Track bookings with Meta Pixel and Google Analytics

Add your IDs

1. Go to Bookings › Tracking, then choose your venue.
2. Under Reporting, enter your Average spend per cover (what each guest spends per visit).
3. Under Tracking pixels, paste your GA4 measurement ID (it starts with G-).
4. Paste your Facebook pixel ID (a long number).
5. Click Save. Reset undoes changes you have not saved.

Count bookings in Google Ads

There is no field for a Google Ads ID. Use Google Analytics instead:

1. In Google Analytics, mark the purchase event as a conversion.
2. Link your Google Analytics property to Google Ads.
3. In Google Ads, set the conversion to use a different value for each conversion.

The full guide is under Google Analytics & Ads tracking guide on the same page.

Check it worked

Make a test booking on your booking page, then look for it in Google Analytics Realtime or Meta Events Manager.

Email support at agent@stampede.ai with:

• Your venue name.
• A screenshot of the Tracking page.
• Which tool is not receiving bookings.

If Meta shows no events

Pixel Helper finds your pixel on the booking page, but nothing reaches Meta Events Manager? Your pixel probably only accepts events from certain websites.

1. In Meta Events Manager, choose your pixel and open Settings.
2. Under Traffic permissions, add booking.stampede.ai to the allow list.
3. If you use a block list instead, check booking.stampede.ai is not on it.
4. Make another test booking and check Events Manager again.

When this is the cause, Chrome's console shows "unavailable on this website due to its traffic permission settings". Still nothing? Email support as above.

Good to know

• IDs are set per venue, so add them to each venue.
• Leave Average spend per cover empty and table bookings send a value of 0, so Meta gets Purchase as a custom event only.
• The currency is always sent as GBP, whatever currency your venue uses.
• For bookings by source inside Stampede, use UTM links from Link Builder.
• Marketing and IT cannot see Bookings, so they cannot open Tracking.