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“Yelp gave it 4.5 stars, but Sarah said the soup was bland, but John raves about the atmosphere…” We are living in an era where the age of information has made decision-making processes just a tad more complex. Back in the day, patrons would trust newspaper reviews to guide them to the most elite and fascinating restaurants. Today, there are a bunch more factors that come into play.&nbsp;But how do customers actually choose their next restaurant to go for?







We know that getting customers through the door is half the battle of running a thriving restaurant business. So, we decided to do some deep research into how today’s restaurant-goers choose the places they dine at.&nbsp;



Below we have listed the factors that our current generations base many of their dining decisions on.



<h4 class="wp-block-heading" id="h-quality-and-innovation-of-food">Quality and Innovation of Food</h4>



According to a census run by <a href="https://www.touchbistro.com/blog/how-diners-choose-restaurants/">TouchBistro</a>, 70% of the participants agreed that they would re-visit a restaurant that made great food even if the customer service was bad.



Now, this is certainly no excuse to let good customer care fall to the wayside. But if you focus on creating quality meals that come with a touch of “je ne sais quoi”, then you are likely to retain a loyal customer base who appreciates your attention to detail.&nbsp;



You will also find that many diners are becoming a little picky with what they eat and they tend to be on the hunt for innovative meals that they can’t make at home – so, why not oblige them?



<h4 class="wp-block-heading" id="h-google-search-rankings-and-google-maps">Google Search Rankings and Google Maps</h4>



These days, hardly any serious foodie will make a “what’s for dinner” decision without checking for Google’s suggestions first. This means that you need to take your online presence quite seriously. Treat your website to a professional SEO campaign so that you can boost your rankings and land on the very first pages of search engines. If you’re on that first page, then audiences will automatically assume you have something good to offer.&nbsp;



And, if you are not already on Google maps, get yourself there! Log in to your Google account and follow the steps and get yourself listed. If you are already listed, make sure all the information included in your “tag” is correct.&nbsp;



Restaurant goers, like all consumers, feed off of convenience (no pun intended), and if they can see that your establishment is listed nearby, then apart from discovering that you actually exist – they’ll also visit you because of your nearby location.&nbsp;



<h4 class="wp-block-heading" id="h-recommendations-from-friends">Recommendations from Friends</h4>



Despite our dependence on technology for guidance, as humans, we still depend on word-of-mouth reviews. These reviews are taken seriously when they come from someone who we trust, such as friends and family.&nbsp;



So, keep your patrons happy and they will spread the word!&nbsp;



<h4 class="wp-block-heading" id="h-online-reviews">Online Reviews</h4>



Current restaurant-goers turn to <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reviews </a>when choosing a new restaurant to visit. In fact, Google and social media reviews have become the most trusted source for those seeking advice on which restaurant to choose from.



Did you know that <a href="https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#4a1232711928">88% of consumers trust online reviews</a> as much as a personal recommendation?



One negative review can instantly persuade a potential customer to move on to the next restaurant listed in their search. This makes customer service more important than ever before and social media engagement is key. &nbsp;



<h4 class="wp-block-heading" id="h-discounts-and-promotions">Discounts and Promotions</h4>



Throughout the decades, diners have always supported restaurants that offer <a href="https://stampede.ai/blog/how-to-use-pricing-and-promotions-to-make-customers-happy/">continuous discounts and promotions</a>. This trend still stands and loyalty reward programmes have proven to be an important element of any successful business.&nbsp;



We all live in a world where we need to try and save a dime or two where we can!



<h4 class="wp-block-heading" id="h-lively-entertainment">Lively Entertainment</h4>



A lively atmosphere with a touch of entertainment has the potential to draw in the crowds on even the dreariest of days. Live and local bands will attract fans and a cosy and serene atmosphere will appeal to couples who are looking for an intimate night out.&nbsp;



Whilst most patrons will dine out for the food, many choose a restaurant that will give them a great dining experience with entertainment to boot.&nbsp;



<h4 class="wp-block-heading" id="h-technology">Technology</h4>



From providing consumers with access to a <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">free WiFi connection</a> to treating them to digital menus that make ordering a fun experience, technology is certainly something that appeals to modern-day patrons. 



According to a <a href="https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics">recent survey</a>, the most important tech features are table bookings and access to free WiFi. Plus, 73% of customers think that restaurant tech can really improve their guest experience.



<h4 class="wp-block-heading" id="h-eco-friendly-dining">Eco-friendly Dining</h4>



We are entering a time where consumers are starting to make more conscious purchases. This means that they are thinking about the earth just as much as they are thinking about their palates.&nbsp;



Many diners are opting to eat at establishments that have eco-friendly practices. From serving vegan-friendly meals to ditching single-use plastics, a restaurant that’s eco-conscious is likely to get more support from the eco-friendly crowds.&nbsp;



<h4 class="wp-block-heading" id="h-social-media-engagement">Social Media Engagement</h4>



With more than 200 million posts tagged #food and 23 million with #drinks, we can confidently say that social media is the number one spot for restaurant businesses to be. Patrons use social media platforms to look for new places to go to and you want to make sure that you are going to be right in their line of vision.&nbsp;



Restaurants that put effort into their social media presence and continue to engage with their audiences are more likely to hold on to loyal customers whilst encouraging (and intriguing) new audiences to visit their joint.&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



You are now best prepared to become your customers&#8217; first choice restaurant. Want some more?



With our unique take on reaching out to audiences, we can connect you to new customers while you <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">retain a loyal support base</a>.

post

How Customers Choose a Restaurant

If you are looking for ways to draw in the crowds and make your restaurant more appealing to modern-day customers, then investing in the latest innovative marketing technologies certainly is the way to go. There is always room for businesses in the food and entertainment industry to thrive. It does, however, take a little finesse and some strategic planning to ensure that your own restaurant doesn’t fail but instead, flourishes.&nbsp;



<h4 class="wp-block-heading" id="h-did-you-know">Did you know?</h4>



A statement made by the <a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a> claims that 32% of operators think their restaurants are lagging when it comes to efficient restaurant technologies.



It’s at this point that you might be feeling a little stumped &#8211;



You are quite eager to implement these modern technologies in your own eatery but you are not sure what they are exactly. And that’s where we step in. We have been following the trends, we’ve researched what works, and we know what has been successfully implemented by your competitors.&nbsp;



<h4 class="wp-block-heading" id="h-here-are-5-must-have-restaurant-marketing-technologies-that-work">Here Are 5 Must-Have Restaurant Marketing Technologies That Work:</h4>



<h5 class="wp-block-heading" id="h-1-loyalty-programmes">1. Loyalty Programmes</h5>



Loyalty systems are not a recent concept. The way in which they use new technologies to run, however,&nbsp; is extremely impressive. There’s no more need for punch cards, instead, now loyalty programmes are being automated using software that can even be accessed via a mobile phone.&nbsp;



These loyalty programmes don’t only look attractive to customers and entice them into visiting your restaurant again and again (to redeem their “prize”, of course) but they also offer great marketing insight. For example, you can track your patrons’ habits and this data can be used to influence your future marketing strategies. Knowing how often your customers visit and why is invaluable information.&nbsp;



Using advanced technologies to run your restaurant’s loyalty program will also enhance your customer’s experience when they visit you. And to add, most of the software can even be used to track individuals’ birthdays or anniversaries &#8211; so you can contact them and offer a special treat on their big day (this is a small incentive that can go a long way)!



