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Marketing is the activity for creating, communicating, delivering, and exchanging offerings that provide value for customers, clients, partners, and society at large. It’s not shoving stuff at customers, clients, partners, and society at large, which adds no value but serves instead to annoy.

As consumers we are currently abused by marketers, so it&#8217;s no wonder that early in 2018 <a href="https://www.stampede.ai/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">GDPR</a> is reviewing how consumers consent to online marketing.
It’s pretty obvious that marketing initiatives should carry social responsibility and be targeted towards the desire of individuals; instead of annoying &#8220;one size fits all&#8221; marketing campaigns that don’t give a hoot for those who don’t want to hear.
<h3>Can You Throw This Flyer Away for Me?</h3>
<a href="https://www.eif.co.uk/">Edinburgh Festival</a>, one of the most well known festivals in the world, proves that we cannot yet free ourselves from paper spamming. Millions of flyers are designed, <a class="" href="https://www.thefringeshop.co.uk/" target="_blank" rel="noopener noreferrer">printed and distributed</a> (6 million in 2016) across the city during August as struggling artists shell out to compete in all the wrong ways. At the same time, the city of Edinburgh allows this, becoming an agitator of eco-friendly mantras against waste and excess.
Are the flyers even doing what they are supposed to be doing?
And more importantly is this really any different to digital spam and telephone cold calling?
There’s no doubt that finding out about things in general is a challenge. Years ago we were encouraged to ‘Let ours fingers do the walking’ an adage drummed into television watchers to promote the <a class="" href="https://business.yell.com/yellow-pages/" target="_blank" rel="noopener noreferrer">yellow pages</a>. Nowadays we have the Internet and we cleverly navigate the maelstrom of available goods and services in search of what we want. Not only that, but once we have started our journey of discovery, search preferences are remembered and we are for at least a few days pushed towards what we are looking for &#8211; be it a ski holiday, central heating system or slippers. Marketers can remarket to us successfully until we have what we want.
The problem arises in real life when we don’t know what we want. We know what we like and we know how things make us feel. The result is we don’t know which flyer to accept so we take them all and chuck them in the bin later.
<h3>Loyalty is Key</h3>
<a class="" href="https://www.stampede.ai/blog/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">Loyalty cards</a> have been clever in picking up on this, rewarding us for our loyalty and acknowledging our preferences. No one loves <a class="" href="https://secure.tesco.com/clubcard/collect-points/" target="_blank" rel="noopener noreferrer">Tesco points</a> and the occasional birthday treat in <a class="" href="http://www.caferouge.com/" target="_blank" rel="noopener noreferrer">Café Rouge</a> more than me. It totally works.
What doesn’t work for me is carrying around dozens of plastic cards on the off chance I may go in Boots or Holland &amp; Barrett. It’s all become a little silly.
The upshot is I want rewards and surprising treats, information about the things I’m interested in but, I don’t want loads of paper thrust at me, a wallet full of plastic cards, junk mail in my inbox, on the door mat or telephone calls from people I don’t know trying to sell me something.
If companies, cafés, restaurants, theatres, performers, railways, schools, marinas, stadiums listened to their users in the same way that Google learns from internet surfers, there could be a beautiful synergy between business and clients, with benefits for everyone all round.
If you know of a business that would like to learn more about their clients in a positive and useful way then <a class="" href="https://stampede.ai/features/analytics/" target="_blank" rel="noopener noreferrer">Stampede</a> can help
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

post

Good Adverts, Bad Adverts

If you are looking for ways to draw in the crowds and make your restaurant more appealing to modern-day customers, then investing in the latest innovative marketing technologies certainly is the way to go. There is always room for businesses in the food and entertainment industry to thrive. It does, however, take a little finesse and some strategic planning to ensure that your own restaurant doesn’t fail but instead, flourishes.&nbsp;



<h4 class="wp-block-heading" id="h-did-you-know">Did you know?</h4>



A statement made by the <a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a> claims that 32% of operators think their restaurants are lagging when it comes to efficient restaurant technologies.



It’s at this point that you might be feeling a little stumped &#8211;



You are quite eager to implement these modern technologies in your own eatery but you are not sure what they are exactly. And that’s where we step in. We have been following the trends, we’ve researched what works, and we know what has been successfully implemented by your competitors.&nbsp;



<h4 class="wp-block-heading" id="h-here-are-5-must-have-restaurant-marketing-technologies-that-work">Here Are 5 Must-Have Restaurant Marketing Technologies That Work:</h4>



<h5 class="wp-block-heading" id="h-1-loyalty-programmes">1. Loyalty Programmes</h5>



Loyalty systems are not a recent concept. The way in which they use new technologies to run, however,&nbsp; is extremely impressive. There’s no more need for punch cards, instead, now loyalty programmes are being automated using software that can even be accessed via a mobile phone.&nbsp;



These loyalty programmes don’t only look attractive to customers and entice them into visiting your restaurant again and again (to redeem their “prize”, of course) but they also offer great marketing insight. For example, you can track your patrons’ habits and this data can be used to influence your future marketing strategies. Knowing how often your customers visit and why is invaluable information.&nbsp;



Using advanced technologies to run your restaurant’s loyalty program will also enhance your customer’s experience when they visit you. And to add, most of the software can even be used to track individuals’ birthdays or anniversaries &#8211; so you can contact them and offer a special treat on their big day (this is a small incentive that can go a long way)!



<h5 class="wp-block-heading" id="h-2-online-reservations-and-ordering">2. Online Reservations and Ordering</h5>



The demand for online ordering and quick solutions to making reservations at a restaurant is fast-growing and consumers are showing preference to businesses that allow them this convenience. It’s deemed a marketing technique because “convenience” always draws in crowds.&nbsp;



According to <a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a>, orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.<a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">[2]</a>



When it comes to software for online ordering and reservations, you have two options. You can either develop your own software that’s fully customised to your restaurant’s brand or you can use third party programmes and integrate them with your other technologies. By integrating your programmes, you can further streamline your services and track the trends of your patrons.&nbsp;



<h5 class="wp-block-heading" id="h-3-wi-fi-please">3. Wi-Fi Please</h5>



As a restaurant owner or manager, you will have heard the request for access to free Wi-Fi from your patrons on more than one occasion. This is because the need to have constant access to an internet connection is ever-growing. From getting work done to checking up on their favourite football team’s score, customers have come to expect Wi-Fi access on-demand.&nbsp;



If you use Wi-Fi technology correctly, this demand can play in your favour and be used as an ultimate marketing tool. Here’s why:



Number one, providing your diners with a “hotspot” will make your venue more enticing. Patrons will appreciate the fact that they can enjoy their meals while they continue to browse for the information they require at the same time. Secondly, it’s become the ultimate tool for staying connected to your customers at all times. This is because the customer exchanges details (such as a mobile number or an email address) in exchange for free access to your Wi-Fi. These details are then used for automated <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email marketing campaigns</a>. Send reminders and promotional messages via text messages, or to congratulate the receiver on a birthday, an anniversary or for qualifying for loyalty programme incentives.&nbsp;



Lastly, but perhaps most importantly, <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi marketing</a> has become one of the best marketing technologies in terms of tracking the most refined trends of consumers. Once again, this data is worth more than gold when used to plan your future marketing strategies.&nbsp;



<h5 class="wp-block-heading" id="h-4-digital-menus">4. Digital Menus	&nbsp;</h5>



Digital menus are entering the restaurant market slowly but soon all eateries will follow this pattern, and for good reason.&nbsp;



A digital menu is an LCD screen that electronically shows you the meals available for order at a restaurant. The screens can be the size of your typical table menu or they can be larger and placed behind counters. Restaurant managers can easily update the menus and prices digitally and without much effort.&nbsp;



The question is, how are digital menus a marketing tool?



