3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI 1536 868 Cate Triendl

SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.


It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can make SMS work harder for you.

3 Proven SMS Marketing Campaign Ideas

1) Email follow-up

In the first part of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.

In general, SMS marketing is great as a follow-up to a previous email campaign. Here are some examples of how you can use them in tandem.

Flash promotions:

  • Email content: Don’t miss our upcoming seasonal offers
  • SMS message: ‘Last chance, our offer is ending soon.’

Event early-bird bookings:

  • Email content: Festive season event bookings are now open
  • SMS message: ‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’

Last-minute event availabilities:

  • Email content: Our popular pub quiz is back next Friday
  • SMS message: ‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?

2) Upsell

You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to upsell them in advance.

In these, you can highlight recommendations, i.e. promote a new menu,  limited items or your happy hour.

Upsell SMS messages can also be used to promote your food/drink packages or other deals customers can book on top.

Tip – your call-to-action should allow customers to easily get in touch with you to book those options,

3) Survey request

Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and SMS is the ideal tool to boost your online reviews.

Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.

“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”

Ready to start with your first SMS marketing campaignGet in touch with one of our team who are happy to run you through it.

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