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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

December 2024 & January 2025 Social Media Calendar

November – December 2024 Social Media Calendar

October – November 2024 Social Media Calendar

Free September – October 2024 Social Media Calendar

August 2024 Hospitality Email Marketing Guide

August – September 2024 Social Media Calendar

July – August 2024 Social Media Calendar

June – July 2024 Social Media Calendar

May 2024 Hospitality Email Marketing Guide

May – June 2024 Social Media Calendar

April 2024 Email Marketing Guide

April – May 2024 Social Media Calendar

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February – March 2023 Social Media Calendar

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The Reviews Toolkit

24,809,748 &#8211; that’s the total number of emails that our customers sent using Stampede in 2022!&nbsp;



Big data like this is cool, but we’re more interested in big results.&nbsp;



The actual power of email marketing comes from the data it tells. So we dug deeper into this data to compare the performance of those emails to the (former) industry average.



<h2 class="wp-block-heading">The State of Hospitality Email Marketing in 2023</h2>



Hospitality email marketing in 2023. It’s not looking great for most. The hospitality industry is criminally underserved when it comes to high-quality email marketing tools. Especially, if you compare it to other industries like retail, eCommerce and so on.&nbsp;



As a result, email marketing is underutilised and treated as a pariah, an outcast of marketing channels.



Now, it has been another tough year for the industry. Many operators were looking for ways to stay in touch with customers to keep the revenue stream up.&nbsp;



Usually, that’s where email marketing comes in, with an average ROI of <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">$40 for every $1 </a>spent. It is possibly the most reliable tool that allows businesses to connect with their customer to keep them coming back.&nbsp;



However, to achieve maximum results, a customer database is required, which is easily built with the right tech tools.



And that’s where the problem lies. Data is worthless without the right tools to hand to work with it.



So the first key takeaway here is: if the tools provided would be a better fit for the industry and its needs, more would get the big benefits from email marketing.



Before we dive into the 2022 email marketing numbers in more detail, time to bust one common myth.



<h2 class="wp-block-heading">Myth #1 &#8211; Emails Are Not a Thing Anymore</h2>



A common objection people have to email marketing is that it’s a channel of the past and no one is really using it anymore. And the stuff that comes through might not be of the best quality, so people will probably ignore their emails anyway.&nbsp;



Numbers tell a different story:



In 2022 <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">over 333.2 billion emails</a> were sent and received EVERY. DAY.



<a href="https://www.constantcontact.com/blog/email-marketing-statistics/">61% of customers actually want to receive promotional emails</a> from their preferred brands.&nbsp;



So, if <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged">done right</a>, your chances of standing out in a busy inbox are still better than you do on social media.&nbsp;



<h2 class="wp-block-heading" id="h-2022-key-email-marketing-figures-compared">2022 Key Email Marketing Figures Compared</h2>



For 2022 the <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">average industry</a> open rates for emails were 20%.



What does that tell us? If you have 1,000 people on your mailing list, 200 of them will open it. You probably reckon that’s not worth all the effort.&nbsp;



However, when the open rate is nearly 50%, that’s when you can’t afford to avoid this channel any longer.&nbsp;



So, let’s have a look at how average results from Stampede users compare to the average industry numbers when it comes to key email marketing 2022 figures.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="633" src="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png" alt="" class="wp-image-22884" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-300x185.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-768x475.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1536x950.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-2048x1266.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1200x742.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-150x93.png 150w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stampede emails have a higher delivery rate than the industry average with open rates being 2x higher and click rates even 6x higher. That’s a significant difference for all figures.&nbsp;



Why is that?



Customers expect a personalised experience, both in-venue and digitally. That’s when the data is needed.



With Stampede, you get access to multiple data sources from across the digital customer journey, which is automatically fed into the marketing tool.&nbsp;



Using this combined data they can foster an engaged customer mailing list. Through clever segmentation and automation, they can then send personalised campaigns that achieve much higher conversion rates.



<h2 class="wp-block-heading">Myth #2 &#8211; Tracking Results is Hard </h2>



Another common myth in email marketing is that people think it’s harder to show results to prove campaigns are delivering.



However, compared to other digital marketing channels such as social media, emails deliver much more tangible results that go beyond engagement, likes and views.&nbsp;



With the right setup, results can easily be tracked in real money spent.



It’s also a lot easier to set up this kind of tracking than conversion tracking on Google/Meta etc. Many of these require someone with good web development skills, but tracking email results in hospitality needs no coding skills at all.



<h2 class="wp-block-heading">Stampede Average Campaign ROI</h2>



The Stampede Marketing Suite allows for such detailed campaign reporting where users can track the results based on returning customers.



For 2022, we measured 13.8 million in-venue visits from those that received email campaigns via Stampede.



This means that more than half of the customers getting emails revisited the venue within 12 months! A reliable, steady flow of repeat business like this is going to be critical for success in 2023.



If each of those visitors spent £30 that&#8217;s £414,000,000 worth of transactions!



<h2 class="wp-block-heading">Myth #3 &#8211; Too Much Work</h2>



Another big blocker for email marketing is the assumption that it is too time-consuming and too difficult to get right.&nbsp;



Plus, once the email is out it’s out, which causes insecurities, especially for new and non-marketing operators.&nbsp;



Whereas a social post can be deleted if needed and seems to be quicker to set up, so that’s where they’d rather focus.



However, creating and sending great email content is no harder than creating social media posts. Best tools make it easy for anyone to build an email with templates, functional drag-and-drop builders and great customer support.



<h2 class="wp-block-heading" id="h-sector-success-stories-in-2022">Sector Success Stories in 2022</h2>



Here are 5 examples of how Stampede customers have successfully used email marketing in 2022.



<figure class="wp-block-table is-style-regular"><table class="has-foreground-background-color has-background has-fixed-layout"><thead><tr><th>Venue type</th><th>Pubs &amp; Restaurants</th><th>Pubs</th><th>Eateries</th><th>Hotels</th><th>Bar</th></tr></thead><tbody><tr><td>Number of venues</td><td>19</td><td>15</td><td>4</td><td>3</td><td>1</td></tr><tr><td>Emails sent in 2022</td><td>9,812,955</td><td>1,196,940</td><td>108,533</td><td>383,531</td><td>354,452</td></tr><tr><td>Average open rate</td><td>36%</td><td>52%</td><td>70%</td><td>61%</td><td>50%</td></tr><tr><td>Repeat visits</td><td>1,030,177</td><td>1,500,107</td><td>268,309</td><td>174,845</td><td>9,112</td></tr><tr><td>Return-on-Investment</td><td>&gt;£10,500,000</td><td>&gt;£2,322,000</td><td>&gt;£185,000</td><td>&gt;£1,167,000</td><td>&gt;£218,900</td></tr></tbody></table><figcaption class="wp-element-caption">Anonymised data based on Stampede users accounts</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-2023-email-marketing-forecast">2023 Email Marketing Forecast</h2>



Looking ahead to what 2023 might bring, we can say one thing for sure &#8211; email will remain the number one marketing channel for return on investment. 



Especially, for smaller hospitality brands email will become an integral part of their success strategy moving forward as tools become easier to use.



The rising trend of personalisation will continue and it will get even more powerful as more industries will figure out how to combine customer data.



Lastly, more businesses than ever will move away from big providers like Mailchimp towards industry-specific tools that meet their tailored needs.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Don’t see the results you want from your email marketing? Reach out to get started with <a href="https://stampede.ai/how-it-works/marketing">Stampede</a>&nbsp;for better marketing and more revenue this year.

2022-23 Email Marketing Report – Get 2x Higher Open Rates

In today’s competitive hospitality industry, delivering an exceptional customer experience is essential. Guests expect more than just good food or a comfortable stay—they want seamless, personalised experiences.



Your booking system should do more than simply manage reservations. By integrating it with a Customer Relationship Management (CRM) system, you can provide a tailored, data-driven service that exceeds guest expectations.



Here are four practical ways your team can use CRM data to enhance daily service and improve guest interactions.



<h2 class="wp-block-heading" id="h-anticipating-guest-need">Anticipating Guest Need</h2>



One of the most powerful ways CRM data can elevate daily service is by enabling personalised interactions with your guests. CRM systems track valuable customer information, including dining preferences, visit history, and special requests. By accessing this data, your staff can offer a more personalised service that makes guests feel valued.



For example:



<ol class="wp-block-list">
<li>Accessibility and Seating: </li>
</ol>



If a customer has previously requested a highchair for example, your team can proactively reserve it for them before they arrive.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdqVcQ1jMYEMTY_gXeuox84a7YjD5Hml_6l-ew9U9tEenG8zvaGfD2AE9I8t73PgFWCyfJfzsCMYiQPq2CRe1quzyegsgTv25CPDFqvsdsGZvvgK3Ey1ZBEVuBdyBP7kJRDCfBOItRs8dedjA5ra0Zwvdtd?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<ol start="2" class="wp-block-list">
<li>Special Occasions: </li>
</ol>



CRM systems allow you to log important dates such as birthdays or anniversaries. A simple &#8220;Happy Birthday&#8221; from the staff or a surprise dessert can make a lasting impression.



