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<p>The Easter countdown is officially on. Time to get your digital assets and marketing promotions Easter ready to&nbsp;<strong>bring in some extra revenue.</strong></p>



<hr class="wp-block-separator"/>



<p>Many businesses will opt for a traditional brunch or roast lunch offer. Take a twist this year with a new approach to some traditional dishes. What about <strong><a href="https://www.deliciousmagazine.co.uk/recipes/hot-cross-scones/" target="_blank" rel="noreferrer noopener">hot cross scones</a></strong> for your brunch menu? Or introducing customers to some <strong><a href="https://www.thespruceeats.com/traditional-easter-foods-from-around-the-world-4161077" target="_blank" rel="noreferrer noopener">dishes from other countries</a></strong>?</p>



<p>But there is more you can do to create an Easter experience your customers will remember&#8230;</p>



<h4 class="wp-block-heading" id="h-easter-marketing-elements"><strong>Easter marketing elements</strong></h4>



<p>Sprinkle some&nbsp;<strong>Easter themes on your digital assets</strong>&nbsp;to build your customers&#8217; excitement.&nbsp;<strong>Seasonal elements, illustrations and images</strong>&nbsp;are the quickest way to get started.</p>



<p>Easter and Spring is all about vibrant and cheerful colours, so focus on using <strong><a href="https://icolorpalette.com/palette-by-themes/easter" target="_blank" rel="noreferrer noopener">pastel colours,</a></strong> including pinks and yellows, to make your Easter marketing instantly recognisable.</p>



<p>Ready-made <strong><a href="https://unlayer.com/email-templates/easter" target="_blank" rel="noreferrer noopener">Easter templates </a></strong>can help you save lots of time when it comes to designing email campaigns too</p>



<h4 class="wp-block-heading"><strong>8 Easter social media ideas</strong></h4>



<p>Easter offers lot of great opportunities for fun and engaging social media campaigns too.&nbsp;<strong>Mix and match different formats</strong>&nbsp;(posts, stories and reels) to reach a wider audience.</p>



<ol class="wp-block-list"><li>Caption this &#8211; use&nbsp;<strong><a rel="noreferrer noopener" href="https://www.countryliving.com/life/a30717299/easter-puns/" target="_blank">Easter egg puns</a></strong></li><li>Share fun Easter memes</li><li>Host a virtual egg hunt across your socials and website</li><li>Share your staffs’ Easter traditions, favourite meals …</li><li>What’s on your Easter brunch table</li><li>Short video/reel &#8211; make your own DIY Easter decoration</li><li>Easter sneak peak &#8211; coming up at your venue</li><li>DIY bunny ears competition</li></ol>



<h4 class="wp-block-heading"><strong>8 Easter in-venue event ideas</strong></h4>



<p>Easter-related activities are not exclusively for kids, grown-ups can have a lot of fun as well. Get the whole family involved:</p>



<ol class="wp-block-list"><li>Egg hunt or scavenger egg hunt</li><li>Egg and a spoon race</li><li>Competition &#8211; egg decorating</li><li>Guessing game &#8211; jar filled with easter eggs</li><li>Host an <strong><a href="https://quiz-questions.uk/easter-quiz-questions/" target="_blank" rel="noreferrer noopener">Easter-inspired pub quiz</a></strong></li><li>Easter baking class</li><li>Team up with a local florist for a wreath-making workshop</li><li>How to set your Easter table &#8211; decoration ideas</li></ol>



<p>Easter marketing content ready but not sure how to set up your email campaign? <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with our team who are happy to help.</p>


post

16 Rapid Ideas For Successful Easter Marketing Campaigns


<p>Deck the halls &#8211; or rather&nbsp;<strong>deck your digital assets</strong>&nbsp;&#8211; in time for the holiday season. You want your customers to feel excited and get them into the right mood early on. People will be keen this year, but with competition being fierce, you need your digital assets to stand out to highlight your seasonal marketing offers.</p>



<hr class="wp-block-separator"/>



<p><br>But where do you start? First and foremost,&nbsp;<strong>get your familiar branding aligned with recognisable festive themes</strong>. There’s some easy but highly effective things you can do with your assets that won’t take up much of your time or require any advanced design skills.</p>



<h4 class="wp-block-heading" id="h-seasonal-marketing-elements-images"><strong>Seasonal marketing elements &amp; images</strong></h4>



<p><strong>Seasonal elements, illustrations and images&nbsp;</strong>are probably the quickest way to spread some festive cheer around.</p>



<p>Swap some of your images on your website with seasonal ones. You can reuse images from your previous festive seasons here or use stock imagery.</p>



<p>Include holiday-themed elements in your social media posts and in your emails. You can create your own&nbsp;<strong>festive template</strong>&nbsp;that you can reuse for all your assets (including your menu) to keep them uniform. Or to save some time, use ready-made ones. There’s a wide range to choose from online (e.g. template ideas for&nbsp;<strong><a rel="noreferrer noopener" href="https://www.canva.com/search/templates?q=winter%20season" target="_blank">Winter</a></strong>&nbsp;or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.canva.com/search/templates?q=holiday%20season" target="_blank">Holiday season</a></strong>).</p>



<p>You can add some&nbsp;<strong>Christmas ornaments to your logo</strong>, the Santa hat is probably the most featured one around this time of the year. Profile frames and seasonal filters are also great for your socials.</p>



<p>Last, use a&nbsp;<strong>festive font</strong>&nbsp;for your offers and on your menu. Here’s some fonts ideas:&nbsp;</p>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/10/Social-Media-Posts-2-14-2-1.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9Tb2NpYWwtTWVkaWEtUG9zdHMtMi0xNC0yLTEtMTAyNHg1NzkucG5n" alt="" class="wp-image-20636"/></a></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>Seasonal marketing colour schemes</strong></h4>



<p><strong>Seasonal colours make your holiday marketing instantly recognisable</strong>. Dark red, pine green and snow white are typical colours associated with Christmas, so are metallic ones (tip &#8211; take them from our email header image).</p>



<p>As a rule of thumb,&nbsp;<strong>keep your brand colours as a basis</strong>&nbsp;and use any seasonal ones as your background or text colours. Don’t overdo it, it’s more about sprinkling it over than going full-on.&nbsp;</p>



<p>What to keep in mind when picking your colour schemes:</p>



<ul class="wp-block-list"><li>Look for a colour palette that compliments your brand colours</li><li>Find pre-made colour palettes on platforms such as&nbsp;<strong><a rel="noreferrer noopener" href="https://www.canva.com/colors/color-palettes/" target="_blank">Canva</a></strong>&nbsp;or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.shutterstock.com/blog/free-seasonal-color-palettes" target="_blank">Shutterstock</a></strong></li><li>Look for brands with similar colours and get inspired from what they’re doing</li><li>Pick around 3 seasonal colours you want to use throughout your assets</li><li>Pick colour shades used in the images</li><li>Use web browser extensions (e.g.&nbsp;<a rel="noreferrer noopener" href="https://chrome.google.com/webstore/detail/colorpick-eyedropper/ohcpnigalekghcmgcdcenkpelffpdolg?hl=en" target="_blank"><strong>Color Pick</strong></a>) to get the&nbsp;<a rel="noreferrer noopener" href="https://marketing.istockphoto.com/blog/hex-colors-guide/" target="_blank"><strong>hex code</strong></a>&nbsp;from colours you’ve spotted to use in emails and designs</li></ul>



<h4 class="wp-block-heading"><strong>Seasonal marketing messaging</strong></h4>



<p>The last bit to sort out for your seasonal content is the messaging.</p>



<p>Help customers (and the search engines) find you for the right reasons this season. Add&nbsp;<strong>festive keywords</strong>&nbsp;in the right places on your website such as ‘Christmas Menu’, ‘Christmas Events’, ‘Christmas Office Party’.</p>



