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Empowering Brands to Harness User-Generated Content



In the age of social media and digital connectivity, user-generated content (UGC) has emerged as a powerful tool that is reshaping marketing strategies. UGC tools are designed to help brands effectively curate, manage, and leverage user-generated content. These tools provide a range of functionalities, such as content discovery, moderation, rights management, and analytics. By using <a href="https://www.ttagz.co.uk/">UGC tools</a>, brands can easily identify and collect relevant UGC related to their products or services. 



They can also engage with their audience, encourage content creation, and amplify the reach of UGC through various channels. With the help of UGC tools, brands can streamline their UGC strategies and make the most out of the content generated by their users.



Customising UGC Experiences for Brands



UGC software takes the concept of UGC tools a step further by offering more advanced features and customisation options. This software allows brands to integrate UGC into their websites, apps, or other digital platforms seamlessly. They provide templates and design tools that enable businesses to create visually appealing UGC displays that align with their branding.



<a href="https://www.ttagz.co.uk/">UGC software</a> also often includes sophisticated moderation algorithms and AI-powered filters to ensure that only relevant and appropriate content is displayed. By leveraging UGC software, brands can create immersive user experiences and drive higher levels of engagement with their audience.



Centralised Hubs for Discovering and Showcasing UGC



In addition to UGC tools and software, user-generated content platforms have emerged as centralised hubs where brands can discover, curate, and showcase UGC from various sources. These platforms aggregate UGC from social media platforms, review sites, and other online channels, allowing brands to easily find and display relevant UGC. <a href="https://www.ttagz.co.uk/">UGC platforms</a> often provide built-in moderation and rights management features, ensuring that brands can maintain control over the content they use. 



By leveraging UGC platforms, brands can tap into a vast pool of authentic content created by their customers and build stronger connections with their target audience.



The Impact of UGC on Marketing Strategies



The rise of UGC has had a profound impact on marketing strategies. Traditionally, brands relied heavily on their own content creation efforts to convey their messages and promote their products. However, with the UGC revolution, consumers have become brand ambassadors, sharing their experiences and opinions organically. This shift has created a sense of authenticity and trust that is difficult to achieve through traditional marketing methods.



UGC allows brands to harness the power of social proof. When potential customers see UGC showcasing positive experiences, they are more likely to trust the brand and make a purchase. According to studies, <a href="https://www.businesswire.com/news/home/20190220005302/en/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver">UGC is trusted by 92% of consumers</a>, making it a highly influential factor in purchasing decisions. By incorporating UGC into their marketing strategies, brands can tap into this trust and leverage it to drive conversions and build brand loyalty.



UGC also enables brands to foster a sense of community and engage with their audience on a deeper level. By encouraging users to create and share content, brands can create a two-way conversation, fostering a sense of belonging and co-creation. This not only strengthens the relationship between the brand and its customers but also generates valuable insights and feedback for product improvement.



Conclusion



In conclusion, user-generated content is reshaping marketing strategies and revolutionising the way brands connect with their audience. UGC tools, UGC software, and UGC platforms are essential resources that enable brands to harness the power of UGC effectively. By embracing UGC, brands can leverage social proof, build trust, and foster a sense of community. The UGC revolution is here, and brands that adapt to this shift will have a competitive edge in the ever-evolving digital landscape.

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UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

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A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

A lot of hospitality venues are offering ‘low-cost’ meal deals at the moment as a way to attract customers when budgets are tight.&nbsp;



Discounting is one option to keep your cash flow up, however, there are other tools you could use.&nbsp;



Think about how you can increase the actual value of what customers get from their experience.



Here are two ways to better retain cost-conscious customers.



<h2 class="wp-block-heading" id="h-1-customer-loyalty-program">1) Customer Loyalty Program</h2>



The past years have clearly shown how valuable loyal customers are as a reliable revenue source for businesses.



In fact, one-third of customers will spend more to secure loyalty points. So, a customer <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">loyalty program</a> not only helps you bring customers back, but it also increases their spending.&nbsp;



To make your loyalty program a <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">proper success</a> consider additional benefits aside from monetary incentives or freebies.&nbsp;



This could be a priority booking option or special member-only events. It’s all about adding more value to your customer&#8217;s experience and setting yourself apart from others.



Tip: Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">free loyalty guide</a>, featuring 8 tactics to increase your customer spend and a breakdown of different loyalty programs.



<h2 class="wp-block-heading">2) Exclusive Community</h2>



Whilst your customer loyalty program is open to all your customers, an exclusive community only targets certain customer groups. Adding this extra exclusivity feeling to your loyalty program will further elevate customer engagement.



Plus, such a niche customer community also allows you to really personalise your perks and better tailor your marketing messaging.



Potential segmentations ideas:



<ul class="wp-block-list"><li>Students</li><li>Families</li><li>Gender &#8211; ladie’s/men&#8217;s club</li><li>Neighbourhood customers &#8211; based on postcodes</li><li>Emergency Services/Military workers</li><li>Early birds / Night owls (first visitors, last visitors)</li></ul>



One great example is <a href="https://noodleunion.wagamama.com/">Wagamama’s Noddle Union</a>. Their program is aimed at students and includes monthly giveaways and prizes on top of regular deals to make signing up more attractive.



Learn more about our Loyalty feature <a href="https://stampede.ai/get-loyalty/">here</a>. Or get in touch with one of our team who are happy to run you through it.

2 Ways To Keep Your Footfall Up With Customer Loyalty

Untrackable traffic is probably one of the biggest fears of any data-driven marketer.&nbsp;



“Dark social” is an example of such a dreaded source, which has been on the rise over the past couple of years.&nbsp;



We’ve compiled everything you need to know about dark social advocacy and how you can use it to your benefit.



<h2 class="wp-block-heading" id="h-what-is-dark-social">What is Dark Social?</h2>



Dark social refers to any web traffic that comes from sharing links that are not trackable. They won’t be picked up by Google because they usually don’t contain any <a href="https://stampede.ai/blog/3-clever-tools-that-simplify-how-you-measure-marketing-results">UTM tracking code</a>.



As a consequence the original traffic source remains unknown, instead, those leads will show up as “direct traffic” in your analytics.&nbsp;



What makes this type of sharing so dark is the fact that it happens on private messaging platforms such as chat apps or instant messengers and not on public social media platforms.



<h2 class="wp-block-heading">Why the Channel is Growing</h2>



Recently, there has been a shift in how much people share on social media. This is mainly linked to privacy concerns and how their data is used.&nbsp;



Contrary to social media, private messaging platforms allow for end-to-end encryption, so people can better control their personal information.&nbsp;



Up to <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/">80% of shares are in fact happening in the dark</a>, probably more than you might have expected.



This is even more so the case in the hospitality industry where people are looking for recommendations from their family and friends. So chances are high that they will share it privately.&nbsp;



<h2 class="wp-block-heading">3 Ways Dark Social Affect Businesses</h2>



The impact of dark social on businesses can be broken down into 3 main points:



<ol class="wp-block-list">
<li>Untrackablilty</li>
</ol>



As mentioned already, the major issue is that you can’t put an exact number on this type of channel.&nbsp;



There are ways you can measure it to a certain extent, such as through Google Analytics (Source: direct traffic) or by using special tools.



<ol class="wp-block-list" start="2">
<li>Exclusion from the customer conversation</li>
</ol>



The actual content that is shared through dark social remains invisible to companies.



You don’t know what is said about your business. Also, you can’t control the conversation and whether it is in line with your brand voice and values.



