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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

Fliers, table-toppers, menu inserts, posters and trained staff are all well-established methods of increasing spend per head or spend per visit. However, the right technology setup&nbsp;can give you even greater control over customer purchase behaviour in the venue.



<h4 class="wp-block-heading" id="h-landing-page-redirects"> Landing Page Redirects</h4>



 Many apps, including <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">guest WiFi</a>, offer the ability to redirect customers to a website landing page of your choice as part of normal use. These pages function as an interactive flier or poster, and are cheaper, faster and easier to update than a whole venue full of printed materials.



 A special offer only available on that page can be used as an incentive to capture more customer data or make customers feel extra special by finding a secret offer.



<h4 class="wp-block-heading" id="h-email-and-sms-marketing"> Email and SMS Marketing</h4>



 With the right messaging system and guest data on hand, you can send promotions and offers to customers whilst they’re in the venue.&nbsp;



 Reward or encourage loyalty with special offers for returning customers. Certain apps will even allow you to target big spenders with marketing campaigns.



<h4 class="wp-block-heading" id="h-upsell"> Upsell</h4>



 Landing pages, while useful, don’t guarantee that customers will pay attention. Stampede’s <a href="https://stampede.ai/how-it-works/marketing/#stories" target="_blank" rel="noreferrer noopener">Upsell</a> feature works like Stories on social media to deliver digital fliers to return customers right on their phones. It’s fast to set up and you can change the offers as often as you need. Increase offer uptake, test new offers and save money on printed materials.



To find out more about how to increase customer spending in your venue, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

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As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;



However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> for managing all of your operations efficiently.&nbsp;



With the help of data-driven insights, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;



Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to maximise their ROI and exceed expectations with their guests.



<h2 class="wp-block-heading">What is the role of CRM in marketing</h2>



In the world of marketing, a CRM system can be a powerful tool to manage and maintain relationships with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;



With a CRM, businesses can increase the effectiveness of their marketing efforts while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;



As a result, it can lead to more significant brand loyalty and increased revenue.



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<a href="https://stampede.ai/how-it-works/marketing">Email marketing</a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;



A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly targeted, personalised email campaigns that help them to upsell and increase repeat visits.&nbsp;



The best part is, using a CRM system in email marketing also saves valuable time, as there is no need to manually import and export contact information.&nbsp;



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



SMS marketing can be a powerful tool for reaching customers on the go. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;



To make the most out of SMS marketing, businesses can also use their CRM data to target specific groups with promotions and offers.&nbsp;



For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;



A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand how customers are engaging with their content, including what topics are most relevant and target their marketing efforts accordingly.



In addition, a CRM can help hospitality marketers to identify <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocates</a>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;



<h2 class="wp-block-heading">Automate Your Marketing Processes with a CRM System</h2>



Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;



With a CRM system, parts of <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.



<h2 class="wp-block-heading">Final Thoughts</h2>



Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for predictive analysis gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;



With automated processes in place, marketing resources are prioritised, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze">CRM system</a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.

Why Is A CRM Solution Crucial For A Hospitality Marketer?

The Easter countdown is officially on. Time to get your digital assets and marketing promotions Easter ready to&nbsp;bring in some extra revenue.



<hr class="wp-block-separator"/>



Many businesses will opt for a traditional brunch or roast lunch offer. Take a twist this year with a new approach to some traditional dishes. What about <a href="https://www.deliciousmagazine.co.uk/recipes/hot-cross-scones/" target="_blank" rel="noreferrer noopener">hot cross scones</a> for your brunch menu? Or introducing customers to some <a href="https://www.thespruceeats.com/traditional-easter-foods-from-around-the-world-4161077" target="_blank" rel="noreferrer noopener">dishes from other countries</a>?



But there is more you can do to create an Easter experience your customers will remember&#8230;



<h4 class="wp-block-heading" id="h-easter-marketing-elements">Easter marketing elements</h4>



Sprinkle some&nbsp;Easter themes on your digital assets&nbsp;to build your customers&#8217; excitement.&nbsp;Seasonal elements, illustrations and images&nbsp;are the quickest way to get started.



Easter and Spring is all about vibrant and cheerful colours, so focus on using <a href="https://icolorpalette.com/palette-by-themes/easter" target="_blank" rel="noreferrer noopener">pastel colours,</a> including pinks and yellows, to make your Easter marketing instantly recognisable.



Ready-made <a href="https://unlayer.com/email-templates/easter" target="_blank" rel="noreferrer noopener">Easter templates </a>can help you save lots of time when it comes to designing email campaigns too



<h4 class="wp-block-heading">8 Easter social media ideas</h4>



Easter offers lot of great opportunities for fun and engaging social media campaigns too.&nbsp;Mix and match different formats&nbsp;(posts, stories and reels) to reach a wider audience.



<ol class="wp-block-list"><li>Caption this &#8211; use&nbsp;<a rel="noreferrer noopener" href="https://www.countryliving.com/life/a30717299/easter-puns/" target="_blank">Easter egg puns</a></li><li>Share fun Easter memes</li><li>Host a virtual egg hunt across your socials and website</li><li>Share your staffs’ Easter traditions, favourite meals …</li><li>What’s on your Easter brunch table</li><li>Short video/reel &#8211; make your own DIY Easter decoration</li><li>Easter sneak peak &#8211; coming up at your venue</li><li>DIY bunny ears competition</li></ol>



<h4 class="wp-block-heading">8 Easter in-venue event ideas</h4>



Easter-related activities are not exclusively for kids, grown-ups can have a lot of fun as well. Get the whole family involved:



<ol class="wp-block-list"><li>Egg hunt or scavenger egg hunt</li><li>Egg and a spoon race</li><li>Competition &#8211; egg decorating</li><li>Guessing game &#8211; jar filled with easter eggs</li><li>Host an <a href="https://quiz-questions.uk/easter-quiz-questions/" target="_blank" rel="noreferrer noopener">Easter-inspired pub quiz</a></li><li>Easter baking class</li><li>Team up with a local florist for a wreath-making workshop</li><li>How to set your Easter table &#8211; decoration ideas</li></ol>



Easter marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

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The need for fast and reliable guest WiFi at public venues is becoming as common as running water and electricity. Some achieve this better than others and often the reason for a negative experience is not the software being used or the method of delivery but the hardware behind it.
When we were tasked with delivering a guest WiFi solution to <a href="https://www.royalhighlandcentre.co.uk/">The Royal Highland Centre</a> in Edinburgh, I was happy to learn that <a href="https://whysettle.co.uk/">WhySettle</a> out our IT partners for this install had already fitted out the venue fully with Ubiquiti UniFi hardware all managed using an externally hosted cloud controller. The network consists of 103 access points and has a range of indoor and outdoor spaces with over 18’000 square metres of exhibition space.
<img loading="lazy" decoding="async" class="alignnone wp-image-10886 size-full" src="https://stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg" alt="" width="2724" height="2650" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg 2048w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-300x292.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1024x996.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-768x747.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1536x1494.jpg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1200x1167.jpg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-150x146.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1920x1868.jpg 1920w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-16x16.jpg 16w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-592x576.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-62x60.jpg 62w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-93x90.jpg 93w" sizes="auto, (max-width: 2724px) 100vw, 2724px" />
The Royal Highland Centre hosts over 250 events annually and welcomes over a million visitors each year so, the guest network has to be top notch. Stampede provides a seamless login experience pointing guests to a captive portal allowing the venue to collect any data on guests that they wish. The RHS decided to collect email and postcode information; from this, we are constantly updating a large mailing list and user origin map.
Some say that data is the new oil but data without the proper software and utilisation is about as valuable as oil would be if engines were never invented. Stampede can integrate directly with the vast majority of marketing automation tools such as MailChimp, ConstantContact and Dotmailer. All opt-ins and verification happens right within our system meaning that all information captured is fully compliant with GDPR and verified to be accurate by the user themselves. 
So far, we have collected fully complaint and verified information of around 15’000 people at The Royal Highland Centre all underpinned by a solid UniFi guest network.
Interested in deploying a Stampede network in your venue? <a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Find out more</a>.

Providing Guest WiFi to the Royal Highland Centre

<a href="https://learn.g2.com/customer-reviews-statistics" target="_blank" rel="noreferrer noopener">73% of customers</a> place more value on the written review, rather than the star rating.



The number speaks for itself. Reviews are not only about the star rating anymore. High-star reviews certainly help you attract customers to your venues. Though the real value is found in the words rather than the score.&nbsp;Reviews sentiments are a powerful tool all businesses should make use of.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-the-power-of-written-reviews">The Power of Written Reviews</h4>



For some customers, it won’t take much to draw out a 5-star review. Others rarely rate any business with 100% despite being completely satisfied. Written reviews on the other hand tell a story on which potential new customers will base their opinion on.&nbsp;



Potential customers will pay attention to all sorts of details that give them a hint of what to expect when going to your venue. For example, any common problems or complaints that came up and if they&#8217;ve been handled.&nbsp;



Written reviews not only provide insights for your customers but more so, they allow businesses to capture the emotions behind the rating and can help you to find out what&#8217;s really going on.



<h4 class="wp-block-heading">Sentiment Analysis</h4>



How do you extract real value from your reviews then? A sentiment analysis will give you those insights. This technique is used to determine whether words in a text are positive, negative or neutral and are grouped respectively. It’s a great tool that helps you monitor your reviews and points you to potential (common) issues you should address.



But before you fire up a spreadsheet, ready to get started and manually sift through your reviews, there is a better way! Let a review sentiment software do the heavy lifting for you and make the process much more efficient.



<h4 class="wp-block-heading">Automated Reviews Sentiment Analysis</h4>



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/08/Social-Media-Posts-2-14.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOC9Tb2NpYWwtTWVkaWEtUG9zdHMtMi0xNC0xMDI0eDU3OS5wbmc=" alt="" class="wp-image-20300" width="437" height="246"/></a></figure>



<hr class="wp-block-separator"/>



The above example showcases how sentiments are automatically captured from the written reviews and tagged in a summary dashboard.



What’s more, common themes are tracked and counted together. So that you can quickly determine which matters urgently need your attention.&nbsp;



The system can also flag negative reviews for you, le easily see which reviews you still need to reply to.



<h4 class="wp-block-heading">Best Practice Advice &#8211; Irony &amp; Sarcasm</h4>



Bear in mind that some words, even though they are positive words, might not be meant like that in a certain context.&nbsp;



“We had to wait for 15 min to get to our table. Great start into the evening.”