<p>And why not come up with your&nbsp;<strong>own branded, festive hashtag</strong>, e.g. &#8216;#[Company]XmasVibes&#8217;, to spread the word about your offers further on your socials.</p>



<p><a rel="noreferrer noopener" href="https://www.countryliving.com/life/a23477600/christmas-puns/" target="_blank"><strong>Seasonal puns</strong></a>&nbsp;are always great fun. You can use them to spruce up (see what we did there?) your email subject lines: ‘Treat yo&#8217;elf this Christmas and book your table now.’, your post captions and your call-to-actions.</p>



<p><br>Need a hand with promoting your festive season offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank"><strong>Get in touch</strong></a>&nbsp;with one of our team. We also have some festive templates available for you.</p>


A Festive Checklist to Spruce Up Your Seasonal Marketing


<p>Email marketing is one of the most effective digital marketing strategies; in fact, <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics"><span style="text-decoration: underline;">59% of B2B marketers</span></a> claim that this is the best channel for generating revenue. <br><br> To add to this, 80% of retailers say it <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics"><span style="text-decoration: underline;">leads to the highest customer retention</span></a> – even surpassing social media efforts. <br><br> In short, this means that even businesses that are non-digital, such as restaurants, pubs, bars, etc. can also benefit from email marketing; a study even found that emails have a click through rate that is six times higher than tweets.<br><br> But to be effective, you need to first build an email list . Then you can get the best possible ROI from your marketing efforts. <br><br> An email list is just a list of collected emails that businesses gather over time from customers. Customers sign up for the list to receive updates on products, discounts, seasonal sales, and other details about the business – directly into their inbox.<br><br> Let’s first go through the benefits of building a list, and running email marketing campaigns designed to engage and retain consumers:</p>



<h3 class="wp-block-heading" id="h-benefits-of-email-marketing"><strong> Benefits Of Email Marketing </strong></h3>



<p> Email marketing has a lot of benefits, especially if you are not an online business. Once they walk out from your establishment you often don&#8217;t have other means of connecting with your customers. These include:</p>



<ul class="wp-block-list">
<li> Direct communication with your customers</li>



<li> A broader audience base that includes the people who aren’t active on social media</li>



<li> Low marketing costs</li>



<li> Emails also acquire new customers around <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/importance-building-email-list/"><span style="text-decoration: underline;">40 times better</span></a> than Twitter or Facebook. </li>



<li> Surveying the market to determine customer demands</li>



<li> Word of mouth (QuickSprout found that email subscribers are <a href="https://www.quicksprout.com/11-things-i-wish-i-knew-before-i-started-my-first-blog/"><span style="text-decoration: underline;">three times more likely to share content</span></a> on social media than leads coming from any other channel).</li>
</ul>



<p><br> Every email you send to the customers should contain to something valuable. Non-digital businesses can utilise email lists to raise awareness regarding new campaigns, product release, promotions, and even reward loyal customers. This will lead to increased consumer engagement, and eagerness to open the emails as they expect to gain something of value.<br> For example, restaurant owners can send email alerts about a revamped menu, while boutiques can promote their summer sales to returning customers who have subscribed to the list.<br><br> Remember, <strong>consumers who purchase through email tend to <a href="https://www.jeffbullas.com/email-marketing-statistics/"><span style="text-decoration: underline;">spend around 138% more</span></a></strong> than people who do not subscribe to your list.</p>



<h3 class="wp-block-heading" id="h-building-an-email-list-from-scratch"><strong>Building An Email List From Scratch </strong></h3>



<p> Before you start building a solid email list for your business, make sure you have the following supporting resources:<br><br><strong> Detailed Knowledge About Your Target Audience </strong><br> Prior to building an email list, it’s always better to know exactly who these people are. By creating a basic marketing persona, you can determine how well different kinds of emails would be received.<br><br> To gain valuable information like the customer’s demographics (including age, gender, and even salary), as well as their buying goals, use tools like Stampede – a Wi-Fi marketing platform that makes capturing information like this easy, and fully <a href="https://stampede.ai/blog/blackbx-wifi-and-gdpr/"><span style="text-decoration: underline;">compliant with regulations like GDPR</span></a>. This is the ideal way of gaining a large number of email addresses, especially since most customers want to connect to free Wi-Fi.<br><br> A good way to encourage more people to connect – and thus, sign up for your newsletter – is by announcing the fact that you offer free Wi-Fi on your menu, on the concierge’s desk, on your waiting staff’s aprons, tables, etc.<br><br> <strong>An Updated Website With Attractive Landing Pages</strong><br> You also need a solid base to direct your email list members to; the business website is the best location for this purpose. <br><br> If you’re a small business with a minimalistic website, don’t worry. All you really need is a basic landing page that contains your email/subscriber form. <br><br> Now that you’re ready with the above-mentioned resources, it’s time to get to the actual job at hand – building your email list. <br><br> Here is a step-by-step guide that is guaranteed to help you build an effective list:<br><br> <strong>1. Sign Up For An Email Marketing Service</strong><br> To reap the benefits of your mailing list, you first need to choose the right email marketing service for your business. <br><br> These marketing services generally tend to offer different pricing models that you can choose from. To test the waters, try a basic package and see how well it works. <br><br> Popular examples include MailChimp and Hubspot. You can use any provider that you’re comfortable with, and simply export all the customer data through a software like Zapier.<br><br><strong> 2. Integrate Email Into All Marketing Strategies </strong><br> With the help of your email provider, integrate your mailing lists with any other platform that your business is active on. This will allow you to collect email addresses from different platforms, and even alert the consumer whenever you send an email.<br><br><strong> 3. Optimise Your Website</strong> <br> Campaigns and attractive landing pages are the top ways through which you can collect emails. You could include the following into your website:</p>



<ul class="wp-block-list">
<li> <strong>Personalised CTA For Each Landing Page Or Blog</strong> – In a study conducted by <a href="https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data"><span style="text-decoration: underline;">HubSpot</span></a>, personalised CTAs have led to 42% higher view-to-submission rates than uniform CTAs all over the website. </li>



<li> <strong>Slide-Ins</strong> – Slide in advertisements, or website retargeting can help you engage the consumer better. They can convince a visitor to stay, and even attract them towards a particular product or service.</li>



<li> <strong>Opt-In Forms</strong> – Good opt-in forms can make or break your mailing lists. Be sure to only ask relevant questions. Don’t be too intrusive, but also, don’t hesitate to ask for the information that you need.</li>



<li> <strong>Timed Pop-Up Surveys</strong> – To increase the probability of your viewers signing up to the mailing list, first make sure they are well-invested. Pepper different pages with specific surveys related to that content, after the visitor has spent some time on the page.</li>
</ul>



<p><br> <strong>4. Use Stampede</strong><br> This service provides you with a branded login portal that greets your customers when they connect to your Wi-Fi. It further enhances your marketing campaigns by collecting valuable data to increase customer loyalty, sales, and even return visits.<br><br> Customers gain lifetime access to the business’s Wi-Fi, while you capture a ton of customer insights.</p>



<p><strong>5.</strong> <strong>Set Up Auto-Responders </strong><br> Now that you have an optimised website or landing page (through the Wi-Fi sign up portal); it’s time to ensure that you send the right content, at the right time, to subscribers.<br><br> A simple way to do this is by setting up auto responders. These are automated emails, scheduled in advance to send upon specific triggers or actions by your visitors.<br><br> Stampede<strong></strong> can help you send action-triggered, highly targeted, and personalised messages automatically to your customers.<br><br> For example, you can set up an auto responder for when customers sign up to your list. This ‘welcome email’ can contain short message, followed by a coupon for 5% discount or complimentary dessert on their current dine-in order, or any other purchase. <br><br> This can be incredibly effective to increase sales, providing <a href="https://www.easy-smtp.com/welcome-email-marketing-optimization"><span style="text-decoration: underline;">average of 320% more revenue</span></a> per email than other promotional material.</p>



