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Planning a coffee shop opening for 2019? Got amazing coffee and an inviting interior? Do shops, offices and potential customers surround your shop? That&#8217;s a great start. But to keep your business busy, you can&#8217;t rely on passers-by wandering in off the street. Spend time establishing your brand online and get customers to come to you.



<h4 class="wp-block-heading" id="h-why-your-coffee-shop-brand-needs-an-online-presence">Why your coffee shop brand needs an online presence</h4>



You may have been on a fact-finding trip to South America before opening your business. You might sell the best speciality coffee for miles, but have you translated this into your brand? How will you show this knowledge and passion to your customers and use it to win you sales? Establishing your brand&#8217;s ethos and personality online will help set you apart. Be easy to find and tell your customers what&#8217;s at the heart of your business and you&#8217;ll be on the right path.&nbsp;



When customers are looking for somewhere to eat and drink they grab their smartphone. They search for cafes, look at local food bloggers on Instagram, and snoop on review platforms. These are opportunities for you to get noticed. Use them to showcase the customer experience you offer and explain what you&#8217;re about. Here&#8217;s how you align your online presence to your customer to drive footfall&#8230;



<h4 class="wp-block-heading" id="h-1-set-up-your-google-my-business-page">1) Set up your Google My Business page</h4>



If someone&#8217;s looking for somewhere to eat or drink and they search Google for a coffee shop nearby, can they find you online? Your <a href="https://www.google.com/intl/en_uk/business/">Google My Business page</a> is a free marketing tool. It can help customers find you and learn more about you.



Set up your page to display your location, opening hours and contact details. Write a summary about your establishment that speaks to your target customer. Use words that tell them if you&#8217;re a comfy spot for casual coffee drinkers. If your shop is aimed squarely at coffee aficionados, make sure they know. Your target customer should identify with your coffee shop brand when they look at this page. 



Upload photos of your food, drink and your shop interior. Give potential customers a sense of what it&#8217;s like to visit you. Want to let people know about your launch party? You can <a href="https://support.google.com/business/answer/7342169?hl=en-GB">add a post</a> to let customers know about special events. Don&#8217;t forget to link to your website so customers can learn even more about you. 



<h4 class="wp-block-heading" id="h-2-invest-in-a-coffee-shop-website">2) Invest in a coffee shop website</h4>



Do you really need a website for your coffee shop? Not always, but coffee shop owners often overlook the benefits a website provides. A branded easy-to-navigate website can enhance a customer&#8217;s online experience with you. Plus, it gives you real estate you control to set out your store. 




What should be on your website? Start with an easy to find food and drinks menu, use great photography that sets the ambience for your shop. A website blog is a great place to share photos and facts from that fact-finding trip to South America. It&#8217;ll show &#8217;em you know your stuff. A website is a platform where you can share the stories, news and events that shape your brand for customers. Don&#8217;t forget to link your site to your social media accounts. This helps Google to identify your profiles and draw them into your Google My Business page. It also encourages customers to connect with you.



<h4 class="wp-block-heading" id="h-3-begin-your-social-media-story-at-the-start">3) Begin your social media story at the start</h4>



If you want customers to wake up and smell just how good your coffee is, social media can help you to waft the scent. According to <a href="https://www.nationwidecoffee.co.uk/news/coffee-news-update-2020-and-your-best-approach-for-growth">research</a>, 45% of coffee industry leaders think social media is their most effective form of marketing. Coffee quality was identified as the biggest factor behind café success, but you need to lure those coffee drinkers in to taste what you&#8217;re offering. And the experts say you should get this strategy started before your launch. 



Simon Fogal, Creative Director at Food and Drink PR firm <a href="https://chapter81.co.uk/">Chapter 81</a>, spoke to Stampede to share his tips for launching coffee brands on social media. Yes, #latteart and #pastryporn play a part. But it&#8217;s those behind-the-scenes images that shape a brand and pique social media user&#8217;s interests.&nbsp;



&#8220;Our first port of call is great photography, images that can set a scene and really get the ambience of the venue through the lens. So we do simple set-up shots, product shots. But there are also basics like opening times,&#8221; advises Simon. 




Simon spoke to us about Chapter 81&#8217;s successful launch of Leed&#8217;s coffee shop, <a href="https://archiveleeds.co.uk/">Archive</a>. Behind the scenes teasers were used to generate interest in the brand well before the baristas got busy with any beans. 



&#8220;We helped launch their Instagram and did the shop build in sets of three. We had to do several shoots as the impact dates were very tight and it was still being built. Details of the shop and machines were used to create hype and intrigue and we did the sets of three to build up a quality Instagram feed.&#8221; 




When customers hear about new business launches, they&#8217;ll often head straight to social media to find out more details. Building anticipation by sharing your story so far can help strike the right impression with your audience. 




<h4 class="wp-block-heading" id="h-provide-reliable-and-free-wi-fi">Provide reliable and free Wi-Fi</h4>



The rise of remote workers has driven demand for free Wi-Fi in coffee shops. Yet there are extra benefits beyond promoting you as a freelance friendly spot. With a <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">captive portal</a> your customers login via a personalised branded screen. You can collect data to help turn first visitors into valuable repeat customers. Insights help you to craft targeted marketing. You get a fuller picture of your customer.&nbsp;



Offering free Wi-Fi also makes it easier for your customers to act as <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">ambassadors for your brand</a>. They can tag your coffee shop&#8217;s Instagram profile in photos of their fantastic flat white or fluffy pancake stack. And a good Wi-Fi connection makes it simple for guests to submit a review before they leave your venue.



<h4 class="wp-block-heading" id="h-be-proactive-with-your-review-strategy">Be proactive with your review strategy</h4>



When you&#8217;re the new coffee shop on the block, online reviews are super important for boosting business. Your Google review score sits within your Google My Business page. Potential customers can read reviews with just a few clicks. This helps them to decide whether to visit you. Reviews on platforms such as TripAdvisor and Google and responding to reviews can increase your visibility. They help to build your brand&#8217;s reputation.&nbsp;



You don&#8217;t need to be pushy in asking customers for reviews but you can say you&#8217;d appreciate one if they give a compliment. You’ll need to be mindful of how you respond to reviews. Aim to address them in a timely fashion. Thank guests for feedback and show empathy when issues arise. A genuine attitude and personal touch can go a long way in building your coffee shop&#8217;s brand online.&nbsp;



If you&#8217;re considering introducing Wi-Fi for your coffee shop customers, find further reading here:



<ul class="wp-block-list">
<li><a href="https://stampede.ai/wp-content/uploads/2018/07/Stampede-Factsheets-Coffee_Shops.pdf">Coffee Shop Factsheet</a></li>



<li><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">Benefits of Free Wi-Fi for coffee shops</a>&nbsp;</li>



<li><a href="https://stampede.ai/blog/brew-lab-drips-success-with-coffee-shop-wifi-blackbx-success-story/">Brew Lab coffee shop story</a></li>
</ul>



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Schedule a chat</a> with one of our team for more advice

post

Establishing Your Coffee Shop Brand Online

When you&#8217;re running a brick and mortar retail business, you know that every customer counts. Whether you&#8217;re selling the latest in urban streetwear or titanium-reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you&#8217;re alienating over 3/4 of your retail customers? Not very pretty, is it? That&#8217;s because 78% of shoppers prefer to use in-store WiFi when it&#8217;s available.



So why aren&#8217;t you offering it? Get started with your Retail WiFi today.







<h4 class="wp-block-heading">KNOW YOUR CUSTOMERS</h4>



You can&#8217;t love your customers if you don&#8217;t know them. That&#8217;s why offering them free in-store WiFi through a captive portal solution, like Stampede, makes sense. So how exactly does this work? Easy. Once enabled your customers&#8217; login through a splash screen, branded with your store name and logo, with their email address in order to access the WiFi. But it doesn&#8217;t stop there &#8211; in addition to an email address, you can ask information like age, gender, post/zip code and more! Most customers don&#8217;t mind giving out a few marketing details in return for free WiFi.



Sound too good to be true? It&#8217;s not. Here are a few more <a rel="noopener noreferrer" href="https://www.networkworld.com/article/3230377/wi-fi/wi-fi-analytics-saas-can-make-retail-cool.html" target="_blank">Retail WiFi stats courtesy of Network World</a>:



<ul class="wp-block-list"><li>82% of shoppers research products online before setting foot in a store.</li><li>60% of retail shoppers want to receive real-time promotions and offers in-store.</li><li>17% of Millennials think being reminded of items they need while they’re shopping is “cool.”</li><li>27% of Millennials think it’s “cool” to be told which foods they should buy, based on their dietary restrictions.</li></ul>



Not only do your customers want free in-store WiFi at your retail business, they want to be &#8220;cool&#8221; as well.



<h4 class="wp-block-heading">AUTOMATED MARKETING</h4>



Ok, great, so what can you do with all this information? Well, really, the sky is the limit. One option is to import email addresses into your favourite mail marketing program like Mailchimp. Send out an email blast with your latest offers to tempt customers. Or, even better, use Stampede automated marketing to send out <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank">laser targeted SMS or email messages</a> to your most loyal customers (or even the ones you haven&#8217;t seen in a while). Imagine this &#8211; a customer who hasn&#8217;t visited your shop in a set period of time &#8211; say a month &#8211; gets an automated message encouraging them to come back to your shop with a special discount. Who could resist?



