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Keeping on top of your marketing whilst running a hospitality business can be tough. Let marketing automations do the heavy lifting for you. 



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They&nbsp;make your&nbsp;marketing easy and free up your time&nbsp;to focus on driving sales.



Check out our most popular marketing automations that you can send via email and SMS.



<h5 class="wp-block-heading" id="h-4-quick-win-marketing-automations-campaigns">4 Quick-Win Marketing Automations Campaigns</h5>



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Drive repeat visits



Want to send out personalised campaigns that drive sales?



Send customers a&nbsp;birthday offer&nbsp;via SMS.



Data: Date of birth



<a href="https://stampede.ai/customer/bar-tonic">Read Success Story</a>
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Retain your customers



Haven’t seen some of your customers for a while?



Create a&nbsp;win-back email&nbsp;campaign to bring them back to your venue.



Data: Last in-venue visit or booking



<a href="https://stampede.ai/customer/cocktail-embassy">Read Success Story</a>
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Get more and better reviews



Need to boost your reputation online?&nbsp;



Activate the&nbsp;reviews automation&nbsp;to start pushing those numbers up.



Data: Recent in-venue visitor



<a href="https://stampede.ai/customer/montpeliers-group">Read Success Story</a>
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Nurture your loyal customers



Want to build a loyal customer base?



Reward your loyal customers with a&nbsp;‘thank you’ voucher&nbsp;and turn them into fans.



Data: Frequent loyalty card user or customer



<a href="https://stampede.ai/customer/atis">Read Success Story</a>
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<h5 class="wp-block-heading">5 Reasons Why Our Customers Love Marketing Automations</h5>



<ol class="wp-block-list">
<li>They are fast to set up, tip: create and re-use templates</li>



<li>They run on autopilot and leave you time to focus on other tasks</li>



<li>They drive sales &#8211;&nbsp;<a href="https://moosend.com/blog/10-marketing-automation-statistics-need-know/" target="_blank" rel="noreferrer noopener">75% of email revenue</a>&nbsp;comes from personalised campaigns</li>



<li>They are personalised and relevant to your customers which means high conversion rates</li>



<li>They keep customers engaged and coming back to your venues</li>
</ol>



Also, have a look at our&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">simple&nbsp;5-step recipe&nbsp;</a>that will help you set-up more personalised marketing campaigns.



Let us make marketing easier for you. Get started with <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede marketing automations</a> to free up your time.

post

Easy And Profitable Marketing With Automations

In recent months, we’ve been introduced to a growing number of other hospitality apps via new and long-term customers. It’s exciting to see the value our customers get from connecting more data sources into Stampedes and we want to enable more of it.&nbsp;



To do this, we’ve launched a new app marketplace to make it easier to centralise more customer data in Stampede. As part of this, we also released a new Developer Portal to create an easier way of connecting new data sources.



This is a truly open marketplace for hospitality apps to get interconnected. What we mean by that is it moves beyond the realms of outdated file transfers and account managers manually handling the data behind the scenes on behalf of operators. It&#8217;s real-time so data moves smoothly between apps and Stampede as it happens.



In this update, we&#8217;ll look at how the new marketplace can enhance your marketing efforts and also how app developers can use it to build connections with Stampede, delivering more value to their operators.



<h2 class="wp-block-heading" id="h-for-operators">For Operators</h2>



The hospitality industry requires smart tools that can streamline complicated operations and help the business grow. The app marketplace connects your external data sources into a single system.



By centralising marketing data apps all in one place, the platform offers greater visibility and easier access to the data. This enables operators to manage their data more effectively, making sure all aspects of their marketing are in one place, they can save time without needing to manually import and export data from various systems. This also lowers the GDPR breach risks of handling customer data.



By connecting other hospitality apps and data to the ecosystem, operators can supplement their current tools by leveraging Stampede&#8217;s suite of marketing, data analytics, and automation. For example connecting your table booking platform and order-to-table app into Stampede, along with existing tools in there, helps you streamline repetitive tasks, saving you precious time and resources.



Apps already on the marketplace include OpenTable, Roller, and Storekit. Integrating with these applications, and others provides a substantial boost to your marketing campaigns by simplifying operations and making data more accessible.&nbsp;



This makes it possible to create a flawless, end-to-end marketing strategy that can be tracked in real-time. By monitoring all marketing performance data in one place, companies gain critical insight into which strategies and tactics work, and which do not, saving time and helping inform smarter decision-making.



Here is a sample of apps currently available for integration:



Mailchimp Campaign Monitor Airship Storekit Loke Toggle ResDiary OpenTable Roller Access Tonic / DesignMyNight Zapier Stripe Paypal HartPMS



<a href="https://product.stampede.ai">Log into your account,</a> click your account icon on the bottom left hand menu and head to the App Marketplace to set up your connections.



If you would like to request another app for the Marketplace, get in touch with one of our team.



<h2 class="wp-block-heading" id="h-for-developers">For Developers</h2>



Stampede&#8217;s portal offers a dedicated space for app developers to connect their products via Rest API.&nbsp;



Developers can access open-source tools and an extensive knowledge base that provides comprehensive support to ensure their apps operate smoothly.&nbsp;



Head to <a href="https://developer.stampede.ai">developer.stampede.ai </a>to find out more and begin an integration. There you can learn which sources of data to transfer into Stampede such as guest contact details, order information and venue information to aid marketing segmentation.



This ecosystem provides developers with the necessary support to create connections to Stampede, which is vital in growing their businesses and providing value to their clients.&nbsp;



Our in-house development team are also on hand to help. We are currently looking to recruit new app partners, please <a href="https://stampede.ai/partners">contact us</a> if you are interested in working together.

A new kind of marketplace for hospitality apps

The hospitality industry has evolved rapidly in recent years and AI technology is playing an increasingly vital role in improving key areas of the customer experience.&nbsp;



With its scalable and flexible capabilities, AI can significantly reform the way businesses operate. It can help save time and money while driving long-term customer loyalty.



In this blog post, we&#8217;ll explore 4 ways that AI can be used to further enhance your hospitality operations.&nbsp;



<h2 class="wp-block-heading" id="h-1-operations">1. Operations</h2>



Advances in technology have been paving the way for new and exciting opportunities in business operations.



One of the latest AI tools to emerge on the scene is the chatbot. A virtual assistant that provides responses based on customer queries by scanning common keywords and related answers. It offers valuable support to staff by taking over routine tasks. 



On top, chatbots are available 24/7, so they ensure customer service standards are held up even outside of traditional business hours.



Hotels commonly use AI tech for contactless check-ins and virtual assistants acting as concierges. With these technologies, guests get the most out of their stay as it simplifies many aspects of hotel services. 



In the same way, self-serve kiosks are becoming a fixture in restaurants, allowing customers to place orders with ease and freeing up staff time.



Finally, <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments">AI-powered sentiment analysis</a> can help companies track trends and issues related to customer feedback. This enables them to make data-driven decisions and continuously improve their service.



