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<p>2019 is proving to be our busiest year for recruitment yet. Since March, no less than 10 new members of staff have joined Stampede across a variety of roles.</p>



<p>This growth is the beginning of big expansion plans for the company this year, which will inevitably include a new office space soon (but we&#8217;re staying in Leith!).</p>



<p>New team members include several Business Development team members, including an Enterprise Specialist; two new Support Team members; a new Customer Success and Marketing Manager and a new Head of Growth Marketing.</p>



<p>James, our COO said &#8220;It&#8217;s a really exciting time to join Stampede and the wider tech industry in Edinburgh. Our new recruits bring a wealth of experience from different industries, which really expands our capabilities and knowledge base as a whole.&#8221;</p>



<p>&#8220;We&#8217;ve hired tech-savvy high school leavers, people from the beer industry and from the motor trade &#8211; the range is awesome&#8221; James continued.</p>



<p></p>


post

Team Update


<p>A&nbsp;<strong>successful service recovery strategy</strong>&nbsp;can help businesses to increase customer retention and revenue after a service failure. <strong><a rel="noreferrer noopener" href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/" target="_blank">Part one of this series</a></strong>&nbsp;focused on the complaint handling steps that should be part of a service recovery strategy. However, there are some other critical factors that play an important role towards its success and ultimately customer loyalty.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-4-success-factors-for-your-service-recovery-strategy"><strong>4 Success Factors For Your Service Recovery Strategy</strong></h4>



<h4 class="wp-block-heading"><strong>1) Response Speed</strong></h4>



<p><strong><a rel="noreferrer noopener" href="https://www.customerservicemanager.com/customer-service-facts/" target="_blank">Up to 96% of customers will stay with a business</a></strong>&nbsp;if they feel that the company has acted quickly on their complaint. Time is indeed of essence for a successful recovery.&nbsp;</p>



<p>You want to reach out to the customer whilst the experience and memory are still fresh. Therefore, your&nbsp;<strong>first response has to be almost immediate</strong>. Make sure to always keep an eye on your recent reviews and ask for regular feedback to catch any complaints early on.</p>



<p>But equally important is the&nbsp;<strong>timeframe between the actions taken</strong>. A speedy apology will be worthless if you take too long to resolve the issue. Also, communication is important here. Provide your staff with tips on how to keep customers updated about the progress made and next steps.</p>



<h4 class="wp-block-heading"><strong>2) Empowerment</strong></h4>



<p><strong>Empower your staff to make their own decisions</strong>&nbsp;during the recovery. They should be able to take necessary measures (within guidelines) without having to ask for approval first. Some bigger brands, like The Ritz-Carlton Hotels or Virgin even have a fixed service recovery allowance per employee.</p>



<p>The fewer people that are involved in the service recovery the easier and quicker it will be for your customers. So, if you empower your employees to take ownership, they will act as the&nbsp;<strong>main contact person</strong>&nbsp;throughout.</p>



<p>Besides, allowing your staff to handle the complaint using their own judgment and authority is a great morale booster for them.</p>



<h4 class="wp-block-heading"><strong>3) Staff Training</strong></h4>



<p>To succeed with your service recovery strategy, you have to provide your team with the&nbsp;<strong>right skill set</strong>. This involves regular training to make them more confident when dealing with complaints.&nbsp;</p>



<p>Equip them with a clear step-by-step process they can follow along, similar to the&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/" target="_blank"><strong>LEARN framework</strong></a>&nbsp;we had a look at in the first part of this series.&nbsp;</p>



<p>And make sure to&nbsp;<strong>record your incidents</strong>&nbsp;and the outcome to share it with the whole team. This is the best way to improve your processes.&nbsp;</p>



<h4 class="wp-block-heading"><strong>4) Compensation Matters</strong></h4>



<p>The most important factor in your service recovery strategy is to match the compensation to the type of failure and develop&nbsp;<strong>individual strategies for each customer</strong>.</p>



<p>In general, a financial compensation often won’t do the trick towards customer loyalty. It&#8217;s what customers would at least expect after a complaint. You have to find a solution that reassures them of your commitment to delivering on your promised customer experience.</p>



<p>The trick is to <strong>go the extra mile</strong>. Apply an experience-driven recovery approach, which means addressing customers emotionally by focusing on their needs. This way the newly created experience will make up for the failure that happened before. Which leads to an increase in their loyalty.</p>


[Part 2] How To Win-Back Unhappy Customers


<h4 class="wp-block-heading" id="h-get-prepped-for-reopening"><strong>Get Prepped For Reopening</strong>!</h4>



<p>You’re probably well on with reopening preparation now that dates are in sight. One big part is meeting your customers’ changing needs, expectations and behaviour post-lockdown.</p>



<p>With that in mind, <strong><a href="https://www.restaurantdive.com/news/how-restaurants-are-bringing-tech-to-the-table-in-2021/594124/">digital tools and technology</a></strong> can ensure a <strong>successful reopening</strong> by providing contactless and safe interactions with your customers.</p>



<p>Here’s our quick tech-checklist to get you ready to welcome your customers again:</p>



<h4 class="wp-block-heading" id="h-technology-for-a-seamless-and-safe-service"><strong>Technology for a seamless and safe service</strong></h4>



<p><strong><a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">Technology for hospitality businesses </a></strong>has evolved a lot over the past year. More and more businesses have digitalised parts of their operations:</p>



<ul class="wp-block-list"><li>Online ordering apps</li><li>Pay-at-table apps</li><li>Track and trace solutions</li><li>Digital and online menus</li><li>Digital loyalty and reward programs&nbsp;</li></ul>



<p>One thing these apps all have in common is the need for an internet connection You can go a step further and offer your customers free and user-friendly <strong>Guest WiFi</strong> rather than just a simple WiFi connection.&nbsp;This creates a smoother customer experience, and happier customers who are more likely to come back.</p>



<h4 class="wp-block-heading" id="h-guest-wifi-to-enhance-your-digital-customer-experience"><strong>Guest WiFi to enhance your digital customer experience</strong></h4>



<p>The best <strong>Guest WiFi systems</strong> work with a one-off login and will automatically remember your customers when they make that return visit.&nbsp;</p>



<p>In addition, you can use your Guest WiFi to push customers directly to your apps on their phones, and also as part of your <a href="https://stampede.ai/blog/making-track-and-trace-easier/" target="_blank" rel="noreferrer noopener"><strong>Track and Trace system</strong>.</a> No need for your customers to download or scan any QR codes. They simply need to connect to your WiFi to get registered, something they are well familiar with. Another tick for frictionless customer experience post-lockdown!</p>



<p>The secret superpower of Guest WiFi is that can also help you <strong>grow your customer database</strong>. This means you can contact more customers with news and promotions, to bring them back time and again. More contacts, more visits, more revenue. It&#8217;s that simple.</p>



<h4 class="wp-block-heading" id="h-keep-the-outdoor-connected"><strong>Keep the outdoor connected</strong></h4>



<p>For the first couple of weeks, all the focus is on our outdoor dining and drinking spaces. In many venues, this will be a new or larger-than-before space.</p>



<p>Therefore, reliable <strong><a href="https://stampede.ai/blog/keep-the-outdoor-connected/" target="_blank" rel="noreferrer noopener">outdoor WiFi coverage</a></strong> is a necessity to support all your different apps. Make sure to check for poor connectivity or blind spots in your (new) outdoor area. Without a stable connection, your <strong>customer’s (digital) experience</strong> will suffer and most likely influence their next dining choice.</p>



<h4 class="wp-block-heading" id="h-what-s-next"><strong>What’s next?&nbsp;</strong></h4>



<p><strong><a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi</a></strong> contributes to a better customer experience, through safety, connectivity and ultimately &#8211; happiness. If you need guidance on a seamless Guest WiFi in your venue <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch </a></strong>and we’ll be happy to help you get set up.</p>


All Hospitality Apps Need This One Thing To Work Well


<p> Planning a coffee shop opening for 2019? Got amazing coffee and an inviting interior? Do shops, offices and potential customers surround your shop? That&#8217;s a great start. But to keep your business busy, you can&#8217;t rely on passers-by wandering in off the street. Spend time establishing your brand online and get customers to come to you.</p>



<h4 class="wp-block-heading" id="h-why-your-coffee-shop-brand-needs-an-online-presence"><strong>Why your coffee shop brand needs an online presence</strong></h4>



<p>You may have been on a fact-finding trip to South America before opening your business. You might sell the best speciality coffee for miles, but have you translated this into your brand? How will you show this knowledge and passion to your customers and use it to win you sales? Establishing your brand&#8217;s ethos and personality online will help set you apart. Be easy to find and tell your customers what&#8217;s at the heart of your business and you&#8217;ll be on the right path.&nbsp;</p>



<p>When customers are looking for somewhere to eat and drink they grab their smartphone. They search for cafes, look at local food bloggers on Instagram, and snoop on review platforms. These are opportunities for you to get noticed. Use them to showcase the customer experience you offer and explain what you&#8217;re about. Here&#8217;s how you align your online presence to your customer to drive footfall&#8230;</p>



<h4 class="wp-block-heading" id="h-1-set-up-your-google-my-business-page"><strong>1) Set up your Google My Business page</strong></h4>



<p>If someone&#8217;s looking for somewhere to eat or drink and they search Google for a coffee shop nearby, can they find you online? Your <a href="https://www.google.com/intl/en_uk/business/"><strong><span style="text-decoration: underline;">Google My Business page</span></strong></a> is a free marketing tool. It can help customers find you and learn more about you.</p>



<p>Set up your page to display your location, opening hours and contact details. Write a summary about your establishment that speaks to your target customer. Use words that tell them if you&#8217;re a comfy spot for casual coffee drinkers. If your shop is aimed squarely at coffee aficionados, make sure they know. Your target customer should identify with your coffee shop brand when they look at this page. <br> </p>



<p>Upload photos of your food, drink and your shop interior. Give potential customers a sense of what it&#8217;s like to visit you. Want to let people know about your launch party? You can<strong> </strong><a href="https://support.google.com/business/answer/7342169?hl=en-GB"><strong><span style="text-decoration: underline;">add a post</span></strong></a> to let customers know about special events. Don&#8217;t forget to link to your website so customers can learn even more about you. <br> </p>



<h4 class="wp-block-heading" id="h-2-invest-in-a-coffee-shop-website"><strong>2) Invest in a coffee shop website</strong></h4>



<p>Do you really need a website for your coffee shop? Not always, but coffee shop owners often overlook the benefits a website provides. A branded easy-to-navigate website can enhance a customer&#8217;s online experience with you. Plus, it gives you real estate you control to set out your store.<br>
</p>



<p>What should be on your website? Start with an easy to find food and drinks menu, use great photography that sets the ambience for your shop. A website blog is a great place to share photos and facts from that fact-finding trip to South America. It&#8217;ll show &#8217;em you know your stuff. A website is a platform where you can share the stories, news and events that shape your brand for customers. Don&#8217;t forget to link your site to your social media accounts. This helps Google to identify your profiles and draw them into your Google My Business page. It also encourages customers to connect with you.</p>



<h4 class="wp-block-heading" id="h-3-begin-your-social-media-story-at-the-start"><strong>3) Begin your social media story at the start</strong></h4>



<p>If you want customers to wake up and smell just how good your coffee is, social media can help you to waft the scent. According to <a href="https://www.nationwidecoffee.co.uk/news/coffee-news-update-2020-and-your-best-approach-for-growth">research</a>, 45% of coffee industry leaders think social media is their most effective form of marketing. Coffee quality was identified as the biggest factor behind café success, but you need to lure those coffee drinkers in to taste what you&#8217;re offering. And the experts say you should get this strategy started before your launch. <br> </p>



<p>Simon Fogal, Creative Director at Food and Drink PR firm <a href="https://chapter81.co.uk/"><strong><span style="text-decoration: underline;">Chapter 81</span></strong></a>, spoke to Stampede<strong></strong> to share his tips for launching coffee brands on social media. Yes, #latteart and #pastryporn play a part. But it&#8217;s those behind-the-scenes images that shape a brand and pique social media user&#8217;s interests.&nbsp;</p>



<p>&#8220;Our first port of call is great photography, images that can set a scene and really get the ambience of the venue through the lens. So we do simple set-up shots, product shots. But there are also basics like opening times,&#8221; advises Simon.<br>
</p>



<p>Simon spoke to us about Chapter 81&#8217;s successful launch of Leed&#8217;s coffee shop, <a href="https://archiveleeds.co.uk/"><strong><span style="text-decoration: underline;">Archive</span></strong></a>. Behind the scenes teasers were used to generate interest in the brand well before the baristas got busy with any beans. <br> </p>



<p>&#8220;We helped launch their Instagram and did the shop build in sets of three. We had to do several shoots as the impact dates were very tight and it was still being built. Details of the shop and machines were used to create hype and intrigue and we did the sets of three to build up a quality Instagram feed.&#8221;<br>
</p>



<p>When customers hear about new business launches, they&#8217;ll often head straight to social media to find out more details. Building anticipation by sharing your story so far can help strike the right impression with your audience.<br>
</p>



<h4 class="wp-block-heading" id="h-provide-reliable-and-free-wi-fi"><strong>Provide reliable and free Wi-Fi</strong></h4>



<p>The rise of remote workers has driven demand for free Wi-Fi in coffee shops. Yet there are extra benefits beyond promoting you as a freelance friendly spot. With a <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/"><strong><span style="text-decoration: underline;">captive portal</span></strong></a> your customers login via a personalised branded screen. You can collect data to help turn first visitors into valuable repeat customers. Insights help you to craft targeted marketing. You get a fuller picture of your customer.&nbsp;</p>



<p>Offering free Wi-Fi also makes it easier for your customers to act as <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/"><span style="text-decoration: underline;">ambassadors for your brand</span></a>. They can tag your coffee shop&#8217;s Instagram profile in photos of their fantastic flat white or fluffy pancake stack. And a good Wi-Fi connection makes it simple for guests to submit a review before they leave your venue.</p>



<h4 class="wp-block-heading" id="h-be-proactive-with-your-review-strategy"><strong>Be proactive with your review strategy</strong></h4>



<p>When you&#8217;re the new coffee shop on the block, online reviews are super important for boosting business. Your Google review score sits within your Google My Business page. Potential customers can read reviews with just a few clicks. This helps them to decide whether to visit you. Reviews on platforms such as TripAdvisor and Google and responding to reviews can increase your visibility. They help to build your brand&#8217;s reputation.&nbsp;</p>



<p>You don&#8217;t need to be pushy in asking customers for reviews but you can say you&#8217;d appreciate one if they give a compliment. You’ll need to be mindful of how you respond to reviews. Aim to address them in a timely fashion. Thank guests for feedback and show empathy when issues arise. A genuine attitude and personal touch can go a long way in building your coffee shop&#8217;s brand online.&nbsp;</p>



<p>If you&#8217;re considering introducing Wi-Fi for your coffee shop customers, find further reading here:</p>



<ul class="wp-block-list">
<li><a href="https://stampede.ai/wp-content/uploads/2018/07/Stampede-Factsheets-Coffee_Shops.pdf"><strong>Coffee Shop Factsheet</strong></a></li>



<li><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/"><strong>Benefits of Free Wi-Fi for coffee shops</strong></a><strong>&nbsp;</strong></li>



<li><a href="https://stampede.ai/blog/brew-lab-drips-success-with-coffee-shop-wifi-blackbx-success-story/"><strong>Brew Lab coffee shop story</strong></a></li>
</ul>



<p><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><strong><span style="text-decoration: underline;">Schedule a chat</span></strong></a><strong> </strong>with one of our team for more advice</p>


Establishing Your Coffee Shop Brand Online


<p><strong>Submited by Jimmy Garcia</strong></p>



<p>In March, when we first went into lockdown, it felt like everything we had worked so hard to achieve building the business over the last decade was slipping away overnight. At my lowest ebb, I stayed in bed for a couple of days then realised, I can’t go on like this, I have to be busy. We decided to set up our &#8216;Donate a Dinner&#8217; campaign and created food parcels for Age UK and Wandsworth Council to give back to those who were at the most vulnerable. </p>



<p>With Britain on lockdown, we were hit hard, losing half of our staff and some lucrative bookings, including the Cannes Film and Glastonbury Festivals. With the Donate a Dinner campaign, we reached out to our corporate clients that were still thriving — Google, Virgin Media and Facebook for example — and asked everyone to donate £3 to cover the cost of each meal. With that, we were able to deliver 861 meals a day and ensure a regular supply each week. </p>



<p>By April, we had then set up logistics to do nationwide delivery of our range of corporate event boxes and feasting dinners for the public (which we have delivered over 22,000 of to date).</p>



<p>We are market leaders in the pop-up restaurant sector, so whilst we couldn&#8217;t operate events all year, we quickly set about creating immersive, experiential pop-up restaurants in outdoor locations to accommodate people&#8217;s demand and need to be outdoors.</p>



<p>Our mission has always been simple &#8211; we create memorable experiences that last a lifetime through food and drink and make people smile with our creations. On our private events, we aim to be completely client-led, creating bespoke menus and working creations for any occasion or theme, but always putting the client&#8217;s vision at the forefront of our ideas and despite going into lockdown and all the difficulties the business has faced being in the hospitality industry.</p>



<p>I&#8217;m so proud that we&#8217;ve still been able to keep these events going to keep people smiling &#8211; mostly virtually of course! I&#8217;m also really proud of our Donate A Dinner campaign and how quickly the team pulled together to make the logistics work for delivering food nationwide and throughout Europe which was no easy feat!</p>



<p>We&#8217;ve consistently worked within the rules to keep our clients happy and team working. Where most catering companies may have gone into hibernation, we are continuing to provide a service (albeit virtual) for our clients and we firmly believe fortune favours the brave, and that we&#8217;ll be the first out the traps on live events when this is over, having already won two catering contracts at Henley Regatta this summer and gone on two more venue lists as approved caterers which we&#8217;re so proud of! </p>



<p>Virtual won&#8217;t be going away anytime soon and so we&#8217;re continuing to improve and evolve our offerings to make it really easy for people to order delicious food boxes for themselves or groups of friends, family or colleagues &#8211; no matter what happens, we&#8217;re determined to keep people connected through delicious food!!</p>



<p></p>



<p></p>



<p>Got a story to tell? <a href="https://stampede.ai/lockdown-stories/"><strong>Submit yours here</strong></a> for a chance to win a £100 Amazon Gift Voucher.</p>


Jimmy Garcia Catering – Lockdown Story


<p>No doubt, digital tools have provided something of a lifeline for many hospitality businesses in recent years. Those tools come with valuable data that can be used to&nbsp;<strong>create a better and more personalised customer experience</strong>.</p>



