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Gift cards sales in hospitality were a key revenue driver during the last year. But how many of your customers have actually redeemed their vouchers yet? They could well have bought them months ago, only for them to gather digital dust in their email inbox.



Time to unlock some hidden gift card revenue now that venues are reopening. Let’s remind those gift card holders that it’s time to redeem their cards and reap the benefits for your business.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-why-reminders-can-get-you-more-customers-and-more-money">Why reminders can get you more customers and more money</h4>



<a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/" target="_blank" rel="noreferrer noopener">Stats show</a> that 72% of customers actually spend more than the value of the voucher. This offers a great opportunity for you to upsell.



What’s more, 60% of customers say that they’ve been introduced to a new brand through a gift voucher. In addition, 18% of those have now become regular customers as a result.



So, don’t miss out on that extra spending and those new customers. Use this opportunity and turn those gift card customers into loyal ones.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-send-your-reminders">How to send your reminders</h4>



<h5 class="wp-block-heading" id="h-messaging-channels">Messaging Channels</h5>



Utilise your common marketing channels to send reminders, i.e. email and SMS. Think of employing a combined campaign approach of email and SMS for a better response rate. For example, SMS is the perfect medium to promote last-minute availability.



Don’t forget your social media accounts and schedule in some reminder posts on a regular basis. Insta stories are great to boost last-minute bookings from gift cardholders. It’s likely those with gift cards are in those follower lists on social media!&nbsp;



<h5 class="wp-block-heading" id="h-who-to-send-it-to">Who to send it to</h5>



If you’re using a digital gift card solution, you can simply target your buyers as a “segment”. This way you can send your reminder campaigns to gift card buyers only.



What’s more, you can easily track the results coming from the campaign and include special promotions only relevant to this customer segment.



<h4 class="wp-block-heading" id="h-reminder-message-content">Reminder message content</h4>



<h5 class="wp-block-heading" id="h-subject-line">Subject line</h5>



Your subject line should be straightforward and on point. Something along the lines of: “Reminder &#8211; don’t forget to redeem your gift card” or formulated as a question: “Have you redeemed your gift voucher yet?”.



If your gift cards come with an expiration date, you can include this in your subject line: “Only … left to redeem your gift card”.



<h5 class="wp-block-heading" id="h-message">Message</h5>



Don’t just simply send a short reminder email. You’ve got your customers’ attention, so use it wisely.



<ul class="wp-block-list"><li>Promote any offers or special deals</li><li>Feature upcoming events</li><li>Highlight any new menu changes and create some sense of urgency “only available for …”</li><li>Boost downtimes “last-minute bookings left for this …”</li></ul>



<h5 class="wp-block-heading" id="h-call-to-action">Call-to-action</h5>



Ideally, you’d want your customers to making a booking straight away so your CTA can simply be: “Book Now/Here”. Also, consider including more than one CTA (e.g. underneath the header image and after your main body).



<h5 class="wp-block-heading" id="h-extra-tip-last-minute-cancellations">Extra tip &#8211; last-minute cancellations</h5>



Have an email template ready for last-minute cancellations that you can send out to your gift card holders to fill in any empty spaces.&nbsp;



Have a look at our <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged/" target="_blank" rel="noreferrer noopener">3 Time-Saving Newsletter Tips</a> for more quick writing and design hacks to kick-off your gift card reminder campaign. And <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team for support on anything email and SMS marketing related.&nbsp;

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When it comes to collecting customer details we understand that registering with a venue through WiFi isn’t possible 100% of the time. So we’ve put together a system to cover those instances and still provide the benefits of using a digital <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">track and trace system</a>.



 Customers can also scan a QR code specific to Stampede venues that is printed on posters and floor stickers.



How it Works



They enter their contact details in a form which go into the same secure storage as the information collected from the WiFi. This keeps it simple for staff with one location for all customer data.



 What makes this QR scan-in special is that there are no venue-specific ID numbers to enter, nor are there different QR codes for each venue. It’s one QR code that works for any Stampede venue. This way of keeping it simple is the ideal solution for everyone.



No phone, no problem.



 For those customers without access to a smartphone or a WiFi-enabled device, staff can add them to the system manually, still keeping all the data in one place.



 Altogether it&#8217;s a fast and easy way to tick this data collection job off your list so you can spend your time where it’s needed most.



 To find out more or ask any questions, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">contact</a> one of our team on <a href="tel:+441315107008" target="_blank" rel="noreferrer noopener">0131 510 7008</a>, by <a href="mailto:contact@stampede.ai?subject=QR%20Code%20Info&amp;body=" target="_blank" rel="noreferrer noopener">email</a> or visit <a href="https://stampede.ai/how-it-works/hospitality-reopening/" target="_blank" rel="noreferrer noopener">our website</a> to live chat with us.

