My marketing emails are going to spam
Authenticate your own domain so emails land in the inbox, and what a drop in open rate or a spam complaint means.
2 min read · Updated
In short: usually your domain is not authenticated. Send from your own domain and add its DNS records in Domains until the status reads Success.
- 1Most likelyCheck your sending domain
- 2Authenticate your domain
Check your sending domain
- Go to Marketing › Domains.
- Under Type, Public is a free address (Gmail, Yahoo, Hotmail) and needs no authenticating. Custom is your own domain.
- Under Status, Success means authenticated. Pending, Failed or Not started still need work.
- Only Public? Add an address on your own domain first.
Authenticate your domain
- Click Manage next to your custom domain.
- Scroll to DNS records.
- Copy each Name and Value with its copy button.
- At your DNS provider, add each one as a CNAME record, exactly. Stampede names the provider when it can find it.
- Back in Stampede, click Refresh.
Check it worked
The page shows This domain is authenticated and Success. Still Pending? Check each record, then click Refresh again later.
Your open rate dropped
- Check your domain still shows Success in Domains. If it does not, follow the steps above.
- Open the campaign's report and compare it with earlier campaigns. See read your email campaign report.
- Look at Bounced. A rise there points to a sending problem rather than your content.
Open rate counts the guests who opened, out of the emails delivered. Our team sees the same report you do, so it cannot change these figures.
A guest marked your email as spam
If you get an email saying a recipient complained, a guest marked one of your emails as junk or spam. Stampede opts that guest out of email straight away, so they will not get your campaigns again. You do not need to do anything for that guest.
If that does not fix it
Domain stuck at Pending or Failed, or emails from an authenticated domain still in spam?
Email support at agent@stampede.ai with:
- Your domain name.
- Screenshots of DNS records in Stampede and of the records at your DNS provider.
- A campaign that went to spam, and which inbox, for example Gmail or Outlook.
Good to know
- Until a sender address is verified, emails are sent from a default Stampede address.
- Free addresses have limits when you send marketing email from Stampede.
- Admin users and the account owner also find Domains under Account in the left menu.
- Only Admin, Moderator and Marketing can see Marketing.
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