Easy Halloween marketing ideas to attract more customers

Promotional ideas for email, social media and in-venue, ready to adapt to your style.

Halloween creeps up at the end of October, and venues that plan for it get more than a busy room: guests dress up, post about it, and come back. These promotional ideas cover email, social media and in-venue, ready to adapt to your style.

Halloween email campaign

Highlight what you have planned and why guests should not miss out. Give them a sneak peek with enticing images and menu previews, and push them to book early: limited availability, book now to secure your spot.

Content ideas for your email:

• Trick-or-treat offers and deals

• Planned events for kids and grown-ups

• Menu and drink specials

• Links to your socials for more Halloween content

• Booking call-to-actions at the points people decide

Time-saving tip: Stampede users can start from a Halloween email template in their account instead of a blank page.

Halloween social media ideas

Seasonal events give your accounts a lift and put your brand in front of people who have not visited yet. Some post ideas:

• Dress-up competition: couples, families, pets

• Pumpkin carving shots, and a pumpkin carving guide for the keen ones (#SquashGoals)

• Homemade baking and treat ideas

• Ask followers for their favourite scary movie

• Trick-or-treat poll: which sweet do you go for?

• Caption this, with your best Halloween puns

• Hide a pumpkin somewhere on your website and run a find-it-to-win competition

You can find best-performing Halloween hashtags here.

Halloween in-venue ideas

Go full-on with a themed party or focus on smaller events. Either way, guests love to share their night on social media, so keep "TikTok-ability" in mind.

• Host a theme party: a mad hatter's tea party, dinner in the dark, or a spooky cocktail party

• Run a Halloween-themed pub quiz

• Install a spooky or pumpkin patch photo wall

• Run a pumpkin carving competition for kids

• Try Halloween bingo for kids: can you spot the items in our venue?

• Halloween-ise your food and drinks menu

• For takeaway or delivery: sneak a nasty little surprise into the box

Bonus ideas worth stealing

• Offer a selection of non-alcoholic beverages

• Eye-catching snack ideas

• Get crafty with easy DIY decoration ideas for your venue

• Point costume inspiration at whatever everyone is streaming this autumn

• Try something different with a Mexican-inspired Day of the Dead party

Need a hand promoting your Halloween plans? Book a demo and talk it through with our team, or see what email and SMS marketing can do for the quiet nights around it.