<h4 class="wp-block-heading">BUYERS CLUBS</h4>



How about this? Once your customer accesses your store&#8217;s WiFi through your captive portal, they&#8217;re automatically enrolled into your buyer&#8217;s club ALONG WITH a 20% discount off anything they buy today. The best part? Once registered, customers are automatically connected to your WiFi every time they enter your store. That&#8217;s instant tracking and analysis of your customers &#8211; in real-time. <a rel="noopener noreferrer" href="http://get.stampede.ai/loyalty-program-ebook" target="_blank">Build your customer loyalty</a> &#8211; automatically.



<h4 class="wp-block-heading">BEATING THE ONLINE SHOPS</h4>



The internet has revolutionised the retail industry with online reviews and discounts. Savvy shoppers search online for discount codes to help them get the best deal and use what they read online, such as reviews and blogs, to inform their purchases. 



As a matter of fact, 30% of shoppers won&#8217;t purchase a product if they can&#8217;t research it online first. What better way to empower your shoppers than offering them awesome WiFi where a mobile signal might be weak? Your customers can use bar code scanners and other cool apps to look up product information.



Want to get into more detail? Here&#8217;s a nice video put out by the good folks at Cisco about how to implement and get the most return out of WiFi in retail:



<figure><iframe loading="lazy" src="https://www.youtube.com/embed/V4pEC4ukRu8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<h4 class="wp-block-heading">OFFER AWESOME IN-STORE&nbsp;RETAIL WIFI TODAY!</h4>



Avoid customers leaving your shop without buying anything, offer great WiFi and send vouchers by SMS or email to entice them to do an impulse purchase.



So &#8211; what are you waiting for? Get started offering awesome WiFi in your retail store today! Just click the link below to get started.



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Guest WiFi in the Retail Industry

No doubt, digital tools have provided something of a lifeline for many hospitality businesses in recent years. Those tools come with valuable data that can be used to&nbsp;create a better and more personalised customer experience.



<hr class="wp-block-separator"/>



However, many still argue that shifting too many interactions toward digital will diminish the overall customer experience. Making things impersonal when hospitality thrives from human interaction.



Over the next few weeks, we will tackle this common myth. Come with us as we explore&nbsp;how you can use data to wow your customers&nbsp;and create a personalised experience using marketing campaigns.



<h5 class="wp-block-heading" id="h-the-personalised-marketing-recipe">The Personalised Marketing Recipe</h5>



For this, we’ve built a&nbsp;simple 5 ingredient success recipe&nbsp;that you can follow.



To start, we will use the example of a birthday campaign.



<h5 class="wp-block-heading">1) The Data</h5>



First off, what&nbsp;data do you need and where do you get it from?



For our example, you’d need to capture:



<ul class="wp-block-list"><li>Your customers’ date of birth</li><li>Their email or phone number</li><li>Their first name (at least)</li></ul>



This can be done through your WiFi sign-in, webform, booking platform, etc.



<h5 class="wp-block-heading">2) The Trigger Event</h5>



The second ingredient is the trigger that sends your personalised email/SMS campaign.&nbsp;



In our scenario, the trigger event would be time-based, using the customer’s date of birth. E.g. when customer birthday is 3 weeks away &#8211; send the birthday campaign.



Time-saving tip&nbsp;&#8211; Most often you can&nbsp;automate these campaigns, so they will send by themselves. This is ideal for this birthday example.



<h5 class="wp-block-heading">3) The Messaging</h5>



Messaging is the important bit. It is all about the personal touch here, so include your&nbsp;customers’ names&nbsp;in your campaign and acknowledge their upcoming birthday.



<h5 class="wp-block-heading">4) The Offer</h5>



The goal here is to&nbsp;further entice your customers to come back. Birthday bookings are generally larger and more lucrative too.



This is how your personalised marketing campaign could look like combining the message and offer:



<a href="https://stampede.ai/blog/how-to-create-email-subject-lines-that-increase-open-rates/">Subject line</a> &#8211; [Name] It’s your birthday soon &#8211; we want to celebrate with you!



 Hey [name],



Have you made any plans for your birthday yet?



Why not celebrate your special day with us and make it a day to remember. No matter if you want to book a table for two or host a party, we’ve got you covered.&nbsp;



On top of that, we will treat you with a % discount.&nbsp;



Let’s celebrate &#8211; Book now



<h5 class="wp-block-heading">5) The Outcome</h5>



So, what can you expect to see as a result of those personalised marketing campaigns?&nbsp;



First off, you will get a&nbsp;returning customer&nbsp;that will eventually turn into a loyal one. Second, they will&nbsp;spread the word and bring in even more customers.



In our birthday example, if you can create a memorable experience, you’re not only satisfying your customer but also have the chance to win potential new customers. And they themselves will talk about the experience they have and share it on their socials.



Oh, and with their data, like birth date, this whole process starts over again, and again.



Keep an eye out for our next email to find out how you can apply our personalised marketing recipe to&nbsp;win back lost customers.&nbsp;



Need help segmenting your data for personalised email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

A 5 Step Recipe That Creates Profitable, Personalised Marketing [Part 1]

A short Q&amp;A with our founder Patrick.







Now that you know that we&#8217;re changing our name, you might have asked yourself, yeah but why? What&#8217;s wrong with the name Stampede? That&#8217;s exactly what we&#8217;ve asked our founder Patrick.



Why are we changing our name?



“As companies evolve, so do names. Like many other start-ups, we have been growing quite a lot over the last couple of months. We wanted a name that represents growth for businesses. Helping our customers to get a whole load of new customers themselves.”



What&#8217;s different about the new name?



“Our new name really embodies the idea of being very busy. It’s memorable and really stands out against the other companies in our space. In the future, we will have a whole suite of tools to help businesses become busier.”



So what is going to change for our customers?



&#8220;Nothing. The only change is our name and appearance, everything else stays the same. Same values, same people, same product.&nbsp;&#8220;



<hr class="wp-block-separator"/>



Getting excited and curious to find out what the new name will be?&nbsp;



Keep watching this space for the big announcement later this week.

Why are we changing our name?

We’re in an era where individuals expect free, fast, secure WiFi wherever they go. This demand has created a gap in the market where small business owners can harness the power of a secure WiFi network to engage customers. It’s an opportunity to subtly nudge individuals into your store or restaurant without “obviously” selling to them. And let’s face it – “obvious” sales should be left back in the 20th century. 







When looking at <a href="https://stampede.ai/blog/the-future-of-restaurant-marketing/">recent marketing trends</a>, people tend to stay loyal to businesses that offer a personal service. They also prefer supporting services that are proactive when it comes to social responsibility. Add this to a stable and effective WiFi marketing campaign and there you have the perfect all-round customer engagement solution. 



<h4 class="wp-block-heading">A Recap on What WiFi Marketing Is</h4>



Perhaps we’re jumping the gun and you’re not yet familiar with the new buzz-phrase “WiFi Marketing”. Let’s quickly recap and take a look at the concept. 



WiFi marketing is the process where visitors provide certain important details. I.e. email addresses and phone numbers in exchange for the free use of your business’s WiFi network. Individuals enter these details by accessing a login area on their smartphones. 



Once a business has these details, an opportunity is created where they can communicate with potential customers on a more specific level. Individuals can now be reached via text message, email, or through <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media channels</a>. 



Think of it as a way to tap people on the shoulder through their mobile devices and say, “Hey, we’re still here and we have something great to offer!”



<h4 class="wp-block-heading">Why Is WiFi Marketing Important?</h4>



According to <a href="https://www.brickandmobile.com/mobile-stats/">Brick &amp; Mobile</a>, 84% of small businesses have reported that using mobile marketing methods increased their customer loyalty base. 



At the same time, <a href="http://www.devicescape.com/press-release/survey-quantifies-business-benefits-of-amenity-wi-fi/">62% of local consumers</a> spend more time in a store if WiFi is available.



It’s just a win-win situation!



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> gives customers access to your wireless network and you get access to their information. This information is invaluable when it comes to creating a personal service and effective targeted marketing campaigns that truly engage people and their wants and needs. 



<h4 class="wp-block-heading">Engaging Your Customers</h4>



One of the best things about WiFi marketing is that it gives you an <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">in-depth insight</a> into the buying trends of consumers. The platform allows you to <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">keep track of the customers</a> who have signed-up to your network by storing their following information:



<ul class="wp-block-list"><li>How often they enter your establishment and how long they stay on average</li><li>Which promotional material they engage with</li><li>What they generally purchase</li><li>How often they make purchases</li></ul>



And so on…



Now, you have a better idea of who your customers are and when and how often they visit your location. This data can be added to your CRM and other online engagement tools.&nbsp;



WiFi marketing also gives you the power to automate and personalise your messages based on customer demographics and frequency of their visits. 