PS: If someone includes the word &#8220;birthday&#8221; in their message, a special cake badge will automatically appear for easy recognition.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeet6DqApa-xtkp0Qe6m3Howw82YO_bDx317fmSAw60uxrmwSLX_AXG5Z9sLEnbOSRFzBeqCdzgI9i_1zfSEPUbJsqLYtPpsg1sCeSrRgiNB5jaBmPjkaZY0sfcr6hFj5I8AYvtm1QWi22Ev_BXKeEDtURo?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<ol start="3" class="wp-block-list">
<li>Dietary Preferences: </li>
</ol>



Your CRM can store specific preferences such as gluten-free or vegan options. When the kitchen and wait staff know these details in advance, they can deliver a smoother, more personalised dining experience.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdIddM721-payB-he5mbnZjwT9dcUFTMPTE8YmeCeq2Qsf9Xs1jSpgYhOcByYEJemb3qITqWHCcndFbC8RpKMm0GvW_hURNt2DRvEvswMv5anDtQWp7AVRlwnQLmHA7ArD1lC_xcEjIkhLsoDLiM-GH2Iyy?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<ol start="4" class="wp-block-list">
<li>Anticipating Guest Needs:</li>
</ol>



CRM data doesn&#8217;t just enhance the personal touch—it also helps staff anticipate and meet customer needs before they even have to ask. By tracking past behaviours and preferences, your team can predict what a guest might want, improving overall service efficiency.



By predicting and catering to guest needs, your staff can reduce service friction and provide a more enjoyable, efficient experience.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfNfz8mGcsfbqY_RztV-NovlDALYWR2G43fcdE1fM1wKI50g5iZUDnQ9oV7AJJpFihK22SsUhRBdxXiRSSkAMBeSF8OOC2jUwzDgVY19ljRTfXa9qgLKKoQv-gf0S3cPYb4qMJ-P_FrvyyID8c9hw-BTk2n?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



By accessing these insights, your staff can turn ordinary visits into memorable ones, which fosters customer loyalty.



Integrating CRM data into daily operations transforms your team’s ability to deliver truly exceptional service. By personalising every interaction, from recognising special occasions to remembering dietary preferences, your staff can make guests feel genuinely valued.



The power of anticipating guest needs goes beyond efficiency—it creates moments of delight that turn routine visits into unforgettable experiences. These personalised touches not only elevate service but also build long-lasting relationships with your customers, fostering brand loyalty and repeat business.



In a competitive industry, it&#8217;s these meaningful, data-driven connections that set your venue apart and ensure guests return time and again.

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

A proven way to <a href="https://stampede.ai/how-it-works/wifi">build your customer mailing list with minimal effort is using your WiFi</a>. It works, as customers want to stay connected when they’re out and about.



However, some operators might have noticed a shift in customers’ behaviour lately.&nbsp;



With going out becoming more of a treat, customers seem to spend less time on their phones, and more time focusing on the moment with their family &amp; friends.&nbsp;



So, how can you encourage your customers to use your WiFi again to keep growing your mailing list?



<h4 class="wp-block-heading" id="h-increase-visibility">Increase Visibility</h4>



Back in the day, when ‘free WiFi’ was still a novelty, businesses used to have signs and posters in their venue to encourage customers to sign-up.



Those have disappeared with more and more venues offering WiFi and customers expecting it as a given.&nbsp;



Time for a little reminder.&nbsp;



Here’re 3 quick steps to action:



<ol class="wp-block-list">
<li><a href="https://www.qr-code-generator.com/">Generate a QR code</a> that links to your Guest WiFi sign-up page</li>



<li>Print posters with your QR code &#8211; distribute them in your venue</li>



<li>Add the name of your network to menus, table toppers, etc.</li>
</ol>



<h4 class="wp-block-heading">Offer Discounts</h4>



Discounts always work as a treat, especially to boost WiFi log-ins. They become even more effective if customers can use them instantly.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Sign-up to get %-off your bill today</li>



<li>Happy Hour promotion &#8211; get 2-4-1 if you sign up now</li>



<li>Post whilst in-venue, tag us, and get a freebie or voucher for the next visit</li>
</ul>



<h4 class="wp-block-heading">Run Contests</h4>



Contests are not only fun and engaging but they are also an easy way to grow your customer mailing list for low costs.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Prize draw &#8211; sign up and share with a friend to increase your chances to win</li>



<li>Vote for your favourite dish &#8211; enter your email to win a voucher</li>



<li>Take the quiz to find your perfect drink &#8211; enter your email to see the results and enter a prize draw</li>



<li>Photo wall competition</li>
</ul>



Start capturing your data through your <a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a> and build your mailing list with ease. Get in touch to find out more about the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>.

3 Tools To Get More Customers On Your Mailing List

If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> should definitely be part of your strategy.&nbsp;



There are three different types of CRM systems:



<ol class="wp-block-list">
<li>Analytical CRM systems that gather data useful for reporting and decision-making.</li>



<li>Operational CRMs that streamline processes and communication.</li>



<li>Collaborative CRM platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems">1. Analytical CRM systems</h2>



When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;



With these powerful tools, you can dive deep into customer data, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;



Analytical CRMs also make it easy to create customised reports and visualisations. Those help you track progress and hone in on areas that need improvement.



By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.



<h2 class="wp-block-heading">2. Operational CRM systems</h2>



Operational CRMs are a vital tool for businesses to streamline their processes and improve overall customer experience.&nbsp;



They allow companies to better manage every touchpoint of the customer journey, from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.



Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message">better communication</a> with customers but also allows businesses to make data-driven decisions for continuous improvement.



<h2 class="wp-block-heading">3. Collaborative CRM systems</h2>



Collaborative CRM systems make sure that everyone in the business has access to the same data. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;



With a collaborative CRM, every individual involved in the customer&#8217;s journey can view the full customer record with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;



The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;



<h2 class="wp-block-heading">Tips on how to choose the right CRM system for your hospitality business</h2>



As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.



However, with so many options out there, it can be challenging to choose the right CRM. The operational feature is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.



However, ideally, a CRM system should incorporate elements of all three CRM types &#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;



It&#8217;s important to emphasise the significance of finding the right fit for your needs when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;



You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources



<h2 class="wp-block-heading">Closing thoughts</h2>



Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.



By investing in the right type of <a href="https://stampede.ai/amaze">CRM system</a>, you can unlock significant potential for your business and take your customer experiences to the next level.

The 3 Different Types Of A CRM System Explained

A lot of hospitality venues are offering ‘low-cost’ meal deals at the moment as a way to attract customers when budgets are tight.&nbsp;



Discounting is one option to keep your cash flow up, however, there are other tools you could use.&nbsp;



Think about how you can increase the actual value of what customers get from their experience.



Here are two ways to better retain cost-conscious customers.



<h2 class="wp-block-heading" id="h-1-customer-loyalty-program">1) Customer Loyalty Program</h2>



The past years have clearly shown how valuable loyal customers are as a reliable revenue source for businesses.



In fact, one-third of customers will spend more to secure loyalty points. So, a customer <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">loyalty program</a> not only helps you bring customers back, but it also increases their spending.&nbsp;



To make your loyalty program a <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">proper success</a> consider additional benefits aside from monetary incentives or freebies.&nbsp;



This could be a priority booking option or special member-only events. It’s all about adding more value to your customer&#8217;s experience and setting yourself apart from others.



Tip: Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">free loyalty guide</a>, featuring 8 tactics to increase your customer spend and a breakdown of different loyalty programs.



<h2 class="wp-block-heading">2) Exclusive Community</h2>



Whilst your customer loyalty program is open to all your customers, an exclusive community only targets certain customer groups. Adding this extra exclusivity feeling to your loyalty program will further elevate customer engagement.



Plus, such a niche customer community also allows you to really personalise your perks and better tailor your marketing messaging.



Potential segmentations ideas:



<ul class="wp-block-list"><li>Students</li><li>Families</li><li>Gender &#8211; ladie’s/men&#8217;s club</li><li>Neighbourhood customers &#8211; based on postcodes</li><li>Emergency Services/Military workers</li><li>Early birds / Night owls (first visitors, last visitors)</li></ul>



One great example is <a href="https://noodleunion.wagamama.com/">Wagamama’s Noddle Union</a>. Their program is aimed at students and includes monthly giveaways and prizes on top of regular deals to make signing up more attractive.



Learn more about our Loyalty feature <a href="https://stampede.ai/get-loyalty/">here</a>. Or get in touch with one of our team who are happy to run you through it.

2 Ways To Keep Your Footfall Up With Customer Loyalty

Untrackable traffic is probably one of the biggest fears of any data-driven marketer.&nbsp;



“Dark social” is an example of such a dreaded source, which has been on the rise over the past couple of years.&nbsp;



We’ve compiled everything you need to know about dark social advocacy and how you can use it to your benefit.



<h2 class="wp-block-heading" id="h-what-is-dark-social">What is Dark Social?</h2>



Dark social refers to any web traffic that comes from sharing links that are not trackable. They won’t be picked up by Google because they usually don’t contain any <a href="https://stampede.ai/blog/3-clever-tools-that-simplify-how-you-measure-marketing-results">UTM tracking code</a>.



As a consequence the original traffic source remains unknown, instead, those leads will show up as “direct traffic” in your analytics.&nbsp;



What makes this type of sharing so dark is the fact that it happens on private messaging platforms such as chat apps or instant messengers and not on public social media platforms.