This is clearly not a positive review. Though “great start” might imply so, which can result in a positive flag. The good news, technology has evolved a lot recently and systems constantly keep learning and improving.&nbsp;



If you’ve got any questions about reviews, sentiment analysis or emailing customers then <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.

How to Get Maximum Value From Customer Reviews Sentiments

Internet access and provision is essential for nearly every successful business these days. Customers and clients love fast and reliable guest WiFi. But if you’re just starting out, or you’re upgrading your WiFi, getting your head around the WiFi jargon can take up time better spent running your business. Here’s an explanation of the terms you may come across to help you provide the best WiFi for your business and customers.



ISP &#8211; Internet Service Provider An Internet Service Provider (ISP) is a company that supplies the Internet connection into a venue. The router provides the gateway between the Internet and all the devices via this connection. The ISP is often referred to as the ‘provider’. Every organisation or home with Internet access has an ISP. 



Broadband Broadband is a type of high-speed Internet connection which is now the standard way to connect to the Internet. Broadband packages come in different forms including cable, ADSL, and mobile.



Cable broadband is provided through fibre-optic cables. These provide faster broadband speeds than ADSL. Landline and digital television services can also be provided through the cable. Your ideal speed depends on your business. You should consider fast fibre-optic cable with a package that includes unlimited downloads if you are providing guest WiFi in premises such as cafes and bars. 



In the UK, ADSL broadband is provided through existing BT phone lines. The speed depends on your distance from your local telephone exchange. The closer you are to the exchange, the faster the broadband. 



Mobile broadband is transmitted via mobile phone networks. Users need a mobile phone signal to access the broadband.



LAN &#8211; Local Area Network A local area network (LAN) is when two or more computers are connected together in a building using software or hardware. A LAN can be wired or wireless. The administrator of the LAN will decide what can be shared and what can’t be on the network.



You can set up multiple networks on the same broadband connection, with different bandwidths for each one. For example, you might have one network for staff and one for customers. You’ll need plenty of bandwidth for your customers! You set these up through the router.



Your router sends data from the Internet cable to a device and acts as a wireless access point so that the data can be shared through radio signals instead of another cable. It is plugged into your landline or cable line. When running a business with guest Wi-Fi, you’ll need a router that allows for multiple networks. Routers may come with various security tools, for example, firewall management and intrusion detection.



IP Address IP means Internet Protocol. There are two types of IP address: internal and external. An internal IP address is a series of numbers that identifies your router connection. 192.168.1.1 is a common one used for routers. To change your router settings, you need to know your IP address. 



The easiest way of finding it is to look at the back of your router. Most have a sticker or card with all the information you need for logging into its settings, including the IP address.



An external or public IP address is used across the entire Internet to locate computer systems and devices. Your Internet service provider assigns you an external IP address when you connect to the Internet. When your web browser requests a webpage, it sends the IP address along with it. Your provider uses external IP addresses to determine which customer uses which website. 



Bandwidth Bandwidth refers to the volume of information per unit of time that an Internet connection can handle. Bandwidth is expressed in bits per second (eg, 50 Mbps is 50 million bits per second). However, it can be expressed in other ways and it’s important to check which unit is being used.



Businesses will vary on how much bandwidth they need. If you’re providing guest WiFi, you must get this right. Customers will not tolerate poor Wi-Fi connections and your reputation will suffer. Monitoring usage is essential in understanding how much bandwidth is being used, and when. 



WAP and Hotspot A wireless access point (WAP) is a hardware device on a local area network that allows WiFi devices to connect to a wired network. The WAP usually connects to a router although it may be included in the router itself. WAPs feature radio transmitters and antennae. 



The hotspot is the physical location where Wi-Fi access is available. Putting up signs with a Wi-Fi symbol is a helpful way of letting customers know how and where they can log on.



Cloud Controller Your WAP can come with a hosted cloud controller service. Cloud computing simply means that you store and access data over the Internet rather than on your hard drive. A cloud controller lets you manage your WiFi system from anywhere as well as managing multiple sites with a single log-in.



Mesh Network WiFi mesh networking kits are often sold to businesses and consumers to address WiFi ‘dead zones’ because they blanket a building or home with WiFi. Having a mesh network means that you don’t need to use range extenders or extra access points. 



The kit, which normally replaces your existing router, includes nodes. One node or router connects to the Internet through your modem. This node and each of the other satellite nodes then communicate with each other. Cover is expanded with each new node. Mesh networks are easy to set up. You manage the system, for example, to set up a guest network, by using an app.



Captive Portal If you want to set up guest Wi-Fi, you’ll need a <a href="https://stampede.ai/how-it-works/wifi">captive portal</a>. A captive portal is a webpage that a user needs to view and interact with before being given access to a public WiFi network. It is mainly used for authentication purposes and is usually in place for free or chargeable WiFi hot spots e.g. business centres, cafes, bars and hotels. 



The captive portal may feature a branded log-in page, conditions of access, surveys, and payment options. The page with the log-in details is sometimes called the splash screen. The landing page is the page the customer or guest gets put through to after they log in.



The trick to a great captive portal is making it easy for the user while getting benefits for your business or service. Through your captive portal, Stampede can turn your guest Wi-Fi into a money making asset for you. It will also give your customers a great Wi-Fi experience. You can grow customer loyalty, stay compliant with the law, increase your social media presence, and build your brand.



Wireless security Wireless security, sometimes referred to as wireless network security, <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">protects a wireless network from unauthorised access</a>. Understanding the common acronyms will help you choose the best security for your network. 



WPA2, WPA and WEP are the three encryption protocols you will probably come across. WPA2 is the most secure of the three. When it is enabled with its strongest encryption option, data traffic is scrambled with the most up to date encryption standards. This is the one you should use. If you are providing guest Wi-Fi through a captive portal, you have to use it. 



WEP, introduced in the late 1990s, is easily hacked and should not be used. WPA replaced WEP, and is an option if a device does not support the more up to date WPA2. 



<a href="https://stampede.ai/blog/wpa3-the-next-generation-in-wifi-security/">WPA3 will replace WPA2</a> and the transition has already started, although it will take time to roll out. WPA3 has significant new security features and will be important for open public Wi-Fi networks. However, a WPA3 enabled router will need WPA3 compatible devices (laptops, phones) to take advantage of the new features.



MAC Address – Media Access Control Address A media access control address (MAC address) is a unique code assigned by a manufacturer to every piece of hardware that connects to the Internet. A MAC address ensures each device is unique and allows data to be passed among hardware devices. 



Many people will never need the MAC address to use their devices. However, some providers may require registration of the address to ensure those who are paying for the service are the only users who can connect. If you do need it, you can normally find it on a sticker on the device. The address is composed of six pairs of numbers/letters separated by colons. If the device is portable, it may be printed inside the battery compartment.



Contact us at Stampede



If you’d like more info on how to make guest WiFi work for your business, we’re ready to help. Whether you’re a major business or just starting out, you’ll be in good hands. 



Stampede is the smart guest WiFi for any venue, from independent coffee shops to global brands with thousands of sites. We provide a level of <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">customer insight</a> previously only available to large corporations. If you’d like to grow your business and build brand loyalty, get in touch. We’d be delighted to chat.



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The Ultimate Beginners Guide to WiFi Jargon

The importance of powerful photos has grown dramatically as brick-and-mortar businesses lean on more online interactions with customers. High-quality images can help to attract more followers to your accounts and even to gain new customers. That’s the theme running through <a href="https://www.fsrmagazine.com/expert-takes/taking-perfect-restaurant-photo-leigh-loftus" target="_blank" rel="noreferrer noopener">this interview</a> in FSR Magazine with food and drink photography expert Leigh Loftus. 



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Through her Chef Shots organisation, Leigh aims to improve the&nbsp;photography skills of those in the food and beverage industry. The best part, it&#8217;s all based on smartphone cameras. You don&#8217;t even need expensive equipment to get it right.



In general, food and drink photography is a vast subject. However, a few quick improvements can make photos much more eye-catching on busy social media feeds.



<h4 class="wp-block-heading" id="h-3-easy-photography-tips">3 Easy Photography Tips</h4>



Here’s the top phone photography tips we’ve picked up already:



<ol class="wp-block-list">
<li>Clean your lens to prevent blurry photos. The lens will pick up dirt, grime and fingerprints from being handled day-to-day. </li>



<li>Turn on the grid. Most cameras will have a grid option in the settings. This helps with the framing of pictures and making sure things are lined up. It also gets you started using the <a href="https://www.youtube.com/watch?v=HMjvvltQpmw" target="_blank" rel="noreferrer noopener">rule of thirds.</a> </li>



<li>Tap and hold to focus. With the camera open, tap and hold on the item in the photo you want to show off most. This will focus the camera on that point and lock it in until the picture is taken, ensuring crisp and clear images of your subject.</li>
</ol>



There are even more quick lessons for food and drink photography on The Chef Shot Youtube channel. Including guides on photo editing and lighting. Worth checking them out!



With better pictures comes better stories for your fans and followers. The connection between your brand and them will grow, as will the power of your social media and email content to drive more business.



Want to turn your followers into loyal customers? Reach out to learn more about our <a href="https://stampede.ai/how-it-works/loyalty/">digital stamp card solution</a>.

Better Photos = More Followers [Food and Drink Photography Tips]

It’s no secret that pubs and bars in the UK are struggling, and that many have been forced to close their doors. Challenges include rising alcohol taxes, changes to business rates and a new generation that doesn’t drink as much. That’s the narrative at least, and it’s why CAMRA continues its commendable ‘Save the Local’ campaign.



However, a funny thing happened in 2019. For the first time in a decade, the number of pubs and bars in the UK actually went up instead of down – according to Official Labour Market Statistics from the ONS/Nomis.



Between 2010-2018, the UK had a net loss of 5,855 pubs, an average of 732 per year. However, there was a net gain of 320 pubs in 2019, the first time that the number of pubs in the UK has increased for a decade



We believe that pubs and bars are of vital importance to UK society and its economy. It’s therefore imperative that we analyse these market statistics and try to understand what they mean to the licensed trade industry. Is this increase a statistical anomaly or does it signpost a reversal of fortunes for the wider industry? Perhaps it is evidence that pubs and bars have started to adjust to economic and cultural changes in the UK?&nbsp;&nbsp;



In this post we analyse pub growth, the regions and countries experiencing the highest net growth (and loss), the types of pubs growing fastest and some of the likely determining factors. We also look at why the upward trend doesn’t extend to licensed clubs, which continue to fall in number.