It allows you to engage with your customers by implementing the following communication strategies:



<h4 class="wp-block-heading">Proximity Marketing</h4>



Proximity marketing refers to the act of delivering targeted messages based on your customers’ behaviour while they were visiting your establishment. You can send out targeted promotional offers based on demographics, frequency of visit, and buying preferences.



For example, John Smith frequents your deli to purchase your famous chicken and avocado sandwich. So, you can send him a personalised message when this sandwich is on promotion – or you can simply remind him that “hey, it’s lunchtime and chickens on the menu”. 



<h4 class="wp-block-heading">Campaigns</h4>



<a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">SMS, email, and push-notification campaigns</a> can be created to engage with customers who might visit you regularly. These portals can be used to send promotional messages, to invite individuals to participate in a competition you might be hosting. Or to simply remind them that you exist and that your doors are always open to them. 



By sending out subtle messages, you remind individuals that you are eager for their business. Also, that you are willing to provide them with the things that they want. 



<h4 class="wp-block-heading">Social Marketing</h4>



When you ask customers to provide their details, you can do so by providing them with a splash page that features your branding information. Your guests are then given an option to share this information or to post a message on their social network profiles. This helps to increase social visibility for your brand.&nbsp;



Essentially, when one customer signs-up to your network, you can potentially reach out to their friends on social networks too.&nbsp;



<h4 class="wp-block-heading">Wrapping it up…</h4>



WiFi marketing creates a bridge that allows information to flow in both directions. In the future, the extent of this information will broaden and businesses will have access to endless marketing opportunities. You will be able to engage with customers on an extremely personal level. This allows them to indulge in your loyalty programmes and constantly inviting them back to your venue for another visit. 



Returning customers spend on <a href="https://www.bain.com/">average 67% more than first-time customers</a>. This means that you want to do everything you can to retain the customers you have while improving their experience with every visit. WiFi engagement is one such solution. 



Why not give it a go with our WiFi Marketing software?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Engaging Customers Through WiFi Marketing

Who would have guessed that the year 2020 would have us in lockdown? That businesses would be pressed to close their doors and that the days as we once knew them would come to a sudden halt? This is, unfortunately, our current reality and it’s a harsh one for all of us. It’s not the end, however. With some positive thinking, innovation, and strategising – you can still make a success of your hospitality business despite the current and seemingly unyielding “downtime”.



If you&#8217;re not furloughed, then the following tips are great for those who are in the hospitality industry. These ideas will keep you productive and they will help you to best prepare your business for when your doors open again.



<h2 class="wp-block-heading">Spring Clean</h2>



We’re starting with the most obvious and possibly most dull (for some) idea. While your venue is not seeing any foot traffic, you may as well use the opportunity to give it a thorough clean. This is especially important during this time when cleanliness and hygiene is the number one priority.&nbsp;Many readers have probably already done this. But it&#8217;s important to keep it up, as dust will gather even with no one visiting.



Disinfect the nooks and crannies that were low priority before, deep clean cupboards and shelves. Pull everything out of these storage places and get stuck in. Even the staff only areas.



At the same time, you may also want to look into creating a new schedule and cleaning tasks for staff going forward. New expectations and measures have been put in place when it comes to cleanliness and these should be added to your regimen.



<h2 class="wp-block-heading">Tackle Staff Training</h2>



Platforms such as Skype, Zoom, and Google Hangouts make it possible for staff members to meet and collaborate online. This means that staff training doesn’t pause if employees are furloughed &#8211; in fact getting those staff training is encouraged.



You can use the new found time on your hands to compile training material. Alternatively, you can browse the internet for information to be passed onto your staff that can improve their skills.&nbsp;



Once you have your training material ready, set a meeting date and time that everyone can commit to (giving everyone time to set-up the conference application of choice). You can then continue with your staff training online. This is also a great way to encourage a positive outlook and to keep employees in good spirits during a period of uncertainty.&nbsp;



<h2 class="wp-block-heading">Update Your Website and Social Media Pages</h2>



Now’s the time to make those changes and updates to your website that you just never get to. You can:



<ul class="wp-block-list"><li>Make sure all of your contact details are still correct</li><li>Test your contact form to make sure it’s still working</li><li>Add new and more recent photos to your gallery</li><li>Write blog posts for your blog (content is a key component when it comes to SEO and online marketing)</li><li>Contact your web designer for an upgrade or a new user interface design</li><li>Add an E-commerce module and create an online store</li></ul>



The same applies to all of your social media pages. You can make sure your details are correct across all of the platforms and update your “About Us” sections with recent news.&nbsp;



Downtime is also perfect for planning future social media posts. You can compile content and post ideas to schedule for the coming months.&nbsp;



<h2 class="wp-block-heading">Update and Optimise Your Directory Listings</h2>



Most hospitality businesses recognise the importance of having listings on both offline and online restaurant, travel, and entertainment directories. While you have some time on your hands, why not make sure that the information on these directories is still correct? Perhaps you can respond to customer reviews too and better your reputation across all channels.&nbsp;



You may also want to do some research to see if there are any new directories that you have not been listed on. During strenuous times for businesses, you want to make sure that your brand is advertised well and even the smaller directories could give you extra exposure.&nbsp;



<h2 class="wp-block-heading">Work on Your Marketing Approach</h2>



Just because you’re not receiving customers, it does not mean that you should stop marketing yourself. Continue with your social media campaigns and start strategising for the weeks and months ahead.&nbsp;



An event &#8211; such as the Covid-19 pandemic &#8211; can change how the world reacts to your brand and your advertising methods. Now may be a good time to strategise how you market yourself. For example, the current lockdown has emphasised how important the digital world is. It provides a portal where many businesses can continue to trade or at the very least, engage with customers. Perhaps it’s time to consider improving your email marketing and digital customer communications? Or maybe you want to make more of a prominent appearance on social media?



<h2 class="wp-block-heading">Adjust Your Strategy</h2>



When a stick gets thrown in your works, then we encourage you to embrace the event as an opportunity to learn and grow. Do what you can to ensure that your business is stronger and more prepared every time something drastic and unforeseen occurs.&nbsp;



When it comes to adjusting the strategy of a restaurant or hotel, for example, we &#8216;ve got the following suggestions:&nbsp;



<ul class="wp-block-list"><li>You can take your business online and create an E-commerce store where you sell your recipes, secret ingredients, cooking lessons, and vouchers.</li><li>Create a delivery service to get meals and drinks to your customers’ doorsteps.</li><li>Offer your services to those in need. If you have available hotel rooms, you can offer them to those who need to self-isolate or to those who cannot find a flight back home. If you’re a restaurant, you can use your resources to make food parcels for the hungry. This way you can continue to serve your community and you will be remembered for the role you played in giving-back.&nbsp;</li></ul>



<h3 class="wp-block-heading">On an end note:</h3>



When you’re stuck at home, why not use the time to get to know your customers better? When you know your customers – you know your business. At <a href="https://stampede.ai/">Stampede</a>, we provide smart technology so that you can connect and communicate with audiences. Helping you to learn their behaviours and expectations with data driven insight. Ready to <a href="https://stampede.ai/contact/">contact us</a> for more information?

Hospitality business owner working on projects

How Your Hospitality Business Can Make the Most of Downtime

Mother’s Day is one of those occasions that should be boldly marked on all calendars. As a business, you don’t only want to play your role in honouring moms around the world but you also want to use the event to your advantage from a marketing perspective. So, get ready for Mother&#8217;s Day with our creative promotion ideas for your venue.







Did you know that an average of <a href="https://www.restaurantbusinessonline.com/marketing/87m-adults-visit-restaurant-mothers-day-survey-says">87 million adults take their mothers out</a> to a restaurant for Mother’s Day each year? This makes the day worthy of some strategic marketing efforts that will help you to surpass your month’s target. 



In case you are <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">short on creative promotion ideas</a> for the upcoming Mother&#8217;s Day, don’t worry, you’re in the right place! Whether you’re rustling up some Mother’s Day campaigns for the first time or you are looking for new and trendy ideas, our fun and innovative tips below will help you get off to a successful start.



8 Brilliant Ways to Engage Your Audiences This Mother’s Day:



<h4 class="wp-block-heading">1. Start by Advertising Your Mother’s Day Promotion as A Rare Event</h4>



Even though the occasion comes around once every year, it doesn’t mean that you cannot market this Mother’s Day as “THE” Mother’s Day of all mother’s days. By marketing your Mother’s Day event as a “once-off never to happen again occasion”, you’ll create a sense of urgency. This should intrigue your repeat customers as well as potential new ones.&nbsp;



<h4 class="wp-block-heading">2. Let Your Audiences Know That Moms Will Get Special Treatment</h4>



Your audiences want their moms to get extra special treatment on this very special day. So, plan a treat and let it be known to the world! Whether you hand out chocolates, flowers, or a free glass of wine, make sure your patrons know what’s going to be in store for them.&nbsp;



<h4 class="wp-block-heading">3. Create A Unique Dining Experience</h4>



Your regular patrons may look for a new venue to celebrate Mother’s Day unless you give them a reason to stick around. We suggest you spice things up a little. Instead of serving your regular lunch, why not host a high-tea, a Champaign breakfast, or a cocktail evening?



By creating a unique dining experience, you get to hold on to your regular customers and at the same time, you can encourage new ones to enter your doors.



