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Not trying to spook you, but Valentine’s Day is around the corner. Sad singles, over-enthusiastic couples and the regular madness will probably be part of the next few days. So, if you want to make sure your relationship makes it through the next year, get off the internet and buy some chocolates and roses! But in case you like to play with fire or have a passion for bizarre presents, here’s our list of carefully selected gift ideas.

<h3>Snapchat Spectacles 
</h3>
The first present is meant for people who need a subtle hint about their (probably excessive) use of the Snapchat App. Usually used to share pictures and short texts, the use of Snapchat has gotten out of hand for a lot of people. Taking pictures during lunch and when spending time with friends can be annoying for non-users. In case you know that feeling, look no further than Snapchat Spectacles. These <a class="" href="https://www.spectacles.com/uk/" target="_blank" rel="noopener noreferrer">handy specs</a> enable the wearer to take Snaps from their perspective and send those pictures around, simply by clicking on the spectacle frame.
These glasses probably won’t stop your Snapchat-addicted friends, but at least the glasses make them look funny and you can have a good laugh at their expense.
<h3>Beauty is in the eye of the beer holder</h3>
I first discovered PicoBrew, when I read articles about the yearly <a class="" href="https://www.stampede.ai/blog/ces-2018-wpa3-smart-tattoos-and-more" target="_blank" rel="noopener noreferrer">Consumer Electronics Show</a>. Since then, I think about buying one for myself about five times a day. In case you have a loved one that has a passion for beer, a brewing device might be the right thing to make his (or her!) heart skip a beat. Being able to brew your favourite drink on your kitchen counter is a dream come true for some people. The PicoBrew is able to brew five liters of the beer of your choice and the brewing process takes approximately 10 &#8211; 14 days. Furthermore, you’re able to track the brewing, fermentation and carbonation process over your smartphone and watch your own brew getting ready. As the brewing devices are quite costly, make sure you’re getting it for the right person (or the person who always hosts parties).
The PicoBrew is an expensive but rewarding device that makes German childhood dreams come true. Have a look at the latest brewing equipment <a class="" href="https://picobrew.com/" target="_blank" rel="noopener noreferrer">here </a>and become a master of mixtures.
<h3>Scavenger hunt</h3>
This little helper is the suitable present for people who tend to forget their keys, purse, backpack or any other items. The Tile is here to help your forgetful loved one through the daily struggle of not losing the keys again. Tile is basically a small device that can be attached to a keyring, a rucksack or stuffed in your wallet. Once the item is lost, you can use your phone to make it ring and help you find your lost treasure. For example if you’ve lost your phone, you can press the Tile to make the phone right &#8211; even if it’s switched to silent. Furthermore, you can use the app to track the last place your Tile was seen to find it more easily. You can even ask other Tile Community members to help you look for your missing item . 
As the gadget is pretty affordable, we advise you to <a href="https://www.thetileapp.com/en-gb/products#tiles" target="_blank" rel="noopener noreferrer">have a look</a> which one suits your or your loved one’s needs. Maaaybe it might be worth getting several ones, just in case he or she is forgetful multiple times a week.
<h3>Watching a dog is a full-time job</h3>
Is your partner thinking a bit too much about the dog being home alone while you’re out enjoying dinner? Or do you need to get a present for that crazy cat lady in your circle of friends? This present is absolutely perfect for both occasions. Let us introduce you to a gadget that might help your partner to actually enjoy date nights, the <a class="" href="https://petcube.com/" target="_blank" rel="noopener noreferrer">Petcube</a>. 
This invention enables you to stalk your pet, even if you aren’t home. Set up in your flat, the Petcube can film your pet and send real time data straight to your mobile, making it possible to watch a live stream of your furry friend. In addition, some of the cubes have a built in laser, so you can play with your dog or cat. Others have an integrated treat dispenser to train your dog. Just imagine &#8211; you can use the pet cam during lunch breaks at work to <a class="" href="https://www.youtube.com/watch?v=SNqhC9o3kQI" target="_blank" rel="noopener noreferrer">check if your loyal companion at home is doing alright</a>. Furthermore, alarms will be sent out for any unusual behaviour at home or other major disturbances that the camera tracks. 
No matter whether you decide to go for one of those rather odd presents or if you stick to something a little more basic to surprise your Valentine, we hope you have a great Valentine’s Day!
In case you run a business that provides Guest WiFi, feel free to get in touch with us. We are here to make sure you provide a safe and seamlessly working WiFi experience to your customers.
Hit the button below!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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WiFi Gifts for the Love of your Life

2019 is proving to be our busiest year for recruitment yet. Since March, no less than 10 new members of staff have joined Stampede across a variety of roles.



This growth is the beginning of big expansion plans for the company this year, which will inevitably include a new office space soon (but we&#8217;re staying in Leith!).



New team members include several Business Development team members, including an Enterprise Specialist; two new Support Team members; a new Customer Success and Marketing Manager and a new Head of Growth Marketing.



James, our COO said &#8220;It&#8217;s a really exciting time to join Stampede and the wider tech industry in Edinburgh. Our new recruits bring a wealth of experience from different industries, which really expands our capabilities and knowledge base as a whole.&#8221;



&#8220;We&#8217;ve hired tech-savvy high school leavers, people from the beer industry and from the motor trade &#8211; the range is awesome&#8221; James continued.

Team Update

Gift cards sales in hospitality were a key revenue driver during the last year. But how many of your customers have actually redeemed their vouchers yet? They could well have bought them months ago, only for them to gather digital dust in their email inbox.



Time to unlock some hidden gift card revenue now that venues are reopening. Let’s remind those gift card holders that it’s time to redeem their cards and reap the benefits for your business.



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<h4 class="wp-block-heading" id="h-why-reminders-can-get-you-more-customers-and-more-money">Why reminders can get you more customers and more money</h4>



<a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/" target="_blank" rel="noreferrer noopener">Stats show</a> that 72% of customers actually spend more than the value of the voucher. This offers a great opportunity for you to upsell.



What’s more, 60% of customers say that they’ve been introduced to a new brand through a gift voucher. In addition, 18% of those have now become regular customers as a result.



So, don’t miss out on that extra spending and those new customers. Use this opportunity and turn those gift card customers into loyal ones.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-send-your-reminders">How to send your reminders</h4>



<h5 class="wp-block-heading" id="h-messaging-channels">Messaging Channels</h5>



Utilise your common marketing channels to send reminders, i.e. email and SMS. Think of employing a combined campaign approach of email and SMS for a better response rate. For example, SMS is the perfect medium to promote last-minute availability.



Don’t forget your social media accounts and schedule in some reminder posts on a regular basis. Insta stories are great to boost last-minute bookings from gift cardholders. It’s likely those with gift cards are in those follower lists on social media!&nbsp;



<h5 class="wp-block-heading" id="h-who-to-send-it-to">Who to send it to</h5>



If you’re using a digital gift card solution, you can simply target your buyers as a “segment”. This way you can send your reminder campaigns to gift card buyers only.



What’s more, you can easily track the results coming from the campaign and include special promotions only relevant to this customer segment.



<h4 class="wp-block-heading" id="h-reminder-message-content">Reminder message content</h4>



<h5 class="wp-block-heading" id="h-subject-line">Subject line</h5>



Your subject line should be straightforward and on point. Something along the lines of: “Reminder &#8211; don’t forget to redeem your gift card” or formulated as a question: “Have you redeemed your gift voucher yet?”.



If your gift cards come with an expiration date, you can include this in your subject line: “Only … left to redeem your gift card”.



<h5 class="wp-block-heading" id="h-message">Message</h5>



Don’t just simply send a short reminder email. You’ve got your customers’ attention, so use it wisely.



<ul class="wp-block-list"><li>Promote any offers or special deals</li><li>Feature upcoming events</li><li>Highlight any new menu changes and create some sense of urgency “only available for …”</li><li>Boost downtimes “last-minute bookings left for this …”</li></ul>



<h5 class="wp-block-heading" id="h-call-to-action">Call-to-action</h5>



Ideally, you’d want your customers to making a booking straight away so your CTA can simply be: “Book Now/Here”. Also, consider including more than one CTA (e.g. underneath the header image and after your main body).



<h5 class="wp-block-heading" id="h-extra-tip-last-minute-cancellations">Extra tip &#8211; last-minute cancellations</h5>



Have an email template ready for last-minute cancellations that you can send out to your gift card holders to fill in any empty spaces.&nbsp;



Have a look at our <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged/" target="_blank" rel="noreferrer noopener">3 Time-Saving Newsletter Tips</a> for more quick writing and design hacks to kick-off your gift card reminder campaign. And <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team for support on anything email and SMS marketing related.&nbsp;

How to Unlock Hidden Revenue From Your Gift Cards

All aboard the hype-train, it’s time to take a ride into the near future and show you what we’ve got coming up in our wonderful platform. So, get excited and have a little sneak peek of our upcoming features. Here comes the&nbsp;Stampede Spring/Summer product look ahead.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Stampede Digital Voucher Codes</h4>



A nicely segmented audience, a tailored offer and….what’s missing to make that campaign really sing? How about a&nbsp;unique voucher code&nbsp;for each member of that audience. Make them feel really special and drive those repeat conversions.



Our first new product feature will allow you to send voucher codes in your email and SMS campaigns. Once the voucher is redeemed in-venue it will&nbsp;automatically get logged&nbsp;to the campaign it came from.



As always with Stampede you’ll be able to track the results of those campaigns with supreme accuracy. Granular level conversion tracking will show you exactly how many people came back and whipped out their voucher.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h4 class="wp-block-heading" id="h-stampede-bookings">Stampede Bookings</h4>



The second exciting addition we’re currently building is a&nbsp;fully integrated table booking system&nbsp;for venues.



Stampede bookings will include all the important features you’d expect:



<ul class="wp-block-list"><li>Manage reservations, walk-ins, waitlists and table allocation</li><li>Get notified on reservations, cancellations and dietary requirements</li><li>Send automated email and SMS booking confirmations as well as review requests post-visit</li><li>Control your cover capacity and no-shows</li></ul>



… and much more



This adds another data capture string to your bow. But it can also&nbsp;take away a lot of hassle.&nbsp;



Many hospitality operators depend on a variety of connected platforms from different providers for their technology. Our integrated bookings system will take away lots that complexity. Everything will be in one place, one tab, one login, one monthly bill.



Keep an eye out for more updates on these features over the next few weeks.



If you’d like to be an early tester of any of these new product features (with a little incentive of course) then&nbsp;<a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch.</a>

Stampede Spring/Summer Sneak Peek – More Tools To Help You Grow

Over the past few years, hospitality businesses have been in a rush to get up to speed with all the tech tools the market has to offer.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Many businesses, therefore, have ended up with a stack of technologies that all serve individual purposes. Most of these are haphazardly interconnected or worse not integrated at all.



What’s more, those digital tools each come with costs which can add up quickly.



With budgets being tight this year, time to review your tech solutions and find ways to reduce excess costs whilst growing your business.



<h5 class="wp-block-heading" id="h-find-tools-fit-for-the-industry">Find Tools Fit For The Industry</h5>



It’s tempting to go for the big household names we are familiar with. If it’s working for other businesses, it clearly has to work for yours as well, right?



However, contemporary online businesses, such as e-commerce, come with different tech needs compared to offline i.e. brick-and-mortar ones.



Most of the time those tools are not designed specifically for industries like hospitality. They are there to satisfy the mainstream online market.



How do you find industry-specific tools?



<ul class="wp-block-list"><li>Ask for referrals within your industry</li><li>Be specific in your Google search terms &#8211; ‘for hospitality/restaurant/hotel…’</li><li>Do detailed research and compare tools on tech directories like <a href="https://www.g2.com/" target="_blank" rel="noreferrer noopener">G2</a> or <a href="https://www.capterra.co.uk/" target="_blank" rel="noreferrer noopener">Capterra</a></li><li>Check testimonials on the websites &#8211; are those from companies similar to yours?</li></ul>



<h5 class="wp-block-heading">Save Money With An All-In-One Solution</h5>



Think about how many repeat customers you would need to pay for your monthly subscriptions and how much effort it takes to generate those visits.&nbsp;



Another important cost factor to consider is time. Syncing and managing multiple data sources from various integrated systems is often inefficient, as well as a potential GDPR risk.



Instead, industry experts are now advocating for multi-function smart tools and technology that can pay for itself.



Simplification is the way forward here. Rather than custom building a mix and match solution from different providers, choose one platform that can do everything you need in one place.



This way you’re no longer relying on costly and complex integrations and can focus on bringing more customers back.



Looking for a <a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">smart all-in-one solution</a> to grow your business? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more.

How To Save Money On Your Digital Tech Tools

Fliers, table-toppers, menu inserts, posters and trained staff are all well-established methods of increasing spend per head or spend per visit. However, the right technology setup&nbsp;can give you even greater control over customer purchase behaviour in the venue.



<h4 class="wp-block-heading" id="h-landing-page-redirects"> Landing Page Redirects</h4>



 Many apps, including <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">guest WiFi</a>, offer the ability to redirect customers to a website landing page of your choice as part of normal use. These pages function as an interactive flier or poster, and are cheaper, faster and easier to update than a whole venue full of printed materials.



 A special offer only available on that page can be used as an incentive to capture more customer data or make customers feel extra special by finding a secret offer.



<h4 class="wp-block-heading" id="h-email-and-sms-marketing"> Email and SMS Marketing</h4>



 With the right messaging system and guest data on hand, you can send promotions and offers to customers whilst they’re in the venue.&nbsp;



 Reward or encourage loyalty with special offers for returning customers. Certain apps will even allow you to target big spenders with marketing campaigns.



<h4 class="wp-block-heading" id="h-upsell"> Upsell</h4>



 Landing pages, while useful, don’t guarantee that customers will pay attention. Stampede’s <a href="https://stampede.ai/how-it-works/marketing/#stories" target="_blank" rel="noreferrer noopener">Upsell</a> feature works like Stories on social media to deliver digital fliers to return customers right on their phones. It’s fast to set up and you can change the offers as often as you need. Increase offer uptake, test new offers and save money on printed materials.



To find out more about how to increase customer spending in your venue, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

More Touchpoints, More Sales

British public stuck in food and drink venue routine

Word of mouth. The holy grail of marketing, the primordial promotor and notoriously hard to measure driver of new business. But what about the power of online reviews and recommendations?







Business owners and marketing professionals have always sought out word-of-mouth as the best method to attract new business. With all sorts of digital tools available nowadays designed to make word-of-mouth easier to generate than ever before.



In the hospitality industry, the task of getting new business from word-of-mouth depends heavily on reviews and recommendations. And normally these come from well-known websites like TripAdvisor, Yelp, Google and Facebook, making these websites pivotal in generating new business for hospitality venues like bars, cafes, restaurants and hotels.



<h4 class="wp-block-heading" id="h-recent-research">Recent Research</h4>



In a <a rel="noreferrer noopener" aria-label="recent survey (opens in a new tab)" href="https://stampede.ai/wp-content/uploads/2019/05/British-social-routines-and-connectivity-report.pdf" target="_blank">recent survey</a> we commissioned, 65% of respondents said that they never or rarely try new venues without a review or recommendation. Every review or recommendation counts when it comes to encouraging new business.



&#8220;But,&#8221; I here you say, &#8220;Don&#8217;t most people only leave a review when they have a bad experience?&#8221; &#8211; A natural thing to worry about, as these reviews would naturally count against your business.



Interestingly, we discovered that the notion that people are more likely to spread the word of negative experiences vs positive ones may not be entirely true.



Dispelling this myth, we found that almost the exact same number of people had reviewed their favourite restaurant as had reviewed their worst eating experience.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="1024" height="501" src="https://stampede.ai/wp-content/uploads/2019/06/t10-1024x501.png" alt="" class="wp-image-12582" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1024x501.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-300x147.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-768x376.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1536x752.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1200x587.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-150x73.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1920x939.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-592x290.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-123x60.png 123w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-184x90.png 184w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



 At 36% and 35% respectively, this number is still lower than many restaurant owners may like, such is the importance of good reviews and recommendations. However, it goes to show that people won’t just leave reviews when they have something to complain about – they also want to give praise when it is warranted.



<h4 class="wp-block-heading" id="h-increase-online-reviews-and-recommendations">Increase online reviews and recommendations</h4>



Given these findings, venues should be doing all they can to increase the number of people leaving reviews. And whilst there is a risk of negative reviews, there&#8217;s an equally good chance of a positive reviews coming in too. The important thing is to understand the value of reviews and the power they have in reaching and attracting new customers.



Find out more about our <a href="https://stampede.ai/get-reviews">Reviews feature</a>.



<hr class="wp-block-separator has-css-opacity"/>



<hr class="wp-block-separator has-css-opacity"/>

The Power of Reviews and Recommendations

Since its invention, the internet has expanded into every part of our lives. This includes educational institutions like schools and universities. Students have come to rely on the vast amount of information they can gather online for research purposes. Thinking of my own education, especially at university, it is clear that the internet made things a lot easier.

Offering WiFi in education is a must. Without the internet, students would actually have to read books and remember everything they’ve ever read &#8211; unthinkable!
<h2>Content Filtering</h2>
Since the internet is open 24/7, procrastinating is easier than ever before (clearly a student speaking here). People who blame certain websites for distracting students and pupils, clearly have a point. Whereas some pages are helpful and informative, other websites are just going to steal your time. Especially in education, content filtering can support students and pupils to fully focus while on a school supplied network. Making certain websites inaccessible does not only prevent distraction, it is also protection, especially for younger pupils. Just think of all the harmful content that’s out there in cyberspace. Content filtering is not only helpful for students to focus better on the actual important information on the web, it is also a simple way for schools to filter harmful and offensive content to <a href="/blog/safer-internet-day" target="_blank" rel="noopener noreferrer">protect younger pupils</a>.
<h2>Security</h2>
If an educational institution offers a single accessible network, it can clearly be considered a security threat. Storing teacher or management material on the same network that is shared with students, can lead to security breaches quite easily and can lead to sensitive data falling into the wrong hands. Which student wouldn’t love a copy of that really hard exam that’s coming up next week? Therefore, two separate networks are absolutely essential to prevent a breach from happening &#8211; one for sensitive back office information and another for student access.
A network breach is not the only security threat that educational institutions might face. Giving out passwords to students for accessing a wireless network  might seem a good solution at first &#8211; but, sorry to disappoint here- it’s are not. In order to provide the institution and the students with the safest way to connect, we recommend using a splash page that supports data encryption and therefore ensures the safest connection. Plus, you can put the University’s logo there and brand it accordingly.
<h2>Whitelisting/ Blacklisting</h2>
Another useful tool to manage educational networks better is blacklisting. Simply <a class="" href="/blog/kicking-people-off-your-wifi" target="_blank" rel="noopener noreferrer">ban unwanted network users</a> and make sure only the people who are supposed to use it, are actually on the network. A whitelist, on the other hand, can make it easier for authorised staff to connect.  Teachers on the whitelist can login instantly and without any effort and on a daily basis.
To provide a seamless and secure WiFi experience in education, Stampede created a unique set of tools that help institutions to manage networks better. If you want to find out more on how to provide safe internet to pupils and students, click below or feel free to get in touch with us.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi in Education

Washing machine tablets, shaving equipment, craft beer and Volvo cars. What do they all have in common with coffee? One word: subscriptions.



 Pret a Manger and Leon have just announced subscription schemes for coffee and other beverages. We’ll discuss Pret&#8217;s offer today, Leon&#8217;s tomorrow.



Pret are offering up to 5 coffees or drinks a day for £20 a month.



There are two direct ways this benefits Pret:



<ol class="wp-block-list"><li>Upselling and cross-selling. People will buy more than coffee when they visit a store </li><li>Not everyone will use their monthly quota. This means the lack of office lunch footfall will work in their favour.</li></ol>



But there are other benefits for them too &#8211; aside from the news coverage.



Craftily, customers have to use a Pret app to use the scheme. &nbsp;So this means that not only will they create more loyal customers, but they&#8217;ll also build up a contact database and extra marketing opportunities.



As grab-and-go businesses, it&#8217;s difficult for them to build up contact databases as easily as sit-in venues can. &nbsp;



Stampede builds these customer contacts automatically in a variety of ways, so we&#8217;ve seen how fast you can build databases (some of our clients gain thousands of customer records every day). These databases are the key to bringing customers back, with carefully crafted offers sent to the right people, at the right time.



Build your database, create loyal customers, grow your business. This is definitely not an exclusive for big chains.

The New Caffeine Fix Campaign

I got <a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">this email</a> from a local fine dining restaurant a few weeks ago, and thought it was too good not share with you.



 <a href="https://www.wedgwoodtherestaurant.co.uk/" target="_blank" rel="noreferrer noopener">Wedgwood The Restaurant</a> is one of Edinburgh’s top restaurants from Chef Paul Wedgwood. They were one of the first fine dining venues in Edinburgh to launch an “at home” service during the first lockdown.&nbsp;



 A choice of dishes in a 3-course menu, with heat and serve instructions included, delivered to your home at a reasonable price. Ideal for big celebrations at home.