<h2 class="wp-block-heading" id="h-2-marketing">2. Marketing</h2>



AI can vastly support marketing strategies by gathering more relevant data and customer insights. From this, marketers can create hyper-targeted and personalised campaigns that matter to customers and therefore have a higher chance of converting.&nbsp;



Using AI automation, marketers can easily automate repetitive tasks, such as uploading data using spreadsheets. This allows them to focus their time and attention on other parts of the business.&nbsp;



Another example of automation is <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">trigger-based campaigns</a>. They are based on previous customer interactions. I.e. Send a discount to customers who haven’t been at your venue for a while.



AI can also support digital advertising by taking over jobs such as audience and campaign optimisation. And finally, social media monitoring across channels for brand mentions and engagement is made easier with AI.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales">3. Sales</h2>



Sales is a challenging and complex area for any business but with the help of AI, hospitality operators can get some significant assistance.



Hotels, for example, are now able to apply a <a href="https://hoteltechreport.com/news/dynamic-pricing-hotels">dynamic pricing strategy</a>. Room rates are adjusted in real-time to reflect demand patterns and rates are optimised depending on seasonality. Whilst ensuring that customers are getting the best prices when booking direct.&nbsp;



Additionally, AI can offer valuable insights into customer interactions and purchasing behaviour. This way operators can quickly identify potential opportunities for upselling and cross-selling to boost their revenue.&nbsp;



<h2 class="wp-block-heading" id="h-4-data-analytics-and-reporting">4. Data analytics and reporting</h2>



Data analytics and reporting are invaluable tools for hospitality businesses seeking to gain insights into customer behaviour and improve decision-making. With the usage of AI, these processes have become even more streamlined.



One of the most significant benefits of AI is the ability to automatically generate customised reports and dashboards. This covers especially time-consuming, manual tasks that were often prone to errors.



Additionally, AI can help to better manage data and identify the most valuable customer segments. Those can be applied to create personalised marketing campaigns.&nbsp;



Resources and inventory are also much more efficient and easier with AI&#8217;s ability to make suggestions as well as forecast market and business trends.



<h2 class="wp-block-heading" id="h-takeaway">Takeaway</h2>



AI has revolutionised the hospitality industry. Demonstrating its undeniable potential in optimising operations, improving marketing strategies, increasing sales and becoming more data-driven.



New technology continues to be mixed with traditional methods and offers an unprecedented level of customisation. This can advance the bottom line and improve the overall customer experience.



The ultimate aim of integrating AI into hospitality roles is to create a system which runs smoothly while allowing employees to focus on personalising services. 



When interacting with customers becomes easy and efficient, brands will be able to build stronger customer relationships and loyalty leading to greater business growth opportunities.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

4 Ways To Optimise Your Hospitality Business With AI

Test Post Update

NEW REPORTS

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September 2024

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Octobers biggest feature drop 🎃

September take two 🎬

Whats new in September

A proven way to <a href="https://stampede.ai/how-it-works/wifi">build your customer mailing list with minimal effort is using your WiFi</a>. It works, as customers want to stay connected when they’re out and about.



However, some operators might have noticed a shift in customers’ behaviour lately.&nbsp;



With going out becoming more of a treat, customers seem to spend less time on their phones, and more time focusing on the moment with their family &amp; friends.&nbsp;



So, how can you encourage your customers to use your WiFi again to keep growing your mailing list?



<h4 class="wp-block-heading" id="h-increase-visibility">Increase Visibility</h4>



Back in the day, when ‘free WiFi’ was still a novelty, businesses used to have signs and posters in their venue to encourage customers to sign-up.



Those have disappeared with more and more venues offering WiFi and customers expecting it as a given.&nbsp;



Time for a little reminder.&nbsp;



Here’re 3 quick steps to action:



<ol class="wp-block-list">
<li><a href="https://www.qr-code-generator.com/">Generate a QR code</a> that links to your Guest WiFi sign-up page</li>



<li>Print posters with your QR code &#8211; distribute them in your venue</li>



<li>Add the name of your network to menus, table toppers, etc.</li>
</ol>



<h4 class="wp-block-heading">Offer Discounts</h4>



Discounts always work as a treat, especially to boost WiFi log-ins. They become even more effective if customers can use them instantly.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Sign-up to get %-off your bill today</li>



<li>Happy Hour promotion &#8211; get 2-4-1 if you sign up now</li>



<li>Post whilst in-venue, tag us, and get a freebie or voucher for the next visit</li>
</ul>



<h4 class="wp-block-heading">Run Contests</h4>



Contests are not only fun and engaging but they are also an easy way to grow your customer mailing list for low costs.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Prize draw &#8211; sign up and share with a friend to increase your chances to win</li>



<li>Vote for your favourite dish &#8211; enter your email to win a voucher</li>



<li>Take the quiz to find your perfect drink &#8211; enter your email to see the results and enter a prize draw</li>



<li>Photo wall competition</li>
</ul>



Start capturing your data through your <a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a> and build your mailing list with ease. Get in touch to find out more about the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>.

3 Tools To Get More Customers On Your Mailing List

With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul class="wp-block-list">
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol class="wp-block-list">
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

A Quick Guide On First-Party Data Strategy For Hotels

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Lottie Bedford

Birdhouse London

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

Identifying your loyal customer base shouldn’t be a gut feeling that it exists in some way.



You can and should put a real number on how many you have.



All you need is the right tools and access to customer loyalty data.



You want to dig really deep into your data to get valuable insights from your loyalty numbers.



Here’s everything you need to know to define concrete loyalty for your business.



<h2 class="wp-block-heading" id="h-customer-loyalty-data-sources">Customer loyalty data sources</h2>



There are many possible in-venue and online sources that you can use to gain customer loyalty data.



Some examples:



<ul class="wp-block-list">
<li>WiFi logins from your Guest WiFi</li>



<li>Interactions from your loyalty program</li>



<li>Bookings made via your booking system</li>



<li>Transactions from your POS</li>



<li>Purchases from your E-commerce</li>
</ul>



What you want to learn from this data is the number of interactions each customer had over a certain period of time.&nbsp;



Next, you need to narrow down this data a bit further.



<h2 class="wp-block-heading">Segmentation to identify loyal customers</h2>



Segmenting your data will help you to spot common behaviours that determine how engaged and loyal your customers are.&nbsp;



You are looking for patterns in the data here.



Key metrics to look out for:



<ul class="wp-block-list">
<li>How much do they spend on average in-venue and / or online</li>



<li>How often do they visit/book during a period of time</li>



<li>How engaged are they with your loyalty scheme, e.g. number of stamps, frequency of points&nbsp;</li>



<li>How often do they book special events</li>
</ul>



This helps you to spot trends, i.e. the frequency of bookings per month goes down after the 3rd visit.



From this, you can then take relevant action.



For example, set up an <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">automated email</a> to customers who have been at your venue 3 times. Feature some of your venue highlights and invite them to come back.



<h2 class="wp-block-heading">Clever analysis tool: retention cohort report</h2>



In addition and to get a black-and-white percentage of customers that have repeatedly returned over a time period, you can create a retention cohort chart.



But before you fire up a new spreadsheet and start manually adding your data, there might be a better and quicker solution readily available.