Consumers are becoming more and more conscious of where their food is coming from and more importantly, what’s in it. A digital menu can allow them to click on a meal option and browse all of the details on the meal in question (this information would make normal hardcopy menus look cluttered and unattractive). Patrons can also order through the menu once they are ready – their order will immediately be sent through to the kitchen. So, it once again comes down to the “enticing” factor where patrons flock to diners who are more able to cater to their ever-growing and on-demand needs.&nbsp;



The digital menus can also be updated daily to advertise promotions, specials, and events, etc.&nbsp;



<h5 class="wp-block-heading" id="h-5-an-active-social-media-presence">5. An Active Social Media Presence</h5>



Businesses have been utilising social media to market their businesses for many years but with new innovative ideas and ways to advertise on online platforms, social media remains one of the most effective advertising strategies that technology has offered.&nbsp;



From <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram Stories</a> and Facebook promotions to how many stars your restaurant reflects on Google, an active social media presence that caters to the needs and expectations of your current and potential patrons is a tool that works.&nbsp;



You can use social media to chat to your customers on a personal level (which they really appreciate), you can use it to display adverts that have been strategically put together using the data you have tracked from consumer trends, and then you can direct all promotional material to targeted audiences – making your campaigns so much more effective.&nbsp;



The thing about any new technologies, regardless of industry, is that they evolve so quickly. The trick is to keep up with the demands of the consumer and then integrate the technologies that would make your very own restaurant unique, attractive, and all-round pleasing to its visitors (ensuring that they come back for more, with friends in tow).&nbsp;



<h4 class="wp-block-heading" id="h-references">References:</h4>



<ol>
<li><a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a></li>



<li><a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a></li>
</ol>

5 Marketing Technologies All Restaurants Should Be Using

<h4 class="wp-block-heading" id="h-get-prepped-for-reopening">Get Prepped For Reopening!</h4>



You’re probably well on with reopening preparation now that dates are in sight. One big part is meeting your customers’ changing needs, expectations and behaviour post-lockdown.



With that in mind, <a href="https://www.restaurantdive.com/news/how-restaurants-are-bringing-tech-to-the-table-in-2021/594124/">digital tools and technology</a> can ensure a successful reopening by providing contactless and safe interactions with your customers.



Here’s our quick tech-checklist to get you ready to welcome your customers again:



<h4 class="wp-block-heading" id="h-technology-for-a-seamless-and-safe-service">Technology for a seamless and safe service</h4>



<a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">Technology for hospitality businesses </a>has evolved a lot over the past year. More and more businesses have digitalised parts of their operations:



<ul><li>Online ordering apps</li><li>Pay-at-table apps</li><li>Track and trace solutions</li><li>Digital and online menus</li><li>Digital loyalty and reward programs&nbsp;</li></ul>



One thing these apps all have in common is the need for an internet connection You can go a step further and offer your customers free and user-friendly Guest WiFi rather than just a simple WiFi connection.&nbsp;This creates a smoother customer experience, and happier customers who are more likely to come back.



<h4 class="wp-block-heading" id="h-guest-wifi-to-enhance-your-digital-customer-experience">Guest WiFi to enhance your digital customer experience</h4>



The best Guest WiFi systems work with a one-off login and will automatically remember your customers when they make that return visit.&nbsp;



In addition, you can use your Guest WiFi to push customers directly to your apps on their phones, and also as part of your <a href="https://stampede.ai/blog/making-track-and-trace-easier/" target="_blank" rel="noreferrer noopener">Track and Trace system.</a> No need for your customers to download or scan any QR codes. They simply need to connect to your WiFi to get registered, something they are well familiar with. Another tick for frictionless customer experience post-lockdown!



The secret superpower of Guest WiFi is that can also help you grow your customer database. This means you can contact more customers with news and promotions, to bring them back time and again. More contacts, more visits, more revenue. It&#8217;s that simple.



<h4 class="wp-block-heading" id="h-keep-the-outdoor-connected">Keep the outdoor connected</h4>



For the first couple of weeks, all the focus is on our outdoor dining and drinking spaces. In many venues, this will be a new or larger-than-before space.



Therefore, reliable <a href="https://stampede.ai/blog/keep-the-outdoor-connected/" target="_blank" rel="noreferrer noopener">outdoor WiFi coverage</a> is a necessity to support all your different apps. Make sure to check for poor connectivity or blind spots in your (new) outdoor area. Without a stable connection, your customer’s (digital) experience will suffer and most likely influence their next dining choice.



<h4 class="wp-block-heading" id="h-what-s-next">What’s next?&nbsp;</h4>



<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi</a> contributes to a better customer experience, through safety, connectivity and ultimately &#8211; happiness. If you need guidance on a seamless Guest WiFi in your venue <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch </a>and we’ll be happy to help you get set up.

All Hospitality Apps Need This One Thing To Work Well

Service Recovery In The Hospitality Industry [Updated 2023]

If you&#8217;re a hospitality operator, having the right CRM dashboard set up can make a huge difference to your business&#8217;s success. 



It is critical to have access to key metrics quickly and efficiently in order to make educated decisions that will result in high-performing operations.&nbsp;



In this blog post, we will explore what a CRM dashboard is and discuss its 5 key benefits to hospitality operators and marketers.



<h2 class="wp-block-heading" id="h-what-is-the-crm-dashboard-feature">What is the CRM dashboard feature?</h2>



If you want to keep a finger on the pulse of your hospitality business, the dashboard is an indispensable CRM feature you should take advantage of when planning your overall strategy.&nbsp;



This powerful tool gives you a high-level overview of key metrics central to your business growth. Think of it as a real-time snapshot of your venue that provides a mixture of graphs, images and figures that accurately gauge performance.&nbsp;



With the CRM dashboard, you can quickly and consistently monitor key performance indicators (KPIs) such as marketing return on investment (ROI), return in-venue visits or net promoter score (NPS), to name a few.&nbsp;



<h2 class="wp-block-heading" id="h-5-main-dashboard-benefits">5 Main dashboard benefits</h2>



A CRM dashboard can be a game changer for operators in the hospitality industry.



Here are the 5 most important benefits of why you should leverage this powerful CRM feature.



<h4 class="wp-block-heading">1. Keeps your team on track</h4>



Keeping your team on track is essential for achieving long-term success. A centralised CRM dashboard is an effective tool for accomplishing this.&nbsp;



With access to the same data, your team can work together seamlessly. They can stay up-to-date on progress and identify potential roadblocks. They also get instant access to sales performance, customer interactions and other key metrics.