<h2 class="wp-block-heading">Why the Channel is Growing</h2>



Recently, there has been a shift in how much people share on social media. This is mainly linked to privacy concerns and how their data is used.&nbsp;



Contrary to social media, private messaging platforms allow for end-to-end encryption, so people can better control their personal information.&nbsp;



Up to <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/">80% of shares are in fact happening in the dark</a>, probably more than you might have expected.



This is even more so the case in the hospitality industry where people are looking for recommendations from their family and friends. So chances are high that they will share it privately.&nbsp;



<h2 class="wp-block-heading">3 Ways Dark Social Affect Businesses</h2>



The impact of dark social on businesses can be broken down into 3 main points:



<ol class="wp-block-list">
<li>Untrackablilty</li>
</ol>



As mentioned already, the major issue is that you can’t put an exact number on this type of channel.&nbsp;



There are ways you can measure it to a certain extent, such as through Google Analytics (Source: direct traffic) or by using special tools.



<ol class="wp-block-list" start="2">
<li>Exclusion from the customer conversation</li>
</ol>



The actual content that is shared through dark social remains invisible to companies.



You don’t know what is said about your business. Also, you can’t control the conversation and whether it is in line with your brand voice and values.



<ol class="wp-block-list" start="3">
<li>Lower reach</li>
</ol>



In general, your reach might be limited on dark social. People tend to share within their network, i.e. like-minded people with the same interests and behaviours.



It’s therefore not necessarily a channel to attract a new type of customer.



However, if you look into the demographics, you can reach an older audience as younger customers still tend to share their content on social media.



<h2 class="wp-block-heading">3 Actionable Tips For More Transparency</h2>



The good news, there are a couple of ways you can increase measurability. It’s all about making your content more traceable in the first place.



<ol class="wp-block-list">
<li>Encourage trackable ways of sharing: add share buttons/links to your content containing <a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht">referral data</a>.</li>



<li>Chime in on the conversation: create your own community with loyal customers, i.e. a Whatsapp group.</li>



<li>Use <a href="https://free-url-shortener.rb.gy/">URL shortener</a> for social posts: shorter links with UTMs attached look cleaner and are easier to copy and paste.</li>
</ol>



<h2 class="wp-block-heading">The Power of Dark Social</h2>



Taking all the above into account, dark social should definitely not be seen as a threat to marketers.



Even though it is a channel that is hard to control it contributes a lot to your brand awareness and engagement.&nbsp;



Think about it this way &#8211; if customers share your content privately it’s a sign of trust and loyalty. It is a form of unexpected <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocacy.</a>&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">Learn more</a> about how you can identify and grow your most loyal customers using data insights and our customer retention cohort report.

Shedding A Light On Dark Social And How It Increases Brand Awareness

As the internet gets “bigger” there’s a constant need for how we interact with it to keep up in performance. People want more, and they want it faster than ever.



Keeping that in mind &#8211; plus a few prickly real-world experiences &#8211; our teams have just completed upgrades to our guest WiFi service.&nbsp;



A great WiFi login is butter smooth, lightning fast, beautifully branded and tastefully personalised. Our latest update levels up all these areas.



Many of you reading this will know that <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> was where <a href="https://stampede.ai/company/">we started back in 2015</a>. Our founder Patrick knew there was a better way to get customers online in hospitality venues. We’ve grown since then, but that mentality is still our driving force.



The other driving force is time. We’ve done this update now (Oct ‘23) so that Stampede users and their customers get the most from the upcoming “golden period” of Christmas.



<h2 class="wp-block-heading" id="h-the-highlights">The Highlights</h2>



<h4 class="wp-block-heading" id="h-speed">Speed</h4>



Three times faster. Or 320% faster to be more accurate. That is the headline result of our recent performance improvements. Customers get online quicker, even in low bandwidth areas.&nbsp;



This results in fewer complaints to staff and less time spent dealing with IT companies. It also means more customers will opt-in to your marketing &#8211; an ideal way to grow your mailing list. <a href="#technicals">Read on</a> to dive into the technical details.



<h4 class="wp-block-heading" id="h-branding-and-design">Branding and Design</h4>



Consistent branding for your business across all pages with our <a href="https://stampede.ai/blog/updates-september-2023">newly released brand kits</a> &#8211; you can read up on them here. Loading, welcome and email validation screens all support brand kits too.&nbsp;



This makes the entire experience more brand-focused, increasing customer recall and making your retention marketing more effective.



A lot of you ask about custom fonts &#8211; this update makes them now available on your WiFi portal and other screens, as per the brand kits.



Lastly &#8211; we’ve made the WiFi service more easily accessible for international customers without the need for them to choose language manually. Using the devices’ locale we automatically change the language in the portal. It’s a nice touch for those of you with regular international customers.



<h3 class="wp-block-heading" id="h-a-note-on-paid-wifi">A Note on Paid WiFi</h3>



We’re still supporting many businesses who offer a paid WiFi service, and have dedicated a large amount of effort in this update to improving that side of our guest WiFi.



Using paid access we have supported £1.28m for customers across 59,600 unique payments since starting.



To improve the user experience, the updated paid access now looks and feels like a modern e-commerce shop. The goal is to make it easy for more users to get online in these use cases.



Behind the scenes, we have completely refactored the integrations between PayPal and Stripe to give the whole system a fresh start.



Device management on paid access has historically been problematic for some businesses and users. This has also been reconfigured to make it easier for guests/users to share paid access between accounts.



<code>&lt;a name="technical</code>s&#8221;&gt;&lt;/a&gt;



<h3 class="wp-block-heading" id="h-getting-technical">Getting Technical</h3>



If you’re here then it’s time to get into the details. How have we taken world-class guest WiFi and made it even better?



Pre-generated everything



We are now pre-rendering every splash page before guests’ devices to speed up loading times. This is also done in all supported languages (14) which means &#8211; at the time of writing &#8211; we’re generating ~80,000 WiFi login pages before people even log in through them.



Bundle size&nbsp;



As all page generation is pre-generated the bundle size of our WiFi feature has decreased. To load a full page now requires ~140 KB of bandwidth &#8211; it used to be 430kb minimum. This means that WiFi portals will load quickly even in the most challenging connectivity environments.



Event-based



The WiFi feature has been moved into its own dedicated infrastructure which means API calls are entirely independent of other Stampede services. Interconnection between this service and Stampede still happens. This dedicated resource simply acts like a unique power source so it no longer shares power with other Stampede functions.



Client authentication



For true cloud-first WiFi hardware vendors &#8211; like TP-Link and Ubiquiti &#8211; we are now authenticating the guests server-to-server, previously done via client-to-server. This drastically speeds up authentication time, getting users online faster.



Streaming components



Components that affect page load speed like the phone number input, Apple Sign-in and Stripe checkout, are now being <a href="https://nextjs.org/docs/app/building-your-application/routing/loading-ui-and-streaming#what-is-streaming">streamed into the application</a>.



<h3 class="wp-block-heading" id="h-signing-off">Signing off</h3>



There’s no doubt that this is a significant update. It wouldn’t have been possible without the feedback and input from our customers and partners, so a massive thanks to them.



The depth and detail of this update tell us that even the best always have room to improve. Don’t get too comfortable with the status quo, someone else will be moving the needle elsewhere.



If you want to explore any of these updated features in <a href="https://product.stampede.ai">your Stampede account</a>, or to upgrade your existing guest WiFi, <a href="https://stampede.ai/get-started">our team is here to help.</a>

October Update – 3x Faster Guest WiFi and more

Summer is a brilliant time for the hospitality industry. For starters, the nights draw in a lot later and the weather is warm. Both of these factors make it easy to boost trade in the evenings, none more so when it comes to hosting customers outside. It’s a unique time of year where we all feel more relaxed. What about giving your restaurant outdoor seating space a little boost and make the most out of it this summer?







Plus, with the copious amount of bank holidays, customers are more likely to arrive in large groups and stay out for longer. Summer is also a time when many sporting events happen, making beer gardens or outdoor seating a desirable location.



There are, of course, some stark differences when it comes to seating customers inside a restaurant compared with outside space. What needs to remain the same, however, is providing the same excellent customer experience.



Further reading: <a href="https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/">https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/</a>



If you are interested in learning how to make the most of your restaurant outdoor seating space this summer, here are our top tips.



<h4 class="wp-block-heading">Give Your Space A Makeover</h4>



The great British weather can take a toll on the exterior of your premises. So if you are planning on hosting guests there, it will take more than a few tables and chairs to brighten the place up. Simple things such as a jet wash over patios along with a fresh lick of paint on fences and walls can make a huge difference. It’s also a nice idea to <a href="https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d12527182-Reviews-The_Ivy_City_Garden-London_England.html#photos;aggregationId=&amp;albumid=101&amp;filter=7&amp;ff=267262682">add hanging baskets or similar biophilia too</a>. If you’re going to be serving food outside, ensure the area is clean and appetizing. It should also comply with health and safety regulations too.&nbsp;



Aside from the obvious though, your outside space is a chance <a href="https://www.pinterest.co.uk/search/pins/?q=outdoor%20restaurant&amp;rs=typed&amp;term_meta[]=outdoor%7Ctyped&amp;term_meta[]=restaurant%7Ctyped">to inject some personality and character</a> into your restaurant. Current interior design trends include rustic pieces such as exposed brick or timber. By keeping things simple, you can actually create a modern and inviting space for your summertime guests. 



