Jun 29, 2021
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3 min read
There’s no denying that loyal customers are a key revenue driver for any business. Their average spending is up to 67% higher compared to new customers. More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow. A well-established way to get customers coming back and increase sales is by offering loyalty stamp cards. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?
But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?
Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. The average rewards program gets a redemption rate of only 13%.
Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.
The key action here is to keep customers engaged on a frequent basis in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.
First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to regularly remind them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.
Also, when creating your rewards, focus on these questions:
As ever, email and SMS marketing are a great tools to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.
Here’s some inspiration for your campaigns to keep customers committed:
By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively improved by going digital. Save money and gain more loyal customers faster with digital stamp cards.
Get in touch to find out more about our digital stamp card solution.
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