<hr class="wp-block-separator"/>



<p>However, many still argue that shifting too many interactions toward digital will diminish the overall customer experience. Making things impersonal when hospitality thrives from human interaction.</p>



<p>Over the next few weeks, we will tackle this common myth. Come with us as we explore&nbsp;<strong>how you can use data to wow your customers</strong>&nbsp;and create a personalised experience using marketing campaigns.</p>



<h5 class="wp-block-heading" id="h-the-personalised-marketing-recipe"><strong>The Personalised Marketing Recipe</strong></h5>



<p>For this, we’ve built a&nbsp;<strong>simple 5 ingredient success recipe</strong>&nbsp;that you can follow.</p>



<p>To start, we will use the example of a birthday campaign.</p>



<h5 class="wp-block-heading"><strong>1) The Data</strong></h5>



<p>First off, what<strong>&nbsp;data do you need and where do you get it from</strong>?</p>



<p>For our example, you’d need to capture:</p>



<ul class="wp-block-list"><li>Your customers’ date of birth</li><li>Their email or phone number</li><li>Their first name (at least)</li></ul>



<p>This can be done through your WiFi sign-in, webform, booking platform, etc.</p>



<h5 class="wp-block-heading"><strong>2) The Trigger Event</strong></h5>



<p>The second ingredient is the trigger that sends your personalised email/SMS campaign.&nbsp;</p>



<p>In our scenario, the trigger event would be time-based, using the customer’s date of birth. E.g. when customer birthday is 3 weeks away &#8211; send the birthday campaign.</p>



<p><strong>Time-saving tip</strong>&nbsp;&#8211; Most often you can&nbsp;<strong>automate these campaigns</strong>, so they will send by themselves. This is ideal for this birthday example.</p>



<h5 class="wp-block-heading"><strong>3) The Messaging</strong></h5>



<p>Messaging is the important bit. It is all about the personal touch here, so include your&nbsp;<strong>customers’ names</strong>&nbsp;in your campaign and acknowledge their upcoming birthday.</p>



<h5 class="wp-block-heading"><strong>4) The Offer</strong></h5>



<p>The goal here is to&nbsp;<strong>further entice your customers to come back</strong>. Birthday bookings are generally larger and more lucrative too.</p>



<p>This is how your personalised marketing campaign could look like combining the message and offer:</p>



<p><em><a href="https://stampede.ai/blog/how-to-create-email-subject-lines-that-increase-open-rates/">Subject line</a> &#8211; [Name] It’s your birthday soon &#8211; we want to celebrate with you!</em></p>



<p class="has-text-align-center"><br><em>Hey [name],</em></p>



<p class="has-text-align-center"><em>Have you made any plans for your birthday yet?</em></p>



<p class="has-text-align-center"><em>Why not celebrate your special day with us and make it a day to remember. No matter if you want to book a table for two or host a party, we’ve got you covered.&nbsp;</em></p>



<p class="has-text-align-center"><em>On top of that, we will treat you with a % discount.&nbsp;</em></p>



<p class="has-text-align-center"><em>Let’s celebrate &#8211; Book now</em></p>



<h5 class="wp-block-heading"><strong>5) The Outcome</strong></h5>



<p>So, what can you expect to see as a result of those personalised marketing campaigns?&nbsp;</p>



<p>First off, you will get a&nbsp;<strong>returning customer</strong>&nbsp;that will eventually turn into a loyal one. Second, they will&nbsp;<strong>spread the word and bring in even more customers</strong>.</p>



<p>In our birthday example, if you can create a memorable experience, you’re not only satisfying your customer but also have the chance to win potential new customers. And they themselves will talk about the experience they have and share it on their socials.</p>



<p>Oh, and with their data, like birth date, this whole process starts over again, and again.</p>



<p>Keep an eye out for our next email to find out how you can apply our personalised marketing recipe to&nbsp;<strong>win back lost customers</strong>.&nbsp;</p>



<p>Need help segmenting your data for personalised email &amp; SMS campaigns?&nbsp;<strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a></strong>&nbsp;with one of our team who are happy to run you through it.</p>


A 5 Step Recipe That Creates Profitable, Personalised Marketing [Part 1]

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

Become A Stampede Pro With These Hidden Features

<p>For many restaurants, the winter months mean a downturn in business as people choose to stay in rather than braving the chill outside. The notorious low season pre and post-Christmas can often cause a hefty dent in annual sales, meaning restaurant owners need to <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/"><span style="text-decoration: underline;">think outside the box</span></a> if they want to attract customers during this time. Here are some tips on how to beat the dreaded decrease in footfall during the low winter season.</p>







<h4 class="wp-block-heading"><strong>Make some seasonal tweaks to the menu</strong></h4>



<p>Where possible, try and make some seasonal tweaks to your menu. Most likely one of the easiest ways to boost your restaurant sales in winter. Why not offer heart-warming drinks and meals that people will be craving if they’ve been out in the cold. Or <a href="https://www.bbcgoodfood.com/recipes/category/seasonal"><span style="text-decoration: underline;">incorporate seasonal produce</span></a> that can only be sourced at this time of year into your menu recipes.&nbsp;</p>



<p>If you want people to brave the weather and pay you a visit then offering something that they can’t get all year round (and when the weather is warmer!) acts as a great incentive. Think of <a href="https://www.goodhousekeeping.com/uk/food/a29409812/costa-winter-menu/"><span style="text-decoration: underline;">Costa&#8217;s</span></a> yearly hyped winter specials. This way your customers will also look forward to your special winter menus each year.</p>



<h4 class="wp-block-heading"><strong>Consider special events to draw the crowd</strong></h4>



<p>The odd special event, such as live music or a themed night, are a great way to push your sales figures up and boost the low winter season. If you want to try and beat the lull consider putting on a special one-time event. </p>



<p>If something’s a one-off people are much more likely to make the effort to attend in fear of missing out on something really good. Even something simple such as a quiz night or having local artists serenade your guests with some Christmas carols are great options to help draw a crowd. Make sure you spread the <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">word on social media</span></a>. </p>



<p>And of course, the winter season is all about company Christmas parties. So, don&#8217;t miss out on this and start planning ahead. Offer special and non-resistible deals for bigger parties. Even better, if you&#8217;re able to leave a perfect impression, you might be able to gain a whole bunch of new customers for the new year already.</p>



<h4 class="wp-block-heading"><strong>Tweak your interiors to make them cosy</strong></h4>



<p>You might think winter decoration is too trashy and it can easily be overdone. However, <a href="https://www.christmastreeworld.co.uk/blog/how-christmas-docrations-boost-revenue-for-hotels-restaurants/"><span style="text-decoration: underline;">59% of your customers</span></a> are actually staying longer in your venue and therefore spending more money if you invest in some stylish decoration. </p>



<p>If you want people to find refuge from the cold with you then you need to make sure that your restaurant is welcoming. External lighting can act as a perfect way to attract customers&#8217; attention and boost your winter sales.  </p>



<p>But also small things such as switching up your <a href="https://www.dulux.co.uk/en/articles/create-cosy-living-room-warm-colours"><span style="text-decoration: underline;">colour scheme to warmer colours</span></a> or adding blankets and throws to outdoor seating areas are great ways to make the whole place feel cosier.&nbsp;</p>



<p>Some candles on the tables, wreaths, garlands, or even a nicely decorated Christmas tree can also help you create a special atmosphere. Little things can make a big difference here. </p>



<h4 class="wp-block-heading"><strong>Put the focus on WiFi marketing</strong></h4>



<p><a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">WiFi marketing</span></a> is a great way for you to increase the footfall into your restaurant at any time of year, but in particular during the quieter winter months. WiFi marketing allows you to communicate with your customers in a much more personalised way. Once they&#8217;ve signed up through your Guest WiFi you can easily stay in touch with them. </p>



<p>The ultimate tip, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">grow your database</span></a> while the season is still hot. This way, you can reach out to all of those customers during the low winter season and boost your restaurant revenue.</p>



<p>If you’re already paying for WiFi for your customers anyway then you may as well <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">get something out of it too</a></span>. So better get started now and give your low winter sales a little boost.</p>



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<p>Having a <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/"><span style="text-decoration: underline;">WiFi marketing system</span></a> in place allows you to know you’re speaking directly to your customers and is a great way for you to find out what they thought to their visit as well as offering incentives to return.&nbsp;So why not send your regular customers a voucher for a glass of mulled wine after all their exhausting Christmas shopping.</p>

Ways to Boost your Restaurant in Winter

<p>How do you, as a bricks and mortar business, thrive in a digitised world where the challenges are mounting? You learn what the current challenges in the hotel industry are. Then you take strategic steps to not just get over them, but use them as a springboard to success. Tall order? If you have the right tools at your fingertips, such as <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"><span style="text-decoration: underline;">WiFi marketing for hotels</span></a>, we don’t think so.</p>







<p>In this article, we reveal 5 of the dominating challenges in the hotel industry and give you real solutions for tackling them.</p>



<h4 class="wp-block-heading"><strong>Expectations are changing</strong></h4>



<p>Your customer of yesterday is not your customer of today. Guest expectations and demands have undergone radical change.&nbsp;</p>



<p>Customers today expect personalisation, on tap WiFi, speedy check-in and more. It’s not just a matter of meeting expectations. You need to exceed those expectations. The bar has been raised thanks to technology, experience sharing and familiarity with streamlined services throughout all areas of an individual’s life.</p>



<p><strong><em>Solution: </em></strong>Catch your guests where they are – on your WiFi. Beyond simply offering it, you then need to make it part of their personalised unique experience. For example, through <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">WiFi marketing for hotels</span>,</a> you can give them targeted offers to redeem during this stay or the next. Another solution is advance automated check-in. Indeed, whilst the <a href="https://www.bdo.co.uk/en-gb/insights/industries/leisure-and-hospitality/hotel-britain-trends"><span style="text-decoration: underline;">Hotel Britain Report 2018</span></a> put automation as a top prediction, we’d say it’s now not even optional.</p>



<h4 class="wp-block-heading"><strong>The sharing economy isn’t a hotelier’s friend</strong></h4>



<p>Perhaps the biggest challenge that the hotel industry is facing is the boom in ‘hospitality hosts’. In London, the number of Airbnb listings has <a href="https://www.bbc.co.uk/news/business-47910700"><span style="text-decoration: underline;">quadrupled in the last four years</span></a>. Indeed, research shows that <a href="https://www.hotelowner.co.uk/15939-airbnb-now-a-third-of-the-size-of-the-hotel-sector-in-london/"><span style="text-decoration: underline;">Airbnb is now one-third the size of the hotel sector in the capital</span></a>.</p>



<p>This is competition on a scale the hotel industry isn’t experienced with. What’s more, these hospitality hosts are able to offer something unique and highly personalised.</p>



<p><strong><em>Solution: </em></strong>Get savvy and offer things that hospitality hosts can’t, because of their size and set-up. Up your service levels and use technology in unique ways.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Marketing trends are all about the digital</strong></h4>



<p>Linked closely to the above two challenges is a reality that marketing trends today are all about the digital landscape. Yet, traditionally, hoteliers haven’t done too well at embracing this shift. Online marketing is now mandatory if you want to survive, let alone thrive.</p>



<p>Your customer spends their time online. When they are checking you out, they check online first. They hunt down your reputation and offerings like a bloodhound. A whopping <a href="https://revenue-hub.com/respond-negative-positive-reviews/"><span style="text-decoration: underline;">93% check hotel reviews before making a booking</span></a>.</p>



<p><strong><em>Solution: </em></strong>Digital marketing which focuses on engaging the customer is the way forward. You can do this through social media marketing, WiFi marketing and things such as hotel apps. Indeed, with Stampede you can make WiFi marketing effortless <strong><em>and</em></strong> make it easy for guests to leave reviews on major sites <strong><em>and</em></strong> get them boosting your social media profile through Facebook login. <span style="text-decoration: underline;"><a href="https://stampede.ai/product/features/">Check out more WiFi marketing features</a>.</span></p>



<h4 class="wp-block-heading"><strong>Data matters</strong></h4>



<p>We need customer data if we want meaningful insights which enable us to improve our service and grow. The growth of the <a href="https://www.revfine.com/smart-hotel-room/"><span style="text-decoration: underline;">smart hotel room</span></a>, such as Hilton’s Connected Room and Marriott’s Internet of Things room, make valuable data collection and analysis possible. But it’s scary to know if you’re doing it legally and ethically. That’s before you consider the vulnerabilities and risks of attacks via connected devices.</p>



<p><strong><em>Solution: </em></strong>Use smart and innovative solutions which take care of the tricky legalities for you. For example, we handle the GDPR side of your WiFi marketing so that you don’t even have to think about it.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Loyalty, loyalty, loyalty</strong></h4>



<p>Loyalty in the hotel industry has always been the Holy Grail. But now your customers are more fickle than ever. The digital world has made it easy for customers to succumb to enticing offers from competitors.</p>



<p><strong><em>Solution: </em></strong>You need to be the one offering the right incentives at the right time, pulling your guests back, over and over again. With segmentation and data capture and analysis through <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">WiFi marketing for hotels</span></a> then you can entice your guests back with things such as birthday gifts or meal offers.</p>



<h4 class="wp-block-heading"><strong>You have solutions</strong></h4>



<p>We’re not underestimating the challenges in the hotel industry. We are actively innovating to create solutions.&nbsp;Find out for yourself how<a href="https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/"> <span style="text-decoration: underline;">WiFi marketing for hotels</span> </a>is a simple and affordable solution to many of these challenges by using our free trial.  Join other hoteliers including Emerald Hotel, Trump International Golf Hotel Scotland and more.</p>



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A Guide On Current Hotel Industry Challenges


<p><strong>Untrackable traffic</strong> is probably one of the biggest fears of any data-driven marketer.&nbsp;</p>



<p><strong>“Dark social”</strong> is an example of such a dreaded source, which has been on the rise over the past couple of years.&nbsp;</p>



<p>We’ve compiled everything you need to know about dark social advocacy and how you can use it to your benefit.</p>



<h2 class="wp-block-heading" id="h-what-is-dark-social"><strong>What is Dark Social?</strong></h2>



<p>Dark social refers to any web traffic that comes from sharing links that are not trackable. They won’t be picked up by Google because they usually don’t contain any <a href="https://stampede.ai/blog/3-clever-tools-that-simplify-how-you-measure-marketing-results"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">UTM tracking code</mark></strong></a>.</p>



<p>As a consequence the original traffic source remains unknown, instead, those leads will show up as “direct traffic” in your analytics.&nbsp;</p>



<p>What makes this type of sharing so dark is the fact that it happens on private messaging platforms such as chat apps or instant messengers and not on public social media platforms.</p>



<h2 class="wp-block-heading"><strong>Why the Channel is Growing</strong></h2>



<p>Recently, there has been a shift in how much people share on social media. This is mainly linked to privacy concerns and how their data is used.&nbsp;</p>



<p>Contrary to social media, private messaging platforms allow for end-to-end encryption, so people can better control their personal information.&nbsp;</p>



<p>Up to <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">80% of shares are in fact happening in the dark</mark></strong></a>, probably more than you might have expected.</p>



<p>This is even more so the case in the hospitality industry where people are looking for recommendations from their family and friends. So chances are high that they will share it privately.&nbsp;</p>



<h2 class="wp-block-heading"><strong>3 Ways Dark Social Affect Businesses</strong></h2>



<p>The impact of dark social on businesses can be broken down into 3 main points:</p>



<ol class="wp-block-list">
<li><strong>Untrackablilty</strong></li>
</ol>



<p>As mentioned already, the major issue is that you can’t put an exact number on this type of channel.&nbsp;</p>



<p>There are ways you can measure it to a certain extent, such as through Google Analytics (Source: direct traffic) or by using special tools.</p>



<ol class="wp-block-list" start="2">
<li><strong>Exclusion from the customer conversation</strong></li>
</ol>



<p>The actual content that is shared through dark social remains invisible to companies.</p>



<p>You don’t know what is said about your business. Also, you can’t control the conversation and whether it is in line with your brand voice and values.</p>



<ol class="wp-block-list" start="3">
<li><strong>Lower reach</strong></li>
</ol>



<p>In general, your reach might be limited on dark social. People tend to share within their network, i.e. like-minded people with the same interests and behaviours.</p>



<p>It’s therefore not necessarily a channel to attract a new type of customer.</p>



<p>However, if you look into the demographics, you can reach an older audience as younger customers still tend to share their content on social media.</p>



<h2 class="wp-block-heading"><strong>3 Actionable Tips For More Transparency</strong></h2>



<p>The good news, there are a couple of ways you can increase measurability. It’s all about making your content more traceable in the first place.</p>



<ol class="wp-block-list">
<li><strong>Encourage trackable ways of sharing: </strong>add share buttons/links to your content containing <a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">referral data</mark></strong></a>.</li>



<li><strong>Chime in on the conversation</strong>: create your own community with loyal customers, i.e. a Whatsapp group.</li>



<li><strong>Use </strong><a href="https://free-url-shortener.rb.gy/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">URL shortener</mark></strong></a><strong> for social posts:</strong> shorter links with UTMs attached look cleaner and are easier to copy and paste.</li>
</ol>



<h2 class="wp-block-heading"><strong>The Power of Dark Social</strong></h2>



<p>Taking all the above into account, dark social should definitely not be seen as a threat to marketers.</p>



<p>Even though it is a channel that is hard to control it contributes a lot to your brand awareness and engagement.&nbsp;</p>



<p>Think about it this way &#8211; if customers share your content privately it’s a sign of trust and loyalty. It is a form of unexpected <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand advocacy.</mark></strong></a>&nbsp;</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p><a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Learn more</mark></strong></a> about how you can identify and grow your most loyal customers using data insights and our customer retention cohort report.</p>


Shedding A Light On Dark Social And How It Increases Brand Awareness


<p>How often should you email your customers? According to research by <strong><a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">Toast</a> 34% of consumers </strong>want emails from restaurants a <strong>couple of times a month.</strong>&nbsp;</p>



<p><br>To get those two emails in the bag, we’d recommend a <strong>newsletter style email</strong> to kick-off with a variety of topics, followed by <strong>a special offer or</strong><strong>&nbsp;promotion email 4 &#8211; 9 days after that</strong>.</p>



<p>Tying that promotional email back to the newsletter content will be especially effective at <strong>converting readers into repeat customers</strong>.</p>



<p><br>However, two emails a month can easily get swallowed up in a busy inbox. Let’s look at what else customers might want by email.</p>



<p><br>Toast’s <strong><a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">research</a></strong>&nbsp;indicated that the most popular topics are promotions/discounts and relevant updates on COVID-19, but after that people want <strong>announcements about new menu items</strong> and then <strong>birthday coupons</strong>.</p>



