guest WiFi you provide and gather your customers’ data for targeted promotions, review management and much more.



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5 Tips to Make Your Restaurant More Instagrammable

Imagine you’ve recently opened a newly-minted restaurant that you’ve dubbed the Gingerman Eatery. Since it just launched, awareness among your desired customer base is nearly non-existent, yet, you’re confident you can deliver a uniquely-gratifying, share-worthy experience that customers will rave about to their network of personal connections.&nbsp;



A group of friends have just walked into your establishment and like any smart restaurant owner, you’ve recently implemented a WiFi marketing solution in-store. After wrapping up the work week, this group is looking to unwind over dinner and drinks, like most young professionals. While waiting for their orders to arrive, they pull out their phones to nab some free internet. 



Upon connecting to the guest WiFi network, they immediately encounter a branded landing page that prompts them to take two required actions to successfully complete the WiFi authentication process: one, they must choose whether to receive communications from you and two, they must <a href="https://stampede.ai/blog/facebook-data-security-and-hospitality-wifi/">login via Facebook</a>. You now have five new customers added to your customer database who have provided their contact preferences for future communications from you. What’s more, by using social WiFi, each customer ‘checks-in’ at your venue, sharing their whereabouts to their respective Facebook communities. Now hundreds of like-minded followers are aware of your restaurant’s existence and the customers who have shared their location have provided an unspoken recommendation of your brand.&nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 2, Restaurant sans WiFi Marketing 0.</h4>



Their experience with the branded landing page doesn’t end there. You leverage this prime real estate to communicate current promotions (e.g. happy hour cocktails, buck-a-chuck oysters, ½ off sangria pitchers, foods on special, etc..) which prove powerful; the limited-time nature of the promotions encourages customers to spend more time and money. Your WiFi efforts have increased average order amount per guest by nearly +30%, ultimately increasing sales.



<h4 class="wp-block-heading">The Gingerman Eatery 3, Restaurant sans WiFi Marketing 0.</h4>



The bills have been paid and your customers have left. But you haven’t seen (or heard) the last of them! Since the opt-in process, you’ve gained the necessary permissions to send automated SMS messages and emails to first-time customers in order to convert them into returning customers. “Hey! We’ve missed you since your last visit. Come by this week and we’ll give you 10% off your entire order”, the text reads. Incentivised by the compelling offer, your customers happily oblige, returning for a repeat experience. Congratulations &#8211; your automated messages have cultivated a relationship with your customers and planted the seeds of loyalty.&nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 4, Restaurant sans WiFi Marketing 0.</h4>



Back at your office, you log into your analytics dashboard. Laid out before you is a treasure trove of data and actionable insights about your customers that feed into location based campaigns &#8211; automated, real-time, tailored engagement with consumers based on their behaviour. You decide to implement a proximity-triggered campaign for returning customers. After logging back into the WiFi, returning customers will be shown WiFi Stories (proprietary to the Stampede platform) &#8211; recent news, limited-time offers and upcoming events &#8211; that are delivered to the customer in an approach similar to Facebook or Instagram stories. Not only has maximum impressions been achieved, but sales have increased by the sense of urgency encapsulated in the <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>. &nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 5, Restaurant sans WiFi Marketing 0.</h4>



This is WiFi marketing in action.&nbsp;



<h4 class="wp-block-heading">How does WiFi Marketing help grow Retail &amp; Hospitality businesses?</h4>



As we vividly illustrated in the example above, WiFi marketing is about bridging the physical and digital divide of your business, enabling a richer, data-driven in-store customer experience. &nbsp; Whether it’s a coffee shop, bar, pub, fast food joint, retail store or even a recently debuted hotel, businesses can grow through a robust customer engagement platform synonymous with WiFi Marketing.&nbsp;



Here are three powerful ways WiFi Marketing can help grow businesses, especially those in the retail and hospitality industries:



1. It gives you a clearer picture of how customers interact with your business &#8211; so you can communicate with them better.&nbsp;