As the environment is also on our minds too, <a href="https://inhabitat.com/sparkman-wharf-cargotecture-restaurants-revitalize-tampas-water-street-neighborhood/">recycling or ‘upcycling’ pieces can work well for your outdoor spaces</a> too. The benefit of reclaiming old pieces is that it can be quite cost-effective. Especially when most pieces may only need slight tweaks to make them ready for use. 



<h4 class="wp-block-heading">Food Trucks</h4>



Outdoor eating, drinking and socialising brings about a whole new experience for your customers. So why not experiment with how you serve your dishes? Food trucks are perfect for this, especially during the summer. Whether you create your own grill or pizzeria or even collaborate with other food providers to offer your customers something different. It can create a really new and interesting experience for your diners. After all, who doesn’t love a burger van <a href="https://www.gravyandcustard.co.uk/crumbleshack">or even apple crumble served out of a truck</a>?



For example, if you own an Italian restaurant, why not have an Italian food festival? With great weather, food and music you can really create a buzz in the local community. Your restaurant could provide the main meals, and food trucks stationed outside could serve gelato. Food trucks also have huge social media appeal, especially as they are less formal than a sit-down meal. You could also buy your own food truck and take it to local events or festivals to spread the word about your restaurant.



<h4 class="wp-block-heading">Entertainment</h4>



Alfresco dining creates a serene ambience that we only have for a few months out of the year in the UK, so as a restaurant you should definitely capitalise on this by providing entertainment. For example, live music would work perfectly in courtyards or even beer gardens.



You could <a href="https://pos.toasttab.com/blog/summer-restaurant-events">also experiment with themed nights</a> such as an outdoor cinema club or a games night. Table tennis or pool tournament would be a great idea too and is really easy to set up. Don’t forget to offer a prize for the winner!



Outdoor entertainment can also extend into your functions too. Given summer is home to both wedding and prom season, this is the perfect opportunity to utilise your outdoor areas to cater for large crowds. If your restaurant has sliding doors that lead to your outdoor space, you can merge the two spaces. 



This will also give you the option to create different zones for functions, such as the dance floor outside and the buffet inside. If your restaurant also has stunning views overlooking the coast or city, this would make your outdoor areas even better for providing entertainment too. 



<h4 class="wp-block-heading">Conclusion</h4>



UK summertime may be short-lived, but that doesn’t mean you can’t harness the abundance of potential that alfresco dining has to offer. Whether your restaurant or pub already offers outdoor dining, or if it’s something you are considering, it’s definitely worth getting on board with. After all, the sun brings people out to enjoy themselves. Why not let them do so in your fantastic restaurant?



However, in order for your restaurant outdoor seating area to be a real success this summer, you need lots of customers to visit it. Here at Stampede, we provide businesses with <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer insights based on their Guest WiFi connections</a>. Allowing you to market your restaurant, along with your outdoor summer events. 



Plus, if your customers are on the WiFi at your summer dining experience, this creates the perfect <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">content to share on social media</a> &#8211; helping to promote your business further. 



<hr class="wp-block-separator has-css-opacity"/>





<hr class="wp-block-separator has-css-opacity"/>

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

In order to ensure ongoing success, hospitality businesses need to look for innovative strategies that will help them acquire and retain customers, run their operations more smoothly and increase revenue.



More and more turn to Artificial Intelligence (AI), which is a powerful tech tool that can support all sorts of areas in hospitality.



In this blog post, we’ll look at 4 AI use cases for hospitality operators who are serious about getting ahead with technology.&nbsp;



<h2 class="wp-block-heading" id="h-1-personalised-service-with-ai">1. Personalised service with AI</h2>



Customers crave personalised experiences and services tailored to their specific needs



With the help of highly sophisticated algorithms, AI can segment customer data quickly, analysing it based on patterns, demographics, historical spending, and interactions.&nbsp;



This enables businesses to deliver targeted marketing campaigns that resonate with individual customers. AI also empowers staff to offer a more customised experience based on previous guest behaviour and preferences. This further encourages loyalty and word-of-mouth referrals.&nbsp;



AI can equally help to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> by using pre-defined triggers and employing automated campaigns to bring them back and turn them into loyal customers.&nbsp;



<h2 class="wp-block-heading" id="h-2-content-output">2. Content output</h2>



With the rise of AI, marketers can craft captivating and converting content quickly and efficiently.&nbsp;



One of the primary benefits is its ability to generate all sorts of marketing content. Common examples are social media posts, emails, and website content. It massively speeds up the creation process and helps marketers save time and resources.



Additionally, the technology can translate content into multiple languages, making it easier to reach international audiences. This is especially handy for hotels.&nbsp;



Another advantage of using AI for content creation is that it can help boost your SEO strategy. By incorporating relevant keywords into your content, you increase your website’s chances of appearing higher in Google&#8217;s search engine results.



<h2 class="wp-block-heading" id="h-3-ai-powered-sentiment-analysis">3. AI-powered sentiment analysis</h2>



It can be overwhelming to sift through and answer mountains of online reviews and social media comments.



That&#8217;s where AI sentiment analysis comes into play. AI uses algorithms to identify common keywords and interpret customer sentiment. This way businesses can get a better understanding of their customer&#8217;s needs and how they feel about the brand. The information can then be used to identify common trends and issues that customers face and to improve products and services.&nbsp;



AI can also craft automated and customised review responses. Customers&#8217; concerns can therefore be addressed in a timely manner and if needed, passed on to a member of staff to handle them.



<h2 class="wp-block-heading" id="h-4-chatbots">4. Chatbots</h2>



Hospitality businesses are increasingly turning to chatbots to help streamline customer service and improve the overall guest experience. Plus, they are available 24/7.



Chatbots can assist with a variety of tasks and help overcome staff shortages.&nbsp;



They can provide answers to common questions, take orders for room service or restaurant reservations, and help guests with other enquiries such as housekeeping service. They can even make recommendations based on customer preferences.



Furthermore, Chatbots can be integrated with voice assistants. This allows for a more natural user experience and eliminates the need to type out long commands.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



There are many ways AI tools can support hospitality operators nowadays which makes it worth investing no matter the size of the business.



From providing personalised service, creating more content in less time, and observing customer sentiment more accurately to making use of automated chatbots. All these things combined can result in significant increases in revenue for business owners.&nbsp;



AI is also highly adaptable, so operators can modify their strategy as the situation requires. This ensures that they can be prepared for any change that comes their way.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

4 Revenue-Driving AI Tools For Hospitality Operators

Marketing automation on its own is powerful. However, when backed up with a <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">Customer Relationship Management (CRM) system</a> hospitality businesses can take their revenue and customer loyalty to the next level.



This clever tech pairing comes with significant opportunities to engage and retain customers, drive conversions and significantly boost profit margins.



In this blog post, we&#8217;ll explore what marketing automation fueled by a CRM system means and review some best practices as well as real-life examples.



<h2 class="wp-block-heading" id="h-what-is-marketing-automation">What is marketing automation?</h2>



<h4 class="wp-block-heading" id="h-1-1-definition">1.1. Definition</h4>



Marketing automation is a tool for businesses to streamline their marketing efforts and effectively communicate with their customers using personalisation and targeted messaging.



The driver behind this automation is customer data, which is collected and stored in the CRM solution. Many <a href="https://stampede.ai/how-it-works/marketing">CRMs</a> now include a marketing automation feature, allowing for easier campaign management and tracking.



Emails and SMS campaigns are sent out automatically using pre-defined triggers, such as specific customer characteristics or interactions.&nbsp;



Plus, automation saves staff a lot of time and also reduces the risk of human error.&nbsp;



<h4 class="wp-block-heading" id="h-1-2-trigger-based-campaign-examples">1.2. Trigger-based campaign examples</h4>



Here are some trigger-based campaign examples hospitality venues should implement.



<ul class="wp-block-list">
<li>New newsletter subscribers &#8211; a simple welcome message drives engagement and encourages revisits.</li>



<li>Win-back lost customers &#8211; attract them back with a special deal.</li>



<li>Birthday surprise offer &#8211; shows that you value your customers and helps strengthen your relationship.</li>



<li>Online review booster &#8211; an automated post-visit review request email will keep guest feedback flowing.&nbsp;</li>
</ul>



The required customer data for those campaigns can easily be extracted from the CRM through segmentation.



<h2 class="wp-block-heading" id="h-4-key-reasons-to-implement-marketing-automation">4 key reasons to implement marketing automation</h2>



Marketing automation benefits hospitality businesses in a number of ways.



Firstly, it allows nurturing customers towards long-term loyalty through personalised and targeted content. Customers are more likely to feel valued and appreciated when the messages they receive resonate with their specific interests and needs.&nbsp;



Secondly, personalised emails have proven to be more relevant and therefore have a higher conversion rate. In fact, they have a <a href="https://www.campaignmonitor.com/blog/email-marketing/how-personalization-and-automation-can-supercharge-email-conversions/">2.5 times higher click-through rate</a> than a generic email.



Thirdly, marketing automation also provides businesses with additional sales and upsell opportunities based on historic customer interaction in-venue and online.



Finally, once the setup is complete, automated campaigns don’t require much work as they run automatically. This allows your team to focus on other areas of the business.