<h5 class="wp-block-heading" id="h-2-online-reservations-and-ordering">2. Online Reservations and Ordering</h5>



The demand for online ordering and quick solutions to making reservations at a restaurant is fast-growing and consumers are showing preference to businesses that allow them this convenience. It’s deemed a marketing technique because “convenience” always draws in crowds.&nbsp;



According to <a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a>, orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.<a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">[2]</a>



When it comes to software for online ordering and reservations, you have two options. You can either develop your own software that’s fully customised to your restaurant’s brand or you can use third party programmes and integrate them with your other technologies. By integrating your programmes, you can further streamline your services and track the trends of your patrons.&nbsp;



<h5 class="wp-block-heading" id="h-3-wi-fi-please">3. Wi-Fi Please</h5>



As a restaurant owner or manager, you will have heard the request for access to free Wi-Fi from your patrons on more than one occasion. This is because the need to have constant access to an internet connection is ever-growing. From getting work done to checking up on their favourite football team’s score, customers have come to expect Wi-Fi access on-demand.&nbsp;



If you use Wi-Fi technology correctly, this demand can play in your favour and be used as an ultimate marketing tool. Here’s why:



Number one, providing your diners with a “hotspot” will make your venue more enticing. Patrons will appreciate the fact that they can enjoy their meals while they continue to browse for the information they require at the same time. Secondly, it’s become the ultimate tool for staying connected to your customers at all times. This is because the customer exchanges details (such as a mobile number or an email address) in exchange for free access to your Wi-Fi. These details are then used for automated <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email marketing campaigns</a>. Send reminders and promotional messages via text messages, or to congratulate the receiver on a birthday, an anniversary or for qualifying for loyalty programme incentives.&nbsp;



Lastly, but perhaps most importantly, <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi marketing</a> has become one of the best marketing technologies in terms of tracking the most refined trends of consumers. Once again, this data is worth more than gold when used to plan your future marketing strategies.&nbsp;



<h5 class="wp-block-heading" id="h-4-digital-menus">4. Digital Menus	&nbsp;</h5>



Digital menus are entering the restaurant market slowly but soon all eateries will follow this pattern, and for good reason.&nbsp;



A digital menu is an LCD screen that electronically shows you the meals available for order at a restaurant. The screens can be the size of your typical table menu or they can be larger and placed behind counters. Restaurant managers can easily update the menus and prices digitally and without much effort.&nbsp;



The question is, how are digital menus a marketing tool?



Consumers are becoming more and more conscious of where their food is coming from and more importantly, what’s in it. A digital menu can allow them to click on a meal option and browse all of the details on the meal in question (this information would make normal hardcopy menus look cluttered and unattractive). Patrons can also order through the menu once they are ready – their order will immediately be sent through to the kitchen. So, it once again comes down to the “enticing” factor where patrons flock to diners who are more able to cater to their ever-growing and on-demand needs.&nbsp;



The digital menus can also be updated daily to advertise promotions, specials, and events, etc.&nbsp;



<h5 class="wp-block-heading" id="h-5-an-active-social-media-presence">5. An Active Social Media Presence</h5>



Businesses have been utilising social media to market their businesses for many years but with new innovative ideas and ways to advertise on online platforms, social media remains one of the most effective advertising strategies that technology has offered.&nbsp;



From <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram Stories</a> and Facebook promotions to how many stars your restaurant reflects on Google, an active social media presence that caters to the needs and expectations of your current and potential patrons is a tool that works.&nbsp;



You can use social media to chat to your customers on a personal level (which they really appreciate), you can use it to display adverts that have been strategically put together using the data you have tracked from consumer trends, and then you can direct all promotional material to targeted audiences – making your campaigns so much more effective.&nbsp;



The thing about any new technologies, regardless of industry, is that they evolve so quickly. The trick is to keep up with the demands of the consumer and then integrate the technologies that would make your very own restaurant unique, attractive, and all-round pleasing to its visitors (ensuring that they come back for more, with friends in tow).&nbsp;



<h4 class="wp-block-heading" id="h-references">References:</h4>



<ol class="wp-block-list">
<li><a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a></li>



<li><a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a></li>
</ol>

5 Marketing Technologies All Restaurants Should Be Using

Is it time to update your restaurant’s Instagram profile? Because if you don&#8217;t have a picture of something with mashed avocado on it, it&#8217;s already out of date. Hard but true. But how can you achieve this by also making positive use of your Guest WiFi?







Sure, we know you’re busy. You’re trying to run a restaurant, after all. But did you know that an out of date or just plain shoddy Instagram profile for your restaurant could be driving away customers? 



<a href="https://www.independent.co.uk/life-style/food-and-drink/millenials-restaurant-how-choose-instagram-social-media-where-eat-a7677786.html">According to a study done by the Italian chain Zizzi</a>, a full 30% of millennials, that highly coveted 18-35-year-old age bracket, say that they would avoid a restaurant if their Instagram presence was lacking.



Don’t despair, even if you’re a total failure at social media, there’s still hope for you. And that hope is coming at you in little doughnut-shaped radio waves. We’re talking about the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi </a>you most likely have in your restaurant (WiFi broadcasts in ring-shaped waves &#8211; there&#8217;s your WiFi trivia for the day!).



You know &#8211; the WiFi that your customers love and you are probably giving away for free. What we’re talking about is asking your customers for just a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">little bit of data</a>, as simple as just an email address, in order to access your restaurant WiFi and, in turn, <a href="https://medium.com/@marketing_37146/how-to-increase-social-media-engagement-125d48782702">boost that sad Instagram</a> profile.



So are you ready to rock your Instagram? Here&#8217;s how to get started!



<h4 class="wp-block-heading">STEP ONE: USE A CAPTIVE PORTAL</h4>



A captive portal refers to a method of asking your guests to log in through a web page first in order to access your WiFi. Instead of a hastily scrawled password on a chalkboard above the bar, your guests simply enter their email address in order to connect. Once they’ve verified their email address, they’ll have access to fast, safe and secure WiFi. But it doesn’t stop there.



When prompted to log in to your WiFi, your customer will see your branding on the splash screen, ensuring that you’re staying first and foremost in their minds. Another cool feature of the captive portal is the power of data. In addition to their email address, you can ask your customers for information like postcode, age, and gender. 



With Stampede, you can take this a step further and ask your own custom questions &#8211; the perfect way to do a quick poll on new menu items or offerings. So what is your favourite drink?



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<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="600" height="400" src="https://stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png" alt="" class="wp-image-10666" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-300x200.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-150x100.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-592x395.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-90x60.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-135x90.png 135w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
<a href="https://stampede.ai/resources/branded-experience/">Learn more about the importance of a branded customer experience </a>
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">STEP TWO: USE THAT DATA</h4>



Ok, so you’ve broken down, gotten some captive portal software and now you’ve got a pile of interesting customer data. So what to do with it? 



Got an email list? How about exporting all those customer emails addresses you captured on your fancy new portal into your email list software? 



Don’t have an email list? Now you do! Thinking of opening a new branch of your business? Check the postcode data you’ve collected to see where your customers are coming from.



In addition, the data you’re asking your customers for, a good captive portal solution will also provide you with <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">statistics</a> on time of day, length of visit and the devices used. What do you do with this? Good question. Let&#8217;s say you notice that you’ve got more people signing in from laptops rather than mobile devices, maybe it’s time to think about adding some under-seat plugs for the use of your customers.



<h4 class="wp-block-heading">STEP THREE: GET THAT INSTAGRAM LOOKING GOOD</h4>



How is captive portal WiFi going to help your sorry Instagram account? Right, follow along here. That’s where <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">automated marketing</a> comes into play. 



Your customer enters your restaurant and sits down to your signature poached egg on toast &#8211; now featuring smashed avocado. The customer’s food arrives, and, of course, it looks fantastic and they want to preserve the moment in pictures. They pull out their phone to connect to the WiFi where they’re immediately presented with your brand and logo on the spiffy captive portal screen. After entering their email, they sign in to the WiFi, snap their picture and carry on with the meal.



Here comes the automated part. Minutes after leaving your venue, the customer gets an SMS or email from you, asking them if they’re <a href="https://stampede.ai/reviews/">enjoying their dining experience</a>, and if they’d be happy to share any photos they take on social media. In other words, you&#8217;ve combined boosting your Instagram with your Guest WiFi.



Whoa! Who’s going to say no to that? Your customer, who’s had their mashed avocado cravings fulfilled, naturally, posts their photo to your Instagram page. In one fell swoop we’ve solved three problems: your customer got access to awesome WiFi, they have a fantastic dining experience, and your Instagram account is happy again.



<h4 class="wp-block-heading">NOT USING GUEST WIFI?</h4>



If, by some small chance, you&#8217;re NOT using a captive portal WiFi solution in your restaurant, pub or hospitality business and now you&#8217;re ready to start, why not give Stampede a try? We offer a free, no-obligation trial with simple integration. You&#8217;ll be up and running in no time.