<p><br>We covered <strong><a href="https://marketing.stampede.ai/in-browser?message_id=mkm_a9fea0f4a95da1991ec3c941f9313a32&amp;profile_id=" target="_blank" rel="noreferrer noopener">birthday offer emails</a></strong> a few weeks ago &#8211; with the right technology this can be super high converting email with minimal effort, via <strong><a href="https://stampede.ai/how-it-works/automations/#campaigns" target="_blank" rel="noreferrer noopener">automation</a>.</strong></p>



<p><br>Menu item announcements are a brilliant opportunity to <strong>get creative and experiment</strong> with new content formats, such as videos. Likewise, you can <strong>increase customer engagement</strong> by directing them straight to your social media for more details of your new menu.</p>



<p>Email is an immensely powerful tool to connect with your customers and build a relationship with them that leads to more repeat business.&nbsp;</p>



<p>To learn more about <strong><a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">Stampede&#8217;s email marketing tools</a></strong>, please <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a></strong> with one of our team.</p>


When & What to Send Customers


<p>24 social media content ideas for week 27th of December:</p>



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<h5 class="wp-block-heading" id="h-monday-27th-fruitcake-day"><strong>Monday 27th &#8211; Fruitcake Day</strong></h5>



<ul class="wp-block-list"><li>Cake offer</li><li>Poll idea: Yay or nay &#8211; fan of raisins?</li><li><a href="https://www.mashed.com/283751/the-best-christmas-cakes-from-around-the-world/"><strong>Fruitcakes from around the world</strong></a></li></ul>



<h5 class="wp-block-heading"><strong>Monday 27th &#8211; Make Cut-Out Snowflakes Day</strong></h5>



<ul class="wp-block-list"><li><a href="https://www.apartmenttherapy.com/how-to-make-a-paper-snowflake-226204?"><strong>Paper-cutting competition</strong></a> for the kids &#8211; show us your snowflakes</li><li>Get creative &#8211; snowflake decoration ideas</li><li><a href="https://earthsky.org/earth/how-do-snowflakes-get-their-shape/"><strong>Did you know</strong></a> … there are more than 30 types of snowflake shapes</li></ul>



<h5 class="wp-block-heading"><strong>Tuesday 28th &#8211; Chocolate Candy Day</strong></h5>



<ul class="wp-block-list"><li>Count the candies challenge &#8211; how many are in the jar?</li><li>What is the<a href="https://yougov.co.uk/ratings/food/popularity/confectionaries/all"> <strong>most popular UK candy</strong></a>? &#8211; Maltesers</li><li>What’s your favourite childhood chocolate candy?</li></ul>



<h5 class="wp-block-heading"><strong>Wednesday 29th &#8211; Still Need To Do Day or Tick Tock Day</strong></h5>



<ul class="wp-block-list"><li>Anything left on your to-do list?</li><li>How do you unwind? Get into nature, listen to music, entertainment escape or exercise?</li><li>Share your team’s motivational play list</li></ul>



<h5 class="wp-block-heading"><strong>Thursday 30st &#8211; Bacon Day</strong></h5>



<ul class="wp-block-list"><li>Breakfast offer</li><li>How do you like yours? Crispy? Thick vs Thin? Back or Streacky? Have you tried vegan bacon?</li><li><a href="https://www.bbcgoodfood.com/recipes/collection/bacon-recipes"><strong>Bacon recipe inspiration</strong></a></li></ul>



<h5 class="wp-block-heading"><strong>Thursday 30st &#8211; Resolution Planning Day</strong></h5>



<ul class="wp-block-list"><li>Company update &#8211; share any upcoming plans for 2022</li><li>Are you sticking to your resolutions? <a href="https://www.verywellmind.com/how-to-keep-your-new-years-resolutions-2795719"><strong>Share tips</strong></a> to make them work</li><li><a href="https://www.goskills.com/Soft-Skills/Resources/Top-10-new-years-resolutions"><strong>Top 5 New Year’s resolutions</strong></a> &#8211; Exercise more, lose weight, get organised, learn a new skill or hobby, live life to the fullest</li></ul>



<h5 class="wp-block-heading"><strong>Friday 31st &#8211; Champagne Day</strong></h5>



<ul class="wp-block-list"><li>Offer on champagne drinks</li><li>What’s your favourite <a href="https://www.bbcgoodfood.com/recipes/collection/champagne-cocktail-recipes"><strong>champagne based cocktail</strong></a>?</li><li>Share fun facts &#8211; one bottle contains almost 50 million bubbles, a flying cork can reach speeds up to 64 km/h</li></ul>



<h5 class="wp-block-heading"><strong>Sunday 2nd &#8211; Motivation &amp; Inspiration Day</strong></h5>



<ul class="wp-block-list"><li>Share<strong> <a href="https://www.oberlo.co.uk/blog/motivational-quotes">motivational quote</a></strong></li><li>Any big plans for the new year?</li><li>Who motivates and inspires you?</li></ul>


24 Buzz-Worthy Content Ideas For Week 27.12.21

<p>The use of social media to market hospitality businesses has been gaining traction over the past few years, and with good reason. According to <a href="https://blog.hootsuite.com/simon-kemp-social-media/"><span style="text-decoration: underline;">Hootsuite</span></a>, 2019 set the record for signing up 3.48 billion social media users (that’s 9% more than the previous year). With a figure such as this, it’s no wonder that businesses are flocking to present themselves to the massive audiences found on social media platforms.&nbsp;But which is the right social media channel for your hospitality business?</p>







<p>The first step towards a successful social media marketing campaign, however, is to choose the correct channels for your business. To kickstart this article, we will raise a few questions that will help you to determine which platforms will benefit your venue. Thereafter, we’ll delve into mentioning our favourite platforms and how they can work for you. &nbsp;</p>



<p>Questions That Will Help You to Find the Best Social Media Channels for Your Hospitality Business:</p>



<h4 class="wp-block-heading"><strong>Who Is Your Target Audience?</strong></h4>



<p>The first step in any marketing campaign is to determine who you want to connect with. For instance, is your hotel family-friendly? Or does it prefer to host corporates? Does your venue feature a restaurant? Does it welcome day visitors? When you know who you need to reach out to, then its easier to find the right audience.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Where Are Your Competitors Investing Their Time?</strong></h4>



<p>It never hurts to do a quick investigation into where your competitors spend their time. Do your research and see which social media platforms you can find them on as well as where they are receiving the best type of engagement. This may help you to refine your own social media channel choices. &nbsp;</p>



<h4 class="wp-block-heading"><strong>How Seriously Do You Take Your Business’s Photography?</strong></h4>



<p>Are you taking quality photos of your hotel or restaurant? Hi-res and professional images are important if you plan on using image-focused channels such as Instagram and Pinterest.</p>



<h4 class="wp-block-heading"><strong>How Much Time Are You Willing to Invest in Your Campaigns?</strong></h4>



<p>Whilst any type of successful marketing takes a huge investment of time, the nature of certain channels may require more dedication than others. For example, to maintain engagement, you will need to post more often on a platform such as Twitter than you would on Facebook (where one daily post is repurposed).&nbsp;</p>



<p>Remember, an inactive and unattended social profile gives a cold first impression. And we’re sure that you do not want this to be a reflection of your customer services. &nbsp;</p>



<h4 class="wp-block-heading"><strong>What Is Your End Goal?</strong></h4>



<p>This is quite possibly the most important question. Let’s add a sub-question here too: Why do you feel it’s necessary for your hospitality business to have a social media presence?&nbsp;</p>



<p>From communicating with your customers effectively to putting yourself “out there” so that people know you exist, social media provides a hive of activities that could benefit your business.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Favourable Social Media Platforms for the Hospitality Industry</strong></h4>



<p>Now that you have a good idea of who your audiences are and what you expect from your social media presence, the next step is to select the social media channels that you feel will be most favourable for your hospitality venue.</p>



<hr class="wp-block-separator"/>



<p>In this section, we will mention a few of the most popular social media platforms. We will give a brief insight into how each one works as well as how it could promote your hospitality business.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Facebook</strong>&nbsp;</h4>



<p>A good Facebook marketing campaign will help you to solidify your brand. By creating a page for your hotel or restaurant, you can post images, videos, and polls – giving you a variety of fun marketing strategies to work with. You also have the option to boost posts and run paid ads, which means you can increase your levels of engagement.&nbsp; Facebook is a great place to build a community of customers or “fans”. Within this community, you can build trust, encourage “shares” and referrals, and work on your online reviews.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Twitter&nbsp;</strong></h4>



<p>Tweets may have a short shelf life but it’s a great way to get your messages, company news and promotions out to the masses. You can also use this channel to chat with guests, handle queries, and attend any complaints. Many hotels use Twitter to connect with travellers whilst building a brand presence.&nbsp;</p>



<h4 class="wp-block-heading"><strong>LinkedIn&nbsp;</strong></h4>



<p>Corporates love LinkedIn and if you if your venue is a great place for businessmen to congregate, then an active page on LinkedIn could be to your benefit. You can use this platform to share achievements, make new announcements, and highlight good reviews. Use this medium to establish your hotel’s leadership within the hospitality industry.&nbsp;</p>



<p>But bear in mind, LinkedIn is representing your company from the professional side, so plan your posts accordingly. It&#8217;s also always a good way to attract new employees.</p>



<h4 class="wp-block-heading"><strong>Google+</strong>&nbsp;</h4>



<p>Having a profile on Google+ will get you onto the ultimate map i.e. Google Maps! Apart from increasing your chances of being found on search engines, this channel ensures that any comments from guests or patrons will also appear in search results defined on Google Maps.</p>



<h4 class="wp-block-heading"><strong>Instagram&nbsp;</strong></h4>



<p>Remember we asked if you are willing to put effort into your photos? If your answer is “yes’, then Instagram is a great place to showcase your venue. This channel is a <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/"><span style="text-decoration: underline;">visual paradise</span></a> and for the best effect, images must be accompanied with appropriate hashtags. <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">Instagram is one of the fastest-growing social media marketing channels</span></a> for businesses because it keeps things simple and appealing.&nbsp;</p>



<p>Instagram stories are another quick way of showing off your venue and boosting interaction. You could give your guests a sneak behind the scenes. Or why not use it to promote short-term deals to create a sense of urgency. </p>



<h4 class="wp-block-heading"><strong>Pinterest</strong>&nbsp;</h4>



<p>Like Instagram, excellent photos are a must for Pinterest accounts. The aim is to get your images re-pinned by other users and to gain a fan following.&nbsp; This channel requires a little less maintenance – although the audiences are not as huge as some of the other platforms. &nbsp;</p>



<p>When a hotel or restaurant’s social media strategy is refined, it can give a massive boost to revenue and brand presence. Here at Stampede, we use <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">WiFi marketing</span></a> as a strategy to redirect customers to your social media pages, thus increasing engagement and brand awareness.&nbsp;</p>



<p> To increase your effectiveness on your social media channels, get in touch with us.</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How To Find the Right Social Media Channel for Your Hospitality Business


<p>Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. </p>



<h3 class="wp-block-heading" id="h-the-why"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">The Why</mark></h3>



<p>Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to <strong>75%</strong> of your guest traffic.</p>



<p>Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. </p>



<p>If you are running a hotel it can also tell you which room a guest is staying in&#8230; </p>



<p>So if <strong>75%</strong> of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?</p>



<p>Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In <strong>2021</strong> I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. </p>



<p>Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.</p>



<p>While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;</p>



<p>The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;</p>



<h3 class="wp-block-heading" id="h-enter-apple"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Enter <strong>Apple</strong></mark></h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p>Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.</p>



<p>Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv"><strong>&#8220;How to modernize your captive network&#8221;</strong> </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a></p>



<p>This solution is truly the hallmark of <strong><a href="https://www.apple.com/">Apple</a></strong>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?</p>



<p>Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.</p>



<h3 class="wp-block-heading" id="h-the-implementation-problem"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">The Implementation Problem</mark></h3>



<p>The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.</p>



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support  </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



<p>Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.</p>



<p>The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.</p>



<p>And in true Apple fashion, it looks to be mandating this in a future release of iOS.</p>



<p>Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.</p>



<h3 class="wp-block-heading" id="h-oh-snap"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Oh, Snap!</mark></h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



<p>This month, we have launched a hardware line called <strong>Snap</strong> which solves this problem.</p>



<p>This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to <strong>Apple&#8217;s</strong> beautiful captive portal solution.</p>



<p>For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.</p>



<p>As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.</p>



<p>Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.</p>



<p>To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.</p>



<p>The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the <strong>best possible guest experience</strong> with <strong>no compromises</strong> and <strong>no cowboy funny business</strong>.</p>



<p>It is future-proofed and will end up being the central hub for all serious hospitality operators.</p>



<p>We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.</p>



<p></p>


Snap Box – Stampede Network Application


<p>We’re pleased to share with you the latest feature addition to our marketing platform: <strong>unique voucher codes</strong>.</p>



<p>In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed.</p>



<p>So far, Stampede has already closed a big gap with businesses being able to track returning in-venue visitors based on WiFi interaction. However, until now it wasn’t possible to<strong> record singular campaign conversion</strong>, i.e. matching customers who came back to the venue (to redeem their voucher) with the corresponding marketing campaign.</p>



<p>Unique voucher codes will allow you to do this. They help you better understand how many conversions your campaigns get by linking your vouchers to the emails you’ve sent. It’s a powerful and effective way to <strong>increase customer spending and reporting accuracy</strong>.</p>



<p>No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.</p>



<h5 class="wp-block-heading" id="h-how-it-works"><strong>How It Works</strong></h5>



<p>Get started by <strong>creating a new voucher in the Stampede Growth section</strong>. Choose a name, redemption amount as well as expiry date and include a short description.</p>



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-20-at-12.18.13.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/882/1236/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMjAtYXQtMTIuMTguMTMucG5n" alt="" class="wp-image-21710" width="441" height="618"/></a></figure>



<hr class="wp-block-separator"/>



<p>Now head over to <a href="https://stampede.ai/how-it-works/marketing/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Marketing</mark></strong></a> and enable voucher codes for your campaigns. You can then build promotional emails which will include a unique code for each customer in the audience. These <strong>one-time-only codes</strong> will also prevent customers from using them multiple times.</p>



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png" alt="" class="wp-image-21712" width="370" height="338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png 739w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-300x274.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-150x137.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-592x541.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-66x60.png 66w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-99x90.png 99w" sizes="auto, (max-width: 370px) 100vw, 370px" /></a></figure>



<hr class="wp-block-separator"/>



<p>Each voucher code will be automatically attached to the email or SMS and allows for super accurate conversion tracking. Once customers redeem the voucher at your venue, you will be able to <strong>track each conversion back to your individual campaigns via the code</strong>.</p>



<p>To access the results of voucher code campaigns, head back to the <strong>Growth section in Stampede</strong>. Here you will see exactly how many conversions your campaigns are bringing in. </p>



<h4 class="wp-block-heading"><strong>Proven Campaign Ideas</strong></h4>



<p>To get started here are some campaign ideas to increase revenue and nurture customer loyalty.</p>



<h6 class="wp-block-heading"><em>Welcome Campaign</em></h6>



<p>When a customer signs ups for your newsletter on your website, you can automatically send them a welcome discount voucher code. Once they redeem, you can track their full journey from their first online interaction to an offline in-venue visit.&nbsp;</p>



<h6 class="wp-block-heading"><em>Birthday Campaign</em></h6>



<p>Personalised marketing is a great way to deepen your customer relationship and keep customers coming back. One example of these simple but effective campaigns is birthday emails with personalised vouchers attached.</p>



<h6 class="wp-block-heading"><em>Win-Back Campaign</em></h6>



<p>Retain customers who haven’t been at your venue for a while and offer them a discount upon their next visit. If they redeem you can further engage them with additional offers, etc.</p>



<p>Also, make sure to set up an automated reminder email if the voucher hasn’t been redeemed after a certain time.&nbsp;</p>



<h6 class="wp-block-heading"><em>VIP Club Campaign</em></h6>



<p>In this case, your vouchers give your loyal customers access to exclusive rewards and benefits, i.e. free or discounted merchandise. You can use this campaign in combination with special events, such as launch parties or celebrations.</p>



<p>Unique voucher codes are now live in Stampede, you can log in and use them right away. If you have any questions, <a href="https://h.stampede.ai/meetings/stampede/demo"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">reach out to our team</mark></strong></a> who are happy to help.</p>


New Stampede Marketing Feature – Unique Voucher Codes


<p>If email open rates are falling out of favour, where should you turn to measure your marketing results?</p>



<p>In the<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"> <strong><a href="https://stampede.ai/blog/how-to-get-insight-from-questionable-email-open-rates-part-1/" target="_blank" rel="noreferrer noopener">first part of this series</a></strong></mark>, we introduced an alternative way to analyse open rates in relation to other email elements, such as sending times and subject lines.</p>



<p>However, there are other clever marketing tools that make your marketing <strong>results reporting more accurate</strong> and meaningful.</p>



<h5 class="wp-block-heading"><strong>Linking Online Marketing With Offline Events</strong></h5>



<p>The major attribution problem in hospitality is linking your online marketing efforts to in-venue conversions.</p>



<p>Let’s take a look at 3 clever tools you can use to measure your marketing results and better understand customer behaviour.</p>



<h5 class="wp-block-heading"><strong>1) Unique Voucher Codes</strong></h5>



<p>Is there a way to track customers that came to your venue based on promotions you’ve sent?</p>



<p>With<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"> <strong><a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/" target="_blank" rel="noreferrer noopener">unique voucher codes</a></strong></mark>, you can easily link your offers to your emails. Once customers come to your venue to redeem the voucher, you can <strong>track each conversion back to your individual campaigns</strong> via the unique code.</p>



<p>This allows for more granular campaign reporting and you know exactly how many repeat visits and revenue you’ve generated on the back of your voucher campaign.</p>



<h5 class="wp-block-heading"><strong>2) Website Pixel</strong></h5>



<p>Is your website converting new customers and generating bookings?</p>



<p>To answer this you need to <strong><a href="https://cookie-script.com/blog/tracking-pixel" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">install a website pixel</mark></a></strong>. This is a simple line of tracking code added to a webpage. You might have done something similar with Google or Facebook.</p>



<p>With the pixel, you can see your <strong>customers’ interactions and behaviours across your website</strong> and on particular pages. This can tell you how many bookings you get via your website and where they came from, i.e. emails, advertising, etc. </p>



<p>The pixel also helps you to <strong>identify your best-performing landing pages</strong> and uncover potential areas to improve on your website. Such as including more ‘book now’ buttons.</p>



<h5 class="wp-block-heading" id="h-3-utm-tracking"><strong>3) UTM Tracking</strong></h5>



<p>How do customers behave when they read your email, do they click on the links?&nbsp;</p>



<p>For this, you have to include <strong><a href="https://stampede.ai/blog/improve-your-campaign-measurement/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">UTMs in your links</mark></a></strong>, particular text strings that are added at the end of a website URL. Google Analytics uses those to track website visitors coming from different sources.</p>