Also, if you plan your event right, you will create a lasting impression and new guests may just visit you again to try out your regular menu.&nbsp; &nbsp;



<h4 class="wp-block-heading">4. Connect with Local Mom’s Groups</h4>



This is targeted marketing at its finest. For Mother’s Day, you want to host moms and their families galore. So, where better to find moms than at your local mom’s groups! Yup, you can plan your unique event and then send promotional flyers and emails to nearby churches, day-cares, and other organisations that are woman-focused.&nbsp;



You can also ask these groups to participate in surveys. A detailed survey will give you the info you need to plan an event that caters to “what moms want”.&nbsp;



<h4 class="wp-block-heading">5. Host a Mother’s Eve Event</h4>



By hosting a Mother’s Eve event, you can capitalise on this special occasion on more than one day. Why not hold a cocktail evening the night before where the ladies can have a fun and carefree night out before celebrating with their families? You can offer free drinks to all moms with the promise of a family brunch the next day. It’s genius!&nbsp;



<h4 class="wp-block-heading">6. Cater to the Kids</h4>



The fastest way to mom’s heart is to treat her kids lovingly. That’s why we think a Mother’s Day promotion that includes entertaining the kids at a restaurant is a brilliant idea. Mom can sip her wine in peace while you bring in the kiddie’s entertainment and childminders. Get the kids to make Mother’s Day cards while they wait for their meals to arrive and you’ll get extra brownie points!



Use social media platforms such as Facebook to create an event page where you list the family entertainment that will be available. You can then use the paid marketing option to promote this event far and wide. 



Further reading: <a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/">https://stampede.ai/blog/how-to-nail-customer-service-for-families/</a>



<h4 class="wp-block-heading">7. Run A Contest with Moms in Mind</h4>



A contest will allow you to capitalise from this occasion on the days leading up to the big event. For example, during the month of March, all moms who visit your venue can be entered into a draw. You can announce the winners on Mother’s Day. And to take one step further, all prizes can be used to draw customers back to your establishment (such as meal vouchers, for instance). 



<h4 class="wp-block-heading">8. Highlight Your Inclusivity</h4>



Do not alienate a subsection of mothers and families by only catering to one version of what “mom” can mean. Moms can come in all forms and the role can be filled by plenty of people from grandmothers and aunties to teachers and nannies. Families can have more than one mom too, so make sure your perspective of Mother’s Day fits this diversity.&nbsp;



<h4 class="wp-block-heading">How to Promote Your Mother’s Day Event and Promotions</h4>



<ol class="wp-block-list"><li><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">Use social media</a> to create a big hype and talk about how moms are going to miss out if they’re not there to be wined, dined, and treated.  </li><li>Use your <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">database to send out emails and SMS’s</a> to notify your customers of what they can expect. If you haven’t started compiling a database yet…now’s the time (<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-03">contact us</a> for more info).</li><li>Hand out flyers to targeted audiences such as your local churches, schools, and mom’s groups. </li></ol>



Further reading: <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/</a>



Successful busy events such as Mother’s Day can be the difference between building a loyal customer base and a bad reputation – but, with a bit of forethought and a touch of creativity, you’ll be building lasting loyalty. For more information on how you can attract customers and retain them, please contact Stampede for an innovative take on marketing technology. 



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Getting Ready for Mother’s Day – Creative Promotion Ideas

4 Best Restaurant Table Booking Software Compared

Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <a href="https://stampede.ai/how-it-works/wifi/">WiFi</a>. 



As a matter of fact, a recent survey showed that the most <a href="https://pos.toasttab.com/blog/restaurant-management-statistics">important technology feature for customers is free WiFi</a>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. 







In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.



Our top <a href="https://stampede.ai/supported-hardware/">hardware recommendations</a> for seamless integration with Stampede include popular brands like:



<ul class="wp-block-list"><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html">standard that WiFi</a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. 



But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading" id="h-big-place-go-mesh">Big Place? Go Mesh</h4>



If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. 



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/">This article in Tech Advisor </a>is a quick read and gives you a nice overview on some of the best mesh routers out there.



Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/">case study we did with Bar Tonic</a>, one of our customers who rely on a good WiFi signal due to their special location.



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h4 class="wp-block-heading" id="h-setup-a-captive-portal">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? WRONG. 



You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.



The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">automatically re-connect your customer</a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.



<h4 class="wp-block-heading" id="h-use-automated-marketing">Use Automated Marketing</h4>



You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <a href="https://stampede.ai/how-it-works/wifi/#portal">Captive Portal login screen</a>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.



Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. 



Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/">loyal customers</a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">voucher</a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?



<h4 class="wp-block-heading" id="h-get-social">Get Social</h4>



So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles EVERYWHERE &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. 



Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews">Stampede Reviews</a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up">Awesome WiFi in Your Restaurant or Pub Set Up</h4>



Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out how this could easily be implemented at your venue.

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

Ideally, as a hospitality business, you want to turn all your loyal customers into brand fanatics. As those are the type of next-level loyal customers who spend more time and money at your venue than the average.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Part one of this series featured the success story of <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</a> as an example of how to reward your most loyal customers.



But before you create your own version, you need to identify your top-tier customers.



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools">Gain Insights From Your Tech Tools</h5>



Start off by exploring your&nbsp;in-venue and online data. This helps you find out how customers have interacted across various channels over a certain time period.



Here are a couple of&nbsp;data sources&nbsp;that you should access:



<ul class="wp-block-list"><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



The next step is to narrow down your data and filter by your top-tier customers.



Some segmentation filter ideas:



<ul class="wp-block-list"><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



Mix and match those segments to build your royal audience. Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener">sentiment analysis</a> you can spot certain keywords in your online reviews, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.



<h5 class="wp-block-heading">Monitor Your Social Media Accounts</h5>



Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.



Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;tracking your @mentions, tags and comments.



For this, check the&nbsp;photo-tagged section&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.



Tip &#8211; follow your own hashtag to see who mentions your venue.



<h5 class="wp-block-heading">Power Your Marketing With Royalty Data</h5>



Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">hyper-personalised email and SMS campaigns</a>. 



Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;



Think about ‘member-only’ events, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.



Need help segmenting your royalty data for personalised campaigns? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

How To Use Data To Unveil Your True Brand Fanatics

So, you&#8217;re ready to start WiFi marketing to your customers at your business using Stampede. Congratulations! You&#8217;re halfway there to get connected with your customers.



Give yourself a pat on the back, deep breath and then let&#8217;s get started!







Offering free <a class="" href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your cafe, pub or small business</a> to your customers through a&nbsp;branded or social login &#8211; and then leveraging that information &#8211; is one of the best ways to start growing your business. But you already knew that, didn&#8217;t you?



And now you&#8217;re itching to get going. Awesome. Because you&#8217;ve come to the right blog post.



Introducing our first video in our &#8220;<a href="https://www.youtube.com/playlist?list=PL3LNuU-ewphVkHPWYaWBwph1V8xgjdCmD">Getting Started</a>&#8221; series. Getting Started with Marketing in Stampede. In this short, informative video. We&#8217;ll show you how quick and easy it is to &#8211; as the title says &#8211; get started with WiFi marketing in Stampede.



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<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h4 class="wp-block-heading">WiFi Marketing with Stampede Is Quick and Painless</h4>



Here&#8217;s just a quick preview of what we&#8217;ll step you through in this video:



<ul class="wp-block-list"><li>Creating your first campaign &#8211; Click the &#8220;New Campaign&#8221; button to begin. Simple</li></ul>



<ul class="wp-block-list"><li>Entering campaign information &#8211; Enter basic information such as campaign name and budget.</li></ul>



<ul class="wp-block-list"><li>Choosing an audience &#8211; Decide the target market for your message. You can laser-target your campaign to specific customers according to gender, birthday, number of visits to the venue, amount of time at venue and more.</li></ul>



<ul class="wp-block-list"><li>Creating a campaign message &#8211; This is where you can let your creativity show through. Craft something memorable for your chosen audience so that they keep coming back.</li></ul>



<h4 class="wp-block-heading">Some Inspiration</h4>



Birthday &#8211; Automatically e-mails customers a week before their birthday giving them a free bottle of prosecco when they next come in.



Repeat business &#8211; Haven&#8217;t seen you in a while, come back and get 10 % of your food bill.



Boost quieter times &#8211; Bottomless Wings every Tuesday for only £10.



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And that&#8217;s it! You&#8217;re now up and running with your first campaign in Stampede. Easy, wasn&#8217;t it?



You want more? Have a look at our <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">Complete Guide to Marketing Automation.</a>



Be sure to keep checking <a href="https://stampede.ai/blog/">our blog</a> for more ideas on WiFi marketing with your business. 



<a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi Marketing: How to Connect with Your Customers

<h4 class="wp-block-heading" id="h-power-up-your-social-media-posts-with-an-informed-approach-to-hashtags">Power up your social media posts with an informed approach to hashtags</h4>



Hashtags are arguably one of the most powerful, yet untapped, resources on social media. Getting them right can dramatically increase the reach of your posts and help the social media platforms work for you, rather than against.



But where do you start?