 This recent <a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">email</a> was a promotion to celebrate 30 weeks of Wedgwood at Home. It’s a wonderful email marketing campaign. They shared how many meals have been ordered in that time (10,000!!), said a thank you all their supporting customers and threw in a special offer:



<h5 class="wp-block-heading" id="h-as-a-thank-you-to-all-our-wonderful-customers-we-re-offering-a-free-wedgwood-shortbread-and-tablet-with-every-order-this-week-a-complimentary-deciding-time-once-the-restaurant-is-allowed-to-open-again">&#8220;As a thank you to all our wonderful customers, we’re offering a free Wedgwood Shortbread and Tablet with every order this week. + a complimentary ‘Deciding Time’ once the restaurant is allowed to open again.&#8221;</h5>



<h4 class="wp-block-heading" id="h-why-it-works">Why It Works</h4>



The 30-week celebrations and the 10,000 meals stat send a powerful message: they’re experienced at doing fine dining home delivery and it’s very popular. Having ordered it myself back in April &#8211; I can confirm it’s an excellent way to mix up the usual home delivery scenario.



 Everything from the subject line &#8211; &#8220;30th Celebrations!&#8221; &#8211; that engages readers curiosity to the clean design of the email and the gentle incentive (see above) all work brilliantly together. <a href="https://s3.amazonaws.com/unroll-images-production/projects%2F2586%2F1606485256135-Screenshot+2020-11-27+at+12.28.57.png" target="_blank" rel="noreferrer noopener">The email</a> also tells readers how to learn more about the weekly changing menu by connecting with Wedgwood on social media.



 It’s important to mention that Wedgwood sends fairly regular emails which keep their database warmed up and open to promos like this. The whole email strategy contributes to the effectiveness of individual messages like this one.



<h4 class="wp-block-heading" id="h-putting-it-to-use">Putting It To Use</h4>



 This milestone promotion style is very versatile. It could be the owner’s birthday, the founding date of your business, a year since a big rebrand, the list goes on. And it certainly stands out against another round of “reopening special offers”.&nbsp;



Using a celebration or milestone unique to your business to run a promotion is a surefire way to increase sales in quieter periods. There&#8217;s no need to wait on the calendar and you&#8217;ll get more attention when customers aren&#8217;t bombarded with seasonal emails from everyone else.



 Got some great ideas for promotions? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team and we’ll help you get them in front of your customers.

How To Celebrate A Milestone

Planning a coffee shop opening for 2019? Got amazing coffee and an inviting interior? Do shops, offices and potential customers surround your shop? That&#8217;s a great start. But to keep your business busy, you can&#8217;t rely on passers-by wandering in off the street. Spend time establishing your brand online and get customers to come to you.



<h4 class="wp-block-heading" id="h-why-your-coffee-shop-brand-needs-an-online-presence">Why your coffee shop brand needs an online presence</h4>



You may have been on a fact-finding trip to South America before opening your business. You might sell the best speciality coffee for miles, but have you translated this into your brand? How will you show this knowledge and passion to your customers and use it to win you sales? Establishing your brand&#8217;s ethos and personality online will help set you apart. Be easy to find and tell your customers what&#8217;s at the heart of your business and you&#8217;ll be on the right path.&nbsp;



When customers are looking for somewhere to eat and drink they grab their smartphone. They search for cafes, look at local food bloggers on Instagram, and snoop on review platforms. These are opportunities for you to get noticed. Use them to showcase the customer experience you offer and explain what you&#8217;re about. Here&#8217;s how you align your online presence to your customer to drive footfall&#8230;



<h4 class="wp-block-heading" id="h-1-set-up-your-google-my-business-page">1) Set up your Google My Business page</h4>



If someone&#8217;s looking for somewhere to eat or drink and they search Google for a coffee shop nearby, can they find you online? Your <a href="https://www.google.com/intl/en_uk/business/">Google My Business page</a> is a free marketing tool. It can help customers find you and learn more about you.



Set up your page to display your location, opening hours and contact details. Write a summary about your establishment that speaks to your target customer. Use words that tell them if you&#8217;re a comfy spot for casual coffee drinkers. If your shop is aimed squarely at coffee aficionados, make sure they know. Your target customer should identify with your coffee shop brand when they look at this page. 



Upload photos of your food, drink and your shop interior. Give potential customers a sense of what it&#8217;s like to visit you. Want to let people know about your launch party? You can <a href="https://support.google.com/business/answer/7342169?hl=en-GB">add a post</a> to let customers know about special events. Don&#8217;t forget to link to your website so customers can learn even more about you. 



<h4 class="wp-block-heading" id="h-2-invest-in-a-coffee-shop-website">2) Invest in a coffee shop website</h4>



Do you really need a website for your coffee shop? Not always, but coffee shop owners often overlook the benefits a website provides. A branded easy-to-navigate website can enhance a customer&#8217;s online experience with you. Plus, it gives you real estate you control to set out your store. 




What should be on your website? Start with an easy to find food and drinks menu, use great photography that sets the ambience for your shop. A website blog is a great place to share photos and facts from that fact-finding trip to South America. It&#8217;ll show &#8217;em you know your stuff. A website is a platform where you can share the stories, news and events that shape your brand for customers. Don&#8217;t forget to link your site to your social media accounts. This helps Google to identify your profiles and draw them into your Google My Business page. It also encourages customers to connect with you.



<h4 class="wp-block-heading" id="h-3-begin-your-social-media-story-at-the-start">3) Begin your social media story at the start</h4>



If you want customers to wake up and smell just how good your coffee is, social media can help you to waft the scent. According to <a href="https://www.nationwidecoffee.co.uk/news/coffee-news-update-2020-and-your-best-approach-for-growth">research</a>, 45% of coffee industry leaders think social media is their most effective form of marketing. Coffee quality was identified as the biggest factor behind café success, but you need to lure those coffee drinkers in to taste what you&#8217;re offering. And the experts say you should get this strategy started before your launch. 



Simon Fogal, Creative Director at Food and Drink PR firm <a href="https://chapter81.co.uk/">Chapter 81</a>, spoke to Stampede to share his tips for launching coffee brands on social media. Yes, #latteart and #pastryporn play a part. But it&#8217;s those behind-the-scenes images that shape a brand and pique social media user&#8217;s interests.&nbsp;



&#8220;Our first port of call is great photography, images that can set a scene and really get the ambience of the venue through the lens. So we do simple set-up shots, product shots. But there are also basics like opening times,&#8221; advises Simon. 




Simon spoke to us about Chapter 81&#8217;s successful launch of Leed&#8217;s coffee shop, <a href="https://archiveleeds.co.uk/">Archive</a>. Behind the scenes teasers were used to generate interest in the brand well before the baristas got busy with any beans. 



&#8220;We helped launch their Instagram and did the shop build in sets of three. We had to do several shoots as the impact dates were very tight and it was still being built. Details of the shop and machines were used to create hype and intrigue and we did the sets of three to build up a quality Instagram feed.&#8221; 




When customers hear about new business launches, they&#8217;ll often head straight to social media to find out more details. Building anticipation by sharing your story so far can help strike the right impression with your audience. 




<h4 class="wp-block-heading" id="h-provide-reliable-and-free-wi-fi">Provide reliable and free Wi-Fi</h4>



The rise of remote workers has driven demand for free Wi-Fi in coffee shops. Yet there are extra benefits beyond promoting you as a freelance friendly spot. With a <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">captive portal</a> your customers login via a personalised branded screen. You can collect data to help turn first visitors into valuable repeat customers. Insights help you to craft targeted marketing. You get a fuller picture of your customer.&nbsp;



Offering free Wi-Fi also makes it easier for your customers to act as <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">ambassadors for your brand</a>. They can tag your coffee shop&#8217;s Instagram profile in photos of their fantastic flat white or fluffy pancake stack. And a good Wi-Fi connection makes it simple for guests to submit a review before they leave your venue.



<h4 class="wp-block-heading" id="h-be-proactive-with-your-review-strategy">Be proactive with your review strategy</h4>



When you&#8217;re the new coffee shop on the block, online reviews are super important for boosting business. Your Google review score sits within your Google My Business page. Potential customers can read reviews with just a few clicks. This helps them to decide whether to visit you. Reviews on platforms such as TripAdvisor and Google and responding to reviews can increase your visibility. They help to build your brand&#8217;s reputation.&nbsp;



You don&#8217;t need to be pushy in asking customers for reviews but you can say you&#8217;d appreciate one if they give a compliment. You’ll need to be mindful of how you respond to reviews. Aim to address them in a timely fashion. Thank guests for feedback and show empathy when issues arise. A genuine attitude and personal touch can go a long way in building your coffee shop&#8217;s brand online.&nbsp;



If you&#8217;re considering introducing Wi-Fi for your coffee shop customers, find further reading here:



<ul class="wp-block-list">
<li><a href="https://stampede.ai/wp-content/uploads/2018/07/Stampede-Factsheets-Coffee_Shops.pdf">Coffee Shop Factsheet</a></li>



<li><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">Benefits of Free Wi-Fi for coffee shops</a>&nbsp;</li>



<li><a href="https://stampede.ai/blog/brew-lab-drips-success-with-coffee-shop-wifi-blackbx-success-story/">Brew Lab coffee shop story</a></li>
</ul>



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Schedule a chat</a> with one of our team for more advice

Establishing Your Coffee Shop Brand Online

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

250 no shows on the first weekend of outdoor trading. That’s the sad outcome one pub has reported, and they’re only one of many.&nbsp; Pre-booking is now an essential part of the eating out experience. With those and customers reserving at multiple venues comes a high rate of no shows, customers simply not turning up for a variety of reasons.&nbsp;



<hr class="wp-block-separator"/>



This, of course, means turning down other customers who weren’t able to secure a table. No shows cost the industry up to £16bn each year, which is further exacerbated by the pandemic.



<h4 class="wp-block-heading" id="h-4-ways-to-combat-no-shows">4 Ways to Combat No Shows</h4>



The good news is, there are ways to reduce no shows in your venue. Your customers’ plans may change but they don’t have to affect your business.



<h4 class="wp-block-heading" id="h-1-raise-awareness">1. Raise Awareness</h4>



Make customers aware of the damage no shows create, using your socials, email marketing and your website. Implement a “honour your reservation or cancel in advance” culture. Also, offer different ways for your customers to cancel their bookings so that if they have to cancel, they can do so easily.&nbsp;



In addition, amend your policy and release booked tables after 15 minutes if they turn into a no show.&nbsp;



<h4 class="wp-block-heading" id="h-2-communication">2. Communication</h4>



Many bookings are made in advance. So besides from sending your regular booking confirmation via email &amp; SMS, you should also send a reminder 24-48h before.&nbsp;



Be clever here and use this as a way to scale up your customer experience and ask if they have any additional requirements or wishes. And, of course leave them the option to cancel if necessary.&nbsp;



<h4 class="wp-block-heading" id="h-3-deposit">3. Deposit</h4>



Probably the most straightforward solution, ask for a deposit. For many years especially smaller, independent businesses have hesitated to do so. The fear being that it might impact bookings and discourage customers.&nbsp;



But circumstances have changed and so has your customers’ attitude. According to recent research by HGEM, <a href="https://www.hgem.com/opinion/consumer-sentiment-reopening" target="_blank" rel="noreferrer noopener">63% of customers are happy to pay a deposit</a>&nbsp;to secure a table at their favourite venue. Asking for credit card details is also an option to reduce no shows.



<h4 class="wp-block-heading" id="h-4-for-outdoor">4. For Outdoor</h4>



Outdoor trading is highly weather dependent, which can be an additional reason for customers not to show up. Weather can’t be changed, but the way you deal with it certainly can.&nbsp;



Many businesses already provide umbrellas and blankets for their tables. Take it one step further. Check the weather forecast. Is rain coming up? Use your reminder message to offer customers an alternative. “Instead of not showing up or cancelling, make use of our takeout and/or delivery and simply enjoy our food in the comfort of your own home.”



<h4 class="wp-block-heading" id="h-best-practice-from-the-industry">Best Practice from the Industry</h4>



The industry has reacted with several campaigns running on social media and businesses have joined forces to fight and reduce no shows.



<a href="https://www.instagram.com/sixty_eight_people/" target="_blank" rel="noreferrer noopener">#NoMoreNowShows</a> created by Sixty Eight People is an example widely used on Instagram. Another campaign has been launched by The Foursquare group <a href="https://www.bighospitality.co.uk/Article/2021/04/14/Campaign-launched-to-encourage-deposits-as-restaurant-no-shows-return" target="_blank" rel="noreferrer noopener">#SaveMySeat</a>, with the aim to normalise deposits.&nbsp;



<h4 class="wp-block-heading" id="h-bonus-tip-double-check-your-automations">Bonus Tip: Double-Check Your Automations</h4>



You’ve probably set up an automation for your confirmation and reminder messages. Make sure that they’re all running flawlessly.



Quick Checklist:



<ul class="wp-block-list"><li>Content still up-to-date? &#8211; i.e. include new policy</li><li>Preview and test send</li><li>Displayed fine on multiple devices?</li><li>Check everything is working on a regular basis</li></ul>



If you need a hand giving your automated emails and SMS campaigns a make-over, get in touch with us on <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">contact@stampede.ai</a> or <a href="tel:0131 510 7008" target="_blank" rel="noreferrer noopener">0131 510 7008.</a>&nbsp;We&#8217;re happy to help.

4 Reliable Ways to Reduce No Shows by 30%

Submited by Jimmy Garcia



In March, when we first went into lockdown, it felt like everything we had worked so hard to achieve building the business over the last decade was slipping away overnight. At my lowest ebb, I stayed in bed for a couple of days then realised, I can’t go on like this, I have to be busy. We decided to set up our &#8216;Donate a Dinner&#8217; campaign and created food parcels for Age UK and Wandsworth Council to give back to those who were at the most vulnerable. 



With Britain on lockdown, we were hit hard, losing half of our staff and some lucrative bookings, including the Cannes Film and Glastonbury Festivals. With the Donate a Dinner campaign, we reached out to our corporate clients that were still thriving — Google, Virgin Media and Facebook for example — and asked everyone to donate £3 to cover the cost of each meal. With that, we were able to deliver 861 meals a day and ensure a regular supply each week. 



By April, we had then set up logistics to do nationwide delivery of our range of corporate event boxes and feasting dinners for the public (which we have delivered over 22,000 of to date).



We are market leaders in the pop-up restaurant sector, so whilst we couldn&#8217;t operate events all year, we quickly set about creating immersive, experiential pop-up restaurants in outdoor locations to accommodate people&#8217;s demand and need to be outdoors.



Our mission has always been simple &#8211; we create memorable experiences that last a lifetime through food and drink and make people smile with our creations. On our private events, we aim to be completely client-led, creating bespoke menus and working creations for any occasion or theme, but always putting the client&#8217;s vision at the forefront of our ideas and despite going into lockdown and all the difficulties the business has faced being in the hospitality industry.



I&#8217;m so proud that we&#8217;ve still been able to keep these events going to keep people smiling &#8211; mostly virtually of course! I&#8217;m also really proud of our Donate A Dinner campaign and how quickly the team pulled together to make the logistics work for delivering food nationwide and throughout Europe which was no easy feat!



We&#8217;ve consistently worked within the rules to keep our clients happy and team working. Where most catering companies may have gone into hibernation, we are continuing to provide a service (albeit virtual) for our clients and we firmly believe fortune favours the brave, and that we&#8217;ll be the first out the traps on live events when this is over, having already won two catering contracts at Henley Regatta this summer and gone on two more venue lists as approved caterers which we&#8217;re so proud of! 



Virtual won&#8217;t be going away anytime soon and so we&#8217;re continuing to improve and evolve our offerings to make it really easy for people to order delicious food boxes for themselves or groups of friends, family or colleagues &#8211; no matter what happens, we&#8217;re determined to keep people connected through delicious food!!











Got a story to tell? <a href="https://stampede.ai/lockdown-stories/">Submit yours here</a> for a chance to win a £100 Amazon Gift Voucher.

Jimmy Garcia Catering – Lockdown Story

Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a>.



We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;great source of extra sales&nbsp;around the holiday season, which carries into the new year.



No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards">Increase Revenue With Digital Gift Cards</h5>



There are many reasons why you should opt for digital gift cards this year.



One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;integrate with your marketing platform. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.



Plus, they are easier to buy and use for customers and they can&nbsp;personalise&nbsp;them.



<h5 class="wp-block-heading">5 Tips To Make Your Gift Card Sales A Success</h5>



So, here’s how you can make the most out of this year’s gift cards sales:



<h6 class="wp-block-heading">1) Add-ons</h6>



Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;special experience&nbsp;by adding some add-ons.



<ul class="wp-block-list">
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading">2) Omni-channel promotions</h6>



Your gift cards should be&nbsp;highly visible across all your channels.



Website:



<ul class="wp-block-list">
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



Email &amp; SMS:



<ul class="wp-block-list">
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



Social media:



<ul class="wp-block-list">
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;“Shop Now”</li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading">3) Reminders</h6>



Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;



Make sure to&nbsp;keep your mailing list updated&nbsp;and exclude those who have already purchased.



<h6 class="wp-block-heading">4) Promotional push</h6>



Simple but effective. Give your gift card sales an additional push and come up with a special deal around Black Friday (24th of November).



<h6 class="wp-block-heading">5) Flash-promotion</h6>



There are always those who leave their Christmas shopping to the last minute.&nbsp;



A&nbsp;last-minute flash sale&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.



Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Stampede Gift Cards</a>.

5 Tips To Sell More Gift Cards This Festive Season

<h4 class="wp-block-heading" id="h-burst-into-your-customers-inboxes-and-maximise-your-profit-opportunities">Burst into your customers&#8217; inboxes and maximise your profit opportunities</h4>



To make your job a little easier and save you time coming up with campaigns, we’ve created an Email Marketing Guide&nbsp;specifically for hospitality brands.



Download your FREE Email Marketing Guide for April 2024 now and start scheduling and promoting your campaigns.



Featuring 5 instant and seasonal campaign ideas, 3 ready-to-use templates and 8 additional resources from our blog.

April 2024 Email Marketing Guide

The <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/05/shocking-truth-about-how-many-emails-sent/">average person spends 4 hours a day </a>to work through their inbox. So, how do you make sure that you get your customers’ attention when it comes to your email marketing? A well-designed email both visually and with engaging content can make the difference in <a href="https://www.copper.com/blog/sales-email-statistics">today’s noisy email inboxes</a>.  







But what if you don’t have a <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/?referrer=stampede.ai">background in marketing and design</a>? Even without the resources of a big brand, you can make an impact. It’s much easier than you think with our big 4 email design tips:



<h4 class="wp-block-heading">Your Brand</h4>



A uniform and memorable branding is key in today’s highly competitive business environment. Every email you send to your customers is an extension of your existing brand.



Therefore, our first tip is to stick to your overall branding when designing your emails. This includes your regular colours, the font, but also any logos or images connected to your brand. Consistency is the magic word here. By doing so, your customers will immediately recognise your company when opening the email.



<h4 class="wp-block-heading">Placement of Text, Buttons, Images and White Space</h4>



It’s nothing new that readers’ attention will drop the closer they come to the bottom of the email. In order to keep them going, you need to catch their interest straight away. So don’t just overload your emails with important images and call-to-actions (CTA) right at the top of it.&nbsp;



The second tip to follow is to focus on selected images with clear CTAs, placed at the beginning of your email. So in case, you lose them further down, they’ve got the important bit.



Also, make sure to include paragraphs and enough white space. This will make it easier for your customers to read through and also visually separates your content.



<h4 class="wp-block-heading">Storytelling</h4>



Remember those days in school when your teacher would say “your text needs to have a clear thread running through?”. Still relevant. That way you make sure that your readers don’t miss the important message in your email. This clear narrative is also highly relevant for the email design.



So here comes the third tip. Naturally, lead your customers’ attention to the most significant part within your email. Basically, storytelling via images rather than words.



<h4 class="wp-block-heading">Optimizing for Mobile</h4>



As a consequence of the fact that we’re in front of our phones all the time, most of your customers will open your emails on their phone. The term “mobile-friendly” is all around. Though only being mobile-friendly for your website is not enough. We want more!



This is our last tip. Specifically, design your sequences for viewing on phone screens and test them before sending them out. This way you ensure not only a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/?referrer=stampede.ai">mindblowing email design</a> on the laptop but also on your customers’ mobile screen.



BONUS ROUND! Have an extra one on us:



<h4 class="wp-block-heading">Extra Tip &#8211; Call-to-action</h4>



<a href="https://www.campaignmonitor.com/resources/guides/10-tips-improve-email-calls-action/">CTAs are the trigger to immediate customer response</a> to your email. So you should put some thought into them as well. We think it should rather be a shout to action, than just a simple call.&nbsp;



So the ultimate tip for you. Ensure that your CTA is not missed by your readers. Make the buttons big enough in combination with an eye-catching design and strong wording&nbsp;



Overall, doesn’t sound too complicated, does it? Follow these simple and straightforward tips and you will be able to stand out from the crowd. Extraordinary email designs are your magic key to higher customer engagement. 