<ol class="wp-block-list" start="3">
<li>Lower reach</li>
</ol>



In general, your reach might be limited on dark social. People tend to share within their network, i.e. like-minded people with the same interests and behaviours.



It’s therefore not necessarily a channel to attract a new type of customer.



However, if you look into the demographics, you can reach an older audience as younger customers still tend to share their content on social media.



<h2 class="wp-block-heading">3 Actionable Tips For More Transparency</h2>



The good news, there are a couple of ways you can increase measurability. It’s all about making your content more traceable in the first place.



<ol class="wp-block-list">
<li>Encourage trackable ways of sharing: add share buttons/links to your content containing <a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht">referral data</a>.</li>



<li>Chime in on the conversation: create your own community with loyal customers, i.e. a Whatsapp group.</li>



<li>Use <a href="https://free-url-shortener.rb.gy/">URL shortener</a> for social posts: shorter links with UTMs attached look cleaner and are easier to copy and paste.</li>
</ol>



<h2 class="wp-block-heading">The Power of Dark Social</h2>



Taking all the above into account, dark social should definitely not be seen as a threat to marketers.



Even though it is a channel that is hard to control it contributes a lot to your brand awareness and engagement.&nbsp;



Think about it this way &#8211; if customers share your content privately it’s a sign of trust and loyalty. It is a form of unexpected <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocacy.</a>&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">Learn more</a> about how you can identify and grow your most loyal customers using data insights and our customer retention cohort report.

Shedding A Light On Dark Social And How It Increases Brand Awareness

In the last 12 months, over&nbsp;120 million emails&nbsp;have been sent through Stampede across thousands of campaigns.



From all that we learned:



A) That the number of sent emails should be a lot higher, because



B) People often avoid email campaigns because designing them is a headache, and



C) 99% of email campaigns are very similar in design and layout.



 Enter&nbsp;Quick Campaigns&nbsp;🚀 &#8211; taking you from start to sent in just a couple of minutes.



<h2 class="wp-block-heading" id="h-how-it-works">How it works</h2>



✅ Prompt the builder with your idea ✅ Use the Brand Kit to set your theme for your venue ✅ Choose your audience or segment (or make a new one) ✅ Add some text for the body of the email (you can change the main image too) ✅ Bolt-on a trackable call-to-action button Then hit Send!



It&#8217;s less effort than a social media post, and way more effective at generating bookings and conversions.



Think of it like filling in a form, instead of building a web page with a drag-and-drop designer. Most email campaigns are simple and they tend to be the best at getting the desired outcome.



For those that still want to nurture audiences with rich content, story telling and brand building you can still do all that and more in with Bulk and even Automated campaigns.



Email marketing continues to be one of the best performing channels for any business. Social media algorithms change, new trends emerge, new platforms pop-up. Marketers constantly have to adjust and redesign their approach to stay relevant and appear on feeds. You&#8217;re always renting the audience and fighting for attention.



Your email audience is yours to address as and when you like. Segementation is still your most powerful tool here, whether you send Quick or Bulk campaigns. 



<a href="https://stampede.ai/get-started/marketing/">Stampede is here to help</a> with thousands of ways to build audiences and segments so your message hits the right people at the right time, without slowing you down.







p.s. It&#8217;s never a choice between email or social media &#8211; it&#8217;s always BOTH

Introducing Quick Campaigns

If you’re a hospitality operator looking to keep your guests engaged and loyal, personalised marketing is your secret weapon. However, to offer truly customised experiences businesses have to include one invaluable tech tool in their overall customer relationship management <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">(CRM) strategy</a>: their CRM platform.



In this blog post, we’ll discuss how hospitality operators can create personalised email &amp; SMS marketing campaigns powered by their CRM.



<h2 class="wp-block-heading" id="h-what-is-personalised-marketing-and-why-does-it-matter">What is personalised marketing and why does it matter?</h2>



Personalised marketing is the process of creating and sending out email and/or SMS campaigns that are tailored to each customer. Studies show that <a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences">80% of customers are more likely to make a purchase from personalised marketing</a>.&nbsp;



The approach involves combining data insights with creative messaging and personalised content to create the ultimate customer experience.



By leveraging data insights, hospitality marketers can create more relevant content that resonates better with their target audience. This leads to increased customer loyalty and a higher chance of repeat business.&nbsp;



<h2 class="wp-block-heading">How to get started with personalised email &amp; SMS campaigns using your CRM</h2>



If you&#8217;re looking to step up your email and SMS marketing game, then targeted campaigns are the way to go.&nbsp;



The data from your CRM builds the foundation for your personalised marketing. Data points can include everything from customer purchase history to personal preferences.&nbsp;



Once you have a good understanding of your audience, it&#8217;s time to use your CRM system to create targeted campaigns that speak directly to them.&nbsp;



<h4 class="wp-block-heading">Build a holistic customer profile</h4>



Creating a comprehensive customer profile in your CRM is crucial for any business looking to better understand its audience. To build a holistic customer profile, it&#8217;s important to collate all data sources in your CRM system to gain a full picture of the customer journey.&nbsp;



In order to get the most out of your customer profiles, you should strive to combine as much data as possible by accessing different sources. For example through your Guest WiFi, <a href="https://stampede.ai/get-bookings">table booking platform</a> or loyalty scheme. This includes everything from basic information such as age to interests and purchasing habits.



<h4 class="wp-block-heading">Create segments</h4>



To effectively reach and engage your target audience hospitality marketers need to create marketing segments within the CRM platform. These segments can be based on demographics such as age or gender as well as geography and behaviour.&nbsp;



By understanding the unique characteristics and needs of each segment, you can tailor your messaging. This way you will resonate better with them and improve the effectiveness of your marketing campaigns.&nbsp;



Additionally, businesses should make use of a CRM’s tagging feature. Profiles that are tagged based on triggers can further enhance segmentation by identifying specific actions or behaviours.



<h4 class="wp-block-heading">Set up automation</h4>



Marketing automation is one of the most valuable CRM features for hospitality operators.



With the ability to trigger email and SMS campaigns based on certain customer behaviour and interaction, businesses can create personalised messages that really engage with their audience.



For example, a simple <a href="https://www.coastdigital.co.uk/2020/01/02/email-marketing-why-you-should-embrace-birthday-emails/">birthday email can generate 342% higher revenue </a>compared to a traditional promotional email. Additionally, businesses can utilise automation to retain customers who haven&#8217;t visited their venue in a while with a special discount.&nbsp;



One big benefit is that this CRM automation saves valuable time for staff as once set up, they run automatically.



<h2 class="wp-block-heading">How other hospitality venues have successfully used personalised marketing</h2>



One of our customers, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a>, has saved 2 hours per week on their marketing by using automated email campaigns. When customers subscribe to their newsletter, they get an automated email with a free margarita offer.



Another successful example comes from <a href="https://stampede.ai/customer/the-coal-exchange-hotel">The Coal Exchange Hotel</a>. They’ve used the clever Stampede CRM segmentation tool to tag customers that would be interested in their ‘kids eat free’ deal. From this, they were able to generate over £900 return visit revenue.



<h2 class="wp-block-heading">Summary</h2>



Personalisation is transforming the way hospitality operators communicate with customers. With specific and personalised campaigns, you can increase your revenue by targeting customers who are most likely to take action.&nbsp;



The first step to getting started is building a holistic view of your customers using your CRM data. Other successful implementations are creating segmentations and setting up automation.&nbsp;



As seen in the examples above, hospitality businesses can double their sales just by using personalised <a href="https://stampede.ai/how-it-works/marketing">email and SMS marketing</a> in a more intentional way powered by their CRM insights. Personalisation is key when it comes to reaching higher ROI in your marketing campaigns.