While your WiFi Marketing platform is churning out automated campaigns, it’s also working to passively <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">gather customer data</a>. This data is comprised of behavioural data and demographic data. Behavioural data tracks how customers behave in store and include metrics like dwell time (how long they stay in-store), identification of new versus returning visitors, return frequency and more. What’s more, business owners have the ability to marry that behavioural data together with demographic data that’s living and breathing on social media. By signing into social WiFi, business owners can identify the age, gender breakdown and interests of opted-in visitors. All of this data is converted into customer insights that help inform future automated campaigns and overall marketing strategy.&nbsp; The analytics doesn’t stop there. With our Stampede platform, you can measure campaign effectiveness and redemption to determine post-campaign ROI.



2. It allows you to interact with your customers &#8211; even when they are miles away from your venue.&nbsp;



As we’ve demonstrated, WiFi Marketing bridges the gap between your customers’ digital and physical profiles by asking they opt-in to receive direct communications from you. Through the vehicles of email marketing, SMS messaging and social media marketing, business owners have a lifetime opportunity to engage with their customers. There’s a litany of levers you can pull within the Stampede platform: set simple rules to <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">automate the sending of email or SMS messages</a>; drive push messages and coupons based on physical movement and/or demographics in real-time; message ‘at-risk’ customers based on days since visit; help create user-generated content by compelling customers to share stories about the venue on their social handles &#8211; all of these activities are part and parcel of an automated real-time, tailored engagement with your customers.&nbsp;



3. Finally, it generates top-of-mind awareness, helping to raise the profile of your brand to ultimately build brand equity



Don’t forget that WiFi Marketing is not just an automated marketing tool &#8211; it’s also doubles as a brand experience tool as well. The texts, emails, and engagements on social media are all designed to mimic how people interact with their friends and family today. Businesses at the end of the day are brands &#8211; and brands must be choosy about how they communicate with their customers if they want to elevate the brand experience. WiFi Marketing provides brands a golden opportunity that other marketing tactics, both digital and traditional, simply fail to provide &#8211; the art of conversation. By creating a one-on-one dialogue with your customer (versus treating them as passive recipients of hard sell messages), you’ll forge a stronger connection with your customers and consequently, increase positive brand perception that will pay off in the years to come.&nbsp;

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

4 Types Of Customer Loyalty: How Loyal Are Yours?

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
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A flaw in WPA2, the encryption protocol used by routers to secure networks, <a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">has been shown to have a massive flaw</a>, leaving networks across the globe open to cyberattacks.