Did you know that our marketing software can help you to easily <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">set up your email campaigns</a>? And even better, once set-up they run automatically.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

4 Tips for an Outstanding Email Design

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

How To Speed Up Content Creation With AI In Hospitality

2 Ways to Boost Your Off-Peak Times [Updated 2023]

New Venue? Keep Your Footfall For Longer With Customer Data

Secure Revenue This Winter With Delivery Orders

How To Sell More And Increase Spend Per Head With Upsell

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

Easy And Profitable Marketing With Automations

The need for fast and reliable guest WiFi at public venues is becoming as common as running water and electricity. Some achieve this better than others and often the reason for a negative experience is not the software being used or the method of delivery but the hardware behind it.
When we were tasked with delivering a guest WiFi solution to <a href="https://www.royalhighlandcentre.co.uk/">The Royal Highland Centre</a> in Edinburgh, I was happy to learn that <a href="https://whysettle.co.uk/">WhySettle</a> out our IT partners for this install had already fitted out the venue fully with Ubiquiti UniFi hardware all managed using an externally hosted cloud controller. The network consists of 103 access points and has a range of indoor and outdoor spaces with over 18’000 square metres of exhibition space.
<img loading="lazy" decoding="async" class="alignnone wp-image-10886 size-full" src="https://stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg" alt="" width="2724" height="2650" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg 2048w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-300x292.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1024x996.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-768x747.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1536x1494.jpg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1200x1167.jpg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-150x146.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1920x1868.jpg 1920w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-16x16.jpg 16w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-592x576.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-62x60.jpg 62w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-93x90.jpg 93w" sizes="(max-width: 2724px) 100vw, 2724px" />
The Royal Highland Centre hosts over 250 events annually and welcomes over a million visitors each year so, the guest network has to be top notch. Stampede provides a seamless login experience pointing guests to a captive portal allowing the venue to collect any data on guests that they wish. The RHS decided to collect email and postcode information; from this, we are constantly updating a large mailing list and user origin map.
Some say that data is the new oil but data without the proper software and utilisation is about as valuable as oil would be if engines were never invented. Stampede can integrate directly with the vast majority of marketing automation tools such as MailChimp, ConstantContact and Dotmailer. All opt-ins and verification happens right within our system meaning that all information captured is fully compliant with GDPR and verified to be accurate by the user themselves. 
So far, we have collected fully complaint and verified information of around 15’000 people at The Royal Highland Centre all underpinned by a solid UniFi guest network.
Interested in deploying a Stampede network in your venue? <a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Find out more</a>.

Providing Guest WiFi to the Royal Highland Centre

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

A proven way to <a href="https://stampede.ai/how-it-works/wifi">build your customer mailing list with minimal effort is using your WiFi</a>. It works, as customers want to stay connected when they’re out and about.



However, some operators might have noticed a shift in customers’ behaviour lately.&nbsp;



With going out becoming more of a treat, customers seem to spend less time on their phones, and more time focusing on the moment with their family &amp; friends.&nbsp;



So, how can you encourage your customers to use your WiFi again to keep growing your mailing list?



<h4 class="wp-block-heading" id="h-increase-visibility">Increase Visibility</h4>



Back in the day, when ‘free WiFi’ was still a novelty, businesses used to have signs and posters in their venue to encourage customers to sign-up.



Those have disappeared with more and more venues offering WiFi and customers expecting it as a given.&nbsp;



Time for a little reminder.&nbsp;



Here’re 3 quick steps to action:



<ol class="wp-block-list">
<li><a href="https://www.qr-code-generator.com/">Generate a QR code</a> that links to your Guest WiFi sign-up page</li>



<li>Print posters with your QR code &#8211; distribute them in your venue</li>



<li>Add the name of your network to menus, table toppers, etc.</li>
</ol>



<h4 class="wp-block-heading">Offer Discounts</h4>



Discounts always work as a treat, especially to boost WiFi log-ins. They become even more effective if customers can use them instantly.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Sign-up to get %-off your bill today</li>



<li>Happy Hour promotion &#8211; get 2-4-1 if you sign up now</li>



<li>Post whilst in-venue, tag us, and get a freebie or voucher for the next visit</li>
</ul>



<h4 class="wp-block-heading">Run Contests</h4>



Contests are not only fun and engaging but they are also an easy way to grow your customer mailing list for low costs.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Prize draw &#8211; sign up and share with a friend to increase your chances to win</li>



<li>Vote for your favourite dish &#8211; enter your email to win a voucher</li>



<li>Take the quiz to find your perfect drink &#8211; enter your email to see the results and enter a prize draw</li>



<li>Photo wall competition</li>
</ul>



Start capturing your data through your <a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a> and build your mailing list with ease. Get in touch to find out more about the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>.

3 Tools To Get More Customers On Your Mailing List

Your&nbsp;table booking data&nbsp;is a treasure trove of customer insights.&nbsp;That’s the place where customers tell you about their individual needs and preferences when it comes to dining out. Though to use your data effectively it’s best to&nbsp;link your booking system to a Customer Relationship Management&nbsp;(CRM) platform. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



This creates a&nbsp;single customer view&nbsp;where all information on that particular customer is gathered together. Use those insights to&nbsp;personalise your customer experience&nbsp;and turn them into regulars.



<h5 class="wp-block-heading" id="h-generate-more-sales-with-connected-bookings-and-crm-data">Generate More Sales With Connected Bookings And CRM Data</h5>



The key to&nbsp;high conversion rates&nbsp;and increased sales is personalisation. You can power your&nbsp;personalised campaigns&nbsp;with all the data you gather together in your CRM. Also access data sources such as loyalty schemes, e-commerce,&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">guest WiFi</a>,&nbsp;<a href="https://stampede.ai/blog/3-ways-to-improve-customer-experience-with-bookings-reviews/" target="_blank" rel="noreferrer noopener">online reviews</a>, etc. for this.



Ideally, you opt for an&nbsp;all-in-one solution. The data sync will happen automatically and your database will grow and be kept updated for you.



As a fallback, you can integrate your systems but there are risks, such as duplicate creation, transmission errors and added costs.



<h5 class="wp-block-heading">How To Build A Strong Customer Profile From Your Bookings Data</h5>



Here’s what you should include in your customer profile.



Customer related:



<ul class="wp-block-list"><li>Basic contact details, including birthday if possible</li><li>Demographics &#8211; family, couple</li><li>Preferences &#8211; favourite table, food &amp; drink</li><li>Dietary requirements</li></ul>



Booking related:



<ul class="wp-block-list"><li>Frequency &#8211; loyal customer vs. first-time visitor, last booking</li><li>Behaviour &#8211; day of the week and times</li><li>Type &#8211; one table or group, events</li><li>Special occasions &#8211; birthdays and other anniversaries</li><li>Customer satisfaction based on reviews</li><li>Check size &#8211; big vs low spender</li><li>Previous no-shows</li></ul>



All these can be used to feed your&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">personalised marketing campaigns</a>. E.g. a special deal for your customer’s favourite drink, a simple birthday offer or a win-back campaign&nbsp;if it&#8217;s been a while since the last booking.



Looking for a smart hospitality growth platform that combines CRM, bookings, marketing and much more?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

How To Use Bookings Data To Supercharge Your CRM

If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> should definitely be part of your strategy.&nbsp;



There are three different types of CRM systems:



<ol class="wp-block-list">
<li>Analytical CRM systems that gather data useful for reporting and decision-making.</li>



<li>Operational CRMs that streamline processes and communication.</li>



<li>Collaborative CRM platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems">1. Analytical CRM systems</h2>



When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;



With these powerful tools, you can dive deep into customer data, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;



Analytical CRMs also make it easy to create customised reports and visualisations. Those help you track progress and hone in on areas that need improvement.



By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.



<h2 class="wp-block-heading">2. Operational CRM systems</h2>



Operational CRMs are a vital tool for businesses to streamline their processes and improve overall customer experience.&nbsp;



They allow companies to better manage every touchpoint of the customer journey, from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.



Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message">better communication</a> with customers but also allows businesses to make data-driven decisions for continuous improvement.



<h2 class="wp-block-heading">3. Collaborative CRM systems</h2>



Collaborative CRM systems make sure that everyone in the business has access to the same data. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;



With a collaborative CRM, every individual involved in the customer&#8217;s journey can view the full customer record with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;



The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;



<h2 class="wp-block-heading">Tips on how to choose the right CRM system for your hospitality business</h2>



As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.



However, with so many options out there, it can be challenging to choose the right CRM. The operational feature is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.



However, ideally, a CRM system should incorporate elements of all three CRM types &#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;



It&#8217;s important to emphasise the significance of finding the right fit for your needs when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;



You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources



<h2 class="wp-block-heading">Closing thoughts</h2>



Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.



By investing in the right type of <a href="https://stampede.ai/amaze">CRM system</a>, you can unlock significant potential for your business and take your customer experiences to the next level.

The 3 Different Types Of A CRM System Explained

Who would have guessed that the year 2020 would have us in lockdown? That businesses would be pressed to close their doors and that the days as we once knew them would come to a sudden halt? This is, unfortunately, our current reality and it’s a harsh one for all of us. It’s not the end, however. With some positive thinking, innovation, and strategising – you can still make a success of your hospitality business despite the current and seemingly unyielding “downtime”.



If you&#8217;re not furloughed, then the following tips are great for those who are in the hospitality industry. These ideas will keep you productive and they will help you to best prepare your business for when your doors open again.



<h2 class="wp-block-heading">Spring Clean</h2>



We’re starting with the most obvious and possibly most dull (for some) idea. While your venue is not seeing any foot traffic, you may as well use the opportunity to give it a thorough clean. This is especially important during this time when cleanliness and hygiene is the number one priority.&nbsp;Many readers have probably already done this. But it&#8217;s important to keep it up, as dust will gather even with no one visiting.



Disinfect the nooks and crannies that were low priority before, deep clean cupboards and shelves. Pull everything out of these storage places and get stuck in. Even the staff only areas.



At the same time, you may also want to look into creating a new schedule and cleaning tasks for staff going forward. New expectations and measures have been put in place when it comes to cleanliness and these should be added to your regimen.



<h2 class="wp-block-heading">Tackle Staff Training</h2>



Platforms such as Skype, Zoom, and Google Hangouts make it possible for staff members to meet and collaborate online. This means that staff training doesn’t pause if employees are furloughed &#8211; in fact getting those staff training is encouraged.



You can use the new found time on your hands to compile training material. Alternatively, you can browse the internet for information to be passed onto your staff that can improve their skills.&nbsp;



Once you have your training material ready, set a meeting date and time that everyone can commit to (giving everyone time to set-up the conference application of choice). You can then continue with your staff training online. This is also a great way to encourage a positive outlook and to keep employees in good spirits during a period of uncertainty.&nbsp;



<h2 class="wp-block-heading">Update Your Website and Social Media Pages</h2>



Now’s the time to make those changes and updates to your website that you just never get to. You can:



<ul class="wp-block-list"><li>Make sure all of your contact details are still correct</li><li>Test your contact form to make sure it’s still working</li><li>Add new and more recent photos to your gallery</li><li>Write blog posts for your blog (content is a key component when it comes to SEO and online marketing)</li><li>Contact your web designer for an upgrade or a new user interface design</li><li>Add an E-commerce module and create an online store</li></ul>



The same applies to all of your social media pages. You can make sure your details are correct across all of the platforms and update your “About Us” sections with recent news.&nbsp;



Downtime is also perfect for planning future social media posts. You can compile content and post ideas to schedule for the coming months.&nbsp;



<h2 class="wp-block-heading">Update and Optimise Your Directory Listings</h2>



Most hospitality businesses recognise the importance of having listings on both offline and online restaurant, travel, and entertainment directories. While you have some time on your hands, why not make sure that the information on these directories is still correct? Perhaps you can respond to customer reviews too and better your reputation across all channels.&nbsp;



You may also want to do some research to see if there are any new directories that you have not been listed on. During strenuous times for businesses, you want to make sure that your brand is advertised well and even the smaller directories could give you extra exposure.&nbsp;



<h2 class="wp-block-heading">Work on Your Marketing Approach</h2>



Just because you’re not receiving customers, it does not mean that you should stop marketing yourself. Continue with your social media campaigns and start strategising for the weeks and months ahead.&nbsp;



An event &#8211; such as the Covid-19 pandemic &#8211; can change how the world reacts to your brand and your advertising methods. Now may be a good time to strategise how you market yourself. For example, the current lockdown has emphasised how important the digital world is. It provides a portal where many businesses can continue to trade or at the very least, engage with customers. Perhaps it’s time to consider improving your email marketing and digital customer communications? Or maybe you want to make more of a prominent appearance on social media?



<h2 class="wp-block-heading">Adjust Your Strategy</h2>



When a stick gets thrown in your works, then we encourage you to embrace the event as an opportunity to learn and grow. Do what you can to ensure that your business is stronger and more prepared every time something drastic and unforeseen occurs.&nbsp;



When it comes to adjusting the strategy of a restaurant or hotel, for example, we &#8216;ve got the following suggestions:&nbsp;



<ul class="wp-block-list"><li>You can take your business online and create an E-commerce store where you sell your recipes, secret ingredients, cooking lessons, and vouchers.</li><li>Create a delivery service to get meals and drinks to your customers’ doorsteps.</li><li>Offer your services to those in need. If you have available hotel rooms, you can offer them to those who need to self-isolate or to those who cannot find a flight back home. If you’re a restaurant, you can use your resources to make food parcels for the hungry. This way you can continue to serve your community and you will be remembered for the role you played in giving-back.&nbsp;</li></ul>



<h3 class="wp-block-heading">On an end note:</h3>



When you’re stuck at home, why not use the time to get to know your customers better? When you know your customers – you know your business. At <a href="https://stampede.ai/">Stampede</a>, we provide smart technology so that you can connect and communicate with audiences. Helping you to learn their behaviours and expectations with data driven insight. Ready to <a href="https://stampede.ai/contact/">contact us</a> for more information?

Hospitality business owner working on projects

How Your Hospitality Business Can Make the Most of Downtime

Is your kids&#8217; menu beige, boring and mainly consisting of chicken nuggets and chips? <a href="https://kam-media.co.uk/family-dining-opportunity/">65% of parents think that restaurants should be more inventive when it comes to their special children&#8217;s offerings</a>. After all, those kids will be the customer of the future, so better get things right early on. We&#8217;ve got some insight to share on what restaurants can do to appeal to families.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-standing-out-in-a-crowded-sector">Standing Out In A Crowded Sector</h4>



As mid-market restaurant brands fall by the wayside, many have accused chains of being too samey. There&#8217;s no denying that plenty of brands share similar menus and price points. So how can those targeting the family market differentiate and win family diners away from competitors? 



The obvious answer is to take the time to understand and serve customers better. The little things really do make a difference. 



According to recent research by <a href="https://kam-media.co.uk/family-dining-opportunity/">KAM Media</a>, families make up 57% of restaurants&#8217; revenue. With children playing an important part in deciding where to eat out for over half of the families. Cater well for kids and their parents will reward you with their loyalty. 



We spoke to Lisa O&#8217;Keeffe, Senior Brand and Content Manager at <a href="https://www.dayoutwiththekids.co.uk/">Day Out with The Kids</a> to find out what families look for when dining out in the UK. She confirmed that nailing customer service is the key to unlocking loyalty for family diners.



She told us: &#8220;Dining out together is something our families do together up to four times a month, with a large percentage regularly heading back to tried and tested favourites for one simple reason: the service. There&#8217;s nothing more stressful for parents than heading to a restaurant with the kids that simply isn&#8217;t geared up for the real and honest side of family dining, even if they advertise themselves as family-friendly.&#8221;



<h4 class="wp-block-heading" id="h-making-children-your-focus">Making Children Your Focus</h4>



You can do kids eat for a £1 or even boast &#8216;kids eat free&#8217; to get customers through the door. But as Lisa explains it&#8217;s not all about money. Gearing up properly to serve child visitors and putting parents at ease makes it easier for them to spend their cash with you.



&#8220;Our families tell us they&#8217;re often worried about their kids being too noisy, or too messy,&#8221; said Lisa. &#8220;Any restaurant that can help to put parents’ minds at ease and be totally accepting of both these things is certainly likely to be a hit.&#8221;



&#8220;Play areas, activity packs, bringing the kids&#8217; meals out first and space around the table for things like pushchairs are all simple things to implement, but are so often overlooked.&#8221; In fact, <a href="https://www.bighospitality.co.uk/Article/2015/10/30/75-of-families-eating-out-in-restaurants-more-regularly">63% of parents prefer restaurants that offer activity packs</a> for their kids.



A pushchair friendly floor layout, plenty of high chairs and kid-friendly cutlery and cups, are practical ways to serve this group of customers before anyone sits down. These initial moments before your guests even browse a menu are crucial in reassuring families that they are in the right place. 



<h4 class="wp-block-heading" id="h-using-wifi-marketing">Using WiFi Marketing</h4>



At Stampede we work with businesses to ensure their <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> is set up to help them serve their family customers better. Context is everything when it comes to understanding customers&#8217; dining priorities. 



If someone signs into WiFi you can ask if they are visiting with children and show them relevant offers. You can add this information into your wider service strategy and use your insights to create <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/">personalised marketing campaigns</a>. Knowing what proportion of custom comes from families and when they visit can help you to make informed decisions and grow your business. 



<h4 class="wp-block-heading" id="h-employees-that-make-a-visit-special">Employees That Make A Visit Special</h4>



You&#8217;re all set up for family-friendly service thanks to the great floor design, menu and entertainment, but to really nail things you need to excel with customer service training. Your employees need to understand the context and priorities behind guests&#8217; visits. 



Is a family looking for a quick and convenient bite to eat after school? Perhaps they&#8217;re hoping for a stress-free trip to celebrate a family member&#8217;s birthday? Encourage waiting staff to build personalisation into their service approach for great table service. They should be able to signpost useful information quickly. 



This means doing things like:



<ul class="wp-block-list"><li>Asking about the reason behind the visit</li><li>Asking about/providing high chairs</li><li>Offering activity packs, crayons or information on your WiFi</li><li>Asking parents if they&#8217;d like children&#8217;s food brought out first and letting them know how long food will take, updating if necessary</li><li>Letting parents know where toilets, baby change, play areas are</li></ul>



It can also be helpful to let parents know if the kitchen can pack food to go. This may prompt parents to order dessert to eat at home later. It can also provide reassurance if a tired toddler meltdown means they want to head home earlier than expected. Omit, the key is to be attentive and offer fast efficient service without rushing diners. 



<h4 class="wp-block-heading" id="h-make-your-menu-malleable">Make Your Menu Malleable</h4>



A kid’s menu that offers good value signals that you&#8217;re set up for younger guests. However, despite what the adverts would have you believe, not every kid likes to eat chicken nuggets or spaghetti in tomato sauce. Some do. But others like to have exactly what&#8217;s on Mummy and Daddy&#8217;s plate. And while it&#8217;s great to have a balanced menu that encourages little ones to try new things, it&#8217;s also pretty smart to cater to what kids want to eat. This is something many restaurants are starting to pick up on. 



Lisa told us: &#8220;When it comes to the menu, we&#8217;re also seeing a growing number of chain restaurants implementing a &#8216;pick your own&#8217; approach to help meet the needs of fussier eaters.&#8221;



&#8220;The ability to create your own pairings makes it much more likely you can rustle up a meal for every child. But it&#8217;s also great when kitchens can be really flexible or even something as simple as plating up. Carrots stood in hummus rather than on the side can, and has, been the difference between a meal a kid will or won&#8217;t eat!&#8221;



Do you let diners mix and match starters and sides to keep kids happy? Do your serving staff know what type of requests your kitchen can accommodate? If you can magic up their real family favourites and keep kids munching long enough, parents could snatch extra moments of conversation. They might even order dessert.



<h4 class="wp-block-heading" id="h-are-you-ready-to-step-up-your-customer-service-for-families">Are You Ready To Step Up Your Customer Service For Families?</h4>



As families’ disposable income continues to be squeezed in line with market pressure on restaurants, now&#8217;s the time to consider: is your establishment truly family-friendly?&nbsp;



<a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out more about how Stampede can help you succeed with your customer service for families.

How to Nail Customer Service for Families [Updated 2022]

When we welcome new customers to Stampede and show them the marketing feature, there are often&nbsp;3 big questions when it comes to sending times and frequency. So, we’ve gathered these 3 common email marketing questions together and grilled our own marketing team for some answers to share with you.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-when-is-the-best-time-to-send-an-email-campaign">1. When is the best time to send an email campaign?</h4>



No doubt, the right timing has a big impact on the success of your email campaigns.&nbsp;<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Research shows</a>&nbsp;that the best sending time for the&nbsp;hospitality industry is between 8 and 10am, whereas&nbsp;marketing emails get the highest results at 4pm. Unfortunately, there is no one size fits all time for best email performance. It’ll be specific to your industry, business and customers.



A good starting point is to look into your social media&nbsp;stats&nbsp;to find out when your customers are online and engaging with your content. Historic email data, especially your open rates, also give you a hint on which times usually work best for you.



<a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/mobile-marketing-statistics/" target="_blank">Around 75% of consumers will access their emails on their phones</a>. Think about when your customers might check their inbox during the day and are most likely to have time to read it. This will probably be at times before work, during their lunch break and after work/late evening. However, the right time also depends on the customer demographic, e.g. families have different daily habits than business people.&nbsp;



The&nbsp;actual email content matters&nbsp;as well. Your longer monthly newsletter is something your customers can read after work or even during the weekend. Whereas your short and punchy lunch offers will ideally land in their inbox around the time people start thinking about where to go for food.



<h4 class="wp-block-heading">2. Which day is the best to send emails?</h4>



<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Statistics show that Tuesday and Thursday</a>&nbsp;are in general the best performing days of the week for emails.&nbsp;



However,&nbsp;always consider your content and its relevance. Are you trying to fill in empty tables due to cancellations? Or are you trying to promote any upcoming events in the next month? Regardless, you should always send time-sensitive offers based on their own timeline before considering overall industry best practices (ideally within your ideal time slots).&nbsp;



And again, dive into your own data and compare different weekdays to the weekends to see where you can get the best responses. You can also start your own A/B test and experiment with different days. Social media analytics will also provide you with the days of the week.



There’s only one golden rule for days:&nbsp;avoid public holidays&nbsp;if you can.



<h4 class="wp-block-heading">3. How many times a month is considered the optimum for emailing customers?</h4>



The important bit here is to&nbsp;be consistent&nbsp;and to come up with your own schedule. If you do it randomly, you might end up sending too many or not enough. Watch out for increasing opt-out rates, this is a sign of emailing too frequently. And always bear in mind,&nbsp;only send out emails that provide value&nbsp;to your customers and not just because it&#8217;s time to send one.



