Marketing
Read your email campaign report
See how a sent email performed: deliveries, opens, clicks, bounces, unsubscribes, link clicks and the bookings it led to.
2 min read · Updated
In short: click a sent campaign in Email Campaigns to see its deliveries, opens, clicks, bounces and unsubscribes.
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Open a report
- Go to Marketing › Email Campaigns, then click a sent campaign's name, or Reports on its row.
Reports: PerformanceA drawing of a report with its totals and a chart over time, with Performance marked.
Reports
Performance
Reports
Performance
What it shows
- Performance: percentages for Delivered, Open rate, Click rate, Bounced and Unsubscribed.
- Engagement: the counts, such as Sent, Unique opens, Unique clicks, Total opens and Total clicks.
- Link performance: clicks for each link.
- Most engaged contacts: guests who opened and clicked most. Click one to see their profile.
- Booking impact: Bookings, Covers, Est. revenue, Unique customers and Avg party size once guests book after receiving it. It only appears if your account includes bookings.
- Customers, Engagements and Failed: the guests behind the numbers.
See who bounced, and why
- In the report, scroll to Engagements.
- Under Filter by event type, choose the bounce events.
- The Extra column shows the type of bounce. Hover over it to see the reason.
- To download them, click the download button next to the filter, then Export.
Download the whole report
Click the three dots at the top, then Download CSV.
Why it shows no bookings
- Bookings are credited to a campaign through the tracking on its booking link. Add your booking link in the builder from Stampede Links › Booking.
- A booking link typed by hand, or a link to the booking page on your own website, needs UTM tracking or its bookings are not credited. See share your booking page.
- A very small audience gives a near-empty report.
Check it worked
Click the refresh button at the top to load the latest figures.
Good to know
- A high Bounced figure can point to a sending problem. See high bounce rate.
- The button next to Unique opens or Unique clicks creates an audience of those guests.
- The three dots at the top also give you Save as template and Open in browser when the campaign has a share link. View email shows the email that was sent.
- To compare campaigns across venues, see compare marketing results.
- Only Admin, Moderator and Marketing can see Marketing.
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