Plus, it can motivate your staff to stay focused and achieve their goals.&nbsp;



<h4 class="wp-block-heading">2. Simplified information sharing</h4>



A CRM dashboard massively simplifies information and data sharing within your company.



With a holistic business overview at your fingertips, all the data you need is displayed in one easy-to-use dashboard.



This not only saves valuable time but also eliminates the need for your staff to search through multiple screens and systems to find the information you need.&nbsp;



<h4 class="wp-block-heading">3. Updates in real-time</h4>



By utilising a dashboard that provides updates in real time, you can be <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">proactive instead of reactive in your CRM strategy</a>. So you can spot trends early on, allowing for quick adjustments as necessary.



Take online table bookings, for example. A drop in numbers could indicate an issue with your booking platform integration or a decrease in customer service and satisfaction.



Tracking the success of your marketing campaigns is also made more accessible. You can quickly and easily measure which strategies are meeting your objectives.



<h4 class="wp-block-heading">4. Supports decision making</h4>



As a hospitality business owner, making informed decisions is critical to your success. With a CRM dashboard, you can access real-time data and gain deep insights into how your business is performing.&nbsp;



This means that your decisions will be data-driven, rather than guesswork, giving you an edge over your competitors. By utilising a unified dashboard, you can easily monitor your business&#8217;s progress and identify areas that need improvement.



<h4 class="wp-block-heading">5. Allows for customisation</h4>



One of the key benefits of a CRM dashboard is its ability to allow for customisation.&nbsp;



Whether you want to track specific sales performances over time, monitor a particular marketing campaign or measure customer satisfaction, you can build what you need in your own dashboard.



So you can easily stay on top of relevant metrics and track progress towards achieving your objectives.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



A CRM dashboard is an effective tool for optimising operational efficiency and customer relations for the hospitality industry.&nbsp;



With the centralised view of all key information gathered in one place, operators are better able to stay organised, guide teams and improve their processes while maintaining quality and customer satisfaction.&nbsp;

CRM Dashboard – Definition And Benefits For The Hospitality Industry

No doubt, digital tools have provided something of a lifeline for many hospitality businesses in recent years. Those tools come with valuable data that can be used to&nbsp;create a better and more personalised customer experience.



<hr class="wp-block-separator"/>



However, many still argue that shifting too many interactions toward digital will diminish the overall customer experience. Making things impersonal when hospitality thrives from human interaction.



Over the next few weeks, we will tackle this common myth. Come with us as we explore&nbsp;how you can use data to wow your customers&nbsp;and create a personalised experience using marketing campaigns.



<h5 class="wp-block-heading" id="h-the-personalised-marketing-recipe">The Personalised Marketing Recipe</h5>



For this, we’ve built a&nbsp;simple 5 ingredient success recipe&nbsp;that you can follow.



To start, we will use the example of a birthday campaign.



<h5 class="wp-block-heading">1) The Data</h5>



First off, what&nbsp;data do you need and where do you get it from?



For our example, you’d need to capture:



<ul><li>Your customers’ date of birth</li><li>Their email or phone number</li><li>Their first name (at least)</li></ul>



This can be done through your WiFi sign-in, webform, booking platform, etc.



<h5 class="wp-block-heading">2) The Trigger Event</h5>



The second ingredient is the trigger that sends your personalised email/SMS campaign.&nbsp;



In our scenario, the trigger event would be time-based, using the customer’s date of birth. E.g. when customer birthday is 3 weeks away &#8211; send the birthday campaign.



Time-saving tip&nbsp;&#8211; Most often you can&nbsp;automate these campaigns, so they will send by themselves. This is ideal for this birthday example.



<h5 class="wp-block-heading">3) The Messaging</h5>



Messaging is the important bit. It is all about the personal touch here, so include your&nbsp;customers’ names&nbsp;in your campaign and acknowledge their upcoming birthday.



<h5 class="wp-block-heading">4) The Offer</h5>



The goal here is to&nbsp;further entice your customers to come back. Birthday bookings are generally larger and more lucrative too.



This is how your personalised marketing campaign could look like combining the message and offer:



<a href="https://stampede.ai/blog/how-to-create-email-subject-lines-that-increase-open-rates/">Subject line</a> &#8211; [Name] It’s your birthday soon &#8211; we want to celebrate with you!



 Hey [name],



Have you made any plans for your birthday yet?



Why not celebrate your special day with us and make it a day to remember. No matter if you want to book a table for two or host a party, we’ve got you covered.&nbsp;



On top of that, we will treat you with a % discount.&nbsp;



Let’s celebrate &#8211; Book now



<h5 class="wp-block-heading">5) The Outcome</h5>



So, what can you expect to see as a result of those personalised marketing campaigns?&nbsp;



First off, you will get a&nbsp;returning customer&nbsp;that will eventually turn into a loyal one. Second, they will&nbsp;spread the word and bring in even more customers.



In our birthday example, if you can create a memorable experience, you’re not only satisfying your customer but also have the chance to win potential new customers. And they themselves will talk about the experience they have and share it on their socials.



Oh, and with their data, like birth date, this whole process starts over again, and again.



Keep an eye out for our next email to find out how you can apply our personalised marketing recipe to&nbsp;win back lost customers.&nbsp;



Need help segmenting your data for personalised email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

A 5 Step Recipe That Creates Profitable, Personalised Marketing [Part 1]

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It’s hard to avoid the news headlines around the supply chain issues and the disruption they’re causing at the moment for the hospitality industry.&nbsp;There have been reports about staff travelling hundreds of miles across the country to ensure the stock is refilled, not to mention venues shutting temporarily as the undesirable alternative.&nbsp;



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-time-to-get-creative">Time to get creative</h4>



Sometimes, you can’t avoid running out of certain items. That’s when you have to put your creative hat on to come up with alternatives to combat supply shortages.&nbsp;



When it comes to communicating changes with your customers, rather than focusing on the negative side, i.e. sorry, we have run out of &#8230;, try and turn it into something exciting and new.&nbsp;



Instead of customers not being able to enjoy their all-time favourites, they now have the (limited) chance to try something different.



<h4 class="wp-block-heading">3 ideas to tackle the supply shortage</h4>



Here’s some ideas to get you started.



<h4 class="wp-block-heading">1. Shop locally</h4>



This is the time to look beyond mass-produced supplies. Search for small producers around your place and start shopping more locally. Apart from supporting locals, this might inspire you for new menu ideas.&nbsp;



Besides, this also allows your customers to try out locally produced food and drinks they might not have come across before, such as beer from microbreweries. It also provides some great content for collaborative social media activity, which by its very nature helps spread your brand further.



<h4 class="wp-block-heading">2. Promote less popular meals</h4>



Start off with what you still have available. Push hard on promotions for your less popular meals and create enticing offers around them, or create limited time, alternate versions of them.



Either way, it’s all about putting a new spin or focus on an overlooked item. Think about how beer brands like Brewdog expand their product line by doing <a href="https://twitter.com/BrewDog/status/1415272621957079041" target="_blank" rel="noreferrer noopener">slightly different versions</a> of certain beers.&nbsp;



Sell them as a daily special with limited availability. Throughout the day you might push this further by sharing a post on your socials: “Daily special selling out fast today. Only 2 left, come by to grab yours.”



