Earning rules and expiry
The venue controls exactly how points are earned and what they are worth, and sets validity windows on the rewards and vouchers guests can claim.
When you'd use it
When tuning the economics of the scheme so it rewards the behaviour you want without giving away margin.
How it behaves
The venue decides how points are earned and how much each point is worth against rewards. Points can be awarded per visit, per pound spent, on sign-up, and on a referral.
Earning can also be driven by connected activity: where the point of sale is connected, spend earns points off the till with nothing for the team to key in, and points can be awarded for reviews left and Wi-Fi sign-ins. To protect margin you can cap points per transaction and per customer, and apply a cool-down period that limits how many points a guest earns in quick succession.
Configuration and options
- Fixed points per visit
- A set number of points on each qualifying transaction.
- Points for spend
- Points per pound spent, set by the venue.
- Points on sign-up
- A welcome balance awarded when a guest joins.
- Referral points
- Points awarded when a member refers a new guest.
- Per-transaction limit
- A cap on how many points a single transaction can earn.
- Per-customer limit
- A cap on how many points a guest can earn overall.
- Cool-down period
- A window that limits points earned in quick succession.
- Reward and voucher validity
- Rewards carry valid-from and valid-to dates; voucher codes can carry an expiry.
Good to know
Points earned off a connected till are automatic; there is nothing for staff to key in.
Caps and cool-down protect margin during busy service without switching earning off.
Trigger-based earning on visits, reviews and lapses runs through Workflows, which supersede the legacy loyalty automations.