<h2 class="wp-block-heading">Making sense of your retention cohort report</h2>



A lot of e-commerce and other tech software comes with an automatically created <a href="https://stampede.ai/blog/introducing-more-tools-to-thrive-stampede-2023-product-update">retention report</a> as part of their analytics feature.&nbsp;



Such a report might look a little complicated at first but is quite easy to read and understand.



The image below shows an example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



The left column refers to the selected monthly time interval. The top column represents the number of subsequent visits.&nbsp;



The chart starts with the first visit which is the total number of customers in that particular month. This will be your reference number moving forward.&nbsp;



Reading from left to right, it shows you how many of those initial customers have reached their number of return visits (along the top row)



The report displays cohorts. So each return visit number is a separate group with customers that share one characteristic: their number of return visits.&nbsp;



As a consequence, customers can only ever be in one cohort at a time, and there is no overlap.



What actions can you take from this report? You can, for example, build segments from your cohorts and create tailored marketing campaigns for them.&nbsp;



Someone who has visited 10 times will expect different communications from someone who has only visited 2 times.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stop guessing and start measuring your customer loyalty with real data and the <a href="https://stampede.ai/">Stampede Guest Experience Platform</a>.

How Hospitality Operators Can Use Data To Reveal Loyal Customers

Marketing automation on its own is powerful. However, when backed up with a <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">Customer Relationship Management (CRM) system</a> hospitality businesses can take their revenue and customer loyalty to the next level.



This clever tech pairing comes with significant opportunities to engage and retain customers, drive conversions and significantly boost profit margins.



In this blog post, we&#8217;ll explore what marketing automation fueled by a CRM system means and review some best practices as well as real-life examples.



<h2 class="wp-block-heading" id="h-what-is-marketing-automation">What is marketing automation?</h2>



<h4 class="wp-block-heading" id="h-1-1-definition">1.1. Definition</h4>



Marketing automation is a tool for businesses to streamline their marketing efforts and effectively communicate with their customers using personalisation and targeted messaging.



The driver behind this automation is customer data, which is collected and stored in the CRM solution. Many <a href="https://stampede.ai/how-it-works/marketing">CRMs</a> now include a marketing automation feature, allowing for easier campaign management and tracking.



Emails and SMS campaigns are sent out automatically using pre-defined triggers, such as specific customer characteristics or interactions.&nbsp;



Plus, automation saves staff a lot of time and also reduces the risk of human error.&nbsp;



<h4 class="wp-block-heading" id="h-1-2-trigger-based-campaign-examples">1.2. Trigger-based campaign examples</h4>



Here are some trigger-based campaign examples hospitality venues should implement.



<ul class="wp-block-list">
<li>New newsletter subscribers &#8211; a simple welcome message drives engagement and encourages revisits.</li>



<li>Win-back lost customers &#8211; attract them back with a special deal.</li>



<li>Birthday surprise offer &#8211; shows that you value your customers and helps strengthen your relationship.</li>



<li>Online review booster &#8211; an automated post-visit review request email will keep guest feedback flowing.&nbsp;</li>
</ul>



The required customer data for those campaigns can easily be extracted from the CRM through segmentation.



<h2 class="wp-block-heading" id="h-4-key-reasons-to-implement-marketing-automation">4 key reasons to implement marketing automation</h2>



Marketing automation benefits hospitality businesses in a number of ways.



Firstly, it allows nurturing customers towards long-term loyalty through personalised and targeted content. Customers are more likely to feel valued and appreciated when the messages they receive resonate with their specific interests and needs.&nbsp;



Secondly, personalised emails have proven to be more relevant and therefore have a higher conversion rate. In fact, they have a <a href="https://www.campaignmonitor.com/blog/email-marketing/how-personalization-and-automation-can-supercharge-email-conversions/">2.5 times higher click-through rate</a> than a generic email.



Thirdly, marketing automation also provides businesses with additional sales and upsell opportunities based on historic customer interaction in-venue and online.



Finally, once the setup is complete, automated campaigns don’t require much work as they run automatically. This allows your team to focus on other areas of the business.



<h2 class="wp-block-heading" id="h-best-practice-tips">Best practice tips</h2>



Marketing automation has become an increasingly important tool in the hospitality industry. However, to be truly effective, some best practices should be considered.&nbsp;



Firstly, input from various data sources through your CRM is crucial. By collating data from your tech tools, such as <a href="https://stampede.ai/how-it-works/wifi">Guest Wifi</a>, <a href="https://stampede.ai/how-it-works/loyalty">loyalty scheme</a> and <a href="https://stampede.ai/get-bookings">table booking platform</a>, you can build a comprehensive customer profile.



Furthermore, to make the best use of the data, it&#8217;s important to segment it into distinct customer groups. To make it easier, use the pre-defined data segments provided by CRM solutions.



Finally, operators should regularly check their triggers to ensure their automation work effectively and that customers still receive relevant and timely communications.&nbsp;



<h2 class="wp-block-heading" id="h-how-hospitality-operators-succeed-with-marketing-automation">How hospitality operators succeed with marketing automation</h2>



Here are some real-life examples from hospitality businesses that have used their CRM to automate their marketing processes.



<a href="https://stampede.ai/customer/bar-tonic">Bar Tonic</a> has seen astonishing results from their automated birthday emails, offering customers a martini on the house. So far, they’ve generated over £10,000 return visit ROI from it.&nbsp;



Another marketing automation usage example comes from the <a href="https://stampede.ai/customer/signature-pub-group">Signature Pub Group</a>. By automating their review request emails, they’ve managed to collect more than 12,000 reviews in a short period of time.



Marketing automation not only increases sales but is also a real time-saver. For example, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a> is able to 2 hours per week since implementing it.



<h2 class="wp-block-heading">Takeaway</h2>



There is no doubt that marketing automation are an essential tool for any hospitality operator that wants to increase customer loyalty.



By laying down the foundation with a powerful CRM system and then leveraging it with personalised messages tailored to specific customer segments, they can make sure that their guests are engaged and keep coming back.&nbsp;

Increase Sales With Your CRM And Marketing Automation

Are you looking for ways to optimise your hospitality operations and make data-driven decisions that will grow your bottom line? If so, one of the most valuable tools to use for this is your CRM dashboard.



In this blog post, we&#8217;ll give tips on how to customise your CRM dashboard to make sure you get the most out of it.



<h2 class="wp-block-heading" id="h-how-to-customise-your-crm-dashboard">How to customise your CRM dashboard</h2>



A well-tailored CRM dashboard can be a powerful tool for improving team productivity and accelerating growth.&nbsp;



To achieve this, start by mapping out what you need from your dashboard. What metrics are most important to your business? What information do you need at a glance?&nbsp;



Once you have a clear understanding of your requirements, get input from your team. What features or information do they find most helpful on a dashboard? This ensures that everyone&#8217;s needs are taken into account.&nbsp;



Finally, consider making use of templates to streamline the customisation process. Many <a href="https://stampede.ai/how-it-works/analytics">hospitality CRM platforms</a> come with pre-built dashboard templates that can be modified to fit your specific needs.&nbsp;



Taking time to customise your CRM dashboard can save you time in the long run and help ensure that you&#8217;re making data-driven decisions.