<p>UTMs let you <strong>trace the full range of customer activity</strong> created on your website, from the moment they land on your website to taking a certain action such as booking a table. This is all based on <strong>one traceable source</strong>, i.e. the button on your email.</p>



<p>How to build a UTM:</p>



<ul class="wp-block-list"><li>Campaign source &#8211; referrer, i.e. newsletter</li><li>Campaign medium &#8211; medium, i.e. email</li><li>Campaign name &#8211; campaign name, i.e. summer22_offer</li><li>Campaign content &#8211; additional information, i.e. booking_button</li></ul>



<p>Here’s what your URL would look like:</p>



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-15-at-14.07.11.png"><img loading="lazy" decoding="async" width="551" height="56" src="https://stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-15-at-14.07.11.png" alt="" class="wp-image-21830" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-15-at-14.07.11.png 551w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-15-at-14.07.11-300x30.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-15-at-14.07.11-150x15.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-15-at-14.07.11-190x19.png 190w" sizes="auto, (max-width: 551px) 100vw, 551px" /></a></figure>



<p></p>



<p>Tip &#8211; use this <a href="https://ga-dev-tools.web.app/campaign-url-builder/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>free Google too</strong>l</mark></a> to quickly custom-build your URLs.</p>



<p>Want to measure more marketing results and conversions easily? <strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong> with our team to find out more.</p>


3 Clever Tools That Simplify How You Measure Marketing Results

Chris Wilkie


<p>There’s always a lot to juggle and prepare with the run-up to Christmas. Luckily, there are many parts in marketing that you can prepare now to have them all ready at hand when needed. We’ve put together a&nbsp;<strong>25-point Christmas marketing checklist to help you stay organised</strong>&nbsp;for December across all important topics and channels.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Our Christmas marketing checklist features 4 main areas of your marketing:</p>



<h4 class="wp-block-heading" id="h-email-amp-sms-campaigns"><strong>Email &amp; SMS Campaigns</strong></h4>



<ul class="wp-block-list">
<li>Create new customer segments &#8211; ‘Xmas bookers’ and ‘New Years bookers’</li>



<li>Pre-write your booking reminders for those segments &amp; schedule/automate them</li>



<li>Prepare some seasonal templates for your promotions and regular newsletter &#8211; find some inspiration on&nbsp;<strong><a href="https://www.canva.com/templates/?query=christmas" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Canva</mark></a></strong></li>



<li>Plan a sales booster email to fill up any last-minute cancellations</li>



<li>Get your seasonal greetings to all customers ready</li>



<li>Send out a special thank you email (&amp; gift) to your most loyal customers</li>
</ul>



<p><strong>Tip</strong> &#8211; save some time crafting your emails with our ready-made seasonal templates, which you can find in our <a href="https://vgfs-zgpm.maillist-manage.com/click.zc?m=1&amp;mrd=15e37db38c2858df&amp;od=3z6b50dbd1413155f00ff32a34b49061a17423907ef4fca74b2eb9281eb7aae726&amp;linkDgs=15e37db38c27cc65&amp;repDgs=15e37db38c285b4b"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Marketing Suite</mark></strong></a>.</p>



<h4 class="wp-block-heading"><strong>Social Media Resources</strong></h4>



<ul class="wp-block-list">
<li>Build your own content calendar for December &#8211; there are lots of fun and engaging&nbsp;<strong><a href="https://nationaltoday.com/december-holidays/" target="_blank" rel="noreferrer noopener">social media days</a></strong>&nbsp;coming up</li>



<li>Show some behind-the-scenes prepping for the festive season</li>



<li>Gather competition ideas in the run-up for Xmas &#8211; e.g. 12 days of Xmas promotions</li>



<li>Prepare a list of <a href="https://top-hashtags.com/hashtag/christmas/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">festive hashtags</mark></strong></a> to copy/paste where needed</li>



<li>Create your branded Xmas and New Year greetings posts</li>



<li>Schedule your posts well in advance</li>



<li>Make a note in your diary to take some pics of your venue during the Xmas period</li>



<li>Don’t forget to re-share customer posts in your stories</li>



<li>Update your accounts with some festive banners/profile pictures and frames</li>
</ul>



<p><strong>Tip</strong> &#8211; let your staff take over your accounts and let them share their traditions, habits, etc.</p>



<h4 class="wp-block-heading"><strong>Gift Cards Sales</strong></h4>



<ul class="wp-block-list">
<li>Run your gift card promotions across all your marketing channels</li>



<li>Plan in regular reminders about your gift card offers &amp; redemptions</li>



<li>Go for a special promotion (e.g. bonus voucher, discounted cards) in the week before Christmas to attract last-minute shoppers</li>



<li>Think about a gift card Black Friday deal (24th Nov)</li>
</ul>



<p><strong>Tip</strong> &#8211; to boost your sales think about turning your gift cards into a special experience by adding add-ons. This could be a tasting menu, free amenities or drink packages.</p>



<h4 class="wp-block-heading"><strong>Staffing</strong></h4>



<ul class="wp-block-list">
<li>Send out a staff email with key updates/information &#8211; winter booking policies, cancellation policies, upcoming events, special menu, etc.</li>



<li>Start planning your rota for the holiday week</li>



<li>Plan in temporary staff</li>



<li>Have a contingency plan ready if you&#8217;re understaffed</li>



<li>Make sure your tipping policy is clear</li>
</ul>



<p><strong>Tip</strong> &#8211; train your staff to <a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">handle complaints</mark></strong></a> in an appropriate manner.</p>



<p>And don&#8217;t forget to check out our recent blog post,&nbsp;featuring ideas on<strong><a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/" target="_blank" rel="noreferrer noopener"> <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">how you can deck your digital assets</mark></a></strong>&nbsp;in time for the holiday season.</p>



<p>Need a hand with promoting your festive season offerings via email and SMS?&nbsp;<a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a>&nbsp;with one of our team. </p>


25-Point Christmas Marketing Checklist For Hospitality Operators [Updated 2023]

<p>On a hot, sunny and &#8211; more importantly &#8211; windy day in July, I had the pleasure of visiting <a href="http://www.english-heritage.org.uk/visit/places/chesters-roman-fort-and-museum-hadrians-wall/">Chester’s Roman Fort</a> in Northumberland. The site excavated by John Clayton gives a fascinating insight into the lives of a garrison of 500 cavalry troops who lived on the site for about 300 years.</p>
<p></p>
<p>In celebration of this year&#8217;s major wall-wide exhibition, Hadrian&#8217;s Cavalry, there&#8217;s a brand new sound installation at the fort, which is a first for English Heritage. Once you&#8217;re there, follow your ears to find &#8216;<a href="http://www.seeneon.com">Cavalry 360</a>&#8216;, a huge musical instrument standing 3.5 meters high and 12 meters across. This extraordinary installation uses 32 wind turbines to create the sound of 500 cavalry warriors thundering towards you.</p>
<p>That said, being so impressed by the site, I wanted to send a picture to my family, but, alas &#8211; no mobile signal. I enquired at the office if there was WiFi on the property and was told that it was not possible, due to the poor quality of the WiFi broadcast range.</p>
<h3>No WiFi , Slow WiFi, Limited Marketing Budget</h3>
<p>Later on, I overheard staff members discussing how they could get the message of this event across to a larger audience. Due to their small budget, their marketing choices were limited to blogging and website engagement. When I heard this, I was shocked.</p>
<p><a href="http://www.english-heritage.org.uk/">English Heritage</a> is one of a group of charitable organisations in the UK, which cares for and maintains sites of significant historic interest. They alone have 400 sites, the <a href="https://www.nationaltrust.org.uk/">National Trust</a> has 350 heritage properties and <a href="https://members.historic-scotland.gov.uk/places">Historic Scotland</a> has 300 properties. These organisations are struggling to find resources to keep our heritage alive.</p>
<p>It seems obvious that when it comes to WiFi, they are missing a trick; with WiFi comes intelligent reporting. Every person who visits a specific site could be a potential visitor at any of the other sites &#8211; if only they knew what was going on. Although these organisations have websites, not everyone visits the website and, if they do, they probably don&#8217;t login for news updates.</p>
<p>By combining Guest WiFi with a <a href="https://www.stampede.ai/how-it-works#analytics">WiFi analytics tool</a>, Historic properties can go even further in enhancing the visitor experience. The organisation could at last begin to understand their audience, how often they visit and what they use their devices for. Bolt-on <a href="https://stampede.ai/marketing/">Marketing</a> capability could be rolled out, reaching out to all registered users with news of events such as Cavalry 360, ultimately increasing the visits to venues in the group and ultimately revenues.</p>
<p>Do you work for a historic site or heritage organisation and want to improve your visitor&#8217;s experience?</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p style="text-align: center;">
<p style="text-align: center;">

Historic Properties Missing the Marketing Opportunity of a Lifetime


<p>If you are a small business owner, then you are very likely looking for strategies to get your leg up on the competition. You want your business to succeed, despite your limited marketing budget. The good news is that you do not have to fork out a fortune to get your services or products “out there”- you simply have to know which free marketing tools are available and how you can use them to their maximum potential.&nbsp;</p>



<p>In this article, we will mention various tools that can boost sales, make life easier, and empower you to get the most out of your investment. With these tools, you do not need to outsource your marketing – you don’t even have to have in-house marketing staff. As an owner of a small or new business, you can manage these tools yourself and we will give you insight into how, when, and why.&nbsp;</p>



<p><strong>Here are 5 free marketing tools that can help you to increase your resources and do more for your business:</strong></p>



<h4 class="wp-block-heading"><strong>1. Canva</strong></h4>



<p>When it comes to creating visually appealing marketing material, then Canva is fast becoming the most popular free graphic designing tool. Whether you are looking to design a logo, a brochure, an infographic, a sales proposal or a social media post, this platform allows you to easily design visually appealing content.&nbsp;</p>



<p>What we like most about this platform (apart from it being extremely user-friendly) is that it gives you templates, ideas, and suggestions to draw inspiration from. So, even if you don’t have a creative bone in your body, you can still produce something that looks both professional and attractive.&nbsp;</p>



<p>Canva pretty much works using a “drag and drop” approach. You simply move your images, text, and elements around until you are happy with the layout. It also has a massive library of free fonts and stock images you can use.</p>



<p>With visual content becoming an increasingly important form of marketing collateral, a tool such as this could become indispensable to your business.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2. MailChimp</strong></h4>



<p>When considering email marketing campaigns, then know that MailChimp has your back. This platform currently has an average of 12 million users and with this type of support to back up our claim, we can confidently say that this software remains one of the best free email marketing tools out there.&nbsp;</p>



<p>What’s important to note is that this software only remains free for those who have less than 2000 subscribers. As a new or small business, however, it’s safe to assume that you have not yet built such a huge contact list where your customers are willing and happy to be added as recipients.&nbsp;</p>



<p>The software is simple to use and with tons of templates to choose from, designing an attractive newsletter, an advert, or even a survey is hassle-free. Emails can also be set-up to be sent automatically at your preferred times or you can batch emails according to your different target audiences.&nbsp;</p>



<p>Did you know that according to <a href="https://blog.hubspot.com/marketing/email-marketing-stats"><span style="text-decoration: underline;">Hubspot</span></a>, 80% of business professionals believe that email marketing increases customer retention? 59% of marketers also say that email is their biggest source of ROI<a href="https://blog.hubspot.com/marketing/email-marketing-stats">[1]</a>.</p>



<p>Learn more about email marketing and how it works <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/"><span style="text-decoration: underline;">here</span></a>.&nbsp;</p>



<h4 class="wp-block-heading"><strong>3. Grammarly</strong></h4>



<p>Few things are as off-putting to your audiences as badly written content that hasn’t been revised adequately. When you are trying to draw audiences in and impress them so that they stick around for more, then be advised that blatant spelling mistakes and grammar issues can create a huge barrier.</p>



<p>Enter Grammarly. This software helps you to avoid critical mistakes without much effort from your side. Simply copy and paste your content into the relevant site section and then the programme will review your work and give you editing suggestions. If you use Microsoft Office to do your writing, then you can also use the even more convenient downloadable version.&nbsp;</p>



<p>Some food for thought –</p>



<p>58% of marketers claim that “original written content” is their most important digital asset <a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">[2]</a>.</p>



<h4 class="wp-block-heading"><strong>4. Hootsuite</strong></h4>



<p>Hootsuite is a tool that works really well for marketers who want to tap into a central social management platform and streamline the posting of content. It’s a programme that helps marketers to create a consistent voice for multiple audiences with ease.</p>



<p>Hootsuite allows you to schedule social media posts in advance and can free up tons of valuable time. It also manages social media profiles for more than 30 platforms (just imagine having to post the same content 30 different times on 30 separate platforms). To add, you can also reply to comments and mentions through the dashboard without, once again, having to open up different platforms on your browser.&nbsp;</p>



<p>This social media marketing manager works extremely well at automating social media content. It can be a little tricky getting used to the functionality but once you have a firm grasp of the ropes, this tool makes marketing online a breeze!&nbsp;</p>



<h4 class="wp-block-heading"><strong>5. Bit.ly</strong></h4>



<p>Bit.ly has gained quite a positive reputation among marketers and it is also extremely easy to use. The main purpose of this programme is to shorten links, so it’s helpful anywhere you don’t want a URL that goes on for a whole mile.&nbsp;</p>



<p>But while Bit.ly makes your links look more attractive to readers, its purpose is far more powerful. It’s also an amazing online marketing tool that can follow clicks, view site referrals, and generate an idea of which geographical areas most clicks are emerging from. These features are very useful when you want to collect data on how your marketing strategies are performing. This data can then be used to refine your techniques &#8211; resulting in more customer conversions.&nbsp;</p>



<h4 class="wp-block-heading"><strong>In Conclusion&nbsp;</strong></h4>



<p>We understand how frustrating it can get when you are a small business trying to compete with bigger fish who have marketing budgets beyond measure. The good news is that with these free marketing tools (and the many others found online), you have the opportunity to get your feet wet and who knows – you too could soon be swimming along with your competitors at the very same level.&nbsp;</p>



<p><strong>References:</strong></p>



<ol class="wp-block-list"><li><a href="https://blog.hubspot.com/marketing/email-marketing-stats">Hubspot Marketing Statistics</a></li><li><a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">Tips and Tricks for Online Advertising</a></li></ol>


5 Useful Free Marketing Tools That Anyone Can Use

<p>So, you&#8217;re ready to start WiFi marketing to your customers at your business using Stampede<strong></strong>. Congratulations! You&#8217;re halfway there to get connected with your customers.</p>



<p>Give yourself a pat on the back, deep breath and then let&#8217;s get started!</p>







<p>Offering free <a class="" href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your cafe, pub or small business</a> to your customers through a&nbsp;branded or social login &#8211; and then leveraging that information &#8211; is one of the best ways to start growing your business. But you already knew that, didn&#8217;t you?</p>



<p>And now you&#8217;re itching to get going. Awesome. Because you&#8217;ve come to the right blog post.</p>



<p>Introducing our first video in our &#8220;<strong><a href="https://www.youtube.com/playlist?list=PL3LNuU-ewphVkHPWYaWBwph1V8xgjdCmD">Getting Started</a></strong>&#8221; series. Getting Started with Marketing in Stampede<strong></strong>. In this short, informative video. We&#8217;ll show you how quick and easy it is to &#8211; as the title says &#8211; get started with WiFi marketing in Stampede<strong></strong>.</p>



<hr class="wp-block-separator"/>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>WiFi Marketing with Stampede Is Quick and Painless</strong></h4>



<p>Here&#8217;s just a quick preview of what we&#8217;ll step you through in this video:</p>



<ul class="wp-block-list"><li><strong>Creating your first campaign</strong> &#8211; Click the &#8220;New Campaign&#8221; button to begin. Simple</li></ul>



<ul class="wp-block-list"><li><strong>Entering campaign information</strong> &#8211; Enter basic information such as campaign name and budget.</li></ul>



<ul class="wp-block-list"><li><strong>Choosing an audience</strong> &#8211; Decide the target market for your message. You can laser-target your campaign to specific customers according to gender, birthday, number of visits to the venue, amount of time at venue and more.</li></ul>



<ul class="wp-block-list"><li><strong>Creating a campaign message</strong> &#8211; This is where you can let your creativity show through. Craft something memorable for your chosen audience so that they keep coming back.</li></ul>



<h4 class="wp-block-heading"><strong>Some Inspiration</strong></h4>



<p><strong>Birthday</strong> &#8211; Automatically e-mails customers a week before their birthday giving them a free bottle of prosecco when they next come in.</p>



<p><strong>Repeat business </strong>&#8211; Haven&#8217;t seen you in a while, come back and get 10 % of your food bill.</p>



<p><strong>Boost quieter times</strong> &#8211; Bottomless Wings every Tuesday for only £10.</p>



<hr class="wp-block-separator"/>



<p>And that&#8217;s it! You&#8217;re now up and running with your first campaign in Stampede<strong></strong>. Easy, wasn&#8217;t it?</p>



<p>You want more? Have a look at our <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">Complete Guide to Marketing Automation.</a></p>



<p>Be sure to keep checking <a href="https://stampede.ai/blog/">our blog</a> for more ideas on WiFi marketing with your business. </p>



<p class="has-large-font-size"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></p>

WiFi Marketing: How to Connect with Your Customers


<h2 class="wp-block-heading">New version software now live!</h2>



<p><strong>Discover V4.0</strong></p>



<p><strong><a href="#webinar-video">Watch our Webinar below</a></strong></p>



<p>After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live</p>



<p>The new version includes:</p>



<p>&nbsp;<strong>A totally redesigned user experience </strong>making the software faster and easier to use than ever.</p>



<p><strong>An overhaul of our marketing suite</strong> including changes to the interface as well as improved functionality in the email builder.</p>



<p><strong>Enhanced insight and statistics</strong> within the software providing more detail that you can use to grow your business.</p>



<p><strong>Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a></strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way.</p>



<p>Check out our webinar below for more information or contact our team <strong>below</strong> for a 1-to-1 demo.</p>



<h3 class="wp-block-heading"><strong><a href="https://stampede.ai/contact/">Book A Demo</a></strong></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading"><strong>Webinar script&nbsp;</strong></h4>



<p><strong>Welcome &#8211; 0:00</strong></p>



<p><strong>Dashboard overview &#8211; 0:36</strong></p>



<p>Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.</p>



<ul class="wp-block-list"><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



<p><strong>Analtyics &#8211; 2:24</strong></p>



<p>Find out who and when your customers are in your venue with our improved analytics and graphs</p>



<ul class="wp-block-list"><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



<p><strong>Branding/login &#8211; 3:27</strong></p>



<p>With our new editor and layout &#8211; building your business splash page has never been easier</p>