<h2 class="wp-block-heading" id="h-best-practice-tips">Best practice tips</h2>



Marketing automation has become an increasingly important tool in the hospitality industry. However, to be truly effective, some best practices should be considered.&nbsp;



Firstly, input from various data sources through your CRM is crucial. By collating data from your tech tools, such as <a href="https://stampede.ai/how-it-works/wifi">Guest Wifi</a>, <a href="https://stampede.ai/how-it-works/loyalty">loyalty scheme</a> and <a href="https://stampede.ai/get-bookings">table booking platform</a>, you can build a comprehensive customer profile.



Furthermore, to make the best use of the data, it&#8217;s important to segment it into distinct customer groups. To make it easier, use the pre-defined data segments provided by CRM solutions.



Finally, operators should regularly check their triggers to ensure their automation work effectively and that customers still receive relevant and timely communications.&nbsp;



<h2 class="wp-block-heading" id="h-how-hospitality-operators-succeed-with-marketing-automation">How hospitality operators succeed with marketing automation</h2>



Here are some real-life examples from hospitality businesses that have used their CRM to automate their marketing processes.



<a href="https://stampede.ai/customer/bar-tonic">Bar Tonic</a> has seen astonishing results from their automated birthday emails, offering customers a martini on the house. So far, they’ve generated over £10,000 return visit ROI from it.&nbsp;



Another marketing automation usage example comes from the <a href="https://stampede.ai/customer/signature-pub-group">Signature Pub Group</a>. By automating their review request emails, they’ve managed to collect more than 12,000 reviews in a short period of time.



Marketing automation not only increases sales but is also a real time-saver. For example, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a> is able to 2 hours per week since implementing it.



<h2 class="wp-block-heading">Takeaway</h2>



There is no doubt that marketing automation are an essential tool for any hospitality operator that wants to increase customer loyalty.



By laying down the foundation with a powerful CRM system and then leveraging it with personalised messages tailored to specific customer segments, they can make sure that their guests are engaged and keep coming back.&nbsp;

Increase Sales With Your CRM And Marketing Automation

How to Set Up a Coworking Space in Your Coffee Shop

Are you looking for ways to optimise your hospitality operations and make data-driven decisions that will grow your bottom line? If so, one of the most valuable tools to use for this is your CRM dashboard.



In this blog post, we&#8217;ll give tips on how to customise your CRM dashboard to make sure you get the most out of it.



<h2 class="wp-block-heading" id="h-how-to-customise-your-crm-dashboard">How to customise your CRM dashboard</h2>



A well-tailored CRM dashboard can be a powerful tool for improving team productivity and accelerating growth.&nbsp;



To achieve this, start by mapping out what you need from your dashboard. What metrics are most important to your business? What information do you need at a glance?&nbsp;



Once you have a clear understanding of your requirements, get input from your team. What features or information do they find most helpful on a dashboard? This ensures that everyone&#8217;s needs are taken into account.&nbsp;



Finally, consider making use of templates to streamline the customisation process. Many <a href="https://stampede.ai/how-it-works/analytics">hospitality CRM platforms</a> come with pre-built dashboard templates that can be modified to fit your specific needs.&nbsp;



Taking time to customise your CRM dashboard can save you time in the long run and help ensure that you&#8217;re making data-driven decisions.



<h2 class="wp-block-heading" id="h-set-up-personalised-goals">Set up personalised goals</h2>



It&#8217;s important to have a CRM dashboard that&#8217;s built around your specific needs in order to meet your sales and marketing goals.



By tailoring your goals to correspond with the metrics that are most significant to your business, you can quickly gauge your current situation.&nbsp;



For example, hospitality marketers want to focus on metrics such as tracking return in-venue visits, repeat bookings or marketing return on investment (ROI).



Make sure to limit your key performance indicators (KPIs) to the most important ones only. This way, you&#8217;ll be able to get an instant picture of your current situation and take the necessary steps to achieve your overall goals.



<h2 class="wp-block-heading" id="h-make-your-dashboard-user-friendly">Make your dashboard user-friendly</h2>



The importance of a user-friendly CRM dashboard cannot be emphasised enough. It plays a crucial role in keeping your business operations running smoothly.&nbsp;



Imagine having to spend precious time trying to decipher complex data instead of using it to make informed decisions. This is where visuals and design come in.&nbsp;



Mix up the visuals and use different graphs. This helps you create a customised CRM dashboard that is not only easy to understand but also visually appealing. In just one glance, you should be able to analyse the data and extract the relevant insights.&nbsp;



<h2 class="wp-block-heading" id="h-gain-actionable-insights-from-your-crm-dashboard">Gain actionable insights from your CRM dashboard</h2>



Maximising the value of your hospitality CRM dashboard requires more than just accumulating data.



With selected filters applied to your reports, you can compare the performance of different metrics and KPIs side-by-side. This provides you with insights that guide your sales and marketing strategies moving forward.&nbsp;



You can, for example, compare data between your venues over a given time period to understand exactly how each location is performing and adjust your tactics accordingly.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



Getting the most out of a CRM dashboard is key to success and should be part of your overall <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">CRM strategy</a>. Don&#8217;t settle for surface-level data, dive deeper with your dashboard to turn raw data into real results by customising your CRM.



From customising it to your individual needs, setting personalised goals, and ensuring that it is user-friendly. Taking these steps can help you gain actionable insights and make informed decisions.&nbsp;



You should always ensure that the CRM dashboard is constantly evolving with your business changes. This will ensure you are maximising output and have an ever-evolving game plan that yields tangible results.

How To Build A Customisable Hospitality CRM Dashboard

Montpeliers Group

CRU Holdings

Lane7 Group

Signature Pub Group

Society Manchester

Zindiya Streatery & Bar

Butta Burger

Birdhouse London

Mele Group

Bar Tonic

The Coal Exchange Hotel

Raising The Bar – A Stampede Report

ONS Reveals Hotel & Restaurant Decline Vs 2018

Amazon’s Fringe Festival pop-up is no laughing matter

The Restaurant Food Delivery Wars

Montpeliers launches Fringe Festival Cocktail Club with Stampede

Edinburgh Festival Pairing for Montpeliers and Stampede

Comment: Amazon Clicks and Mortar Scottish Store

TechRound Interview with Patrick Clover

Hospitality connectivity in focus

Stampede launches “Wi-Fi Stories” to revamp outdated guest Wi-Fi

GDPR uncertainty remains a year on

Research Found Gen Z Abandons Pubs and Clubs

Founders Series: Patrick Clover, Founder and CEO of Stampede

New research has revealed Brits only try new food and drink venues 1-2 times a year

Brits really are creatures of habit, finds new report.

British public stuck in food and drink venue routine

DEBATE: Does the Jamie’s Italian chain have only itself to blame for its demise?

City dwellers more likely to have a pub they consider a ‘local’

Research reveals insight to British social routines.

Up close and personal: Why WiFi might be the best way to direct marketing to your guests

This article was written by Tom Saxon. Tom is the co-founder of <a href="https://www.batchcoffee.co.uk/">Batch Coffee</a>. He has been working in the speciality coffee industry for over 10 years throughout the world and in many parts of the supply chain.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



I personally love working in the hospitality industry and can’t encourage people enough to consider a career. The workforce is typically young and energetic which coupled with constantly making customers happy is why working in hospitality is a fulfilling and rewarding career. 



<h4 class="wp-block-heading">Working In Hospitality &#8211; The Coffee Shop Industry</h4>



My day does start early as you’d expect in the coffee industry. The 6 am alarm is always met shortly afterwards with a delicious coffee though &#8211; one of the many perks of working with <a href="https://www.batchcoffee.co.uk/stories/best-speciality-coffee-beans-uk">speciality coffee beans</a>.



Opening up the roastery and cafe takes about 30 minutes. It involves dialling in coffee machines and preparing for customers. As they arrive each one is met with a small conversation &#8211; especially the regulars whom I would now class as friends.&nbsp;



The morning rush comes and goes quickly and I always feel pumped afterwards. The coffee industry is great as people are so thankful for their morning coffee and especially customers who dine in, their energy after they are fully caffeinated is contagious.



My responsibilities; first and foremost customer service. It&#8217;s so important that our customers leave happy and hopefully in a better mood than when they entered. Making coffee and ensuring the place is clean and tidy, stock control and various small jobs like checking the toilets every hour or so make up the rest of the day.&nbsp;



The days are quick and finishing at 4 pm means that I still have an evening to do whatever I’d like.&nbsp;



<h4 class="wp-block-heading" id="h-how-tech-makes-working-in-hospitality-easier">How Tech Makes Working In Hospitality Easier&nbsp;</h4>



Working in a busy coffee shop can be occasionally stressful, especially behind the coffee machine where there is a finite number of coffees one can make per minute contrary to the odd customer&#8217;s opinion.&nbsp;



Add to this the fact that you are customer-facing, so while the orders stack up and you’re frantically trying to pull 18 shots of espresso and split a litre of steamed milk into 6 different milk-based espresso drinks you have to keep a smile on your face and appear unphased.&nbsp;



<h5 class="wp-block-heading">1. Ordering App</h5>



A really useful tool that has helped many <a href="https://baristaandco.com/">baristas</a> all over the world is an app where coffee can be ordered before a customer arrives in the coffee shop.&nbsp;



This means that the transaction takes place on the customer&#8217;s phone so there is no waiting in line and there is no time wasted serving the customer. This completely streamlines the process of ordering the coffee for the customer and the barista can immediately add the order to the queue.