How To Create Personalised Marketing Campaigns With Your CRM

As the internet gets “bigger” there’s a constant need for how we interact with it to keep up in performance. People want more, and they want it faster than ever.



Keeping that in mind &#8211; plus a few prickly real-world experiences &#8211; our teams have just completed upgrades to our guest WiFi service.&nbsp;



A great WiFi login is butter smooth, lightning fast, beautifully branded and tastefully personalised. Our latest update levels up all these areas.



Many of you reading this will know that <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> was where <a href="https://stampede.ai/company/">we started back in 2015</a>. Our founder Patrick knew there was a better way to get customers online in hospitality venues. We’ve grown since then, but that mentality is still our driving force.



The other driving force is time. We’ve done this update now (Oct ‘23) so that Stampede users and their customers get the most from the upcoming “golden period” of Christmas.



<h2 class="wp-block-heading" id="h-the-highlights">The Highlights</h2>



<h4 class="wp-block-heading" id="h-speed">Speed</h4>



Three times faster. Or 320% faster to be more accurate. That is the headline result of our recent performance improvements. Customers get online quicker, even in low bandwidth areas.&nbsp;



This results in fewer complaints to staff and less time spent dealing with IT companies. It also means more customers will opt-in to your marketing &#8211; an ideal way to grow your mailing list. <a href="#technicals">Read on</a> to dive into the technical details.



<h4 class="wp-block-heading" id="h-branding-and-design">Branding and Design</h4>



Consistent branding for your business across all pages with our <a href="https://stampede.ai/blog/updates-september-2023">newly released brand kits</a> &#8211; you can read up on them here. Loading, welcome and email validation screens all support brand kits too.&nbsp;



This makes the entire experience more brand-focused, increasing customer recall and making your retention marketing more effective.



A lot of you ask about custom fonts &#8211; this update makes them now available on your WiFi portal and other screens, as per the brand kits.



Lastly &#8211; we’ve made the WiFi service more easily accessible for international customers without the need for them to choose language manually. Using the devices’ locale we automatically change the language in the portal. It’s a nice touch for those of you with regular international customers.



<h3 class="wp-block-heading" id="h-a-note-on-paid-wifi">A Note on Paid WiFi</h3>



We’re still supporting many businesses who offer a paid WiFi service, and have dedicated a large amount of effort in this update to improving that side of our guest WiFi.



Using paid access we have supported £1.28m for customers across 59,600 unique payments since starting.



To improve the user experience, the updated paid access now looks and feels like a modern e-commerce shop. The goal is to make it easy for more users to get online in these use cases.



Behind the scenes, we have completely refactored the integrations between PayPal and Stripe to give the whole system a fresh start.



Device management on paid access has historically been problematic for some businesses and users. This has also been reconfigured to make it easier for guests/users to share paid access between accounts.



<code>&lt;a name="technical</code>s&#8221;&gt;&lt;/a&gt;



<h3 class="wp-block-heading" id="h-getting-technical">Getting Technical</h3>



If you’re here then it’s time to get into the details. How have we taken world-class guest WiFi and made it even better?



Pre-generated everything



We are now pre-rendering every splash page before guests’ devices to speed up loading times. This is also done in all supported languages (14) which means &#8211; at the time of writing &#8211; we’re generating ~80,000 WiFi login pages before people even log in through them.



Bundle size&nbsp;



As all page generation is pre-generated the bundle size of our WiFi feature has decreased. To load a full page now requires ~140 KB of bandwidth &#8211; it used to be 430kb minimum. This means that WiFi portals will load quickly even in the most challenging connectivity environments.



Event-based



The WiFi feature has been moved into its own dedicated infrastructure which means API calls are entirely independent of other Stampede services. Interconnection between this service and Stampede still happens. This dedicated resource simply acts like a unique power source so it no longer shares power with other Stampede functions.



Client authentication



For true cloud-first WiFi hardware vendors &#8211; like TP-Link and Ubiquiti &#8211; we are now authenticating the guests server-to-server, previously done via client-to-server. This drastically speeds up authentication time, getting users online faster.



Streaming components



Components that affect page load speed like the phone number input, Apple Sign-in and Stripe checkout, are now being <a href="https://nextjs.org/docs/app/building-your-application/routing/loading-ui-and-streaming#what-is-streaming">streamed into the application</a>.



<h3 class="wp-block-heading" id="h-signing-off">Signing off</h3>



There’s no doubt that this is a significant update. It wouldn’t have been possible without the feedback and input from our customers and partners, so a massive thanks to them.



The depth and detail of this update tell us that even the best always have room to improve. Don’t get too comfortable with the status quo, someone else will be moving the needle elsewhere.



If you want to explore any of these updated features in <a href="https://product.stampede.ai">your Stampede account</a>, or to upgrade your existing guest WiFi, <a href="https://stampede.ai/get-started">our team is here to help.</a>

October Update – 3x Faster Guest WiFi and more

Summer is a brilliant time for the hospitality industry. For starters, the nights draw in a lot later and the weather is warm. Both of these factors make it easy to boost trade in the evenings, none more so when it comes to hosting customers outside. It’s a unique time of year where we all feel more relaxed. What about giving your restaurant outdoor seating space a little boost and make the most out of it this summer?







Plus, with the copious amount of bank holidays, customers are more likely to arrive in large groups and stay out for longer. Summer is also a time when many sporting events happen, making beer gardens or outdoor seating a desirable location.



There are, of course, some stark differences when it comes to seating customers inside a restaurant compared with outside space. What needs to remain the same, however, is providing the same excellent customer experience.



Further reading: <a href="https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/">https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/</a>



If you are interested in learning how to make the most of your restaurant outdoor seating space this summer, here are our top tips.



<h4 class="wp-block-heading">Give Your Space A Makeover</h4>



The great British weather can take a toll on the exterior of your premises. So if you are planning on hosting guests there, it will take more than a few tables and chairs to brighten the place up. Simple things such as a jet wash over patios along with a fresh lick of paint on fences and walls can make a huge difference. It’s also a nice idea to <a href="https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d12527182-Reviews-The_Ivy_City_Garden-London_England.html#photos;aggregationId=&amp;albumid=101&amp;filter=7&amp;ff=267262682">add hanging baskets or similar biophilia too</a>. If you’re going to be serving food outside, ensure the area is clean and appetizing. It should also comply with health and safety regulations too.&nbsp;



Aside from the obvious though, your outside space is a chance <a href="https://www.pinterest.co.uk/search/pins/?q=outdoor%20restaurant&amp;rs=typed&amp;term_meta[]=outdoor%7Ctyped&amp;term_meta[]=restaurant%7Ctyped">to inject some personality and character</a> into your restaurant. Current interior design trends include rustic pieces such as exposed brick or timber. By keeping things simple, you can actually create a modern and inviting space for your summertime guests. 



As the environment is also on our minds too, <a href="https://inhabitat.com/sparkman-wharf-cargotecture-restaurants-revitalize-tampas-water-street-neighborhood/">recycling or ‘upcycling’ pieces can work well for your outdoor spaces</a> too. The benefit of reclaiming old pieces is that it can be quite cost-effective. Especially when most pieces may only need slight tweaks to make them ready for use. 



<h4 class="wp-block-heading">Food Trucks</h4>



Outdoor eating, drinking and socialising brings about a whole new experience for your customers. So why not experiment with how you serve your dishes? Food trucks are perfect for this, especially during the summer. Whether you create your own grill or pizzeria or even collaborate with other food providers to offer your customers something different. It can create a really new and interesting experience for your diners. After all, who doesn’t love a burger van <a href="https://www.gravyandcustard.co.uk/crumbleshack">or even apple crumble served out of a truck</a>?



