How To Speed Up Content Creation With AI In Hospitality
As hospitality marketers, you understand that a successful content strategy is key to getting your message out and engaging with potential customers.
But let’s face it, creating good content can take up time and energy. That’s where artificial intelligence (AI) comes in. AI has revolutionised the way and speed at which we create promotional and marketing content.
In this blog post, we’ll provide helpful tips for those seeking to use AI within their strategies for creating compelling content for their businesses.
5 clever ways to use AI for content creation
It can be overwhelming to keep up with the demands of a successful content marketing strategy. Luckily, there are a few ways to use AI to help alleviate some of that pressure.
Hospitality operators can focus on other important tasks while still maintaining a strong online presence.
Here are 5 types of hospitality marketing content AI can generate for you:
1. Marketing Copy
The success of any marketing campaign stands and falls with the right subject line. AI can come up with a wide choice of subject lines for email campaigns and also headlines that are attention-grabbing and tailored to the target audience.
But it doesn’t stop there, AI can support the whole email content creation process. It provides marketers with inspiration and generates new ideas to fill up the pipe. Plus, by using a different tone of voice, it can iterate different versions that resonate with the customers.
In addition, hospitality marketers can also repurpose existing content quickly by using automatic summarisation or paraphrasing tools. These help convert long-form articles into shorter versions. An efficient way to create sharable content for social media posts, stories and videos.
2. Social Media Content
Social media managers as well can save time and reach a larger audience with AI-generated posts and captions. Whether it’s a basic post, a new product launch or a company announcement, AI can craft the perfect message that resonates with your followers. In case you’re running out of ideas, just ask AI for some input.
Additionally, AI ad copywriting can help generate high-quality ads that are tailored to the audience. Predictive technology optimises ads for clicks and conversions. This will increase conversion rates and ultimately drive sales.
3. SEO content
To improve your website’s ranking on search engines, it is essential to produce content that perfectly matches your target audience’s search queries. However, identifying the right keywords and writing optimised content takes time and effort.
AI can analyse your target audience, search trends, and other key factors to suggest relevant keywords. Marketers can then use AI to generate high-quality and SEO-friendly content for their websites to boost traffic. So they get found more often by potential customers.
4. Website content
Hospitality marketers can also utilise AI content for other parts of their websites. For example to produce headlines and write engaging descriptions for their venue outlets and amenities.
Additionally, it speeds up the creation of time-limited landing pages to showcase offers for seasonal events like Christmas or Mother’s Day.
The result is content that is not only search engine optimised but also converting. This enhances the overall online presence and provides its customers with an exceptional user experience.
5. Restaurant menu
Gone are the days of bland and unimaginative menu descriptions. Every restaurant menu is an opportunity to create an unforgettable experience for customers, and AI is there to support you.
AI allows for unique and enticing descriptions of dishes, highlighting the flavours and textures that diners can expect. Not only that, but it also makes it quicker and easier to update menus whenever needed.
And for special events or seasonal menus, AI can assist in creating the perfect copy to capture the spirit of the occasion.
3 Tips for writing better prompts with AI
Writing prompts are an integral part of using AI. It’s important to make sure they are well-crafted so that you get the desired output.
Here are three tips for writing better prompts with AI:
- Be clear and concise. Write instructions specifically for the AI to follow and avoid ambiguity.
- Use simple and straightforward language. AI has a hard time understanding figures of speech, idioms and complex sentence structures.
- Test and iterate the prompts. Keep on revising them until you get the desired results.
Example prompt: act as a restaurant marketer who is promoting his newly launched summer menu and suggest 4 promotional email messages to send out to their loyal customers.
AI has huge potential to provide hospitality marketers with a variety of time-saving content creation capabilities depending on their individual needs.
With AI, they can create more engaging and personalised experiences for guests. But also improve search rankings, reduce costs and generate various pieces of content better content faster.
Furthermore, as technology advances, AI will continue to get smarter. This means hospitality marketers should always be ready to stay on top of the latest trends and use these developments in AI to their advantage.
Make sure to check out our full guide exploring AI for hospitality marketing.