<p>As a non-digital business, it’s important to incorporate various mediums into your marketing efforts, such as email marketing. While excellent service is one aspect of retaining customers, targeted emails can keep them engaged – even when they’re not physically present in your store or restaurant.<br><br> And the most important factor to consider when building your mailing list is valued content. As long as you send good deals to your customer, they will remain engaged with your brand. <br><br> To take things a step further, carry out A/B testing to determine what kind of emails have higher opening, and click-through rates. This will offer you insights into what drives your customers – which can be further used to drive engagement, and ultimately, sales.<br><br> Want more information on how email can be used to boost your business? Read our eBook to understand how our platform makes it easier to <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/"><span style="text-decoration: underline;">reach your customers through their phones instantly!</span></a><br> Are you ready to start working on your email marketing efforts? Give us a try – we offer a free, no-obligation trial, and simple integration with your existing Wi-Fi equipment. <strong><span style="text-decoration: underline;"><a href="https://stampede.ai/contact/">Contact us today!</a></span></strong></p>


How To Build An Email List For A Non-Digital Business

<p><span style="background-color: transparent;">Social Media, blogging and emails are the predominant tools that help build a marketing strategy, we use them ourselves for personal purposes and know that they work. But how does a </span><a class="" href="http://www.thedrum.com/opinion/2017/10/27/how-many-people-see-your-content-each-digital-channel" target="_blank" rel="noopener noreferrer">98% open rate</a> sound to you?</p>
<p></p>
<p><span style="font-weight: 400;">Yes, </span><span style="font-weight: 400;"><a class="" href="http://info.dynmark.com/hs-fs/hub/307137/file-650880813-pdf/whitepapers/Intelligence_Review_Edition2.pdf" target="_blank" rel="noopener noreferrer">you heard right, 98%!</a></span><span style="font-weight: 400;"> This is only one of the convincing </span><a class="" href="https://www.textlocal.com/blog/2017/06/16/5-stats-that-prove-2017-is-the-year-for-sms-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">benefits that SMS Marketing</span></a><span style="font-weight: 400;"> brings to the table. The straightforward and intimate nature of SMS were other reasons for Stampede</span><span style="font-weight: 400;"> to make it part of the </span><a class="" href="https://www.stampede.ai/how-it-works#marketing" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">marketing approach</span></a><span style="font-weight: 400;"> we offer with our software.</span></p>
<h3>GDPR Changes</h3>
<p><span style="font-weight: 400;">As you must have heard by now, changes concerning data privacy are ahead in form of the </span><strong>General Data Protection Regulation (known as GDPR)</strong><span style="font-weight: 400;">, which will be implemented in May 2018. For email and SMS marketing, that </span><strong>means an opt-out or unsubscribe option must be included</strong><span style="font-weight: 400;"> in every communication you send out.</span></p>
<p><span style="font-weight: 400;">SMS messages sent through Stampede were previously limited to 160 characters, but due to the GDPR changes and the necessity of an unsubscribe option in SMS, the new maximum number of characters you&#8217;ll be able to use to promote your brand and services will be decreased to around 133 characters. It is quite difficult to send long links to your customers that allow them to unsubscribe. </span></p>
<p><span style="font-weight: 400;">Don’t worry, as usual, we have the solution for you.</span></p>
<h3>URL Shorteners</h3>
<p><span style="font-weight: 400;">Long URLs can be easily shortened with free tools like </span><a class="" href="https://bitly.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">https://bitly.com/</span></a><span style="font-weight: 400;"> and </span><a class="" href="https://goo.gl" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">https://goo.gl</span></a><span style="font-weight: 400;">. All you have to do is copy the link you want to shorten to one of the tools and you’ll receive a neat looking, short link right away! Using the short link in SMS will now save characters, which you can use to promote your business instead.</span></p>
<h3>Way more than just a link</h3>
<p><span style="background-color: transparent;">Links enable us to quickly visit a site on the Internet, save helpful resources and share cute cat videos with our friends. They are used in every channel for every conceivable purpose and shortening them is not the only thing you can do.</span></p>
<h3>Link Branding</h3>
<p><span style="font-weight: 400;">You can </span><strong>brand your shortened link</strong><span style="font-weight: 400;"> to give some context to the click and let others know what they are about to see before they even click the link. You&#8217;ve probably seen this on sites like YouTube &#8211; like so &#8211; <a class="" href="https://youtu.be/rNSnfXl1ZjU" target="_blank" rel="noopener noreferrer">https://youtu.be/rNSnfXl1ZjU</a>.</span></p>
<p><span style="font-weight: 400;">A branded short domain is where the true experience starts for your customer.</span></p>
<h3>Link Insight</h3>
<p><span style="font-weight: 400;">Another decisive benefit you can get from URL shortening is insight. We here at Stampede</span><span style="font-weight: 400;"> have always been convinced that </span><a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">understanding your customers</span></a><span style="font-weight: 400;"> is the key to success. With our software we enable you to track new and returning visitors to your venue. To track link clicks, shortened links can be used. They give you the opportunity to measure your performance with link analytics. Insights are a powerful tool to not only track your marketing efforts but also to adapt them continuously.</span></p>
<h3>Let&#8217;s be honest</h3>
<p><span style="background-color: transparent;">Wouldn’t you like to find out how many of your friends secretly click your cute cat video? </span></p>
<p><span style="background-color: transparent;"><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/rNSnfXl1ZjU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></span></p>
<p>If you crave more powerful insights into your customer&#8217;s online behviour through awesome guest WiFi, there&#8217;s no reason to wait- click the button below and find out how Stampede can help you boost your business!</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Shorter is Better! The 133 Character Limit


<p>A proven way to <a href="https://stampede.ai/how-it-works/wifi"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">build your customer mailing list with minimal effort is using your WiFi</mark></strong></a>. It works, as customers want to stay connected when they’re out and about.</p>



<p>However, some operators might have noticed a shift in customers’ behaviour lately.&nbsp;</p>



<p>With going out becoming more of a treat, customers seem to spend less time on their phones, and more time focusing on the moment with their family &amp; friends.&nbsp;</p>



<p>So, how can you <strong>encourage your customers to use your WiFi</strong> again to keep growing your mailing list?</p>



<h4 class="wp-block-heading" id="h-increase-visibility">Increase Visibility</h4>



<p>Back in the day, when ‘free WiFi’ was still a novelty, businesses used to have <strong>signs and posters</strong> in their venue to encourage customers to sign-up.</p>



<p>Those have disappeared with more and more venues offering WiFi and customers expecting it as a given.&nbsp;</p>



<p>Time for a little reminder.&nbsp;</p>



<p>Here’re 3 quick steps to action:</p>



<ol class="wp-block-list">
<li><a href="https://www.qr-code-generator.com/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Generate a QR code</mark></strong></a> that links to your Guest WiFi sign-up page</li>



<li>Print posters with your QR code &#8211; distribute them in your venue</li>



<li>Add the name of your network to menus, table toppers, etc.</li>
</ol>



<h4 class="wp-block-heading">Offer Discounts</h4>



<p>Discounts always work as a treat, especially to boost WiFi log-ins. They become even more effective if <strong>customers can use them instantly</strong>.</p>



<p>Some ideas to get you started:</p>



<ul class="wp-block-list">
<li>Sign-up to get %-off your bill today</li>



<li>Happy Hour promotion &#8211; get 2-4-1 if you sign up now</li>



<li>Post whilst in-venue, tag us, and get a freebie or voucher for the next visit</li>
</ul>



<h4 class="wp-block-heading">Run Contests</h4>



<p>Contests are not only fun and engaging but they are also an easy way to grow your customer mailing list for<strong> low costs</strong>.</p>