<hr class="wp-block-separator"/>





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You&#8217;ll soon have more mashed avocado pictures than you know what to do with&#8230;



Check out our <a href="https://www.instagram.com/stampede_ig/">Instagram</a> as well to get some inspiration.



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Rock Your Restaurant with WiFi and Instagram

As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;



However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> for managing all of your operations efficiently.&nbsp;



With the help of data-driven insights, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;



Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to maximise their ROI and exceed expectations with their guests.



<h2 class="wp-block-heading">What is the role of CRM in marketing</h2>



In the world of marketing, a CRM system can be a powerful tool to manage and maintain relationships with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;



With a CRM, businesses can increase the effectiveness of their marketing efforts while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;



As a result, it can lead to more significant brand loyalty and increased revenue.



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<a href="https://stampede.ai/how-it-works/marketing">Email marketing</a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;



A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly targeted, personalised email campaigns that help them to upsell and increase repeat visits.&nbsp;



The best part is, using a CRM system in email marketing also saves valuable time, as there is no need to manually import and export contact information.&nbsp;



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



SMS marketing can be a powerful tool for reaching customers on the go. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;



To make the most out of SMS marketing, businesses can also use their CRM data to target specific groups with promotions and offers.&nbsp;



For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;



A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand how customers are engaging with their content, including what topics are most relevant and target their marketing efforts accordingly.



In addition, a CRM can help hospitality marketers to identify <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocates</a>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;



<h2 class="wp-block-heading">Automate Your Marketing Processes with a CRM System</h2>



Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;



With a CRM system, parts of <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.



<h2 class="wp-block-heading">Final Thoughts</h2>



Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for predictive analysis gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;



With automated processes in place, marketing resources are prioritised, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze">CRM system</a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.

Why Is A CRM Solution Crucial For A Hospitality Marketer?

The Easter countdown is officially on. Time to get your digital assets and marketing promotions Easter ready to&nbsp;bring in some extra revenue.



<hr class="wp-block-separator"/>



Many businesses will opt for a traditional brunch or roast lunch offer. Take a twist this year with a new approach to some traditional dishes. What about <a href="https://www.deliciousmagazine.co.uk/recipes/hot-cross-scones/" target="_blank" rel="noreferrer noopener">hot cross scones</a> for your brunch menu? Or introducing customers to some <a href="https://www.thespruceeats.com/traditional-easter-foods-from-around-the-world-4161077" target="_blank" rel="noreferrer noopener">dishes from other countries</a>?



But there is more you can do to create an Easter experience your customers will remember&#8230;



<h4 class="wp-block-heading" id="h-easter-marketing-elements">Easter marketing elements</h4>



Sprinkle some&nbsp;Easter themes on your digital assets&nbsp;to build your customers&#8217; excitement.&nbsp;Seasonal elements, illustrations and images&nbsp;are the quickest way to get started.



Easter and Spring is all about vibrant and cheerful colours, so focus on using <a href="https://icolorpalette.com/palette-by-themes/easter" target="_blank" rel="noreferrer noopener">pastel colours,</a> including pinks and yellows, to make your Easter marketing instantly recognisable.



Ready-made <a href="https://unlayer.com/email-templates/easter" target="_blank" rel="noreferrer noopener">Easter templates </a>can help you save lots of time when it comes to designing email campaigns too



<h4 class="wp-block-heading">8 Easter social media ideas</h4>



Easter offers lot of great opportunities for fun and engaging social media campaigns too.&nbsp;Mix and match different formats&nbsp;(posts, stories and reels) to reach a wider audience.



<ol class="wp-block-list"><li>Caption this &#8211; use&nbsp;<a rel="noreferrer noopener" href="https://www.countryliving.com/life/a30717299/easter-puns/" target="_blank">Easter egg puns</a></li><li>Share fun Easter memes</li><li>Host a virtual egg hunt across your socials and website</li><li>Share your staffs’ Easter traditions, favourite meals …</li><li>What’s on your Easter brunch table</li><li>Short video/reel &#8211; make your own DIY Easter decoration</li><li>Easter sneak peak &#8211; coming up at your venue</li><li>DIY bunny ears competition</li></ol>



<h4 class="wp-block-heading">8 Easter in-venue event ideas</h4>



Easter-related activities are not exclusively for kids, grown-ups can have a lot of fun as well. Get the whole family involved:



<ol class="wp-block-list"><li>Egg hunt or scavenger egg hunt</li><li>Egg and a spoon race</li><li>Competition &#8211; egg decorating</li><li>Guessing game &#8211; jar filled with easter eggs</li><li>Host an <a href="https://quiz-questions.uk/easter-quiz-questions/" target="_blank" rel="noreferrer noopener">Easter-inspired pub quiz</a></li><li>Easter baking class</li><li>Team up with a local florist for a wreath-making workshop</li><li>How to set your Easter table &#8211; decoration ideas</li></ol>



Easter marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

16 Rapid Ideas For Successful Easter Marketing Campaigns

Now that you know all the good, bad and ugly about AI-generated content from the <a href="https://stampede.ai/blog/ai-tools-for-marketers-an-insiders-view">first part of our AI series</a>, it’s time to go a little deeper.



For this, we had a closer look into two of the most popular and widely used AI tools: <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> and <a href="https://www.jasper.ai/">Jasper</a>.



We’ve compared their main features and capabilities and also came up with ways to get the most out of both.



<h2 class="wp-block-heading" id="h-chatgpt-vs-jasper-the-basics-compared">ChatGPT vs. Jasper &#8211; The Basics Compared</h2>



For now, ChatGPT is a free tool. Its popularity practically blew up overnight and it became the fastest tool to hit 100 million users.



Unfortunately, this led to quite a lot of downtime and users not being able to access it. This is why they are now offering a paid version for $20/m which guarantees full accessibility and also faster responses.



Jasper, on the other hand, is a paid tool.&nbsp;



They offer a 5-day free trial to give you an idea and after that, their prices start from $49/m with a 50,000-word limit. Bear in mind that the word limit refers to all words created, even if you decide to delete them.



<h2 class="wp-block-heading">3 Things To Keep In Mind</h2>



Before you dive into the world of AI-generated content, there are some things to be aware of.



Here are the 3 main ones:



<ol class="wp-block-list">
<li>They generate original content pulled from the web &#8211; you need to do fact-checking!</li>



<li>They have finished their base training a couple of years ago, so some of their knowledge is not up to date</li>



<li>They remember previous input and allow for follow-up adjustments if needed</li>
</ol>



The example below from ChatGPT shows what happens if you ask for recent events:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="294" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png" alt="ChatGPT example" class="wp-image-22963" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-300x86.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-768x220.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1200x345.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-150x43.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44.png 1442w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Is there a way to get around this?&nbsp;



The solution, according to the platforms, is to feed in any necessary information that might be missing to provide more context. Basically, teach it yourself.



<h2 class="wp-block-heading">Ways To Generate AI Content</h2>



The most notable difference between ChatGPT vs. Jasper lies in the way you can create content.



ChatGPT



ChatGPT only offers one way, a chat function, which is dialogue based. It follows a question-answer pattern where you simply put in your request to start a conversation.&nbsp;



It’s therefore very easy to use (once you’ve cracked the commands) and a good tool to get you started.



Jasper



Jasper, on the other hand, comes with a plethora of tools for content creation, i.e. chat, 50+ templates, documents, recipes, and workflows.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="661" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png" alt="Jasper templates" class="wp-image-22962" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-768x496.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1536x992.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1200x775.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39.png 2028w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



This can be a bit overwhelming for first-time users with a lot of options to choose from. To help you better navigate around the platform, Jasper offers various live training sessions and a <a href="https://learn.jasper.ai/bootcamp/overview?_gl=1*6nj48j*_ga*MTY3NDQwNjgxMC4xNjc1MTU0NjQ0*_ga_D4P3CS8W5P*MTY3NjQ1Mzg1OS4xOS4xLjE2NzY0NTM4NjAuNTkuMC4w">bootcamp</a>. Which we’d recommend making use of.



Now, the main difference between their individual tools is the degree of guidance they provide.