Download your free hashtag cheat sheet now.



To make it easier for hospitality businesses, we’ve compiled a huge list of hashtags for quick reference. With over 250 ideas covering 14 relevant categories from meal and drink themes to travel and competitions, plus handy tips and advice on hashtag use this cheat sheet will provide a structured approach to hashtags.

Hospitality Hashtag Cheat Sheet

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

In this digitally focussed world, the website may well be a person’s first impression of your pub. It could be argued that having a professionally designed website is just as important as <a href="https://stampede.ai/blog/running-a-pub-or-bar-add-guest-wifi-to-the-menu/">delivering top-notch customer service</a> and serving the finest ales. However, we appreciate that your skills may lie in everyday bar management rather than website creation and optimisation. It’s for this reason that we’ve created this helpful guide to the building of your pub website.



<h4 class="wp-block-heading">Choosing The Domain Name</h4>



In the ideal scenario, you would time the selection of a suitable domain name to coincide with the naming of your pub. However, it’s more than likely that you domain name availability wasn&#8217;t top of your priorities when naming your pub. Either way, we recommend choosing a relatively short and easily memorable domain name. This will ideally tie in with your pub’s name and branding. As an example, the popular Magna Carta of Lincoln has the domain name <a href="http://www.magnacartapub.co.uk">www.magnacartapub.co.uk</a>. 



It would be worth spending some time brainstorming a few possibilities before using an online domain checker such as 123 Reg or Go Daddy.&nbsp; You will discover that .com domain names are generally the most expensive. However, you can choose from alternatives such as .co.uk or .biz. There’s even the option of <a href="https://uk.godaddy.com/help/about-pub-domain-names-9208">registering for a .pub domain</a>.



<h4 class="wp-block-heading">Arranging website hosting</h4>



It will be necessary to arrange hosting prior to your website going live and being accessible to anyone on the internet. Thankfully this is a pretty straightforward process, with the majority of internet service providers offering website hosting packages. The suitable choice of provider will depend on factors such as the amount of website traffic expected, the featuring of images/videos, and the need to keep your website live at all times. 



The digital marketers at UK Centric have produced a helpful beginner’s guide to <a href="https://www.ukcentric.com/hosting/beginners-guide-to-web-hosting/">web hosting</a> &#8211; well worth reading.



<h4 class="wp-block-heading">Developing The Pub Website</h4>



There are two main options when it comes to the development of your pub website; either do it yourself or hire somebody to do it for you. If you’re on a tight budget and have some confidence in your design skills (or someone you know) then the DIY option may be best. 



Thankfully there are a wide variety of website building tools guaranteed to simplify the process. Popular website builders such as Squarespace and Wix offer a variety of templates ideal for pubs. However, you might be frustrated by the lack of customisation options and the ability to make such a website fit your own style. Of course, it’s your choice whether to build a completely distinctive web presence. In any case, you should consider the impression made on prospective visitors.



Take a look at these bar websites for a bit of inspiration:



<ul class="wp-block-list"><li><a href="https://www.kerridgesbarandgrill.co.uk/">Kerridge’s Bar &amp; Grill</a></li><li><a href="https://felixchs.com/about-restaurant-cocktail-bar/">Felix Cocktail Bar</a></li><li><a href="https://www.badluckbar.com/">Bad Luck Bar</a></li><li><a href="https://www.burrobarboston.com/">Burro Bar</a></li></ul>



<h4 class="wp-block-heading">Hiring A Web Designer</h4>



There are plenty of choices when it comes to the professional development of your pub website. Hiring an independent, maybe even local expert might be the best bet if you want keep costs down. However, there is also the option of paying for agency services, which may include Search Engine Optimisation (SEO) and promotional copywriting. These are services that can make your pub website much easier to find on search engines like Google and Bing.



If you’re in any doubt as to the best professional choice then it would be worth having a look for online reviews. You might also ask friends and other local business people for their recommendations.



These factors should be considered when choosing and comparing web designers:



<ul class="wp-block-list"><li>Types of website design experience</li><li>Record of building successful pub websites</li><li>References and recommendations</li><li>Pricing and availability</li></ul>



<h4 class="wp-block-heading">Producing The Content</h4>



You should carefully consider the arrangement of content like images and text on your pub website. Details such as the location and opening hours will be essential. You should also ensure that the content matches up with your pub theme and style. This would include the colour scheme and even the written tone of voice of your pub.



Consider the types of customers that you are appealing to when making choices on everything from the featured menu design to the inclusion of pictures and videos. You might entice visitors with tantalising images of your classic pub dishes and events. Again you have the option of drawing on professional assistance when it comes to the writing and curation of content for your pub website. 



Some ideas for content on your pub website:



<ul class="wp-block-list"><li>Lists of upcoming events</li><li>History of the pub if it is long standing</li><li>Inspiration for the pub theme</li><li>Description of features like live sports, craft beer, whisky selection</li></ul>



<h4 class="wp-block-heading">Previewing &amp; Testing</h4>



It is important that you take the time to preview and test the different pages of your website before they are published for the world to see. Remember the importance of making the best possible impression, reviewing and making changes to everything from the grammar to the visual layout as necessary. 



Ensure that your website has the ideal visual quality and functions as expected on desktop computers, laptops, and handheld devices such as the smartphone. If there’s any doubt then ask for a second opinion.



Check these elements before your website goes live:



<ul class="wp-block-list"><li>Contact page details (easy to find and correct)</li><li>Page loading speeds (slow page loading annoys people)</li><li>Website links (no 404 error messages when clicked)</li><li>Legal terms and conditions</li><li>Security (remember to register for an <a href="https://blog.hubspot.com/marketing/what-is-ssl">SSL certificate</a>)</li></ul>



<h4 class="wp-block-heading">Keeping Your Website Updated</h4>



If you want to attract more web visitors than other pubs in your local area and ensure the best possible experiences then you must keep your website updated. This might involve making basic changes to your contact details or featured menus as and when required. Regular blogging is also recommended for the purpose of keeping your website fresh and achieving top Google search page rankings. 



You could share reviews of your finest beverages, customer stories, and details of upcoming events for the purpose of attracting more people to your pub. You can also raise your pub profile and keep your customers involved via popular social media channels such as Facebook and Twitter.&nbsp;



Here are some <a href="https://99social.co.uk/social-media-tips-for-bars/">social media tips</a> for bar owners:



<ul class="wp-block-list"><li>Snap pics of dishes</li><li>Talk about drinks</li><li>Shout about events</li><li>Get people involved</li><li>Add a personal touch.</li></ul>



Additional social media recommendations can be found on the <a href="https://cask-marque.co.uk/promote-your-beer-and-pub-on-social-media/">Casque Marque</a> website.



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Need some more inspiration on how to get your Guest WiFi up and running in your Pub? 



Have a read here <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/</a>



Or why not give our Guest WiFi solution a try in your Pub? 



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Easy Steps To Make A Great Website For Your Pub

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Staycations: 6 Ways To Get Your Business Noticed

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Where To Upskill During Downtime

For many hospitality businesses, the upcoming&nbsp;Six Nations&nbsp;(<a rel="noreferrer noopener" href="https://www.sixnationsrugby.com/fixtures/" target="_blank">5th Feb &#8211; 19th Mar</a>) rank lower than other sports events they tend to focus on, as they don’t see much value coming from it. However, according to research by MatchPint and KAM Media&nbsp;<a rel="noreferrer noopener" href="https://www.morningadvertiser.co.uk/Article/2022/01/11/Where-can-I-watch-Six-Nations-2022" target="_blank">44% actually want to watch the Rugby Six Nations live in a pub this year</a>. Don’t miss out on this opportunity to <a href="https://stampede.ai/blog/how-to-capture-big-revenue-from-big-sports-events/">boost your Six Nations promotions</a> and get sports fans through the doors this February.



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<h4 class="wp-block-heading" id="h-increase-revenue-with-pre-booking-promotions">Increase revenue with pre-booking promotions</h4>



Start promoting your events now. Create some sense of urgency and give your customers reasons why they should watch the games at your place. What makes your venue special?&nbsp;Feature your in-venue highlights&nbsp;like big screens, sound system, private booths, a wide selection of beers, etc.



To further encourage more bookings, offer a pre-match menu with limited availability only and/or pre-order meal and drink packages.



<h4 class="wp-block-heading">Create tailored email &amp; SMS campaigns</h4>



Send out a first overview&nbsp;email with all upcoming events&nbsp;(including the match schedule) and highlights around the Six Nations. This should be followed by individual&nbsp;game-related booking reminder comms, as well as last-minute availability text messages. And don’t forget to include your “book now” call-to-actions.



Always give customers the&nbsp;option to opt-out&nbsp;from any sport-related communications in the future. This will help you to segment your database better in future, to improve the performance and conversion of other sports event campaigns (e.g. World Cup 2022).



<h4 class="wp-block-heading">Boost fan engagement on your socials</h4>



Sports events are great to engage with fans on your social channels. Which team are you? Match day guesses, etc&#8230; It definitely is the easiest way to&nbsp;keep customers updated&nbsp;on your in-venue events. Plus, socials are ideal to promote any&nbsp;last-minute bookings&nbsp;and your special menu items (via Stories, Reels etc).



