The Stampede blog
Playbooks, product news and hard-won lessons on running busier, more loyal venues — from the team building the platform.
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Discounts, events, loyalty, deals, bundles and giveaways: which promotion solves which problem, and how to stop them training guests to wait for a deal.
Cate Triendl
Gathering the right data for your restaurant marketing
Which data is actually worth collecting at your restaurant, where to capture it, and how to turn it into marketing that brings the same guests back.
Cate Triendl
How to collect and use guest data in a hotel legally
Two rules cover most of hotel data protection: only collect what you will use, and only collect it once you can keep it safe. Here is what that looks like in practice.
Cate Triendl
How to nail customer service for families
What family-friendly service actually looks like: floor layout, Wi-Fi sign-up questions, staff prompts and a flexible menu, with advice from Day Out with The Kids.
Cate Triendl
Restaurant marketing that works now
Five things restaurant marketing rests on, from reviews to loyalty.
Chris Wilkie
Effective email marketing tips for hotels
Practical email marketing tips for hotels: building a list from your guests, segmenting business and leisure travellers, and timing emails around the stay.
Chris Wilkie
Establishing your coffee shop brand online
Great coffee is only half the job. Here is how to build your coffee shop brand online so people find you before they walk in.
Chris Wilkie
Grow your coffee shop with free Wi-Fi and a captive portal
Free Wi-Fi turns a one-off coffee run into a mailing list you can market to all year.
Cate Triendl
Three ways Wi-Fi marketing grows your business
Guests get free internet, you get their details and permission to stay in touch. Here is what good operators do with that trade, from login page offers to re-engagement texts.
Chris Wilkie
How to build an email list for a non-digital business
Where the emails come from in a physical venue, and how to get more of them.
Chris Wilkie
The beginner's guide to Wi-Fi jargon
ISP, bandwidth, WAP, captive portal, WPA2. A plain-English guide to the Wi-Fi jargon every venue owner meets when setting up guest Wi-Fi.
Chris Wilkie
How Wi-Fi marketing works
Guest Wi-Fi is a service customers want and a marketing channel for you. Here is how a splash page turns a connection into a contact you can talk to.
Chris Wilkie