<h4 class="wp-block-heading">3. Create new menu items</h4>



Apart from pushing sales on your less popular meals, you can also use the ingredients you’ve got available to create new menu items.&nbsp;



Get your customers involved at this stage. “What dishes would you like to have on our menu?” You could also turn it into a social media poll, featuring different possible dish ideas you have and make it interactive for customers.&nbsp;



Think about turning your new dishes into side sizes for your customers to taste a wider range of smaller portions. Or maybe there was an old-time favourite you’ve taken off the menu a while ago that could now have a comeback.



And why not let your customers have a say in your new creations afterwards? After all, your customers’ new favourites might become a fixed menu item.



With all that in mind, remember to keep your customers updated on a regular basis about what’s going on in your venue via your website, social media and email &amp; <a href="https://stampede.ai/how-it-works/marketing/#sms">SMS marketing</a>. This way you can prevent any disappointment when certain dishes are not available.&nbsp;



Want some help updating your customers via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

3 Alternative Ways to Handle Supply Shortages

Short-form video is one of the big social media trends&nbsp;for this year. If done right, this sort of content is one of the most engaging ones and certainly delivers high results. We’ve put together a&nbsp;selection of various online resources that will help you create high-performing video content.



<hr class="wp-block-separator"/>



Here’s all you need to know from the setup to the editing and the content to get you started.



<h4 class="wp-block-heading" id="h-1-the-setup">1) The Setup</h4>



Before you kick-off, make sure you consider the format of your video. Most short-form videos are filmed&nbsp;<a href="https://youtu.be/BYqbcqqhCVo" target="_blank" rel="noreferrer noopener">vertically</a>&nbsp;to make them fit to Instagram Reels and TikTok.



Also, short-form can be any video length between&nbsp;30 seconds and 2 minutes. So, make sure to keep it short and sweet when creating video content.



<h5 class="wp-block-heading" id="how-to-get-the-lighting-right">How to get the lighting right</h5>



This popular&nbsp;<a rel="noreferrer noopener" href="https://www.dexerto.com/entertainment/how-to-do-tiktoks-viral-photo-editing-hack-1622171/" target="_blank">TikTok photo hack</a>&nbsp;will help you get your image settings on spot for the perfect shot.



A more&nbsp;detailed lighting guide&nbsp;on food filming can be found&nbsp;<a href="https://www.deadpixelfilms.com/blog/lighting-food-video-in-a-busy-working-restaurant" target="_blank" rel="noreferrer noopener">here</a>. It will give you some more tips and tricks on how different settings could work for you.



If you want to showcase individual dishes and avoid distracting shadows a light box is what you need. Get instructions for a handy<a href="https://www.flaxandtwine.com/2013/02/diy-photo-light-box-a-finish-fifty-project/" target="_blank" rel="noreferrer noopener">&nbsp;DIY light box&nbsp;here</a>,&nbsp;build from a cardboard box.



<h5 class="wp-block-heading" id="how-to-best-present-food">How to best present food</h5>



It is all about putting your dishes in the right spotlight and making your customers’ mouths watery.



In essence, you can apply the same principles that work for food photography to filming. Watch this&nbsp;<a href="https://www.youtube.com/watch?v=HMGqeBuI1T0" target="_blank" rel="noreferrer noopener">short video</a>&nbsp;with&nbsp;<a href="https://www.instagram.com/andrewscrivani/?hl=en" target="_blank" rel="noreferrer noopener">Andrew Scrivani</a>, a well-known food photographer, sharing his ultimate best practices.



<h4 class="wp-block-heading" id="2-the-editing">2) The Editing</h4>



You want to stand out on your customers’ feeds, so get creative when editing. You can also try and stick to a&nbsp;theme&nbsp;that will make your videos recognisable. Find some free and ready-to-use&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/tiktok-videos/templates/" target="_blank">TikTok</a>&nbsp;and&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/templates/?query=instagram-reels-videos" target="_blank">Instagram</a>&nbsp;templates on Canva.



Also, make sure to check out this easy to follow&nbsp;<a href="https://blog.hootsuite.com/instagram-reels-tutorial/" target="_blank" rel="noreferrer noopener">tutorial to get your reel editing on point.</a>&nbsp;Everything you need to know from adding music, filters, green screens to making time-lapses and remixing.



<h5 class="wp-block-heading" id="how-to-use-filters-effects">How to use filters &amp; effects</h5>



??The choice of filters and effects seems to be endless. Have a look at these tips on&nbsp;<a rel="noreferrer noopener" href="https://www.bustle.com/life/how-to-search-tiktok-filters" target="_blank">finding and saving high-performing filters</a>.



Besides, the green screen effect can be really useful. It lets you change your background into literally anything you like.&nbsp;<a href="https://www.youtube.com/watch?v=enmKA97eIuQ" target="_blank" rel="noreferrer noopener">Here’s how you use it</a>.



<h5 class="wp-block-heading" id="how-to-add-sound-effects">How to add sound effects</h5>



Just missing the perfect background music for your video? Get inspired by the&nbsp;<a rel="noreferrer noopener" href="https://thepreviewapp.com/trending-instagram-reels-songs-audio/" target="_blank">90 most popular Instagram Reel songs</a>. Or have a look at this useful article on how to choose the right&nbsp;<a rel="noreferrer noopener" href="https://later.com/blog/tiktok-sounds/" target="_blank">TikTok sound</a>&nbsp;alongside your video.



<h5 class="wp-block-heading" id="free-editing-apps">Free editing apps</h5>



Make editing your videos a lot easier and quicker with an editing app. Here’re the 3 most popular ones. The best part is they’re for free!



<ul><li><a rel="noreferrer noopener" href="https://www.capcut.net/" target="_blank">CapCut</a>&#8211;&nbsp;TikTok’s own tool</li><li><a rel="noreferrer noopener" href="https://inshot.com/" target="_blank">InShot</a>&nbsp;&#8211; all-in-one tool</li><li><a rel="noreferrer noopener" href="https://www.zoomerang.app/" target="_blank">Zoomerang</a>&nbsp;&#8211; including tutorials</li></ul>



<h4 class="wp-block-heading" id="3-the-content">3) The Content</h4>



When looking for content ideas, the most important part is to stay authentic and true to your brand. This is what makes videos such a powerful and engaging tool.



Get inspired by some great industry examples:



<ul><li><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUcZg95o6tt" target="_blank">Introduce your venue</a></li><li>Showcase a&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CZS-375hr-Z" target="_blank">dish</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.tiktok.com/@urbantandoorbristol/video/7038657441826884869?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">menu</a>&nbsp;highlights</li><li>Highlight&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CW8Uis8jigD/?utm_source=ig_web_copy_link" target="_blank">seasonal&nbsp;</a>events or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CSSCL-AATqV/" target="_blank">promote</a>&nbsp;events</li><li>How to&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWD-FrgtbRF" target="_blank">make your favourite dish</a>&nbsp;(<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=Hyz0C7i3ysU" target="_blank">cooking video tips</a>)</li><li>Go&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWbelgjI_ew" target="_blank">behind the scenes</a></li><li>A&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CS_d6kYgeI1" target="_blank">day in the life</a>&nbsp;of &#8230;</li><li>Share&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CYcLDAFB4CG" target="_blank">customer stories</a></li><li><a rel="noreferrer noopener" href="https://www.tiktok.com/@poppycooks/video/6927752424480345350?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">Kitchen</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUXnp_vDY_W" target="_blank">cocktail mixing</a>&nbsp;hack</li><li>Introducing your&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CTmACnAIiJc" target="_blank">loyalty program</a></li></ul>



Want to start turning social media fans in to loyal customers, check out our&nbsp;<a href="https://stampede.ai/get-loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card system</a>. Or&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>&nbsp;to find out more.