<p>Some ideas to get you started:</p>



<ul class="wp-block-list">
<li>Prize draw &#8211; sign up and share with a friend to increase your chances to win</li>



<li>Vote for your favourite dish &#8211; enter your email to win a voucher</li>



<li>Take the quiz to find your perfect drink &#8211; enter your email to see the results and enter a prize draw</li>



<li>Photo wall competition</li>
</ul>



<p>Start capturing your data through your <a href="https://stampede.ai/how-it-works/wifi"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Guest WiFi</mark></strong></a> and build your mailing list with ease. Get in touch to find out more about the <a href="https://stampede.ai/how-it-works/wifi/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Captive Portal</mark></strong></a>.</p>


3 Tools To Get More Customers On Your Mailing List

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Lottie Bedford

Birdhouse London

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel


<p>Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.</p>



<p>Recent research by <strong><a href="https://kam-media.co.uk/project/jubilee-weekend-infographic/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">KAM Media</mark></a></strong> has shown that <strong>4 in 5 people will celebrate the Jubilee weekend </strong>(2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.</p>



<p>With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead.&nbsp;</p>



<p>Here’s what your <strong>5-part Jubilee marketing campaign</strong> could look like:</p>



<h5 class="wp-block-heading" id="h-jubilee-email-campaign"><strong>Jubilee Email Campaign</strong></h5>



<p><strong>Email 1 &#8211; Let’s celebrate &#8211; Book your spot for our Jubilee weekend</strong></p>



<p>Audience: All customers</p>



<p>Sending time: 19th/20th May</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>Entertainment program &#8211; Live music, Jubilee event broadcasts</li><li>In-venue events &#8211; Traditional games, raffles, royal pub quiz</li><li>Food &amp; drink highlights &#8211; Great British Menu, showstoppers, royal cocktails</li><li>Meal kits &#8211; Jubilee picnic hamper with classic staples, coronation afternoon tea box</li><li>Early bird booking offer</li></ul>



<p><strong>Email 2 &#8211; Have you secured your Jubilee table yet?</strong></p>



<p>Audience: All customers, excluding bookers</p>



<p>Sending time: 23rd/24th May</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>Shorter version of Email 1 as a reminder</li><li>Highlight your main events, ie. ‘don’t miss our giant cake stand’</li><li>Create a sense of urgency &#8211; ‘book now’, ‘only limited availability</li><li>Special afternoon tea offer if you book this week, including free drinks</li></ul>



<p><strong>Email 3 &#8211; One week to go &#8211; are you ready to celebrate?</strong></p>



<p>Audience: All customers</p>



<p>Sending time: 26th/27th May</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>What to look forward to on the weekend</li><li>Sneak peek &#8211; “we’re already busy prepping the venue”</li><li>Head to our socials to stay updated and get involved in competitions</li></ul>



<p><strong>Email 4 &#8211; Last-minute availability for this Jubilee weekend</strong></p>



<p>Audience: All customers, excluding bookers</p>



<p>Sending time: 31st May/1st June</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>Why you should celebrate with us &#8211; event highlights</li><li>Last sales push to fill in empty spaces &#8211; include a special deal</li></ul>



<p><strong>Email 5 &#8211; Your upcoming Jubilee booking</strong></p>



<p>Audience: Bookers only</p>



<p>Sending time: Day before the booking</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>We can’t wait to celebrate the big Jubilee with you</li><li>Your table on the [date] at [time] for [people] is waiting for you</li><li>Get excited about &#8211; menu highlights, events</li><li>Include upsell offers &#8211; bottomless drinks&nbsp;</li></ul>



<p>Tip &#8211; Make sure to automate this email.</p>



<h5 class="wp-block-heading"><strong>Social Media Post Ideas</strong></h5>



<p><br>All national events are usually a trending topic across all social channels. Plan about&nbsp;<strong>2 posts per week</strong>&nbsp;and&nbsp;<strong>2-3 stories</strong>&nbsp;to get customers excited and hyped up.&nbsp;</p>



<p>And don’t forget to use <strong><a href="https://stampede.ai/resources/hospitality-hashtag-cheat-sheet/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">relevant hashtags</mark></a></strong> to give your posts maximum exposure &#8211; #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.</p>



<p>Some inspiration for your social channels:</p>



<ul class="wp-block-list"><li>Competition &#8211; create a royal drink, kids/pets royal dress up</li><li>Short video sneak peeks &#8211; kitchen prep, decoration</li><li>Royal-themed quiz</li><li>Giveaway &#8211; share, tag and win</li><li>Introduce entertainment acts, menu highlights</li><li>Booking reminder posts/stories</li></ul>



<p>Jubilee marketing content ready but not sure how to set up your campaign? <strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong> with our team who are happy to help.</p>


Increase Your Footfall With This 5 Part Jubilee Marketing Booster Campaign


<p>With restrictions easing and working from home guidance changing across the country, a large number of people will start to return to offices soon. This means a <strong>big source of trade is starting up again</strong> with people commuting to work and back. And not forgetting all those potential customers working in offices close to your business.&nbsp;Increase your daily foot traffic with our marketing tips and tricks. </p>



<hr class="wp-block-separator"/>



<p>To make the most out of this regained foot traffic, you should rethink your offers and marketing promotions and <strong>start reaching out to this “new/old” audience.&nbsp;</strong></p>



<p>People&#8217;s behaviour has changed in the last 18 months. Chances are that they might have gotten used to their new routines of preparing food at home. So, it’s up to you to<strong> remind them to re-establish their old routines</strong>.</p>



<p>We’ve come up with 4 promotional ideas to help you increase your daily foot traffic:</p>



<h5 class="wp-block-heading" id="h-4-promotional-tips-to-boost-sales-from-commuters"><strong>4 Promotional Tips to Boost Sales from Commuters</strong></h5>



<h5 class="wp-block-heading" id="h-1-get-the-messaging-right"><strong>1. Get the messaging right</strong></h5>



<p>Most of us have a certain morning ritual. And for many people, this used to be a quick on-the-way-to-work meal and/or coffee to go.</p>



<p>With working from home, those breakfast sales, which usually come with a big profit margin, have suffered a lot. A similar situation happened during lunchtimes.&nbsp;</p>



<p>To get people back into their old habits, you have to really <strong>tap into the benefits. </strong>How much more convenient and tasty for customers to stop by your venue instead of having to prepare it all at home. Here&#8217;s some inspiration:&nbsp;</p>



<ul class="wp-block-list"><li><em>“Save valuable time in the morning”</em></li><li><em>“We’ve got breakfast sorted for you, so that you can sleep in a little longer”</em></li><li><em>“Start off your working day with a proper cup of coffee”</em></li><li><em>“We’ve got you covered for lunch, no more weekly lunch planning needed”</em></li><li><em>“Same daily question, what’s for lunch today? But don’t worry, we’ve got you covered. Simply pop by …”</em></li></ul>



<h5 class="wp-block-heading" id="h-2-introduce-grab-and-go-menus"><strong>2. Introduce grab-and-go menus</strong></h5>



<p><strong><a href="https://www.restaurantware.com/blog/post/how-to-build-a-grab-and-go-menu/" target="_blank" rel="noreferrer noopener">Grab-and-go breakfasts and lunches or snack bites</a></strong> are great to satisfy the needs of busy workers to get an instant feed. Plus, they help you to take off some stress in your service and kitchen operations during peak times, as you can easily prepare them in advance.&nbsp;</p>



<p>To <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">boost sales further</a></strong>, combine them with an enticing offer or introduce a “grab and go” only daily special. Think about incorporating food &amp; dietary trends in your boxes to make them more attractive.</p>



<h5 class="wp-block-heading" id="h-3-create-after-work-buzz"><strong>3. Create after-work buzz</strong></h5>