For example, if you own an Italian restaurant, why not have an Italian food festival? With great weather, food and music you can really create a buzz in the local community. Your restaurant could provide the main meals, and food trucks stationed outside could serve gelato. Food trucks also have huge social media appeal, especially as they are less formal than a sit-down meal. You could also buy your own food truck and take it to local events or festivals to spread the word about your restaurant.



<h4 class="wp-block-heading">Entertainment</h4>



Alfresco dining creates a serene ambience that we only have for a few months out of the year in the UK, so as a restaurant you should definitely capitalise on this by providing entertainment. For example, live music would work perfectly in courtyards or even beer gardens.



You could <a href="https://pos.toasttab.com/blog/summer-restaurant-events">also experiment with themed nights</a> such as an outdoor cinema club or a games night. Table tennis or pool tournament would be a great idea too and is really easy to set up. Don’t forget to offer a prize for the winner!



Outdoor entertainment can also extend into your functions too. Given summer is home to both wedding and prom season, this is the perfect opportunity to utilise your outdoor areas to cater for large crowds. If your restaurant has sliding doors that lead to your outdoor space, you can merge the two spaces. 



This will also give you the option to create different zones for functions, such as the dance floor outside and the buffet inside. If your restaurant also has stunning views overlooking the coast or city, this would make your outdoor areas even better for providing entertainment too. 



<h4 class="wp-block-heading">Conclusion</h4>



UK summertime may be short-lived, but that doesn’t mean you can’t harness the abundance of potential that alfresco dining has to offer. Whether your restaurant or pub already offers outdoor dining, or if it’s something you are considering, it’s definitely worth getting on board with. After all, the sun brings people out to enjoy themselves. Why not let them do so in your fantastic restaurant?



However, in order for your restaurant outdoor seating area to be a real success this summer, you need lots of customers to visit it. Here at Stampede, we provide businesses with <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer insights based on their Guest WiFi connections</a>. Allowing you to market your restaurant, along with your outdoor summer events. 



Plus, if your customers are on the WiFi at your summer dining experience, this creates the perfect <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">content to share on social media</a> &#8211; helping to promote your business further. 



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How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

This article was written by Tom Saxon. Tom is the co-founder of <a href="https://www.batchcoffee.co.uk/">Batch Coffee</a>. He has been working in the speciality coffee industry for over 10 years throughout the world and in many parts of the supply chain.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



I personally love working in the hospitality industry and can’t encourage people enough to consider a career. The workforce is typically young and energetic which coupled with constantly making customers happy is why working in hospitality is a fulfilling and rewarding career. 



<h4 class="wp-block-heading">Working In Hospitality &#8211; The Coffee Shop Industry</h4>



My day does start early as you’d expect in the coffee industry. The 6 am alarm is always met shortly afterwards with a delicious coffee though &#8211; one of the many perks of working with <a href="https://www.batchcoffee.co.uk/stories/best-speciality-coffee-beans-uk">speciality coffee beans</a>.



Opening up the roastery and cafe takes about 30 minutes. It involves dialling in coffee machines and preparing for customers. As they arrive each one is met with a small conversation &#8211; especially the regulars whom I would now class as friends.&nbsp;



The morning rush comes and goes quickly and I always feel pumped afterwards. The coffee industry is great as people are so thankful for their morning coffee and especially customers who dine in, their energy after they are fully caffeinated is contagious.



My responsibilities; first and foremost customer service. It&#8217;s so important that our customers leave happy and hopefully in a better mood than when they entered. Making coffee and ensuring the place is clean and tidy, stock control and various small jobs like checking the toilets every hour or so make up the rest of the day.&nbsp;



The days are quick and finishing at 4 pm means that I still have an evening to do whatever I’d like.&nbsp;



<h4 class="wp-block-heading" id="h-how-tech-makes-working-in-hospitality-easier">How Tech Makes Working In Hospitality Easier&nbsp;</h4>



Working in a busy coffee shop can be occasionally stressful, especially behind the coffee machine where there is a finite number of coffees one can make per minute contrary to the odd customer&#8217;s opinion.&nbsp;



Add to this the fact that you are customer-facing, so while the orders stack up and you’re frantically trying to pull 18 shots of espresso and split a litre of steamed milk into 6 different milk-based espresso drinks you have to keep a smile on your face and appear unphased.&nbsp;



<h5 class="wp-block-heading">1. Ordering App</h5>



A really useful tool that has helped many <a href="https://baristaandco.com/">baristas</a> all over the world is an app where coffee can be ordered before a customer arrives in the coffee shop.&nbsp;



This means that the transaction takes place on the customer&#8217;s phone so there is no waiting in line and there is no time wasted serving the customer. This completely streamlines the process of ordering the coffee for the customer and the barista can immediately add the order to the queue.



<h5 class="wp-block-heading">2. Customer Loyalty App</h5>



Another useful app that we use that involves the <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/">customer&#8217;s experience is a loyalty app</a>. Stamp cards are now becoming a thing of the past, although they do work as a physical representation of how many coffees you have left before you receive a free one, the practicality of them from a barista&#8217;s point of view is a bit wasteful.&nbsp;



Today when customers place an order through their app they receive an e-stamp that can be visualised as a<a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/"> </a><a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/">loyalty card</a> on their phone. If the customer orders in the coffee shop they are able to scan a QR code that appears after the purchase on a screen facing outwards from the register which again adds another e-stamp to their virtual loyalty card.&nbsp;



This again streamlines a process that in reality saves only a matter of seconds per customer, but when looked at on a larger scale saves not only hours of staff time but crucially frees up a staff member during peak hours so the wait time is reduced which keeps current customers happy and entices new customers into the cafe.&nbsp;



<h5 class="wp-block-heading">3. Staff Scheduling App</h5>



Technology is now used in all areas of hospitality and one of the most efficient pieces of technology from a manager&#8217;s point of view is a roster application.&nbsp;



Back in the day, weekly rosters would be stuck to the wall in the form of a piece of A4 paper with an excel style table where employees could read their shifts and see when their colleagues were also working.&nbsp;



Albeit a physical representation, it was also messy as by the end of the first day the roster was published it had already been annotated with shift swaps.&nbsp;



Today, all of the shift organisation is completed via an app where managers can publish weekly rosters months in advance if they wish.&nbsp;



Colleagues can liaise directly through the app and request shift swaps with the authorisation of a manager needed and the new roster is then automatically updated. Staff can add holidays up to a year in advance so when the manager sits down to plan the roster they know exactly who is available for the forthcoming week.&nbsp;



The app usually has a singing-in system too, so gone are the days of more A4 prints on the wall or punch cards. Just tap start and finish at either end of the shift on the app which then records each staff member&#8217;s weekly hours.

Working In Hospitality: Harnessing The Efficiency Of Tech

As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for sustainable and long-term success.&nbsp;



Putting a profound customer relationship management (CRM) strategy in place should be part of your overall game plan.&nbsp;



In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy">What is a CRM strategy?</h2>



Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to foster long-term loyalty and growth.&nbsp;



It usually consists of a mixture of company-wide processes and planned actions, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;



With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations and also gain a better understanding of their customers&#8217; needs.&nbsp;



To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <a href="https://stampede.ai/amaze">CRM system</a> is most important here as it stores all the relevant customer information.



This will help you to turn your strategy into tangible action that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.