Your loyal customers especially will appreciate tailored offers and updates coming through on a more regular basis. They’re highly engaged and want to hear from you.



Your schedule could be weekly, bi-weekly or only monthly. You could, for example, do a monthly newsletter recap about your company and send out emails with offers in between whenever relevant.



Need a hand with <a href="https://stampede.ai/how-it-works/marketing/#email">sending your emails</a> to your customers?&nbsp;Or got more questions around email marketing? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

3 Big Hospitality Email Marketing Questions Answered

The acceleration of technology over the last decade has left <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">no industry untouched</a>. With an explosion of online travel agencies (OTAs) creating both opportunities and threats for independent hotels. The process that many customers now use to choose and book a stay away from has changed beyond all recognition. There are still ways to encourage direct bookings vs OTAs and plenty of reasons to do so, which we will explore in this article.&nbsp;







On the one hand, OTAs offer a unique channel for promotions and market access. The volume of traffic they command gives independent hotels the opportunity to get offers out in front of thousands of potential customers who might never otherwise encounter their service. 



On the other hand, competition is often ferocious. Many independent hotels find this becomes a disheartening “race to the bottom”. The only winners in this scenario are those willing to cut their profit margins to the bone. With some operators apparently willing to boost occupancy at almost any cost.&nbsp;



The obvious benefit of direct bookings is the fact you won’t have to pay a commission to a third party. It’s all between you and the customer, giving you far more scope to make a healthy profit. Also, you have full access to your customers&#8217; data, which otherwise would stay with the OTA. Allowing you to get back in touch with your guests.



With this in mind, let’s explore some tried-and-tested ways that you can boost your direct bookings and drive up profits for the months ahead. 



Further reading: <a href="https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/">https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/</a>



<h4 class="wp-block-heading">User-test your website</h4>



Did you know that <a href="https://www.edhotels.com/80-hotel-bookings-made-mobile-devices/">up to 80%</a> of hotel reservations are made from mobile devices? Despite this statistic, many hotel websites make it difficult to make an online reservation from a phone. User test yours to make sure that you can easily and quickly make a reservation from your smartphone &#8211; if you’re not getting as many direct bookings are you would expect, this could be a prime reason.&nbsp;



Customers are increasingly impatient. If your website isn’t properly optimised for mobile or lacks a touchscreen-friendly booking engine, then they will abandon their attempt to reserve a room at the first hurdle. Similarly, test that your website loads quickly. As many as <a href="https://www.pegs.com/blog/10-reasons-why-hotels-must-embrace-mobile-optimization/">49% of visitors</a> will abandon your website if it doesn’t load within 8-10 seconds.&nbsp;



Finally, the phone number on your website should be a clickable link for mobile users. So that they can call you with one touch rather than having to dial the number manually. Again, the easier you make it for people to get in touch with you, the more calls you will get. It sounds simple, and it is… But it’s surprising how many don’t take this basic step of testing their website as a customer would have to use it. 



Make sure that you check your website from a user perspective regularly. At least once per month &#8211; and it should also be the first thing you do if you notice a sudden fall in direct bookings that wasn’t expected.&nbsp;



<h4 class="wp-block-heading">Make full use of Google My Business</h4>



Speaking of resources that are often not taken full advantage of. Have you registered your hotel on <a href="https://www.google.com/intl/en_uk/business/">Google My Business</a>? It’s free, and it’s packed with a host of tools that you can use to help you get more visitors to your website. Ultimately, more direct bookings as a result. Not only will visitors to your area see a full detailed listing on your business when they search for “hotels” within Google Maps, but you can also display special offers, weekly menu updates, photos, and much more.&nbsp;



Again, although this tool is available to all hotels, it’s surprising how many don’t take full advantage of it. Make your Google My Business page a “favourite” on your browser and set a weekly reminder to add new content to it. Respond to reviews that you receive; even negative ones can be turned to your advantage with a little skill.&nbsp;



Keeping your Google My Business page updated with seasonal opening times, latest menus and special offers will boost the overall traffic your website receives. As well as increasing it’s SEO ranking (increasing the likelihood of getting to that coveted front-page-of-Google result for certain keywords!)&nbsp;



<h4 class="wp-block-heading">Take advantage of changing habits by using Influencer Marketing</h4>



People’s leisure habits have changed remarkably over the last decade. In 2011, traditional TV consumed over 4 hours of time per day on average, whereas social media consumed just 90 minutes. By 2021, it is estimated that this statistic will have been turned on its head. With traditional TV relegated to less than one hour per day, and social media accounting for over 3 hours!&nbsp;



You can take advantage of this change by utilising <a href="https://goatagency.com/">Influencer Marketing</a>. This method of getting your hotel’s brand in front of a new audience allows you to micro-target very specific demographics. It can often be surprisingly cost-efficient when compared to other forms of advertising. Best of all, you can tie in a special offer to your influencer marketing campaign. This allows you to accurately measure the exact return on investment.&nbsp;



This marketing route lifts you right out of the run-of-the-mill comparisons that afflict OTA websites and allows you to package a stay at your hotel as an experience in its own right, rather than just a convenient stopping-off point to grab a quick sleep before heading out again.&nbsp;



<h4 class="wp-block-heading">Capture the email address of drop-in visitors &#8211; and turn them into repeat customers!&nbsp;</h4>



Did you know that a major source of direct bookings could be literally walking in (and out) of your front door as you’re reading this? Every day, people use your reception and bar/restaurant for business meetings, as a place to catch up with their emails or grab an after-work drink with colleagues. By utilising <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can capture their email address and entice them to return with some carefully selected offers. 



Want to learn more about WiFi Marketing? Get in touch.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



These drop-in visitors could be your best source of direct bookings, as they already know the location of your hotel. They have had a chance to sample your friendly, efficient service. Thus, they are more likely to be tempted to return by an offer of a free extra night or a free room upgrade. Best of all, when you email these previous visitors, you are not competing with anyone else for their attention. You have direct access to their inbox, and a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">carefully-crafted email campaign</a> can be used to woo them to return again, and again!&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



We’ve explored four different methods, from basic to advanced, for helping balance the volume of direct vs. OTA bookings your hotel receives. While the proliferation of online competition might appear disheartening for independent hotel owners, there are ways you can turn the tide in your favour. Which combination will you choose to make your next year more profitable and rewarding?



Further reading: <a href="https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/">https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/</a>



Stay tuned for more articles to help you grow your business. Or join our email list to make sure you never miss out.&nbsp;

Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

So you&#8217;ve just opened your first coffee shop. Besides awesome coffee, you wanted your business to be a place where people could meet and chat about the pressing issues of the day. Sort of a modern day salon, if you will. You did everything a good coffee shop is supposed to do &#8211; order the latest in Sumatran Dark Roast, obtain sweets from your favourite local baker and, of course, install some WiFi for your customers.

The only problem is that your coffee shop has become a haven for hipsters working on the latest draft of their screenplay. Instead of lively conversation, everyone in your shop is staring at their laptop screens and silently typing away.
So what&#8217;s the solution? How can you get your customers talking and still keep your business going?
You could do what a lot of <a href="https://www.theglobeandmail.com/report-on-business/small-business/sb-managing/we-dont-want-to-be-an-office-cafe-owners-are-pulling-the-plug-on-wifi/article34859828/" target="_blank" rel="noopener noreferrer">coffee shops are doing these days and turn off the WiFi</a>. This will keep your business moving but might run the risk of alienating your customers and peg you as a Luddite.
Here&#8217;s a better solution: let your customers use your WiFi for free &#8211; at first &#8211; then ask them to pay. Hey &#8211; there&#8217;s no such thing as a free lunch, right?
<h2>Setting Up a Paid or Hybrid Network</h2>
But how to go about setting one of these networks up? With Stampede, it&#8217;s as easy as flipping a virtual switch.
Using Stampede, you can setup a wholly paid network, that is, one where your customers have to pay to access the WiFi for a set period of time. The other solution is to setup what is known as a hybrid network. In this type of network, your users are free to browse the internet until they&#8217;ve used up a certain amount of data &#8211; how much is up to you. Then they&#8217;ll be asked to pay for their connection. This is a great solution for keeping those bandwidth hogs off your network and has the added bonus of not penalising the people who wanted to stop by for a coffee and to quickly check their email.
<h2>Supercharge Your Marketing</h2>
Ok, so you&#8217;ve got the bandwidth hogs under control in your coffee shop. That&#8217;s a start, but that&#8217;s not the coolest feature of Stampede. That&#8217;s right. There&#8217;s more!
See when your customers want to access your WiFi, they&#8217;ll first need to login through what is known as a captive portal. This is a splash screen that appears on their device as soon as they fire up the WiFi. Your customers will need to enter their email address on the captive portal in order to be able to access the network.
And that email address, my friend, is gold. Because you can now use it to market to your customers. How so? How about this &#8211; let&#8217;s say one of your customers hasn&#8217;t visited your shop in a while, so Stampede automatically drops them an <a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank" rel="noopener noreferrer">email or SMS message</a> letting them know about some of your latest creations and includes a coupon for a discount. Magic? Nope, that&#8217;s Stampede.
And it doesn&#8217;t stop there &#8211; the sky is the limit as to what you want to do. That&#8217;s because Stampede also includes Zapier integration so you can connect Stampede to your favourite marketing and productivity software like MailChimp, Slack, Trello, Dropbox and hundreds more.
<h2>Bandwidth Hog Hunter</h2>
So stop those bandwidth hogs in their tracks by setting up paid or hybrid networks in Stampede. Just click below to get started!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Paid and Hybrid WiFi Networks with Stampede

With restrictions easing and working from home guidance changing across the country, a large number of people will start to return to offices soon. This means a big source of trade is starting up again with people commuting to work and back. And not forgetting all those potential customers working in offices close to your business.&nbsp;Increase your daily foot traffic with our marketing tips and tricks. 



<hr class="wp-block-separator"/>



To make the most out of this regained foot traffic, you should rethink your offers and marketing promotions and start reaching out to this “new/old” audience.&nbsp;



People&#8217;s behaviour has changed in the last 18 months. Chances are that they might have gotten used to their new routines of preparing food at home. So, it’s up to you to remind them to re-establish their old routines.



We’ve come up with 4 promotional ideas to help you increase your daily foot traffic:



<h5 class="wp-block-heading" id="h-4-promotional-tips-to-boost-sales-from-commuters">4 Promotional Tips to Boost Sales from Commuters</h5>



<h5 class="wp-block-heading" id="h-1-get-the-messaging-right">1. Get the messaging right</h5>



Most of us have a certain morning ritual. And for many people, this used to be a quick on-the-way-to-work meal and/or coffee to go.



With working from home, those breakfast sales, which usually come with a big profit margin, have suffered a lot. A similar situation happened during lunchtimes.&nbsp;



To get people back into their old habits, you have to really tap into the benefits. How much more convenient and tasty for customers to stop by your venue instead of having to prepare it all at home. Here&#8217;s some inspiration:&nbsp;



<ul class="wp-block-list"><li>“Save valuable time in the morning”</li><li>“We’ve got breakfast sorted for you, so that you can sleep in a little longer”</li><li>“Start off your working day with a proper cup of coffee”</li><li>“We’ve got you covered for lunch, no more weekly lunch planning needed”</li><li>“Same daily question, what’s for lunch today? But don’t worry, we’ve got you covered. Simply pop by …”</li></ul>



<h5 class="wp-block-heading" id="h-2-introduce-grab-and-go-menus">2. Introduce grab-and-go menus</h5>



<a href="https://www.restaurantware.com/blog/post/how-to-build-a-grab-and-go-menu/" target="_blank" rel="noreferrer noopener">Grab-and-go breakfasts and lunches or snack bites</a> are great to satisfy the needs of busy workers to get an instant feed. Plus, they help you to take off some stress in your service and kitchen operations during peak times, as you can easily prepare them in advance.&nbsp;



To <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">boost sales further</a>, combine them with an enticing offer or introduce a “grab and go” only daily special. Think about incorporating food &amp; dietary trends in your boxes to make them more attractive.



<h5 class="wp-block-heading" id="h-3-create-after-work-buzz">3. Create after-work buzz</h5>



Happy hours are a classic promotion to bring in after-work crowds. We all love to meet up and unwind with co-workers and friends after a long day at work.&nbsp;



Discounts on drinks (2-4-1) and appetisers, special prices for selected food and drink combos, small plates or shareable snacks are just a few ideas for your happy hour.



Those deals are known to work well to give your bottom-line a profit boost. To make your happy hour a success, create a special menu based on your most popular, high-margin items.&nbsp;



<h5 class="wp-block-heading" id="h-4-promote-office-delivery">4. Promote office delivery</h5>



You’ve probably used the past year to ramp up and optimise your delivery business. Now you only need to promote it to offices around you.



Think about offering package meal deals and discounts for group orders. You might as well start off with a “free delivery” promotion to offices close by.&nbsp;



Also, make sure your <a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business is up to date</a> so that your venue will show up in “near me “ searches.



<h5 class="wp-block-heading" id="h-bonus-tip-run-a-business-of-the-day-promotion">Bonus Tip &#8211; Run a “Business of the Day” promotion</h5>



This can help you to <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">turn your neighbours into regulars</a>&nbsp;and spread the word about your business.&nbsp;



Simply pick a nearby business and provide them with free/discounted food/drinks or let them test a sample lunch menu. Alternatively, you can run this as a social media competition for local businesses to take part in (&#8220;tag your co-workers and lunch buddies!&#8221;) to win a special deal.



Turn all this extra daily foot traffic into loyal customers who visit time and again with our <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card</a> solution. <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team </a>to find out more.&nbsp;

4 Promotional Tips to Increase Your Daily Foot Traffic

Infographic Buying Behaviour Social Media

Infographic: The Influence of Online Reviews and Social Media on Customers’ Buying Behaviour

Reach and retain your customers on the go with SMS Marketing.



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<a href="https://stampede.ai/how-it-works/marketing/#sms" target="_blank" rel="noreferrer noopener">SMS Marketing</a> is a much underrated channel (certainly in the hospitality industry) with huge potential that offers a clever way to cut through the noise.&nbsp;



It&#8217;s a quick and simple way to reach your customers on the go. Fact is, over 97% of text messages are read within the first 15 minutes. Emails, on the other hand, might sit in the inbox for a good while.



<h4 class="wp-block-heading" id="h-why-use-sms-marketing">Why Use SMS Marketing?</h4>



Many people go with either email marketing or SMS marketing, but using both in tandem will allow you to reach and retain more customers.



Benefits:



<ul class="wp-block-list"><li>Reach customers where they are &#8211; on their mobiles</li><li><a href="https://optinmonster.com/sms-marketing/">98% open rate</a> vs. just 20% for email</li><li>Quick set up (short text length, no images)</li><li>Immediate delivery</li><li>Ideal for sending quick business status alerts &#8211; opening hours, delivery, etc.</li><li>Interactive &#8211; “hit reply”</li><li>Use it as a customer service platform</li></ul>



<h4 class="wp-block-heading" id="h-sms-marketing-tips">SMS Marketing Tips</h4>



One marketing formula applies quite well here: KISS &#8211; keep it short and simple. Text messages usually come with a character limit of around 160.



Quick tips before launching your first campaign:



<ul class="wp-block-list"><li>Always include a call-to-action</li><li>Make it interactive</li><li>Consider timing &#8211; avoid early morning &amp; late evening</li><li>Use a fun &amp; friendly tone</li><li>Offer a clear opt-out option &#8211; e.g. reply &#8216;STOP&#8217;</li><li>Include short URLs to drive people to website</li><li>Don&#8217;t send too many texts too often</li></ul>



<h4 class="wp-block-heading" id="h-sms-marketing-ideas">SMS Marketing Ideas</h4>



If you think about it, nearly every topic you&#8217;re using for your email marketing can be applied to SMS. The only difference, you have to keep it short.



Inspiration for your next campaign:



<ul class="wp-block-list"><li>Last-minute &amp; limited offers</li><li>Customer poll (reply: 1 for, 2 for &#8230;)</li><li>Competitions &#8211; text &#8230; to win</li><li>Upcoming events</li><li>Reminders &#8211; combine email &amp; SMS</li><li>Ask for feedback</li></ul>



<h4 class="wp-block-heading" id="h-last-words-of-advice">Last Words of Advice</h4>



Be aware though, not all text messages you send will be appreciated by your customers. Always get permission to use your customers&#8217; phone numbers!



<h4 class="wp-block-heading" id="h-what-s-next">What&#8217;s Next?</h4>



Ready to send <a href="https://stampede.ai/how-it-works/marketing/#sms">text messages</a> to your customers? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Reach out</a> to our team and we will get you set up with your SMS Marketing tool.

How SMS Marketing Drives 10x More Revenue Than Email

Snap Box – Stampede Network Application

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

New Integration With Storekit

Better Marketing For All

The Path To Regrowth

Apple ID login now available for Stampede Guest Wifi Solution

Apple ID Login – New Feature

Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada

Normally, a pineapple isn&#8217;t something you should be afraid of. Ok &#8211; you can be a little afraid of pineapples because they are spiky on the outside. And sometimes they contain tasty drinks that make people get a little crazy. But in this case we&#8217;re talking about an entirely different type of pineapple &#8211; a WiFi pineapple. This device allows attackers to snoop and sniff over any WiFi network, where they can <a href="https://www.news4jax.com/consumer/travel-warning-do-not-use-public-wifi-in-airports-hotels">steal passwords, information and all sorts of personal data</a>.
So, where do these pineapple attacks take place? Just about anywhere with an open, unsecured WiFi connection &#8211; like coffee shops, pubs, airports &#8211; probably most of the places where you use WiFi. And the worst part? These Pineapple devices are pretty cheap &#8211; for about $100 you can buy a Pineapple Nano, which slips right into a USB port, or, if you&#8217;ve got some hard core hacking to do, you can plop down $160 and get the Tactical Elite &#8211; complete with an antenna extension and handy carrying case. As stated in the catalog, the WiFi Pineapple will &#8220;Command the WiFi landscape and direct attacks from a live recon dashboard, passively monitoring all devices in the vicinity.&#8221;
Kinda scary, innit?
But there are steps you can take to protect yourself. First of all, never use unsecured WiFi.  That&#8217;s bad. Turn on two factor authentication for services like email and anywhere you store sensitive data. This typically involves you logging into a service, then receiving a text message or generated password through your mobile phone. This service is available in Google and most banks are using two factor authentication. Another solution is to invest in a <a style="font-size: 15px; background-color: transparent;" href="http://www.techradar.com/news/the-best-vpn-services-and-vpn-deals-of-2017">VPN (Virtual Private Network) service</a>. This encrypts your data, even on public networks, and sends it securely through a secure tunnel to its final destination.
If you&#8217;re running a business and want to ensure your customers have a secure connection available &#8211; well, you&#8217;ve come to the right place. Stampede can give your customers a <a href="https://www.stampede.ai/how-it-works#security">seamless and safe WiFi experience</a> no matter the location size. From <a href="https://www.stampede.ai/wifi-in-action#coffee">coffee shops</a>, to restaurants, to malls and <a href="https://www.stampede.ai/wifi-in-action#arenas">stadiums</a>, Stampede has you covered.
How has your WiFi experience been? Have you ever been compromised by a pineapple? Feel free to leave us a comment below. 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Has Your Data Been Compromised by a WiFi Pineapple?

In March 2021, Google has launched a new, exciting feature called ‘<a href="https://support.google.com/hotelprices/answer/10472393?hl=en&amp;ref_topic=10468394" target="_blank" rel="noreferrer noopener">free booking links</a>’ made for hotels and vacation rental properties. The idea is to get more free, organic traffic to the hotel’s website through better visibility on Google Search and Maps. This will ultimately&nbsp;increase direct bookings.



<hr class="wp-block-separator has-css-opacity"/>



So, can this feature be a game-changer for online hotel bookings?



We had a closer look into how it works and how you can get the most out of it for your business.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



The booking link can be added to your Google profile and acts as a&nbsp;free listing of your rates and availabilities. The link appears alongside the paid ads in the booking module (see example below).



To use this feature you have to be registered at the&nbsp;<a href="https://support.google.com/hotelprices/answer/10123427" target="_blank" rel="noreferrer noopener">Google Hotel Centre</a>&nbsp;or using Google Ads.



Hotels can choose which landing page they want their link to go to and Google will extract room availability and room rates from there.



When customers then search for a hotel, they can see the hotel’s own prices as well as any OTA offers. This way, they can quickly compare prices but also book directly from there.



As shown in the Best Western Hotel example below, the listing includes:



<ul class="wp-block-list">
<li>The hotel/property name</li>



<li>The room rate for the selected date</li>



<li>‘Official site’ badge and logo</li>



<li>Any additional amenities, such as free cancellation, special offers, etc.</li>
</ul>



<hr class="wp-block-separator has-css-opacity"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-11-at-07.12.18.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/703/1005/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMTEtYXQtMDcuMTIuMTgucG5n" alt="Google Booking Link Example" class="wp-image-21616" width="527" height="754"/></a></figure>



<hr class="wp-block-separator has-css-opacity"/>



<h5 class="wp-block-heading">Tips For A Higher Ranking</h5>



As those links are unpaid, they’re ranked according to the utility to users, which makes it a bit tricky to manage.