<p><strong>Happy hours are a classic promotion</strong> to bring in after-work crowds. We all love to meet up and unwind with co-workers and friends after a long day at work.&nbsp;</p>



<p>Discounts on drinks (2-4-1) and appetisers, special prices for selected food and drink combos, small plates or shareable snacks are just a few ideas for your happy hour.</p>



<p>Those deals are known to work well to give your<strong> bottom-line a profit boost</strong>. To make your happy hour a success, create a special menu based on your most popular, high-margin items.&nbsp;</p>



<h5 class="wp-block-heading" id="h-4-promote-office-delivery"><strong>4. Promote office delivery</strong></h5>



<p>You’ve probably used the past year to ramp up and optimise your delivery business. Now you only need to promote it to offices around you.</p>



<p>Think about <strong>offering package meal deals and discounts</strong> for group orders. You might as well start off with a “free delivery” promotion to offices close by.&nbsp;</p>



<p>Also, make sure your <strong><a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business is up to date</a></strong> so that your venue will show up in “near me “ searches.</p>



<h5 class="wp-block-heading" id="h-bonus-tip-run-a-business-of-the-day-promotion"><strong>Bonus Tip &#8211; Run a “Business of the Day” promotion</strong></h5>



<p>This can help you to <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">turn your neighbours into regulars</a></strong>&nbsp;and spread the word about your business.&nbsp;</p>



<p>Simply pick a nearby business and provide them with free/discounted food/drinks or let them test a sample lunch menu. Alternatively, you can run this as a <strong>social media competition</strong> for local businesses to take part in (&#8220;tag your co-workers and lunch buddies!&#8221;) to win a special deal.</p>



<p>Turn all this extra daily foot traffic into loyal customers who visit time and again with our <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card</a> </strong>solution. <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team </a></strong>to find out more.&nbsp;</p>


4 Promotional Tips to Increase Your Daily Foot Traffic


<p>Your newsletter is our focus today. For some, the thought of <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2020/"><span style="text-decoration: underline;">writing a regular newsletter</span></a> might lead to an immediate headache. But stick with me. We will give you some tips and tricks on how to create an engaging newsletter. From quick writing and <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/"><span style="text-decoration: underline;">design hacks</span></a> to the importance of the call-to-action.&nbsp;</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-newsletter-anatomy"><strong>1. Newsletter Anatomy</strong></h4>



<p>Have a look at these basics newsletter building blocks. Most email platforms have them built-in, so you can just drag and drop the blocks where you want them.</p>



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/04/Social-Media-Posts-10.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Tb2NpYWwtTWVkaWEtUG9zdHMtMTAtMTAyNHg1NzkucG5n" alt="" class="wp-image-19844"/></a></figure>



<hr class="wp-block-separator"/>



<p>Of course, you can always add more blocks and more images or videos. But try to keep it simple and easy to look at.</p>



<h4 class="wp-block-heading" id="h-2-writing-tips"><strong>2. Writing Tips</strong></h4>



<p>This quote from Dan Munz is a good summary on how to write a newsletter: &#8220;1. Write your email. 2. Delete most of it. 3. Send.&#8221;</p>



<p>It&#8217;s all about getting started. If you get stuck, let it rest for a bit and come back later. Have a look at it with a fresh brain and other ideas will come.</p>



<p>Now read through it and decide sentence by sentence:</p>



<ul class="wp-block-list"><li>Does it provide any value?</li><li>Is it relevant or just another way of saying the previous sentence?</li><li>Does it fit into the flow?</li><li>Is it short and punchy?</li></ul>



<p>When you&#8217;re happy with it &#8211; send a preview first, then SEND!</p>



<p>To prevent you from writer’s block (we’ve all been there) make sure you have a list of evergreen topics you can come back to whenever needed.</p>



<h4 class="wp-block-heading" id="h-3-call-to-action-cta"><strong>3. Call-to-Action (CTA)</strong></h4>



<p>The best written and designed newsletter won’t lead to anything without a <a href="https://www.wordstream.com/blog/ws/2015/02/20/call-to-action-buttons"><span style="text-decoration: underline;">proper CTA</span></a>. What is the aim of your newsletter? Do you want to redirect your customers to your website or socials to increase engagement? Or do you want to promote a new service, menu or event?</p>



<p>No matter what your ultimate goal is, there are some general, best practice rules that you should follow to get your desired result.</p>



<p><strong>Words</strong></p>



<ul class="wp-block-list"><li>Be punchy &amp; powerful</li><li>Create a sense of urgency (buy now, don’t miss out etc.)</li><li>Use the first person</li></ul>



<p><strong>Visuals</strong></p>



<ul class="wp-block-list"><li>Button colour in contrast to the background colour</li><li>Colours: green &amp; red are said to perform best</li><li>Use LARGE (capitalised) text</li><li>Leave enough empty space around it</li></ul>



<p>Our last piece of advice:&nbsp; </p>



<p>CTAs have to be highly visible, it has to capture your readers’ attention straight away. Be brave, people tend to keep them smaller than they should be.</p>



<p>If you need some more advice on creating your next engaging newsletter and sending it out to customers, <a href="https://stampede.ai/company/#contact"><span style="text-decoration: underline;">get in touch</span></a> with the team. We’re happy to help.</p>


3 Time-Saving Newsletter Tips to Keep People Engaged


<p>Heres a quick round up of some of our latest developments</p>



<p>✉️  Email speeds improved by 100% for large bulk campaigns<br>🎯  New integration with Loke<br>🚀  Wifi settings redesigned from the ground up<br></p>



<p>Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥</p>



<p>In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;</p>



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div></figure>



<p>And with that, onto to next month! We have a lot of exciting new features planned  so look out for the next feature drop ✌️</p>


Whats new in September


<p>As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for <strong>sustainable and long-term success</strong>.&nbsp;</p>



<p>Putting a profound <strong>customer relationship management (CRM) strategy</strong> in place should be part of your overall game plan.&nbsp;</p>



<p>In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.</p>



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy"><strong>What is a CRM strategy?</strong></h2>



<p>Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to <strong>foster long-term loyalty and growth</strong>.&nbsp;</p>



<p>It usually consists of a mixture of <strong>company-wide processes and planned actions</strong>, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;</p>



<p>With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations<strong> </strong>and also gain a better understanding of their customers&#8217; needs.&nbsp;</p>



<p>To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <strong><a href="https://stampede.ai/amaze"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></a></strong> is most important here as it stores all the relevant customer information.</p>



<p>This will help you to <strong>turn your strategy into tangible action</strong> that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.</p>



<p>However, there is <strong>no one-size-fits-all solution</strong> here, as businesses of different sizes and industries will ultimately require different approaches. </p>



<p>So, before you get started, it’s important to understand what components go into a CRM strategy.</p>



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components"><strong>3 key hospitality</strong> <strong>CRM strategy components</strong></h2>



<p>A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;</p>



<p>The following three steps will guide operators in coming up with their own CRM strategy.</p>



<h4 class="wp-block-heading"><strong>Step 1 &#8211; Define your goals</strong></h4>



<p>The first step is to <strong>lay out clear goals</strong> that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;</p>



<p>For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.</p>



<p>Tip: Make use of the <strong><a href="https://asana.com/resources/smart-goals"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">SMART goal-setting formula</mark></a></strong> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.</p>



<h4 class="wp-block-heading"><strong>Step 2 &#8211; Describe your customer journey</strong></h4>



<p>The next step is to <strong>map out your full customer journey</strong>.</p>



<p>This involves taking into account every single touchpoint, both <strong>online and offline</strong>, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;</p>



<p>By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Step 3 &#8211; Build a target customer profile</strong></h4>



<p>It&#8217;s also important to <strong>define who your customers are</strong> in order to better target your audiences.</p>