<h2 class="wp-block-heading" id="h-set-up-personalised-goals">Set up personalised goals</h2>



It&#8217;s important to have a CRM dashboard that&#8217;s built around your specific needs in order to meet your sales and marketing goals.



By tailoring your goals to correspond with the metrics that are most significant to your business, you can quickly gauge your current situation.&nbsp;



For example, hospitality marketers want to focus on metrics such as tracking return in-venue visits, repeat bookings or marketing return on investment (ROI).



Make sure to limit your key performance indicators (KPIs) to the most important ones only. This way, you&#8217;ll be able to get an instant picture of your current situation and take the necessary steps to achieve your overall goals.



<h2 class="wp-block-heading" id="h-make-your-dashboard-user-friendly">Make your dashboard user-friendly</h2>



The importance of a user-friendly CRM dashboard cannot be emphasised enough. It plays a crucial role in keeping your business operations running smoothly.&nbsp;



Imagine having to spend precious time trying to decipher complex data instead of using it to make informed decisions. This is where visuals and design come in.&nbsp;



Mix up the visuals and use different graphs. This helps you create a customised CRM dashboard that is not only easy to understand but also visually appealing. In just one glance, you should be able to analyse the data and extract the relevant insights.&nbsp;



<h2 class="wp-block-heading" id="h-gain-actionable-insights-from-your-crm-dashboard">Gain actionable insights from your CRM dashboard</h2>



Maximising the value of your hospitality CRM dashboard requires more than just accumulating data.



With selected filters applied to your reports, you can compare the performance of different metrics and KPIs side-by-side. This provides you with insights that guide your sales and marketing strategies moving forward.&nbsp;



You can, for example, compare data between your venues over a given time period to understand exactly how each location is performing and adjust your tactics accordingly.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



Getting the most out of a CRM dashboard is key to success and should be part of your overall <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">CRM strategy</a>. Don&#8217;t settle for surface-level data, dive deeper with your dashboard to turn raw data into real results by customising your CRM.



From customising it to your individual needs, setting personalised goals, and ensuring that it is user-friendly. Taking these steps can help you gain actionable insights and make informed decisions.&nbsp;



You should always ensure that the CRM dashboard is constantly evolving with your business changes. This will ensure you are maximising output and have an ever-evolving game plan that yields tangible results.

How To Build A Customisable Hospitality CRM Dashboard

Do you own or operate a restaurant? If so, then you&#8217;re likely always on the lookout for ways to increase customer loyalty, revenues, and long-term growth.



One of the best solutions that could help with all these goals is having a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> in place.



CRMs can vastly improve marketing efficiency by providing restaurants with clever tools to create campaigns that personalise every interaction between your business and customers.



In this blog post, we&#8217;ll discuss how restaurants benefit from using an integrated CRM solution.&nbsp;



<h2 class="wp-block-heading" id="h-understanding-how-a-crm-system-can-help-increase-revenue-for-restaurants">Understanding How a CRM System Can Help Increase Revenue for Restaurants</h2>



Restaurants are always searching for ways to increase revenue and attract repeat customers. One solution that has proven effective is investing in a restaurant CRM system.



By using a CRM, restaurants can <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">collect and consolidate customer data </a>in one place to gain a comprehensive understanding of their clientele. This allows them to grow a customer profile by using different data sources and digital touchpoints. Sources could be coming from your Guest WiFi, your order &amp; pay app or your table booking software. So they can better tailor experiences to the needs and preferences of individual guests.



Additionally, a restaurant CRM solution allows for data-driven decision-making, enabling restaurants to make strategic choices about marketing campaigns, menu offerings, and more.



By automating and streamlining many operational tasks, a CRM also frees up staff time. This allows them to focus on providing exceptional customer experiences.



<h2 class="wp-block-heading" id="h-identifying-and-segmenting-your-audience-with-a-crm-system">Identifying and Segmenting Your Audience with a CRM System</h2>



As a restaurant owner, identifying and segmenting your audience is crucial for a successful marketing strategy. With the help of a CRM system, you can better understand your customers, their behaviour and how they have interacted with your venue.



You can create segments based on specific characteristics, such as demographics, purchasing patterns or preferred menu items.



Additionally, you can combine data from different sources, such as your table booking system, your Guest WiFi or your loyalty program. This will help you gain even deeper insights into your customers.



<h2 class="wp-block-heading" id="h-benefits-of-personalised-marketing-through-a-crm-system">Benefits of Personalised Marketing Through a CRM System</h2>



When it comes to restaurant marketing, nothing beats the power of personalised marketing through a CRM system.



Once you’ve segmented your data, you can tailor your marketing efforts to each individual customer. This helps you create more targeted and personalised email and SMS campaigns that resonate with customers and make them feel valued.



As a result, you can grow a loyal customer base that feels a strong emotional connection to your brand. When customers experience a personalised experience from your restaurant, they&#8217;re more likely to return time and time again.



This means that you can increase repeat visits, boost customer spending and ultimately grow your restaurant business.



Personalised marketing through a CRM system is a valuable tool that can help you differentiate your restaurant from competitors and build long-lasting customer relationships.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



Overall, the benefits of using a <a href="https://stampede.ai/amaze">restaurant CRM system</a> are numerous, serving as a valuable tool for driving revenue growth and improving customer satisfaction. You can understand customer behaviour, segment your audiences, and receive invaluable insights into customer preferences and habits.



By leveraging the insights provided by a reliable CRM system, restaurateurs are able to create long-term relationships with customers while optimising their digital marketing strategies.&nbsp;



Many restaurants have successfully used a CRM to leverage their business operations and generate better results for their companies. Restaurant owners and operators should therefore seriously consider investing in innovative technologies like a CRM system.

How Restaurants Benefit From A CRM System

This article was written by Tom Saxon. Tom is the co-founder of <a href="https://www.batchcoffee.co.uk/">Batch Coffee</a>. He has been working in the speciality coffee industry for over 10 years throughout the world and in many parts of the supply chain.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



I personally love working in the hospitality industry and can’t encourage people enough to consider a career. The workforce is typically young and energetic which coupled with constantly making customers happy is why working in hospitality is a fulfilling and rewarding career. 



<h4 class="wp-block-heading">Working In Hospitality &#8211; The Coffee Shop Industry</h4>



My day does start early as you’d expect in the coffee industry. The 6 am alarm is always met shortly afterwards with a delicious coffee though &#8211; one of the many perks of working with <a href="https://www.batchcoffee.co.uk/stories/best-speciality-coffee-beans-uk">speciality coffee beans</a>.



Opening up the roastery and cafe takes about 30 minutes. It involves dialling in coffee machines and preparing for customers. As they arrive each one is met with a small conversation &#8211; especially the regulars whom I would now class as friends.&nbsp;



The morning rush comes and goes quickly and I always feel pumped afterwards. The coffee industry is great as people are so thankful for their morning coffee and especially customers who dine in, their energy after they are fully caffeinated is contagious.