For example, Recipes come with pre-set step-by-step instructions. You only need to fill in your own input where required. It’s a fast way to generate content and is also ideal to get a better feeling of how Jasper&#8217;s commands work.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="401" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png" alt="Jasper recipes" class="wp-image-22964" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-300x118.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-768x301.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1536x602.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1200x470.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-150x59.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23.png 1542w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



The opposite can be found in their chat (same functionality as ChatGPT) or document option, which allows for much more freedom.&nbsp;



Workflows and templates are somewhere in between with a little guidance.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="730" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png" alt="Jasper documents" class="wp-image-22965" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-300x214.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-768x548.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1536x1096.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1200x856.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-150x107.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35.png 1688w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



It’s best to give them all a try to understand their difference and when to use them.



<h2 class="wp-block-heading">7 Tips For Higher Quality Output</h2>



To finish off, here are 7 easy tweaks you can do to your input to get the output you are actually looking for:



<ol class="wp-block-list">
<li>Upload your own content to teach it your unique writing style</li>



<li>Update input for each paragraph to avoid repetition</li>



<li>For creative output: use short sentences with few words</li>



<li>For more detailed output: include key facts, number of words and more information (see example below)</li>



<li>Guide the output: frame sections with headlines, subtitles, etc.</li>



<li>Use Jasper’s re-phrase tool for more variations</li>



<li>Play around with different tones of voices, use adjectives or individuals as reference</li>
</ol>



Detailed input example for the chat function:



As a technology writer please write a 500-word educational article using semantically relevant topics for &#8220;digital customer journeys in hospitality&#8221;, H2 and H3 subheadings with bullet points and relevant statistics, FAQ at the end. Use a catchy title. Suggest relevant resources (URL) to learn more about &#8220;digital customer journeys&#8221;



<h2 class="wp-block-heading">ChatGPT vs. Jasper &#8211; The Takeaway</h2>



The question that remains is: is it worth paying for an AI tool?&nbsp;



It depends on how you want to use it.&nbsp;



If you want to play around to understand how AI works then you should opt for the free ChatGPT version.&nbsp;



The same applies if you’re mainly looking for some content inspiration or subject line variations.



However, Jasper definitely provides much more flexibility for different business tasks in marketing and sales.



So, if you’re looking for ways to generate a wide variety of mainly longer-form content Jasper is the better option.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Uncover the power of tech and data with the <a href="https://stampede.ai/amaze" target="_blank" rel="noreferrer noopener">Stampede Customer Experience Platform</a> that drives 5x more repeat customers.

ChatGPT vs. Jasper: The Two Most Popular AI Tools Compared

With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul class="wp-block-list">
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol class="wp-block-list">
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

A Quick Guide On First-Party Data Strategy For Hotels

2023 Key Social Media Metrics To Track for Your Restaurant

If you’re a hospitality operator looking to keep your guests engaged and loyal, personalised marketing is your secret weapon. However, to offer truly customised experiences businesses have to include one invaluable tech tool in their overall customer relationship management <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">(CRM) strategy</a>: their CRM platform.



In this blog post, we’ll discuss how hospitality operators can create personalised email &amp; SMS marketing campaigns powered by their CRM.



<h2 class="wp-block-heading" id="h-what-is-personalised-marketing-and-why-does-it-matter">What is personalised marketing and why does it matter?</h2>



Personalised marketing is the process of creating and sending out email and/or SMS campaigns that are tailored to each customer. Studies show that <a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences">80% of customers are more likely to make a purchase from personalised marketing</a>.&nbsp;



The approach involves combining data insights with creative messaging and personalised content to create the ultimate customer experience.



By leveraging data insights, hospitality marketers can create more relevant content that resonates better with their target audience. This leads to increased customer loyalty and a higher chance of repeat business.&nbsp;



<h2 class="wp-block-heading">How to get started with personalised email &amp; SMS campaigns using your CRM</h2>



If you&#8217;re looking to step up your email and SMS marketing game, then targeted campaigns are the way to go.&nbsp;



The data from your CRM builds the foundation for your personalised marketing. Data points can include everything from customer purchase history to personal preferences.&nbsp;



Once you have a good understanding of your audience, it&#8217;s time to use your CRM system to create targeted campaigns that speak directly to them.&nbsp;



<h4 class="wp-block-heading">Build a holistic customer profile</h4>



Creating a comprehensive customer profile in your CRM is crucial for any business looking to better understand its audience. To build a holistic customer profile, it&#8217;s important to collate all data sources in your CRM system to gain a full picture of the customer journey.&nbsp;



In order to get the most out of your customer profiles, you should strive to combine as much data as possible by accessing different sources. For example through your Guest WiFi, <a href="https://stampede.ai/get-bookings">table booking platform</a> or loyalty scheme. This includes everything from basic information such as age to interests and purchasing habits.



<h4 class="wp-block-heading">Create segments</h4>



To effectively reach and engage your target audience hospitality marketers need to create marketing segments within the CRM platform. These segments can be based on demographics such as age or gender as well as geography and behaviour.&nbsp;



By understanding the unique characteristics and needs of each segment, you can tailor your messaging. This way you will resonate better with them and improve the effectiveness of your marketing campaigns.&nbsp;



Additionally, businesses should make use of a CRM’s tagging feature. Profiles that are tagged based on triggers can further enhance segmentation by identifying specific actions or behaviours.



<h4 class="wp-block-heading">Set up automation</h4>



Marketing automation is one of the most valuable CRM features for hospitality operators.



With the ability to trigger email and SMS campaigns based on certain customer behaviour and interaction, businesses can create personalised messages that really engage with their audience.



For example, a simple <a href="https://www.coastdigital.co.uk/2020/01/02/email-marketing-why-you-should-embrace-birthday-emails/">birthday email can generate 342% higher revenue </a>compared to a traditional promotional email. Additionally, businesses can utilise automation to retain customers who haven&#8217;t visited their venue in a while with a special discount.&nbsp;



One big benefit is that this CRM automation saves valuable time for staff as once set up, they run automatically.



<h2 class="wp-block-heading">How other hospitality venues have successfully used personalised marketing</h2>



One of our customers, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a>, has saved 2 hours per week on their marketing by using automated email campaigns. When customers subscribe to their newsletter, they get an automated email with a free margarita offer.



Another successful example comes from <a href="https://stampede.ai/customer/the-coal-exchange-hotel">The Coal Exchange Hotel</a>. They’ve used the clever Stampede CRM segmentation tool to tag customers that would be interested in their ‘kids eat free’ deal. From this, they were able to generate over £900 return visit revenue.



<h2 class="wp-block-heading">Summary</h2>



Personalisation is transforming the way hospitality operators communicate with customers. With specific and personalised campaigns, you can increase your revenue by targeting customers who are most likely to take action.&nbsp;



The first step to getting started is building a holistic view of your customers using your CRM data. Other successful implementations are creating segmentations and setting up automation.&nbsp;



As seen in the examples above, hospitality businesses can double their sales just by using personalised <a href="https://stampede.ai/how-it-works/marketing">email and SMS marketing</a> in a more intentional way powered by their CRM insights. Personalisation is key when it comes to reaching higher ROI in your marketing campaigns.

How To Create Personalised Marketing Campaigns With Your CRM

Did you know that Stampede integrates with over 200 e-commerce platforms? By connecting your e-commerce system with Stampede you will be able to access even more customer data insights, allowing you to create enticing marketing campaigns to bring customers back.



<hr class="wp-block-separator"/>



Here’s the&nbsp;<a href="https://zapier.com/apps/categories/ecommerce" target="_blank" rel="noreferrer noopener">full list of all 202 e-commerce apps</a>, including Shopify, Square and WooCommerce.



<h4 class="wp-block-heading" id="h-how-to-use-transactional-e-commerce-data">How to use transactional e-commerce data</h4>



By adding more customer data sources together you&#8217;ll get a better view of the customer journey and their relationship with your brand. Those insights can then be used to create more personalised and targeted offers.



And that&#8217;s the key to getting great conversion rates.



Having all your data sources available in one place makes this easy and effective for you as well.&nbsp;Simply mix and match your data sources to create unique customer segments&nbsp;for your next email and SMS campaigns.