<p>For this step, you need to <strong>segment all your customers</strong> into distinct categories.&nbsp;</p>



<p>Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.</p>



<p>For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;</p>



<p>For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;</p>



<p>Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.</p>



<h2 class="wp-block-heading" id="h-crm-dashboard-management"><strong>CRM dashboard management</strong></h2>



<p>One key feature of your <strong><a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM solution is the dashboard</mark></a></strong>. With its ability to <strong>provide insights and data about your operations</strong>, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. </p>



<p>But to truly harness the power of this tool, <strong><a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">customisation is necessary</mark></a></strong>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.</p>



<p>Some KPIs that are relevant to hospitality businesses include:</p>



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



<p>Many CRMs come with <strong>pre-made dashboards</strong> that you can adapt or even the option to create ones from scratch using different graphs and reports.</p>



<p>However, it’s important not to overload your dashboard. <strong>Keep it simple</strong> and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;</p>



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system"><strong>Drive sales with your CRM system</strong></h2>



<p>With the insights and data that a CRM system provides, hospitality marketers can <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a></mark></strong> and grow their customer base more effectively.&nbsp;</p>



<h4 class="wp-block-heading"><strong>1.</strong> <strong>Marketing personalisation</strong></h4>



<p>One of the most effective marketing strategies is <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a></mark></strong> that speak to the specific needs and interests of the individual customer.&nbsp;</p>



<p>This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.</p>



<p>Some example categories for hospitality operators could be:</p>



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



<p>By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2. Marketing automation</strong></h4>



<p>Additionally, setting up <strong>marketing automation for email and SMS campaigns</strong> can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.</p>



<p><strong>Automated welcome emails</strong> are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.</p>



<p>Additionally, you could set up <strong>automated booking reminders and confirmations</strong> via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.</p>



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators"><strong>4 Quick CRM tips for hospitality operators</strong></h2>



<p>Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:</p>



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



<p>We’ve got some more tips and tricks for you <strong><a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">in this blog post</mark></a></strong>.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.</p>



<p>Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.</p>



<p>Once all that is in place, operators should <strong>use their <mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/">CRM system</a> </mark>to monitor, manage, and optimise each customer touchpoint</strong>. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.</p>


How To Create A Hospitality CRM Strategy That Drives Results

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Feature Update – Improved campaigns, reporting and imports

<p>Instagram is all about image. Whether you’re an individual giving a sneak peek into who you are and what you enjoy or a brand looking to engage with new customers, Instagram is the perfect platform to showcase what makes you unique.&nbsp;Keeping the wordcount minimal, you may have noticed that this social platform makes photos and illustrations a priority. Instagram is an entirely visual medium that, if used correctly, can hook audiences so that they become loyal followers.&nbsp;One way to engage your customers is by creating an Instagram Theme.</p>







<p>We believe the most successful Instagram accounts are ones that keep to a particular theme. A theme helps to emphasise a brand’s identity and it also adds to the visual appeal of an account. This helps followers so stay intrigued and engaged.&nbsp;</p>



<p><strong>Further read from our blog</strong> &#8211; <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/"><span style="text-decoration: underline;">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/</span></a></p>



<p>Before we delve into how you can create an engaging Instagram theme that will work for your business, let’s review what an Instagram theme is, exactly.&nbsp;</p>



<h4 class="wp-block-heading"><strong>What Is an Instagram Theme?</strong></h4>



<p>A theme allows you to add consistency to your profile. It’s all about being deliberate with your posts so that you create a “personality” on Instagram that best reflects who you are and what you want to share. To develop a theme that will work for you, first consider what your audiences will find appealing as well as what will best reflect the personality of your business. </p>



<p>Think of your brand’s colours and the type of messages you would like to communicate (for example, are you a restaurant that likes to keep things fun and trendy or are you an accountant who needs a more formal and serious approach)? Once you know what type of theme you should have, you can use Instagram’s tools to create it. You can use filters and other effects to design a style that works for you.&nbsp;</p>



<p>To help you to draw some inspiration for your own account, we’ll take a look at some different Instagram theme ideas and how they can be applied to engage your customers.&nbsp;</p>



<h4 class="wp-block-heading"><strong>8 Instagram Themes to Make Your Feed Unique and Engaging</strong></h4>



<h4 class="wp-block-heading"><strong>Theme One: Consistent Colour Palette</strong></h4>



<p>This is probably one of the easier themes to create and requires little work other than ensuring you stick to a certain colour palette when designing your posts. A consistent colour scheme will automatically present your feed in a cohesive way whilst enhancing the overall aesthetics of your feed.</p>



<p>When executing an Instagram colour palette theme, it does not mean that every post needs to be one colour only. Instead, you can post content that always contains an element of the same colour. This alone will show consistency and generate a theme.&nbsp;</p>



<p>Check out this Instagram account for an example of a consistent colour palette:<br><a href="https://www.instagram.com/trivago/?hl=en"><span style="text-decoration: underline;">https://www.instagram.com/trivago/?hl=en</span></a></p>



<h4 class="wp-block-heading"><strong>Theme Two: Grid Tile Effect</strong></h4>



<p>This theme requires a little more strategic planning but if you get your layout right, you will certainly knock the socks off of your followers.&nbsp; The idea is to create a larger image or a design on your Instagram feed using individual posts.&nbsp;</p>



<p>This type of theme can have a great impact on audiences and adds tons of intrigue to your account. What’s important to remember with this theme, however, is that each individual post will need to make sense on its own. This way, it will still communicate a relevant message to audiences who have not clicked on your profile.</p>



<p>Find a grid tile effect on this account:<br><a href="https://www.instagram.com/juniperoats/"><span style="text-decoration: underline;">https://www.instagram.com/juniperoats/</span></a></p>



<p>As a side note, if you choose to go with this type of theme, you will also need to remember to post in groups of 3 so that your design never shifts out of place.</p>



<p>Special tip: The easier and quicker option to create this grid tile effect is to split one big image into individual tiles. </p>



<h4 class="wp-block-heading"><strong>Theme Three: White Borders</strong></h4>



<p>Adding white borders to your posts is a clever hack that will make your Instagram feed look more like a photo album or brochure. It’s also another strategy you can use to create eye-catching patterns.&nbsp;</p>



<p>Instagramers have been using this technique for yonks so that they do not have to crop portrait or landscape posts to fit into the square template. Now it is a thematic option that can be used to add intrigue to a feed.&nbsp;</p>



<p>That&#8217;s how the effect of the white borders could look like on an account:<br><a href="https://www.instagram.com/lady.austin/"><span style="text-decoration: underline;">https://www.instagram.com/lady.austin/</span></a></p>



<h4 class="wp-block-heading"><strong>Theme Four: Black and White</strong></h4>



<p>Posting your content in monochrome is another way to maintain a cohesive Instagram theme. This creates quite a “moody” atmosphere, however, so we would only suggest this theme to alluring brands that don’t need colour to communicate a visual message. &nbsp;</p>



<h4 class="wp-block-heading"><strong>Theme Five: Flat Lay</strong></h4>



<p>This theme is great for restaurants who enjoy showcasing their dishes. Here, you don’t have to use colours or patterns to create a theme. Instead, you can use a consistent “flat” style of photography. &nbsp;</p>



<p>You can easily create this “flat” look by photographing products from above.</p>



<p>An example of the flat lay theme can be viewed here:<br><a href="https://www.instagram.com/aldiuk/"><span style="text-decoration: underline;">https://www.instagram.com/aldiuk/</span></a></p>



<h4 class="wp-block-heading"><strong>Theme Six: Horizontal Lines</strong></h4>



<p>Another way to catch a person’s attention is to create a pattern using horizontal lines that stretch across an Instagram feed.</p>



<p>An example of a horizontal-type theme can be viewed at the following Instagram account: <a href="https://www.instagram.com/personaljournalapp"><span style="text-decoration: underline;">https://www.instagram.com/personaljournalapp</span></a></p>