However, there is no one-size-fits-all solution here, as businesses of different sizes and industries will ultimately require different approaches. 



So, before you get started, it’s important to understand what components go into a CRM strategy.



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components">3 key hospitality CRM strategy components</h2>



A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;



The following three steps will guide operators in coming up with their own CRM strategy.



<h4 class="wp-block-heading">Step 1 &#8211; Define your goals</h4>



The first step is to lay out clear goals that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;



For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.



Tip: Make use of the <a href="https://asana.com/resources/smart-goals">SMART goal-setting formula</a> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.



<h4 class="wp-block-heading">Step 2 &#8211; Describe your customer journey</h4>



The next step is to map out your full customer journey.



This involves taking into account every single touchpoint, both online and offline, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;



By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;



<h4 class="wp-block-heading">Step 3 &#8211; Build a target customer profile</h4>



It&#8217;s also important to define who your customers are in order to better target your audiences.



For this step, you need to segment all your customers into distinct categories.&nbsp;



Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.



For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;



For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;



Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.



<h2 class="wp-block-heading" id="h-crm-dashboard-management">CRM dashboard management</h2>



One key feature of your <a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry">CRM solution is the dashboard</a>. With its ability to provide insights and data about your operations, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. 



But to truly harness the power of this tool, <a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard">customisation is necessary</a>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.



Some KPIs that are relevant to hospitality businesses include:



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



Many CRMs come with pre-made dashboards that you can adapt or even the option to create ones from scratch using different graphs and reports.



However, it’s important not to overload your dashboard. Keep it simple and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system">Drive sales with your CRM system</h2>



With the insights and data that a CRM system provides, hospitality marketers can <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a> and grow their customer base more effectively.&nbsp;



<h4 class="wp-block-heading">1. Marketing personalisation</h4>



One of the most effective marketing strategies is <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a> that speak to the specific needs and interests of the individual customer.&nbsp;



This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.



Some example categories for hospitality operators could be:



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;



<h4 class="wp-block-heading">2. Marketing automation</h4>



Additionally, setting up marketing automation for email and SMS campaigns can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.



Automated welcome emails are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.



Additionally, you could set up automated booking reminders and confirmations via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators">4 Quick CRM tips for hospitality operators</h2>



Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



We’ve got some more tips and tricks for you <a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm">in this blog post</a>.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.



Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.



Once all that is in place, operators should use their <a href="https://stampede.ai/">CRM system</a> to monitor, manage, and optimise each customer touchpoint. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.

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How to Use Segmentation to Increase Guest Engagement in Hospitality

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Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

Home

We’ve been quite busy behind the scenes in recent weeks, working on various bits and pieces to make our platform even more powerful.&nbsp;



And we can’t wait to share the details with you in our Stampede 2023 product update.



So, get excited about new features (we certainly are) and have a little sneak peek of what we have in the pipe coming out soon.



<h2 class="wp-block-heading" id="h-1-wifi-survey">1. WiFi Survey</h2>



The more you get to know your customers and their preferences the better you can tailor your marketing to drive loyalty.



This is why we came up with a pretty cool and unique feature that is linked to the WiFi login: our new <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/venue/survey">WiFi survey</a>.



Imagine tinder-style swipe cards that are shown to your customers straight after they’ve logged in.&nbsp;



You can use them to ask simple yes/no questions. Anything that helps you to build more granular customer segments.



You can also turn those on and off as you like, which makes it a great tool for seasonal questions such as “Have you booked your staff Xmas party yet?”, etc.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="847" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png" alt="Stampede WiFi survey" class="wp-image-22924" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-300x248.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-768x635.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1200x992.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-150x124.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209.png 1241w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">2. Reporting Updates</h2>



Our second big update is related to our reporting section. Personalised reports now allow you to really dive deep into your customer data.



<h4 class="wp-block-heading">My Report</h4>



No two businesses are alike.



With <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/my-reports">My Report</a>, you can get creative in how you view your data and build an individual dashboard with whatever metrics matter to your business.&nbsp;



This way you always get a quick overview of the most essential key numbers and results to know exactly what’s going on in your business.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="788" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png" alt="Stampede my reports" class="wp-image-22928" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-300x231.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-768x591.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1200x924.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-150x115.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports.png 1439w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">Retention Breakdown</h4>



Our second new report, the <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/monthly-retention">retention breakdown</a>, shows you a monthly rundown of return visits.



This overview tells precisely how many times customers came back after their first initial visit, broken down by venues.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="Stampede retention breakdown" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">3. Booking 2.0</h2>



Since launching our <a href="https://stampede.ai/get-bookings">table booking system</a> last Summer we’ve added more than 20 features. They will all help you generate even more bookings with ease.



A lot of those are based on direct feedback from our users. Here are some of the key updates:



Operations-related:



<ul class="wp-block-list">
<li>Include internal booking notes, also available as a pdf download</li>



<li>Add cancellation charges</li>



<li>Join tables together for bigger group bookings</li>



<li>Add attributes to tables, e.g. highchair, wheelchair</li>



<li>Mark bookings as walk-ins</li>



<li>Segment bookings based on time slots, i.e. ‘lunch’, ‘dinner’</li>



<li>Get a detailed daily breakdown
<ul class="wp-block-list">
<li>Bookings: number of pre-booked, same-day &amp; walk-ins</li>



<li>Covers: total, active &amp; arrived</li>
</ul>
</li>
</ul>



Customers-related:



<ul class="wp-block-list">
<li>Ability to update their own booking</li>



<li>Pick allergens upon booking</li>



<li>Show other available venues if selected times are not available</li>
</ul>



… and much more.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="663" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png" alt="Stampede Bookings 2.0" class="wp-image-22929" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-768x497.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1200x777.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2.png 1390w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



All these new product features are live now in Stampede, you can <a href="https://product.stampede.ai/?">log in</a> and use them right away. <a href="mailto:support@stampede.ai">Reach out</a> if you have any questions or want to upgrade your account.



Now onto our last exciting reveal that is coming out soon.



<h2 class="wp-block-heading">Coming up &#8211; Stampede Inbox</h2>



Quite often, email inboxes are not connected to a CRM or booking system and only some of the staff members have access to incoming emails.&nbsp;



The result: missed and unanswered customer requests.&nbsp;



On top of that, potential previous dialogues with customers are not visible to everyone.&nbsp;



All this will have a negative impact on not only the customer experience but will also result in lost business.&nbsp;



The good news, there’s a better and more streamlined way of handling your customer communications that makes it accessible for your entire team.



And the best bit, we are building it for you: a unified inbox.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="539" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png" alt="Stampede inbox" class="wp-image-22926" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-300x158.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-768x404.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1200x631.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-150x79.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1.png 1371w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



It will have all the basic features you’d expect from an inbox:



<ul class="wp-block-list">
<li>All inbound emails gathered in one place</li>



<li>A rich-text editor to style your content, attach images &amp; links</li>



<li>An option to add internal notes</li>
</ul>



Though, we’re not going to stop here.



What makes our inbox so powerful and one-of-a-kind is the 360° customer profile view that comes with it, as the inbox is linked to all our product parts.&nbsp;



This means historic customer data based on previous interactions is pulled through to the conversation. So you get more context for better-tailored communications with each individual customer.&nbsp;



To make the process even more efficient, you can also directly reply from the different product sections, e.g. to a new review or booking.



This is just the beginning of our inbox. More is to come soon, like the ability to connect to other channels, i.e. Instagram and SMS. So stay tuned.



Ready to make 2023 your most successful year? Get started with the <a href="https://stampede.ai/amaze">Stampede Customer Experience Platform</a> to drive 5x more repeat customers.