<h4 class="wp-block-heading">Pubs are on the rise</h4>



The UK has lost 732 pubs per year on average since 2010, so 2019’s net gain of 320 represents a swing of nearly 1,000 compared to previous years. This is quite a remarkable turnaround, especially given the systematic year decline this decade and numerous challenges facing pub operators. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" decoding="async" width="1024" height="347" src="https://stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg" alt="" class="wp-image-13709" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-300x102.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-768x260.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-150x51.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-592x201.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-177x60.jpg 177w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-266x90.jpg 266w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100.jpg 1051w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Sadly England is almost solely accountable for this growth, which is not seen elsewhere. It saw a net gain of +345 compared to Scotland (-5) Wales (-25) and Northern Ireland (+5) which were all relatively stable. By region, the South East has the most pubs (5,340) but only grew by 10 in 2019. Much faster growth can be witnessed in the North East (+85), followed closely by the West Midlands (+80).



By town/city, Bristol, Newcastle, Southampton and South-end-on-sea all boast an extra 15 pubs in 2019 (the most in the UK). In London, pub numbers only increased in 10 out of 33 boroughs.



<h4 class="wp-block-heading">Pub Growth in the UK 2019 Map</h4>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Pub-Growth-UK-Map.png" alt="Pub growth UK Map" class="wp-image-13714" width="437" height="697"/></figure></div>



Large pub groups are driving the most growth in the sector. The biggest increase (+205) comes from pub enterprises with a turnover of £500,000-£1,000,000, and the second biggest increase (+125) was in the £1m-£2m bracket. By contrast, the UK had a net loss of 55 for pub enterprises with a turnover of less than £100,000&nbsp;



These stats demonstrate the dominance of big pub chains and suggests that larger and more profitable pubs may be more resilient to negative market forces – such as rising business rates and alcohol duties – and are therefore less likely to shut down. It may also be the case that there is more investment in larger properties with the potential to drive more revenue – while smaller venues stay shut once they close.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="884" height="315" src="https://stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg" alt="" class="wp-image-13711" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg 884w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-300x107.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-768x274.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-150x53.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-592x211.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-168x60.jpg 168w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-253x90.jpg 253w" sizes="auto, (max-width: 884px) 100vw, 884px" /></figure>



We calculate that the growth of pubs in the UK between 2018 and 2019 may have created an extra 8,975 jobs nationwide.** Using a similar formula, we calculate that pubs made an extra £740,875,000 in 2019 vs 2018 (cash turnover not adjusted for inflation)



<h4 class="wp-block-heading">The Source of Growth</h4>



As to why pub numbers are going up, additional analysis suggests that it has little to do with people drinking more. According to the same dataset, we can reveal that licensed clubs remain on the decline – there were 7,420 in 2019 vs 7,610 in 2018, down from 10,000 in 2010***. Likewise, analysis from the British Beer and Pub Association (BBPA) and Marston’s says beer sales volumes dropped to 3.6 billion pints in 2019 compared with a peak of 5.7 billion pints in January 2007.



In the same report, the BBPA noted a rise in craft and world beers, growing by 194,000 and 218,000 pints respectively. The sale of these premium beers may explain how pub numbers were able to grow in 2019. Likewise, it appears that many pubs and bars are coping better with industry challenges. Many have embraced innovation and new revenue streams. More pubs now offer food, accommodation and a greater variety of weekday events to maximise profits. Pubs can no longer afford to rely on the same old regulars to keep coming through the door.&nbsp;



We are seeing more pubs utilising technology, data and marketing automation to better understand their customers and their drinking habits. This means being able to generate more revenue during traditionally quiet periods and changing their operations/business hours based on how their customers behave.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;



“The pub trade has had very little to celebrate in the last decade, but I’m sure they’ll raise a glass to these new numbers,” said Patrick Clover, Stampede founder and CEO. “Pubs have a hugely important place in our society both socially as well as economically, being one of the UK’s biggest employers. The reduction of pubs over the last decade has been heart-breaking, following devastating changes to business taxes and alcohol duties, but I hope these figures signpost a reversal of fortunes. Indeed, we saw our local district of Edinburgh increase the number of pubs significantly this year, and I like to think we played our part in that. Stampede’s aim is to become indispensable to every pub, bar, hotel and restaurant owner in the UK. We want to bring the heart back into these beloved venues that are at the centre of our communities.”&nbsp;



* There are now a total of 39,145 pubs in the UK – based on businesses classified by the Standard Industrial Classification code 56302 : Public houses and bars. Figures are rounded to the nearest five by ONS to prevent identification, meaning these are not exact numbers



**We calculated this figure based on the net difference of pubs multiplied by their number of employees. For example, there were an extra 240 pubs with between 20-49 employees: 240 x 35 [the median figure between 20-19] = 8,400 jobs. Other employment size bands saw a net decrease, thus creating a net job loss, but they have still been factored into the 8,975 jobs estimate. N.B the ONS rounds it figures to the nearest 5 to avoid disclosure, so this figure is only a guide and should be taken with a pinch of salt.&nbsp;



*** Standard Industrial Classification code 56301: licensed clubs



<h4 class="wp-block-heading">About Stampede&nbsp;</h4>



<a href="https://www.stampede.ai">Stampede</a> was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites – Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.



The company has grown rapidly and has served more than one million users from over 800 locations across the UK, Europe, US, Asia and South America.

Raising The Bar – A Stampede Report

2023 Key Social Media Metrics To Track for Your Restaurant

Let us tell you a story. From how it all began with a single venue to a big multi-venue hospitality chain. To the advantages of managed WiFi from one dashboard for all the venues. 







Growth is a good thing. Especially in business. Sure, it&#8217;s nice when you&#8217;re finally able to open that speciality Mashed Avocado food truck you&#8217;ve always wanted. But when you were finally able to open your own brick and mortar Mashed Avocado Hut, you thought things couldn&#8217;t get better. Until you opened another. And another. Soon, your Mashed Avocado Huts were dotting the landscape.



And then, just like any good hospitality owner, you saw that your customers were clamouring for WiFi &#8211; and that&#8217;s where the problems began. You needed to configure a separate WiFi password for each of your cafes. Then you started running into problems with people abusing the WiFi. Even more, because some of your Mashed Avocado Emporiums were in less &#8220;desirable&#8221; parts of town, you experienced problems with nogoodniks hanging outside your shops just to scam free WiFi.



What can a hospitality chain owner who wants to offer awesome WiFi do? Well, let&#8217;s remember we are in the 21st Century here and it&#8217;s the future. How about managing ALL your WiFi for ALL your locations from one centralised dashboard? Is that really possible you might think?



<hr class="wp-block-separator has-css-opacity"/>



Hi (waves) we&#8217;re Stampede and we&#8217;re here to help.



If you&#8217;re running a hospitality chain, we think we have the best solution out there for managing multiple WiFi networks with the least amount of effort.



Here&#8217;s why:



<h4 class="wp-block-heading" id="h-manage-multiple-locations">Manage Multiple Locations</h4>



With Stampede, it&#8217;s easy to keep an overview of all your locations with our easy to use dashboard. No rushing around from location to location every time you need to update passwords. Simply log in to the Stampede dashboard, choose your location from the dropdown, and make your changes. And that&#8217;s not all &#8211; set bandwidth limits, whitelist or blacklist devices, configure WiFi schedules (to filter out the nogoodniks) and more.



<h4 class="wp-block-heading" id="h-single-login-for-customers">Single Login for Customers</h4>



Another cool feature that your customers will notice and you don&#8217;t have to do a thing to set up is automated login. Let&#8217;s say a customer heads from one Mashed Avocado Hut location to another. When they get to the new location, <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/wifi-in-your-venue-login-once-login-forever" target="_blank">they&#8217;re automatically logged into the WiFi</a>.



Pretty cool, huh? Try doing that with the WiFi box you get from your cable company.



<h4 class="wp-block-heading" id="h-integrated-automated-marketing">Integrated Automated Marketing</h4>



Sure, being able to change passwords in multiple locations with the click of a mouse is pretty cool already. But what about sending out <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">automated marketing</a> messages to your best customers? The Stampede dashboard comes with a handy integrated map so you will know where your customers are coming from. Use our real-time heat map to help craft marketing messages and find out if it&#8217;s worth targeting specific regions. 



Opening up a Smashed Avocado Hut in a new part of town? Use automated marketing to target customers in the area and let them know that they don&#8217;t have to drive across town to get their avocado fix! In addition, you can use <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/marketing-your-restaurant-online-a-brief-guide-to-getting-bums-in-seats" target="_blank">automated marketing to target customers</a> who haven&#8217;t visited in a while or use it to send out birthday offers like a coupon for a free drink or side dish. The possibilities are endless.



<h4 class="wp-block-heading" id="h-brand-it-as-yours">Brand it As Yours</h4>



Create a<a rel="noopener noreferrer" href="http://get.stampede.ai/branded-experience-ebook" target="_blank"> </a>splash page and upload through your dashboard to all your locations. Your brand will be the first thing that customers see as soon as they log in to your WiFi. Preview your splash page in the Stampede dashboard and see how it looks on both mobile and tablets.



<h4 class="wp-block-heading" id="h-grow-marketing-lists">Grow Marketing Lists</h4>



All a customer needs is a valid email address for verification and they&#8217;re connected. But, in addition to email, you can use this opportunity to ask your customer for other data, like name, age, postcode, gender and much, much more. Then import this data into your existing marketing lists or create a new one.



<h4 class="wp-block-heading" id="h-increase-your-social-presence">Increase Your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Social Presence</a></h4>



Don&#8217;t want to ask your customers for email? No worries, have them authenticate their WiFi connection through <a href="https://stampede.ai/blog/facebook-wifi-and-your-business/">Facebook</a>. The cool part about this is that all your customers&#8217; friends will see that they&#8217;re scarfing mashed avocado at your location. 



After a successful login, you can even redirect a customer to your Facebook page where you can ask them for Likes to boost your social presence. Nailing social media has never been so easy!