<ul class="wp-block-list"><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



<p><strong>Marketing automation &#8211; 4:30</strong></p>



<p>Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.</p>



<ul class="wp-block-list"><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



<p><strong>Reviews &#8211; 8:31</strong></p>



<p>The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;</p>



<ul class="wp-block-list"><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



<p><strong>Stories &#8211; 9:41</strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.</p>



<p>You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.</p>



<ul class="wp-block-list"><li>How to create stories</li><li>How to track impressions</li></ul>


Connect Version 4.0

Instagram Stories vs. Reels. Here’s how and when to use them

Vertical: The Future of Video Content for Digital Marketing


<p><strong><a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Customer reviews are the third most influential factor in Google’s local search algorithm</mark></a></strong>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>As a result, you will get found more often through organic searches. All this will drive&nbsp;<strong>more traffic to your website</strong>&nbsp;and lead to more bookings.</p>



<p>Your star rating and Google’s own ranking are the two main factors that impact local search results.</p>



<h5 class="wp-block-heading" id="h-rating-vs-ranking"><strong>Rating vs. Ranking</strong></h5>



<p>Your overall rating is simply the average of all your customers&#8217; star ratings.</p>



<p>The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.</p>



<h5 class="wp-block-heading"><strong>Factors Influencing Your Google Reviews Ranking</strong></h5>



<p>There are a number of signals Google pays attention to when calculating your ranking.&nbsp;</p>



<h6 class="wp-block-heading"><strong>1) Quantity</strong></h6>



<p>It’s no surprise that a&nbsp;<strong>high volume</strong>&nbsp;of reviews will help maintain your search results position.&nbsp;</p>



<p>Plus, the Google algorithm will&nbsp;<strong>pick up on certain keywords</strong>&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.</p>



<h6 class="wp-block-heading"><strong>2) Velocity</strong></h6>



<p><strong><a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">50% of customers only pay attention to reviews from the last two weeks</mark></a></strong>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.</p>



<h6 class="wp-block-heading"><strong>3) Diversity</strong></h6>



<p><strong><a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a></strong>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;<strong>3rd party sides</strong> like Tripadvisor or Yelp.&nbsp;</p>



<h6 class="wp-block-heading"><strong>4) Content</strong></h6>



<p>Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?</p>



<h6 class="wp-block-heading"><strong>5) Strong Star Rating</strong></h6>



<p>It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;</p>



<h6 class="wp-block-heading"><strong>6) Reviews Management</strong></h6>



<p>The last factor is about how much you are interacting and engaging with your reviews.</p>



<p>Are you responding to both positive and negative reviews? Are you keeping your&nbsp;<strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">reviews page well-maintained</mark></strong>&nbsp;and all business information updated?</p>



<h5 class="wp-block-heading"><strong>Key Takeaways</strong></h5>



<p>Here’s what you can do to influence your Google reviews ranking and push your local searches:</p>



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<strong><a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">automate the requests</mark></a></strong>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<strong><a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">respond to positive/negative</mark></a></strong>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><strong><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Use our calculator</mark></a></strong>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



<p>Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<strong><a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">FREE Restaurant Reviews Toolkit</mark></a></strong>.</p>



<p>Save time collecting your reviews and automate your requests.&nbsp;<strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong>&nbsp;with our team to find out more about&nbsp;<strong><a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Reviews</mark></a></strong>.</p>


The Secret To Mastering Your Google Reviews

How To Create A Hospitality CRM Strategy That Drives Results

How To Build A Customisable Hospitality CRM Dashboard

CRM Dashboard – Definition And Benefits For The Hospitality Industry

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

What Is A Hospitality CRM System? A Full Guide

The 6 Must-Have Key Features Of A Restaurant CRM

7 Frequently Asked Restaurant CRM System Questions Answered

4 Types Of Customer Loyalty: How Loyal Are Yours?

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies


<p>Our Marketing feature has been getting a serious overhaul behind the scenes in recent weeks. We’re pleased to share with you details of this in our Autumn product update.</p>



<p>Highlights include:</p>



<ul class="wp-block-list"><li>Intelligent targeting and list building based on other customer interactions</li><li>Faster, easier template building and management</li><li>A simplified campaign builder &#8211; start to send in 4 clicks.</li><li>More detailed campaign reporting than ever</li></ul>



<p>The momentum behind the updates came directly from the feedback from dozens of our users. So many have been increasing their use of our digital marketing in the last 18 months and their feedback has gone straight back into this latest release</p>



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-campaigns2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtY2FtcGFpZ25zMi0xMDI0eDQ5OC5wbmc=" alt="Stampede's new marketing campaign dashboard" class="wp-image-20438" width="1024" height="498"/></a><figcaption>The new Campaigns Dashboard</figcaption></figure>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Let’s take a walk through the refreshed system to see what’s new:</p>



<h3 class="wp-block-heading" id="h-addresses-and-domains"><strong>Addresses and Domains</strong></h3>



<p><meta charset="utf-8">When you first try the new Marketing campaigns, you’ll be asked to verify your<strong> sender domain.</strong> This new feature improves the deliverability of your emails but also helps to reinforce the presence of your brand within your customers’ inboxes.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-2021-update-domains.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/813/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctMjAyMS11cGRhdGUtZG9tYWlucy0xMDI0eDgxMy5wbmc=" alt="marketing update 2021 domains" class="wp-image-20432" width="768" height="610"/></a></figure></div>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-customer-lists-and-segmentation"><strong>Customer Lists and Segmentation</strong></h3>



<p>The way that you choose recipients of your emails has been given some seriously special treatment. Our advanced segment builder lets you deliver high impact, personalised marketing that drives repeat visits like never before.</p>



<p>To help you get started, we’ve created over 30 unique customer segments to inspire your next campaigns and drive revenue from your mailing list. And it’s all powered by the data Stampede helps you collect.</p>



<p>Take a look at some examples:</p>



<ul class="wp-block-list"><li>People who’ve rated your business 4 stars or higher via Reviews</li><li>Customers who’ve bought a Gift Card but haven’t redeemed it yet</li><li>Loyal fans who are close to filling up their digital Loyalty card</li></ul>



<p>&#8230;plus hundreds more segments when you start to mix and match the possible combinations! And these of course will automatically update as you collect additional customer data from various sources within Stampede.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-segments2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/635/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtc2VnbWVudHMyLTEwMjR4NjM1LnBuZw==" alt="The brand new segmentation menu within Stampede Marketing" class="wp-image-20439" width="768" height="476"/></a><figcaption>A sample of the ready-made segments</figcaption></figure></div>



<div style="height:51px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-email-design-and-templates"><strong>Email Design and Templates</strong></h3>



<p>So, what about the emails themselves? Mailchimp users will be pleased to know that you can now directly import your templates and simplify your marketing systems. There’s also a fresh library of email templates from our in-house experts for you to choose from.</p>



<p>For the more technical among you, we’ve made improvements to the HTML email code builder. With auto-complete and syntax highlighting you’ll find it easier than ever to make and change your email templates.</p>



<h3 class="wp-block-heading" id="h-campaign-reporting"><strong>Campaign Reporting</strong></h3>



<p>Now for the numbers bit &#8211; reporting. It’s got all the metrics you’d expect, plus all the ones you’re really here for. Unlike other email marketing providers, Stampede is geared to get you more customers and track those customers when they return. You can even see <em>exactly</em> how much revenue a campaign brings in within the reporting suite. Simply enter the average spend per head and the system does the rest for you. That&#8217;s the beauty of having all the tools connected in the same platform.</p>



<p>No more wondering if, and what is working for your marketing team. We’ve closed the loop when it comes to your digital marketing so you can track the results of your efforts more easily and build upon what works best for your business.</p>



<p>As you can see this was no small update, and we’ve only just skimmed the surface here. All these features are live now in Stampede, you can<strong> log in</strong> and use them right away If you’d like to talk to us about upgrading to start using it <strong>click here.</strong></p>



<p>We look forward to seeing all your future email campaigns &#8211; happy sending!</p>


Better Marketing For All


<p>Previous lockdowns were a bit of a scramble to pivot business operations, but with those pivots now settled in, this lockdown might leave time to cast an eye over some your recent online reviews.</p>



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-putting-customer-feedback-to-use"><strong>Putting Customer Feedback To Use</strong></h3>



<p><br>There’s plenty to be learned from diving into your reviews on <strong>Tripadvisor</strong>, <strong>Google</strong> and so on &#8211; especially those that were submitted in the last 8 to 12 months.</p>



<p>There&#8217;s a strong chance that things will be similar to last time when hospitality can reopen. Focusing specifically on more recent reviews now enables you to learn from last time in advance of lockdown lifting again.</p>



<p><br>Here’s a quick <strong>action plan</strong> to extract insight from customer feedback:</p>



<ol class="wp-block-list"><li>Begin by finding the platform with the largest volume of reviews for your business. The popular ones are <strong><a href="https://www.google.com/business/" target="_blank" rel="noreferrer noopener">Google My Business</a>, </strong><a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener"><strong>Tripadviso</strong>r</a> and <strong><a href="https://www.facebook.com/" target="_blank" rel="noreferrer noopener">Facebook</a>.</strong><br></li><li>Use the filter to sort the reviews by score (highest first or lowest first)<br></li><li>Read a bunch of the most recent reviews, one score bracket at a time e.g. only the 5 stars<br></li><li>Make a note of <strong>recurring themes and common words </strong>within each score bracket<br></li><li>Use those words and phrases to get a sense of what’s working well, and what needs improvement.</li></ol>



<p>There are tools out there that can help with this &#8211; such as our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener"><strong>Reviews Sentiment Analysis</strong></a> &#8211; but it can be done manually using the process above.</p>



<p>We recommend <strong>starting with the 3 star reviews</strong> &#8211; these tend to be the most informative and balanced, providing some quick wins.</p>



<p>Review scores are great for attracting new customers, but it&#8217;s <strong>the words in a review that provide actionable insight.</strong></p>



<h3 class="wp-block-heading" id="h-making-more-of-customer-reviews"><strong>Making More Of Customer Reviews</strong><br></h3>



<h4 class="wp-block-heading" id="h-social-media-content"><strong>Social Media Content</strong></h4>



<p id="h-social-media-content-whilst-screening-your-reviews-make-a-note-of-some-of-the-best-ones-from-recent-submissions-you-can-turn-these-into-juicy-social-media-posts-to-help-drive-more-sales-a-little-bit-of-text-to-say-thanks-to-carol-v-and-her-family-for-visiting-and-leaving-us-this-great-feedback-with-an-image-containing-the-review-itself-makes-for-brilliant-easy-content">Whilst screening your reviews, <strong>make a note of some of the best ones</strong> from recent submissions. You can turn these into juicy social media posts to help drive more sales.<br><br>A little bit of text to say <em>“Thanks to Carol V. and her family for visiting and leaving us this great feedback”</em> with an image containing the review itself makes for brilliant, easy content.</p>



<h4 class="wp-block-heading" id="h-customer-reviews-of-new-services"><br><strong>Customer Reviews of New Services</strong></h4>



<p>However customers are interacting with you during lockdown &#8211; meal kits, pre-mixed cocktails, heat-and-eat meals etc. &#8211; <strong>&nbsp;it&#8217;s still important to gather feedback</strong>.</p>



<p>For hospitality businesses, feedback is normally requested after a customer has left the venue, in a variety of methods. Without that venue-based-trigger many feedback collection methods in hospitality businesses simply stop.</p>



<p>But, with nearly all transactions taking place online, operators will have a <strong>digital database of customers to contact for feedback.<br><br></strong>It’s the perfect opportunity to <strong>reach your customers by email</strong>, such as sending a short feedback survey link or direct links to your TripAdvisor and Google My Business pages, asking for feedback.</p>



<p><br><strong>This keeps the feedback loop spinning</strong>. Your online reputation continues to grow on the websites that will drive footfall later, and you get another stream of feedback to utilise.</p>



<p><br>If you’ve got any questions about <strong><a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">reviews</a>, sentiment analysis or <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing customers</a></strong>&nbsp;then <strong><a href="https://stampede.ai/company#contact" target="_blank" rel="noreferrer noopener">get in touch</a> </strong>with one of our team. We’re here to help on all things digital.</p>


How to Extract Insight From Recent Customer Reviews


<p>Apple ID is now available as a login method to <a href="https://stampede.ai/how-it-works/wifi/"><strong>Stampede Guest WiFi</strong></a>. This latest addition to our captive portal further enhances the user experience for Apple device users.&nbsp;</p>



<p>The one-time login process with Apple ID is faster than typing (faster than we can type anyway). It comes with all the expected security features that go hand in hand with Apple ID. A user can login using Apple ID and remain anonymous to the network owner with just the settings in their profile. Additionally, if the user wants to receive updates and offers from the venue, they can enable this while still keeping their information private.</p>



<p>These new login features are exclusive to the Stampede Guest WiFi solution and are the first of their kind to be used this way.</p>



<p>There are also benefits to the businesses using our Guest WiFi who choose to enable Apple ID login. The number of customers using the Guest WiFi will increase with a faster, easier and trusted login. More customers using their Guest WiFi grows their database. This results in more people to contact via email and more reliable analytics data. The familiar “<em>Sign in with Apple</em>” button will be a welcome sight to many consumers, and following this facial recognition or biometrics &#8211; like fingerprint &#8211; can log you in.</p>



<p>This new login process for our captive portal solution adds to the current options of <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">social WiFi</a> (logging in using a social network profile such as Facebook) and more traditional data capture fields (such as email address and phone number)</p>



<h2 class="wp-block-heading">Setting Up Apple ID Login</h2>



<p>To enable <em>Sign in with Apple</em> on your Stampede Guest WiFi, head to “<strong>Login Design</strong>” in left-hand navigation. Under the “<strong>Capture</strong>” tab you will find the slider button to activate Apple ID login at your venue(s). The button will only show to users attempting to connect on an Apple device.</p>



<p>Not sure how many people use Apple devices in your venue right now? Head over to “<strong><a href="https://product.stampede.ai/analytics/devices">Analytics</a></strong>” then to the “<strong><a href="https://product.stampede.ai/analytics/devices">Devices</a></strong>” section. Here you will be able to see a breakdown of venue visitors based on device, operating system and browser. By exploring “<strong>Devices</strong>” for Apple products or “<strong>Operating Systems</strong>” for iOS or OSX you’ll be able to understand the volumes of customers likely to use Apple ID login.</p>


Apple ID login now available for Stampede Guest Wifi Solution

Apple ID Login – New Feature

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

June upates with workflows, enquiries and competitor analysis

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps


<p><strong>Personal elements and emotions truly elevate a customer experience.</strong> They also help to better connect with your customers and to reach and attract a new audience.&nbsp;We’ve gathered <strong>3 ideas</strong> that are inspired by wonderful emails some of our customers have sent out recently and we thought they’re worth sharing with you. They all <strong>add a more personal touch to your emails and social media and help you draw attention to your brand.</strong></p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-share-customer-case-studies"><strong>1. Share Customer Case Studies</strong></h4>



<p>One way of making your customers curious about your unique experiences and draw attention to your brand is by <strong>sharing some of the memorable moments you’ve created for others.</strong> Give them an idea of what they can expect and look forward to. You can <strong>compile those moments in a mini case study</strong> that you can send around and share.</p>



<p>Moments can be anything from a small special encounter between your staff and your customer that made their day and put a smile on their faces to sharing some of your big events that you’ve hosted at your venue.&nbsp;</p>



<p>Especially for those bigger events, reach out to your customers for some extra information you can put into your mini case study. For a wedding, this could be a short interview with the newlyweds (about the proposal, how they met…) and what it was like hosting their special day at your place. Why did they choose to celebrate with you? How you decorated the venue for them, what food they’ve chosen, etc.&nbsp;</p>



<p>And don’t shy away from <strong>asking your customers why they would recommend your venue, this will make a great testimonial.</strong></p>



<h4 class="wp-block-heading"><strong>2. Highlight Your Local Attractions</strong></h4>



<p>Think about what else your customers can enjoy and do that is nearby your venue. <strong>Your location also contributes to your customers overall experience</strong>, so point them in the right direction straight away to make sure that they don’t miss out on any local highlights around you.</p>



<p>Come up with your team’s top 5 favourite local attractions; provide some background information and why it&#8217;s worth a visit. Maybe your team also has their own secret spots that are less known&#8230;</p>



<p>Have one of your team visit those places to take some pics or even record a short video that you can turn it into a nice story to share around.&nbsp;</p>



<p>For customers who are familiar with those places already, run a competition &#8211; <strong>#RecogniseThis</strong>? Take a close up of any of those spots and ask your customers where this could be.&nbsp;</p>



<h4 class="wp-block-heading"><strong>3. Go Behind the Scenes</strong></h4>



<p>A classic content topic as such, but something your customers will love as it <strong>makes your business much more relatable and authentic</strong>.</p>



<p>Customers want to know who’s behind their favourite venue. Who are those people going above and beyond day by day. Your customers will probably know most of your front of house staff, but what about those behind the scenes? And what is going on behind your scenes anyways? <strong>Time to raise the curtain.</strong></p>



<p>Some more ideas:</p>



<ul class="wp-block-list"><li>Introduce your team &#8211; ask them some <strong><a href="https://www.themuse.com/advice/70-better-get-to-know-you-questions" target="_blank" rel="noreferrer noopener">general &amp; personal questions</a></strong></li><li>What is your team up to when they’re not working? Hobbies, etc.</li><li>Celebrate your teams special days &#8211; birthday, anniversaries</li><li>Introduce your furry friends</li><li>Fast motion video of your kitchen buzz or your daily preparations before you open your doors</li><li>Video tour behind your scenes &#8211; back of house</li><li>Sneak peek of what is coming up &#8211; new menu, events, new team member</li></ul>



<p>Turn all those newly attracted customers into loyal ones who visit time and again with our <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card solution</a></strong>. <strong><a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team to find out more.</p>


3 Alternative Content Ideas to Draw Attention to Your Brand

<p>How is Connect 3.1 treating you? That&#8217;s our newest, latest and greatest version of our industry leading Stampede software.</p>
<p></p>
<p>And if you&#8217;re not using Stampede yet, what are you waiting for? Here&#8217;s a quick video we did showing some of the coolest features in Connect 3.1:</p>
<p><iframe loading="lazy" src="https://www.youtube.com/embed/hQyr4_ou3H8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>If you&#8217;re looking for a fuller list of features, you can <a href="/blog/connect-3.1-is-here" target="_blank" rel="noopener noreferrer">check out our earlier blog post</a>.</p>
<p>And if you&#8217;re ready to start offering your customers awesome WiFi, take us for a FREE, no-obligation test spin today! Just click below.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