Why not come up with your&nbsp;own hashtag #[company]fanzone&nbsp;to create a real community feeling. Encourage customers to use it when sharing their match day experience with their network.



<h4 class="wp-block-heading">Drive more customers through your door</h4>



Even though the match itself is in the focus, you should aim to make your overall customer experience memorable. This is your chance to attract and&nbsp;turn all those rugby fans into fans of your venue&nbsp;and make them come back on a regular basis.



We’ve gathered some ideas on how to make your venue stand out and also how you can cater to those who prefer to stay at home.



<h5 class="wp-block-heading">In-venue highlights</h5>



<ul class="wp-block-list"><li>Dedicated fan zone</li><li>Additional entertainment &#8211; after game gigs, pub quiz</li><li>Special group packages and deals</li><li>VIP package for larger bookings &#8211; private space&nbsp;</li><li>Create themed dishes and/or drinks based on the nations playing</li><li>Offer sharing platters (<a rel="noreferrer noopener" href="https://www.instagram.com/newlynsfarm/p/CLuGw8Or7Rv/" target="_blank">Six Nations cheeseboard</a>) or beer buckets</li><li>Game time happy hour, e.g. 2-4-1, discount between start/end of the game</li><li>Pre-meal deals</li></ul>



<h5 class="wp-block-heading">At-home experience</h5>



<ul class="wp-block-list"><li>Order a selection of bottled beers</li><li>Your all-time favourites as little tasters</li><li><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/recipes/collection/big-match-recipes" target="_blank">Party/finger food</a>&nbsp;specials</li><li>Discounts for bigger orders</li><li>3 course rugby-inspired meal</li></ul>



If you need some help ramping up your Six Nations promotions to increase revenue,&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">reach out to our team</a>. We’re happy to help.

How To Score Extra Revenue With Six Nations Promotions

Like many industries, it can be tough to drum up repeat trade in the restaurant business. Especially with the ever-changing high street, the cold British weather not to mention competition from larger chains. The good news is that there are many ways you can create repeat business for your small business. Even better, there are many free restaurant promotions ideas. 







In fact, the beauty of having your own restaurant is that you can get creative, making a <a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">strateg</a><a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">y</a> that is much more personal for your customers than a bite at McDonald’s.



People love independent restaurants for their homely feel, especially with excellent hospitality and amazing food. Drawing on these strengths <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">creates a sense of loyalty</a>, helping your brand to become adopted by the local population.



If you own a small to a medium-sized restaurant, here’s our top free advice to promote your restaurant and boost your repeat business:



<h4 class="wp-block-heading">Get Social</h4>



It goes without saying that in the digital age, a social presence is a must when it comes to your business. Facebook and <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>, in particular, are great ways to show off your restaurant. Also, another free way of promoting your restaurant. Whether you advertise deals or introduce new items to your menu, it’s an excellent visual tool to get stomachs rumbling and ultimately feet through the door.



Most of all, it keeps <a href="https://econsultancy.com/five-restaurants-with-first-class-social-media-strategies/">your business in the mindset of your customers</a>. Your restaurant goes from being a physical space they may pass on the high street from time to time, to something they are viewing every time they scroll through their feed. It also gives the ability for tagging, inviting others to dine with you or view your posts.



The more your brand becomes a lifestyle and connects with your customers during their everyday lives, the more likely they are to visit. You can even use social media to advertise bookings for big events such as Christmas Day, Mother’s Day, Valentine’s Day, etc. It’s a multifaceted tool that can give a huge organic or paid reach, opening you up to new customers even if you’re closed!



<h4 class="wp-block-heading">Special Offers</h4>



Few of us can <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">resist a bargain</a> and the same is absolutely true when it comes to food. Eating out regularly can seem like a bit of a stretch for some, so getting the right deals will help boost repeat business.



Some restaurants have a set menu where every night there is a different deal, such as “a curry and a pint for £5 on Thursdays”, or “buy one get one free burger on Saturdays”. You can completely tailor deals to the type of cuisine you serve and your clientele. The main thing is that it’s a way excellent of attracting customers, and helps create loyalty. Think of <a href="https://www.dominos.co.uk/blog/two-tuesday/">how successful Domino’s two for Tuesday</a> is!



Don’t forget to advertise any deals on posters or boards to attract passing trade also. The best combination is to combine a great deal with a slow part of the week. Give your customers a reason to head out in the rain and come visit you over the bigger chains down the street.



Be proud of what you do differently as an independent restaurant, and don’t be afraid to share it.



<h4 class="wp-block-heading">Rewards</h4>



From the traditional reward card that gets stamped each time a customer visits your restaurant, to offering a discount each time someone leaves you a review online &#8211; <a href="https://www.marketingdonut.co.uk/customer-care/customer-loyalty/ten-ways-to-reward-loyal-customers">rewards are an excellent marketing tool in themselves</a>.



In terms of getting repeat business, there are many ways you can make rewards that give you just that. For example, patrons can receive a free drink on their 6th visit. Or, a half-price meal if they return twice in one week. You can tailor the deals to make them work for your restaurant.



Here comes another free restaurant promotion input. Have a read in our eBook on how loyalty programs can help you boost your repeat business.



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<h4 class="wp-block-heading">Themed Nights</h4>



Everyone likes something to look forward to, and <a href="https://restaurantden.com/restaurant-event-ideas/">themed nights are an excellent way</a> to drum up business both repeat and new. You could hold a jazz night and invite a local musician to play, or even a tapas night. Some restaurants even hold murder mystery nights!



The idea is to create a buzz and expand the potential of your restaurant. If people can visit you for a delicious lunch but also return a few days later for a Halloween night or even a poetry reading &#8211; this is repeat business.



The best part about themed nights is that your customers will likely turn up in groups. This means even more new or repeat business is generated.



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If you own a restaurant and you’re looking to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">increase footfall</a>, it’s time to act now by getting creative. It’s important your business is a place people want to visit more than once in a while, so it’s essential to take steps to make this happen. Our free tips and tricks will help you promote your restaurant more successfully. 



Whether you venture out with themed nights or offer special promotions for your loyal customers, it’s all about getting into the mindset of your patrons. The more customer-friendly your restaurant is, the more likely you are to secure repeat trade.&nbsp;

Free Restaurant Promotions Ideas

With restrictions being eased, more and more hospitality venues are getting back to hosting regular events. Customers now have a bunch of upcoming events to choose from. Check out our free event promotion ideas to stand out and make sure you create enough hype around your events.



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 First of all, it’s important to leverage every communication channel for your promotions. This way you can maximise your reach and create as many touchpoints with your customers as possible.&nbsp;



Also, don’t forget to remind customers that the wait is over and your regular events are finally back.&nbsp;



Here&#8217;s a short checklist covering the most important channels you should use for your free event promotions and some ideas to get you started.



<h4 class="wp-block-heading" id="h-1-social-media">1. Social Media</h4>



Social media is probably the best channel to reach a wide range of people and keep them updated and engaged about what&#8217;s happening at your venue.



Though posting alone won’t do the trick. There’s more you can do to boost your promotions.&nbsp;



<ul class="wp-block-list">
<li>Pin your post with monthly events to the top</li>



<li>Create unique hashtags for recurring events and encourage customers to use them</li>



<li>Share upcoming events for the week in your stories</li>



<li>Create a Facebook events page</li>



<li>Feature your events on local Facebook groups</li>



<li>Use images from previous events for a sneak peak</li>



<li>Come up with a competition around the event, e.g. &#8220;caption this&#8221;, &#8220;who would you choose as your event buddy?&#8221;</li>



<li>Share short videos about pre-event behind-the-scenes prep</li>



<li>Create FOMO for limited availability &#8211; “don’t miss your chance”, “only few spaces left, be quick”</li>
</ul>



<h4 class="wp-block-heading">2. Email &amp; SMS&nbsp;</h4>



Email and SMS will help you better reach your existing customer base. You can also segment your customers for more targeted promotions. E.g. for sports events or ladies&#8217;/men&#8217;s night.



<ul class="wp-block-list">
<li>Send out a monthly events newsletter, including what’s coming up, featuring important dates to save in the calendar</li>



<li>Include all relevant event information and a clear booking CTA&nbsp;</li>



<li>Jump on exclusivity and offer early access to special events for your loyal customers only</li>



<li>Reward referrals and encourage customers to “tell a friend”</li>



<li>Use your subject line to create a sense of urgency, “We’re almost full, hurry up”, “The wait is over, [event] is almost here”</li>



<li>Send out reminders as the event date approaches</li>
</ul>



<h4 class="wp-block-heading">3. Website</h4>



Lots of your customers will check out your website to find out what’s going on in your venue. Keeping your website content well maintained is therefore crucial.



<ul class="wp-block-list">
<li>Update your website with upcoming events and make sure to remove past ones</li>



<li>Use pop-ups or banners to boost limited availability or last-minute offers</li>



<li>Post your events on discovery pages or local community pages&nbsp;</li>
</ul>



Pro tip: Use relevant keywords around your events on your website, especially in your titles. E.g. “pub quiz in [&#8230;]”, “beer tasting event”, so that your events will also show up on search engines.