<h4 class="wp-block-heading" id="h-mashed-avocado-for-everyone">Mashed Avocado for Everyone</h4>



In this short article, we hope you were able to see some of the advantages of using a guest WiFi solution like Stampede for managing your multiple hospitality locations. And if you want to take your business to the next level (even if it doesn&#8217;t involve mashed avocado), why not take us for a test spin? 



We offer a free, no-obligation trial and integrate with all the leading WiFi hardware like Cisco, UniFi, Mikrotik and more. Setup takes just a few minutes, and you&#8217;ll soon be seeing the advantages of managing all your WiFi connections from one centralised location.

The Advantages of Managed WiFi for Your Hospitality Chain

Today, online reputation is everything. Within this, TripAdvisor and Facebook can be seen as the major players in the hospitality reputation space. But online reputation is also probably the most difficult thing to control. Once something is published online, it stays there. What if there would be a way of controlling it through your offered Guest WiFi?







<h4 class="wp-block-heading">The importance of online reputation</h4>



When asked by TripAdvisor, 93% of customers said that online reviews impact their booking decisions and that 53% of customers say they won’t visit a venue that doesn’t have any online reviews. 



Additionally, a study by Cornell University found that a 1x increase in a venue’s average user rating on a 5-point scale makes potential customers 13.5% more likely to come along. 



It’s pretty clear that <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reputation</a> should be a critical objective for any business operating in the service industry. Especially, as online reviews affect bookings, revenue and much more. Both in the positive and negative direction. So, getting the control back over your online reviews and hence reputation should be your utmost goal.



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<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1024" height="768" src="https://stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png" alt="Reviews-feature" class="wp-image-13241" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-300x225.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-768x576.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-150x113.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-560x420.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-900x675.png 900w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-592x444.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-80x60.png 80w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-120x90.png 120w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content">
Get the control back over your online reviews.



<a href="https://stampede.ai/reviews/">Check out our Reviews Feature.</a>
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In order to get the most accurate picture of your guest experience, it’s important to get as much guest feedback as possible. As your online reputation is mainly built based on this feedback. However, if you don’t have your customers&#8217; contact details, how can you do this? 



<h4 class="wp-block-heading">Boost your online reputation with your Guest WiFi</h4>



Well, one obvious way is having an automated solution, integrated with your guest WiFi. This would allow you to send emails / SMS to your customers, asking them to review you on TripAdvisor and like you on Facebook. Pretty straight forward. 



With <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede</a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"></a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"> Guest WiFi</a>, you offer your customers a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">great WiFi experience</a> whilst they are on your premises. In addition, Stampede now has an integration that will automatically email guests after they have left, encouraging them to leave an online review on TripAdvisor and like you on Facebook. Also, it&#8217;s entirely up to you if you want to send this notification directly after they&#8217;ve left or an hour or so later.



On top of that, Stampede customers have experienced a 200% increase in Facebook likes by offering a smart guest WiFi solution.



Do you want to achieve the same results? Why not contact Stampede and start increasing your online reputation and <a href="https://stampede.ai/blog/how-wifi-can-help-boost-guest-reviews-of-your-venue/">get more TripAdvisor reviews</a> and Facebook likes?



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>



Or sign-up for a free trial today. Boost your online reputation by using your Guest WiFi.



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Improve Your Online Reputation Through Guest WiFi

Are you looking for ways to optimise your hospitality operations and make data-driven decisions that will grow your bottom line? If so, one of the most valuable tools to use for this is your CRM dashboard.



In this blog post, we&#8217;ll give tips on how to customise your CRM dashboard to make sure you get the most out of it.



<h2 class="wp-block-heading" id="h-how-to-customise-your-crm-dashboard">How to customise your CRM dashboard</h2>



A well-tailored CRM dashboard can be a powerful tool for improving team productivity and accelerating growth.&nbsp;



To achieve this, start by mapping out what you need from your dashboard. What metrics are most important to your business? What information do you need at a glance?&nbsp;



Once you have a clear understanding of your requirements, get input from your team. What features or information do they find most helpful on a dashboard? This ensures that everyone&#8217;s needs are taken into account.&nbsp;



Finally, consider making use of templates to streamline the customisation process. Many <a href="https://stampede.ai/how-it-works/analytics">hospitality CRM platforms</a> come with pre-built dashboard templates that can be modified to fit your specific needs.&nbsp;



Taking time to customise your CRM dashboard can save you time in the long run and help ensure that you&#8217;re making data-driven decisions.



<h2 class="wp-block-heading" id="h-set-up-personalised-goals">Set up personalised goals</h2>



It&#8217;s important to have a CRM dashboard that&#8217;s built around your specific needs in order to meet your sales and marketing goals.



By tailoring your goals to correspond with the metrics that are most significant to your business, you can quickly gauge your current situation.&nbsp;



For example, hospitality marketers want to focus on metrics such as tracking return in-venue visits, repeat bookings or marketing return on investment (ROI).



Make sure to limit your key performance indicators (KPIs) to the most important ones only. This way, you&#8217;ll be able to get an instant picture of your current situation and take the necessary steps to achieve your overall goals.



<h2 class="wp-block-heading" id="h-make-your-dashboard-user-friendly">Make your dashboard user-friendly</h2>



The importance of a user-friendly CRM dashboard cannot be emphasised enough. It plays a crucial role in keeping your business operations running smoothly.&nbsp;



Imagine having to spend precious time trying to decipher complex data instead of using it to make informed decisions. This is where visuals and design come in.&nbsp;



Mix up the visuals and use different graphs. This helps you create a customised CRM dashboard that is not only easy to understand but also visually appealing. In just one glance, you should be able to analyse the data and extract the relevant insights.&nbsp;



<h2 class="wp-block-heading" id="h-gain-actionable-insights-from-your-crm-dashboard">Gain actionable insights from your CRM dashboard</h2>



Maximising the value of your hospitality CRM dashboard requires more than just accumulating data.



With selected filters applied to your reports, you can compare the performance of different metrics and KPIs side-by-side. This provides you with insights that guide your sales and marketing strategies moving forward.&nbsp;



You can, for example, compare data between your venues over a given time period to understand exactly how each location is performing and adjust your tactics accordingly.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



Getting the most out of a CRM dashboard is key to success and should be part of your overall <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">CRM strategy</a>. Don&#8217;t settle for surface-level data, dive deeper with your dashboard to turn raw data into real results by customising your CRM.



From customising it to your individual needs, setting personalised goals, and ensuring that it is user-friendly. Taking these steps can help you gain actionable insights and make informed decisions.&nbsp;



You should always ensure that the CRM dashboard is constantly evolving with your business changes. This will ensure you are maximising output and have an ever-evolving game plan that yields tangible results.

How To Build A Customisable Hospitality CRM Dashboard

As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for sustainable and long-term success.&nbsp;



Putting a profound customer relationship management (CRM) strategy in place should be part of your overall game plan.&nbsp;



In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy">What is a CRM strategy?</h2>



Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to foster long-term loyalty and growth.&nbsp;



It usually consists of a mixture of company-wide processes and planned actions, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;



With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations and also gain a better understanding of their customers&#8217; needs.&nbsp;



To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <a href="https://stampede.ai/amaze">CRM system</a> is most important here as it stores all the relevant customer information.



This will help you to turn your strategy into tangible action that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.



However, there is no one-size-fits-all solution here, as businesses of different sizes and industries will ultimately require different approaches. 



So, before you get started, it’s important to understand what components go into a CRM strategy.



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components">3 key hospitality CRM strategy components</h2>



A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;



The following three steps will guide operators in coming up with their own CRM strategy.



<h4 class="wp-block-heading">Step 1 &#8211; Define your goals</h4>



The first step is to lay out clear goals that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;



For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.



Tip: Make use of the <a href="https://asana.com/resources/smart-goals">SMART goal-setting formula</a> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.



<h4 class="wp-block-heading">Step 2 &#8211; Describe your customer journey</h4>



The next step is to map out your full customer journey.



This involves taking into account every single touchpoint, both online and offline, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;



By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;



<h4 class="wp-block-heading">Step 3 &#8211; Build a target customer profile</h4>



It&#8217;s also important to define who your customers are in order to better target your audiences.



For this step, you need to segment all your customers into distinct categories.&nbsp;



Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.



For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;



For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;



Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.



<h2 class="wp-block-heading" id="h-crm-dashboard-management">CRM dashboard management</h2>



One key feature of your <a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry">CRM solution is the dashboard</a>. With its ability to provide insights and data about your operations, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. 



But to truly harness the power of this tool, <a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard">customisation is necessary</a>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.



Some KPIs that are relevant to hospitality businesses include:



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



Many CRMs come with pre-made dashboards that you can adapt or even the option to create ones from scratch using different graphs and reports.



However, it’s important not to overload your dashboard. Keep it simple and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system">Drive sales with your CRM system</h2>



With the insights and data that a CRM system provides, hospitality marketers can <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a> and grow their customer base more effectively.&nbsp;



<h4 class="wp-block-heading">1. Marketing personalisation</h4>



One of the most effective marketing strategies is <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a> that speak to the specific needs and interests of the individual customer.&nbsp;



This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.



Some example categories for hospitality operators could be:



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;



<h4 class="wp-block-heading">2. Marketing automation</h4>



Additionally, setting up marketing automation for email and SMS campaigns can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.



Automated welcome emails are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.



Additionally, you could set up automated booking reminders and confirmations via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators">4 Quick CRM tips for hospitality operators</h2>



Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



We’ve got some more tips and tricks for you <a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm">in this blog post</a>.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.



Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.



Once all that is in place, operators should use their <a href="https://stampede.ai/">CRM system</a> to monitor, manage, and optimise each customer touchpoint. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.

How To Create A Hospitality CRM Strategy That Drives Results

According to the calendar, it’s the first official day of Autumn this week, which already is a treasure trove of inspiration. Changing seasons, changing ingredients, changing menus.



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 For this week, we’ve got these three topics to inspire your social media and email content.



<h4 class="wp-block-heading" id="h-tuesday-22nd-national-ice-cream-cone-day"> Tuesday 22nd &#8211; National Ice Cream Cone Day</h4>



 True fans of ice cream know it can be enjoyed all year round. A luscious multi-scoop cone with all the toppings will look great in social media feeds. Try asking fans and followers to tag who they’d get a cone with to celebrate the day.&nbsp;



 If you don’t serve ice cream cones, Tuesday is also white chocolate day which can provide just as big a visual impact on social media.