Introducing More Tools To Thrive – Stampede 2023 Product Update

SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can&nbsp;make SMS work harder for you.



<h2 class="wp-block-heading" id="h-3-proven-sms-marketing-campaign-ideas">3 Proven SMS Marketing Campaign Ideas</h2>



<h4 class="wp-block-heading">1) Email follow-up</h4>



<a href="https://stampede.ai/blog/email-vs-sms-marketing-which-one-to-choose/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">In the first part</a>&nbsp;of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.



In general,&nbsp;SMS marketing is great as a follow-up&nbsp;to a previous email campaign. Here are some examples of how you can use them in tandem.



Flash promotions:



<ul class="wp-block-list">
<li>Email content:&nbsp;Don’t miss our upcoming seasonal offers</li>



<li>SMS message: &#8216;Last chance, our offer is ending soon.’</li>
</ul>



Event early-bird bookings:



<ul class="wp-block-list">
<li>Email content:&nbsp;Festive season event bookings are now open</li>



<li>SMS message:&nbsp;‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’</li>
</ul>



Last-minute event availabilities:



<ul class="wp-block-list">
<li>Email content:&nbsp;Our popular pub quiz is back next Friday</li>



<li>SMS message:&nbsp;‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?</li>
</ul>



<h4 class="wp-block-heading">2) Upsell</h4>



You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to&nbsp;upsell them in advance.



In these, you can highlight&nbsp;recommendations, i.e. promote a new menu,&nbsp; limited items or your happy hour.



Upsell SMS messages can also be used to&nbsp;promote your food/drink packages&nbsp;or other deals customers can book on top.



Tip &#8211; your call-to-action should allow customers to easily get in touch with you to book those options.



<h4 class="wp-block-heading">3)&nbsp;Survey request</h4>



Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and&nbsp;SMS is the ideal tool to boost your online reviews.



Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.



“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”



Ready to start with your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email">SMS marketing campaigns</a>?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

If you&#8217;re a restaurant owner or operator looking to boost sales, improve operational efficiency and increase customer loyalty, then it&#8217;s time to invest in a reliable restaurant <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">CRM (Customer Relationship Management) system</a>. 



In this blog post, we&#8217;ll explore the top 6 key features of a successful restaurant CRM and discuss how they can help you become more efficient at managing your customers.



Here are the 6 must-have key features that you should be looking for when choosing your CRM:



<ol class="wp-block-list">
<li>Customer profile management</li>



<li>Customer interaction tracking</li>



<li>Integrated marketing features</li>



<li>Automations</li>



<li>Reporting and analytics</li>



<li>Third-party integrations and reporting</li>
</ol>



<h2 class="wp-block-heading">1. Customer profile management</h2>



Efficient customer profile management is crucial for hospitality businesses to maintain strong relationships with customers.&nbsp;



The customer profile stores all the customer data, such as contact information and other interactions from different sources in one centralised place. From there they can be easily managed and updated. If kept well-maintained it can facilitate and improve direct customer communication and marketing.



For example, tags can be added to profiles to categorise and segment them so that businesses can develop campaigns tailored to their customer&#8217;s needs



<h2 class="wp-block-heading">2. Customer interaction tracking</h2>



As a business, it&#8217;s important to understand how your customers interact with your brand.&nbsp;



By tracking and analysing all customer interactions across various digital touchpoints, such as Guest WiFi, table bookings or order &amp; pay app, you can gain a deeper understanding of their needs, preferences and pain points.&nbsp;



You can easily access the history of all previous interactions, enabling you to tailor your engagement to their specific needs and preferences.



This knowledge can empower you to make informed decisions and optimise business processes that lead to improved customer satisfaction and loyalty.



<h2 class="wp-block-heading">3. Integrated marketing feature</h2>



An effective CRM solution should include an <a href="https://stampede.ai/how-it-works/marketing">integrated marketing feature</a>, with the ability to send email and SMS campaigns that allow businesses to streamline their communication efforts.&nbsp;



The CRM data can be used to segment customers for personalised campaigns. By targeting specific groups with tailored messaging, businesses can foster more meaningful connections with their customers and drive growth.&nbsp;



<h2 class="wp-block-heading">4. Automations</h2>



Marketing automations have become increasingly popular in recent years as businesses look for ways to streamline their operations and save time.&nbsp;



Automated email and SMS campaigns, triggered by certain customer interactions are an effective way of delivering tailored content to them.&nbsp;



These automated campaigns can also improve operational efficiency. This allows businesses to focus on other core tasks while the marketing takes care of itself.&nbsp;



<h2 class="wp-block-heading">5. Reporting and analytics</h2>



As businesses continue to expand, it becomes increasingly important to understand the impact of each initiative on growth. This is where the power of reporting and analytics comes in.&nbsp;



With a comprehensive overview dashboard that presents important metrics, such as Return on Investment (ROI), businesses can track their performance across different venues. It also gives them an overview of the results of their marketing campaigns.&nbsp;



Specific hospitality <a href="https://stampede.ai/how-it-works/analytics">customer analytics metrics</a> such as the number of return versus new customers can also help businesses better understand their customer base and make informed decisions.



Furthermore, CRM reports can provide businesses with data-backed insights that are crucial for growth. With these powerful tools, businesses can easily track their performance and stay ahead of the competition.



<h2 class="wp-block-heading">6. Third-party integrations</h2>



When it comes to CRM integrations, third-party tools can play a crucial role in helping businesses enrich their customer data.&nbsp;



By integrating with multiple data sources, businesses can gain deeper insights into their customers and manage their relationships more effectively.&nbsp;



Don’t let manual data entry and outdated systems hold you back. Automated data sync eliminates the need for manual data entry, saving businesses valuable time and reducing errors. An automated data sync means that all your data is updated in real-time, ensuring that you have access to the most accurate information at all times.&nbsp;



With just a few clicks, businesses can integrate their CRM system with other tools they need for success.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



<a href="https://stampede.ai/">A restaurant CRM</a> with all the key features mentioned above is essential to any business looking to upgrade its customer experience, streamline processes and boost profits.&nbsp;



An effective restaurant CRM should help hospitality operators to access data from one central place. Users should also be able to act quickly on customer interactions.&nbsp;



It&#8217;s also vital that the system is user-friendly, making it easy for staff to navigate on a daily basis.



By focusing on maximising every interaction with customers, businesses can build strong relationships and increase loyalty. This ultimately leads to improved profitability.&nbsp;

The 6 Must-Have Key Features Of A Restaurant CRM

Leveraging a Customer Relationship Management (CRM) system can be one of the most powerful tools in helping your hospitality business reach greater heights. But with so many different systems on the market, it&#8217;s easy to become overwhelmed with all of the features each CRM offers. 



In this blog post, we&#8217;ll look at 7 frequently asked questions about restaurant CRMs. So you know exactly what to look out for when selecting an ideal system for your venue.&nbsp;



<h2 class="wp-block-heading">1. What is a restaurant CRM system and how does it help me manage my business better?</h2>



A restaurant CRM solution is an essential tool to manage your business better. It enables you to store and manage customer data in a centralised location.



This system combines different data sources from online and in-venue interactions into one, giving you a comprehensive understanding of your customer journey. With this tool, you can track customer visits, monitor their spending habits, and send personalised communications to promote loyalty and engagement.&nbsp;



A restaurant CRM solution guides you towards making data-driven decisions that elevate customer experience and drive growth for your business.