<h4 class="wp-block-heading">4. In-Venue Promotion</h4>



Of course, you can head over to your printer now and print flyers to stick them all over your venue but there’s a better, more cost-effective way.&nbsp;



<ul class="wp-block-list">
<li>Use your digital assets, such as your Guest WiFI, for <a href="https://youtu.be/HPDbVHRv0xs" target="_blank" rel="noreferrer noopener">in-venue promotion</a> to send automated messages once customers have signed up to your WiFi</li>
</ul>



Need some assistance with spreading the word about your events via email and SMS marketing campaigns? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team.&nbsp;</a>We&#8217;re happy to help.

20 Free Event Promotion Ideas For a Buzzing Venue

Staff turnover in the restaurant industry is much higher than in other industries. In some cases, it’s almost double. With all the curveballs 2020 has thrown at us, this is only increasing. Considering the costs associated with recruiting, hiring, and training new employees, it’s a huge concern for your bottom line. 



While these statistics can be overwhelming, it’s not all doom and gloom. We’ve put together ten ways you can reduce staff turnover, <a href="https://www.hourly.io/post/10-rules-of-leadership">retaining talent</a>, and increasing your restaurant’s financial performance. Let’s boost employee satisfaction, driving long-term loyalty!&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



<h4 class="wp-block-heading" id="h-what-is-staff-turnover">What is Staff Turnover?</h4>



Staff turnover refers to the proportion of employees who leave an organization over a set period. Traditionally, it is calculated on a year-on-year basis, expressed as a percentage of the total workforce numbers. In an HR context, a high turnover rate refers to lots of employees leaving the business. Most businesses strive to keep this figure as low as possible.&nbsp;



According to the 2018 National Restaurant Association report, the average turnover rate sits at around 74.9% for restaurants, with fast-food companies losing between 130% and 150% of their workers every year. Other industries in the private sector are sitting at 48.9%, to put it into perspective. Interestingly enough, the kitchen has the lowest turnover rate, while those in management roles are most likely to move on.&nbsp;&nbsp;



The reality is that employees leave their jobs all the time. The reasons vary, and it won’t always be in your control. The high-stress environment of the restaurant industry coupled with lower pay rates can make it tricky to retain your staff. However, rather than accepting this as a regular part of doing business, focus your attention on a few critical strategies to keep your turnover under control.&nbsp;



<h4 class="wp-block-heading" id="h-10-ways-to-reduce-restaurant-staff-turnover">10 Ways to Reduce Restaurant Staff Turnover</h4>



<h5 class="wp-block-heading">1. Future-Proof With A Higher Wage</h5>



One of the top five reasons employees leave their job is for a better-paying position elsewhere. Increasing your payroll isn’t always the most appealing prospect as an employer, but it’s essential to think about the bigger picture. Recruiting, onboarding, and training new staff members is time-consuming. It costs a fair amount too. By offering your employees a more competitive wage from the outset, you’ll reduce your turnover in the long run.&nbsp;



Better yet, keep your most talented employees by offering them a raise. Even if it’s a small amount, it’ll make an exponential difference.&nbsp;



<h5 class="wp-block-heading">2. Focus On Your Culture</h5>



Uncover where the gaps are in your <a href="https://www.smallbusinesscoach.org/the-great-impact-of-company-culture/">company culture</a> with regular staff surveys. Keep them anonymous, so you get honest feedback and ask the tough questions you need to address. If you’re sensing a dip in morale or tension between employees, it’s an opportunity to get to the bottom of it. Creating a positive work environment is one of the best ways to improve employee engagement.&nbsp;



Take it a step further by introducing an employee handbook. Get everyone aligned from day one on company values, creating a sense of unity and a common goal. A collaborative work environment is crucial in this fast-paced industry.&nbsp;



<h5 class="wp-block-heading">3. Refine Your Hiring Process&nbsp;</h5>



Hire right from the get-go, and you’ll curb your staff turnover instantly. When you’re under pressure to fill positions, it’s easy to go for someone who is “good enough,” but this won’t serve you in the long run. Aim for that outstanding employee and allow yourself some breathing room so you can afford to be patient. Consider someone’s qualifications, check their references (twice) and understand their skills before you make a move. During the interview, ask about their short and long-term goals. It’s one of the easiest ways to ascertain their views on staying put.&nbsp;



On the flip side, be sure to highlight the growth opportunities available to them at your restaurant. They must be able to picture their career trajectory.&nbsp;&nbsp;



<h5 class="wp-block-heading">4. Source Internally</h5>



The employees you already have within your fold are a considerable asset. When a new position opens up, look at your existing team. Identify any candidates who might be suitable for the role, opening up applications internally before you start outsourcing.&nbsp;



Employees will also offer great referrals. If they love working for you, they’re going to want good people on the team. Instituting something like an employee referral program could be an exciting way to incentivize quality recommendations.&nbsp;



<h5 class="wp-block-heading">5. Plan For Seasonal Turnover</h5>



Seasonal turnover is inevitable. Unfortunately, it’s one of those things restaurant owners have to deal with regularly. Instead of shying away from it, include it in your plan for the year. Ensure you invest in your core staff, accounting for seasonal adjustments by kickstarting hiring and training with plenty of time to spare.&nbsp;



<h5 class="wp-block-heading">6. Making Training A Priority</h5>



The training program you use to onboard new employees sets the tone for their relationship with your restaurant. Take the time to train appropriately, making employees feel valued. Ensure they have access to all the information they need, unpacking your style of business and any quirks or requirements.&nbsp;



Once your employees are up to speed, they’ll be confident in your restaurant, allowing them to perform. If you’re professional in your training, you set a standard they’ll adhere to during their shift.&nbsp;



Take it a step further by encouraging cross-training. Employees may have started with one set of skills but continue to broaden their skill set with new opportunities. Whether it’s assisting with reservations, understanding the accounts, or helping with food prep &#8211; an empowered employee is a satisfied employee.&nbsp;



<h5 class="wp-block-heading">7. Schedule Fairly</h5>



It’s not uncommon for employees in the restaurant industry to work for multiple establishments. Why? They’re not getting enough shifts at each place, so they have to double-up. Consider your employee breakdown, creating a schedule that converts to an evenly spread payroll. You want to pay your staff well enough that they aren’t looking for more shifts elsewhere.&nbsp;&nbsp;



Re-arrange your schedule to ensure everyone gets an appropriate amount of time. You will need to manage burn-out, too, reducing the hours of those working well above the usual. It’s about balancing employee expectations and output, keeping longevity in mind.&nbsp;



<h5 class="wp-block-heading">8. Create An Employee Loyalty Program</h5>



Recognize and reward your employees for their work. Introducing a program like Employee Of The Month is a great way to incentivize performance. On top of that, it creates an environment of praise where employees feel noticed and valued.&nbsp;



Consider introducing a longevity bonus, encouraging staff to stick around for set periods. The reward doesn’t have to be monetary, and it could scale over time. Whether it’s a gift certificate or a shift choice, it’s a way of recognizing their commitment.&nbsp;



<h5 class="wp-block-heading">9. Make Communication A Priority</h5>



It’s easy for team unity to face challenges in the restaurant industry. You have various teams working in different areas, and sometimes an “us versus them” mentality can arise. Promote healthy communication and a positive atmosphere by hosting regular staff meetings. Make a point of accepting suggestions and implementing changes, making staff feel heard.&nbsp; Getting to know each other is one of the best ways to break through any divides.&nbsp;



<h5 class="wp-block-heading">10. Conduct Exit Interviews</h5>



One of the best ways to gather insights about your business is via exit interviews. When an employee decides to part ways, set up an honest and open conversation where you can unpack their reasons.&nbsp;



Ask specific questions, keeping a record of their responses. Over time, you’ll be able to see if any patterns are emerging. Highlighting areas of improvement you can focus on internally. These can also be a good baseline for <a href="https://www.the-next-tech.com/business/qualitative-vs-quantitative-research-whats-the-difference/">research</a> so you can make better-informed decisions in the future.



<h4 class="wp-block-heading" id="h-start-reducing-employee-turnover-today">Start Reducing Employee Turnover Today!</h4>



For many restaurant owners, reducing staff turnover is a priority. Start by implementing these ten tips, increasing your employee engagement and satisfaction and ultimately increasing retention for the long run.&nbsp;&nbsp;



Article Contribution by <a href="https://www.hourly.io/">Hourly.io</a>

10 Ways To Reduce Staff Turnover In The Restaurant Industry

A version of this was originally published in <a href="https://www.morningadvertiser.co.uk/Article/2020/06/29/How-can-pubs-collect-customer-data">The Morning Advertiser 29th June 2020</a>



The 43-page government document outlining how UK pubs, bars and restaurants would reopen from July was notable for how many times it used the word “should” rather than “must” – especially on the subject of customer data collection. The pub industry has rightly called for clarity and for a better understanding of venues’ responsibilities.