 Recommended channels: Social media



<h4 class="wp-block-heading" id="h-friday-25th-national-cooking-day"> Friday 25th &#8211; National Cooking Day</h4>



 We might have passed the primetime of virtual cooking demos, but National Cooking Day is a great opportunity to record a new video demo, or simply share one you recorded a few months ago again&nbsp;with customers and fans.&nbsp;



 You could go down the route of how to make a favourite dish super-quick or a longer more detailed presentation. <a href="https://stampede.ai/blog/a-recipe-for-video-showcase-success/" target="_blank" rel="noreferrer noopener">Check out this article</a> about cooking video best practice, using Wagamama&#8217;s example.



 Recommended channels: Email and social media



<h4 class="wp-block-heading" id="h-saturday-26th-better-breakfast-day"> Saturday 26th &#8211; Better Breakfast Day</h4>



 The fast pace of modern daily life often makes many people skimp on or miss breakfast entirely, and Better Breakfast Day aims to remind us all of the importance of that first meal.



 If you offer a healthy and hearty breakfast menu, this is an ideal day to show it off. A one day offer could be just the incentive people need to stop by and fuel up properly in the morning.&nbsp;



Otherwise, there are lots of breakfast dishes that make for great visual content, like pancake stacks, health-food bowls and eggs of all kinds.



 Top tip: Schedule social media posts for Thursday or Friday.



 Recommended channels: Email and social media.



Want to learn more about how email can grow your business? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get </a><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">in touch</a> with one of our team.

What’s On This Week? – 21/09/2020

We’re excited to announce a new integration between Stampede and <a href="https://www.tp-link.com/uk/omada/">TP-Link’s Omada controller</a>.



<a href="https://www.tp-link.com/uk/">TP-Link</a> was founded in 1996 and has become a recognised global provider of networking devices and accessories. 



The Omada ecosystem (formerly Auranet) is a business wireless solution that includes hardware and software. It enables easy management of networks in one centralised platform. The system has been set up with scalability in mind. Perfect for businesses looking to expand their number of locations or improve connectivity in current venues.



As Stampede now integrates with this solution, TP-Link hardware is now another one of the many hardware suppliers that can host our <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi solution</a>. And of course, the numerous other features that dovetail from it, including <a href="https://stampede.ai/how-it-works/automations/">Reviews</a> and <a href="https://stampede.ai/how-it-works/marketing/">Stories</a>.



With scalability and growth as shared values, this is a brilliant opportunity for more businesses to benefit.



Find out more about the TP-Link Omada controller and how it could work for your venue – <a href="https://www.tp-link.com/uk/omada/">https://www.tp-link.com/uk/omada/</a>



Already using TP-Link in your venues?



Get started with our Guest WiFi captive portal <a href="https://signup.stampede.ai?vendor=tplink">here</a>.

Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada

With barely a few days to breath, we move on from Mother’s Day to that other big March event: St. Patricks Day. So we&#8217;re going to keep it brief and get going!



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<h4 class="wp-block-heading" id="h-wednesday-17th-st-patrick-s-day">Wednesday 17th&nbsp; &#8211; St. Patrick’s Day</h4>



This will be the first (and hopefully last) St. Patrick’s Day at home. This time last year&#8230; well we all know what was going on and St. Patrick’s wasn’t really front of mind. This year, we&#8217;ve got lots of ways to celebrate!



Some ideas to engage with your customers and fans this Wednesday could include:



<ul class="wp-block-list"><li>Authentic <a href="https://www.bbcgoodfood.com/recipes/collection/st-patricks-day-recipes">Irish food recipe</a> kits and cook-a-longs</li><li>St. Patrick’s Day feast-at-home boxes</li><li>Post up a variety of green drink recipes and how-tos</li><li>Takeaway/Delivery/Collection for St. Patrick’s Day desserts</li><li>Irish whiskey tasting sessions and kits</li></ul>



And don’t forget to post up some pictures of your teams dressed in green too!



<h4 class="wp-block-heading" id="h-saturday-20th-international-day-of-happiness">Saturday 20th &#8211; International Day of Happiness</h4>



It’s sometimes the simplest things in life that can bring us an extra bit of happiness. We all know how uplifting the smell of your favourite food or the first sip of a refreshing drink can be.&nbsp;



Many of you will take great pride in the pure joy that your business brings to your patrons from wonderful customer experiences. For International Day of Happiness, you could share your and/or your team’s thoughts on what happiness is to them.



For some people, happiness is simply not having to prepare food for the family that night. This is a perfect opportunity to remind them of your delivery services!



Share some happy, inspirational thoughts or some pictures of happy customers and staff, or maybe just a foodie smiley face on a plate!



<h4 class="wp-block-heading" id="h-more-topics-to-choose-from">More Topics to Choose From</h4>



Fri 19th March &#8211; Chocolate Caramel Day Sat 20th March &#8211; Ravioli Day Sun 21st March &#8211; French Bread Day&nbsp; Sun 21st March &#8211; World Poetry Day Sun 21st March &#8211; Vermouth Day 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

What’s On This Week? – 15/03/2021

What would you say if your Guest WiFi can do much more than simply offering an Internet connection to your customers? Even better, what if you could turn the cost for providing free WiFi into some sort of <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">tangible return</a>? This is where WiFi Marketing and its benefits come into place.



It allows you to use the information gained through your offered WiFi to increase your revenue, footfall, customer satisfaction and <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">much more</a>. But how exactly does that work? And how could your business benefit?







<h4 class="wp-block-heading" id="h-how-does-wifi-marketing-work">How Does WiFi Marketing Work?</h4>



<a href="https://www.stampede.ai/blog/articles/wifi-marketing-and-your-business">WiFi Marketing</a> is perhaps one of the most useful tools for businesses looking to engage with their customers in different ways. Check out this short video to get a better understanding of what it means and how easy it is to set-up with using Stampede.



<hr class="wp-block-separator has-css-opacity"/>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator has-css-opacity"/>



WiFi Marketing allows you to send individualised SMS and email messages to your customers, depending on their behaviour. Assuming, some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing to offer a much more personalised experience in both cases, positively <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">affecting overall loyalty</a>?



Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.



This offer is an effective opportunity to reward your customers for their loyalty. Not only helping them feel more valued by your brand but also significantly increases the chances of them returning to your venue and spending more money.



Same applies for turning one-time visitors into repeat ones. What about a special deal (15% your next food bill) to encourage them to re-visit. This offer can be triggered by all customers who have not been at your venue for let&#8217;s say a month. And who would not come back for such a deal?



Even more, these campaigns, once set-up, ran automatically. Therefore, especially handy for busy business owners who don&#8217;t have much time. Also, no IT or marketing expertise required, promised. 



<h4 class="wp-block-heading" id="h-why-is-this-better-than-original-marketing">Why Is This Better Than Original Marketing?</h4>



This new method of marketing is disrupting common marketing methods as we know them. To top all this, its unique way of user engagement has proven to convert up to 5x more customers than the industry average. Amazing right? 



Conversation rates show that 24.68% of people who receive a personalised SMS message are likely to return, which is significantly higher than the industry average.



In addition, there is much more you can do from the data obtained through your WiFi. Another key benefit of WiFi marketing can be seen in the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> gained. These reach from valuable venue insights, such as dwell times and returning customers to average time spent. 



Based on these findings, special marketing campaigns can be used, for example, to boost quieter times.



<h4 class="wp-block-heading" id="h-sounds-good">Sounds Good?&nbsp;</h4>



Why not get started marketing your business with WiFi today? It&#8217;s easier than you think!&nbsp;

How WiFi Marketing Benefits Your Business

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

<h4 class="wp-block-heading" id="h-power-up-your-social-media-posts-with-an-informed-approach-to-hashtags">Power up your social media posts with an informed approach to hashtags</h4>



Hashtags are arguably one of the most powerful, yet untapped, resources on social media. Getting them right can dramatically increase the reach of your posts and help the social media platforms work for you, rather than against.



But where do you start?



Download your free hashtag cheat sheet now.



To make it easier for hospitality businesses, we’ve compiled a huge list of hashtags for quick reference. With over 250 ideas covering 14 relevant categories from meal and drink themes to travel and competitions, plus handy tips and advice on hashtag use this cheat sheet will provide a structured approach to hashtags.

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Did you know that over&nbsp;<a href="https://www.redeye.com/resources/sms-marketing-vs-email-marketing-who-wins-the-battle-for-effectiveness/">97% of SMS messages are read within 15 minutes</a>?



Let’s assume that you’ve got a last-minute cancellation at your venue and want to fill in the empty space in the evening.



If you send an email to your customers at lunchtime, there’s only a small chance you’ll fill that cancelled booking.&nbsp;



However, if you use SMS and combine it with an enticing offer, your chances are much higher.



<h5 class="wp-block-heading" id="h-increase-sales-with-sms-marketing">Increase Sales With SMS Marketing</h5>



A while ago, we shared some SMS marketing tips and how SMS can generate a better response compared to email alone.



Read the full article <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/">here</a>.



Here are&nbsp;5 key takeaways&nbsp;from the article:



<ol class="wp-block-list"><li>Quick set up &#8211; short text, no images</li><li>Immediate delivery and higher engagement &#8211; reach customers where there are</li><li>For best results: keep your messages simple and follow ‘what-where-when-how’ (get 10% off this Friday, simply show this CODE to our staff)</li><li>Ideal channel for promotional boosters and reminders</li><li>Always include a call-to-action and URL to a landing page, i.e. booking platform</li></ol>



<h5 class="wp-block-heading">The Combined&nbsp;Power of SMS &amp; Email Marketing</h5>



The most important takeaway, however, is that it’s not a question of email vs. SMS marketing. It’s about&nbsp;using them in tandem&nbsp;to get the best out of both channels.



There are some factors to consider when picking the right channel: the&nbsp;type of campaign, the timeline for your promotion and your audience.&nbsp;



For example, SMS campaigns are very effective for&nbsp;time-sensitive messages. Such as the last-minute availability offer that you could send to your local and regular customers.



If you want to&nbsp;keep customers updated&nbsp;about what’s going on at your venue, email, of course, is the medium to go for.



SMS can do more than just reminders and booking confirmations. Stay tuned for <a href="https://stampede.ai/blog/3-clever-ways-to-use-sms-campaigns-to-scale-up-your-marketing-roi/">part two of this series</a> to get additional converting SMS campaign ideas.



