Set standard UTM values with the UTM Planner

Save standard UTM source, medium and campaign values, so every tracked link your team makes uses the same names.

1 min read · Updated 21 October 2026

In short: go to Marketing › UTM Planner, click Add parameter, choose a Type, enter the Value, then click Add parameter.

Customers

Marketing

Link Manager

UTM Planner

Conversions

Inbox

where to find it

Add a parameter

Go to Marketing › UTM Planner.
Click Add parameter.
Choose a Type: Source, Medium, Campaign, Content or Term.
Enter the Value, such as facebook, cpc or summer_sale, with underscores instead of spaces.
Click Add parameter.

Add parameter

TypeSource

Valuefacebook

Add parameter

one type, one value

Click Templates.
Tick the values you want, or click Select all next to a type. Values you have already show as added.
Click the Add button at the bottom.

You see Parameter added, or a count of parameters added, and each one is listed.

Value is required means the value was left empty.
No new parameters to add means every value you ticked is already saved.
Could not save parameter or Could not add parameters means it did not save. Try again.

Email support at agent@stampede.ai with:

Deleting cannot be undone: click the bin button on a row, or tick several and click Delete, then confirm.
The Add parameter window says saved values suggest themselves when you create tracked links.
To change a value, click Edit, then Save changes.
Filter shows one type at a time.
Only Admin, Moderator and Marketing can see Marketing.