My responsibilities; first and foremost customer service. It&#8217;s so important that our customers leave happy and hopefully in a better mood than when they entered. Making coffee and ensuring the place is clean and tidy, stock control and various small jobs like checking the toilets every hour or so make up the rest of the day.&nbsp;



The days are quick and finishing at 4 pm means that I still have an evening to do whatever I’d like.&nbsp;



<h4 class="wp-block-heading" id="h-how-tech-makes-working-in-hospitality-easier">How Tech Makes Working In Hospitality Easier&nbsp;</h4>



Working in a busy coffee shop can be occasionally stressful, especially behind the coffee machine where there is a finite number of coffees one can make per minute contrary to the odd customer&#8217;s opinion.&nbsp;



Add to this the fact that you are customer-facing, so while the orders stack up and you’re frantically trying to pull 18 shots of espresso and split a litre of steamed milk into 6 different milk-based espresso drinks you have to keep a smile on your face and appear unphased.&nbsp;



<h5 class="wp-block-heading">1. Ordering App</h5>



A really useful tool that has helped many <a href="https://baristaandco.com/">baristas</a> all over the world is an app where coffee can be ordered before a customer arrives in the coffee shop.&nbsp;



This means that the transaction takes place on the customer&#8217;s phone so there is no waiting in line and there is no time wasted serving the customer. This completely streamlines the process of ordering the coffee for the customer and the barista can immediately add the order to the queue.



<h5 class="wp-block-heading">2. Customer Loyalty App</h5>



Another useful app that we use that involves the <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/">customer&#8217;s experience is a loyalty app</a>. Stamp cards are now becoming a thing of the past, although they do work as a physical representation of how many coffees you have left before you receive a free one, the practicality of them from a barista&#8217;s point of view is a bit wasteful.&nbsp;



Today when customers place an order through their app they receive an e-stamp that can be visualised as a<a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/"> </a><a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/">loyalty card</a> on their phone. If the customer orders in the coffee shop they are able to scan a QR code that appears after the purchase on a screen facing outwards from the register which again adds another e-stamp to their virtual loyalty card.&nbsp;



This again streamlines a process that in reality saves only a matter of seconds per customer, but when looked at on a larger scale saves not only hours of staff time but crucially frees up a staff member during peak hours so the wait time is reduced which keeps current customers happy and entices new customers into the cafe.&nbsp;



<h5 class="wp-block-heading">3. Staff Scheduling App</h5>



Technology is now used in all areas of hospitality and one of the most efficient pieces of technology from a manager&#8217;s point of view is a roster application.&nbsp;



Back in the day, weekly rosters would be stuck to the wall in the form of a piece of A4 paper with an excel style table where employees could read their shifts and see when their colleagues were also working.&nbsp;



Albeit a physical representation, it was also messy as by the end of the first day the roster was published it had already been annotated with shift swaps.&nbsp;



Today, all of the shift organisation is completed via an app where managers can publish weekly rosters months in advance if they wish.&nbsp;



Colleagues can liaise directly through the app and request shift swaps with the authorisation of a manager needed and the new roster is then automatically updated. Staff can add holidays up to a year in advance so when the manager sits down to plan the roster they know exactly who is available for the forthcoming week.&nbsp;



The app usually has a singing-in system too, so gone are the days of more A4 prints on the wall or punch cards. Just tap start and finish at either end of the shift on the app which then records each staff member&#8217;s weekly hours.

Working In Hospitality: Harnessing The Efficiency Of Tech

Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. 



<h3 class="wp-block-heading" id="h-the-why">The Why</h3>



Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to 75% of your guest traffic.



Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. 



If you are running a hotel it can also tell you which room a guest is staying in&#8230; 



So if 75% of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?



Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In 2021 I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. 



Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.



While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;



The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;



<h3 class="wp-block-heading" id="h-enter-apple">Enter Apple</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.



Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv">&#8220;How to modernize your captive network&#8221; </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a>



This solution is truly the hallmark of <a href="https://www.apple.com/">Apple</a>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?



Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.



<h3 class="wp-block-heading" id="h-the-implementation-problem">The Implementation Problem</h3>



The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.



The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.



And in true Apple fashion, it looks to be mandating this in a future release of iOS.



Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.



<h3 class="wp-block-heading" id="h-oh-snap">Oh, Snap!</h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



This month, we have launched a hardware line called Snap which solves this problem.



This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to Apple&#8217;s beautiful captive portal solution.



For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.



As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.



Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.



To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.



The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the best possible guest experience with no compromises and no cowboy funny business.



It is future-proofed and will end up being the central hub for all serious hospitality operators.



We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.

Snap Box – Stampede Network Application

The troubling news:&nbsp;72% of hospitality operators have noticed a dip in visitor frequency&nbsp;recently. But more importantly:&nbsp;59% have also observed an increase in spend per head!



<hr class="wp-block-separator has-alpha-channel-opacity"/>



While the frequency might go down, customers want to treat themselves whilst they’re out.



So, what’s the best way for hospitality operators to tackle this? Level up your&nbsp;upselling strategy!



Here are two simple techniques you can use to increase spend per head and table.



<h5 class="wp-block-heading" id="h-deploy-marketing-for-pre-visit-upselling">Deploy Marketing For Pre-Visit Upselling</h5>



There are many opportunities to make some additional sales before customers come to your venue.



Start with your&nbsp;booking confirmation email. Make sure to highlight any offers or special packages straight away. Give customers a sneak peek of what they might miss out on and leave them with an&nbsp;easy option to book any add-ons.



On top of that, send an automated SMS (or email) the day before or on the day of the booking. This message should focus on your promotions once again but this time&nbsp;create some urgency, i.e.&nbsp;&#8220;last chance to enjoy our …”, “you don’t want to miss our … special”.



<h5 class="wp-block-heading">2 Quick Win In-Venue Upselling Ideas</h5>



The biggest upselling opportunities present themselves once customers are actually at your venue.



Check out these two proven in-venue techniques that will help you increase spend per head:



<h6 class="wp-block-heading">1) Train your staff for at-the-table upselling</h6>



<ul class="wp-block-list"><li>Use cross-selling and offer pairing recommendations, i.e. drinks or sides</li><li>Make personal staff or customer-based recommendations &#8211;&nbsp;“I love our new …”, “One of our most popular …”</li><li>Try to upsell on high-margin items and suggest the larger option first</li><li>Highlight popular daily or seasonal menu specials</li><li>Make personalised recommendations based on previous visits &#8211;&nbsp;“Same … as usual?”</li><li>Let customers sample drinks</li><li>Offer desserts to go</li></ul>



<h6 class="wp-block-heading">2) Use digital upselling</h6>



The most effective in-venue upselling technique is to&nbsp;push your&nbsp;promotions directly to your customers&#8217; phones. Instead of relying solely on table displays which might not grab their attention.



This digital upselling can be done through a&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">captive portal WiFi solution</a>. Once customers have joined your WiFi you can immediately reach out to them with automated marketing messages.



Using digital tools for upselling also helps you to&nbsp;compensate for any staff shortages and busier periods.



<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to find out more about how our Guest WiFi solution can help you increase spend per head massively through&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">digital upselling</a>.