Some tips to&nbsp;rank higher on the listing:



<ul class="wp-block-list">
<li>Offer the best rate when guests book direct</li>



<li>Check that the prices on the listing match to those on your landing page</li>



<li>Keep enough availability for your direct bookings</li>



<li>Make sure your My Business listing on Google is updated and as detailed as it can be with reviews, high-quality imagery, amenities, etc.</li>



<li>Provide a user-friendly landing page experience</li>
</ul>



Also, check out the dedicated&nbsp;reporting feature&nbsp;in the Google Hotel Centre. You can see how many people have clicked on your link, as well as impressions and average booking value.



Use those insights to further&nbsp;optimise for direct bookings. Such as improving your landing page experience, reviewing your pricing strategy and comparing against local competitors.&nbsp;



What is the conclusion, are those free booking links as good as they sound?



The biggest bonus certainly is that the&nbsp;feature comes at no cost.&nbsp;It doesn’t involve much work to be set up but can certainly help to increase direct bookings.



It allows hotels to convert guests at an early point in their search and purchasing process. Plus, you get&nbsp;access to the guest data&nbsp;which you can use for future marketing purposes to boost guest loyalty. So, it is definitely worth setting it up.&nbsp;



<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Reach out</a>&nbsp;to find out how you can use your collected guest data to create personalised marketing campaigns that convert.

This Free Google Tool Can Increase Direct Bookings With Ease

A Quick Guide On First-Party Data Strategy For Hotels

We’re pleased to share with you the latest feature addition to our marketing platform: unique voucher codes.



In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed.



So far, Stampede has already closed a big gap with businesses being able to track returning in-venue visitors based on WiFi interaction. However, until now it wasn’t possible to record singular campaign conversion, i.e. matching customers who came back to the venue (to redeem their voucher) with the corresponding marketing campaign.



Unique voucher codes will allow you to do this. They help you better understand how many conversions your campaigns get by linking your vouchers to the emails you’ve sent. It’s a powerful and effective way to increase customer spending and reporting accuracy.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



Get started by creating a new voucher in the Stampede Growth section. Choose a name, redemption amount as well as expiry date and include a short description.



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-20-at-12.18.13.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/882/1236/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMjAtYXQtMTIuMTguMTMucG5n" alt="" class="wp-image-21710" width="441" height="618"/></a></figure>



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Now head over to <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a> and enable voucher codes for your campaigns. You can then build promotional emails which will include a unique code for each customer in the audience. These one-time-only codes will also prevent customers from using them multiple times.



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png" alt="" class="wp-image-21712" width="370" height="338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png 739w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-300x274.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-150x137.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-592x541.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-66x60.png 66w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-99x90.png 99w" sizes="(max-width: 370px) 100vw, 370px" /></a></figure>



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Each voucher code will be automatically attached to the email or SMS and allows for super accurate conversion tracking. Once customers redeem the voucher at your venue, you will be able to track each conversion back to your individual campaigns via the code.



To access the results of voucher code campaigns, head back to the Growth section in Stampede. Here you will see exactly how many conversions your campaigns are bringing in. 



<h4 class="wp-block-heading">Proven Campaign Ideas</h4>



To get started here are some campaign ideas to increase revenue and nurture customer loyalty.



<h6 class="wp-block-heading">Welcome Campaign</h6>



When a customer signs ups for your newsletter on your website, you can automatically send them a welcome discount voucher code. Once they redeem, you can track their full journey from their first online interaction to an offline in-venue visit.&nbsp;



<h6 class="wp-block-heading">Birthday Campaign</h6>



Personalised marketing is a great way to deepen your customer relationship and keep customers coming back. One example of these simple but effective campaigns is birthday emails with personalised vouchers attached.



<h6 class="wp-block-heading">Win-Back Campaign</h6>



Retain customers who haven’t been at your venue for a while and offer them a discount upon their next visit. If they redeem you can further engage them with additional offers, etc.



Also, make sure to set up an automated reminder email if the voucher hasn’t been redeemed after a certain time.&nbsp;



<h6 class="wp-block-heading">VIP Club Campaign</h6>



In this case, your vouchers give your loyal customers access to exclusive rewards and benefits, i.e. free or discounted merchandise. You can use this campaign in combination with special events, such as launch parties or celebrations.



Unique voucher codes are now live in Stampede, you can log in and use them right away. If you have any questions, <a href="https://h.stampede.ai/meetings/stampede/demo">reach out to our team</a> who are happy to help.

New Stampede Marketing Feature – Unique Voucher Codes

EnGenius Tech now a Stampede technology partner

So, the long wait is finally over, and Apple will be releasing iOS 11 to the public on September 19, 2017. Of course, there&#8217;s been a Beta version out for a few months now for those who couldn&#8217;t wait to get their hands on the latest Apple iOS, but tomorrow is the big day that the for real iOS makes its appearance.

<iframe loading="lazy" src="https://www.youtube.com/embed/CPwQL254ZoY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
While iOS 11 is introducing plenty of cool new features like facial recognition (iPhone X), a complete ARKit and redesigned Settings screens, we just wanted to point out a couple of the features related to our favourite subject &#8211; WiFi.
<h3>No More Patchy WiFi</h3>
Following <a href="https://stampede.ai/articles/automatic-wifi-android-oreo/">Samsung and Android&#8217;s lead</a>, Apple will allow users to turn off the Autoconnect WiFi feature. That means no more connecting to crappy networks.
<img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Iphone" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/iphonexfl.jpg" alt="Stampede Iphone" width="320" data-constrained="true" />
To disable Auto Join, go to Settings -&gt; Wi-Fi. Click the blue &#8220;i&#8221; icon next to the Wi-Fi connection. Select &#8220;Disable Auto Join&#8221; from the screen that pops up. That&#8217;s it!
<h3>Automagically Connect WiFi</h3>
Complicated passwords are one of our pet peeves here at Stampede. In fact, that&#8217;s one of the reasons why we developed our product &#8211; to make connecting to <a href="https://www.stampede.ai/how-it-works#security">WiFi simple, fast and secure</a>.
Seems like Apple has followed our lead (ahem ahem) and introduced <a href="https://www.cnet.com/uk/how-to/how-to-easily-share-your-wifi-password-with-ios-11/">a pretty cool WiFi sharing feature</a>. Looking to connect to a friend&#8217;s WiFi network with your snazzy new iOS 11 iPhone? Simply hold your phone near a device that&#8217;s already connected to the network.
As long as you&#8217;re registered as a contact in the network owners device, you&#8217;ll get sent a password automagically. To enable the connection, all the devices need to be running iOS 11 and MacOS High Sierra as well. Pretty nifty.
<h3>Other OS11 Features</h3>
As you know, we here at Stampede are slightly obsessed with WiFi. But there are lots of other cool new features in iOS 11 including a revamped settings screen, improved Siri, and a new developers kit to bring out the true capabilities of AR.
What are some of the bells and whistles you&#8217;re looking forward to with iOS 11?
And if you&#8217;re looking to offer fast, safe and secure WiFi in your business.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

New iOS11 WiFi Features: What to Look For

How To Build An Email List For A Non-Digital Business

Stampede Updates – July 2017

Earlier this year Tripadvisor launched Travel Safe. A series of updates to the Tripadvisor website that added safety measure related features for both consumers and businesses using the site. It affects the visibility of businesses in search results. But also how customers will search for restaurants, hotels, bars and other hospitality venues.



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Today, we&#8217;re going to take a look at an example of the <a href="http://ir.tripadvisor.com/news-releases/news-release-details/tripadvisor-launches-travel-safe-tools-making-it-easy-travelers" target="_blank" rel="noreferrer noopener">Travel Safe updates</a> in action and walk through how to make the best use of this latest feature set.



We recently shared <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">how less than 2%</a> of venues in the U.K.&#8217;s 30 biggest cities have included details of their new safety measures. In our research, we saw good and not-so-good ways of providing this information for customers.



It&#8217;s free to update your Tripadvisor listing with safety measure information, and it can provide increased visibility for your business.



First, take a look at the example below (We&#8217;ve anonymised this):



<figure class="wp-block-image size-large"><img decoding="async" src="https://unroll-images-production.s3.amazonaws.com/projects/2586/1596554875210-blob" alt="Tripadvisor travel safe update whole section"/></figure>



<h3 class="wp-block-heading" id="h-bullet-points">Bullet Points</h3>



The bullet point list is created from a checklist that Tripadvisor has built based on instructions from leading authorities. In your <a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener">Tripadvisor Management Center</a>, you can select which items from the health &amp; safety checklist you have in place to add them to your bullet point list.



<div class="wp-block-image"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe.png" alt="tripadvisor travel safe" class="wp-image-19138" width="377" height="276" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe.png 754w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-300x220.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-150x110.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-592x433.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-82x60.png 82w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-123x90.png 123w" sizes="(max-width: 377px) 100vw, 377px" /></figure></div>



The top 5 items appear on the search results screen when people interact with the safety measures badge (see right). You can&#8217;t reorder this list, unfortunately. Tripadvisor have chosen which items take priority. These include face-coverings for staff, hand sanitiser availability, social distancing and hand washing. 



Within your listing, you can show the full list of all safety measures in place. This is a prime opportunity to boost consumer confidence.&nbsp;



To appear in the Tripadvisor &#8220;safety measures&#8221; search filter and get the badge (as seen above) you need to add some items to this list at the very least.



<h3 class="wp-block-heading" id="h-the-text-block">The Text Block</h3>



Alongside the bullet point list is an optional text box for venue owners to add additional details. If there are safety measures not included on the checklist/bullet points, this is where to include them.



You could include details of any accreditations for safety you might have, changes to how customers enter and exit the building, any menu changes in place or what your specific headcount limits may be, and so on.



Another nice touch we&#8217;ve seen is a personal note, such as a thank you to those who supported the venue during lockdown.



Lastly, this text box also allows you to include web links to your website or even a video showcasing the new customer experience.



This is a very useful, flexible space where you can drive home your key messages for customers.



<h3 class="wp-block-heading" id="h-contact-details">Contact Details</h3>



Finally, there is the contact info section. If customers still have questions they can find answers by emailing, phoning or asking other Tripadvisor users. The &#8220;Ask a question&#8221; button links to your venue&#8217;s FAQ section on Tripadvisor.



Check that contact details are correct so that the questions come through to the right people.



If you want to read more about our recent research, and why making these updates to your profile matters so much, check out our <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">blog article.</a>

How to Update Your Tripadvisor with Safety Measures

It all started a few years ago &#8211; every single coffee shop, restaurant or retail shop offered free WiFi to customers.

The reason for the explosive growth of WiFi in restaurants, cafes and bars is simple: making the customer feel comfortable at the venue eventually will result in customers staying longer and spending more. Usually we agree, free Guest WiFi is fundamental today and the opportunities that WiFi brings to a shop are too valuable to ignore them. At the same time, it must be said that offering a free Guest Network has resulted in problems for some shop owners.
<h3>The Problem with Unlimited WiFi</h3>
When WiFi became available in businesses, loads of people used the opportunity and started working from cafés or restaurants. Working remotely became a trend as many cafés became crowded with students, remote workers and their laptops. The problem many shop owners faced was that people entered the venue, got one cup of coffee and occupied the tables for the rest of the day. Not very lucrative, as cafés and restaurants make a living by serving a large number of visitors throughout the day. Shop owners rely on people entering the shop, having a coffee and leaving again- that’s the natural coffee shop cycle. With laptops and remote work, this natural time cycle is extended and the concept of coffee shops is not as profitable anymore.
<h3>Managed Guest WiFi</h3>
So, what can you do to prevent people from abusing the free guest network at shops and hospitality venues? There are several ways to tackle that problem. First of all, we recommend shop owners to actively manage their WiFi network. There’s absolutely no point in simply sharing an open network and letting every guest hop on to use however they please. To establish a set of basic rules, we advice shop owners to set a bandwidth limit for guests. This is a very simple and basic step to take but it ensures that every user of the network gets a fair share of the WiFi. Otherwise, some people could be downloading whole movies, while leaving the rest of customers with a slow connection and a tainted experience at the venue.
<h3>Defeating the Bandwidth Hogs</h3>
Managing your guest WiFi is made incredibly easy with a suitable piece of software, like ours, Stampede. What it helps you to do, is spot network abuse very easily. Network abusers, so called “Bandwidth Hogs”, appear on the list of people who are logged into the network. You can spot them easily by looking out for people with the highest amount of downloaded data. These Bandwidth Hogs’ access to the network can be revoked in seconds and you can make sure no one is abusing your WiFi.
<h3>Scheduling</h3>
Another useful function of a managed WiFi network, is to schedule it according to the opening times of the shop. There’s no reason to keep the network up all night, right? Therefore, we suggest scheduling the network to make it turn on in the morning, when the shop opens and make it switch off again when you lock the doors and go home, as simple as that.
<h3>Hybrid WiFi Networks</h3>
For cafés and restaurants that struggle to keep their business profitable due to students and remote workers camping in the venue, we have a great solution, too. Before you kick them out immediately, why not provide a hybrid network? What this type of network does is offers free WiFi for the first 500 MegaByte (could be more or less) of data. When the free data is used, guests are asked to pay for additional data. This is a useful tool because walk-in customer still enjoy the amenity of free Guest WiFi for the duration of a cup of coffee AND the business can establish another source of income from people who stay at the venue for work and pay for any extra data they require.
<h3>Reach Out With Automated Marketing</h3>
Talking about generating more income, did you know a smart guest wifi can send out automated messages to customers? Imagine a customer orders a coffee, sits down and starts working. A smart network will realize the customer spent an hour on the network and can send out an email or an SMS to the guest and suggest him or her to get a refill. An easy way to remind customers to have another cup or to have a cupcake with their coffee.
<h3>We Can Help You Defeat the Hogs</h3>
As you can see, learning about who is using your network in what manner can be very helpful for business owners. Steps to measure, track and control what guests do on a guest network can be taken very easily with the right Software. If you are interested in spotting the Bandwidth Hogs, setting speed limits or monetizing your guest WiFi, we are happy to help you out. Simply hit the button below and get in touch!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Kicking People off Your WiFi

What would you say if your Guest WiFi can do much more than simply offering an Internet connection to your customers? Even better, what if you could turn the cost for providing free WiFi into some sort of <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">tangible return</a>? This is where WiFi Marketing and its benefits come into place.



It allows you to use the information gained through your offered WiFi to increase your revenue, footfall, customer satisfaction and <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">much more</a>. But how exactly does that work? And how could your business benefit?







<h4 class="wp-block-heading" id="h-how-does-wifi-marketing-work">How Does WiFi Marketing Work?</h4>



<a href="https://www.stampede.ai/blog/articles/wifi-marketing-and-your-business">WiFi Marketing</a> is perhaps one of the most useful tools for businesses looking to engage with their customers in different ways. Check out this short video to get a better understanding of what it means and how easy it is to set-up with using Stampede.



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



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WiFi Marketing allows you to send individualised SMS and email messages to your customers, depending on their behaviour. Assuming, some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing to offer a much more personalised experience in both cases, positively <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">affecting overall loyalty</a>?



Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.



This offer is an effective opportunity to reward your customers for their loyalty. Not only helping them feel more valued by your brand but also significantly increases the chances of them returning to your venue and spending more money.



Same applies for turning one-time visitors into repeat ones. What about a special deal (15% your next food bill) to encourage them to re-visit. This offer can be triggered by all customers who have not been at your venue for let&#8217;s say a month. And who would not come back for such a deal?



Even more, these campaigns, once set-up, ran automatically. Therefore, especially handy for busy business owners who don&#8217;t have much time. Also, no IT or marketing expertise required, promised. 



<h4 class="wp-block-heading" id="h-why-is-this-better-than-original-marketing">Why Is This Better Than Original Marketing?</h4>



This new method of marketing is disrupting common marketing methods as we know them. To top all this, its unique way of user engagement has proven to convert up to 5x more customers than the industry average. Amazing right? 



Conversation rates show that 24.68% of people who receive a personalised SMS message are likely to return, which is significantly higher than the industry average.



In addition, there is much more you can do from the data obtained through your WiFi. Another key benefit of WiFi marketing can be seen in the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> gained. These reach from valuable venue insights, such as dwell times and returning customers to average time spent. 



Based on these findings, special marketing campaigns can be used, for example, to boost quieter times.



<h4 class="wp-block-heading" id="h-sounds-good">Sounds Good?&nbsp;</h4>



Why not get started marketing your business with WiFi today? It&#8217;s easier than you think!&nbsp;

How WiFi Marketing Benefits Your Business

We&#8217;re excited to announce a new integration! D-Link Nuclias Cloud Network now integrates with Stampede. 



D-Link started off as a small company in 1986 with developing networking and connectivity products for all kind of business types and sizes. In the meanwhile, they&#8217;re a global leader in their industry. 



Nuclias Cloud Network especially provides hospitality businesses with a straight-forward and centralised cloud-network management solution. This way it is ideal for smaller businesses or those not having their own IT team.



By connecting this award-winning networking hardware with our smart Guest WiFi solution, we&#8217;re able to add more value to our customers. Allowing for even better communication with their customers to reach the right people at the right time to further grow their business.



Find out more about the D-Link Nuclias Cloud Network and how it could work for your venue &#8211; <a href="https://www.dlink.com/en/business/nuclias/nuclias-cloud">https://www.dlink.com/en/business/nuclias/nuclias-cloud</a>

Stampede's new integration with D-Link Nuclias cloud

New Integration with D-Link Nuclias Cloud Network

So, you&#8217;re ready to start WiFi marketing to your customers at your business using Stampede. Congratulations! You&#8217;re halfway there to get connected with your customers.



Give yourself a pat on the back, deep breath and then let&#8217;s get started!







Offering free <a class="" href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your cafe, pub or small business</a> to your customers through a&nbsp;branded or social login &#8211; and then leveraging that information &#8211; is one of the best ways to start growing your business. But you already knew that, didn&#8217;t you?



And now you&#8217;re itching to get going. Awesome. Because you&#8217;ve come to the right blog post.



Introducing our first video in our &#8220;<a href="https://www.youtube.com/playlist?list=PL3LNuU-ewphVkHPWYaWBwph1V8xgjdCmD">Getting Started</a>&#8221; series. Getting Started with Marketing in Stampede. In this short, informative video. We&#8217;ll show you how quick and easy it is to &#8211; as the title says &#8211; get started with WiFi marketing in Stampede.



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<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



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<h4 class="wp-block-heading">WiFi Marketing with Stampede Is Quick and Painless</h4>



Here&#8217;s just a quick preview of what we&#8217;ll step you through in this video:



<ul class="wp-block-list"><li>Creating your first campaign &#8211; Click the &#8220;New Campaign&#8221; button to begin. Simple</li></ul>



<ul class="wp-block-list"><li>Entering campaign information &#8211; Enter basic information such as campaign name and budget.</li></ul>



<ul class="wp-block-list"><li>Choosing an audience &#8211; Decide the target market for your message. You can laser-target your campaign to specific customers according to gender, birthday, number of visits to the venue, amount of time at venue and more.</li></ul>



<ul class="wp-block-list"><li>Creating a campaign message &#8211; This is where you can let your creativity show through. Craft something memorable for your chosen audience so that they keep coming back.</li></ul>



<h4 class="wp-block-heading">Some Inspiration</h4>



Birthday &#8211; Automatically e-mails customers a week before their birthday giving them a free bottle of prosecco when they next come in.



Repeat business &#8211; Haven&#8217;t seen you in a while, come back and get 10 % of your food bill.



Boost quieter times &#8211; Bottomless Wings every Tuesday for only £10.



<hr class="wp-block-separator"/>



And that&#8217;s it! You&#8217;re now up and running with your first campaign in Stampede. Easy, wasn&#8217;t it?



You want more? Have a look at our <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">Complete Guide to Marketing Automation.</a>



Be sure to keep checking <a href="https://stampede.ai/blog/">our blog</a> for more ideas on WiFi marketing with your business. 



<a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi Marketing: How to Connect with Your Customers

Our Marketing feature has been getting a serious overhaul behind the scenes in recent weeks. We’re pleased to share with you details of this in our Autumn product update.



Highlights include:



<ul class="wp-block-list"><li>Intelligent targeting and list building based on other customer interactions</li><li>Faster, easier template building and management</li><li>A simplified campaign builder &#8211; start to send in 4 clicks.</li><li>More detailed campaign reporting than ever</li></ul>



The momentum behind the updates came directly from the feedback from dozens of our users. So many have been increasing their use of our digital marketing in the last 18 months and their feedback has gone straight back into this latest release



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-campaigns2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtY2FtcGFpZ25zMi0xMDI0eDQ5OC5wbmc=" alt="Stampede's new marketing campaign dashboard" class="wp-image-20438" width="1024" height="498"/></a><figcaption>The new Campaigns Dashboard</figcaption></figure>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



Let’s take a walk through the refreshed system to see what’s new:



<h3 class="wp-block-heading" id="h-addresses-and-domains">Addresses and Domains</h3>



<meta charset="utf-8">When you first try the new Marketing campaigns, you’ll be asked to verify your sender domain. This new feature improves the deliverability of your emails but also helps to reinforce the presence of your brand within your customers’ inboxes.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-2021-update-domains.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/813/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctMjAyMS11cGRhdGUtZG9tYWlucy0xMDI0eDgxMy5wbmc=" alt="marketing update 2021 domains" class="wp-image-20432" width="768" height="610"/></a></figure></div>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-customer-lists-and-segmentation">Customer Lists and Segmentation</h3>



The way that you choose recipients of your emails has been given some seriously special treatment. Our advanced segment builder lets you deliver high impact, personalised marketing that drives repeat visits like never before.