<img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/wifi-security.jpg" alt="wifi-security.jpg" width="320" />Let&#8217;s repeat that &#8211; WPA2, which is the wireless encryption standard used to keep wireless networks secure and used by just about every router in the world &#8211; is no longer secure. In super plain terms &#8211; that means that hackers can now spy on, eavesdrop and capture whatever data they want on just about every wireless network in the world.
The exploit, named KRACK, takes advantage of the fact that some of the encryption algorithms used by WPA2 aren&#8217;t quite as random as they should be and, with enough persistance, a <a class="" href="https://youtu.be/Oh4WURZoR98" target="_blank" rel="noopener noreferrer">hacker could eventually break onto the wireless network</a>. Details of the exploit were revealed by the researchers who discovered it at the website <a class="" href="https://www.krackattacks.com" target="_blank" rel="noopener noreferrer">Krackattacks.com</a> on October 16.
Here&#8217;s a video made by the researchers that discovered the exploit of how it works.
(Spoiler alert: for the terminally techy only.) 
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/Oh4WURZoR98" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
This security exploit is present in just about every piece of wireless hardware sold over the past few years &#8211; including that extra fancy internet-connected refrigerator you just bought. Changing your password isn&#8217;t going to do any good.What&#8217;s that? Oh, you think this means you&#8217;re finally going to get around to changing the WiFi password you have hanging on the blackboard above your cash register? Or maybe think of something a little more creative than <a class="" href="https://www.teamsid.com/worst-passwords-2016/" target="_blank" rel="noopener noreferrer">Password123</a>?
So &#8211; yeah, you could say it&#8217;s bad.
<h3>How You Can Protect Your WiFi</h3>
Ok. So we&#8217;ll cut it with all the doom and gloom. There are a couple of bright spots here to takeaway.
<h3>HTTPS is still OK</h3>
<a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">HTTPS (HyperText Transport Protocol Secure) is still secure.</a> This is the type of securityused by most financial and shopping websites like Amazon.
<img loading="lazy" decoding="async" class="" style="margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/https-wifi-wpa2.png" alt="https-wifi-wpa2.png" width="244" height="84" />
You know the little lock you see in the URL window when you visit a site? That means that transactions are secured by HTTPS.
So you&#8217;re still good in the hood.
<h3>Automatic Security Upgrades</h3>
Companies that manufacture routers and connection points for use in businesses and public areas have been aware of the exploit for a while and have already started releasing patches and upgrades for their equipment. Companies like <a href="https://forum.mikrotik.com/viewtopic.php?f=21&amp;t=126695" target="_blank" rel="noopener noreferrer">Microtik</a>, <a href="https://arstechnica.com/information-technology/2017/10/severe-flaw-in-wpa2-protocol-leaves-wi-fi-traffic-open-to-eavesdropping/" target="_blank" rel="noopener noreferrer">Ubiquiti and Aruba</a> have been pushing out patches automatically for their networked routers.
<h3>Update Your Router Firmware</h3>
If you have a wireless router you got from your cable provider or one that you picked up at the half off bin in the store, you&#8217;ve got some work ahead of you. In order to fix the security vunerabilities, you&#8217;re going to have to upgrade the firmware in your router, what is known as &#8220;flashing&#8221;.
It&#8217;s not quite as difficult as it sounds. You&#8217;ll need to follow your manufacturers diretions &#8211; which means digging through and finding the instructions for the router in the first place. <a href="https://kb.netgear.com/23442/How-do-I-update-my-NETGEAR-router-s-firmware-using-the-Check-button-in-the-router-s-web-interface" target="_blank" rel="noopener noreferrer">Here&#8217;s an example</a> on how to do this with a Netgear router.
The good thing is that it&#8217;s typically a pretty fast process. The bad part is that, if you mess up, you could brick your entire router. If in doubt, take the router into a computer repair or IT service shop and have them do it for you.
<h3>Keeping Your Business WiFi Safe</h3>
If you&#8217;re a business owner, you&#8217;ve probably long known about the benefits of offering free WiFi for your customers. But, after seeing the security implications of hacks like the WPA2 exploit, you&#8217;re wondering how to keep your business WiFi safe and secure?
That&#8217;s an excellent question &#8211; because that&#8217;s where Stampede comes in.
No more writing down passwords on a blackboard. With Stampede, customers check into your network with an email or social media login. They&#8217;re securely connected and can surf the web knowing that their data is protected.
Because Stampede works with major manufacturers like Ubiquiti and MikroTik, your routers and access points can be upgraded automagically as soon as a security breach is spotted.
And let&#8217;s not forget <a href="/blog/press/marketing-with-wifi" target="_blank" rel="noopener noreferrer">about marketing</a>. With Stampede you can offer your customers a branded login screen to keep your business first and foremost in their mind. You can also use your login screen to <a href="https://www.stampede.ai/blog/articles/wifi-data-capture" target="_blank" rel="noopener noreferrer">capture customer data</a> for use in building mailing lists or SMS marketing.
Ready to make the switch to safe and secure WiFi? Try Stampede today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WPA2 Breach – Is Your WiFi Safe?

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Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

A Customer Relationship Management system (CRM) is an invaluable and powerful technology tool for hospitality owners and operators to maximise the customer experience and reach their business goals.&nbsp;



But what exactly do we mean when we talk about CRM systems for hospitality?&nbsp;



In this post, you will learn all there is to know about this topic. Starting off with a definition, to features and benefits as well as tips on how to choose the right one.