For now though, the onus is on venue owners to act responsibly, which means collecting the data needed to help the NHS with track and trace, and disposing of it as required. It is also important that venues have robust systems in place, so that they can adapt as the guidance changes, as the UK enters a new phase of the pandemic, or if we see a dreaded second wave. As pubs make their preparations, it is helpful to look at the other countries that are ahead of the UK, both in terms of their timeline dealing with COVID-19 and their reopening of the hospitality sector. This can tell us a lot about the pros and cons of different models for easing lockdown, potential challenges experienced by other countries/venues, as well as the processes and technologies that pubs should explore before July.



<h2 class="wp-block-heading">Venue-centric approach</h2>



New Zealand has been widely recognised for its success in handling the COVID-19 outbreak, and its hospitality sector is no exception. At Alert Level 2, hospitality venues were required to take customer contact details and could refuse access if customers did not provide their information. New Zealand also rolled out a <a href="https://www.health.govt.nz/our-work/diseases-and-conditions/covid-19-novel-coronavirus/covid-19-novel-coronavirus-resources-and-tools/nz-covid-tracer-app">COVID-19 Tracer app</a> for the public to download on smartphones, which involved scanning QR codes when visiting a venue, so that they could track people’s movement.



By all accounts, this system worked well. The rules were crystal clear for both venue owners and their customers, and New Zealand was able to eradicate COVID-19 cases in the country by implementing this kind of quick, clear, and strict instruction. However, it was a laborious task for some venue owners. There were also examples of privacy violations. <a href="https://nakedsecurity.sophos.com/2020/05/14/woman-stalked-by-sandwich-server-via-her-covid-19-contact-tracing-info/">A New Zealand Subway</a> customer was harassed online by a now-former employee who took the customers’ details in writing. This kind of data privacy abuse is why many consumers were concerned about having to hand over contact information. It is food for thought for UK venues too, who will want to avoid the same kind of scenario.  



Similar rules have been implemented elsewhere in the world too, including Washington State USA, Germany and Switzerland. The Swiss subsequently changed the rules to put the onus on customers to keep track of who they meet and where. This is less work for venue owners, but it is likely to be far less reliable, accurate and effective than the NZ measures – but only time will tell.



Germany decided to keep the responsibility with venue owners. Berlin’s senate “strongly advises” that restaurants take down customer contact details and keep them on file for four weeks. The German population is extremely sensitive to data privacy and security violations, which is likely why it opted against a centralised Government data collection process, but this was not the case in all countries.



<h2 class="wp-block-heading">Centralised track and trace</h2>



To avoid giving venue owners personal data directly, Australia opted for a centralised government track and trace app. Businesses were sent their venue-specific posters printed with QR codes after signing up on a digital portal. Customers were obliged to “scan themselves in” to a location as part of the tracing process.



The benefit to venue owners is clear, but these measures may not work well in countries that have low trust in the Government. There’s also a risk that a huge trove of personal data becomes available to cyber criminals in the case of a data breach – which coincidentally the Australian Government experienced earlier this month.&nbsp;&nbsp;



In France, the government is doing something unique. It has consulted with tech giants Apple and Google about weakening their existing privacy policies in order to make a contact tracing program more tenable. There are several complexities and challenges when it comes to integrating data across various devices, and with public health data. There is also the issue of whether we should trust ‘big tech’ given its track record on privacy. The concern is that this could have negative implications further down the line and set a precedent for weaker privacy standards.



<h2 class="wp-block-heading">The right tech and processes for UK venues</h2>



As evidenced by the approaches of other countries, contact tracing and data collection are issues of great complexity – in terms of technical requirements, consumer privacy concerns and real-world practicalities. In the face of wishy-washy government advice, the onus is on UK venues to act responsibly. If they can demonstrate that they take the issue seriously, venues will also show they are committed to keeping people safe in their venue. In doing so, they may engender trust and loyalty that will last far longer than the pandemic.



From high-end tech to old-fashioned pen and paper, some options for pubs include:



Pen and paper printed log – Physical ledgers are cheap, fast and easy to implement, but they are probably the worst option available to pub owners. They are unsafe, insecure and susceptible to misuse (as demonstrated by the New Zealand Subway story). If done by a staff member, it’s an extra job on their list, if done by customers it defeats the purpose of social distancing and minimising contact.&nbsp;



A digital spreadsheet &#8211; slightly more secure and definitely more sustainable. However, this is still another job for already busy staff, and even though a touchscreen can be cleaned, the potential for contamination on a heavily used surface is high. Data protection is still questionable in the eyes of GDPR.



<a href="https://stampede.ai/covid-19/track-and-trace/">Smartphone registration</a> – Having customers sign in via their smartphone makes logical sense, it is contactless and most people will be carrying one anyhow. The pubs that go down this route need to ensure that they are recording this data securely, and that the process is as simple as possible, whether via a QR code, text message or as people register for the <a href="https://stampede.ai/how-it-works/hospitality-reopening/">guest WiFi</a>. Creating a custom app or website portal will be popular for venues wanting to encourage customers to pay for food and drinks at their table vs crowding at the bar. However, it’s important that all guests are registered, not just the person buying the round. Likewise, it has proved difficult to get customers to download these apps in the past, so venues will need to prompt people to do so. As for the small minority of people without a smartphone, their contact details can be recorded separately. 



Government apps – waiting on the UK Government to release its own app is not an option for pubs opening in July. Even after that, there’s no guarantee people will download it. Only 40% of people in Australia downloaded their COVID app, but universal coverage is essential for keeping people safe.



Booking systems – It is possible that third parties such as JustEat, TripAdvisor, or Booking.com will enter the market to offer pubs a quick and easy way of registering visitors and recording their details when they make a reservation. The disadvantage of this, however, is that these brands maintain the relationship with the customer, rather than the venue. We’ve seen with the restaurant industry that these services can be a bit of a double-edged sword.



With so many options available, it’s important that pubs collect data in a manner that makes customers feel safe, with minimal disruption to familiar experiences. These are strange times and many people will come back to the pub with uncertainty or hesitation. It’s the job of the industry to give them a positive and familiar experience, and to make them feel safe.

Customer using smart phone whilst ordering

How are the world’s reopening bars and pubs collecting customer data?

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4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

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Become A Stampede Pro With These Hidden Features

When was the last time you&nbsp;checked your 3-star reviews? Most businesses pay close attention to reviews on both ends of the scale but miss out on the valuable middle part. It’s often presumed that those 3-star reviews have minimal impact on scores and that customers probably won’t read them.&nbsp;



<hr class="wp-block-separator"/>



3-star reviews might be small in volume but they’re definitely the highest in value. 



<h4 class="wp-block-heading" id="h-why-3-star-reviews-matter">Why 3-star reviews matter</h4>



In general, 3-star or neutral reviews are a&nbsp;mixture of both negative and positive feedback in one review. Most of the time, those reviews are less emotional and written in a more neutral tone of voice.



A&nbsp;fair review with well-written text is much more insightful&nbsp;for your business and potential new customers reading through them. Using these insights you can then come up with action points to improve your customer experience.



Have a look at the below example. It can be categorised as a&nbsp;balanced neutral review, containing both positive and negative aspects.&nbsp;



Overall it provides a good insight into what potential customers can expect from their stay at this particular hotel. But it also contains parts that should be addressed and communicated back to the reviewer.&nbsp;



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png" alt="TripAdvisor Review Example" class="wp-image-20616" width="729" height="282" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png 729w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-300x116.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-150x58.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-592x229.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-155x60.png 155w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-233x90.png 233w" sizes="auto, (max-width: 729px) 100vw, 729px" /></a></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">How to respond to 3-star reviews</h4>



As with all reviews, it’s vital that you respond to your 3-star reviews as soon as you can. The tricky part lies in striking the balance of taking praise and acknowledging that there are areas that need your attention. Your response, therefore, needs to&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank">address both positive and negative comments</a>&nbsp;equally.



Make sure you personalise each response. The following 4 core elements give you a framework on how to approach your responses:



<h5 class="wp-block-heading">1) Acknowledgement</h5>



First off, thank the reviewer for their feedback by addressing them with their name.



<h5 class="wp-block-heading">2) Appreciation</h5>



Next, thank them for the positive feedback and emphasise the positive aspects of their experience.



<h5 class="wp-block-heading">3) Apologise &amp; take it offline</h5>



Transition smoothly over to the negative areas to address and apologise for their sub-par experience (if needed). Take the recovery handling offline.



<h5 class="wp-block-heading">4) Follow-up &amp; invite them back</h5>



Communicate the steps you’ve taken based on your customers’ feedback. Invite them back to show you’ve taken their feedback seriously.



This is how a response based on the 4 steps could look like:



“Dear [insert name], thank you so much for taking the time to share your feedback.&nbsp;



We are glad to hear that you’ve enjoyed [insert positive]. However, we are sorry to learn about [insert negative], as we always aim to deliver an outstanding experience. We will use your feedback to improve our service and to ensure this doesn’t happen again.&nbsp;



To fix this, it would be great if you could drop us an email or call us on the details below.



Thank you again for your feedback, and we look forward to welcoming you again soon.”



Make review management even easier for you and your staff with our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank">reviews feature,&nbsp;</a><a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a>&nbsp;to find out more.&nbsp;

Why 3-Star Reviews Actually Matter More

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[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
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