To help you get started, we’ve created over 30 unique customer segments to inspire your next campaigns and drive revenue from your mailing list. And it’s all powered by the data Stampede helps you collect.



Take a look at some examples:



<ul class="wp-block-list"><li>People who’ve rated your business 4 stars or higher via Reviews</li><li>Customers who’ve bought a Gift Card but haven’t redeemed it yet</li><li>Loyal fans who are close to filling up their digital Loyalty card</li></ul>



&#8230;plus hundreds more segments when you start to mix and match the possible combinations! And these of course will automatically update as you collect additional customer data from various sources within Stampede.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-segments2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/635/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtc2VnbWVudHMyLTEwMjR4NjM1LnBuZw==" alt="The brand new segmentation menu within Stampede Marketing" class="wp-image-20439" width="768" height="476"/></a><figcaption>A sample of the ready-made segments</figcaption></figure></div>



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<h3 class="wp-block-heading" id="h-email-design-and-templates">Email Design and Templates</h3>



So, what about the emails themselves? Mailchimp users will be pleased to know that you can now directly import your templates and simplify your marketing systems. There’s also a fresh library of email templates from our in-house experts for you to choose from.



For the more technical among you, we’ve made improvements to the HTML email code builder. With auto-complete and syntax highlighting you’ll find it easier than ever to make and change your email templates.



<h3 class="wp-block-heading" id="h-campaign-reporting">Campaign Reporting</h3>



Now for the numbers bit &#8211; reporting. It’s got all the metrics you’d expect, plus all the ones you’re really here for. Unlike other email marketing providers, Stampede is geared to get you more customers and track those customers when they return. You can even see exactly how much revenue a campaign brings in within the reporting suite. Simply enter the average spend per head and the system does the rest for you. That&#8217;s the beauty of having all the tools connected in the same platform.



No more wondering if, and what is working for your marketing team. We’ve closed the loop when it comes to your digital marketing so you can track the results of your efforts more easily and build upon what works best for your business.



As you can see this was no small update, and we’ve only just skimmed the surface here. All these features are live now in Stampede, you can log in and use them right away If you’d like to talk to us about upgrading to start using it click here.



We look forward to seeing all your future email campaigns &#8211; happy sending!

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

Cate Triendl

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

Personal elements and emotions truly elevate a customer experience. They also help to better connect with your customers and to reach and attract a new audience.&nbsp;We’ve gathered 3 ideas that are inspired by wonderful emails some of our customers have sent out recently and we thought they’re worth sharing with you. They all add a more personal touch to your emails and social media and help you draw attention to your brand.



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<h4 class="wp-block-heading" id="h-1-share-customer-case-studies">1. Share Customer Case Studies</h4>



One way of making your customers curious about your unique experiences and draw attention to your brand is by sharing some of the memorable moments you’ve created for others. Give them an idea of what they can expect and look forward to. You can compile those moments in a mini case study that you can send around and share.



Moments can be anything from a small special encounter between your staff and your customer that made their day and put a smile on their faces to sharing some of your big events that you’ve hosted at your venue.&nbsp;



Especially for those bigger events, reach out to your customers for some extra information you can put into your mini case study. For a wedding, this could be a short interview with the newlyweds (about the proposal, how they met…) and what it was like hosting their special day at your place. Why did they choose to celebrate with you? How you decorated the venue for them, what food they’ve chosen, etc.&nbsp;



And don’t shy away from asking your customers why they would recommend your venue, this will make a great testimonial.



<h4 class="wp-block-heading">2. Highlight Your Local Attractions</h4>



Think about what else your customers can enjoy and do that is nearby your venue. Your location also contributes to your customers overall experience, so point them in the right direction straight away to make sure that they don’t miss out on any local highlights around you.



Come up with your team’s top 5 favourite local attractions; provide some background information and why it&#8217;s worth a visit. Maybe your team also has their own secret spots that are less known&#8230;



Have one of your team visit those places to take some pics or even record a short video that you can turn it into a nice story to share around.&nbsp;



For customers who are familiar with those places already, run a competition &#8211; #RecogniseThis? Take a close up of any of those spots and ask your customers where this could be.&nbsp;



<h4 class="wp-block-heading">3. Go Behind the Scenes</h4>



A classic content topic as such, but something your customers will love as it makes your business much more relatable and authentic.



Customers want to know who’s behind their favourite venue. Who are those people going above and beyond day by day. Your customers will probably know most of your front of house staff, but what about those behind the scenes? And what is going on behind your scenes anyways? Time to raise the curtain.



Some more ideas:



<ul class="wp-block-list"><li>Introduce your team &#8211; ask them some <a href="https://www.themuse.com/advice/70-better-get-to-know-you-questions" target="_blank" rel="noreferrer noopener">general &amp; personal questions</a></li><li>What is your team up to when they’re not working? Hobbies, etc.</li><li>Celebrate your teams special days &#8211; birthday, anniversaries</li><li>Introduce your furry friends</li><li>Fast motion video of your kitchen buzz or your daily preparations before you open your doors</li><li>Video tour behind your scenes &#8211; back of house</li><li>Sneak peek of what is coming up &#8211; new menu, events, new team member</li></ul>



Turn all those newly attracted customers into loyal ones who visit time and again with our <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card solution</a>. <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out more.

3 Alternative Content Ideas to Draw Attention to Your Brand

In this digitally focussed world, the website may well be a person’s first impression of your pub. It could be argued that having a professionally designed website is just as important as <a href="https://stampede.ai/blog/running-a-pub-or-bar-add-guest-wifi-to-the-menu/">delivering top-notch customer service</a> and serving the finest ales. However, we appreciate that your skills may lie in everyday bar management rather than website creation and optimisation. It’s for this reason that we’ve created this helpful guide to the building of your pub website.



<h4 class="wp-block-heading">Choosing The Domain Name</h4>



In the ideal scenario, you would time the selection of a suitable domain name to coincide with the naming of your pub. However, it’s more than likely that you domain name availability wasn&#8217;t top of your priorities when naming your pub. Either way, we recommend choosing a relatively short and easily memorable domain name. This will ideally tie in with your pub’s name and branding. As an example, the popular Magna Carta of Lincoln has the domain name <a href="http://www.magnacartapub.co.uk">www.magnacartapub.co.uk</a>. 



It would be worth spending some time brainstorming a few possibilities before using an online domain checker such as 123 Reg or Go Daddy.&nbsp; You will discover that .com domain names are generally the most expensive. However, you can choose from alternatives such as .co.uk or .biz. There’s even the option of <a href="https://uk.godaddy.com/help/about-pub-domain-names-9208">registering for a .pub domain</a>.



<h4 class="wp-block-heading">Arranging website hosting</h4>



It will be necessary to arrange hosting prior to your website going live and being accessible to anyone on the internet. Thankfully this is a pretty straightforward process, with the majority of internet service providers offering website hosting packages. The suitable choice of provider will depend on factors such as the amount of website traffic expected, the featuring of images/videos, and the need to keep your website live at all times. 



The digital marketers at UK Centric have produced a helpful beginner’s guide to <a href="https://www.ukcentric.com/hosting/beginners-guide-to-web-hosting/">web hosting</a> &#8211; well worth reading.



<h4 class="wp-block-heading">Developing The Pub Website</h4>



There are two main options when it comes to the development of your pub website; either do it yourself or hire somebody to do it for you. If you’re on a tight budget and have some confidence in your design skills (or someone you know) then the DIY option may be best. 



Thankfully there are a wide variety of website building tools guaranteed to simplify the process. Popular website builders such as Squarespace and Wix offer a variety of templates ideal for pubs. However, you might be frustrated by the lack of customisation options and the ability to make such a website fit your own style. Of course, it’s your choice whether to build a completely distinctive web presence. In any case, you should consider the impression made on prospective visitors.



Take a look at these bar websites for a bit of inspiration:



<ul class="wp-block-list"><li><a href="https://www.kerridgesbarandgrill.co.uk/">Kerridge’s Bar &amp; Grill</a></li><li><a href="https://felixchs.com/about-restaurant-cocktail-bar/">Felix Cocktail Bar</a></li><li><a href="https://www.badluckbar.com/">Bad Luck Bar</a></li><li><a href="https://www.burrobarboston.com/">Burro Bar</a></li></ul>



<h4 class="wp-block-heading">Hiring A Web Designer</h4>



There are plenty of choices when it comes to the professional development of your pub website. Hiring an independent, maybe even local expert might be the best bet if you want keep costs down. However, there is also the option of paying for agency services, which may include Search Engine Optimisation (SEO) and promotional copywriting. These are services that can make your pub website much easier to find on search engines like Google and Bing.



If you’re in any doubt as to the best professional choice then it would be worth having a look for online reviews. You might also ask friends and other local business people for their recommendations.



These factors should be considered when choosing and comparing web designers:



<ul class="wp-block-list"><li>Types of website design experience</li><li>Record of building successful pub websites</li><li>References and recommendations</li><li>Pricing and availability</li></ul>



<h4 class="wp-block-heading">Producing The Content</h4>



You should carefully consider the arrangement of content like images and text on your pub website. Details such as the location and opening hours will be essential. You should also ensure that the content matches up with your pub theme and style. This would include the colour scheme and even the written tone of voice of your pub.



Consider the types of customers that you are appealing to when making choices on everything from the featured menu design to the inclusion of pictures and videos. You might entice visitors with tantalising images of your classic pub dishes and events. Again you have the option of drawing on professional assistance when it comes to the writing and curation of content for your pub website. 



Some ideas for content on your pub website:



<ul class="wp-block-list"><li>Lists of upcoming events</li><li>History of the pub if it is long standing</li><li>Inspiration for the pub theme</li><li>Description of features like live sports, craft beer, whisky selection</li></ul>



<h4 class="wp-block-heading">Previewing &amp; Testing</h4>



It is important that you take the time to preview and test the different pages of your website before they are published for the world to see. Remember the importance of making the best possible impression, reviewing and making changes to everything from the grammar to the visual layout as necessary. 



Ensure that your website has the ideal visual quality and functions as expected on desktop computers, laptops, and handheld devices such as the smartphone. If there’s any doubt then ask for a second opinion.



Check these elements before your website goes live:



<ul class="wp-block-list"><li>Contact page details (easy to find and correct)</li><li>Page loading speeds (slow page loading annoys people)</li><li>Website links (no 404 error messages when clicked)</li><li>Legal terms and conditions</li><li>Security (remember to register for an <a href="https://blog.hubspot.com/marketing/what-is-ssl">SSL certificate</a>)</li></ul>



<h4 class="wp-block-heading">Keeping Your Website Updated</h4>



If you want to attract more web visitors than other pubs in your local area and ensure the best possible experiences then you must keep your website updated. This might involve making basic changes to your contact details or featured menus as and when required. Regular blogging is also recommended for the purpose of keeping your website fresh and achieving top Google search page rankings. 



You could share reviews of your finest beverages, customer stories, and details of upcoming events for the purpose of attracting more people to your pub. You can also raise your pub profile and keep your customers involved via popular social media channels such as Facebook and Twitter.&nbsp;



Here are some <a href="https://99social.co.uk/social-media-tips-for-bars/">social media tips</a> for bar owners:



<ul class="wp-block-list"><li>Snap pics of dishes</li><li>Talk about drinks</li><li>Shout about events</li><li>Get people involved</li><li>Add a personal touch.</li></ul>



Additional social media recommendations can be found on the <a href="https://cask-marque.co.uk/promote-your-beer-and-pub-on-social-media/">Casque Marque</a> website.



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Need some more inspiration on how to get your Guest WiFi up and running in your Pub? 



Have a read here <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/</a>



Or why not give our Guest WiFi solution a try in your Pub? 



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Easy Steps To Make A Great Website For Your Pub

Did you know that over&nbsp;<a href="https://www.redeye.com/resources/sms-marketing-vs-email-marketing-who-wins-the-battle-for-effectiveness/">97% of SMS messages are read within 15 minutes</a>?



Let’s assume that you’ve got a last-minute cancellation at your venue and want to fill in the empty space in the evening.



If you send an email to your customers at lunchtime, there’s only a small chance you’ll fill that cancelled booking.&nbsp;



However, if you use SMS and combine it with an enticing offer, your chances are much higher.



<h5 class="wp-block-heading" id="h-increase-sales-with-sms-marketing">Increase Sales With SMS Marketing</h5>



A while ago, we shared some SMS marketing tips and how SMS can generate a better response compared to email alone.



Read the full article <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/">here</a>.



Here are&nbsp;5 key takeaways&nbsp;from the article:



<ol class="wp-block-list"><li>Quick set up &#8211; short text, no images</li><li>Immediate delivery and higher engagement &#8211; reach customers where there are</li><li>For best results: keep your messages simple and follow ‘what-where-when-how’ (get 10% off this Friday, simply show this CODE to our staff)</li><li>Ideal channel for promotional boosters and reminders</li><li>Always include a call-to-action and URL to a landing page, i.e. booking platform</li></ol>



<h5 class="wp-block-heading">The Combined&nbsp;Power of SMS &amp; Email Marketing</h5>



The most important takeaway, however, is that it’s not a question of email vs. SMS marketing. It’s about&nbsp;using them in tandem&nbsp;to get the best out of both channels.



There are some factors to consider when picking the right channel: the&nbsp;type of campaign, the timeline for your promotion and your audience.&nbsp;



For example, SMS campaigns are very effective for&nbsp;time-sensitive messages. Such as the last-minute availability offer that you could send to your local and regular customers.



If you want to&nbsp;keep customers updated&nbsp;about what’s going on at your venue, email, of course, is the medium to go for.



SMS can do more than just reminders and booking confirmations. Stay tuned for <a href="https://stampede.ai/blog/3-clever-ways-to-use-sms-campaigns-to-scale-up-your-marketing-roi/">part two of this series</a> to get additional converting SMS campaign ideas.



In the meantime, if you want to start sending your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">SMS campaign</a>, our team is happy to give you a hand if needed.

Email vs. SMS Marketing – Which One To Choose?

<h1 class="wp-block-heading" id="h-free-october-november-2024-social-media-calendar">Free October &#8211; November 2024 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for October and November2024 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including ideas around live Rugby and Darts, Movember and Christmas bookings campaigns!

October – November 2024 Social Media Calendar

New Data Source: Stampede x Toggle For More Repeat Customers

Meet Stampede Inbox: Never Miss Another Message 

Introducing More Tools To Thrive – Stampede 2023 Product Update

New feature alert! <a href="https://stampede.ai/how-it-works/loyalty/">Loyalty</a> by Stampede launches today. Bring more customers back to your venue with our digital stamp cards. Become your customers’ preferred place to go and reward them to increase their loyalty.



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Customer loyalty is more important than ever before. Acquiring new customers comes with a notably higher cost than building a long-term relationship with your existing ones. Plus, regular customers spend up to 67% more in your venue compared to one-time visitors.&nbsp;



Loyalty and reward programs are a proven way to keep your customers coming back in. It’s time to ditch your paper stamp cards and take them to the next level. <a href="https://stampede.ai/how-it-works/loyalty/">Go digital with Loyalty by Stampede</a> and start saving time and money on printing fliers and paper cards immediately.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-get-started">How to Get Started</h4>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
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Loyalty by Stampede is easy to use and quick to set up for your business. You set the reward and decide how many stamps it takes to redeem it.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-medium is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/04/Loyalty-design-1.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/300/300/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Mb3lhbHR5LWRlc2lnbi0xLTMwMHgzMDAucG5n" alt="loyalty design" class="wp-image-19829" width="271" height="271"/></a></figure>
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</div>



<h4 class="wp-block-heading" id="h-improved-customer-experience">Improved Customer Experience</h4>



Improve your customer experience with our digital stamp card. Loyalty by Stampede offers your customers an uncomplicated way to get rewarded for each visit. What’s more, all your returning customers will be automatically issued with their digital stamp card and stamps!



Your customers only need to download the app once to start collecting points. The Stampede loyalty app allows them to keep all their stamp cards from different venues handy in one place. They&#8217;ll never miss a stamp, forget a card or end up with duplicate cards again.



<h4 class="wp-block-heading" id="h-benefits-of-using-loyalty-by-stampede">Benefits of using Loyalty by Stampede</h4>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
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<ul class="wp-block-list"><li>Increased spend per head and visit</li><li>Fast and easy change of promotions and offers&nbsp;</li><li>Customise your loyalty cards to your own branding</li><li>No staff training required</li><li>Save money on printing costs for flyers and posters</li></ul>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-medium is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/04/Loyalty-redeem-1.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/300/300/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Mb3lhbHR5LXJlZGVlbS0xLTMwMHgzMDAucG5n" alt="loyalty redemption methods" class="wp-image-19831" width="257" height="257"/></a></figure>
</div>
</div>



<h4 class="wp-block-heading" id="h-how-customers-get-their-stamps">How Customers Get Their Stamps:</h4>



<ul class="wp-block-list" id="block-4ebaf83e-1901-41be-b998-75a21aba3b8f"><li>By logging into your <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a>&nbsp;</li><li>Through scanning a QR code</li><li>Through taping a unique NFC tag with their phone</li></ul>



<a href="https://stampede.ai/company/#contact">Get in touch</a> with one of our team to set up Loyalty by Stampede at your venue today. Sign up your business before 15th May 2021 and you’ll get Loyalty for free for 6 months.

New Feature – Loyalty By Stampede

4 Quick Wins for Your SMS Marketing Campaigns

Staff turnover in the restaurant industry is much higher than in other industries. In some cases, it’s almost double. With all the curveballs 2020 has thrown at us, this is only increasing. Considering the costs associated with recruiting, hiring, and training new employees, it’s a huge concern for your bottom line. 



While these statistics can be overwhelming, it’s not all doom and gloom. We’ve put together ten ways you can reduce staff turnover, <a href="https://www.hourly.io/post/10-rules-of-leadership">retaining talent</a>, and increasing your restaurant’s financial performance. Let’s boost employee satisfaction, driving long-term loyalty!&nbsp;



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<h4 class="wp-block-heading" id="h-what-is-staff-turnover">What is Staff Turnover?</h4>



Staff turnover refers to the proportion of employees who leave an organization over a set period. Traditionally, it is calculated on a year-on-year basis, expressed as a percentage of the total workforce numbers. In an HR context, a high turnover rate refers to lots of employees leaving the business. Most businesses strive to keep this figure as low as possible.&nbsp;



According to the 2018 National Restaurant Association report, the average turnover rate sits at around 74.9% for restaurants, with fast-food companies losing between 130% and 150% of their workers every year. Other industries in the private sector are sitting at 48.9%, to put it into perspective. Interestingly enough, the kitchen has the lowest turnover rate, while those in management roles are most likely to move on.&nbsp;&nbsp;



The reality is that employees leave their jobs all the time. The reasons vary, and it won’t always be in your control. The high-stress environment of the restaurant industry coupled with lower pay rates can make it tricky to retain your staff. However, rather than accepting this as a regular part of doing business, focus your attention on a few critical strategies to keep your turnover under control.&nbsp;



<h4 class="wp-block-heading" id="h-10-ways-to-reduce-restaurant-staff-turnover">10 Ways to Reduce Restaurant Staff Turnover</h4>



<h5 class="wp-block-heading">1. Future-Proof With A Higher Wage</h5>



One of the top five reasons employees leave their job is for a better-paying position elsewhere. Increasing your payroll isn’t always the most appealing prospect as an employer, but it’s essential to think about the bigger picture. Recruiting, onboarding, and training new staff members is time-consuming. It costs a fair amount too. By offering your employees a more competitive wage from the outset, you’ll reduce your turnover in the long run.&nbsp;



Better yet, keep your most talented employees by offering them a raise. Even if it’s a small amount, it’ll make an exponential difference.&nbsp;



<h5 class="wp-block-heading">2. Focus On Your Culture</h5>



Uncover where the gaps are in your <a href="https://www.smallbusinesscoach.org/the-great-impact-of-company-culture/">company culture</a> with regular staff surveys. Keep them anonymous, so you get honest feedback and ask the tough questions you need to address. If you’re sensing a dip in morale or tension between employees, it’s an opportunity to get to the bottom of it. Creating a positive work environment is one of the best ways to improve employee engagement.&nbsp;



Take it a step further by introducing an employee handbook. Get everyone aligned from day one on company values, creating a sense of unity and a common goal. A collaborative work environment is crucial in this fast-paced industry.&nbsp;



<h5 class="wp-block-heading">3. Refine Your Hiring Process&nbsp;</h5>



Hire right from the get-go, and you’ll curb your staff turnover instantly. When you’re under pressure to fill positions, it’s easy to go for someone who is “good enough,” but this won’t serve you in the long run. Aim for that outstanding employee and allow yourself some breathing room so you can afford to be patient. Consider someone’s qualifications, check their references (twice) and understand their skills before you make a move. During the interview, ask about their short and long-term goals. It’s one of the easiest ways to ascertain their views on staying put.&nbsp;



On the flip side, be sure to highlight the growth opportunities available to them at your restaurant. They must be able to picture their career trajectory.&nbsp;&nbsp;



<h5 class="wp-block-heading">4. Source Internally</h5>



The employees you already have within your fold are a considerable asset. When a new position opens up, look at your existing team. Identify any candidates who might be suitable for the role, opening up applications internally before you start outsourcing.&nbsp;



Employees will also offer great referrals. If they love working for you, they’re going to want good people on the team. Instituting something like an employee referral program could be an exciting way to incentivize quality recommendations.&nbsp;



<h5 class="wp-block-heading">5. Plan For Seasonal Turnover</h5>



Seasonal turnover is inevitable. Unfortunately, it’s one of those things restaurant owners have to deal with regularly. Instead of shying away from it, include it in your plan for the year. Ensure you invest in your core staff, accounting for seasonal adjustments by kickstarting hiring and training with plenty of time to spare.&nbsp;



<h5 class="wp-block-heading">6. Making Training A Priority</h5>



The training program you use to onboard new employees sets the tone for their relationship with your restaurant. Take the time to train appropriately, making employees feel valued. Ensure they have access to all the information they need, unpacking your style of business and any quirks or requirements.&nbsp;



Once your employees are up to speed, they’ll be confident in your restaurant, allowing them to perform. If you’re professional in your training, you set a standard they’ll adhere to during their shift.&nbsp;



Take it a step further by encouraging cross-training. Employees may have started with one set of skills but continue to broaden their skill set with new opportunities. Whether it’s assisting with reservations, understanding the accounts, or helping with food prep &#8211; an empowered employee is a satisfied employee.&nbsp;



<h5 class="wp-block-heading">7. Schedule Fairly</h5>



It’s not uncommon for employees in the restaurant industry to work for multiple establishments. Why? They’re not getting enough shifts at each place, so they have to double-up. Consider your employee breakdown, creating a schedule that converts to an evenly spread payroll. You want to pay your staff well enough that they aren’t looking for more shifts elsewhere.&nbsp;&nbsp;



Re-arrange your schedule to ensure everyone gets an appropriate amount of time. You will need to manage burn-out, too, reducing the hours of those working well above the usual. It’s about balancing employee expectations and output, keeping longevity in mind.&nbsp;



<h5 class="wp-block-heading">8. Create An Employee Loyalty Program</h5>



Recognize and reward your employees for their work. Introducing a program like Employee Of The Month is a great way to incentivize performance. On top of that, it creates an environment of praise where employees feel noticed and valued.&nbsp;



Consider introducing a longevity bonus, encouraging staff to stick around for set periods. The reward doesn’t have to be monetary, and it could scale over time. Whether it’s a gift certificate or a shift choice, it’s a way of recognizing their commitment.&nbsp;



<h5 class="wp-block-heading">9. Make Communication A Priority</h5>



It’s easy for team unity to face challenges in the restaurant industry. You have various teams working in different areas, and sometimes an “us versus them” mentality can arise. Promote healthy communication and a positive atmosphere by hosting regular staff meetings. Make a point of accepting suggestions and implementing changes, making staff feel heard.&nbsp; Getting to know each other is one of the best ways to break through any divides.&nbsp;



<h5 class="wp-block-heading">10. Conduct Exit Interviews</h5>



One of the best ways to gather insights about your business is via exit interviews. When an employee decides to part ways, set up an honest and open conversation where you can unpack their reasons.&nbsp;



Ask specific questions, keeping a record of their responses. Over time, you’ll be able to see if any patterns are emerging. Highlighting areas of improvement you can focus on internally. These can also be a good baseline for <a href="https://www.the-next-tech.com/business/qualitative-vs-quantitative-research-whats-the-difference/">research</a> so you can make better-informed decisions in the future.



