How it works
Send branded emails and short text messages to a targeted audience of opted-in guests, and see who opened, clicked and booked as a result.
Pick who hears it.
Choose an audience of guests, then build the message and either send it now or schedule it.
Only the opted in.
A send reaches only guests who opted in on that channel, so the gate is part of the send, not a checklist.
What it drove.
Opens and clicks tie back to the send, and with bookings connected you can estimate covers and revenue.
When you'd use it
Read this first to see how a send is targeted, delivered and measured.
How it behaves
Choose an audience, build the message, and send now or schedule it. Both channels live in the same platform as your guest data and reporting: email is the workhorse for richer, branded messages, and SMS is for short, time-sensitive nudges read in seconds. A campaign can be a one-off broadcast, or an automation that reaches each new guest who matches the audience over time.
A send reaches only guests who opted in on that channel. Email links are tracked, so opens and clicks tie back to the send, and where bookings are connected you can estimate the covers and revenue a campaign drove from a spend-per-head figure you set, not just who opened it.
Configuration and options
- Channels
- Email for richer branded messages, SMS for short nudges.
- Targeting
- A saved audience of opted-in guests.
- Consent gate
- A send reaches only guests opted in to that channel.
- Send or schedule
- Send now, schedule for later, or run as an automation.
- Attribution
- Estimated revenue and booking impact from a spend-per-head figure.
Good to know
A send only reaches guests opted in to that specific channel.
Revenue is an estimate from a spend-per-head figure and connected bookings, not measured card takings.