In the meantime, if you want to start sending your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">SMS campaign</a>, our team is happy to give you a hand if needed.

Email vs. SMS Marketing – Which One To Choose?

Comment: Amazon Clicks and Mortar Scottish Store

To finish off our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank">5 part series on personalised marketing</a>, we’ve asked our team to share their favourite personalisation or automation feature of Stampede.



<hr class="wp-block-separator"/>



These will give you some additional ideas and inspiration for your next personalised marketing campaigns to drive customer loyalty and grow your business.



In case you’ve missed one of the 5 parts, you’ll find them <a href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank" rel="noreferrer noopener">on our blog</a>.



<h5 class="wp-block-heading" id="h-staff-favourites-automations">Staff Favourites: Automations</h5>



<h6 class="wp-block-heading">Chris &#8211; Head of Growth Marketing</h6>



&#8220;My favourite is probably automated review requests. It makes such a difference when it&#8217;s done right, based on when you actually visited and left a venue, as opposed to a booking system’s best guess.&#8221;



Learn more about how you can save time gathering your reviews using <a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automated requests</a>.



<h6 class="wp-block-heading">Craig &#8211; Customer Success Manager</h6>



&#8220;My favourite automation feature has got to be the automated SMS marketing feature for segments. Specifically the segment of &#8216;people who have a birthday next month&#8217;. It takes just a few minutes to set up a &#8216;Let&#8217;s Celebrate You&#8217; campaign and keeps working for you month after month.&#8221;



Find out how <a href="https://stampede.ai/how-it-works/marketing/#sms" target="_blank" rel="noreferrer noopener">automated SMS messages</a> can help you keep customers coming back.



<h6 class="wp-block-heading">Euan &#8211; Product Marketer</h6>



&#8220;One of my favourite automated campaigns definitely is ‘Not Seen In 14 days’, targeted at customers who haven’t been at the venue in a certain amount of time.&#8221; 



&#8220;It’s great to boost customer engagement, turn first-time visitors into repeat ones and is also a good opportunity to give special offers. The first big step on the journey to loyalty.&#8221;



Head to our blog to read more about how you can quickly set up a win-back<a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5/" target="_blank" rel="noreferrer noopener"> campaign</a> to retain lost customers. 



<h5 class="wp-block-heading">Staff Favourites: Personalised Marketing Campaigns</h5>



<h6 class="wp-block-heading">Jac &#8211; Operations Manager</h6>



&#8220;I love that venues can ask custom questions on their Guest WiFi sign-up. Like the date of birth, which then really helps to power their personalised marketing. And it shows customers that you’re invested in their experience and want them to have the best visit possible!&#8221;



Discover how you can customise your <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi login</a> to elevate your customer experience. 



<h6 class="wp-block-heading">Sean &#8211; Customer Support</h6>



&#8220;It’s really hard to choose one particular campaign, but what I love is our new advanced customer segment builder. We built something like 30 ready-made customer segments using it that all make for interesting personalised messages. It&#8217;s great that we can help our customers do really cool marketing like that.&#8221;



Check out our <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/" target="_blank" rel="noreferrer noopener">example campaigns</a> to help you get started with powerful customer segmentation building.



If you&#8217;d like to find out more about our various product features and how they could help you grow your business, <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>. Our team is happy to show you our product in action.

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;19004&#8243; img_size=&#8221;medium&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using D-Link and nuclias for your in-venue WiFi?[/fildisi_callout][/vc_column][/vc_row]

D-Link

Following on from our recent updates such as <a href="https://stampede.ai/blog/apple-id-login/">Apple ID login</a>, web forms and <a href="https://stampede.ai/blog/new-feature-alert-gift-cards/">e-gift cards</a>, we’ve turned our focus to our mobile app.



The latest version of our Android and iOS mobile apps have been almost completely reworked with our latest features in mind.



Users with access to the web-based <a href="https://product.stampede.ai">Stampede system</a> (product.stampede.ai) can use their existing login details to access the app. From the app Stampede users can:



<ul class="wp-block-list"><li>Receive immediate notifications of important events (new customers, gift card purchases, new reviews etc.)</li><li>Scan and redeem e-gift cards</li><li>Monitor customer reviews that the venue receives</li><li>Get key statistics about their venue(s)</li><li>Get up to the minute reporting on marketing campaigns</li></ul>



This set of streamlined features allows busy users to keep up to date with key info on venues without sitting in front of a PC.



<h2 class="wp-block-heading">Notifications</h2>



Under Account in the mobile app’s menu, you have a wide range of notification types to choose from. This will allows you to choose exactly what activity you want to know about from your Stampede account.



Notification options include:



<ul class="wp-block-list"><li>New customer registration</li><li>New customer visit to venue</li><li>Location Guest WiFi Online/Offline</li><li>Periodic reports of location insights and data</li><li>New gift card purchased</li><li>Marketing campaign activity</li><li>New reviews</li></ul>



These will prove particularly useful for venue owners and managers on-the-go looking to keep an eye on performance. It is also useful for IT partners in case there is an issue with <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> in a venue.



<h2 class="wp-block-heading">Gift Cards</h2>



Another core function of the new mobile app is using it to scan and redeem <a href="https://stampede.ai/how-it-works/gifting/">Stampede e-gift cards</a>. The app includes a scanner to use on the QR code that your customers receive by email when they purchase an e-gift card via your landing page.



You can also see a full list of all gift card purchases and redemptions.&nbsp;



We’d recommend installing the app on a device in your venue or within reach of your POS, so that any staff member dealing an e-gift card can process the sale with ease.



If you haven’t set up Gift Cards yet you can do that, for free, <a href="http://signup.stampede.ai?source=gifting">HERE</a> 



<h2 class="wp-block-heading">Reviews</h2>



On the app, you will find a light version of our <a href="https://stampede.ai/how-it-works/automations/">Reviews</a> feature. You can see the latest reviews and all the historic ones too. With immediate notifications, you act on any new reviews that come in fast. 



Whether that’s a personal thanks to the customer or rectifying a problem, you’ll have the info you need in your hand.



<h2 class="wp-block-heading">Reports and Stats</h2>



Lastly, we wanted to mention the “everything else” of the app.&nbsp;



You can keep an eye on your latest <a href="https://signup.stampede.ai?source=Marketing">email and SMS campaigns</a>, watching as your customers interact with them.



You’ll also find a range of stats about people visiting your venues via the <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> presence data and registrations (from all Data Sources), with options to look back over several time periods or watch it live.



The Stampede mobile app is available to use on nearly 15,000 devices and can be downloaded from the <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Apple App Store</a> or <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Google Play Store</a> for free. You’ll find us under the Business tools section.



If you’ve like to learn more about our apps or submit any feature requests you can <a href="https://stampede.ai/contact/">contact us here</a>.



<div class="wp-block-image size-large"><figure class="alignright size-large is-resized"><a href="https://play.google.com/store/apps/details?id=ai.stampede" target="blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/09/bx-playstore.png" alt="Google Play Store Logo" class="wp-image-13072" width="359" height="137" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-236x90.png 236w" sizes="auto, (max-width: 359px) 100vw, 359px" /></a></figure></div>



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<div class="wp-block-image size-large"><figure class="alignleft is-resized"><a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489" target="blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/09/bx-appstore.png" alt="Apple App Store Logo" class="wp-image-13071" width="369" height="141" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-236x90.png 236w" sizes="auto, (max-width: 369px) 100vw, 369px" /></a></figure></div>
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Stampede Mobile App - available on Android and iOS

Mobile Apps – Feature Update

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 116,000 new customer records</h3>



Growing their database with automated data capture. 
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt-in rate</h3>



A compliant and engaged customer database to support marketing efforts.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">1,100% Return on Investment</h3>



Trackable ROI from just 3 marketing campaigns.
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png" alt="" class="wp-image-22809 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-96x96.png 96w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">600+ Group Bookings</h3>



With over 8,450 covers between Oct-Dec 2022
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<iframe loading="lazy" title="Succeed with Stampede - Society Manchester" width="500" height="281" src="https://www.youtube.com/embed/MK8o6cOBgqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h1 class="wp-block-heading">Overview</h1>



Founded in 2021, Society is Manchester&#8217;s new culinary social adventure and a fresh addition to the city&#8217;s vibrant cultural space. Society is a hub for street food, featuring the freshest flavours from five independently-owned kitchens, a cocktail bar and a specialist taproom by an independent craft brewery, Vocation. Society has a packed programme of entertainment, featuring a rotating line-up of local and international DJs.



Society uses Stampede to create a branded guest WiFi sign-up and to capture customer data to grow their mailing list.
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24.png"><img loading="lazy" decoding="async" width="1024" height="965" src="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1024x965.png" alt="" class="wp-image-20870" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1024x965.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-300x283.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-768x724.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1200x1131.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-150x141.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-592x558.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24.png 1278w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png"><img loading="lazy" decoding="async" width="429" height="588" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png" alt="" class="wp-image-22633" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png 429w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-219x300.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-150x206.png 150w" sizes="auto, (max-width: 429px) 100vw, 429px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



Creating a user-friendly, branded touchpoint is vital for brand recognition, customer loyalty and engagement. And collecting compliant customer data is always a challenging task for offline businesses.



Nick Gregory, co-founder at Society Manchester said that “Before we used Stampede I was wrestling with various problems. How to make this a user-friendly and importantly branded experience? And how to gather data in an easy way and act on it?”



In the past, they were mostly advertising their promotions and events via their social media channels and were looking for additional ways to generate awareness and bookings.
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<figure class="wp-block-pullquote"><blockquote>“I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience&#8220;</blockquote></figure>



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“We’ve been really pleased and amazed with the functionality and the way the product integrates all our needs in one easy-to-use platform. All for great value for money. Both the product and the team have exceeded all of our expectations by a long margin”
<cite>Nick Gregory&nbsp;– Co-Founder, Society Manchester </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



As they were preparing to open in the wake of lockdown, they discovered Stampede’s data capture and marketing solution.



They ultimately chose Stampede for three main reasons according to Nick “Number one, the branding possibilities. Number two it’s a hospitality CRM platform and number three it&#8217;s really good value.”



Within six months of implementing Stampede, Society gathered over 20,600 GDPR-compliant customer records. Nick comments that “It’s a pretty straightforward WiFi sign-up, very user-friendly. And it creates a branded touchpoint and is not just a sign-up.”