How To Sell More And Increase Spend Per Head With Upsell

This month we&#8217;ve been putting the spotlight on branding within Stampede.



Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.



Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.



You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.



Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.



Once you&#8217;ve got these set you can check the previews to see how your various channels will look.



Ideally they should be very similar to your menus, website and any other existing brand elements you have.



If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



Booking confirmation pages &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.



Review capture design &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a>



Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you

New Features & Updates – September 2023

More effective way to run meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

October Update – 3x Faster Guest WiFi and more

Feature Update – Improved campaigns, reporting and imports

Never miss a message from your customers again with our brand new product feature: the Stampede Inbox.



It can indeed be a challenge and time-consuming task to stay on top of your various inboxes.



<a href="https://www.superoffice.co.uk/resources/articles/customer-service-study/">A recent customer service study</a> found that a worrying number of 62% of customer enquiries are left unanswered.



Common reasons are inboxes not being connected to a CRM and only a limited number of staff having access to incoming emails.



So, what about centralising all customer communication to one platform that is accessible to the whole team?



Such a unified inbox massively improves your response times and gets you extra points for your quick and streamlined customer service.



<h2 class="wp-block-heading" id="h-how-it-works">How It Works</h2>



All incoming customer requests and responses are received in the inbox and stored under their individual profiles.



Staff members can then reply straight away in only a few clicks which means happier customers.



There is also the option to add internal notes to keep your team updated.



<h2 class="wp-block-heading">Why The Stampede Inbox Is Unique</h2>



What makes our inbox a one-of-a-kind is that it comes ready-linked to every other interaction your customers have via Stampede. 



There&#8217;s no more piecing together the conversations and information from disjointed platforms. 



This creates a single 360° customer view, providing you with more context based on previous customer interactions and historic data.&nbsp;



So you can craft personalised responses that are relevant to each customer.



The Stampede Inbox is now available for all customers. Head to <a href="https://product.stampede.ai/">Stampede</a> to explore our new product feature in more detail.



If you have any questions or need a hand, reach out to our <a href="https://meetings-eu1.hubspot.com/murdo">Customer Success team</a> who are happy to help.

Meet Stampede Inbox: Never Miss Another Message 

Cate Triendl

Transactional data plays an important role in getting to know your customers via digital touchpoints.



Through our integration with the order-and-pay provider<a href="https://stampede.ai/blog/new-integration-with-storekit"> Storekit</a> you can harness the power of this transactional data in your marketing.



From this you can gain two major insights:



<ol class="wp-block-list"><li>How much did your customers spend? To identify high vs. low spenders</li><li>When was their last interaction with the app? To determine visitor frequency</li></ol>



Combine these with data from Stampede and you’ll be well on your way to a whole range of <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">personalised campaign</a> ideas.



Get inspired by our clever customer segmentation combinations and drive more repeat visits.



<h5 class="wp-block-heading" id="h-9-customer-segmentation-ideas-to-mix-and-match">9 Customer Segmentation Ideas To Mix And Match</h5>



<hr class="wp-block-separator has-alpha-channel-opacity"/>





 <table style="width:100%; overflow margin: 0px auto; border: 3px solid rgb(0, 0, 0);border-collapse: collapse;" align="center" vertical-align="middle">

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 <td width="33%" style="width: 33%; padding: 7px; text-align: center; vertical-align: middle; background-color: rgb(255, 58, 155); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Stampede Data

 </td>
 <td width="33%" style="width: 33%; padding: 7px; text-align: center; vertical-align: middle; background-color: rgb(255, 58, 155); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Storekit Data
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 <td width="33%" style="width: 33%; padding: 7px; text-align: center; vertical-align: middle; background-color: rgb(255, 58, 155); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Campaign Idea</td>
 
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; filtered by less than 3 stars
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
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 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Win-back campaign
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 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; filtered by 4 and 5 stars
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; not left one yet
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Last visit = yesterday
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Review request
 </td>
 </tr>

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 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Not a stamp card user
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender or frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Sign-up deal &#8211; double stamps
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Active stamp card user
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender or frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming booking
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Not used order and pay app yet
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Sign-up deal &#8211; % off your first order
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Frequent booker
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming birthday with Guest WiFi data
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Birthday discount
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming birthday with Guest WiFi data
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender</td>
 <td width="33%" style="width: 33%; padding: 7px; font-family: Arial, Helvetica, sans-serif; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Birthday discount or party booking offer
 </td>
 </tr>
 </tbody>
 </table>









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<a href="https://stampede.ai/how-it-works/analytics">Stampede Analytics</a> allows for detailed reporting and ROI tracking on your campaigns, so you know exactly when customers came back and what they spent. Completing the loop to show you how effective your campaigns are!



If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. To get started use our <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration">quick guide</a> or talk to our team.

9 Ways To Retain Customers With Clever Segmentation

Leveraging a Customer Relationship Management (CRM) system can be one of the most powerful tools in helping your hospitality business reach greater heights. But with so many different systems on the market, it&#8217;s easy to become overwhelmed with all of the features each CRM offers. 



In this blog post, we&#8217;ll look at 7 frequently asked questions about restaurant CRMs. So you know exactly what to look out for when selecting an ideal system for your venue.&nbsp;



<h2 class="wp-block-heading">1. What is a restaurant CRM system and how does it help me manage my business better?</h2>



A restaurant CRM solution is an essential tool to manage your business better. It enables you to store and manage customer data in a centralised location.



This system combines different data sources from online and in-venue interactions into one, giving you a comprehensive understanding of your customer journey. With this tool, you can track customer visits, monitor their spending habits, and send personalised communications to promote loyalty and engagement.&nbsp;



A restaurant CRM solution guides you towards making data-driven decisions that elevate customer experience and drive growth for your business.



<h2 class="wp-block-heading">2. How can a CRM help me increase my restaurant sales?</h2>



By using data insights, a CRM can help you create personalised marketing campaigns that will resonate with your customers, keeping them coming back.&nbsp;



Additionally, analytics and reports provided by your CRM can give you a better understanding of your sales patterns and marketing results. This allows you to make informed decisions based on real numbers.



<h2 class="wp-block-heading">3. How can a CRM help me create more loyal customers?</h2>



With a CRM system operators can <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">track the full online customer journey</a>. So you can gain an understanding of customer behaviour and preferences.&nbsp;



With the data insights provided you can easily create a personalised and tailored customer experience through email and SMS marketing.



In addition, all staff have access to the same data. So they can ensure consistent customer service and avoid any communication mishaps.&nbsp;



<h2 class="wp-block-heading">4. How will a CRM help me save time?</h2>



A CRM system can be a game-changer in terms of saving time for your business. By automating tasks and workflows, you can say goodbye to tedious and repetitive tasks. This frees up time to focus on other important areas.