<h2 class="wp-block-heading">2. How can a CRM help me increase my restaurant sales?</h2>



By using data insights, a CRM can help you create personalised marketing campaigns that will resonate with your customers, keeping them coming back.&nbsp;



Additionally, analytics and reports provided by your CRM can give you a better understanding of your sales patterns and marketing results. This allows you to make informed decisions based on real numbers.



<h2 class="wp-block-heading">3. How can a CRM help me create more loyal customers?</h2>



With a CRM system operators can <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">track the full online customer journey</a>. So you can gain an understanding of customer behaviour and preferences.&nbsp;



With the data insights provided you can easily create a personalised and tailored customer experience through email and SMS marketing.



In addition, all staff have access to the same data. So they can ensure consistent customer service and avoid any communication mishaps.&nbsp;



<h2 class="wp-block-heading">4. How will a CRM help me save time?</h2>



A CRM system can be a game-changer in terms of saving time for your business. By automating tasks and workflows, you can say goodbye to tedious and repetitive tasks. This frees up time to focus on other important areas.



Perhaps one of the most significant time-saving benefits of a CRM system is that all of your data is in one place. There&#8217;s no need to upload spreadsheets or waste time searching for information across multiple platforms.&nbsp;



With <a href="https://stampede.ai/how-it-works/marketing">marketing automation</a>, you can also automatically send targeted and personalised email and SMS messages to your customers.&nbsp;



<h2 class="wp-block-heading">5. Can I customise the CRM to my needs?</h2>



When searching for a hospitality CRM solution for your business, it&#8217;s important to find one that is customisable to your needs.&nbsp;



A good CRM solution should allow you to create individual dashboards with reports that highlight the data and reports that matter most to your business. This level of flexibility ensures that your team is able to work efficiently and make informed decisions.&nbsp;



The ideal CRM should also allow you to create custom customer segments and to mix and match your data in a way that works best for you.&nbsp;



<h2 class="wp-block-heading">6. Is it worth investing in a CRM if I’m a small business?</h2>



A CRM is much more than just a way to store large amounts of customer information. It&#8217;s a tool that can help you improve your operational efficiency, gain valuable insights and build a base of loyal customers, which is relevant for any business size.



By investing in a CRM, you&#8217;ll be laying the foundation for long-term success. Plus, with access to data and analytics, you&#8217;ll be better equipped to make informed decisions about your business and even identify new growth opportunities.&nbsp;



<h2 class="wp-block-heading">7. Should I choose an industry-specific CRM?</h2>



When it comes to choosing a CRM system for your business, it&#8217;s important to consider industry-specific options.&nbsp;



While generic CRM systems may offer a wider range of features, they may not be tailored to suit the unique needs of the industry. Also, they are often over-complicated to use.&nbsp;



By selecting a CRM system designed specifically for hotels and restaurants, you&#8217;ll gain access to email templates and pre-made segments that are customised to suit your business.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



A <a href="https://stampede.ai/engage">restaurant CRM system</a> is a powerful tool worth investing in for any business, no matter the size, that wants to streamline its processes and drive sales and customer loyalty.



Consider what features would benefit your hospitality business most before selecting a CRM system. This will help you get the maximum value out of the investment.



With the right CRM solution, you can build rich customer profiles, track customer habits and preferences, manage <a href="https://stampede.ai/get-bookings">table bookings</a>, automate loyalty programs and promotions, as well as create customised reports about your data &#8211; all in one place!&nbsp;

7 Frequently Asked Restaurant CRM System Questions Answered

Note: This article is for readers with previous experience in paid advertising.



In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms—a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.



In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms">What Are Meta Lead Forms?</h2>



Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data. 



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms">The Cost Efficiency of Meta Lead Forms</h2>



For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:



<ol class="wp-block-list">
<li>Lower Cost Per Lead (CPL): Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li>Minimised Click-Through Barriers: Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



Better Targeting with Stampede Integration: By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods">How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</h2>



Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics: 



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Lead-Generation Method</td><td>Average Cost</td><td>Conversion Efficiency</td><td>User Experience</td></tr><tr><td>Meta Lead Forms</td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td>Google Search Ads</td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td>Physical Ads (Print, Flyers)</td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly. 



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms">Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</h2>



To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:



<ol class="wp-block-list">
<li>Target the Right Audience Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li>Use Clear, Compelling Call-to-Actions (CTAs) Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li>Leverage Special Offers to Boost Conversions People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li>Monitor and Adjust Campaigns in Real-Time With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li>Retarget Interested Leads with Custom Audiences Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality">The Future of Guest Acquisition for Hospitality</h2>



Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.

Between peak times are probably the most challenging ones in the hospitality industry. What can venues do to&nbsp;fill up empty seats and keep the customer flow running&nbsp;evenly throughout the day? How can you give your off-peak times a proper boost?



<hr class="wp-block-separator has-css-opacity"/>



To bring people in during those quieter times you have to give them a stellar reason, 2 meals for £20 deals that run every week aren&#8217;t enough. You have to create some proper buzz to make those quieter times interesting again.



There are two main ways to look at that can help you&nbsp;make every time a busy time at your venue and boost your off-peak times.



<h4 class="wp-block-heading" id="h-1-check-out-your-area">1. Check out your area</h4>



It is all about your location. Plus, the fact that people are out and about again. Check out your own local area to find out what is going on during the day and use this to your advantage.&nbsp;



The idea is to&nbsp;target those specific customer groups&nbsp;and get them through the door with offers tailored to their needs.



Some places to watch out for:



<ul class="wp-block-list">
<li>Theatre, concert hall&nbsp;&#8211; pre/post-show meal deals</li>



<li>Sport venue&nbsp;&#8211; pre/post-match meal deals</li>



<li>Cinema&nbsp;&#8211; movie-inspired snacks to-go</li>



<li>Gym&nbsp;&#8211; healthy snacks, shakes and smoothies</li>



<li>University, college&nbsp;&#8211; after lecture meal deals</li>



<li>Nursery&nbsp;&#8211; playgroup offers with snacks for kids</li>



<li>Hairdresser, spa&nbsp;&#8211; treat yourself after your treatment offers&nbsp;</li>
</ul>



Think about providing&nbsp;quick fixes&nbsp;for takeaway, some light snacks in the form of sliders or special meal deals during those times.&nbsp;



You can also introduce an&nbsp;early bird fixed-priced menu&nbsp;before 7 pm. This is a great offer for families that prefer to have an early dinner.&nbsp;



<h4 class="wp-block-heading">2. Check out current events</h4>



If you&#8217;re showing sports events in your venue, like the upcoming Rugby Six Nations (<a href="https://www.sixnationsrugby.com/fixtures/" target="_blank" rel="noreferrer noopener">see timetable</a>), here are some ideas on how to stand out and attract more mid-day traffic.



What about a rugby-inspired afternoon tea including beer as a drink of choice and with a focus on rather carb-heavy snacks? Get some inspiration from&nbsp;<a rel="noreferrer noopener" href="https://www.manchestereveningnews.co.uk/whats-on/food-drink-news/meat-heavy-afternoon-tea-designed-21926764" target="_blank">Brewski’s non-traditional afternoon tea offer</a>. In addition, you could come up with some handheld, hearty snacks and sliders that people can easily enjoy whilst watching the game.



Sports events are best enjoyed with some drinks, so introduce an&nbsp;early happy hour&nbsp;around match times. Also, consider a beer pack offer for bigger groups.



And if that’s not the style of your venue, then position yourself as the opposite. Promote your venue as the place that doesn’t have the sport on and where people can enjoy TV-free drinks and meals in a quiet atmosphere. 