How To Create Engaging Video Content [25+ Free Resources]

Data from the <a href="https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23#:~:text=More%20than%20three%2Dquarters%20(78,had%20fewer%20distractions%20(53%25).">Office of National Statistics</a> suggest that the number of people who regularly work from home has doubled since pre-pandemic times.



As the novelty of working from home wears off, demand for public spaces that offer a social yet productive working environment will grow.



If you own a coffee shop with plenty of space then you are in a prime position to take advantage of this demand. You already have many pieces in place to set up a good coworking space.&nbsp;



With <a href="https://drinkycoffee.com/coffee-statistics/">coffee shop revenues still below pre-pandemic numbers</a>, this could be an excellent opportunity for coffee shop owners to recover and diversify their income.



Here we will go through the necessary steps to accommodate paid coworking customers in your coffee shop.



<h5 class="wp-block-heading">1. Assess Demand for Coworking Space</h5>



Before you plough time and money into setting up your coffee shop for coworking, you should first try to find out how likely it is people in your local area would be willing to pay to work at your premises.



There are a few ways of doing this. They include:



<ul>
<li>Look online if there are any coworking spaces in your area. If there are some then it&#8217;s very likely that there is demand for these types of spaces in your local area.</li>
</ul>



<ul>
<li>Take note of how regularly people work at your coffee shop. Many of these people would be willing to pay a small fee to work there if you can provide a more productive space.</li>
</ul>



<ul>
<li>Put up a comments and suggestions box in your shop with a sign above it saying &#8211; “We are thinking of offering coworking with ergonomic furniture and high-speed internet. Would any of you be interested in this?” Check how many people have expressed interest over a four-week period</li>
</ul>



<ul>
<li>If you have some sort of online access to your customers (active social media account or <a href="https://stampede.ai/how-it-works/marketing">email list</a>) then simply ask your customers on there.</li>
</ul>



It&#8217;s really important that you get some sort of interest in coworking before you make any moves to implement it in your business.



Do not assume that a lack of competition in your local area means that you have found an underserved market. In ninety-nine per cent of cases, a lack of competition means a lack of demand.



<h5 class="wp-block-heading">2. Designating a Space for Coworking</h5>



Once you have decided that you are going to offer coworking at your premises, the next step is to decide which part of your coffee shop you are going to set up a coworking space. And how much of your premises will be designated for coworkers.



When it comes to deciding where in your shop you want to have your coworkers, you should remember that one of the biggest needs of working people is for their environment to be quiet.&nbsp;



Therefore you should try to select a space that is as far away from any of the noisiest areas of your shop as possible.&nbsp;



If you have the means to have a physical barrier between the coworking space and other areas of your shop (say an upstairs area, for example) then this is ideal.&nbsp;



It may also be worth investing in a sound system that allows you to exclude music from your designated coworking space while still having it piped into other areas of your premises.



You also need a dedicated space big enough to meet your demand from coworkers.



I’ve found that during working hours, about one-fifth of your customers will be coworkers. So try to dedicate around that proportion of your seated area to coworking.



<h5 class="wp-block-heading" id="h-3-deciding-on-pricing-and-terms">3. Deciding on Pricing and Terms</h5>



Coworking is usually either priced as an individual fee per day, or as a monthly fee that covers a certain number of hours per month.



You are also going to have to decide what is included in this fee. Are coworkers entitled to unlimited food and drinks as part of their fee, or will this be sold separately?



In my experience, the best way of pricing out coworking at a coffee shop is to offer a monthly fee for a certain number of hours. Allow one meal, unlimited drinks and a selection of unlimited snacks as part of this.



Offering free food and drinks as part of your terms gives you a real competitive advantage over coworking spaces. While many coworking spaces do offer complimentary snacks and drinks, these won’t be of the same quality as ones freshly prepared by you.



While you may not be able to offer meeting rooms and private phone booths at your coffee shops, your ability to offer superior food and drinks should make you more appealing to freelancers and solo workers.



When it comes to pricing, current rates (2022) for coworking tend to be around £75 &#8211; £100 for part-time (2-3 days a week) and £125 &#8211; £180 for full-time (5 days a week).



The main variable for this cost is location. So if you are based in London then it&#8217;s likely you will be at the top end of this scale.



Of course, you will have to experiment with pricing and find the sweet spot between profitability per head and demand.



<h5 class="wp-block-heading" id="h-4-getting-the-required-infrastructure-in-place">4. Getting the Required Infrastructure in Place</h5>



To have any chance of being competitive in the coworking market you will need to offer customers:



<ul>
<li>Ergonomic padded chairs with armrests</li>



<li>Tables of a suitable height to work at&nbsp;</li>



<li>High-speed, reliable <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> that can handle multiple users at the same time</li>



<li>A quiet environment</li>



<li>A means of <a href="https://stampede.ai/how-it-works/marketing">communicating with existing</a> customers</li>



<li>Opening hours during regular office hours (and ideally longer)</li>
</ul>



Many coffee shops are unlikely to have the required table and chairs, or the internet.&nbsp;



It is imperative that you invest in these things before you offer coworking.&nbsp;



Offering a bad coworking experience due to insufficient infrastructure can damage your reputation and ruin your chances of being seen as a viable coworking option by local people going forward.



<h5 class="wp-block-heading" id="h-5-marketing-yourselves-as-a-coworking-space">5. Marketing Yourselves as a Coworking Space</h5>



In my experience, the best way of marketing yourself as a coworking space is to try and rank for the term: “coworking space in [your location]” on Google.



So long as you narrow this down to your really local area, say “coworking space in Hackney” rather than “coworking space in London”, then you have a decent chance of ranking due to a lack of competing coworking spaces in this area.



To optimise your website for this keyword, just do the following:



<ul>
<li>Set up a dedicated page on your website for your coworking where you talk about your offering and terms. Make sure this is titled with your target keyword.</li>



<li>Add that you offer coworking in your business description and services in your Google My Business account</li>



<li>Add that you offer coworking on some areas of your website’s homepage</li>



<li>Look around if there are any online directories dedicated to coworking spaces and sign yourself up for these.</li>
</ul>



You will not rank for coworking-related keywords immediately. However, if you follow these steps you should be appearing in these searches within a couple of months.



