The stampede blog
Playbooks, product news and hard-won lessons on running busier, more loyal venues — from the team building the platform.
Marketing
Sorted by · newest5 gamification ideas for your loyalty scheme
Five practical ways to make your loyalty scheme more engaging, with examples from real hospitality brands.
Cate Triendl
How hospitality operators can use data to reveal loyal customers
Your loyal customers are already in the data. Here's how to find them and what to do next.
Cate Triendl
Nine audience ideas that bring customers back
Nine audiences you can build from reviews, bookings, loyalty and guest Wi-Fi data.
Cate Triendl
Save time building Christmas templates
Five rules for festive emails that get opened, plus a block-by-block look at a working Christmas template.
Cate Triendl
Easy Halloween marketing ideas to attract more customers
Email campaigns, social posts, in-venue events and bonus ideas to make Halloween one of your busiest nights of the year.
Cate Triendl
3 clever ways to use SMS campaigns to scale your marketing ROI
Booking confirmations are the bare minimum for SMS. Three campaigns that make texts earn their keep.
Cate Triendl
How many fields your Wi-Fi sign-up form needs
For web forms, less is more. For Wi-Fi sign-up forms it is more nuanced: the right number of fields balances a quick login against the data your marketing needs.
Cate Triendl
The paid loyalty scheme that works a treat
A paid loyalty scheme done right: who Rib & Chop House invited into their Royalty Program, and the benefits that made membership worth paying for.
Cate Triendl
How to use bookings data to feed your CRM
Link your booking system to your CRM, build a complete profile for every guest, and personalise the campaigns that bring them back.
Cate Triendl
How to get insight from questionable email open rates
Open rates changed meaning after Apple's privacy update. They still tell you something, if you analyse them in context.
Cate Triendl
stampede staff pick their favourite personalisation features
Birthday SMS, win-back campaigns and custom Wi-Fi questions: five staff picks you can copy for your own venue.
Cate Triendl
Increase your footfall with a simple customer referral loop
Referral marketing brings in guests with a higher lifetime value. Here is a simple five-step campaign built from the review and visit data you already have.
Cate Triendl