3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.

---

It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can make SMS work harder for you.

3 Proven SMS Marketing Campaign Ideas

1) Email follow-up

In the first part of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.

In general, SMS marketing is great as a follow-up to a previous email campaign. Here are some examples of how you can use them in tandem.

Flash promotions:

• Email content: Don’t miss our upcoming seasonal offers
• SMS message: ‘Last chance, our offer is ending soon.’

Event early-bird bookings:

• Email content: Festive season event bookings are now open
• SMS message: ‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’

Last-minute event availabilities:

• Email content: Our popular pub quiz is back next Friday
• SMS message: ‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?

2) Upsell

You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to upsell them in advance.

In these, you can highlight recommendations, i.e. promote a new menu,  limited items or your happy hour.

Upsell SMS messages can also be used to promote your food/drink packages or other deals customers can book on top.

Tip – your call-to-action should allow customers to easily get in touch with you to book those options.

3) Survey request

Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and SMS is the ideal tool to boost your online reviews.

Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.

“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”

Ready to start with your first SMS marketing campaigns? Get in touch with one of our team who are happy to run you through it.