Pro tip: Social events apps like <a href="http://getonbloc.com">Bloc</a> allow you to promote your venue and your offers to local customers using geolocation.



Need a hand with promoting and boosting your off-peak offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with one of our team.

2 Ways to Boost Your Off-Peak Times [Updated 2023]

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. 
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

4 Types Of Customer Loyalty: How Loyal Are Yours?

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

Get Reviews

We’re pleased to announce the release of&nbsp;customisable email booking templates&nbsp;as the latest addition to our table booking platform.



This is something we have struggled to find elsewhere, so we’re super proud to be pioneering this!



<h4 class="wp-block-heading" id="h-customisable-branded-booking-templates">Customisable &amp; Branded Booking Templates</h4>



Our latest update allows you to send beautifully branded and eye-catching emails to your customers.



Simply choose from our&nbsp;4&nbsp;different pre-made templates&nbsp;for confirmation, cancellation, reminder and booking changes.



Check out our example below for some more details on each email building block.



<h6 class="has-text-align-center wp-block-heading">Email Header</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png" alt="" class="wp-image-22742" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-300x172.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-768x440.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1200x687.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-150x86.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading" id="h-intro-and-bookings-details">Intro and Bookings Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1018" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png" alt="" class="wp-image-22745" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-300x298.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-768x763.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1200x1193.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Business Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="513" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png" alt="" class="wp-image-22744" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-300x150.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-768x385.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1200x601.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-150x75.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Additional Information</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="858" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png" alt="" class="wp-image-22743" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-768x644.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1200x1006.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-150x126.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="mailto:support@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;if you need any help setting up the new booking emails or if you want to learn more about&nbsp;<a href="https://stampede.ai/get-bookings?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--fASG98TmPNjRxQcL8KCFukWUD8M7F-ngLN1aR8CPT3PXdQyBffLpnb_FuxJqApqyYNoDa" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.&nbsp;

Strengthen Your Brand With Customised Booking Emails

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

Engage

[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12374&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:UniFi||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:Ubiquiti%20UniFi%20Captive%20Portals||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12371&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12367&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12368&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:IgniteNet||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:Ignitenet||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12369&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12392&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12372&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18628&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:TP-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18995&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18996&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18997&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Teltonika&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20812&#8243; 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button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]

Loyalty Waitlist

Get a Quote

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Loyalty

Here comes the second item on your Christmas shopping list, a&nbsp;Christmas email template.



With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.



But first off, some quick tips that will make your emails stand out this season.



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates">5 Tips For Creating Responsive Templates</h5>



1. Stick to one&nbsp;colour scheme&nbsp;&#8211; find some festive season colour inspiration down below.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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2.&nbsp;Use&nbsp;different elements and columns&nbsp;to make it easier to read and scan



3. Balance the&nbsp;text-to-image ratio&nbsp;&#8211; general recommendations are 60:40 for a better deliverability



4.&nbsp;Include&nbsp;multiple CTA buttons&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background



5.&nbsp;Use&nbsp;high-quality images&nbsp;to give customers a sneak peek



<h5 class="wp-block-heading">Making Of Our Christmas Templates</h5>



Here’s how our Christmas template is put together in more detail.



What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.



<h6 class="wp-block-heading">The Header</h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading">The Main Body</h6>



For better readability and conversion, we’ve used a&nbsp;‘z’ pattern layout&nbsp;at the beginning.



It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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To break up the email, we&#8217;ve added an&nbsp;image with a text&nbsp;overlay&nbsp;element, which also brings an additional dynamic to the whole layout.



To finish off, we used the classic&nbsp;image above text layout.&nbsp;This&nbsp;is ideal to showcase all your offers or specials at one glance.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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For some additional Christmas marketing inspiration make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/">this article</a>.

Save Time Building Christmas Templates [Quick Guide]

Online reviews can make or break a business. Plus, they are a major deciding factor for customers. However, it can be difficult and time-consuming for hospitality operators to manage their reviews on a daily basis.



This is when the newest technological advancements, such as AI work a treat. Those tools help businesses to stay on top of their online reputation by identifying patterns and common themes, supporting response handling and much more with incredible efficiency.



In this blog post, we explore the key benefits of AI-powered reviews management as well as different ways operators can utilise it.



<h2 class="wp-block-heading" id="h-4-key-benefits-of-using-ai-in-reviews-management">4 Key benefits of using AI in reviews management</h2>



The use of AI in reviews management offers numerous benefits that improve decision-making and ultimately boost businesses.



Here are the 4 main benefits:



<h4 class="wp-block-heading">1. Time-saving and efficiency</h4>



With AI, reviews can be analysed in a fraction of the time it would take staff members to go through them. Therefore, operators can take quick action and turn unhappy customers around.



<h4 class="wp-block-heading">2. Consistency&nbsp;</h4>



AI also provides consistency as it takes a standardised, unbiased approach to review analysis. Compared to a manual spreadsheet analysis this is also less prone to errors.&nbsp;



<h4 class="wp-block-heading">3. Scalability&nbsp;</h4>



Scalability is another benefit, especially for bigger companies. AI can handle large volumes of reviews coming from different platforms in a short time.



<h4 class="wp-block-heading">4. Multiple languages</h4>



Lastly, AI can analyse reviews in multiple languages. This makes it an unmissable tool for companies operating internationally.



In this second part, we take a look at how AI tools can support and speed up review management for busy marketers. 



<h2 class="wp-block-heading" id="h-ai-sentiment-analysis">AI sentiment analysis</h2>



The manual sifting through reviews can prove to be a daunting task, which takes up valuable time and resources. This is where AI reviews sentiment analysis come in.



First, AI automates the analysis of written text and identifies keywords and tags and categorises them accordingly. It can also sort reviews by their overall sentiment into positive, neutral or negative categories.



In addition, AI can help highlight common themes and also present them visually so that they are available to staff at one glance.



With all this, operators can save time and quickly identify any issues that customers may be facing, such as slow service. So that operators understand where to focus their efforts and resources to improve their service and customer experience.



<h2 class="wp-block-heading">AI-generated review responses</h2>



While all feedback is valuable, responding to each and every comment in a timely manner can be quite a challenge. Especially during peak season when the venue is busy.&nbsp;



But with AI-generated responses, businesses no longer have to worry about falling behind. By analysing the sentiment of each review, the algorithm is able to suggest a response that is both timely and appropriate.&nbsp;



And because hospitality operators can train the AI to use their unique tone of brand voice, responses will sound more personalised.&nbsp;



<h2 class="wp-block-heading" id="h-ai-reviews-generator">AI reviews generator</h2>



As technology continues to advance, AI-powered reviews generators are offering a new way for hospitality businesses to gather more customer feedback.



The <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments">written part of the reviews matters</a> more to business than the overall star rating. It’s where the real value and insight can be found from which they can make improvements.



Though it can be a challenge to ask customers to leave a more detailed review. With the help of AI, this process has become more efficient and time-saving for the customer.



AI tools analyse customer input based on provided keywords. From this, they can quickly generate a written review that uses common phrases. Additionally, they also perform spell- and grammar checks to make sure the response is clear and accurate.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Ultimately, AI-powered reviews management is a must-have add-on for hospitality operators that lets them take back control over their online reputation and drive customers through their door.&nbsp;



With features such as sentiment analysis and auto-generated responses, they can quickly respond to requests and solve any issues in a timely manner. This gives them the ability to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers">win back dissatisfied customers</a> and turn them into loyal ones moving forward.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

3 Proven SMS Marketing Campaign Ideas

1) Email follow-up

2) Upsell

3) Survey request