Now Society Manchester has started to use the gathered customer data to send out tailored email campaigns. This will allow them to engage with customers, and start a dialogue with editorial content, promotions and events. Their first campaign had a brilliant 40% open rate!



Furthermore, Society Manchester is using Stampede Bookings as a clever and innovative way to especially drive group bookings of 8 or more from their website.



So far, they have seen astonishing results, with over 600 group bookings made, accounting for over 8,450 covers in a period of just 3 months.



Nick and Society are also one of the first operators to use the Stampede / Storekit integration “It makes both platforms even more valuable for our business now.” Nick was already a fan of the two platforms separately, so to have them connected opens up more opportunities, which they are excited to explore.
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<h2 class="wp-block-heading">Coming Up</h2>



Society Manchester is already looking into implementing other features from Stampede, leveraging the possibilities of an all-in-one solution. “I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience and create those dialogues.”
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39.png"><img loading="lazy" decoding="async" width="1024" height="968" src="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1024x968.png" alt="" class="wp-image-20872" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1024x968.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-300x284.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-768x726.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1200x1134.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-150x142.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-592x559.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39.png 1256w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
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Society Manchester

We’re pleased to announce the release of&nbsp;customisable email booking templates&nbsp;as the latest addition to our table booking platform.



This is something we have struggled to find elsewhere, so we’re super proud to be pioneering this!



<h4 class="wp-block-heading" id="h-customisable-branded-booking-templates">Customisable &amp; Branded Booking Templates</h4>



Our latest update allows you to send beautifully branded and eye-catching emails to your customers.



Simply choose from our&nbsp;4&nbsp;different pre-made templates&nbsp;for confirmation, cancellation, reminder and booking changes.



Check out our example below for some more details on each email building block.



<h6 class="has-text-align-center wp-block-heading">Email Header</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png" alt="" class="wp-image-22742" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-300x172.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-768x440.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1200x687.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-150x86.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading" id="h-intro-and-bookings-details">Intro and Bookings Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1018" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png" alt="" class="wp-image-22745" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-300x298.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-768x763.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1200x1193.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Business Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="513" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png" alt="" class="wp-image-22744" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-300x150.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-768x385.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1200x601.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-150x75.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Additional Information</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="858" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png" alt="" class="wp-image-22743" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-768x644.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1200x1006.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-150x126.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="mailto:support@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;if you need any help setting up the new booking emails or if you want to learn more about&nbsp;<a href="https://stampede.ai/get-bookings?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--fASG98TmPNjRxQcL8KCFukWUD8M7F-ngLN1aR8CPT3PXdQyBffLpnb_FuxJqApqyYNoDa" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.&nbsp;

Strengthen Your Brand With Customised Booking Emails

When it comes to running a restaurant, the experience your guests have goes far beyond the taste of the food. What the ambience is like, how good the customer service is and even how accessible your restaurant is. This can all work for or against you when it comes to meeting your guest expectations. 







Primarily, it’s about getting into the mindset of your customers. That means creating a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer-centric model</a> for your restaurant. Starting from how you communicate with them through your marketing, their first impression of your restaurant and of course, how good the food is. The entire experience (including checking in with them after their meal to rate their experience), needs to be viewed as a whole. 



The <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">more you get on board</a> with what your customers want, and how they think and feel in response to visiting you, the more informed you’ll be. So, if you own a restaurant and you’re looking to meet your guest expectations, here’s some of our top advice. 



<h4 class="wp-block-heading">Great Customer Service</h4>



Addressing your customer service might seem like an obvious point to start with, but it’s actually an area that can be frequently overlooked. After all, how many customer service jobs have we all worked in over the years where you are sent straight to work with customers, without any official training?



Your staff might have customer service experience, but that doesn’t mean it’s in line with your restaurant. That’s why it’s important to make sure everyone is on the same page. Having some ground rules on how to speak to customers and deal with different issues, allows your food to bubble away on the stove &#8211; not potential problems. 



You can <a href="https://stampede.ai/product/features/">also connect with customers after their visit</a> to leave you feedback, so you can get on top of anything before it becomes a real issue. This method also makes customers feel valued, especially when you are able to constructively respond to feedback good and bad. 



<h4 class="wp-block-heading">Mystery Dining</h4>



Thinking along the lines of a retail store hiring someone to do secret shopping to give an audit of their overall experience. Why not do the same for your restaurant? There are companies who can <a href="https://www.hgem.com/">professionally manage the entire experience</a>, so you can get a real taste of what diners are experiencing in your restaurant. 



Mystery dining works because let’s face it, most of us are too polite to share negative feedback on the spot. Similar to when we are asked, “how is everything with your meal?”. How many of us actually let them know the soup is a bit bland, or that the main looks like it’s been microwaved? 



The problem with not receiving <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">negative feedback</a> is that you can’t actually deal with it. The custom starts to drop, and it becomes difficult to fill tables, but why? Learning about these issues, however, can really give a valuable insight into problems you might not even be aware of. 



<h4 class="wp-block-heading">Don’t Let The Ball Drop</h4>



In business, it’s important to keep on top of everything as there’s a lot to juggle. Your restaurant is no different. From sourcing the best ingredients from your suppliers to making sure all the shifts are covered in front of house. Then there’s making sure your restaurant is thoroughly cleaned before the next service. It’s endless, right?



There are hundreds of tasks that might need completing in any given day. So it’s important everyone is on top of their responsibilities, and that standards are maintained. It’s a good idea to have regular meetings with your team, even if it’s a quick 5 minutes before service starts.



Make sure all your staff are aware of their tasks and responsibilities. As when the basic principles of running a restaurant gets lost, that’s when service starts to slip. In a public arena such as a restaurant, it’s impossible for your customers not to pick up on this. So if you want to meet guest expectations, you need to keep everything calm and under control.



<h4 class="wp-block-heading">Make Sure Your Restaurant Is Welcome For All</h4>



Take an honest look at your restaurant premises &#8211; how easy it for those with special needs or even a family with a pushchair to access it? 



Over the years, there have been some terrible backlashes from customers of restaurants <a href="https://www.bristolpost.co.uk/news/local-news/cafe-guide-dog-no-entry-2236165">who have refused guide dog entry</a>. It’s also not uncommon to hear of restaurants turning away wheelchair users because there is no accessible access.&nbsp;Incidents like this are not only upsetting for all those involved, but it can paint a really bad picture of your business. It can also lose custom from large swathes of the community as they are unable to access your restaurant. 



Additionally, make sure there is plenty of room in between tables for guests to move around. Nothing is more uncomfortable than having your chair back touching another diner, because the owner has decided to squeeze in too many tables. It could also make it challenging for those with pushchairs or mobility issues to get in and out. 



<h4 class="wp-block-heading">Conclusion</h4>



Going above and beyond to meet guest expectations is what sets an average restaurant apart from an outstanding one. Whether you serve pasta, steak or even good bangers and mash. People come for more than just food.



Whilst we may be in a digital age, it’s important the service industry doesn’t feel robotic. Customers need to feel a warm and welcome response from your staff. They also need to feel comfortable and at home in their surroundings. The food they are presented with needs to be made with heart, instead of just slopping it on a plate after you hear the ding. 



Getting into the mindset of creating a <a href="https://stampede.ai/blog/must-have-marketing-methods-for-your-restaurant/">great experience</a> from start to finish is how to truly meet guest expectations. If you own a restaurant, it’s time to streamline your services with customer insight and marketing from Stampede. By reaching out to your customers, you can ensure their guest expectations are always met.&nbsp;



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Meeting your Guests Expectations

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

This blog will discuss new opportunities for retail and hospitality venues in today’s era of data capture through <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi</a>. Focus is on how to leverage this information to generate revenue while strengthening brand loyalty.







It will be no surprise to you to learn that WiFi has become one of the most important business assets to drive hotel loyalty and profitability. 



Indeed, WiFi is often cited as the #1 desired amenity by travellers and for hotels, restaurants and retail. Therefore, it is fast becoming the most effective way to connect with guests and increase brand loyalty and sales.



<h4 class="wp-block-heading">WiFi to Build Brand Loyalty</h4>



Following, this demand creates opportunities for hotels to use the WiFi service to build <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">brand loyalty</a>. It’s estimated that 80% of guests won’t return to a hotel that delivers a bad technology experience. When your brand becomes synonymous with superior, hassle-free technology experience, travellers will seek you out for their next stay.



Think of WiFi as sales and mar­keting tool. It starts with your web portal, where guests first connect with your hotel and continue through to your Guest WiFi Portal. Whereas, your portal can deliver <a href="https://stampede.ai/news/press-releases/blackbx-launches-wi-fi-stories-to-revamp-outdated-guest-wi-fi/">timely information</a> such as the restaurant’s soup of the day. You are more likely to engage guests and create that important connection with your brand.



<h4 class="wp-block-heading">WiFi Analytics &#8211; A Tale</h4>



All <a href="https://stampede.ai/blog/wifi-marketing-how-to-connect-with-your-customers/">Information</a> coming in from your WiFi service can be invaluable in building a real interaction between your brand and guests.&nbsp; Imagine the benefit of feeding that data into marketing vehicles to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engage guests</a>. A use case illustrates the impact this could have:



<hr class="wp-block-separator"/>



Jane checks into a hotel for a sales conference and logs into the Guest WiFi service using her Facebook profile. The data from Jane’s public Facebook profile allows you to personalise her web experience to build loyalty.



Since it’s her first time with this hotel brand, Jane is forwarded to a page to sign up for the loyalty program. She receives premium WiFi free at this visit as an appreciation.



Headed to the conference, Jane receives an SMS on her smartphone welcoming her to the event and offering information about the upcoming keynote.



<hr class="wp-block-separator"/>



Stampede Guest WiFi can be used to send this relevant information to Jane. This is possible, as it integrates with the CRM/PMS system for ongoing marketing.



<h4 class="wp-block-heading">WiFi Insights&nbsp;</h4>



Through Stampede Connect <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">dashboard analytics</a> about WiFi data usage can be managed on a single dashboard. Even more, if you have multiple hotels, it can show data use across all hotel properties. 



Which of your hotels are the top data users per device? Also, the hotel as a brand may want to understand why hotels have very low data usage per guest or per device. Further, exporting data usage by day allows the hotel to compare numbers of guests logging in against occupancy.