POWERFUL NEW FEATURES IN CONNECT 3.1


<p>Running a successful restaurant is no easy feat. From attracting new patrons and building loyalty to running various promotions, keeping the engine running requires a heavy investment of time and energy. The great news is that we have entered an era where technology is on our side.&nbsp;<br><br>Marketing Automation is no new concept but with the introduction of advanced software, it can now do better and brighter things. It’s been a saving grace for the food and beverage industry, that’s for sure!</p>



<p>If this is the first time you are familiarising yourself with the concept, then let’s backtrack a little and start by looking at what Marketing Automation is.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Defining “Marketing Automation”</strong></h4>



<p>The idea of “automated marketing” is not something that can easily be boiled down into a few sentences. However, we explain it as follows:</p>



<p><strong><em>“</em></strong><em>Marketing automation is a process that relies on software and web-based services to implement, manage, and automate marketing tasks. Examples of these marketing tasks include the collection and storage of customer data, sending emails, and posting promotions on social media platforms.&nbsp;</em></p>



<p><em>Automated marketing eliminates the need for manual and repetitive marketing practices. Additionally, it also collects valuable data that can help you to continuously make informed marketing decisions.</em><strong><em>”</em></strong><em>&nbsp;</em></p>



<h4 class="wp-block-heading"><strong>How Important Is Marketing Automation for Restaurants?</strong></h4>



<p>Now that you have a good idea of what marketing automation entails, let’s discuss why this very modern way of marketing is so important for your restaurant, bar, coffee shop, café, or deli.&nbsp;</p>



<p>Just like digital marketing, automated marketing is far from being a passing trend. It’s here to stay. Therefore it must hold some worth, especially if every second business is hopping onto the bandwagon to get their piece of this “money-making pie”.&nbsp;</p>



<p>Besides being a component that keeps you in-line with your competition, this type of marketing also has many additional benefits. Here are FIVE reasons why automated marketing is an extremely valuable addition to your business:&nbsp;</p>



<h4 class="wp-block-heading"><strong>1. It Saves Money and Time</strong></h4>



<p>The future of marketing is all about saving time and money. Automated marketing ticks both of these boxes.&nbsp;</p>



<p>Firstly, the software gives you different means to collect your customer data (for example, they can sign up for loyalty programs or swap details in exchange for <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">free Wi-Fi access</a></span>). Once you have this information, then promotional emails, social media posts, and other notifications can be generated and scheduled to be sent automatically.&nbsp;</p>



<p>This way, you can focus your time on running other aspects of your restaurant. Marketing automation saves you time by taking care of the tedious marketing admin and it saves you money by allowing you to focus on the other money-making elements of your restaurant.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2. It Can Increase Your Return on Investment (ROI)</strong></h4>



<p>If used correctly, automated marketing is a holistic marketing solution that will give you a return on your investment, unlike many other marketing strategies that run on the basis of trial and error.</p>



<p>In point one, we discussed that marketing automation gives you free time to focus on other income-generating avenues of your restaurant. This is the first opportunity where you can now increase profits.&nbsp;</p>



<p>Additionally, this form of marketing allows you to effortlessly communicate with your customer base. Promotional messages and <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">loyalty systems</a></span> can remind them of your services and encourage patrons to return to your establishment for another amazing experience…this time with more friends in tow. &nbsp;</p>



<h4 class="wp-block-heading"><strong>3. It Helps You to Establish Good Relationships with Your Patrons</strong></h4>



<p>As it stands, we’re dealing with generations who appreciate personal customer-services. Marketing automation helps you to establish what it is each customer expects from you (and why) by collecting invaluable data. This data can include information on dining habits, meal preferences, current trends, and so on.&nbsp;</p>



<p>By having <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">insight into the patterns and expectations of your customers</a></span>, you can refine your relationship with them and give them what they want before they realise that they even want it!&nbsp;</p>



<h4 class="wp-block-heading"><strong>4.&nbsp; It Increases Customer Loyalty</strong></h4>



<p>Loyalty is established when you have a good relationship with a customer and they are reminded of how much they enjoy dining at your restaurant. </p>



<p>Automated marketing allows you to nurture a continuous dialogue with your customers. This gives them a reason to stick around – especially if you share content that’s meant for them. This special content includes things like:</p>



<ul class="wp-block-list">
<li>Interesting newsletters</li>



<li>Special discounts</li>



<li>Event invites</li>



<li>Competitions</li>



<li>Offers for rewards and referral programs</li>
</ul>



<hr class="wp-block-separator has-css-opacity"/>





<hr class="wp-block-separator has-css-opacity"/>



<h4 class="wp-block-heading"><strong>5. It Generates In-Depth Reports</strong></h4>



<p>Marketing automation software is designed to keep track of all the data generated along the way. It provides feedback into customer patterns, their likes, and their dislikes.&nbsp;</p>



<p>In the food and beverage industry, this information can be used to refine and perfect nearly every component of the business. From creating an environment that you know will please your patrons to preparing dishes that satisfy their lifestyles, it’s easy to serve someone (no pun intended) when you are 100% sure of what it is that makes them happy.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Tying the Pieces Together…</strong></h4>



<p>Marketing automation is an important piece to your marketing puzzle. If you use it to constantly reshape and analyse your strategies to discover what’s working and what isn’t – then you will soon discover that it is an invaluable investment. It’s a concept that’s loaded with ideas for restaurant marketing and will help to leave your business at the forefront of innovation.</p>


The Value of Restaurant Marketing Automation


<p>What&#8217;s even better than customer loyalty?&nbsp;<strong>Customer Advocacy</strong>, A.K.A. word-of-mouth. The best way to get new customers is through existing ones. In general,&nbsp;customer <strong><a href="https://upserve.com/restaurant-insider/benefits-restaurant-referral-program/" target="_blank" rel="noreferrer noopener">referral marketing</a></strong>&nbsp;creates customers with a&nbsp;<strong>higher lifetime value</strong>&nbsp;thanks to increased loyalty and overall spending.</p>



<hr class="wp-block-separator"/>



<p>A successful customer referral scheme doesn’t have to be complicated or expensive though. Your&nbsp;<strong>loyal customers</strong>&nbsp;certainly are one reliable source for customer referrals. However, there are other sources you can use.</p>



<p>Let’s take our 5 step recipe to&nbsp;<strong>set up a simple customer referral campaign</strong>.</p>



<h5 class="wp-block-heading"><strong>1) The Data</strong></h5>



<p>For this referral campaign, you need to access a list of those customers who have&nbsp;<strong>given you feedback or have left a review</strong>. Ideally positive feedback at that! Many online review systems will have a contact list stored that you can access.</p>



<p>If you don’t have access to that, then seek out your customers who exhibit loyalty with their&nbsp;<strong>visit or booking frequency</strong>. It goes without saying that if they visit and spend a lot, they can be considered loyal.</p>



<h5 class="wp-block-heading"><strong>2) The Trigger Event</strong></h5>



<p>The trigger event in this case will be&nbsp;<strong>time-based</strong>. This means you have to segment your reviews by ‘<strong>customer who has left a positive review within the last … days.</strong>’</p>



<p>You can choose a timeframe that works best for you. However, customer memory and engagement will be higher with less time in between. You can also set this up as an immediate trigger and your campaign will be sent straight after someone has left a review.&nbsp;</p>



<p>If you’re basing it on loyalty, then the trigger is ‘<strong>total number of visits is greater than [number]’</strong>.</p>



<p>You can easily turn this campaign into an automated one so that you don’t have to update it and send it manually.</p>



<h5 class="wp-block-heading"><strong>3) The Messaging</strong></h5>



<p>The first part of your messaging should focus on acknowledging your customers’ feedback and/or experience they had at your venue.</p>



<p>The second part is all about giving them the opportunity to be rewarded when they bring back a friend and spread the word.</p>



<p>Make sure it’s&nbsp;<strong>easy for customers to understand how a referral works</strong>&nbsp;and what they need to do. And more importantly,&nbsp;<strong>what&#8217;s in it for them</strong>.</p>



<h5 class="wp-block-heading"><strong>4) The Offer</strong></h5>



<p>For this campaign, you should include a&nbsp;<strong>special deal or time-limited offer</strong>&nbsp;that customers can claim at your venue.</p>



<p>Here’s what your email could look like:</p>



<p><em>Subject line: [Name], spread the word and bring a friend to get [offer]</em></p>



<p class="has-text-align-center"><em>We’re glad to hear that you’ve enjoyed your time at [venue]. Why not share your great experience with your family and friends?</em></p>



<p class="has-text-align-center"><em>The best bit, if you bring a friend you’ll get [offer]. What are you waiting for?</em></p>



<p class="has-text-align-center"><em>REFER NOW</em></p>



<h5 class="wp-block-heading" id="h-5-the-outcome"><strong>5) The Outcome</strong></h5>



<p>The effect of this customer referral campaign is pretty straightforward. You’ll get new customers through your door, plus your existing customer will pay you another visit to claim the reward.&nbsp;</p>



<p>To get the ball rolling,&nbsp;<strong><a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">automate your review requests</a></strong>&nbsp;to gather more reviews for your campaign without the hassle of manually asking for them.&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener"><strong>Reach out</strong></a>&nbsp;to one of our team to find out how you can set this up in your venue.</p>



<p>Also, don’t forget to&nbsp;<strong><a href="https://stampede.ai/blog/" target="_blank" rel="noreferrer noopener">head to our blog</a></strong>&nbsp;to check out all articles of this 5 part series on personalised marketing as a means to drive customer loyalty faster and grow your business.</p>


Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]


<p>Keeping track of your&nbsp;<strong>table reservations</strong>&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;<strong>increasing your operational efficiency</strong>, as well as&nbsp;<strong>customer satisfaction</strong>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.</p>



<p>So, how do you make sure a<strong><a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">table booking system</mark></a></strong>&nbsp;does what you expect and need?</p>



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features"><strong>11 Must-Have Table Booking System Features</strong></h5>



<p>Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.</p>



<h6 class="wp-block-heading"><strong>Customer point of view:</strong></h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading"><strong>Business point of view:</strong></h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading"><strong>Additional nice-to-have features:</strong></h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading"><strong>Quick Tips &#8211; How To Master Essential Table Booking System Features</strong></h5>



<p>Calculate your&nbsp;<strong>average dining time</strong>&nbsp;per table to determine the right booking slot size.</p>



<p>Add some&nbsp;<strong>extra time to your slots</strong>&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;</p>



<p>Make sure to&nbsp;<strong>block larger online bookings</strong>&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.</p>



<p><strong>Leave some tables free</strong>&nbsp;during peak times to allow for walk-ins and take them off your online bookings.</p>



<p>Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<strong><a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong>&nbsp;with our team to find out more about&nbsp;<strong><a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Bookings</mark></a></strong>.</p>


Buyer’s Guide: 11 Key Features Your Table Booking System Needs


<p>In part one of this article, we’ve broken down the&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/" target="_blank">main differences of 4 common loyalty programs</a></strong>&nbsp;used in the hospitality industry. When done right, a loyalty program can contribute a good revenue proportion to your bottom line. However, there’re a few things to consider before launching your loyalty program to make it a success.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-5-things-to-pay-attention-to-when-creating-your-loyalty-program"><strong>5 things to pay attention to when creating your loyalty program</strong></h4>



<h4 class="wp-block-heading"><strong>1. Go digital</strong></h4>



<p>We are on our phones a lot of the time.&nbsp;<strong><a rel="noreferrer noopener" href="https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=6711d36c2410" target="_blank">75% of customers would engage more with a loyalty program if they can access it from their phones</a></strong>, so reach them where they are.</p>



<p>Going digital not only comes with benefits for customers but also provides businesses with valuable data they can use to better communicate with their customers for an even higher retention rate.</p>



<h4 class="wp-block-heading"><strong>2. Set up rewards</strong></h4>



<p>How do you best determine the number of stamps or points required for a customer to claim their reward? After all, customers will only stay engaged if they see the rewards as achievable within a reasonable time frame.</p>



<p>Have a look at your&nbsp;<strong>average customer visit frequency</strong>&nbsp;as well as the&nbsp;<strong>average amount they spend</strong>. This will give you an idea of what rewards are right for your business.</p>



<h4 class="wp-block-heading"><strong>3. Types of rewards</strong></h4>



<p>The most important part of a successful loyalty program is&nbsp;<strong>creating incentives with enough perceived value</strong>&nbsp;to bring customers back, whilst also keeping it financially viable for your business.</p>



<p>Here are some questions to keep in mind:</p>



<ul class="wp-block-list"><li>Which rewards would be valued most by your customers?&nbsp;</li><li>Would they prefer a free meal/drink or a cash discount?</li><li>Are your rewards relevant to your business?</li><li>Have you asked your customers? Gather some feedback beforehand through a survey or poll</li></ul>



<h4 class="wp-block-heading"><strong>4. Customise it to your brand</strong></h4>



<p>Make your loyalty program&nbsp;<strong>unique to your business</strong>&nbsp;and recognisable for your customers by incorporating your brand colours, logo, etc.</p>



<p>Also, be creative with the naming (Dunkin’ Donuts ‘<strong><a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank">DD Perks</a></strong>’, Brewdog’s ‘<strong><a rel="noreferrer noopener" href="https://www.brewdog.com/blog/the-brewdog-app-loyalty-scheme-and-equity-for-punks" target="_blank">Equity Punks</a></strong>’) to create a community feeling. Being part of something special will increase customer engagement and create a fear of missing out amongst those who haven’t joined yet.&nbsp;</p>



<h4 class="wp-block-heading"><strong>5. Encourage sign-ups</strong></h4>



<p>Placing your stamp cards next to your till and hoping that customers will take them, probably won’t do the trick. You need to&nbsp;<strong>actively encourage</strong>&nbsp;sign-ups.</p>



<p>Ideas to boost sign-ups:</p>



<ul class="wp-block-list"><li>Reach out to your customers via email &amp; SMS</li><li>Promote special sign-up offers and deals</li><li>Promote it on your social media on a regular basis and use pinned posts</li><li>Create a pop-up or banner on your website</li><li>Turn your loyal customers into advocates &#8211; “<em>Refer a friend and get 10% off</em>” or “<em>Get extra points/stamps if you refer a friend</em>”</li></ul>



<p><strong><a rel="noreferrer noopener" href="https://atisfood.com/" target="_blank">atis</a></strong>&nbsp;restaurants did a great job with their loyalty card intro email which they sent to their whole database. They included a QR code so that customers can directly download their digital stamp cards from the email.</p>



<p><strong>What’s next?</strong>&nbsp;&#8211; the work is not done once they’ve signed up for your loyalty program.&nbsp;</p>



<p>You have to&nbsp;<strong>build and nurture your customer relationship</strong>&nbsp;through regular communication to make your loyalty program a success. Send out reminders via email &amp; SMS to keep customers filling up their stamps and collecting points (“One more stamp to go …”).&nbsp;</p>



<p>You can also further increase interaction with special treats on birthdays or give them early access to the new menu, event bookings, etc.</p>



<p>Not sure which loyalty program is right for your business? Have a read of <a href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/"><strong>Part I of this article</strong></a>, where we&#8217;ve compared 4 common loyalty programs for you.</p>



<p>Want to take your paper stamp cards to the next level? Check out our&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital stamp card</a></strong>&nbsp;systems or<strong>&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a></strong>&nbsp;with our team to find out more.&nbsp;</p>


Making a Success of Loyalty Programs [Part II]


<p><em>Note: This article is for readers with previous experience in paid advertising.</em></p>



<p>In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms—a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.</p>



<p>In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.</p>



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms"><strong>What Are Meta Lead Forms?</strong></h2>



<p>Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data.<br></p>



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms"><strong>The Cost Efficiency of Meta Lead Forms</strong></h2>



<p>For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:</p>



<ol class="wp-block-list">
<li><strong>Lower Cost Per Lead (CPL):</strong> Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li><strong>Minimised Click-Through Barriers:</strong> Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



<p><strong>Better Targeting with Stampede Integration:</strong> By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.</p>



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods"><strong>How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</strong></h2>



<p>Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics:<br></p>



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Lead-Generation Method</strong></td><td><strong>Average Cost</strong></td><td><strong>Conversion Efficiency</strong></td><td><strong>User Experience</strong></td></tr><tr><td><strong>Meta Lead Forms</strong></td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td><strong>Google Search Ads</strong></td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td><strong>Physical Ads (Print, Flyers)</strong></td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



<p>Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly.<br></p>



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms"><strong>Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</strong></h2>



<p>To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:</p>



<ol class="wp-block-list">
<li><strong>Target the Right Audience</strong><strong><br></strong>Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li><strong>Use Clear, Compelling Call-to-Actions (CTAs)</strong><strong><br></strong>Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li><strong>Leverage Special Offers to Boost Conversions</strong><strong><br></strong>People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li><strong>Monitor and Adjust Campaigns in Real-Time</strong><strong><br></strong>With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li><strong>Retarget Interested Leads with Custom Audiences</strong><strong><br></strong>Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality"><strong>The Future of Guest Acquisition for Hospitality</strong></h2>



<p>Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.</p>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">53,000 New Customer Contacts</h3>



<p>All captured in a GDPR-compliant way for future contact.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4,000 Reviews Collected Automatically</h3>



<p>Boosting the volume and value on Tripadvisor and Google.</p>
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</div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£45,000 Return-to-venue revenue</h3>



<p>Generated using Stampede email and SMS marketing.</p>
</div></div>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">25+ Marketing Automations</h3>



<p>Saving time by sending promotional emails on autopilot.</p>
</div></div>
</div>
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<h1 class="wp-block-heading">Overview</h1>



<p>CRU Holdings is a chain of six pubs, bars and restaurants in Inverness, Scotland, ranging from American-themed cocktail bars to steak and seafood restaurants – all with different specialities and marketing needs.</p>



<ul class="wp-block-list">
<li>Scotch &amp; Rye – Scotland’s Best Bar &amp; Kitchen <em>(The Scotsman Food and Drink Awards)</em></li>



<li>The Whitehouse</li>



<li>Prime Steak &amp; Seafood </li>



<li>The Classroom</li>



<li>The Imperial</li>



<li>The Wee Bar</li>
</ul>



<p>CRU has used Stampede to create more than 45 marketing campaigns and events to date across these venues, while a single Valentine&#8217;s day campaign generated an approximate repeat visitor ROI of £45,050. Using Stampede has also improved average Google / TripAdvisor reviews by 0.5 stars, created unique cross-venue promotions, and helped CRU generate significantly more revenue per customer.</p>
</div>



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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png"><img loading="lazy" decoding="async" width="582" height="580" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png" alt="" class="wp-image-22655" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png 582w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-100x100.png 100w" sizes="auto, (max-width: 582px) 100vw, 582px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Many venues have struggled due to changes to business rates, rising alcohol taxes and digital competition from food delivery services. It is also thought that many young people do not go to pubs and bars as often as previous generations.</p>