<h5 class="wp-block-heading">2. Customer Loyalty App</h5>



Another useful app that we use that involves the <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/">customer&#8217;s experience is a loyalty app</a>. Stamp cards are now becoming a thing of the past, although they do work as a physical representation of how many coffees you have left before you receive a free one, the practicality of them from a barista&#8217;s point of view is a bit wasteful.&nbsp;



Today when customers place an order through their app they receive an e-stamp that can be visualised as a<a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/"> </a><a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/">loyalty card</a> on their phone. If the customer orders in the coffee shop they are able to scan a QR code that appears after the purchase on a screen facing outwards from the register which again adds another e-stamp to their virtual loyalty card.&nbsp;



This again streamlines a process that in reality saves only a matter of seconds per customer, but when looked at on a larger scale saves not only hours of staff time but crucially frees up a staff member during peak hours so the wait time is reduced which keeps current customers happy and entices new customers into the cafe.&nbsp;



<h5 class="wp-block-heading">3. Staff Scheduling App</h5>



Technology is now used in all areas of hospitality and one of the most efficient pieces of technology from a manager&#8217;s point of view is a roster application.&nbsp;



Back in the day, weekly rosters would be stuck to the wall in the form of a piece of A4 paper with an excel style table where employees could read their shifts and see when their colleagues were also working.&nbsp;



Albeit a physical representation, it was also messy as by the end of the first day the roster was published it had already been annotated with shift swaps.&nbsp;



Today, all of the shift organisation is completed via an app where managers can publish weekly rosters months in advance if they wish.&nbsp;



Colleagues can liaise directly through the app and request shift swaps with the authorisation of a manager needed and the new roster is then automatically updated. Staff can add holidays up to a year in advance so when the manager sits down to plan the roster they know exactly who is available for the forthcoming week.&nbsp;



The app usually has a singing-in system too, so gone are the days of more A4 prints on the wall or punch cards. Just tap start and finish at either end of the shift on the app which then records each staff member&#8217;s weekly hours.

Working In Hospitality: Harnessing The Efficiency Of Tech

Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. 



<h3 class="wp-block-heading" id="h-the-why">The Why</h3>



Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to 75% of your guest traffic.



Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. 



If you are running a hotel it can also tell you which room a guest is staying in&#8230; 



So if 75% of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?



Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In 2021 I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. 



Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.



While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;



The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;



<h3 class="wp-block-heading" id="h-enter-apple">Enter Apple</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.



Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv">&#8220;How to modernize your captive network&#8221; </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a>



This solution is truly the hallmark of <a href="https://www.apple.com/">Apple</a>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?



Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.



<h3 class="wp-block-heading" id="h-the-implementation-problem">The Implementation Problem</h3>



The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.



The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.



And in true Apple fashion, it looks to be mandating this in a future release of iOS.



Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.



<h3 class="wp-block-heading" id="h-oh-snap">Oh, Snap!</h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



This month, we have launched a hardware line called Snap which solves this problem.



This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to Apple&#8217;s beautiful captive portal solution.



For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.



As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.



Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.



To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.



The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the best possible guest experience with no compromises and no cowboy funny business.



It is future-proofed and will end up being the central hub for all serious hospitality operators.



We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.

Snap Box – Stampede Network Application

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

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Introducing Quick Campaigns

A new kind of marketplace for hospitality apps

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

What’s On This Week? – 01/03/2021

What’s On This Week? – 08/02/2021

Sharing Success and Inspiration

Expand Your Mailing List For Free

What’s On This Week – 14/12/2020

Adapt and Attract

What’s On This Week – 7/12/2020

Improve Your Campaign Measurement

Fresh Content Ideas To Fuel Your Marketing

Black Friday: 3 Ways Hospitality Businesses Can Get Involved.

Staycations: 6 Ways To Get Your Business Noticed

Marketing to track and trace customers in hospitality

Can You Market To ‘Track and Trace’ Customers?

Upskill in the downtime - where to learn new digital skills

Where To Upskill During Downtime

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How Your Hospitality Business Can Make the Most of Downtime

Wagamama Exec Chef Steve Mangleshot showing how to make chicken katsu curry

A Success Recipe For Cook-At-Home Videos by Wagamama

product update-organisations allowing for better control of users and locations within Stampede

Organisations: People and Locations

How Hospitality Venues Can Make Use of Technology Right Now

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now

Why You Should Put Your Restaurant On A Delivery App Now

How to Make Live Video Work For Your Restaurant – Lights, Cooking, Action!

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

When business picked up after lockdown, the popular western US brand&nbsp;<a href="http://ribandchophouse/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House</a>&nbsp;decided to elevate their loyalty program to a paid scheme to reward their most dedicated customers.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Since implementing their&nbsp;<a href="https://www.fsrmagazine.com/expert-takes/rib-chop-houses-loyalty-membership-turns-guests-brand-evangelists" target="_blank" rel="noreferrer noopener">exclusive pay-to-join, limited membership ‘Royalty Program’</a>&nbsp;they have reported great results and have now shared their success story.



<h5 class="wp-block-heading" id="h-customer-loyalty-vs-royalty">Customer Loyalty Vs Royalty</h5>



A royalty program allows you to reward your most loyal customers with&nbsp;unparalleled benefits&nbsp;on every visit. This way you can turn your top-tier customers into brand fanatics.



But what makes Rib &amp; Chop House&#8217;s program so successful? We had a closer look.



<h5 class="wp-block-heading">Finding Your Royal Customers</h5>



First things first, how do you spot your royal customers? It’s simple,&nbsp;check the analytics from your tech tools&nbsp;to get customers’ insights.



Here are the&nbsp;3 metrics&nbsp;Rib &amp; Chop House took into account:



<ul class="wp-block-list"><li>Top-tier users of their existing loyalty program</li><li>Big spenders&nbsp;&#8211;&nbsp;on average their royal customers had a 14% higher spend than non-royalty</li><li>High visit frequency&nbsp;&#8211;&nbsp;up to 5 times per month compared to 1-3 for loyal customers</li></ul>



In addition, Rib &amp; Chop House noticed another common characteristic: Royal customers really want to&nbsp;experience the venue. Their prime motivation is not collecting points to get a freebie or discount.



<h5 class="wp-block-heading">6 Royalty Club Best Practice Tips</h5>



Rib &amp; Chop House also shared some&nbsp;details of how their paid loyalty scheme benefits their customers:



<ol class="wp-block-list"><li>$600 in gift cards annually&nbsp;&#8211;&nbsp;equals the cost of the royalty program membership</li><li>Limited the number of members&nbsp;&#8211;&nbsp;to make it really exclusive</li><li>Offer priority seating&nbsp;&#8211;&nbsp;a secured table with no pre-booking required</li><li>Allow for anytime cancellation</li><li>Host member-only events&nbsp;</li><li>Additional amenities&nbsp;&#8211;&nbsp;10% off every bill, free birthday entrée, a complementary set of branded steak knives</li></ol>



Stay tuned to find out more about how to identify your royal customers.

The Paid Loyalty Scheme That Works A Treat

Never miss a message from your customers again with our brand new product feature: the Stampede Inbox.



It can indeed be a challenge and time-consuming task to stay on top of your various inboxes.



<a href="https://www.superoffice.co.uk/resources/articles/customer-service-study/">A recent customer service study</a> found that a worrying number of 62% of customer enquiries are left unanswered.



Common reasons are inboxes not being connected to a CRM and only a limited number of staff having access to incoming emails.



So, what about centralising all customer communication to one platform that is accessible to the whole team?



Such a unified inbox massively improves your response times and gets you extra points for your quick and streamlined customer service.



<h2 class="wp-block-heading" id="h-how-it-works">How It Works</h2>



All incoming customer requests and responses are received in the inbox and stored under their individual profiles.



Staff members can then reply straight away in only a few clicks which means happier customers.



There is also the option to add internal notes to keep your team updated.



<h2 class="wp-block-heading">Why The Stampede Inbox Is Unique</h2>



What makes our inbox a one-of-a-kind is that it comes ready-linked to every other interaction your customers have via Stampede. 



There&#8217;s no more piecing together the conversations and information from disjointed platforms. 



This creates a single 360° customer view, providing you with more context based on previous customer interactions and historic data.&nbsp;



So you can craft personalised responses that are relevant to each customer.



The Stampede Inbox is now available for all customers. Head to <a href="https://product.stampede.ai/">Stampede</a> to explore our new product feature in more detail.



If you have any questions or need a hand, reach out to our <a href="https://meetings-eu1.hubspot.com/murdo">Customer Success team</a> who are happy to help.

Meet Stampede Inbox: Never Miss Another Message 

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Stampede announces Springo acquisition

Report – 2020 Data Insights in Hospitality.