Other ways that you can market yourself as a coworking space include:



<ul>
<li>Having a sign outside your premises</li>



<li>Making social media posts about it and asking your followers to share it</li>



<li>Emailing existing customers on your email list</li>



<li>Taking out an advertisement in the local newspaper (this is always cheaper and more effective than you expect it to be)</li>
</ul>



<h5 class="wp-block-heading" id="h-final-thoughts">Final Thoughts</h5>



The rise of remote working after the pandemic has meant that the part-time coworking space market will certainly grow in the next few years.



Coffee shops are in a prime position to take advantage of this as they can set up a coworking space without core changes to their business operations. All they need are a few tweaks to be able to compete with (often overpriced) dedicated coworking spaces.



If you have a large premise, then this could be an excellent opportunity for you to increase and diversify your income.



This article was written by Oli Baise. Oli helps run London-based coffee shop The Coffee Traveller. He writes about all things coffee and the coffee industry in his blog <a href="https://drinkycoffee.com/">Drinky Coffee</a>.

How to Set Up a Coworking Space in Your Coffee Shop

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

How Hospitality Operators Can Use Data To Reveal Loyal Customers

4 Steps To Master Customer Retention and Loyalty With Data-Driven Marketing

2 Ways To Keep Your Footfall Up With Customer Loyalty

We’re pleased to share with you the latest feature addition to our marketing platform: unique voucher codes.



In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed.



So far, Stampede has already closed a big gap with businesses being able to track returning in-venue visitors based on WiFi interaction. However, until now it wasn’t possible to record singular campaign conversion, i.e. matching customers who came back to the venue (to redeem their voucher) with the corresponding marketing campaign.



Unique voucher codes will allow you to do this. They help you better understand how many conversions your campaigns get by linking your vouchers to the emails you’ve sent. It’s a powerful and effective way to increase customer spending and reporting accuracy.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



Get started by creating a new voucher in the Stampede Growth section. Choose a name, redemption amount as well as expiry date and include a short description.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-20-at-12.18.13.png"><img decoding="async" loading="lazy" src="https://image.stampede.ai/fill/882/1236/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMjAtYXQtMTIuMTguMTMucG5n" alt="" class="wp-image-21710" width="441" height="618"/></a></figure>



<hr class="wp-block-separator"/>



Now head over to <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a> and enable voucher codes for your campaigns. You can then build promotional emails which will include a unique code for each customer in the audience. These one-time-only codes will also prevent customers from using them multiple times.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png" alt="" class="wp-image-21712" width="370" height="338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png 739w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-300x274.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-150x137.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-592x541.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-66x60.png 66w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-99x90.png 99w" sizes="(max-width: 370px) 100vw, 370px" /></a></figure>



<hr class="wp-block-separator"/>



Each voucher code will be automatically attached to the email or SMS and allows for super accurate conversion tracking. Once customers redeem the voucher at your venue, you will be able to track each conversion back to your individual campaigns via the code.



To access the results of voucher code campaigns, head back to the Growth section in Stampede. Here you will see exactly how many conversions your campaigns are bringing in. 



<h4 class="wp-block-heading">Proven Campaign Ideas</h4>



To get started here are some campaign ideas to increase revenue and nurture customer loyalty.



<h6 class="wp-block-heading">Welcome Campaign</h6>



When a customer signs ups for your newsletter on your website, you can automatically send them a welcome discount voucher code. Once they redeem, you can track their full journey from their first online interaction to an offline in-venue visit.&nbsp;



<h6 class="wp-block-heading">Birthday Campaign</h6>



Personalised marketing is a great way to deepen your customer relationship and keep customers coming back. One example of these simple but effective campaigns is birthday emails with personalised vouchers attached.



<h6 class="wp-block-heading">Win-Back Campaign</h6>



Retain customers who haven’t been at your venue for a while and offer them a discount upon their next visit. If they redeem you can further engage them with additional offers, etc.



Also, make sure to set up an automated reminder email if the voucher hasn’t been redeemed after a certain time.&nbsp;



<h6 class="wp-block-heading">VIP Club Campaign</h6>



In this case, your vouchers give your loyal customers access to exclusive rewards and benefits, i.e. free or discounted merchandise. You can use this campaign in combination with special events, such as launch parties or celebrations.



Unique voucher codes are now live in Stampede, you can log in and use them right away. If you have any questions, <a href="https://h.stampede.ai/meetings/stampede/demo">reach out to our team</a> who are happy to help.

New Stampede Marketing Feature – Unique Voucher Codes

If you&#8217;re not offering WiFi for your Airbnb guests. You&#8217;re already losing out. According to a recent survey in <a href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016">TripBarometer</a>, nearly half of all travellers &#8211; 46% &#8211; considered in-room WiFi a &#8220;must-have.&#8221; So if you don&#8217;t have WiFi in your property, your listing isn&#8217;t even going to show up when Millennials and Digital Nomads click the &#8220;On-site WiFi&#8221; box in Airbnb searches. But how do you ensure your offered WiFi is secure?







Even if you already have WiFi in your Airbnb places, you could still be leaving yourself open to hackers and those bent on stealing your data. 



You know that router sitting in the living room you use to connect to the internet? You know &#8211; the one out in plain sight. Yeah &#8211; that one &#8211; the router provided by your internet company that is still protected with the default password. The <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">default password</a> that is probably on a sticker on the bottom of the router somewhere.&nbsp;I think you can see where this is going.



But what to do? You want to give your Airbnb guests an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">awesome experience,</a> so you can gather those <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">positive reviews</a> and keep your place at the top of the listings. All this without leaving your data and valuable computer systems open up to evil-doers.



Don&#8217;t worry. There are a few simple precautions you can take to keep both you and your guests secure.



<h4 class="wp-block-heading">Keeping your Airbnb WiFi Secure</h4>



CHANGE YOUR ROUTER PASSWORD&nbsp;&#8211; Let&#8217;s start out simple. CHANGE THE DEFAULT ROUTER PASSWORD. You big dummy. Interesting trivia bit &#8211; one of the first tricks a hacker will try is checking default passwords. This is detailed in the 1989 computer security classic <a href="https://en.wikipedia.org/wiki/The_Cuckoo%27s_Egg">The Cuckoo&#8217;s Egg</a>.



INSTALL A GUEST WIFI DEVICE &#8211; If you don&#8217;t want to bother with changing passwords, <a class="" href="https://www.stampede.ai/blog/press/guest-wifi-the-fourth-emergency-service">Guest WiFi </a>allows you to set up a separate, more secure WiFii network exclusively for your Airbnbers. 



This keeps things secure by keeping them off your WiFi network. Simply take the guest Airbnb WiFi device, plug it into the router, adjust a few settings, and you&#8217;re good to go. Setup the Guest WiFi so users can register with their email address or even use a social login like Facebook. 



If you&#8217;re running a high volume Airbnb with a lot of turnover, you can even use the <a class="" href="https://www.stampede.ai/how-it-works#marketing">built-in marketing capabilities</a> of Guest WiFi devices. They allow you to gather valuable customer data and start building a mailing list or use the built-in SMS/Email messaging to alert previous guests to special offers or discounts.



