Personal elements and emotions truly elevate a customer experience. They also help to better connect with your customers and to reach and attract a new audience. We’ve gathered 3 ideas that are inspired by wonderful emails some of our customers have sent out recently and we thought they’re worth sharing with you. They all add a more personal touch to your emails and social media and help you draw attention to your brand.
1. Share Customer Case Studies
One way of making your customers curious about your unique experiences and draw attention to your brand is by sharing some of the memorable moments you’ve created for others. Give them an idea of what they can expect and look forward to. You can compile those moments in a mini case study that you can send around and share.
Moments can be anything from a small special encounter between your staff and your customer that made their day and put a smile on their faces to sharing some of your big events that you’ve hosted at your venue.
Especially for those bigger events, reach out to your customers for some extra information you can put into your mini case study. For a wedding, this could be a short interview with the newlyweds (about the proposal, how they met…) and what it was like hosting their special day at your place. Why did they choose to celebrate with you? How you decorated the venue for them, what food they’ve chosen, etc.
And don’t shy away from asking your customers why they would recommend your venue, this will make a great testimonial.
2. Highlight Your Local Attractions
Think about what else your customers can enjoy and do that is nearby your venue. Your location also contributes to your customers overall experience, so point them in the right direction straight away to make sure that they don’t miss out on any local highlights around you.
Come up with your team’s top 5 favourite local attractions; provide some background information and why it’s worth a visit. Maybe your team also has their own secret spots that are less known…
Have one of your team visit those places to take some pics or even record a short video that you can turn it into a nice story to share around.
For customers who are familiar with those places already, run a competition – #RecogniseThis? Take a close up of any of those spots and ask your customers where this could be.
3. Go Behind the Scenes
A classic content topic as such, but something your customers will love as it makes your business much more relatable and authentic.
Customers want to know who’s behind their favourite venue. Who are those people going above and beyond day by day. Your customers will probably know most of your front of house staff, but what about those behind the scenes? And what is going on behind your scenes anyways? Time to raise the curtain.
Some more ideas:
- Introduce your team – ask them some general & personal questions
- What is your team up to when they’re not working? Hobbies, etc.
- Celebrate your teams special days – birthday, anniversaries
- Introduce your furry friends
- Fast motion video of your kitchen buzz or your daily preparations before you open your doors
- Video tour behind your scenes – back of house
- Sneak peek of what is coming up – new menu, events, new team member