Cate Triendl

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column][vc_custom_heading text=&#8221;Ready To Grow?&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:center|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-solid&#8221;][vc_column_text]
<h5 style="text-align: center;">Bring More customers back</h5>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; columns_gap=&#8221;none&#8221; equal_column_height=&#8221;middle-content&#8221; tablet_visibility=&#8221;hide&#8221; tablet_sm_visibility=&#8221;hide&#8221; mobile_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243; el_wrapper_class=&#8221;row-wrapper&#8221;][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661966838497{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][vc_custom_heading text=&#8221;Get a Quote&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221;][vc_column_text]Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/12&#8243;][vc_column_text]
Or
[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661966964378{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][vc_custom_heading text=&#8221;Create an Account&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fstart.stampede.ai%2Fweb|title:Create%20Account&#8221;][vc_column_text]Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/12&#8243;][vc_column_text]
Or
[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661448606408{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_custom_heading text=&#8221;Book a Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_column_text]Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436164898{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://stampede.ai/request-quote/">Get a Quote</a></h2>
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Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661436284533{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436179696{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://stampede.ai/create-account/">Create an Account</a></h2>
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Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></h2>
[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Speak to Sales

SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can&nbsp;make SMS work harder for you.



<h2 class="wp-block-heading" id="h-3-proven-sms-marketing-campaign-ideas">3 Proven SMS Marketing Campaign Ideas</h2>



<h4 class="wp-block-heading">1) Email follow-up</h4>



<a href="https://stampede.ai/blog/email-vs-sms-marketing-which-one-to-choose/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">In the first part</a>&nbsp;of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.



In general,&nbsp;SMS marketing is great as a follow-up&nbsp;to a previous email campaign. Here are some examples of how you can use them in tandem.



Flash promotions:



<ul class="wp-block-list">
<li>Email content:&nbsp;Don’t miss our upcoming seasonal offers</li>



<li>SMS message: &#8216;Last chance, our offer is ending soon.’</li>
</ul>



Event early-bird bookings:



<ul class="wp-block-list">
<li>Email content:&nbsp;Festive season event bookings are now open</li>



<li>SMS message:&nbsp;‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’</li>
</ul>



Last-minute event availabilities:



<ul class="wp-block-list">
<li>Email content:&nbsp;Our popular pub quiz is back next Friday</li>



<li>SMS message:&nbsp;‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?</li>
</ul>



<h4 class="wp-block-heading">2) Upsell</h4>



You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to&nbsp;upsell them in advance.



In these, you can highlight&nbsp;recommendations, i.e. promote a new menu,&nbsp; limited items or your happy hour.



Upsell SMS messages can also be used to&nbsp;promote your food/drink packages&nbsp;or other deals customers can book on top.



Tip &#8211; your call-to-action should allow customers to easily get in touch with you to book those options.



<h4 class="wp-block-heading">3)&nbsp;Survey request</h4>



Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and&nbsp;SMS is the ideal tool to boost your online reviews.



Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.



“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”



Ready to start with your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email">SMS marketing campaigns</a>?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

New Feature – Loyalty By Stampede

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol class="wp-block-list">
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

For most web forms, the rule for the optimum number of fields is simple: less is more.&nbsp;For&nbsp;<a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/" target="_blank" rel="noreferrer noopener">WiFi sign-up</a> forms, however, the answer isn’t as straightforward.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s about finding the sweet spot between ensuring a smooth&nbsp;customer experience&nbsp;and leveraging Guest WiFi as a&nbsp;clever marketing tool&nbsp;to increase revenue and boost loyalty.



Unfortunately, a lot of times, WiFi sign-up forms fall into one of the two categories below.



<h5 class="wp-block-heading" id="h-case-1-too-many-fields">Case 1: Too Many Fields</h5>



If your sign-up has a large number of fields, the log-in becomes&nbsp;time-consuming.&nbsp;



The outcome: customers either start filling in wrong information to speed up the process or quit before even finishing.&nbsp;



Always remember that your customers are looking for a&nbsp;quick log-in experience. They don’t want to scroll through pages to fill in the form to get WiFi access.



<h5 class="wp-block-heading">Case 2: Not Enough Fields</h5>



The opposite is the case with not adding enough fields to your form. If you just ask for an email, you’re&nbsp;missing out on useful data.&nbsp;



You might still be able to reach them via email, but you are very limited in crafting personalised messages. Hence, your&nbsp;conversion rates will be very low.



<h5 class="wp-block-heading">The Ideal Number That Converts</h5>



What does the ideal WiFi sign-up form look like then?&nbsp;



Use a minimum number of fields to remove friction, but ensure you get all the data you need.&nbsp; The graph below helps you visualise how the number of fields impacts both the customer experience and the value of the data captured. You can see that&nbsp;<a href="https://www.forbes.com/sites/priceonomics/2017/08/10/analyzing-conversion-rate-data/#4e7225402365" target="_blank" rel="noreferrer noopener">4-5 fields is the optimum</a>&nbsp;number.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/08/data-capture-graph.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9kYXRhLWNhcHR1cmUtZ3JhcGgtMTAyNHg0OTgucG5n" alt="" class="wp-image-22085"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



So, start by thinking about what you want to do with the information. How do you want to&nbsp;segment your data&nbsp;and what kind of campaigns&nbsp;do you want to send?



Must-have fields:



<ul class="wp-block-list"><li>Email address</li><li>First name</li><li>Date of birth</li></ul>



Nice-to-have fields:&nbsp;



<ul class="wp-block-list"><li>Phone number</li><li>Last name</li><li>Postcode</li><li>Custom questions, i.e. reason for visiting, how did you find us …</li></ul>



With a carefully chosen custom question, you can create some&nbsp;specific audience groups&nbsp;with ease, such as Students. Then you can do more targeted customer research.



Extra tip &#8211;&nbsp;enable social media sign-up&nbsp;as the auto-fill option makes it fast and convenient for customers.&nbsp;



Start capturing your data through your Guest WiFi and build your mailing list with ease.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

Unlocking The Secret To Better Data Capture

Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

4 Types Of Customer Loyalty: How Loyal Are Yours?

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[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

A Customer Relationship Management system (CRM) is an invaluable and powerful technology tool for hospitality owners and operators to maximise the customer experience and reach their business goals.&nbsp;



But what exactly do we mean when we talk about CRM systems for hospitality?&nbsp;



In this post, you will learn all there is to know about this topic. Starting off with a definition, to features and benefits as well as tips on how to choose the right one.



In case you have unanswered questions left, we’ll also address common FAQs at the end of this guide.



<h2 class="wp-block-heading" id="h-what-is-a-crm-system">What is a CRM system?</h2>



A <a href="https://stampede.ai/">CRM system</a> is a tool used to manage interactions with existing customers and potential customers. It allows businesses to better track and organise customer data, such as contact details, purchase history, and other interactions.



Hospitality businesses of all sizes can benefit from a CRM solution, from small restaurants to large hotel groups. In the hospitality industry, it can be particularly valuable as a streamlined way to collect and analyse customer data coming from different sources. This could be your Guest WiFi, your loyalty scheme or your table booking system.



By understanding what guests are looking for, hospitality businesses can create unique experiences that meet individual needs and preferences and keep customers coming back time and again.&nbsp;



With the right CRM platform, hospitality operators can also access valuable insights into customer preferences and behaviours over time. Those can be used to drive business decisions.



Ultimately, this clever tool helps hospitality businesses build long-term relationships with customers in order to increase repeat visits, boost word-of-mouth referrals, and maximise revenue.



<h2 class="wp-block-heading">CRM key features</h2>



In today&#8217;s business landscape, understanding your customer is essential for long-term success. That&#8217;s why CRM software continues to grow in popularity, especially since it can provide a wide range of benefits to your business.&nbsp;



Here are some of the <a href="https://stampede.ai/blog/the-6-must-have-key-features-of-a-restaurant-crm">key features of a CRM</a>:



<ul class="wp-block-list">
<li>Customer profile management allows you to gather and store customer information to help create more targeted marketing campaigns.&nbsp;</li>



<li>Interaction tracking helps you monitor customer activities and preferences, enabling you to tailor your messaging for greater impact.</li>



<li>Automations simplify your sales and marketing processes and reduce manual workloads.</li>



<li>Reporting and analytics provide you with insights into your business&#8217;s performance, allowing you to optimise your operations.&nbsp;</li>



<li>Third-party integrations expand the capabilities of your CRM, allowing you to connect to other systems and tools.</li>
</ul>



Hospitality businesses have unique needs when it comes to CRM, and the features that matter most will depend on the size and type of business.&nbsp;



For instance, a hotel might find value in features such as loyalty programs, reviews management and revenue optimisation tools.&nbsp;



Restaurants may benefit from features like table booking management, event planning, and automated marketing.&nbsp;



Additionally, hospitality operators will likely find value in having access to comprehensive customer profiles and powerful analytics and reporting tools.&nbsp;



<h2 class="wp-block-heading">What are the benefits of a CRM for hospitality operators?</h2>



Without a CRM system in place, hospitality businesses may struggle to keep track of their customers and understand their preferences.&nbsp;



This can lead to errors such as sending promotional materials to the wrong customer. But also not having enough information about an individual&#8217;s interests to tailor the promotions and offers for them.



Furthermore, businesses are unable to accurately measure the effectiveness of their marketing campaigns and customer engagement strategies. As a result, businesses may not be able to capitalise on opportunities for growth or improve their customer service.