Perhaps one of the most significant time-saving benefits of a CRM system is that all of your data is in one place. There&#8217;s no need to upload spreadsheets or waste time searching for information across multiple platforms.&nbsp;



With <a href="https://stampede.ai/how-it-works/marketing">marketing automation</a>, you can also automatically send targeted and personalised email and SMS messages to your customers.&nbsp;



<h2 class="wp-block-heading">5. Can I customise the CRM to my needs?</h2>



When searching for a hospitality CRM solution for your business, it&#8217;s important to find one that is customisable to your needs.&nbsp;



A good CRM solution should allow you to create individual dashboards with reports that highlight the data and reports that matter most to your business. This level of flexibility ensures that your team is able to work efficiently and make informed decisions.&nbsp;



The ideal CRM should also allow you to create custom customer segments and to mix and match your data in a way that works best for you.&nbsp;



<h2 class="wp-block-heading">6. Is it worth investing in a CRM if I’m a small business?</h2>



A CRM is much more than just a way to store large amounts of customer information. It&#8217;s a tool that can help you improve your operational efficiency, gain valuable insights and build a base of loyal customers, which is relevant for any business size.



By investing in a CRM, you&#8217;ll be laying the foundation for long-term success. Plus, with access to data and analytics, you&#8217;ll be better equipped to make informed decisions about your business and even identify new growth opportunities.&nbsp;



<h2 class="wp-block-heading">7. Should I choose an industry-specific CRM?</h2>



When it comes to choosing a CRM system for your business, it&#8217;s important to consider industry-specific options.&nbsp;



While generic CRM systems may offer a wider range of features, they may not be tailored to suit the unique needs of the industry. Also, they are often over-complicated to use.&nbsp;



By selecting a CRM system designed specifically for hotels and restaurants, you&#8217;ll gain access to email templates and pre-made segments that are customised to suit your business.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



A <a href="https://stampede.ai/engage">restaurant CRM system</a> is a powerful tool worth investing in for any business, no matter the size, that wants to streamline its processes and drive sales and customer loyalty.



Consider what features would benefit your hospitality business most before selecting a CRM system. This will help you get the maximum value out of the investment.



With the right CRM solution, you can build rich customer profiles, track customer habits and preferences, manage <a href="https://stampede.ai/get-bookings">table bookings</a>, automate loyalty programs and promotions, as well as create customised reports about your data &#8211; all in one place!&nbsp;

7 Frequently Asked Restaurant CRM System Questions Answered

The financial and operational benefits of a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> are immense for any type of business. 



Though CRMs also come in all shapes and sizes, and not all are suitable for the hospitality industry.



We had a look at the main differences between a generic CRM and a hospitality-tailored one.



<h2 class="wp-block-heading" id="h-generic-crm-vs-hospitality-crm">Generic CRM vs. Hospitality CRM</h2>



Generic CRMs, such as HubSpot or Salesforce, are centred around sales. Their main core features are for example lead management, forecasting and task management. They therefore often fall into the B2B software category.



Hospitality-specific CRMs on the other hand put the customer in the focus, which makes them B2C. Their features are designed to better communicate with customers and create personalised experiences to drive long-term loyalty.



<h2 class="wp-block-heading">Main differences</h2>



<h4 class="wp-block-heading">Customer journey</h4>



The hospitality customer journey covers both online and offline interactions. This makes it much harder to track than a complete online journey an e-commerce business might have.



In order to map out the full journey operators rely on <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations to get access to more data points</a>. Even though well-known CRM providers offer a whole range of different integrations, they are mostly not hospitality related.



<h4 class="wp-block-heading">Customer profiles</h4>



Customer profile management looks entirely different for B2B and B2C.&nbsp;



B2B contact management can be quite complex with associated companies, stakeholders involved, deals attached, etc. None of which is needed in the hospitality context.&nbsp;



What matters here is to build a single customer view. Such a 360° customer profile should include basic contact information but more importantly, store preferences and previous online and offline interactions.



<h4 class="wp-block-heading">Reporting &amp; Analytics</h4>



Hospitality KPIs are quite unique compared to other industries. They are more focused on visit data and marketing ROI. For example, in-venue visits and retention rates but also table covers, loyalty or WiFi sign-ups. 



Contrary to generic CRMs, these can all be easily accessed in a hospitality-specific one and operators can use them to build their own reports. 



There might be the option to add them to generic ones, however, this will come with additional costs.



<h4 class="wp-block-heading">Marketing</h4>



Equipped with CRM insights marketers can create <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised and tailored campaigns</a> that bring customers back.



So integrated email &amp; SMS marketing is probably one of the most important CRM features for hospitality businesses. This also covers the option for setting up marketing automation. 



A CRM is meant to improve operational efficiency. The best time-saving marketing tools are without doubt <a href="https://stampede.ai/downloads/category/Email%20Templates">templates</a> and pre-build customer segments. However, they need to be relevant to the industry to be really effective.



For a quick overview, we’ve summarised the most distinctive differences in the table below:



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="604" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1024x604.png" alt="Generic CRM vs. Hospitality CRM" class="wp-image-23149" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1024x604.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-300x177.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-768x453.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1200x708.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-150x88.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison.png 1423w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



The <a href="https://stampede.ai/amaze">Stampede CRM</a> is designed specifically to meet the needs of hospitality operators and marketers. <a href="https://stampede.ai/get-started">Reach out</a> to get started and bring back more customers, more often.

What Makes A Hospitality CRM?

Note: This article is for readers with previous experience in paid advertising.



In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms—a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.



In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms">What Are Meta Lead Forms?</h2>



Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data. 



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms">The Cost Efficiency of Meta Lead Forms</h2>



For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:



<ol class="wp-block-list">
<li>Lower Cost Per Lead (CPL): Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li>Minimised Click-Through Barriers: Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



Better Targeting with Stampede Integration: By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods">How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</h2>



Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics: 



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Lead-Generation Method</td><td>Average Cost</td><td>Conversion Efficiency</td><td>User Experience</td></tr><tr><td>Meta Lead Forms</td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td>Google Search Ads</td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td>Physical Ads (Print, Flyers)</td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly. 



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms">Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</h2>



To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:



<ol class="wp-block-list">
<li>Target the Right Audience Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li>Use Clear, Compelling Call-to-Actions (CTAs) Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li>Leverage Special Offers to Boost Conversions People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li>Monitor and Adjust Campaigns in Real-Time With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li>Retarget Interested Leads with Custom Audiences Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality">The Future of Guest Acquisition for Hospitality</h2>



Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol class="wp-block-list">
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

Between peak times are probably the most challenging ones in the hospitality industry. What can venues do to&nbsp;fill up empty seats and keep the customer flow running&nbsp;evenly throughout the day? How can you give your off-peak times a proper boost?



<hr class="wp-block-separator has-css-opacity"/>



To bring people in during those quieter times you have to give them a stellar reason, 2 meals for £20 deals that run every week aren&#8217;t enough. You have to create some proper buzz to make those quieter times interesting again.



There are two main ways to look at that can help you&nbsp;make every time a busy time at your venue and boost your off-peak times.



<h4 class="wp-block-heading" id="h-1-check-out-your-area">1. Check out your area</h4>



It is all about your location. Plus, the fact that people are out and about again. Check out your own local area to find out what is going on during the day and use this to your advantage.&nbsp;



The idea is to&nbsp;target those specific customer groups&nbsp;and get them through the door with offers tailored to their needs.