To get you started, we&#8217;ve put together some clever segment combination ideas and campaigns to go with them for inspiration.&nbsp;



<h4 class="wp-block-heading">8 clever segmentation &amp; campaign ideas for your e-commerce data</h4>



1.&nbsp;Customer has purchased online but has&nbsp;not&nbsp;been at venue:



<ul class="wp-block-list"><li>We&#8217;d love to meet you! Why not come by and say hello? Get % off for your first visit.</li><li>Like our [product] and want to explore our full range? Come by our venue and get [freebie] for your first visit.&nbsp;</li></ul>



2.&nbsp;Regular in-venue customer but no online purchases:



<ul class="wp-block-list"><li>Want to enjoy some of your most favourite items at home? Check out our online store and get % off your first order.</li><li>Did you know that we also sell gift cards and meal-kits? They will make a great gift for [e.g. Mother’s Day]. Special offer only valid until …</li></ul>



3.&nbsp;Customer has purchased the same item several times (automated message):



<ul class="wp-block-list"><li>Looks like you’re a fan of our [product]. What about getting it to your doorstep every month without having to remember to re-order it?</li><li>We’ve seen you like [product] and thought you might as well like this [product].</li><li>A fan of [product]? We’ve got a much wider range available in our venue. Come by and get [freebie].</li></ul>



4.&nbsp;Customer has made several online orders and are a regular customer (loyal):



<ul class="wp-block-list"><li>Thanks for sticking with us! Here’s a sneak peak of our new [product] and an exclusive early bird offer for you.</li><li>Here’s a little treat for you. Simply show your voucher code the next time you come to visit us to get [freebie].&nbsp;</li></ul>



5.&nbsp;Abandoned cart (automated message):



<ul class="wp-block-list"><li>We’ve noticed you left something in your cart. Do you want to proceed? Get additional % off if you order within the next …</li><li>Here’s a free shipping to what is left in your cart. Order now.</li></ul>



6.&nbsp;No online order or in-venue visit in the past 30 days (cold):



<ul class="wp-block-list"><li>Here’s % off to say we miss you! Visit us or buy online.&nbsp;</li><li>Just checking in, as we haven’t seen you in a while. Get % off your next visit/order.</li></ul>



7.&nbsp;Big online spenders and high review scores (advocate):



<ul class="wp-block-list"><li>Looks like you’re enjoying [product]. Why not tell your friends and get % off your next order.&nbsp;</li><li>We want to say thank you and have [freebie] waiting for you at our venue.</li></ul>



8.&nbsp;Big online spenders and low online rating (win back):



<ul class="wp-block-list"><li>We’re sorry to hear that you’re not happy with [product] and we would like to retry. Here’s % off your next visit/order</li><li>Give us another chance, we want to make up. Your next order of [product] is on us.</li></ul>



Check out this useful article on our blog&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">on how to set up a successful e-commerce page</a>.



Ready to integrate your e-commerce platform to Stampede for more data insights?&nbsp;<a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch&nbsp;</a><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener"></a>and our team will be happy to assist.

Drive More Sales With E-Commerce Integrations and Data

4 Best Restaurant Table Booking Software Compared

What&#8217;s the first thing that comes to your mind when visiting a hospital or emergency waiting room? A clean, well lit, area to sit? Access to staff? How about WiFi?

Access to WiFi in waiting rooms is one of the recommendations in a <a class="" href="http://www.rcem.ac.uk/RCEM/News/News_2017/RCEM_asks_Emergency_Departments_to_meet_50_standards_to_ensure_quality_emergency_care.aspx">report justreleased by the Royal College of Emergency Medicine</a>. WiFi in hospitals and patient waiting rooms is categorised as a &#8220;Developmental&#8221; standard in the RCEM report. Services in this category aren&#8217;t required for patients and staff but serve as goals over and above services in the &#8220;Fundamental&#8221; category, such as access to a TV and a properly staffed waiting area.<img decoding="async" class="" style="width: 700px;" title="Stampede Hospital wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/hospital-wifi.jpg" alt="Stampede Hospital wifi" width="700" data-constrained="true" />
As Dr. Taj Hassan, President of the Royal College of Emergency Medicine, explained when the report was released: “We have also suggested some initiatives and ideas for departments to develop for patients, that we hope will add just that little bit extra to patient experience.”
By combining their Guest WiFi experience with a <a href="https://www.stampede.ai/how-it-works#analytics">WiFi analytics tool,</a> hospitals and waiting rooms can go even farther in enhancing the patient experience. What&#8217;s the average wait time a user spends in a waiting area? What&#8217;s the gender breakdown? Are users accessing the WiFi on mobile, tablets or laptops? This last insight would further enhance the waiting room experience. For example, if a hospital noticed that more guests are <a href="https://www.stampede.ai/blog/articles/wifi-in-hospitals">accessing hospital WiFi</a> over mobile or tablets, USB sockets for recharging would be a simple and quick waiting area upgrade, leading to an enhanced patient experience. How about a quick survey on a branded splash page before users log in? Helping hospital and waiting room staff understand their patients and their families needs.
Work for a hospital and want to improve your patients experience?
Do you have any experience you would like to share? Please leave it on the comments below.
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WiFi in Hospitals – Improving the Patient Care Experience

Tracking success from digital marketing to physical conversion is what we’ve always focused on. But with so many operators becoming increasingly dependent on revenue from online sources, tracking online conversion becomes important where it perhaps wasn’t before.



 Today I’m going to show you a totally free Google tool that tells you how well campaigns and promotions perform online.



 It’s called UTM tracking. UTM stands for Urchin Tracking Module and it ties together digital campaigns with results on your website. They do this by providing extra information in the website URL that you define.



 To use UTMs you’ll need to have <a href="https://analytics.google.com/" target="_blank" rel="noreferrer noopener">Google Analytics</a> installed on your website. This is also free to use and quick to install.



<h4 class="wp-block-heading" id="h-how-does-it-work">How Does It Work?</h4>



Example: In a customer email newsletter, there is a banner to “BUY GIFT CARDS” at the top that takes people to your gift card purchase system on your website.



 The link on that banner might look like this, the UTMs are in red:



www.mybusiness.com/gift-card



?utm_source=Newsletter&amp;utm_medium=Email&amp;utm_campaign=winter-campaign&amp;utm_content=header-banner



There are 4 pieces of information this link will pass to your Google Analytics when a newsletter reader clicks on the banner:&nbsp;



<ul class="wp-block-list"><li>Source (Newsletter)</li><li>Medium (Email)</li><li>Campaign (winter-campaign)</li><li>Content (header-banner)</li></ul>



Looking at your gift card webpage in Google Analytics you can then see how many people arrived there from the header banner in your winter campaign email newsletter. If they go ahead with the purchase, this information will still be present in the analytics for your confirmation/success page.&nbsp;



 So you can see exactly how many people went from email to web page to purchase.



 If you’re running lots of digital campaigns on different social media channels; with a variety of emails; or to certain customer segments, UTMs are a hugely powerful way to see exactly what perform best. You can then focus more on what works, and less on what doesn’t.



 To set up your own UTMs use this tool: <a href="https://ga-dev-tools.appspot.com/campaign-url-builder/" target="_blank" rel="noreferrer noopener">Campaign URL Builder</a> and it will generate the full URL you can add to your digital campaigns.



 There are so many website providers out there that we can’t advise how to install Google Analytics in the space we have here but all the major ones (WordPress, Wix, Square etc.) will have guides on YouTube.



 If you need any assistance adding links with UTMs in your email and SMS campaigns, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Improve Your Campaign Measurement

Chris Wilkie

Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <a href="https://stampede.ai/how-it-works/wifi/">WiFi</a>. 



As a matter of fact, a recent survey showed that the most <a href="https://pos.toasttab.com/blog/restaurant-management-statistics">important technology feature for customers is free WiFi</a>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. 







In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.



Our top <a href="https://stampede.ai/supported-hardware/">hardware recommendations</a> for seamless integration with Stampede include popular brands like:



<ul class="wp-block-list"><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html">standard that WiFi</a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. 



