Stampede staff pick their favourite personalisation features
Summary
Five Stampede team members share the personalisation and automation features they rate most, from birthday SMS to win-back campaigns.
Five Stampede team members share the personalisation and automation features they rate most, and the campaigns they would set up first.
We asked the Stampede team to pick their favourite personalisation and automation features in the product. These are the ones they use themselves, and the campaigns they would set up first at any venue.
Staff favourites: automations
Chris, head of growth marketing
“My favourite is probably automated review requests. It makes such a difference when it’s done right, based on when you actually visited and left a venue, as opposed to a booking system’s best guess.”
Timing is what makes this work: a request that lands the morning after the visit catches the guest while they still remember the meal. Automated requests save hours of chasing, and you can see how venues take back control of their online reviews with them.
Craig, customer success manager
“My favourite automation feature has got to be the automated SMS marketing feature for audiences. Specifically the audience of ‘people who have a birthday next month’. It takes just a few minutes to set up a ‘Let’s Celebrate You’ campaign and keeps working for you month after month.”
Set it once and it runs all year. Find out how automated SMS messages fit into your wider campaigns.
Euan, product marketer
“One of my favourite automated campaigns definitely is ‘Not Seen In 14 days’, targeted at customers who haven’t been at the venue in a certain amount of time.”
“It’s great to boost customer engagement, turn first-time visitors into repeat ones and is also a good opportunity to give special offers. The first big step on the journey to loyalty.”
A win-back campaign like this one is among the first automations worth building, and it keeps working quietly in the background once it is live.
Staff favourites: personalised campaigns
Jac, operations manager
“I love that venues can ask custom questions on their Guest Wi-Fi sign-up. Like the date of birth, which then really helps to power their personalised marketing. And it shows customers that you’re invested in their experience and want them to have the best visit possible.”
Customise your Guest Wi-Fi login and every answer feeds straight into what you can send guests later.
Sean, customer support
“It’s really hard to choose one particular campaign, but what I love is our advanced audience builder. We built something like 30 ready-made audiences using it that all make for interesting personalised messages. It’s great that we can help our customers do really cool marketing like that.”
If you want somewhere to start, here are nine ways to retain customers with clever segmentation.
Want to see these features in action? Get in touch and our team will happily show you the product around your venue.
See it running on your venues
One unified guest record across Wi-Fi, bookings, reviews and loyalty, and the marketing that acts on it.