The guest re-engagement workflow every venue needs

Set up a 'we miss you' journey that runs on real guest behaviour, not open rates.

Every venue has them: guests who came in once, loved the experience, and then disappeared. No bad feedback. No unsubscribes. Just silence.

It is not personal. Life gets busy. But if you do not stay top of mind, even your most satisfied guests can forget to return. That is why we built marketing workflows: they reconnect you with guests who have not visited in a while, automatically and without extra effort.

This post shows how to set up a 'we miss you' journey using real guest data, not just open rates or click-throughs.

New to workflows? Our introductory post covers what the feature does and how it helps hospitality venues automate guest journeys based on real-life behaviour like bookings and visits.

Why re-engagement matters

A few things are worth keeping in mind:

• Winning a new guest costs far more than bringing back one who already knows you.

• A lapsed guest has already shown interest, made a booking, or logged into your Wi-Fi. They just need a reminder.

• The longer a guest goes without hearing from you, the less likely they are to come back.

With the right timing and message you can bring people back, and doing it automatically frees your team while repeat visits go up.

Build the 'We Miss You' flow in minutes

Goal: reach out to guests who have not visited in 30 days with a personalised message and a booking prompt.

Step 1: create a new workflow

Head to Workflows in your Stampede account and click Create New Workflow.

Managing multiple venues? You can run one workflow across all your locations, or build separate flows tailored to each venue's tone, offers and guest preferences.

Step 2: add a trigger

Choose Wi-Fi session created.

This links directly with guest Wi-Fi, so the flow starts automatically when a guest connects. Their data is already captured, so there is nothing to collect by hand.

Step 3: add a conditional wait

Insert a wait step that checks for a booking within the next month. This gives guests a chance to return on their own before you send anything.

Step 4: check their status

Has the guest made a booking during that time?

If yes, end the workflow. You can add a tag such as 'Re-engaged naturally' for reporting and future targeting.

If no, continue to the next step.

Step 5: send a personalised email

Send a friendly message such as:

'We've saved your favourite table. Come back soon, and your next drink is on us.'

Include:

• A clear call to action, like 'Book now'

• An optional incentive, such as a discount or a free item

• Personalisation like name, last visit, or preferred venue

Step 6: wait for booking

Add another wait condition. If a booking is made within a set time frame after the email, continue the flow from there.

The email builder inside workflows works just like the drag-and-drop builder in email and SMS marketing, so there is nothing new to learn.

Want to see it running on your own guest data? Book a demo and we will set the first journey up with you.