Some places to watch out for:



<ul class="wp-block-list">
<li>Theatre, concert hall&nbsp;&#8211; pre/post-show meal deals</li>



<li>Sport venue&nbsp;&#8211; pre/post-match meal deals</li>



<li>Cinema&nbsp;&#8211; movie-inspired snacks to-go</li>



<li>Gym&nbsp;&#8211; healthy snacks, shakes and smoothies</li>



<li>University, college&nbsp;&#8211; after lecture meal deals</li>



<li>Nursery&nbsp;&#8211; playgroup offers with snacks for kids</li>



<li>Hairdresser, spa&nbsp;&#8211; treat yourself after your treatment offers&nbsp;</li>
</ul>



Think about providing&nbsp;quick fixes&nbsp;for takeaway, some light snacks in the form of sliders or special meal deals during those times.&nbsp;



You can also introduce an&nbsp;early bird fixed-priced menu&nbsp;before 7 pm. This is a great offer for families that prefer to have an early dinner.&nbsp;



<h4 class="wp-block-heading">2. Check out current events</h4>



If you&#8217;re showing sports events in your venue, like the upcoming Rugby Six Nations (<a href="https://www.sixnationsrugby.com/fixtures/" target="_blank" rel="noreferrer noopener">see timetable</a>), here are some ideas on how to stand out and attract more mid-day traffic.



What about a rugby-inspired afternoon tea including beer as a drink of choice and with a focus on rather carb-heavy snacks? Get some inspiration from&nbsp;<a rel="noreferrer noopener" href="https://www.manchestereveningnews.co.uk/whats-on/food-drink-news/meat-heavy-afternoon-tea-designed-21926764" target="_blank">Brewski’s non-traditional afternoon tea offer</a>. In addition, you could come up with some handheld, hearty snacks and sliders that people can easily enjoy whilst watching the game.



Sports events are best enjoyed with some drinks, so introduce an&nbsp;early happy hour&nbsp;around match times. Also, consider a beer pack offer for bigger groups.



And if that’s not the style of your venue, then position yourself as the opposite. Promote your venue as the place that doesn’t have the sport on and where people can enjoy TV-free drinks and meals in a quiet atmosphere. 



Pro tip: Social events apps like <a href="http://getonbloc.com">Bloc</a> allow you to promote your venue and your offers to local customers using geolocation.



Need a hand with promoting and boosting your off-peak offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with one of our team.

2 Ways to Boost Your Off-Peak Times [Updated 2023]

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[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
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(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

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As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;



With advancements in artificial intelligence (AI), there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;



In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.



<h2 class="wp-block-heading" id="h-1-concierge-tasks">1. Concierge tasks</h2>



Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively speed up the process of check-in/out and overcome potential staff shortages. This prevents potential customer complaints from the beginning.



AI tools also come in handy to assist guests with planning their stay. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;



What&#8217;s more, AI can gather customer insights and preferences to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and memorable stay. The possibilities for using AI as a concierge are endless and new features are added continuously.



<h2 class="wp-block-heading" id="h-2-ai-revenue-management">2. AI revenue management</h2>



Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.



By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide accurate forecasting. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist">drive direct bookings</a>.



For example, they can set dynamic pricing based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel">3. Sales and MICE travel</h2>



As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.



With the advancement of AI tools, hotels can now utilise this technology to analyse the market and find potential opportunities. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.



Additionally, AI can support the content creation of personalised sales pitch desks and presentations that are tailored to the needs and requirements of each client.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.



Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.



Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. 



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

3 Clever AI Tools To Support Your Hotel Operations

Engage

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond.&nbsp;
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

As a restaurant operator, you’re dealing with many moving parts. From customer service to marketing strategy and staffing. How do you make sure that all of this complexity is managed effectively, especially during busy periods?&nbsp;



You may benefit from incorporating AI tools into your everyday operations as they can help streamline processes, manage supply and demand more efficiently, and perform analysis for data-driven decisions. All whilst freeing up precious time to focus on other parts of the business.



Learn more about 3 AI tools specifically designed for restaurants that could boost your bottom line.&nbsp;



<h2 class="wp-block-heading" id="h-1-ai-powered-table-booking-platform">1. AI-powered table booking platform</h2>



With the advent of <a href="https://stampede.ai/get-bookings">table booking systems powered by AI</a>, managing reservations has become a much simpler process for restaurants.&nbsp;



For example, with the help of AI, smart table allocation is now possible. The algorithm reviews and suggests ways to optimise seating. Also taking any customer preferences into account. This way, operators make optimum use of their venue and resources and customers are happy.



AI tools can also highlight instant upsell opportunities for restaurant operators based on historic customer interactions and preferences. The data is pulled from your order and pay system. Using this information staff can make personalised recommendations that boost customer satisfaction.



A common issue for restaurants is <a href="https://stampede.ai/blog/10-quick-ways-to-prevent-lost-revenue-from-no-shows">no-shows</a>. AI can help predict and tag customers that might be at risk of cancelling or not showing up. It can also use this input to trigger automated booking reminders to be sent out to avoid those.



<h2 class="wp-block-heading" id="h-2-ai-food-ordering">2. AI food ordering</h2>



AI food ordering has quickly become a popular solution for restaurants to help avoid long waiting times and overcome staff shortages.&nbsp;



With the use of self-serve kiosks or mobile apps, customers can quickly and easily order their meals without having to interact with staff members. An ordering app also allows customers to place their order in advance and have it ready and prepared upon arrival.&nbsp;



In addition, there is a new trend: <a href="https://voicebot.ai/2021/10/13/wendys-signs-with-google-cloud-to-bring-ai-and-voice-recognition-to-restaurant-chain/">AI voice ordering</a>. Some known restaurant chains have implemented this already to speed up their processes. Customers can order their food conveniently through voice commands.



To make the whole process even more personalised those tools can remember previous orders and preferences and can suggest them to the customer straight away.



<h2 class="wp-block-heading" id="h-3-inventory-and-resource-management">3. Inventory and resource management</h2>



Nailing inventory and resource management can be tricky but is a crucial aspect of any successful restaurant. This part has become much easier with AI tools to hand.



AI predicts in real-time what customers might order based on historic data and determine which products might be in high demand. This data can be further enriched with market and seasonal trends.



This way sales forecasting and supply purchasing become much more accurate. What’s more, it helps to prevent overstock and high amounts of food waste. So, restaurants can cut unnecessary costs from poor inventory management.



With the help of AI tools, restaurants can also use data insights to identify top-selling products, popular order combinations as well as slow burners. Restaurant operators can use this information when they design a new menu.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Restaurants will find that by adding AI tools to their tech stack they gain better control of their daily operations, streamline processes and improve finances.



There are some AI-powered tools restaurant operators should definitely consider, such as smart <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs">table booking platforms</a> and food ordering apps or self-serve kiosks. They not only support staff but also provide customers with a more personalised experience and thus drive their loyalty.



In addition, data insights, customer behaviours and market trends are used to make informed sales predictions. AI can therefore improve inventory and resource management and help businesses to save costs.&nbsp;



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

3 Restaurant-Specific AI Tools That Drive Sales

Loyalty Waitlist

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]