Covering All The Bases

“Full with reduced capacity.” A statement that many hospitality venues can report on after trading again for a couple of weeks now. However, operating on a reduced capacity in combination with table-service only restrictions also means that the average revenue per day is still way below making profit again.&nbsp;



Adding to this are logistical difficulties and potential staff challenges (hygiene, social distancing, etc.) that make it difficult to cater to walk-ins, so most places have to rely on advanced bookings with dedicated time slots. 



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-how-to-increase-revenue-per-head-and-table">How to increase revenue per head and table</h4>



If venues can’t increase bookings per day, a fallback solution is to increase sales per head and table to boost revenue. What’s the best way to achieve this? Through upselling.&nbsp;



<h4 class="wp-block-heading" id="h-upselling-techniques">Upselling Techniques</h4>



Let’s have a look at three different upselling techniques that help you increase your order values:



<h4 class="wp-block-heading" id="h-1-promotions">1. Promotions</h4>



One of the most popular techniques is to make use of marketing promotions to encourage upselling.



Before customer comes to your venue:



<ul class="wp-block-list"><li>You’ve got your customer booking details, so send special deals and offers via email and/or SMS in advance</li><li>You can also highlight your daily/seasonal specials or any other high-margin items you want to push</li></ul>



Whilst customer is at your venue:



<ul class="wp-block-list"><li>Make use of in-store marketing and display menu specials on the table, in your venue and also in front</li><li>Be clever with your menu design and place high-margin items at the top right</li><li>Host “Happy Hour” offers for slower days and times of the day</li><li>With the right <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">WiFi marketing tools</a> you can send digital in-venue promotions whilst customers are there</li></ul>



<h4 class="wp-block-heading" id="h-2-staff-training">2. Staff Training</h4>



“Would you like chips with that?” A common hospitality phrase with big potential as many of your customers will say “yes!”. Almost every customer interaction offers an opportunity for your team to impact customer spending.&nbsp;



It’s vital that staff are trained and coached properly.&nbsp;Upselling can quickly sound like a sales pitch and even turn customers off instead of being perceived as part of a good and anticipative service.



Quick tips for a successful at-the-table upselling:



<ol class="wp-block-list"><li>Consultative approach<ul><li>Your staff have the best knowledge of your menu, offering pairing recommendations is one of the easiest ways to upsell</li><li>Within this, drinks are the most straight forward pairing recommendation</li></ul></li><li>Financial approach<ul><li>Focusing on upselling high-margin items is a typical upselling method to boost sales</li><li>Always suggest the larger option first, e.g. regular-sized coffee rather than small-sized</li></ul></li><li>FOMO (fear of missing out) approach<ul><li>Highlight your daily specialities on your menu and add “only 2 left” or “very popular today”</li><li>Likewise with seasonal menu items “last chance to enjoy our …”</li></ul></li></ol>



<h4 class="wp-block-heading" id="h-3-digital-upselling">3. Digital Upselling</h4>



Time to take your upselling to the next level and let technology do it for you.



<ol class="wp-block-list"><li>Increase spend with an order &amp; pay app&nbsp;<ul><li>An order app not only contributes to a safe and contactless customer experience but can also <a href="https://www.flipdish.com/resources/blog/grow-in-store-orders-restaurants" target="_blank" rel="noreferrer noopener">increase average order value by 10?–30%</a></li><li>Open a <a href="https://www.bizzon.com/en-gb/the-latest/open-tab-functionality" target="_blank" rel="noreferrer noopener">(digital) tab</a> to allow your customer to quickly add another pint to their order and increase average spend dramatically</li></ul></li><li>Make use of your POS customer data<ul><li>Offer personalised recommendations based on historical customer data&nbsp;</li><li>This will not only wow your customer but also offer you a way to upsell on previously ordered items &#8211; cappuccino as usual?</li></ul></li><li>Let your Guest WiFi do the promotions for you<ul><li>Once your customers have signed up to your Guest WiFi (working on a captive portal) you can contact them digital straight away with automated messaging</li><li>Forget about on-table displays and go for <a href="https://stampede.ai/upsell-in-action/" target="_blank" rel="noreferrer noopener">real-time marketing</a> through email and/or SMS to promote special deals and offers</li></ul></li></ol>



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out how our Guest WiFi solution can help you increase your order values through upselling immediately.

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