<p>This theme (like the grid tile effect), requires you to post in bundles of three again. This means it will take a bit of prior planning.</p>



<h4 class="wp-block-heading"><strong>Theme Seven: Vertical Lines</strong></h4>



<p>This theme is applied similarly to the horizontal theme, just, well, vertically! Many prefer this look to the horizontal layout, however, because it draws the eye downwards &#8211; which naturally encourages scrolling!</p>



<h4 class="wp-block-heading"><strong>Theme Eight: Checkerboard</strong></h4>



<p>A checkerboard theme is created by alternating different types of content. This effect works well if you post a lot of text posts.&nbsp;</p>



<p>View an example of this type of theme at:<br><a href="https://www.instagram.com/thefemalehustlers"><span style="text-decoration: underline;">https://www.instagram.com/thefemalehustlers</span></a></p>



<p><a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">Creating an Instagram account that engages</span></a> audiences and supports your brand through an Instagram theme, is one way to ensure that your social media marketing strategy is ultimately refined for the best results. </p>



<p>If you want to know more about how you can nurture your social media efforts and draw in followers, why not chat to us here at Stampede about <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">WiFi marketing</span></a> and how it can enhance your marketing efforts? </p>



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<hr class="wp-block-separator"/>

How to Create an Engaging Instagram Theme


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<h3 class="wp-block-heading">53,000 New Customer Contacts</h3>



<p>All captured in a GDPR-compliant way for future contact.</p>
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<h3 class="wp-block-heading">4,000 Reviews Collected Automatically</h3>



<p>Boosting the volume and value on Tripadvisor and Google.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£45,000 Return-to-venue revenue</h3>



<p>Generated using Stampede email and SMS marketing.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">25+ Marketing Automations</h3>



<p>Saving time by sending promotional emails on autopilot.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>CRU Holdings is a chain of six pubs, bars and restaurants in Inverness, Scotland, ranging from American-themed cocktail bars to steak and seafood restaurants – all with different specialities and marketing needs.</p>



<ul class="wp-block-list">
<li>Scotch &amp; Rye – Scotland’s Best Bar &amp; Kitchen <em>(The Scotsman Food and Drink Awards)</em></li>



<li>The Whitehouse</li>



<li>Prime Steak &amp; Seafood </li>



<li>The Classroom</li>



<li>The Imperial</li>



<li>The Wee Bar</li>
</ul>



<p>CRU has used Stampede to create more than 45 marketing campaigns and events to date across these venues, while a single Valentine&#8217;s day campaign generated an approximate repeat visitor ROI of £45,050. Using Stampede has also improved average Google / TripAdvisor reviews by 0.5 stars, created unique cross-venue promotions, and helped CRU generate significantly more revenue per customer.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Many venues have struggled due to changes to business rates, rising alcohol taxes and digital competition from food delivery services. It is also thought that many young people do not go to pubs and bars as often as previous generations.</p>



<p>To compete in a challenging market, CRU needed creative marketing solutions to optimise the performance of its venues and automate as much of the process as possible. Its main objectives were to:</p>



<ul class="wp-block-list">
<li><strong>Generate more income per customer</strong></li>



<li><strong>Increase the number of visits per customer across all venues</strong></li>



<li><strong>Encourage cross-venue promotions and events</strong></li>



<li><strong>Improve customer reviews (in terms of volume and score)</strong></li>



<li><strong>Identify quiet periods</strong></li>



<li><strong>Attract more customers – especially during quieter times of the week</strong></li>
</ul>
</div>
</div>



<figure class="wp-block-pullquote"><blockquote><p>The team themselves are knowledgeable, proactive and incredibly helpful. They are happy to do as much work as is necessary to ensure you are getting the most out of the system, and are reactive to your business’ specific needs.</p></blockquote></figure>



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<p>“The Stampede system has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems to form an essential part of our targeted marketing and data collection.&#8221;</p>
<cite><strong><strong><strong><strong>Grant Murr</strong>ay</strong></strong>&nbsp;–</strong> Business Development Director, CRU Holdings<strong><br></strong></cite></blockquote>



<p></p>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p><strong>Email and SMS</strong> – A vital way in which Stampede helped CRU improve customer loyalty and generate customer visits was via automated email &amp; SMS such as:</p>



<ul class="wp-block-list">
<li><strong>Frequency Triggers</strong> – eg. a free beer, glass of wine or cocktail after the first visit. Free food after 10 visits.</li>



<li><strong><em>Left Venue</em> Trigger</strong> – e.g £5 off when you spend £25 next time.</li>



<li><strong><em>Event</em> Trigger</strong> – eg. a free birthday cocktail, Christmas and NYE deals</li>



<li><strong><em>Not Seen In</em> Trigger</strong> – eg. £5 cocktails, 2-4-1 pizza, free brunch (based on time since the last visit)</li>
</ul>



<p>These triggers enabled CRU to automate most of its marketing outreach and provide highly targeted promotions to its customers. This approach saved CRU valuable time and resources, and also improved the conversion rates of its campaigns considerably.</p>



<p><strong>Upsell</strong> – Stampede displays promotions direct to customers’ mobile devices whenever they return to CRU venues. Similar to Instagram Stories, these promotions would include:</p>



<ul class="wp-block-list">
<li><strong>Food deals</strong> – eg. Limited time menus, Sunday roasts, bottomless wings</li>



<li><strong>Drinks deals</strong> – eg. happy hour events, 2-4-1 cocktails, prosecco brunches</li>



<li><strong>Events</strong> – eg. live music, Karaoke nights, Christmas bookings, cocktail-making masterclasses, whisky &amp; fudge tasting</li>
</ul>



<p>By beaming promotions directly to customers’ devices, CRU can inform visitors of deals and events without the cost and hassle of printing paper fliers and promotions each time. This is a more measurable, instantaneous and eco-friendly alternative to physical promotions and allows CRU to experiment with different promotions depending on their specific need that day. For example, if one CRU venue is significantly quieter than another on a Friday night, it can offer customers a drinks deal at the other location.</p>
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<h2 class="wp-block-heading">The Results</h2>



<p>The digital promotions created with Stampede have had a significant impact on CRU’s financial success, as well as how it operates its venues day-to-day.</p>



<p>They have enabled CRU to track which events and deals resonate with its customers and make better future decisions based on real-world data. This data has helped CRU optimise its venues and create the weekly and monthly event/promotion schedule it uses today. This also acts as a framework for use in all future venues to ensure they can replicate the same success.</p>



<p>The best-performing campaign sent <strong>280 automated offers</strong> to Scotch &amp; Rye customers 60 seconds after leaving the venue to promote their sister bar across the road.</p>



<p>This campaign had a 24% conversion rate and an approximate ROMI of £1,340 in two months.</p>
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<p><strong>How can hotels get ahead of their local competition?</strong> These days, it’s not only about defeating direct hotel competitors but more importantly the self-catering options that might be nearby. Keep on reading for our clever hotel promotion ideas that will help you get your messaging right.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>The <strong>main message should be centred around the benefits of staying in a hotel</strong>. Remind customers why staying in a hotel is what they need right now to fully unwind.&nbsp;</p>



<h4 class="wp-block-heading" id="h-how-to-get-the-messaging-right"><strong>How to get the messaging right</strong></h4>



<p>However you promote your rooms and venues, whether it is through email and SMS to existing customers; or on social media and adverts, there are widely applicable messaging strategies that you can use to capture potential guests&#8217; attention.</p>



<p>Here are some hotel promotion messaging ideas that will make your offers stand out.</p>



<h4 class="wp-block-heading"><strong>Focus on the price advantage</strong></h4>



<p>It goes without saying that this approach is aimed at <strong>price-sensitive consumers</strong> first and foremost. Let’s look at how to get their attention.</p>