<h4 class="wp-block-heading" id="h-start-reducing-employee-turnover-today">Start Reducing Employee Turnover Today!</h4>



For many restaurant owners, reducing staff turnover is a priority. Start by implementing these ten tips, increasing your employee engagement and satisfaction and ultimately increasing retention for the long run.&nbsp;&nbsp;



Article Contribution by <a href="https://www.hourly.io/">Hourly.io</a>

10 Ways To Reduce Staff Turnover In The Restaurant Industry

The wait is over! Today is the big day!







We&#8217;re changing our name to&#8230;



Stampede



As mentioned in the last blog post, this won&#8217;t affect our customers and software users. Things will just start looking a bit different from now on. 



Over the next couple of weeks, you’ll notice a lot of changes in both our product and our communications. Oh, and you&#8217;ll probably stumble across our new footprint logo around the place as well!



<div class="wp-block-image"><figure class="aligncenter is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white.png" alt="Stampede-foot" class="wp-image-13436" width="254" height="254" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-768x768.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-900x900.png 900w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-592x592.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-90x90.png 90w" sizes="(max-width: 254px) 100vw, 254px" /></figure></div>



During the transition phase, you&#8217;ll come across both BLACKBX and Stampede.



Bear with us and soon we will be fully transformed into Stampede!

BLACKBX is renaming to…

The Doner Kebab chain, owned by &#8220;The German Doner Kebabs&#8221;, has now chosen to power guest WiFi to their customers across the globe through Stampede.
 German Doner Kebabs is a fast food retailer that has created a healthy and nutritionally balanced approach to traditional kebabs and was described by <a href="http://www.timeout.com/london/restaurants/german-doner-kebab">Time Out London</a> as, “kebabs without the guilt”, they opened their first store in Berlin in 1989 and now have over 60 stores worldwide.
Stampede guest WiFi will allow the chain to analyse information about customers and also conduct two-way communication with them, engaging with customers in new ways.<img decoding="async" class="wp-image-4461 alignright" style="margin: 0px 0px 10px 10px; float: right; width: 146px;" title="Stampede German doner kebabs " src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/12241172_1077785955573278_663192991988674778_n.png" alt="Stampede German doner kebabs " width="146" data-constrained="true" />
The service begins to act the moment a user connects to the free Wi-Fi network. Internet access is received after they log in with a social media account or by entering the info asked. It provides an opportunity to get to know the customers, thanks to information such as name, gender and language, which can then be used in order to send promotions, vouchers or messages to particular target groups, consisting of people who have per 
sonally visited the venue. The customers can then be directed to a Facebook-integrated welcome page, which allows them to add to the 920,000 current <a href="https://www.facebook.com/DonerKebabME">Facebook</a> page likes.
This kind of interaction allows the growth of theinternet fan base, which is especially useful in new venues, as the chain is aiming to add an additional 10 stores, in countries such as Canada, Russia, India and Bahrain.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Stampede Now Providing WiFi to German Doner Kebabs

Did you know that more and more people are using Instagram to make decisions about their next dining choice? Often restaurants are scaled based on their “Instagrammability”, i.e. how Instagram-friendly they are.&nbsp;Keep reading to find out how to make your restaurant more Instagrammable.



<hr class="wp-block-separator"/>



The average customer <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">spends 10 minutes taking pictures</a> before actually starting ordering anything. Shocking? Well, <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">69% of Millennials</a> take a photo of their food whilst being out and about and <a href="https://stampede.ai/blog/how-customers-choose-a-restaurant/">30% would avoid going to a venue with a weak Insta account at all</a>. You might not be the biggest fan of this trend, though the Insta influence keeps growing every day.



Not all is bad with Insta. There are big advantages for your business. All this posting and sharing with family and friends is <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">free advertising for you</a>! This leads to <a href="https://stampede.ai/blog/the-importance-of-digital-word-of-mouth/">word-of-mouth</a>, getting you more people through the door. Who would say no to that?



Having said this, you might not be able to influence the content of the posts as such, but you can influence the way they look. So, how do you make sure your restaurant is Instagrammable?&nbsp;



It’s not only about the appearance of your food and drinks (like all this <a href="https://www.nytimes.com/2017/04/19/style/unicorn-food-starbucks.html">crazy rainbow coloured unicorn food</a>). There is more to consider than you might have thought of. We have gathered 5 restaurant design features helping you to go viral with your venue.



Further reading: <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram</a>



<h4 class="wp-block-heading" id="h-1-good-lighting">1) Good Lighting</h4>



Let’s start with the most obvious one. The perfect snap needs <a href="https://www.absoluteci.co.uk/blog/how-to-make-your-bar-or-restaurant-more-instagrammable">good lighting</a>. The ideal solution for the best captures, of course, would be natural light. However, maybe your venue is hidden in the back or downstairs without much natural light coming in &#8211; plus what about after dark customers? Therefore, artificial lighting is what you have to rely on. Nowadays there are many different types to choose from &#8211; warm white, cool white, daylight or maybe fancy coloured light?&nbsp;



Each venue has its own ideal solution. You might even consider different types of lighting within your venue to get the perfect balance between too bright and too dark. Make use of a dimmer to adapt your light throughout the day. In addition, quirky lights &#8211; like fairy lights &#8211; can add the additional kick to your restaurant and create the perfect ambience for THE shot.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-2-attention-to-detail">2) Attention to Detail</h4>



It’s no secret that attention to detail is a powerful tool to set yourself apart from your competitors. Most of us will think about this in terms of customer service or operational excellence. However, you should also think about the entire dining experience, including physical assets. This could be the dishes you’re using, but also your overall decoration on the tables and in your venue.



Why not exchange your plain white plates with more colourful, exciting ones that can make the difference when looking through the camera lens? A variety of plants and interesting or quirky signs (you could go neon or choose a quote reflecting your brand) can further help you to set yourself apart. Remember to give your decoration elements a little makeover from time to time, to make it more exciting for your customers. Don’t forget seasonal decoration.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-3-unique-dishes-to-stand-out">3) Unique Dishes to Stand-Out</h4>



You might have it already in your restaurant &#8211; your signature dish or drink. Something unique you came up with that customers can only get at yours. Something Instagrammable that creates the buzz, driving people through your doors encouraging them to share their experience.



If you don’t have a unique dish, it’s not as complicated to come up with an idea as you might think. Stick to something you’re good at, no need to go crazy here. Think of your customers’ favourite dish or drink in your restaurant, your bestsellers. Choose one and take it up a notch. What about trying out some new flavour combinations or an eye-catching presentation?&nbsp;



Come up with a name that fits your brand and the dish, something memorable. That’s it, your new signature dish is waiting to be photographed and shared on Insta. Don’t forget to share this new, exciting dish with your customers on your social channels! And for bonus points, give it a <a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/">unique hashtag</a>!&nbsp;



<h4 class="wp-block-heading" id="h-4-aesthetic-in-your-venue">4) Aesthetic in Your Venue</h4>



Going a bit bigger here. It’s not only about the details in your decoration but also about the overall aesthetic of your venue that can make it more Instagrammable.&nbsp;



Starting from the outside (also a good way to attract walk-in traffic) and looking at your external wall. Maybe a <a href="https://www.cnbc.com/2019/04/19/restaurants-invest-in-photogenic-decor-to-attract-instagram-users.html">colourful wall or artwork</a> can do the trick. You don’t have to be an artist yourself, do some research on local artists looking for an opportunity to showcase their talent. Also, make sure your name is visible on the outside.



The same applies when we move inside. Pay attention to your artwork and make sure it fits your overall brand and story. Eye-catching wallpaper gives your customers the ideal background for their shots. For example, this bar has light-up stairs that will definitely catch your attention: <a href="https://www.instagram.com/p/B0WlGseDHnO/">https://www.instagram.com/p/B0WlGseDHnO/</a>.



If you want to take it another step forward, have a look at your floor. Is it the usual grey-coloured one you find in the majority of restaurants? You could give this a boost with some <a href="https://www.theverge.com/2017/7/20/16000552/instagram-restaurant-interior-design-photo-friendly-media-noche">decorative, striking floor tiles</a> that make your venue special.



<h4 class="wp-block-heading" id="h-5-storytelling">5) Storytelling</h4>



Every venue has its own story. This might be the way you came up with the idea to start a restaurant, an interesting fact about the owners or the story about the actual venue itself.&nbsp;



There is always something exciting to tell about your place your customers are interested in. <a href="https://stampede.ai/blog/how-restaurants-can-use-storytelling-for-social-media/">Stories are there to be shared</a>. So make sure your customers know your story and integrate this theme within your food and decor.



For example, the restaurant <a href="https://www.mammas.co.uk/">Mammas Pizza</a> has a chalkboard on their wall, telling how the owner was an extra in two Star Wars films. They even took it a step further. <a href="https://www.tripadvisor.co.uk/ShowUserReviews-g186525-d719977-r280067735-Mamma_s_American_Pizza-Edinburgh_Scotland.html#photos;geo=186525&amp;detail=719977&amp;ff=397854343&amp;albumViewMode=hero&amp;aggregationId=101&amp;albumid=101&amp;baseMediaId=397854343&amp;thumbnailMinWidth=50&amp;cnt=30&amp;offset=-1&amp;filter=7&amp;autoplay=">The writing is like the opening of a Star Wars film.</a>&nbsp;



Remember, all these features should lead to a unified overall appearance in your venue. No matter how crazy you get, there should be some sort of connection to your brand and who you want to be, allowing you to create an overall theme.&nbsp;



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



Not all of these Instagrammable features might be suitable for your venue. No need to start tearing down your walls or spending fortunes on new decoration. But they will give you an idea of what your customers are paying attention to when getting out their phones to take their next shot. Maybe a little tweak here and then can already boost your restaurant up the Insta-friendly scale.&nbsp;&nbsp;



This all sounds good and well, but once customers get their Insta shot, how do you ensure that they’re coming back? We all know, attracting new customers costs you more than nurturing your existing ones.&nbsp;



To get their newest Insta shots posted, your customers need WiFi. Make use of the Guest WiFi you provide and gather your customers’ data for targeted promotions, review management and much more.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

5 Tips to Make Your Restaurant More Instagrammable

To finish off our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank">5 part series on personalised marketing</a>, we’ve asked our team to share their favourite personalisation or automation feature of Stampede.



<hr class="wp-block-separator"/>



These will give you some additional ideas and inspiration for your next personalised marketing campaigns to drive customer loyalty and grow your business.



In case you’ve missed one of the 5 parts, you’ll find them <a href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank" rel="noreferrer noopener">on our blog</a>.



<h5 class="wp-block-heading" id="h-staff-favourites-automations">Staff Favourites: Automations</h5>



<h6 class="wp-block-heading">Chris &#8211; Head of Growth Marketing</h6>



&#8220;My favourite is probably automated review requests. It makes such a difference when it&#8217;s done right, based on when you actually visited and left a venue, as opposed to a booking system’s best guess.&#8221;



Learn more about how you can save time gathering your reviews using <a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automated requests</a>.



<h6 class="wp-block-heading">Craig &#8211; Customer Success Manager</h6>



&#8220;My favourite automation feature has got to be the automated SMS marketing feature for segments. Specifically the segment of &#8216;people who have a birthday next month&#8217;. It takes just a few minutes to set up a &#8216;Let&#8217;s Celebrate You&#8217; campaign and keeps working for you month after month.&#8221;



Find out how <a href="https://stampede.ai/how-it-works/marketing/#sms" target="_blank" rel="noreferrer noopener">automated SMS messages</a> can help you keep customers coming back.



<h6 class="wp-block-heading">Euan &#8211; Product Marketer</h6>



&#8220;One of my favourite automated campaigns definitely is ‘Not Seen In 14 days’, targeted at customers who haven’t been at the venue in a certain amount of time.&#8221; 



&#8220;It’s great to boost customer engagement, turn first-time visitors into repeat ones and is also a good opportunity to give special offers. The first big step on the journey to loyalty.&#8221;



Head to our blog to read more about how you can quickly set up a win-back<a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5/" target="_blank" rel="noreferrer noopener"> campaign</a> to retain lost customers. 



<h5 class="wp-block-heading">Staff Favourites: Personalised Marketing Campaigns</h5>



<h6 class="wp-block-heading">Jac &#8211; Operations Manager</h6>



&#8220;I love that venues can ask custom questions on their Guest WiFi sign-up. Like the date of birth, which then really helps to power their personalised marketing. And it shows customers that you’re invested in their experience and want them to have the best visit possible!&#8221;



Discover how you can customise your <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi login</a> to elevate your customer experience. 



<h6 class="wp-block-heading">Sean &#8211; Customer Support</h6>



&#8220;It’s really hard to choose one particular campaign, but what I love is our new advanced customer segment builder. We built something like 30 ready-made customer segments using it that all make for interesting personalised messages. It&#8217;s great that we can help our customers do really cool marketing like that.&#8221;



Check out our <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/" target="_blank" rel="noreferrer noopener">example campaigns</a> to help you get started with powerful customer segmentation building.



If you&#8217;d like to find out more about our various product features and how they could help you grow your business, <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>. Our team is happy to show you our product in action.

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

For most web forms, the rule for the optimum number of fields is simple: less is more.&nbsp;For&nbsp;<a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/" target="_blank" rel="noreferrer noopener">WiFi sign-up</a> forms, however, the answer isn’t as straightforward.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s about finding the sweet spot between ensuring a smooth&nbsp;customer experience&nbsp;and leveraging Guest WiFi as a&nbsp;clever marketing tool&nbsp;to increase revenue and boost loyalty.



Unfortunately, a lot of times, WiFi sign-up forms fall into one of the two categories below.



<h5 class="wp-block-heading" id="h-case-1-too-many-fields">Case 1: Too Many Fields</h5>



If your sign-up has a large number of fields, the log-in becomes&nbsp;time-consuming.&nbsp;



The outcome: customers either start filling in wrong information to speed up the process or quit before even finishing.&nbsp;



Always remember that your customers are looking for a&nbsp;quick log-in experience. They don’t want to scroll through pages to fill in the form to get WiFi access.



<h5 class="wp-block-heading">Case 2: Not Enough Fields</h5>



The opposite is the case with not adding enough fields to your form. If you just ask for an email, you’re&nbsp;missing out on useful data.&nbsp;



You might still be able to reach them via email, but you are very limited in crafting personalised messages. Hence, your&nbsp;conversion rates will be very low.



<h5 class="wp-block-heading">The Ideal Number That Converts</h5>



What does the ideal WiFi sign-up form look like then?&nbsp;



Use a minimum number of fields to remove friction, but ensure you get all the data you need.&nbsp; The graph below helps you visualise how the number of fields impacts both the customer experience and the value of the data captured. You can see that&nbsp;<a href="https://www.forbes.com/sites/priceonomics/2017/08/10/analyzing-conversion-rate-data/#4e7225402365" target="_blank" rel="noreferrer noopener">4-5 fields is the optimum</a>&nbsp;number.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/08/data-capture-graph.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9kYXRhLWNhcHR1cmUtZ3JhcGgtMTAyNHg0OTgucG5n" alt="" class="wp-image-22085"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



So, start by thinking about what you want to do with the information. How do you want to&nbsp;segment your data&nbsp;and what kind of campaigns&nbsp;do you want to send?



Must-have fields:



<ul class="wp-block-list"><li>Email address</li><li>First name</li><li>Date of birth</li></ul>



Nice-to-have fields:&nbsp;



<ul class="wp-block-list"><li>Phone number</li><li>Last name</li><li>Postcode</li><li>Custom questions, i.e. reason for visiting, how did you find us …</li></ul>



With a carefully chosen custom question, you can create some&nbsp;specific audience groups&nbsp;with ease, such as Students. Then you can do more targeted customer research.



Extra tip &#8211;&nbsp;enable social media sign-up&nbsp;as the auto-fill option makes it fast and convenient for customers.&nbsp;



Start capturing your data through your Guest WiFi and build your mailing list with ease.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

Unlocking The Secret To Better Data Capture

With over <a href="https://www.constantcontact.com/blog/email-marketing-research-and-statistics/">4.2 billion email users worldwide</a> and the worldwide email marketing sector expected to be worth $17.9 billion by 2027 – email can be considered the number one communication channel for businesses.



In fact, people check their emails multiple times during a day and around <a href="https://blog.salecycle.com/stats/18-essential-email-marketing-statistics/">59% of users</a> say that marketing emails have an impact on their purchase decisions.



And the best part is that this medium is just as useful for non-digital businesses like cafés, restaurants, hotels, etc. as it is for digital ones.



So if you’re not yet using email marketing to market your business, then you’re missing out on the chance to engage your leads and nurture your customers – at scale.



To help guide you through your first email campaign, we’ve compiled a comprehensive list of the steps you can follow. &nbsp;



<h4 class="wp-block-heading" id="h-set-up-your-email-campaign-in-6-simple-steps">Set Up Your Email Campaign In 6 Simple Steps</h4>



Before you start writing and sending emails, here is what you need to know.&nbsp;



<a href="https://stampede.ai/how-it-works/marketing">Email marketing</a> is extremely cost-effective and affordable. In other words, even small businesses with a limited budget can set up and run successful campaigns.



But simply sending multiple emails to your subscribers is not enough. You need to send meaningful, personalised emails in order to connect with your audience and avoid spam filters.



Here are six steps to creating your first email campaign:



<h5 class="wp-block-heading" id="h-1-chalk-out-your-objective">1 &#8211; Chalk Out Your Objective&nbsp;</h5>



Before you design your campaign, ask yourself:



<ul class="wp-block-list">
<li>What is the purpose of this email? Education? Promotion?&nbsp;</li>



<li>What is my target audience?&nbsp;</li>



<li>Will the content of this email appeal to my audience?&nbsp;</li>



<li>What’s my CTA? Go to my website? Find me on social media?</li>



<li>How will I measure the success of this campaign?</li>
</ul>



You will find the foundation of your marketing campaign in all the questions mentioned above. Once you have the answers, your objective will become clear automatically.&nbsp;



<h5 class="wp-block-heading" id="h-2-choose-a-reliable-service-provider">2 &#8211; Choose A Reliable Service Provider&nbsp;</h5>



Picking a service provider that meets your requirements is an extremely crucial step.



Gmail, Outlook or Hotmail aren’t recommended for sending emails at scale as they have limited to no template libraries, contact segmentation or reporting. All of which play an important role in meeting your KPIs.



Use platforms like Mailchimp or Campaign Monitor as these are specifically designed to meet your email marketing needs and give you maximum mileage out of your campaign. 