In case you have unanswered questions left, we’ll also address common FAQs at the end of this guide.



<h2 class="wp-block-heading" id="h-what-is-a-crm-system">What is a CRM system?</h2>



A <a href="https://stampede.ai/">CRM system</a> is a tool used to manage interactions with existing customers and potential customers. It allows businesses to better track and organise customer data, such as contact details, purchase history, and other interactions.



Hospitality businesses of all sizes can benefit from a CRM solution, from small restaurants to large hotel groups. In the hospitality industry, it can be particularly valuable as a streamlined way to collect and analyse customer data coming from different sources. This could be your Guest WiFi, your loyalty scheme or your table booking system.



By understanding what guests are looking for, hospitality businesses can create unique experiences that meet individual needs and preferences and keep customers coming back time and again.&nbsp;



With the right CRM platform, hospitality operators can also access valuable insights into customer preferences and behaviours over time. Those can be used to drive business decisions.



Ultimately, this clever tool helps hospitality businesses build long-term relationships with customers in order to increase repeat visits, boost word-of-mouth referrals, and maximise revenue.



<h2 class="wp-block-heading">CRM key features</h2>



In today&#8217;s business landscape, understanding your customer is essential for long-term success. That&#8217;s why CRM software continues to grow in popularity, especially since it can provide a wide range of benefits to your business.&nbsp;



Here are some of the <a href="https://stampede.ai/blog/the-6-must-have-key-features-of-a-restaurant-crm">key features of a CRM</a>:



<ul class="wp-block-list">
<li>Customer profile management allows you to gather and store customer information to help create more targeted marketing campaigns.&nbsp;</li>



<li>Interaction tracking helps you monitor customer activities and preferences, enabling you to tailor your messaging for greater impact.</li>



<li>Automations simplify your sales and marketing processes and reduce manual workloads.</li>



<li>Reporting and analytics provide you with insights into your business&#8217;s performance, allowing you to optimise your operations.&nbsp;</li>



<li>Third-party integrations expand the capabilities of your CRM, allowing you to connect to other systems and tools.</li>
</ul>



Hospitality businesses have unique needs when it comes to CRM, and the features that matter most will depend on the size and type of business.&nbsp;



For instance, a hotel might find value in features such as loyalty programs, reviews management and revenue optimisation tools.&nbsp;



Restaurants may benefit from features like table booking management, event planning, and automated marketing.&nbsp;



Additionally, hospitality operators will likely find value in having access to comprehensive customer profiles and powerful analytics and reporting tools.&nbsp;



<h2 class="wp-block-heading">What are the benefits of a CRM for hospitality operators?</h2>



Without a CRM system in place, hospitality businesses may struggle to keep track of their customers and understand their preferences.&nbsp;



This can lead to errors such as sending promotional materials to the wrong customer. But also not having enough information about an individual&#8217;s interests to tailor the promotions and offers for them.



Furthermore, businesses are unable to accurately measure the effectiveness of their marketing campaigns and customer engagement strategies. As a result, businesses may not be able to capitalise on opportunities for growth or improve their customer service.



By investing in a CRM solution, <a href="https://stampede.ai/blog/how-restaurants-benefit-from-a-crm-system">hospitality operators can be more efficient in their operations</a> and optimise their customer experience. Automations enable businesses to streamline processes, saving time and money while allowing them to focus on providing quality service.&nbsp;



Additionally, CRMs allow venues to track customer interactions and activities in real-time. This gives them the ability to respond quickly and anticipate customer needs.&nbsp;



By leveraging analytics and reporting capabilities, operators can gain valuable insights into their customers’ purchasing habits, preferences and interests. This data is essential for optimising marketing campaigns to ensure that resources are used in the most efficient manner.&nbsp;



In short, a CRM system allows hospitality businesses to make informed decisions about how best to reach their customers and grow their business.