But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading" id="h-big-place-go-mesh">Big Place? Go Mesh</h4>



If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. 



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/">This article in Tech Advisor </a>is a quick read and gives you a nice overview on some of the best mesh routers out there.



Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/">case study we did with Bar Tonic</a>, one of our customers who rely on a good WiFi signal due to their special location.



<hr class="wp-block-separator"/>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-setup-a-captive-portal">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? WRONG. 



You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.



The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">automatically re-connect your customer</a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.



<h4 class="wp-block-heading" id="h-use-automated-marketing">Use Automated Marketing</h4>



You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <a href="https://stampede.ai/how-it-works/wifi/#portal">Captive Portal login screen</a>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.



Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. 



Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/">loyal customers</a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">voucher</a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?



<h4 class="wp-block-heading" id="h-get-social">Get Social</h4>



So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles EVERYWHERE &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. 



Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews">Stampede Reviews</a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up">Awesome WiFi in Your Restaurant or Pub Set Up</h4>



Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out how this could easily be implemented at your venue.

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

Our Marketing feature has been getting a serious overhaul behind the scenes in recent weeks. We’re pleased to share with you details of this in our Autumn product update.



Highlights include:



<ul class="wp-block-list"><li>Intelligent targeting and list building based on other customer interactions</li><li>Faster, easier template building and management</li><li>A simplified campaign builder &#8211; start to send in 4 clicks.</li><li>More detailed campaign reporting than ever</li></ul>



The momentum behind the updates came directly from the feedback from dozens of our users. So many have been increasing their use of our digital marketing in the last 18 months and their feedback has gone straight back into this latest release



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-campaigns2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtY2FtcGFpZ25zMi0xMDI0eDQ5OC5wbmc=" alt="Stampede's new marketing campaign dashboard" class="wp-image-20438" width="1024" height="498"/></a><figcaption>The new Campaigns Dashboard</figcaption></figure>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



Let’s take a walk through the refreshed system to see what’s new:



<h3 class="wp-block-heading" id="h-addresses-and-domains">Addresses and Domains</h3>



<meta charset="utf-8">When you first try the new Marketing campaigns, you’ll be asked to verify your sender domain. This new feature improves the deliverability of your emails but also helps to reinforce the presence of your brand within your customers’ inboxes.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-2021-update-domains.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/813/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctMjAyMS11cGRhdGUtZG9tYWlucy0xMDI0eDgxMy5wbmc=" alt="marketing update 2021 domains" class="wp-image-20432" width="768" height="610"/></a></figure></div>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-customer-lists-and-segmentation">Customer Lists and Segmentation</h3>



The way that you choose recipients of your emails has been given some seriously special treatment. Our advanced segment builder lets you deliver high impact, personalised marketing that drives repeat visits like never before.



To help you get started, we’ve created over 30 unique customer segments to inspire your next campaigns and drive revenue from your mailing list. And it’s all powered by the data Stampede helps you collect.



Take a look at some examples:



<ul class="wp-block-list"><li>People who’ve rated your business 4 stars or higher via Reviews</li><li>Customers who’ve bought a Gift Card but haven’t redeemed it yet</li><li>Loyal fans who are close to filling up their digital Loyalty card</li></ul>



&#8230;plus hundreds more segments when you start to mix and match the possible combinations! And these of course will automatically update as you collect additional customer data from various sources within Stampede.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-segments2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/635/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtc2VnbWVudHMyLTEwMjR4NjM1LnBuZw==" alt="The brand new segmentation menu within Stampede Marketing" class="wp-image-20439" width="768" height="476"/></a><figcaption>A sample of the ready-made segments</figcaption></figure></div>



<div style="height:51px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-email-design-and-templates">Email Design and Templates</h3>



So, what about the emails themselves? Mailchimp users will be pleased to know that you can now directly import your templates and simplify your marketing systems. There’s also a fresh library of email templates from our in-house experts for you to choose from.



For the more technical among you, we’ve made improvements to the HTML email code builder. With auto-complete and syntax highlighting you’ll find it easier than ever to make and change your email templates.



<h3 class="wp-block-heading" id="h-campaign-reporting">Campaign Reporting</h3>



Now for the numbers bit &#8211; reporting. It’s got all the metrics you’d expect, plus all the ones you’re really here for. Unlike other email marketing providers, Stampede is geared to get you more customers and track those customers when they return. You can even see exactly how much revenue a campaign brings in within the reporting suite. Simply enter the average spend per head and the system does the rest for you. That&#8217;s the beauty of having all the tools connected in the same platform.



No more wondering if, and what is working for your marketing team. We’ve closed the loop when it comes to your digital marketing so you can track the results of your efforts more easily and build upon what works best for your business.



As you can see this was no small update, and we’ve only just skimmed the surface here. All these features are live now in Stampede, you can log in and use them right away If you’d like to talk to us about upgrading to start using it click here.



We look forward to seeing all your future email campaigns &#8211; happy sending!

Better Marketing For All

Infographic: How likely are people to act on promotions?

Feature Update – Improved campaigns, reporting and imports

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

A flaw in WPA2, the encryption protocol used by routers to secure networks, <a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">has been shown to have a massive flaw</a>, leaving networks across the globe open to cyberattacks.

<img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/wifi-security.jpg" alt="wifi-security.jpg" width="320" />Let&#8217;s repeat that &#8211; WPA2, which is the wireless encryption standard used to keep wireless networks secure and used by just about every router in the world &#8211; is no longer secure. In super plain terms &#8211; that means that hackers can now spy on, eavesdrop and capture whatever data they want on just about every wireless network in the world.
The exploit, named KRACK, takes advantage of the fact that some of the encryption algorithms used by WPA2 aren&#8217;t quite as random as they should be and, with enough persistance, a <a class="" href="https://youtu.be/Oh4WURZoR98" target="_blank" rel="noopener noreferrer">hacker could eventually break onto the wireless network</a>. Details of the exploit were revealed by the researchers who discovered it at the website <a class="" href="https://www.krackattacks.com" target="_blank" rel="noopener noreferrer">Krackattacks.com</a> on October 16.
Here&#8217;s a video made by the researchers that discovered the exploit of how it works.
(Spoiler alert: for the terminally techy only.) 
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/Oh4WURZoR98" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
This security exploit is present in just about every piece of wireless hardware sold over the past few years &#8211; including that extra fancy internet-connected refrigerator you just bought. Changing your password isn&#8217;t going to do any good.What&#8217;s that? Oh, you think this means you&#8217;re finally going to get around to changing the WiFi password you have hanging on the blackboard above your cash register? Or maybe think of something a little more creative than <a class="" href="https://www.teamsid.com/worst-passwords-2016/" target="_blank" rel="noopener noreferrer">Password123</a>?
So &#8211; yeah, you could say it&#8217;s bad.
<h3>How You Can Protect Your WiFi</h3>
Ok. So we&#8217;ll cut it with all the doom and gloom. There are a couple of bright spots here to takeaway.
<h3>HTTPS is still OK</h3>
<a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">HTTPS (HyperText Transport Protocol Secure) is still secure.</a> This is the type of securityused by most financial and shopping websites like Amazon.
<img loading="lazy" decoding="async" class="" style="margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/https-wifi-wpa2.png" alt="https-wifi-wpa2.png" width="244" height="84" />
You know the little lock you see in the URL window when you visit a site? That means that transactions are secured by HTTPS.
So you&#8217;re still good in the hood.
<h3>Automatic Security Upgrades</h3>
Companies that manufacture routers and connection points for use in businesses and public areas have been aware of the exploit for a while and have already started releasing patches and upgrades for their equipment. Companies like <a href="https://forum.mikrotik.com/viewtopic.php?f=21&amp;t=126695" target="_blank" rel="noopener noreferrer">Microtik</a>, <a href="https://arstechnica.com/information-technology/2017/10/severe-flaw-in-wpa2-protocol-leaves-wi-fi-traffic-open-to-eavesdropping/" target="_blank" rel="noopener noreferrer">Ubiquiti and Aruba</a> have been pushing out patches automatically for their networked routers.
<h3>Update Your Router Firmware</h3>
If you have a wireless router you got from your cable provider or one that you picked up at the half off bin in the store, you&#8217;ve got some work ahead of you. In order to fix the security vunerabilities, you&#8217;re going to have to upgrade the firmware in your router, what is known as &#8220;flashing&#8221;.
It&#8217;s not quite as difficult as it sounds. You&#8217;ll need to follow your manufacturers diretions &#8211; which means digging through and finding the instructions for the router in the first place. <a href="https://kb.netgear.com/23442/How-do-I-update-my-NETGEAR-router-s-firmware-using-the-Check-button-in-the-router-s-web-interface" target="_blank" rel="noopener noreferrer">Here&#8217;s an example</a> on how to do this with a Netgear router.
The good thing is that it&#8217;s typically a pretty fast process. The bad part is that, if you mess up, you could brick your entire router. If in doubt, take the router into a computer repair or IT service shop and have them do it for you.
<h3>Keeping Your Business WiFi Safe</h3>
If you&#8217;re a business owner, you&#8217;ve probably long known about the benefits of offering free WiFi for your customers. But, after seeing the security implications of hacks like the WPA2 exploit, you&#8217;re wondering how to keep your business WiFi safe and secure?
That&#8217;s an excellent question &#8211; because that&#8217;s where Stampede comes in.
No more writing down passwords on a blackboard. With Stampede, customers check into your network with an email or social media login. They&#8217;re securely connected and can surf the web knowing that their data is protected.
Because Stampede works with major manufacturers like Ubiquiti and MikroTik, your routers and access points can be upgraded automagically as soon as a security breach is spotted.
And let&#8217;s not forget <a href="/blog/press/marketing-with-wifi" target="_blank" rel="noopener noreferrer">about marketing</a>. With Stampede you can offer your customers a branded login screen to keep your business first and foremost in their mind. You can also use your login screen to <a href="https://www.stampede.ai/blog/articles/wifi-data-capture" target="_blank" rel="noopener noreferrer">capture customer data</a> for use in building mailing lists or SMS marketing.
Ready to make the switch to safe and secure WiFi? Try Stampede today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WPA2 Breach – Is Your WiFi Safe?