With these providers, you can enjoy a range of features such as:



<ul class="wp-block-list">
<li>Templates customized to your brand</li>



<li>High deliverability rate</li>



<li>Comprehensive performance reports</li>



<li>Scheduling options</li>



<li>Options to set up trigger-based emails (e.g. welcome emails)</li>



<li>Extensive library of resource etc.</li>
</ul>



<h5 class="wp-block-heading" id="h-3-build-a-list-of-subscribers">3 &#8211; Build A List Of Subscribers&nbsp;</h5>



You should be able to plug in a signup form on your website – or landing pages – with the help of your email service provider mentioned above.&nbsp;



<a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">Other ways</a> of capturing customer information for building a list is through <a href="https://stampede.ai/customer/brother-marcus">branded Wifi portals</a>, a brief section on your feedback forms (physical or digital) etc.



An important thing to remember here is: keep your database as organic as possible. Update your list regularly to add in customers who’ve filled in physical opt-in forms and only email subscribers who have given you the green signal to approach them.&nbsp;



Remember, permission-based campaigns have <a href="https://www.campaignmonitor.com/resources/guides/permission/">30-40% open rates and around 20% click-through rates</a> on average. Comparatively, if you email people who haven’t given you permission (as in the case of paid emails lists), your open and click-through rates could drop to 2% and 0.2% respectively. 



<h5 class="wp-block-heading" id="h-4-structure-your-email">4 &#8211; Structure Your Email</h5>



Once you have done all the prep, it’s time to start writing your email. Below is a checklist of the key elements that your message should have.&nbsp;



<ul class="wp-block-list">
<li>Strong Subject Line</li>
</ul>



Your subject line should be powerful enough to compel the recipient to open your email. It&#8217;s a good idea to highlight the benefit of your email here such as; 50% discount, Christmas offers etc.



<ul class="wp-block-list">
<li>Captivating Headline</li>
</ul>



Now that they’ve clicked on the email, grab and keep their attention with a captivating headline that makes them want to scroll further and read the rest of your content.&nbsp;



The online audience has an attention span of less than <a href="https://litmus.com/blog/email-attention-spans-increasing-infographic">11 seconds</a>, so make it count.



<ul class="wp-block-list">
<li>Business Offering</li>
</ul>



Typically, B2B businesses can get straight to their offering and how it can benefit the other party. As a B2C company, you’ll need to create a little hype around your business.



Add emotional/relatable undertones to your email to encourage impulse purchases and attract customers back to your establishment. For example, <a href="https://stampede.ai/blog/establishing-your-coffee-shop-brand-online/">if you’re running a café</a>, then send across coupons for a free coffee with a bagel or other such offers.



<ul class="wp-block-list">
<li>Text To Image Ratio</li>
</ul>



Keeping a balance between images and ratio contributes to the visual appeal of your message. You don’t want your email to look like a catalogue nor do you want to bore your customers with chunky text paragraphs.&nbsp;



<ul class="wp-block-list">
<li>Your Brand Assets (Logo, Address, Website Link)</li>
</ul>



Logo, address and website link all add to the legitimacy of the email.



<ul class="wp-block-list">
<li>Clear And Interactive CTA</li>
</ul>



Okay, now that they’ve read your email, what do you want your reader to do? Whether your call-to-action is a button or a link, make sure it’s clear enough for the recipient to notice and interact with.&nbsp;



Your CTA should also be actionable; state what you want the reader to do. Examples include Book Now, Claim Your Coupon etc.



<ul class="wp-block-list">
<li>Unsubscribe&nbsp;</li>
</ul>



All businesses should provide an Unsubscribe link or button in their email as part of GDPR compliance. 



This is a permission-based campaign and anyone who doesn’t want to read or engage with your emails is not your prospective client anyway.&nbsp;



<h5 class="wp-block-heading" id="h-5-send-your-email">5 &#8211; Send Your Email</h5>



This stage involves a couple of tests you can carry out to see what day and time gets you the highest CTR.&nbsp;



According to research, many B2C emails have better open and click-through rates <a href="https://stampede.ai/blog/3-big-hospitality-email-marketing-questions-answered">over the weekend (Saturday) around 12 am</a>. 



<h5 class="wp-block-heading" id="h-6-measure-your-success-rate">6 &#8211; Measure Your Success Rate&nbsp;</h5>



Tracking your emails through different metrics is a crucial step for understanding what works and what doesn’t.&nbsp;



While you may have different ways of defining success depending on the objective of your campaign, some common metrics include:



<ul class="wp-block-list">
<li>Open rate</li>



<li>Click-through-rate</li>



<li>Number of downloads</li>



<li>Registrations to an event, online course etc.</li>



<li>Spam score</li>



<li>Return on investment&nbsp;</li>
</ul>



So there you go! Make sure you keep measuring the success of your campaign and use the insights you collect for your future campaigns.&nbsp;



Most importantly, only email people who have subscribed to your list for optimum results. Not sure how you can do so? <a href="https://stampede.ai/">Stampede</a> is an easy way to collect customer information to build your list of contacts. We offer a simple tool for offline businesses that can help you connect with your guests and turn them into returning clients.

How To Set-Up Your First Email Campaign [Guide 2023]

No matter where we go, we make sure to carry our mobile with us. It helps us to find the way, check when the bus is leaving, watch cat videos or to text friends to see where they are. So how could you use this fact to boost your business? Well, we found a way &#8211; SMS and Email Marketing is the answer.







This recent development has transformed the marketing world profoundly. Instead of reaching out via traditional print marketing, mostly is done online (SMS or Email) now. Nowadays, there are loads of new opportunities for businesses to contact customers easily, efficiently and cheaper as ever before. More importantly, new ways of nurturing the customer-business relationship. 



When we look at today’s marketing landscape, there are two crucial methods that became indispensable.



<h4 class="wp-block-heading">WiFi Marketing Through Text Messages and Emails</h4>



Customers can now be reached in a much more simpler way. Even better, this is done instantly <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">through their mobile phones</a>. All that’s needed is a phone number or an email address to send them <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotions</a>, interesting offers or the latest news. But how do you get this valuable information? Ask for it? Have a conventional newsletter sign-up on your website? Hope for the best?



Well, there is a better way! What if we could get you this data through making the best of your <a href="https://www.bizjournals.com/sanfrancisco/news/2019/09/26/how-small-business-owners-use-guest-wifi-to.html">existing Guest WiFi</a>? (If you don&#8217;t offer it now, get some <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">inspiration </a>of why you should start immediately and what benefits come with it).



<h4 class="wp-block-heading">Captive Portal As a Solution</h4>



Our<a href="https://stampede.ai/product/captive-portal/"> captive portal solution</a> allows you to easily collect data through customers signing in to your WiFi. This data can then be used for marketing activities and <a href="https://stampede.ai/blog/3-tips-for-growing-your-restaurant-business-with-wifi/?preview=true&amp;_thumbnail_id=2937">much more. </a>Meaning, you can reach out to your customers via Email, SMS or both.



<a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">WiFi Marketing</a><a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/"> </a>can be seen as one of the most useful tools for business owners to better engage directly with their customers. Also, in terms of making your marketing more personalised and tailored to their behaviour. Which in return results in <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">higher customer loyalty </a>and of course more cash in the till. And who would not want that in today&#8217;s competitive business environment? 



A straight forward example of successful WiFi marketing can be seen in our automated campaigns. Based on triggered events, i.e. birthday, number of visits etc., automated offers and promotions can be sent out via Email and SMS. It certainly can&#8217;t get any easier to stay in touch with your customers and turn all of them into repeat ones. 



<h4 class="wp-block-heading">SMS vs. Email Marketing</h4>



In order to demonstrate which advantages and drawbacks both methods have, we&#8217;ve put together a new eBook for you. Discover interesting statistics about these two online marketing methods and find out which one is more suitable for your business. SMS or Email, or maybe both?



Furthermore, you will learn how often you should send out information to customers and how suitable online marketing&nbsp;can affect your return on investment.



Download your eBook today and make sure you are not missing out on the opportunities that SMS &amp; email marketing holds for your business. 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



Want to try all these amazing things out in your venue? Why wait, get started now!



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

How to Boost Your Business with SMS and Email Marketing

Imagine you’ve recently opened a newly-minted restaurant that you’ve dubbed the Gingerman Eatery. Since it just launched, awareness among your desired customer base is nearly non-existent, yet, you’re confident you can deliver a uniquely-gratifying, share-worthy experience that customers will rave about to their network of personal connections.&nbsp;



A group of friends have just walked into your establishment and like any smart restaurant owner, you’ve recently implemented a WiFi marketing solution in-store. After wrapping up the work week, this group is looking to unwind over dinner and drinks, like most young professionals. While waiting for their orders to arrive, they pull out their phones to nab some free internet. 



Upon connecting to the guest WiFi network, they immediately encounter a branded landing page that prompts them to take two required actions to successfully complete the WiFi authentication process: one, they must choose whether to receive communications from you and two, they must <a href="https://stampede.ai/blog/facebook-data-security-and-hospitality-wifi/">login via Facebook</a>. You now have five new customers added to your customer database who have provided their contact preferences for future communications from you. What’s more, by using social WiFi, each customer ‘checks-in’ at your venue, sharing their whereabouts to their respective Facebook communities. Now hundreds of like-minded followers are aware of your restaurant’s existence and the customers who have shared their location have provided an unspoken recommendation of your brand.&nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 2, Restaurant sans WiFi Marketing 0.</h4>



Their experience with the branded landing page doesn’t end there. You leverage this prime real estate to communicate current promotions (e.g. happy hour cocktails, buck-a-chuck oysters, ½ off sangria pitchers, foods on special, etc..) which prove powerful; the limited-time nature of the promotions encourages customers to spend more time and money. Your WiFi efforts have increased average order amount per guest by nearly +30%, ultimately increasing sales.



<h4 class="wp-block-heading">The Gingerman Eatery 3, Restaurant sans WiFi Marketing 0.</h4>



The bills have been paid and your customers have left. But you haven’t seen (or heard) the last of them! Since the opt-in process, you’ve gained the necessary permissions to send automated SMS messages and emails to first-time customers in order to convert them into returning customers. “Hey! We’ve missed you since your last visit. Come by this week and we’ll give you 10% off your entire order”, the text reads. Incentivised by the compelling offer, your customers happily oblige, returning for a repeat experience. Congratulations &#8211; your automated messages have cultivated a relationship with your customers and planted the seeds of loyalty.&nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 4, Restaurant sans WiFi Marketing 0.</h4>



Back at your office, you log into your analytics dashboard. Laid out before you is a treasure trove of data and actionable insights about your customers that feed into location based campaigns &#8211; automated, real-time, tailored engagement with consumers based on their behaviour. You decide to implement a proximity-triggered campaign for returning customers. After logging back into the WiFi, returning customers will be shown WiFi Stories (proprietary to the Stampede platform) &#8211; recent news, limited-time offers and upcoming events &#8211; that are delivered to the customer in an approach similar to Facebook or Instagram stories. Not only has maximum impressions been achieved, but sales have increased by the sense of urgency encapsulated in the <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>. &nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 5, Restaurant sans WiFi Marketing 0.</h4>



This is WiFi marketing in action.&nbsp;



<h4 class="wp-block-heading">How does WiFi Marketing help grow Retail &amp; Hospitality businesses?</h4>



As we vividly illustrated in the example above, WiFi marketing is about bridging the physical and digital divide of your business, enabling a richer, data-driven in-store customer experience. &nbsp; Whether it’s a coffee shop, bar, pub, fast food joint, retail store or even a recently debuted hotel, businesses can grow through a robust customer engagement platform synonymous with WiFi Marketing.&nbsp;



Here are three powerful ways WiFi Marketing can help grow businesses, especially those in the retail and hospitality industries:



1. It gives you a clearer picture of how customers interact with your business &#8211; so you can communicate with them better.&nbsp;



While your WiFi Marketing platform is churning out automated campaigns, it’s also working to passively <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">gather customer data</a>. This data is comprised of behavioural data and demographic data. Behavioural data tracks how customers behave in store and include metrics like dwell time (how long they stay in-store), identification of new versus returning visitors, return frequency and more. What’s more, business owners have the ability to marry that behavioural data together with demographic data that’s living and breathing on social media. By signing into social WiFi, business owners can identify the age, gender breakdown and interests of opted-in visitors. All of this data is converted into customer insights that help inform future automated campaigns and overall marketing strategy.&nbsp; The analytics doesn’t stop there. With our Stampede platform, you can measure campaign effectiveness and redemption to determine post-campaign ROI.



2. It allows you to interact with your customers &#8211; even when they are miles away from your venue.&nbsp;



As we’ve demonstrated, WiFi Marketing bridges the gap between your customers’ digital and physical profiles by asking they opt-in to receive direct communications from you. Through the vehicles of email marketing, SMS messaging and social media marketing, business owners have a lifetime opportunity to engage with their customers. There’s a litany of levers you can pull within the Stampede platform: set simple rules to <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">automate the sending of email or SMS messages</a>; drive push messages and coupons based on physical movement and/or demographics in real-time; message ‘at-risk’ customers based on days since visit; help create user-generated content by compelling customers to share stories about the venue on their social handles &#8211; all of these activities are part and parcel of an automated real-time, tailored engagement with your customers.&nbsp;



3. Finally, it generates top-of-mind awareness, helping to raise the profile of your brand to ultimately build brand equity



Don’t forget that WiFi Marketing is not just an automated marketing tool &#8211; it’s also doubles as a brand experience tool as well. The texts, emails, and engagements on social media are all designed to mimic how people interact with their friends and family today. Businesses at the end of the day are brands &#8211; and brands must be choosy about how they communicate with their customers if they want to elevate the brand experience. WiFi Marketing provides brands a golden opportunity that other marketing tactics, both digital and traditional, simply fail to provide &#8211; the art of conversation. By creating a one-on-one dialogue with your customer (versus treating them as passive recipients of hard sell messages), you’ll forge a stronger connection with your customers and consequently, increase positive brand perception that will pay off in the years to come.&nbsp;

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dcambium-xms|title:Free%20Cambium%20Captive%20Portal%20Trial|target:_blank&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start your free trial now.&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dtplink||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Cambium XMS-Cloud with your clients or venues?[/fildisi_callout][/vc_column][/vc_row]

Cambium XMS-Cloud

City dwellers more likely to have a pub they consider a ‘local’

Demo

Managing online&nbsp;table bookings&nbsp;and handling online&nbsp;customer reviews&nbsp;are daily tasks for every hospitality operator. Despite how heavily connected bookings and feedback are in the customer journey, it’s surprising how disconnected they can be when it comes to data.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Aside from the obvious benefits of a slick customer experience, with the&nbsp;<a href="https://www.touchbistro.com/blog/restaurant-analytics/">data and insights</a> from both&nbsp;together, you can&nbsp;elevate your operations&nbsp;to the next level.



<h5 class="wp-block-heading" id="h-3-reasons-to-link-your-bookings-and-reviews-system">3 Reasons To Link Your Bookings And Reviews System</h5>



<h6 class="wp-block-heading">1) Get valuable operational insights</h6>



If you sync your customer’s feedback to the booking you will get access to the customer’s name and table.&nbsp;



From this, you can withdraw valuable&nbsp;operational insights,&nbsp;i.e. trace back who served the customers, what they have ordered, etc.&nbsp;



This is particularly useful if the customer has left a&nbsp;negative review. It will help you to better understand what might have happened and to&nbsp;take appropriate action.



<h6 class="wp-block-heading">2) Control your reviews</h6>



By linking both systems you have&nbsp;<a href="https://stampede.ai/blog/how-to-take-back-the-control-of-your-online-reviews/" target="_blank" rel="noreferrer noopener">better control of your reviews</a>.&nbsp;



Quite often it&#8217;s when the booking is first made that triggers the eventual customer feedback request.



But what if the customer is a no-show? In most cases, they will still get the feedback request. However, if your systems are connected, the systems know that the&nbsp;customer has actually been at your venue.&nbsp;



For example, once the customer has been checked in via the FOH booking system, a feedback email can be triggered for a certain time after that.&nbsp;



This way you also&nbsp;avoid fake or invalid reviews&nbsp;by customers who have never been to your venue, which can harm your overall score.&nbsp;



<h6 class="wp-block-heading">3) Optimise the full customer journey</h6>



You could say that your customer journey starts with the booking and ends with the review. If you now connect both, you can plot out the events in-between better.



This will give you a full,&nbsp;single customer view of their experience&nbsp;and the timeline of events.&nbsp;



It helps you to ensure that &#8211; from a customer perspective &#8211; everything runs smoothly from end to end. Action can be taken at key touch points. New opportunities for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised customer experiences</a> can be discovered with ease.



<h5 class="wp-block-heading">How To Use Reviews and Bookings Data To Increase Loyalty</h5>



There’s even more you can do with the&nbsp;combined data from your booking and feedback&nbsp;system.



Here are&nbsp;3 segmentation examples&nbsp;you can use to power up your marketing campaigns.



Has been at the venue but has not left a review&nbsp; -&gt; Send a review reminder, you can incentivise it if you want



Has been at the venue and has left positive feedback -> Reach out and send them a special offer if they refer you to family &amp; friends



Has been at the venue and has left negative feedback -&gt; &nbsp;Win-back campaign with a special offer



Want to fill in more seats more often?&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

3 Ways To Improve Customer Experience With Bookings & Reviews

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



Growing their database with automated data capture. 
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 1,500 reviews</h3>



Automated requests for more and better reviews.
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</div>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



A compliant and engaged customer database to support marketing efforts.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



All reviews gathered in one place for more detailed analysis. 
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.



Montpeliers Group uses <a href="https://stampede.ai/get-reviews/">Stampede Reviews</a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img loading="lazy" decoding="async" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="(max-width: 807px) 100vw, 807px" /></a></figure>
</div>
</div>



<figure class="wp-block-pullquote has-text-align-left"><blockquote>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;<cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Montpeliers Group" width="500" height="281" src="https://www.youtube.com/embed/pe4zQh9z5vA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>

Montpeliers Group

Research Found Gen Z Abandons Pubs and Clubs

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;equal-column&#8221;][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Signup for our newsletter&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-900&#8243;][vc_column_text]Sign up to our regular emails to get inspiration and insight from the latest trends in hospitality, marketing and data.
Discover the stories of what’s working well for the pioneers and innovators out there, and we’ll break it down to understand why these stories stand out.
<div>You’ll also get priority access to our latest how-to and insight articles from specialist writers on a concise range of topics made just for hospitality management and marketers.</div>
[/vc_column_text][fildisi_social social_facebook=&#8221;yes&#8221; social_twitter=&#8221;yes&#8221; social_linkedin=&#8221;yes&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1594719257705{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row]

Newsletter

<h1 class="wp-block-heading" id="h-free-january-february-2023social-media-calendar">Free January &#8211; February 2023 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar&nbsp;for January and February 2023 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month.

January – February 2023 Social Media Calendar

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

If you’re the owner of a well-established business then it’s quite likely that you are among those to have been frustrated by the difficulty of <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">keeping track</a> and delivering tailored services to repeat customers. You will undoubtedly have wanted to reward those customers who keep on returning and spending their hard-earned money on your products and services. You might also be concerned about the prospect of your most valuable customers being lured away with targeted campaigns and special offers. If these scenarios sound familiar then you should check out the helpful information and tips in this blog.



“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves” – Steve Jobs



<h4 class="wp-block-heading">Obtaining Valuable Customer Data</h4>



Whether you’re the owner of a classy restaurant or cool cafe you’ll undoubtedly have experienced the difficulty of maintaining customer loyalty. You might have had the embarrassment of forgetting the name of a loyal customer who has visited your business five times over the course of a single month. Or perhaps you’ve recommended one of your popular pasta dishes to a customer who told you previously that they’re gluten-free. It’s just so hard to keep tabs on the preferences of all of your customers in the busy hospitality environment.



Of course, it would come across as rude to ask your customers directly for their personal details. However, people are generally quite happy to share names, birthdays, and email addresses in return for <a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">free WiFi access</a>. You can put such information to excellent use in the creation of targeted marketing campaigns and delivery of personalised service. It’s really worth reciprocating with a little extra for those customers who log on to your free WiFi.



You might be concerned about the amount of time that people will spend lounging and freely surfing your free WiFi. However, in our experience, the WiFi users are generally quite conscious about the amount of time that they spend. They often make repeat purchases of coffee and sweet treats as the guilt-factor kicks in.



<h4 class="wp-block-heading">Developing Targeted Campaigns</h4>



There are plenty of reasons to be excited about the <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">marketing possibilities</a> of your free WiFi system. You could schedule regular SMS messages featuring special offers and information about upcoming events. Separate emails could be sent out to customers under the age of 30 who enjoy ice-cold frappuccinos and single mothers who like to buy treats for their little ones. You could ask your most regular customers to leave Google Business or Trip Advisor reviews. The use of such methods will mean that your business remains at the forefront of the customer’s mind.



<h4 class="wp-block-heading">Other Ways of Boosting Customer Loyalty Include:</h4>



<ul class="wp-block-list"><li>Providing customers with coupons and offering time-limited deals</li><li>Training staff members, ensuring the delivery of outstanding&nbsp; customer service</li><li>Sending out targeted messages to customers who reach milestones.</li></ul>



You can use the <a href="https://stampede.ai/">Stampede</a><a href="https://stampede.ai/"></a> system to measure the impacts of your targeted loyalty campaigns and make adjustments for the best business results. There is the option of directing the WiFi users to surveys featuring questions about the quality of service and decor within your restaurant or cafe. You can then make changes based on customer preferences for an upturn in your business fortunes. Get in touch today for more information about the boost in customer loyalty that may be realised upon the installation of a <a href="https://stampede.ai/">Stampede</a><a href="https://stampede.ai/"></a> system.