By investing in a CRM solution, <a href="https://stampede.ai/blog/how-restaurants-benefit-from-a-crm-system">hospitality operators can be more efficient in their operations</a> and optimise their customer experience. Automations enable businesses to streamline processes, saving time and money while allowing them to focus on providing quality service.&nbsp;



Additionally, CRMs allow venues to track customer interactions and activities in real-time. This gives them the ability to respond quickly and anticipate customer needs.&nbsp;



By leveraging analytics and reporting capabilities, operators can gain valuable insights into their customers’ purchasing habits, preferences and interests. This data is essential for optimising marketing campaigns to ensure that resources are used in the most efficient manner.&nbsp;



In short, a CRM system allows hospitality businesses to make informed decisions about how best to reach their customers and grow their business.



<h2 class="wp-block-heading">How to choose the right CRM?</h2>



<a href="https://stampede.ai/blog/the-3-different-types-of-a-crm-system-explained">Choosing the right CRM</a> for your hospitality business can be a daunting task. With so many options and features to consider, it&#8217;s important to first identify your specific business needs.&nbsp;



Once you have a clear understanding of what you require, you can begin to look out for important features. Focus on features that are critical to the smooth running of your customer service operations. For example communication management, automated workflows, marketing automations and data analytics. These capabilities will help streamline your operations and improve customer relationships.&nbsp;



When choosing a CRM, it&#8217;s also important to look for a platform that is tailored to the hospitality industry. This will ensure that you have access to the specific functionalities and integrations that are relevant to your business.&nbsp;



Taking the time to research and select the ideal solution can make all the difference in the success and growth of your hospitality business.



Once you have selected the CRM that is right for your venue, it&#8217;s important to ensure that it is properly implemented. A successful implementation will help ensure that all of the features and functionalities are being used to their fullest potential.



This includes training staff on how to use the system to its maximum capacity, as well as integrating the CRM with other systems to ensure data accuracy and consistency.&nbsp;



Additionally, it&#8217;s important to create a plan for ongoing maintenance and upkeep. The focus should be on regularly updating customer data, monitoring system performance, and making any necessary changes to ensure that the platform is operating optimally.&nbsp;



With the right implementation and maintenance plan in place, your CRM platform can be a powerful asset in helping your hospitality business succeed.



<h2 class="wp-block-heading">How can a CRM improve your marketing?</h2>



A CRM solution can <a href="https://stampede.ai/blog/why-is-a-crm-system-crucial-for-a-hospitality-marketer">revolutionise your marketing strategy</a> and improve your bottom line. With personalised customer data at your fingertips, you can create targeted email and SMS campaigns that speak directly to your audience.



Gone are the days of generic, one-size-fits-all approaches to marketing. With a CRM, you can tailor your messaging to specific customer segments based on their preferences and behaviours.&nbsp;



By leveraging customer data and creating targeted campaigns, you can build a strong relationship with your guests, increase bookings and enhance their overall experience.



For example, you could use the data to identify customers that haven’t visited in a while. You then send out discounts or loyalty rewards to encourage them back into your venue.&nbsp;



Plus, automating your marketing processes can save you time and money while still nurturing customer relationships.



<h2 class="wp-block-heading">3 Common FAQs about a CRM Solution</h2>



Let&#8217;s address 3 of the most frequently asked questions about this powerful tool.&nbsp;



<ol class="wp-block-list">
<li>What is a CRM system? Simply put, it is a software application that helps businesses better manage customer data, interactions, and relationships.</li>



<li>How can it benefit my business? A CRM can provide key insights into your customers&#8217; behaviours, preferences, and needs. This information can be used to create more targeted marketing and sales strategies, increase customer satisfaction, and drive revenue growth.</li>



<li>Is a CRM right for my business? If your business interacts with customers in any capacity, then it can be incredibly useful. It can help you organise important customer data, streamline communications, and improve customer service.</li>
</ol>



Investing in a CRM can be a smart decision that pays off in the long run.



Got some more questions? You might find the answer in <a href="https://stampede.ai/blog/7-frequently-asked-restaurant-crm-system-questions-answered">this article</a>.



<h2 class="wp-block-heading">Summary</h2>



In conclusion, CRM platforms are essential tools for elevating hospitality businesses to the next level.&nbsp;



They help streamline operations and provide a better customer experience by allowing businesses to efficiently collect customer data and insights from every interaction.&nbsp;



A well-built hospitality CRM system can significantly improve marketing campaigns, customer service, and process automations.&nbsp;



It is important to pick the right CRM software for your business, making sure to consider the features and pricing options that are right for you. By doing your homework and properly researching available solutions on the market, you can ensure you select one that best meets your needs.

What Is A Hospitality CRM System? A Full Guide

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
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Now Online – Highlands and Islands Airports

As hospitality marketers, you understand that a successful content strategy is key to getting your message out and engaging with potential customers.&nbsp;



But let&#8217;s face it, creating good content can take up time and energy. That’s where artificial intelligence (AI) comes in. AI has revolutionised the way and speed at which we create promotional and marketing content.



In this blog post, we&#8217;ll provide helpful tips for those seeking to use AI within their strategies for creating compelling content for their businesses.



<h2 class="wp-block-heading" id="h-5-clever-ways-to-use-ai-for-content-creation">5 clever ways to use AI for content creation</h2>



It can be overwhelming to keep up with the demands of a successful content marketing strategy. Luckily, there are a few ways to use AI to help alleviate some of that pressure.



<a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://www.copy.ai/">Copy.ai</a> and <a href="https://www.jasper.ai/">Jasper</a> are only a few examples of AI-powered language tools that can assist in generating content that is engaging and effective.&nbsp;



Hospitality operators can focus on other important tasks while still maintaining a strong online presence.



Here are 5 types of hospitality marketing content AI can generate for you:



<h4 class="wp-block-heading">1. Marketing Copy</h4>



The success of any marketing campaign stands and falls with the right subject line. AI can come up with a wide choice of subject lines for email campaigns and also headlines that are attention-grabbing and tailored to the target audience.



But it doesn&#8217;t stop there, AI can support the whole email content creation process. It provides marketers with inspiration and generates new ideas to fill up the pipe. Plus, by using a different tone of voice, it can iterate different versions that resonate with the customers.



In addition, hospitality marketers can also repurpose existing content quickly by using automatic summarisation or paraphrasing tools. These help convert long-form articles into shorter versions. An efficient way to create sharable content for social media posts, stories and videos.



<h4 class="wp-block-heading">2. Social Media Content</h4>



Social media managers as well can save time and reach a larger audience with AI-generated posts and captions. Whether it&#8217;s a basic post, a new product launch or a company announcement, AI can craft the perfect message that resonates with your followers. In case you’re running out of ideas, just ask AI for some input.



Additionally, AI ad copywriting can help generate high-quality ads that are tailored to the audience. Predictive technology optimises ads for clicks and conversions. This will increase conversion rates and ultimately drive sales.&nbsp;



<h4 class="wp-block-heading" id="h-3-seo-content">3. SEO content</h4>



To improve your website’s ranking on search engines, it is essential to produce content that perfectly matches your target audience&#8217;s search queries. However, identifying the right keywords and writing optimised content takes time and effort.



AI can analyse your target audience, search trends, and other key factors to suggest relevant keywords. Marketers can then use AI to generate high-quality and SEO-friendly content for their websites to boost traffic. So they get found more often by potential customers.



<h4 class="wp-block-heading" id="h-4-website-content">4. Website content</h4>



Hospitality marketers can also utilise AI content for other parts of their websites. For example to produce headlines and write engaging descriptions for their venue outlets and amenities.



Additionally, it speeds up the creation of time-limited landing pages to showcase offers for seasonal events like Christmas or Mother’s Day.



The result is content that is not only search engine optimised but also converting. This enhances the overall online presence and provides its customers with an exceptional user experience.



<h4 class="wp-block-heading" id="h-5-restaurant-menu">5. Restaurant menu</h4>



Gone are the days of bland and unimaginative menu descriptions. Every restaurant menu is an opportunity to create an unforgettable experience for customers, and AI is there to support you.



AI allows for unique and enticing descriptions of dishes, highlighting the flavours and textures that diners can expect. Not only that, but it also makes it quicker and easier to update menus whenever needed.



And for special events or seasonal menus, AI can assist in creating the perfect copy to capture the spirit of the occasion.



<h2 class="wp-block-heading" id="h-3-tips-for-writing-better-prompts-with-ai">3 Tips for writing better prompts with AI</h2>



Writing prompts are an integral part of using AI. It&#8217;s important to make sure they are well-crafted so that you get the desired output.



Here are three tips for writing better prompts with AI:&nbsp;



<ul class="wp-block-list">
<li>Be clear and concise. Write instructions specifically for the AI to follow and avoid ambiguity.&nbsp;</li>



<li>Use simple and straightforward language. AI has a hard time understanding figures of speech, idioms and complex sentence structures.</li>



<li>Test and iterate the prompts. Keep on revising them until you get the desired results.</li>
</ul>



Example prompt: act as a restaurant marketer who is promoting his newly launched summer menu and suggest 4 promotional email messages to send out to their loyal customers.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI has huge potential to provide hospitality marketers with a variety of time-saving content creation capabilities depending on their individual needs.&nbsp;



With AI, they can create more engaging and personalised experiences for guests. But also improve search rankings, reduce costs and generate various pieces of content better content faster.



Furthermore, as technology advances, AI will continue to get smarter. This means hospitality marketers should always be ready to stay on top of the latest trends and use these developments in AI to their advantage.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

How To Speed Up Content Creation With AI In Hospitality

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