In the past WiFi service management used to be a tool primarily for the IT department. Captive portals were designed to block internet access and make sure that you could charge customers before getting them online. 



All that has changed. Now, Guest WiFi is a business tool. It’s all about getting insights about your guests to better engage with them online.

Guest WiFi: A Sales & Marketing Tool?

Now Online – Highlands and Islands Airports

As a restaurant operator, you’re dealing with many moving parts. From customer service to marketing strategy and staffing. How do you make sure that all of this complexity is managed effectively, especially during busy periods?&nbsp;



You may benefit from incorporating AI tools into your everyday operations as they can help streamline processes, manage supply and demand more efficiently, and perform analysis for data-driven decisions. All whilst freeing up precious time to focus on other parts of the business.



Learn more about 3 AI tools specifically designed for restaurants that could boost your bottom line.&nbsp;



<h2 class="wp-block-heading" id="h-1-ai-powered-table-booking-platform">1. AI-powered table booking platform</h2>



With the advent of <a href="https://stampede.ai/get-bookings">table booking systems powered by AI</a>, managing reservations has become a much simpler process for restaurants.&nbsp;



For example, with the help of AI, smart table allocation is now possible. The algorithm reviews and suggests ways to optimise seating. Also taking any customer preferences into account. This way, operators make optimum use of their venue and resources and customers are happy.



AI tools can also highlight instant upsell opportunities for restaurant operators based on historic customer interactions and preferences. The data is pulled from your order and pay system. Using this information staff can make personalised recommendations that boost customer satisfaction.



A common issue for restaurants is <a href="https://stampede.ai/blog/10-quick-ways-to-prevent-lost-revenue-from-no-shows">no-shows</a>. AI can help predict and tag customers that might be at risk of cancelling or not showing up. It can also use this input to trigger automated booking reminders to be sent out to avoid those.



<h2 class="wp-block-heading" id="h-2-ai-food-ordering">2. AI food ordering</h2>



AI food ordering has quickly become a popular solution for restaurants to help avoid long waiting times and overcome staff shortages.&nbsp;



With the use of self-serve kiosks or mobile apps, customers can quickly and easily order their meals without having to interact with staff members. An ordering app also allows customers to place their order in advance and have it ready and prepared upon arrival.&nbsp;



In addition, there is a new trend: <a href="https://voicebot.ai/2021/10/13/wendys-signs-with-google-cloud-to-bring-ai-and-voice-recognition-to-restaurant-chain/">AI voice ordering</a>. Some known restaurant chains have implemented this already to speed up their processes. Customers can order their food conveniently through voice commands.



To make the whole process even more personalised those tools can remember previous orders and preferences and can suggest them to the customer straight away.



<h2 class="wp-block-heading" id="h-3-inventory-and-resource-management">3. Inventory and resource management</h2>



Nailing inventory and resource management can be tricky but is a crucial aspect of any successful restaurant. This part has become much easier with AI tools to hand.



AI predicts in real-time what customers might order based on historic data and determine which products might be in high demand. This data can be further enriched with market and seasonal trends.



This way sales forecasting and supply purchasing become much more accurate. What’s more, it helps to prevent overstock and high amounts of food waste. So, restaurants can cut unnecessary costs from poor inventory management.



With the help of AI tools, restaurants can also use data insights to identify top-selling products, popular order combinations as well as slow burners. Restaurant operators can use this information when they design a new menu.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Restaurants will find that by adding AI tools to their tech stack they gain better control of their daily operations, streamline processes and improve finances.



There are some AI-powered tools restaurant operators should definitely consider, such as smart <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs">table booking platforms</a> and food ordering apps or self-serve kiosks. They not only support staff but also provide customers with a more personalised experience and thus drive their loyalty.



In addition, data insights, customer behaviours and market trends are used to make informed sales predictions. AI can therefore improve inventory and resource management and help businesses to save costs.&nbsp;



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

3 Restaurant-Specific AI Tools That Drive Sales

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 41,500 new customer records</h3>



Growing their database with automated data capture. 
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£49,000 Marketing ROI</h3>



A time-saving and intelligent marketing tool.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt in rate</h3>



A compliant and engaged customer database to support marketing efforts.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png" alt="case study email open rate icon" class="wp-image-21370 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">43% email open rate</h3>



Bringing more customers back more often.
</div></div>
</div>
</div>



<h1 class="wp-block-heading" id="h-overview">Overview</h1>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
Established in 2011, Bar Tonic is an independent, intimate cocktail bar located in Edinburgh’s New Town.



Bar Tonic uses the&nbsp;<a href="https://stampede.ai/guest-wifi/">Stampede Captive Portal</a>&nbsp;to grow their database and send out personalised and automated email marketing campaigns to bring customers back.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png"><img loading="lazy" decoding="async" width="635" height="684" src="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png" alt="Bar Tonic small round cocktail" class="wp-image-21394" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png 635w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-279x300.png 279w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-150x162.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-592x638.png 592w" sizes="auto, (max-width: 635px) 100vw, 635px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote>“The main improvement for us is having all the data in one place, being able to segment and me not having to spend the time doing that. So the automation makes my life a hundred times easier.”<cite>Chris Aitchison &#8211; Marketing Manager, Bar Tonic</cite></blockquote></figure>



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>

Bar Tonic

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
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Loyalty

It’s no secret that marketing methods are evolving from pamphlets and newspaper ads to something a little more, well, digital! Digital marketing certainly is the way of the future and if you’re in business, you’re going to want to pay attention to it.&nbsp; One such digital component is Marketing Automation. You have likely heard the term being tossed around a few times but the question is: What is Marketing Automation and why should you jump onto the bandwagon?



<h4 class="wp-block-heading">What Is Marketing Automation?</h4>



<h5 class="wp-block-heading">Picture this:</h5>



You’re sitting on an exotic beach. You’re soaking up the sun and sipping on a crisp drink. At the same time – your business back home continues to generate new customers whilst taking good care of your old ones.&nbsp;



Sounds too good to be true, right?



With marketing automation, this vision can become more than just a pipe dream. It opens up the opportunity for “free time” (a concept that many businessmen and marketers are unfamiliar with).&nbsp;



In a nutshell, marketing automation refers to software that automates your marketing for you. The software can be used to execute marketing tasks in a more streamlined and efficient way. This not only saves you time and money, but it’s also proved to be extremely effective.&nbsp;



“According to <a href="https://www.marketo.com/definitive-guides/marketing-automation/">research administered by Marketo [1]</a>, businesses that use marketing automation can grow their audiences by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”



<h4 class="wp-block-heading">The Different Types of Marketing Automation</h4>



<h5 class="wp-block-heading">Promotion techniques that work</h5>



Marketing Automation can be administered in a number of ways with options multiplying by the day. Right now, we’ll focus on:&nbsp;



<ul class="wp-block-list"><li>Customer Relationship Management Software. Having a large customer base is every business owner’s dream. Trying to manage this base, however, can be short of a nightmare if you don’t have <a href="https://stampede.ai/blog/our-new-integration-with-airship-crm/">an effective system</a> for collecting, storing, and retrieving customer data. A Customer Relationship Manager (CRM) automatically stores the personal details of your clients as well as their purchase history. This allows each company to personalise customer interactions. We all know that a satisfied customer is a dedicated customer!&nbsp;</li></ul>



<ul class="wp-block-list"><li>Email Marketing Software. Automated <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">email marketing</a> provides one of the best returns on investment. It’s no surprise that it was one of the first marketing concepts to be used in the digital marketing channel. Essentially, email marketing tools allow you to automate the emails you send to <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">your contacts</a> whilst still keeping a personal touch to your messages. You can either send/schedule messages with a click of a button or responses can instantly be sent to the sender when they communicate with you first.</li></ul>



<ul class="wp-block-list"><li>Social Media Marketing Software. Social media marketing tools can be used for scheduling, network management, and measuring the performance of your social media efforts. From posting or broadcasting social media content to analysing the response and fine-tuning a target audience, your social activity online can be automated in several ways. This type of continuous customer engagement is currently one of the most effective ways to turn audiences into customers.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Marketing Analytics Software. Marketing analytics tools help you to look back at your efforts to figure out what worked and what didn’t. This way can focus on the best strategies going forward for the best ROI.&nbsp;</li></ul>



From <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi marketing</a> to Social Media Marketing, software is now being developed to include the different types of marketing research and automation in one software package. This allows you to ultimately streamline and, you guessed it, automate your marketing efforts for the most brilliant results.&nbsp;



<h4 class="wp-block-heading">How Can Automated Marketing Benefit You?</h4>



If implemented correctly, the benefits of automated marketing can be bountiful, to say the least. To give you an idea, we’ve compiled this list of 5 advantages that we think take the cake:



1. It helps to build relationships. Automated software can help businesses to establish good relationships with customers. By analysing the data collected on a regular basis, you will have the ability to deliver more valuable communication to your potential buyers and current customers. This way, you can keep your audiences happy while continuing to market your products/services to them.&nbsp;



2. It maintains consistency. The great thing about automated marketing software is that it allows you to apply your marketing strategies and communications according to a schedule. This means that consistency can be a part of your marketing process. You can now schedule timely follow-ups for all of your customers’ replies and post on your social media channels within the best time brackets and without any delays.



3. It personalises your customers’ journey. People appreciate personal service. So, if you want to please the masses, you’ll want to make their journey with you a unique one. Essentially, automated marketing efforts can be used to send the right content to the right buyer at the right time.



4. It saves time and money. With customers and their personal needs cared for, automated software gives you time to focus on the bigger picture. It also saves tons of capital by eliminating the need to spend money on “trial and error” marketing campaigns.&nbsp;



5. It gives you invaluable information. This type of software can capture customer profiles and also track their spending patterns and expectations. This means that it <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">gives you insight</a> into what your next steps should be. There’s not dead-end to marketing with this method. Instead, you can use the data gathered to continuously refine your marketing efforts.&nbsp;



<h4 class="wp-block-heading">The Bottom Line…</h4>



Marketing automation can connect your prospects and existing customers with the right messages at exactly the right time. It gives you the opportunity to focus on other areas of your business while your leads are engaged and customers are nurtured. The software is an investment and if you use the tools correctly, you’ll see a return in just a few months.&nbsp;



References:



<ol class="wp-block-list"><li><a href="https://www.marketo.com/definitive-guides/marketing-automation/">Marketo Statistics</a></li></ol>