The stampede blog
Playbooks, product news and hard-won lessons on running busier, more loyal venues — from the team building the platform.
Marketing
Sorted by · newestNew venue? Keep your footfall up with customer data
Opening buzz fades. Guest data from week one is what keeps footfall up afterwards.
Stampede
What makes a hospitality CRM
A generic CRM tracks deals. A hospitality CRM tracks guests. Here's what differs.
Stampede
How to get more from your hospitality CRM
Eight quick ways to get more from your hospitality CRM, from clean data and workflows to profile tagging.
Stampede
How to sell more and increase spend per head with upselling
Two simple upselling techniques to grow spend per head, before guests arrive and while they sit at the table.
Stampede
How to use segmentation to increase guest engagement in hospitality
Collect guest data with Wi-Fi sign-ups, turn it into segments and send campaigns people actually want to open.
How workflows make your marketing smarter and easier
Workflows trigger automated campaigns from real guest actions: bookings, reviews, Wi-Fi logins and birthdays. Six examples worth building.
Stampede
The guest re-engagement workflow every venue needs
How to build a 'we miss you' re-engagement workflow in Stampede, triggered by real guest behaviour like Wi-Fi sessions and bookings.
How user-generated content reshapes venue marketing
User-generated content is the most trusted marketing a venue can get. How to encourage it, manage it properly and make it work harder.
Farah Dietrich
How to build a customisable hospitality CRM dashboard
Build a CRM dashboard your team actually uses: pick the metrics that matter, set personalised goals and keep it readable.
Cate Triendl
What a hospitality CRM dashboard should show
The metrics that belong on a hospitality CRM dashboard, why real time matters, and the three reasons most of them get ignored within a month.
Cate Triendl
Increase sales with your CRM and marketing automation
Pairing a CRM with marketing automation lets hospitality venues save time, build loyalty and grow sales.
Cate Triendl
What dark social is and how it builds brand awareness
Dark social is the sharing you can't track. Why it matters and how to see more of it.
Cate Triendl