<p>Go through the online booking and research journey like your customers would and have a <strong>closer look into your local self-catering competition</strong>. Research their prices as well as offers and deals they have. Now you’ve got the data to craft some carefully worded, price-based messaging based on their offers like this:</p>



<p><em>“Save £XX per night when you stay with us versus local self-catering options!”</em></p>



<h4 class="wp-block-heading"><strong>Highlight your hotel amenities</strong></h4>



<p>When developing your messaging, really focus on what sets you apart from self-catering properties specifically. Why should guests choose to stay in your hotel? How can you <strong>create a unique and memorable experience</strong> for them?&nbsp;</p>



<p>Think about what you’re proud of and known for. <strong>What are the main reasons that your most loyal customers come back?&nbsp;</strong></p>



<p>Here is some hotel amenities inspiration:</p>



<h5 class="wp-block-heading">In your rooms:</h5>



<ul class="wp-block-list"><li>Welcome surprise, gift basket with homemade/local treats</li><li>Coffee/tea kit, mini bar</li><li>Room service</li><li>Toiletries, slippers, bathrobe</li><li>Pillow menu &#8211; choice of different pillows</li></ul>



<h5 class="wp-block-heading">On-site facilities:</h5>



<ul class="wp-block-list"><li>F&amp;B offers &#8211; exclusive afternoon tea, wide selection of spirits, etc.</li><li>Experiences &#8211; cocktail masterclass, whisky tasting, etc.</li><li>Spa &#8211; special offers/deals (pamper spa weekend deal)</li><li>Fitness centre and classes</li><li>Essential travel items available (in case your guests forgot something)</li></ul>



<h5 class="wp-block-heading">Things to do:</h5>



<ul class="wp-block-list"><li>Seasonal events</li><li>Arrangements for special occasion &#8211; romantic getaway, birthday weekend</li><li>Activity breaks &#8211; bike, archery, tennis, etc.</li><li>Concierge services</li><li>Highlight must-see tourist activities around your hotel&nbsp;</li><li>Local business collaboration for food/drinks (distillery tours)</li></ul>



<h5 class="wp-block-heading">Travelling with furry friends:</h5>



<ul class="wp-block-list"><li>VIP pet offer</li><li>Pet room amenities &#8211; food/water bowls, mats, bed, toys</li><li><a href="https://www.goodhousekeeping.com/life/pets/g23026561/homemade-dog-treats/">(Homemade) tasty treats</a></li><li>Special canine menu upon request</li></ul>



<p>Have you read <strong>Part I </strong>of this article already with tips on <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><a href="https://stampede.ai/blog/how-to-outsmart-the-self-catering-competition-part-1/">how to draw in customers to outperform your local competition</a>?</mark></strong></p>



<p>Do you want some help reaching out to your guests via email or SMS marketing? <strong><a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team. We&#8217;re happy to help.</p>


[Part 2] Hotel Promotion Ideas to Outsmart the Self-Catering Competition

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



<p>Growing their database with automated data capture.<br><br></p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 1,500 reviews</h3>



<p>Automated requests for more and better reviews.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



<p>All reviews gathered in one place for more detailed analysis.<br></p>
</div></div>
</div>
</div>



<h1 class="wp-block-heading" id="h-overview">Overview</h1>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<p>Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.</p>



<p>Montpeliers Group uses <a href="https://stampede.ai/get-reviews/"><strong>Stampede Reviews</strong></a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img loading="lazy" decoding="async" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="(max-width: 807px) 100vw, 807px" /></a></figure>
</div>
</div>



<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;</strong></p><cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Montpeliers Group" width="500" height="281" src="https://www.youtube.com/embed/pe4zQh9z5vA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>


<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]JTNDJTIxLS0lMjBDYWxlbmRseSUyMGlubGluZSUyMHdpZGdldCUyMGJlZ2luJTIwLS0lM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmNhbGVuZGx5LWlubGluZS13aWRnZXQlMjIlMjBkYXRhLXVybCUzRCUyMmh0dHBzJTNBJTJGJTJGY2FsZW5kbHkuY29tJTJGc3RhbXBlZGUtd2ViJTJGbmV3LWN1c3RvbWVyJTNGaGlkZV9nZHByX2Jhbm5lciUzRDElMjZ1dG1fc291cmNlJTNEbWFya2V0aW5nJTI2aGlkZV9sYW5kaW5nX3BhZ2VfZGV0YWlscyUzRDElMjZwcmltYXJ5X2NvbG9yJTNEZmYzYTliJTIyJTIwc3R5bGUlM0QlMjJtaW4td2lkdGglM0EzMjBweCUzQmhlaWdodCUzQTYzMHB4JTNCJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhc3NldHMuY2FsZW5kbHkuY29tJTJGYXNzZXRzJTJGZXh0ZXJuYWwlMkZ3aWRnZXQuanMlMjIlMjBhc3luYyUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQyUyMS0tJTIwQ2FsZW5kbHklMjBpbmxpbmUlMjB3aWRnZXQlMjBlbmQlMjAtLSUzRQ==[/vc_raw_html][/vc_column][/vc_row]</p>


Marketing

<p>[vc_row][vc_column width=&#8221;2/3&#8243;][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-900&#8243;][/vc_column][vc_column width=&#8221;1/3&#8243;][/vc_column][/vc_row][vc_row][vc_column][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;30&#8243; show_image=&#8221;yes&#8221; exclude_posts=&#8221;19256,19257,19534&#8243; categories=&#8221;5989,5990,5994,5991,5993,5988,6056,5992&#8243;][/vc_column][/vc_row]</p>


What People Say


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 41,500 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£49,000 Marketing ROI</h3>



<p>A time-saving and intelligent marketing tool.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png" alt="case study email open rate icon" class="wp-image-21370 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">43% email open rate</h3>



<p>Bringing more customers back more often.</p>
</div></div>
</div>
</div>



<h1 class="wp-block-heading" id="h-overview">Overview</h1>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<p>Established in 2011, Bar Tonic is an independent, intimate cocktail bar located in Edinburgh’s New Town.</p>



<p>Bar Tonic uses the&nbsp;<a href="https://stampede.ai/guest-wifi/">Stampede Captive Portal</a>&nbsp;to grow their database and send out personalised and automated email marketing campaigns to bring customers back.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png"><img loading="lazy" decoding="async" width="635" height="684" src="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png" alt="Bar Tonic small round cocktail" class="wp-image-21394" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png 635w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-279x300.png 279w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-150x162.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-592x638.png 592w" sizes="(max-width: 635px) 100vw, 635px" /></a></figure>
</div>
</div>



<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>“The main improvement for us is having all the data in one place, being able to segment and me not having to spend the time doing that. So the automation makes my life a hundred times easier.”</strong></p><cite>Chris Aitchison &#8211; Marketing Manager, Bar Tonic</cite></blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>


<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]<span style="font-weight: 400;">Send customers to your business branded </span><span style="font-weight: 400;">landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SELL YOUR GIFT CARDS ONLINE</strong></p>
<ul>
<li><span style="font-weight: 400;">Sell gift vouchers and cards online</span></li>
<li><span style="font-weight: 400;">Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></span></li>
<li><span style="font-weight: 400;">Customise your unique web page</span></li>
<li><span style="font-weight: 400;">Get paid straight away</span></li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Send customers to your business branded </span><span style="font-weight: 400;">landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>GIFT CARDS ARE FREE TO USE</strong></p>
<ul>
<li><span style="font-weight: 400;">Sell gift vouchers and cards online</span></li>
<li><span style="font-weight: 400;">Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></span></li>
<li><span style="font-weight: 400;">Customise your unique web page</span></li>
<li><span style="font-weight: 400;">Get paid straight away</span></li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get gift carding for your business.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>
