Success Story
atis
Over 1,400 new customer records
Growing their database with automated data capture.
93% Opt-In Rate to Marketing
A compliant and engaged customer database to support marketing efforts.
Over 500 customers using the loyalty scheme
Bringing more customers back more often.
£19.6k Marketing ROI with a 43% open rate
A time-saving and intelligent marketing tool.
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Overview
atis’ mission is to create sustainable, healthy, satisfying and high-quality plant-powered food which not only tastes good but also does good for both their customers and for the planet.
After opening their flagship store in London’s Old Street in November 2019, atis then went on to open a second branch in Eccleston Yards, Belgravia and now employs around 40 people. The company plans to open a third site later this year.
atis uses Stampede’s digital loyalty stamp card tool as a way to quickly and effectively gain more loyal customers at their two London-based urban salad bars.
The Challenge
Continually finding and keeping customers in a busy and competitive marketplace is a challenge that every business, new or established, must overcome in order to make their company a success.
Having an attractive loyalty card scheme can help to make sure that customers keep coming back to your business, rather than move on to one of your competitors.
As customers increasingly digitise many aspects of their lives, they expect the same of businesses. Paper loyalty cards are easy to lose, use up unnecessary resources and make changing promotions fast, difficult. As such, they are becoming outdated and many businesses are searching for a digital alternative.
“My favourite function is that whenever a customer comes into the store, they are automatically connected to the WiFi system – it’s a nice way to keep that touchpoint”
“We like it because it’s easy to obtain customer data and it’s simple to contact customers. Everyone that comes in, we can then contact them and send them newsletters.”
Kitty Evans-Smith – Marketing Manager, atis
The Solution
Stampede’s digital loyalty stamp cards are a paperless solution which atis uses to both attract and reward loyalty from both new and old customers, and bring in new promotions and offers quickly and easily.
Customers simply download the Stampede Loyalty app, then ‘stamp’ their digital cards when they visit one of atis’ venues by either scanning a QR code or tapping an NFC tag.
As well as using Stampede for their general loyalty card scheme, which runs across both of their stores and enables customers to get their 10th salad bowl free, atis also ran a one-off loyalty scheme for their Belgravia store.
The QR code for the scheme was exclusively advertised in Belgravia magazine and offered new customers 50% off their first three bowls.
“We were able to run a special loyalty card for the Eccleston Yards Belgravia store, which was a really useful touch,” Kitty, Marketing Manager at atis explains. “It was a nice way to introduce people to the brand. We can see how many customers redeemed the card, too.”
As well as loyalty schemes, atis also uses Stampede’s Guest WiFi and email marketing tools.
“My favourite function is that whenever a customer comes into the store, they are automatically connected to the WiFi system – it’s a nice way to keep that touchpoint” Kitty reveals when asked about the benefits of using Stampede.
“We like it because it’s easy to obtain customer data and it’s simple to contact customers. Everyone that comes in, we can then contact them and send them newsletters. This is great, as it gives us more touchpoints with customers.
“Newsletters are a big one for us. We send out three to four per month. It’s great to have loyalty cards and newsletters in one platform, as it streamlines the platforms we’re using.”
“We also use Stampede’s website popup tool which asks customers to sign up to our newsletter when they visit our site. Then their details are sent through Stampede, so we have them for our next newsletters.”
Ultimately, Kitty explains that they are able to save even more time since moving away from Mailchimp.
“We don’t have to import and export data from Mailchimp to Stampede anymore, that saves us even more time now.”
atis also utilises preorder and pay tool ‘storekit’, which Stampede has recently partnered with so that customers can preorder salad bowls for collection.
“I definitely think it [Stampede] is a very beneficial platform…the customer service is good and they are always there to help when I need them.”
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