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[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
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[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
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Marketing

A Customer Relationship Management system (CRM) is an invaluable and powerful technology tool for hospitality owners and operators to maximise the customer experience and reach their business goals.&nbsp;



But what exactly do we mean when we talk about CRM systems for hospitality?&nbsp;



In this post, you will learn all there is to know about this topic. Starting off with a definition, to features and benefits as well as tips on how to choose the right one.



In case you have unanswered questions left, we’ll also address common FAQs at the end of this guide.



<h2 class="wp-block-heading" id="h-what-is-a-crm-system">What is a CRM system?</h2>



A <a href="https://stampede.ai/">CRM system</a> is a tool used to manage interactions with existing customers and potential customers. It allows businesses to better track and organise customer data, such as contact details, purchase history, and other interactions.



Hospitality businesses of all sizes can benefit from a CRM solution, from small restaurants to large hotel groups. In the hospitality industry, it can be particularly valuable as a streamlined way to collect and analyse customer data coming from different sources. This could be your Guest WiFi, your loyalty scheme or your table booking system.



By understanding what guests are looking for, hospitality businesses can create unique experiences that meet individual needs and preferences and keep customers coming back time and again.&nbsp;



With the right CRM platform, hospitality operators can also access valuable insights into customer preferences and behaviours over time. Those can be used to drive business decisions.



Ultimately, this clever tool helps hospitality businesses build long-term relationships with customers in order to increase repeat visits, boost word-of-mouth referrals, and maximise revenue.



<h2 class="wp-block-heading">CRM key features</h2>



In today&#8217;s business landscape, understanding your customer is essential for long-term success. That&#8217;s why CRM software continues to grow in popularity, especially since it can provide a wide range of benefits to your business.&nbsp;



Here are some of the <a href="https://stampede.ai/blog/the-6-must-have-key-features-of-a-restaurant-crm">key features of a CRM</a>:



<ul class="wp-block-list">
<li>Customer profile management allows you to gather and store customer information to help create more targeted marketing campaigns.&nbsp;</li>



<li>Interaction tracking helps you monitor customer activities and preferences, enabling you to tailor your messaging for greater impact.</li>



<li>Automations simplify your sales and marketing processes and reduce manual workloads.</li>



<li>Reporting and analytics provide you with insights into your business&#8217;s performance, allowing you to optimise your operations.&nbsp;</li>



<li>Third-party integrations expand the capabilities of your CRM, allowing you to connect to other systems and tools.</li>
</ul>



Hospitality businesses have unique needs when it comes to CRM, and the features that matter most will depend on the size and type of business.&nbsp;



For instance, a hotel might find value in features such as loyalty programs, reviews management and revenue optimisation tools.&nbsp;



Restaurants may benefit from features like table booking management, event planning, and automated marketing.&nbsp;



Additionally, hospitality operators will likely find value in having access to comprehensive customer profiles and powerful analytics and reporting tools.&nbsp;



<h2 class="wp-block-heading">What are the benefits of a CRM for hospitality operators?</h2>



Without a CRM system in place, hospitality businesses may struggle to keep track of their customers and understand their preferences.&nbsp;



This can lead to errors such as sending promotional materials to the wrong customer. But also not having enough information about an individual&#8217;s interests to tailor the promotions and offers for them.



Furthermore, businesses are unable to accurately measure the effectiveness of their marketing campaigns and customer engagement strategies. As a result, businesses may not be able to capitalise on opportunities for growth or improve their customer service.



By investing in a CRM solution, <a href="https://stampede.ai/blog/how-restaurants-benefit-from-a-crm-system">hospitality operators can be more efficient in their operations</a> and optimise their customer experience. Automations enable businesses to streamline processes, saving time and money while allowing them to focus on providing quality service.&nbsp;



Additionally, CRMs allow venues to track customer interactions and activities in real-time. This gives them the ability to respond quickly and anticipate customer needs.&nbsp;



By leveraging analytics and reporting capabilities, operators can gain valuable insights into their customers’ purchasing habits, preferences and interests. This data is essential for optimising marketing campaigns to ensure that resources are used in the most efficient manner.&nbsp;



In short, a CRM system allows hospitality businesses to make informed decisions about how best to reach their customers and grow their business.



<h2 class="wp-block-heading">How to choose the right CRM?</h2>



<a href="https://stampede.ai/blog/the-3-different-types-of-a-crm-system-explained">Choosing the right CRM</a> for your hospitality business can be a daunting task. With so many options and features to consider, it&#8217;s important to first identify your specific business needs.&nbsp;



Once you have a clear understanding of what you require, you can begin to look out for important features. Focus on features that are critical to the smooth running of your customer service operations. For example communication management, automated workflows, marketing automations and data analytics. These capabilities will help streamline your operations and improve customer relationships.&nbsp;



When choosing a CRM, it&#8217;s also important to look for a platform that is tailored to the hospitality industry. This will ensure that you have access to the specific functionalities and integrations that are relevant to your business.&nbsp;



Taking the time to research and select the ideal solution can make all the difference in the success and growth of your hospitality business.



Once you have selected the CRM that is right for your venue, it&#8217;s important to ensure that it is properly implemented. A successful implementation will help ensure that all of the features and functionalities are being used to their fullest potential.



This includes training staff on how to use the system to its maximum capacity, as well as integrating the CRM with other systems to ensure data accuracy and consistency.&nbsp;



Additionally, it&#8217;s important to create a plan for ongoing maintenance and upkeep. The focus should be on regularly updating customer data, monitoring system performance, and making any necessary changes to ensure that the platform is operating optimally.&nbsp;



With the right implementation and maintenance plan in place, your CRM platform can be a powerful asset in helping your hospitality business succeed.



<h2 class="wp-block-heading">How can a CRM improve your marketing?</h2>



A CRM solution can <a href="https://stampede.ai/blog/why-is-a-crm-system-crucial-for-a-hospitality-marketer">revolutionise your marketing strategy</a> and improve your bottom line. With personalised customer data at your fingertips, you can create targeted email and SMS campaigns that speak directly to your audience.