<h2 class="wp-block-heading">How to choose the right CRM?</h2>



<a href="https://stampede.ai/blog/the-3-different-types-of-a-crm-system-explained">Choosing the right CRM</a> for your hospitality business can be a daunting task. With so many options and features to consider, it&#8217;s important to first identify your specific business needs.&nbsp;



Once you have a clear understanding of what you require, you can begin to look out for important features. Focus on features that are critical to the smooth running of your customer service operations. For example communication management, automated workflows, marketing automations and data analytics. These capabilities will help streamline your operations and improve customer relationships.&nbsp;



When choosing a CRM, it&#8217;s also important to look for a platform that is tailored to the hospitality industry. This will ensure that you have access to the specific functionalities and integrations that are relevant to your business.&nbsp;



Taking the time to research and select the ideal solution can make all the difference in the success and growth of your hospitality business.



Once you have selected the CRM that is right for your venue, it&#8217;s important to ensure that it is properly implemented. A successful implementation will help ensure that all of the features and functionalities are being used to their fullest potential.



This includes training staff on how to use the system to its maximum capacity, as well as integrating the CRM with other systems to ensure data accuracy and consistency.&nbsp;



Additionally, it&#8217;s important to create a plan for ongoing maintenance and upkeep. The focus should be on regularly updating customer data, monitoring system performance, and making any necessary changes to ensure that the platform is operating optimally.&nbsp;



With the right implementation and maintenance plan in place, your CRM platform can be a powerful asset in helping your hospitality business succeed.



<h2 class="wp-block-heading">How can a CRM improve your marketing?</h2>



A CRM solution can <a href="https://stampede.ai/blog/why-is-a-crm-system-crucial-for-a-hospitality-marketer">revolutionise your marketing strategy</a> and improve your bottom line. With personalised customer data at your fingertips, you can create targeted email and SMS campaigns that speak directly to your audience.



Gone are the days of generic, one-size-fits-all approaches to marketing. With a CRM, you can tailor your messaging to specific customer segments based on their preferences and behaviours.&nbsp;



By leveraging customer data and creating targeted campaigns, you can build a strong relationship with your guests, increase bookings and enhance their overall experience.



For example, you could use the data to identify customers that haven’t visited in a while. You then send out discounts or loyalty rewards to encourage them back into your venue.&nbsp;



Plus, automating your marketing processes can save you time and money while still nurturing customer relationships.



<h2 class="wp-block-heading">3 Common FAQs about a CRM Solution</h2>



Let&#8217;s address 3 of the most frequently asked questions about this powerful tool.&nbsp;



<ol class="wp-block-list">
<li>What is a CRM system? Simply put, it is a software application that helps businesses better manage customer data, interactions, and relationships.</li>



<li>How can it benefit my business? A CRM can provide key insights into your customers&#8217; behaviours, preferences, and needs. This information can be used to create more targeted marketing and sales strategies, increase customer satisfaction, and drive revenue growth.</li>



<li>Is a CRM right for my business? If your business interacts with customers in any capacity, then it can be incredibly useful. It can help you organise important customer data, streamline communications, and improve customer service.</li>
</ol>



Investing in a CRM can be a smart decision that pays off in the long run.



Got some more questions? You might find the answer in <a href="https://stampede.ai/blog/7-frequently-asked-restaurant-crm-system-questions-answered">this article</a>.



<h2 class="wp-block-heading">Summary</h2>



In conclusion, CRM platforms are essential tools for elevating hospitality businesses to the next level.&nbsp;



They help streamline operations and provide a better customer experience by allowing businesses to efficiently collect customer data and insights from every interaction.&nbsp;



A well-built hospitality CRM system can significantly improve marketing campaigns, customer service, and process automations.&nbsp;



It is important to pick the right CRM software for your business, making sure to consider the features and pricing options that are right for you. By doing your homework and properly researching available solutions on the market, you can ensure you select one that best meets your needs.

What Is A Hospitality CRM System? A Full Guide

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
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[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

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button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]

Loyalty Waitlist

Get a Quote

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
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Frequently asked questions