These devices are typically pretty inexpensive and can be <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/setting-up-your-airbnb-for-guest-wifi" target="_blank">setup in just a few minutes</a>. Don&#8217;t believe us? Just check out the video.&nbsp;



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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If you&#8217;d like to read a little more in depth on how you can use WiFi marketing to help keep your AirBnB full. <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/blog/tips-on-using-wifi-with-your-airbnb-during-the-holidays" target="_blank">Have a look at this article</a>.&nbsp;



In addition, check out one of our free eBooks with useful tips on how to avoid common WiFi mistakes in your venue.



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INSTALL A VPN ROUTER &#8211; This is probably the most technically challenging of the bunch. A VPN (Virtual Private Network) encrypts your data and tunnels it to another network location. What&#8217;s the point of this? Thanks for asking &#8211; few of reasons here. 



Number one, this protects all your data, which is always a good thing. Your Airbnb guests can surf to their hearts content, knowing that they&#8217;re protected from the bad guys. Last, but not least, your ISP can&#8217;t see where the traffic is going on a VPN. So, if your visitors decide to get on your WiFi and download the latest Hollywood releases from the newest Pirate Cove site &#8211; you won&#8217;t be left holding the bag when the lawyers come calling.&nbsp;



<h4 class="wp-block-heading">Ready to Offer Secure WiFi in Your AirBnB?</h4>



Then why not take Stampede for a spin? We offer a free trial so you can see how fast and easy it is to offer safe and secure WiFi in your AirBnB property.&nbsp;&nbsp;



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Airbnb WiFi: Offering Your Guests Safe and Secure Wireless

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

Home

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

<h4 class="wp-block-heading" id="h-smash-your-summer-goals-and-maximise-your-promotions">Smash your summer goals and maximise your promotions</h4>



To make your job a little easier and save you time coming up with campaigns, we’ve created an Email Marketing Guide&nbsp;specifically for hospitality brands.



Download your FREE Email Marketing Guide for August 2023 now and start scheduling and promoting your campaigns.



Featuring 6 instant and seasonal campaign ideas, 4 ready-to-use templates and 8 additional resources from our blog.

August 2023 Email Marketing Guide

It’s time to break out the Doritos and enable cookies, cause today is the day we celebrate the first thing you ask for when you go to a new friends house or when you arrive to a new hotel or a restaurant &#8211;  Yes, you guessed right, today is World WiFi Day!
Thank you WiFi, for connecting people, creating communities and giving us access to a wealth of information, more than any library could contain. Most of it is cat videos, but we still appreciate the resource.
<h2>Do we need WiFi?</h2>
But did you know that there are still more than 4 billion people throughout the world that don’t have internet access? &#8211; That’s 4 billion people that don’t have immediate access to any important information like weather reports, world news, emergency services and even the things that aren’t that important. Like an answer to the question ‘can a bee sting another bee?’ &#8211; Yes &#8211;  or ‘How many people speak Klingon worldwide?’ &#8211; est. 300,000.
<h2>But what&#8217;s the purpose of World WiFi day?</h2>
World Wi-Fi Day is taking place today, on the 20th of June, and it aims to recognise the importance WiFi has on the modern world, and to “<a href="http://worldwifiday.com/about-us/what-is-world-wi-fi-day/">help bridge the digital divide</a>”. WiFi is playing a very significant role in cities and communities around the world, trying to ‘connect the unconnected’  through innovative projects and diverse initiatives.
We know how important WiFi is to us, but it plays an even more crucial role in developing countries: Providing internet access means providing people with opportunities to upskill themselves, as well as improve social mobility and increase economic growth.
<h2>Start offering Guest WiFi in your business</h2>
So &#8211; Why not offer your customers or guests free WiFi?  Keep your customers connected with Stampede and take your business to next level in  just a few minutes.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Stampede Celebrating World WiFi day

When starting out in the <a class="" rel="noopener noreferrer" href="https://stampede.ai/wifi-in/bars-hospitality/" target="_blank">hospitality</a> sector, building a unique <a class="" rel="noopener noreferrer" href="https://stampede.ai/features/branding/" target="_blank">brand</a> that you and your customers are passionate about is one of the most important things. Some of the most successful chains in the world are built around a strong brand that customers <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">admire </a>and recognise. Did you know that you could use your Guest WiFi to build your hospitality brand and most important <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer loyalty</a>?







On most occasions, dining out tends to be a sociable experience that customers remember. This opens the door for restaurants to connect with the customer in subtle, memorable ways.



But what happens when, after leaving the restaurant, the customer then receives a follow-up email message asking about their customer experience that doesn’t represent the brand at all? It&#8217;s not engaging the same values as the ‘in-house experience’.



So, just how do you maintain the brand you worked so hard to build in an online environment?&nbsp;



<h4 class="wp-block-heading">Customise your online presence</h4>



The first step is to be familiar to your customer. Ideally, you want them to remember you. In most cases, third-party services are in no way <a rel="noopener noreferrer" class="" href="https://stampede.ai/features/branding/" target="_blank">branded</a> for you. This instantly detaches the customer from your brand and exposes them to another. 



With Stampede, your online splash page is fully customisable. Ask as much or as little about your customers as you want &#8211; there is no aspect which can&#8217;t be tailored to your brand. Favourite drink? Where did they come from? Birthday? &#8230;



As well as this, fully customising email <a class="" rel="noopener noreferrer" href="https://stampede.ai/articles/wifi-marketing-connect-customers/" target="_blank">messages</a> sent to customers on a transactional basis is another huge way to engage with clients and keep them coming back.&nbsp;Stay clear of dull emails and stand out in your customers&#8217; inbox.



<h4 class="wp-block-heading">Using Transactional Marketing</h4>



Additionally, engage with your customers on a personal basis with <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">transactional marketing</a>. In this type of marketing, you break down interactions with your customers according to software-controlled automated rules. 



For example, two hours after the customers first visit, you could send a fully customised message asking for a <a href="https://stampede.ai/blog/the-importance-of-online-reviews/">review </a>on TripAdvisor. Hereby timing is important, while the&nbsp;memory of the dining experience is still fresh in their mind. 



Or how about sending a customer a <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">message</a> on their birthday offering them a special offer on the big day? The possibilities of transactional marketing are almost limitless.&nbsp;



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<h4 class="wp-block-heading">See Stampede Brand Building WiFi in Action&nbsp;</h4>



But talk is cheap, right? See for yourself how <a rel="noopener noreferrer" class="" href="/blog/restaurant-wifi-with-tapas-blackbx-success-story" target="_blank">Edinburgh based Tapa</a> uses Stampede Guest WiFi to help build their brand. Also, increase customer awareness and garner those all-important reviews &#8211; every time a customer visits their restaurant.&nbsp;



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<figure><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Ready to Build Your Hospitality Brand with WiFi?&nbsp;</h4>



Stampede gives you all the tools you need to maintain and grow a strong brand in an online environment. Don&#8217;t waste time creating a passionate brand for it to be tarnished online.



What are you waiting for?&nbsp;



<h2 class="wp-block-heading"><a class="eut-modal-popup" href="#schedule-demo">Click here to get s</a><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">t</a><a class="eut-modal-popup" href="#schedule-demo">arted.</a></h2>

Building Your Hospitality Brand with WiFi

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
Admiral House, 
29-30 Maritime Street, 
EH6 6SE, Edinburgh
Call us on: 
<a href="tel:01315107008">(+44) 0131 510 7008</a>
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Company

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Now Online

The&nbsp;aim of a staff newsletter is to foster a community feeling and a sense of involvement&nbsp;amongst your staff. This is one of the key ingredients for successful retention. Check out our 25 content ideas and start creating engaging internal staff newsletters.