Gone are the days of generic, one-size-fits-all approaches to marketing. With a CRM, you can tailor your messaging to specific customer segments based on their preferences and behaviours.&nbsp;



By leveraging customer data and creating targeted campaigns, you can build a strong relationship with your guests, increase bookings and enhance their overall experience.



For example, you could use the data to identify customers that haven’t visited in a while. You then send out discounts or loyalty rewards to encourage them back into your venue.&nbsp;



Plus, automating your marketing processes can save you time and money while still nurturing customer relationships.



<h2 class="wp-block-heading">3 Common FAQs about a CRM Solution</h2>



Let&#8217;s address 3 of the most frequently asked questions about this powerful tool.&nbsp;



<ol class="wp-block-list">
<li>What is a CRM system? Simply put, it is a software application that helps businesses better manage customer data, interactions, and relationships.</li>



<li>How can it benefit my business? A CRM can provide key insights into your customers&#8217; behaviours, preferences, and needs. This information can be used to create more targeted marketing and sales strategies, increase customer satisfaction, and drive revenue growth.</li>



<li>Is a CRM right for my business? If your business interacts with customers in any capacity, then it can be incredibly useful. It can help you organise important customer data, streamline communications, and improve customer service.</li>
</ol>



Investing in a CRM can be a smart decision that pays off in the long run.



Got some more questions? You might find the answer in <a href="https://stampede.ai/blog/7-frequently-asked-restaurant-crm-system-questions-answered">this article</a>.



<h2 class="wp-block-heading">Summary</h2>



In conclusion, CRM platforms are essential tools for elevating hospitality businesses to the next level.&nbsp;



They help streamline operations and provide a better customer experience by allowing businesses to efficiently collect customer data and insights from every interaction.&nbsp;



A well-built hospitality CRM system can significantly improve marketing campaigns, customer service, and process automations.&nbsp;



It is important to pick the right CRM software for your business, making sure to consider the features and pricing options that are right for you. By doing your homework and properly researching available solutions on the market, you can ensure you select one that best meets your needs.

What Is A Hospitality CRM System? A Full Guide

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Now Online – Highlands and Islands Airports

If the Coronavirus pandemic has taught us anything, it’s that flexibility needs to be a key component of a business. Those who remain versatile and open to change are the ones who are managing to successfully overcome the sudden curveball that was thrown.&nbsp;



Focusing on the food and beverage industry, the last few months have confirmed that online ordering is the way of the future. As such, many restaurants and bars are adapting their strategies to perfect their takeaway process and meet the demand for digitisation. This way, customers can feel both safe and gratified when ordering their meals.&nbsp;



<hr class="wp-block-separator"/>



Below, we’ll share 5 essential methods and strategies that will help to make your takeaway easier to operate. Whether you’re a large 5-star restaurant or a small corner-coffee shop, these ideas will kick your innovative thinking.



<h4 class="wp-block-heading" id="h-1-organise-your-staff-with-management-tools">1. Organise Your Staff with Management Tools</h4>



For your takeaway service to function more efficiently, your staff must be up to the task. They need to be ready and willing to adapt to the new procedures. You’ll have to schedule in training to make sure everyone’s on the same page and that the new processes are acknowledged.&nbsp;



“Often, when smaller restaurants transition to online services, they neglect the fact that their daily order volumes are now going to increase.” <a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1]</a>&nbsp;



This may also be a good time to investigate training assistance. There are some reliable digital management tools available to assist with scheduling and workplace efficiency. For example:



<ul class="wp-block-list"><li>Typsy is a staff training platform that uses online videos from the best in the hospitality business to teach essential skills and compliance.&nbsp;</li><li>Tap my Back provides managers with in-depth reporting on staff engagement and how members are coping while at work (which can be helpful as we all try to navigate the COVID pandemic).</li><li>7Shifts helps to keep track of staff rosters so that you can approve staff availability and ensure that you have a constant flow of hands-on deck.&nbsp;</li></ul>



Once you have created an order in your kitchen, the process of offering takeaways will be easier with fewer hiccups along the way. It will also set the foundation for keeping you, your staff, and your patrons safe and satisfied. 



<h4 class="wp-block-heading" id="h-2-adapt-your-menu">2. Adapt Your Menu</h4>



If crumbed mushrooms are a hit at your restaurant, don’t be under the assumption that they will receive the same adulation when customers order the dish as a takeaway. Fried items tend to lose their crispiness and juicy flavour after a while and may not be the best food to package for delivery. The bottom line is, not all foods are meant for deliveries and takeaways.



Perhaps it’s time that you revise your takeaway menu to only include meals that can endure the time between order and delivery. This way, you’ll still get a good rep for rustling up divine dishes.&nbsp;



From an economic point of view, it’s best to choose items that don’t take up a lot of time for preparation and packaging.&nbsp;



Also, if you haven’t yet done so – it’s time to create an online menu. To really streamline your takeaway service, you could consider investing in software (new or third party) that allows customers to order directly through your menu. These tool types typically integrate with a delivery system to encourage a seamless process.  



Did you know? Digital ordering is growing 3x the rate of on-site ordering. <a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2]</a>



<h4 class="wp-block-heading" id="h-3-streamline-delivery">3. Streamline Delivery</h4>



When it comes to streamlining food and beverage delivery, one of the key decisions to make is whether you will be using an in-house system to deliver orders &#8211; or if you are going to partner with a third party. Both choices come with their own list of pros and cons and in the end, the decision will come down to personal preference and budget. Of course, if you go the third-party route, you’ll want to in engage in a company that has the same ethos as yours. 



<h4 class="wp-block-heading">Great advice</h4>



Make sure that your own delivery staff are well-informed about your brand and meals so that they can answer all queries and concerns posed by customers.&nbsp;



And then &#8211; as with the importance of digitising your menu &#8211; an online ordering system has become an expectation by customers and if you’re not part of this new movement, you’ll be losing out on tons of potential business.&nbsp;



Some of the UK’s top online food delivery tools that are worth looking into include:



<ul class="wp-block-list"><li>Just Eat</li><li>Food Hub</li><li>Uber Eats</li><li>Deliveroo</li><li>Hungry House</li></ul>



When researching these products, some intense introspection is required. To choose an application that’s going to work best for your brand, ask yourself — what features do you need? Can you integrate your current POS with the online restaurant ordering system? Are any marketing tools included in the deal? Are there any hidden charges? How compliant is the service with new COVID-19 regulations? Does the service provide access to cashless payment software?



<h4 class="wp-block-heading" id="h-4-cashless-payments">4. Cashless Payments</h4>



Cashless payment technology for restaurants enables quick and easy customer transactions. It also reduces the risks that come with having cash on hand. The good news is that this type of technology is no longer reserved for large restaurant chains. Even the smallest takeaway joints can access affordable cashless payment systems.&nbsp;



The advantages include:



<ul class="wp-block-list"><li>Transparency, reliability, and security in the system</li><li>Increased speed of service</li><li>High customer satisfaction</li><li>A surge in online orders</li></ul>



Ask your bank if they provide any cashless payment facilities or browse online for cashless payment applications that are available to your area.&nbsp;



<h4 class="wp-block-heading" id="h-5-get-the-word-out">5. Get the Word Out</h4>



Last – but way far from least – take advantage of tools that allow you to get the word out. If this is the first time that you’re offering takeaway as an option, then you need to let folks know that you now provide this service. If you’re a takeaway veteran, inform your patrons that you have improved your system so that they can experience even better customer satisfaction.&nbsp;



In this regard, social media is your friend. This is still one of the best marketing tools for those who are on a budget. You could also look into <a href="https://stampede.ai/how-it-works/marketing/">SMS and email marketing tools</a>, or encourage ye’ old faithful “word of mouth”.&nbsp;



The more you market yourself, the wider your customer base will be. Having a dedicated customer base is what will make offering take-out a breeze. The best customers are the ones who create more customers through word of mouth. Referral and recommendation programs are a great way to activate this marketing method.



When getting the word out, remember to reassure your audiences that you have put all the relevant local health measures in place and that their health and safety is paramount to you.&nbsp;



References:



<a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1] Resto Labs. 5 Tips to Help You Transition Better for Delivery and Takeaway</a>



<a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2] Tactic. 20 Online Food Ordering Statistics</a>

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