<p>To compete in a challenging market, CRU needed creative marketing solutions to optimise the performance of its venues and automate as much of the process as possible. Its main objectives were to:</p>



<ul class="wp-block-list">
<li><strong>Generate more income per customer</strong></li>



<li><strong>Increase the number of visits per customer across all venues</strong></li>



<li><strong>Encourage cross-venue promotions and events</strong></li>



<li><strong>Improve customer reviews (in terms of volume and score)</strong></li>



<li><strong>Identify quiet periods</strong></li>



<li><strong>Attract more customers – especially during quieter times of the week</strong></li>
</ul>
</div>
</div>



<figure class="wp-block-pullquote"><blockquote><p>The team themselves are knowledgeable, proactive and incredibly helpful. They are happy to do as much work as is necessary to ensure you are getting the most out of the system, and are reactive to your business’ specific needs.</p></blockquote></figure>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“The Stampede system has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems to form an essential part of our targeted marketing and data collection.&#8221;</p>
<cite><strong><strong><strong><strong>Grant Murr</strong>ay</strong></strong>&nbsp;–</strong> Business Development Director, CRU Holdings<strong><br></strong></cite></blockquote>



<p></p>
</div>



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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p><strong>Email and SMS</strong> – A vital way in which Stampede helped CRU improve customer loyalty and generate customer visits was via automated email &amp; SMS such as:</p>



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<li><strong>Frequency Triggers</strong> – eg. a free beer, glass of wine or cocktail after the first visit. Free food after 10 visits.</li>



<li><strong><em>Left Venue</em> Trigger</strong> – e.g £5 off when you spend £25 next time.</li>



<li><strong><em>Event</em> Trigger</strong> – eg. a free birthday cocktail, Christmas and NYE deals</li>



<li><strong><em>Not Seen In</em> Trigger</strong> – eg. £5 cocktails, 2-4-1 pizza, free brunch (based on time since the last visit)</li>
</ul>



<p>These triggers enabled CRU to automate most of its marketing outreach and provide highly targeted promotions to its customers. This approach saved CRU valuable time and resources, and also improved the conversion rates of its campaigns considerably.</p>



<p><strong>Upsell</strong> – Stampede displays promotions direct to customers’ mobile devices whenever they return to CRU venues. Similar to Instagram Stories, these promotions would include:</p>



<ul class="wp-block-list">
<li><strong>Food deals</strong> – eg. Limited time menus, Sunday roasts, bottomless wings</li>



<li><strong>Drinks deals</strong> – eg. happy hour events, 2-4-1 cocktails, prosecco brunches</li>



<li><strong>Events</strong> – eg. live music, Karaoke nights, Christmas bookings, cocktail-making masterclasses, whisky &amp; fudge tasting</li>
</ul>



<p>By beaming promotions directly to customers’ devices, CRU can inform visitors of deals and events without the cost and hassle of printing paper fliers and promotions each time. This is a more measurable, instantaneous and eco-friendly alternative to physical promotions and allows CRU to experiment with different promotions depending on their specific need that day. For example, if one CRU venue is significantly quieter than another on a Friday night, it can offer customers a drinks deal at the other location.</p>
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<h2 class="wp-block-heading">The Results</h2>



<p>The digital promotions created with Stampede have had a significant impact on CRU’s financial success, as well as how it operates its venues day-to-day.</p>



<p>They have enabled CRU to track which events and deals resonate with its customers and make better future decisions based on real-world data. This data has helped CRU optimise its venues and create the weekly and monthly event/promotion schedule it uses today. This also acts as a framework for use in all future venues to ensure they can replicate the same success.</p>



<p>The best-performing campaign sent <strong>280 automated offers</strong> to Scotch &amp; Rye customers 60 seconds after leaving the venue to promote their sister bar across the road.</p>



<p>This campaign had a 24% conversion rate and an approximate ROMI of £1,340 in two months.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png"><img loading="lazy" decoding="async" width="545" height="543" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png" alt="" class="wp-image-22656" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png 545w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-100x100.png 100w" sizes="auto, (max-width: 545px) 100vw, 545px" /></a></figure>
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CRU Holdings


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



<p>Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



<p>Having all reviews in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;</p>



<p>Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the <em>Black Bull</em>, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png"><img loading="lazy" decoding="async" width="485" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png" alt="" class="wp-image-22641" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png 485w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-248x300.png 248w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-150x181.png 150w" sizes="auto, (max-width: 485px) 100vw, 485px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png"><img loading="lazy" decoding="async" width="583" height="488" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png" alt="" class="wp-image-22640" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png 583w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-150x126.png 150w" sizes="auto, (max-width: 583px) 100vw, 583px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;</p>



<p>Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.</em></strong>&#8220;</p></blockquote></figure>



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<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”</p>
<cite><strong><strong>Steven Watson</strong>&nbsp;–</strong> Digital Marketing Manager, Signature Pub Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.</p>



<p>“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.</p>



<p>Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.</p>
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<p>Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.</p>



<p>“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.</p>



<p>He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.</p>



<p>“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”</p>



<p>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”</p>



<p>In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;</p>



<p>Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.</p>



<p>Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.</p>



<p>“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.</p>



<p>What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;</p>



<p>“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”</p>



<p>In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.</p>



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<h2 class="wp-block-heading">Support During 2020</h2>



<p>When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;</p>



<p>“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”</p>



<p>“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”</p>



<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”</p>
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Signature Pub Group


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 250,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£18,000 ROI per Marketing Email</h3>



<p>A time-saving and intelligent marketing tool.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">95% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2.png" alt="case study SMS return icon" class="wp-image-21411 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£125,000 SMS Marketing ROI</h3>



<p>Bringing more customers back more often.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Recently ranked&nbsp;<strong>46th in the Sunday Times 100 Fastest Private Growing Companie</strong>s, Lane7 are dominating their area of the hospitality industry. They currently operate 16 entertainment bars and venues across the UK with a continuous to open in the near future.&nbsp;</p>



<p>From bowling to table tennis, arcade games, beer pong, darts and classic American pool tables their bars make for seriously memorable nights out. There are also plans to expand on the existing concept with new activities such as mini-golf.</p>



<p>During the first lockdown, the team at Lane7 used the downtime to upgrade their systems and processes to help accelerate their future growth.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II.png"><img loading="lazy" decoding="async" width="625" height="497" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II.png" alt="" class="wp-image-22646" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II.png 625w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II-300x239.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II-150x119.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Lane7-small-II-592x471.png 592w" sizes="auto, (max-width: 625px) 100vw, 625px" /></a></figure>
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<h2 class="wp-block-heading">Growing With Stampede</h2>



<p>Lane7 venues utilise Stampede’s <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> and captive portal to grow their contact database. By delivering a <strong>94.8% opt-in rate</strong>, their database has grown by several thousand swiftly and safely even with limitations on opening during 2020.</p>



<p>Before using Stampede their online booking system was the main source of collecting customer contact details. Most bookings at Lane7 are for multiple guests, but they were only able to take the bookers’ contacts details.</p>



<p>Now they can gather the details and contact nearly all customers thanks to Stampede’s guest WiFi solution.&nbsp;</p>



<p>With a larger contact database, Lane7 can gather more customer feedback, as well as launch bigger marketing campaigns to generate repeat bookings via email and SMS. Their first SMS campaign sent through Stampede saw a <strong>17% return-to-venue rate.</strong></p>



<p>Additional feedback contributes to their growth by enhancing their online reputation and organic conversions as a result. As word-of-mouth spreads digitally, they generate additional demand and bookings. More feedback helps them spot areas to improve quickly.</p>



<p>A final bonus of having a larger contact database is ensuring they get the maximum value from their reviews system, Feed-It-Back.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p></blockquote></figure>



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<p>&#8220;The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!&#8221;</p>
<cite><strong><strong>Emma Luke-Ward</strong>&nbsp;–</strong> Digital Marketing Manager, Lane7 Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-why-stampede">Why Stampede</h2>



<p>“On top of the extra data capture, the ease of use also drew us to Stampede,” says Emma, Head of Sales and Marketing. “The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!”</p>



<p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p>



<p>“We’re also looking forward to the future prospects of working with Stampede. It’s a product that will continue to improve with new features and we are really excited to have technology like that in place at Lane7”</p>



<p>Implementing a high-performance set of technologies has enabled Lane7 to grow quickly, with data-driven insight and marketing &#8211; regardless of the complications 2020 brought to hospitality.&nbsp;</p>



<p>They can reliably look at expanding their number of venues, knowing the technology in place will ensure success at every new site.</p>



<p>We’re looking forward to being part of Lane7’s journey and wish them all the best with their new openings.</p>
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Lane7 Group


<p>“Our subscription, drives innovation” </p>



<p>“We (Great British Inns) have migrated 10 locations from a legacy technology stack to the Stampede ecosystem. </p>



<p>Within just 90-days, our marketing, operations and in-venue teams were fully trained and implemented with a range of tools that has entirely reshaped the way that we engage with our guests before, during and after each visit. </p>



<p>Stampede has truly enabled us to extend our in-venue offering to the digital side of the business. We can offer our guests a booking experience that gets people excited before they walk through our doors, generating pre-visit revenue whilst reducing no shows. </p>



<p>As of March 2025, we’ve successfully captured a total of 19,302 contact records through the guest Wi-Fi platform. We have implemented a range of automated workflows to drive return visits, resulting in 3,261 return interactions from existing customers in March alone. This shows a strong pattern of repeat engagement, which can be further enhanced with a focus on improving opt-in strategies moving forward. Additionally, we saw a peak of in-venue visits during March, with 2,652 unique visits, highlighting increased footfall and potential opportunities for further on-site engagement. </p>



<p>One of our core objectives this year was to enhance customer retention and implement a more targeted marketing strategy focused on a key demographic. Stampede played a pivotal role in helping us achieve this by launching our highly successful <em>Diamond Club</em> loyalty programme. This initiative has been instrumental not only in boosting customer loyalty and retention, but also in driving incremental revenue during traditionally quieter trading periods, such as weekdays. By leveraging data-driven insights and precision marketing, we&#8217;ve been able to engage our audience more effectively and optimise performance across the board. </p>



<p>With Stampede, we finally have a reliable source of truth. We can now see what’s working and what isn’t. It’s never been easier to fix real issues, fast and to double down on what drives results. I’m excited to partner with a tech company where our subscription drives innovation.</p>



<p></p>


Great British Inns


<p>This past decade, we’ve witnessed something of a power shift from retailers to customers. Once, customers were passive shoppers and recipients of in-store communications. With the ubiquity of social media and online reviews, today’s customers now seek more meaningful shopping experiences. It’s not just about acquiring the shiny object itself &#8211; it’s about becoming active co-creators of these experiences.&nbsp;</p>



<p>As this customer revolution continues to advance, retailers are racing to create seamless customer experiences that make it easy for customers to engage at every touchpoint of the “shopper journey” and beyond. Despite these best practices, though, retailers have been slow to adapt to the shopping behaviours of customers in-store &#8211; until recently.</p>



<p>The ones that have evolved have created truly creative in-store shopping solutions like the implementation of Beacon technology, chatbots and <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">WiFi marketing</a></span>. What’s the overarching goal? It’s threefold. First, it’s to help customers navigate that shopper journey with as little friction as possible. Second, bring them to the point of conversion, e.g. sale, opt-in, however, you define a conversion. And lastly, drive them through that journey repeatedly for equally engaging return visits.&nbsp;</p>



<h3 class="wp-block-heading"><strong>How can you transform the in-store experience to drive customer returns?</strong></h3>



<p>Here is a three-step approach to transforming your in-store experience:</p>



<h4 class="wp-block-heading"><strong>1. Apply a razor-sharp lens to your customers.</strong></h4>



<p>Transformation is brought about from a deeper understanding of your customers. Research can uncover many unknown purchase drivers, behaviours and barriers. Retail owners would be surprised to discover how the introduction of new store formats and new online, social and mobile tools are currently frustrating consumers. The main culprit is that these touchpoints do not correlate to one another as part of an integrated user experience. With this growing complexity, the journey becomes increasingly fragmented and difficult. Recognising the need for integration, retail owners must have their digital, trade, brand and product efforts integrate together. This is to create a cohesive experience pre-purchase, at purchase, post-purchase and for the life cycle of the customer.&nbsp;</p>



<p>With a hyper-focus on customers, retailers must examine the shopping experience throughout the customer journey, parse out their pain points and anticipate the needs of their customers while in-store. Identifying signature touchpoints becomes that much easier, allowing you to create a step-by-step customer experience roadmap that drives transformation and business impact.</p>



<h4 class="wp-block-heading"><strong>2. Use a tool like <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">WiFi Marketing</a></span> to bridge the gap between online and in-store touchpoints.</strong></h4>



<p>Savvy, digitally-enabled customers expect great brand experiences online, in-store and after purchases. As we established in the previous point, lack of connection between the digital and physical touchpoints creates fiction in the shopping experience. The retailer that can seamlessly integrate these touchpoints is less likely to have customer abandonment. &nbsp;</p>



<p>Leading retailers often ensure that their physical and digital stories are aligned closely from all fronts including branding, product selection and promotions. As stated, today’s customer is actively seeking out a meaningful shopping experience, shopping across locations and devices. Remember, the shopping experience is <em>not </em>linear. Hence, the retailer that takes a channel-agnostic, or “omnichannel” approach, is the one who can deliver a truly seamless customer experience.</p>



<p>Why WiFi? One, because it can cast a wide net, detecting the most number of devices. Two, it gently opts customers into agile, ‘always-on’ engagement. With WiFi nearly everywhere and highly prized, it’s the best way to achieving economies of scale across your customer base. Third, it empowers brick and mortar venues with <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">marketing analytics</a></span> previously exclusive to eCommerce properties. Finally, it’s proven to encourage customers to spend more time and money.&nbsp;</p>



<h4 class="wp-block-heading"><strong>3. Redefine ‘customer service’ into ‘customer hospitality’</strong></h4>



<p>Today’s customers aren’t necessarily responsive to the “hard sell” messages of a bygone retail era. Think back to a recent experience you encountered when walking into a store. How did the sales associate welcome you? Did their greeting engage you or repel you? These are things to consider as your in-store personnel often deliver the first impressions of your business. Hence, sales associates (and by extension, in-store personnel) need to undergo a transformation of their own – the transformation into hosts. In a retail setting, well-trained employees would behave very much like hosts would at their own dinner parties: continuously offering hospitality and ensuring their guests feel special.&nbsp;</p>



<p>The Senior Vice President of Retail at Apple was quoted saying: “The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” (See reference below)</p>



<p>Rather than talking <em>at</em> your customers, talk <em>with</em> your customers. This ongoing dialogue begins with a personable and authentic connection with your customers. This is the gateway to ascertaining their needs and helpfully guiding them to the point of purchase.&nbsp;</p>



<p>In conclusion, the rule of thumb in transforming your in-store experience is to start and end yours with your customer in mind.&nbsp; The goal of driving repeat customer visits is conceivable when a business is mobilized around a clear and common customer-first vision.</p>



<p>References:&nbsp;</p>



<figure class="wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-vend-retail-blog"><div class="wp-block-embed__wrapper">
https://www.vendhq.com/blog/inspiring-retail-quotes/
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3 Steps to transforming the customer experience in retail


<p>Creating more <strong>video content for social media</strong> will be a big focus for many brands this year. However, with different platforms come different video formats to choose from, all with a slightly different purpose. Let’s take Instagram as an example. What is the difference between Reels and Stories? </p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Is one maybe better than the other to grow your account and increase engagement? Should you use both or just opt for one?</p>



<p><br>We’ve compared the <strong>main differences between Instagram Stories and Reels</strong> in the table below.</p>



<figure class="wp-block-table is-style-stripes"><table class="has-background has-fixed-layout" style="background-color:#ffe8ec"><thead><tr><th class="has-text-align-right" data-align="right"></th><th>STORIES</th><th>REELS</th></tr></thead><tbody><tr><td class="has-text-align-right" data-align="right"><strong>Format</strong></td><td>Video, image, posts from your feed</td><td>Video only</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Length</strong></td><td>Up to 15 seconds</td><td>Up to 30 seconds</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Lifespan</strong></td><td>24 hours</td><td>Unlimited</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Caption</strong></td><td>No</td><td>Full captions available</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Placement</strong></td><td>Shared to followers</td><td>Explore tabs, own Reels and as Story</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Audience &amp; reach</strong></td><td>Engage with followers</td><td>Reach out to new customers and engage with followers</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Marketing objective</strong></td><td>Engagement &amp; sales</td><td>Awareness &amp; growth</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>User can save?</strong></td><td>No</td><td>Yes</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Re-share</strong></td><td>Only via private message</td><td>Via own story or private message</td></tr></tbody></table></figure>



<p>To make the best use of Instagram Reels and Stories, here are <strong>30 ideas to help you increase engagement and grow your audience</strong>.</p>



<h4 class="wp-block-heading"><strong>15 Instagram Reel Ideas For Hospitality</strong></h4>



<p>Reels are great to widen your reach and attract new customers. Use them as a medium to <strong>introduce people to your business</strong> and to give them an idea of what they can expect.</p>



<p>Introduce your business Reels ideas:</p>



<ol class="wp-block-list">
<li>Venue tour</li>



<li>Tell your brand story</li>



<li>Staff intro</li>



<li>Showcase your bestsellers</li>



<li>Highlights of a recent event</li>



<li>Customer spotlight/testimonial</li>



<li>Product spotlight &#8211; merchandise</li>



<li>Seasonal event promotions</li>
</ol>



<p>Reels are meant to be fun to watch and engaging and therefore often also have the potential to <strong>go viral</strong>.</p>



<p>Go viral Reels ideas:</p>



<ol class="wp-block-list">
<li>How to … prepare a dish/drink</li>



<li>Chef hacks &#8211; cooking tutorials</li>



<li>Before and after &#8211; kitchen before and after service&nbsp;</li>



<li>Your twist on a current (food) trend</li>



<li>Making of &#8211; new dish creation …&nbsp;</li>



<li>Ingredient spotlight &#8211; 5 things you can do with …</li>



<li>Promote newsletter sign-ups &#8211; receive exclusive offers</li>
</ol>



<h4 class="wp-block-heading" id="h-15-instagram-stories-ideas-for-hospitality"><strong>15 Instagram Stories Ideas For Hospitality</strong></h4>



<p><strong>Engaging and trust-building content</strong> is what your should aim for in your Stories. Also, as customers are already familiar with your brand, any <strong>promotional content</strong> will perform particularly well here.&nbsp;</p>