<hr class="wp-block-separator"/>



In&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/how-internal-newsletters-help-you-to-retain-staff-part-1/" target="_blank">part one of this series,</a>&nbsp;we provided some tips on how to set up the staff newsletter.



But you also have to make your updates worth reading. Staff newsletters should be&nbsp;informative, interactive and engaging. So, find a balanced mix of relevant information and important updates combined with something light-hearted.



To encourage your social sharing and employee advocacy, make sure to also include some content your staff can share on their social channels.



<h4 class="wp-block-heading" id="h-25-ideas-to-inspire-great-internal-staff-newsletters">25 ideas to inspire great internal staff newsletters</h4>



We’ve compiled a list of content ideas to give you some inspiration for your next internal newsletter, featuring three main topic areas.



<h5 class="wp-block-heading">1. Company-related content</h5>



<ul><li>Upcoming key dates &amp; events</li><li>Open jobs &#8211; encourage them to share with their network</li><li>Internal updates &#8211; staff, common customer issues</li><li>Industry &amp; local news</li><li>Training opportunities</li><li>Free resources</li><li>Financial key results of the previous month, quarter, year</li><li>Reminders</li><li>Seasonal greetings</li><li>Guest post from suppliers/partners/brand friends &#8211; intro, short interview</li></ul>



<h5 class="wp-block-heading">2. Customer-related content</h5>



<ul><li>Customer success stories</li><li>Recent reviews or feedback &amp; employee mentions&nbsp;</li><li>Customer content from socials</li><li>Updates on new menu items, new policies, etc.</li></ul>



<h5 class="wp-block-heading">3. Staff-related content</h5>



<ul><li>Guest post from different people or departments</li><li>Team spotlight &#8211; a day in the life of&#8230;</li><li>Top 10 list &#8211; places for lunch, to-dos on the weekend, podcasts</li><li>Recommendations from team colleagues</li><li>Celebrate staff anniversaries, milestones, achievements, etc.</li><li>Poll &nbsp;&#8211; what’s your favourite …? Share the result in the next email</li><li>Competitions &amp; contests &#8211; send in your best shot of …, can you guess …?</li><li>Fun trivia &#8211; did you know? &nbsp;</li><li>Employee of the month</li><li>Virtual suggestion box for feedback</li><li>Social media events &#8211; how staff can take part</li></ul>



Last Tip&nbsp;&#8211;&nbsp;<a rel="noreferrer noopener" href="https://www.wordstream.com/blog/ws/2021/01/05/creative-newsletter-names" target="_blank">give your internal staff newsletter a name</a>&nbsp;to make it even more engaging and recognisable.



Need a hand with setting up your first internal newsletter?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

25 Content Ideas To Retain Your Staff With Internal Newsletters [Part 2]

Creating a&nbsp;personalised customer experience&nbsp;is a straightforward task for online retailers, as they can easily collect and&nbsp;use customer data insights. Thanks to digital innovation over the past two years, the hospitality industry can also now use the same types of customer data for personalisation.



<hr class="wp-block-separator"/>



 <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/" target="_blank" rel="noreferrer noopener">In part one of this series</a>, we had a look into why businesses should focus more on personalisation. This second part will dive deeper into how you gain customer insights and how you can use them to grow your business.



<h4 class="wp-block-heading" id="h-get-to-know-your-customers">Get to know your customers</h4>



By combining all your customer data from various tech tools, you are able to build a unique profile for each customer, which you can then use to create a personalised experience.



There are&nbsp;many data sources alongside your customer journey&nbsp;that allow you to get to know your customers. Some sources are more transactional, others focus on behavioural data.



Here’re the most important customer data sources to seek out and use for personalisation:



<h4 class="wp-block-heading" id="booking-system">Booking system</h4>



Booking systems mostly provide you with basic customer contact data. On top of that, you’ll also get insights into&nbsp;booking habits.



<ul><li>Do they book on a regular basis?</li><li>Do they usually book a table for 2 or more?</li><li>Do they have a preferred seating arrangement?</li><li>Did they book for a special occasion?</li><li>Did they book for events?</li></ul>



<h4 class="wp-block-heading" id="pos-and-order-pay">POS and Order &amp; Pay</h4>



Those systems certainly come with a lot of&nbsp;transactional data. But they are also rich in more specific insights around individual preferred&nbsp;food and drink choices.



<ul><li>What’s their average amount spent per visit?</li><li>High-spender vs. low-spender</li><li>Do they prefer to sit in or takeaway/delivery?</li><li>Do they order the same menu items?</li><li>Do they have a favourite drink/spirit?</li><li>How do they like their favourite dish? (e.g. burger medium…)</li><li>Do they have dietary preferences or allergies?</li></ul>



<h4 class="wp-block-heading" id="guest-wifi">Guest WiFi</h4>



Your WiFi data can tell you a lot about your&nbsp;customers’ behaviour. Those insights are really valuable for retention campaigns.



<ul><li>How much time did they spend in your venue?&nbsp;</li><li>Was it their first visit or are they a regular?</li><li>Do they have a preferred day?</li><li>Do they have a preferred time of the day?</li><li>Are they coming in for special events? (e.g. football, live music)</li></ul>



<h4 class="wp-block-heading" id="loyalty-program">Loyalty Program</h4>



Your loyalty program helps you to find out more about what your most loyal customers have in common (characteristics and purchasing behaviour).



<ul><li>How long does it take them to get a full card?</li><li>How long does it take them to redeem their cards?</li><li>How many points/stamps have they left?</li><li>What do they purchase to get a stamp?</li><li>How long have they been a customer?</li></ul>



<h4 class="wp-block-heading" id="use-customer-data-to-create-a-personalised-experience">Use customer data to create a personalised experience</h4>



Now it’s time to power your email and SMS marketing with all those customer insights and to start&nbsp;segmenting your database&nbsp;accordingly.



Some proven campaign ideas to increase conversions and spending:



<ul><li>Favourite food &#8211;&nbsp;“We know you love our … Get % off next time you order”</li><li>Birthday &#8211;&nbsp;“Drink for free”, “Get % when you celebrate your birthday with us”</li><li>Event bookers &#8211;&nbsp;“New event coming up, secure your space”</li><li>Re-engagement offer &#8211;&nbsp;“Haven’t seen you in a while”</li><li>Recommendations &#8211;&nbsp;“We thought you might like …”</li><li>Redeem stamp card &#8211;&nbsp;“Only 1 stamp left, come by today to get a free …”</li><li>Loyalty recommendations &#8211;&nbsp;“We’ve got a new coffee flavour for you to try”</li><li>Push loyalty usage &#8211;&nbsp;“Double stamp day today”</li></ul>



Need help sending out tailored email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

How To Bring Customers Back Using Customer Data And Personalisation [Part II]

Privacy Policy

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
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Bring more customers back

Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.

How it works

Starting from £40 / month

For your business

For your customers

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