<ol class="wp-block-list">
<li>Daily/weekly specials</li>



<li>Last-minute offers or free tables due to cancellations</li>



<li>Upcoming events &#8211; countdown and reminder on the day</li>



<li>Employee spotlight</li>



<li>Supplier spotlight</li>



<li>Showcase your new menu items</li>



<li>Go behind the scenes&nbsp;</li>



<li>A day in the life of …</li>



<li>This or that? Your favourite dish on our menu</li>



<li>Poll &#8211; new menu item, re-introduce popular dish, name for new dish …</li>



<li>Promote e-commerce products &#8211; gift cards, meal kits …</li>



<li>Re-share customer content</li>



<li>Share customer feedback</li>



<li>Sneak peek &#8211; teaser, coming up</li>



<li>Celebrate internal events &#8211; birthdays, anniversaries …&nbsp;</li>
</ol>



<p>If your social channels are already running on autopilot, take the time to explore other, more profitable marketing channels like Email and SMS. Check out our <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener"><strong>Marketing tool</strong></a> or <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener"><strong>get in touch</strong></a> with our team to find out more.</p>


<p>If you haven’t heard the news &#8211; social media is big business. In fact, <a href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/"><span style="text-decoration: underline;">the number of users is increasing year on year</span></a>. The average smartphone user spends over 3 hours on their device a day, predominantly checking social media sites. From following, liking, sharing, commenting and tagging. It’s completely redefined how we communicate with each other. As a business, social media interactions and campaigns now play a huge part in driving traffic to your restaurant too.&nbsp;</p>







<p>When it comes to creating social media campaigns, it can be tricky to get it right. Especially if you’re more used to what goes on in the kitchen, than what is happening on your Facebook page!</p>



<p>If you’re in need of some pointers, here are our top tips to help you become more socially savvy and get your restaurant social media campaigns up and running.</p>



<h4 class="wp-block-heading"><strong>Paid Advertising</strong></h4>



<p>Many platforms including Facebook, Twitter and Instagram allow you to create paid advertising. This is a good way to create more awareness. Letting people out there now that you have an amazing restaurant, they shouldn&#8217;t miss out on.</p>



<p>The budget is entirely depending on how many people you want to reach, and you will normally be given an estimate before you pay. Here’s <a href="https://www.oberlo.co.uk/blog/facebook-advertising-cost"><span style="text-decoration: underline;">a good idea of what to expect in terms of CPC</span></a> (cost per click). This way, you have full control over how much you want to spend, also suitable for a small budget. </p>



<p>Your paid advert could be a video advertising your restaurant, a competition or something completely creative and out of the box. Facebook and Instagram in particular, allow you to boost a post, allowing you to reach more people. Once you’ve specified a demographic and location, you can potentially reach hundreds of thousands of diners in your area, if not millions.</p>



<h4 class="wp-block-heading"><strong>Know Your Audience</strong></h4>



<p>If you’re already using our software, then you’ll have a <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">good idea of your demographic</span></a> already. You can also look at your insights through each social media platform too. Either way, it’s important to know who your customers are on social media, as this may differ from your regular clientele.&nbsp;</p>



<p>Understanding your audience will help you make better choices when it comes to your social media campaigns. The key takeaways are their age, gender and general interests.&nbsp;</p>



<p>For example, say your restaurant is most popular with students. Your social media campaigns could tie in deals to coincide with everything from freshers, exams to graduation. Think about posting a special deal for those students doing their freshers week. </p>



<p>Not knowing or understanding this data could miss the huge swathes of your audience. Equally, if your demographic is mostly 30-50-year-olds, then targeting student nights isn’t going to work. </p>



<p>However, if you understand exactly who is following your page and who you want to target with audience creation on Facebook, you have a much better chance of success.</p>



<h4 class="wp-block-heading"><strong>Get People Involved</strong></h4>



<p>Whatever you’re trying to promote through your social media campaign, it won’t have much of an impact <span style="text-decoration: underline;"><a href="https://revive.social/most-shared-content/">unless people find it interesting</a>.</span></p>



<p>Social media posts work best when it’s something people can interact with. Instead of posting a boring, corporate piece of marketing onto your feeds &#8211; be a little more creative. You can devise a game or puzzle for people to solve, a caption contest, a competition or even something hilarious people can’t help but want to share.&nbsp;</p>



<p>By putting your customers at the heart of your social posts, you are much more likely to gain traction, in terms of likes, follows, shares and ultimately table bookings.</p>



<h4 class="wp-block-heading"> <strong>Keep On Top Of Progress</strong></h4>



<p>When you’re in your restaurant, you wouldn’t leave a dish unattended for hours on end in the oven. The exact same principle should apply to your social media campaigns too.</p>



<p>After you’ve launched a campaign, within the first hour and throughout the day, <a href="https://buffer.com/library/social-media-analytics-tools"><span style="text-decoration: underline;">check how many people are interacting with it.</span></a> If you’ve launched a post and it’s not doing so well, you need to figure out why.</p>



<p>For example, is it bland, long-winded or difficult to understand? <a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/"><span style="text-decoration: underline;">Could the visuals be better</span></a>? Another tip is to find when your users are <a href="https://sproutsocial.com/insights/best-times-to-post-on-social-media/"><span style="text-decoration: underline;">most active on social media</span></a> so you coincide your posts to suit. Restaurants typically do well posting around mealtimes rather than first thing in the morning, so factoring in all these points can help things along.</p>



<h4 class="wp-block-heading"><strong>Quality Control</strong></h4>



<p>It’s so easy to post content onto social media these days without a second thought, meaning quality control often goes out the window. Think about handing a dish to a customer without arranging the food on the plate, or checking that it’s properly cooked. You’d never do this, yet in many ways, people do it with their business’s social media.</p>



<p>The text shouldn’t be too long, and <span style="text-decoration: underline;"><a href="https://app.grammarly.com/">should always be spell checked</a>.</span> Images and video should be landscape rather than portrait (unless for Instagram). You might also hire a freelance graphic designer to create your visuals so they are professional.</p>



<p>If you’re putting some and effort money behind a campaign, the last thing you want is for it to have glaring errors or have a poor image quality. After all, it’s a reflection of your restaurant! To make things easier you may want to create a social media plan on Google Docs. Review it regularly with your team to ensure it’s on-brand and as high quality as possible before it goes out to your viewing public. </p>



<h4 class="wp-block-heading"><strong>Conclusion</strong></h4>



<p>Social media is where most of your customers hang out for a considerable time of the day, so it makes sense to launch your restaurant campaigns on there.</p>



<p>It’s not a simple case of throwing any old thing out there for the sake of it though &#8211; a great social media campaign takes planning, thought and effort.&nbsp;</p>



<p>Firstly you have to know <em>who</em> you’re targeting. See how our software can help you to understand customer insights and create targeted marketing campaigns.</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Get Started with Your Social Media Campaigns in Your Restaurant

<p>[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at:<br />
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Company

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dopenmesh|title:Free%20OpenMesh%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dopenmesh||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a Open Mesh and lots of access points? [/fildisi_callout][/vc_column][/vc_row]</p>


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Now Online

Get Reviews


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



<p>Growing their database with automated data capture.<br><br></p>
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 1,500 reviews</h3>



<p>Automated requests for more and better reviews.</p>
</div></div>
</div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



<p>All reviews gathered in one place for more detailed analysis.<br></p>
</div></div>
</div>
</div>



<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<p>Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.</p>



<p>Montpeliers Group uses <a href="https://stampede.ai/get-reviews/"><strong>Stampede Reviews</strong></a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img loading="lazy" decoding="async" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="auto, (max-width: 807px) 100vw, 807px" /></a></figure>
</div>
</div>



<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;</strong></p><cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Montpeliers Group" width="500" height="281" src="https://www.youtube.com/embed/pe4zQh9z5vA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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</div>


Montpeliers Group


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 116,000 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
</div></div>
</div>
</div>



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<h3 class="wp-block-heading">1,100% Return on Investment</h3>



<p>Trackable ROI from just 3 marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png" alt="" class="wp-image-22809 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-96x96.png 96w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">600+ Group Bookings</h3>



<p>With over 8,450 covers between Oct-Dec 2022</p>
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<iframe loading="lazy" title="Succeed with Stampede - Society Manchester" width="500" height="281" src="https://www.youtube.com/embed/MK8o6cOBgqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h1 class="wp-block-heading">Overview</h1>



<p>Founded in 2021, Society is Manchester&#8217;s new culinary social adventure and a fresh addition to the city&#8217;s vibrant cultural space. Society is a hub for street food, featuring the freshest flavours from five independently-owned kitchens, a cocktail bar and a specialist taproom by an independent craft brewery, Vocation. Society has a packed programme of entertainment, featuring a rotating line-up of local and international DJs.</p>



<p>Society uses Stampede to create a branded guest WiFi sign-up and to capture customer data to grow their mailing list.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Creating a user-friendly, branded touchpoint is vital for brand recognition, customer loyalty and engagement. And collecting compliant customer data is always a challenging task for offline businesses.</p>



<p>Nick Gregory, co-founder at Society Manchester said that “Before we used Stampede I was wrestling with various problems. How to make this a user-friendly and importantly branded experience? And how to gather data in an easy way and act on it?”</p>



<p>In the past, they were mostly advertising their promotions and events via their social media channels and were looking for additional ways to generate awareness and bookings.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience</em></strong>&#8220;</p></blockquote></figure>



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<p>“We’ve been really pleased and amazed with the functionality and the way the product integrates all our needs in one easy-to-use platform. All for great value for money. Both the product and the team have exceeded all of our expectations by a long margin”</p>
<cite><strong><strong>Nick Gregory</strong>&nbsp;–</strong> Co-Founder, Society Manchester<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>As they were preparing to open in the wake of lockdown, they discovered Stampede’s data capture and marketing solution.</p>



<p>They ultimately chose Stampede for three main reasons according to Nick “Number one, the branding possibilities. Number two it’s a hospitality CRM platform and number three it&#8217;s really good value.”</p>



<p>Within six months of implementing Stampede, Society gathered over 20,600 GDPR-compliant customer records. Nick comments that “It’s a pretty straightforward WiFi sign-up, very user-friendly. And it creates a branded touchpoint and is not just a sign-up.”</p>



<p>Now Society Manchester has started to use the gathered customer data to send out tailored email campaigns. This will allow them to engage with customers, and start a dialogue with editorial content, promotions and events. Their first campaign had a brilliant 40% open rate!</p>



<p>Furthermore, Society Manchester is using Stampede Bookings as a clever and innovative way to especially drive group bookings of 8 or more from their website.</p>



<p>So far, they have seen astonishing results, with over 600 group bookings made, accounting for over 8,450 covers in a period of just 3 months.</p>



<p>Nick and Society are also one of the first operators to use the Stampede / Storekit integration “It makes both platforms even more valuable for our business now.” Nick was already a fan of the two platforms separately, so to have them connected opens up more opportunities, which they are excited to explore.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Society Manchester is already looking into implementing other features from Stampede, leveraging the possibilities of an all-in-one solution. “I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience and create those dialogues.”</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
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Society Manchester

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]</p>


UniFi

How to Set Up a Coworking Space in Your Coffee Shop

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report


<p>It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the <strong>benefits of free WiFi in combination with a captive portal solution</strong> to drive more revenue to your coffee shop.</p>



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<h4 class="wp-block-heading" id="h-1-attracting-new-customers"><strong>1. Attracting New Customers</strong></h4>



<p>The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">KAM Media</mark></strong></a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase<strong> footfall during quieter periods</strong> of the day. </p>



<p>The offer of free WiFi is also important for <strong>social coffee shop visitors</strong> who want to share their experiences with family &amp; friends. If you want to attract new customers then you simply must offer free internet access.</p>



<h4 class="wp-block-heading" id="h-2-building-exceptional-marketing-campaigns"><strong>2. Building Exceptional Marketing Campaigns</strong></h4>



<p>You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a <a href="https://stampede.ai/how-it-works/wifi/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>Captive</strong> </mark><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Portal</mark></strong></a> solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers&#8217; email addresses, names, dates of birth, and other information. </p>



<p>What&#8217;s more, it will <strong>automatically reconnect customers </strong>the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty. </p>



<p>Take it one step further and use the data you&#8217;ve captured to optimise your customer experiences. For example to create highly targeted and <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">personalised marketing campaigns</mark></strong></a> that convert. </p>



<p>You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.</p>



<h4 class="wp-block-heading" id="h-3-increasing-brand-awareness-and-customer-experience"><strong>3. Increasing Brand Awareness And Customer Experience</strong></h4>



<p>Your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">digital customer experience</mark></strong></a> is as important as your in-venue one. There are various ways of <strong>boosting brand awareness and customer experience</strong> via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the <a href="https://stampede.ai/how-it-works/wifi/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Captive Portal</mark></strong></a>. </p>



<p>Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.</p>



<h4 class="wp-block-heading" id="h-4-building-the-social-media-community"><strong>4. Building The Social Media Community</strong></h4>



<p>You can also build the level of digital engagement by <strong>redirecting customers to your social channels</strong> once they&#8217;ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages. </p>



<p>If you want to make the ultimate difference to your coffee shop fortunes then get in touch with<a href="https://h.stampede.ai/meetings/stampede/demo"> <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede</mark></strong></a> today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.</p>


Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

<p><span style="font-weight: 400;">We live in hectic times. Rushing from one appointment to the next, we often forget to take time for ourselves. Remembering to send that vital document to your manager is often times considered more important than finding time for yourself, relaxing and reflecting. In order to give you the refuge you deserve, we are proud to introduce a new product of the constantly growing Stampede</span><span style="font-weight: 400;"> family. </span></p>
<p></p>
<p><span style="font-weight: 400;">Countless months of preparation, dozens of brainstorming sessions and practical tests were necessary to combine design, bold functionality and visionary genius. Today, we are happy to introduce you to a product that challenges the status-quo with the vision to boost creativity through relaxation.</span></p>
<p>Let Stampede present you to your personal monastery of silence, your palace of inspiration, the throne you deserve to overlook the world’s chaos:</p>
<p><iframe loading="lazy" src="//www.youtube.com/embed/vpQ08CA2UeQ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p><span style="font-weight: 400;">The first of its kind, the Stampede</span><span style="font-weight: 400;">&#8211;</span><strong>ST</strong><span style="font-weight: 400;"> impresses with flawless design and cutting-edge technology. The </span><strong>ST</strong><span style="font-weight: 400;"> is an intelligent change assistant, aiming at revolutionizing offices and businesses around the world by democratizing data.</span></p>
<p><span style="font-weight: 400;">Using the toilet has been a taboo for too long and Stampede</span><span style="font-weight: 400;"> is here to give employees the confidence back to feel comfortable at the office. Harmful banter and office gossip often leave employees frustrated and afraid to use the bathroom. The times of doubt and guilt are over.</span></p>
<h2>Analytics &amp; Insights</h2>
<p><span style="font-weight: 400;">Gather relevant information on bathroom users. Identify dwell times, gender and frequency and drill down the collected data and calculate the average time spent on the toilet. These insights let you understand employees’ behaviour and give great indications for future changes. Collected data can be accessed through our real-time dashboard, so you will never miss a pit stop.</span></p>
<h2>Marketing Automation</h2>
<p><span style="font-weight: 400;">With the collected data, behaviour- triggered campaigns can be set up within minutes. Campaigns are a great tool to establish trust and foster loyalty with employees.</span></p>
<p><span style="font-weight: 400;">“Hello Doug, you haven’t visited the toilet today. Is something wrong?”</span></p>
<p><span style="font-weight: 400;">Depending on the employee’s behaviour, the campaign content should vary. This approach guarantees the recipient is addressed personally. This makes it more likely for employees to feel ‘at home’ or comfortable, as someone cares about them.</span></p>
<p><span style="font-weight: 400;">&#8220;Susan, your last visit was… excessive. Perhaps you should see a doctor? Book now: bitly.com/neargpuk&#8221;</span></p>
<h2>Benefits for your Company</h2>
<p><span style="font-weight: 400;">Giving employees a silent place entails many benefits for the company. Besides an improved and more relaxed working environment, the enterprise benefits from the Stampede</span><strong>-ST</strong><span style="font-weight: 400;"> in countless ways. As scientifically proven, higher creativity and productivity levels usually follow immediately after the installation of the smart</span><strong> ST</strong><span style="font-weight: 400;"> WiFi toilet. Therefore, a clear connection between the use of the </span><strong>ST</strong><span style="font-weight: 400;"> and the company output, and therefore revenue, can be drawn.</span></p>
<p><span style="font-weight: 400;">Don’t let this topic be taboo any longer, we are here to support a change in the right direction and give your employees the throne they deserve.</span></p>
<p><span style="font-weight: 400;">If your business or office is ready for a true movement forward with Stampede</span><span style="font-weight: 400;">, feel free to get in touch with us and learn more about the unlimited possibilities the Stampede</span><strong>-ST</strong><span style="font-weight: 400;"> offers.</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Stampede-ST, the world’s first Smart WiFi Toilet

Privacy Policy


<p>Here comes the second item on your Christmas shopping list, a&nbsp;<strong>Christmas email template</strong>.</p>



<p>With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.</p>



<p>But first off, some quick tips that will make your emails stand out this season.</p>



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates"><strong>5 Tips For Creating Responsive Templates</strong></h5>



<p>1. Stick to one&nbsp;<strong>colour scheme</strong>&nbsp;&#8211; find some festive season colour inspiration down below.</p>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<p>2.&nbsp;Use&nbsp;<strong>different elements and columns</strong>&nbsp;to make it easier to read and scan</p>



<p>3. Balance the&nbsp;<strong>text-to-image ratio</strong>&nbsp;&#8211; general recommendations are 60:40 for a better deliverability</p>



<p>4.&nbsp;Include&nbsp;<strong>multiple CTA buttons</strong>&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background</p>



<p>5.&nbsp;Use&nbsp;<strong>high-quality images</strong>&nbsp;to give customers a sneak peek</p>



<h5 class="wp-block-heading"><strong>Making Of Our Christmas Templates</strong></h5>



<p>Here’s how our Christmas template is put together in more detail.</p>



<p>What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.</p>



<h6 class="wp-block-heading"><strong>The Header</strong></h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading"><strong>The Main Body</strong></h6>



<p>For better readability and conversion, we’ve used a&nbsp;<strong>‘z’ pattern layout</strong>&nbsp;at the beginning.</p>



<p>It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.</p>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<p>To break up the email, we&#8217;ve added an&nbsp;<strong>image with a text&nbsp;overlay</strong>&nbsp;element, which also brings an additional dynamic to the whole layout.</p>



<p>To finish off, we used the classic&nbsp;<strong>image above text layout.&nbsp;</strong>This&nbsp;is ideal to showcase all your offers or specials at one glance.</p>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<p>For some additional <strong>Christmas marketing inspiration</strong> make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">this article</mark></strong></a>.</p>
